Scanned from the collection of The Museum of Modern Art Library Coordinated by the Media History Digital Library www.mediahistoryproject.org Funded by a donation from David Sorochty Digitized by the Internet Archive in 2013 http://archive.org/details/motionpic39moti In This Issue: "The Showman" _i ^ I N I / / ^ J'. S. Petfoif Office Good evening, children— You are about to receive two of the greatest ALL-TALK- ING pictures ever made: THE TRIAL OF Mary Dugan The $2 Embassy hit! The Idle Rich Based on the Broadway and Road sueeess "White Collars" THE TRIAL OF MARY DUGAN With Norma Shearer, Lewis Stone, H. B. Warner, Raymond Hackett. Directed by the author, Bayard Veiller.. \ M a / / THE IDLE RICH With Conrad Nagel. Bessie Love, Leila Hyams. From the play by Edith Ellis. Directed by William C. de Mills. Memberof Motion Picture Producers and Dtsmbutorsof America. Inc. Vol. XXXIX No. 14 Entered as second-class matter April 22, 1926, at the Post Office at New ) under act of March i, 1879 Published Weekly— $3.00 a Year Nezv York April 6, 1929 PRICE 20 CENTS MYl Laemmles million candle-power pictur 100% Talking and Singing— with orig inal play dialog . . Glenn Tryon, Evelyn Brent, Merna Kennedy, *T. E. Jackson, Otis Harlan, Robert Ellis, *Paul Porcasi, Leslie Fenton, George Ovey. from JED HARRIS* Stage Production of the play by GEO. ABBOT and PHILIP DUNNING A PAUL FEJOS Production Associate Producer CARL LAEMMLE, Jr. Two Negatives: one SILENT, one with DIALOG Color Scenes Photographed by Technicolor Process *of the original play cast NOTE: The use of the name "Broadway" in association with other film productions is unauthorized and has no connection with this, the original play by that name, mm 3L AiraBBOW'S LATEST HIT WILD P ARTY ALL TALKING CLARA BOW talks — and what a line! Photo shot IN THE RAIN at 8:55 Monday morning, April 1st at the Rialto Theatre, New York. Camera could not eatoh the whole line, which extended over a block ! Wire from MINNEAPOLIS! "'WILD PARTY' RUN- NING WILD. OPENING 50% ABOVE NORM \L BUSINESS. RECORD SURE!" MINNESOTA THEATRE CLARA BOW in "THE WILD PARTY". By the author of "Flaming Youth". Directed by Dorothy Arzner. ^ €fl All New York is flocking to the Rialto Theatre to hear Clara Bow talk! Your favorite red-headed wonder-girl has the biggest money-maker of her career in "The Wild Party". No doubt of that! (> 2 .'i per cent. These figures are based on the fact thai today approximately one house in every sixteen is wired for sound pictures. However, it is stated by reliable sources, the biggest revenue and the largest grosses are secured through the sound pictures. The silent pictures, except for the few out- standing ones, are breaking even. Elimination of silent pictures by the pro- ducers would have the effect of cutting off {Continued on page 1028) Sue Fox Alleging Conspiracy In Deal For Their Houses Schwartz and Muller File Ac- tion Asking $1,800,000 Damages In N. Y. Court Samuel Schwartz and Herbert Muller, owners of twro theatres in Queens and one in Brooklyn, have brought a suit against William Fox, Saul E. Rogers and Albert ('. Blumenthal, in the New York Supreme Court, alleging that they were used as a part of a conspiracy on the part of Fox so that he might obtain control to the Mar- cus Loew's Circuit and the Metro-Goldwyn- Mayer Film Corp. In their action they ask for damages to the extent of $1,800.- 000. None of the Fox executives would comment on the suit. The plaintiffs allege that upon the failure of Fox to induce Mr. Loew to sell his thea- tres to him, and also his interest in the Metro-Goldwyn-Mayer Corporation, he con- ceived the idea of organizing a strong com- petition to the Loew interests by negotia- tions with 175 owners of independent lr. t'.on picture houses. The plaintiffs had 1 wo such houses in Queens and one in Brooklyn. To that' end it is alleged the Fox interests incorporated the Fox-Metro- politan Playhouses, Inc. No money was involved in this corpora- tion, it is alleged, and its only assets was "its corporate seal." Bonds were floated to carry out this plan, it is alleged, and in- dependent owners were to be left "with recourse only against a paper corporation." The Fox interests, it is alleged, agreed to take over the theatres of the plaintiffs, paying $145,000 for the three, and also to take over the lease of two of these at a rent of $70,000 a year for twenty-one years. Ohio Censorship Bill Tabled By Legislature COLJJMBUS, OHIO, April 5.— The tight of the Ohio Motion Picture Theatre Own- ers against the censorship of talking motion pictures seems to have been a successful one. With the State Legislature about to adjourn for a two-year recess, the Censor- ship Bill, sponsored by the State Depart- ment of Education and backed by the or- ganization known as the Ohio State League for Clean Motion Pictures, has been tabled in the Senate Committtee on Education. It cannot be brought forward at this session again without a unanimous vote of the Senate and this is known to be impossible. It is virtually impossible for the censor- ship forces to bring any talkie bill or simi- lar measure up before 1931. The success- ful tight against the censorship measure was led by P. J. Wood, business manager of the M. P. T. 0. of Ohio. Had the meas- ure passed it would have given the State Department' of Education wide powers in censoring talking films and would have added $200,000 a year in immediate in- creased taxes on films brought into Ohio for review by the department. 1027 W. Electric Sues Pacent, Claims Patent Violations; Charges Denied by Pacent April 6 , 19 29 Sound May Bring About Revision Of Insurance Rate National Fire Association Investigating Use Of High Voltage Operation From a very reliable source it has been learned that the National Fire Protection Association is seriously considering the new- problems for fire insurance companies that have resulted from the more widespread use of talking picture devices throughout this country, and a special sub-committee of the national electrical code committee of the association has been appointed to go into this subject very thoroughly. The fire insurance men are very much con- cerned with the fact that many of the sound picture devices use very high electric voltage in their operation, and at present there are no set standards for handling the wiring used in connection with the sound picture machines. In Chicago, the regular high voltage rule is being applied by the insurance companies, but some do not regard this as an adequate or comprehensive treatment of the prob- lem. In addition to the very expensive de- vices that are used for the presentation of sound picture entertainment the insurance men point out that talking pictures are gen- erally used in the most costly picture the- atres and that any electrical fire might re- sult in a serious fire insurance loss notwith- standing that all such houses are of the most modern fire-safe or so-called fireproof construction. It is possible that fire insurance companies will revise upward the insurance rates of motion picture houses that install sound pic- ture devices. However, this will depend very largely on the final recommendations of the sub-committee of the National Fire Prevention Association. R-K-O.-Pantao-es Deal Set On Coast; Say Price $14,000,000 SAX DIEGO, CAL., April 5.— Alexander Pantages, head of the Coast-to-Coast chain of vaudeville theatres bearing his name, an- nounces that negotiations are progressing favorably between himself and executives of the Radio-Keith-Orpheum Circuit where- by the latter is to take over his theatres and make a cash settlement of $14,000,000 for the properties. He denied that the sale had been completed, but stated that it was certain to go through. The report that another organization had topped the offer made by R-K-0 by $1,- 0(10,000 was denied by Pantages. It was at one time reported that J. J. Murdoch, Pat Casey and Joseph P. Kennedy were in a deal for the Circuit. The Pantages Circuit numbers about 52 theatres in all, there being a group of 15 on the Pacific Coast from the Mexican to the Canadian line. The circuit extends into Canada and as far east as Newark. X. J. No More Silents For Mary Pickford < Hollywood Bureau, Motion Picture Net"x ) HOLLYWOOD, April 4.— At the Hollywood premiere of her picture "Coquette" , Mary Pickford announced that she will not make any more silent pictures. "Nothing but all talkers, since the talking picture is here to stay", she said. A representative audi- ence including Will Hays, turned out in pouring rain to hear and applaud Am- erica's sweetheart in the first public showing of "Coquette" at the United Artists theatre. i Warner-U. A. Deal Appears To Be Set With All In Aecord Schenck To Issue $40,000,000 Stock, Warners Taking Half; Stars To Share In All ' Profits Joseph M. Schenck, who departed from New York secretly for the Coast about two weeks ago, is now on his way East again to await the arrival in N. Y. of Harry Warner for the final closing of the deal between the Warner Bros, and United Artists. While on the Coast he is said to have obtained the consent of Douglas Fairbanks, Mary Pick- ford, Sam Goldwyn and Charles Chaplin to complete the merger. Schenck is planning the formation of a holding company, which is to be known as The United Artists Con- solidated Corp., which will absorb the United Artists Corp., The Cinema Art Cor])., the Feature Productions Corp., and the United Artists Theatre Corp., and the new company will be capitalized at $40,- 000,000, of which the Warner Bros, are to take 50 per cent, paying $20,000,000 for same. The new company is to be under- written by Blair & Co., New York bankers. None of the stock is to be offered to the public, but the remaining $20,000,000 worth of shares are to be divided pro rata among the partners in United Artists. (Continued on follozcing page) W. E. Wants An Injunction And Accounting; Pacent Guarantees Protection To Exhibitors A SUIT brought by Western Electric in the X'. V. Federal Court charges that the Pa- cent Electric Co. and the Pacent Reproducer Corp.. have infringed on eight patents which are held by the A. T. & T. and which are im- portant features of the Western Electric Company's system of rec- ording and reproducing sound with motion pictures. The W. E. com- pany asks for an injunction and an accounting of damages and profits from the Pacent Co. Louis Gerard Pacent, president of the two de- fendant companies in a statement denies that there is any infringe- ment, and says that his company will guarantee exhibitors using or purchasing the Pacent devices pro- tection against suits on patent in- fringement. J. E. Otterson, President of Electrical Research Products, Inc., Western Electric subsidiary in the talking picture field, had the following comments to make in respect to the litigation above referred to: "The Western Electric Company, through its engineers and those of the Bell Tele- phone Laboratories, developed and per- fected the apparatus now in successful com- mercial use throughout the world for the making and showing of talking motion pic- tures. Back of this development was fifty years' experience in the design and manu- facture of telephone and other equipment in the field of sound, for the talking picture as we know it today is a by-product of the telephone art. In the course of this devel- opment the company has spent many mil- lions of dollars and many patents have been granted to and accpiired by it. • ' Because of its faith in the ultimate suc- cess of talking motion pictures this com- pany has assumed the risks that go with a new undertaking of this magnitude. Since the Western Electric system was given its first practical demonstration in the summer of 1026, a number of other systems have been put on the market, accompanied with advertised claims alleging that they were simpler, cheaper and better systems. Last fall I stated, in reference to the claims of these other manufacturers, that in the course of time as these systems were in- stalled in theatres, and we could have an (Continued on follozcing page) 1028 M o t i o n Picture News All Appears In Accord On U. A. And Warner Deal (Continued from preceding page) Up to mid-week the only hitch that might be foreseen was the possibility that Chaplin would not consent to the deal. From the Coast he is reported to have sent the fol- lowing message: "I'm on the board of directors of United Artists and I don't know anything about such a deal." He also stated that he would never make any t.il king pictures. Schenck released the story regarding the deal immediately on his arrival on the Coast. Albert Warner confirmed for his firm in New York after the news came through from the Coast. In New York the United Artists issued a statement that the company when the merger was completed would continue as a separate organization regardless to the outcome of any negotia- tions, and it was later enlarged to the effect that all existing contracts and franchises with theatre circuits and individual theatre managements would be fulfilled. Also from the Coast came the confirma- tion that a deal had been closed whereby Publix Theatres purchased 50 per cent of the United Artists theatre properties in Los Angeles, Chicago and Detroit, the price being reported as $1,000,000. Last year the U. A. produced 18 pictures, if the new deal is put through the produc- tion schedule it is reported will be cut to 12 pictures a year, and the distribution of the pictures will be made through the War- ner exchanges, with U. A. maintaining its own sales staff as at present. Hearst is reported as lining up with the W arner Bros, also, at least as far as his Internationa] News is concerned, after the first of the year. For the present Hearst will continue with M-G-M as long as Louis I!. Mayer arid Irving Thalberg remain in charge of production, as the newspaper publishers consider them the most efficient and most farsighted producers in the entire industry. He will continue to operate with their company on a picture to picture basis ;is tar as Cosmopolitan productions are con- cerned. This company makes three Marion Davies starring pictures annually and about six specials in addition. Hearst also fur- nishes M-G-M with their news reel, under a contract that has three more years to run. Plunkett And Kahane Made Vice-Presidents Of R K O The following changes in officers have been announced as the result of the annual i' ting of the Kadio-Keith-Orpheum Corp., held March 28, at 1560 Broadway, New Fork City; B. I'.. Kahane and Joseph Plun- ket were elected vice-presidents and Her- man Zohbel was made treasurer. All other officers were reelected. Kansas Censor Bill Dies In the Kansas legislature, at Topeka, Kans., a hill to create local censorship boards in towns, in addition to the regular state censor board, was left to die in the hopper when the Kansas legislature ad- journed. Presentation Due For Change, Says Katz SAM KATZ of the Publix chain be- lieves that the talking and singing pictures will bring a change in policy in leading motion picture houses. The executive voiced his opinion while in St. Louis enroute to the West Coast to try out a new innovation in enter- tainment. There will be no place for small calibre musical stage acts, he said. Pacent Denies The Patent Suit Filed By W. E. Co. (Continued from preceding page) opportunity to examine them, we would naturally assert our rights against any in- fringing equipment. We have now com- pleted the examination of the first of such cases, and are convinced that the system of disc production used by the Pacent Compa- nies is infringing upon no less than eight of our fundamental and important patents. Under the circumstances the action is self- evident. ' ' In the statement issued by the Pacent Corporation, Mr. Pacent said : "Before the Pacent Reproducer Corp. started the manufacture of talking picture equipment, we investigated the patent situ- ation thoroughly in all its aspects. We were convinced then, and we are convinced now, that there is no infringement of any kind. We are going ahead in a bigger way than ever with the manufacture and distribution of our talking picture equipment, and I can add that we have some startling develop- ments just ahead." The statement also contained this line: "From the exhibitor's standpoint, Mr. Pacent said that the corporation guaranteed protection to all exhibitors against suits on patent infringement. ' ' Baltimore Sunday Bill Passed By House 65 to 51 BALTIMOP.K, MI)., April 5.— The meas- ure designed to permit the Mayor and City Council of Baltimore to decide whether the people of that city should have Sunday pictures or not, passed the House of Dele- gates at Annapolis by a vote of (55 to 51. But it did not come up for a vote in the Senate before the adjournment of the Gen- eral Assembly at midnight on April 1. The measure was introduced in the house by Speaker E. Brooke Lee and, after pac- ing that body, came up before the Senate on March 28, as part of the message from the house. In the Senate a motion was made designed to handicap the bill by Dud- ley G. Roe, of Queen Anne County and it was referred jointly to the Senate .Judiciary Committee and the Baltimore City Senators. It remained in committtee and did not see the light of day in the Senate, despite a strong fight on the part of the City Sen- ators. (Newt Section continued on page 100H) Lack Of Silents Would Ruin Small House, Consensus (Continued from preceding page) revenue from the small houses which will probably be never wired, and which through this possible course of action on the part of the producer, would be forced out of busi- ness. Exchange managers cannot anticipate how many installations will be operating in the fall ; however, at the rate of present in- stallation it is estimated that more than half of the theatres in this territory will be equipped to play sound pictures. That would reduce the number of theatres to be served with silent pictures and would re- duce the proportion of loss. Due to the tremendous drawing power of the talkies many small town theatres in the Salt Lake City zone are closing each week. With the highways open and all of the first class houses wired, sound is proving its drawing power. Opinion here is that by next September, every town of 1,000 popu- lation in this zone, will have a sound in- stallation. Many exchanges report that they are delivering more revenue from synchro- nized productions than ever before and that the effect of discontinuing silent produc- tions would mean only a small loss of rev- enue, with small houses being the ones af- fected. Virginia M. P. T. O. Retains M. P. T. O. A. Membership At the annual meeting of the M. P. T. O. of Virginia the members unanimously voted to remain a member of the M. P. T. O. A. Officers for the ensuing year were elected as follows : Isaac Weinberg, of Lexington, president; Chas. A. Somma, of Richmond, vice-pres., and H. Rubin, of Petersburg, Sec 'y-treas. Board of Directors : I. Weinberg, E. B. Ross, Joel A. Levy, Walter Coulter, Morton Thalhimer, Chas. A. Somma, C. E. Geoghe- gan, B. T. Pitts, J. L. Fray, E. D. Heins, F. W. Twyman and H. W. Robertson. A committee was appointed to arrange for the Tri-State meeting with the Theatre Owners of D. C. and Maryland. Levee Enroute New York For Conference With Erpi (Hollywood Bureau, Motion Picture News) Hollywood, April 4.— "Mike" Levee left Los Angeles, on Monday of this week, for New York City where, it is reported, he will confer with officials of Electrical He- search Products, Inc.. in reference to ob- taining additional equipment for the en- largement of United Artists studios. M-G-M Profits The income account of Metro-Gold wyn- Mayer Pictures Oor., for the L2 weeks ended, November, 192S, shows a gross profit of $2,355,202. Operating expenses amounted to $1 ,.'i74,.'!L)0- and the operating profit to +!>S0,S73. Miscellaneous income was $101,- 448 and the net profit (before taxes) was $1,082,321. April 6 , 19 2 9 1029 The co-operative spirit in any big enterprise spells success. Take the theatre chain, for example. What better way could be found- to insure the financial well-being of the whole organization than to give the house manager a weekly budget and leeway in handling it so that he may be able to show real results, and, at the same time, know whether his house is on tlie right side of the ledger as he goes along through the year? This article tells how the Stanley - Fabian Corporation puts that idea into effect; tells also other policies that make the house manager a partner in chain operation and not a key carrier, or a robot. For instance, there are weekly meetings conducted by executives. Managers can say exactly what is on their minds without fear of losing their jobs. They are encouraged to be fearless and state the problems that confront them. Every effort is made to develop teamwork between executives and employees. Making The House Manager The Key To Success Of The Circuit Here's A Big Chain That Gives Its Employees Leeway in Handling of Theatres and Treats Them As Men, Not "Glorified Porters" JUST as there can be no panacea for every evil, so also can there he no sweeping indictment of the conduct and relationship between managers and executives of every theatrical chain in show business. Mr. Johnston's editorial, dealing with this much mooted question in the March 23d issue of Motion Picture News, fol- lowing that of Harold Franklin's interest- ing article in the preceding issue, rightly puts the query into controversial form when lie asks whether chain executives consider their men as managers, glorified porters or key carriers. The Key To Success It is not this writer's idea to prolong the controversy. Rather is it an exposi- tion of the relationship between managers and executives of a specific chain, namely, the Stanley- Fabian Corporation, which operates sixty-three theatres in Northern New Jersey. This company considers the manager as the absolute key to the success of his theatre. It is interesting to note that the managers of our de luxe houses got there through recognition of their successful records made in smaller houses of our own chain. We start out with the assumption that every manager is a man and not a robot. He is treated as such and given every op- portunity to use his own ideas, to expand. By David E. Weshner Advertising Director. Stanley-Fabian Theatres to make suggestions, to sit in on his film bookings, to carry through any exploita- tion stunts that he might devise. Regard- ing the prospect of real opportunity, I can answer this no more specifically than to say that eaCftjpf our six executives or district managers have previously been managers on this circuit. In other words, there is no importation of high-pressured executives from other circuits at any time. The iron roof of home office dictatorship is entirely out of consideration here, since our executives consider themselves coun- selors, who offer their experience and help to the managers in their particular zones. Not A Glorified Porter The relationship between manager and district manager is a warm one. because the district manager has but one idea, and that is to find out how he can help his manager to bigger profits. The manager is, therefore, not considered a glorified porter, nor a goat, nor a key carrier. The executives are not shoemakers, but sea- soned men, who proved themselves as managers in this particular circuit. Lastly, the manager is held 100 per cent responsible for his theatre, with the re- sult that he gets negotiable credit when he keeps putting his house over. This circuit is a great believer in MA^-POWER, and to that end the fol- lowing plan is in continuous operation. 1. — Every manager attends previews of forthcoming attractions every Mon- day morning. He is therefore in a posi- tion to think about it in advance and ex- ploit it when he plays it. Monday and Tuesday afternoons there are combined meetings of three groups of managers along with their district managers, gen- eral manager, advertising manager, and booking manager. Manager Has Budget We have impressed our men with the idea of talking right out "in class," of being fearless and stating exactly the problems that confront them. Whether they be questions concerning film prices, advertising, general policy, or anything else that might aid them in their desire to put their houses over, the managers talk fearlessly without being afraid of stepping on anybody's toes. These joint meetings are held for but one pur- pose, and that is to get the benefit of whatever experience any manager or any of the executives might have on the par- ticular question that the manager has brought up. The cooperative spirit has spelled success for the Stanley-Fabian Corporation since the men feel they can say exactly what is on their minds with- out fear of losing their jobs. 2. — Each manager has his budget. This budget is arrived at in conference with 1030 Motion Picture N e •u^r' The House Manager and Chain Success the general manager, advertising man- ager, district manager and the manager himself. At this conference the theatre, the newspapers, the billing situation, his lobby necessities and exploitation proba- bilities are taken into consideration. The sum arrived at for advertising represents the mature judgment of those men who are directly concerned with this important element of the business. Assuming that the advertising budget is $300 a week, the manager understands that this $300 means $15,000 a year. He understands also ' that on weak pictures the entire budget is not used because a weak pic- ture will not get the gross. He under- stands also that when a real attraction comes in that he can spend more to insure capacity. In other words, the budget is elastic in the manager's hands. The home office is interested in knowing that at the end of any quarter or at the end of any year his budget will not exceed an average of $300 per week. The manager, therefore, is able to juggle his advertis- ing expenditures with intelligence, with the result that his own initiative and in- genuity are given every opportunity to express themselves. Spirit of C 0-0 juration Furthermore, each manager knows the price of the film he plays; he knows what his trade expenses are; he knows how much his house is being charged weekly for rent and depreciation. In other words, he knows exactly what the entire overhead of his particular theatre is. At the end of the week, he makes out his own weekly report and, by comparing his weekly grosses with his overhead, he knows immediately whether his house is in the black or in the red. Needless to state, this policy of making the manager feel that the theatre is his very own and as such must show a profit, has put him on his mettle, and has helped this circuit to the substantial position it now holds. Friendly Counsel The relationship between the manager and his district manager is an excellent one. It is one of friendly counsel and advice. The result is that when the dis- trict manager makes the rounds of his theatres the manager is glad to see him because he knows that his immediate executive comes in the spirit of friendly aid and cooperation rather than in the spirit of boss or "big shot," who revels in asserting his authority. Furthermore, the advertising, publicity and exploitation department in the home office is built primarily for the use of the manager. We might term this depart- ment the spark plug of the organization. It is continually devising ideas and broad- casting them to each manager of the cir- cuit. Each manager on the circuit re- ceives credit for every stunt he works in a house organ entitled "WHOOP-IT- UP." Every' manager is on his toes to break into the honor roll of this little publication. Every good stunt that is worked is brought to the attention of the general manager by the advertising man- ager, and due credit is given to the man who originated the idea. The spirit of cooperation between executives is an exceptionally healthy one. Each district manager has two thoughts in his mind, and they are : 1. — A profit for each theatre in his zone. 2. — A profit for each theatre in the cir- cuit. To this end weekly executive meetings are held at which time all problems of the circuit are discussed. While there is circuit are discussed. An instance in explanation of this is evidenced by the following: Nine houses of one of our zones were seriously affected by the opening of a de luxe thea- tre of our own in that same territory. The grosses of the houses in that terri- tory naturally slumped. Heroic measures were necessary to bring them back to a paying basis. Immediately every execu- tive threw whatever ability he had into the situation. The managers were also called in, asked for their advice as to what they would do to bring the business back, and within three months each house in that zone was again drawing its natural capacity with the big house continuing its high grosses. Seek Managers' Advice The result of this entire plan has been and is exceedingly effective, as evidenced by the fact that in a recent merger the MAN-POWER of the Stanley-Fabian Corporation was considered so excep- tional that not a single man of the organ- ization was replaced. Starting with the idea that the manager is the most important cog in the wheel, this circuit has built its success around him and it has not been niggardly in its- awards. The result is a healthy organiza- tion, a profit-making organization, a happy organization, an organization that respects each man's ability and starts out with the assumption that each manager is a man of brains and not a robot, not a rubber stamp, not a glorified porter, nor a key carrier. Heads His Own Theatre Circuit at 21 BERNARD MULLIGAN, 21, three months ago was working at the front of one of John Hamrick's theatres in Seattle while making his way through the University of Washington, located in Seattle. Today he has charge of all of the modern theatres in the cities of Raymond, South Bend and Pe Ell—Willapa Harbor towns — and is the head of an organization known as the Willapa Harbor Theatres, Inc., whose leases and properties are valued at $250,000. Mulligan is the foster son of George II. Rcizner, who died about two years ago. Reizncr had lived pretty much to himself, so far as relatives were concerned. He took a liking Mulligan lad and provided for him in his will. The Ht'rmird Mulligan to the estate had a value of $150,000, and the relatives took it into court. It dragged along through many months. Meanwhile, Mulligan did not want to give up his work at the University, so John Hamrick took him under his wing. The boy liked the theatre business and was able to continue on through school while the courts were busy. Not so long ago the relatives and the lad fixed things up of their own accord, and the court okayed the settle- ment. This left Mulligan the big man in the theatre world in the southwest section of the state of Washington. As soon as he was in charge he formed a holding com- pany and increased the number of theatres to three. They are modern, each being equipped for sound and with the latest paraphernalia known to the industry. Two of the three houses seat more than 1.000. The youngster is in active charge of the business. Featuring Pictorial Review of Theatres. Business Build- ing Theatre Map. Review of Sound E q u i p- ment. To overcome Your Talkie Problems You Must Know Your Sound E q u i p m e n t. The Mastbaum Theatre, Philadelphia So far as it is possible for black and white photographic reproductions to accomplish that end, the illustrations on this and the following two pages reveal the beauty and sumptuoumess which feature the newest theatre tn til cha n operated by the Warner Bros. Stanley interests Tins house, eati o 5 000 and equipped with every modem convenience for the patron Above is a view of a stairzvay leading to the mezzamne. HOFFMAN-HENON COMPANY, ARCHITECTS Proscenium Arch THE MASTBAUM— A MAGNIFICENT THEATRE MONUMENT Huge New Playhouse in Philadelphia Takes Its Place Among the Most Spacious and Luxurious of the Great Theatres of the World IN appreciation of the significance of the new Mast- baum theatre as a public institution and a monument to a iK'nef actor of the city, Philadelphia celebrated the opening of this magnificent motion picture 'palace with a holiday proclaimed by the mayor of the city on February 27. The Mastbaum is the newest and most pretentious of the theatres in the circuit of the Warner Bros., Stanley Company interests. It was erected as a monument to Jules E. Mastbaum, founder of the Stan- ley Company of America; showman, philantrophist and patron of the arts. The Mastbaum is a huge structure, located on Market St.. at 20th St.. Philadelphia, housing an auditorium with a seating capacity of 5,000 persons, and providing spacious balls, corridors, promenades and lounges. The theatre was designed by Hoffman-Henon Company, Architects and Engineers, of Philadelphia and New York. The interior decoration is by the Robert E. Pow- ers Studios. The building was erected and equipped at a cost estimated at $5,000,000. It is elaborately and beautifully decorated and in i t s collection of paintings, statuary and other art works rivals many an art museum. Every detail was carefully planned in order to make this house the most modern in equip- ment and the most comfortable and attractive ever erected. French Renaissance was adopted as the style of deco- ration and with the happiest results. The exterior of the building is in cream-colored terra cotta with panels of a light brick. Massive columns with beautifully molded overhanging cornices contribute toward a striking effect. At night this imposing facade will be brilliant from a flood of light. Marble stairways lead from the main entrance lobby to the promenade above and at the first broad landing are mural paintings. A domed ceiling in the lobby with its twelve stately columns has colorful decoration that is set forth with attractive lighting. Heavy bronze doors lend dignity to the general effect and a delicately colored fountain of imported marble and tile construction lends a further note of beauty. Hie foyer, in costly marbles, with charming wrought- iron balustrades and balconies and with exquisite bronze work and gilded decoration, has a vaulted ceiling with three handsome chandeliers, each an exquisite adaptation of modern diffusing glassware in a maze of delicate col- ors and tints. Deep-cushioned seats of ample width, arranged so that ingress and egress may be comfortable, represent the lat- est ideas in opera-chair construction. Every seat in the house commands a perfect view of stage and screen. Grand lobby as: viewed from mezzanine. Note colonadc at left to form aisle for exiting crowds. LOEWS VALENCIA THEATRE, JAMAICA, L. I. A 4,000 Sealer in the Atmospheric Style, Designed by John Eberson LOEWS VALENCIA THEATRE, at Jamaica Avenue and Merrick Road, Jamaica, L. I., takes rank among the most elal)orate and sumptuous play- houses in the Greater New York area. This 4,006 seater was opened to the public on January 12, is an atmos- pheric theatre designed by John Eberson and incor- porates those essential features of color and decorative detail devised by this originator of the atmospheric style for the successful development of his novel con- ception. The Valencia occupies an immense plot of ground. The main entrance is on Jamaica Avenue, a short dis- tance from the corner of 166th Street. The architectural style is an adaptation of Spanish motifs marked with an Italian influence. It is characterized by a complete free- dom from the Moorish and Gothic influences and leans strongly on the deep relief sculptured ornament of inter- esting geometric formations. The front facade is dominated by bold relief half- engaged terra cotta columns flanking either side of the main window feature, so treated as to have the upright theatre sign become an integral part of the architectural mass. An immense marquee extends across the entire front. I 'assing through the outer vestibule, one enters the grand lobby which is approximately 50 feet by 100 feet in size and nearly four stories in height. The walls of the lobby are treated with rich pilasters between which are laced colorful banners. In the lower part of the lobby, interesting water fountains break up the surfaces. The ceiling of the lobby is in three planes, the center plane flat and the two side planes splayed with immense wood and ornamental iron trusses showing beneath the orna- mental plaster surfaces. On one side of the lobby there extends an ornate wrought iron and stone colonnade which separates the existing stream of patrons from Right sidewall, auditorium JOHN EBERSON, ARCHITECT Left sidewall, auditorium those entering. A wide stairway leads to the mezzanine. The treads of the stair are of veined marhle and the risers of faience tile of variegated design. Passing the stairway one enters the main floor foyer which extends across the entire width of the house and with exit doors spilling out on 166th Street. Immediately adjacent to the stairway is an elahorate Spanish stone fountain with polychromatic Spanish tile inlays. The floor of the foyer is richly carpeted. The foyer is two stories in height with a vaulted ceil- ing and penetrating arches supported on Spanish clustered columns along both sides. Between these columns one sees the foyer mezzanine protected by elaborately wrought modernistic Spanish iron railings. Off the mezzanine promenade are located the men's smoking room, ladies parlor, cosmetic rooms, check room ; all handsomely decorated and furnished in keep- ing with this particular style of architecture. The entire interior of the auditorium carries out ttie effect of a Spanish patio garden in gay regalia for a moonlit festival. Low garden walls executed in palmed plaster and rough cast ornament richly enhanced with statuary, tree tops, climbing vines and blooming plants a n d flowers, all add to the illusion of an open air treatment given by the great sky dome form- ing the ceiling of this theatre. The stage opening is elaborately carved and decorated. Directly over the arch there is a large niche in which is set a Right — Auditorium viewed from stage, showing seat- ing arrangement. replica of a famous piece of Italian sculpture. Flanking this on both sides are smaller arches, separated by ornate columns in which also smaller statues occur. Behind this colonnade and series of niches there is a haze of blue light which silhouettes the ornamental colonnade and the figures. Flanking the proscenium on either side and balancing each other are the two organ lofts, similar in size and detail but very different in the decorative motifs. The organ shutters themselves are hidden by iridescent silk draperies. Extending back from the organ lofts on both sides of the house are series of garden wall treatment, piercing here and there displaying the blue sky in the background and here and there are niches in which smaller pieces of statuary are placed. Above the garden walls and hanging over same, one sees the foliage and vines of a Spanish garden and overhead one sees the floating clouds and twinkling stars of a midsummer night in Spain. Passing from the orchestra floor and through the foyer one comes to the smaller rooms. In the basement there is a lounge with a beamed wood ceiling and Spanish tile floor. On one side of this room there is a large stone fire place. The walls are of tex- tured plaster. Opening off of this lounge are the smoking, cosmetic and toilet rooms. On t h e mezzanine floor there are similar facili- ties. There is a large mod- e r n and completely equipped stage with counter-weighted rig- ging and elevating stage platforms. The orches- tra pit likewise is equipped with elevating platforms for the or- ganist, pianist, and the orchestra. Orchestra Foyer, Looking West JOHN' EBERSON, ARCHITECT Auditorium, North Park Theatre, San Diego, Calif. A RECENT ADDITION TO THE WEST COAST CHAIN North Park Theatre in San Diego Designed for Sound Picture Presentations WHAT is said to l>e the nation's first motion picture theatre to he specially designed and constructed from its foundations up for the showing of sound, syn- chronized and talking pictures, is the newly finished North Park Theatre, in the Fox West Coast chain of motion picture houses in San Diego. In facade and decorative motif the theatre follows closely the Spanish renaissance in style. The exterior trim of c?.st cement carries out the decorative scheme in has relief. The spacious lobby is trimmed in veined quarry tile, adding a note of color. An enclosed inner lobby opens into a tastefully decorated foyer - lounge, from which patrons enter directly into the audito- rium. The mezzanine land- ing is provided with addi- tional lounging and rest rooms. The auditorium has no balcony, and the walls do not carry any o r n a t e "ginger - bread" decora- t i o n s . The decorative scheme is carried out, un- obtrusively, through the medium of the two organ grilles, the proscenium, the Foyer Lounge ceiling vents, the modern metal chandeliers, the exit door lintels and the wall sconces. On the whole there is a rest- ful simplicity in the interior design. Seating capacity is provided for 1176 patrons, the par- quet proper having in its three sections a total of 976 seats, while five-row sections at the rear provide 210 loge armchairs. Unit equipment planned on the by-pass plenum system provides for ventilation and heating, the fresh or heated air coming into the auditorium through mush- room grilles, while the foul air is drawn through the four ceiling vents by a fan-and-blower installa- tion. The auditorium, 86 feet in width, 96 feet in length and approximately 36 feet in height to the peak of the ceiling, has been planned to afford the best possible control of the acoustics. The walls and ceilings are finished in a special pliable acoustic plaster, and the aisles are heavily carpeted to pre- vent the slightest echo. There is not the least re- verberation. Above-Fragments Showing Ceiling and Proscenium Treatment M. J. De Angelis, Architect Below— View of the Auditorium Rear, Looking from Stage Interesting Examples Style TEMPLE THEATRE Fairport, N. Y. SEATING CAPACITY OF THIS ONE- FLOOR THEATRE EXECUTED IN THE FRENCH STYLE OF ARCHITECTURE IS I.OOO PERSONS. THE THEATRE IS OWNED AND OPERATED BY THE SCHINE CIRCUIT, RECENTLY ACQUIRED BY FOX THEATRES. of the Small De Luxe House PALACE THEATRE Rochester, N. Y. THE VIEWS SHOWN HERE ILLUS- TRATE THE REMODELLED INTERIOR OF THIS 600-SEAT THEATRE OWNED AND OPERATED BY TISHKOFF BROS. THE NEW DECORATIONS FOLLOW THE RENAISSANCE STYLE. Above — View of the Auditorium Looking Rear M. J. DeAngelis, Architect Belozi' — Stage and Proscenium Wall Treatment The Cordova is operated by P. //'. Struppler, a well kiwit'ii West Coast exhibitor. It is an especially fine example of the dc luxe type of picture playhouse applied to the small capacity theatre- The Cordova has a seating capacity of 750, all seals being located on the orchestra floor. In design it is thoroughly De Luxe CORDOVA THEATRE Pullman, Wash. As shown in the photos above and below the Cordova is strictly modern in plan and the ap- pointments. The organ grilles, shown in the picture above, and the stage draperies give this small auditorium a notably handsome and at- tractive appearance. Below is shozvn a viezv of the auditorium as seen from the stage F. F. PROCTOR'S NEW FIFTY-EIGHTH STREET THEATRE Atmospheric House Seating 3,000 Designed by Thomas W. Lamb FY. PROCTOR'S new Fifty-eighth Street Theatre. • Lexington Avenue at 58th St., New York City, offers a striking example of the changing mode in play- house design to suit new conditions effecting the popular entertainments offered therein. The recent opening of the house marked the 40th anniversary of Mr. Proctor's career as a metropolitan showman. The theatre occupies the historic site of the famous Pleasure Palace which Mr. Proctor completed 32 years ago. The auditorium of the Fifty-eighth Street is in the at- mospheric style. Its seating capacity far exceeds that which only a few years ago would have been considered far too great for a house situated in a residence district, for there are accommodations for about 3,000 in the audi- torium. The theatre was designed by Thomas W. Lamb, architect. Architecturally the Fifty-eighth Street Theatre carries back to the medieval days of Spain, for the architecture is of the Spanish renaissance style, in outline, color and even material. Concrete and terra cotta both conceal and ornament the steel framework of the fire-proof structure; and in the incidental ornamentations most of the poly- chrome tendencies of the Iberian Genius are carried out most effectively. Tunneled, arched and pillared lobbies give easement to both Lexington Avenue and Fifty-eight Street, genuinely Spanish corridors and colonnades, leading to the grand foyer which is in fact and effect a spacious patio, or indoor plaza, which is characteristic of the ornate equipment of the palaces of Castile and Aragon of the middle ages. The operating equipment of this theatre embraces all of the latest resources of modern science and structural expertness. The Fifty-eighth Street is the first theatre in the metropolitan district to be completely fitted with the Photophone and Radio equipment of the Radio Corpora- tion of America as inherent in the actual structure and an essential part of the plant itself. Every proved modern device for heating, cooling ven- tilating, safety and convenience have been expertly in- corporated in this perfect playhouse. The electrically operated grand organ, the concrete and plate glass projec- tion booths for motion pictures, the elevator orchestra platform and organ console are also inherent and essential parts of the harmonious structure itself. The various apartments set aside for the uses of the public are furnished and ornamented in full conformity with the palatial character of the house and with complete regard to the tastes and necessities of the most sophisti- caed. Reading and smoking lounges for men and women; retiring and rest rooms have appointments that leave noth- ing to be desired in either comfort or luxury. The same completeness and modernity characterize the back-stage appointments for visiting artists and employees. Auditorium Viewed from Stage THOMAS W. LAMB, ARCHITECT THE DE LUXE CINEMA IN THE FAR EAST Grand Theatre, Shanghai China, Accommodates 1200 Seats in Auditorium Executed in the Modern Style of Palatial Shoivhotise Stage and Proscenium THE USE OF CRYSTAL IN THEATRE LIGHT FIXTURES Adaptability to Modem Color Illumination Assures Continued Popularity of Material for Ornamental Chandeliers and Side Lighting WHILE increasing use of in- direct methods of lighting auditoriums has greatly reduced the number of hanging chandeliers and wall fixtures now in use in the theatre, the decorative chande- lier and the wall fixture featuring: crystal ornamentation maintain their place as important items of the decorative scheme of the for- mal theatre. Perhaps the two most important factors responsible for the contin- ued popularity of crystal fixtures are the richness and dignity with which crystal has been associated since it first came into great vogue during the reign of Louis XIV. and its marked superiority as a vehicle for the color lighting made possible by electricity. No single item of the decorative scheme affords the decorator Crystal beaded chandelier for lobby centerpiece or organ loft. greater opportunity for striking effect than the lighting fixture, whether the field of activity is the auditorium, the halls or the public rooms of the theatre. And perhaps no item attracts the casual glance of the patron so quickly or holds the attention more securely than the source of the illumination of an audi- torium or a room. The note of luxury therefore finds a ready and direct ex- pression through the lighting fixture. Because it is expressive of that which is rich, and costly, crystal is extensively used in the large formal theatres de- signed for de luxe motion picture pre- sentations. Two of the main "talking features" (points of visual interest Right — Wall fixtures for lobby, audi- torium sidewatls, or decorative piece for lobby frames. Above — Dome effect designed for lobby or under balcony ceiling. Above — Crystal ball on brass hanger for rear of orchestra or balcony. which showmen introduce in the theatre for the purpose of creating mental impressions easily trans- lated into conversation that will make for word-of-mouth public- ity )in the Paramount theatre in New York, employ crystal to pro- duce the desired effect. These are the illuminated screens, showing floral designs and framed in the organ lofts, and the mezzanine facia, featuring crystal beads and illuminated from behind. On this page are illustrated sev- eral lighting fixture designs using crystal and worked out with par- ticular reference to the formal type of motion picture theatre. These designs are reproduced through the courtesy of the Rialto Import Corporation of New York. Crys- tal is not restricted to uses merely with the formal type of fixture. Above — Chandelier for main ceiling of auditorium, suitable for reproduction in various sices. Properly designed and constructed in accordance with the prevailing motif, crystal chandeliers and brackets can be used with equal success in any type of theatre, not excluding the Spanish style of decoration or the so-called atmos- pheric theatre. Designers have found the means in a wide variety of uses to adapt the crystal ornamented lighting fixture to the mod- ern ideas in architecture and interior decoration. Especially noticeable in the theatre which has been renovated or remodelled to meet newer requirements is the extensive use of crystal lighting fixtures, especially in the auditorium, for the quite obvious reason that the most economical form of renovation is along the lines of dedecoration rather than changes that call for alteration of structural features of the building. THE BELASCO THEATRE TT IS our privilege this month to repro- duce a scene from "Mima", Mr. David Belasco's latest presentation. It is charac- terized as one of Broadway's marked suc- cesses for this theatre year. Several paragraphs from a letter written by Mr. Belasco to this company follow. Read them, and then write at once for full infor- mation on Ward Leonard Vitrohm (vitre- ous enamelled) Theatre Dimmers. The information you will get w ill be of great value even if you operate die smallest neighborhood theatre. "Without perfect control liehting in the WARD LEONARD ELECTRIC CO. theatre, instead of being an irresistible means to every end of dramatic effect, would be continuously a hindrance and a stumbling block. Of course, the crux of control in electric lighting is in the Dim- mer System — and there, perhaps, more than in any other single department, the Ward Leonard Electric Company has ex- celled and does excel all competitors. I am sure that without the aid I have re- ceived through their cooperation, during many years, I could not have achieved many of the finest, most beautiful effects which it has been my privilege to set before an appreciative public. — David Belasco.'' MOUNT VERNON - NEW YORK MORALITIES were a type of play popular in the 15th century. In these productions vices, virtues, and the like were personified by the characters. Orig- inally mobile organi- zations they eventu- ally reached the first crude theatres. This type of play immedi- ately preceded drama as we know it. A scene from "Mima" now playing .// the Belasco Theatre, New \ ork r&TIVOLK ROOSEVELT SALES OFFICES Baltimore, Md. Boston, Mass. Buffalo, N. Y. Chicago, 111. Detroit, Mich. Kansas City, Mo. Los Angeles, Calif. Minneapolis, Minn. New York, N. Y. Oklahoma City, Okla. Philadelphia, Pa. Portland, Oregon San Franeiseo,Calif. Seattle, Wash. THE Tivoli and Roosevelt, two of Chicago's most popular theatres, will be completely reseated with Heywood- Wakefield chairs. In line with the Balaban and Katz policy of giving the utmost in comfort and entertainment, this progressive theatre organization chose Heywood-Wakefield chairs for reseating because of their unusual beauty and luxurious comfort. Let Heywood-Wakefield help you meet competition and bring your house up to date in 1929 with a seat designed from a box office angle — one that will keep patrons coming back to your theatre, Pantages, Publix, Balaban and Katz, and many prominent showmen are using Heywood-Wakefield chairs in reseating for a good, money-making reason. Let us tell you and show you why. A line to the nearest H-W sales office will bring detailed information on the advantages of reseating. HEYWOOD ^WAKEFIELD Theatre Seating Division April 6 , 19 29 1049 View of the proscenium arch of the Mastbaum Theatre, Philadelphia, showing decorative fixture for speaker horns used in the public address system for broadcasting sound to far reaches of this large theatre from the stage and orchestra pit. The fixture was designed and executed by the Voight Co., of Philadelphia Amplification of Speech and Music in the Very Large Auditorium A MEW aid to acoustic^ in tin- very large theatre auditorium, made a necessity of present con- ditions surrounding the presentation of elaborate motion picture and stage shows at popular prices, has been developed in the "public address" system of electrical sound amplifications. In very large auditoriums it is fre- quently necessary to amplify the spoken voice of performers on the stage as well as the musical scores, in order that the sounds thus produced may be distinctly beard in the far recesses and corners of the balconies. In many of the huge audi- toriums it has been demonstrated that unless the sound of the actor's voice or the orchestral music is picked up by microphones a n d distributed by means of amplifier horns to the farthermost corners and backwalls, the patrons occupying seats far dis- tant from the stage are unable to hear more than fragments of the speech or the musical rendition. In the past, amplifier horns have been installed above the proscenium arch or on the sides of the prosceni- um in much the same manner as organ pipes. This arrangement re- sulted in more or less of an illusion. If the horns or speakers were placed too high, the sound would travel over the heads of the audience. Only a few amplification systems have been installed to date in such theatres as the Roxy, New York, the new Fox theatres in Detroit and St. Louis, and the Paramount theatre, Brooklyn. However, E. R. P. I. of- ficials estimate that too or more simi- lar installations will be made during the current year. On the right is a sketch drawn to scale, showing detail of design and placement of speakers in the fixture The trend in theatre building is towards large seating capacities, therefore ampli- fication is becoming more and more im- portant. From past installations considerable experience has been accumulated as to the best location for the placement of these loudspeakers. The ideal location, of course, would be in the direct center of the stage, below the proscenium arch on a line with the balcony seats, so that the sound would travel in a direct straight line to the ears of the audience. In the new Mastbaum theatre, opened in Phila- delphia last month, an arrangement was experimented with that has produced most satisfactory results. The Mastbaum theatre represents an investment of MS?™ $5,000,000, seats over 5,000, and is the largest and most beautiful theatre in Philadelphia. It was erected by the Stanley Co. of America in memory of its founder, Jules Mastbaum. The Stan- ley Co. has recently been taken over by the Warner Brothers. The public address system in the new Mastbaum was installed by the Electrical Research Products Co.. Inc. The tech- nical engineers of this company, in con- junction with the architects of the the- atre, Hoffman-Henon Co. of Philadel- phia, developed the idea of a fixture simi- lar to a huge chandelier without lights, to conceal the three large horns required to properly amplify and distribute the de- sired volume of sound. An ornamental housing was of course necessary if the horns were to hang in such a con- spicuous location, or else they would look out of place in comparison with the ornate and elaborate decorations and equipment of the interior. The architects commissioned Voight Co. of Philadelphia to design and build a fixture to conceal the horns. Voight had the facilities to quickly develop suggestive designs for the architects' and owners' ap- proval. Several designs in complete harmony with the architectural spirit of the ornate French Rennaisance interior were prepared. In the course of preparing designs it became ap- parent that it would not be possible to use a fixture made of metal, such as iron or brass, because the power behind the sound transmitted from the horns was so great that consider- able vibration was created ; besides, a fixture made of metal would pro- duce a metallic tone. So a non- metallic material, "Compolite," was selected. Compolite is a special com- position developed by Voight in the manufacture of decorative lighting (Continued on page 1068) 1050 Motion Picture News Always a Box Off ice Attraction YOUR THEATRE— mecca of thousands— should scintillate with the feeling of light-heartedness and sheer enjoyment. Extend the atmosphere of your theatre to the street. Fill the lobby with bight and transform it from just an "entrance" to a golden pathway of light, a by-way in life through which your patrons find escape from reality. Light plays an important role in the success of your theatre. To neglect this important box-office attraction by using inferior quality lamps, is as bad as showing mediocre pictures, and expecting a full house. Good lighting is dependent upon good lamps. When you use Edison MAZDA* Lamps you get lamps that are of a known standard of quality. Examine your lighting. Write today for your copy of the new, free bulletin, "The Lighting of Theatres and Auditoriums." You will find in it many valuable ideas for the proper lighting of your particular type and size of theatre. Just drop a line to the Edison Lighting Institute, Edison Lamp Works of General Electric Co., Harrison, N. J. Edison MAZDA Lamps represent the latest achievements of MAZDA Service through which the benefits of world-wide research, experiment and development in the Laboratories of General Electric Company are given exclusively to lamp manufacturers entitled to use the name MAZDA. 'MAZDA — the mark of a research service. EDISON MAZDA LAMPS GENERAL ELECTRIC April 6 , J 929 1051 Know Your Sound Equipment Fundamental Points Associated With All Types Of Reproducers THE exhibitor who believes that "talking movie" equipment is 'simple." "no servicing required." and "easy to install." and buys equipment on that basis is riding post-haste to a nastv fall. The same applies to the man who is already in possession of equipment and believes "that once installed it re- mains permanent thereafter." Unfortun- ately, such fallacious ideas are nationally disastrous and not limited to the indi- vidual localities. They do not influence only the individual exhibitor, but the in- dustry at large. Our interest at this time is the small exhibitor, that is. the man who has a me- dium size house and who cannot expend money lavishly — to whom the money spent for equipment should be an invest- ment and not a speculation. We are sorry to disillusion this man, to acquaint him with facts he does not care to know hecause they increase his burden, hut facts are facts nevertheless, and the sooner we become Ik mot with ourselves the better for all concerned, financially and morally — and this means the business as a whole. View it from any angle you may choose, the reproduction of sound, whether the source of sound is a film or a record, is not a new art or a new science, but it does constitute a new phase of the motion picture industry and a new field to the motion picture exhibitor. No longer is the industry a matter of me- chanics. Its previous association with the electrical was meager indeed — but now it is quite complex, and as fortune would have it. it adds a difficult study, the con- version of electrical energy into sound energy in a manner which must please the multitude — at best a very difficult thing to do. The purpose of this paper is to acquaint the exhibitor with infor- mation he should possess — that should guide him in his choice of equipment — that should facilitate the attainment of the desired and correct results. We do not mean to belittle any one individual, hut we feel safe in saying that very few exhibitors of the category we have in mind are aware of the calibre of results they are obtaining. He who can spend money for the finest of equipment se- cures the finest of results, but all are not now within this classification — as a mat- ter of fact, very few are within this class -the remainder must subside with what they get. ... Is it good or bad ? . . . . We will see. . . Recognizing the various types of in- stallations, let us first decide upon cer- By John F. Rider tain points associated with all types of equipment. In the first place, sound equipment, while not elaborate, is by no means simple. It involves the mechanical, the electrical and acoustics. It is relative- ly simple to install certain apparatus, hut the attainment of the desired result is an entirely different matter. Take the sim- plest of installations, the non-synchron- ized musical score. Xeglecting the prob- lem of installation at this time, let us con- sider operation. Does the man who con- trols the "gain" or "fading" equipment know how loud he may make a certain portion of a score before he will over- load the amplifier and cause distortion with very disagreeable sound effects? . . . Does this man know how much power he may pa--- into the loud speaker without overloading and had sound pro- duction? ... It is an easy matter to tell someone to adjust a certain con- trol to 4, 6, 50 or 90, but since all records do not provide constant output, it is neces- sary that one be familiar with amplifier performance with the significance of in- dicating instrument performance. . . . CONSIDER the problem of servicing of the simplest installation. The com- plex system we need not even mention. The average installation is in operation 12 hours each day, sometimes for longer periods. It is logical that certain parts, particularly the parts in motion, will fail at some time. Different troubles which cause the same effect are very numerous and rapid application of the process of elimination is imperative. Phonograph pickup devices are not perpetual motion machines and the moving armature is apt to get out of alignment with horrible ef- fects upon the musical reproduction. The presence of the electrical force makes perfect contact and connections impera- tive. Poor contact or connection gives rise to very audible disturbing sounds- sounds which will ruin the program. Identification of such sounds is essential knowledge. The effect of the electrical force in- volved is the rapid deterioration of what- ever unit is the slightly defective or im- perfect. Such imperfections are not im- mediately evident, but manifest their presence before the final rupture. The man interested must discover these de- fects and effect immediate replacement— hence knowledge of the apparatus and servicing. The vacuum tubes in the amplifiers have definite operating lives and millions of them have completed their cycle of ex- istence without any visual sign of de- terioration— but accompanied by dis- torted reproduction after a certain jeriod of operation. DIST( )RTIONLESS amplification, the paramount item in a "talkie" in- stallation, is dependent upon perfect oper- ation of all units in the system. The fail- ure of one will throw the entire equip- ment out of kilter. The sound equipment employed in movie houses is identical to equipment employed for radio reproduc- tion or speech amplifier work and if daily faliures are evident in these two fields, why should they be absent in the movie field ? ... As a matter of fact, they are evident and servicing is imperative. In connection with installation we wish to correct another fallacious opinion. The installation of even the simplest "talkie" equipment involves detailed thought and consideration. It is not the work of one hour or two hours — not if the proper installation is desired. The factors involved are more numerous than the mere consideration of the number of seats in the bouse. Two houses of identical seating capacity but of different architectural structure will possess dif- ferent accoustical characteristics. Con- ceding the point that a rapid installation is necessary in order to profitably com- pete with the Bijou on the next street, baste makes waste because imperfect sound reproduction will cause more grief than no installation. The reproducing end is beset with more difficulties than the producing end, because the former is not the sound proof installation found in the latter case. The sound studio at the producing end is built for the work, but the average theatre of today was in ex- istence long before the present day "talkie" was developed. An investigation of the accoustical properties of the the- atre is necessary prior to the installation. Assuming perfect operation of the equipment, the most pronounced fault to be found with many systems is due to excessive reverberation in the house. This condition results in the blurring of speech and music. In this connection the types of seats are more important than the number of seats. Upholstered seats are more conducive to better reproduc- tion than plain seats. With respect to seating capacity, the volume of space in- volved is of greater import. As a matter of fact, the height of the ceiling plays an Motion Picture News IN Proctor's 58th Street, New York's newest theatre devoted to high class vaude- ville, a complete Carrier System for Air Conditioning has been installed for the health and comfort of patrons. As pioneers and specialists in the field of air conditioning, Carrier Engineers point with pride to this contribution of health-giving comfort in the 58th Street, and in a rapidly growing list of thoroughly modern and progressive theatres throughout the country where the exceptional results of Manufactured Weather are being demon- strated daily. The intimate cooperation of Carrier Engineers with the Architect, the Owner and the Builder, and the acceptance of complete responsibility for results has meant in tins case, as in all others, the unqualified success of the Carrier System. This same system, including Carrier Centrifugal Refrigeration — safe, simple and compact — is also available for the fine small theatres. Write for the Book, "Theatre Cooling and Conditioning" and ask for a visit from one of our engineers. Carrier Fnqineerina Corporation Offices and Laboratories NEWARK, NEW JERSEY New York Philadelphia Boston Chicago Cleveland Washington Kansas City Los Angeles April 6 , 19 29 1053 important role when determining the amount of power required to fill a the- atre. It is customary to determine the volume of space in the theatre in cubic feet and if the ceiling is more than 35 feet high it is considered as being equiva- lent to open air, and 35 feet is considered as the maximum. If it is less, the exact value is used in the computation. Draperies, hangings, galleries, balconies — all produce effcets upon the final re- production and must be considered in the initial survey prior to the installation. The above, we believe, is suf- ficient evidence to prove that the equip- ment is not so "easy to install," when correct results are desired, and as it hap- pens are absolutely essential to the suc- cess of the "talkie." . . So much for that. T HE subject of "talkie" equipment is so large that it is necessary to segre- gate the systems and to consider them in- dividually. Fortunately, however, the ma- jor difference between the various sys- tems as far as operation is concerned is the source of sound. And, strange as it may seem, these parts of the installation are associated only with the synchroniza- tion of the sound and scene, and not with the amplifying equipment. For syn- chronized record reproduction, this con- sists of the placement of the pickup unit needle on the starting mark of the disc- record. For film work it consists of the correct placement and threading of the film through the projector head and past the sound aperture plate. For non- synchronized work, the starting and stop- ping of the sound source is entirely up to the projectionist. The modern equipment installation consists of two channels for each type of work ; that is, two synchronized film ma- chines with pick-up units and amplifiers, two synchronized disc layouts and a double turn-table for non-synchronized work with a pick-up unit for each turn- table. The non-synchronized systems consist of the two turn-tables and the associated pick-up devices and ampli- fiers. Speakers are of course included. In connection with the film system, the amplifying equipment starts with the source of light for the photo electric cell. The light from this lamp is passed NON- SYNCHRONOUS PICK-UPS MONITER SCREEN POWER PANEL. IMPEDANCE ADJUSTER. TO FAVOR EITHER VOICE OR MUSIC \ TO IIOV.A.C. NO. 14 BX Diagram of -omul amplifier system for sound picture installations Layout plan for theatre installations through a lense tube, so that it is focused upon the film sound track. This beam of light passes through the film and im- pinges upon the photoelectric cell. Inas- much as the current through the cell is proportional with certain limits to the in- tensity of the light falling upon it, ac- curate adjustment of light and focus of the source of light or the existing lamp is imperative. The photoelectric cell, in turn, is a part of an amplifying system, necessary in order that the minute voltage variations produced by the light falling upon the cell be amplified at the source, thus minimizing the effects of capacity due to cable leads and extraneous dis- turbances, hence the amplifier is located adjacent to the cell. Another purpose of this amplifier is that the tube is the am- plifier permits the transfer of the cell voltage to a low impedence line, the input of the succeeding amplifiers, since the im- pedence of the cell is very high. Now, the operation of the cell is dependent upon a polarization voltage, supplied from a special potential source. In the case of the synchronized disc reproduction, the sound film track is re- placed by a disc record and the photo- electric cell by an electromagnetic pick- up unit, consisting of a needle attached to an armature located between the poles of a permanent magnet. As the needle moves along the wave groove in the record, the arm- ature vibrates and the magnetic flux in the airgap of the magnet varies correspondingly and induces corre- sponding voltages across the coils within the pick-up unit. This voltage is then fed into the audio ampli- fier through an amplifying tube or through a suitable coupling unit. The same arrangement is found in non- synchronous installations. In connec- tion with these devices it is neces- sary to bear in mind that they pos- sess definite electrical characterists and as such are not interchangeable with all amplifying systems and it is custom- ary to provide pick-up units with each amplifier installation because the operat- ing characteristics of the pick-up units with respect to frequency response are designed to match the frequency char- acteristics of the amplifier in question. Hence the use of one amplifier with an electromagnetic pick-up of another man- ufacture is not recommended unless it is known that pick-up device is suitable for the amplifier at hand. With respect to the pick-up device the more uniform its re- sponse over a band of frequencies be- tween 40 and 10.000 cycles the more suit- able is it for use in the system. SiYNCHl synchn Y NCHRONIZED film or disc or n< >u- ronized disc output is passed through a "fader" before it is passed to the main amplifiers. This "fader" is a double resistance device, whereby the in- tensity of the sound output of one pick- up device may be decreased and the out- put of another increased, so that the two blend into each other when one picture fades into the next. From the fader to the main amplifier is the path of the sound in electrical form. Correct passage through this sys- tem is dependent solely upon the knowl- edge possessed by the control operator. Xot that "fading" is involved or that the volume control is important, but rather the degree of distortionless amplification is governed by how well the operator knows his equipment. The heart of the amplifier is the vacuum tube, and since these devices possess definite operating- characteristics, it is imperative that these {Continued on page 1086) 1054 Motion Picture News CHICAGO THEATRE Chicago C.W.andGeo.L. Rapp Architects Nightly 24,968,436 theatre patrons are seated comfortably in "American" Chairs \\\ 5 Number 4072 — 3300 of these chairs were installed in the Chicago Theatre. Appropri- ately beautiful to match the unusual splendor of the Chicago. Mahogany wood parts, rose and gray figured velour back, and dark red upholstered Morocco line seat. Noiseless ball bearing hinge insures silent and easy upand down seat move- ment. Comfortable, endur- ing and pleasing to the eye. C> VERY NIGHT ... in 12,434 theatres the coun- try over . . . and in every nation of the world . . . 24,968,436 theatre patrons are seated comfortably in "American" chairs. An amazing total that proves the universal response of the theatre-going public to comfortable, attractive seating. Further . . . the exclusive use of this company's seating by the nation's greatest exhibitors amply demon- strates "American" stimulus on box-office receipts. American Seating Company 1 10 E. Jackson Blvd. 113 W. 40th St. New York City Chicago, III. 121 1-K Chestnut St. Philadelphia, Pa. 77-D Canal St., Boston Theatre Chair Builders to the American Public for Over 50 Years April 6 19 29 1055 Madas Make Good In Severe Studio Test Huge "Broadway" Set Successfully Lighted by 3,163 Unit Battery MAZDA lighting was well on its way to- w a r d displacement of arc illumination shortly before the sound picture development reached its present proportions, b u t when sound finally came the Mazda lamp as a light source for motion picture photog- raphy definitely arrived. The strict requirements imposed by the use of sensitive micro- phones precluded the use of arcs because of electrical disturbances which trans- lated themselves into noises when picked up by the micro- phones. Mazda lighting, up to a short time since might be said to have been in its infancy so far as its practical application at the big studios was concerned. Last year extensive experimentation with Mazda lighting was conducted at the studios in Hollywood under the auspices of the Academy of Motion Picture Arts and Sciences, and favorable reports on the results were affirmed by a wider appli- cation of Mazda equipment at the studios. There remained, however, some who viewed Mazda lighting as impractical for the makers of pictures designed primarily for the smaller theatres, where "inade- quate projection has completely nullified so-called artistic effects in photography." the report of the Academy stated. It is a far cry, therefore, from the somewhat timorous experimentation and restricted use of Mazda lighting less than a year ago to the ambitious undertaking of Universal studio executives in the huge cafe scene which figures prominently in the production of "Broadway." This setting is the most elaborate and the most extensive attempted thus far with Mazda lighting exclusively — a re- quirement since the picture is being made with synchronized speech and music. The main set for the cafe scene in "Broad- way" is 170 feet long by about 125 feet wide. There are four auxiliary sets which bring the measurements of the entire layout to 220 feet in length. The set was designed by Dan Hall, of Universal. Chief Electrician Frank Graves was assigned the difficult task of providing sufficient illumination for this huge set. As the entire layout is an en- closed box set it was required that prac- tically all of the illumination be supplied from above. This necessitated the in- stallation of all lights — save for the com- paratively few which could be used on the floor for a limited number of camera angles — fifty feet overhead. The lighting equipment, comprising 3,163 units, produced a connected load of 33,000 amperes. For the sequences photo- graphed in color a maximum of 22,000 amperes were required. The black and white photography, for which a new super-sensitive negative developed by the Eastman company was used, was done with a maximum of 17,000 amperes. On the "Broadway" set it has been demonstrated that motion picture photog- raphy of the standard of pre-sound days can, under Mazda lighting, still be made Above, looking down through the overhead battery of Maz- das, swung fifty feet above the floor of the huge "Broad- way"' eafe scene set at Univer- sal. Left, view of the main set. Note camera crane in center. In circle at left, bat- tery of mazdas mounted on camera truck for close-up with sound added in a natural, convincing manner and with the additional advantage and economy of speed in production. In addition to the remarkable lighting equipment using Mazda illumination on the greatest scale thus far attempted at the motion picture studios, the filming of "Broadway" brought into use an extra- ordinary camera device developed by Paul Leni, the director. This is a huge camera crane capable of swooping down from a long shot to a close-up. The boom or swinging portion of the crane, is mounted on a steel column 12 feet high, which is, in turn, supported by an immense undcr- slung six-wheel trailer. The boom is 25 feet long and is offset by a drawbridge type counterbalance. It can be moved through an arc into the air and down the opposite side at a rate of 300 feet a min- ute, or 16 seconds for the trip. At the end of the boom is the camera platform, which remains horizontal, somewhat like a car on a Ferris wheel. The platform is round, has a diameter of five feet, and has sprockets on the under side which engage with an electric motor which can whirl the platform at a high rate of speed. The third movement of the boom is a rotating motion. With the boom at hori- zontal it can be whirled at a maximum speed of 600 feet a minute, or a complete revolution every 16 seconds. The crane is electrically operated, is absolutely silent in operation and is being used in photo- graphing talking sequences with great success. The crane may be seen in the photo of the set shown on this page. 1056 .1/ o t i o a P i c t u r c News MR. EARL T. COOK Northwest Representative Pantages Circuit Vaudeville Theatres WHAT THEY SAY ABOUT- THE FULCO Pantages Circuit of Vaudeville Theatres February 16, 19 5. E. Pulton Ceapeny 1016 South ftabaeh ivei :■..(.,,. Illlnola ea you kn< ry IS, 19^9 and tai tailed t«o new F*ulco Fro. i ereetly pleased I t>ry oil pump la a narvel; to cooi'l loent you vine an o!3 lly flln from oil «• eleo want t< Your Seattle repreeentat all tlcee. day or night. oil Colea. aid eey tbat you eure glv< e, Bro. Te» Comba, la ooklri; after our nanti LETTER FROM PANTAGES PROJECTIONISTS P R O J E C T O R Pantages Circuit of Vaudeville Theatres ■ebruary 16. 1929. entleteii ■ - *TTgIi?I0I l -i. C. H. m^jl t'TUiX ma to offer a «ord of eraiae for he new Puloc Prejeotora vbloh you ao reoently In- tailed Jn the Seattle mta«ea Tbeetet Their erforawioi to data t.a bean • zeal lent *ni euro..., mml. eo essential In conjunction «itb louna pro'eo tor e7? JOHN ZANFT 2 - 0 m > L. DENT ^ A. A. 4? WARNER BROS- 5 SWITOW 8c SONS Tfc, JOHN KUNSKY E. E. FAY % z > z z ? 0 Z 0 z > til f- w CO CO ^ «T xf* FITZPATRICK & MC ELROY V < O^ 4/ O/^ SAM DEMBOW ^> WALTER READE °A/>. o •jo o o 0 (/> H 0 2 CARL. O c m HaMr/Ck laemmle > r CD PI m FEIBER o A V a. V 0 vO^ O 0 Is it not a fact that the motion picture theatre industry has been waiting many years for a temper- ature reducing cooling system for theatres from 800 to 2000 at a low price with a moderate cost of upkeep that does not take the weekly profits? KOOLfAIRE is the one year round cooling and ventilat- ing system that will reduce temperatures from 10 to 19 degrees at a very small cost. Make us prove it. * SHEA z < UJ h I- 0 U> '< VEO KE1LER % KA^°S R\C 4yy MAIL COUPON TODAY FOR COMPLETE INFORMATION AND INSTALLATION DATA RO OLERAIRE SngineeringCorp. Division of ARCTIC NU-AIR CORPORATION 1911 PARAMOUNT BUILDING -:- Sates Offices in Principal Cities NEW YORK CITY KOOLER-AIRE ENGINEERING CORP., 1911 Paramount Bldg., New York City. Send engineering data and information on KOOLER-AIRE Year-Around System for my theatre feet long, . feet wide, feet high, balcony? seating people. Name. Theatre. Address- Ctty .State. April 6, 19 29 1061 7h 'AUDAK PICK-UP In the fields of projection, booking and operation, exhibitors can rely upon their own hard-earned knowledge to guide the theatre policy successfully. It is in this new realm of "talkies" . . . involving acoustical prob- lems with which showmen have had no previous contact . . . that doubt looms large. And, of course, you can not take chances. Here AUDAK, creators of the world's foremost chromatic sound instruments, can help you materially. If you want to make the most of this national surge toward a splendid new medium of entertainment, insist that your reproducing apparatus be equipped with the best . . . the standard by which others are judged and valued . . . AUDAK. The AUDAK COMPANY, 565 Fifth Avenue, New York Creators of Electrical and Acoustical Apparatus Since 1915 1062 M o t i o u Picture News WHAT every exhibitor would like to do, is to change over to sound entertainment without dragging the public into the me- chanics of the thing. No need to tell you that if your first attempts at talking sequences and musical scores go over without glar- ing distortions and production noises, your audience will be pleased . . . whereas, imperfections in your system will surely create an unfavorable impression very difficult to overcome by later improvements. Correct amplification by POWERIZER gives the theater a splendid start in the right direction. Produced by acoustical engineers who have put a life- time of study into this intricate subject, POWERIZER means absolute realism . . . WITH power. Play safe! Send for our Bulletin MP1026. POWERIZER Kef V 8. Pit. Off. POWER and SUPER POWER AMPLIFIERS Manufactured by RADIO RECEPTOR COMPANY, Inc. 106 Seventh Avenue 307 No. Michigan Blvd. New York City Chicago, 111. Licensed by Radio Corporation of America and Associated Companies April 6 , 19 29 1063 Non-Synchronous Reproducers -Continued Above, Columbia Theatrephone COLUMBIA THEATRE- PHONE Price: $850 F.O.B. Bridgeport, Conn, (include cueing service for record library on most feature re- lenses). Immediate delivery. COLUMBIA PHONOGRAPH CO., INC. 1819 Broadway, New York City Above, Orchestrope reproducer ORCHESTROPE Price Range: $1,250 to $1850 F.O.B. factory. Immediate ship- ment. Service available through dealers. CAPEHART AUTOMATIC PHONO- GRAPH CORP. Huntington, Ind. ORCHESTRAPHONE Price Range: $550 to $2,500. Service available from distributor. Immediate delivery. Company perfecting synchronous attachment to be ready for delivery about June 1. NATIONAL THEATRE SUPPLY COMPANY Branches in all ciites ORGANVOX Price: $375 (less tubes for capac- ity up to 2,000 seats. F.O.B. Mil- waukee. Immediate delivery. Com- pany announces pains to supply synchronous attachments about May 1. NATIONAL SOUND REPRODUCING CO. 65 Clinton St., Milwauke, Wise. Above, Orchestraphone Jr. reproducer PICTUREFONE Price: $295 (F.O.B. factory i. I telivery 30 days. PICTUREFONE CO. 410 North Main St., Lima, Ohio O-PHONE Price Range: $490 to $550 (F.O.B. factory). Immediate delivery. W. M. DUTTON & SONS CO. Hastings, Nebr. SUPERTONE Price: $250 (portable device). Metal cabinet with record holders $295. F.O.B. New York. Delivery 1 week after receipt of order. Com- pany announces plans to supply synchronous equipment in about 30 days. ADSWIN CORPORATION 727 Seventh Ave., New York Above. Supertone reproducer WESTERN ELECTRIC Price: $3,500 and up according to equipment required. Installations include amplifier system used for synchronous reproducers. Prompt delivery. Serviced by company at fixed charge. ELECTRICAL RESEARCH PROD- UCTS, INC. 350 W. 57th St., New York City producer complete) F.O.B. Quincy, 111. Company announces plans to supply synchronous attachment to supply equipment in 60 days. Delivery of non-synchronous, im- mediate. GATES RADIO & SUPPLY CO. 115 4th St., Quincy. 111. WONDER ELECTROGRAPH Price Range: $275 to $750 (re- ACCESSORIES Amplifier Units Silver-Marshal Inc., 846 Jackson Blvd., Chicago, 111. Racon Electric Co., 18 Washington Place, New York City. Radio Receptor Co., Inc., 106 Sev- enth Ave., New York City. Samson Electric Co., Canton, Mass. Above, Samson Eleclrie dual amplifier for film and disc reproducers Horns and Speakers Amplion Corporation of America, 13-41 21st St., New York City. Capehart Automatic Phonograph Corp. Huntington, Ind. Goodall Electric Mfg. Co., Ogallala, Nebr. Jensen Radio Mfg. Co., 338 Kedzie Ave., Chicago, 111, Macy Manufacturing Corp., 1451- 39th St., Brooklyn, N. Y. National Theatre Supply Co., Branches in all cities. Platter Cabinet Co., North Vernon, Ind. Racon Electric Co., Inc., 18 Wash- ington Place, New York City. Silver-Marshall Inc., 846 W. Jack- son Blvd., Chicago, 111. (Continued on page 1070) 1064 Motion Picture News Our Complete Reproducing Service Makes Your Theatre A FINANCIAL SUCCESS Everything Required to Reproduce Synchronized Sound Effects, includ- ing Dynamic Speakers and 200 Victor Records (400 Selections) for ONLY $70022 Including One Year's Cueing Service FREE The complete equipment and service consists of the following: Duotone Reproducing Device 200 Specially Selected Records 2 Dynamic Speakers Record Cabinet Cueing Cabinet and the Complete Cue Service for all Pictures played in your theatre for One Year. The Duotone Machine, including" Speakers, Cueing Cabinet, and Record Cabinet with 30 day FREE Cueing Service is ONLY $500.00 Use the coupon below to get further in- formation about how easily and inex- pensively you can bring your theatre up to the minute at very little cost. Buyers who prefer to purchase from income will find our terms entirely satisfactory. Good territories open for live, respon- sible representatives and distributors. RECORD SERVICE Consisting of 200 Victor Records from 400 Selec- tions for ONLY $200.00 Including One Year's Cueing Service FREE COMPLETE CUEING SERVICE For use on Non-Synchronous Machines ONLY $1.00 a week. Our Cueing Service Makes Pictures Synchronize Synchronized Music Company □ Please prepare sample cue sheets for us. Attached is $1.00 covering 608 South Dearborn Street your introductory offer. We will play the following — Chicago, Illinois D Please send price and complete description of your Duotone Repro- ducing Device, or price including records, cueing service and all necessary equipment. Name of theatre d Please send us a free sample cue sheet. Manager . — . Address I I Please send details on completing my library of Victor records. At- tached is my present list. City State Presented by the Synchronized Music Company 608 South Dearborn Street, Chicago, Illinois April 6 , 19 2 9 1065 Now you r can afford l*i Ikies The new Phototone "Talkie" costs only a frac- tion of most synchronous devices: $1500 to $1800 The perfection of the new Phototone "Talkie", (a practical synchronous ma- chine made by the creators of Phototone, the most widely used non-synchronous equipment in the country) makes it pos- sible for the smallest movie house to have a "talkie" program. ^ Phototone "talkie" was only offered to the theater operator after months of pre- liminary research and experiment. It was instantly hailed as a tremendous success in solving the program problems of the smaller exhibitor. This device includes a complete syn- chronous attachment, perfected in all its NEW SOUND ON FILM ATTACHMENT Write direct to our main office, North Vernon, Ind., for prices and general information concern- ing the new Phototone "sound on film" attachment. details ; most substantially constructed, and conforming to the Phototone policy of offering the best at the lowest pos- sible cost. Several types of Phototone "talkie" equipment are available, giving you the choice of installing either the synchro- nous machine alone ($1500), or a combi- nation synchronous and non-synchronous equipment which makes your program still more flexible ($1800). This latter type of installation may be had as com- plete equipment or as an attachment to be used in connection with any non-synchro- nous device which may have been previ- ously installed in your theater. In either event the Phototone policy of looking after the interests of the small exhibitor enables you, through the pur- chase of Phototone "talkie" equipment, to give your patrons a genuine "talkie" program at a fraction of the expense previously thought necessary. Mail the coupon for complete details, or get in touch with the nearest Phototone distributor. Main office, The Phototone Company, North Vernon, Ind. Branch offices: 1531 Broadway, New York, N. Y.; 845 South Wabash Ave., Chicago 111.; 1025 Forbes St., Pittsburgh. Pa.; 1325 Vine St., Philadelphia, Pa.; 327 E. Sixth St., Cincinnati, Ohio; 220 W. Fourth St., Charlotte, N. C; 125 Walton St., Atlanta, Ga.; Suffolk, Va.; 28 Piedmont St., Boston, Mass.; 563 Calvert Bldg., Baltimore, Md.; 118 W. 18th St., Kansas City, Mo.; 1936 So. Vermont St., Los Angeles, Cal. ; 2418 Second St., Seattle, Wash.; 1805 Commerce St., Dal- las, Texas; 705 West Grand St., Oklahoma City. Okla.; 5332 Chicago Ave., South Min- neapolis, Minn.; 824 21st St., Denver, Colo.; Argos, Indiana. PHOTOTONE COMPANY, North Vernon, Ind. Give me full details concerning the equipment as checked: ( ) Non-Synchronous Phototone. ( ) Synchronous Phototone for houses having non-synchronous device. ( ) Complete combination Synchronous-Non Synchro- nous installation. ( ) Phototone Cue Service. ( ) Phototone Sound on Film Attachment. NAME OF THE A THE— STREE1 AND NO.- CITY AND STATE- BY- 1066 Motion Picture News S. M. P. E. Spring Meeting Announced for May 6-9 in New York City THE Spring meeting of the Society of Motion Picture Engineers will be held in New York City, May 6th to 9th. and the official headquarters will be the Park Central Hotel. Heretofore the meetings have been held in Boston, Wash- ington, Norfolk, Virginia, Lake Placid, Hollywood, Rochester, etc., which were difficult for some members to reach and to some extent limited attendance. The meeting of the Society of Motion Picture Engineers have been uniformly success- ful, but the one to be held in May will undoubtedly be the largest ever held by the society. While it is true that there has been a gradual growth of interest in the techni- cal departments of the Motion Picture Industry the introduction of sound has undoubtedly greatly increased the realiza- tion of their importance. It is too early yet to announce even the tentative plans of the Spring meeting, but the personnel of the Convention Committee will convey some idea of the preparations being made. W. C. Kunzman, National Carbon Company, is Chairman of the Conven- tion Committee which is as follows : Re- ception: W. C. Hubbard, H. T. Cowling, M. W. Palmer, W. C. Kunzman ; Regis- tration: Kenneth Hickman, W. C. Kunz- man ; Hostess : Mrs. L. C. Porter, (Assisted by Mrs. Palmer); Banquet: W. C. Hubbard ; Master of Ceremonies Banquet: J. I. Crabtree; Sound Equip- ment : R. V. Terry, Bell Telephone Labo- ratories; Projection: Harry Rubin, Pub- lix Theatres ; Entertainment and Amuse- ments : M. W. Palmer; Bulletins and Transportation ; A. N. Goldsmith ; Press : I'. A. McGuire; Official Photographers: H. T. Cowling, Irl Gordon; Announce- ments : C. E. Milliken. J. W. Coffman, Chairman of the Papers Committee, in the near future will issue a preliminary list of papers to be read at the Spring meeting, and an- nouncements will also be made at the earliest possible date. sound track with no dupings of scenes required much careful manipulation, and the results are said to be strikingly novel and developed to the same state of per- fection which the simpler lap dissolves had attained in the former silent pictures. Another achievement recently was ac- complished by Cunningham in completing a process for double exposure in picture and sound, whereby a talking character can play a dual role, conversing with him- self on the screen and using two different voices. First use of this will be made in a new Christie talking play to be started this week. Perfects Lap Dissolve for Dialogue Scenes Lodge Cunningham, sound engineer of the Christie staff, has worked out what is believed to be the first perfected lap dissolves done with voice and picture in the current Douglas MacLean feature, "Divorce Made Easy." Scenes which dis- solve back and forth between various characters in which the voices as well as the pictures merge on one picture and 5,953 American Projectors Sold to Foreign Countries 5-953 American projectors with a de- clared value of $950,202 were exported to 71 different countries throughout the world during 1928, according to figures published by the U. S. Bureau of Foreign and Domestic Commerce. The figures quoted include both 35 and 16 millimeter projectors. Europe, our best market for motion pictures, says the report, is likewise our leading market for the instrument re- quired to show motion pictures. During 1928 there were exported to this region 2,092 American projectors of both types valued at $348,910 as compared with 991 projectors valued at $241,850 in 1927. THE SECRET OF PERFECT SOUND REPRODUCTION —THE MACY HORN The most costly and elaborate Sound and Talking Systems may be counted as useless if there is the slightest imperfection in the operation of the Sound Reproducing Apparatus. The MACY HORN claims the following advantages: No Drumming Tone No loss of pitch The Finest Acoustic Properties Extremely easy installation. Let us solve your horn problems through our expert engineering service. Model S-120 Illustrating a 10 foot exponential air column horn c(|Mi|i|M'(] with giant unit complete ready for installation Tear off and mail now MACY MANUFACTURING CORP., Pioneer Makers of Acoustic Horns, 1451 39th Street, Brooklyn, N. Y. Please send full particulars on the MACY HORN. Name Theatre City State. . . 1068 Sprocket Perforations Self-Lubricating Under New Film Coating Process SINCE the beginning of motion pic- ture projection, one of the great problems has been to find a support for the film which would give satisfactory service in point of durability under the wear and tear of numerous passages through the projector sprockets. Several methods have been devised to overcome the rapid deterioration of prints due to worn and torn sprocket holes, which re- sult from the resistance caused by the film passing through the gate of the projector. One of the most popular methods em- ployed to give longer life to positive prints in the past was to wax the film. This process is very simple, consisting of applying a layer of moulten wax onto the film at the sprocket perforations. With the advent of the sound and talking pic- ture, however, this simple method proved less practical, because the wax thus ap- plied rubs off under friction and particles of the material adhering to the film cause extraneous noises in the reproduction of the sound-on-film or dialogue recording. The sound picture, therefore, made a new Motion Picture News method of processing the perforations im- perative. A new process, based on scientific principles worked out by Albert Fiedler, Doctor of Chemistry who has done much work in connection with film, has been introduced by the Empire Laboratories. Under this method the gelatin is removed from the edge of the film by a patented process. By means of another patented process there itf-.applied a mixture of lubri- cants melted to go with the gelatin into one homogeneous tmass, so that after the film has been coated there is a layer of lubricating material which, it is claimed, cannot wear off. As a result the film is lubricated every time it runs through the machine. This lubricant cannot be re- moved and thus does not spoil the repro- ducing properties of the side track. Public Address Systems in Large Theatre Auditoriums (Continued from page 1049) fixtures. It is basically plaster but ten times stronger. Cast in much the same form as metal, the plaster is placed in a mould ; it is then thoroughly mixed by hand with shreds of fibre, jute and other binding materials worked in it to give the cast binding strength. In the mould is also placed metal frame construction which is necessary to hold such a large fixture together. "Compol- ite" is cast around this metal frame, the composition merely acting as ornament ; the huge metal frame carries the support- ing strength. The metallic tone is done away with because all the metal is cov- ered with composition. Ordinary plaster cast construction would not do in a fixture of this kind because there would not be sufficient strength to hold it together much less support the weight of three large horns which had to be placed inside. The design of the fixture which is il- lustrated with this article was made to conform to the French Rennaissance ar- chitectural features of the Mastbaum as will be seen from the photographs show- ing the fixture installed in the theatre. In commenting on the new arrangement Mr. H. G. Searles, one of the technical engineers of the Electrical Research Pro- ducts Co., said, "Altho this is the first time this method has been used, the results are beyond our expectations. It is by far the most satisfactory arrangement yet de- veloped not only from the standpoint of sound reproduction, but in concealing the horns so that the fixture forms a decora- tive feature in itself. The fixture is raised and lowered by means of a windlass so that it is readily accessible, making it easy to lower and adjust and raise again. Due to the success of the experiment Vogt Co. whose regular business is the design and manufacture of Lighting Fix- tures for theatres have instituted a spe- cial department to co-operate with archi- tects and exhibitors in developing similar fixtures to meet particular requirements,. S-M SPEAKERS Not Just "Equipment" — but a Real Attraction ' I 'HE audience doesn't see them, of course — yet the -1- supreme naturalness obtainable with an adequate number of S-M dynamic speakers is as truly a paying attraction in the modern theatre as an extra vaudeville act. . . All the richness of double-bass or tuba, and all the brilliancy of a coloratura — with a welcome absence of rumbles, roars, rattles, and hum. . . Naturally there are underlying engineering reasons. Silver- Marshall technical excellence makes this speaker unit what it is. . . Taps are provided so that connections to the speaker can instantly be altered to match whatever tubes and circuit are used in the amplifier. Type 850, for 50 to 60-cycle a.c, lists at $58.50; type 851, for 110- volt d.c, at $48.50. . . Four to six or more S-M speak- ers, suitably mounted, will do wonders for the average theatre; ask our Engineering Department for detailed recommendations. S-M Amplifiers ~~ Quality Unexcelled The laboratories of Silver-Marshall have been for years the source to which experimental engineers have turned for authoritative advice and recom- mendations on every kind of audio installation. S-M amplifiers, from the largest rack-and-panel job down to the smaller three-and four-tube units, embody all the practical engineering experience which has made the name Silver-Marshall pre-eminent among amplifier designers. Fading control — input from record, microphone, or radio at the turn of a switch — these and many other features are available as desired, and are all found in the type 690 amplifier illustrated. S-M 250 Light-Socket Amplifiers Type No. Approximate number of people to be reached Number of S-M Speakers Supplied (optional) List Price of Amplifier Tubes Required Total List Price of Tubes 690 600 to 2000 or more 6 to 12 $245 1- 227 2- 226 2-250 2-281 $43.50 679 600 to 1500 3 to 4 135 1- 226 1250 2- 281 27.50 678PD Up to 600 1 to 2 79 1-226 1-250 1-281 21.25 PA-types 2000 to 6000 or more (Built to Special Order — Three to Six Weeks Delivery) Representatives in all princi[>al cities — Ask for our new General Catalog. SILVER-MARSHALL, Inc. SiSSTo.,A.CKS?NuBLsv£ April 6 , 19 29 25% DOWN One Quarter Price of Machine. Plus Finance Charges Buys Any Pacent Representative will gladly give full details of New and Liberal Time Payment Sales Plan 2\ reproDIIC AND ACCESSORIES Delivery on the Pacent Film Attachment Starts May 1 The Pacent Film attachment, the finest Sound on Film device ever built, will be ready May 1st. Dozens of orders are already in and will receive prefer- ence in delivery. The price is S500.00 per attachment. Place your order im- mediately to insure Sound on Film reproduction with present Pacent disc equipment. THE PACENT REPRODUCER CORPORATION announces a new and generous time-payment plan whereby the exhibitor can pay for his machine as it produces profit. Our records show that many exhibitors have made in two weeks, as a direct result of a Pacent Reproducer installa- tion, the full price of the machine. Under the new time-payment plan, no theatre, large or small, has any excuse for further delaying the installation of a Pacent System, with its sure, steady drawing power at the box office. 10 Months to Pay The new time-payment system introduced by Pacent with this an- noimcement'T allows the exhibitor ten months to pay the balance of the purchase price. Finance and interest charges are extremely generous. They are much lower than is usually the case in time- payment selling. For full details of the time-payment plan on Pacent Reproducer Systems get in touch with the nearest Pacent representative or with the New York Office. Pacent Reproducer Corp. LOUIS GERARD PACENT, President FILM CENTER BUILDING, NEW YORK, N. Y0 Sales and Service Representatives Throughout the United States A Chickering 7950-48-49-51-52 1070 M o t i o ii P i c t it r e N e w s- Sound Equipment Accessories— continued Above, Maey horn with dynamie air column unit Record Cueing Services Amplion Corporation of America, 133-41 W. 21st St., New York City. Columbia Phonograph Co., 1819 Broadway, New York City. National Theatre Supply Co., branches in all cities. Above, Raeon horn baffle Platter Cabinet Company, North Vernon, Ind. Synchronized Music Co., 608 South Dearborn St., Chicago, 111. Victor Talking Machine Company, Camden, N. J. Sound Screens American Silversheet Co., 00 Bea- mont St., St. Louis. Da-Lite Screen & Scenic Co. 922 W. Monroe St., Chicago, 111. American Cine Screen Co., 915 Washington St., St. Louis. Above, Silver-Marshall dynamic speaker unit Minusa Cine Screen Co., 266 Morgan St., St. Louis. National Theatre Supply Co., branches in all cities. Record Scoring Devices Scoredisc Service Corp., 71 1— 8th Ave., New York City. piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin i minimi iimm iimimmimiiiiiiiiiiiiiiiiimimiiiiimiiiiiiiiiiimiiimii! |;. '"r : ■ ■ '■'h)mIi. ■■ i [in;,/ ■.. "mm m :. "i'.,/:'11!' ,. mm,.:: ,;. ..'I"iv,.'imll.'. "m,,.:'mm;mmim, im; 1 | Solving Your \ | Theatre Construction Problems | A new department under the heading above will be instituted in the next issue of this monthly feature of Motion Picture News. It is with great pride that the editors of The Showman announce that a leading theatre architect has been en- gaged to head this new department. 1 Victor A. Rigaumont | Theatre Architect W ill conduct this special service department. Through his twenty-one years' architectural experience and his specialization in theatre designing, Air. Rigau- mont is eminently qualified to give expert, practical advice to our readers on all t| subjects connected with new building or renovation of an old theatre. All ques- tions regarding construction and building costs — excepting those pertaining to projection rooms and equipment — will be answered free of charge. All questions addressed to this department will be treated in strict confidence. Antsivers will he published in the columns of the department under the designation ,of .initials only. A Confidential Service of Expert Advice for Readers of The Showmen .liillllllllllllllllillllllllll^ April 6 . 19 29 1071 — A SOUND REPRODUCER thatei/ery EXHIBITOR CAN AFFORD! PRICE $2500-^1000 Cash Balance in 52 weekly installments 2Q7eacfc QLALITOCHli: becomes your property the day of installments Ijnmediate Delivery! Expert Installation! WRITE! WIRE!! GET YOUR ORDER IN TODAY! SOUND ON FILM ATTACHMENT Price $1,000.00. Gash payment of $500.00; balance in 52 equal payments. Will reproduce any type Sound on Film Picture with perfect tone. No scratch- ing sound or extraneous noises of any kind. This sound on film attachment is sold under a thorough guarantee — as are all Qualitone parts — and will give absolute satisfaction. Warner Bros. Vitaphone, First National, M-G-M, United Artists, Paramount, are now serving Exhibitors equipped with Qualitone. The Qualitone is the lowest priced sound device on the market. It is 100 % efficient. Tones are absolutely true. Mechanism is unbelievably simple . . . the ideal reproducer for all Exhibitors, both large and small. And remember, the Qualitone is made in Hollywood where sound pictures are made . . . and where the requirements are known. Perfect Synchronization and Tone projection machine, such as stripped gears, etc., is positively eliminated by the special QUALI- TONE drive which neutralizes the starting torque. The QUALITONE method of re- production furnishes a remark- able uniform volume of sound in all parts of the theater . . . with perfect synchronization. The installation of QUALITONE can be made without the loss of a single performance in your house. The QUALITONE is so that by simple adjustment it can be oper- ated by any source of power supply. All possibility of damage to the Especially devised motor genera- tors furnish the current to the re- producer system, eliminating the necessity of batteries of any de- scription and making the source of power constant. QUALITONE will fit any projec- tion machine. QUALITONE CORPORATION Samuel Freedman, President 5360 Melrose Avenue, Hollywood, California 1072 .1/ o t i o n Picture JSi The Chrest is Best fry Test Thirteen Installations of Chrest Sound System In Twenty-one Days After the First Announcement Exhibitors are marveling at the Chrest. They have found, at last, a REAL synchronizer manufactured and backed by a concern which is in the field to give them true service. Strong. .. Yibrationless ... Superb Tonal Quality. ..Prompt De- li very. ..Efficient, Quick Installation. .Approved by Producers ONLY $1500 No Extra Operator Required. ..No Service Charges Attaches to Any Projector Positively the last word in synchronous disc equip- ment. The talking picture machine marvel of 1929. Immediate Sh ipmentA fter April 1st to Any City. EASY TERMS SOUND ON FILM ATTACHMENT READY IN NEAR FUTURE Get in Early — Wire — Write — Phone CHREST SOUND EQUIPMENT DOVER, OHIO The Chrest is Best bv Test April 6 , 19 29 1073 Available for Your Picture House! A Metropolitan type of sight-sound program never before available to the average moving picture theatre THREE great institutions interested in solving the cuing problems of the theater possessing non-synchronizing sound equipment join in and are responsible for a great new service which is giving the smallest outlying theater the same intelligent cuing and the same masterly thematic programs heretofore restricted to the greatest picture palaces. The service includes a special cue sheet for every production and a record library containing all of the records listed in the cue sheets. These include many accompaniment-records especially written for this service and recorded by one of America's greatest symphony orchestras. Also available at slight extra cost, special sound records — shrieks, groans, toots, whistles, bells, crashes, etc. — made by a new process which makes it easier to cue the sound to the action. The service was inaugurated and is endorsed by Cameo Music Service Corporation ; makers of The- matic Music Cue Sheets; The Phototone Co. and the Gennett Record Division of the Starr Piano Co. A whole year's cuing — complete with thematic records^-only $228.00. Less than year service, if desired. Mail the coupon for full details. UNITED CUE SERVICE I OK XOIV-SYIVCnKOIVOITS MACHINES AND NON-SYNITIIIONIZED PICTURES UNITED CUE SERVICE, NORTH VERNON, INDIANA Cite me full details of your record cue service. I am interested in getting this service, including cue sheets and records , for nion ths. Name of Theater Address City and State Send reply to Mr.. 1074 Motion Picture News HEY RUBE! The shrill, piercing alarm of the circus mob penetrates the air. Gather — Noble Exhibitors! A-n-d LISTEN! SEE the Hawaiian dancing girls — Watch them swish and sway — HEAR those crooning voices sing the haunting, mellow, sea-island lullabies. That's "A Night in Honolulu" And — now — the next act! Tingling notes sparkle — and clear as crystal chimes — you See and Hear "The Harp with a Soul" Next! "Night Time in Dixie" Entrancing music — thrilling dances Executed by colored actors — as only colored actors can. And — if you wish you can SEE and HEAR 40 more acts. All are the same price — and ISo more than you can afford NO DEPOSIT! NO RENTAL FEE! AND WE PROVIDE THE MACHINES! Write — Wire — Telephone for Talking Vaudeville Pictures SYDNEY W. NORTHCOTE 1431 Broadway — Suite 308-9 New York City Pennsylvania 5807 We Do Everything in Connection With Sound Pictures SOUND RECORDING STUDIOS For TALKING PICTURES Trailers — Talking Shorts — Personal Recordings SOUND AND EFFECTS ADDED TO SHORTS AND FEATURES SYNCHRONIZATION —PRODUCTION Studios Operating 24 Hours Daily Can Be Rented by Hour, Day or Week (Disc Method— 33 1-3 and 80 RPM) STANLEY RECORDING COMPANY OF AMERICA, INC. Producers of Talking Pictures and Records 1841 Broadway, at 60th Street New York City Columbus 3181-2 A prii 6 1929 1073 eriod on which we report here attendance averages at key cities over the country is not one to reflect flourishing prosperity in other than terms con- ditional upon the surrounding factors. A comparison with the report for the same period last year, however, shows that conditions this March measure up favor- ably with 1928. The 1928 report showed 21 cities at Average: 2 at Above Average ; and 4 Under Average. This compares with the current map showing 19 cities at Average; 24 Above Average; and 5 Under Average. The talking pictures have about crowded the silent films off the board, so far as the key cities are concerned, in the imme- date present. Thus for the reason that the more important releases offered during the period were sound pictures, the attractions which rated most prominently in the first run bookings were of the variety that adds audibility to pantomine. The purely "sound picture," as that term is used to designate a film made in silent form and to which is added a synchronized score and effects, means little more at the box office than an attraction of equal calibre minus the "sound" accompaniment. Reports consistently show that the public takes the sound for granted if it comes to them only in the form of music or noise effects, showing little more reaction to the emotional and dramatic appeal of the offering than if it were accompanied by the orchestra in the pit. Talk, dialogue which forms an integral part of the play's development is another matter. To this feature the amusement seekers are responding most eagerly, and there are many showmen who express the opinion, quite confidently, that the spoken word has relegated the subtitle to the discard, so far as patrons of the big theatres are con- cerned. GENERAL business conditions as reported by trade agen- cies and the business press are most satisfactory in most lines. Retailers and the manufacturers report business to be highly satisfactory, and as reflected by the number of people who are attending picture shows their reports ring true. What ad- verse conditions the theatres faced during the period of this report were of a nature that cannot be overcome by some simple rearrangement of policy or operating methods. The smaller theatres of the suburban towns and districts are the real sufferers, thus far, from the rage for talking pictures. These have conspired to give even greater edge to the sharp competition which has been developing for some time between the big downtown theatres and the small houses. The American public has developed new notions of what constitutes distance, and with the automobile, and the motor bus operating on good roads there is as a matter of fact more attraction to a trip of a dozen miles or more than to a short stroll to the theatre. Only the difficulties of finding parking space and over-crowded city streets appear capable of changing the minds of the average car owners regarding the greater ease of riding several miles in the family motor than going a few blocks on foot. THE pictures which ran up the greatest number of Above Average weeks at the key city houses during the February 15 to March 15 period are headed by "Weary River," the Richard Barthelmess starring vehicle — a sound picture with a theme song which has gained considerable popularity as a tune and operated most favorably as an exploitation device for the production. Among the notable stunts performed at the box office by "Weary River" is the new record set for the Crand Theatre in Pittsburgh, which reopened after a long period of darkness, on the first week of the house's reentry into the lists. While they were reopening the Grand in Pittsburgh, three theatres in Seattle went dark, these being the Liberty, Strand and 3rd Avenue. Seattle is to have still another big theatre soon, for the Mayfield, the new Fox leased house, is scheduled to open in a short time. The competition of the newer theatres and the prospects of another soon to come spelled the passing of houses obsoleted by time and the strides of progress which have been made in theatre construction and equipment during the past few years. To return to pictures: the attraction which won place on our list of the ten most prominent box office performers at the key cities during the February- March period are as follows : 1. "Weary River" 6. "In Old Arizona" 2. "The Iron Mask" 7. "Children of the Ritz" 3. "The Canary Murder Case.' 8. "The Carnation Kid" 4. "Lady of the Pavements" 9. "Lone Wolf's 1 daughter" 5. "Wild Orchids" 10. "Speakeasy" April 6 , 19 29 1079 Words and Music by the MASTER Talking Picture Reproducer don't buy HEADACHES Reproduction in Your Theatre Is Not As Good As the Best YOUR BOX OFFICE WILL SUFFER The Outstanding Sensation In the Synchronous Field (Approved by All National Distributors) At Last an Equipment So Sturdily Constructed. So Simple and True in Operation, and So Beautiful in Tonal Quality That Exhibitors Marvel At Its Low Price. DEFIES COMPETITION Ask any exhibitor who has seen and heard it. Can be attached to any type projector. OFFICES New York City Buffalo, N. Y. 257 Franklin St. Washington, D. C. Mather Bldg. Demonstration Any Time at Your Convenience Philadelphia, Pa. 1321 Vine St. Cleveland, O. E. 21st St. & Payne Ave. Salt Lake City Capitol Theatre Bldg. For Territorial Rights Address Sales Company Inc* NEW YORK y. CITV / 1080 Motion Pic fur e N e zv s THE BULLETIN BOARD Notes, Reports and Ideas That Keep You Posted on the Trend of the Trade from Month to Month fT,IE outstanding- event of the month just * past, of course, turned about the an- nouncement by William Fox that his or- ganization had acquired control of Loew's, Inc., with its producer-distributor subsi- diary, Metro-Goldwyn-Mayer. With that purchase the number of theatres in the Fox circuit -was increased to a total of 450, scattered across the country. Two days later came the announcement that the addi- tion of two other theatre chains, the Wal- ter Reade Enterprises, operating- fifteen theatres, principally in New York and New Jersey, and the Schine Chain Theatres, in- cluding ninety-eight in New York and Ohio, had swelled the number of houses under Fox operation to 565, more or less. Fox domination of the headlines of the lay press as well as the trade papers dur- ing the month was made complete with the announcement that the company would dis- continue silent pictures and produce only Movietoned subjects henceforth. At first blush this announcement appeared to spell the doom of the silent picture and those houses which are not equipped to re- produce synchronized films. However, a more composed view of the situation made it clear that several important silent pic- tures are scheduled at the Metro-Goldwyn- Mayer studios — which made apparent the fact that not merely one or two but prac- tically all of the big line producers will re- lease silent as well as sound films during the coming year at least. The Supply of Silent s WIDESPREAD apprehension over the prospective supply of silent pictures has been growing apace as the sound de- velopment more and more absorbed the in- terest and resources of all branches of the industry. Of the more than 15,000 regular million picture theatres in the country less than ;5,000 are now equipped with sound in- stallations— though the number is steadily increasing — which means that there are thousands of exhibitors who at the present time neither have the facilities for show- ing sound films nor immediate prospects of turning to a sound policy. Reports from all over the country indicate that many ex- hibitors are greatly concerned over the fu- ture supply of silent films. A merely casual consideration of announced schedules by the producers should be sufficient to allay any tear that pictures for houses not equipped to show sound will be plentiful, and, so far as elaborate plans are concerned, the promise is that several very important productions originally designed to be pro- duced as silent films will be available. The Fox company has several important silent pictures still to be released — the newest Broadway offering of this organi- zation is "Christina," Avhich has a Movie- tone orchestration, but no dialogue — and a total of more than 100 silent films are still to be released by the other big producers. In point of quality production, the silent films is still a factor. Consider the follow- ing facts about some of the more prominent silent pictures that will be released during the year: United Artists' latest John Barrymore vehicle, completed as a silent film cost more than 1 million to produce. Murnau, pro- ducer of "Sunrise," has done "Our Daily Bread" for Fox as a silent picture, and the production cost is estimated as consider- ably over a million. "Hell's Angels," the Caddo aviation picture, to be released this year, has been in production for two years and the producing cost is estimated at close to $2,000,000. Douglas Fairbanks in "The Iron Mask, ' ' save for a prologue and a syn- chronized musical score, is primarily a silent picture. Lon Chaney is to make speechless melodramas for M-Gr-M, Charles Chaplin, so far as can be learned from the not com- municative star himself, has no intention of departing from his usual technic of mak- ing them in pantomime. Pictures and Razor Blades RF. WOODHULL, more familiarly * known in the industry as "Pete," president of the M. P. T. O. A., in his ad- dress to the special sound convention of the theatre owners of Eastern Pennsylvania, held in Philadelphia, did not advise his hearers to "buy sound equipment now," as erroneously reported in one published ac- count of the meeting. Indeed, Pete said that if they were asking him for advice he would suggest that the theatre man take his time about going into sound. That, he -aid, seemed like discouraging news to the man whose business was dwindling in the face of competition from the sound pic- tures, but it seemed to him a wise course wherever it could be followed. Regarding "interchangeability," Wood- hull compared the business of selling pic- tures in this industry to the sales of razor hlades by the manufacturers of safety raz- ors. He said that first the price on the razor was high but that later when the manufacturers realized that there was more profit to be made in blades they decided to "sell the blades and give the razors as a premium." "In this industry," he said, "it is the pictures that pay the profits and the producers are and always will be anxious to have as many customers for their pictures as possible." Befogging the Issues THE sound development seems to have been born to live continually in a mist of uncertainties. The "interchangeability" issue — which, by the way, bobbed up in the form of a question at the Philadelphia con- vention and was promptly pronounctd ' ' dead as a doornail " by a representative of RCA Photophone — was the first serious question. It still is a question in the minds of many exhibitors, though there are ma- chines of various makes being serviced at the present time. The "patent situation" now appears to be gaining prominence as a deterrent to exhibitors who are considering this or that type of equipment. Just what will come out of various suits which have been filed, and those which are threatened, only the future and the Courts can tell. The issue at stake in the suit by Electrical Research Products against the Pacent com- pany, is based mainly on patents covering the amplifier system used. An announce- ment recently by the Cinesonore company, maker of the Traveltone reproducer, claims a basic patent covering the use of the pho- toelectric cell in connection with transform- ing light into electrical impulses for ampli- fication as sound. The Panic Is Over THE independent exhibitors as a whole are not in a panic over the question as to the kind of equipment they will install be- fore going into a "sound policy." This is certain from reports of sales representa- tives of companies marketing reproducing units, the news correspondents and obser- vations at exhibitor meetings. Judged by the questions which the exhibitors are ask- ing of the representatives of equipment companies and this publication, there is abroad in the ranks of the independent the- atre men a thorough understanding of the important factors with which they will be faced when they install sound apparatus. They are seeking good, serviceable equip- ment and taking care to avoid makeshift (Continued on page 1092) April 6, 1929 1081 All Racon Horns are original models and not copies. |^(VA/vl Horns For Theatre Owners Who Are Not Getting Results Not quite satisfied with your reproducing installation? The tones, somehow, don't seem just right? Famous orchestras and musical renditions sound flat or weak? Cele- brated songsters and speakers lack the human- ized quality — make you wonder how they gained their reputations? The Racon Horn has corrected all that many times with its famous one-piece construction, non-vibratory, PATENTED material, and its perfect design. And that's why Racon Horns— for all purposes— electrify audiences as no other horn can! Used exclusively by leading installation nianT^ ufacturers who require the best. Do you know about RACON DYNAMIC UNITS for ex- ponential Horns? (Mant Dynamic Horn Unit No. Air Column 10 feet Depth 34 inches 4320 Bell 40 in. by 40 in. Weight 45 pounds Specialists in Acoustic Chambers FACTORIES 18 to 24 Washington Place, New York Slough, Bucks, England, and 105 Sherbourne St., Toronto, Canada WRITE FOR CATALOG SOUND RECORDING AND RECORD MANUFACTURING PLANTS DESIGNED, ERECTED AND ENGINEERED IN ANY PART OF THE WORLD MERGERS and consolidations invariably result in dominating restrictions, higher prices and a smaller margin of profits. You, as an independent manufacturer, can realize greater profits operating your own recording studio and record manufacturing plant. Today is the day of specialization. The International Research Laboratories specialize in producing and erecting apparatus for pho- nograph record recording studios, complete talking motion picture studios and record and matrix manufacturing plants for phonograph and talking motion picture users. The International Research Laboratories has a staff of trained experts, many of whom have a national reputation in these industries, and these men will design and erect your studio or plant and assist you in selecting and training the proper personnel to operate your industry. Our standard of quality in the apparatus we furnish is the standard by which we have been judged. By this standard we have built a clientele that includes many of the leaders in the pho- nograph and talking motion picture world. Your inquiries will receive our most prompt and careful consideration, and we will be pleased to submit our proposition to you in detail upon learning your requirements. In making inquiries state the nature of the electric, gas and water supply in your location. INTERNATIONAL RESEARCH LABORATORIES 8 Centre St., Newark, N. J. 1082 Motion Picture News Theatre for Equipment Demonstrations Feature of Chicago Exposition PLANS have been completed for the first annual American Theatre Equipment Exposition, which is to be held in the Coliseum, Chicago, June I to 9, under the sponsorship of the American Theatre Exposition Corporation, with headquarters at the Hotel Stevens, Chi- cago. The purpose of the exposition is to afford manufacturers of equipment for theatres opportunity to exhibit their prod- ucts and demonstrate them under actual theatre working conditions. This will be assured provision that has been made to reproduce an actual thea- tre in one of the halls of the Coliseum, where demonstrations may be made. A schedule of these demonstrations will be announced every day so that those inter- ested in the particular device or apparatus may be present at the demonstration. According to the sponsors of the ex- position, this opportunity to display their apapratus under actual working condi- tions to interested theatre-owners is being apparatus under actual working condi- space. Particular interest is centering in equipment and accessories allied with the presentation of sound pictures. W. G. Newbould, a prominent Chicago business man, who is manager of the American Theatre Exposition Corpora- tion, the organization sponsoring the ex- position, is enthusiastic over the pros- pects. "It took only one week after our first announcement to assure me that the ex- position will be a big success," said Mr. Newbould recently. "The big men of the industry — manufacturers, producers, and exhibitors — took to the idea instant- ly. They recognized its wonderful possi- bilities for the entire industry. "It is safe to predict that, for the first nine days in June, Chicago will become the capital of the motion picture industry. It means much more than just a mere exposition of motion picture theatre equipment. It means an opportunity for the leaders of the various elements of the industry to get together and discuss — freely and frankly — the problems which confront them. "This exposition will offer the first op- portunity that theatre owners and man- agers have had to compare the various sound reproducing devices." Cutler-Hammer Appointees Assume New Duties PS. JONES assumed his new duties • as manager of the New York Dis- trict Office of Cutler-Hammer, Inc., on March I. Mr. Jones was formerly man- ager of the Pittsburgh office of the com- pany. He succeeded C. W. Yerger, who left the company to accept a position with the Hanson-Van Winkle-Munning Co., Matawan, N. J. T. S. Towle, formerly sales engineer of the Pittsburgh Office, has succeeded Mr. Jones at Pittsburgh. G. E. Hunt has been placed in charge of distributors' sales for Cutler-Hammer. Mr. Hunt is widely known in Eastern dis- tributing circles, having been located in the Philadelphia office of this company for the past ten years. Proposes Method to Chart Public Buying Demands ACCORDING to Dr. Paul H. Nystrom, ■ri- Professor of Marketing of the School of Business of Columbia University, the consumption of goods can be scientifically predicted through factors of living stand- ards, income changes, changes in public demand for service and fashion trends. The percentage of incomes allotted to vari- ous items of living expenses could be defi- nitely allotted to seven classes of incomes, he declares, and no store should attempt to cater to more than three of the groups. Scientific merchandising calls for a deter- mination of what income groups were to be served, he adds. If the Professor will de- vise a chart whereby producers and theatre men can accurately predict the consumption of entertainment of given styles and prices, he will find many customers for the inven- tion in the picture industry. You Be the Judge! Judge your curtain control equipment as you would a prospective employee, — by its Earning Capacity. From business standards, there is no better buy than VALLEN NOISELESS CURTAIN CONTROL EQUIPMENT The Reason: Provides the prestige value of curtains op- erated in perfect silence, — effectively. Pays a dividend by infallible performance. Carries a real Guarantee, — service when and where necessary. Built to prevent trouble and assure uninterrupted use. Enjoy the Ultimate in Curtain Performance. Employ VALLEN HIGH SPEED CONTROL, SYNCON- TROL, ALL-STEEL TRACKS! Ask a V alien Consumer, — Always, One Is Nearby VALLEN ELECTRICAL COMPANY, INC. AKRON, OHIO, U. S. A. LESS ALL STEEi A VALLCN RROOUC WRITE FOR DETAILS — THEY'RE WORTH IT. April 6 , 19 29 1083 FJO in Mi m K I What About Sound Pictures? The Picture's the thing! Yet it's a sound- conscious public these days, and make-shift musical and "effect" accompaniments bring a "thumbs down" mighty quick. Successful sound synchro- nization is pulling big houses. Perhaps you're depending upon non-synchro- nous devices! If you are, sound effects are here for you through BRUNSWICK MOOD ACCOMPANIMENT Record Library and Cueing Service Here you have records made expressly for cueing service — music composed especially and exclusively for theatre use. A record for every kind of Motion Picture scene! Special sound effect Records with- out musical accompaniment ! A cue sheet for every Feature picture ! A complete service to take care of the musical needs of theatres equipped with non- synchronizing- instruments! Never before have strictly theatrical records been available — and now, only from the Brunswick Mood Accompaniment Record Library. Double your patronage with "sound" pictures! Ask your nearest National Branch for details and demonstration, or send for Descriptive Booklet to General Offices: 624 S. Michigan Ave., Chicago. (4271) NATIONAL THEATRE SUPPLY COMPANY js^ Offices in all Principal Cities ft 3£ 3T 1084 Motion Picture News British Exhibitors to Receive Free Sound Equipment for Advertising Purposes FREE talking picture apparatus is to be offered exhibitors in Great Britain next July by a new film advertis- ing company, the General Film Produc- tions, Ltd., of Kingsway, according to a statement credited to the managing di- rector of the organization, and contained in the British trade press, the Department of Commerce is advised by Trade Com- msssioner George R. Canty, Paris. Sets valued at £350, approximately $1,700, are to be supplied, it is claimed to 200 cinemas, who will then show the "talkie" product, both plain entertainment and ad- vertising films, made by the company in question. The directors of the new company are said to be Sir William Edge, M.P., Har- old Edge, and Edward Cook. The latter is the managing director. He is also credited with a statement to the effect that the company's new studios, to which sound studios were to be added, had already begun production and were turn- ing out advertising short films at the rate of two a week. They were shortly going HUB PRODUCTS FROM SERVICE TO SOCKET Developing New Lighting Effects ^S^ITH the growing vogue for stage presentations in * ^ motion picture theatres, new and novel lighting effects are being developed constantly. The most successful theatre operators are those who keep in close touch with this steady progress in scien- tific lighting as controlled by Hub Switchboards. Many of these enterprising operators use the famous Hub lighting studio at our factory as their experi- mental laboratory. This studio takes the form of a miniature theatre, and it is fully equipped with all the latest devices for reproducing those pleasing light effects which contribute so much to the success of the general ensemble. You, too, are cordially invited to use this laboratory. Bring your lighting problems to us. Our engineers will gladly give you the full benefits of their wide and varied experiences, and to show you just how you can improve your theatre lighting. Of course, there is no obligation on your part. It will be a pleasure for us. If it is not convenient for you to come to Chicago just now, write us. We will gladly help you by corre- spondence. Footlights Border Lights Stage Pockets Cove Lighting Exit Signs Complete Theatre Lighting Equipment Factory and General Offices 2219-2225 West Grand Avenue Telephone Seeley 6440- 1 -2 Down Town Chicago Sales Offices Toledo. Ohio Suite 323—1 55 N. Clark St 1 220 Madison Ave. Phone State 7966 Phone Adams 5518 New York City Milwaukee, Wis. 1 457 Broadway 1 23 Second St. Phone Wisconsin 4843 Phone Grand 1533 Spot Lights Service Boards Panel Boards Usher Signals Directional Signs Flood Lights to begin production, he said, of color and talking pictures by two well known proc- esses ; they had, incidentally, he averred,, secured the exclusive rights of the color process for advertising purposes in Great. Britain. The director also stated that a number of contracts had already been made with several important concerns. A trade paper reports tbat both the sound and the color process involved have been successfully demonstrated in Lon- don. It must be noted that the apparatus which is to be distributed is not inter- changeable, but is said to give excellent results. Sketch of New Majestic Theatre Set Opening Date for New San Antonio Theatre San Antonio, Tex., soon will boast the largest theatre in the Southwest. Work of construction on the $355,000 Majestic Theatre and office building is rapidly nearing completion and a tentative open- ing date has been set for May 15. This mammoth showhouse, which is being built on Houston street in the heart of the theatre and business district, will seat 4,000 patrons — 2,000 on the lower floor and the balance on the mezzanine balcony. The seating capacity is 1,250 greater than any other Texas house. It will be the largest theatre south of Chicago, ex- cepting the West Coast. The building itself will be 14 stories high with stores on the ground floor. The remainder of the building will be given color scheme. On the top floor will be an apartment studio for Karl Hoblitzelle, president of the Interstate Amusement Company, operators of the Majestic Theaters of Texas and the Southwest. The theatre will have two refrigerating plants, one of which will be for emer- gency. By thermostatic control, the tem- perature will be kept at an even level summer and winter. John Kherson, well known theatre architect who designed the theatre, is su- pervising the construction. April 6 , 19 29 1083 remote control for your important lighting circuits A "Diamond H" Type "G" double throw remote control switch Can you insure your lights? What happens if your lighting system fails at a critical time? Did you ever think that you could insure your lighting so that it will never fail, no matter what happens? Well you can. The "Diamond H" Remote Control Switch is your insurance. No mat- ter what means you take to provide current for lighting circuits, whether you use a motor generator, emergency lighting circuit, or additional circuits from several sources, "Diamond H" Remote Control Switches should be used. They throw over automatically from one circuit to the other and back again automatically when the main current supply resumes. They are reliable and you can depend upon them absolutely. The important lighting circuits you need to insure are the exits, aisles, stair- ways and lobbies. "Diamond H" Remote Control Switches are also use- ful for many places in the theatre, for instance, to control your exterior signs and marquees, organ heaters, stage lighting and control of effect lighting from booth. Architects and contractors as Well as electricians will find information of value in our Bulletin No. 10. Yours for the asking. THE HART MANUFACTURING CO. DETROIT NEW YORK PHILADELPHIA HARTFORD, CONN. BOSTON CHICAGO TORONTO LOS ANGELES SAN;FRANCISCO SEATTLE DIAMOND H SWITCHES 'JSB 1086 Motion Picture News Light Your Theater for Greater Profit Perhaps with the new subject of "talkies" some old reliable aids to profit may be ne- glected. For your profits' sake light up! Don't put all your thought on one thing. Inside A complete line of stage and auditorium equipment with the new chromium plated reflectors awaits you. As- tounding brilliance is yours at low price. Outside Floodlighting brings people to your door. Be the bright spot on the street. Let them know you are open for business and with a bright sparkling show inside. A catalog that you'll like is now ready. Free if you send for it. Major'Equipmeift Company 4603 Fullerton Avenue, Chicago DISTRICT OFFICES: Atlanta Oa. Dallas, Texas Los Angeles, Calif. Philadelphia, Pa. St. Louis, Mo. Baltimore, Md. Denver, Colo. Memphis, Tenn. Pittsburgh, Pa. Tulsa, Okla. Boston, Mass. Detroit, Mich. Minneapolis, Minn. Richmond, Va. Toronto, Ont. Buffalo, N. Y. Indianapolis, Ind. New Orleans, La. Salt Lake City, Utah Vancouver, B. C. Cincinnati, Ohio Jacksonville, Fla. New York, N. Y. San Francisco, Calif . Winnipeg, Man. Cleveland, Ohio Kansas City, Mo. Omaha, Nebr. Seattle, Wash. To Solve Talkie Problems You Must Know Your Sound Equipment (Continued from page 1053) requirements be fulfilled. . . . That the operator realize the significance of every part of the installation and its func- tion. Without this knowledge he cannot decide the correct operating conditions, conducive to distortionless amplification. It is true that the installation is perfect when installed, but how long will it re- main in this condition? Batteries, re- sistances, chokes, rectifying tubes, trans- formers and ampifying tubes are abun- dant in such amplifiers and coordination of all parts is imperative. Take as an ex- ample a typical Western Electric instal- lation. Three separate amplifying sys- tems constitute the main ampifier. Each of these amplifiers contains approximate- ly four tubes — at least four tubes — some of which are amplifying tubes and others are rectifying tubes which supply the op- erating potentials. A knowledge of the principles of amplification and tube rec- tifying is imperative. Freedom from noise in such a system is paramount, and to accomplish this state it is necessary to guard against certain conditions. How can the operator attain the desired state if he is unfamiliar with the function and limitations of each device or unit. Indicating Instruments The above is even more important in non-synchronized installations because the systems are seldom equipped with sufficient indicating instruments which show the existing conditions. It is simple to tell a man to watch the fluctuations of any one meter, to turn a certain control knob if the fluctuation is excessive — but suppose that meter does not show an in- dication, or the deflection is less than normal ? Such indications are useless to the man unless he can interpret the sig- nificance of the deflection — unless he can make the necessary changes to remedy an existing fault. Commercial servicing is excellent, but one cannot wait for a service man during the projection of a picture. Disturbing Influences The distance between the amplifiers and the speakers behind the screen is oft- times appreciable and disturbing in- fluences find their way into these cables, particularly in the small jobs. The process of elimination is necessary to isolate the defect, but this is only possible if the man concerned is familiar with the process of analysis and diagnosis. Considering all the factors involved, we can come to but one conclusion, that operation of the talking movie equipment requires knowledge of the system in- volved because it is not so simple, re- quires servicing and is not easy to install. April 6 , 19 29 1087 NOW Is the Time For Theatre Managers and Owners to make plans to attend For Manufacturers of Theatre Equipment to Reserve Exhibition Space The First Annual AMERICAN THEATRE EQUIPMENT EXPOSITION to be held in The Coliseum, Chicago June 1 to 9, 1929 This unparalleled event will make Chicago the Mecca of all branches of the motion picture business — theatre managers and owners, manu- facturers, producers, writers, actors and actresses — during these nine busy days. Advance interest in the Exposition has already assumed tremendous proportions. Space is being leased rapidly. That's the reason we urge prospective manufacturer-exhibitors to reserve spaces now. The fact that demonstrations of the various sound reproducing equip- ment will be given under actual theatre conditions in one of the large halls of the Coliseum is a magnet which will draw thousands of theatre men from all sections of the country. \/ For full particulars address American Theatre Exposition Corporation W. G. Newbould, Manager Fourth Floor, Hotel Stevens, Chicago 1088 Motion Picture News "Lights Up" "Lights Down" TwoShaft Dimmer Control While some lights of a single color are gradually coming up to full strength others of the same color may be dimmed down to any point or out, with one operation with the Two Shaft Control of the @ Major System of Lighting- Control. This Two Shaft Dimmer Control operating on lights of the same color is entirely exclusive with © and is only indicative of the many superiorities of the @ Ma- jor System. No other sys- tem can equal it either in design, effectiveness or number of installations. Since the @ Major System compares very favorably in > price with other types why experiment? Why not specify the known value? Send for estimates and de- tails. Experienced men in over thirty cities are ready to advise you on theater lighting control. &rank didam ELECTRIC COMPANY ST. LOUIS Atlanta, G-a. Baltimore, Md. Boston, Mass. Buffalo, N. T. Chicago, 111. Cincinnati, Ohio Dallas, Texas Denver, Colo. Detroit, Mich. Jacksonville, Fla. Kansas City, Mo. Los Angeles, Calif. Memphis, Tenn. Minneapolis, Minn. New Orleans, La. New York, N. Y. Omaha, Ncbr. Philadelphia, Pa. Pittsburgh, Pa. Richmond, Va. San Francisco, Calif. Seattle, Wash. Tulsa, Okla. Montreal, Que. Toronto, Ont. Vancouver, B. C. Walkerville, Ont. Winnipeg, Man. Standard VAUDEVILLE for Motion Picture Presentation THE FALLY MARKUS AGENCY Astor Theatre Building N. W. Cor. 45th St. & Broadway Lackawanna 7876 CREEN ERVICE Utica Theatre Men Invent New Disc Reproducer The Lincrophone, a talking picture apparatus, has heen invented by Evans W. Linton and Harry Cross. Mr. Linton is^ Manager of The Olympic Theatre, Utica, N. Y., where the Lincrophone is in use, and Mr. Cross is the chief pro- jectionist there. The Lincrophone is a coined title derived f rom the names of the inventors. The invention involves two separate units. One of them is for non-synchro- nized pictures, furnishing a musical back- ground to films, and the other is for syn- chronized photoplays. Filtering devices in the speakers are used to eliminate all extraneous noises. The opinion of those who have already heard the Lincrophone is that the tone is unusually clear and natural. .Most of the apparatus is located in the projection room, including an intricate mixing panel, while the six large dynamic principal speakers are concealed behind the screen. Two amplifiers enable the operator to change from one to the other for emergencies. Mr. Linton claims it is pos- sible to resynchronize instantly. The turntable device runs with wormed gears in a bath of oil at all times, insuring smoothness. No Protruding Hooks on New Lobby Rope Standard A new standard or post for velour-cov- ered ropes in lobbies and other parts of the theatre where hold- out lines are needed, has been introduced by the New m a n Manufacturing Co., of Cincinnati. The standard was designed by W. J. Newman, of the company's Chi- cago branch. It is made of brass and nas an elongated upright, fitted into a cup or receptacle set flush in the floor. The cup is fitted with a removable cap that covers the opening flush with the floor at the edges, thus to prevent tripping. The post may be removed whenever desired. Or, the upright may be permanently screwed to the floor, or even fitted with a heavy cast base. The new feature embodied in the standard is a sunken eye for receiving the snap-hook on the end of the rope. This positively eliminates any chance of pa- trons tearing their clothing as in the case of the old-style exposed hooks. These standards are also made of hand- hammered brass and genuine bronze, in any desired shade or effect. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way New York April 6 , 19 29 1089 EXHIBITORS SEE THE POINT Since our first announcement that our standard tearproof seamless Gold Fibre screens can be bought direct for 50 cents per square foot, the orders are exceeding our most optimistic expectations. Da-Lite Screens installed during the month of February — 217 March — 390 THE DA-LITE SCREEN COMPANY 922 WEST MONROE STREET CHICAGO, ILL. ROCKBESTOS —the asbestos covered wire Klieglights The new noiseless kind built especially for use in "talking movies,1 ' are equipped with Rockbes- tos Motion Picture Cable — the extra flexible cable. Every projectionist, every electrician knows Rockbestos and specifies it. Cuts replacement costs and is good insurance. Write jor Bulletin on M. P. Cable. ROCKBESTOS PRODUCTS CORPORAT I ON NEW HAVEN, CONN. NEW YORK CHICAGO PITTSBURG On the PaciBc Coast — C. Dent Slaughter r INCANDESCENT 1* "JQieglights for Sound Photography THESE new Kliegs, in which high-candle-power incandes- cent lamps are used for the light source, furnish brilliant evenly diffused light high in actinic qualities, permitting photog- raphy with clearness of detail, full color values, sharp definition, and freedom from sound inter- ference. They are absolutely noiseless in operation and cause no disturbance in the recording of sound photography; are ef- ficient in light control and utiliza- tion; afford complete command over the direction, diffusion, and divergence of the light beam; are light in weight; can be easily and quickly handled; operate on the service line, whether a. c. or d. c. They are modern in every respect, and adapted to present-day studio conditions. Klieg-Sun: for high-in- tensity floodlighting; one of several different types of units available. Write for Bulletin No. 101 which fully de- scribes and illustrates these new Kliegl stu- dio lights — and explains how they are used in motion picture and sound photography. Universal Electric Stage Lighting Co.. inc 321 West 50th Street N EW YORK. N Y. 1090 M o t i o n Picture N e zv s Develop Special Amplifier Unit for Theatre Sound Reproducer Systems TO meet a new demand created by the popularity of the talking picture a new sound amplifier designed to provide sufficient power when fed by a micro- phone, radio set, or one or more phono- graph record pickups to operate from two to twelve dynamic or other loud speaker units, has been developed in the S-M type 690 amplifier, according to announcement by Silver-Marshall, Inc., Chicago. The 690 amplifier incorporates dual push-pull amplification, full A. C. ampli- fier operation, "fading" volume control, three-way selector switch, and "rack and panel" type of full aluminum construc- tion. The entire amplifier, with its self-con- tained power supply, is mounted on a solid aluminum panel 14-inch high and 2 1 -inch wide, with all tubes projecting from sockets sunk below the panel face. One UY227 (C327) tube is used in the first stage, two UX226 (CX326) tubes in push-pull in the second stage, and two Amplifier unit manufactured by Silver- Marshall and designed especially for use with sound amplification systems in mo- tion picture theatres. UX250 (CX350) power tubes in the push-pull output stage. The power supply employs two UX281 (CX381) rectifier tubes in a full wave rectifier system de- livering 450 volts to the plates and 80 MAXCY-BARTON ORGAN CO. After this date — Makers of\- S^^j^f^ Same Company — New Name the company \nown for years as the Bartola Musical Instrument Company will be \nown as above. To the many friends of the Barton Organ we assure that this ma\es no other change in personnel or manufac' ture and wish for their continued good' will and patronage. THE MAXCY-BARTON ORGAN CO. 314 Mailers Bldg., Chicago Same Golden*Voiced Organ volts to the grids of the '50 tubes and appropriate A, B and C voltages to the other tubes. A special 225M input trans- former allows microphone, radio or record output to be fed to the UY227 tube. A 257 transformer couples this tube to the two UX226 tubes, and- they in turn are coupled to the UX250 tubes through a 227 transformer. The output of the UX250 tubes is taken through a 248 universal output choke. The power supply employs one 324 power trans- former, a 331 Unichoke, a 335 dual choke and a 685 condenser bank. Input binding posts are provided for connection of one record pickup (or two with their own selector switch), one microphone, and the output of a radio set detector tube (or another record pickup if preferred). The three-position key switch selects any one of these three inputs for amplifications and a tapered potentiometer controls volume and "fad- ing" from zero to full output. Three sets of loud speaker output connection posts provdie three output impedances suited to combinations of one to twelve dynamic or magnetic speaker units for theatre, auditorium, or stadium use. CCIP SEAL1 4dm, mission KITS of All Kinds 7*. Superior Mechanical Features otlhe NEW Atedel 29 €€>ID SEAl / J|| include / £ ill 2; Automatic Ticket Register Corp 721 SEVENTH AVE. NEW YORK CITY tit Sentinel *v/// Sofetjvard" y<7 BOX Off tCC fteceipts an*/ Speed up ^ your a«/3/>>e33. J|e lineman PROGRAM Covers BUILD BOX OFFICE RECEIPTS Wtitefor Samples JJieHennegan G>, Cincinnati,^ / April 6 , 19 29 1091 SJNTHY SAFETY CONTROL PMVJNTS F i L M F I RE S SENTRY SAFBTV CONTROL PREVENTS * I L M F IRES SENTRY -S A F ETV CONTROL- PREVENTS FILM FIRES SENTRY SAFETY CONTROL PREVENTS FI LM FIRES SENTRY SAFETY CONTROL PREVENTS FILM FIRES SENTRY SAFETY CONTROL r i ,*i L M I R t S SENTRY SAP ETY CONTROL PREVENTS F I L to I I-X E S SENTRY S AFETY CONTROL PREVENTS FILM F'l R E S SENTRY SAFETY CONTROL PREVENTS F I I'M SENTRY SAFETY CONTROL d Aids Good Projection One of the biggest assets SENTRY SAFETY CON- TROL brings to good projection is the utter freedom it gives the projectionist. The man in charge of projection in a booth equipped with SENTRY SAFETY CONTROL knows he is free from the menace of film-fires. A marvelous advantage at a nominal cost! The positive fire preventer Can be attached to any projector Costs only a few cents a day. i I L F 1 R E S 1 SENTRY S A F ETY CONTROL PREVENTS F 1- L M FIRES SENTRY SAFETY CONTROL PREVENTS FILM FIRES SENARY S A F ETY CONTROL Sentry Safety Control Corporation. 13th and Cherry Sts., Philadelphia. 1560 Broadway, New York And All Branches of National Theatre Supply Company Smart, distinctive UNIFORMS designed expressly for your theatre It costs no more to have your staff uniforms created and ex- ecuted by the foremost house in the field — yet you get all the extra advantages of greater experience, better facilities, faster work and newer ideas. Let us submit orig- inal designs and estimates! T)rowning King & Co. UNIFORM DEPT: 260 Fourth Avenue, New York or any of our stores in 26 principal cities from coast to coast. o?- ALSO USED IN MANY THEATRES FOR THE FOLLOWING SPECIAL PURPOSES Moving sound horns off and on stage. Moving picture screens off and on stage. Moving side mask off and on picture screen when changing from sound-on-film to sound- on-disc or silent film. Moving side and top masks off and on picture screen during operation of "Phantom Screen Magnascope." SUBMIT YOUR PROBLEMS TO US AUTOMATIC DEVICES CO. 739 Hamilton St. Allentown, Pa. Also Manufacturers of the A. D. C. Automatic Curtain Control and Stabilarc Motor Generator 1092 Motion Picture News The Proper Control of Light On Your Screen Picture films vary as well as current condi- tions. Your projectionist can adjust his arc current to always give you a clear, bright picture if you equip with PERFECTIOK. Current saving also is a result of PERFEC- TION equipment, for he need not use full current till the actual projection is started. perfPcjiqn RHEOSTATS RHEOSTATS FOR PERFECT PROJECTION USE REMOTE CONTROL RHEOSTATS USED BY ALL THE LEADING THEA- TRES THROUGHOUT THE COUNTRY Sold by Your Theatre Supply Dealers HOFFMANN & SOONS 387 First Avenue New York City Mfg. Division Contracting Electrical Engineers — Moving Pic- ture Theatre Electrical Specialists No. 7214 Pyramid Ruscus Tree, natural prepared, green -Mi feet high, for indoor or outdoor use, including pot, each $12.50. Write today for ropy of our Spring Catalogue /Vo. 7 with illustrations in colors of Artificial Flowers, Plants, Vines, also Natural Prepared Trees, Plants, etc. Mailed Free FRANK NETSCHERT, INC. 61 Barclay Street New York, N. Y. The Bulletin Board (Continued from page 1080) machinery incapable of producing needed results in synchronization and amplifica- tion and below the standard set by the ex- changes which have sound pictures to re- lease. The question of interchangebility, wisely, has been left in the hands of the dis- tributor, which, of course, means that inter- changeability will be handled mainly by the branch manager of the exchange, familiar with local conditions and most likely to get the proper representation for the exhibitor in his dealings with the distributor. Service is available if the equipment measures up to the right standard of results in the thea- tre. Fortunately, too, there are now on the market several equipments capable of per- forming satisfactorily for the theatre owner. One of the questions most generally asked by the exhibitor is concerned with the as- surance that sound-on-film attachments will be available for the equipment in the future. Due to the fact that a majority of the most important talking pictures up to the present have been recorded by the disc system, this type of reproducer has fulfilled the average requirements, though it makes it impossible for the theatre with such single system to show sound news reels — which are made by the film track method of re- cording. The fact that discs are more in demand owing to the greater number of disc machines now in theatres is being con- sidered by the producers. Witness the an- nouncement that RKO will offer either ili-<- or film recorded prints on all features to be made in the immediate future. Tiffany- Sta lil also is providing this dual recorded service on feature pictures. Based on the prices of sound-heads now on the market, this type of equipment is much more expensive than the disc repro- ducer. The lowest price quoted on sound- heads by manufacturers who will supply them to outside companies, so far as can be learned, is $1,250 each. As there are two required for each installation, that makes the cost of the device alone, not installed, $2,500 for each pair of projectors equipped. In addition to the mechanism there is re- quired a "head amplifier" and the ampli- fier unit for the dual system must be of greater capacity than that which functions adequately for the single system disc repro- ducer. What the future may hold in the matter of bringing down costs of these sound-on- film reproducer mechanisms remains to be seen. There should be an answer to this question soon, for many companies have announced that sound-on-film attachments will be available within a short time. As "The Street" Views It HE trend toward consolidation in the A film business has attracted attention to the shares of the leading companies in the film industry, with the result that the "amusement stocks," in which classifica- tion "the street" places the film issues, have become favorites of the buyers of shares for speculation and investment. The view which the traders take of the film in- dustry and those favored stocks of the lead- ing companies runs something like this : Talking pictures have given new impetus in the motion picture theatres and produc- tion thereof. The public reception has been very satisfactory indeed and earnings of the big production companies which have been specializing in sound pictures have jumped amazingly. That is quite true, for the quarter ended December 1, 1928, and the first quarter of the currnt fiscal year, Warner Bros. Pictures reported net profits of $2,917,724, which is $872,883 in excess of the total profits for the entire previous year. With other companies entering the production of talking pictures, the brokers declare in their analyses of the film stocks, there have been movements to strengthen competitive advantages by expansion of dis- tributing and exhibiting facilities, and the result is that there are now five leading companies, all of which are moderately well integrated in all phases of the industry. LEARN THE FINE POINTS OF PROJECTION The Ne» York Institute of Photography nowoffers a home study course In Professional Motion Pic- lure Operating and Operal- ing and Projection This course was prepared by one of the acknowledged authoritiesof this country This course will supple" ment your actual projec tlon room work. The resulting practical and theoreti- cal knowledge of Chief Projectionist in a large theatre. Make your spare time earn a better position and more money for you. The New York institute of Photography has. for 18 years, successfully taught Motion Picture. Portrait, Commercial and New Photography in their great New York studios or in spare time at home. Write or call for Free illustrated book and full details. N. Y. INSTITUTE OF PHOTOGRAPHY 10 W. 33rd St. Dept. 161, New York, N. Y. Chromotone Film Studios, Inc. NOW AVAILABLE First independent studios haying facilities to produce both with SOUND ON FILM AND DISC (Disc recording at 33 1/3 and 80) Scores Written and Synchronized Natural Color Process Studio equipped with COMPLETE PRODUCTION FACILITIES AND STAFF CHROMOTONE FILM STUDIOS, INC. 122 Fifth Avenue Watkins 8536-7 New York City WORLfk TICKETS XJ AND SIMPLEX TICKET REGISTERS ARE A PERMANENT GUARANTEE OF Service — Accuracy — Quality SATISFIED USERS ARE OUR BEST ADVERTISEMENT WORLD TICKET & SUPPLY CO., Inc. 1600 Broadway New York April 6 , 19 29 1093 TAKE NO CHANCES— WITH ELECTRIC POWER FAILURE ENSLEN HYDRO -ELECTRIC EMERGENCY LIGHTING UNITS Guarantee Sufficient Power to Operate Projection Machines and Lights IN AN EMERGENCY— Approved by the Depart- m e n t of Labor and industry at Harrisburg, Penna., on January 10th 1922. Ap- proval No. 276. Send for descriptive Booklet. Enslen Hydro-Electric Co*, Inc. 1600 Broadway, New York, N. Y. NO BATTERIES — NO REPLACEMENTS Chicago's MORRISON HOTEL Corner Madison and Clark Streets Closest to Stores and Offices Tallest in the World The new Morrison, when com- pleted, will he the world's largest and tallest hotel — 46 stories high, with 3,400 rooms. Closest to Theatres and Railroad Stations Forty-six Stories High 1944 Rooms, $2.50 Up — all outside, with bath, running ice water, telephone, bed-head lamp and Servidor. A housekeeper is stationed on each floor. All guests enjoy the/privileges of the hotel's garage. Wire or Write for Reservation The difference in projection lenses may be measured in the box office till COMPARE the Cinephor with any other lens on the basis of these four characteristics: definition, flatness of field, illumination, and maximum contrast between black and white. Every Cinephor is highly corrected and can be brought to a clear, sharp focus with ease. Hundreds of tests before operators and trained critics have proved the superiority of Cinephors on every count. As a theatre owner you cannot neglect this opportunity for better results — better pictures and better business. A note from you will bring full information about Cinephor lenses. Bausch & Lomb experts will be glad to co-operate on your specific projection problem. Bausch & Lomb Optical Co., 653 St. Paul St., Rochester, N. Y. Bausch & Lomb CINEPHOR Projection Lenses for Motion Pictures NOVELTY /CENIC IVTUDIOT BUILT On MERIT The Novelty Scenic Studios have played an im- portant role in the progress of theatre decorations, furnishings and stage equipment. The creative genius of the Novelty Scenic organization has often been responsible for the many attractive innovations now used in the modern theatre. Let us give you our ideas for decorating and equipping the stage of your new theatre. Tell Us Your Problem! NOVELTY SCENIC STUDIOS 340 WEST 41st ST. NEW YORK CITY Draperies, Stage Furnishings, Scenery and Rigging 1094 Motion Picture N e iv s Selected List of Important Trade Publications Prepared for the Service of Theatre Owners, Managers and Theatre Architects Important publications issued by manufacturers in connection with the subjects listed in these columns will be sent free to readers upon request to this magazine. For your convenience a number is used to indicate each subject and a request blank provided. To obtain copies of publications on subjects in which you are interested simply insert on line provided in blank the number opposite that subject, fill in nam e and address and mail to Showman Service Bureau; AIR CONDITIONING (1) General outline of systems with illustrated descrip- tions of apparatus for atmospheric conditioning in theatres. CLEANING SYSTEMS (2) Apparatus used in central cleaning system for theatres. DECORATION (3) Furnishings for auditoriums, lobbies, lounges — decora- tive furniture and fixtures, fountains, shrubbery, dra- peries, etc. (4) Finishing materials for wall and ceiling treatments. FILM PROCESSING AND CLEANING (5) Descriptions of materials and apparatus used in proces- ses for film renovation, preservation and cleaning. HEATING AND VENTILATION (6) Types of ventilating and heating systems with dia- grams, illustrations and descriptions of apparatus. LIGHTING, DECORATIVE (7) Spotlight, effect projectors, automatic and remote con- trol color and effect machines for atmospheric theatres, cove lighting, lobby and rest room illumination, with specifications for uses and operation. LIGHTING FIXTURES (8) Decorative chandeliers, wall fixtures, directional signs, illuminated mirrors and fountains for theatres described and illustrated. LIGHTING, PROJECTION (9) Arc and incandescent lighting equipment, specifications for use and operation. LIGHTING, SIGN AND MARQUEE (10) Flasher equipment, color devices, etc., for front effects and advertising. LIGHTING, STAGE (11) Spotlights, effect machines, borders, foot lights, etc., and their uses in stage effects. LIGHTING CONTROL (12) Dimmer control, switchboards, panel boards, switches of various types for stage and auditorium lighting control. MOTOR-GENERATORS (13) Various designs of motor-generators specially designed for motion picture projection. (14) Power control, transformers, etc., for projection, speci- fications and illustration of apparatus. ORGANS AND ORGAN EQUIPMENT (15) Theatre organ of various types for large and small auditoriums. (16) Organ blowers, heaters, seats and accessories. PIT AND STAGE ORCHESTRA EQUIPMENT (17) Music stands, special designs for pit orchestras and stage band acts. PLUMBING FIXTURES (18) Radiators, equipment for wash room furnishing, etc., illustrated. PROJECTION (19) Operating instructions, parts for machines (specify make and model). RIGGING, STAGE (20) Drapes, curtains, curtain control apparatus, automatic stage platforms, elevators, etc. SAFES (21) Descriptive literature illustrating types of safes espe- cially designed for theatre use. SEATING (22) Auditorium chairs, special designs illustrated, re-seat- ing arrangements, etc. SCREENS, MOTION PICTURE (23) Various types described, diagrams, illustrations of sur- faces, etc. SIGNS AND MARQUISE (24) Theatre advertising signs, marquise designs illustrated. TICKET VENDORS (25) Automatic ticket machines for motion picture theatres, change makers, canceling devices and registers. Sound Equipment (26) AMPLIFER UNITS (27) HORNS AND AMPLIFIERS (28) NON-SYNCHRONOUS DISC REPRODUCERS (29) RECORD LIBRARIES FOR NON-SYNCHRONOUS DISC REPRODUCERS f- (30) RECORD CUEING SERVICES (31) SYNCHRONOUS DISC REPRODUCING UNITS (32) SYNCHRONOUS DISC AND FILM-TRACK RE- PRODUCERS (33) TRANSFORMERS AND VOLTAGE REGULATORS Request Blank Showman Service Bureau Motion Picture News 729 Seventh Ave. New York City Please obtain for me free copies of trade pub- lications dealing with the following subjects: (Insert above numbers indicating subjects) Name Theatre Street April 6 , 19 29 1095 For the new LOEW?S STATE Houston, Texas \VI IRDACK STAGE SWITCHBOARD Q"Do it better" is the motto of Wurdack Engineers. As excel' lent as Wurdack Stage Switchboards have always been, our engineers are never content to rest on past achieve^ ments. Their aim is constant im- provement. They strive to make every stage switchboard they build better than the last one. Qln our plant at St. Louis we maintain an experimental room where every detail of a stage switch- board is subjected to constant study. In this room ceaseless experiments are being conducted to better our product. The result of these labora- tory experiments, coupled with ex- tensive practical observations on stage switchboards in service, enable us to produce a superior switchboard not only capable of handling your present needs, but likewise antici- pating future requirements. Q Specifying a Wurdack Stage Switch- board for your theatre is insuring your- self against having a piece of obsolete equipment on your hands a few years hence. Theatre architects and owners throughout the country are recognizing this more and more. A recent typical Wurdack installa- tion is in Loew s State Theatre in Houston — Architect, Alfred C. Finn; Electrical En- gineer, R. F. Taylor; Elec. Contractor, Balcke ElectricCo. ; Stage Electrician, E.G. Schriever. QMay we place your name on our mailing list for a copy of our new and authoritative booklet on theatre lighting control, now in preparation? Write — M$>? 1 ELECTRIC MFG. CO. SAINT MM 'IS DISTRICT OFFICES ATLANTA MIAMI KANSAS CITY CHICAGO TULSA LOUISVILLE HOUSTON TAMPA MINNEAPOLIS FT. WORTH OMAHA NEW ORLEANS INDIANAPOLIS Advertisers Index for the April Showman The following list of advertisers in the April Showman has been prepared for 'he convenience of readers, and while care has been taken to make it correct it can- not be guaranteed against possible errors or omissions. Adam Electric Co., Frank 1088 American Seating Co 1054 American Theatre Exposition 1087 Amplion Co. of America 1076 Audak Co 1061 Automatic Devices Co 1091 Automatic Ticket Register Corp 1090 Bausch & Lomb Optical Co 1093 Brooks Costume Co 1088 Browning. King & Co 1091 Carrier Eng. Corp 1052 Chrest Sound Equipment Corp 1072 Chromotone Film Studios 1092 Dalite Screen Co 1089 Dryfhout, H 1095 Edison Lamp Works of G. E 1050 Enslen Hydro & Elec. Co 1093 Fulton Co., E. E 1056 General Sound Equip. Corp 1067 Hart Mfg. Co 1085 Hennegan Co 1090 Heywood-Wakefield Co 1018 Hoffmann & Soons 1092 Hub Electric Co 1084 International Proj. Corp 1096 International Research Lab 1081 Kliegl Bros. Universal Elec. Stage Lighting Co 1089 Kooler Aire Eng. Corp 1060 Littleford Bros 1076 Macy Mfg. Corp 1066 Major Equipment Corp 1086 Markus Agency, The 1088 Maxey-Barton Organ Co 1090 Morrison Hotel 1093 Movie-Phone Corp 1075 National Screen Service 1088 National Theatre Supply Co 1083 Netschert, Inc., Frank 1092 Northcote. Sidney 1074 Novelty Scenic Studios 1093 N. Y. Institute of Photography 1092 Pacent Reproducer Corp 1069 Phototone Co 1065 Qualitone Corp 1071 Racon Electric Co 1081 Radio Receptor Co., Inc 1062 Recording Lab. of America 1076 Reynolds Electric Co 1095 Rockbestos Products Corp 1089 Sentry Safety Control Corp 1091 S. H. Sales Co 1079 Silver-Marshall, Inc 1068 Stanley Recording Co. of America. . 1074 Synchronized Musical Co 1064 United Cue Service 1073 Vallen Electrical Co 1082 Ward Leonard Electric Co 1047 World Ticket & Supply Co 1092 Wurdack Elec. Mfg. Co 1095 York Safe & Lock Co 1095 Sieves know and avoid York Sound Door Chests Large theatre chains have noticed a marked decrease in the number of attacks by burglars on their theatres fol- lowing the installation of York Round Door Chests. Insurance companies grant it their lowest burglary rate. Write your name and address on the margin of this advertisement for complete informa- tion. York Safe & Lock Company York, Pa. COLOR LIGHTING EQUIPMENT For Back Stage, Front of the House, Outside, etc. A full line of Reco and Laco Color Hoods. Write for our circular "Profits from Color" M ELECTRIC COMPANV V^^P 2628 W. Congress St. Chicago, III. ONE DAT SERVICE PRICES DO NOT NCLUDE POSTAGE On Heavy Poster Paper In 5 or More Attractive Colors and Artistically Airbrushed. (ANT SIZE UP TO 36 in. x 10 ft.) Write for prices on other sizes on paper, muslin and cards. H. DRYFHOUT 734 SO. WABASH AVE., CHICAGO, ILL. April 6 , 19 29 1097 ILLL/M7/V/7770/V ' jD/TT/r/or PROJECT/ OA/ 77jCC5 Ccrrerr& amperes Cra6cr Cro6es- Ctrea Z~/4/7<35 D/&A7£:T£^ 777 =^z -m=5 ~m=.oZ 50 O.407 OJZ96 A ZZ A 63 Z.04 Z.4-4 Z.85 3-Z6 55 0.434 O./480 73o A 74 Z./7 Z.60 5.04 3.46 Z 0./6T& t>3? f-85 23/ Z.77 3.Z3 3.70 65 o.466 o./87o 7-46 795 2.44 Z.93 3. 4Z 3. 50 70 0.5/4 O.Z075 7.54 Z.06 Z.5? 3-08 3.6o 4.7/ T5 0538 0.ZZ86 /. O. 636 0.3/8Z 7 97 Z54 3J 8 3-8^ 4*5 509 /oo L 0.&60 o.34Zc /• 98 2.64- 3.3o 3.96 4 62 5Z8 Illumination Data for Low Intensity Arcs IN the belief that such data have never before appeared in print we are pre- senting herewith a table showing crater diameter and crater area for low intensity projection arcs of all current values between 10 and 100 in steps of 5 amperes. For purposes of convenient and quick reference a tabulated list of image diam- eters is also given which shows at a glance the respective size of the crater image of the various sizes of arc craters for magnification ratios between 3 and 8. The information contained in this table is interesting in a number of respects. For instance, it is generally known that in the case of the low intensity reflector arc which has a magnification ratio of 6 to 1 (m = 6), the maximum current value which can be used to advantage as con- cerns increased screen illumination is about 25 amperes. This is based on the use of an aperture spot measuring 1.5 inches in diameter to insure complete coverage of the aperture and to allow of a reasonable degree of arc "travel." For a precise alignment of the system, however, based on the use of a standard aperture measuring 0.6795 in. x 0.90b in., a light spot of 1.5 inches diameter is much greater than need be used because the diagonal dimension of the standard aperture is somewhat less than 1. 137 in. (allowing for the rounded corners of the aperture plate). An inspection of the table shows that for exact coverage this dimension an arc having a current value of between 15 and 20 amperes is all that is required. That is, an arc of about 18 amperes will give maximum efficiency in any reflector arc system using a corrected mirror (elliptic) with a magnification ratio of m = 6. This statement is actually borne out by test figures which prove that for current values up to 18 amperes, the increase in screen illumination is proportional to the increase in current and beyond 18 am- peres, the increase in screen light falls off rapidly until a current value of 25 am- peres is reached after which no increase is observed. It is safe to say that 18 amperes repre- sents the maximum current from the standpoint of efficiency and, if a perfect elliptic mirror could be obtained, no in- crease in screen light would be obtained if the current were raised beyond the value. Inaccuracies in the mirror, how- ever, which introduce the equivalent spherrical aberration make it necessary to go to 25 amperes before the condition of limiting illumination is reached. Thus, a 60 ampere high intensity arc using a 9 m.m. positive has a crater diam- eter of just about 0.25 inches so that, like the low intensity mirror arc a magnifica- tion ratio of m — 6 is required for com- plete aperture coverage. On the other hand, a 75-80 ampere high intensity are using an 11 m.m. elec- trode has a crater diameter of 0.30 inches or slightly greater. The table shows that for an aperture sport of 1.5 inches the magnification ratio required is m =5. The 120 ampere high intensity arc, hav- ing a crater diameter of approximately 0.35 inches and used with condensers re- quires a magnification ratio of m = 4. If the magnification ratio is known, then the two working distances; i.e., dis- tance between crater and optic center of condenser set and the distance between aperture and optic center of condenser set, can be obtained by choosing a safe working distance for the arc crater con- sistent with minimum lens breakage and pitting and then multiplying this distance bv the magnification ratio. 1098 European Sailings Indicate Interest In Foreign Market Joe Brandt Off To Germany And Other Points; Tie-Hps Foreseen In Departures Recent sailings of several producer-exec- utives to European countries would indi- cate that the foreign talkie market is not to be neglected in as much as their departure is seen as a move towards pro- duction and distribution tie-ups in England, France and Germany. Joe Brandt, president of Columbia Pic- tures, Left last Friday for Germany and other foreign countries where he will gather first hand information relating to sound film conditions. He will also arrange for the production of a series of Columbia foreign talking pictures abroad and Avill plan American distribution. Columbia al- ready has affiliations with FBO, Ltd., in England and in France with Aubert and Haik. His plans in Germany have practi- cally been completed. Earnings from film exports are set at 40 per cent of the gi'oss, 25 per cent coming from Europe, and Brandt believes that the foreign market is not getting sufficient at- tention. He will be away from this country three to four months. Other foreign executives of American film companies sailing' for Europe last week included Truman H. Talley, of Fox Film Corp. ; Clayton Sheehan, head of Fox 's for- eign department; Joseph Seidelman, assist- ant manager of Paramount Famous Lasky's foreign department; Robert Hurel, of Franco-Films, and P. L. Deutseh, of Acous- tic Products. All of these may be engaged in regular run of departmental affairs but it is also believed that it may be the result of sudden interest in foreign trade. H. M. Warner and George E. Quigley, of Vitaphone, also left last week with the first franchise granted American producers to make Western Electric talking pictures abroad. 4,000 Sealer Will Enliven Trade At Schenectady, N. Y. A 4,000-seal motion picture and vaude- ville theatre will be contained in the three million dollar office building of the New York Power and Light Company, Schenec- tady, X. Y., and it is further said that the Farash circuit of that city is negotiating for lease. It was first rumored that Fox was seeking control but this has since been denied. Kingsmore In Charge Of Loew's Cleveland Houses Howard Price Kingsmore, city manager of Loew's houses in Baltimore, Md., for the past year and a half, has been appointed general manager in charge of operation of Loew's Cleveland theatres, which comprise a group of 14. He will not leave for Cleve- land until about April 6. What Price Quota Here, Exhibitors Ask EFFECT on the American market, if the 3 to 1 French Quota Bill goes through, is being discussed by film men here and abroad. As far as can be seen at the present time, unless some unforeseen incident oc- curs, it is thought that the bill will be adopted during April. American pro- ducers are keenly interested in retain- ing the existing ratio of 7 to 1 and will bend every effort to keep the present exchange in efFect. Would production in America be cut to meet conditions if the 3 to 1 bill is adopted, and would it mean higher rentals here to make up the deficit?, some exhibitors are asking. Michigan M.P.T.O. Meeting To Hear Myers On Tuesday President Of Allied Exhibitors To Address Members ; Richey To Outline Govt. Suits Detroit, Mich., April 4. — The annual con- vention of the Motion Picture Theatre Owners of Michigan will be held at the Wolverine Hotel on Tuesday next. Abram F. Myers, president and general counsel of the Allied Exhibitors Association, of which Michigan is a member, will appear to ad- dress the meeting. The topic of Mr. Myers' speech has not been divulged, but it is generally believed that he will open up the question of the general organization of the 3,000 independ- ent exhibitors of the country with a view to obtaining the backing of one of the larg- est financial institutions and the floating of a stock issue which would have the pub- lic carrying some of the financial burden of the exhibitors and give the public an interest in the fight of the independent against the chain. H. M. Richey, secretary of the Michigan organization, is to address the exhibitors on the trend the Federal Trade Commis- sion's suit in the U. S. Court in New York took. The recent credit and arbitration suits that were brought before Judge Thatcher will be explained by him to the exhibitors attending the meeting. Fox 2500-Seater In Seattle Will Open On April 15 Definite plans for the opening of the 2,;">00-seat Fox Theatre, in Seattle, Wash- ington, were made public in the Northwest city last week by Harold B. Franklin, presi- dent of Fox- West Coast Theatres, after conference with Charles M. Thall, Pacific Northwest manager of the chain. April 1"> has been set as the tentative opening date of the theatre, and "Broadway Melody" will be the opening screen attraction. Motion Picture A7 c tc: ^ Quality Shows Will Decide St. Louis Tug O'War Relative Position Of Fox- Loew, W arner-Skouras Will Soon Be Revealed The next several weeks will reveal to a marked degree the present trend among the amusement seekers of St. Louis, and deter- mine the relative position of the new Fox- Loew combination and Warner Brothers- Skouras Brothers as purveyors of amuse- ment, as regards this city. There is no denying that the new Fox Theatre, at Grand and Washington boule- vards, has cut deeply into the business of the Ambassador, Missouri and Grand Cen- tral Theatres operated by the Skouras- War- ner interests. The gross figures for April and May for the big houses should prove very interesting as the newness of the Fox is wearing away, and the house will soon begin to draw its patronage strictly on the basis of entertainment. However, the Brothers Skouras and War- ners are not sitting down and letting things take their natural course, on the other hand are shuffling their cards to win back the patronage they formerly had. At the Missouri Theatre they have in- stalled a new personality in Harry Rose as master of ceremonies, while the Am- bassador has greatly exploited Greater Talking Picture Month, which is the mod- ern adaptation of Greater Movie Month. For three weeks special trailers were used on the screen to create interest, while two sheets and newspaper advertising- space have been used generously. Loew's State Theatre, on Washington avenue at State street, is also preparing to buck up its programs with a stage show. Whether it will go in for presentations such as featured at the Fox, or band shows along the lines of those at the Ambassador and Missouri remains to be seen. A change in policy at that house may be expected within the next few weeks. Changes In Policies Of 4 Fox- West Coast Houses The policies of four Fox-West Coast houses in the Glendale section of California has been made. With the installation of sound, the Alexander will present feature sound pictures in conjunction with Fanchon Marco units. This will give the major house the only stage show in the San Fer- nando Valley. The Glendale will go into 7-day runs of the larger talkies. The Gate- way and the Bards will take second runs on the features shown at the other two houses. Kilgen Profits Higher George Kilgen and Son, Inc., organ build- ers, of St. Louis, Mo., report net earnings for 1928 of $107,2:57.12 compared with $52,- 966.83 in 1927. The company has outstand- ing $000,000 of preferred stock and $22,500 shores of no par value common stock. April 6 , 19 29 1099 "Weary River" Big At Houston, Tex., In Lenten Season 'Canary Murder Case" And "Iron Mask" Also Break Neiv Orleans Bugaboo Talking pictures have shaken up the Lenten tradition of poor business in at least two sections of this country. Not only was extra-normal trade reported in one hut rec- ords were actually shattered in the other. Three Houston, Texas, theatres broke box-office records in three consecutive weeks during the period. The Metropolitan, Pub- lix de luxe house, fell before the onslaught of "Weary River" and went to 40 per cent over normal; "Old Arizona" topped every- thing ever played at the Majestic with the exception of the Dempsey-Tunney tight pic- tures, and the first two days of "The Duke Steps Out," at Loew's, broke opening day's records at this house. In New Orleans, where it has been usual for managers to step cautiously a- to an expensive bill during Lent, "Canary Mur- der Case," "The Iron Mask" and "Old Arizona" and other attractions have dis- pelled the bugaboo by getting above normal business. This was a distinct surprise for Crescent City operators and the tine results are blamed upon the talkies. Theatre trade held up nicely in Louis- ville, Ky.. as compared with last year's Lenten season. "Iron Mask" at Loew's drew crowds far above average. Harold B. Franklin, president of Fox West Coast Theatres, states that there has been practically no let dow n in gross busi- ness during- Lent this year and far out- strips last year's business during the same period. Mr. Franklin accounts for the in- crease in advertising product and general confidence of the theatre-going public. Holy Week Takes Heavy Toll; "Speakeasy," 3d Week, Gets $97,769; "Redskin," $68,000 Two More B'way Theatres In Plan Of Warner Bros. The Warner Bros., Inc., have effected deals whereby they will acquire the Earl Carroll Theatre after the run of the pres- ent attraction at that house is finished, and also build a house on West 51sl Street on the western side of Broadway, just above the present Capitol Theatre. They have closed a lease on the ground from 217 to 225 West 51st Street and 224 West 52d Street for a period of 17 years. They already have the tax payer now being erected on the entire Broadway frontage from 51st to 52d Streets under lease, and this will give th em a Broadway entrance to their new house when its construction is completed. The Earl Carroll Theatre has a seating capacity of less than 1,000, and the musical comedy and revue producer is looking for a larger theatre. He will either take over the Colony from Universal on a lease or build a new house. Premiere Of "Rainbow Man* At Selwyn THE world premiere of Eddie Dowl- ing's first starring all-talking mu- sical comedy "The Rainbow Man" will be held Tuesday, April 16, at the Selwyn Theatre, New York City, it is announced by O. E. Goebel and George W. Weeks who will present the stage star in his first Sono-Art production. Marion Nixon, Frankie Darro, Sam Hardy and Lloyd Ingraham are sup- porting the star. "The Rainbow Man" was adapted for the sound-screen by Frances Agnew from a story by Mr. Dowling. "Coquette" Opens In Los Angeles To Brisk Trade % Fancy Baggage9 Does Poorly; 'Iron Mask' And 'Melody' Lead In Ratings With the exception of one theatre which did something of a nose-dive, all other Los Angeles theatres registered most satisfac- tory returns, helped along by fine weather and Easter holidays. "Broadway Melody," in its 8th week, played to S.R.O. to the tune of $35,000. A record week ami a '24(1 per cent rating. "Iron Mask" got $22,000 in its 3rd week at the Carthay Circle for a rating of 200 per cent. The Criterion gathered in about $10,000 for the first six days of "Speak- easy," or a rating of 17") per cent. Paramount hit the $35,000 mark with ''Wolf Song," at a percentage of 110 and the last five days of "Hearts in Dixie" gave the United^Artists Theatre $0,000, or a rating of 85 per cent. The third week of "Sonny Boy" at Warners Hollywood got $22,000 — a 100 per cent, or normal business. "Fancy Baggage" at Loew's State was the weak one of the current offerings, doing only $22,000, or an 80 per cent of normal trade at this house. "Coquette" bad a $5 opening at United Artists and got $8,000 for that performance and about $4,800 the following day. Kennedy Will Remain With Pathe As Business Advisor It was announced this week that Joseph P. Kennedy had agreed to remain with Pathe in an advisory capacity for another two years, having signed a. new two-year contract with Chase National Bank, Blair and Company and Jeremiah Milbank, finan- cial interests back of Pathe. Noah's Ark" Not Holding With $29,359; "B'way Melody" Picks Up To $25,770 BROADWAY box offices were severely bumped last week. It was Holy Week and that possibly accounts for it, although in the legitimate theatres the business was unusually good. Of course, the fact that several of the houses held hold-over pictures, and another one got away to a bad start and had to withdraw its feature after the first day may account for the limited grosses. The biggest news of the week was the manner in which "Speakeasy," the Fox talker, together with a wallop of an Anni- versary Program finished out its third suc- cessive week at the Roxy. The first week's receipts were $136,754.27, the second $112,- 837.50, and the third $97,769.20, a total of $347,360.97 for the three, or an average of $115,787 weekly, which gives the picture a percentage rating of 113 1/10 per cent over the three-week period, even though the final week dropped to 95 2/5 per cent. Next in importance was the mishap at the Capitol where "The Greater Power" an independently produced all-talker was withdrawn after the first day and replaced by Buster Keaton in "Spite Marriage," a silent comedy, which played to $58,078.20. At the Paramount, Richard Dix in "Red- skin," which had its first engagement at popular prices on Broadway, played to $68,- 000, which is below average for the house. The Cameo, the Colony, the Rialto and Rivoli were the only houses on the street to better the average business records. The ( 'ameo held over' ' Mons"for five days of the second week and got $4,590, the two final days of the week saw the house dark to permit of i lie installati if sound equipment. The Colony, with "The Shady Lady," got $12,- 2SS, while the final week of Lupe Velez and "The Lady of the Pavements" at tlie Rialto showed a return of $30,800. "The Iron Mask," at the Rivoli, had $28,500 on the statement when the week ended. "Sonny Boy," at the Strand at popular prices immediately after three weeks at Warners' with a $2 top scale, did $31,000, whieh was not what was expected of it. Changes In The Two-A-Dfiy Runs Of the attractions playing a two-a-day schedule, but two topped the average fig- ures. "The Broadway Melody" naturally held up, in fact, it bettered the business of the previous week getting $24,770.25, which gives it a percentage rating of 164 1/5. At Warners', "The Divine Lady" in its first week played to $20,546, for a rating of 128 3/5 per cent. The pictm-es that ended their runs last {Continued on page 1115) 1100 M o t i o n Picture News This is the secofid of a scries of articles on the proper reproduc- tion of sound pictures in the theatre. The importance of keeping picture and speech in synchronization cannot be stressed too strongly. There are a few simple rides, which, if observed by the exhibitor, should guarantee accuracy in playing the talking film. But if these rules are not not followed, audiences will be dissatisfied and the exhibitor will be the loser. Unsynchronized pictures in the theatre are far worse than static on the radio. Are Your Pictures Synchronized Or Always Out of Step? If The Presentation of Talking Films in Your Theatre Is Jumbled and Inefficient, Your Box Office Will the Sufferer THE talking picture is made to talk correctly. If it appears in the the- atre that the film is presenting a scene of a man speaking, and the voice is silent only to break out after the actor has closed his mouth, then the talking pic- ture is a tragic comedy for the theatre. The patrons may laugh and think it is funny, but they go out and tell their friends about it. The prospective audi- ence has not seen it sO it is not funny. The resiilt is that many of them feel that the talking picture is not yet perfected and they won't come to hear and see one. The showman is the loser. Whether the feature be a film or rec- ord, the! distributor does not send you a print unless it is in synchronization. To further protect you the various film com- panies send instructions on how to handle patching. If these instructions are fol- lowed there is little danger of loss in talking pictures. Watch "Start Marks' From reports received by Motion Pic- ture Nkws, it appears that the greatest fault in offering talking pictures correctly does not lie. in trouble encountered by 'broken or patched film. The big trouble is with the lack of thought given to the starting of the talking picture. If you are operating with records, do you see to it that your operator follows the instruc- tions clearly marked for each reel and record of that feature? The records have a groove on the inside which shows the starting mark of the record. This is clearly marked off with an additional marking placed there by the distributor. Where the groove starts a red crayon pencil arrow is run across the record. On top of this marking the words, ''start mark" are clearly written. This, is an added help in getting the record off to a correct start. The film is also clearly marked with a start mark. If the op- erator, paying strict attention to these starting marks, starts his film and record simultaneously, there is no reason why the feature should not he in perfect syn- chronization. Importance of Cues Many theatres will get off to a good start on the first reel of a feature, and then in one of the ensuing reels offer a picture that is entirely out of proper run- ning. This in most cases is caused by inattention to cue sheets. The cue sheet for talking pictures is without a doubt one of the most important parts of the show. This sheet gives all information regarding the starting of the feature and the changing over from one reel to an- other. The exhibitor is notified on what scene the motor is to be started for the next reel. The title or scene is clearly designated on the cue sheet. The cue sheet also carries all information regard- ing the volume at which that reel is to run. This is, of course, allowing you a guide to get near to the proper volume for your theatre, as was explained in last week's article. Don't ever attempt to run a talking feature without referring to the cue sheet. Have your operators keep the copy of this in front of them during the en- gagement of the feature. To depend on memory after a screening means a bad show and loss of patronage. The opera- tor should watch his cue sheet the same as he watches his lighting. Check up on your own organization for better offering of talking pictures. Im- press on your staff the importance of the talking picture. It can only he used to the best advantage when given the same attention and thought you would give your advertising, projection, or any other important matter that goes into the run- ning of a first-class motion picture theatre. If the talking fails, your theatre is the sufferer. There are other theatres offer- ing talking pictures, and if they are giv- ing the talking picture more thought than you do. the public will soon learn that it is not the picture that is unperfected, but the theatre you are running is not trying to give the patrons the best. Your op- position is a big matter when it comes to proper synchronization of talking pictures. Your Exchange Will Help Dig up the instructions offered by the distributor. Give them some thought, and if you are still in doubt about the matter write to the exchange that services you with these pictures. Get the information you want. If you don't ask for help, no one can be blamed for the fact that a talking picture "flopped" in your theatre because of poor handling in exhibition. You don't like static on your radio— static- is nothing to what an unsynchronized pic- ture means to an audience that has paid you at the box office for entertainment and instead gets jumbled and inefficient presentations. April 6 , 19 29 1101 Illllllllllllllllllllllllllllll!i:illllllllllilllllll!l!lllllllllllllllll TO HMTFOftO iocky hiii fir E CTOHWtU ( How To Put Over A Winning House-To- House Campaign g so that this 1 particular pic- = The Capitol Theatre, Middletown, Conn., mapped the surrounding g tllre could be g territory for a radius of 20 miles. The jj sections which were worked by crews of J tising material. Every house ivas> covered, as tlw towns on the letters indicate the eight | emphasizedi HAVE you ever attempted a house- -to-house distribution plan that would cover a radius of almost twenty miles from the center of your town? The plan set forth here is prac- tical in towns ranging from between 15,000 to 75,000. The actual size of the town or city is of minor importance as long- as the outside territory is there to be drawn from. Proper distribution of advertising mat- ter, such as programs, band bills, circu- lars or heralds, is not a complicated mat- ter by any means. Rather, it means just getting yourself organized proper] v. Taking the average town where pat- ronage is drawn from the outlying sec- tions as much as from the town itself, a little study of your local map will reveal how really simple it is to lav the entire community into sections, organize a crew for each section headed by one of your own employees or some other reliable captain who will see that the section is covered thoroughly and no time or ma- terial is wasted. Laying Out The Campaign Taking, just for example, the layout on the map. This was the section cov- ered on a "Ren Hur" campaign by the Capitol theatre. Middle-town, Conn. A campaign, by the way, which resulted or at least played a big part in breaking every record in the town and theatre with this picture. You will note that the town itself is divided into but two sec- tions and that the streets close to the the- atre were not touched at all. The reason for this is quite simple. Those living close to the theatre are reasonably certain to see what is being played and besides they all read the local paper every day. The same applies to' the other residents of the town, but most of it was covered hoys, distributing udver- including farms as well 1 11 e S U r- map. m rounding g country was llllilHinilinnilllllllllllltnillllRIIllllllllltllllllltllllllllllllllllllllllllllllliffl carefully di- vided with a view to proper distribution and a certain- ty that practically every single home and farm house would see one of the an- nouncements. You will note on the ma]) that there are quite a few small towns and hamlets branching off on the various roads. These were used as starting points for the crews covering that particular sec- tion. They branched off from the busi- ness or trading center of the towns and spread out on all by-roads and paths un- til they bad left the announcement in every home. How The Crews Work As to the organization of the crews themselves, this was handled as follows: The assistant manager of the theatre, the bill poster and special officer were the men in direct charge of the captains. The captains, in this instance, were older boys, all ushers in the theatre. The ten members of the crew working under the captain were youngsters recruited by the various captains from among the town boys, and the only cost for their services was a pass good for two successive Sat- urday matinees. A separate map was made of each sec- tion and showed the portions which were well populated and where the section was covered by a few scattered farms, etc. The captain went over his section in de- tail with one of the three supervisors and they planned between them just which would be the most efficient way to cover it. Comparison of opinions and an open discussion by all parties resulted in every one being satisfied with the plan finally settled on. A Saturday morning was selected for the start of the campaign and at 7 a.m. all the boys were in the lobby. The an- nouncements had already been folded and placed in canvas newspaper bags, ready for the distribution. The exhibitor and the three supervisors piled a crew into each of their cars and started for the different sections and by 9.00 a.m. all the crews were in their respective sections. Another point in this plan, not pre- viously mentioned, was that the three supervisors (the billposter, assistant man- ager and special officer) took care of dis- tributing window cards in the business sections of the towns where the crews were working. They also followed up the crews and made sure that the cap- tains and boys were all living up to their promises to be "square" and not waste material or pass up any houses. In some sections the boys worked so enthusiastically that they were finished before noon and they were then picked up and taken to a more distant section to help the crew there. This happened with three of the crews and helped a great deal in finishing up the larger sections, which were naturally the ones furthest removed from the town itself. The en- tire job was completed and all the crews back in the theatre by 4 p.m. with just one exception. That was a town which was underestimated as to population, and there the boys did not finish their task until almost (> p.m. Cost Is Very Low The entire stunt was treated somewhat like a "fun-excursion" by all the boys. They were not driven or abused or picked on. Rather they were humored and joked with and, in addition, they had each brought their own lunch packages and the captains were instructed to buy them either milk or soda, whichever they wanted. After they were all back in the theatre they were treated to ice cream and given their passes for the Saturday matinees, which they all prized very highly because that performance was always special to the youngsters on account of a serial and other added attractions. It is very difficult to estimate just what effect a campaign like the above has on the business you finally do with the pic- {Continucd on page 11 18) 1102 Motion Picture N e w s The Exchange Manager's Most Difficult Sales Problems WHAT is the exchange manager's higgest problem today? Now that the industry has been rev- olutionized by sound, what has been the effect on the men who carry the sales bur- den out in the field ? Or is there some other problem which outweighs even the new situation brought about by the sound revolution? Spend an entire day with the exchange managers of Kansas City, for example, and you will come away convinced of one thing — that the most difficult selling prob- lem hinges between the sound and silent pictures. There has been much argument pro and con about whether the silent picture would survive ; whether all pictures would not, in a few years, have sound in some form ; whether they would be all- talkie, or part-talkie, and so on. But, while the controversy rages, the public must be entertained. And the ex- hibitor with a silent house must provide good entertainment, or lose his patronage. All of which is vitally important to the exchange manager, because the sales forces in the field are in close, first-hand contact with the daily demands of the ex- hibitor and the problems he is facing. Reducing the sound-silent situation to sales terms, this is about the way it sums up from the exchange manager's point of view : Sound As Sales Problem An exhibitor in a town of 7,000 popu- lation or so who formerly would buy regular program pictures without forc- ing the salesman to recite the Declaration of Independence, now is a hard man to handle if he still is showing silent pic- tures and his competitor is equipped for sound productions. The exhibitor with the silent house, and there are thousands in the country who are in this situation, usually is a man who is not financially able to put in the improvements he would like right away, but he desires to buy nothing but a "big" picture to play against his rival with the sound house. This makes the going tough for the program picture and adds greatly to the exchange manager's problem, in view of the fact that the home office expects him to deliver 100 per cent in selling pictures of all descrip- tions. Then there are innumerable other ex- hibitors who are just making up their minds what they intend to do about sound. The result is that they are not in a picture-buying mood. They hold back on bookings until they reach a decision on whether or not they will install sound equipment. /Further, sound pictures, because of the fact that they bring higher rentals and are shown in only a percentage of the theatres, have added greatly to sales resistance, although that is only tempo- rary, most of the branch managers agreed. Many exhibitors take the atti- tude that sound pictures are in the same stage today as the radio was two years ago. Any showman wants to do what- ever will increase his business, but he doesn't want to take too much of a gamble by investing high rentals in a sound pic- ture that may prove a "flop." The Handling Of Personnel But these are not the only things that make up the exchange manager's list of problems. He must, for instance, get his salesmen to function properly. This de- pends on the exchange manager's ability to play upon the psychological elements of his men when business is unquestion- ably bad and sales resistance is strong, most of the Kansas City managers agreed. If a salesman is "down in the mouth" the best line of pictures in the world would be worthless in his possession, it was said. Most branch managers, how- ever, agreed that home office sales control had decreased in the last two years or so, which tended greatly to increase a feel- ing of confidence among theatre owners in the purchase of film. ' And the branch manager must have a vital interest in the way in which exhibit- tors handle the pictures they have booked. So the question naturally arose: do ex- hibitors put behind pictures the show- manship they should ? ( )n the answer to this query there was unanimous agreement. Small town the- atres do not exercise one-tenth the show- manship they should, was the reply. "The small town is just the place where there should be no limit to show- manship stunts," one veteran exchange manager said. "It is regrettable that in I Unit is the biggest problem j of the sales forces out in the field ? The ansiver would seem to center around the word "Sound." The exhib- itor's attitude toward pic- ture bookings has been radi- cally changed by the talkie revolution. This vitally con- cerns the exchange manager, because it is up to him; working with his personnel, to keep the life-blood of the industry — pictures — mov- ing, whether the product is sound or silent. This article gives the composite views of branch managers in one of the most important key cen- ters in the country. Sound is not the only problem. There are others, almost as difficult. f small towns one finds less exploitation than in the larger cities, which usually are fed up on stunts." C oming back to selling problems, a sur- prising fact was revealed. There has been much discussion of the passing of the star. Many observers of industry trends have held that the public is in- clining toward the story played by good casts, and that it is cooling off toward star names. While this is unquestionably true in a good many instances, it does not appear to be the case in the small towns, most branch managers said. The reason is not far to seek. In communities of this de- scription, stars are idolized to a far greater extent than they are in the cities. The exhibitor capitalizes this attitude of the public in his advertising, and the re- sult is that star pictures, from the ex- change man's viewpoint, are even easier to sell than formerly. Selling Star Names But one of the biggest worries of the exchange manager has nothing to do with his exhibitor contracts at all. It concerns his own job, and how long it is going to last. This point arose when the question was asked: what reforms should be made at the home office? Most exchange man- agers shieed at the question, but many of them finally found themselves discussing the same subject, which was: The sooner distributing companies abolish "politics" and friendship ties in determining the personnel of their ranks, the sooner those ranks will be filled with men who are eager to give their best effort without reading their mail each morning before removing their hats to determine if they still have a job." Correspondents receiving $ 3. each for box- ff ice reports in April 6, 1929, issue "ifal t er , Vancouv er Haskell, Portland u True, Kansas City -ISchaefer, Jacksonville Jt Leslie, Tampa / Foreman, Toledo Wilson, Little Rock -Tennant, Springfield, 0. Biscup, Tulsa Noble, Oklahoma City April 6, 1929 Moti 1103 ekly i Villi OllO uivAx In Figuring Percentage Rating On Pictures, The Normal Or Average Business Of The Theatre Is Taken As 100% Abie's Irish Rose (Par.) VANCOUVER, B. C— Dominion Theatre (800), 6 days, 2Sc-50c, Local Talent Stage Acts, Charley Chase Comedy (M-G-M), Par. News. Weather, fine. Rating— 140% (double feature). PORTLAND, ORE.— Pantages Theatre (1,- 800), 7 days, 25c-50c, 5 Vaud. Acts, Pathe Sound News. Weather, rainy. Rating— 100% (2nd week). AD TIPS — Found name alone of play was big draw. Its tremendous popularity and pre- vious publicity everywhere brought in big crowds. — I. Akrey, Mgr., Dominion Theatre, Vancouver, Can. Adoration (F.JS.) OMAHA, NEBR.— Orpheum Theatre (3,- 000), 7 days, 25c-60c, 5 Acts RKO Vaud., Pathe News. Weather, fair. Rating— 110%. AD TIPS — Entirely subordinated to vaud. tho Dove's name played up in newspaper ads. Audience appeal : all except children. — Orpheum Theatre, W. Hartung, Mgr., Omaha, Nebr. Air Legion, The (RKO) OTTAWA, ONT. — B. F. Keith's Theatre, (2,596), 6 days, 15c-60c, 5 Vaud. Acts, Aesop's Fables, Jack White Comedy (Educ), Pathe News. Weather, fair. Rating— 75%. OMAHA, NEBR.— Empress Theatre (1,- 000), 7 days, 25c-50c, Musical Stock Co, no news or shorts. Weather, fair. Rating— 807c AD TIPS — Theme valuable because it deals with air mail service. Has strong dramatic background with romance. Audience appeal — all classes.— B. F. Keith's Theatre, J. M. Krank- lin, Manager, Ottawa, Ont. Exploited it as air mail romance. Audi- ence appeal : general. — Empress Theatre, Ralph Goldberg, Mgr., Omaha, Nebr. Alias Jimmy Valentine (M-G-M ) VANCOUVER, B. C— -Capitol Theatre, (2,400), 6 days, 25c-50c, Calvin Winter and His Capitolians, Vaud, M'tone, Colin & Glass, M'tone News. Weather, fine. Rating— 125%. AD TIPS — Exploited Haines in first talking movie. Played up angle of young safe cracker who laughs at detectives, but falls easy victim to Cupid. Good, general audience ajipeal. — Capitol Theatre, Lloyd Dearth, Manager, Van- couver, Cart All At Sea (M-G-M) KANSAS CITY, MO.— Midland Theatre (4,000), 7 days, 25c-65c, 2 M-G-M M'tone Acts, All At Sea — Cont. William O'Neill & George Dewey Washington, Selected News. Weather, fair. Rating— 85%. AKRON, O.— Strand Theatre (1,200), 7 days, warm, generally good weather. Comedy, Pathe News. Rating— 80%. AD TIPS— Exploited Dane, Arthur and Dunn as stars and greatest comedy team of all time. Reference also made to fact that Dane and Arthur were stars of "Rookies." Audience appeal : all classes. — Midland Theatre, Walter Maloney, Mgr., Kansas City, Mo. Reminded public of former successes of Dane and Arthur. Farce of seagoing men who didn't get to sea. Comedy romance prominently men- tioned. All classes liking plain, broad humor. — Strand Theatre, Ray Brown, Mgr., Okron, O. Barker, The (F.N.) JACKSONVILLE, FLA.— Florida Theatre, (2,200), 4 days, 25c-60c, Four Acts stage show, Par. News. Weather, fair. Rating— 90%. AD TIPS— Front built into carnival ticket tent set, with records calling crowds in to see show in typical Barker style. Clowns paraded business section daily, carrying signs advertising show. Capital made of Sills' first talkie. Audience appeal — general. — Florida Theatre, Al F. Weiss, Manager, Jacksonville, Fla. Bean Broadway (M-G-M) HOUSTON, TEX.— Loew's State Theatre, (2,700), 7 days, 2Sc-60c, Five Acts, Fox M'tone. Weather, fair. Rating— 90%. AD TIPS— Billed as Loves of Beau Broad- way; gave Carol equal prominence with Cody and Pringle. Miss Carol best selling point, ligrht comedy character next best. Audience appeal : mainly to young people. — Loew's State Theatre, Homer McCallon, Pub. Director, Houston, Tex. "B'way Melody" Makes Record At Louisville 6 6 rpi I HE BROADWAY MELODY" broke the house record for Saturday and Sunday at the Loew's and U. A. State in Louisville, Ky, March 30 and 31. Exceeded former record set by "Our Dancing Daugh- ters" by 1,000 people. Monday matinee beat "Our Dancing Daughters" by 200. Behind Closed Doors (Col.) SYRACUSE, N. Y.— Strand Theatre (1,700)' 7 days, 20c-40c, Presentation-Strand Debutante Orch, Fox M'tone, 2 Vita. Acts. Weather, fair. Rating— 100%. NEWPORT NEWS, VA.— Rialto Theatre (873), 3 days, 25c-35c, Aesop's Fables, Par. News. Weather, fair. Rating — 85%. AD TIPS — Exploit mystery, dramatic, ro- mantic angles. Audience appeal : all who like mystery drama and romance combined. Strand Theatre, Walter McDowell, Mgr., Svracuse, N. Y. Baffling mystery picture. Play up interna- tional intrigue angle. Audience appeal : all classes. Rialto Theatre, E. T. Crall, Mgr., Newport News, Va. Behind German Lines (Par.) ROCHESTER, N. Y.— Regent Theatre, 7 days, 25c-50c, "We Faw Down" (M-G-M), Frances White Songs (Par.), Selected News. Weather, clear, warm. Rating— 100%. AD TIPS — Hooked up with every possible outside source besides exploiting actual repro- duction of what went on behind German lines. Began with American Legion Night on Mon- day. Obtained Legion commander's indorse- ment of film. Through week U. S. Army of- ficer received enlistments at recruiting office in lobby. Lobby was filled with captured German trophies. War tank stood in front of theatre. Tied up with all Army and Navy stores for window displays. — Regent Theatre, Martin Dry- er, Mgr., Rochester, N. Y. Bellamy Trial, The (M-G-M) CHATTANOOGA, TENN.— Tivoli Theatre (1,900), 3 days, 50c60c, Sound Comedy "Meet the Missus" (Par.), Par. News. Weather, fair and warmer. Rating— 102' ! . AD TIPS — Exploit mystery thriller of court- room. Play up Joy, Bronson, all-star cast in sound. Urge patrons not to divulge secret of who killed Mimi Bellamy. Appeal to all classes, especially adults. — Tivoli Theatre, Chattanooga, Term. Blue Skies (Fox) LOUISVILLE, KY.— Alamo Theatre (950), 7 days, 20c-30c-40c, 3 Sound Acts, Fox M'tone News. Weather, 2 days rain, 5 days fair and warm. Rating— 75%. AD TIPS — Very nice romance but stars are unknown. Good for spring and lovers might find love theme interesting and timely. Twelve- trees worth advertising if she is known for her 1104 Motion Picture News Blue Skies — Cont. former picture "The Ghost Talks." Audience appeal : family. — Alamo, John Blunk, Mgr., Louisville, Ky. Broadway Melody, The (M-G-M ) CLEVELAND, O.— Still Theatre (1,800), 7 days, 50c-$2.0O, "Confession" (M-G-M), M- Revue. Weather, fine. Rating— 90', (4th week). NEW YORK CITY, N. Y. — Astor Theatre (1,120), 7 days, $l-$2, 2 shows a day; three Sat. & Sun., M-G-M Short. Weather, rain and cool. Rating— 168 1/5% (7th week). LOS ANGELES, CAL. — Grauman's Chinese Theatre (2,033), 7 days, 75c-$1.00-$1.50, Vaud. Revue. Weather, fine. Rating— 240% (8th week). AD TIPS— Exploited as first all-talking, all- singing, all-dancing. One sheets used in all prominent locations. Audience appeal : all class- es.— Stillman Theatre, Chas. Katz, Mgr., Cleve- land, O. Cameraman, The (M-G-M) ■ BUFFALO, N. Y— Cold and stormy. Hippo- drome Theatre (2,700), 65c, 7 days, Fox M'tone News, Comedy, Vaud. Rating— 120%. AD TIPS — Exploit good comedy with an- other rival cameraman. Audience appeal : for all ages, most of the male sex. — George Mason, Mgr., Hippodrome Theatre, Buffalo, N. Y. Canary Murder Case, The (Par.) EVANSVILLE, IND. — Loew's Victory Theatre, (2,300), 4 days, 2Sc-40c-50c, 5 Acts Vaud., M-G-M News, Oddities "Our Gang" comedy local talent film. Weather, warm and fair. Rating— 132%. LITTLE ROCK, ARK.— Royal Theatre, (1,000), 6 days, 15c-60c. Weather, fair and warm. Rating— 100%c. MILWAUKEE, WIS. — Merrill Theatre, (1,167), 7 days, 25c-60c, "A Ladies* Man" (Fox), Fox M'tone News. Weather, fair. Rating— 60%. BALTIMORE, MD.— Loew's Valencia The- atre, (1,500), 6 days, 25c-35c, M-G-M News, "Aunty's Mistake" (Educ), Our World Today (Educ), "Jungle Kings" (Educ). Weather, mild and clear. Rating — 76%>. LOUISVILLE, KY.— Loew's and U. A. State Theatre (3,400), 7 days, 35c-50c, Organlogue, 2 Sound Acts, M-G-M News, Fox M'tone News. Weather, fair five days ; rainy two. Rating— 117%. MACON, GA. — Rialto Theatre (900), 6 days, 30c-45c, "Gone Again," Sound Comedy ; Vita. Units, Fox M'tone News. Fair weather. Rating— 115%,. AD TIPS — Exploit mystery angle; name of book well known, widely read. Also that it is a talkie. Audience appeal : average theatre patrons.— Merrill Theatre, William Mick, Mgr., Milwaukee, Wis. Exploit as Paramount's 100 per cent talking picture of mystery that has pleased and fascin- ated millions. Van Dine authorship worth men- tic ming and Powell's performance outstanding. Audience appeal : general. — Loew's & U. A. State, Col. Harry E. Long, Mgr., Louisville, Ky. Plot by Van Dine, master of mystery, faith- ful following story. Sound effects and Powell's name help.— Monty Salmon, Mgr., Rialto The- atre, Macon, Ga. These three little English maids — the Mayby Triplets, famous 6-year old stage and screen youngsters, listen to Gus Edwards, song torn- poser and vaudeville impresario, at the Metro studio ivhere he is notv producing Revues in color and sound Captain Lash (Fox ) KANSAS CITY, MO. — Royal Theatre, (900), 7 days, 25c-50c, Publix presentation, Bobby Vernon, Selected News. Weather, fair. Rating — 90%. AD TIPS — McLaglen played up as hero on sea, but a fish on shore, picture was featured as rugged, hard-boiled, yet human story. Audience appeal : all classes. — Royal Theatre, E. S. C. Koppock, Mgr., Kansas City, Mo. Captain Swagger (Pathe) TACKSONVILLE, FLA.— Imperial Theatre, (1,000), 3 days, 15c-40c, Two Vita. Acts, Metro News. Weather, fair. Rating— 60%. Carnation Kid, The (Par.) BOISE, IDAHO.— Pinney Theatre (1,200), 3 days, 15c-50c, Par. Acts. Weather, fair. Rating— 105%o. CHATTANOOGA, TENN.— Tivoli Theatre (1.900), 3 days, 50c-60c, 4 Keith's Vaud. Acts, Par. News. Weather, fair and warmer. Rating— 104%o. PROVIDENCE, R. I. — Victory Theatre (1,- 600), 7 days, 15c-50c, Pathe Sound News. Weather, mostly unsettled. Rating — 75%. AD TIPS — Exploit MacLean in delightful sound comedy. Unusual comedy situations aris- ing when typewriter salesman is mistaken for bad gunman. Appeal to adults. — Tivoli Theatre, Chattanooga, Tenn. Play up comedy angle and fact that this is MacLean's first talkie. Stress gangster element. — Matt Reilly, Mgr., Victory Theatre, Provi- dence, R. I. Case Of Lena Smith (Par.) VANCOUVER, B. C— Dominion Theatre (800). 6 days, 25c-50c, Local Talent Stage Acts, "Collegians" (U.), Par. News. Weather, fine. Rating — 125% (double feature). UTICA, N. Y.— Gaiety Theatre (1,700), 4 days, 35c-50c, 5 Keith Vaud. Acts, Int. News. Weather, rain and warm. Rating— 104%). AD TIPS — Exploited motherly love and de- votion portrayed by Ralston. Appeal to all classes and all ages. — Sim Allen, Mgr., Gaiety Theatre, Utica, N. Y. Children Of Ritz (F.N.) SYRACUSE, N. Y.— Keith's Theatre (2,- 600), 4-3 days, 35c-50c. Presentation, 6 Acts RKO Vaud., Pathe News, Comedy. Weather, fair. Rating— 1 10%>. Chinatown ISights (Par.) HOUSTON, TEX. — Kirby Theatre, (1,654), 7 days, 25c-50c, 4 Vita. Acts, Fox M'tone. Weather, fair. Rating — 90%;. NEW ORLEANS, LA.— Saenger Theatre, (4,000), 7 days, 25c-60c, Publix Presentation, Ray Teal, Earl Caps & Sisters, Fox M'tone News, Organ feature. Weather, fair and warm (Holy week). Rating— 90%;. DALLAS, TEX.— Melba Theatre, (1,800), 7 days, 25c-50c, Vita. Act, Donald Brian in A Quartet of Songs. "The Bride's Relations," (Educ), Fox M'tone News. Weather, fair. Rating— 90%. DES MOINES, IA.— Capitol Theatre, (1,700), 7 days, 25c-50c, "Nights of Venius" (Par.), "Meet the Missus" (Par.), Fox M'tone News. Rating— 120%c. AKRON, O.— Colonial Theatre, (1,147), 7 days, 25c-50c, "Post Mortems" (Par.), Para. News. Weather, warm, generally good. Rating— 110%). OMAHA, NEBR.— Riviera Theatre (2,900), 7 days, 25c-60c, Publix Unit, Orchestra and Or- gan, Par. News. Weather, fair. Rating— 90% . BUFFALO, N. Y.— Buffalo Theatre (3,100), 7 days, 65c, Publix Revue, M-G-M M'tone News, Fox Silent News. Weather, cold and stormy. Rating— 135%). SALT LAKE CITY, UTAH.— Capitol The- atre, 7 days, 50c, News Events and Stage Act. Weather, unsettled. Rating — 90%. AD TIPS — Vidor, Houston girl, and Beery, and fact that this is a talkie are best selling points. Title, with explanation that story is taken from Tong War, good exploitation point. Appeal is to young people and adults. — Kirby Theatre, George Baker, Mgr., Houston, Tex. Exploit what goes on behind walls of inner temples of ancient secret orders of Chinese tongs. White woman among yellow men. Mys- teriously attracted to sinister, secretive Chinese. Audience appeal : all classes. — Management Saenger Theatre, New Orleans, La. Played up mystery angle. Billed mystic all- talking melodrama, with thrills from start to finish. White woman among yellow men . . . sinister . . . secretive. Come learn her fate. Audience appeal : all classes. — Melba Theatre, Harl A. Wolever, Mgr., Dallas, Tex. Play up title first talkie of Beery. Grownups attracted and youngsters find it over their heads. — Capitol Theatre, Jess Day, Mgr., Des Moines, Iowa. Weird struggle for mastery of Chinatown through tono- wars. Powerful love story also mentioned. Beery and Vidor played up because of excellent performances. Appeal : all ages and classes. — Colonial Theatre, L. B. Cool, Mgr., Akron, O. Successfully exploited as Beery's first all- talker. Oriental mystery and adaption of "Tong War" not overlooked in ad. Audience appeal : general. — Riviera Theatre, Ray Jones, Mgr., Omaha, Nebr. Exploit Beery as star. N. Y. Chinatown as background feature. Audience appeal : for all ages. — Vincent P. McFaul, Mgr., Buffalo The- atre, Buffalo, N. Y. Exploited fast action, mystery, all-talking an- gle, dramatic thrills. Audience appeal : adults. — Capitol Theatre, George E. Carpenter, Mgr., Salt Lake City, Utah. Clear The Decks (U.) MINNEAPOLIS, MINN.— Pantages The- atre, (1,575), 7 days, 25c-50c-75c, 5 Acts Vaud., Pathe Sound News. Weather, fair. Rating — 60' ! . A pril 6 19 29 1105 Clear The Decks— Cont. AD TIPS — Denny given biggest exploitation with talking and sound effects running second. Audience appeal : all ages and classes. — Pan- tages Theatre, E. C. Bostick, Mgr., Minneapolis, Minn. Close Harmony (Par.) KANSAS OlTY, MO.— Newman Theatre 2,000), 7 days, 25c-60c, Publix Presentation, Phil Baker & Frank Crumit. Selected News. Weather, fair. Rating— 110%. PORTLAND, ORE.— Portland Theatre (3,- 068), 7 days, 25c-60c, Publix "Crinoline Vs. Jazz," "Kisses" (Par.), Par. News. Weather, rainy. Rating— 120%. SEATTLE, WASH.— Seattle Theatre (3,- 150), 7 days, 25c35c-50c-60c, Par. News, Publix "Volcano" Stage Unit. Weather, rainy. Rating— 110%. AD TIPS — Played up as all-talking, dancing picture of syncopated romance and red hot jazz. Rogers and Carroll also exploited. The line "You'll cheer yourself hoarse when you hear Buddy play half a dozen instruments and sing," used in newspaper ad. Audience appeal : all classes. — Newman Theatre, Holden Swiger, Mgr., Kansas City, Mo. Exploit stars in first all-talkie. Play up sing- ing, dancing features, fine cast, back stage an- gles, etc. Sure winner. Appeal : all classes. — Seattle Theatre, Robert Blair, Mgr., Seattle, Wash. Exploit singing and talking. Rogers-Carroll love drama. Held strong juvenile appeal. Thurs- day 9 p. m. inaugurated Whoopee Nite. In- creased attendance. — Portland Theatre, Charles Pincus, Mgr., Portland, Ore. Cohens And Kellys In Atlantic City (U.) JACKSONVILLE, FLA.— Palace Theatre (1,300), 7 days, 25c-50c, 4 Vita. Acts. Pathe Sound News. Weather, fair ; two days rain. Rating— 75' ! . MILWAUKEE, WIS.— Alhambra Theatre (2,000), 14-days, 25c-50c, "Early to Wed" (U.), Oswald Cartoon, Int'l News. Weather, fair. Rating— 110%. CHATTANOOGA, TENN.— State Theatre (925), 7 days, 40c-50c. Weather, fair and warmer. Rating— 97%. SYRACUSE, N. Y. — Empire Theatre (1,- 700), 7 days, 25c-40c, Presentation, 2 M'tone Acts, Comedy, Fox M'tone & Int'l News. Weather, fair. Rating— 135%. AD TIPS — Exploit sound comedy with Sid- ney making "whoopee." Play up bathing beauty contest. Printed telegrams from Sidney distrib- uted, telling of big time at famous resort and announcing beauty contest. Appeal to all classes. — State Theatre, Chattanooga, Tenn. Exploit bathing beauty sequence. Also Jew- ish-Irish angle. Audience appeal : all who like comedy.— New Empire, Albert P. Kaufman, Mgr., Syracuse, N. Y. Exploited former Cohen-Kelly stories and work of George Sidney as star. Appeal also made on first issue Pathe sound news played here. Audience appeal: general.— Palace The- atre, John L. Crovo, Mgr., Jacksonville, Fla. Use names of cast; stress the line, "Funnier than Ever Because They Talk." Audience ap- peal : patronage composed mostly of Jewish peo- ple. During this week before Easter, good showing picture made is attributed to appeal it has to Jewish people.^-Alhambra Theatre, Har- ry Wren, Mgr., Milwaukee, Wis. Conquest (W.B.) DES MOINES, IA.— Strand Theatre (1,096), 4 days, 20c30c, "Collegians" (U.), Para. News. Weather, pleasant. Rating— 90%. OMAHA, NEBR.— Rialto Theatre (2,247), 7 days, 25c-50c, Laurel & Hardy Comedy (M- G-M), Ruth Etting Vita. Short, Par. News. Weather, fair. Rating — 65%. SALT LAKE CITY, UTAH.— Victory Theatre. 7 days, 35c-50c, News, Vita. Acts. Weather, unsettled. Rating — 90%. AD TIPS — Play up antarctic expedition and tie up with publicity given it. Picture has general appeal altho older people seemed especially attracted to this feature. — Strand Theatre, George Watson, Mgr., Des Moines, Iowa. The South Pole flight theme timely. Tied up with Hearst's "Bee-News" here in ad- vertising since paper was running daily ac- counts of Wilkins flight. Played up picture as all-talker on 100 per cent sound program. Au- dience appeal : all classes, especially thrill seek- ers.-— Rialto Theatre, John Howard, Mgr., Omaha, Nebr. Exploit 100 per cent talkie, adventure in air, human interest and romance. Audience appeal : all classes. — Victory Theatre, Ray Hendry, Mgr., Salt Lake City, Utah. Desert Nights (M-G-M) ALBANY, N. Y.— Mark Strand Theatre, (2,000), 6 days, 35c-50c, Two Vita. Acts, Fox M'tone News. Weather, variable. Rating— 75%. SAN ANTONIO, TEN. — Texas Theatre, (3,000), 7 days, 25c-60c, Publix Act, "Oh Teacher," orchestra, Vita. Shorts, Para. News. Weather, fair and warm. Rating— 75' . JACKSONVILLE, FLA.— Florida Theatre, (2,200), 3 days, 25c-60c, 4 Acts stage show, Fox M'tone News, Para. News. Weather, rainy. Rating— 70' < . CEDAR RAPIDS, IA.— Capitol Theatre, (1,957), 3 days, 10c-50c, "Now and Then," (Para.), Para. News, "Frivolities of 1929," home talent. Rating — 85%. CANTON, O.— Loew's Theatre, (2,025), 4 days, 25c-50c, Five acts Loew's Vaud., Fox M'tone News, Topics of the Day. Weather, unseasonably warm. Rating— 100' { . DES MOINES, I A.— Capitol Theatre, (1,700), 7 days, 25c-50c, Publix unit, "Blue Grass," "Yo Te Arao," song number on Public Address System, Fashion News, Para. News. Weather, pleasant. Rating— 120%. SAN FRANCISCO, CAL.— Loew's Warfield Theatre (2,671), 35c-65c, Fanchon-Marco pre- sentation, "Songs I Love Idea," Fox M'tone News. Weather, fair, sunny. Rating— 100%. PORTLAND, ORE.— Fox Broadway The- atre (1,912), 7 days, 25c-60c, F. & M. "Art Objects," G. Stoll, Stage Band, Fox News. Weather, rainy. Rating— 105%. Desert Nights — Cont. ST. LOUIS, MO.— Loew's State (3,300), 7 days, 25c-65c, Charley Chase Sound Comedy, Van & Schenck, William O'Neal, Orchestra & Organ solo. Rating— 90%. BIRMINGHAM, ALA.— Empire Theatre (1,000), 6 days, 25c-40c, "We Faw Down," M-G-M News. Weather, fair, mild. Rating— 103%. SEATTLE, WASH.— Fox Fifth Avenue Theatre (2,750), 7 days, 25c-35c-50c-60c, "Fur- nace Trouble," Fox M'tone News, Fanchon & Marco Stage Unit. Weather, rainy. Rating— 95%. RICHMOND, VA.— Loew's Theatre (2,200), 2 Vita. Acts, Fox & M-G-M News, Organ. Rating— 90%. AD TIPS — Exploited with both name of picture and presentation, that it was all-talkie. Fox talkie film also played up and special notes of beauties appearing in presentation as was the orchestra. Audience appeal : all classes and acres. — Loew's Warfield Theatre, Dick Spier, Mgr., San Francisco, Calif. Gilbert in desert story is key to its exploita- tion. Stress him particularly where he has good following. Audience appeal : all classes, principally younger element. — Capitol Theatre, Herbert D. Grove, Mgr., Cedar Rapids, la. Go strong on name of Gilbert and idea of new type of rolle for him. x\ctio>n story, providing plenty of thrills from life on desert. Don't forget sound accompaniment. Audience appeal : high school age and above. — Loew's Theatre, Russell Bovim, Mgr., Canton, Ohio. Lovely theme song, romantic story featured as well as stars. Seemed to draw largely young people. — Capitol Theatre, Jess Day, Mgr., Des Moines, la. Gilbert always great drawing card. Feature sensational diamond robbery and dramatic work of Gilbert, Torrence, Nolan. Play film story as being out of ordinary. Audience appeal : all classes, especially women and younger generation. — Texas Theatre, William C. O'Hara, Mgr., San Antonio, Texas. Exploited Gilbert throughout newspaper ad- vertising. Audience appeal : all classes. — Mark Strand Theatre, Thomas Clark, Mgr., Albany, N. Y. Exploit Gilbert in new role ; also Torrence and Nolan, who made hit with Chaney. Unique theme appeals to everyone, all classes. — Loew's Theatre, Harold S. Evans, Mgr., Richmond, Va. Romance and African nights played up. Au- dience appeal : all ages. — Fox Broadway The- atre, Floyd Maxwell, Mgr., Portland, Ore. Played up Gilbert to attract local following and fact that it was sound picture. Audience appeal : from high school age up. Women es- pecially like Gilbert. — Loew's State Theatre, St. Louis, Mo. Exploit Gilbert and others in cast ; play up as tempestuous romance of desert. Tease on love angles. Audience appeal : younger element and adults. — Fifth Avenue Theatre, James Q. Clem- mer, Mgr., Seattle, Kash. Exploited Gilbert. Torrence local favorite plus new type of thriller in exotic setting. Au- dience appeal : all ages. — Empire Theatre, Tom Allen, Manager, Birmingham, Ala. WHO are the writers of Record Smashers? are the directors of Record Smashers? are the titlers of Record Smashers? 1106 Motion Picture N e tv s Diplomats, The (Fox) SAN ANTONIO, TEX.— Majestic Theatre (1,700), 7 days, 25c-60c-75c, Pathe News, Chick Sales in "They're Coming to Get Me," "Napol- eon's Barber" (Fox), Fables, Fox M'tone, 5 Acts Vaud. Weather, fair and warm. Rating— 80%. AD TIPS — Will furnish great diversion from regular feature film. Feature names of stars, as all are good box office attractions, especially Clark & McCullough, known to vaud. as well as screen fans. They are a riot. Audience ap- peal : all classes, notably those who enjoy eccen- tric comedy. — Majestic Theatre, Raymond M. Willie, Mgr.. San Antonio, Tex. Divine Lady, The (F.N.) NEW YORK CITY, N. Y.— Warner's The- atre (1,360), 7 days, $l-$2, two shows a day; three Sat. & Sun. Vitaphone shorts. Weather, cool and rain. Rating— 128 3/5%. Doctor's Secret, The (Par.) GRAND RAPIDS, MICH.— Majestic The- atre, (1,150), 7 days, 35c-50c, Orchestra, Para. Shorts, Para. News. Weather, clear, warm. Rating— 95%. OTTAWA, ONT.— Regent Theatre, (1,225), 6 days, 25c-60c, Orchestra Overture, "Just One Word," Laurel & Hardy in "Big Business,' M'tone News. Weather, Fine. Rating — 98%. AD TIPS — Mention picture is from Barrie's "Half an Hour." Splendid dialogue, won- derfully acted by cast. Audience app?al : adults who take their entertainment seriously. — Regent Theatre, Ray Tubman, Mgr., Ottawa, Out. Domestic Troubles (W.B.) SPRINGFIELD, O.— Warner Theatre, (1,500), 3 days, 10c-15c-25c-30c-50c. "Horse Shy, 5 Acts Keith Vaud. Rating— 45' \ . Dream Of Love (M-G-M) VANCOUVER, B. C— Strand Theatre, (1,800), 6 days, 25c-50c, Fanchon Marco Acts, Jackie Sanders & His Band, Fox News. Weather, fine. Rating— 90%. DES MOINES, IA.— Strand Theatre,' (1,096), 3 days, 20c-30c, "Let Him Loose" (Par.) Weather, pleasant. Rating— 90%. SCHENECTADY, N. Y.— Proctor's Theatre (3,000), 3 days, 25c-35c-50c, 5 Vaud. Acts, 1 M-G-M M'tone Vaud. Act, Pathe News. Weather, fair. Rating— 95%. AD TIPS — Joan Crawford has fol- lowing and was given lead in news space. Picture had general appeal. — Strand Theatre, George Watson, Mgr., Des Moines, la. Featured Crawford, also Asther, Pringle. Used to good effect name of Niblo. Advertised it as real screen event.— Strand Theatre, D. P. Dewees, Mgr., Vancouver, Can. Played up Crawford as star of "Dancing Daughters," likewise Asther to lesser degree. — Proctor's Theatre' Schenectady, N. Y. Do Your Duty (F.N.) BALTIMORE, MD.— Hippodrome Theatre (2,500), 6 days, 20c-55c, Pathe News, Bert Smith Players in "Broadway Higgins," Vaud. Acts, Chorus, "A Day's Pleasure. Holy Week hurt very much. Weather, mild and clear with some rain. Rating— 30%. AD TIPS — Exploit Murray's name in big type and that he is supported by Dawson. Briefly outline plot as tricked by a bobbed haired bandit while the crooks make a big haul. But does he get his man? Just watch Charlie in fun- Do Your Duty — Cont. niest picture he ever made. Audience appeal : to all Murray fans and particularly to family trade. — Nat Keene, Mgr., Hippodrome Theatre, Baltimore, Md. Dry Martini ( Fox ) ANN ARBOR, MICH.— Michigan Theatre (2,200), 3 days, 10c-50c, Stage Presentation, "Beauties Beware" (Educ), Int'l News. Weath- er, rainy and cool. Rating— 60%. PROVIDENCE, R. I.— Majestic Theatre (2,200), 7 days, Fox M'tone News, Jack North on Vita. Weather, most unsettled. Rating— 85' i (double feature). AD TIPS — Astor's name worth money here, and might exploit fact that this presents her in unusual casting. However, it is so unusual that it will not go over with some of her fans. Au- dience appeal : general. — Michigan Theatre, Ann Arbor, Mich. Duke Steps Out, The (M-G-M) CLEVELAND, O.— Allen Theatre, (3,300). 7 days, 30c-60c, "Big Business" (M-G-M), Fox M'tone News, Vita. Acts. Weather, fair. Rating— 100%. LITTLE ROCK, ARK.— Capitol Theatre, (1,400), 3 days, 15c-60c. Weather, fair and warm. Rating— 150%. DALLAS, TEX.— Palace Theatre, (2,350), 7 days, 25c-60c, Publix presentation, Beaux Arts Frolic and Jimmy Ellard, Vita. Act, Jack Haley, Par. News. Promenade of Fashion style show presented each evening with regular program. Weather, fair. Rating— 125%. NORFOLK, VA.— Norva Theatre, (1,800), 6 days, 35c-50c, Fox M'tone News, Silent Comedy. Weather, fair. Rating — 125%. WINSTON-SALEM, N. C— Carolina The- atre, (2,600), 3 days, 35c-50c, 3 Vita. Acts, Fox M'tone News. Weather, clear and rain. Rating— 100' , . ATLANTIC CITY, N. J.— Ventnor Theatre ( 500), 5 days, 30c-40c, George Dewey Washing- ton (M-G-M), Topics, and Fables (Pathe). Weather, moderate and generally fair. Rating — 200% (Initial picture with new sound installation). AD TIPS — Exploited as collegiate offering; devoted entire distribution of hand bills to colleges and schools. Billed as portrayal of younger generation. Exploitation limited and unneccessary due to style show which was heavily billed and of much local interest. Hand bills played up fact that it was a Haines and Crawford picture which was enough to bring younger set in. Audience appeal: juvenile, college set. — Greater Palace, Ernest W. Morri- son, Mgr., Dallas, Tex. Featured Haines strong and type of picture portrayed, stressing it as romance of modern youth. Audience appeal : everybody, everywhere. Special Policy At Hipp With "Syncopation" WITH the premiere of "Syncopa- tion," Radio talkie, a special policy will be adopted by the New York Hippodrome, RKO house, on Saturday, April 6. Presentation will be first run and aside from picture the bill will have Vincent Lopez and Or- chestra. There will be no change in prices. When the Cameo, another RKO house in N. Y., went sound last Satur- day, a midnight show was inaugurated. Duke Steps Out — Cont. — Allen Theatre, Fred Clarv, Mgr., Cleveland, Ohio. Feature Haines, talking angles, with no special emphasis, Haines reputation sufficient to draw. — Norva Theatre, Norfolk, Va. Popularity of star and smashing prize-fight scene ; also Crawford in leading feminine role, best exploitation angles. Audience appeal : all ages and classes, particularly young people. — Ventnor Theatre, Wayne W. Leyrer, Mgr., At- lantic City, N. J. Dummy, The (Par.) NEW ORLEANS, LA.— Loew's State Theatre, (3,285), 7 days, 25c-50c, 5 Acts Loew Vaud., Fox M'tone News. Weather, fair and warm (Holy Week). Rating — 90%. TULSA, OKLA.— Ritz Theatre, (2,000), 7 days, 35c-50c, 2 Act talkie, Par. News. Weather, fair. Rating — 85%. TACOMA, WASH. — Rialto Theatre. (1,350), 7 days, 10c to 50c, Fox Talkie "Friend- ship," "Mayor of Jimtown," (M-G-M), Chase Comedy, Fox M'tone News. Weather, bad. Rating— 75%. AD TIPS — Feature big laughs, heart throbs in this all-talkie that make grown-ups applaud and kids cheer. Chatterton and Pitts good drawing cards. — Loew's State Theatre, Rodney Toups, Mgr., New Orleans, La. Fancy Baggage (W.B.) LOS ANGELES, CAL.— Loew's State The- atre (2,418), 7 days, 35c-50c-60c-75c-$1.00. Fan- chon & Marco "Sweethearts" Idea, Rube Wolf, Laurel- Hardy Comedy. "Liberty," Fox M'tone News. Weather, fine. Rating — 80%. JOLIET, ILL.— Princess Theatre (960). 1 day, 15c-35c, Comedy, News. Weather, fair. Rating — 90%. AD TIPS — Exploit beautiful women and handsome men in tale of rum runners. Feature it as whirlwind of action with Ferris, Loy and Fawcett. Audience appeal : to those who seek excitement. — Princess Theatre, Patrick Mc- Manus, Mgr., Joliet, 111. First Kiss, The (Par.) OTTAWA, ONT. — Rex Theatre, (900), 3 days, 15c-20c, Pathe News, "Duck Out," "Scarlet Arrow." Weather, fair. Rating — 85%. Gaucho, The (U.A.) OTTAWA, ONT.— Fern Theatre, (750), 3 days, 10c25c, "Merrymakers," "Eagle of the Night" serial. Weather, fair. Rating — 90' < . AD TIPS — Fairbanks and his name is still worth emphasis as a film celebrity. Audience appeal : All classes and all ages. — Fern Theatre, C. Robertson, Mgr., Ottawa, Ontario. Gang War (RKO) SPRINGFIELD. OHIO— Majestic Theatre (950), 6 days. 25c-40c. Shorts, "Post Mortems," Par. News, 2 M'tone Acts. Weather, warm. Rating — 40%. Geraldine (Pathe) NEW ORLEANS, LA.— Orpheum The- atre, (2,200), 7 days, 25c-50c. 5 Acts RKO Vaud., Fox M'tone News, Par. News. Weather, fair and warm. (Holy Week). Rating — 87' - . AD TIPS — Tarkington big drawing card and ads must feature fact that he wrote story. — Orpheum Theatre, Vic Meyer, Mgr., Nov Orleans, La. April 6 , 19 29 1107 Ghost Talks, The (Fox) ANN ARBOR, MICH.— Wuerth Theatre (777), 7 days, 10c-50c, 3 M'tone Acts, Rooney 6 Brent, Beatrice Lillie, & Joe Cook, Fox M'tone News. Weather, cool, unsettled. Rating— 105%. AD TIPS— Play up fact that everyone talks in "Ghost Talks." Besides usual spook stuff, it is chance to see how much more effective sound makes it. Ddh't neglect to push Twelvetrees as one of screen's most dainty blonde beauties. Our audiences seemed to think she was more than all there. Audience appeal : all classes. — • Wuerth Theatre, Ann Arbor, Mich. Give And Take (U.) OMAHA, NEBRA.— World Theatre (2,- 500), 7 days, 2Sc-50c, 5 Acts Pan Yaud., Fox News. Weather, fair. Rating— 75' i . AD TIPS — Title to this one is drawback, but can be partly overcome by use of Hersholt's and Sidney's names. Play up comedy angles of picture, smothered by title. Audience appeal : general. — World Theatre, Ralph Goldberg, Mgr., Omaha, Nebr. Godless Girl, The (Pathe) SAN FRANCISCO, CAL.— Granada The- atre (2,900), 7 days, 25c-50c, Publix Presenta- tion, Stage Presentation of Brooke Johns, "The Stars," Par. News, Symphony Orch. Rating— 105r^ (2nd week). SAN FRANCISCO, CAL.— St. Francis Theatre (1,435 ), 7 days, 25c-50c, M-G-M News. Weather, fair, sunny. Rating— 90%. CEDAR RAPIDS, I A.— Capitol Theatre ( l,- 957), 4 days, 10c-50c, "Rendezvous" Public stage show, M'tone News. Weather, good. Rating— 80%. BUFFALO, N. Y.— Century Theatre (2.100), 7 days, 65c, M'tone News, M-G-M News, K.-A. Yaud. Cold and stormy. Rating— 145 %. AD TIPS — Cartoons from play. Exploited all-talkie and comedy. Special "Whoopee Hour" on Monday at 9:30 advertised. Audience ap- peal : all classes. — Granada Theatre, Leon Le- vey, Mgr., San Francisco, Cal. Special notice given this was second and last week and that public should hurry to see it. Special names of stars in picture in ads. each day. Appeal to all ages and classes. — St. Fran- cis Theatre, Jos. Sterling, Mgr., San Francisco, Cal. Exploit De Mille's newest personally directed film, and dramatic sound and dialogue. Audi- ence appeal for all high school students. — John Carr, Mgr., Century Theatre. Exploited as drama of youth of today. Also emphasize it as talkie put "on with DeMille lav- ishness. Audience apj>eal : general, to all class- es.— Capitol Theatre, Herbert D. Grove, Mgr., Cedar Rapids, la. Great White North, The (Fox) VANCOUVER, B. C— Dominion Theatre (800), 3 days, 25c-50c, Local Hawaiian Troupe, Par. News. Weather, fair with some rain. Rating— 110% (double feature). AD TIPS — Featured as program for chil- dren and adults, educational. Actual authentic motion pictures of hazards of Polar regions. Contains real drama. Audience appeal : boys and girls of high school age, adults fond of au- thentic pictures of out-door adventure. — Do- minion Theatre, I. Akrey, Mgr., Vancouver, B. C. Greyhound Limited (W.B.) CHATTANOOGA, TENN.— Rialto Theatre (800), 3 days, 25c-35c, "Collegians" (U.), News. \\ eather, fair and warmer. Rating— 92%. John Gilbert, the popular idol of thousands of fans, arul whose latest is "Desert Nights," snatches a fen moments of leisure between pic- tures for Metro Greyhound Limited — Cont. CANTON, a— Strand Theatre (750), 7 days, 20c-40c, No stage presentation, Sennett all- talking comedy (Educ), Easter Novelty film in color, Pathe Sound News. Weather, unseason- ably warm. Rating — 1087r. BALTIMORE, MD.— Rivoli Theatre (1,- 981), 6 days, Fox M'tone, Pathe Sound News, Phil Baker, Stella Mahew, Mai Hallett (Vita, talkie shorts), "At the Dentist's" (Pathe all- talking comedy). Holy Week hurt very much. Weather, mild, clear with some rain. Rating — 40%. TAMPA, FLA.— Strand Theatre (800). 4 days, 15c-35c-40c, Vita. Act, Int'l News. Weath- er, fair, warm. Rating— 90' < . BUFFALO, N. Y.— Great Lakes Theatre (3,- 000), 7 days, 65c-85c, M'tone News, Fox Silent News. Cold and stormy. Rating— 125' I AD TIPS — Exploit Blue in thrilling railroad story of love and revenge. Appeal to all classes. — Rialto Theatre, Chattanooga, Term. Another Damon and Pythias story, this time in form of engineer and fireman on crack train. Play up name of Blue strong, feature thrills of railroading, etc. Action and sound accompani- ment worthy of mention. Audience appeal : good family picture, especially good for boys. — Strand Theatre, Joe Calla, Mgr., Canton, O. Play up action, adventure on railroad and great outdoor melodrama. Audience appeal : good for all ages. — Great Lakes Theatre, Law- rence P. Stuart, Mgr., Buffalo, N. Y. Tells them to get ready to see record run of love, laughs, thrills. Talking picture in which beautiful blonde "two times" two engaging young men. Audience appeal : all classes of railroad workers and to all fans of Murphy and Blue. Has great romance appeal. — Frank Price, Jr., Mgr., Rivoli Theatre, Baltimore, Md. Hardboiled (RKO) UTICA, N. Y.— Gaiety Theatre (1.700), 3 days, 35c-50c, 5 Keith Vaud. Acts, Int'l News. Weather, rain, warm. Rating— 94%. Haunted House (F.N.) ATLANTIC CITY, N. J.— Stanley Theatre (1,999). 3 days, 40c-50c. Hillbillies (Vita.), Ryan Sisters (Vita.), Par. News. Weather, fair. Rating— 85%. Haunted House — Cont. PORTLAND, ORE.— Oriental Theatre (1,- 600), 7 days, 25c-35c, Chick Sales Vita., Frazier Stock, Pathe Sound News. Weather, rainy. Rating — 120%. AD TIPS — Exploit hilarious comedy in fast- moving mystery play. Play up Conklin. for lead- ing comedy and beautiful Todd, as well as num- ber featured players in cast. Audience appeal : all ages and classes. — Stanley Theatre, Joseph Jordan, Mgr., Atlantic City, N. J. Hearts In Dixie (Fox) CLEVELAND, OHIO.— Hippodrome, (4,- 500), 7 days, 25c-50c, "Happy Birthday," Fox News. Weather, fair. Rating— 100%. (2nd week). LOS ANGELES, CAL.— United Artists The- atre (2,100), 5 days, 35c-50c-65c, C. Sharpe Stage Revue, M'tone Shorts, M'tone News. W eather, fine. Rating— 85%. (3rd week). AD TIPS — Size of cast, novelty of all-col- ored cast, chorus, songs and heart interest all featured in ads. — Hippodrome Theatre, Win. Watson, Mgr., Cleveland, O. Heart To Heart (F.N.) VANCOUVER, B. C— Dominion Theatre (800), 3 days, 25c-50c, Local Hawaiian troupe, Par. News. Weather, fair, some rain. Rating— 95%. Heart Trouble (F.N.) JOLIET, ILL.— Princess Theatre ('960), 3 days, 15c-35c, Comedy, News. Weather, fair. Rating — 90' , . AD TIPS — Exploit Langdon as laugh-maker in love. Audience appeal : for all who like com- edies.— Princess Theatre, Joliet, 111. Hey, Rube (RKO) SAN ANTONIO, TEN.— Princess Theatre, (1,300), 4 days, 25c-35c, Comedy, Int'l News. Weather, fair and warm. Rating— 50%. AD TIPS — Picture lends itself to one ex- ploitation— that of carnival. Audience appeal: limited to those who enjoy circuses and car- nivals.— Princess Theatre, J. S. McSween, Mgr., San Antonio, Tex. His Captive Woman (F.N.) KANSAS CITY, MO— Mainstreet Theatre, (3,067), 7 days, 35c-60c, Orpheum-Keith Vaud. Weather, fair. Rating— 120' \ . WINSTON-SALEM, N. C— Auditorium Theatre, (1,600), 3 days, 35c-50c, RKO Racing Blood Short, M'tone Act. 1 Act Vaud., Pathe News. Weather, clear and rainy. Rating — 85' r. AD TIPS — Sills and Mackaill played up as stars of "The Barker" in another triumph. Mackail being featured as "any man's woman" and Sills as "no woman's man." Strangeness that two should find love on desert island also was played up, along with a sketch of them on island. Audience appeal : all classes. — Main- street, Lawrence Lehman, Mgr., Kansas Citv, Mo. Homecoming (Par.) PROVIDENCE, R. I.— Strand Theatre, (2,200), 7 days, 15c-50c, Strand Pictorial. Weather, mostly unsettled. Rating— 85% (double feature). AD TIPS— Should be billed as drama of life portrayed in stark, direct, imaginative style. Audience appeal: general. — Strand The- atre, Ed Reed, Mgr., Providence, R. I. 1108 M o t i o n Picture News In Old Arizona (Fox) SALT LAKE CITY, UTAH.— Par. Em- press, 7 days, 35c-50c, News. Weather, un- settled. Rating— 95%. AD TIPS — First all talking out-door picture; filmed in Southern Utah, of great interest to In- termountain section ; also magnificance of scenery of Zion National Park. Audience ap- peal : all ages and classes. — Empress Theatre, Salt Lake City, Utah. Iron Mask, The (U.A.) LOS ANGELES, CAL.— Carthav Circle Theatre (1,650), 7 days, 75c-$1.00-$1.50, Elinor's Orchestra, M'tone Shorts, M'tone News. Weather, fine. Rating— 200% (3rd week). PORTLAND, ORE.— United Artists Theatre (957), 7 days, 25c-60c, Gus Edwards Revue, T. S. Color, M-G-M News. Weather, rainy. Rating— 100% (3rd week). SAN FRANCISCO, CAL.— California The- atre (2,358), 7 days, 25c-50c, Publix Presenta- tion, Cartoon, Fox News. Weather, sunny. Rating— 140%. TACOMA, WASH. — Pantages Theatre (1,500), 7 days, 25c-50c, 5 Acts Pantages Vaud.' Int'l News. Weather, bad. Rating— 90%. TAMPA, FLA.— Weather, fair, warm. Vic- tory Theatre (1,000), 7 days, 25c-50c-60c, Vita. Acts, M'tone News. Rating— 90%. MINNEAPOLIS, MINN.— State Theatre (2,300), 7 days, 25c-35c-60c, Stage Show, Or- gan, Stage Band, Fox M'tone, State Digest. Weather, fair. , Rating— 42 3/4% (2nd week). NEW YORK CITY, N. Y. — Rivoli Theatre (2,200), 7 days, 35c-50c-75c-85c-$l.O0, Par. Shorts, Selected News. Weather, cool and rain. Rating— 100 9/10% (5th week). AD TIPS — Exploited fact that picture similar to "Three Musketeers" and stated, "Here at last." Audience appeal : all ages and classes. — California Theatre, Nat Holt, Mgr., San Fran- cisco, Cal. Exploited film as being held over second week Three Musketeers," with wonderful settings, thrilling situations. Dumas name help in pub- licity as many readers enjoy his novels. Good for all classes and ages. — George B. Peck, Mgr., Victory Theatre, Tampa, Fla. Exploited film as being held over second week due to public demand. Fairbanks and romantic an^le of photoplay given prominent display. Universal appeal to all ages and classes. — State Theatre, G. E. Greene, Mgr., Minneapolis. Minn. , Jazz Mad (V.) BALTIMORE, MD.— New Theatre (1,600), 6 days, 25c-50c, Fox M'tone, Fox Silent News, "Happy Birthday" (Fox talkie), "Smart Step- pers" (Educ). Holy Week hurt. Weather, mild, clear, with some rain. Rating— 45%. AD TIPS — If you can synchronize this, ad- vertise with sound and effects, emphasize Her- sholt as screen's greatest character actor in his greatest picture. Play up as smashing big pic- ture of pasion, pathos, brilliant triumph that will lift them to new plane of emotion. Audi- ence appeal : all who are musically inclined should enjoy this and romance will interest and hold many others. — William E. Stumpf, Mgr., New Theatre, Baltimore, Md. Jazz Singer (W.B.) BOISE, IDA.— New Pinney Theatre (1,200), 4 days, 15c-25c-35c-50c, Vita. acts. Weather, threatening. Rating— 115%. Ina Clmre — one of the lovely ladies of the stage. She arrived in Hollywood last week. Pathe plans for her debut in talking pictures, her first vehicle to be announced soon Kid Gloves (W.B.) ATLANTIC CITY, N. J.— Earle Theatre (2,200), 4 days, 25c-35c, 5 acts vaud, orchestra, Pathe News. Weather, generally fair and mod- erate. Rating— 125%. TACOMA, WASH.— Blue Mouse Theatre (601), 7 days, 25c-50c, "The Bride's Relations" (Educ), Fox M'tone News, 3 Vita acts, Pathe Review. Weather, bad. Rating— 95%. CLEVELAND, OHIO— State Theatre (3,- 400), 7 days, 30c-60c, "Thin Twins" (M-G-M), Fox M'tone News. Weather, fair. Rating— 80%. PORTLAND, ORE.— Music Box Theatre (1,387), 7 days, 25c-50c, "Whirls and Girls" ( Educ.) , Vita. acts. Rating— 125%. AD TIPS — Emphasized this as gangster talkie. Audience appeal : for young and old who enjoy excitement. — State Theatre, Sanford Far- kus, Manager, Cleveland, O. Exploited crookdom end and Nagel and Wil- son as pioneers of talkies. Audience appeal : all classes. — Blue Mouse Theatre, Ned Harris, Manager, Tacoma, Wash. Thrilling "talking" drama. Played up fact Nagle and Wilson co-starred. Universal audience appeal. — Music Box Theatre, Andrew Saso, Manager, Portland, Ore. King Cowboy (Fox) CANTON, O.— Valentine Theatre, (811), 4 days, 15c-25c, No presentation, Comedy, Pathe News. Rating— 100%. AD TIPS — The play is on name of Mix and Tony. Also go strong on action and thrills. Audience appeal : family picture, especially attractive to younger boys and those who enjoy outdoor action. — Valentine Theatre, Joe Calla, Mgr., Canton, Ohio. King Of Kings (Pathe) SALT LAKE CITY, UTAH— Gem Theatre, 7 days, 25c-35c, News, Utah Scenic. Weather, unsettled. Rating— 100%. MACON, GA.— Capitol Theatre (1,000), 2 days, 25c-30c, comedy, news reel. Weather, fair. Rating — 80%. Just Off Broadicay (Chester fid) PROVIDENCE, R. I.— Strand Theatre, (2,200), 7 days, 15c50c, Strand Pictorial. Weather, mostly unsettled. Rating — 85% (double feature). Lady Be Good (F.N.) BOISE, IDAHO. — Egyptian Theatre, (1.200), 3 days, 10c-50c, "Circus Time" (Pathe), M-G-M News. Weather, fair. Rating— 95%. Lady Of The Pavements (U.A.) SEATTLE, WASH.— Blue Mouse Theatre (950), 14 days, 25c-35c-50c, Vita acts, Fox M'tone News. Weather, rainy. Rating — 85%. TAMPA, FLA.— Tampa Theatre (1,600), 4 days, 25c-50c-60c, talkie act, Par. News Review, organ. Weather fair warm. Rating— 101 %. NEW YORK CITY, N. Y. — Rialto Theatre (1,906), 7 days, 35c-50c-75c-85c-?l, Lupe Velez making personal appearance in song and dance offering, selected News, third and final week for star and feature. Weather, cool, rain. Rating— 107 3/10%. AD TIPS— Exploit Valez in singing and talk- ing feature, and let film carry itself. Audience appeal : adult classes. — Blue Mouse Theatre, John Hamrick, Manager, Seattle, Wash. Griffith name one of strongest cards to ex- ploit, but play up Valez. Plenty of heart inter- est and elaborate production. Good for all classes. — A. N. Roy, Manager, Tampa, The- atre, Tampa, Fla. Land Of Silver Fox (W.B.) DALLAS, TEX.— Old Mill Theatre (1.400) 7 days, 20c-35c, Three Vita. Acts, Pathe News. Weather, fair. Rating— 90%. AD TIPS— Exploited Rin-Tin-Tin, Wonder Dog in his first talking picture, and statement. He does everything and now he TALKS. Advertised as picture of Adventure and Thrills in Land of Romance. Hyams received due consideration in advertising copy. Audience appeal : all classes especially children. — Old Mill Theatre, A. R. Lever, Mgr., Dallas, Tex. Last Warning, The (U.) NEW ORLEANS, LA.— Tudor Theatre, (1,100), 7 days, (15-50c), 4 Acts Vita. Vaud.. Fox M'tone News. Weather, fair and warm. Rating— 100%. SALT LAKE CITY, UTAH— Pantages Theatre, 7 days, 35c-50c-$l. News, vaud. Weather, unsettled. Rating— 887c. JOLIET, ILL— Rialto Theatre (2,300), - 3- days, 25c-50c, Fox M'tone News, Herman Tim- berg's Stage Presentations. Weather, fair. Rating— 85%. AD TIPS— Contest to find girl in New Orleans who most resembles LaPlante awakened great interest in picture which was followed by ads stressing its spookiness, thrills, chills. — Management of Tudor Theatre. New Or- leans, La. Extreme mystery, thrills, chills, excitement exploited heavily. Audience appeal : practically all classes. — Pantages Theatre, Green Pember- ton, Manager, Salt Lake City, Utah. Exploit as all-talking mystery comedy with spooky angle giving it thousand thrills. La Plante's name worth exploiting in furnishing chills and laughs. Audience appeal : to those who like mystery stories. — Rialto Theatre Joliet, 111. Leatherneck, The (Par.) ATLANTA, GA.— Rialto Theatre, 6 days, 10c-15c-25c-40c, two Vita, acts, Fox M'tone News. Fair weather. Rating— 110%. April 6 , 19 2 9 1109 Let's Make Whoopee (Fox) TACOMA, WASH. — Colonial Theatre, (965), 7 days, Billy Dooley Comedy, Pathe Review, Fox News. Weather, bad. Rating — 80%. AD TIPS — Front with jazz decorations. Gave confetti and balloons to patrons. Audience ap- peal : younger set. — Colonial Theatre, Douglas Kimberley, Mgr., Tacoma, Wash. Letter, The (Par.) NEW YORK CITY, N. Y.— Criterion The- atre (861), 7 days, $l-$2, two shows a day, three Sat. and Sun, Par. short talkers, third week. Weather, cool and rain. Rating— 90%. Lingerie (T.-S.) SPRINGFIELD, MASS.— Bijou Theatre (1,000), 7 days, 25c-50c, Stage Fright, comedy short, Int'l News. Weather, fair, rainy. Rating — 50% (double feature). AD TIPS. — Exploit as drama of human hap- piness, in which man plays fair and woman does not. Advertisements read, "He met her on a Paris boulevard — and she was dressed in lin- gerie." Audience appeal : younger clement from high school age up. — Bijou Theatre, Al Anders, Manager, Springfield, Mass. Lion And The Mouse, The, (W.B.) SAN ANTONIO, TEX.— Empire Theatre, (1,550), 7 days, 25c-35c-50c. Vita. Shorts, Fox M'tone News. Weather, fair and warm. Rating— 70%. AD TIPS — Feature fact that film is based on great stage play. Also play up Barrymore — thrill of hearing his voice. McAvoy and Francis also good drawing- cards. Audience appeal : all classes. — Empire Theatre, Al Four- met, Mgr., San Antonio, Tex. Little Wildcat, The (W.B.) UTICA, N. Y.— Stanley Theatre (3,500) 3 days, 35c-50c, Public Presentation, "Flashes of Youth Review," M-G-M, Fox M'tone News. Weather, rain and warm. Rating— 85' < . RICHMOND, VA.— Byrd Theatre (1,600), Sennett Comedy, Vita, act, Pathe Sound News. Rating— 100%. Lone Wolf's Daughter (Col.) OKLAHOMA CITY, OKLA. — Liberty Theatre, (1,110), 7 days, 25c-35c-50c, M'tone News, Int'l News. Weather, fair. Rating— 85%. DALLAS. TEX.— Majestic Theatre, (2,680), 7 days, 25c-60c, Interstate Vaud, Fox M'tone News. Weather, fair. Rating— 100%. KANSAS CITY, MO.— Pantages Theatre, (2,166), 7 days, 25c-50c-75c, 5 Acts Vaud., Selected News. Weather, fair. Rating— 100%. MILWAUKEE, WIS.— Wisconsin Theatre (2,902), 7 days, 25c-75c, 5 acts vaud., Al Lyons, Fox News. Weather, fair. Rating— 70%. Lone Wolfs Daughter— Cont. SCHENECTADY, N. Y.— State Theatre (1,700), 6 days, 25c-35c-50c, 2 Vita. vaud. acts, Fox M'tone News. Weather, fair. Rating— 85%. ROCHESTER, N. Y.— Rochester Theatre, 7 days, 25c-35c-60c, 6 acts, Small Town Ram- bles, "Meet the Wife" (Vita.), Int'l News. Weather, clear, warm. Rating — 90%. JOLIET, ILL.— Rialto Theatre (2,300), 1 day, 35c-60c, 3 vaud. acts, "Dead Shot Dick" (comedy), Int'l News. Weather, fair. Rating— 100%. AD TIPS — Exploitation featured Lytell and film's mystery. Appeal : to all classes. — Liberty Theatre, Oklahoma City, Okla. Exploited Lytell talkie as Lytell has appeared in Dallas in person and was well received. Also played up mystery angle. Audience ap- peal : all classes. — Majestic Theatre, Sid Henry, Mgr., Dallas, Texas. Lytell played up as playing role of smooth mystery man and various sketches depicting stages of his career were used in newspaper advertising. Picture exploited as a talkie. Audience appeal : all classes. — Pantages The- atre, Louis Charnisky, Mgr., Kansas City, Mo. Tie up with series of Lone Wolf stories. Also use Lytell's name and fact that he talks. This is effective. Audience appeal : usual theatre goers. — Wisconsin Theatre, W. O. James, Manager. Exploited as thrill special with mystery angle. Advertised fascinating drama and mystery com- bined with romance. Featured use of television as new means for detecting crooks. Audience appeal : for all ages. — Rialto Theatre, Roy Rogan, Manager, Joliet, 111. Billed as another of popular Lone Wolf se- ries. Advance stories and ads went after Lytell. local following. Prestige alone carried show over. Audience appeal : all ages and classes. — Rochester Theatre, H. M. Addison, Manager, Rochester, N. Y. Ballyhooed it as another of Lytell's success- ful series, better than any previous, with added angle of romance. Made appeal to lovers of mystery stories. Audience appeal : general. — State Theatre, Schenectady, N. Y. Love And The Devil (F.N.) TOLEDO, O— Pantheon Theatre. (922), 7 days, 10c-25c-35c-65c, Pathe News, 2-reel comedy, Rice Sportlight, Song Novelty. Rating — 85%. LITTLE ROCK. ARK. — Caipitol Theatre, (1,400), 3 days, 15c-60c. Weather, fair and warm. Rating — 80%. CEDAR RAPIDS, I A.— Strand Theatre, (1,400), 4 days, 10c-35c, "The Old Barn" (Educ), M-G-M Acts, Pathe Sound News. Weather, good. Rating— 90%. OTTAWA, ONT.— Centre Theatre, (1,200), 6 days, 15c-40c, Orchestra Overture, "Wives Won't Weaken," Sportlight, Fox News. Weather, fair. Rating— 80%. LOUISVILLE, KY.— Rialto (3,000), 4 days, 30c-50c, Mercedes RKO vaud., Pathe Re- view, Pathe News. Weather, fair three days, rainy one day. Rating— 75%. Love And Devil — Cont. AD TIPS — Capitalized Sills' success in "Barker." Audience appeal : younger set. — Pantheon Theatre, Longdon Kumler, Mgr., Toledo, Ohio. Capitalize on Sills' name. Exploited this as showing "Sills in a dress suit." Picture also has exceptionally good music scores. Audience appeal : all classes and all ages. — Strand The- atre, Ray Swan, Mgr., Cedar Raipids, la. Sell through Sills solely. Audience appeal : more for adults but fairly good generally. — ■ Rialto Theatre, J. H. Boswell, Manager, Louis- ville, Ky. Loves Of Casanova (M-G-M ) NEWPORT NEWS, VA.— Rialto Theatre (873), 3 days, 25c-35c, comedy, Par. News. Weather, fair. Rating— 100%. AD TIPS— Play up Mosjoukine as "matinee idol of Europe." Emphasize elaborate scenery, color sequences. Audience appeal : nearly all classes. — Rialto Theatre, E. T. Crall, Manager, Newport News, Va. Lucky Boy (T.-S.) ALBANY, N. Y.— Mark Ritz Theatre, (1,146), 6 days, 25c-35c, 1 Vita. Act, Metro Comedy, Pathe Sound News. Weather, vari- able. Rating— 120%.. EVANSVILLE, IND. — Loew's Victory Theatre (2,300), 3 days, 25c-40c, 5 Acts Vaud, M-G-M News, Scenic, Local Talent Film. Weather, warm and fair. Rating— 98%. OTTAWA, ONT.— Imperial Theatre, (1,- 200), 6 days, 15c-50c, "The Persian Market," Montagu Love in "Character Impersonations." Weather, fair. Rating— 110%. AD TIPS — Plugged Jessel in first singing- talking and musical picture flooded Jewish sec- tion of city with window cards and throw- aways. Used loud seaker in front attracting passersby. Audience app.-al : all classes. — Mark Ritz Theatre, Charles Smakowitz, Mgr., Albany, N. Y. Making The Grade (Fox) ROCHESTER, N. Y.— Fay's Theatre, 7 days, 25c-30c-50c, "Don't Lean on Bell,' (Vita.), Fox News. Weather, clear and warm. Rating— 95%. AD TIPS— Recalling success of "In Old Ari- zona," Lowe, as star of both, was played up. Comedy element stressed especially. Advance stories stressed Ade's authorship of original. Audience appeal : high school age up, all classes. — Fay's Theatre, Arch McCallum, Manager, Rochester, N. Y. Man Who Laughs, The (U.) TROY, N. Y.— Troy Theatre, (2,000), 3 days, 25c-50c, Two Vita. Acts, Fox M'tone News. W eather, rainy. Rating— 75%. Vancouver, B. C. — Pantages Theatre (1,700), 6 days, 30c-50c, 4 vaud acts, News. Weather, fair with some rain. Rating— 150%. WHY are critics so often mistaken about Record Smashers? is it so very difficult to produce Record Smashers? do some "studio flops'* prove to be Record Smashers? 1 1 10 Man Who Laughs — Cont. Exploited super and sumptuous production of Hugo's classic. Inspiring love story of drama and passion. Cast of 2,500 players. Quoted short review from New York Evening Post. Audience appeal : appealed to higher class of audience than usual, particularly those who have read Hugo and his contemporaries. — Pantages Theatre, Llovd Pantages, Manager, Vancouver, B. C. Marriage By Contract (T.-S.) WINSTON-SALEM, N. C. —Auditorium Theatre (1.600), 3 days, 35c-50c-7Sc, Educ. comedy, RKO vaud., Pathe News. Weather, clear, rain. Rating— 75';. Me, Gangster ( Fox ) PROVIDENCE, R. I.— Majestic Theatre, (2,200), 7 days, 15c-50c, Fox M'tone News, Jack North Vita. Act. Weather, unsettled. Rating 85' '< (double feature). AD TIPS — Stress underworld element and romance of gangster youth who finally finds straight and narrow through love. Audience ajppeal : all classes. — Majestic Theatre, Sol Brawling, Mgr., Providence, R. I. Million Dollar Collar (W.B.) CLEVELAND, O.— Cameo Theatre, (1,200), 25c-50c, Ruby Lips (M-G-M), M-G-M News, Weather, fair. Rating 75%. AD TIPS — The first dog talkie was stressed. Audience appeal : for animal lovers and chil- dren.— Cameo Theatre, Geo. Gilliam, Mgr., Cleveland, Ohio. Mons (Big Three) NEW YORK CITY, N. Y.— Weather, cool and rain, Cameo Theatre (549), 5 days, 50c-75c, cartoon, Pathe News. House closed down two days at end of week for installation of sound equipment. Rating— 108 1/5% (2nd week). My Man (W.B.) ATLANTIC CITY, N. J.— Virginia Theatre, (1,222), 7 days, 40c-50c, Phil Baker, "A Good Boy in a Bad Family," (Vita.), M'tone News. Weather, fair. Rating— 125' I . AD TIPS — Exploit Brice as inimitable come- dienne, play up her songs and dialogue, especi- ally "My Man." Audience appeal : all ages and classes. — Virginia Theatre, Harry Klein, Mgr., Atlantic City, N. J. Napoleon (M-G-M) BOISE IDAHO— Egyptian Theatre (1,200), 1 day, 15c-30c-40c-60c, "Early to Bed," Odditv (M-G-M), M-G-M News. Weather, fair. Rating— 100%. Napoleon's Barber (Fox) SAN ANTONIO, TEX.— Majestic Theatre (1,700), 7 days, 25c-60c-75c, Pathe News, Chic Sales in "They're Coming to Get Me" (Fox), Aesop's Fables, "The Diplomats" (Fox), Fox M'tone, 5 acts vaud. Weather, fair and warm. Rating— 80%. Naughty Baby (F.N.) ATLANTIC CITY, N. J.— Earle Theatre (2,200), 3 days, 25c -35c, 5 acts vaud., orchestra, Pathe News. Weather, generally fair and mod- erate. Rating— 120%. Ned McCobb's Daughter (Pathe) ROCHESTER, N. Y.— Keith Palace The- atre, 3 days, 35c-60c, 6 acts, Pathe News. Weather, clear and warm. Rating— 95%. AD TIPS — Adventure angle and strong anti- climaxes stressed in advanced publicity. — Keith Palace Theatre, E. L. Lake, Manager, Roches- ter, N. Y. New Year's Eve (Fox) SPRINGFIELD, MASS.— Fox Theatre (1,- 444), 7 days, 20c-50c, "Mind Your Business," Fox News. Weather, fair and rainy. Rating — 90% (double feature). AD TIPS — Gay picture of New York and New Year whirl. Advertisement said : Night of perilous adventure for young man with mil- linn and girl who looks like million, but hasn't a cent. — Springfield, Mass, Fox Theatre, James Skiftington, Manager. Night Club (Par.) TAMPA, FLA.— Tampa Theatre (1.600), 3 days, 25c-50c,60c, "Bishop's Candlesticks," "Pusher-in-the-Face." Vita. Act, Par. News, Organ. Weather, fair, warm. Rating— 100%. BOISE. IDAHO.— New Pinnev Theatre (1,200). 3 days, 15c-25c-35c-50c, "Pusher-in- the-Face." "Bishop's Candlesticks" (Par.). Weather, cold, spring-like. Rating— 100%. AD TIPS — Play bill up strong for real en- tertainment. Promise real belly laugh in "Pusher-in-the-Face." Cabaret talent of Broad- way in your "home town." All classes will "get and enjoy" this program. — A. N. Roy, Mgr., Tampa Theatre, Tampa, Fla. Noah's Ark (W.B.) NEW YORK CITY, N. Y.— Winter Garden ( 1,492), 7 days, $l-$2. Two shows a day ; three Sat. and Sun. Vita, shorts. Weather, cool, rain. Rating— 72 4/5%. ATLANTIC CITY, N. J.— Globe Theatre (2,300), 7 days, 50c-$2. Sat. and Sun. $l-$2.50. Two shows daily. Hope Hampton in Vita, short. Rating— 100%. Nothing To Wear (Col.) CANTON, O.— Valentine Theatre (811), 3 days, 15c-25c. No stage presentation. Comedy, Pathe News. Rating— 85%. AD TIPS — Another story of girls and their adventures before and behind scenes of Broad- way Night Clubs. Snappy story. Audience appeal : youth. — Valentine Theatre, Joe Calla, Mgr., Canton, O. Object — Alimony (Col.) NEWPORT NEWS, Va.— Olympic The- atre (853), 3 days, 25c-35c. Comedy, Kino- grams. Weather, fair. Rating— 90%. "Clara likes them big and strong, of the real he-man type and not the soft, fluffy-faced boys who are invad- ing Holywood now," Miss Marion Battle, companion and secretary of Clara Boh, told newspaper men in Kansas City the other day as she and Miss Bow were enroute from New York to Hollywood. Clara did not confirm nor deny it, as she was asleep in her berth. Motion Picture N e .s- Ob ject — Alimony— Cont. AD TIPS — Title was big draw here. Local public, as all others presumably, very much in- terested in pictures dealing with marriage and divorce.— Olympic Theatre, E. T. Crall, Mgr.. Newport News. Va. Office Scandal, The (Pathe) CLEVELAND, O.— Palace Theatre, (3,600), 7 days, 35c-75c, Smith's Baby's Birthday ( Pathe ) . Pathe, Fox & Paramount News, Vaud. Weather, fair. Rating— 80' , . AD TIPS — Haver's name used as drawing- card also fact of its being thrilling newsipaper story. Audience appeal : clever enough, in- teresting enough for all classes. — Palace The- atre, Frank A. Hines, Mgr., Cleveland, O. One Stolen Night (W.B.) MILWAUKEE, WIS. — Garden Theatre. (1,200), 7 days, 25c-50c, No presentation. "Ain't It the Truth," Fox News. Weather, fair. Rating— 40%. ROCHESTER, N, Y. — Fay's Theatre, 7 days, 25c-35c-50c, "Don't Lean on Bell" and "Ida, with Al Herman" (Vita.), Fox News. Weather, clear and warm. Rating— 95%. AD TIPS — Use Bronson's name in adver- tising. Fact that it is desert story has some advertising value. Audience appeal : usual pat- ronage.— Garden Theatre, L. R. Brin, Mgr., Milwaukee, Wis. Adventure and thrilling anticlimaxes stressed to good advantage. Besides being billed as strong adventure story in Orient, names of Bronson and Collier, Jr., played up to get last growing local following. Emphasis laid on sound feature in Eastern setting. Audience appeal : all ages, classes. — Fay's Theatre, Arch McCallum, Mgr., Rochester, N. Y. Outlawed (RKO) AKRON, O.— Allen Theatre, (550), 7 days. 25c-50c, Comedy, Int'l News. Warm, gener- ally good weather. Rating— 90%. AD TIPS — Stressed return of Mix to west- ern characters after playing in Arabian robes. Name good in this theatre and given prominence with usual lines of western action packed film. Appeal : all ages, particularly juvenile. — Allen Theatre, J. B. Allman, Mgr., Akron, O. Our Dancing Daughters (M-G-M) BOICE, IDAHO. — Egyptian Theatre, ( 1,- 400), 4 days, 10c-50c, M-G-M Oddity. M-G-M News. Weather, fair. Rating— 95%. Passion Play (UFA) TOLEDO, O.— Vita-Temple Theatre. (1,- 200), 7 days, 25c-35c-65c, 4 Vita. Acts, M'tone News. Weather, variable, cool. Rating — 90%. Third year shown. AD TIPS— Exploited that it is only picture ever made of Freiburg spectacle and that cast is same that performed drama every ten years as devotional duty. Audience apj>eal : general. — Vita- Temple Theatre, Jack 0' TIPS — Exploit Day in story of vaud stage. Appeal to all classes. — Rialto Theatre, Chattanooga, Tenn. April 6, 19 29 1111 Power Of The Press, The (Col.) SAN ANTONIO, TEX.— Princess Theatre, (L300), 3 days, 25c-35c, Comedy. Int'l News. Rating— 75%. AD TIPS— Adapts itself to all kinds of sen- sational exploitation, including great murder mystery. Neat love strain running throughout, also interesting political situation. Audience appeal : all classes especially those who like melodrama.— Princess Theatre, J. S. McSween, Mgr., San Antonio, Tex. Prep And Pep (Fox) CEDAR RAPIDS. IA.— Strand Theatre. (1,400), 3 days, 10c-3Sc, "Soldier Man" (Pathe), "Jimitown Cabaret" (Metro), Pathe Sound News. Weather, good. Rating— 125%. SPRINGFIELD, O— Regent Theatre. (1,- 500), 4 days, 10c-15c-25c-30c-50c, "Smile W ins," 5 Vaud. Acts. Rating— 60' < . RICHMOND, VA.— Capitol Theatre, (600). Rating— 95%. AD TIPS— Tied up with Kellogg's "Pep" sampling and house to house solicitation cam- paign, two coupons troni Pep package entitling holder to one admission to show. Had ex- cellent results. Picture is of flaming youth type. If you happen to be in college town, emphasize collegiate angle. Audience appeal : all ages and all classes, but youth especially. — Strand Theatre, Ray Swan, Mgr., Cedar Rapids, la. Exploit Drexel and Rollins, also that it is sound picture with fine story of youth and love. Audience appeal ; all classes and ages. — Capitol Theatre, Sam Bendheim, Mgr., Rich- mond, Va. Queen Of Night Clubs (W.B.) BALTIMORE, MD. — Warners' Metropoli- tan Theatre, (1,500), 6 days, 15c-50c, Kino- grams, "Spooks," Jay Velie, Codey & Orth, Dorothy & Rosetta Ryan (Vita, all-talkie shorts), Davey Lee "Sonny Boy" talkie trailer. Holy week hurt. Weather mild, clear with some rain. Rating — 60% (2nd week). Rescue, The (U.A.) ATLANTIC CITY, N. J.— Strand Theatre. (1,180), 5 days, 40c-50c, Jan Garber & Or- chestra (M-G-M), M-G-M News. Weather, fair. Rating— 75%. AD TIPS — Commands greatest interest as being Colman's first individual starring picture, with almost equal curiosity concerning his leading lady. Exploit star and play up romance of vehicle. Audience appeal: high school age and all classes. — Strand Theatre. Andrew D. Mustard, Mgr., Atlantic City. N. J. Reckless Youth ( Col.) ATLANTA, GA.— Fair weather, 6 days 10c 25c-35c-60c, Metropolitan Vaud.. Pathe Comedy, Vita. Act, Fox M'tone News. Rating— 80%. Redeeming Sin, The (W.B.) PORTLAND, ORE. — Blue Mouse Theatre, (657), 7 days, 25c-35c, Vita. Acts. Weather, rainy. Rating— 100% (2nd run). SPRINGPIELD.MASS.— Fox Palace The- atre, (2,484), 3 days, 30c to 60c, 3 Acts Fox Vaud., 2 Vita. Acts, Fox News. Weather, fair, rainy. Rating— 98%. SYRACUSE, N. Y. — S chine Eckel The- atre, (1,400), 7 days, 25c-35c, Presentation, 2 Vita. Acts, Organ, Par. News. Weather, fair. Rating— 100%. Cliff Edivards, producer for Metro of the Color- tone Revues, has a find in Senorita Arrnida, his protege Redeeming Sin, The Cont. MACON, GA.— Ritz Theatre, (1,000), 3 days, 25c-35c-50c. Vita. Units, Par. News Fair weather. Rating— 100' - . AD TIPS— Stars will put it over big Plot has great interest for nearly all classes. H. S. Amos, Mgr., Ritz Theatre, Macon, Ga. Exploited Costello and Nagel as screen's perfect lovers. Audience appeal : flapper type. — Schine Eckel Theatre, Ralph W. Thayer, Mgr., Syracuse, N. Y. Crook angle played up. Audience appeal: universal.— Blue Mouse Theatre. Francis John- son, Portland, Ore. Red Lips (U.) BIRMINGHAM, ALA. — Strand Theatre. (850), 6 days, 25c-50c, "Music Hath Harms," M'tone News. Weather, fair. mild. Rating— 97' , . AD TIPS— Exploited star in another col- legiate story, referring to varsity. Short given play, because of local authorship. Audience appeal : all ages.— Strand Theatre, C. D. Haugh, Mgr., Birmingham, Ala. Redskin, The (Par.) TULSA, OKL A.— Majestic Theatre, (1,000), 7 days, 25c-35c-50, News, Two Talkie Acts. Weather, fair. Rating — 85' N,EWr YORK CITY, N. Y.— Paramount Theatre, (3,666), 7 days, 40c-65c-75c-85c-$l, Paramount News, Jesse Crawford, Publix Unit "Fore." First N. Y. engagement at popular prices after $2 run. Weather, cool and rain. Rating— 93 4/5%. SPRINGFIELD, O.— State Theatre, (1000), 6 days, 10c-l5c-30c-50c, 2 Fox M'tone Acts. Weather, warm. Rating — 85%. ROCHESTER, N. Y. — Eastman Theatre, 7 days, 35c-60c, Publix Unit, "Installment Collec- tor," Selected News. Weather, clear, warm. Rating— 88%. VANCOUVER, B. C— Strand Theatre, (1,800), 6 days, 25c-50c, Fancon & Marco Acts, Fox News, Jackie Soudren & Band. Weather, fair with rain. Rating— 95%. Redskin — Cont. AD TIPS— Billed chiefly as spectacle, its apparently best selling point. First color and sound film, appealing to eye and ear, went over well in exploitation. Dix and adventure angle played up with spectacle publicity. As tieup, parade of new automobiles distributed arrows. Downtown automobile retail establish- ment set up colorful Indian scene. Audience appeal : all ages and classes. — Eastman Theatre, M. J. Murphy, Jr., Mgr., Rochester, N. Y. Red Wine (Fox) ALBANY, N. Y. — Leland Theatrfe. (1,400), 6 days, 25c-35c, Fox M'tone News Laurel & Hardy Sound Comedy. Weather, unsettled. Rating— 90%. MINNEAPOLIS, MINN.— Strand, Theatre, (1,280), 7 days run, 6 shows per day, 25c-35c, Vita. Shorts, Newsreel, All-talking comedy. Weather, fair. Rating— 30%. NEWPORT NEWS, VA.— Palace Theatre. (720), 3 days, 25c-35c. Comedy, Fox News. Weather, fair. Rating— 110%. AD TIPS — 'Used window cards throughout city and featured fact picture was one of modern day life. Audience apipeal : all classes. — Leland Theatre, Alec Sayles, Mgr., Albanv, N. Y. Exploitation featured Nagel as star. Adult appeal : Jazz and flaming youth given secondary exploitation. — Strand Theatre, George Gran- strom, Mgr., Minneapolis, Minn. The title of picture, popularity of subject as movie theme, and presence of Nagel in cast put picture over. — Palace Theatre, Mrs. William Gordon, Mgr., Newport News, Va. Riley The Cop (Fox) HOUSTON, TEX.— Majestic Theatre, (2.- 250), 7 days, 25c-60c, Weaver Bros, unit stage show, Fox M'tone. Weather, fair. Rating — 200% (Note: Weaver Bros, stage show largely responsible for high per- centage). AD TIPS— Color.. Dix as son of chief of proud Navajos. College athletic hero, then outcast from both whites and Indians. Then his fight, his romance, his victory. Audience appeal : all dr/ses, with particular apipeal for lovers of this class of story — Strand The- atre, D. P. DeWees, Mgr., Vanvoucer, B. C. River Pirate, The ( Fox ) NORFOLK, V A.— -Granny Theatre, (900), 6 days, 25c-35c-50c, Vita. Acts, Comedy, "Tar- gets," Gran'by News. Weather, fair, warm above normal. Rating — 65%. Runaway Girls (Col.) ALBANY, N. Y. — Clinton Square Theatre, (800), 6 days, 25c, M-G-M News, Smith Family Comedy, "Parasol Ant" (M-G-M). Weather, changeable. Rating — 80%. Saturday's Children (F.I\.) ROCHESTER, N. Y.— Keith Palace The- atre, 4 days, 35c-60c, 6 Acts, Pathe News. Weather, clear, warm. Rating)— 95%. AD TIPS— Went after Griffith followers hard in advance publicity and newspaper ads. Film stressed heavily as Anderson's Pulitzer Prize winner. Old reliable domestic appeal, utilized to bring family people to see family show used to good advantage in advance stories. Audience appeal : chiefly adults, all classes. — Keith Palace Theatre, E. L. Lake, Mgr., Ro- chester, N. Y. Ill-' Motion Picture News Shady Lady, The (Pathe) DALLAS, TEX. — Capitol Theatre, (1,044), 7 days, 15c-35c, Vita. Gene Morgan's Or- chestra, Eugene & Howard Talking Skit, In'tl News. Weather, fair. Rating— 95%. M 1NNEAPOLIS, MINN. — Hennepin-Or- pheum Theatre, (2,900), 7 days, 25c-50c-75c, 6 Acts, Siamese Twins. Rating— 47 3/4%. NEW YORK CITY, N. Y.— Colony Theatre, (1,980), 7 days, 50c-75c-$l, Pathe Sound News, lnt'l (silent), Walter O'Keefe, master of cere- monies, Sam Kahn, stage band and specialties. Weather, cool and rain. Rating— 104 9/10%. AD TIPS — Haver and Wolheim exploited. Romantic adventure angles given considerable space in newspapers. Audience appeal: adult. — Hennepin-Orpheum Theatre, Frank Burke, Mgr., Minneapolis, Minn. Featured Haver. Billed as thrilling melo- drama with Sound and Talk. Adventure, love and racketeering in fashionable resorts and haunts of underworld of Havana. Eye-filling. Audience appeal: all classes.— Capitol Theatre, Ray J. Stinnette, Mgr., Dallas, Tex. Shakedown, The (U.) SAN ANTONIO, TEX. — Aztec Theatre, (2500), 7 days, 25c-35c-60c, Mel Ruick & Band. Weather, fair, warm. Rating— 70%. BALTIMORE, MD.— Keith's Theatre, (3,- 016), 6 days, 25c-65c, lnt'l, Fox M'tone News, 5 Acts RKO Vaud. with Van & Schenck as headliners, and comedy. Very good despite Holyweek. Weather, mild, clear, some ram. Rating— 80%. AD TIPS — Exploit as Photophone presenta- tion with Murray, star of "Crowd" and Kent and fine cast. Play up line "With Love Come Pain and Sadness, and brazen heart of Shake- down Kid turned soft as he broke down and cried, "I'm a faker !— A scurvey faker!" With scores of laughs. See it, hear it. Audience appeal: all prize fight fans will like this one. All who care for good, wholesome romance with action and fine kid angle will enjoy it. — J. Lawrence Schanberger, Mgr., Keith's Thea- tre, Baltimore, Md. Shopworn Angel, The (Par.) UTICA, N. Y. — Avon Theatre, (1,600), 7 days, 40c, 2 Vita. Acts, Fox M'tone News. Weather, rain, warm. Rating— 125%. AD TIPS — Played up Cooper's good "talkie" voice and theme song "That Precious Thing Called Love." Audience appeal : all classes and all ages— Sid Lawrence, Mgr., Avon The- atre, Utica, N. Y. Show People (M-G-M) BOISE, IDAHO.— Egyptian Theatre, (1,- 200), 4 days, 15c-30c-40c-60c, "Clunked on the Corner." M-G-M News. Weather, stormy. Rating— 100%. Sideshoiv, The (Col.) VANCOUVER, B. C— Pantages Theatre, (1,700), 6 days, 30c-50c, 5 Vaud. Acts, Sharkey- Stribling Fight. Weather, fine. Rating — 75' i . AD TIPS — Good program picture. Play up circus angle, backed by good reviews in trade magazines. Lots of heart interest, romance, comedy. Circus stories seldom fail in their appeal to most classes. — Pantages Theatre, Lloyd Pantages, Mgr., Vancouver, Can. Lois Jf ilson is setting a lively pace for other actresses with her Warner Bros, talkie features, the latest of tvhich, "Kid Gloves," a gang war melodrama with Conrad Nagel as the male lead, is an April release Simba (S.R.) BALTIMORE, MD.— Little Theatre, (267), 6 days, 35c-50c, Par. News, Goofytone News (burlesque), Aesop's Fable. Big despite Holy week. Weather, mild, clear, with some rain. Rating— 120%. AD TIPS — Get in touch with schools and Parent-Teacher Associations. Use line "First time at popular Prices" if it has been shown in your city at road show prices as it had been in Baltimore about a year previous. Stress that this is the Johnsons' picture of wild game hunting in African jungles which took 4 years to make and takes 2 hours to show. Let them know it is not a staged movie but is as natural as God made it. Audience appeal : to old and young. Appeals to all classes also. Many elderly people will return to bring kids to see it as was done here. — Little Theatre, Clyde V. McKay, Mgr., Baltimore, Md. Singing Fool, The (W.B.) EVANS VI LLE, IND.— New Grand Theatre, (1,125), 7 days, 35c-60c, 2 Talkie Acts, Pathe News. Rating — 225% (New house record). SCHENECTADY, N. Y.— Strand Theatre, (1,000), 7 days, 25c-35c-50c, Vita. Vaud., Fox M'tone News. Weather, fair. Rating— 95%. NEW YORK CITY, N. Y.— Harris Theatre, (1,200), 7 days, $l-$2, Two shows a day; three Sat. and Sun. Vita. Shorts. Weather, cool and rain. Rating — 64% (29th week). AD TIPS — Went so tremendously for two weeks last year that all that was necessary was to play up its previous reception. — Strand Theatre, Schenectady, N. Y. Sioux Blood (M-G-M) NEWPORT NEWS, VA— Olympic The- atre, (853), 3 days, 25c-35c, Comedy, Kino- grams. Weather, fair. Rating— 95%. AD TIPS— Popularity of McCoy with fol- lowing, exploitation of Indians and scenery good promotion. Audience appeal : mainly children. — ( )]ympic Theatre, E T. Crall, Mgr., Newport News, Va. Sonny Boy (W.B.) LOS ANGELES, CAL.— Warners Holly- wood Theatre (3,000), 7 days, 35c-50c-65c. Ceballos Stage Revue. Vita. Acts. Weather, fine. Rating — 100% (3rd week). Sonny Boy — Cont. NEW YORK CITY, N. Y.— Strand Thea- tre, (2,900), 7 days; 35-50-75c, Pathe Sound, Fox M'tone News, Vita, shorts. Feature's first N. Y. showing after three weeks at War- ner's at $2 top. Weather : Cool and Rain. Rating— 89 3/10%. SEATTLE, WASH.— Music Box Theatre, (950), 7 days, 25c-35c-50c. Vita. Acts, Fox News. Weather, rainy. Rating— 110%. ATLANTIC CITY, N. J.— Stanlev Theatre, (1,999), 7 days, 40-50c, "The Hallelujah Lady" (Vita.) "A Few Absurd Moments" (Vita.), Par. News. Weather, generally fair, moderate. Rating— 110%. AD TIPS — Exploit little Davey and his sing- ing of "Sonny Boy." Give prominence to enter- taining amusing story and Bronson's perform- ance.— Stanley Theatre, Atlantic City, N. J. Just tell folks that "Sonny Boy" is at your theatre, and remind them of "Singing Fool." That's all that is necessary to pack house. Audience appeal — all classes. — Music Box The- atre, Robert Murray, mgr., Seattle, Wash. Speakeasy (Fox) LOS ANGELES, CAL— Criterion Theatre, (1,652), 5 days, 35c-50c-65c. Creatore Band, Clark and McCullough M'tone. "Post Mor- tems," (Par. Christie). Weather, fine. Rating— 175%. NEW YORK CITY, N. Y.— Roxy Theatre, (6,205) 7 days; 50c75c-$l-$1.50. Special An- niversary show, Fox M'tone News. Entire bill held over for three weeks. Percentage ratings are: 1st week 133K%; second week, 100 2/5%, this week Rating— 95 2/5%. Spite Marriage (M-G-M) NEW YORK CITY, N. Y.— Capitol Thea- tre, (4,620), 7 days; 35-50-75c-$l-$1.50. M-G-M and Fox M'tone News, "Black and Gold" stage Revue. Picture played house for six days ; "The Greater Power," independently made talker, withdrawn after first day. Percentage based on 7 days business. Rating— 85 3/10%. Stark Mad (W.B.) OKLAHOMA CITY, OKLA.— Capitol The- atre, (1,200), 7 days, 10c-25c-50c, "The Carnival Man" (Par.), "Knights in Venice," Fox M'tone News. Weather, fair. Rating— 97%. MINNEAPOLIS, MINN.— Lyric Theatre, (1,238). 7 days, 7 Shows per day, 15c-25c-35c, Vita. Shorts, Newsreel. Weather, fair. Rating— 158%. AD TIPS — Exploitation featured mystery, chill provoking and humorous angle, Warner, Fazenda got secondary play. Audience appeal : all ages and classes. — Lyric Theatre, E. C Prinsen, Mgr., Minneapolis, Minn. Strange Cargo (Pathe) GRAND RAPIDS, MICH.— Regent Thea- tre, (1,850), 7 days, 35c-50c. Vita., M'tone. Weather, clear, warm. Rating — 90%. ATLANTA, GA.— Keith's Georgia Theatre. 6 days. 10-25-35-60c. Keith's Vaud., Par. News. Fair weather. Rating— 80%. SALT LAKE CITY, UTAH.— Granada Theatre, (2,600), 7 days, 25c-50c. News. Weather, unsettled. Rating — 95%. UTICA, N. Y.— Stanley Theatre, (3.500), 4 days, 35c-50c. M-G-M, Fox M'tone News, 2 Vita. Vaud. Acts. Weather, rain, warm. Rating— 90rr. April 6 , 19 2 9 1113 Strange Cargo — Cont. RICHMOND, VA. — Colonial Theatre. (1,800). Rating— 100%. AD TIPS — Exploiting mystery angle, all talking with 14 B'way stars in cast. Audience appeal, all classes. Granada Theatre, Dave Schayer, Mgr. Salt Lake City, Utah. Played up as mystery with suspense and comedy. Appeals to all classes but not to chil- dren. Bernard Dtfpkin, Mgr., Stanley Theatre, Utica, N. Y. Exploit all-stage-all-star-cast of 14 distin- guished "legit." players. Also that it is fine mystery story and is "all-talking," with action taking place on ship at sea. — Colonial Theatre, Joel Levy, Mgr.. Richmond, Va. Exploit mystery angle ; stress fact that stars of legit stage are in this all-talkie. Audience appeal, from high school age up, all classes. — Regent Theatre, Frank Kleaver, Mgr., Grand Rapids, Mich. Street Angel, The (Fox) OTTAWA, ONTARIO.— Avalon Theatre, (990), 3 days, 10-35c. "The Interview," "I Don't Know," M'tone News. Weather, fair. Rating— 90%. Strong Boy (Fox) JACKSONVILLE, FLA. — Imperial Theatre, (1,000), 4 days. 15c-40c, 2 Vita. Acts, Metro News. Weather, rainy. Rating— 70%. MILWAUKEE. WIS. — Strand Theatre, (1,297), 7 days, 25c-60c. No presentation. "In Holland," M'tone Short, Fox News. Weather, fair. Rating— 60%. LOUISVILLE. KV. — Strand Theatre, (1,785), 7 days, 35c-50c. 4 Sound Acts, Fox M'tone News. Weather, fair 4 days, 2 rainy. Rating— 60%. AD TIPS — Exploit star for all he's worth. Sell picture for comedy elements — not romance. McLaglen, Cook good comics. Audience appeal —family.— Strand Theatre, C. C. Atkinson, Mgr., Louisville, Ky. Victor McLaglen has strong following, exploit name. Joy made personal appearance in Milwaukee house and was enthusiastically received, hence her name means great deal in Milwaukee now. Audience appeal : general, with more men than women in audience. — Strand Theatre, William Mick, Mgr., Milwaukee, Wis. Sunrise (Fox) ST. LOUIS, MO. — Fox Theatre, (5,200). 7 days, 25c-65c. "Whirlwind" with cast of 160. Prologue "Rainbows" with Fox ballet, choral ensemble. "Rhapsody In Blue" with Fox Bal- let and choral. Fox M'tone News. Overture: "Caprice Italiana." Weather, fair. Rating— 119%. AD TIPS — Played under dramatics of pro- duction and views of local motion picture critics. Also used prominently names of Gaynor and O'brien, that it was Murnau production, and Symphonic Fox- Movietone accompanyment. Audience appeal : all classes.— Fox Theatre, St. Louis, Mo. Syncopation ( RKO ) CANTON, O.— Palace Theatre, (1,906), 7 days, 25-50c. 5 Acts K-A Vaud. Pathe Sound News, "Short" with Al Jolson introducing War- ner Brothers Stars. Sennett all-talking Com- edy (Educ.) Weather, unseasonably warm. Rating— 170%. AD TIPS— Plenty of opportunity for all kinds of exploitation. Next to attractiveness of title, play up fact that Waring's Pennsylvanians are featured. Don't overlook B'way night club angle, but names of cast mean little, since all Syncopation — Cont. are practically unknown. Go strong on names of musical numbers, especially "Do, Do, Do Something." Audience Appeal : All classes, but not particularly good for real young members of family. Palace Theatre, Marc Wolff, Mgr., Canton, O. Synthetic Sin (F.N.) SPRINGFIELD, MASS.— B'way Theatre. (1,800), 7 days, 25-50c. "The Upland Rider." Vita. Vaud. (Irene Franklin). Pathe News. Weather, fair, rainy. Rating— 75%. AD TIPS — Exploited Moore in her funniest comedy. Newspaper advertisements read : You'll see four different Colleens — Can you imagine four times the tears of 'Lilac Time' and four times the laughs of 'Oh Kay,' all in one picture?" Audience appeal — all classes. — Broadway Theatre, E. W. Smith, mgr., Spring- field, Mass. Tempest, The (U.A.) ANN ARBOR, MICH.— Majestic Theatre, (1,050). 4 days, 10c-50c. Aesop's Fables, Pathe Review, Par. News. Weather, cold, unsettled. Rating— 70%. AD TIPS — Better wise up little on history of Russian nation before revolution, and play this one up as one of greatest dramas of those troubled times, making particular reference to historical occurrences and to actual locations. Audience appeal : Adult : distinctly for high class trade. — Majestic Theatre, Ann Arbor, Mich. Terror, The (W.B.) B.OISE, IDAHO.— Pinney Theatre, (1,200), 4 days, 25c-50c. Vita. Acts. Weather, fair. Rating— 115%. Tide Of Empire (M-G-M ) OKLAHOMA CITY, OKLA.— Criterion Theatre, (1,750), 7 days, 10c-25c75c, "Two Little Chinese Maids" (Par.), National Piay- eras in "The Old Soak." Rating— 85' « . WINSTON-SALEM, N. C— Carolina The- atre, (2,600), 3 days, 35c-50c-60c, M-G-M Comedy, John Van Arnam's Minstrels, Fox M'tone News. Weather, clear and rainy. Rating — 90%. PROVIDENCE, R. I.— Loew's State, (3,- 500), 7 days, 15c-50c, Gus Edwards' Talkie, M-G-M News, Fox M'tone News, Organ. Weather, unsettled. Rating — 809c. Tide Of Empire — Cont. ATLANTA, GA. — Loew's Capitol, 6 days, 10c-25c-35c-60c, Loew's Vaud., M-G-M M'tone Act, Fox M'tone News. Fair weather. Rating— 90%. NORFLOK, VA. — Loew's State Theatre. (2,000), 6 days, 35c-50, 5 Acts Loew Vaud., Jack Baines Band Show, M-G-M News, "Our Gang" Comedy. Weather, fair. Rating— 100%. BALTIMORE, MD.— Stanley, Theatre, (3- 654), 6 days, 25c-65c, Fox M'tone and Par. News, Orchestra, Organ, Elsa Ersi and Nat Ayer, Miller and Lyles, M-G-M Talkie Snorts. Weather, mild and clear with some rain. Holy week hurt. Rating— 86%. SYRACUSE, N. Y. — Loew's Theatre, (3.000), 7 days, 25-50c. Presentation, 5 Acts Loew Vaud. Fox M'tone, Orchestra. Weather, fair. Rating— 133%. AD TIPS — Exploit as picturization in sound of Kyne's romantic story featuring Adoree. Outline thrills they will see, all in thrilling sound. Audience appeal : to all who like fine costume drama which !really has atmosphere. — -Loew's Stanley. Howard Price Kingsmore, Baltimore, Md. Exploit as swift moving drama of days of '49 in California with colorful background of gay Spanish life. Audience appeal : general. — Loew's State, J. P. McCarthy, Mgr., Provi- dence, R. I. Featured gold rush, covered wagons, and atmosphere of adventure, with Adoree featured strong. — Loew's State Theatre, Norfolk, Va. Exploit Kyne novel. Thrilling western ro- mance. Audience appeal : Men and general. — Loew's State, Harrv Weiss, Mgr., Syracuse, N. Y. Trail Of '98, The (M-G-M) SCHENECTADY, N. Y.— Proctor's Thea- tre, (3,000), 4 days, 25c-35c-SOc. 5 Vaud Acts. Pathe News. Weather, fair. Rating— 100%. AD TIPS — Tremendous scale of production was principal theme. Played it up as most gi- gantic spectacle ever produced, and as faithful historical ep>ic of Gold Rush days. Family and general appeal. — Proctor's Theatre, Schenectady, N. Y. Trial Marriage (Col.) BIRMINGHAM, ALA. — Trianon Theatre, (650), 6 days, 15c-30c, Aesop's Fables, Fox Silent News, Weather, fair, mild. Rating — 100%. HOW they make Record Smashers — how they are written — how they are directed — how they are enacted — how they are sold — how they are exhibited — will be told for the first time in practical form for quick reference by Exhibitors, Studio Executives and Distributors in the RECORD SMASHER NUMBER of MOTION PICTURE NEWS 1114 Motion Picture N e iv s Trial Marriage— Cont. AD TIPS — Exploit matrimonial question answered in story of easy divorce. Audience appeal : mature audiences. — Trianon Theatre, George Steele, Mgr., Birmingham, Ala, True Heaven (Fox) TOLEDO, O.— State Theatre, (2,000), 7 days, 10c-35c-50c, Comedy Skit, "The Diplo- mats" (Talking)., Fox News. Rating— 75%. SEATTLE, WASH. — Coliseum Theatre, (1,650), 7 days, 25c-35c. Clark & McCullough short, Fox M'tone News. Weather, rainy. Rating— 75%. AD TIPS— Did not exploit to fullest extent as comedy skit featuring Clark and McCullough was puller also. Suggest featuring O'Brien and Moran, and that it is war film. — State Theatre, George Greutz, Mgr., Toledo, O. Exploit cast principally. That will draw more than any tips on story. No particularly strong angles to tie up to. Audi- ence appeal : average adult classes. — Coliseum Theatre, West Coast, Seattle, Wash. Vanishing Pioneer, The (Par.) EVANSVILLE, IND. — Alhambra Theatre, (600), 2 days, 20c-30c. Pathe News, Charley Chase Comedy. Rating— 100%. Weary River (F.N.) BALTIMORE, MD— Loew's Parkway The- atre (1,092), 6 days, 15c-35c, Fox M'tone News, M-G-M News showing stars in same addresses they were shown in for opening of London theatre, Sunshine Sammy (short talkie), "Six Cylinder (cartoon). Big despite Holy week Rating— 141%. NEW YORK CITY, N. Y.— Central The- atre (922), 7 days, $l-$2-$2.50. Two shows a day ; three Sat. and Sun. Vita, short subjects. LaLst week was the ninth and' final week. Weather, cool, rain. Rating— 67 1/2%. BIRMINGHAM, ALA. — Ritz Theatre (1,800), 6 days, 25c-3Sc-60c, RKO Vaud. M'tone News. Weather, fair, mild. Ratings— 110%. BUFFALO, N. Y.— Lafayette Theatre, "Weary River" (2,700), 7 days, 60c, Para., Int. News, vaud. Weather, cold, stormy. Rating— 150% (2nd week). AD TIPS — Explointed Barthelmess in song, dialogue. Audience appeal: all ages. — Ritz Theatre, Vernon Reaver, Mgr, Birmingham, Ala. Play up fact that Barthlemess sings and it is his best picture. Audience appeal: for all ages. — William II. Raynor, Mgr., Lafayette The- atre, Buffalo, N. Y. What A Night (Par.) ANN ARBOR, MICH.— Michigan Theatre (2,200), 4 days. 10c-50c, Mel Klee Unit Show, Fox News. Weather, cold, unsettled. Rating— 65%. AD TIPS — Besides playing up star, exploit fact that it is newspaper story. Try local "re- porter contest" hook-up with local paper. On certain day amateur reporters must turn in one story, even if three lines, as long as it's news. Prizes granted for best stories of day. Au- dience appeal : all classes. — Michigan Theatre, Ann Arbor, Mich. White Shadows (M-G-M) TROY, N. Y.— Lincoln Theatre, (1,000), 7 days, 25c-35c, 1 Vita. Act, Metro Comedy, Kinogram News. Weather, variable. Rating— 95%. White Shadows— —Cont. AD TIPS— Featured fact that it was "dif- ferent" picture, made in Soiith Sieas, with Blue and Torres. Gave away different flowers each day to first seventy-five women with tie-up with local florists. Audience appeal : all classes. — Lincoln Theatre, Ben Stern, Mgr., Troy, N. Y. White Sister, The (M-G-M) CANTON, O.— Loew's Theatre (2,025), 3 days. 25c-50c, 5 Acts Loew's Vaud, Int. News, Topics of Day. Weather, unseasonably warm. Rating— 95%. AD TIPS — Playing up Gish and Colman. Ads should carry some suggestion of story, such as life within reach of Vesuvius, etc. First run for the film in Canton and made no men- tion of when it had been made. Audience ap- peal : adults. — Loew's Theatre, Russell Bovim, Mgr., Canton, O. Why Be Good (F.N.) OKLAHOMA CITY, OKLA.— Empress Theatre, (1,250), 7 days, 10c-25c-50c, "Kisses" (Par.), Pathe News. Weather, fair. Rating— 100%. MINNEAPOLIS, MINN.— Minnesota The- atre, (4,025), 7 days, 30c-40c-75c, Publix pre- sentation "Monte Carlo," Jackie Coogan in person, M'tone News, Stage ©and, Organ, Rating— 97^%. BALTIMORE. MD. — Centurv Theatre (3,221), 6 days, 25c-65c. Fox, M-G-M M'tone News. Loew-Publix unit : "Bubbling Over" with Richy Craig, Jr., Orchestra, Organ, Krazy Kat Cartoon, Jungle Orphans (Ufa Oddity), "Dogging It" (Spotlight), Our Gang in "Election Day." Holy week hurt. Weather, mild, clear, some rain. Rating— 87%. LOUISVILLE, KY. — Anderson Theatre (1,376), 7 days, 35c-50c. 2 Sound Acts. Pathe Sound News. Weather, 2 days rainy, 5 good. Orchestra Weather, fair. Rating— 105%. MACON, GA.— Ritz Theatre (1,000), 3 days, 25c-35c-50c, Vita, units, Par. News. Fail weather. Rating— 1007c. AD TIPS — Play heavily on Moore's name and announce Hamilton as in cast also. Tell them that here's greatest whoopee picture since 'Flaming Youth." Play up catchlines : "Be Good and You'll Be Lonesome," "So Why Be Good." Stress line : here is youth — at its jazziest — its best and worst. Audience appeal : to the younger element of patrons, they enjoyed it thoroughly at this theatre.— Howard Price Kingsmore, Gen. Mgr., Loew's Century, Balti- more, Md. Can sell through Moore and base ad on fact that this picture is more nearly like "Flaming Youth" than any other. Leave out mention of moral lesson as appeal to younger set might be affected. Audience appeal : general younger set best. — Mary Anderson Theatre, A. B. McCoy, Mgr., Louisville, Ky. .Moore puts it over in great style. Theme of great interest to all ages and classes. — H. S. Amos, Mgr., Ritz Theatre, Macon, Ga. "Melody" And "Show- boat" In Omaha THE Western premiere of "Broad- way Melody" will take place at the Rialto, Omaha, Saturday, April 6. On the same night, at the World, also in Omaha, "Showboat" will have its premiere at a $2.50 top for the opening, the highest admission taxed for a pre-view in the Nebraska city. Why Be Good— Cont. Colleen Moore was played up. Jazz element with all trimmings featured in ex- ploiting flaming youth film carried picture over. Audience appeal : from high school age up. — Minnesota Theatre, Murray Pennock, Mgr., Minneapolis, Minn. Wild Orchids (M-G-M) TROY, N. Y.— Troy Theatre, (2,000). 4 days, 25c-50c, 2 Vita. Acts, Fox M'tone News. Weather, unsettled. Rating— 85%. JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c-50c, Publix stage presentation, Com- edy, Pathe News. Weather, fair. Rating— 110%. ROCHESTER, N. Y.— Piccadilly Theatre, 7 days, 35c-50c, "Love Charms" (T.S.), Se- lected News, twin organs. Weather, clear, warm. Rating— 95' ! . AD TIPS — Exploit as containing most thrill- ing climax ever screened. Name of Garbo worth exploitation also Stone, Asther. Fea- ture drama, throbbing romance. Audience ap- peal : to evervone particularly women. — Rialto Theatre, Joliet, 111. Besides playing up Garbo, orchid idea carried out in publicity and physical exploitation. Lobby framed in lattice work intertwined with orchids. Tieups staged with downtown florists' shops. Natural color novelty and sound stressed in all newspaper ads. Audience appeal : high school age up, all classes. — Piccadilly Theatre, Herbert Chatkin, Mgr., Rochester, N. Y. Wind, The (M-G-M) MILWAUKEE, WIS.— Majestic Theatre (1,500), 7 days, 25c-50c. No presentation. "Strange Prayers," Our Gang Comedy. "Na- poleon's Homeland." M-G-M News. Weather, fair. Rating— 30%. AD TIPS— Exploit Gish's name, fact that it is sound picture. Audience appeal : general. Ma- jestic Theatre, Herbert Israel, Mgr., Milwau- kee, Wis. Wings (Par.) MACON, GA.— Capitol Theatre (1,000), 2 days, 25c-30c, Comedy, News. Weather, fair. Rating — 90% (re-run). Wolf Song, The (Par.) HOUSTON, TEX.— Metropolitan Theatre (2,512), 7 days, 25c-60c, Publix presentation, Blossoms & Mel Craig. Par. News. Weather, fair. Rating— 115%. ATLANTA, GA.— Howard Theatre (2.47H). 10c-25c-60c, 6 days. Reckless Rosie (Par.). Par. News, Krazy Kat Cartoon. Weather, fair. Rating— 60%. LOS ANGELES, CAL.— Paramount The- atre (3,595), 7 days, 35c-50c-65c, Publix Revue "Bubbles" & Stanford Univ. Glee Club. Par. News. Weather, fine. Rating— 110%. BIRMINGHAM, ALA.— Alabama Theatre (2,200), 6 days, 25c-35c-60c, Spot show, Lion's Roar" (Kduc. ), Par. News. Weather, fair, mild. Rating — 90%. ATLANTIC CITY, N. J.— Virginia Theatre (1,222), 7 days, 40c-50c. "Artistic Mimicry" (Vita.), M'tone News. Weather, moderate. Rating— 90%. AD TIPS— Exploited as "Paramount's first singing love story," and Cooper and Velez as new romatic team. We found this paying prop- osition. Voices and stars are next best selling points. Audience appeal: general. — Metropoli- tan Theatre, Houston, Tex. April 6 , 19 29 HIS ttU" Planning Three Versions Of Next Season's Product Re(juirements Of All Nations In Mind Of Laemmle As He Plans Line-up (Hollywood Bureau, Motion Picture News) Hollywood, April 4. — In order to meet the requirements of exhibitors all over the world, Universal will make three versions of practically every picture scheduled for next season. Carl Laemmle announced that Universal would produce about forty pictures for the coming season, all of which will have both sound and silent versions. In addition to these two types of every production, Uni- versal will put out one that will include synchronized music, sound effects and mu- sical numbers, including singing. By this method, Universal hopes to sup- ply all those theatres in other countries where English is not the native language, with sound and musical versions of their releases. The talker versions will be primarily for release in the United States, Canada, Eng- land, Australia and other parts of the world where English is generally spoken. Universal 's silent versions will supply all those theatres throughout the world that are not equipped for sound reproduction. The synchronized features will be available in foreign countries to wired houses. Where a song number is presented in a film, the song will be left in, even though it is ren- dered in English. All sound effects will be carried through in those pictures that have occasion for them. Proctor Chain Reported Passing To Farash Circuit It is reported in Schenectady, Xew York, that the entire V. F Proctor interests, as far as theatre holdings are con- cerned, are to be taken over by the Farash Chain of motion picture theatres. This would include the new 3,000-seat house that Proctor is now building there. The Proctor holdings in Albany, Troy, as well as those in Xew York City and its suburbs, are said to he included in the negotiations that are now being carried on. When the sale of the Keith-Orpheum Theatres was effected to the R adio Corn, the Proctor houses were said to have been held out of the deal. It was recently stated that these theatres were to be a part of the line-up in the new circuit of vaudeville the- atres that J. J. Murdock, Pat Casey and Joseph P. Kennedy were forming. Goodwin Re-elected Charles H. Goodwin has been re-elected chairman of the Board of Managers of the M. P. T. 0. of Eastern Penna., Southern Xew Jersey and Delaware for the tenth successive year. Paramount Reports Net Profits For 1928 COMBINED net profits for the Paramount Famous Lasky Corp., amounted to $8,713,063.25 for the year and $2,737,318.49 for the three months ended Dec. 29, 1928, after de- ducting all charges and reserves for Federal income and other taxes. Earn- ings of subsidiary companies are in- cluded in these figures. Net profit for 1928 equals $4.22 per share after the recent split-up of three for one and $12.fi7 per share on the old basis; profit for the 4th quarter equals $1.33 per share on the new basis and about $4.00 per share on the old. 1928 year earnings represent an in- crease of $6.)6,000 over the same period in 1927. Holdovers And Holy Week Hurt BVay Business {Continued from page 1099) week were "Weary River," which finished at the Central with $12,305.75 to make room for "His Captive Woman"; "Hearts in Dixie," at the Gaiety, departed and "Christina" came in Saturday night. Business for the final week was bad. "The Trial of Mary Dugan" replaced "The Wolf Song" at the Embassy. "The Letter," in its third week at the Criterion, held up fairly well, getting $12,- 087, while "Xoah's Ark," at the Winter Garden, is not doing what was expected of the picture, the receipts being $'20, .'559. 75 for its third week there. At the Harris Theatre, "The Singing Pool," for its 29th week on Broadway and the third week of the run at this house, turned in $12,692.50, which was a slight in- crease. "Coquette," with Mary Pickford talk- ing, arrived at the Rivoli on Friday nighl of this week, with several others scheduled to come in next week. "Alibi"' is billed for the 44th Street on Monday night, "The Rainbow Man" is due at the Selwyn on April 16th, and the first of the Sam Gold- wyn talking productions, with Ronald Col- man as the star, is slated for the Cohan a litttle later. Disney To Ship Cartoons Direct To The Exhibitor A chain of " direct-to-the-exhibif or " hooking offices, the first of which has just been established at 729 Seventh Avenue, New York, is planned by Walt Disney, pro- ducer of the new "Mickey Mouse" sound cartoons. Manny Meyers, formerly with Pathe, will take charge of the New York branch. Edward Yost Division Mgr. of "U" California Chain Edward Yost, recently manager-director of the Yost Broadway Theatre, Santa Ana, California, has been appointed division manager of the Universal California Cir- cuit. Fred A. Flader, general manager of the "U" chain, announced the appoint- ment. Film Progress Barred By Censors Says Will H. Hays Attempt To Regulate Free Speech Now Directed At Talkies, He Declares "The one obstacle which stands in the way of the greatest progress of sound and silent pictures is the attempt which still persists in some places to censor," saiil Will II. Hays, president of the Motion Pic- tures Producers and Distributors of Am- erica, Inc., in the seventh annual report and review of the industry made to the direc- tors id' that Association, Monday, March 25. Other topics touched upon by Mr. Hays included the arbitration system, in- fluence of sound pictures and recognition by colleges and universities of the motion pic- ture as a distinctive art-form. In his discussion of censorship, Mr. Hays mentioned that a strong tendency on the part of a few people to regulate everything had extended itself to an effort to censor speech in direct contravention to the Con- stitutional amendment which guarantees free expression and assembly. As to arbitration, Mr. Hays pointed out that 23,869 controversies involving $6,503,- 474.75 arose between exhibitors and dis- tributors during the year, and that 52 per cent of these cases were settled between time of filing and actual hearing. "Sound," he said, "had quickened the pulse of the industry and shot new blood through its arteries. Future Considered Doubtful For Stage Band Presentation Will 1929 witness the passing of the stage band show and elaborate presenta- tions from the country's leading motion picture houses ! While apparently there is now nothing on the surface to indicate that this is true, nevertheless a strong under-current in that direction is noticeable principally in St. Louis, ("lose students of amusements an- ticipate that, talking pictures will sound death knell of personality persons and their kind, and that motion picture theatres will once again become motion picture theatres. Hal Hodes Appointed Adv. Publicity Chief At Columbia It is announced by Columbia Pictures Corp. that Hal Hodes has been appointed director of advertising and publicity for the company. Mr. Hodes has been con- nected with Columbia's short subject de- partment and hig present position is a pro- motion. Morris Back From South Sam E. Moms, vice-president of Warner Bros., is back in New York, having returned last week from a fortnight's trip to Havana. 1116 Motion Picture N e w s HOLLYWO OD LAWRENCE A. URBACII WALTER R. GREENE Wes'tTn Representative Western News Editor Hollywood Office: Mezzanine Floor, Hotel Roosevelt Phone Granite 2145 West Says 2,000 Stage Players Are Working On Coast Roland West, stage and screen producer, estimates that nearly two thousand Broad- way stage players have found work in the talkies in Hollywood during the past year, ami flatly disagrees with D. W. Griffith that dialogue pictures will ring the death knell of the American theatre in five years. He also thinks that concentration of public in- terest, on the art of the talking actor is already making for additional interest in the stage, and that all good plays offered in New York the past season had been success- ful ; that the weaker ones would have suf- fered, talkies or no talkies. Mr. West is East to witness the premiere of "Alibi," his all-talkie underworld pic- ture, which opens at the 44th Street The- atre April 8. Montague To Paramount As Story Dep't Chief Editor (Hollywood Bureau, Motion Picture News) Hollywood, April 4. — Edward Montagne has been signed by Paramount on a term contract, and will assume the duties of editor-in-chief for that company on April 9th. Montagne is under contract to Uni- versal until that time. As editor-in-chief at Paramount, Mon- tagne will work directly under B. P. Schul- bergy producing head, and his executive as- sistant, David 0. Selzniek, in the develop- ment of screen material for coining produc- tions. Montagne will have direct charge of the studios Story department, of which Viv- ian Moses is head. The 3 Moores Together For lirst time in their screen careers, the three .Moore brothers, Owen, Tom and Matt, will appear in one picture. This will be "49th Street" tor RKO, from a story by Mai St. Clair which latter will direct. Eugene Walters is writing dialogue. Gus Is A Busy Man Total of 58 musical melodies have been written by Gus Edwards for M-G-M pic- tures during the past eight months. The songs and numbers have been used in var- ious M-G-M features and short musical revues. ; .. A Re-Make Virginia Valli has been signed by First National I'm- the lend in "The Isle of Lost Ships" which Irvin Willat will direct. The story is a re^make of a picture under the same title made in 1923. Noah Beery will also be seen in new version. Actors Forsake Sport To Memorize Lines (Hollywood Bureau, Motion Picture News) HOLLYWOOD, April 4.— Bridge games, pitching horseshoes, mu- sical or vocal concerts and all other amusements indulged in by ac- tors between scenes are rapidly fading out of studio life in Hollywood. Play- ers and directors are kept too busy rehearsing dialogue and memorizing lines between the scenes for which they are required. Talking pictures almost have suc- ceeded in making a supervisor's dream come true by having actors busy work- ing every moment, regardless of wheth- er a camera or lights are set up or not. M-G-M Stops Production On "Thunder" To Make Changes (Hollywood Bureau, Motion Picture News) Hollywood, April 4. — After live weeks in production, M-G-M has temporarily stopped production on "Thunder" to make cast changes. Decision was made to put James Murray in as juvenile lead instead of Lad- die Biggs; Phyllis Haver will remain as leading lady. The production, a railroad melodrama, is being directed by William Nigh, with Lon Chaney starred. Four weeks were spent in the middle west getting snow scenes with railroad backgrounds for the first part of the picture. It is reported that Biggs ap- peared in a number of the scenes, but inten- tions are to match them up with Murray at the studio. M-G-M figures "Thunder" to be out of the ordinary in possibilities, and officials decided on cast substitutions before it be- came too late to make changes. Roles Are Coming Her Way Lila Lee will make six pictures between the Warner and First National studios, two of them in the latter. The other four will be for Warner- Vitaphone release. Her con- tract calls for an increase of $250 weekly with each new picture. "Hearts In Exile" Production has started at Warner stu- dios on "Hearts in Exile," Vitaphone all- talker with Dolores Costello. Cast includes Grant Withers, Norman Kerry, George Fawcett, David Torrence, Olive Tell, Ru- dolph Cameron and William Irving, Michael ( Jurtiz directing. Aliee's New Role Alice Day will be opposite Ted Lewis in his Warner picture, "Is Everybody Happy?" Pathe Making Extensive Plans For New Season Pathe is making extensive plans for the production of talking pictures. Plays are being purchased, authors and directors are being signed, and a number of legitimate stage players are or soon will be under con- tract. Among the players will be Ann Harding and Sally O'Neill. The former will appear in "Paris Bound," and the latter will be the feminine lead in "Field College." It is also announced that Ina Claire's first all- talking picture will be an original play by Arthur Richman. Richard Boleslavsky will direct Miss Claire. Directors recently signed include Fred Newmeyer and Gregory La Cava. New- meyer will direct Alan Hale in a forthcom- ing picture and La Cava will handle the megaphone for a Robert Armstrong picture. Academy Cancels Contract Of Hollywood Magazine (Hollywood Bureau, Motion Picture News) Hollywood, April 4. — The contract be- tween "Hollywood Magazine," fan month- ly, and the Academy of Motion Picture Arts and Sciences, will be cancelled within the next few weeks, according to present indications. The original deal provided for co-operation between Academy members and the magazine in presenting truthful and newsy items about film personalities. An academy member stated that the deal was entered into in as an experiment and had been found impractical. A Vitaphone Western Warner Brothers will make an all-talk- ing Vitaphone outdoor picture with a west- ern setting with title of "Under a Texas Moon." Monte Blue will be starred, with Armida, Gus Edwards' latest discovery, opposite. The story is an original by L. G. Rigby. Buster's Next Cometly M-G-M is figuring on a racetrack comedy as Buster Kenton's next starring picture for that organization. Edward Sedgewick will likely direct. They Do Their Own Talking Stan Laurel and Oliver Hardy, Roach comedy team, are writing dialogue tor their lirst all-talker picture to be released by M-G-M. All-Talkers Only For "Our Gang" Hal Roach's "Our Gang" will hence- forth appear in all-talkers. The youngsters are rehearsing lines for their first talker under the direction of Robert .McCowan. April 6 . 19 29 1117 Roach Will Direct Personally Series Of All-Talkers Hal Roach, who has become one of South- ern California's crack polo players through diligent practice during the past three years, has laid aside his polo mallets to again become acquainted with a director's megaphone. In addition to actively supervising all comedies to be produced by Hal Roach Studios during the coming year, Roach will personally direct a number of his organiza- tion's all-talker comedies for M-G-M dis- tribution. Roach has assigned himself to direct the first talker of his all-star unit. Greta Garbo Will Star In Remake of "Anna Christie" (Hollywood Bureau, Motion Picture News) Hollywood, April 4. — Greta Garbo will be starred in M-G-M 's talker re-make of "Anna Christie" under direction of Clar- ence Brown. Brown will start preparations on "Anna Christie" immediately upon completion of his first talker for M-G-M, "Wonder of Women," now in production. Greta Garbo was directed by Brown in both "Flesh and the Devil" and "Woman of Affairs," two of her best pictures to date. "Anna Christie" was produced by Thomas H. Ince in 1924 with Blanche Sweet and released by First Xational. Hersholt A "Natural" For The Talkies < Hollywood Bureau, Motion Picture News) HOLLYWOOD, April 4— Although Jean Hersholt is Danish, he has portrayed five different nation- alities in the five talking pictures in which he has so tar appeared. In '"Give and Take" he spoke with a German accent; in "Abie's Irish Rose" he had to register a Jewish dialect; he spoke with a Scotch burr in "The Girl on the Barge;" portrayed a Frenchman in "You Can't Buy Love;" and is a full-fledged American in "The Climax." Tiffaiiy-Stahl Negotiating For Madge Bellamy Series ( Hollywood Bureau, Motion Picture News) Hollywood, April 4. — Tiffany-Stahl is negotiating with Madge Bellamy for a ser- ies of three feature length talkies to be pro- duced on the Coast, according to informa- tion gathered here this week. Miss Bellamy was with Fox three years ago, and this will be her first appearance since leaving sev- eral months ago. U's Colegiate Yarn Universal will make "College Spirit" as a talker feature with Nat Ross directing and cast including George LeAvis, Dorothy (iulliver, Eddie Phillips anil Hayden Ste- venson. The picture is a sequel to the Col- legian series of two reelers which Univer- sal has been producing for the past three years. Foreign Contract Players To Be Let Out By Fox Co. (Hollywood Bureau, Motion Picture News) Hollywood, April 4. — With Fox declaring for all-talkers in the future, reports in Hollywood state that all foreign contract players now on the Fox studio payroll will be released when their various options expire. It is understood that about, eighteen stock players are slated to be let out. Studio officials will be so informed imme- diately upon the arrival of Winfield Shee- han from New York. Cal. Daylight Savings Bill Defeated By Motion Pictures ( Hollywood Bureau, Motion Picture News) Hollywood, April 4. — The California State Judiciary Committee killed the Day- light Savings Bill this week after a. lengthy hearing. The motion picture industry or- ganized the opposition to the bill and in the fight received the support of labor and agricultural interests. A Chaney Song (Hollywood Bureau, Motion Picture News)' Hollywood, April 4. — M-G-M is plugging Lon Chaney in a song number being used for the current M-G-M musical revue feature which will probably be released as "Holly- wood Follies." The song number is titled "Lon Chaney 's Going to Get You If You Don't Watch Out." Lyrics are by John T. .Murray, with music by Gus Edwards. IN THE HEART OF THE FILM CAPITAL and all its residents— the head- quarters of the screen stars Rooms, single, en suite and kitchenette apartments— every modern convenience Wire reservations direct to Eugene Stark, managing director ROOSEVELT HOTEL HOLLYWOOD'S FINEST JOSEPH M. SGHENGK, PRES. HOSTELRY 1118 M o t i o n P i c t it r e N e w s Hollywood New Fox Talkies Are Announced For Early Production (Hollywood Bureau, Motion Picture News) Hollywood, April 4. — The first definite announcement of the Fox talkie plans was made today. Owen Davis is writing the dramatic dialogue for "They Had to See Paris," Will Rogers' first. Movietone feature. The story is from a novel by Homer Croy and Frank Borzage will direct. George Jessel's first Fox Movietone will be "Hurdy Gurdy," written by John B. Hyiner and Dana Burnett. The latter is writing the picture version and dialogue. Elinor Glyn's Cosmopolitan Magazine story, "Such Men Are Dangerous," has been bought for Warner Baxter. Brian Marlowe is writing the dialogue and Guth- rie MeClintock will direct. The Sam Behrman play, "Serena Blandish," has been purchased. The author will adapt it and write dialogue. Hugh Sinclair, of the stage cast, has been signed. Fox has also acquired the talkie rights to 'Cradle Snatchers." It was formerly produced in silent form and will now be re-made with Movietone. Putting Over A Winning House-To-House Campaign (Continued from page 1101) tare you are plugging, but in the "Ben Hut" drive people came from points far beyond what the theatre had previously pulled from. 'Phone calls came from many of tbe distant hamlets which the distribution had covered and this kept up for the entire run of the picture. Surely if these people were accustomed to com- ing to the town and theatre previously they would never have asked some of the questions that they did. "What is the best road to town?", "Does 'such and such' a trolley leave before the perform- ance was over?", "Is there sufficient park- ing space?", and other 'phone queries of this nature. Summing up the cost of this entire stunt, reveals the interesting fact that planning, not money, played the largest part in its success. The boys cost $10.00 for the sodas given them with their own lunches and the ice cream after they returned to the theatre. The cost of the announcements was about $20.00. Each captain (being employees of the theatre) received 50c extra and an after- noon off. The assistant manager, special officer and bill poster each cheerfully donated their extra time, although the theatre offered to pay them for the gas, ^tc, in using their cars. Meighan's One For Warners Upon completion of work in "The Ar- gyle Case" for Warner Brothers, Thomas Meighan will return to New York, deighan '.- font r;i <• I with W'a rnciN ea lis for mi appearance in one feature talker yearly. Hays In Hollywood For Conferences (Hollywood Bureau, Motion Picture News) HOLLYWOOD, April 4.— Will H. Hays is in Hollywood for a three weeks' stay during which he will hold a series of conferences with producers. Mr. Hays declares that the rapidity with which events in the motion pic- ture industry are happening, and with producer-interest in sound becoming general, he will make quarterly instead of semi-annual visits to the coast. 4 Roadshows And 18 Talk Features Coming From F. N. The new line-up of First National prod- uct to be sold during the remainder of the season in order to meet the marketing con- ditions brought about by the talkies, will consist of four road shows, 18 all-dialogue pictures, 15 with music and sound effects, and 13 silent productions. 52 Two-Reel Talkers From U Universal is planning a series of 52 two reel dialogue musical comedies with song and dance sequences. One series will star Arthur Lake. The Academy's Anniversary The Academy of M. P. Arts and Sciences will celebrate the second anniversary of its founding at a dinner in the Roosevelt Hotel May 9th. Presentations of the seventeen awards of merit recently conferred upon members of the producing colony will be made during the evening. EMBARRASSING MOMENTS When your wife startles the world with her Easter outfit . . . be non- chalant . . . Light a MURAD. c v. Loritlard Co.. Eat. nso April 6 , 19 29 1119 Broadway Show Reviews By Fred Schader New Wrinkle At The Colony Brightens Show Audience Worker Is First Attempt Of Kind On B9way The show at the Colony this week was quite boring] The reason was the feature film "Clear The Deck" with Reginald Denny as the star. The feature Avas so slow- that it was impossible for the stage show to overcome the load that it laid on the au- dience. There is a new wrinkle however shown at the house that seemed to brighten things for a few minutes. It was the working in the audience of Sweet Sally Sweet, who is in her second week at the house. Hereto- fore audience workers have been confined pretty much to vaudeville, and this seem- ingly is the first attempt of this kind in New York in a picture house. The audience "went" for the innovation in good shape. The entire program runs about two hours and fifteen minutes. Pathe Sound News is the opening offering running exactly ten minutes with six sub- jects being shown. The fashion portion of the reel showing the Spring styles in furs seemed to be particularly interesting to the audiences and the shots of the foundlings in an institution brought a few laughs. An International News reel (silent) is also shown, running for 12 minutes; this is proj- ected between the stage show and an M-G-M short. For the stage show there were two spec- ialties added this week, the McKeon Sisters, who did not prove to be very hot, and Kitty O'Dare, a nifty tap dancer, who managed to click with the audience. The stage show opened with Sam Kahn's Orchestra playing "Deep Night" with Sammy singing it, the playing was oke but the least said about the singing the better. Walter O'Keefe, wdth a topical parody on "Laugh Clown Laugh," dealing with the stock market, was readily accepted by the audience. He and Sally Sweet worked together on the runway with some talk regarding the painting of Easter eggs that brought laughs. Sally, after this, doing a number. "The One That I Love Loves Me" proved to be a good comedy number for the band after Kitty O'Dare did her stair dance. The sister act followed with a number and a dance that got little from the audience despite O'Keefe 's attempt to build them up. He finished ahead of the finale with "Whole- sale," another comedy .number. The show ran thirty-three minutes. A different Mary Pickford holds forth in "Coquette " the United Artists picture which has a $2 opening at the Rivoli in N. Y. Friday, April 5. She plays the role of a heart-breaker which Helen Hayes portrayed on the stage. Supporting Miss Pwkford are Johnny Mack Brown and Matt Moore. The three scenes above reveal Mary in her new personality Roxy's Easter Feature "Strong Boy" Proves Weak Screen Entertainment THE show at the Roxy for Easter Week- has a program that runs four minutes short of two hours. It is topped by "Strong Boy," with Victor McLaglen starred, a weak feature that does not help the entertainment any to speak of. Sur- rounding it there is a timely stage show that makes up for what the picture lacks, and with the short show the house should return a very profitable week, with all of the youngsters in town from school for their holidays. Due to the shortness of the feature and the fact that the four stage units that Kothaf'el had framed took but thirty-one minutes it was necessary for the Roxj Magazine and Fox Movietone News to be strung out so that fourteen minutes of news events were given the audience. Opening the show with Lew White at the organ, Heine Valerie sang Lew Davis' "When the World Is At Rest," and re- ceived a neat applause for the effort, which took three minutes. The orchestral production took eight min- utes. There were three divisions of the ar- rangement, opening with the singing en- semble in the two proscenium boxes and then a processional to the stage for The Resur- rection. It was decidedly effective in the manner in which it was handled. A most effective use of a luminous cloth was made in the Ballet De Papillion. It was a butterfly ballet, in which only the portions of the bodies that were clad in the luminous material could be seen. The faces and hands of the dancers appearing black. When the first full stage scene was shown with the flaming materials there was heavy applause from the house. "Kewpie Dolls," a composition by Er-no Rapee, had its first performance at the house this week. Beatrice Belkin appear- ing before a black velvet drape in one of- fered a coloratura solo that scored, after which an octette of piano playing girls was shown performing on what apparently was a gigantic grand piano, there being eight pianos placed into a set piece. Following a number by the girls the Roxeyttes ap- pealed for a lively Kewpie Dance. "Easter Greetings," which ran for twelve minutes, proved one of the most liked bits of the show. The setting was the window of a candy shop, with huge choco- late eggs, chicks, bunnies and the rest of the window dressing supplied by the ballet, the Roxyette and some of the solo dancers. A series of dance numbers were presented by each set of girls. Installing Movietone At N. Y. Globe For "Showboat" Movietone apparatus, at the New York Globe, is now being completely overhauled and rewired in order that everything shall be in readiness for the premiere at this house of Universal 's "Showboat," on the evening of Wednesday, April 17th. 1120 Motion Picture N e w s Highlights of "Alibi" the neiv United Artists talkie feature, which goes in for a $2 run at the 44th Street Theatre inlN. Y. Monday, April 8. Among its effective cast of performers are Purnell Pratt and Eleanor Griffith, who are seen in the first scene; Pat O'Malley and Chester Morris, the two figures in the second scene; the other scene shows some of the night club atmosphere "Laces And Graces" Publix Unit A Hit With "Chinatown Nights" At Param't ai ACES AND GRACES," the John * ^ Murray Anderson Publix Unit, at the Paramount this week once again proves that class will tell. Anderson is a real shtjWmah and stage producer, this effort on his baft so far outshines the type of Publix Units that have been presented in the last three months that there is a difference as between day and night in making compari- son. Tire revue, together with Wallace Beery and Florence Vidor in the under- world melodrama "Chinatown Nights," an all-talk feature produced by Paramount, makes the show a highly enjoyable one. George Kay is the new conductor of the regular pit orchestra at the house. This week there is an orchestral production pre- sented as the opening feature of the show. It is entitled "Easter Greetings," with an ensemble of twenty-eight vocalists, headed by Charles Hedley, soloist, who sings "The Palms." The setting and lighting effects for the offering are worked out to a nicety. At that there are but five minutes devoted to this. The Paramount News, consisting of four shots from the Paramount News Reel, and a trailer of "The Wolf Song," took up the next seven minutes. Jesse Crawford at the Wurlitzer came through with a popular program of four numbers, "In Old Tia Juana, " "Deep Night," "Where Is That Song of Songs For Me," and "Button Up Your Over- coat," and then finished with "Dance of the Blue Danube" for eight minutes. Then the Murray Anderson revue for thirty minutes. An off-stage introduction is sung by Llora Hoffman, after which the Tommy Atkins Sextet of boys steps on with the Gamby-Hale Girls following for an Irish number. Molly O'Day with the six boys in a number proved to be a terrific hit, and Miss Hoffman virtually stopped the show with her vocalizing after this. A ballet number by the girls proved enjoyable, and then the stage orchestra, under the di- rection of Ben Black, who also acts as mas- ter of ceremonies, put on "Barbara," with a bell ringing comedy bit which was quite overdone. "Good Little Bad Little You," with Miss 0"Day and the boys, again hit the audience right between the eyes, and the finale, with a huge lace shawl, proved to be one of the prettiest stage pictures that the Paramount has had on its stage in a Long while. At the conclusion of the revue there was most unusual applause. "Chinatown Nights" runs an hour and twenty minutes, making the show a little short of two hours. back that has a lot of personality and he gets to the audience. His handling of both numbers was delightful and he was re- warded with thunderous applause at the conclusion of the selections. Each of the numbers took five minutes. There were two shots from the M-G-M news and two from Fox Movietone in the Capitol Magazine. The Movietone showed the Mexican Revolutionists and the West Point Cadets. The combination ran eight minutes. The Chester Hale Production "Pastels" occupied the stage for thirty-one minutes. Ever effective opening was shown with the musicians on the stage under the direc- tion of Dave Schooler, being hidden in a huge jewel box at the opening with the lid rising slowly to bring the musicians into sight. With the opening number over Joyce Coles offers a toe solo to be followed by Sammy Lewis and Patti Moore in their vaudeville routine which proved a little rough in spots for the Capitol audience. They ran through two numbers with a dance finish for each of them. A ballet offering by the Chester Hale girls is next and "What Price Music?" a specialty by the stage orchestra, proved amusing. Lewis and Moore appeared for another number follow- ing this and Ray, Ellis and LaRue, an adagio trio, were a real wallop to the revue just ahead of the finale. Well Balanced All Talkie Bill Shown By Strand The "House of Talking Pictures" is showing a well-balanced sound program this week. It is headed by the First National release, "Children of the Ritz," which while not a talker has a synchronized score and some sound effects, and completing the show are three Vitaphone subjects as well as the Pathe Sound and Fox Movietone News reels. The feature runs an hour and eleven min- utes. The combined sound news reels twelve minutes, and the three short subjects twenty-six minutes, which with the organ solo makes a program about five minutes short of two hours. Bobby Folsom in "A Modern Priscilla" was easily a hit with the second half of her number. Julia Sanderson and Frank ( ruin- it, in a series of songs, were the next in honors, while Willie and Eugene Howard brought up the rear of the procession, al- though their offering got a number of laughs. "Krassin" a Road-Show Amkino will road-show "Krassin," the Russian film portraying the rescue by the ice-breaker of that name, of the stranded Nobile expedition, the first road-show ing to take place at Symphony Hall, Boston, to be followed by showings at other leading cities. Gotham Exec On Tour John N. Weber, assistant general mana- ger of Gotham, left this week for an ex- tended trip which will take him through most of the principal key cities to the West Coast, consummating details for the re- lease by exchanges of new Gotham products. Garbo-"Wild Orchids" Combination And Snappy Stage Show At Capitol GRETA GARBO in "Wild Orchids" with Lewis Stone and Nils Ashter sup- porting her is enough for any box office, but at the Capitol this week they have a cork- ing stage show in addition. The fact that the feature runs for almost an hour and three quarters makes the program take up a little over two hours and a half. There is too much of the feature and it could be cut fifteen minutes to advantage. But the box office at the Capitol is telling the story of good business, and were the show a little shorter they would undoubtedly have a craekerjack week there. On Monday afternoon at the first De Luxe show Eugene Orniandy handled the or- chestra for the overture which consists of the finale of the "Fourth Symphony" and "Deep Night" and the manner in which he handled the baton won the full approval of the audience. Here is a real musician who doesn't resort to a lot of clap-trap to attract the attention of the audience be- cause he doesn't need it. The man has a April 6 , 19 29 1121 The Voice of the Screen News and Comment on All Phases of "Sound" Pictures Britain Sending English Cast To Produce Talkie As the result of successful demonstration of sound motion pictures in England, Brit- ish International Pictures are sending a company to this country to make the first British talking picture with a British east. It will be made in the Gramerey studios, recently opened by RCA Photophone, Inc. "Kitty," from a novel by Warwick Deeping, author of ' ' Sorrell and Son, ' ' has been chosen by Victor Saville, British In- ternational director, for the debut. It is claimed that the story offers unusual oppor- tunities for dialogue and sound effects. Portable Sound Acts Now Ready For Small Theatres Five to six acts of "canned" vaudeville with portable sound equipment for one night stands are now available tor small theatre owners who feel that they cannot afford to wire their houses. Each act runs about seven minutes and averages about 200 feet. Run of the show is approximately 35 minutes. Sidney Northcote, a veteran theatre man is behind the plan and will work with the exhibitor on a percentage basis. M-G-M Eastern Studio Gets Portable Recording Device A portable automotive recording appa- ratus has been delivered to the Metro- Goldwyn-Mayer Eastern Sound Studio by the Electrical Research Products Corpora- tion. The new outfit, which is mounted on a big Reo truck, permits sound film record- ing of any outdoor sequence, and will be used for the shooting of atmospheric scenes in New York, as well as for short subject work. Raymond Hitchcock Makes Short Talkie For Warners Raymond Hitchcock has just completed a short talking picture at Warner Bros. Eastern Vitaphone studios under the direc- tion of Bryan Foy. The act is titled, "An Evening at Home With Hitchy, " and is a monologue with Hitchcock's inimitable chatter. He sings one of his old favorite songs, "Here Comes the Groom." Ruth Chatterton Opposite Jannings In "The Concert" Ruth Chatterton will appear in another Paramount all-talkie. It will be "The Con- cert," and will star Emil Jannings. This vehicle served for many years as a war horse for Leo Ditrichstein. Miss Chatterton is now playing in "The Marriage Holiday," Musicians At Omaha Meet Discuss Sound ALTHOUGH speakers at the Mid- west conference of the American Federation of Musicians held in Omaha, March 24 and 25, vehemently critized the talking motion pictures, their future success and development was generally conceded. Fifty dele- gates from local musicians' associa- tions attended. "I do not say talkies will die out," declared Fred Brinbach, of Minneapo- lis, member of the national executive board of the federation. "They will be a splendid addition to the program, but they can never be the whole pro- gram," he said. Roach Sound Plant Finished; Shooting Now In Progress Hal Roach has completed disc and film sound apparatus installations at his Holly- wood Studio, and began production of talk- ing comedies for M-G-M on March 25. The new sound plant consists of two stages, one 192 by 110 feet, and the other 57 by 110 feet. The monitor and operating rooms are located between the two stages in one building so that the entire sound plant is housed under one roof. Recorded scenes can be played back and screened either in the monitor room or on the stages. Springfield Bijou Last To Succumb To Talkies The Bijou theatre, at Springfield, Mass., owned and managed by Al Anders, is the last first-run film house in the city to suc- cumb to the power of sound and talking pictures. This theatre has held on te- naciously to the all-silent program, much to the satisfaction and approval of hundreds of movie fans. Xow Manager Al Anders announces that he will install the De Forest Phonofilm system and be ready within a we: k or so for the latest sound and talking releases. Synchronized Pathe Cartoons Three Paul Tein-v cartoons, "Skating Hounds," "Faithful Pup" and "Presto Changes," have been synchronized at the Pathe New York studio by Maurice Manne, supervisor of effects, Edward Gould and Or- chestral Leader Attilio Marchetto. The re- cording was done by V. S. Ashdown, RCA sound engineer. O. P. Heggie With Dix O. P. Heggie, who plays in "The Lettei*," will appear in another Paramount picture, as he has been signed for a leading role in "The Wheel of Life," new all-dialogue film. Western Electric Has 400 Foreign Installation Orders That Western Electric is increasing its activity in Europe and other foreign coun- tries is reflected in the number of repre- sentatives leaving or en route. Assign- ments range from London and cities of the Continent to several locations in South America. One hundred theatres in foreign coun- tries have been equipped for sound, and approximately 400 orders are in, according to J. E. Otterson, president of Electrical Research Products, recently returned from a trip abroad. 800 to 1,000 houses are ex- pected to have complete installations by the end of this year. Bid for Non-Synchronous System Is Made In Canada Canadian exhibitors are watching the de- velopment of the non-synchronous move- ment which they note in the announcement of the appointment of distributors for the special equipment. Radio Industries of Canada, Limited, Birks Building, Winni- peg, Manitoba, has been introduced as the Western Canadian distributor for the Co- lumbia Theatrephone. Columbia record library and cueing service and the Colum- bia Public Address System. This company also handles the Capehart Orchestrope. Other distributing companies for non-syn- chronous sets have recently been announced at Toronto. Chromotone Buys Vocafilm Plant For Production Work The Vocafilm Studios, in New York City, have been purchased by Chromotone Film Studios, Inc., which will produce there a number of short and feature talkies and will also lease space. New equipment has been installed and a natural color process will be provided through Artchrome Film Laboratory. Both sound-on-film and disc recording will be available. Adolphe Phil- lip. B'way producer, will direct for Chromo- tone. W. E. Gets Big Sound Job Western Electric has been awarded the contract for installation of sound repro- ducing equipment in the large Atlantic City Municipal Auditorium which is rap- idly nearing completion. Dove Finishes "Careers" Billie Dove has completed "Careers," her first dialogue picture for First National- Vi- taphone. The story is now being cut and edited. It will be featured with two theme sonsg. 1122 Motion Picture N c zv s The Voice Of The Screen Mind Reading Act Via Talking Film Proves Real Novelty Terry Turner, publicity executive for the Loew Circuit, got all of the New York daily paper film critics hot and bothered with his gag about "thinking' pictures." Those critical minds couldn't quite bridge the gap between the talkies and the dumbies, and then when Terry piled "thinkies" atop of that it was just too much. But it was all a gag after all. The "thinkie"' proved to be nothing more than George Lovetts' "Concentra- tion" long a standard act in vaudeville that was adapted to the talking film. Lovett carries a portable Marveltone device that takes about two hours to install. On the screen appear the two women who worked in his original act. He, in person works the audience and asks the screen personages to read and answer questions that those in the audience had written. Likewise those requesting musical selections were pre- sented with the same. Various guesses were made as to the manner in which the operation was per- formed. The easiest is that the two women Avere on the stage behind the screen work- ing before a mike which carries the amplifi- cation into the audience and that Lovett in front has to memorize the continuity of his film as it is projected. Or with three projection machines and the operator in the booth cued the switch can be made by code to fit the type of action required on the screen. There are but three types of action, that of speaking into the mike to answer questions, that of playing the piano and the violin, and third the turning on of the radio. The idea, however, is a nifty one for any type of theatre and will send them out talking about the manner that the stunt is done. Puhlix-San Antonio Plans Spell Keener Competition Publix will build another San Antonio theatre which will be devoted to the talkies, according to a recent announcement by W. J. Lytle managing director and part owner of Publix houses in San Antonio, Tex. Sketches prepared by architect Robert Boi- ler call for a 14-story theatre-office building to cosl $1,500,000 and upon completion the structure will probably replace the Empire and Princess Theatres, both at present under lease to Publix. Announcement of the new house came on the eve of the opening of the New Ma- jestic Theatre and office building by Inter- state Amusement. Tentative opening is May 15. San Antonio has five wired thea- tres; Majestic, Texas, Empire, Aztec and I'la/.a. Handling "Jealousy" Dialogue The dialogue for "Jealousy," the new Paramount talkie at work at Astoria, is be- ing handled by John 1). Williams, Broad- way stage producer who directed Jeanne Eagles, the star of "Jeaolusy," in "Rain." F. N. Insures Stars Voice For a Million IN case anything happens to the voice of Corinne Griffith, one mil- lion dollars will be paid First Na- tional Pictures by the Commonwealth Casualty Company of Philadelphia. Miss Griffith was recently given a new contract by the producing organiza- tion specifying that she appear in talk- ing motion pictures. Her voice, over which company officials are enthusias- tic, was insured as an act of protec- tion. Production And Recording Is Now Under Way By RLA The Recording Laboratories of America's subsidiary, The R. L. A. Talking Pictures Corp., is now recording and producing sound films at their studio in the East. The first of the series of pictures produced last week, in association with Sidney Phillips, was based on the vaudeville sketch, "Five Minutes from the Station," by Elaine Stern Carrington. The firm has recorded and produced since March 1 ten shorts for the Home Talkie Productions and two for Roseland Productions: "Join the Party" and ' ' Asleep at the Switch. ' ' "U" Equipped To Use Disc System For Coast Studio Preparations have been finished at Uni- versal City to put Universal talking pic- tures on discs as well as on films. Current U features may now be offered in both disc and sound-on-film form, and the numerous Universal talkers released in film form can be transferred to the disc form. "The Leatherneck" Has Over 60 Percent Dialogue Pathe's version of "The Leatherneck" is fully 60 per cent talker. Among the nov- elties of the sound version is the "voice fadeout, " a mechanical arrangement by means of which a player's voice may grow or fade in intensity or volume in accord- ance to the action of the story. Wiring Cohan Theatre For "Bulldog Drummond" Show Installation of sound equipment is now in progress at the George M. Cohan Thea- the New York, in preparation for the premiere of the new United Artists film, "Bulldog Drummond," set for May 2. Not a single theatre remains unwired <>n B'way propci- above 4'2nd street. Sound News Issue Doubled I'athe Sound News will be issued twice a week, beginning April (i. Interchangeability Bogie Still Haunts The English Trade The question of interchangeability occu- pies as much space in English trade papers today as it did a few months back in the film journals of this country, according to recent reports from London. Victor Davis, speaking at a gathering of the C. E. A., is credited with making the statement that it was "monstrous that in- terchangeabiliy should not be permitted. It was also indicated that it was not alto- gether out of the question but that the gov- ernment might investigate the matter. In the meantime the subject was being taken up by the Federation of British Industrie- through a questionnaire addressed to West- ern Electric. Replying to this communication Western Electric stated that their policy in England would be the same as in America, based solely on consideration of quality. Licenses have already been granted in England and others are on the way. The company further stated that it had no objection to having British apparatus reproduce if the equipment was efficient and reliable. Craven Will Do Talk And Titles For Lloyd Vehicle Frank Carven, a prominent figure on the legitimate stage who has been touring the country in his own show, "The Nineteenth Hole," has affixed his signature to a con- tract with the Harold Lloyd Corporation whereby he will direct the dialogue and co- operate on the titles for Lloyd 's new com- edy for Paramount. Columbia's First Sound Wagon Columbia Pictures Corp. executives re- cently witnessed the try-out of this com- pany's first "sound wagon." It is a port- able recording studio on wheels, possessing all features of a permanent installation. A number of other trucks will be added later on. Tiffany-Stahl Films For Wired And Unwired Houses Feature releases from Tiffany-Stahl are being made with the RCA Photophone sound track on the film and recordings arc also being made on discs for such theatres that have only disc wiring. Silent prints are being made for houses not sounded. Sells Foreign Rights Oscar A. Price, President of General Pic- tures Corporation, announces that Frank Bates, of '2 Rue lie Lancry, Paris. France, this week acquired the rights for Germany, Scandinavia and Belgium, to "The Bache- lors' Club." This first of the series was synchronized on the Fox Movietone process with a special score and orchestra- tion by Erno Rapee and his Roxy Theatre Orchestra. April 6 , 19 29 1123 Opinions on Pictures Square Shoulders Good For Young Or Old (Silent Version) (Reviewed by Don Ashbaugh) WHEN you can close the chattering' mouths of an audience in preview- jaded Glendale, Calif., and make 'em sit spellbound for a picture featuring- a couple of youngsters you have "something." That's what happened when "Square Shoul- ders," a tale of military school life, was previewed. It features Junior Coghlan and Louis Wolheim with Phillipe shame many recent attempts of some of the so- called bigger and better stars. Junior Cogh- lan gets away with some pathetic and heart tearing sequences that dampen the hankies of the nice old ladies. The tale is simple. A hard-boiled, booze sopping hobo comes back to his home town for the first time since the war- He dis- covers his son selling newspapers, the boy's mother having died. The kid is crazy over the unknown father who won a medal on the field of battle. Because of the boy's interest in things military Wolheim, playing the unknown father, steals money and enrolls the boy in military school. The ending is pathetic with Wolheim dying, the secret that he is the boy's father still untold, after saving the youth during a fight with two of his former hobo pals who try to force him into robbing the com- mander of the school. The fadeout should be the scene where Coghlan buries the D. S. C. and then plays taps over the grave. Instead the studio has left a tag end show- ing a long shot of the grave. It 's not needed. Young de Lacey is cast as the rich man's son and Coghlan's rival tin- the attentions of the commandant's daughter. A clever comedy scene is staged in a drug store with the two boys attempting to outdo each other in the purchase of expensive sundaes to impress the little girl. The technical direction at the military academy is as near perfect as could be asked, the scenes and dress parade shots being made in one of the west's big acade- mies. The picture is not a box office record breaker but once you get the crowd in they'll like it. Drawing Power: Feature the three The Eternal Woman Just Another Picture (Silent Version ) (Reviewed by Bill Fiirman) t i-THE ETERNAL WOMAN" is one of A those pictures that cannot get above the classification of general program ma- terial. A sordid story, combined with the usual triangle and a cold-blooded murder, makes it a picture that will get bookings mainly because it was sold on a group pro- gram. John McCarthy struggled through the di- rection of a story that was apparently im- possible before the picture started. Olive Borden and Ralph Graves do the best they can with what material they have to work with; which isn't much. The balance of the cast, which includes John Miljan, Ruth Clifford, Nena Quartaro, Josef Swickard and Julia Swayne Gordon just amble along. The only comedy relief is furnished by a donkey. The story has to do with a sister wronged, her father murdered by her betrayer and a second sister swearing revenge. It starts in the mountains of the Argentine, drags through a poorly faked shipwreck in which the wicked wife of the hero is drowned while the hero and the avenging sister are the only survivors. They are married after the avenger nearly bumps him off when she mistakes him for the slayer of her father. The real murderer is identified by the wronged sister who has arrived from Bue- nos Aires, and he is carted off to be shot or something. Drawing power: Not much in the pic- ture aside from the featured names in the cast. Produced by Harry Cohn. Released by Columbia Pictures. Story and scenario by Wellyn Totman. Directed by John P. Mc- Carthy. Cameraman, Joseph Walker. Length, 5,800 feet. Release date during March. THE CAST Anita (Hive Borden Hartley Forbes Ralph Graves Gil Martin John Miljan Doris Forbes Ruth Clifford Consuelo Nena Quartero Uvaldo Josef Swickard Mrs. Forbes Julia Swayne Gordon youngsters to attract the juvenile trade, and play up Wolheim and his character angle to snare the adults. You can promise this one will please all ages. Produced and Released by Pathe. Pro- ducing supervisor, Paul Bern. Story by George Dromgold and Houston Branch. Scenario by Peggy Prior. Directed by E. Mason Hopper. Photography by David Abel. Length, 5477. Release date Mar. THE CAST Tat Junior Coghlan Snag Louis Wolheim Eddie Phillipe de Lacey Mary Jane Anita Louise Hook Johnny Morris Mr. Cartwright Montagu Shaw Delicate Don Kewpie Morgan Commander Clarence Geldert Queen Of The Night Clubs Hey, Sucker! Here's A Chance To Get Even (Reviewed by Freddie Schader) YOU'VE heard of Tex Guinan, haven't you ? Remember, she started in pic- tures making Westerns as a " Two-Gun- Woman"? The Warners hired Tex for a talkie which they titled "Queen of the Night Clubs." "Wot Queen? Victoria? Tex looks old enough on the sciven to be Victoria's sister. At that, Mamie Duffey is o.k. when she's herself, but when she tries to get dramatic — oh boy — she's terrible. But there is this angle to look at, Tex has been front page copy for the dailies, espe- cially the tabloids so long that the theatre- goers away from Broadway might like to gel a load of her and may be willing to pay to catch her on the screen. That is the only chance that there is for the picture. After they had signed Tex, the Warners shipped her to Hollywood and Bryan Poy had to get a story together and make a pic- ture with her as the star. Well they knocked a story together that had a night club background, which is sufficient to carry Tex through. There is enough wild stuff in it to give the umpchays out in the sticks that a night club on Broadway is all that they expected it would lie, which is exactly what it isn't. Then Bryan got busy and shot the picture. When it was finished they decided to lay it on the shelf. Then they had a change of heart and shipped it East and Bryan recut it and the result is a good meller for the sticks. Tex is made the pawn in a battle between two night club factions. She is a drawing- card in one club and the proprietor of an- other wins her over to his place, at the same time having the rival establishment pad- locked. Of course, the boys who were forced out of business want to get even. The way that they manage it is by planting a bullet in a gun that is used in a number in the club. But when their plant doesn't work they decide to unload the gun. Why a couple of gangsters should want to do that is a mystery. But they start to do it any- way, and that leads to a shooting of which a youngster is accused. This boy has been the vaudeville partner of one of the girls in the club. After the shooting Tex finds out that he is her own son and right then and there she tries to get dramatic and lets a squawk out of her that will hand anyone a laugh. In the end the real gunmen are discovered, and the boy is freed and all ends happily. There is a lot of stuff shot that has Tex. doing her mistress of ceremonies stuff from the back of a chair in the middle of a floor show in a night club. Tex is herself and right at home in those sequences. A couple of reporter boy friends are introduced and referred to as Winchell and Mark, but the boys .don't look the part. Lila Lee and Eddie Foy, Jr., the pair to whom is en- (Continued on following page) 1124 M o t i o n Picture N c w s Queen of Night Clubs (Continued) trusted the task of carrying the juvenile love interest, really run away with the pic- ture. Lila Lee is great, and young Foy is going to make a spot for himself in this racket. John Davidson, in a heavy role, is also decidedly worth while. There is an- other name that is worth a plug, and it is thai of -lack Norworth, who is playing a bit in the picture. Jack, by the way, is far from being bad on the screen. Drawing Power: If they want to get a flash at Tex and a little insight into Broad- way night life, this one ought to please them, providing they are not too familiar witli Broadway and know enough about it. Produced and distributed by the Warner Bros. Length: Sound, 5,424 feet. Running Time: an hour and two minutes. Released: March 16, 1929. Directed by Bryan Foy. THE CAST Tex Malone Texas Guinan Eddie Parr Eddie Foy, Jr. Bee Walters Lila Lee Phil Parr Jack Norworth Don Holland John Davidson Lawyer Grant John Miljan Andy Ouinlan Arthur Housman Ass't. District Attorney William Davidson dr] Charlotte Merriam Xick Jimmie Phillips Crandall Lee Shumway judge James T. Mack Flapper Agnes Traney Boy Joe Depew His Captive Woman South Sea Love With Talk Interpolations (Reviewed by Freddie Schader) MILTON SILLS and Dorothy Mackaill are co-starred in this rather light story, which was originally made as a silent feature. But as the technique in the pro- ducing was of the cut back variety, the picture lent itself to the interpolation of talking sequences which have been added via Vitaphone. The result is an altogether- pleasing program picture, but not a $2 spe- cial for Broadway. In the regular houses it will undoubtedly please the majority of customers. The task of carrying the principal burden of the dialogue is given to Milton Sills. Dorothy Mackaill talks too, but it is only for a single line at the end of the picture. Others in the cast that stand out in the dialogue sequences are Frank Eeicher who, as the district attorney, more than makes good, Sidney Bracey, Marion Byron, in a fresh night club chorus girl role, and George Fawcett. The latter, with little to say, really stands out because he manages to keep himself in the foreground in the talk- ing moments when others are declaiming through the use of old stage tricks. Here is a real artist if there ever was one. The principal scene of action is a court room. Seemingly we can't get away from them since the talkies have come in. Anne Bergen is on trial for her life, accused of having shot and killed her protector, a young millionaire. Each of the witnesses tell their story on the stand in dialogue, and then the action is flashed back in silent form. Thus we discover that the girl was brought home by the millionaire on a rainy night. He later placed her in an apartment that he paid for, financed her debut as a dancer in a night club and then fell for one of the other girls, walking out on his His Captive Woman (Continued) sweetie. She follows him home, finds him in the arms of the other girl and shoots him • lead. The final witness on the stand is Thomas McCarthy, a New York policeman, played by Milton Sills. He relates the story of his being sent to the South Seas to bring back the murderess. When his steam- er sailed before he was able to have the necessary papers signed by the Governor of the island, because the official had fallen for the little Broadway charmer, he man- aged to obtain passage on a little sailing trader which was wrecked and only the cop and his prisoner survived the storm, they being cast on a desert island. He relates of the wiles that she practiced on him trying to get him to agree to let her go free when they were finally rescued, also how she twice saved his life, likewise that after they married in the sight of God and a vessel approached and there was a chance of rescue he failed in his duty and his wife lit the beacon that made it necessary for him to accept rescue and complete the per- formance of his duty in bringing her to .justice. Then, in the final moment, there is a kick when the judge, in charging the jury, instructs them that they must bring in a verdict of "guilty." When they do this the court immediately sentences the prisoner to life imprisonment — but in the custody of her copper husband on the desert island where their romance began. Both Milton Sills and Miss Mackaill de- liver performances that are worth while, and, if Dorothy can talk in a sustained scene as well as she did in the brief mement that she had in this picture, well then she is going to go right along in the talkies. Produced by First National. Distributed by Warner Bros. Length: sound version, 7,992 feet. Running Time: an hour and thirty minutes. Released: March 24, 1929. Story by Donn Byrne, adapted by Carey Wilson, directed by George Fitzmaurice. THE CAST Officer Thomas McCarthy Milton Sills Anna Bergen Dorothy Mackaill Alastair de Vries Gladden James "Fatty" Fargo Jed Prouty Means Sidney Bracey Lavoris Smythe Gertrude Howard Baby Meyers Marion Byron Howard Donegan George Fawcett Judge of the Court William Holden District Attorney Frank Reicher Governor of the Island August Tollaire Chinatown Nights Tong W ar Melodrama With Talk (Reviewed by Freddie Schader) WALLACE BEERY is the star of this production with Florence Vidor fea- tured. Quite a combination and it should pull a little at the box office. It is, from a story view-point just another twist to the "Mammie Rose" story that was written by Owen Kildare, now dead. This version of the Chinatown tale was written by Samuel Ornitz, ami William Wellman directed it. It i- mil and oul melodrama, of the type thai Al Woods produced in the days of the Stair and Havlin Circuit, in fact one can almost see the glaring paper of "King of the Opium King" in the shadows behind this picture. But it is strictly box office and as such, with its being a 109 per cent talker, it will gel dough anywhere. Chinatown Nights (Continued) Wallace Beery in the role of Chuck Riley is the boss of one faction of Chinamen in Chinatown. Boston Charlie, a Chinaman, heads the other faction. Both want to be regarded as supreme rulers of all the China- towns in America. They are right on the edge of a tong war on the night that the story opens. As a rubberneck bus pulls into the Oriental section of the city a Chinaman of one of the factions falls dead before the bus. It wasn't heart failure either that caused him to keel over. The sightseers get out of the bus but when they are told to pile back and get out they all scramble with the exception of a society girl, Joan Fay, played by Florence Vidor. She was "rub- bering" in company Avith a society man who was slightly soused and he went off and left her behind. She starts in upbraid- ing Chuck and then starts to walk away, but just at that moment Chuck sees that there is a little gunplay coming off and he shoves her in a doorway. The result is that she is compelled to say in his rooms overnight, before he thinks it is safe for her to depart. The next night she is right back again, this time Avith another girl and two men. She catches sight of Chuck as he is about to enter the Chinese theatre and follows him in with her friends, and in taking her seats they manage to break up a protection plan that had been worked out by each leader. The result is that a shooting comes off, and when the smoke is cleared, Chuck has been wounded, a couple of Chinamen bumped off, and this time the society girl follows the Chinatown white Ih>>s to his home with the result that she lives with him from then on renouncing her society associates. He treats her rough and boy she likes it. Finally when she interferes with his business, which is running a joint and making war on the opposing tong, he turns her out of doors. She had thought that she could reform him, but evidently she was a failure at her self set job. In the end, however, she comes back to Chuck and he smashes up his joint, retires from Chinatown and goes uptown with his society sweetheart. It's a lotta hoke, but it's the kinda hoke that they like. In the east with Beery and Miss Vidor are Warner Gland, who makes an admir- able Chinaman; Little Jack McHugh who turns in a really good performance in a kid role; and Jack Oakie as a stuttering re- porter makes good. Drawing Power: It'll get them in any neighborhood and the names of Beery and Florence Vidor together should pull. Noth- ing too rough in it for any audience. Produced and distributed by Paramount. Length, 7,081 feet. Running time an hour and twenty minutes. Released March 23, 1929. Story by Samuel Ornitz. adapted by Oliver 11. P. Garrett. Dialog by William B. Jutto. Directed by William Wellman. THE CAST Chuck Riley Wallace Beery Joan Fay Florence Vidor Boston Charlie Warner Oland The Shadow Jack McHugh The Reporter Jack Oakie Woo Chung Tetsu Komai Gambler Frank Chew Maid ., Mrs. Wing: Bartender Peter Morrison Gerald Freeman Wood. April 6 , 19 29 1125 This Is Heaven Yilma Talks In Fifth Ave. Romance (Reviewed by Freddie Sehader) SAMUEL GOLDWYN has made a talkie. At least there are three short talking sequences in his latest, "This Is Heaven" which stars Vilma Banky. It is the picture that originally was to have been called "Childs, Fifth Avenue." Of course, Vilma has an accent and to overcome that they had to have her as a Hungarian emigrant girl who arrives at Ellis Island, wearing a dozen petticoats and talking Majyar. That will give the Hunyaks in some of the sec- tions of the country a kick. But Vilma acquires her English rapidly and a couple of reels later she manages to get away with a lot of American wise cracks. "This Is Heaven" is worked out along lines that should make it a neat little box office bet for the regular ran of houses. It isn't a special in any sense of the word and the combination of Vilma and James Hall won't ever develop into a ' ' Banky-Colman " bet, but in this particular instance a neat Cin- derella story seems to do the trick to intro- duce Vilma as a talker. The question is "What is Goldwyn going to do for an encore?" There is a sound sequence in the story right at the opening which shows the re- ceiving pen at Ellis Island. Eva, the little Hungarian, played by Miss Banky, arrives with her bundles and accent. Her uncle and his daughter are there to meet her. She is taken to their home in the Bronx and the next thing that we know she is flapping a stack o' wheats in the window of Child's on Fifth Avenue . The cousin is also on the job there waiting on table and she tries to "fix it" for Eva with a swell John who is trying to make her. Eva will have none of him, however, and the next day on the subway, on her way to the job, she sees a boy in the car with her that strikes her fancy. At the restaurant she is informed that she is slated to preside over the gridle at a Charity Bazaar to he held in Scarsdale that afternoon and when she arrives there she sees the boy again. She thinks that he is a chauffeur and he recalling her face from somewhere believes that she is a Rus- sian Princess in exile. But he keeps up the chauffeur pretense, and rushes Eva, finally getting her to consent to marry him. Eva at this point decides that he had better get into business on his own and forces him into buying a second-hand taxi- cab. She is taking charge of his "earn- ings" and saving to pay off the note due on the cab, but when the day of payment ar- rives she discovers that her uncle, who has a yen for playing the ponies has looted the cigarhox savings bank and squandered the dough. It is the night before her wedding and she has but one place to turn for a loan. It is to her cousin who has left home and become the mistress of the "swell John" who Eva turned down. She goes to him and makes the touch, but when he drives her home her intended sees her and believes the worst, and here the dramatic scene is built up with Vilma and Jimmie having it out in dialog. She fares very well indeed in this encounter when you can understand her. But all her dreams are shattered and the wedding is called off, only to be straight- ened out the next day when she discovers that the boy that she thought a poor chauf- feur is in reality a young millionaire. In the cast with Miss Bankv and Hall This Is Heaven (Continued) are Fritzi Ridgeway who gives a very good portrayal of "what the well kept dame will wear" and does it very naturally. Lucien Littlefield plays the old uncle making the characterization a tremendously worth while bit of work, and Richard Tucker as "the John" is the heavy menace. Drawing Power: Particularly good for New York and spots where there is a Hun- garian population. Vilma looks as pretty as ever and gives a great performance and her own following should turn out to hear her talk for the first time. Produced by Samuel Goldwyn. Distri- buted by United Artists. Length: sound version, 7,94S feet. Running time: an hour and twenty-eight minutes. Released: date not determined. Directed by Al. Santell. THE CAST Eva Vilma Hanky Her Uncle Lucien Littlefield Her Cousin Fritizi Ridgeway Jimmie Stackpool lames Hall Mr. Wallace Richard Tucker Christina Poor Little Janet (Reviewed by Freddie Sehader) A FT ER you play this one you'll say •'Poor little Janet Gaynor, what are they trying to do to her?" They managed to build her up in two pictures "Street Angel" and "Seventh Heaven" and here at one stroke they have undone all the pres- tige that accrued to the star as a box office attraction in those pictures. In the first place they have broken up the winning com- bination of Janel Gaynor and Charlie Far- rell. Replacing him is Charlie Morton, a boy who is somewhat of the same type as Far- rell, but who is far from having the appeal that Farrell has. Atop of that the photog- raphy as far as Miss Gaynor is concerned is very bad indeed. Never has she appeared so unprepossessing, worn and tired looking. Prom a box office standpoint don't figure this one within a million miles of either "Seventh Heaven" or "Street Angel." There is a synchronized score for the pic- ture and a neat little theme song. Tupper laid his scene of action on a little island off the mainland of Holland, and his plot hinges on whether or not the betrothal candle burns out or not. Janet Gaynor in the role of Christina, is the daughter of an aged toy-maker. Dirk Torpe, played by Harry Cording, a swaggering fisherman is in love with her and wants her to marry him, but the girl having visions of a knight in shining armor mounted on a white horse, a la one of her father's carvings, will have none of his proposal. Then the circus comes to the island, and in the parade leader, who acts as advertising cryer for the show, mounted on a white horse, she believes that she has found her ideal. She saw him be- fore, but he was afoot and while she spoke to him she seemingly failed to get a ro- mantic kick out of it. But when he was mounted on the white horse it was all off with Christina, so, in reality she must have fallen for the horse. But the lady owner of the circus also loves the boy and she is willing to go to any end to prevent any other woman getting him. Therefore when the boy remains behind when the show- leaves the island she swears out a warrant for his arrest, charging embezzlement. The police take him away without he being Christina ( Continued) able to tell Christina, and the broken little girl whose father has gone blind by this time sits and awaits a letter from her missing lover. Finally she goes to Amster- dam to seek him, only to find him in the arms of the circus woman. But he is there because he is unconscious, the circus woman having shot him, and it is only after the landlady tells him that Christina calls, that he starts out to hunt for her. He finds her .just in time, for she is seated at a table burning another betrothal candle with Dirk. And thus ends the tale. On the opening night the audience howled out loud when Jan, played by Charley Mor- ton, staggered up the stairs of house where Christina was stopping, in time to save her from Dirk. Poor Little Janet, she tries awfully hard but she cannot carry the whole weight of a picture on her own shoulders. Charlie Morton is just a fair leading man opposite her, while Harry Cording is all that can be asked for as the swaggering heavy. Ru- dolph Schildkraut as the father steals the picture as far as a performance goes, with Lucy Dorraine as the circus owning woman delivering in good shape. It is too bad that William K. Howard didn't get a better story for his first effort on the Fox lot. Drawing Power: Janet Gaynor's name will have to pull them in for this one. Produced and distributed by Fox Films Corp. Length: 6,955 fee. Running time: an hour and fifteen minutes. Released: Mar. 30. Original story by Tristram Tupper. Di- rected by William K. Howard. THE CAST Christina Janet Gaynor Jan Charles Morton Xiklass Rudolph Schildkraut Dirk Torpe Harry Cording Madame Bosnian Lucy Dorraine Wild Orchids Torrid Java Made Hotter By Greta Garho (Reviewed by Freddie Sehader) T OHN COLTON who was the author of «J "Rain" stepped out and wrote this to order for Greta Garho. He laid the prin- cipal scenes on a steamer bound for the Orient and in Java. But the story itself is a rather weak one, the stereotyped triangle that just doesn't angle, and were it not for the fact that Greta Garbo was the star it is quite possible that this would flop at the box office, but with Greta there to pull it along the picture will get money. It is draggy in spots and could be cut to ad- vantage. In addition to Greta Garbo the cast has Lewis Stone and Nils Asther. The former playing the lead and the latter the heavy. The picture is silent as far as dialog is con- cerned, although it has a synchronized score and two short sequences with a troup of Samoans, one showing their native dances and then the the distance. Opening the tale Lillie and John Sterling, husband and wife are shown setting out on their second honeymoon. They are making a rush across San Francisco to catch the steamer for the Orient. Lillie, Greta Garbo is shown as delighted at taking the trip, while to John Sterling, Lewis Stone, it is (Continued on follozcing page) 1126 Motion Picture N e zv s Wild Orchids (Continued) just an affair of business. He is going to inspect tea plantations in Java. Once on board they meet with Prince De Gace, who very coincident ly owns tea plantations in Java, is dashing and clever and immediately sets out to win Sterling's wife. Right aboard ship on the night that he is intro- duced he grasps her in his arms and forces his kisses on her. Later she tries to tell her husband but he is sound asleep, so she evi- dently says to herself, what is the use. Sterling accepts the Prince's invitation to be his guest in Java and even though the wife protests he insists on going. That brings them to a train that is trav- eling to the Prince's estate and in their compartment Mrs. Sterling faints from the heat, but is revived. This whole sequence could have readily been dropped from the picture. Once at the estate of the Prince things move rapidly, and here on their first night the Prince again grasps Mrs. Sterling in his arms. The next day the three start on a tour of inspection of the plantations and are caught in a terrific rainstorm. Soaked to the skin they are forced to put in at the home of a native. The men are going to continue while Mrs. Sterling re- mains to get her clothing dried. But her husband thinks it best that the Prince re- main to protect her. The Prince is only too willing, but the wife locks herself in a room for the day awaiting the return of her hus- band. When she finally does venture forth the Prince is right on the job and then old Torrid Java gets in its work. Hubby re- turning, sees the shadows of two people em- bracing, and while he first suspects that it is his wife and the Prince, his suspicions are lulled when he notes the Prince fondl- ing the native woman. But finding his wife's necklace on the couch above which the shadow appears he again becomes sus- picious. The Prince arranges a tiger hunt and it is in the jungle that the husband almost confirms his suspicions. He then takes the Prince on a night hunt and puts him in the path of the tiger. The Prince is wounded, Sterling's wife rushes to his side. All three return to the home of the Prince and then when it is found that he will recover Ster- ling prepares to depart leaving his wife there, but she is in the car when he steps into it and she tells him that he is the only man she ever loved and he. the poor sap, believes it. Garbo gives her regular sexy perform- ance. Stone is perfect and Asther is an admirable heavy. Produced and distributed by Metro- Goldwyn-Mayer. Length, 9,235 feet. Run- ning time an hour and forty-two minutes. Released, Feb. 23, 1929. An original screen story by John Colton. Directed by Sidney Franklin. THE CAST Lillie Sterling. Greta Garbo John Sterling Lewis Stone Prince De Gace Nils Asther "The Water Cure" (Pathe — One Keel) A FAIRLY enjoyable cartoon. Old Al is seen taking a bath when a mischievous monk turns on the water taps and floods the house, driving Al and the other inmates of the structure into a regular Niagara. Slapstick and similar type of humor offer its best points. It is program fare and entirely suitable for the youngsters.— RAYMOND GANLY. Strong Boy The Romance Of A Dumb Baggage Smasher (Reviewed by Freddie Schader) rP HERE are three good laugh moments in this feature. That is about as much as can be said for this romance of a dumb baggage smasher's life. Although it is a John Ford production, it is not in any sense better than an ordinary program picture. Ford is capable of much better things and this story was evidently thrown at him to make as a potboiler between more im- portant productions. Victor McLaglen is the star and with him in the cast as his sup- port are Clyde Cook and Slim Summerville, who supply the comedy element. From a box office standpoint the picture has naught to recommend it other than the name of McLaglen and that of Ford. McLaglen has the role of a baggage smasher at one of the big stations in New York. The set used is a composite of both the Grand Central and the Pennsylvania, and then they run Union Pacific Trains through it. When he saves the vice-president's child from being crushed by a trunk, she feels certain that his reward will be nothing less than the post of yard superintendent, but, instead, McLaglen emerges from the execu- tive office with the plum of the lost and found desk in his hands. Mary is disap- pointed, but Strong Boy's pals see that the lost and found is kept busy and anything loose around the station is picked up by them and deposited in the care of their pal. A couple of goats, a kid, two pair of rabbits and a monkey are part of the day's catch. Of course the rabbits multiply and "when they are finally redeemed there are literally hundreds of them. This was one of the big laughs of the film. The following day one of the pals picks up a string of "beads" on the platform, which later prove to be the $100,000 pearls of a picture star, and when they are returned by the Lost and Found Strong Boy is in line for another promo- tion. This time he lets Mary speak for him and she secures the post of traveling pas- senger agent for him, but he prevails on the president of the road to make him a fireman of the locomotive on which Mary's father is the engineer. Mary, wroth at the change, sends Strong Boy out of her life. The initial trip that Strong Boy makes is haul- ing the train in which a Queen is making a tour of the country. At a water station the train is held up by crooks who are after the crown jewels, and it is Strong Boy that frustrates the robbers, kicks them from the train and when he gets back to his division head he is met by Mary who forgives him. It is a hokey-pokey story without any- thing in it to make it worth while. Drawing Power: All right for children audiences, but the grown-ups won't get much of a kick out of it. Produced and distributed by Fox Film Corp. Length: 5,150 feet. Released, Mar. 3, 1929. Story by Frederick H. Brennan, titles by Malcolm Stuart Boylan. Directed by John Ford. THE CAST "Strong, Boy" Victor McLaglen Mary McGregor I.eatrice Joy Angus McGregor Karrell MacDoi'.ald Pete Clyde Cook Wilbur Watkins Kent Sanderson Wobby Douglas Scott Slim Slim Summerville Itaggage Master Tom Wilson Queen of Lisonia EAdalie Jensen President of Rail Road David Torrence Prima Donna Dolores Johnson Short Talkers "Gus Edwards International Revue" (Metro-Movietone Act — One Reel) COMBINE good sound recording, with ex- quisite settings in Technicolor, with an aggregation of beautiful girls and entertainers of the calibre of Georgie Harris, Doris Walker, Armida and others and you can readily take it for granted that the resulting product will be quite an eyeful and earful. That is the case with this Metro-Movietone Act. It is well staged, to say the least. Its color catches and holds the eye, the ear grows preoccupied with its songs and in general both senses work over- time so forceful is the general appeal of the oral and pantomime work. The subject contains a Russian song a balalaika orchestra, a Dutch clog dance, a Scot- tish song, a Spanish tango and song, Japanese geisha girls — high class entertainment all the way through. Georgie Harris keeps the act run- ning as a master of ceremonies. Edwards' songs — "By the Zyder Zee," "Strike Up a Bagpipe Tune," "Love Is Love" and "The International Revue" — provide some peppy music. Perhaps the most fascinating young creature seen in the films in a long time is Armida, the young Spanish girl seen in a short tango and dance in this Revue. She is vibrantly beautiful and has a winning personality. Seen in Techni- color, she is all the more beautiful. Edwards has a find in her and she should come along in great style.— RAYMOND GANLY. "Van And Schenck" (MetroiMovietone Aet — One Reel) THE popular team of songsters sing four numbers in the sixth release that they have recorded for the Metro Movietone Acts and they are: "That's How You Can Tell They're Irish." "Rainbow 'Round My Shoulder," "Ramona" and "The Dixie Troubadours." They sing them — especially the last number — in their inimitable style, cleverly intertwining their harmonies and revelling in intricate melody. The quartet of songs is balanced enough to provide practically every lover of the popular song with pleasing- entertainment. The reel has been recorded on disc and has been done very well. The boys work against a nice little drawing room setting. Schenck shows a better line of facial pantomine Popular entertainment that's bound to go over with the fans.— RAYMOND GANLY. "Steppin' Along' (Sunshine Sammy In M-G-M Short Talker) ( Revieived by Freddie Schader) UOUNSHINE" SAMMY, the colored youngster who stepped from the silent comedies into vaudeville, is the principal boy in this M-G-M singing and dancing short subject There are two other boys and a "mammy." The "Mammy" opens with "'Way Down Upon Svvaunee River" before a cabin set. After this "Sunshine" does his stuff steippin' a routine that is fast. One of the other boys slips in a song and for the finale the three step together, after "Sunshine" has done Bill Robinson's stair dance. There is nothing very hot about this one w hich runs eight minutes. "Taking The Air" (Metro-Movietone Act — One Reel) THIS popular group of artists, radio favorites and hotel entertainers on the West Coast, make a most agreeable impression in this disc recording of "The Song I Love," "Every Time 1 Kiss My Sugar I Get a Lump in My Throat.'' "Joan," "Happy Days and Lonely Nights." and "Chiquita." The recording catches their pleas- ing voices and delicately strummed instruments. A radio announcer, introducing them over Sta- tion GIN, the "Voice of America," lends good coined v relief. Well done. Sure to go over. — RAY MON O GAXI.Y. April 6 , 192 9 1127 MANAGER'S ROUND TABLE CLUB CHARLES E. LEWIS A National Association of Theatre Managers Meeting in MOTION PICTURE NEWS Every Week — for Mutual Benefit and Progress CONDUCTED BY AN EXHIBITOR FOR EXHIBITORS "An Extra Dose Of Enthusiasm" APPLYING the writing of John Wanamaker, founder of the famous stores of his name, to the show business seems very appropriate, especially when applied to this particular little sub- ject we offer below : Every Man Is at His Best When He Adds Enthusiasm to whatever lie honestly believes :n. Both power and progress will then enter into his undertakings. He may not have had much schooling, but if he is so disposed he can learn one new thing every day. He may have only a small capital, but carefully used it will constantly increase. He may have friends, but good man Hers, right Iking ami well doing will draw new friends about him con- tinually. (Signed) John Wanamaker. There is much wisdom in that story and we can certainly recom- mend it to those who are open for suggestions. John Wanamaker was a great believer in the expression that when a man stops learning he is going to stop earning, and this again could well be applied to the showman of today. He, of all peo- ple on earth, must be ready and will- ing to learn something new every day, he must be constantly on the alert for new ideas, and to remodel old ones to fit new conditions. There are many of us who were not so fortunate in having a chance for a college education. I know of some who had to finish, their grammar Table of Contents Frank Harpsters Pittsburgh A ctivities. * * * "Spring Cleaning" is due. * * * State-Lake, Chi. sells "God- less Girl" * * * A letter to Fally Markus * * * Cartwright sells "Redskin" * * * Maxwell's New Idea in Teaser Ad. * * * Anysh sells "Lucky Boy" with unusual ballyhoo. * * * Harry Klein ties up with University Quartette. * * * Mat Reilly uses new on Arizona * * * "Round Table" Chatter * * * Meet Some More New Members. * * An assortment of News- paper Ads. school lessons late at night. But those are things of the past, we are now deep into a business that re- quires wide-awake, fast thinking and the ability to accomplish big things, but to accomplish them at very little cost. Present day condi- tions have promoted a spirit of economy and we could all do well by applying some of that spirit to our individual habits as well as those of our employers. Making friends is just a matter of making yourself agreeable and mingling with the kind of people whom you like to make friends with. We, in the show business, always find parasites of some sort hanging around, waiting for some crumb of encouragement to be thrown their way. We could well afford to pass up such types. Try better, to cul- tivate the friendship of those folks in your respective towns and cities, whose friendship can mean some- thing besides being patted on the back. But summing up this little "con- fidential" chat, we must go back to what Mr. Wanamaker said at the beginning of his story — "Every Man Is at His Best When He Adds Enthusiasm To Whatever He Hon- estly Believes In." That's the point we want to dm e home. Add that extra dose of En- thusiasm to whatever you are doing- and see how much better it will be, how much further you will get, and how much nicer it is to work that way.. C. E. L. 1128 Motion Picture News MANAGE!?!' ROUND TABLE CLUB Harpster Is Busy Pepping Up The Pittsburg Alhambra When we have not heard from one of our members in several months and then find that his sole reason for the silence was that business was good and he was busy, then m"^~ ^ we don't mind his silence one bit. As a matter of fact, we rather like to feel that every member who is a little lax in keeping us posted on his activities, is only in arrears because his theatre's business has him on the jump. This particularly applies to Frank P. Harpster, of the Alhambra Theatre in Pittsburg, a Naborhood house of dis- tinction and well managed by Frank. After a long period of silence he came through with the excuse which we have stated above, but he also sent some mighty interesting en- closures on some of the little things he has been doing in the meantime. Frank is one of the great believers in the mail- ing list theory, and has found it a valuable asset for boosting some particular attraction, so among the exploitation data we find several attractive circulars which he used for both LOS iH« j Ci 1^ etc., so to theatre men we A (jOOd Slogan tor say— in the spring a man- This Time Of Year ager's fancy should turn to thoughts of cleaning and "— sprucing up. This is the time of the year when we should be getting all set after the Lenten season which ought to be good until the hot weather keeps them home fanning themselves. Why not start in right now and brighten the place up? Get after your marquee and signs, perhaps a little touching up of the letters, a change in color of lighting on the flasher, etc., would make it look real spring-like. Cast your gaze through the big or little lobby and see what you can do to brighten it up. A few palms, some flowers here and there, all help to lend that spring touch to the theatre. But above all don't let the appearance of your theatre, especially the front and lobby grow seedy looking. Are you a be- liever in changing of lobby colors at frequent intervals? If so, get busy now, don't wait for the heat of summer. You can always get around to that when the real summer weather arrives. Pep it up, boys, and don't let the spring fever get you so bad that you fall asleep on the job. Make the boss (or bosses) perk up when they come into the theatre by the attractiveness of your house. And another thing you should not overlook. The Carnival season is close at hand and many will recall the numerous tie- ups which were printed on the Club pages last spring regarding such business builders. If you don't recall them and do not happen to .have last spring's issue of the NEWS, just drop me a line and I will send you the "dope." Carnivals can be made into money makers for the theatre as well as the Car- nival people if the house managers are on the job. "Godless Girl" Is Well Sold At The State-Lake, Ghic. Large and small, they are all falling for the Cut-out and display stuff all over again. Here we picture the front and also the inside lobby of the big State-Lake Theatre (RKO) in Chicago (park your ma- chine guns at the entrance) where the marquee was fixed up very attractively with a large cut-out, possibly from a six sheet, and made into an attractive shadow box effect. The inside lobby you will note is just chock-full of stuff on the feature. "The Godless Girl" will be found practically everywhere you look, over the doors, on insert frames, in photo frames, with painted displays over the doors, in fact, if anyone enters that theatre and don't know that "Godless Girl" is coming, then they ought to get their eyes examined. But it's good stuff just the same, and if it makes'em talk about the picture in advance, then we have earned the price of what the whole idea might cost. Use plenty of banners, cut-outs and shadow boxes be- cause they have come back into style once again. April 6 , 19 2 9 1129 MANAGER!' ROUND TABLE CLUB An Open Letter To Fally Markus Dear friend Fally: When I passed you in the foyer of the Motion Picture Club the other day you made a crack that I was not giving vaudeville a gcod break. Well, Fally, thou art all wet, (if you will pardon the gutter slang). Breathes there a man- ager with showmanship so dead who never to himself has said — "Hurray for Vaudeville." Not me, Fally, not me. I'm a great believer in vaudeville, especially for the small towns and cities, and no one can sell me the idea that talkies, screechies or call them what you like, will ever dis- place the real, live honest-to-goodness vodvil performer, either now or in the future. But, kidding aside, Fally, I'm all for good vaudeville, and believe, from years of experience, that it should play an important part in the average theatre in most towns and cities. BUT the ability of the booking agent to see that the proper kind of a show is booked still remains the most important factor in small city vaudeville. After all, what can the manager do if he finds several of his acts are not appropriate for his clientele, after the show gets in and the first performance is over? He must grin and bear it and that's the tought part of the Vaudeville racket for those boys. You should know the game well enough by this time to real- ize that the average vaudeville booker cannot adequately book a small town theatre. He must be a man of wide experience on small town vaudeville, exclusively, to do that right. But right or wrong, vaudeville will always hold a strong appeal for the theatre-goer in the majority of towns. Have I set myself straight Fally? So don't ever misjudge me again and you should really set yourself down to your trusty typewriter and send me an apology or at least an in- vitation to lunch. Until the screechies stop screeching, and with the best kind of personal regards, I'll try to remain, Always cordially yours, Charles E. Lewis, Chairman. I N addition to our usual interesting: club news, we will feature, in next week's issue, the following: C. J. ROSE'S Weekly Theatre Bulletin in Oneonta, X. Y. TED EMERSON'S Novel Stunt on "The Bel- lamy Trial" Out in Omaha, Neb., (and it's a corker). ^ % G. F. GREENE'S Balloon Exploitation on "Wolf of Wall Street" in Minneapolis. Read the Club Pages Every Week Gartwright Uses New Ideas With "Redskin" Stunts Think up any stunt that will make the customers talk or give them a giggle or two and you have the recipe for additional interest in your theatre and more busi- ~ ~ ness. That, briefly, sums up, in our humble opinion, the exploitation of "Redskin" by Manager J. L. Cartwright, of the Florida Theatre, in St. Petersburg, Fla. Mr. Cartwright dressed up all his ushers as Indians and kept them that way for five days prior to the opening of the picture. He had another man in Indian costume walk- ing back and forth across the roof of the marquee with arms folded and cracking nary a smile. At night he continued his walking but with a spot light following him back and forth. Marquees have been used for all kinds of dressing and exploitation but it is not an every day occurrence to use it for a live ballyhoo like the one described above. However, being that it is a little different is the chief reason why we are telling about it. Just imagine, you birds in the smaller cities, what a whale of a gab-fest you would start in the town if you were to pull one like this. Added to it would be a Scout and Indian contest between rival troops of Boy Scouts and there you have the making of a great stunt to sell "Redskin" or any other story that will lend itself to such a tie-up. Mr. Cartwright has been putting over some mighty fine ex- ploitation and we would all like to read more about them. So friend, J. L., better find the little time it takes to write us about your various activities. . The Big Parade of the Cay White Way! NO ADVANCE IN OUR USUAL PRICES! We could not resist printing the above reproduction of a special art mat which just came out of the TAM shop tvhere they are specializing on this type of work. II ho wiil deny that it ''hit's you squarely in the eye?" 1130 .1/ o tio n Picture News MANAGE l?r ROUND TABLE CLUB Putting teaser ads in news- papers can hardly be called or- iginal, regardless of how you work them or how they look, hut here is a real "different" one when it comes to injecting ~~ "~— — ~— ^ a new idea into such advertis- ing. You will note that Manager Floyd Maxwell of the Fox Broadway Theatre in Portland, Ore., placed this teaser on "The Bellamy Trial" right under Ordinary Teaser Made Effective By Maxwell's New Idea COURT RECORDS the legal department in the Daily Journal of Com- merce, a paper which is widely read by the business and legal fraternity in Portland. This same idea, ever ap- plied to a regulation teaser ad would be pretty good at that, but placing it in such a paper and in such a posi- tion makes it worth just that much more. Maxwell has been re- sponsible for many up-to- the-minute stunts and should take advantage of this opportunity to broadcast his various activities via these Club pages. ATTOHJTEYS SPECIAL ATTEWTIOM Tb. Kollon Doek.t -Ul b. YOU ARE SUMMONED called «v«i7 morning »t 9:30 oclock by the Presiding Judge Attorney* mast pre ■•^^ ^vUcluo£ lor^eame^ Il^nol | For Jury Duty rruiaV be*? lied In wder to bring , : U* matter up for taearlpff. "The Bellamy Trial" CIRCUIT COURT TRIAL OOCKET CALLED MAR 18 The circuit court trial (locket TO DETERMINE WHO KILLED MIMI BELLAMY for April will he oiled March 18 at 9:30 V m-ln Presiding h Circuit Jujlcc Morrow'a court. n&aOBM i« l»wa affecting the FOX BROADWAY THEATER NOW PLAYING Y°"U*j "'e new "hopper" .sya "■Irk M*mnn£ a°d PfSPJJSTJJQN-^ Anysh Puts Over "Lucky Boy" With Unusual Ballyhoo Matthew F. Anysh, man- ager of the Plaza Theatre, in San Diego, Cal., writes to tell us about how he put over "Lucky Boy" with a stunt that was certainly up - to - the - ~~ """"" ~^^^^^^~mmm^~^~ minute, and what's more you can apply it to any picture you want to use it on. Maybe one or two of you have heard or used a similar idea before, but that makes no difference, we believe this is a darn good piece of showmanship and pass it on to every member or reader in need of getting out of a rut when it comes to his exploitation. HOW ABOUT YOU? Here is what one member says about the Club:- "/ have been reading 'ALU the items on the CLUB pages and certainly do find them both interesting and profitable. Through these columns I have been able to exploit quite a few pictures in a manner that I hardly believe I would have been able to without the suggestions" . L. G. Jenkins Ocala, Fla. With the aid of his lobby artist, Dick E. Dare, two men were hired and dressed as Scotchmen in Kilties. One car- ried a big bass drum lettered with title, theatre and play dates, the other a mailman's bag loaded with pennies and phoney money, the latter also carried good advertising copy on the picture. Parading through the streets of the city you can well imagine the effect. First a Scotchman marching and bang- ing on his big bass drum and right on his heels another Scotchman throwing away money??????. "I esk you" — is dis a bad stunt? Suppose, asks Anysh, that they were arrested. For throwing away money? More good publicity. And we don't give a dang where you or your theatre is located, but if it needs some pepping up then try this one and get a laugh out o' life yourself. Our only complaint to Matthews is that he did not send us a photo of the two Scotchmen. Grab- this one boys and make use of it, and should .you try lit out," PLEASE send me a photo of the ballyhoo. Anysh will "be tickled to know that his suggestion was used and that it \ meant something to his brother members. Don't forget to keep ■up your good work. We sort of like Pacific Coast stunts. They most generally are good. Membership Certificates In answer to the many letters we have received on this subject, we wish to advise those who inquired as well as all other members, that Certificates are now being prepared and an announcement regarding same will appear in an early issite. Here Is Something "Different" In A Cheap Throwaway imiiimmuiiiiiiiiiiiiiNiimiiimii Father Here is a neat little idea that gets away from the old worn out circular and her- ald which can at times become a darned nuisance, but it's worth trying anyway if only for the laughs you will get out of it. This card, printed on various colored cards, measures about 3 x 4 ins. and the back can also be used for advertising purposes, possibly vou can sell that space and make the card self-support- ing, but any way the thing I like about it is, you can use it for any picture that you please. It is not re- stricted to any particular production and as I said before it gets away from routine throwaways. For additional details concerning this idea, we suggest that you drop a line direct to Mr.' Ed. T. Zadra, manager of the Lyric & Ramsdell Theatres in Man- istee, Mich., who will gladly answer questions. Mr. Zadra. the Club, can depended upon to go out of his way to assist other members who might want some information or advice. VICTOR McLAGLEN IN 44 CAPTAIN LASH at the LYRIC Thursday and Friday a j vour long with always be ADDED SLIDE-O-PHONE NwrcItT 'I'M SORRY SALLY' News Come d y hllHIIIMIIIIIIIIIII April 6 19 29 1131 MANAGE!?!' ROUND TABLE" CLUB Klein's Tie-Up With University Quartette Clicks ! Surrounding an unusual picture with an unusual tie-up was the accomplishment of Harry Klein, manager of the Roth-Lyons Theatre, in Madi- son, New Jersey, when he played "Jesus of Nazareth" a Passion play. Mr. Klein deserves a lot of credit for the ar- rangement he made with Drew University, a local institution where young men study to be ministers, and through this tie- up he secured the Drew 'University Quartette to sing at dif- ferent parts of the picture. This quartette is well known over a very wide radius surrounding Madison because of their radio broadcasting- and other appearances, so his announcement to the patrons of the Roth-Lyons was well received and many turned out. just as much to hear them as to see the picture it- self. We have been told that this attraction brought hundreds of people to the theatre from distant points because they were anxious to hear this quartette. Another effective tie-up arranged by Mr. Klein is to serve Ice Cream to everyone present at the matinee of April 6th. This stunt was arranged through one of the largest Ice Cream Companies in New Jersey and they are going to send a well known dietition on that day to give a brief lecture on the history, manufacturing points and food value of ice cream. By such tie-ups, Klein is rapidly lining up most of the theatre-goers in his section and that the results should speak volumes at the box office is to be expected. Keep on the alert for every opportunity, add that bit of extra enthusiasm mentioned in the Club editorial this week, and your efforts will be rewarded by seeing your house go over bigger than ever. It's a great spirit and one well culti- vating. Mat Reilly, manager of the Victory Theatre in Providence, R. I., pulled a real fast one on "In Old Arizona" when he dressed up a young chap as the Cis- ^ ~~ co Kid and paraded him around the streets of the city for a week before the show- ing of the picture without any signs or other identification marks, and naturally drew Mat Reilly Is On The Job With New Stunt On "Arizona" a lot of attention from trying to figure Let's hear more from everyone out what it was all about. A few days before the opening the ballyhoo car- ried a sign on his back reading "In Old Arizona" without any theatre name. Because he was blocking traffic he was taken to the station house where they had to explain it to the Chief before the Cisco Kid was allowed to continue on his way. The story also found its way into the lo- cal papers, which added still more publicity to the stunt. The kid Mr. Reilly used could also talk a little Spanish and stopped to talk to people whether thev knew what he was talking about or not. Providence. What say? The Colony Theatre, on Broadway, in New York re- cently effected a good old- fashioned "small-town" tie- up when they played "Ger- aldine" and tied up with a — — — — «, music store a half a block down the street. But they thought it was good, so we are passing it on to the members of the Club who might want to derive some benefit out of their enthusiasm. It should This One Is Better For Small Towns Than Big Cities be a better small town tie-up than a New York stunt but, aside from that, we suggest that you file it away for future use whenever you happen to be playing the picture you can dig it out and see your local music stores ab.jut it. The most important part of the whole stunt was the use of a twelve-foot arrow pointing up the street from the music story to the Colony Theatre. In addition, the store used plenty of exchange 11 x 14's and 22 x 28's — and thus the story ends with everyone happy. THE REAL "CLUB SPIRIT":— "There isn't a manager or exhibitor that hasn't at some time or other, worked oat some campaign or stunt that was a success at the box office. Why not ex- change them through the Club? These stunts can always be changed to meet the requirements of any house." Lloyd F. Sinclair, Minneapolis, Minn. 1132 .1/ o t i o n Picture N e zv s ' ' A. MANAGER!' KOLND TABLE CLUB Sitting 'Round The "Round Table"With Some Club Gossip Lee Euering. of the Majes- tic Theatre, in Springfield, O., is still "at 'em" with some- thing new every moment. The latest one from Lee is t he- serving of afternoon tea for ~~ ~~~™-"~~ — — tjie ]acjjes aj- au matinees. The idea is also in use at the State Theatre in the same city. Whoever said that exhibitors are now curious should see how many of them crowd about the picture that has been placed at the head of the stairs in the Paramount Exchange in Kansas City showing Lupe Velez as she appears in "The Wolf Song." NO, they are not curious. Not much. Manager Weiss, of the Florida Theatre, is proving to be very popular down that way. His many new and novel stunts constantly keep the Florida Theatre in the foreground. Window displays on "Desert Nights" and the "Barker" were among his latest eye-attractors. Weiss should not keep his activities so dark a secret. Come out of that corner and tell us more about yourself. Loew's Palace Theatre, in Atlanta, Ga., attracted much attention recently when they ballyhooed "The Iron Mask" with a man walking the streets in one of them and another following him up dressed as a Musketeer. On the Satur- day of the showing the pair led a parade through the streets heading some 800 newsboys of the local papers on a treas- ure hunt tour of the loop section. This "hunt" ended in a showing of the picture for the boys, all of whom received a little token from the management. "Iron Mask" banners and placards were carried by everyone of the boys in the parade. It attracted a lot of attention all over the city. Louis Chaminsky, manager of the Pantages Theatre in Kansas City, Mo., never bothers to employ costumed bally- hoo men when he gets out after a picture. When he ran "The Side Show" in his house he dressed himself up as a barker and got out front to pull 'em in. On "Old Arizona" he ups. and dresses himself as an honest to goodness Mexican. Be- sides all of this he also directs the orchestra. Tn his spare time, we suspect, he sells tickets, ushers and operates the ma- chines. I'd like to hear from Louis once in a while. He sounds like the kind of a showman who could shoot some great stuff into the CLUB if he wanted to. Yes, Louis? "Don't Mind The Weather — Lilac Time' will soon be here," is the way Manager J. S. Smart of the Royal Thea- tre in Port Hope, started off to sell the picture right during a mean storm. What you could call a sort of tie-up with the weather man in a case like this. Manager Ambrose Nolan of the Avalon Theatre in Ottawa. Canada, co-operated with a local newsdealer, who secured plenty of copies of the "Screen Book" magazine and distributed them to lady patrons as an inducement for them to attend the showing of "The Awakening of Love." Not so bad. You showmen who are not gathering 'round the Round Table with the rest of us are sure losing out on a great bet. What do you gain by accomplishing great things if you keep all those accomplishments a deep, dark secret? No man ever climbed the ladder of success in this business by hiding his personality and individuality out of sight. Join now. A VARIED ASSORTMENT OF ATTRACTIVE NEWSPAPERS ADVTS. j z^r- JOSEPH CONRAD'S ^sJI TMI at rMth tai Low Is ^"-JL :tr EncbanUni hn S*«! RONALD ODILMAXN m^ Id Hi* Fint Somnj Pi, h°s0d "%,Rescue" LILY DAMITA April 6 , 19 29 1133 MANAGER!' ROUND TAOLt CLUB Introducing Additional New Members J. BERMAN, is the manager of the Regent Theatre in Maywood, 111., 'seems like all of Illinois is lining up in the Club), and we are mighty glad to extend a wel- coming hand to him. Let us hope he will find his membership both interesting and profitable, possibly a short letter telling us more about himself would better serve to introduce him than these few lines. Come through J. B. Thanks. JACK ROSENBERG handle- the Su- perba Theatre in San Uiego, Cal., and if Jack knows anything about our weakness for coast act'vites, then he will have to sit himself rlg.-t down and tell us a lot about himself and his theatre. A personal photo would go a long ways towards introduc'ng him properly to the other "Clubbers." We will watch our California mail from now until we get what we want. Oak ? C. WALLACE BOTSFORD, brother members, is another Canadian manager to become affiliated with the Club, which con- tinues to prove that distance or country are no factors to live-wire managers when they want to get in with a crowd like ours. You picked good company Mr. Botsford and now we would like your own photo and a little letter telling some more about Sun- bury, Canada. Make it snappy. F. A. KELLY should not be intro- duced in this way because he is not "new" to your chairman. We met, and had a denied good time, at the Gus Sun Party at Cedar Point last summer. But he was not regu- larly enrolled then so we now make him a full-fledged "Round Tabler" from this time on. What do you say Kelly to sending us some dope as how you put 'em across in Jamestown? Thanks in advance. CHARLES HURWITZ, who runs the Unique Theatre, in Los Angeles, Cal., is still another newcomer from the west coast. But as they say there is always something new out in L. A. then it should be up to Charlie to prove it with something that will be of interest to all the other Club members. Make it snappy, Hurwitz. W. A. ROBERTS, managing the Shaw- nee and Rialto Theatres in Plymouth, Penn., adds still another Roberts to our member- ship list. We only hope he's as regular a fellow as the other Roberts' are. But aside from that, how about a photo of yourself and a little letter just to give the boys an idea of how you sell those two peppy houses in Plymouth. ERNEST L. MILLER, is the man who manages the Lark Theatre in Brazil, Ind. (not South America), and with the show business so much on the jump these days, Ernie ought to be able to slip us some inter- esting information from his viewpoint. Sup- pose you make a start. O. K. ? WILLIAM S. WILDER, is the enter- prising manager of the Newport Theatre in Xorfolk, Va. For almost a year we have been wanting members from that town. You see, we spent some pleasant days down there and so we still have a soft spot in our hearts for Norfolk. Now our wish is fulfilled — providing Bill keeps us posted on how he does things down his way. Can we depend on vou? Great. STEVE FARRAR is the directing genius of the Orpheum Theatre in Harris- burg, 111., and with his "talkies and sound" he should make an interesting member whose activities will be looked upon with a view of using them for other members. Start the ball rolling, Steve, with your own photo and a little letter telling the boys all about the Orpheum and Harrishurg. Oak? NOTE: Th.se are just a few of the many new members of the Club, others will appear in succeeding issues. Mem- bers who have forwarded their applica- tions are requested to give us time to reach their names. WILL YOU BE next:? COME ON!! APPLICATION FOR MEMBERSHIP IN "MANAGER'S ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Address Theatre City Policy Capacity State Honorary Chairman Chairman Wm. A. Johnston C. E. Lewis SHOOT IT IN— NOW!! WILLIAM G. SMELTZER, right from the Golden Gate comes this new mem- ber of the CLUB, and we want you all to know that he is the managing director of the Riviera Theatre in San Francisco, Cal. Bill have you noticed that most of our Cali- fornia members are good correspondents and keep us well posted on what they are doing? If you have been watching these columns then this is no news to you. Fall right in line. V. J. HELLING, brother members, is the "chief" of operations for the Grand Theatre in Keokuk, .Iowa, and his house is just about finished with their talkie installa- tion by the time this appears, so he should be just about ready to give us a good de- scription of how he introduced sound pic- tures to his patrons. This always makes interesting reading for the other members. Are we on 'the right track, V. J.? GEORGE ALLISON is the manager of Lee Ochs' big Uptown Theatre in New York City and it is a pleasure to announce him as a member of this great organization. We hope that George follows the example of our other "big town" members by putting us right on his mailing list and also keeping us posted on his theatre's activities. Start your membership off right, George, by send- ing me your own photo as well as that of your theatre. We'll be looking for a visit from you too. DAVID L. BROMBERG, one of the Fox boys in New York, manages the Japanese Gardens for that outfit and, since it was one of the early sound houses in New York, he should be in a good position to tell us something about it. Can we expect to hear from you soon, Dave? HENRY GOLDBERG has a big job on his hands handling the Lincoln Hippo- drome out in Chicago, but that should not stop him from keeping all the members of the CLUB posted on his various activities. Just as an introduction Henry, you might tell us how things are going out in the big city of Chicago. We'll be waiting for it. "BUZZ" BRIGGS, is the peppy name that the manager of the State used out in Denver, Colo., and we should certainly like to hear "Buzz" buzz around, via the mail, with some interesting stuff on theatre oper- ation and exploitation. What say, Briggs? And how do they take talkies out there in Denver ? * * * JACK LaREAUX handles the big Huntington Theatre on Long Island for the Schwartz Circuit and from the little we have heard about Jack, we know he could make a corking good member if he would only loosen up and shoot some stuff in to us on how he is "knocking 'em dead" out in Hunt- ington. And your photo too? Thanks. 1134 Motion P i c t u r c N c w s ondl News from Corresporxden La U i Woman Is Hurt In St. Louis Theatre Panic A WOMAN suffered minor in- juries when she was crushed as she rushed for the exit of a motion picture theatre at 2351 Market Street, St. Louis, Mo., when the motion picture film caught fire March 19. She was treated at City Hospital No. 2 and taken home. Lancaster Bryant, negro projectionist, extinguished the flames before firemen arrived. Loss was estimated at $250. Tommy Terry who formerly was the organist at Loew's State Theatre here is playing the organ for the new Fox Theatre, Grand and Washington Boulevards. The Central States Theatre Corp., Joseph Brody, manager, plans the erection of a new theatre to cost $400,000 at Burlington, la. J. T. Constant of Lawrence, Kas., has been awarded the con- tract for the remodeling of the Strand Theatre in Chillicothe, Mo. New sound equipment will be in- stalled. The Gem Theatre Company, I. W. Rodorers, president, 224 Eighth Street, Cairo, 111., is taking bids on the construction of a new the- atre in Cairo to cost about $100,000. Various reasons why St. Louis should adopt daylight saving were advanced by representatives of financial institutions, civic and health organizations at a hearing conducted by St. Louis Chamber of Commerce on March 22, while spokesmen for organized labor and the Tenth Ward Improvement Assoc. spoke against it. Central Trades and I^abor Unions on March 24 voted to use every hon- orable means to defeat a daylight saving bill if one is presented to the Board of Aldermen. Building Trades Council has also gone on record as opposing daylight saving. Charles Raymond, ex-manager of Loews State Theatre in St. Louis, Mo., on April 1 assumed his new duties as district manager for the Loew Theatres in Baltimore, Md. Vitaphone Corp. of N. Y. has taken out foreign corporation char- ter in Mo. and plans to use $12,000 of its authorized $500,000 capital stock in this state. The Randolph Theatre Co., Mo- berly, Mo., has been incorporated with 50 shares of $100 par value preferred stock and 450 shares of non-par common stock. Incorpora- tors are : Theodore P. Davis, Ar- thur Miller and David L. Sheffrey, both of Kansas City ; Charles C. Non, Morris Bierman, G. O. Perry, H. J. Lotte, Fred Pres- meyer, Leo Eisenstein, T. C. Hall, Joseph M. Bcrger and Louis Klein, all of Moberly, Mo. Davis, Miller and Sheffrey are directors. College Theatre Co. of Colum- bia, Mo., with 100 shares of non- par common stock has been organ ized. Incorporators are J. Dozier Stone, E. Sydney Stephens. Fn,nk W. Deering, H. H. Banks and Fred B. Beaver. These five men compose the board of directors. The Columbia Theatre Co. plans to rebuild its theatre in Columbia, Mo., recently destroyed by fire. Boiler Brothers of Kansas City are preparing plans for the new house, which will cost upwards of $25,000. Plans for a new $600,000 motion picture house for Marshalltown, la., have been prepared by Charles B. Zalesky, Cedar Rapids, la., for a syndicate represented by Theodore Stark & Co. An office building will be included. The theatre will seat 1200. It has not been learned what comoany will operate this house. Alex Beck of Omaha, Nebr., has been awarded contract for erection of theatre in North Platte, Nebr., for North Platte Realty Co. House will cover a site 132 by 66 feet. Webster Groves, leading suburb of St. Louis. Mo., voted April 2 on the question whether the present city ordinance which prohibits mo- tion picture shows on Sundays shall be repealed. Isador and Oscar Fine plan to build new theatre in Evansville. Ind. House will be two-story with basement and 60 by 125 feet. It will cost upwards of $50,000. Harrison, Ark., is to have a new theatre if plans of D. E. Fiton and F. M. Garvin of the Lyric ma- terialize. House will be one-story, 40 by 140 feet, and cost about $35,- 000 and seat 800 persons. Elmer F. Behrns, Chicago, 111., will take bids soon on new theatres to be erected in De Kalb. 111., and Plainfield. 111. Complete details are not vet available. Exhibitors' Doings In Southeastern Area THE Crystal, Sporkman, Ark., opened last week under managerial direction of W. Crosby. Mrs. L. M. Hanlan has acquired and will continue to operate the Majestic, Louann, Ark. RCA Photophone equipment for the Orpheum, Memphis, was de- livered at the new Memphis house last week by express. Sound installations in the terri- tory reported in Memphis include the Royal, Hot Springs, Ark. The Marlowe, Jackson, Tenn., a Publix house, closed Friday night. Visitors in Memphis last week included : H. D. Bowers, Grenada, Grenada, Miss. ; E. L. Drake, Gem, Jackson, Tenn. ; L. D. Herrington, Pontotoc, Miss. The Lyric, Memphis, last week passed into hands of Mezda Grotto, sold to them by Madison Avenue Theatre Co. Col. Abe Finberg, manager Gayety Theatre, Louisville, Ky., is preparing to celebrate the first week in April as Anniversary Week. S. W. Switow, vice president of Switow Enterprises, Tnc., of Louis- ville, and Harry Switow, secre- tary, were in Lexington, Ky., latter nart of last week, to make arrange- ments for the onening of their new theatre, the State. The Rex Theatre, Dixon, Ky., is closing, also the Dreamland Theatre, Providence, Ky. The Gem Theatre, Mt. Olivet, Ky., has closed, due to smallpox epidemic. Twenty blind persons from va- rious institutions in New Orleans, La., were guests of the Saenger Theatre recently. Levere Montgomery, manager Booking Dept., New Orleans Suburban Theatres, New Orleans, is all smiles these days, as he is receiving congratulations on arrival of ten pound voungster, Levere, Jr. John W. Peck, Jr., has contrived a sound amplifier and equipment with which he has outfitted the Five Points, Birmingham, Ala., as well as the First National, Syla- cauga, Ala., and the Rose, Dublin, Ga. Movie- Phone announces deals which will place five instruments with Southern Theatres, Inc., in- cluding installations in their Ens- ley, Fairfield, Wylam and North Birmingham houses, and also has arranged to install Movie-Phone in the Grand, Bessemer, operated by John A. Snider and Son. John M. Miller, of the Dixie, Cordova, is installing a Master- Tone device. The installation of Vitaphone and Movietone now un- der way in the Birmingham, Ala., Empire (Marvin Wise Circuit), is progressing rapidly, says General Manager Frank V. Merritt. The Harrison Talking Device is being installed in the Imperial Theatre, Bessemer, Ala., by Manager Jim Lundy. 3 Baltimore Theatres Installing Sound THREE playhouses in Baltimore are being wired for sound and talking pictures. One is Co- lumbia, Eugene B. McCurdy, pro- prietor, which is having Cinephone installed. The other is Rialto, op- erated by Associated Theatres, J. Louis Rome, general manager, which is having Royal mechan- ism installed. The third is Irv- ington, having Truetone installed. A Truetone is being installed also in Capitol Theatre, Ocean City, Md. Suddenly stricken with ptomaine poisoning, Bert Smith, theatrical producer and head of the Bert Smith Players at Baltimore Hip- podrome, had to be rushed to St. Agnes Hospital. He is now pro- nounced out of danger. All Warner Brothers' and Stanley theatres in Atlantic City, N. J., are now under the general management of Guy L. Wonders, who for many years managed Bal- timore Rivoli. Robert Kanter, Astor Theatre proprietor, Baltimore, has recov- ered from a sprained ankle. Midnight shows were given at the Metropolitan, Keith's Hippo- drome and Loew's Stanley thea- tres, here, Easter Sunday night, March 31. News Items From Des Moines Locality LEWIS, I A., last week voted in Sunday movies after a bit of contention that proved conclusively that the Sunday amusement was de- sired by the large majority of the citizens of the town. A petition signed by 82 per cent of the voters asked the city council to allow the Sunday shows to operate. Among those who have been vis- iting along film row were Mr. and Mrs. Haldredge of Shenandoah, Mr. Mitchell of Jefferson, Fred Koch of Remsen, Mr. Carnes of Sioux City, la. M. L. Dixon of the Temple. Mt. Pleasant, is making a real picture temple of his house. He is instal- ling sound equipment this week and purchased a $700 new carpet for the Temple. RKO entertained a group of Iowa exhibitors last week, includ- ing F. E. Robertson of the Wilton at Wilton Junction, Mr. and Mrs. Treloar of the Treloar at Ogden, Jake Cohen of the Strand at Ot- tumwa, Leo Moore of the Majes- tic at Centerville. Iowa theatres now installing sound equipment are the Royal, Spirit Lake ; the Solon, Spencer ; the Beardsley. Red Oak : the King, Ida Grove ; Opera House at Suth- erland, la. Harry Simpson of the Garden, Sigourney, is installing Moviefone equipment this week at this house. Moviefone has been purchased by John Veenschoten of the Hyland. Highland, and H. L. Fair, of the Elite, at Laurens. W. P. Grossman of the Strand, Nevada, last week contracted for the Biofone equipment for his the- atre. Margaret Francis is the new owner of the Royal Theatre at Pomeroy, la. Harry Weinberg, president of Central States Theatre Corp., an- nounces that the Palace at Burling- ton, la., purchased on March 10 by the Central States Theatre Corp., will be under the management of Harold D. Barnes. RKO entertained a group of visi- tors last week, including W. A. Graham, Grant, Knoxville; E. W. Brooks, Star, Lake City ; Mrs. Lauver, Royal, Panora; J. E. Fors- man, Strand, Jewell ; M. L. Dixon, Mt. Pleasant Theatre. The Talkafone Company an- nounces that they are now handling the Movietone attachment in con- nection with their Talkafone equip- ment. Installations of Talkafone. Sr., were made recently at the Bryn Marr, Chicago, 111., at Fairfax, Minn., and at Wagle Band. Minn. Installation was also made at Ne- vada, Iowa, where the Talkafone was purchased by Circle Theatre. Mr. and Mrs. Fair of the Elite at Lorenz, D. W. Kale of the Crown at Truro, W. P. Grossman of the Nevada were callers in film row. Mr. Grossman reports that he is installing the Biofone equipment. April 6 , 19 29 1135 Triangle Establishing Office in Atlanta TRIANGLE POSTER AND PRINTING CO/., Philadel- phia, is establishing a branch in Atlanta at 161 Walton Street. J. Shapiro, who will have charge of the Atlanta branch, was busily en- gaged this week superintending installation of presses, type, etc. Out-of-town theatre folks who visited Atlanta's film row this week included the following: Carl Cape, Colonial Theatre, Buford, Ga. ; C. W. Maxey, Royal Theatre, Summerville, Ga. ; Idle- hour Theatre, Monroe, Ga. ; Joe Wheeler, Grand Theatre, Cedar- town, Ga.; Roy Martin, of Co- lumbus, Ga, head of Martin chain of theatres, accompanied by Mr. Adams, one of his executives: George Stonarus, Royal Theatre, Wauchula, Fla. ; T. F. Thomson, Palace Theatre, Cedartown, Ga. ; Louis Rosenbaum, Princess The- atre, Florence, Ala.; Walter J. Brackin, Callahan Theatre, Eain- bridge, Ga.: J. T. Freeman Im- perial Theatre, Griffin, Ga. ; F. G. Haygood, Grand Theatre, Waynes- boro, Ga. ; Bruce Snider, Grand Theatre, Bessemer, Ala. ; Dewey Mousson, Knickerbocker Theatre, Nashville, Term. Changes in ownership of a mini ber of theatres in the Southeast were announced this week, among them being the following: Empress, Pikeville, Term., from P. C. Tallent to T. J. Swofford; Moonglow, Homosassa, Fla, from Albert L. Freeman to E. M. McKenzie ; Gadsden, Gadsden, Ala, from B. C. Hall to C. R. Hatcher ; American, Green Cove Springs, Fla, from F. H. Lewis to J. M. Biddle; Biltmore, Buena Vista, Fla, from E. R. Collins to Samuel Rosenblum; Ariana, Auhurndale, Fla, from G. C. McCabe to H. G. Moore; Ritz, Montgomery, Ala, from DeWees & Katz to Mecca Theatre Co., Inc.; Ritz, Bridgeport, Ala, to J. L. Hackworth ; Liberty, Homer- ville, Ga, from Hughes & Jernigan to W. J. Hum; Rex, Lakeland, Fla, from J. T. Ashby to W. L. King; M'ajestic, Nashville, Ga, from Ed Falte to J. W. Giddens ; Burlington, Knoxville, Term., from Tim W. Smith to W. H. Bright; Lincoln, Palatka, Fla, to Clarence E. Walker. Publix Theatres Corporation has summoned its various district and division managers for a conference to open at the company's New York headquarters April 4. New Pittsburgh House Opening Next Month THE theatre which Harris Amusement Co. is erecting in Mt. Oliver section of Pittsburgh. Pa, will probably be opened during May. The house will seat 1,600, will be equipped with Vitaphone- Movietone. Cost in the neighbor- hood of $450,000. No name chosen although it may be called the Harris Hill Top. The new Oakford, Richvvood, W. Va, was opened early in March. M. Garfinkle, Pittsburgh film man and exhibitor, has taken over the Western Pennsylvania- West Virginia agency for Cinephone. The New Victoria, Wheeling, W. Va, was opened March 16th. Lawrence C. K. Riding ton is now manager of the Riant, Nor- ristown, Pa. For the ipast two years he served as accountant for the company, and now succeeds Francis Case. Goodwill Theatres, Inc., of Union, W. Va, plan to erect the- atre at Princeton, W. Va. J. A. Little is general manager of Good- will. Albert J. Youndt, assistant manager at Davis Theatre, is now acting in similar capacity at Stanley, both in downtown Pitts- burgh. Jerry Mayhall is now arrangino- music for the Stanley and Enright, Pittsburgh. Universal's Cameo, Pittsburgh, destroyed by fire last July 4th, is soon to be rebuilt. The new Robb Theatre, Clairton, Pa, will probably be ready for opening during April. Seating ca- pacity, approximately 745. Majestic Amusement Company has broken ground for a big new house at Rochester. Milwaukee T. O. Elect New Officers THE Milwaukee Theatre Own- ers Association held its annual election of officers at the Randolph Hotel on Wednesday. New offi- cers are Fred S. Meyer, president : A. J. Guttenberg, vice-president ; Sherman Brown, Jr., secretary; Ernest Langmack, treasurer. Board of directors for coming year is com- prised of officers just elected and Harold J. Fitzgerald, James Hig- ler, Henry Goldenberg, George Fischer, Steve Bauer. Mr. and Mrs. S. Olson of the Pastime, Delavan, have returned from a month's trip to Florida and Cuba. Paul Schultz, of the Orpheum, Hancock, was recent visitor at ex- changes. Dan Kelliher, Elkhorn exhibitor, came up from Florida, where he is spending some time, took care of matters pertaining to his theatres, and returned. Charles Plaine, manager of the Grand, Oconoto Falls, and W. R. Vincent, associated with Synco- phone, were in the city recently. Move Afoot To Obtain Film Freedom In Mass. FOLLOWING the success of the Association of Public Librarians of Massachusetts in securing legislation for extensive revision of the book censorship rules, theatre owners and managers are planning to wage an active battle before the next Legislature to secure a similar revision of the rules of censorship of motion pic- tures and Sunday releases. The Maplewood, Maiden, Mass, was totally destroyed by lire early Wednesday morning with loss estimated at upwards of $50,000. Jack R. Radin owns the building and operates the theatre. Firemen of Quincy, Mass, ex- tinguished a lire in the boiler room of the Regent while a show was in progress without the au- dience being aware of the blaze. Samuel Wernick, owner, and Frank Lenehan, manager Wernick, Chicopee Falls, Mass, were in Boston during the week . The Victoria, Greenfield, has now been equipped for sound and Louis Rosenzweig was in Boston during the week booking sound features. The Strand. Southbridge, and the Gardner, Gardner, have started Sunday shows. The Star. Newmarket, N. H, is closed. The Opera 1 louse. Lakeport, re- opened Monday after having been closed since the tire of several weeks ago. Repairs have been made. Southbridge voted in favor of Sunday films 2.348 to 1,640 at its annual town meeting. Exhibitor Notes From Salt Lake City t * T T AP" Fredericks, former 1 1 branch manager for Shef- field exchange here, has joined the Universal sales staff here, and is taking the place of J. A. Epperson, who has been working in Southern Utah for this organization, and who has resigned. S. M. Smart has taken over the Mission Theatre, a suburban house here, formerly operated by J. H. Harrison, it is reported. S. C. Ruschmeier has recently taken over the Bonita Theatre at Provo, Utah. Louis Marcus, of the Marcus En- terprises, accompanied by James W. Collins, with Mrs. Marcus and Mrs. Collins, left this week for a six weeks' trip to the Pacific coast, Panama, Florida and New York. Mervin Peterson of the Avalon Theatre at Fillmore, Utah, is visit- ing film row here this week. J. A. Firmage of the Jewel The- atre of Bever, Utah, was in this city conferring with branch mana- ger, as was Ray Sutton, operating the Strand Theatre at Provo, Utah. Projection Fire In Ann Arbor House THF Rao, Ann Arbor, Mich., house, suffered a blaze in pro- projection booth March 21). Origin of fire not determined, although an operator was in booth at time. The Michigan, a campus house of 2,200 seats will open with sound early in April, equipment for Vita- phone and Movietone installation is being installed. 4 Omaha Houses Pass Into New Hands RA. DAVIS recently sold the . Ritz. Holbrook,. Neb, to Messrs. Sherburne and Shoemaker. Sherburne owns the Electric in Cambridge, Neb. Sale of the Leeds, Leed, la, to M. C Kirkpatrick was recently completed by Airs. M. Danese, former owner. The Goldlite, Decatur, Neb, which was badly damaged by fire on March 8, is temporarily closed for repairs. The Palace, Burlington, la, was recently sold by Oscar Jacobs to Central States Theatres Co. J. C. Penny Co, Inc., have leased the Gem, Minden, Neb, from C. G. Binderup presumably to remodel into a store building. New houses opening this week : Seamon in Big Springs, Nebr. A. 1 1. Lehman opening theatre in Avoca, Nebr. H. H. Ludeman has taken over management of the Cota, Waukon, la. The Grand, Independence, la., is now owned by E. W. Hageman. U Appoints New Frisco Publieity Head HOWARD McBRIDE has been with Universal for three years, so Universal felt the best way for McBride to celebrate his third an- niversary was to have him move his headquarters to San Francisco, to be head of publicity for the Western Division of Universal. E. E. Fulton Company are super- vising all the work being done on Sol Levis' Strand Theatre, San Francisco. Lee Ballister, director of Nation- al Theatres Syndicate, has made a trip over the territory, visiting ev- ery theatre on the circuit. Louis R. Greenfield and Joel C. Cohen have just returned from a vacation of several weeks in Hon- olulu. An after-theatre dinner dance was given recently at the Leaming- ton Hotel by the employes of the various theatres near Oakland. As- sistant Manager Isabella, of the New Oakland, handled the prelimi- nary matters. Crane Wilbur, Beatrice Blinn, Eugene Eby, Robert McWade and E. O. Bondeson, manager of the Dufwin, were honor guests at the Oakland Ad Club luncheon, March 12. The new Sequoia, Mill Valley, ( >pened recently. Under the management of Frank W. Vail, a new slide and film stu- dio has been opened at 261 Golden Gate avenue by S. C. Long. Three San Francisco theatres and two in the East Bay were without union musicians, motion picture op- erators, and stage hands, March 19, as a result of the latest dispute be- tween the Musicians' Union and theatre managers. EMPIRE LABORATORIES INC. 723 Seventh Ave., N. Y. Quality Bryant 2180-2181-2182 DEVELOPING AND PRINTING MOTION PICTURE FILM 1136 M o t i o n Picture N e zv s Dallas Supply Firm Is Again Functioning THE King Scenic & Theatre Supply Co., Dallas, Tex., is again turning out orders on sched- ule following the total loss of their studios by fire. The loss by fire was between $25,000 and $30,000, of which $15,000 was covered by insurance. Frank Starz, director of pub- licity for the Interstate Amusement Co., left April 6th for New York, Chicago and St. Louis on a com- bined business and pleasure trip. Raymond Lilly will be in charge of the new Interstate Theatre, San Antonio, when it is opened. John Loveridge is now in charge of the Majestic at Fort Worth. Frank Weatherford, acting inanager of the Majestic, Fort Worth, will be transferred to the new theatre in San Antonio. Other changes in the personnel of the Interstate circuit include E. W. Pfaffenberger, treasurer, Majestic, Dallas ; Dave Miller, treasurer, Majestic, Hou- as assistant inanager of Loew's The- ston ; Harry Slinker, treasurer, Fort Worth. Bob Armstrong, former director of publicity for the Palace, Dallas, left for Hollywood, where he will continue in publicity work. Mr. Karl Hoblitzelle, president of the Interstate Circuit, and Colonel Fardwell and Mr. O'Don- nell, of the same company, are in San Antonio on business pertain- ing to the erection and opening of the company's new theatre there. The Majestic, Little Rock, Ark., is now in operation as a sound house and is equipped with both Vitaphone and Movietone. Three. major changes in manage- ment of Publix Theatres in San Antonio, Tex., have been an- nounced by J. O. Cherry, district manager of Publix Theatres in Texas. Al Fourmet, manager of the Em- pire Theatre, has been promoted to managing director of the Texas Theatre, San Antonio. He succeeds William C. OHare, who has been transferred to the Minnesota dis- trict. H. J. Thatcher, of Miami, Fla., succeeds Fourmet as manager of the Empire, San Antonio. Past Week In Florida Was Slow HE. MOORE and B. E. . Darby bought the Ariana, Auburndale, Fla., and re-opened it under the name of the Park. To inaugurate opening they gave free show Friday night. W. A. Barry and P. O. Hughes have leased the Loop, Sulphur Springs, Fla., and plan to re-open it shortly. Downtown pre-Easter services during the noon hour were given each noon the past week at the Strand, Tampa. Citizens of Fort Pierce, Fla., by a vote of 365 to 49 on Tuesday, March 19, definitely decided on a policy of Sunday motion picture shows for Ft. Pierce. Manager Al F. Weiss, Jr., and Jonas Perlberg, house manager, Jacksonville, Fla., are the Florida Theatres battery of smilingly ef- ficient executives responsible for muchly increased box-office grosses in the near past and present. W. A. Krause, Jr., manager of the Empress, was one of the lucky ones to get away Sunday on E. J. Sparks' annual fishing trip. Censa Galetti, second woman of the Arcade Players, was married recently to Ralph Feathers, local orchestra leader, news of the wed- ding becoming known this week. Ottawa Musicians Feel Effect Of Sound ACCORDING to reports at Ot- tawa, Ontario, 25 local musi- cians are "affected" by the intro- duction of sound films at four Ot- tawa theatres. On the other hand, there is an acute shortage in Ot- tawa of projectionists because the projection booth crew has been doubled in each house as it has been wired. Further, three theatres that had been operated on an open- shop basis have come to terms with the union at last and new operators have been introduced there as well. By way of a business boost dur- ing the Lenten season, the United Amusements, Limited, Montreal, presented two valuable silver cups as prizes for an elimination danc- ing contest in eight of their four- teen local theatres during the week of March 18. Helmuth Preisereck, projection- ist of the Columbia, Victoria, B. C, proved to be a hero when fire broke out in the projection room during the Saturday matinee performance when the house was crowded with children. When he failed to ex- tinguish the film fire with two ex- tinguishers, Preiserck seized the burning reel with his bare hands and thrust it into the wash basin. Choked with fumes and with his face and hands burned, he notified the manager and the fire depart- ment finished the job without the knowledge of the crowd, the show being resumed after a short delay. S. B. Taube, of Toronto, veteran film exchange man, has been ap- pointed Canadian general manager for World Wide Pictures, with headquarters in Toronto. The Baldwin Sound Reproducing Equipment has been installed in the Palace Theatre, London, Ontario, a unique neighborhood house recently opened by Sam Marks, formerly of Toronto. Edmonton, Alberta, has been added to the list of Canadian cities to have wired theatres following the re-opening of the Capitol The- atre by Manager Harold Bishop after a lay-off of two months, dur- ing which the capacity of the house was raised from 1,000 to 1,600 seats through the building of a balcony and the wiring was done. The RKO Trophy, emblematic of the championship of the Big Four Hockey League at Ottawa, was won by the Imperial team fol- lowing a strenuous season's play. The new Famous Players at Ot- tawa, Ontario, to seat 2,400, will be completed next January, according to official announcement by Clar- ence Robson, Eastern Division inanager of Famous Players, at Ot- tawa, on March 27. The interior will be finished in Oriental style and the house will cost $750,000. Engineers and electricians are now engaged in the installation of RCA Photophone equipment in the Orpheum, Winnipeg, Manitoba, of which F. E. Wedge is manager. The Cartier, Montreal, the latest house to be added to the group of splendid suburban houses of Con- federation Amusements, Ltd., in the Canadian metropolis. The Cartier has 1,200 seats. Events In Cincinnati And Suburbs THE "No Sunday Shows" clause incorporated in the lease given in the past to the Ashland Opera House, Ashland, Ohio, will be stricken therefrom when a new con- tract is made for operation of the house. In the past it has been the requirement of city council that the theatre remain dark on Sunday. Milford Unger, manager of Grand Opera House, Cincinnati, says A. L. Erlanger, owner, plans to have the house wired for talking pictures. Talkies will be used when legitimate productions are not avail- able. The Capitol, Steubenville, O. ; The Bexley, Dover, O. ; the Sixth Street, Coshocton, O. ; the State, Springfield, O., and the Oxford, Oxford, O., are among recent houses to install sound equipment. Sam Mankins, Maysville, O., has appointed William Dillbeck to man- age the Folly. John Schwalm, manager of the Rialto, Hamilton, O., accompanied by his two sons, recently spent con- siderable time in Pittsburgh visit- ing Mr. Schwalm's aged father. Manager Griff. Granger, of the Kaypee, Mt. Gilead, O., reports he will continue keeping his house open every evening, rather than curtail his showings to two nights a week. Shine's Ohio, Sidney, O., has joined the rank of Sunday houses. Manager William Erk, of May's Opera House, Piqua, Ohio, has kept his theatre open for two successive Sundays in order to test the reac- tion from the town's "antis." Keith's, Dayton, O., celebrated Easter by inauguration of sound pictures in addition to regular pro- grams. Ray Jones arrived on Wednesday as assistant manager of Lew's The- atre, which will be formally opened on or about April 20, Jones making the first announcement of the open- ing of the new 3,000 seater. Mana- ger not named, Jones coining here from Cleveland. H. J. Graybill, former Interstate Theatre manager at Bellaire, comes to Cuyahoga Falls, Akron suburb, as manager of Falls theatre, which is now wiring. Contract for construction of a $75,000 theatre building at Kenton, O., has been awarded by the Ken- ton Amusement Company. Among visitors to Toledo, O., theatre row this week was David J. Chatkin, general director theatre management for Publix. Mr. Chatkin was manager of the To- ledo Film Exchange 14 years ago. Plans for two new neighborhood movie houses in Toledo, O., are being drafted by architects. Thomas H. Gardner proposes an 800-scat building, 50 by 100 feet, while E. M. Francis plans a 500- seat theatre, also 50 by 100 feet. Sites have not been definitely se- lected. Wichita, Kas., To Vote On Sunday Movies NO sooner do Kansas exhibitors get out of one "tight situa- tion" than another bobs up. The problem now is to defeat reform- ers trying to abolish Sunday shows in Wichita, Kas. The ques- tion will be put to voters April 16. The first instance of where a memorial building has been put to use as a motion picture theatre, operating for commercial purposes only, under the recent Kansas law legalizing such practice, oc- curred in Hiawatha, Kas., where William Schenkelberger has been given a lease on memorial build- ing to operate as a motion picture show, not subject to taxation. While a fire raged in projection room of the Elliott, Independence, Mo., Saturday, entire house was emptied without confusion. About $2,400 worth of film was destroyed and two projection machines dam- aged. Thieves entered the El Dorado, Eldorado, Kas., Friday night, rolled large safe from office into audi- torium, where dial was knocked off of it, and $500 taken. The Tucker and Majestic, Li- beral, Kas., have been sold by Henry Tucker to Midwest The- atres, Kansas City. Mr. Tucker probably will remain as manager of houses. Tom Magruder has sold his Elite, Iola, Kas., to O. D. Taylor. The Delharco, Osborne, Kas., has been purchased bv Sam Blair of Belleville, Kas., from D. F. Harris. Michael Purcell no sooner had his New Lewis, Independence, Mo., which he still manages, to the Glenn Dickinson circuit, than he proceeded to get married, the bride being Miss Helen Turner of In- dependence. The following out-of-town ex- hibitors were in the Kansas City market last week : H. Goebel, Garden City, Kas.; John Scheifer- ecke, Opera House, Lenore, Kas. ; C. E. Mallory, Liberty Theatre, Brewster, Kas. ; C. W. Trickett, Trickett Theatre, Bird City, Kas.; Charles Goodell, Ottawa, Kas. Report Loew Acquires Indiana House CONTROL of the New Grand, Evansville, Ind., is said to have passed from R-K-0 into the con- trol of the Loew circuit. H. A. Sommers, manager of the New Grand for the past two and one-half years, has accepted the managership of the Stanley, Jersey City, N. J. Rumors of a deal involving the Majestic, of the North End Amusement Co., Evansville, Ind., are current about town, but Man- ager Charles Sweeton, who re- turned to the job after a layoff because of auto accident injuries, says no deal has yet been made with anyone, although several f.rms have been conducting nego- tiation with him. The American, Evansville, Ind., closed last Wednesday for re- modeling and the installation of Western Electric talking picture equipment. April 6 , 19 2 9 1137 3 New York Exhibitors Laid Low By Illness WORD has reached Albany that James Roach, of Sche- nectady, former general manager of Farash there, is dangerously ill in New York hospital, suffering from abscess on the brain. Frank Braymeter, theatre man- ager of Schenectady, now handling Rivoli, has been confined to bed for past week. Jacob Feldman, of Schenectady, is ill at his home, suffering from arthritis. Sunday movie proposal was carried by heavy majority in re- cent election in Malone, N. Y. Village board has to say whether resolution or ordinance permitting Sunday shows shall be passed. Lew Fischer, of Fort Edward, in Albany last week, announced that he will install talking appar- atus in Hoosick Falls theatre. Eli Rosenbaum, of Hippodrome, Ogdensburg, is negotiating with orchestra formerly at Strand which was discharged when talking pic- tures were installed. The orchestra may play on percentage basis. Moe Mark and Moe Silver, of Stanley Co., were in Albany last week. C. H. Buckley, who runs Leland and Clinton Square, Albany, has been busy during past week, super- vising installation of a soda water fountain in Leland lobby. Amos Leonard, of Syracuse, former salesman for Pathe, is once more back, being connected with Albany force of Worldwide. Harry Hellman, owner of Royal and Paramount, Albany, is build- ing a log cabin in connection with his summer home on one of the nearby lakes. Neil Hellman, man- ager of Paramount, was in Syra- cuse during week. The Happy Hour, Binodiamton, has been sold by J. C. Hillman, to Charles and John Savery, of Binghamton. Situations Wanted ORGANISTS and SING- ERS, thoroughly trained and experienced in theatre work. Men and women now ready for good positions. Write salary, and other data. Ad- dress, Chicago Musical Col- lege, 64 E. Van Buren, Chi- cago. EXPERIENCED ORGAN- IST desires position in 6-day New Jersey wired theatre maintaining manager intelli- gent enough to use organ as "sound relief." Experienced as assistant manager a n d sound reproducing. $75 to start. Liberty Sept. 1st. Box 245, Motion Picture News, 729 Seventh Ave., New York City. New "Arty" Cinema Is Opened In Philly APPARENTLY encouraged by the success of Little Market Street, Philadelphia's second Film Guild Cinema opened to the pub- lic in the redecorated and re- furnished Regent on Market Street between Sixteenth and Seventeenth on March 25th. The house plays continuous policy, with one week stands, except in case of holdovers, with top of 75 cents in evenings. Coffee is served in lobby. J. T. M achat is manager while Symon Gould is art director. Moviephone, sound on disc de- vice, is being distributed in this territory by Joseph Klein and Her- man Levin, of De Forest Phono- film Co. Pictureland Theatre, Reading's oldest picture house, seating 400, closed March 30th and will be converted into store. As direct result of M. P. T. O. Sound Convention in Philadelphia March 15th, local distributors of sound devices report a marked in- crease in sales to exhibitors. An R. C. A. Phototone is being in- stalled in the Germantown Theatre, owned by Dr. Walter Steumpfig. Petitions for the return of silent motion pictures were signed here today among the members of the Speech-Reading Club and will be circulated among sixty-two other leagues for the deaf in all parts of the country. The Princess, Philadelphia, has closed owing to poor business ; house now for sale. The Grand, Stroudsburg, Pa., was swept by fire, causing a loss estimated at §50,000. SilvermanBros. Obtain 2 Cleveland Houses MESSRS. Jacob and Isaac Silverman, have purchased the Uptown and the Variety, Cleveland, from Variety Amuse- ment Co. Ed Weiss will manage the Uptown, and Lee Berger the Variety. Dwight Smith, with Universal theatres, sails early in April to join Universal in Berlin. Jimmy Carrier, in charge of local Uni- versal houses, has moved his head- quarters from Union Bldg. to Cedar-Lee Theatre, Lee Road. Harry Horwitz, who owns Olympia and Cedar Theatres, Cleveland, has purchased New Broadway from Universal chain. E. F. McBride will continue as house manager. Combination vau- deville and pictures will be policy at the New Broadway, with all sound pictures at Olympia. Silverman Bros, opened Majestic, Mansfield, on Easter Sunday. Fred A. Foster has notified Cleveland Film Board of Trade that hie has permanently closed Home Theatre, Seville. Phil Zeller is new lessee of Elk' Theatre, Toledo, which he has re- opened under name of New Elk. Paul Gusdanovic did not renew his lease on Orpheum, Cleveland, and lease went to Dr. Hollander, local dentist. L. Korobov is managing the Manhattan, Cleveland, which he recently sold to Sam Farber. Theatre owners of Oklahoma are reported to be mobilizing their strength, through M.P.T.O. to resist passage of House Bill No. 397, which seeks to make valid and enforceable written provisions of agreements for the arbitration of disputes and officers of the M.P. T.O. assert that it would be effective against exhibitors in matters pertaining to the show business upon which disagreements crop up. Jack Long has purchased the Co- lonial, Bay Citv, Tex., from J. Preddy. Contest between the Dent The- atres, Inc., and the motion picture operators at Tyler, Tex., over wage scales when talking pictures were introduced to that town, terminated with the Dent theatres there going open shop. Teeters & Isley will install sound equipment of the Phototalkers va- riety in following: Rialto, Welling- ton, Tex. ; Normana and Princess at Victoria, Tex.; Gem at Ryan, Okla. : Aldridge at Okla. City; Chickasha, at Chickasha, Okla. Ray Teal, stage band leader of the Greater Palace, Dallas, Tex., will not be transferred to New Orleans as planned. Representatives of William Fox were in Oklahoma City last week negotiating- for a site for a new Fox Theatre to be built in the business district in the near future. Norman Theatre Company, Nor- man. Okla., has incorporated, capital stock $5000. Incorporators, Ted Colbert, A. F. Colbert and H. K. Buchanan. Sam Stokes and four employees of the R & R Palace Theatre at McAlester, Okla., were fined $20 and $5 respectively for showing on Sunday. Week Is Quiet Along Seattle Film Row PATHE'S new exchange, now under construction on Seattle's new Film Row. will be the first in the city to have a projection room equipped for sound. Ray Grombacher, ex-president of the M.P.T.O. W. and head of a Spokane chain, last week spent a few days in Seattle, after con- cluding the deal with Universal for the purchase of their Clemmer. Loren C. Wahl, head of the Grand. Bellingham, was another out-of-town visitor. Mr. Wahl reports the installation of sound equipment. Joe Bradt, owning and operating the Roycroft and Gala Seattle, has iust concluded a deal with N. N. Ellermand for the sale of the Gala. A. J. Sullivan, head of the Seattle Columbia exchange, had important visitors last week. One was Clarence McKain, supervisor of exchange for the company, who passed through on his way to Aus- tralia. And the other was Joe Goldburg, Columbia's Western division manager. George Jungert, former ex- hibitor of Milton and Freewater, Oregon, last week purchased half interest in Eddie River's Tri-State Theatres. Waldo Ives, exhibitor from Anacortes and Mount Vernon, spent a short time on Film Row last week. Theatre Activities In Central Penn. PLUCK of Miss Biehm, pianist in Victor, Allentown, Pa., in continuing to play when fire in projection room, during perform- ance on night of March 28, alarmed audience, averted what seemed likely to be a panic. Reading's oldest movie house, Pictureland, closed March 30 and property will be remodeled for use as store. The Strand, York, began its career as a talkie and sound pic- ture house on April 1, after en- gineers had worked feverishly to install the equipment on time. Appell's Opera House, York, vaudeville house, closed late in March. D. J. Hickey, manager, is now in charge of Capitol and Strand. Walter Z. Reinbold, manager of Victor, Allentown, has succeeded Ralph Kinzer, resigned, as man- ager of Strand, Pottstown. Louis Henderson, of Opera House. Coatesville, went to the Victor, Allentown. Jack Maloy, district representa- tive of Wilmer & Vincent Theatres in Altoona, has entered into an arrangement with radio station WFBG, of that city, to broadcast weekly programs from State theatre. Announcement is made that the Opera House, Parkesburg, has been closed indefinitely. Newspaper reports state that the City Theatre, Williamsport, has been closed permanently and build- ing will be remodeled for use as storage warehouse. A number of theatres are re- ported newly closed in Central Pennsylvania towns. Among them are Globe, Nanticoke, owned by Joseph Emashovsky ; Memorial, Paxton ; Lyric, Kulpmont and Logan, Loganton. The Palace, Warrior's Run ; Garden, Button- wood, both owned by Steve Pod- siadlik, are operating only two nights weekly. For Sale SEVERAL THOUSAND brand new upholstered chairs. Sensational bargains. Also 3,000 new veneer chairs way below cost. C. G. Demel, 845 South State, Chicago. FOR SALE: 1.200 high class opera chairs. Good serviceable condition. Box 425, Motion Picture News, 729 Seventh Ave., New York City. WANTED: Two Simplex Machines, reflector arcs pre- ferred. Must be in good con- dition and cheap for cash. Harlan Theatres, Harlan, Ky. 1138 M o t i o n P i c t h r e X e w s COMPLETE RELEASE CHART Productions are listed according to the names of Distributors in order that the Exhibitor may have a short-cut toward such information as he may need, as well as information on pictures that are coming. Features which are finished or are in work, but to which release dates have not been assigned, are listed in "Coming Attractions" COLUMBIA Title Star Rel. Date Apache, The Alvarado-Livingston Nov. 19. . Behind Closed Doors Valli-Glass Feb. 24 . Driftwood Alvarado-M. Day Oct. 15.. Eternal Woman Borden-Graves Mar. 18. . Faker, The Logan-Delaney Jan. 2 . . *t§Lone Wolf'sDaughter Lytell-Olmsted Feb. 18 . (Silent Version) Feb. 18 . Nothing to Wear Logan-Von Eltz Nov. 5. . Object— Alimony Wilson-Allan Dec. 22 . Power of the Press Fairbanks, Jr.,-Ralston Oct. 31 . . Quitter, The Lyon-Revier April 1 . . Restless Youth M. Day-Forbes Nov. 30 . Stool Pigeon Borden-Delaney Oct. 25.. Sideshow, The Prevost-Graves Dec. 11. ♦[Submarine Holt-Revier Nov. 12 . (Silent Version) Nov. 12 . ♦fTrial Marriage Kerry-Eilers Mar. 10 . (Silent Version) Mar. 10. . *t§Yeunger Generation Hersholt-Basquette Mar. 4 (Silent Version) Mar. 4 Length Reviewed 581 8 feet 5897 feet .6267 feet !s65i feet!!!'.!!!!!!! 6339 feet ... Mar. 9 6214 feet 5701 feet 6266 feet 6465 feet 6085 feet 5792 feet 5999 feet 8192 feet 6639 feet Sept. 15 8217 feet 7394 feet Mar. 23 Title Coming Attractions Star *HBackelor Girl, The Logan-Collier-Todd. *t§Broadway Hoofer, The *t§Donovan Affair Holt-Revier "HFall of Eve *t§Father Love *t§Flying Marine, The Kalph Graves Rel. Date Length Reviewed . . . . 7200 feet . Mar. 30 EDUCATIONAL Rel. Oct. Jan. Oct. Feb. Jan. Dec, Title Star All In Fun Jerry Mandy Air Derby Reed Howes America's Pride Our World Today Auntie's Mistake Dorothy Devore Beauties Beware Jerry Drew Be IV" y King Lupino Lane Best Dressed Woman in World Our World Today Feb. Bum ping Along Stone- Ruth Nov. Cloud Patrol, The Reed Howes Feb. Come to Papa "Big Boy" Oct. Companionate Service Dorothy Devore Oct. Delicious and Refreshing Adrienne Dore April Dominion of Diversity Hodge-Podge Feb. Dumb— and How Thatcher- Young Jan. Fisticuffs Lupino Lane : rOct. Fixer, The "Big Boy" Feb. Follow Teacher "Big Boy" Dec. Foul Wheel Brakes Jerry Mandy April Ginger Snaps "Big Boy" Mar. Glorious Adventure Hodge-Podge Oct. Going Places George Davis Jan. Good Night Nurse Lupino Lane Apirl Hay Wire Stone-Dale Nov. Her Big Ben Gene Stone Mar. Hold That Monkey Monty Collins Nov. Hot or Cold Al St . John Dec. Howling Hollywood Davis-Dent April Husbands Must Play Wallace Lupino Jan. In the Morning Vernon Dent Dec. Jungle Kings and Queens of Screen. .Our World Today Mar. Lewis-Sonnenberg Wrestling Match . . Special Reel Jan. Kitty, Kitty Bradley-Thompson Lucky Duck Billy Dale Oct. Magic City Our World Today Nov. Making Whoopee Goodwin-Bradley.. Oct. Meandering Thru the Menagerie. . . Hodge-Podge April Misplaced Husbands Dorothy Devore... Nov. Moving Movie Show Hodge-Podge Mar. Murder Will Out Vernon Dent Dec. Only Me Lupino Lane Jan. Parlor Pests Collins-Dent Mar. Patchwork of Pictures Hodge-Podge Nov. Pep Up Cliff Bowes Feb. Permanent Wave Railroad Our World Today Playful Papas Jerry Mandy Dec. Question Marks Hodge-Podge Jan. Quiet Worker Jerry Drew Nov. Served Hot Cliff Bowes Feb. Shifting Scenes Hodge-Podge Dec. Sky way man, The Reed Howes Nov. Smart Steppers A. St. John Mar. Social Prestige Monty Collins Dec. Stage Frights George Davis Oct. Summer Saps Lupino Lane Mar. Those Two Boys Collins-Dent Time to Expire Gene Stone Mar. W king Fish Our World Today Jan. WalataTrip Vernon Dent Jan. Wh oopee Boys Monty Collins Feb. Whse Wimmln Jerry Drew Mar. Wilves Don't Weaken Drew-Bradley Dec. *t§Zlp! Booml Bang! (A. T.) McKee-Conlin-Glass Date 21.. 6. . 7.. 17... 27.. 9.. 17.., 18.. 24 . 14.. 7.. 21... 24 . . 27.. 28.. 3.. 16.. 7... 24 . 14.. 13... 28... 4... 10... 11... 2... 21... 6 30. . . 24 .. 13... Length Reviewed .1 reel Oct. 27 2 reels .1 reel Oct. 6 2 reels Mar. 30 .2 reels Jan. 12 2 reels Nov. 10 1 reel Mar. 30 . 1 reel Nov. 3 2 reels Mar. 30 2 reels Oct. 13 2 reels Oct. 6 1 reel Mar. 16 . 1 reel Mar. 23 .1 reel Dec. 22 .2 reels Oct. 27 .2 reels Feb. 3 .2 reels Nov. 17 1 reel Mar. 30 2 reels Mar. 30 1 reel Oct. 27 2 reels Mar. 30 2 reels Mar. 16 . 1 reel Oct. 27 1 reel Feb. 2 2 reels Oct. 27 2 reels Nov. 10 2 reels Mar. 16 2 reels Mar. 30 1 reel Nov. 24 1 reel 1 reel Feb. 2 1 reel Mar. 16 1 reel Sept. 15 1 reel Nov. 3 2 reels Oct. 13 . 1 reel 2 reels Nov. 24 . 1 reel .1 reel Nov. 10 2 reels Dec. 15 2 reels 1 reel Nov. 24 .1 reel Feb. .1 reel Dec. 1 1 reel Dec. 1 .1 reel Feb. 2 2 reels Oct. 6 .1 reel Jan. 19 .1 reel Mar. 30 2 reels Nov. 3 2 reels Mar. 30 .2 reels Nov. 17 2 reels Oct. 6 .2 reels Mar. 30 . 2 reels Mar. 30 .1 reel .1 reel .1 reel Dec. 15 .2 reels Jan. 12 .2 reels .2 reels Dec. 15 .2 reels ALL-TALKIE SHORTS Title Star Rel. Date •tSAsk Dad E. E. Horton Feb. 17. . ♦tjBeen' Buzz, The Grlbbon-Clyde April 7. . MSBride's Relations Burke-Gribbon Jan. 13. . * Means synchronized score, f Means sound effects. Length Reviewed .2 reels Feb. 16 .2 reels .2 reels Feb. 2 Title Star Rel. Date *t§Broadway Blues Johnny Burke Mar. 10. . *t§Eligible Mr. Bangs E. E. Horton Jan. 13. . *t§Lion's Roar Burke-Bevan Dec. 9 . *t§Old Barn Johnny Burke Feb. 3. . *t§Right Bed, The E. E. Horton April 14. . *t§Whirls and Girls Gribbon-Clyde Feb. 24.. FIRST NATIONAL Title Star Rel. Date *tAdoration Billie Dove Dec. 2... *t§Barker, The Sills-Compson Dec. 30 . . Cheyenne Ken Maynard Feb. 3 .. ♦tChildren of the Ritz Mackaill-Mulhall Mar. 3. . (Silent Version) Feb. 17... Companionate Marriage Bronson-Walling Oct. 21 . . . Crash. The Sills-Todd Oct. 7... Dancing Vienna Myon-Mars *t§ Divine Lady, The Griffith- Warner Mar. 31 . . . (Silent Version) April 14... Do Your Duty Charlie Murray Oct. 14. . . Glorious Trail Ken Maynard Oct. 28 . . *tHaunted House Kent-Todd Nov. 4. . . *tHis Captive Woman Sills-Mackaill Mar. 24 . . *t§Hot Stuff Alice White April 14 . . (Silent Version) Mar. 24 . . *t}Lilac Time Moore-Cooper Nov. 8. . . *tLove and the Devil Sills-Corda Mar. 24 . . (Silent Version) Feb. 24 . . . *t§Man and the Moment Billie Dove April 7. . . (Silent Version) Mar 17... *tNaughty Baby White-Mulhall Dec. 16. . . (Silent Version) *tOutcast Griffith-Lowe Nov. 11 . . Phantom City Ken Maynard Dec. 23. . . *tSaturday's Children Corinne Griffith April 14... (Silent Version) Mar. 10.. *tScarlet Seas - Barthelmess-Compson Dec. 9 . . . *tSeven Footprints to Satan Conklin-Fazenda Feb. 17 . . (Silent Version) Jan. 27 . *tSynthetic Sin Colleen Moore Jan. 6. . . Ware Case, The Special Cast Nov. 25... *t§Weary River Barthelmess-Compson Feb. 10. . . (Silent Version) April 7 . . . *tWhy Be Good Colleen Moore Mar. 17. .. (Silent Version) Mar. 3 . . . Coming Attractions Title Star Rel. Date *t§Broadway Babies Alice White California Mail Ken Maynard *t§Careers (A. T.) Dove-Moreno-Myers *t§Dark Streets Milton Sills Drag Barthelmess-A. Day *t§Girl in the Glass Cage Dorothy Mackaill *tHard to Get Mackaill-Burns *t§House of Horrors Todd-Hale-Fazenda (Silent Version) Lawless Legion Ken Maynard *t§Lilies of the Field Corinne Griffith tt§Prisoners Corinne Griffith Royal Rider, The Ken Maynard *t§Smiling Irish Skies Colleen Moore *t$Squall, The Joyce-Loy *t§Twin Beds Mulhall-Miller *t§Two Weeks Off Wells Fargo Express Ken Maynard Length Reviewed 2 reels 2 reels Feb. 9 2 reels Dec 1 2 reels Feb. 16 2 reels 2 reels Feb. 16 Length Reviewed 6360 feet Jan. 19 71 37 feet... Dec. 15 5944 feet 6426 feet 6296 feet 6227 feet 6225 feet 5683 feet 991 4 feet. . . Feb. 9 8993 feet 5976 feet 5886 feet 5755 feet. . . Dec. 22 7692 feet . . Jan. 19 Mar. 9 8967 feet Mar. 24 '28 6431 feet 6360 feet . . Feb. 9 6406 feet 6226 feet ... Dec. 8 5887 feet 6727 feet 6237 feet ... Jan. 5 5405 feet 5238 feet 6730 feet . . Jan. 12 6185 feet 7978 feet . . .Feb. 2 7565 feet 7692 feet . Jan. 26 Length Reviewed 6700 feet .6 reels. Sept. 22 Title FOX FILMS FEATURES Star Rel. Date Length Reviewed *tBlindfold O'Brien-Moran Dec. 9 . (Silent Version) Dec. 9.. "tBIue Skies Twelvetrees-Albertson Mar. 17. . *tCaptain Lash Victor McLaglen Jan. 6. . (Silent Version) Jan. 6 . *|Dry Martini Astor-Moore Oct. 7 iSilent Version) Oct. 7 . *tFour Devils Gaynor-Duncan *tFugitives Bellamy-Terry Jan. 27. . (Silent Version) Jan. 27 *tGreat White North Special Cast Dec. 30 . *t§Ghost Talks, The (A. T.) TweNelrees-Eaton Feb. 24. . *1 Girls Gone Wild Carol-Stuart Mar. 10 (Silent Version) Mar. 10. . Homesick Sammy Cohen Dec. 16 .. *t§Hearts in Dixie (A. T.) Clarence Muse Mar. 10 . *t§ln Old Arizona (A. T.) Lowe-Baxter Jan. 20 . *tJoy Street Moran-Stuart April 7 . *UMother Knows Best Bellamy-Dresser Oct. 28 . *t§Mother Machree Bennett-McLaglen Oct. 21 . *t§Making the Grade Lowe-Moran Feb. 17. . *tMe Gangster Terry-Collyer Oct. 14 . *tNot Quite Decent Collyer-Dresser Mar. 24. . *tPlastered in Paris Cohen-Pennick Jan. 23. . *fPrepand Pep Rollins-Drexel Nov. 18 . *tNew Year's Eve Astor-Morton Feb. 24 . ♦tRomance of the Underworld Astor-Boles Nov. 11 . . *(Riley the Cop McDonald-Drexel Nov. 25. . (Silent Version) Nov. 25 .5598 feet Jan. 5 .5453 feet . . . Feb! 9 5376 feet 7176 feet Nov. 10 6828 feet 10 reels Oct. 13 5331 feet 5356 feet 5560 feet 6395 feet . Feb. 23 6000 feet... Mar. 9 5153 feet 6650 feet Mar. 2 8724 feet .. Dec. 29 10116 feet Sept. 22 6807 feet Mar. 17 '28 5024 feet 6042 feet . .Oct. 27 5641 feet ! Sept. 29 6806 feet . . Jan. 5 5958 feet 6162 feet Jan. 12 .61 32 feet ...Dec. 8 5993 feet § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie. April 6 , 19 2 9 1139. Length 9250 feet .6194 feet. .8393 feet .6072 feet. 6053 feet. 5526 feet ni|e Star Rel. Date *tRed Dance Del Rio-Farrell Dec. 2. . *tRed Wine Collyer-Nagel Dec. 23. *tSunrise O'Brien-Gaynor Nov. 4. . *tSin Sister Carroll-Gray Feb. 10 (Silent Version) Feb. 10. . ♦tStrong Boy McLaglen-Joy Mar. 3 *HSpeakeasy (A. T.) Page-Lane Mar. 24 5775 feet Taking a Chance Rex-Bell Nov. 18. . . .4876 feet ^Trent's Last Case Griffith-Day Mar. 31 *t§Through Different Eyes Baxter-Lowe April 7 *tTrue Heaven O'Brien-Moran Jan. 20 (Silent Version) . . . . Jan. 20 *tS Valiant, The (A. T.) Churchil .5531 feet .5563 feet Reviewed Title star Rel. Date . .June 30 *tDtsert Nights Gilbert-Nolan Mar. 9... Silent Version) Mar. 9 . .Oct. 14 *t$Duke Steps Out Haines-Crawford Mar. 16 .. (Silent Version) Mar. 16 . *tFlylng Fleet Novarro-Page Jan. 19... Honeymoon Flash-Moran Dec. 29 . . Mar. 23 Lady of Chance Norma Shearer Dec. 22. . Loves of Casanova Ivan Mosjoukine Feb. 16 . Masks of the Devil John Gilbert Nov. 17.. Morgan's Last Raid Tim McCoy Jan. 5 . Feb. 16 Napoleon Special Cast Oct. 27 Overland Telegraph Tim McCoy. ' Coming Feature Attractions Title Star Rel. Date Backwash Farrell-Duncan Chasing Through Europe Stuari-Carol Christine Gaynor-Morton Cock-Eyed World, The Lowe-Danita-McLaglen Mar. 2 ferry April 21 Shadows of the Night Flash-Gray Oct. 6 *tShow People Davies-Haines Oct. 20 Spies Special Cast Dec. 8 _ . Single Man. A Cody-Pringle Jan. 12 Length Reviewed *fTrail of '98 Del Rio-Forbes Jan. 5 (Silent Version) Jan. 5 Mar. 24, '28 •fTide of Empire Adoree-Duryea Mar. 23 6552 feet *tWind, The Gish-Hanson Oct. 27 *t§ White Shadows in the South Seas. . Blue-Torres Nov. 10 Length 61 77 feet 6236 feet 6201 feet 9044 feet 4823 feet .7126 feet 6179 feet 6575 feet 5264 feet 6893 feet .4815 feet 5448 feet .7453 feet 7999 feet 5596 feet 8799 feet Reviewed Jan. 19 Feb. 16 Sun. 26 Dec. 1 .'.Feb. 16 Nov. 17 Mar. 9 Feb. 9 Fatal Wedding. The...'.'.'.'.'.'.'.'.'.'.'.'.' Astor-8ard Wwt of Zanzibar Chaney-Nolan Fox Follies Special Cast Girl Downstairs, The O'Brien-Moran . Joy Street Eaton-Moran-S.uart Lost in the Arctic Special Cast Masked Emotions George O'Brien One-Woman Idea, The LaRocque-M. Day Our Daily Bread Farrell-Duncan *tWoman of Affairs Garbo-Gilbert •tWild Orchids Garbo-Asther. Nov. 24 Dec. 15 Feb. 23 6721 feet .7968 feet 6150 feet 8319 feet 9235 feet Nov. 17 Aug. 18 Jan. 5 Nov. 3 SHORT SUBJECTS Title Star Allah 'L Allah Ufa Oddities. Playboy . Nagel-Collyer All Parts Charley Chase Protection Burgess-Elliott-Page River, The Fairell-Duncan 7313 feet Veiled Woman, The Tora-Alba Jan. 5 Ancient Art, An Ufa Oddities Assorted Babies Ufa Oddities . Big Business Laurel-Hardy Rel. Date Mar. 16... Oct. 27. .. Mar. 2. . . Nov. 5. .. April 20 . Nov. 24. .. Woman, The Astor-Bcles *tBooster, The Charley Chase (Silent Version) Nov. 24 Boy Friend Roach Stars Nov. 10 Title SHORT Star SUBJECTS Rel. Date Alpine Pastoral, An Variety Mar. 3 Blue Grass and Blue Blood Variety Dec. 9. . Details on Dogs Variety Mar. 17 Drifting Through Gascony Variety Oct. 28 . Ends of the Earth Variety Jan. 20 Glories of the Evening Variety Nov. 11 . Harvest, The Variety Jan. 6 Historic Hungary Variety Mar. 31 King Cotton Variety Feb. 16 Low Necker Marjorie Beebe Dec. 18 Monument Valley Variety Nov. 25 North of the Battery Vari !ty Feb. 3 Steeplechase Variety Oct. 14 . Storied Palestine Variety Dec. 23 Length Reviewed 1 reel .1 reel 1 reel .1 reel 1 reel 1 reel 1 reel 1 reel 1 reel .2 reels Jan. 1 reel 1 reel 1 reel 1 reel 14 Title *t§Across the Seas MOVIETONE SHORTS Star Rel. Date Length Reviewed Royal Hawaiians 1 reel L°"d Soup. • • ■ Charley Cnase Call of the Cuckoo Max Davidson Oct. 15 Chasing Husbands Charley Chase Dec. 22 Do Gentlemen Snore? Roach Stars Oct. 13. Double Whoopee Laurel-Hardy May 1 8 . Dying Jungle Ufa Oddities Feb. 2 Early to Bed Laurel-Hardy Oct. 6 . Election Day "Our Gang" Jan. 12 Fast Freight "Our Gang" May 4 Feed 'Em and Weep Roach Stars Dec. 8 Foundations of Eold Ufa Oddities May 16 Going Ga Ga Kennedy-Davidson Jan. 5. Habeas Corpus Laurel-Hardy Dec. 1 . *tHoly Terror, The "Our Gang" Mar. 9 Jungle Orphans Ufa Oddities Mar. 30 Kisses Comes High Ufa Oddities Dec. 8 Leader, The Ufa Oddities April 27 *fLiberty Laurel-Hardy Jan. 26. (Silent Version) Jan. 26. Light of India, The Boyd-Godwin April 6 Lonely Lapland Ufa Oddities Nov. 10 Mar. 16 *t§At the Ball Game Joe Cook *t§Bath Between Clark-McCullough Feb. 17 1870 feet *f§Bridgeat Midnight Mary Duncan *t§Corpus Christie Raquel Meller Sept. 8 *t§Diplomats, The Clark-McCullough Feb. 17 3200 feet — Jan. 12 *t§ Dolls and Puppets Nancy Drexel *t§Everybody Loves My Girl Winnie Lightner ?ff to Buffalo Charley Chase *HFamily Picnic Raymond McKee .June 30 *t§Friendship *t§George Bernard Shaw Interview June 30 *t§Going Home Kebtucky Jubilee Singers 1 reel ♦tSlnterview, The Clark-McCullough *t5Ladies' Man Chic Sales *t§Medicine Man, The Clark-McCullough 2 reels *t§Mind Your Business Hugh Herbert *t§Napoleon's Barber Otto Mattiesen Feb. 17 2980 feet Madame Du Barry Nov. 17 Manchu Love Sojln Jan. 12 ♦tMovie Night Charley Chase May 11 Napoleon's Homeland Ufa Oddities Jan. 5 *tNoisy Neighbors "Our Gang" Feb. 9 (Silent Version) Feb. 9 Feb. 16 tOI' Gray Hoss "Our Gang" Oct. 20 (Silent Version) Oct. 20 Pair of Tights Roach Stars Feb. 2 Persian Wedding Ufa Oddities April 13 *tRuby Lips Charley Chase Jan. 19 Savage Customs Ufa Oddities Nov. 24. *tSchool Begins "Our Gang" Nov. 17 Secret Boozehounds Ufa Oddities Feb. 16. *tSpanking Age "Our Gang" Dec. 15 *t§Nightie Knights Clark-McCullough *t§Old Tunes for New Dr. Sigmund Spa'Jth 1 reel ijSouth Sea Songs and Dances Royal Hawaiians 1 reel *t§They're Coming to Get Me Chic Sales *t§Treasurer's Report Robert Benchley 2reels Strange Prayers Ufa Oddities Dec 22 Mar. 2 *t§Serenade (Schubert) Harold Murray Sept. *t§ Water Boy Kebtucky Jubilee Singers *t§White Faced Fool Lionel Atwill GENERAL PICTURES FEATURES Title Star Bachelor Club, The Talmadge- Worth Heroic Lover, The St. Leo-Bedford Wild Heart of Africa Special Cast ^That's My Wife Laurel-Hardy Mar. 23 (Silent Version) Dec. 29 *fThin Twins Charley Chase April 13 Nov. 3 April 27 Jan. 19 Dec. 29 Mar. 2 .Mar. 30 April 6 i ■.'„'■ ' ' Two Tars Laurel-Hardy o.nt o Unkissed Man ,The Roach Stars i '. M Uphill and Downhill Ufa Oddities. . Sent 8 *tWe Faw Down Laurel-Hardv. v When Money Comes Roach Stars. Why Is a Plumber? Roach Stars . ♦fWiggle Your Ears "Our Gang". Rel. Date Length Reviewed (Silent Vprsion) April 6 Witch Doctor Ufa Oddities May 25 Wives for Sale Ufa Oddities Oct. 27 World's Playgrounds Ufa Oddities Oct. 13 •fWrong Again Laurel-Hardy Feb. 00 . Length Reviewed 1 reel 2 reels 1 reel 1 reel 2 reels 2 reels 2 reels 2 reels Dec. 1 2 reels 2 reels 2 reels 2 reels 1 reel .2 reels Nov. 3 2 reels 2 reels 2 reels 1 reel 2 reels 2 reels Jan. 12 2 reels 1 reel 1 reel 1 reel 2 reels .2 reels 2 reels .1 reel 2 reels 2 reels 2 reels 2 reels 1 reel .2 reels 2 reels 2 reels 2 reels Oct. 13 2 reels July 28 2 reels 1 reel 2 reels 1 reel 2 reels Sept. 29 1 reel 2 reels 1 reel 2 reels 2 reels 2 reels 2 reels Dec. 8 2 reels 1 reel 2 reels 2 reels 2 reels 2 reels 2 reels 1 reel 1 reel 1 reel Nov. 3 2 reels GOTHAM FEATURES Title] Star Head of the Family, The Russell-Corbln Thru the Breakers Livlngs'on-Herbert Rel. Date **§Times Square Day-Lubin 1 reels METRO-GOLDWYN-MAYER FEATURES Title Star Rel. Date *t§Alias Jimmy Valentine Halnes-Barrymore Jan. 26 . Silent Version) Jan. 26 *» »» Sea Dane-Arthur Feb. 9 *tBaby Cyclone Cody-Pringle Nov. 3 *tBrotherly Love Dane-Arthur Oct. 13 Bushranger, The Tim McCoy Nov. 17 Coming Feature Attractions Title Star Rel. Date Length Reviewed (Parthenon Pictures) China Bound Dane-Arthur May 18 Deadline, The Flash-Lorraine-Gray Desert Rider Tim McCoy May 11 *t|Dynamite (A. T.) Conrad Nagel *f§Five O'Clock Girl, The (A. T.). . . Davies-Arthur-King *t§Great Power, The (A. T.) Special Cast April 20 *t§Green Ghost, The *t§Hallelujah Colored Cast Reviewed He Learned About Women Haines-Page-Percy *t§Last of Mrs. Cheney Conrad Nagel *f$MadameX Ruth Chatterton Man's Man, A Haines-Dunn May 25 *t§Marianne Davies-Shaw Masked Stranger, The Tim McCoy Mysterious Island, The Hughes-Daly-Barrymore Mar. 2 *t§Niie Baby Gordon-Holtz-Waldridge *t§Our Modern Maidens Crawford-Page-La Rocque *f§Pagan Novarro-Adoree-Janis April 27 7 reels Feb. 2 Redemption Gilbert-Nagel-Adoree Single Standard, The Flash-Gray-Lorraine Sioux Blood McCoy-Frazer 4811 feet . . April 30 Single Standard, The Flash-Gray-Lorraine (Silent Version) Length 6250 feet. 6420 feet Length .7803 feet Reviewed Nov. 24 7142 feet *f§Spite Marriage Buster Keaton April 5345 feet 5053 feet 6053 feet (Silent Version) 6500 feet . *t§Thunder . . . Lon Chaney "'trader Horn Harry Carey. Feb. 2 *t§Bridge of San Luis Rey Damita-Alvarado Mar. 30 . . * - . . _ (Silent Version) Mar. 30 ISBellamy Trial, The Joy-Bronson Mar. 2... 8268feet . (Silent Version) Mar. 2 ... 7524 feet *t§Broadway Melody (A. T.). . ■ Page-Love-King 9372 feet Dream of Love Crawford-Asther Dec. 1 . . . . 7987 feet * Weans synchronized score, f Means sound effects. . . Feb. . . Feb. fViking, The *t§Voice of the City (A. T.) .. 5220 feet *j§Trialof Mary Dugan.The (A.T.) Shearer-Warner-Hackett Starke-Crisp 8508 feet Willard Mack April 13 (Silent Version) *f §Where East is East. . . — Chaney-Velez-Taylor May 4 *t§White Collars Nagel-Love-Hyams Wonder of Women, The Stone- Wood § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie Nov. 17 Feb. 16 Jan. 5 6500 feet . Mar. 23 1140 Motion Picture News Title Star Rel. Date Al Wohlman (D) 3 Songs April 6 . At the Club (D) 8 Victor Artists May 18 . Bernard & Henry (D) 3 Songs April 13.. Bernardo De Pace (D) 3 Mandolin Solos Jan. 18. . Bernardo De Pace (D) Mandolin Solos May 4 . Bob Nelson (D) 3 Songs June 29 Carl Emmy's Pets (D) Dog Act April 20 Confession (D) Ames-Nye Jan. 12 . Craig Campbell 10) 3 Songs June 1 . . Ed and Lou Miller (D) 3 Songs June 29 Elsa Ersi & Nat Ayer (F) 2 Songs Nov. 24 . Ella Shields (F) 2 Songs Oct. 27 . Emil Bornoo (D) 3 Songs June 22 . Frances White (F) 3 Songs Nov. 17.. Fuzzy Knight (F) 2 Songs Oct. 13.. Fuzzy Knight (D) 3 Songs June 8 George Dewey Washington (F) 2 Songs Oct. 27 George Dewey Washington (F) 2 Songs Nov. 17. George Dewey Washington (D) 3 Songs Feb. 2 George Lyons (D) 3 Songs Feb. 9 Gilbert-Sullivan Male Ensemble (D).Song Program June 22 Gus Edwards Internat'l Review (D) . Gus Edwards Song Review (D) . Happiness Boys (D) Irving Aaronson's Commanders (D). Jan Gabo's Band (D) Jan Garber's Band (D). All-star Cast April 6 (T Special Cast . . Jan. 5 (T 4 Songs May 25 . 3 Band Nos June 1 . . . .3 Band Nos Feb. 9 . . 3 Band Nos May 11... Jimtown Cabaret (F) Miller & Lyles Feb. 16. . . Jimtown Speakeasy (F) Miller & Lyles Nov. 10. . . Johnny Marvin (F) 2 Songs Sept. 29 Johnny Marvin (F) 2 Songs Nov. 3... JosephRegan (F) 2 Songs Oct. 13.... Joseph Regan (F) 2 Songs Nov. 3... Leo Beers (F) 3 Songs Oct. 6 . Locust Sisters (F) 2 Songs Oct. 6 . Man Higher Up. The (D) Walthall-Edeson May 11... Marion Harris (F) 2 Songs Sept. 29 . . Marion Harris (F) 2 Songs Oct. 20... Marion Harris (F) 2 Songs Nov. 17. . . Marion Harris (F) 2 Songs Jan. 26 . . Mayor of Jimtown The (F) Miller&Lyles Oct. 13 . . Metro Movietone Revue No. 1 iF). All-star Cast Nov. 3 (T. Metro Movietone Revue No. 2 (F). All-star Cast Nov. 24 (T. Metro Movietone Revue No. 3 (F). All-star Cast Jan. 26 (T. Nearly Divorced (F) Saerman-Chadwick Jan. 19. . Odette Myrtil (F) 2 Songs Oct. 20 On the March (F) William O'Neal April 27 . Ponce Susters (F) 2 Songs Oct. 20 Ponce Sisters (F) 2 Songs Nov. 10.. Revellers, The (D) 3 Songs April 13 Robert Chisholm " ! ree| *t}Just One Word (A. T.) H-ee^' *t$Meet the Missue (Christie A. T.) 465 feet *t§Melancholy Dame, The (Christie Special Cast 1 reel Mar. 2 Schubert's Songs 1 reel Fred Allen James Barton Charles Grapewin April 13 2 reels Special Cast Jan. 26 61 5 feet 1 1 o Silent Version) James Gleason Mar. 30 2reels Mar. 16 1 reel 1 reel 1 reel A. T.) Colored Cast Feb. 2 ... 2 reels Feb. 2 *t§Midnight Frolic, The Eddie Cantor 1 reel Mar. 16 *t§Moonshine (A. T.) . . . „ James Barton 833 feet *t§MusicHathCharms(ChristieA.T.). Colored Cast Mar. 16. . . 2 reels. 1 reel 1 reel '•j rge) *t§Post Mortems (Christie A. T.).... Raymond Griffith Mar. 2. 702 feet *tSPusher-in-the-Face, The (A. T.) . Hitchcock-Taylor Feb. 23 PARAMOUNT Star Rel. Date 10.. 5.. 5.. 12.. 19.. Title Avalanche Jack Holt Nov, *t8Abie's Irish Rose Rogers-Carroll Jan. (Silent Version) Jan. *tBehind the German Lines Special Cast Jan. Case of Lena Smith, The Ralston-Hall Jan. *t§Canary Murder Case. The (A. T.). Powell-Brooks Feb. 16 (Silent Version) Feb. 16 *tSCarnalion Kid The Douglas MacLean Mar. 2 (Silent Version) Mar. 2 *f}Doctor's Secret, The (A. T.) Edeson-Chatterton Jan. 26 (No Silent Version) *t§ Dummy, The (A. T.) Bennett-Chatterton Mar. 9 (No Silent Version) Hunting Tower Harry Lauder Nov. 3 His Private Life Menjou-Carver Nov. 7 *tHomecoming. The Hanson-Parlo *t5lnterference (A. T.) Powell-Brent-Brook Jan. 5 (Silent Version) Jan. 5 ♦tLooping the Loop Werner Krauss Mar. 16 Moran of the Marines Dix-Elder Oct. 13 *t§ Manhattan Cocktail Arlen-Carroll Nov. 24 Marquis Preferred Menjou-Conklin Feb. 2 *t$NightClub (A. T.) Brice-Rooney Feb. 23 *tRedskin Richard Dix Feb. 23 (Silent Version) Feb. 23 Someone to Love Rogers-Brian Dec 1 *tSSins of the Fathers Jannings-Chatterton Dec. 29 (Silent Version) Dec. 9 *t5Shopworn Angel, The Cooper-Carroll Jan. 12 (Silent Version) Jan. 12 Sunset Pass Holt-Conklin Feb. 9 Take Me Home Daniels-Hamilton Oct. 13 Three Week Ends Bow-Hamilton Dec. 8 *t}Tong War (A. T.) W. Beery-Vidor-Oland Mar. 23 (Silent Version) Mar. 23 ♦fiVarslty Rogers-Brian-Conklln Oct. 27 (Silent Version) Oct 27 *t Wedding March, The Von Stroheim-Wray Oct. 6 *tWoman from Moscow, The Negrl-Kerry Nov. What a Night Daniels-Hamilton Dec. *t§Wolf of Wall Street, The (A. T.) . . Bancroft-Baclanova Feb. (Silent Version) Feb. *t&Wolf Song Cooper-Velez Mar. 30 . (Silent Version) Mar. 30. . ♦fWlngs Arlen-Bow-Rogers Jan. 5. . (Silent Version) Jan. 5 SHORT SUBJECTS Title Star Rel. Date Are Scotchmon Tight? (Christie) Jack Duffy Mar. 2. . Beaches and Scream Krazy Kat Cartoon Oct. 22 * Means synchronized score, y Means sound effects. Length .6099 feet. 10471 feet 101 87 feet. .8254 feet. .7229 feet. .7171 feet .5943 feet .6290 feet. .7156 feet .5832 feet. Reviewed "Nov.' 17 ..Jan. 12 . . Dec. 8 ..Jan. 19 Mar. 23 .'^Mar.' 2 "Feb. "fl Nov. 17 Nov. 24 Oct 27 ! Feb. '23 Nov. 3 Jan. 12 Jan. 26 . 3. 22 9 9 .5354 feet ...Mar. 9 . 5812feet.. . .4690 feet . ..8104 feet.. ..7487 feet.. . .6643 feet . ..6676 feet . ..5444 feet . . .6051 feet . . .5506 feet . . 3389 feet . .7643 feet.. . .7402 feet. . . .6323 feet. . .7845 feet.. .7724 feet.. ..7373 feet . .7112 feet.. . .5862 feet . . .5614 feet . . .5962 feet . .7081 feet . . 7145 fee. . . 6348 feet . .6063 feet.. .10659 feet . . 6916 feet . 5378 feet . . 6810 feet . . .6396 feet . . 6060 feet *t §Now and Then Special Cast Mar. 2 *t|Old Black Joe _^ Fleischer Song Cartoon ._. . .14 reel Mar. 23 ..2 reels Marl 9 . .2 reels (No Silent Version) *t§Ruth Etting Songs 1 reel Mar. 2 *tSidewalks of New York Novelty 1 reel *t§That Party in Person Songs Jan. 5 . . .805 feet (No Silent Version) ♦tJTraffic Regula.ions Donald Ogden Stewart 1 reel Feb. 23 *t§Two Little Chinese Maids C hang- K uma Feb. 2 *t§When Caesar Ran a Newspaper (Christie A. T.) Hatton-Hardy Feb. 9 2 reels Coming Feature Attractions Title Star Rel. Date Betrayal, The Jannings-Ralston-Cooper *t §Burlesque Carroll-Skelly-Review *t§Close Harmony (A. T.) Rogers-Carroll April 13. . *t§Cocoanuts (A. T.) 4 Marx Bros.-Eaton-Shaw ♦tSConcert, The (A. T.) Emil Jannings , *|§Darkened Rooms (A. T.) Brent-Powell *t§Divorce Made Easy (A. T.) MacLean-Prevost *tFour Feathers Wray-Arlen-Beery *t§Genius is Born, A. (A. T.) 0. P. Heggie *t§Gentlemen of the Press (A. T.).. .Walter Huston .Powell-ChaHerton Colbert-Robinson Maurice Chevalier Oland Length Reviewed 6500 feet.... Mar. 16 Feb. Dec. Dec. Feb. Jan. 5 Oct. 27 Dec. 15 Nov. 3 '.OA 20 Nov. 10 Jan. 5 *t§Greene Murder Case The ( A. T. *t$Hole in the Wall, The (A. T.) . . *t{!nnocents of Paris, The (A. T.). *t§lnsidious Dr. Fu Manchu (A. T.). *t§Jealousy (A. T.) Jeanne Eagels *t§Lady Lies, The Huston-Colbert . . . *t§Letter, The Jeanne Eagers *1§Magnolia (A. T.) Rogers-Brian-Arthur *)§Man I Love, The (A. T.) Arlen-Brian *t§Marriage Holiday, The iA. T.).. . Chatterton-Brook-Powell *t§Nothing But the Truth (A. T.) Richard Dix 8 reels *tSoul of France, The Special Cast Stairs of Sand W. Beery-Kohler-Conklin *t§Thunderbolt (A. T.) Bancroft-Wray-Arlen *t§T N T Harold Lloyd *t§Wheel of Life, The Dix-Ralston *t§Wild Party The (A. T.) Clara Bow 7 reels *t§Wheel of Life, The Richard Dix *t§Wild Party Clara Bow *t§Woman Who Needed Killing, The (A. T.) Baclanova-Brook 5886 feet ...Mar. 16 . Mar. 30 . Mar. 23 Title Dec 1 Mar. 9 7021 feet *t5Annapolis .12267 feet 12267 feet Aug. 26 '27 PATHE FEATURES Star Rel. Date Brown-Loff Dec 2.. (Silent Version) Nov. 1£ Reviewed Border Patrol, The Harry Carey Dec. 23 t§Captain Swagger La Rocque-Carol Nov. 18 (Silent Version) Oct. 14 Celebrity Armstrong-Basquette Oct. 7 Flying Buckaroo, The Wally Wales Nov. 25 Forbidden Love Lily Damita Oct. 28 Forty-Five Calibre War Coleman-Loff Feb. 17 *t§Geraldlne Quillan-Nixon Jan. 16 (Silent Version) A. T. after title means All Talkie. Length Reviewed .7957 feet .7008 feet 4598 feet .61 24 feet... Dec. 29 6312 feet. Length 2 reels. . . 1 reel . . § Weans voice (including dialogue and incidental songs). .6145 feet .4751 feet . .6787 feet.. . 4790 feet . 5959 feet Aug. 11 Jan. 19 Feb. 16 Mar. 9 April 6 , 19 2 9 1141 Title *t§Godless Girl, The *tNed McCobb's Daughter. * 5 Noisy Neighbors *t}Office Scandal, The Star Rel. Date Basquette-Prevost Mar. 31 . . (Silent Version) Hawk of the Hills Ray-Miller Mar. 17. . *t§Kingof Kings, The Warner-Logan (Silent Version) *T§Leathernecks, The William Boyd Feb. 24. . (Silent Version) Love Over Night La Rocque-Loff Nov. 25 . *t§Marked Money Junior Coghlan Dec. 5 . (Silent Version) . .Irene Rich Jan. 12.. (Silent Version) Dec 2 . Quillan- Vaughn Jan. 27.. Phyllis Haver Mar. 3.. (Silent Version) (Silent Version) *t§Sal of Singapore Haver-Hale Jan. 4. . (Silent Version) Ship Comesl n, A Dresser-Schildkraut June 4. . *t§Show Folks Quillan-Basquette Dec. 16. . (Silent Version) Oct. 21 . **§Shady Lady, A Phyllis Haver Jan. 20 Silent Version) Sin Town Allen-Fair Jan. 20 *t$Spieler. The Hale-Adoree Dec. 30. . (Silent Version) Dec. 30 . *f§Square Shoulders Junior Coghlan Mar. 3 . . (Silent Version) *t §Strange Cargo (A. T.) Lee Patrick Mar. 31 . Yellow Contraband Leo Maloney Oct. 28 . Length Reviewed .9328 feet . .Sept. 1 .9019 feet 4840 feet April 29 '27 Jan. 26 6898 feet .5737 feet 5490 feet Nov. 3 6015 feet ... Feb. 9 6070 feet .5998 feet 6291 feet .6511 feet .5735 feet 6349 feet 6988 feet . . Aug. 22 6902 feet . June 23 .6566 feet Dec 15 .6581 feet 5808 feet Mar. 30 61 32 feet Nov. 17 4554 feet 5600 feet .. Mar. 2 .581 6 feet . Oct. 20 SHORT SUBJECTS Rel. Jan. Oct. Oct. Title Star All Aboard Haines-Coombs Bargain Hunt, The Jackson-Hiatt-McKee. . Big Game "Aesop Fables" Black Duck, The "Aesop Fables" Bridle Byways Sportlight Burglar, The Jackson-Hiatt-McKee Dec. Button My Back Billy Bevan Camping Out Donald Haines Dec. Campus Vamp, The Sennett Girls Nov. Caught in the Draft "Aesop Fables" Nov. Circus Time Donald Haines Feb. Clunked on the Corner Johnny Burke Jan. Cop's Bride, The "Aesop Fables" Cure or Kill "Aesop Fables" Oct. Day Off A "Aesop Fables" Dec. Defensive Ends, The Football Sense Oct. Defensive Half Backs, The Football Sense Oct. Defensive Line, The Football Sense, The Oct. ♦(Dinner Time "Aesop Fable" Eagle of the Night (Serial) Frank Clarke Oct. Fair Catch, The Football Sense Oct. Fishing Fool, The "Aesop Fables" Dec Flying Hoofs "Aesop Fables" Dec Foolish Husbands Bevan-Dent Girls Will Be Boys Spotlights Getting Together Sportlight Oct. Grandma's House "Aesop Fables" Gridiron Demons "Aesop Fables" Oct. His New Stenographer Billy Bevan Dec. Hubby's Latest Alibi Billy Bevan Nov. Hubby's Week-End Trip Bevan-Dent Dec. Jim Jam Janitor, A Johnny Burke Nov. Knowing the Ropes Rice Sportlight Jan. Lad and His Laugh, A "Aesop Fables" Land o' Cotton "Aesop Fables" Jan. Laundry Man, The "Aesop Fables" Nov. *t§Lincoln (Special reel) George Billings Feb. Mail Man. The "Aesop Fables" Dec. Matchmaking Mamas Burke-Eilers-Ketnp Monkey Love "Aesop Fables" Oct. Muscle Marvels Sportlight Oct. No Children Haines-Coombs Mar. No Picnic Haines-Coombs-Dempsey Oct. No Sale Haines-Coombs Nov. On the Links "Aesop Fables" Nov. Players at Play Sportlight Jan. Polar Flight, A "Aesop Fables" Nov. Queen Bee, The "Aesop Fables" Queen of the North Woods (Serial) . Clair-Miller May Smith Catalina Rowboat Race Jackson-Hiatt-McKee Oct. Date 13.. 14. . 21.. 9 16 25 . 11. . 10 . 28 Snapping the Whip "Aesop Fables" Spartan Diet "Aesop Fables" *§Stage Struck "Aesop Fables" Sweet Adeline "Aesop Fables" Targets Sportlight Taxi Beauties Jack Cooper. Taxi Scandal, A Jack Cooper Jan. Nov. Feb. Nov. Dec. Oct. 10 Tiger's Shadow, The McConnell-Allan Dec. Under Dog, The "Aesop Fables" WatchMySmoke. il Haines-Coombs April White Elephant, A "Aesop Fables" Jan. *t§ Winning Patterns Sportlight Wooden Money "Aesop Fables" Feb. TALKIE SHORTS Title Star Rel. Date *t§At the Dentist's Le-aire-Simon Mar. 24 *t§Dancing Around LeMaire-Phillips *t§Her New Chauffeur Simon-Teasdale *t{Wha»a Day Simon-Mallory .5477 feet 7099 feet Feb. 23 5937 feet . Oct. 2 Length Reviewed 2 reels 2 reels Oct. 8 1 reel Oct. 27 .1 reel Mar. 16 . 1 reel Mar. 30 2 reels 2 reels Feb. 16 2 reels Dec. 22 2 reels Nov. 24 1 reel Dec. 1 2 reels Feb. 2 2 reels Jan. 5 1 reel Mar. 30 1 reel Oct. 6 .1 reel Dec. 1 1 reel Oct. 27 1 reel Sept. 29 1 reel Oct. 20 1 reel 10 episodes Oct. 6 1 reel Oct. 27 1 reel Dec. 8 1 reel Dec. 15 .2 reels Mar. 16 1 reel Feb. 9 1 reel Oct. 20 .1 reel Feb. 16 . 1 reel Oct. 27 2 reels 2 reels Nov. 17 2 reels Dec. 8 2 reels Nov. 3 .1 reel Jan. 12 1 reel Mar. 23 1 reel Jan. 5 1 reel Nov. 17 1 reel Feb. 2 2 reels 2 reels Mar. 30 1 reel Oct. 27 1 reel Oct. 13 2 reels 2 reels Sept. 29 2 reels 1 reel Dec. 1 1 reel Feb. 2 1 reel Nov. 10 1 reel Feb. 9 10 episodes 2 reels Oct. 13 2 reels Jan. 19 1 reel Dec. 8 1 reel 1 reel Jan. 26 1 reel 2 reels 2 reels Oct. 27 10 episodes 1 red Mar. 30 2 reels Mar. 30 1 reel Jan. 12 1 reel 1 reel Feb. 2 Length Reviewed 2 reels Mar. 23 2 reels 2 reels 2 reels Coming Feature Attractions Ti'le Star Rel. Date *UFIying Fool. The (A. T.) Boyd-Prevost-Gleason *t§High Voltage 'A. T.) Boyd-Prevost-Hale *t{Listen Baby (A. T.) Eddie Quillan *t§Moiher's Boy Downey-Bdnnett Length Reviewed Title star Rel. Date Fury of the Wild Ranger Jan. 6 Freckled Rascal Buzz Barton Mar. 31 . . . Headin' for Danger Bob Steele Dec. 16. . . Hardboiled O'Neil-Tashman Fen. 3. . . Hey Rube! Olmsled-Trevor Dec. 23... His Last Haul t. Moore-Owen Nov. 11... Ja» Age Fairbanks Jr.-M. Day Feb. 10. .. King Cowboy Tom Mix Nov. 26 . . Lightning Speed Bob Steele Oct. 21 . . . Love in the Desert Borden-Trevor Mar. 17. . . Orphan of the Sage Buzz Barton Dec 23. . . One-Man Dog Ranger Mar. 3... Outlawed Tom Mix Jan. 21... Rough Ridin'Red Buzz Barton Nov. 4... Red Sword Nixon-Collier Jr Feb. 17... Sally's Shoulders Lois Wilson Oct. 7. . . Singapore Mutiny Taylor-lnce Oct. 14. . . Sinners in Love Olive Borden Nov. 4 ... Son of the Golden West Tom Mix Oct. 1 . . . Stolen Love M. Day-O. Moore Dec. 2. . . *t§Taxl 13 Conklin-Sleeper Nov. 18. . . Tracked Ranger Nov. 4... Trail of the Horse Thieves Tom Tyler Jan. 13 . . Tropic Madness Leatrlce Joy Dec. 9... Tyrant of Red Gulch Tom Tyler Nov. 25. . . Vagabond Cub Buzz Barton Feb. 10. . . Voice of the Storm Sleeper-Dane Jan. 13. . . Yellowback, The T. Moore-Owen Jan. 20... SHORT SUBJECTS Title star Rel. Date Almost a Gentleman Al Cooke June 25 . . Length Reviewed 4899 feet 5265 feet 5940 feet 6262 feet 5797 feet 6245 feet 6269 feet 4647 feet 4923 feet 4481 feet 6057 feet 4714 feet 6279 feet .681 2 feel 6310 feet 6037 feet 6223 feet 5760 feet 4957 feet 4823 feet 621 7 feet 4823 feet 4717 feet. Oct. 13 Oct. 20 Sept. 29 Dec 30 Dec 9 June 11 Oct. 10. Oct. 24. Dec. 5 Dec. 19 . June 11. . Dec. 2 . Dec. 9. . Beef Steaks Helium-Davis Casper's Week-End Hill-Duncan Come Meal Al Cooke Curiosities No. 2 Novelty Curiosities No. 3 Novelty Curiosities No. 4 Novelty Curiosities No. 5 Novelty Curiosities No. 6 Novelty Curiosities No. 7 Novelty Heavy Infants Karr-Ross-Alexander Honey Balks Helium-Davis Horsefeathers Barney Helium Jessie's James Vaughn-Cooke Joyful Day Karr-Ross-Alexander Aug. 14 . Mickey's Babies Mickey Yule Aug. 7. . Mickey's Big Game Hunt Mickey Yule Dec. 23 . Mickey's in Love Mickey Yule June 4. . Mickey's Rivals Mickey Yule Mickey's Triumph Mickey Yule July 2.. Mickey the Detective Mickey Yule Oct. 28 . Mild But She Satisfies Alberta-Vaughn Oct. 14.. *t§Odd Facts Curiosities Okmnx Barney Helium Oct. 7. . Six Best Fellows Alberta Vaughn Oct. 27. . Standing Pat Karr-Ross-Alexander July 9.. That Wild Irish Pose Alberta Vaughn Oct. 24.. Watch Your Pep Alberta Vaughn Oct. 7. . What a Wife Duncan-Hill Oct. 14.. Coming Feature Attractions Title Slar Rel. Date Big Diamond Robbery Tom Mix May 13. . Idaho Red Tom Tyler April 21 . Laughing at Death Bob Steele June 2. . Little Savage Buzz Barton May 19... Pals of the Prairie Buzz Barton July 7... Pride of Pawnee Tom Tyler June 9. . . *t§Rio Rita Special Cast *t§Syncopation (A. T.) Downey-Warings Band *t§Viennese Charmer, The Betty Compson Woman I Love Morris-Kerry May 26... Length Reviewed 2 reels 2 reels 2 reels 2 reels 1 reel 1 reel 1 reel .1 reel 1 reel 1 reel .2 reels June 16 .2 reels .2 reels Sept. 29 .2 reels Oct. 20 .2 reels 2 reels 2 reels 2 reels 2 reels .2 reels .2 reels .2 reels 2 reels. 2 reels 2 reels 2 reels 2 reels 2 reels Length Reviewed 7623 feet Mar. 30 RAYART (S. R.) FEATURES Rel. Date Title Star Black Pearl, The Lee-Hallor Isle of Lost Men Tarn Santschi Oct. Sisters of Eve Anita Stewart Oct. 1 . Length 5100 feet .5800 feet 5650 feet Reviewed Sweet Sixteen Foster-Olmstead Dec 5991 feet Title Coming Feature Attractions Star Rel. Date Length Reviewed Anna Against the World Shirley Mason Brothers Keef e-Bedford-Rankin . Shanghai Bound Irene Rich *t§Should a Girl Marry? Foster-Keith Some Mother's Boy. Carr-Ralston-Robards. . When Dreams Come True Lease-H. Costello F1LMTONE SHORTS Title Star Rel. Date Overture of 1812 (Tschaikowsky) Filmtone Harmonies Val and Ernie Stanton Songs At the Night Club Gladys Read and Shaw's Hawaiians Dancing Colleens Tap Dancers Radio Franks, The Songs Length Reviewed STATE RIGHTS FEATURES RKO FEATURES Title Star Air Legion Lyon-Sleeper Rel. Date Amazing Vagabond Bob Steele." April 7 Avenging Rider Tom Tyler Oct. 7. . . .4808 feet 'tSBIockade Anna Q. Nilsson Dec. 16. . . .6408 feet •TSUrcus Kid Darro-Brown Oct. 7 6085 feet „ . _ (Silent Version) Sept. 22 Come and Get It Bob Steele Feb. 3. . . .5264 feet Drifter The .....Tom Mix * Means synchronized score. Mar. 18. . Means sound effects. Title Star Dist'r Rel. Date About Trial Marriage Corliss Palmer Circle Pict Oct. 15 At the South Pole Special Cast Pole Pict. Corp Battle of Mons, The English Cast British New Era Beautiful Blue Danube Junkermann-Mara Aywon Behind the Altar Wilhelm Dietarle Aff. European Bondage German Cast Ufa Broken Barriers H. Costello-Glass Excellent Cleanup, The Charles Delaney Excellent Code of the Air Harlan-Marlowe Bischoff Prod Daughter of Two Fathers Japanese Cast Shockuchi Devil Dogs Holmes-Alt Crescent Devil's Passion, The Special Cast Arfa Dream Melody, The Roche-Shelby Excellent Escaped from Hell Muriat Esterhazy Aff. European Faces of Children French Cast Zakoro Fortune's Fool Emil Jannings L. T. Rogers Golden Dawn Warwick-Ward Conquest § Means voice (including dialogue and incidental songs). A. T. after title means All Length Reviewed 8000 feet 5500 feet Mar. 23 Length 6361 feet. Reviewed 6200 feet 6040 feet 6000 feet 5660 feet 5700 feet 5600 feet 5700 feet 5050 feet 8 reels. . . 8000 feet 6100 feet 6200 feet Talk te. 11 42 M o t i o n Picture News Title Star Rel. Date Length Reviewed Hearts of Men Harris-Keefe Anchor 5400 feet Holy Sinner, The Special Cast Worldart Pict Into the Night Agnes Ayres Raleigh 571 2 feet Jazzland Reynolds-Nye Carlos 5700 feet Krassin Russian Cast Amkino 7 reels Lash of the Czar Russian Cast Amkino 6290 feet Life of Beethoven German Cast Film Art Guild 7000 feet Little Wild Girl. The Lee-Landis Hercules 5300 feet Lookout Girl, The Jacqueline Logan Quality Dist . . . Nov. . . 641 3 feet Lucrezia Borgia Conrad Veidt Mutual 7200 feet. . . Jan. 12 Man Who Cheated Life Veidt-Krauss Aff. European. . Feb. 8 6000 feet . Feb. 16 Marie Antoinette Foreign Cast Unusual 6000 feet Mother of Mine Special Cast Zakoro Oct. . . 7200 feet Mountain Lovers Gaston Jacquet Conquest Jan. . 6500 feet Must We Marry' Garon-Eason Trinity 5400 feet Mystic Mirror, The German Cast Ufa 7000 feet No Babies Wanted Devore-Mong Plaza 5215 feet Old Age Handicap, The Vaughn-Hughes Trinity Pict 5573 feet Sept.15 On the Divide Bob Custer Syndicate Oct. 15 4657 feet Passion Song. The Olmsted-N. Beery Excellent 5080 feet Peacock Fan The Dorothy Dwan Chesterfield 5400 feet President, The Mosjoukine-Vernon.. . E. L. Klein 8100 feet Jan. 26 Q Ships Special Cast New Era 6000 feet Reilly of the Rainbow Division Hall-Garon Crescent 6040 feet Reward of Fai'h, The French Cast Conquest 5927 feet Romance of a Rogue, The Warner-Stewart Quality Dist... Oct. . 6100 feet Sajenko the Soviet Susy Vernon Ufa 5921 feet Scarlet Youth Corliss Palmer Circle Pict Oct Shanghai Document Russian Cast Oct. 13 5000feet Silent Trail, The Bob Custer Syndicate 4315 feet Smoke Bellew Conway Tearle Firs* Division 6605 feet Somme, The Special Cast New Era 7000 feet South of Panama Carmelila Geraghty . . . Chesterfield 6300 feet Ten Days That Shook the World Russian Cast Amkino Nov. 2 .7815 feet — Nov. 24 That Murder in Berlin German Cas» Big 3 5700 feet . Mar. 23 Thou Shalt Not Steal Lillian Harvey Ufa 6941 feet Three Comrades and One Inven- tion Russian Cast Amkino Oct. 13. .6000 feet Thunder God Cornelius Keefe Crescent 591 7 feet Underground English Cast Ameranglo 7300 feet Untamed Justice Faire-Glass Biltmore 5770 feet U-Boat 9 Foreign Cast Jofa Prod 6500 feet West of Santa Fe Bob Custer Syndicate Nov. 15 4852 feet Yellow Ticket, The Russian Cast Amkino Dec. 8. .6200 feet Coming Feature Attractions Star Rel. Date Lenqth Reviewed Special Cast Aff. European 7 reels Title Buying a Wife Circumstantial Evidence *t§Chopin's Passion Dancer of His Majesty, The. . Duty to be Silent Exodus to the New World, The. Full Dressed Thieves German Underworld §Great Power, The Great Unknown, The Guilty Her Viennese Lover Just Off Broadway Milak of the Snowlands Our Daily Bread Poet and Czar *t§Rainbow Man The (A. T.). Two Days Unholy Love Verdun Vera Miezewa (tentative) Water The When Duty Calls Foster-Keef e-Lake. . . Chesterfield . . Robertson-Brinkley. . . Powers Cinephone Special Cast Amkino 7000 feet Maria Albana Aff. European 6 reels. . . . Lyon-Prevost Pioneer Nils Asther Aff. European 7 reels. . . Special Cast Aff. European 7 reels . . . Special Cast Bell Tone John Loder Aff. European 6 reels. . . Fritsch-Vernon Ufa-Eastern Asther-Nolan Aff. European 6 reels. . . Keith-Christy Chesterfield Special Cast Ufa-Eastern . Mary Nolan Aff. European 7 reels . . . Special Cast Amkino 8775 feet . Eddie Dowling Sono-Art Prod . Special Cast Amkino 6500 feet . Wegener-Petrovitch . . Aff. European Special Cast Richmount Derussa Aff. European 7 reels . . . M. Chekhov Amkino 7000 feet . Special Cast Ufa-Eastern 6714 feet SOUND SHORTS Title Star *t§Al the Photographer's Harry Delf Elbee *f§Meet the Family Harry Delf Elbee SHORT SUBJECTS Title Star Rel. Date Length Down Hawaii Way Jan. 1.1 reel Fatal Warning, The H. Costello-Graves Mascot 10 episodes Flaming Canyons Feb. 1.1 reel Kids and Pets Mar. 1 5 1 reel Sixty Minutes From Broadway Jan. 15 1 reel Sunshine Mar. 1.1 reel Trailing the Western Sun Feb. 15 1 reel Rel. Dale Length Reviewed Reviewed TIFFANY-STAHL FEATURES Title Star Rel. Date Length Broadway Fever O'Neill-Drew Jan. 1 5412 feet. *t§Cavalier, The Bedford-R. Talmadge Nov. 1 6775 feet. . Devil's Apple Tree, The Dorothy Sebastian Feb. 20 6430feet Floating College, The O'Neill-Collier, Jr Nov. 10. .. .5477 feet George Washington Cohen Jessel-Palmer Dec 20 *§Ghetto, The George Jessel Feb. 1 Gun Runner, The Cortez-Lane Nov. 20 *f{ Lucky Boy Jessel-Quimby Feb. 2 Man in Hobbles, The Lee-Harron Dec. 20 *t§Marriage by Contract Miller-Gray Dec. 1 . .Molly and Me Brown-Bennett-Vaughn April Naughty Duchess, The Warner-Southern Oct. 10 5271 feet. Power cf Silence, The Belle Bennett Oct. 20 — 5554 feet Rainbow, The Dorothy Sebastian Feb. 15 6114 feet. *t§Reputation Keane-Standing Spirit of Youth Sebastian-Kent Feb. 20 Squads Right Gribbon-Stone Feb. 1 *t§Toilors, The Ralston-Fairbanks. Jr Oct. 1 Tropical Nights Miller-McGregor Dec. 10 Reviewed Mar. 16 ..Oct. 27 Mar. 16 5516 feet .8653 feet .. Jan. 12 5957 feet .7780 feet .. Oct. 20 6 reels Mar. 23 .7256 feet . Oct. 20 .5449 feet SHORT SUBJECTS Rel. Date Title Star Gold Color Classic *t5Hawaiian Love Call, The Color Symphony Dec. 15 *tSJapaneso Carnival, A Color Symphony Jan. 1 . . * 1 5 In a Persian Market Color Symphony Oct. 1 . *T|ln a Chinese Temple Garden . ... Color Symphony Feb. 15., *|Love Charm, The Color Symphony Maude Mullcr Color Classic :,t§Melodie Color Symphony No Women Allowed Color Classic Tenderfoot Tourist, A Color Classic * Means synchronized score, f Means sound effects. Length Reviewed .1 reel .1 reel 1 reel .1 reel Nov. 17 .1 reel .1 reel .1 reel .1 reel 1 reel .1 reel Title Star Rel. Date Length Tom, Dick or Harry Color Classic 1 reel . . *t§Toy Shop, The Color Symphony Nov. 1 1 reel . . . *t§Way Down South Color Symphony 1 reel Reviewed Coming Feature Attractions Title Star Rel. Date Length Reviewed *tS Midstream Cortez-Windsor June 1 Miracle, The Southern-Pidgeon *t§Molly and Me Alberta Vaughn , *HMy Lady's Past Bennett-Brown April 1 *t§New Orleans Cortez-Bennett June 20 Spirit of Youth. The Sebastian-Kent Feb. 10 6216 feet *t§Two Men and a Maid Collier-Jr.-Bennett June 15 *t5 Whispering Winds Southern-McGregor May 1 UNITED ARTISTS FEATURES Title Star Rel. Date *fSAwakenlng, The Banky-Byron Nov. 17. . ♦tBattle of ihe Sexes Bennett-Hersholt-Haver Oct. 13. . **§lron Mask, The Douglas Fairbanks Mar. 9. . i Silent Version) Mar. 9 . *t5Lady of the Pavements Boyd-Velez-Goudal Feb. 16 . Silent Version) Feb. 16. . *tRescue, The Colman-Damita Jan. 12. . (Silent Version) Jan. 12.. ♦tRevenge Dolores Del Rio Nov. 3. . *t Woman Disputed, The Talmadge-Roland Oct. 29 . Coming Attractions Title Star Rel. Date *t§Alibi (A. T.) O'Malley-Busch April 20 . *t§Bulldog Drummond (A. T.) Colman-Tashman-Love *t§Coquette (A. T.) Pickford-Brown-M. Moore (No Silent Version) *t§City Lights Charlie Chaplin *f Eternal Love Barrymore-Horn-Varconi. •tEvangeline Del Rio-Drew •f Hell's Angels Lyon-Hall-Nisson *t5Lummox (A. T.) Aug. 3 Miracle Girl, The Lillian Gish *tSQueen Kelly Swanson-Byron July 13 *f sSay It With Music (A. T.) Harry Richman *t§SheGoes to War Boardman-Rubens-Holland June 22 (Silent Version) June 22 *t§Song of Broadway, The Harry-Richman *t§This is Heaven Banky-Hall ♦tThree Passions Terry-Petrovitch June 1 *t§Tin Pan Alley (A. T.) N. Talmadge-Roland •fVenus Constance Talmadge Length .7972 fee^ . .8180 feet . .8855 feet . 8659 feet .8329 feet . 7495 feet 7980 feet . 7910 feet . 6541 feet.. 8041 feet . Reviewed Jan. 12 Oct. 20 Jan. 26 Mar. 16 Jan. 19 Dec. 15 Nov. 17 Length Reviewed 8 reels Mar. 16 April Mar. 23 May 11 Jan. 26 Feb. 23 UNIVERSAL FEATURES Title Star Rel. Date Length Reviewed Anybody Here Seen Kelly? Love-T. Moore Sept. 9 . . 6243 feet Beauty and Bullets Ted Wells Dec 16 4179 feet Body Punch, The Daugherty-Faire Oct. 28 4786 feet Burning the Wind Hoot Gibson Feb. 10 5202 feet Clearing the Trail Gibson-Gulliver Oct. 7 5311 feet *t§Clear the Decks Reginald Denny Mar. 3 *t§Cohens and Kelleys In Atlantic City. The Sidney-Gordon-Price-Swain . Mar. 17 ... 7400 feet Mar. 23 (Silent Version) Mar. 17. .. .7752 feet Crimson Canyon, The Ted Wells Dec 16 4179 feet Danger Rider, The Hoot Gibson Nov. 1 8 . . . 5357 f eet Dec. 22 Freedom of the Press Stone-Keith-M.Day Oct. 28 6474feet Oct. 20 Gate Crasher, The Glenn Tryon Dec 9 5597 feet *t§Girl on the Barge, The Hersholt-O'Neil-McGregor Feb. 3... 7510 feet (Silent Version) Feb. 3 6908 foe: *t§Give and Take Sidney-Hersholt Dec. 23 ... 7089 feet .. Dec. 29 (Silent Version) Dec. 23 6552 feet Grit Wins Wells-Collins Jan. 27 . . . 4596 feet Harvest of Hate Rex-Perrin 471 9 feet Hero of the Circus Special Cast Dec 2 5606 feet Honeymoon Flats Lewis-Gulliver Dec 30. . . .6057 feet How to Handle Women Tryon-Nixon Oct. 14 5591 feet July 14 Jazz Mad Hersholt-Nixon-Lewis Nov. 11... 6832 feet *t$Kid's Clever, The Glenn Tryon Feb. 17. . . .5729 feet King of the Rodeo, The Hoot Gibson Jan. 6 5509 feet *f§Last Warning, The Laura LaPlante Jan. 6 . . 7980 feet . Jan. 12 (Silent Version) Jan. 6 . . . . 7731 feet *t§Lonesome Tryon-Kent Jan. 20 .. 6761 feet .. Oct. 6 (Silent Version) Jan. 20 6)42 feet *fMan, Woman and Wife Kerry-Starke-Nixon Jan. 13 6589 feet Nov. 10 (Silent Version! Jan. 13 6674 feet *t§Melody of Love (A. T.) Pidgeon-Harris.Winton Dec. 2... 6733 feet . . Oct. 27 Michigan Kid Nagel-Adoree Oct. 21 6030 feet. .. July 7 One Rainy Night Laura La Plante Dec 9 Phyllis of the Follies M. Moore-A. Day Nov. 25... 5907 feet Price of Fear, The Cody-Thompson Oct. 2"8 4230 feet *t§Red Hot Speed Denny-Day Jan. 27 ... .6621 feet ... Feb. 26 (Silent Version) Jan. 27 6621 feet Red Lips Nixon-Rogers Dec. 2 6957 feet *t5Shakedown, The Murray-Kent Mar. 10 . . .6753 feet Silks and Saddles Nixon-Walling-Nolan Jan. 20 . . .5809 feet Sky Skidder, The Al Wilson Jan. 1 3 ... 4364 feet Slim Fingers Bill Cody Mar. 24... .4232 feet Thirteenth Juror, The Nilsson-Bushman Nov. 13 5598 feet . . Dec. 9 Two Outlaws, The Rex (horso)-Perrin Nov. 18 461 6 feet Wild Blond Red (horse)-Perrin Feb. 10 4497 feet Wolves of the City Dec. 2 Title SHORT SUBJECTS Star Rel. Date All for Geraldine Sid Saylor Dec. 5.. Alpine Antics Oswald Cartoon April 1 . Alpine Antics Oswald Cartoon April 1 . . And Morning Came Young-La Salle Dec. 19 At the Front Arthur Lake Beyond the Smoke Edmund Cobb Bookworm Hero.. Lewis-Gullivcr-Phillips Dec. 17 Boundary Battle, The Edmund Cobb Nov. 17 . . Buster Trims Up Trimble-Hardwick and Dog Oct. 17 . Bull-oney Oswald Cartoon Nov. 28 . Calford in the Movies Lewis-Gulliver-Phillips Oct. 15 Calford on Horseback Lewis-Gulliver-Phillips Dec. 10.. *t§Charlatan, The Special Cast Mar. 24 . Claim Jumpers, The Edmund Cobb Jan. 19 . Clean Sweep, A Bob Chandler Dec 1 . . Come on, Horace Arthur Lake Oct. 8 Length Reviewed 2 reels Nov. 17 1 reel Mar. 16 .1 reel 2 reels 1 reel Feb. 16 .2 reels Feb. 23 2 reels .2 reels Oct. 27 .2 reels 1 reel Sept. 29 2 reels Oct. 6 2 reels Dec. 1 2 reels Dec. 22 2 reels Nov. 24 2 reels § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie. April 6 , 19 29 1143 Title Star Rel. Date Cross Country Bunion Race, The Sid Saylor Nov. 7 . Crushed Hats Sid Saylor Jan. 30 . Daring Dude, A Bob Chandler Feb. 2 . Daring Chances Jack Hoxie Dec. 15 Days of Daring Bob Curwood April 13 Dead Game Art Acord Oct. 7 Dear Old Calford Lewis-Gulliver-Phillips Nov. 26 Death's Head Bob Curwood Dec 8 Diamond Master, The Lorraine-Stevenson Feb. 3 Fantasie Laemmle Novelty Farewell Lewis-Gulliver-Phillips Feb. 4 . Farmyard Follies Oswald Cartoon Dec. 24 . Fiery Fireman, The Oswald Cartoon Oct. 15 . . Fighting Forester, The Edmund Cobb Oct. 20 Fighting for Victory Lewis-Gulliver-Phillips Nov. 12 . Fighting Tenderfoot, A < Bob Chandler Dec. 29 Final Reckoning, A (Serial) Lorraine-House April 15 Finishing School Young-La Salle May 8 *t Fishing Fools Oswald Cartoon April 29 i Silent Version) April 29 Fish Stories Young-La Salle Nov. 21 . . Footprints Laemmle Novelty Nov. 19 . . Fun in the Clouds Arthur Lake Nov. 6... Have Patience Trimble-Hardwick and Dog Feb. 6 . *f Hen Fruit Oswald Cartoon Feb. 4 . Hold Your Horses Young-La Salle Jan. 7. . Homeless Homer Oswald Cartoon Jan. 7. . Horse Tail, A Oswald Cartoon Dec. 10. In Line of Duty Edmund Cobb Feb. 23. . Just Monkeys Laemmle Novelty Kicking Through Lewis-Gulliver-Phillips Oct. 1 . Kidnapped Bob Curwood *t§King of the Campus Lewis-Gulli ver-Phillips April 1.. Silent Version) April 1 Knight Watch The Arthur Lake April 22 Knockout Buster Trimble-Hardwick and Dog Mar. 6 Look Pleasant Sid Saylor Oct. 10 . Love and Sand Arthur Lake Mar. 25 . *tLumberjack Oswald Cartoon. : April 15. ' 'Silent Version) April 15 Magic Trimble-Hardwick and Dog May 1 Men in the Row re-issue) Jack Hoxie Jan. 26 . Mystery Rider, the (Serial) Desmond-Perdue Nov. 26 . Newlyweds' Court Trouble Snookums-Perdue-Egan Oct. 31 Newlyweds' Headache, The Snookums-Bartlett-McPhaill Jan. 23 . Newlyweds in Society Snookums-Perdue-Egna April 17 Newlyweds' Holiday Snookums-Perdue-Egan Mar. 20 . . Newlyweds Lose Snookums, The . Snookums-Perdue-Egan Nov. 28. . . Newlyweds' Need Help, The Snookums-Perdue-Egan Dec. 26. . . Newlyweds' Unwelcome, The Snookums-Perdue-Egan Oct. 3 . Newlyweds' Visit Snookums-Perdue-Egan Feb. 20. . . Night Watch. The : Arthur Lake Out At Home Trimble-Hardwick and Dog Jan. 9... Paddling Co-Eds Lewis-Gulliver-Phillips Oct. 29 . . Panicky Pancakes Oswald Cartoon Oct. 1 . . Private Business Sid Saylor April 26 .. Prodigal Pup, The Canine Cast April 8 . . Rag Doll Laemmle Novelty Feb. 11... Range of Fear, The Bob Curwood Jan. 12. . . Range Wolf Bob Curwood Feb. 9... Red Romance George Chandler May 4 Red Warning Jack Hoxie Nov. 1 .. Rider of the Sierras Edmund Cobb April 27 Riding for Love George Chandler April 6. . *t§Rivals, The Lewis-Gulliver-Phillips April 15 . (Silent Version) April 15. Rocks and Saddles Oswald Cartoon Nov 12... Romeo of the Range Bob Curwood Oct. 6 . . Sailor Suits Sid Saylor Jan. 2... Saps and Saddles Bob Chandler Oct. 27. . . Secret Outlaw, The Bob Curwood Nov. 10.. Seeing Sights Sid Saylor Mar. 27. Shadows Laemmle Novelty Jan. 14... She's a Pippin Young-La Salle Mar. 13... Shooting the Bull Young-La Salle Oct. 24 . .. *tSick Cylinders Oswald Cartoon Feb. 18. .. Sleeping Through Arthur Lake Dec. 31 . . . South Pole Flight, A Oswald Cartoon Nov. 26 . Speeding Youth Lewis-Gulliver-Philllps Jan. 7. . . •tSteambeit Willie Oswald Cartoon Swell Clothes Arthur Lake Dec. 5... Take Your Pick Young-La Salle Feb. 13. . . Teacher's Pest Trimble-Hardwick and Dog Nov. 14. . . There's a Will C. King-C. Doherty Dec. 21 This Way Please Young-La Salle April 10. . . Tige's Girl Friend Trimble-Hardwick and Dog April 3. . . This Way Please Young-La Salle April 10 . . Tige's Girl Friend Trimble-Hardwick and Dog April 3 . . . Tracked Down Art Accord Jan. 5... Wash Line Romance Laemmle Novelty May 6... Watch the Birdie Trimble-Hardwick and Dog Dec. 12. . . Wax Figures Laemmle Novelty Oct. 22 . . Whose Baby Arthur Lake Jan. 28... Winning Point, The Lewis-Gulliver-Phillips Jan. 21 . . . Woman's Man, A Arthur Lake Dec 3... Wooden Soldier, The Laemmle Novelty Dec. 17... Yankee Clippers Oswald Cartoon Jan. 21 . . . Coming Feature Attractions Title Star Rel. Date *t SBargain in the Kremlin, The (AT.) Joseph Schildkraut Length Reviewed eels Oct. 13 eels eels eels eels Mar. 23 eels eels eels Dec. 15 episodes eel eels Feb. 2 eel eel eels eels Oct. 27 eels episodes Mar. 23 eels eel Mar. 30 eel eels Oct. 20 eel Oct. 27 eel Oct. 20 eels eel eel Dec. 22 eel eel eels eels Feb. 9 eels eels Feb. 9 eels. . . Mar. 30 eels eel eels Feb. 9 eels eel . . Feb. 23 eel Mar: 23 eel eels Mar. 30 eels episodes eels Sept. 29 eels eels Mar. 30 eels eels - . .-. Dec. 28 eels Dec. 1 eels eels eel Mar. 30 eels Feb. 16 eels Oct. 27 eel Oct. 13 eels eel Mar. 16 eel Jan. 12 eels eels Jan. 12 eels Mar. 30 eels eels Mar. 30 eels Mar. 16 eels eels eel Oc\ 20 eels eels Dec 8 eels Oct. 16 eels Oct. 6 eels Mar. 23 eel Dec. 22 eels Feb. 9 eels eel eel Dec 8 eel Dec. 1 eels eel eel Nov. 18 eels Jan. 12 eels Oct. 20 eels eels Mar. 16 eel Mar. 16 eels eel eels eel eels .... Dec. 8 eel eel eels eel Nov. 17 eel Dec. 00 eel Jan. 00 Length Reviewed May 19 fsBarnum Was Right Blow for Blow Hoot Gibson.! Born to t!ie Saddle Ted Wells *UBraqqart. The Jean Hersholt \ Brides Will Be Brides Laura La Plante '^Broadway (A. T.) Tryon-Brent-Kennedy *.,„ „ . . _ 'Silent Version) Mar. 3 .^Collegiate (A. T.) Lewis-Gulliver-Phillips r^ome Across Basouette-Howes April 28 ^Companionate Troubles Reginald Denny Crimson Hour, The De Putti-Mosjukine _TsDangerous Dimples Laura La Plante June 16 £4u,blln9 For Trouble Gibson-Gilbert *t!)Drake Murder Case, The Erik the Great Veidt-Philbin Y.\\\'.\\\\'.\V.\'.'.'.'.'.'.'.'.'., _TJEvidenc« Laura La Plante Eyes of the Underworld William Cody April 28 Fallen Angels Kerry-Starke *T5Flaming Daughters £'f!-D("!gr-r' The : ■ Ar,nur Lake "TSGreat Cinema Murder, The. *nar h-Avabn BrooKlijnrNY. rH Capitol New Britain, Conn. * 55^St.Plitn-House Now York City rK Libertu zanesvilleTo. rK New Gates BrooKl\|n,N.Y. *-K Conant Detroit, Mich. Vista Kansas Citn,Mo. rK Saender's Centurij JacRson.Miss. rK Waldo Kansas CitijvMo. Hi Saender's Majestic Shre*veport, La. HrSaender 's Marion Clarksdale.Miss. rK Saender's Columbia Baton Rouge,La. H: Jefferson Beaumori t,Tex. rK Capitol Winctie ster , Va. . Hi Loew's Grand New YorK Citu rK New-Kirk BrooKll|n,N.Y. i-fr Dnmont Dumont, N.J. Plymouth, Wovce s ter, Mass. rK Publix-Saender National rX GreensboTO,N.C./5 installations rK Saender New Orleans, La rH Pant ages San Francisco,Calif rK Pantades Fresno, v Calif. rK Cecilia Panama City,Pau., rfc Hoffman's Strand Hartford , Con n . rH Berkeley Denver, Colo. rKPublix-Saend er I Hope, Ark P rK Pla3a Milfo&LDel. rH Rialto Leominster,Miiss rK Paramount- LatroT>e,Pa. rK Hit* Indiana, Pa. Harven Aliquippa,Pa. rK Pla^a w BrownsvillePa. rK Universal'sKivoli Indianapolis ,Ind . rK Univer sal's Capitol Atlanta,Ga. rK Alhambr a Garden Saci*amento,Gilif rK Up -Town Kansas City,Mo. Arcade Crisfield,Md. rK Strand. Envp or ia ,Rans. rK Man faiv NewarK,NJ. rK Capitol n SteuDonville,0. Del^afcl >tian Colo. Capitol Maishaiitown ,Iou)a. rK Palace Bergenfield,tf.J. "rH Loews United Artist's Penn- ey PittSbUl^PA. X GENUINE DEAGAN PERCUSSUIONS USED Rgbot Msrtai Organ Got N ew York. Chicago Los Angeles SanFrancisco 1560 Broadway 624 So.Michi£ai\. 1914 SoVermont l68Golden Gate > ( o r i April 13, 1929 rev/ Reg. U. S. Patent Office REMEMBER? Qone—but not forgotten! JUST like those early EXPERIMENTAL Talkies- GREAT at the time— OLD fashioned now! Protect Your Sound Investment with METRO - GOLDWYN - MAYER'S New Era Road-Show-Size Talkies— THE THE TRIAL OF THE BROADWAY MARY IDLE MELODY DUGAN RICH Talking, Singing,Dancing 100% TALKING 100'/' TALKING The Sensation of $2 Smash Hit at Based on the Broadway The Nation Embassy, N. Y. and Road Hit "White Collars." Member of Motion Picture Producers and Distributors of Amei ica. Inc. /ol. XXXIX No. 15 Los Angeles under act of March 3, 1879 Published Weekly— $3.00 a Year Neiv York E 20 CENTS Chicaao uilt up to an ideal and not down to a price ORGANS Factories, North Tonawanda, New York BUFFALO CHICAGO CINCINNATI CLEVELAND DETROIT KANSAS CITY LOS ANGELES NEW YORK PHILADELPHIA PITTSBURGH SAN FRANCISCO ST. LOUIS i 1 1 1 1 ■ i ■ i rrnTTTiTTill 1 1 n l_l_U-l-iXI 1 1 1 1 1 ■ I U I H 1 1 1 1 1 1 Ll Wurlitzer Factor N. Tonawanda, X. J? J HOW "THE WILD PARTY HARMONY All-talking, singing, dancing! Jack Oakie, ""Skeets" Gallagher, Harry Green and 50 daz- zling girls. By Elsie Janis and Gene Marker. Direc- ted by John Cromwell and Edward Sutherland. CHARLES ROGERS NANCY CARROLL % II if If l.l, Tin? two biggest hits in Talking Pictures today KVhat a merry race the two biggest talking picture hits of the hour-rTHE WILD PARTY" and "CLOSE HARMONY" — are running to see which will smash your box-office records by the widest margin I "THE WILD PAIITY" has rolled up record grosses already in these theatres: Rialto, Nejv York; Buffalo, Buffalo; Eastman, Rochester; Indiana, Indianapolis; Ambassador, St. Louis; Minnesota, Minneapolis; Riviera, Omaha; Palace, Dallas; Texas, San Antonio; Metropolitan, Houston; Alabama, Birmingham; State, Chattanooga; Riviera, Knoxville; Plaza, Asheville; Worth, Ft. Worth. "CLOSE IIAiniO.VY has knocked the box-office records for a loop at the Granacja, San Francisco; Paramount, Los Angeles; Newman, Kansas City; Portland, Portland; Seattle Theatre, Seattle; Fenway, Boston. Held over second week — T & D Theatre, Oakland, Cal. — unprecedented! Outside of Chicago, these are about the only towns where the picture has played at this writing. MATTER which of these two sensational talking attractions wins the race for records, they'll do bigger business for you than any other talk- ing picture on the market, BAR NONE! And they're typical of the week-after-week talking hits produced by PARAMOUNT TALKING PICTURE HEADQUARTERS M o t? e roadway to \our Rheatre! PARAMOUNT TALKING ACTS One and two reel flashes of famous singers, humorists, monologists. Nov- elty sketches; playlets; famous hands and instrumentalists. PARAMOUNT CHRISTIE TALKING PLAYS Including the famous Octavus Roy Cohen Saturday Evening Post stories — you see and hear Florian Slappey and his friends. Two reels. .^--t^oOMT TALKINC SHORT fEA^T^- PA R AMOUNT SCREEN SONGS One reel. Popular songs with words and music on the se reen. PARAMOUNT FAMOUS COMPO SERS Selections from the immortal works of Franz Schuhert. PARAMOUNT ALL TALKING SHORTS HAILED as the Class of the Market! "A screamingly funny comedy fTHE MELANCHOLY DAME' based on the adventures of 'Perma- nent Williams' and his friends. What an amusing skit it is! Their dialogue is highly entertaining while there is plenty of heat to the dancing steps they offer in their cabaret scene."— L. A. Daily News 4**44 "One of the shorts f MUSIC HATH HARMS' was a pip. I think these Cohen stories are far ahead of anything on the market, as they are so distinct a novelty. I hope you have more of these."— Carroll Lawler, Greenfield, Mass. Hi "In a talkie number called V? f MEET THE MISSUS' " James and Lucille Webster Gleason offer the prize entertainment of the evening."— JV. Y. Journal 4 4 4 "A Christie Talking Comedy •A BIRD IN THE HAND9 got a lot of laughs from the house. It had a cast that was worthy of a feature."— Motion Picture News + 4 "One of the best of the short subjects is ?POST MORTEMS' a Christie-Paramount Comedy. It is a smart, most amusing talking comedy."— Los Angeles Times 444 V 2 PARAMOUNT - CHRISTIE ALL-TALKING PLAYS ZIEGfflD Greatest Showman in the World Gives His Genius to RADIO PICTURES joins hands with Ziegfeld in an epoch- making screen presentation of the gorgeous smash hit musical comedy RIO RITA PRE-EMINENT SHOWMAN ... GENIUS OF THE WORLD THEATRE .... FLORENZ ZIEGFELD IS THE FIRST OF THE TITANS OF THE AMUSEMENT INDUSTRY TO CONTRIBUTE HIS WIZARDRY TO RADIO PICTURES Dedicated to the Advancement of Electrical Entertainment and Service of Exhibitors, Radio Pictures is Assem* bling the Worldfs Greatest Show Person* alities . . Authors . , Stars . . Producers and Song Writers to create the 'ATTRACTIONS OF THE The Golden Voice of the Silver Screen RKO Distributing Corporation t>.^>: Pint. Inc.. N.Y.C. FRANCO --FILM Robert Hurel, Executive Director Announces its First American Release! Here's a Star! Here's a Story! Here's a Director! IVAN PETROVICH Co-starred with Alice Terry in Rex Ingram's "The Garden of Allah" IN "MORGANE" the ENCHANTRESS with CLAIRE DE LOREZ Directed by LEONCE PERRET For rights, information, etc. M. EDW. SULLIVAN American Representative 551 FIFTH AVENUE Year after year, down from the "good old days," Lloyd Hamil- ton has made them laugh— and made them come again to see the next one. But through all these many seasons of fame, he has never heen so funny, has never heen such a sure-fire box- office draw, as he is now with dialogue and sound added to his uproar iously funny pantomime M BIO MO von con DY i LTU HIS BIO Ml 1111/ TE It First of a Series of Six All -Talking Comedies A great moment in a great year— "His Rig Minute." A year that is seeing the rebirth of screen humor through the talking comedy. A moment that sees the launching of a series of talking comedies that is going to he among the greatest of them all. It's his big minute. But it's yours, too. For no Short Feature comedy star has ever topped the record of Lloyd H amilton as a constant favorite with the fans or consistent money maker for the exhibitor. There will be six of them — six two-reel talking comedies that will make your longer features step to equal them in drawing power. ILQyo HAMILTON TALKING COMEDIES Directed by William Watson Produced by Lloyd Hamilton Productions, Inc. nc. 25% DOWN One Quarter Price of Machine. Plus Finance Charges Buys Any Pacent Representative will gladly give full details of New and Liberal Time Payment Sales Plan AND ACCESSORIES THE PACENT REPRODUCER CORPORATION announces a new and generous time-payment plan whereby the exhibitor can pay for his machine as it produces profit. Our records show that many exhibitors have made in two weeks, as a direct result of a Pacent Reproducer installa- tion, the full price of the machine. Under the new time-payment plan, no theatre, large or small, has any excuse for further delaying the installation of a Pacent System, w itli its sure, steady drawing power at the box office. GUARANTEE To Exhibitors The sales contract of the Pacent Reproducer Corporation guarantees to protect and defend the exhibitor against any and all actions and suits which might be brought against the exhibitor for alleged infringe- ment of patents through the use of Pacent Systems. Any Pacent representative Mill gladly show you a copy of the contract, and explain Clause 10 which guarantees this protection. 10 Months to Pay The new time-payment system introduced by Pacent with this an- nouncement, allows the exhibitor ten months to pay the balance of the purchase price. Finance and interest charges are extremely generous. They are much lower than is usually the case in time- payment selling. For full details of the time-payment plan on Pacent Reproducer Systems get in touch with the nearest Pacent representative or with the New York Office. pacent Reproducer Corp LOUIS GERARD PACENT, President FILM CENTER BUILDING, NEW YORK, N. Y. Sales and Service Representatives Throughout the United States A Chickering 7950-48-49-51-52 The Picture Business has just Started ! "T ■ m: Desert Song** will re < I it ionize the mo- tion picture business as we know it today just as Vituphone revolutionized the motion picture busi- ness as we knew it yesterday. FORGET anything you know nnoni records, runs and receipts* FORGET anything you have learned about past performances. I AAA. your patrons thai nothing they have ever seen in your theatre ran begin to compare with what they will see and hear in "THE DIM lt T SONG." MAKE them every promise- y*>v like-, use sill the per In live* anil adjectives that you ran assemble together and "THE HESEHT SONG" will still top your most extravagant promises. THE PICTURE BUSINESS starts all over again with "THE DESERT SONG." VICE I'HIMIIK'NT WAH.NEK IIHO*. I'M Tl II hS. IJVC WHAT WARNER BROS. PROBfIS ED mm \VA It N E It BROS. HAVE PEL! V E It E O ! hi ember #/ Motion Picturt Producer! and Distributors of America, Inc. — Will H. Hay, PretHtmt ROLAND WEST'S NOW-The Big Gun of Broadway' $2.00 Top All-Talking Picture They just went nutty over this thriller "By far the best of gang- ster films. Realism and genuine thrills in latest talking crook melo- drama." — F. Mordaunt Hall, N. Y. Times " 'Alibi' is distinctly worth seeing. It's a great show. 'Alibi' definitely sets a standard for enter- tainment." —Rose Pelswick, Eve. Journal "Hereisa pictureyou just cannot miss. From view- point of dramatic con- struction, the most com- mendable talking picture to date. You'll find your- self teetering upon the edge of your seat." —George Gerhard, Eve. World "It isa knockout. .Rialto cheers Thriller. Deserves a long and prosperous career on Broadway." — Katharine Zimmermann, Eve. Telegram "Thrilling film. Great Talkie. Theslickest talkie 'meller' yet produced. Some afternoon or evening when you have a 'yen' for thrills, buy yourself a ticket and we guarantee that you won't come away disap- pointed. Chester Morris is superb. The best movie bet of all." — Regina Cannon, N. Y. American "'ALIBI' tops all thrillers in talkers. Holdon toyourchairs, children, when you see 'Alibi,' for there are more thrills in it than the roller coaster of Palisades Park. The best crime picture which has hit Broad- way. Don't miss 'Alibi.' It tops them all." — Bland, Mirror "A highly suspenseful melodrama. One of the most frankly exciting dramatic efforts the new audible medium has yet devised." —Richard Watts, Jr., Herald-Tribune " 'Alibi' is a picture you will want to see. Its bat- ting average was 99%. Thrills and underworld tale." — Lois Bull, Eve. Graphic "A crackerjack thriJIer. 'Alibi' is so tense, so full of gripping drama it makes one grasp his theatre seat and abso- lutely shiver with excite- ment. You're going to go strong for it." — Irene Thirer, Daily News "It holds you — thrilling. 'Alibi' easily takes its place toward the top in its line. The best the stage or screen has offered in its recent era of crimeand punishment." — John S. Cohen, The Sun There's Happy Dates Ah ead when you set them for this UNITED ARTISTS HIT! Pre«AntAi>l ku LA C.I I. 'mvw >^/^^"lli//y cheers/ , 8$I V**/ ^dut*/ hot biner/ ' T I \ 100% TALKING and SINGING UNIVERSAL scoops the field with the FIRST COL- LEGE TALKING FEATURE— the hottest film that ever sizzled on your screen! A great, big, up-to- the-minute box office attraction with the original "Collegians" cast in all their glory. . . . Sport- ing— speedy — jazz-excited youth . . . dialog jingling with laughs . . . ringing songs of the campus (by the University of California Glee Club). The boys and girls are all here — George Lewis, Dorothy Gulliver, Eddie Phillips, Hayden Stevenson, Churchill Ross, Colette Merton. Di- rected by Nat Ross. HERE'S YOUR CHANCE FOR A KILLING. GO TO IT! CARL LAEMMLE. JR'S., IT S A LAEMMLE SPECIAL "William BOYD in The LEATHERNECK Tops Them All! Wires W. E. Tebbetts of the Oriental, Portland THOUGHT I HAD EXHAUSTED ALL RECOMMENDATIONS REGARD- ING BOX OFFICE KNOCKOUTS BUT THE LEATHERNECK TOPS THEM ALL IN ADDITION TO GROSSING MORE BUSINESS THE FIRST FOUR DAYS OF THIS PICTURE THAN I DID ON KING OF KINGS THE BALANCE OF THE WEEK SHOWED A CONTINUOUS BUILD STOP MATINEE BUSINESS BEYOND MY WILDEST DREAMS STOP OUR ANTICIPATIONS ON HIGH VOLTAGE AND FLYING FOOL HAVE BEEN KNOCKED INTO A COCKED HAT WITH BOYDS WON- DERFUL PERSONALITY MAGNETIZING THE PUBLIC WE WILL NO DOUBT HAVE TO RUN EXTRA SHOWS KINDEST REGARDS 55 Available in TALK - ON - FILM TALK - ON - DISC SILENT PAT HE The Leatherneck Clicks "Pathe holds another pat hand in its high bid for sound picture suprem- acy in 1929. They took their time with this Ralph Block-Howard Higgin production and with the aid of a great cast the producers have turned out what may well be reckoned as another 'Beau Geste.' . . . Pathe has wisely steered away from the path of propaganda and has given the fans powerful entertainment in sound, dialogue and effect . . . Direction is restrained and intelligent, as is also the acting. The music score by Zuro leaves nothing to be desired; dialogue is sensibly and effectively spoken; synchronization is satisfactory. The exteriors, particularly in France and the Far East are authentically portrayed. William Boyd, Alan Hale, Robert Armstrong were never better and Diane Ellis,a blonde beauty should go far as a leading lady." "Burney" — in Motion Pictures Today Surefire Moneymaker "Surefire Moneymaker. Best marine picture yet filmed. Has Color — Guts — Action — and a Swell Cast. Boyd Clicks Big. William Boyd will make himself with this role — a real U. S. Marine type. And he has a fine speaking voice. His buddies . . . run him a close second. Diane Ellis a hummer. Fred Kohler fine. Here is a pip, without any reserva- tions. It's got the money tag all over it . . . Dandy yarn . . . Superior cast . . . Authentic shots . . . Entertainment plus . . . Fine love story, action, thrills — just about everything." — Film Daily On for a BROADWAY RUN AT '2.00 .......,.»■„„„ .hi It, in in iiiii in inn Opening at the Cohan Theatre in New York Pathe Talking Singing Sensation MOTHER'S BOY with MORTON DOWNEY Broadway's Golden Voiced Idol Hear and Compare the Leading SOUND Reproducing Devices — at the First Annual AMERICAN THEATRE EQUIPMENT EXPOSITION The Coliseum, Chicago June 1 to 9, 1929 For the first time since sound became the dominating factor in the motion picture theatre business — You will have an opportunity to hear demonstrations of all the leading makes of sound reproduction equipment under actual theatre conditions. Two or more of the large halls of the Coliseum will be set aside for these demonstrations. Each of the manufacturers exhibiting at the Exposition will be allowed a certain period every day in which to reproduce regular theatre programs under actual conditions. Thus, in a single day, every motion picture theatre owner and manager will have his first chance to hear and to compare the sound devices in which he is interested. The schedules of demonstrations will he announced well in ad- vance so that plans can be made accordingly. ''Come to Chicago in June — and listen." American Theatre Exposition Corporation W. G. Newbould, Manager Hotel Stevens Chicago To Manufacturers — Have you reserved exhibition space in this great ex- position? If not, you should act immediately Write us for complete information — including chart of spaces still available. Sound Advice Small Theatres Made Equal Competitors of Big Houses By Sound. The exhibitor with the small theatre may not yet realize it, but today the little theatre is on an equal footing with the big, deluxe, downtown house in the matter of competing for patronage — thanks to sound pictures. With the exception of a stage show — which a ma- jority of patrons care nothing about, and a lot of decorated interior theatre space — which once seen holds little inter- est for patrons, the small theatre can now offer identically the same high-class music, songs, dialogue and pictures as the deluxe house, and for much less money — which is al- ways interesting to the shopping public. All the little theatre needs to immediately become a healthy competitor in offering equally high-class entertain- ment— plus the attraction of price and convenience — is a high-class sound installation. Silence Near End The producing companies have now turned their entire attention to sound pictures. All stories for future production are being arranged for sound only, and pic- tures made especially for sound are wholly unsuited for showing in silent theatres. The technique of the sound picture is entirely dif- ferent from the silent drama. Sound pictures must be shown with sound to be understood and appreciated by audiences. Within one year competition between the silent pic- ture house and the wired theatre will cease. Within twelve months the silent theatre will close its doors because there will be no good silent pictures on the market and not enough silent product of any description to keep the un- wired theatre running. And before this scarcity of product forces the clos- ing, many silent houses will go dark through loss of patron- age taken away by the sound theatres. The opportunity of competing with the best of thea- tres councils the investment in sound equipment — But the equipment to be a sound investment, must be of the finest tonal quality. Millions of radio sets in the home have trained the ears of masses to a keen appreciation of tone quality. Every day thousands of new radio sets are bought, and old sets are discarded by the public in the demand for better and better sound reproduction. The public is cri- NOTE t From the exhibitor's viewpoint all doubt about the permanency of sound pictures and the question of installing sound equipment should be settled by three outstanding facts. First, the increased attendance at Sound Theatres. Second and more important, the fact that practic- ally no silent pictures are being made and without product the silent theatre cannot carry on. Third and most important, Sound lifts the small theatre to a place of keen competition with the big- qest theatres in toxm. tical of tone quality and will not pay admissions to hear poor sound. The Theatre's Voice Sound equipment is the voice of the theatre. That voice should be clear, distinct and pleasing. It should be capable of reproducing all notes of all musical instruments, and every delicate inflection of the human voice, in full, rich, undistorted volume. If the voice of the theatre fails to meet requirements it cannot succeed in competition any more than weak- voiced untrained amateur performers can compete with high-class professional talent. In giving the theatre a voice, give it the best there is — One that will be permanent, efficient and pleasing to the sound-critical public. Give the theatre a voice of quality that can and will compete with the biggest and strongest competitors. Reasonably Priced Quality The most reasonably priced high-class sound equip- ment is the Powers Cinephone. This equipment is the triumphant result of years of experimental work by tech- nical engineers and accoustical experts. It will reproduce with perfect tonal quality and undistorted volume, all synchronized sound pictures produced by any and all standard system either on film or on discs. Powers COMPLETE DISC Equipment SOUND-ON-FILM COMPLETE $2500- $500(X For Both Disc and Sound-on-Film $ 6 0 0 0, For Theatres Up to 1500 Seating Capacity Send for Descriptive Booklet MN2 Powers Cinephone Equipment Corporation POWERS BUILDING 723 7th AVENUE NEW YORK CITY, N. Y, ERLANQER'S CHAIN OF THEATRES BUILT FOR SOUND Available for all Licensees of Western Electric To EXHIBITORS and PRODUCERS who have Feature Sound Pictures which they desire to book in First Class Theatres in the Principal Cities of the United States : Many of the Erlanger chain of theatres are now wired and ready for the presenta- tion of sound pictures* Work on the others will be completed on August 1st, 1929* Many houses will be added to the chain in 1930. ADDRESS A* L* Erlanger — New Amsterdam Theatre NEW YORK N. Y. * Aageantry of Venice at Carnival time! Playboys of the world sporting at the Lido! . . Romance on the Riviera! Drama within the gild- ed gambling halls of Aix>les-Baines! . . . ♦ LOVE ruling a mighty city! For Solid BOX-OFFICE Appeal FBO p t e t e n t I The ROMANTIC SPECTACLE OF VENICE mth MALCOLM TODD MARIA JACOBINI GERMAINE josyanne mo ^PICTURES CORPORATION A STEFANO PITTALUGA flcture Featurinq a Great Cast of Continental Favorites PATRONS ARE REQUESTED WESTERN Y BY CRITICISM AND SUGGESTION CONCERNING TVS SERVICE 12018 CXASS" : SERVICE TKi9 is 1 Tclegiam gram full-rate r Cable- SlGtfS . DM Letter unless character «u* table . WcckfEad 1 The 6Uo« »BLD VOTE PICTUBES IW 130«sT4esT «««« „WB«— ^""°-«S"MS8--1 SIU»« ^ 7 ^ DIBECTI on «p«u» ■«* „ ., «AV> SO FAB MA™ ^ m «. P0«B TO *» «""> *" °TATE theatre ggBENSON BROS STAia C. /.. Oar* F'fV £aWarthelmess, Clara Bow, Jackie Coogan, Greta Garbo, Buddy Rog- ers, Jean Hersholt, Kathryn Crawford. Kenee Adoree, Bradley King, Eleanor Boardman, Louise Fazenda, Dorothy Mackaill, King Vidor, William Peaudine, John Gilbert, Anita Page, Fred Niblo, Sam Wood, Sally Starr, Mary Nolan, Conrad Nagel, Norma Talmadge, Eddie Leonard. Jane La Verne, Robert F. Hill, D. W. Griffith, Colleen Moore, Lila Lee. Douglas Fairbanks, Alice Day, Tom Du- gan, Mary Pickford and Frank Lloyd. It is apparent that, directly or indi- rectly, Syracuse exhibitors and the indus- try as well reap great value out of the Movie Question Box. Exhibitors Can Use It Motion Picture News points out to exhibitors that they have a chance here for a first-class tie-up. If there is a radio station in your city, we suggest that you take up the idea with the photoplay edi- tor of your newspaper, lie will, we be- lieve, be greatly interested in it, and you can very likely work out a plan by which your theatre — in fact, all the theatres in town — can be directly benefitted. For example, you could boost the Movie Question Box in your house programs, and might even run trailers from time to time in co-operation with the newspaper. As a builder of good-will with your newspaper, and the general quickening of interest in screen personalities, the idea offers a wide field for fine results. 1174 .1/ at i o 11 P i c I it r e N e w s // you have trouble in playing sound pictures in your theatre you will be interested in this article, which tells how hidden and un- suspected causes may baffle your best efforts to deliver a first class show. Actual experiences of exhibitors are given. The solu- tions they found for vibration — or, more properly, reverberation — of sound are timely and should prove of great value to other theatre men who meet similar difficulties. Even the walls of the house and theatre seats themselves play an important — sometimes a harmful role — in the handling of sound waves. J1 Sound Troubles In The Theatre Often Come From Unexpected Causes Draperies, Electric Fans, Theatre Seats And Even Basement Pipes Must Now Be Figured By The Exhibitor From New and Important Angles WHO would ever suppose that draperies, electric fans, theatre seats and needles would have an important hearing on the proper repro- duction of sound pictures in the theatre? Yet such is the fact. And there are other things, too, that often "make" or "break" the talkie for the audience, de- spite all the engineering and production skill that has been put at the disposal of wired houses. Motion Picture News has learned of a number of little-suspected causes that may not be discovered by an exhibi- tor without previous experience in hand- ling sound equipment and result in serious loss of patronage. Sound Absorbers For instance, there is the question of sound wave reverberation as related to bare walls. Some theatres, in widely sepa- rated sections of the country, have learned from experience that acoustics are great- ly improved if drapes are hung on the walls of the theatre. These act as re- ducers of reverberation as distinguished from bare walls, which have the effect of throwing sound around the house in such a way as to lessen its quality. The result is that a number of theatres are placing draperies of one sort or an- other at different points in the house as sound-absorbers and not confining them merely to the stage. Then there is the matter of generators and fans. The even distribution of sound waves can be seriously interfered with by a simple little electric fan. This is a point that should be watched, particularly in the summer season. If the fan is un- covered and revolving, the sound waves as they come out from the screen hit the fan blades with the same effect as would be caused if your hand were struck by them. The sound waves are split up and scattered and this tends to destroy their quality.. The solution to the problem is to cover the fans over in front, so that the air may be thrown out from the sides, while at the same time there will be no interference with sound waves. Hidden Troubles In a certain theatre, which has an ex- cellent sound installation, there was con- stant vibration as the sound came from the screen. Engineers were called in, and every inch of the mechanism was gone over. The cause of the trouble re- mained hidden. The exhibitor was at his wits' end, yet he had no luck in finding out what caused it. As a last resort, it was decided that the difficulty must arise from faulty wiring in the basement. So the cement floor was ripped up and the cause was readily dis- covered. In wiring the house, a conduit had been placed on top of a pipe which had its terminal near a generator. When the generator was in operation, the pipe vibrated and this vibration was carried by the wires in the conduit, with the result that reproduction of sound pic- tures in the theatre became impossible. Raising the conduit half an inch cor- rected the trouble and restored sound re- production. One of the most interesting flaws in sound reproduction was discovered in a most unsuspected place by still another theatre. Every time a sound picture was projected, there was a distinct and an- noying scraping which issued from the screen. As in the instance just named, examination was made of the whole sound mechanism, but the trouble per- sisted. Finally, one of the house staff decided that the only thing left to do was to ex- amine the needles which were used in playing the discs. A naked-eye examina- tion revealed nothing, but the manager was not satisfied that his theory was wrong, so he called a miscroscope into play. Then the trouble was revealed. On the very end of the needle he dicovered that an infinitesimal piece had been chipped off, and this was the origin of the noise for which everything else had been blamed previously and erroneously. Now, all the needles that come into the theatres controlled by the exhibitor in question are subjected to miscroscopic examination. And you may be sure that there is a supply of microscopes on hand at all times, in these houses. Of course, it is well known that the acoustics of any auditorium vary in pro- portion to the number of people in it. But what is not so well known is that the audience, in another way, may have a lot to do with spoiling the talk that comes from the screen. Theatre Seats And Sound We will say that a number of people are seated during the showing of a sound picture. If a dozen of them slam down their theatre seats, there is interference with sound waves. The remedy for this would seem to be the installation of noiseless theatre chairs, such as are al- ready found in a number of de luxe houses. It has been found, on investigation, that tapestry-covered theatre seats are also an important item in the proper handling of sound waves. If the chair is a bare wood surface, sound waves striking it produce a series of reverbera- tions which interfere with playing of the picture. On the other band, if the front of the chair is covered with tapestry the waves are absorbed and the vibration eliminated. All these instances of sound troubles in the theatre are cited from the actual experience of exhibitors who have dis- covered them, often at great pains, and corrected them. April 13, 19 29 1175 m George Kelly. Manager of the Cranford Theatre, Cranford. ,\. /. MUCH has been written and will continue to be written about even- theatre's responsibility to its com- munity. Daniel N. Casey, Secretary of the Chamber of 'Commerce of Harrisburg, Pa., in a recent issue of Motion Picture News, brought this question out forcibly when he asked whether theatres are steal- ing rides at local expense. His remarks were pointed almost ex- clusively at chain operators. In a sur- vey which The News is now making of the community activity of chains, many interesting facts have been revealed con- cerning the work of the Stanley-Fabian Circuit, whose policy, according to David E. Weshner, advertising director, "is and always has been to make each one of its houses community theatres in every sense of the word." Noted Lecturers Heard For example, in Cranford, New- Jersey, Manager George Kelly of the Cranford Theatre, a Stanley-Fabian house, has made himself and his theatre decided assets to the community. He also carried on a Community Forum Idea which he began in the winter of 1927. Mr. Kelly started this Community Forum by first obtaining a committee of ten of the most influential citizens of Cranford, who in turn made up a list of guarantors who pledged to pay a sum of not over $5.00 in the event that any loss were incurred by the Forum Committee. This list of guarantors numbers about 200 and today they have never been forced to pay over $2.50 for the season. The meetings are held at the theatre with no admission fee charged but a silver col- lection taken up to help defray expenses which include speakers' fees and other incidentals. The Cranford Community Forum, held at the Cranford Theatre on How A Chain Manager Has Become A Leading Citizen In His Town Sunday afternoon, attracts the very best people in town. Within the past six weeks the follow- ing noted lecturers have appeared there and addressed the audiences: Rev. Stephen S. Wise, who spoke on "The Creat and Small Things in Ameri- can Home Life": Dr. B. Baumgarten, whose topic was "Castles and Legends of the Rhine": Mrs. Sinclair Lewis, who spoke on "The New Russia"; Dr. Bruno Rosselli, whose topic was "Mussolini and European Politics"; Dr. Boyd-Carpenter, who spoke on "Oriental Problems Reli- gious and Social": Mr. Henry Franke, who spoke on "South America" and "Awakening China." George Kelly's ( immun- ity Forum idea* is underwrit- ten by the most influential citizens of his town. It is a splendid example of how the pie I ure i heal re can be built right int<> the life of the community. But, then. Mr. Kelly himself is a leading citizen. Here is a story which tells some of the rea- sons why this enterprising house manager plays a big part in important civic ac- tivities. « \- / Naturally, the appearance of these noted lectures in the town is fully her- alded in the newspaper. This is an im- portant item in the community work which Kelly is doing. The lectures are reported as news stories, and the name of the theatre is. of course, mentioned. But Kelly's work is by no means con- fined to the Community Forum idea, im- portant as that it. In most small communities there are one or more smaller Parent-Teacher As- sociations. Knowing that each member of the P-T-A represents a home where one or more children exist, Manager Kelly felt that he could be doing a service to this important organization and to his theatre by cooperating with them in the matter of Kiddie shows. Making it his policy to obtain this necessary good-will, which is so important in small communi- ties, and knowing that the P-T-A is in- terested in the pictures that the children see. he made arrangements with the P-T-A of Cranford, whereby special pic- tures were booked in at the theatre every Saturday matinee, eliminating, of course, pictures that had anything to do with sex, gangsters or anything suggestive. Co-operation With P-T-A Whenever his feature attraction on Saturday was not quite suitable for kiddie showing, it was taken out of the program entirely on that afternoon and another attraction booked in that would be more adaptable to kiddie entertainment and one that met with the approval of the P-T-A. The Parent-Teacher Association was ex- tremely impressed with this idea and at their meetings and in their monthly bulle- tins they urge all parents to cooperate with the theatre management by allow- ing their kiddies to attend Kiddie Mati- nees. The list of Friday and Saturday at- tractions are also placed hi this bulletin. With this plan in effect, every parent in the Town of Cranford is continually boosting the Cranford Theatre and the Cranford Theatre in return is receiving the whole-hearted supixjrt of the com- munity for the splendid work it is doing. The important part the theatre man- agers can play in their local communities is therefore well evidenced in these cases. In the case of Mr. Kelly, following is an extract of a resolution passed by the Lions Club of Cranford : "The Board of Directors recommend that George Kelly be made an honorary member of the Lions Club. Mr. Kelly is known to every member of the Club. His relations with us have been helpful in promoting the cause of Lionism in Cran- ford. He rendered a very great service to us in helping to make the Radio Show last winter the success it proved to be. "While Mr. Kelly has been with us but a few years, yet he has in that brief time displayed a public-spirited interest in all things pertaining to the !>est interest of our town. His unfailing courtesy and energetic efforts to serve the civic and social interests of Cranford, deserve our commendation, and in honoring Mr. Kelly, we are publicly extending to him that recognition which is merited by his service to the community in general and to our club in particular." Articles on the community work of other managers in this circuit will appear in later issues. 1176 Motion Picture News What The Exchange Man Thinks Of The Small Exhibitor As A Showman IS the small town exhibitor his own worst enemy? That is a question which arose pointedly the other day along film row in Milwaukee, when a representative of Motion Picture News started out to interview exchange managers on their most difficult sales problems. Most of the branch managers and salesmen, with whom the representative chatted, declared that the small town ex- hibitor has too many irons in the fire to make the most of his opportunities in the show business. His theatre, they said, is a side line, a spare time job, and is given what attention he can spare from his other duties. During the day you will find him be- hind the desk at the telegraph office, at the depot wearing the cap of dispatcher, in a blacksmith shop, he may be the barber, or even the school teacher. The Exhibitor s Complaint The exhibitor will invariably complain, say sales managers, that the show busi- ness does not pay him enough to devote more of his time to it ; that he has to hold another job to make a living. "No money in the business," one ex- hibitor complained only last week. "No matter what I do, I can't bring !em in. Folks like to go shopping for their pic- tures. You know how I'm situated, with B only nine miles off", and good ma- cadam all the way." Now this sounded like a logical com- plaint. It fitted in with the well-known fact that good roads have played a big part in the evolution of the small town exhibition business. Evolution, or revo- lution. At any rate, many a small ex- hibitor sees his former patrons drive on to the next town, or larger trading cen- ter, with resultant loss to his house, and chiefly because, so it has been believed, of good roads plus the widespread use of the automobile. But was it a logical complaint? Let's see the other side of the story. The ex- change manager declared that this exhibi- tor was an exhibitor only .during the evening and at Sunday matinees. He never ordered any advertising, and so far as the exchange manager knew, had never exerted himself to exploit the pic- tures he booked. A one-sheet on a stand in front of the house was his idea of a big campaign. In an age of specialization — and that is what 1929 is — this attitude on the part of the exhibitor looked decidedly out of date, old fashioned, and unbusinesslike. "The average small town exhibitor is satisfied," remarked another exchange manager, "if he can make $20 to $25 a week out of his house. His other busi- ^ Is the small town exhibitor ^s*> a showman ? Can he expect to make money in the picture business if he operates his theatre merely as a sideline? In this age of sound and rapid changes, can he even survive if he is an exhibitor only one or two days a week, so far as devoting himself to the business is concerned ? This article gives the view- point of exchange managers and salesmen in an im- portant key center on this subject. Many small town exhibitors are, most decided- ly, showmen and good busi- nessmen. They are living in the present, not the past. But there is another type of exhibitor who is described in the accompanying article as "his own zvorst enemy." r ness usually makes a living wage so re is not dependent on his theatre for his bread and butter." The analysis of the small town exhibi- tor by the exchange manager went fur- ther— considerably further. One branch manager estimated that if the average exhibitor in the smaller com- munity would devote one-fifth of his at- tention intelligently to his theatre he would increase his business 100 per cent. This manager stated emphatically that he believed the exhibitor of this descrip- tion is his own worst enemy. He is his own competition, because of his in- activity in the show business, his lack of ability in that line, coupled with his lack of desire to study his + business. The same opinion is held by a sales- man whose territory takes him into a good many towns of 5,000 or less. When questioned as to whether he felt the small town exhibitor demonstrated enough showmanship, he answered very bluntly : "The truth is, most of the exhibitors don't know what it is all about. They don't know what their audience wants, and so, of course, aren't sure themselves of what to show. They don't know how to keep the good business they had a few years back, and so they must yell about business being 'shot,' not what it used to be. the producers aren't making good pictures, etc. And when you give them suggestions, what do they do about it? Nothing! I tell you they don't know what it's all about." Little Effort, Little Return From this analysis of the situation in many of the small towns, it would appear that a certain type of exhibitor makes little or no effort to be a showman. Yet it is perfectly obvious that if he is to survive, the small exhibitor must wake up and get in step with the times. This is particularly true at the moment because of the great changes that the industry it- self is undergoing, because of the advent of sound. There is no doubt that this summing up of the small exhibitor by the sales forces could be applied to more than one exchange district. It would not be uni- versally true, of course. There are many small exhibitors who are devoting the proper attention to their business, and to the extent of their ability are giving their public the best shows possible. These men, whatever the size of their towns ; whatever the difficulties they have to face, are fighters. Furthermore, they are showmen first. The results are just what you would expect. They don't hang out a one-sheet and expect the pub- lic to break down their, doors trying to get in to see the picture. They know they must go after business in order to get it, exactly as the retailer in any other line. And they get it. April 13, 19 29 1177 Motion Box Picture Office News Weekly Check-Up And Showmen's Ad. Tips In Figuring Percentage Rating On Pictures, The Normal Or Average Business Of The Theatre Is Taken As 100% Abie's Irish Rose (Par.) ATLANTA, GA. — Loew's Grand Theatre. Weather, fair. Rating — 80% (second run). Alias Jimmy Valentine (M-G-M) ANN ARBOR, MICH. — Michigan Theatre (2,200), 4 days, 10c-50c, "Our Gang" comedy, Fox News, 2 Acts. Weather, cold, rain. Rating— 70%. AD TIPS — If your house is not wired, do not worry, but play up unusually funny titles. Some audiences complained about Haines getting away with "smart aleck" tricks in former pictures ; if your location experienced that, it's worth men- tioning in ads that he plays serious role here, eased with good comedy. Don't leave out Dane. Refer to fact picture has been made before and was hit. Audience appeal : general. — Michigan Theatre, Ann Arbor, Mich. Air Legion, The (RKO) JOLIET, ILL.— Princess Theatre (960), Comedy, News, 1 day, 15c-35c. Weather, rain- ing. Rating— 40','r AD TIPS — Exploited as picture of hair- breath excitement dedicated to U. S. air mail heroes. Featured aerial thrills, romance. Has great api>eal for boys. — Princess Theatre, Pat- rick McManus, Mgr., Joliet, 111. Barker, The (F.IS.) CANTON, O.— Palace Theatre (1,906), 7 days, 30c-50c, 5 Acts K.-A. Vaud., Pathe Sound News, Sennett all-talking Comedy (Educ). Rating— 175' < OMAHA, NEB.— Orpheum Theatre (3,000), 7 days, 25c-60c, 4 Acts RKO Vaud., Pathe News. Weather, rain. Rating— 100%. AD TIPS — Play up circus atmosphere. Dress up front of theatre to represent circus tent front. Put imitation calliope at box office, in lobby build regulation ticket box and have snappy "barker" to announce show. Build stage show around circus atmosphere and put ushers in aisles with peanuts, popcorn, etc. In news- paper ads, play up Sills, Compson and fact that film has talk. Audience appeal : not for real young members of family; high school age and above.— Palace Theatre, Canton, O., Marc Wolff, Mgr. Bath Between, The (Fox) TULSA, OKLA.— Rialto Theatre (1,200), 3 days, 35c-50c, News, Fables, 2 Stage Acts. Weather, fair. Rating— 80% (double feature). Bellamy Trial, The (M-G-M) ALBANY, N. Y.— Mark Ritz Theatre (1,- 146), 6 days, 25c-35c, Vita. Act, Pathe Sound News. Weather, fair-rain. Rating— 125% MINNEAPOLIS, MINN.— Hennepin-Or- pheum Theatre (2,900), 7 days, 3 shows daily, 25c-50c-75c, 6 Acts Vaud., No Shorts. Weather, fair. Rating— lV/,% AD TIPS — Exploited picture as having scored heavily in N. Y. City ; featured that it was mystery drama in talkie. Audience appeal : all classes. — Mark Ritz Theatre, Charles Smak- owitz, Mgr., Albany, N. Y. Title played up heavily in billing. Star of film, talking sequences, trial scene, sound syn- chronization and drama exploited. Fact that Leatrice Joy had appeared in person in this theatre few weeks previous did much to bring customers. Audience appeal : adult. — Frank Burke, Mgr., Hennepin-Orpheum Theatre, Min- neapolis, Minn. Blockade (RKO) UTICA, N. Y.— Gaiety Theatre (1,700), 3 days, 35c-50c, 5 Keith Vaud. Acts, [nt'l News. Weather, rain and warm. Rating— 103%. Blue Skies (Fox) UTICA, N. Y. — Olympic Theatre (1,300), 3 days, 35c, Charley Chase Comedy, Pathe Re- Broadivay Melody — Cont. view, Fox News. Rating— 80%. Weather, rain and warm. Broadway Melody, The (M-G-M) NEW YORK CITY, N. Y. — Astor Theatre (1,120), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun., M-G-M short talkers, eighth week. Weather, cool and rain. Rating— 163 7/10%. HOUSTON, TEX.— Loew's State Theatre (2,700), 7 days, 15c-25c-50c, 5 Vaud. Acts, Roach Comedies, Fox M'tone News. Weather, warm and fair. Rating— 140% TROY, N. Y.— Troy Theatre (2,000), 7 days, 2Sc-40c, 2 Vita. Acts, Fox M'tone News. Weather, variable. Rating— 250' [ ALBANY, N. Y. — Leland Theatre (1,400), 7 days, 25c-35c, Fox M'tone News. Weather, fair forepart of week, and rainy last. Rating — 225% PROVIDENCE, R. I.— Loew's State The- atre (3,500), 7 days, 15c50c, Organlogue, Fox M'tone News, "Confession" (M-G-M). Weath- er, fair and worm. Rating— 125%. KANSAS CITY Theatre (4,000), News. Weather, Rating— 140% CLEVELAND 800), 7 days, 50c MO. — Loew's 7 days, 25c-65c, fair. Midland Selected O. — Stillman Theatre (1,- ;2.00, "Confession" (M-G-M), M-G-M News. Weather, starting out with a bad storm, ended fair and very warm. Rating— 77% (5th week) CANTON, O.— Loew's Theatre (2,025), 7 days, 30c-50c, Vaud. eliminated for week, Fox M'tone News, "Confession" (M-G-M). Rating— 200% MILWAUKEE, WIS.— Strand Theatre (1,- 297), 7 days, 25c-60c, no presentation, Robert Benchley Comedy, Fox News. Weather, snow, sleet, rain, unsettled. Rating— 170% ATLANTA, GA.— Loew's Capitol Theatre. Weather, fair. Rating— 150%. NORFOLK, VA.— Norva Theatre (1,800), 6 days. 35c-50c, M-G-M News. Weather, fair and warm. Rating— 150%. BALTIMORE, MD.— Loew's Stanley The- atre (3,654), 6 days, 25c-65c, Fox M'tone, Par. News, Orchestra, Organ, "Nearly Divorced" (M-G-M Talkie). Weather, mild with some rain. Rating— 203%. SYRACUSE, N. Y.— Loew's Theatre (3,- 000), 7 days, 25c-35c-50c, Presentation, 5 Acts Loew Vaud., Orch., Fox M'tone. Weather, fair, rain one day. Rating— 300%. TULSA, OKLA.— Majestic Theatre (1,000), 7 days, 50c-75c, News. Weather, fair. Rating— 125%. MEMPHIS, TENN.— Loew's Palace The- atre (2,200), 6 days, 15c-50c, Fox M'tone News, M-G-M Shorts. Weather, fair and warm. Rating— 155%. ATLANTIC CITY, N. J.— Strand Theatre (1,188), 14 days, 50c-75c, "A Recital Classique" (Metro M'tone), M-G-M News. Weather, gen- erally fair and moderate. Rating— 125%. UTICA, N. Y.— Stanley Theatre (3,500), 7 days, 35c-50c, Mickey Mouse Cartoon, M-G-M, Fox M'tone News. Weather, warm and rain. Rating— 148%. ROCHESTER, N. Yr.— Piccadilly Theatre (2,259), 7 days, 25c-35c-60c, Organ, Krazy Kat Comedy (Par.), Pathe News. Weather, clear. Rating— 150%. 1178 Motion Picture News Broadway Melody — Cont. LOS ANGELES, CAL. — Grauman's Chinese Theatre (2,023), 75c-$10O-$1.50, Vaud. Revue. Rating— 200%. LOUISVILLE, KY.— Loew's and United Artists' State Theatre (3,400), 7 days, 3Sc-50c, Sound Act, Organlogue, M-G-M News, Fox M'tone News. Weather, fair and warm. Rating— 190%. PORTLAND, ORE.— United Artists The- atre (957), 7 days, 25c-60c, Fox News, Metro Acts. Weather, fair, mild. Rating— 105%. AD TIPS — Fact that picture drew so well first week that it was necessary to hold it over second week was exploited in advertising sec- ond week, first week's advertising and exploita- tion having been built around line : "The clink of glasses ; youth and beauty ; the barbaric rythm of the band— on Broadway at last/Audi- ence appeal : all ages and classes. — Loew's Mid- land Theatre, Kansas City, Mo., Walter Ma- loney, Mgr. Called attention to fact that picture was shown in New York at $6.60 and that it was unques- tionably greatest picture of its kind ever made. Advised everyone possible to attend 10 a. m. or 12 noon shows if they wished a seat. Used heavy newspaper space. Audience appeal : all classes. — Leland Theatre, Alec Sayles, Mgr., Albany, N. Y. Featured production as ushering in new era of living screen. Play up musical comedy ele- ment, stress dramatic story of big parade of gay white way. Audience appeal : all ages and classes. — J. P. McCarthy, Mgr., Loew's State Theatre, Providence, R. I. Exploited as an all-talking, all-singing, all- dancing production. Use names of songs used in picture. Audience appeal : includes practi- cally every type, from habitual theatre goer to man who has not seen a picture in a year. — Strand Theatre, William E. Mack, Mgr., Mil- waukee, Wis. , Plenty of angles for good advertising. Play up strong all-talking and musical features, along with fact that story deals intimately with life behind scenes of Broadway musical comedy, Tin Pan Alley, etc. Also opportunity to go strong on names of Page and Love. Make mention of special scenes in Technicolor and don't forget musical numbers. Audience appeal : good family picture, except for very young. — Loew's Theatre, Canton, O., Russell Bovim, Mgr. Featured singing, talking, dancing feature, stressing spectacular angle, and offering com- plete musical comedy on screen with no in- crease in regular prices. — Norva Theatre, Nor- folk, Va. Exploited play entirely on its merits, leaving it up to newspaper ads to represent it as one of season's best. Biggest point stressed was fact that film brought together galaxy of musical comedy stars in musical setting. Emphasized also realistic pathos and humor of backstage life. Page, Love and King played big. First all-talking, all-singing, all-dancing publicity went over big. Audience api>eal : high school age up and all classes. — Picadilly Theatre, Her- bert Chatkin, Mgr., Rochester, N. Y. Exploited back stage life with background of glamorous musical comedy; also played up di- rector Beaumont as responsible for "Our Danc- ing Daughters." Audience appeal : to all ages and all classes. — Bernard Depkins, Mgr., Stan- ley Theatre, Utica, N. Y. Broadway Melody— Cont. Heavy exploitation, special sheet music shop- amplifiers installed, records played song hits, all stepped up attendance. Clever newspaper ad- vertising. Universal appeal. — United Artists Theatre, J. J. Parker, Mgr., Portland, Ore. Exploit as first all-talking, all-dancing and all-singing picture. Good line for ad would be "Biggest sensation since advent of talking pic- tures" and you needn't be afraid of using it as picture backs up everything you say about it. Song hits worth playing up and make splendid tie-up with radio and music dealers. Action good and entire picture will stand heavy ex- ploitation. Audience appeal : all classes. — Loew's State, Col. Harry E. Long, Mgr., Louis- ville, Ky. Did great business by exploiting first all- talking, all-singing, all-dancing screen musical comedy. Outside of show centers production will have to be plugged hard. Used many tie- ups and special publicity stunts, including elab- orate theatre front, and a little more than doubled newspaper advertising. Got business, and everybody went away humming real song hits of picture. Audiences of every class and age liked it. — Loew's State Theatre, Homer McCallon, Pub. Dir., Houston, Tex. Called this biggest picture since introduction of motion pictures and that picture had taken Troy by storm. Also in newspaper advertising state that N. Y. speculators were demanding $6.60 seat for this picture. Audience appeal : all classes. — Troy Theatre, Walter Roberts, Mgr., Troy, N. Y. Advertised extensively by one sheets, window cards, extra newspaper space and first all-talk- ing, all-singing, all-dancing sound picture. Played it as a road show with reserved seats. Got many readers for it because of its policy. Audience appeal : for all classes. — Stillman The- atre, Cleveland, O., Charles Katz, Mgr. Play up this title because of its wide ex- ploitation. Name King, Page and Love as fea- tured players. Stress all-talking, all-dancing, all-singing points. Tell them youth and beauty will pass before them as though in life telling their gripping story, singing their hit songs, dancing in choruses of sensuous feminine charm. Audience appeal : to all classes and all ages this great picture carries a big human appeal. — Charles Raymond, Gen. Mgr., Loew's Stanley, Baltimore, Md. Newspaper tieup with serialized story of the film proved one of biggest publicity bets here, and helped to bring crowds that held it over for second week in smaller house. — Loew's Pal- ace Theatre, Memphis, Tenn., Ernest Emerling, City Mgr. Exploit as first musical comedy in talkies. Exploit Love and King. Audience appeal : gen- eral.— Loew's State, Harry Weiss, Mgr., Syra- cuse, N. Y. Exploited on its merits as combining all-talk- ing, all-singing and all-dancing with a fine cast: a Broadway musical show and absorbing drama in one picture. Audience appeal : all ages and classes. — Strand Theatre, Andrew D. Mustard, Mgr., Atlantic City, N. J. Canary Murder Case (Par.) ATLANTA, GA. — Rialto Theatre, Vita. Act. Weather, fair. Rating — 75% (second run). HALT I MORE, MD.— Loew's Parkway The- atre (1,096), 6 davs, 15c-35c, Fox M'tone News, Odette Mvrtle, Bob Nelson (M-G-M Talkie), "Wrong Again" (M-G-M Talkie). Weather, mild with some rain . Rating— 122% (third run). SYRACUSE, N. Y.— Eckel Theatre (2,140), 25c-35c, Presentation, 2 Acts Vita., Par. News, < )rgan. Weather, fair, rain one day. Rating— 125%. AD TIPS — Exploit mystery angle. Feature novel and Powell in Philo Vance characteriza- tion. Audience appeal : general. — Schine Eckel Theatre, Ralph W. Thayer, Mgr., Syracuse, N. Y. Captain Lash (Fox ) DES MOINES, IA.— Strand Theatre (1,- 096), 4 days, 20c-30c, "Turn Him Loose" (Par.), Brock Sisters (U Act), Par. News. Weather, warm. Rating— 90%. PORTLAND, ORE— Blue Mouse Theatre (657), 25c-35c, 7 days, Fox News, Pathe's "Comedy of Roars. Weather, fair, mild. Rating — 80%. AD TIPS— First run increased business. Ex- ploited McLaglen, popular here. Clever Vita. Acts. — Blue Mouse Theatre, Francis Johnson, Mgr., Portland, Ore. McLaglen played up for this feature and the fact that it is a talking picture. McLaglen's reputation was considered a draw. The U act also was played up and went nicely. The pic- ture and bill had general appeal. Warm weath- er was given credit for the fact that the bill was not up to average at the box office. — George Watson, Strand Theatre, Des Moines, la. Carnation Kid, The (Par) KANSAS CITY, MO.— Royal Theatre (900), 7 days, 25c-50c, Publix Presentation, Florence Lawrence & Question Marks, News. Weather, fair. Rating— 90%. TACOMA, WASH.— Fox Rialto Theatre (1,350), 7 days, 10c-35c-50c-75c, "Mind Your Own Business (Fox M'tone playlet), Fox M'tone News, Review, Par. News. Weather, bad. Rating— 65%. COLUMBUS, O.— Ohio Theatre (4,000), 25c-50c, 7 days, Loew's Publix Unit. Weather, fair and warm. Rating— 100%. NORFOLK, VA.— Loew's State Theatre (2,000), 6 days, 35c-50c, Loew's Vaud., Black- stone the Magician, Par. News. Weather, fair and warm. Rating— 100%. SCHENECTADY, N. Y.— Proctor's Theatre (3,000), 3 days, 25c-35c-50c, 5 Acts Vaud., Pathe News. Rating— 105% AD TIPS— Played up fact that local girl, Lorraine Eddy, has vamp part in this MacLean talkie. Audience appeal, general. — Rialto The- atre. Doug. Kimberley, Mgr., Tacoma, Wash. MacLean back in action — political, under- world, melodramatic comedy. Audience appeal : all ages, all classes. — Ohio Theatre, Edw. Mel- niker, Mgr., Columbus, O. Sketch of McLean, with pretty blonde hold- ing tight to him was used in newspaper adver • tising, along with line, "He'll talk. And how !" Audience appeal : all ages and classes. — Royal Theatre, Kansas City, Mo., C. Koppock, Mgr. MacLean still has good following, and talk- ing angle, as his first talkie, is good one. Also comedy and gang war slants. — Proctor's The- atre, Schenectady, N. Y. Children Of The Ritz (F.1S.) NEW YORK CITY, N. Y.— Strand The- atre (2,900), 7 days, 35«-50c-75c, Fox M'tone and Pathe Sound news reels, Vita, shorts. Weather, cool and rain. Rating— 92 1/10%. JOLIET, ILL.— Rialto Theatre (2,300), I day, 35c-60c, 3 Acts, Orchestra, Comedy, Int'I News. Weather, raining. Rating — 40% MACON, GA.— Capitol Theatre (1,000), 2 days, 25c-30c, Comedy, News. Weather, fair. Rating— 95%. AD TIPS— Mackaill and Mulhall in unusual drama of $10,000 prize story dealing with mod- ern youth. Exploit loads of comedy with screen's most lovable love team. Has appeal for young. — Rialto Theatre, Roy Rogan, Mgr., Joliet, 111. April 13, 19 29 1179 Children Of The Ritz^-Cont. Exploit "high life," Mackaill and Mulhall. Very good for all classes and ages. — Robert Mann, Mgr., Capitl Theatre, Macon, Ga. Chinatown ISights (Par.) ATLANTA, GA.— Keith's Georgia Theatre. Weather, fair. Rating— 60% * NEW YORK CITY. N. Y.— Paramount Theatre (3,666), 7 days, 40c-65c-75c-85c-$l, Par. News and Technicolor Fashion Review, Jesse Crawford at Organ, Ben Black, master of ceremonies and stage band, John Murray Anderson, Publix Revue, "Laces and Graces." Weather, cool and rain. Rating— 108 2/5%. SPRINGFIELD, MASS.— Fox- Palace The- atre (2,484), 7 days, 30c-60c, 3 Acts Fox Vaud., Sennett Comedy, M'cone Vaud., Fox News. Weather, cloudy, cold. Rating— 112%. AD TIPS — Exploited Tong war theme and mystery of inner Chinese life in America. News- paper advertisements stressed it as 100 per cent talkie with Beery and Vidor ; and story of white woman lost among Chinamen. Audience appeal: older persons. — Fox-Palace, Mr. Tor- gan, Mgr., Springfield, Mass. Christina (Fox) NEW YORK CITY, N. Y.— Gaiety Theatre (808), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun, Fox M'tone shorts. M'tone News, first week. Weather, cool and rain. Rating— 147 7/10%. Circus Kid, The (RKO) ROCHESTER, N. Y. — Keith's Palace The- atre (3,200), 4 days, 35c-60c, 6 Acts, Pathe News. Weather, clear. Rating— 100%. AD TIPS — Thrills stressed as well as pathos and drama of circus life. Picture represented as one letting audience behind scenes of big top life. Audience appeal : all ages and classes. — Keith Palace Theatre, E. L. Lake, Mgr., Rochester, N. Y. Clear The Decks (U.) NEW YORK CITY, N. Y.— Colony The- atre (1,980), 7 days, 50c-75c-$l, Pathe Sound and Int. News, Cartoon Comedy, stage band led by Sam Kahn. Walter O'Keefe, master of ceremonies, specialty acts. Weather, cool and rain. Rating— 100 2/5%. OKLAHOMA CITY, OKLA.— Liberty The- atre (1,250), 7 days, 25c-50c, Fox M'tone News, Int'l News, Oswald Cartoon. Weather, fair. Rating— 100%. PORTLAND, ORE. — Pantages Theatre (1,800), 7 days, 25c-50c, 5 Acts Vaud. headed by Huston Ray, Pathe Sound News, "Colleg- ians." Weather, fair, mild. Rating— 100% AD TIPS — Sail the seas of fun and become laugh-sick. Picture was excellent. — Liberty Theatre, Oklahoma City, Okla. Close Harmony (Par.) AKRON. O.— Colonial Theatre (1,147), 7 days, 25c-50c, "Three Aces," Par. News. Weather, changeable. Rating— 160%. AD TIPS — Played up musical comedy angle, stressing singing, dancing, playing by principals, called attention to new songs and orchestrations. Voiced appeal to all ages and classes. — Colonial Theatre, L. B. Cool, Mgr., Akron, O. Exploited fact it is all-talking, all-singing and all-dancing picture of youth, gaiety and beauty in a sound picture "years ahead of its time. Audience appeal : all classes.— Capitol Theatre, Walter Merkel, Mgr., Springfield, Mass. Code Of The Scarlet, The (F.N.) WICHITA, KAN.— Kansas Theatre (800), 20c, Comedy, News, Filmtone Act. Rating— 97%. AD TIPS — Exploit story of Northwest Mounties and handsome Ken Maynard getting his man. Audience appeal : general. — -Mrs. Charles G. Barron, Mgr., Kansas Theatre, Wichita, Kan. Cohens And Kelly s In Atlantic City (U.) TAMPA. FLA.— Tampa Theatre (1,600), 3 days, 25c-50c-60c, Talkie Acts, Fable, Par. News, Organ. Weather, fair and warm. Rating— 100% AD TIPS — Exploit as sure-fire laugh pro- voker, in dialogue, titles and situations. Play up star and cast, as well as real Atlantic City shots. All classes and ages. — A. N. Roy, Mgr., Tampa Theatre, Tampa, Fla. Companionate Marriage (F.N.) BALTIMORE, MD.— Hippodrome Theatre (2,500), 6 days, 20c-25c, Pathe News, Bert Smith Players in "Irene," Vaud., Chorus. Weather, mild, some rain. Rating— 90' < AD TIPS — Exploit Bronson and Francis as featured players and tell them it throws spot- light on new marriage idea that has startled world. That Judge Ben B. Lindsay's book has been screened with great cast. That plot deals with love story and most vital question ever put before humanity. Audience appeal : to all and especially to married people. Our family trade liked it immensely. — Hippodrome Theatre, Xat Keene, Mgr., Baltimore, Md. Conquest (W.B.) SCHENECTADY, N. Y.— Strand Theatre (1.000), 7 days, 25c-35c-50c, Vita. Vaud., Fox M'tone News, Sennett Talking Comedy (Educ). Weather, varying. Rating— 100%. MACON. GA.— Ritz Theatre, (1,000), 3 days, 25c-35c-50c, Vita. Units, News. Weather, fair. Rating — 80%. AD TIPS — Timely melodrama of antarctic flight, good on account of interest current in South Pole flyers. Warners first out-door talker and another 100 per center. — Strand Theatre, Schenectadv, N. Y. Coquette (U.A.) LOS ANGELES, CAL.— United Artists Theatre (2,100), 35c-50c-65c, M-G-M Gus Ed- wards Musical Revue, "Climbing Golden Stairs." Rating— 290%. Court Martial (Col.) CANTON, O.— Valentine Theatre (850), 10c-25c, Pathe News, Comedy, no stage pre- sentation. Rating— 100% AD TIPS — Arouse interest in story by in- serting note in ad which requests those who have seen picture not to reveal ending to those who have not seen it. Go strong on possibilities suggested by title. Audience appeal : family pic- ture—Valentine Theatre, Canton, O., Joe Calla, Mgr. Desert Song, The (W.B.) LOS ANGELES, CAL.— Warners Holly- wood Theatre (3,000), 35c-50c-60c, Vita. Acts, Phil Baker. Rating— 175%. Desert Nights (M-G-M) BALTIMORE, MD.— Loew's Century The- atre (3,221), 6 days, 25c-65c, Fox, M-G-M News, Loew-Publix Unit "Happy Go Lucky" with Richy Craig, Jr., Orchestra, Organ, "The Holy Terror" (Comedy), "Bridle Byways" (Sportlight). Weather, mild with some rain. Rating— 108%. AD TIPS— Exploit John Gilbert heavily with the line "The Dean of Lovers" — with Mary No- lan and Ernest Torrence — a sound sensation — Desert Love — Desert thrills — Burning passion and bodies' pounding pulses — mad desires — a great drama of love and the desert. She would have sold her soul for water. Audience appeal : to all Gilbert fans ; to the flapper class particu- larly, to all who like a strong romantic drama. — Loew's Century Theatre, Charles Raymon, Gen. Mgr., Baltimore, Md. DeviVs Apple Tree, The (T.-S.) SAN ANTONIO, TEX.— Princess Theatre (1,300), 3 days, 25c-35c, Comedy, Int'l News. Weather, fair and warm. Rating— 75% AD TIPS — Play up Kent and Sebastian who scored heavily in "Spirit of Youth." Jungle feature together with primitive passions and ex- periences of young couple in South Seas. Au- dience appeal : general. — Princess Theatre, J. S. McSween, Mgr., San Antonio, Tex. Divine Lady, The (F.N.) NEW YORK CITY, N. Y.— Warner's The- atre (1,360), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun., Vita, shorts, second week, cool and rain. Rating— 134 1/2%. TOLEDO, O.— Pantheon Theatre (922), 7 days, 25c-35c-65c, Pathe News, Song Slide. Weather, variable. Rating— 80% ALBANY, N. Y.— Mark Strand Theatre (2,- 000), 6 days, 25c-50c, 2 Vita. Acts, Fox M'tone News. Weather, variable. Rating— 92% OKLAHOMA CITY, OKLA.— Empress Theatre, 7 days, 25c-50c, Bob White Comedy, Pathe News. Weather, fair. Rating— 150% TAMPA, FLA.— Victory Theatre (1,600), 7 days, 25c-50c-60c, Vita. Acts, Fox M'tone News. Rating— 150% CLEVELAND, O.— Allen Theatre (3,300), 7 days, 30c-60c, "She Going Sailor" (Par.- Christie), M-G-M News, M'tone Acts. Weath- er, storm first part of week, very warm last half. Rating— 100% ATLANTA, GA.— Metropolitan Theatre. Weather, fair. Rating— 125% LITTLE ROCK, ARK.— Royal Theatre (1,- 000), 5 shows a day, 15c-60c. Weather, clear. Rating— 70% SCHENECTADY, N. Y.— State Theatre (1,700), 7 days, 25c-35c-50c, Vita. Vaud., Fox M'tone. Weather, varying. Rating— 140%. $You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work- 460 pages of money-making facts. (Only $5.20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City 1180 Motion P i c t it r c News Divine Lady, The — Cont. MINNEAPOLIS, MINN.— State Theatre (2,300), 7 days, 5 shows daily, 25c-35c-60c, Stage Show, Organ, Stage Band, M'tone News. State Digest. Weather, fair. Rating— 50%. BUFFALO, N. Y.— Lafayette Theatre (2,- 700), 7 days, 65c- K.-A. Vaud, Fox M'tone, Int'l News. Weather, fair and rain. Rating— 100%. AD TIPS — You can go limit and promise best picture of kind ever made. Play up naval battles as they are wonderfully worked out. All classes and ages. — George B. Peck, Mgr., Vic- tory Theatre, Tampa, Fla. Tied up with Public Library for historical display. This gave us many newspaper notices. Audience appeal : for all, but more especially for adults. — Allen Theatre, Cleveland, O., W. E. Buton, Mgr. Called attention to fact that picture was of romance in history's most beautiful enchant- ress, and in sound. Featured Griffith above everything else. Audience appeal : mature. — Mark Strand Theatre, Thomas Clark, Mgr., Albany, N. Y. Exploited Griffith and that it was her first talking picture. Also that she is supported by capable cast. Audience appeal : better classes. — Pantheon Theatre, Langdon W. Kumler, Mgr., Toledo, O. Worth plenty of extra newspaper space. Re- lied quite largely on the special campaign backed by the producer, but ballyhoo it plenty locally, as gorgeous, historical drama, etc. Star appeal is good here ; also took advantage of strength in big supporting cast. — State Theatre, Schenectady, N. Y. Play up this thrilling picture, and its back- ground of deck to deck battle. Audience ap- peal : for all ages. — William Raynor, Mgr., La- fayette Theatre, Schenectady, N. Y. The love angle featured with Griffith as the star of the picture. The sound synchronization was stressed. Audience appeal : adult. — G. E. Greene, State Theatre, Minneapolis, Minn. Do Your Duty (F.N.) NEWPORT NEWS, VA.— Palace Theatre (720), 3 days, 25c-35c, "The Cowboy Kid," Comedy, Fox News. Weather, warm. Rating— 90%. HOTEL NEW YORK Stop at a new high- class hotel, amid refined residential surroundings removed from the noise and congestion, yet only seven minutes to Times Square, the heart of the shopping and theatrical districts. The rooms are large many within view of the Hudson River and Pali- sades. Each room has circulating ice water, private tub and shower. BATES Single Koom with iBath, $4.00- $6.00 day. Double Room with Bath, $5.0O-$8.0O day. Larger suites if desired. Reductions for protraoted. visits. Do Your Duty — Cont. AD TIPS — Name of Murray good draw. Played it up here as part of double feature Bill and Cop comedy. Audience appeal : Murray fans. — Palace Theatre, Mrs. William Gordon, Mgr., Newport News, Va. Dry Martini (Fox) SYRACUSE, N. Y.— Empire Theatre (1,- 700), 7 days, 25c-40c, Presentation, Comedy, Fox M'tone, 2 Fox M'tone Acts. Weather, fair, one day rain. Rating— 110%. Duke Steps Out, The (M-G-M) MEMPHIS, TENN.— Loew's State Theatre (2,600), 6 days, 15c-50c, Fox M'tone News, M- G-M M'tone shorts, 5 Acts Vaud. Weather, fair and warm. Rating— 125%. LOS ANGELES, CAL.— Loew's State The- atre (2,418), 35c-50c-65c-75c-$1.00, Fanchon- Marco "Bows and Beaus" and Rube Wolf, Van & Schenck, M-G-M M'tone, Fox M'tone. Rating— 130%. BUFFALO, N. Y. — Hippodrome Theatre (2,- 700), 7 days, 60c, Fox M'tone, Par. News, Vaud. Weather, fair and rain. Rating— 100%. AD TIPS — Just Haines and nothing else, fol- lowing such picture as "Alias Jimmy Valentine," is enough to pack 'em in for this one, not to mention the big personality appeal that naturally goes with Crawford. — Loew's State Theatre, Memphis, Tenn., Ernest Emerling, City Mgr. Exploit Haines and Crawford as stars, and this very good comedy. — George Mason, Mgr., Hippodrome Theatre, Buffalo, N. Y. Dummy, The (Par.) EVANSVILLE, IND.— Loew's Victory The- atre (2,300), 3 days, 25c-40c, 5 Acts Vaud., M- G-M News, Comedy. Weather, warm. Rating— 100%. TROY, N. Y.— Proctor's Fourth Street The- atre (2,000), 3 days, 25c-S0c, Unit Vaud. Show, News. Rating— 100%. Flying Fleet, The (M-G-M) ATLANTA, GA.— Loew's Grand Theatre. Weather, fair. Rating— 85% Foreign Legion, The (U.) OTTAWA, ONT.— Rex Theatre (900), 3 days, 15c-20c, Pathe Weekly, "High Up." Weather, mild and rain. Rating— 90% AD TIPS — Apart from attractive title, Stone, Kerry, Nolan and Marlowe emphasize value of this swift-moving story. Audience ap- peal : all ages, all classes. — Rex Theatre, P. J. Nolan, Mgr., Ottawa, Ont. Fugitives (Fox ) ROCHESTER, N. Y. — Keith Palace The- atre (3.200), 3 days, 3Sc-60c, 6 Acts, Pathe News. Weather, clear. Rating— 110%. AD TIPS — Played up as underworld film with Madge Bellamy's name foremost. Film ran three good days and was good drawing card, although Gilda Gray was high point of vaudeville bill. Underworld films found good attraction if stressed as such. Audience ap- peal, all ages and classes. — Keith Palace The- atre, E. L. Lake, Mgr., Rochester, N. Y. Gang War (RKO) OMAHA, NEB.— Empress Theatre (1,000). 7 days, 25c-50c. Weather, rain. Rating— 80%. Geraldine (Pathe) SYRACUSE, N. Y.— Keith's Theatre (2,- 600), 4-3 days, 35c-50c, Presentation— 6 Acts RKO Vaud., Pathe News. Weather, fair, rain one day. Rating— 120%. AD TIPS — Exploit Tarkington novel. Audi- ence appeal-flapper type. — B. F. Keith's, John Burns, Mgr., Syracuse, N. Y. Ghost Talks, The (Fox) SALT LAKE CITY, UTAH— Victorv The- atre (1,287), 15c-50c, 7 days, Fox M'tone News, Vita. Acts. Weather unsettled. Rating— 100%. GRAND RAPIDS, MICH.— Majestic The- atre (1,150), 7 days, 35c-50c, Orchestra, Vita, shorts, Paramount News. Weather, warm, rainy. Rating— 90%. LOUISVILLE, KY.— Strand Theatre (1, 785), 7 days, 35c-50c, Three Vita. Acts, Fox M'tone News. Weather, fair and warm. Rating— 75%. AD TIPS — Exploited special feature length farce, with sound, including weird lamentations and blood curdeling laughter. Audience appeal : all classes. — Victory Theatre, Ray Hendry, Mgr., Salt Lake City, Utah. It was my first all talking comedy and I pushed that with good success. Appeals to all ages. Children seemed to like it very much. — Majestic Theatre, Grover Ranck, Mgr., Grand Rapids, Mich. Only good for comedy elements. Is good for juvenile audiences but beyond that has little strength. Audience appeal: juvenile. — Strand Theatre, C. C. Atkinson, Mgr., Louisville, Ky. Girl On The Barge, The (U.) ALBANY, N. Y.— Grand Theatre (1,800), 3 days, 25c-75c, Unit Vaud. Show, Pathe Sound News. Weather, variable. Rating— 75%. AKRON, O.— Allen Theatre (50), 7 days, 25c-50c, Comedy, Int'l News. Weather, change- able. Rating — 85%. AD TIPS— Exploited the fact that this pic- ture was taken in adjacent territory and that some of the scenes were laid in the neighbor- ing city of Troy. Audience appeal : all classes. —Grand Theatre, Joseph Wallace, Mgr., Albany, N. Y. Unusual romance against historic back- ground mentioned. Used lines to show love beating down parental objection in elemental environment. Appeal. All ages, particularly those who like irrepressable romance. — Allen Theatre, J. B. Allman, Mgr., Akron, O. Godless Girl, The (Pathe) NEW YORK CITY, N. Y. — Cameo Theatre (549), 7 days, 50c-75c, Pathe Sound News, first week of sound installation at house, pic- ture held for second week. Weather, cool and rain. Rating— 150 2/5%. WINSTON-SALEM, N. C— Carolina The- atre (2,600), 3 days, 35c-50c-65c, 4 Vaud. Acts, "Our Gang" Comedy, Fox M'tone, News. Weather, fair. Rating— 80' c ROCHESTER, N. Y.— Regent Theatre (1.- 510), 7 days, 25c-50c, "Back from Abroad" (W. B.), "Noise Annoys" (Par.), News. Weather, clear. Rating— 90%. AD TIPS— Youth angle was played up strong. So was DeMille's personality in pro- ducing the picture. Film was advertised as talkie with plenty of DeMille details. Youth angle play up, made special appeal to high-school students. Did not stress stars names at all. Audience appeal: high school age up and all classes.— Regent Theatre, Martin Dryer, Mgr., Rochester, X. Y. April 13, 19 29 1181 Hearts In Dixie (Fox) HOUSTON. TEX. — Majestic Theatre (2.- 250). 7 days, 15c-25c-60c, 5 Vaud. Acts, /Esop's Fables (Pathe), Serial, Fox M'tone News. Weather, warm and fair. Rating— 100%. MILWAUKEE. WIS C— Wisconsin The- atre (2.902), 7 days,.25c-7Sc. Five Acts Vaud., Fox News. Weather, snow, sleet, rain, un- settled. Rating— 95%. BALTIMORE, MD.— New Theatre 1,600), 6 days. 25c-50c, Fox M'tone, Fox Silent News, "Mind Your Business" (Fox M'tone Short), "Ginger Snaps" (Educ). Weather, mild with some rain. Rating— 70%. SPRINGFIELD, MASS.— Fox Theatre 1 1.- 444), 7 days. 20c-50c, Friendship (M'tone), Royal Hawaiian Singers (M'tone), Mack Sen- nett Skit, Fox News. Weather, cloudy, cold. Rating— 105%. MEMPHIS, TENN.— Loew's Strand The- atre (1,100), 6 days, 15c-40c, M-G-M News, M-G-M comedy. Fair and warm weather. Rating — 85%. BUFFALO, N. Y.— Great Lakes Theatre (3,- 000), 7 days, 65c-85c, Fox M'tone, Fox Silent News. Audience appeal : all ages. Weather, fair and rain. Rating— 100%. AD TIPS — Contrary to the opinion of many, this picture is well received in South. Exploit the unusual theme and treatment, and fact prin- cipals are presented as natural Southern darkies in natural background with no attempt to ex- ploit negro races. Negro melodies and voices may be played up big. Audience appeal : is general, and of course negro section overflowed at every show. — Majestic Theatre, Eddie Bremer, Mgr., Houston, Tex. Exploit this as 100 per cent all talking, singing and dancing. It was a sensation in New York at $2.00 prices. See it here at our regu- lar prices. Quote New York World : "Most delightful entertainment in all New York !" Stress that it has in cast 200 entertainers from the levees and the cotton fields with famous Bill Brew chorus and with Fechit as the comedian. Audience appeal : this has a universal appeal for all people with its pathos, drama and humor and done without taint of prejudice or propa- ganda.— William E. Stump, Mgr., New The- atre, Baltimore, Md. Exploited All Negro cast and great amount of singing by colored chorus. Ads emphasized its being "a musical drama of the south" and also first New England showing of picture. Audience appeal : from high school age up. particularly adults. — Fox Theatre, James Skift- ington, Mgr., Springfield, Mass. Exploit all colored talking picture one of the best ever. — Lawrence P. Straut, Mgr., Great Lakes Theatre, Buffalo, N. Y. Put this over as a singing, dancing, talking picture from the heart of the "blues' country." Audience appeal : general appeal. — Wisconsin Theatre, W. O. James, Mgr., Milwaukee, Wis. Musical score, featuring singing, gives best opportunity for boosting this in south. — Loew's Strand Theatre, Ernest Emerling, City Mgr., Memphis, Tenn. Heart Trouble (F.N.) COLUMBUS, O.— Majestic Theatre (1,- 000), 15c-25c, 7 days, Pathe News, Organ. Weather, fair and warm. Rating— 100% His Captive Woman (F.N.) NEW YORK CITY, N. Y.— Central The- atre (922), $l-$2-$2.S0, 7 days, 2 shows a da v. 3 Sat. & Sun., Vita, .shorts, business based on the first four days after opening. Weather, cool and rain. Reting— 108 1/2%. His Captive Woman — Cont. CLEVELAND, O.— Palace Theatre (3,600), 7 days. 35c-75c, 6 Acts Keith Vaud., "Foot Loose Wimmen" (Par.), Fables, Topics, Re- view, Fox and Par. News. Weather, storm first half, very warm last half. , Rating— 90' ! AD TIPS — Opening of sound policy, and stressed this as an exceptional talking picture ; emphasized quality of sound installation. Audi- ence appeal : for all. — Palace Theatre, Cleve- land, O.. Frank Hines, Mgr. Home Coming (Par.) COLUMBUS, O.— Palace Theatre (3.200), 3 days. 25c-50c. 5 Acts Vaud. Weather, fair and warm. Rating— 90' i AD TIPS — Foreign players, unusual Siberian settings, warfare and romance. Audience ap- peal : all ages and classes. — Palace Theatre, Burns O'Sullivan, Mgr., Columbus, O. Honor Bound (Fox ) WICHITA. KAN.— Kansas Theatre (800), 20c, Comedy. News, Filmtone Non-Syn. Acts. Rating— 95%. AD TIPS — Exploit convict labor system and O'Brien and Taylor. Audience appeal: general. — Kansas Theatre, Mrs. Charles G. Barron, Mgr.. Wichita, Kan. Hunchback Of Notre Dame, The (U.) JOLIET, ILL.— Princess Theatre (960), Comedy, News, 2 davs, 15c-35c. Weather, vari- able. Rating— 90' - AD TIPS — Exploited this picture as greatest of Chaney productions returned here by popular demand. Featured historical background and fact that it was one of great screen attractions of age. Has universal appeal. — Princess The- atre, Patrick McManus, Mgr., Joliet. 111. In Old Arizona (Fox) SALT LAKE CITY. UTAH— Paramount Empress Theatre (1.400). 14 days. 15c-50c, Par. News, Vita. Acts. Weather, unsettled. Rating— 125% (2nd week) AD TIPS — Scenes made in Zion National Park of Southern Utah, and first all talking out-of-doors picture. Audience appeal : all classes. — Paramount Empress Theatre, D. Ed- wards, Mgr., Salt Lake City, Utah. Interference (Par.) ANN ARBOR. MICH. — Wuerth Theatre (77). 7 days, 10c-50c, Three M'tone Acts: Ed- die Cantor. Ruth Etting, Chic Sales, Fox M'tone News. Weather, cool, unsettled. Rating— 108%. AD TIPS — By all means stress particularly greatly increased personality and character brought out in Powell and Brook by giving them voices. They are different people than when playing silents. Brent does well before the mike. Mention dignified English setting hut pepped up with a good crime story in which full talkie and sound play a highly effective part. Also play up fact that this is Paramount's first all talkie. Audience appeal : more for the high class trade. — Wuerth Theatre, Ann Arbor, Mich. Iron Mask, (U.A.) NEW YORK CITY. N. Y. — Rivoli Theatre (2,200). 7 days, 3Sc-50c-75c-85c-$l, selected news reel, Par. shorts, sixth and final week. Weather, cool and rain. Rating— 108 2/5%. TULSA, OKLA.— Ritz Theatre (1,500), 7 days, 35c-50c, News, Talking Unit. Weather fair. Rating— 100%. Iron Mask—Cortt. SAN FRANCISCO, CAL.— California The- atre (2,358), 7 days, 25c-50c, Cartoon Comedy, Par. News, Special Orchestra from "Three Musketeers." Weather, rainy and cold. Rating — 125% (second week) ATLANTA, GA.— Howard Theatre. Weath- er, fair. Rating — 60% ROCHESTER. N. Y.— Rochester Theatre (4,000), 7 days, 35c-60c, four acts, Int'l News. Weather, clear. Rating— 150%. LOS ANGELES, CAL.— Carthav Circle Theatre (1,650), 75c-$1.00-$1.50, Elinor's Or- chestra, M'tone Shorts, M'tone News. Rating— 125 % (4th week) MACON. GA.— Rialto Theatre (900), 6 days, 30c-45c, Units, Fox M'tone News. Fair weather. Rating — 90%. AD TIPS— That it is from "Three Musk- eteers" and is "Doug's Finest Picture." Emphasized that it is exceptionally thrill. Audience appeal : all ages and all classes. — Cali- fornia Theatre, Nat Holt, Mgr., San Fran- cisco, Cal. Spent $3,000 in advertising and felt it was worth it. Left outside hookups and street stunts alone. Confined most of publicity to newspapers, beginning ads full week ahead of time. Stressed the fact that Fairbank's voice can be heard. Stressed also film's sequel to "Three Musketeers" and historical accuracy of both films. Show went over as a Fairbanks show. Audience appeal : all ages and classes. — Rochester Theatre, H. M. Addison, Mgr., Rochester, N. Y. It Can Be Done (U.) MILWAUKEE, WIS.— Alhambra Theatre (2,000), 7 days, 25c-50c, No Presentation, Int'l News. "The Bride's Relations" (Educ), La- emmle Novelty. Weather, snow, sleet, rain, unsettled. Rating — 85% AD TIPS — Use names of Carol and Tryon, who have general appeal and draw well. Also use fact that it is talking picture. Audience ap- peal : the usual theatre patrons. — Alhambra Theatre. Harry Wren, Mgr., Milwaukee, Wis. Jazz Age, The (RKO) UTICA, N. Y.— Gaiety Theatre (1.700), 4 days. 35c, 5 Keith Vaud. Acts. Int'l News. Weather, rain and warm. Rating— 110%. King Of Kings, The (Pathe) NEWPORT NEWS, VA.— Olympic Theatre ( 853, 6 days, 35c-50c, Kinograms. Weather, warm. Rating— 100%. AD TIPS — Picture needs little or no ex- ploitation. Its previous record would have put it over alone, but the number of stars and their roles were emphasized, and the whole pic- ture played up as a great classic of the age. Audience appeal : all classes but children. — Olympic Theatre, E. T. Crall, Mgr., Newport News, Ya. 1182 Motion Picture News Kid Gloves (W.B.) MILWAUKEE, WIS. — Garden Theatre (1,- 200), 7 days, 25c-50c, No Presentation, "A Breeze from the South," Fox News. Weather, snow, sleet, rain, unsettled. Rating— 90% LITTLE ROCK, ARK.— Capitol Theatre (1,400), 3 days, 5 shows a day, 15c-60c. Weath- er, clear. Rating— 100% DALLAS, TEX.— Melba Theatre (1,800), 7 days, 25c-35c-50c, Vita. Act, Flo Lewis "Give Us a Lift," Mai Hallett & Orchestra, Laurel & Hardy "Wrong Again," M'tone News. Weath- er, fair. Rating— 95% AD TIPS — Advertise as Rang war drama. Nagel's name always draws well. Use it in ex- ploitation. Audience appeal : general, with more women in audience than men usually. — Garden Theatre, L. K. Brin, Mgr., Milwaukee, Wis. Exploit Nagel to greatest extent. Billed as picture of Thousand Thrills. Reams of Ro- mance. Avalanche of Adventure. With All Star Talking Cast. Audience appeal : all class- es.— Melba Theatre, Harl A. Wolever, Mgr., Dallas. Tex. Lady Of The Pavements (U.A.) NEW ORLEANS, LA.— Saenger Theatre (4,000), 5 days, 25c-60c, Publix presentation, Fox M'tone News. Weather, fair and hot. Rating— 93%. EVANSVILLE, IND.— Loew's Victory The- atre (2,300), 4 days, 25c-40c-50c, 5 Acts Vaud., M-G-M News, Comedy, Oddities. Weather, warm. Rating— 107%. SPRINGFIELD, MASS.— Bijou Theatre, (1,000), 7 days, 25c-50c, "The Sideshow," Silent Comedy, Int'l News. Weather, cloudy, cold. Rating — 80%. AD TIPS— Exploited picture as Griffith's first talking-singing success with Boyd and Goudal names given prominence. — Saenger The- atre, New Orleans, La. Exploited Velez as whoopee girl of screen Griffith's latest picture. Ads read: "Come make whoopee with Lupe.' Sunday "ad" of- fered elaborate 40-pags booklet handsomely illustrated with stills from picture, to first 200 women attending Monday matinee. Audience appeal : adults, especially to women. — Bijou Theatre, Al Anders, Mgr,. Springfield, Mass. GOD SEAL /Idmissicn /tickets of All Kinds Superior Mechanical Features oHhe NEW A* odd 29 COLD SEAl elude / £ Automatic Ticket Register Corp 721 SEVENTH AVE. NEW YORK CITY / W in /«■•// ycM /»«>v fAc Silent Sen+inef *vi/f Softrquord 1 yov&OX OfflCt fU-crip/s and Speed up <- your *l " it rn- -v t Land Of The Silver Fox (W.B.) SAN ANTONIO, TEX.— Princess Theatre (1,300), 4 days, 25c-35c, Comedy, Int'l News. Weather, fair and warm. Rating— 60% AD TIPS — Feature Rin-Tin-Tin and Cana- dian Mounted Police. Dress lobby with display of north woods scenery, if possible. Film has plenty of thrills. Audience appeal: limited to children and lovers of animals. — Princess The- atre, J. S. McSween, Mgr., San Antonio, Tex. Last Warning, The (U.) TACOMA, WASH.— Pantages Theatre (1,- 500), 4 days, 25c-50c-75c, 5 Acts Vaud., Pathe News. Weather, bad. Rating— 75% VANCOUVER. B. C— Pantages Theatre (1,700), 6 days, 30c-50c, presentation, 5 Vaud. Acts, News. Weather, fair. Rating— 150%. ATLANTIC CITY, N. J.— Earle Theatre, (2,200), 4 days, 25c-50c, 5 Acts Vaud., Or- chestra, Pathe News. Weather, generally fair. Rating— 110%. AD TIPS — Played up mystery angle. Audi- ence appeal : general. — Pantages Theatre, C. D. Miller, Mgr., Tacoma, Wash. Featured the spooks, chills, thrills and mystery. La Plante's name good puller. Audience appeal : general for all classes. — Pan- tages Theatre, Lloyds Pantages, Mgr., Van- couver, B. C. Exploitation as mystery drama with La Plante as attractive star best drawing power. Audience appeal : all ages and classes. — Earle Theatre, Vernon D. Somers, Mgr., Atlantic City, N. J. Leatherneck, The (Pathe) PROVIDENCE, R. I.— Victory Theatre (1,- 600), 7 days, 15c-50c, Pathe Sound News, Ray- mond Griffith Talking Short. Weather, fair and warm. Rating— 90%. BIRMINGHAM, ALA.— Strand Theatre (850), 6 days, 25c-50c, "Ask Dad," Fox M'tone News. Weather, fair. Rating— 95%. SYRACUSE, N. Y.— Keith's Theatre (2,- 600), 4-3 days, 35c-50c, Presentation, 6 Acts RKO Vaud., Pathe News. Weather, fair, rain one day. Rating— 120%. PORTLAND, ORE.— Oriental Theatre, (1,- 600), 7 days, 5 Shows (25c-35c), Frazier Play- ers, Shelley at Wurlitzer. Fair, mild weather. Rating— 100% AD TIPS — Thrilling adventures of marines. 3 weeks' advertising, heavy on street boards, hook-up Marine Corps, war trophies displayed lobby. Universal appeal especially juvenile. — Oriental Theatre, Portland, Ore. Play up as thrilling drama of Marines. Bill human side of life and stress pathos and ro- mance. Audience appeal: general. — Matt Reilly, Mgr., Victory Theatre, Providence, R. I. Exploit story of United States Marines, also Boyd. Audience appeal : general. — B. F. Keith's Theatre, John J. Burns, Mgr., Syracuse, N. Y. Exploited Boyd and Hale in first sound pic- ture and picturcscme story of ever popular marines. Business better than last few weeks. Audience appeal : all ages. — Strand Theatre, C. D. Haug, Mgr., Birmingham, Ala. Letter, The (Par.) NEW YORK CITY, N. Y.— Criterion The- atre (861), $l-$2. 7 days, 2 shows a day. 3 Sat. & Sun., Par. shorts, fourth week. Weather, cool and rain. Rating— 83 1/10%. BUFFALO, N. Y.— Century Theatre (2,700), 7 days, 60c, Fox M'tone, Par., Fox Silent News. Weather, fair and rain. Rating— 130%. Letter, The>—Cont. AD TIPS— Play this great dramatic all talking picture with Eagles as star. Audience appeal : for all ages. — John Carr, Mgr.. Cen- tury Theatre, Buffalo, N Y. Lilac Time (F.JS.) VANCOUVER, B. C— Strand Theatre (1,- 800), 6 days, 25c-50c, Presentation Fancon & Marco "Hotern Hot Idea," Jackie Sounders & Stage Band. Weather, fine. Rating— 100%. AD TIPS — Featured Cooper in greatest air spectical of age. Sweetest love story of this era. Return engagement here was by popular request. Audience appeal : all classes. — Strand Theatre, D. P. DeWees, Mgr.. Vancouver, B. C. Lone Wolfs Daughter, The (Col.) SAN ANTONIO, TEX.— Majestic Theatre (1,700). 7 days, 25c-60c, Fox M'tone. Pathe News, Fables, 5 Acts Vaud. Weather, fair and warm. Rating— 75% AD TIPS— Exploit Lytell; also fact that first reel of film is talkie. Also feature syn- chronization. Title of Lone Wolf good box of- fice attraction. Audience appeal : all classes. — Majestic Theatre, Raymond M. Willie. Mgr., San Antonio, Tex. Love And The Devil (F.IS.) BALTIMORE, MD.— Loew's Valencia The- atre (1,500), 6 days, 25c-35c, M-G-M News, "Whoopee Boy," "Bottles," Bits of the World Over," "Sweetheart of All My Dreams" (Mu- sical Novelty). Weather, mild with some rain. Rating — 687c MEMPHIS, TENN.— Orpheum Theatre (2,- 600), 6 days, 15c-60c, Aesop's Fables, Pathe News, Grantland Rice Sportlight, 5 Acts Vaud. Weather, fair and warm. Rating— 90%. AD TIPS — Exploit Sills supported by Corda in this which they can see and hear. Outline it as : Bachelor, adventurer, lover, he inherited woman from his best friend but had to fight to claim her. Sills and Corda teamed for first time in startling drama of the Continent. Au- dience appeal : to thousands of Sills fans and to those particularly who enjoy intriguing love drama. — Charles Raymond, Gen. Mgr., Loew's Valencia, Baltimore, Md. Milton Sills' personality, unusual nature of love story, courtroom setting and scenes in Venice furnish background for working up much romantic appeal. — New Orpheum The- atre, L. L. Pierce, Mgr., Memphis, Tenn. Love In The Desert (RKO) BALTIMORE, MD.— Rivoli Theatre (1,- 981), 6 days, Fox M'tone, Pathe Sound News, Neal Sisters, Frank Crummit (Vita.), "Broad- way Blues" (Educ. Talkie). Weather, mild, some rain. Rating— 50% AD TIPS — Emphasize as story of souls torn by frenzied passions of Orient with Borden, Beery and Trevor, directed by Melford, creator of "The Shiek." Marvellous dialogue and melodious music. RKO talking picture of drama fierce and impassioned. Romance enchanting as desert night. Audience appeal : to fiapi>crs and young bloods and especially to all who like strong desert romance of "The Shiek" type but with different twist. — Frank Price, Jr.. Mgr., Rivoli Theatre, Baltimore, Md. Lucky Boy (T.-S.) COLUMBUS. O.— Broad Theatre (3.000), 25c-50c, 7 days, Sound Shorts, Fox M'tone N'ews. W eather, fair and warm. Rating— 100% April 13 , 19 29 1183 Lucky Boy — Cont. OMAHA, NEB. — World Theatre (2,500) 7 days, 25c-60c, 5 Acts, Pantages Vaud., Fox News. Weather, rain. Rating— 90%. AD TIPS — Use Jessel's name freely. Viola Brothers Shore may have a following, too. Au- dience appeal : all a^es, all classes, especially women— C. H. Weidner, Mgr., Broad The- atre, Columbus, O. Used George Jessel's name and adver- tised him widely as original "Jazz Singer" on Broadway. Audience appeal : general. — World Theatre, Ralph Goldberg, Mgr., Omaha, Neb. Magnificent Flirt, The (Par.) EVANSVILLE, IND.— Alhambra Theatre (600), 2 days, Pathe News, Comedy. Weather, warm. Rating— 105% Man-Made Woman (Pathe) WICHITA, KAN.— Orpheum Theatre (1.- 700), 25c-40c, Loie Bridge Co., Tab Shows, News, Comedy. Rating— 116%. AD TIPS— Exploited Warner and Joy in story of how lover got husband to take his wife back. Audience appeal: limited to Warner and Joy fans, and side-walk trade of general character, no clientele drawing power — H. E. Jameyson, Publisher Director, Orpheum The- atre, Wichita, Kan. Man, Woman, Wife (U.) DALLAS, TEX. — Capitol Theatre (1.044), 7 days, 15c-25c-35c, Int'l News. Weather, fair. Rating— 105% (double feature) AD TIPS — Exploited Kerry and Stark to- gether with Nixon and Harlan in thrilling drama and a tender romance-story founded on fear. Audience appeal of both : all classes. — Capitol Theatre, Ray Stinnett, Mgr.. Dallas, Tex. Masks Of The Devil (M-G-M) SALT LAKE CITY-, UTAH— Pantages Theatre (2,500), 7 days, 15c-75c, Vaud., M-G- M News. Weather, unsettled. Rating— 125%. AD TIPS — Exploited, setting, star, cast and unusual romantic appeal. Audience appeal : all classes, exceptionally adult. — Pantages Theatre, Grant Pemberton, Mgr., Salt Lake City, Utah. Melody Of Love (U.) ATLANTIC CITY, N. J.— Royal Theatre (785). 4 days. 20c-25c, 2 Vita. Acts, M'tone News. Weather, generally fair. Rating— 115% Michigan Kid, The (V.) TULSA, OKL.,— Orpheum Theatre (2,000), 7 days, 60c-75c, 5 Orpheum Interstate Acts. Weather, fair. Rating— 90% Midnight Taxi, The (W.B.) OKLAHOMA CITY, OKLA.— Rilato The- atre (1,000), 15c-25c, 3 days. Rating— 75% Napoleon (M-G-M) OTTAWA, ONT. — Fern Theatrt (750), 3 days, 10c-2Sc, "What Every I ceman Knows," Eagle of the Night" (Serial). Weather, mild and rain. Rating— 80% AD TIPS— Good attraction for school hol- iday period. History in popular form. Audi- ence appeal : juveniles and men— Fern Theatre, C. Robertson, Mgr., Ottawa, Out. Napoleon's Barber (Fox) TULSA, OKLA.— Rialto Theatre, (1,200), 3 days, 35c-50c, News, Fables, 2 Stage Acts. Weather, fair. Rating— 80% (double feature) Naughty Baby (F.N.) BIRMINGHAM, ALA.— Ritz Theatre (1,- 800), 6 days, 25c-35c-60c, RKO Vaud., M'tone News. Weather, fair. Rating— 95% Noah's Ark (W.B.) NEW YORK CITY. N. Y.— Winter Garden (1,492), 7 days, $l-$2, 2 shows a clay, 3 Sat. & Sun..- Vita, shorts, fourth week. Weather, cool and rain. Ratig— 77 9/10% Ned McCobb's Daughter (Pathe) LOUISVILLE, KY.— Rialto Theatre (3,- 000). 3 days, 30c-50c, 5 Acts RKO Vaud., Pathe's Review, Pathe News. Weather, fair and warm. Rating— 70% AD TIPS — Advertised as stirring drama with Rich and Armstrong doing best work of careers. Strong suspense elements. Audience appeal : mature. — Rialto Theatre, J. H. Boswell, Mgr., Louisville, Ky. New Year's Eve (Fox ) MILWAUKEE, WIS.— Merrill Theatre (1,- 167), 7 days, 25c-50c, No Presentation, "Waltz- ing Around" (Fox), Fox News. Weather, snow, sleet, rain, unsettled. Rating— 70'; AD TIPS — Exploit as underworld drama and romance. Audience appeal : usual theatre patrons. — Merrill Theatre, William E. Mick, Mgr., Milwaukee, Wis. Noisy Neighbors (Pathe ) NEW ORLEANS, LA.— Orpheum Theatre (2,200), 7 days, 25c-50c, 5 Acts Vaud., ^Isop's Fable (Pathe), Fox M'tone News. Weather, fair and hot. Rating— 85% OTTAWA, ONT. B. F. Keith's Theatre (2,596), 6 days, 15c- 60c, 5 Vaud. Acts, Aesop's Fables, Pathe Weekly. Weather, mild with rain. Rating— 75%. LOUISVILLE, KY.— Rialto Theatre (3,- 000), 4 days, 30c-50c, Pathe Review, 5 Acts RKO Vaud., Pathe News. Weather, fair and warm. Rating— 65% AD TIPS — This made appropriate attraction following Lent. It will tickle children and fairly amusing to adults. Quillan Family worth a mention. Call it a comedy and nothing else. Audience appeal : children and male adults. — B. F. Keith's, 1. M. Franklin, Mgr., Ottawa, Out. Comedy angle played up in advertisements and fact that this was Roberts' last picture. Audience appeal : general. — Rialto Theatre, J. H. Boswell, Mgr., Louisville, Ky. On Trial (W.B.) JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c50c, Orchestra, Stage Show, Fables, M-G-M Comedy, "Wrong Again," Pathe News. Weather, clear and warm. Rating— 90% AD TIPS— Exploit as 100 per cent all-talk- ing picture with cast of great stars. Feature fact that action takes place in courtroom with all details carried out to such an extent that it seems to be- real murder trial. Has universal appeal. — Rialto Theatre, Roy Rogan, Mgr., Joliet, 111. Poiver ( Pathe ) ANN ARBOR, MICH.— Majestic Theatre (1,050;, 3 days, 10c-50c, "That's My Wife" (M- G-M), Pathecolor film, Pathe Review. Par. News. Weather, warm, unsettled. Rating— 50% AD TIPS— Stress fact that this is a typical Boyd he-man picture with lots of action and plenty of exciting scenes. Ask them if they re- member and were thrilled by Lloyd's "High and Dizzy"? Then point out that this has got all the "suspense" high above the city sidewalks, plus a dandy comedy-drama plot. Audience ap- peal : general. — Majestic Tkeatre, Ann Arbor, Mich. Queen Of Night Clubs (W.B.) TROY. X. Y.— Lincoln Theatre (1,000). 7 days, 25c-35c, 1 Vita. Act, Comedy, News. Weather, variable. Rating— 90% AD TIPS — Featured Guinan heavily as most talked about hostess in world and that this pic- ture was her first talkie and would give resi- dents of Troy a look-in on night clubs of N. Y. Audience appeal : all classes. — Lincoln Theatre, Ben Stern, Mgr., Troy, N. Y. Rainbow, The (T.-S.) PROVIDENCE, R. I.— Strand Theatre (2,- 200), 7 days, 15c-50c, News. Weather, fair and warm. Rating — 95% (double feature) Redeeming Sin, The (W.B.) CANTON, O.— Strand Theatre (750). 7 days, 25c-40c, Pathe Sound News, All-talking Sennett comedy, Cartoon with Sound. Rating— 110% AD TIPS — "Was she saint or sinner?" reads ad, then going into partial synopsis of story. Go strong on fact that picture is Vita. Talking Feature and make use of names of Nagel and Costello. Audience appeal : adult, with strong feminine appeal. — Strand Theatre, Canton, O., Joe Calla, Mgr. Red Hot Speed (V.) ALBANY, N. Y.— Grand Theatre (1,800), 3 days, 25c-75c, L'nit Yaude, Pathe Sound News. Weather, fair and rainy. Rating— 90' - LOUISVILLE, KY.— Alamo Theatre (950), 7 days, 20c-3()c-40c, 3 Sound Acts, Fox M'tone News. Weather, fair and warm. Rating— 85% AD TIPS— Advised theatregoers that this was Denny's funniest comedy and also featured Day as co-star. Audience appeal : all classes. — Grand Theatre, Joseph Wallace, Mgr., Al- bany, N. Y. I r TALKING PICTURE! COLUMBIA' pieruHES >THE DONOVAN AFFAI R" A MYSTERY PICTUR-t- WITH A THOUSAND TH HILLS! 1184 Motion Picture Ar e iv s Red Hot Speed — Cont. Play up very prominently fact that this is Denny's first talking picture. It has a new type story and plenty of fast moving action. Can promise anything to Denny fans. Audience ap- peal : general. — Alamo Theatre, John Blunk, Mgr., Louisville, Ky. Redskin (Par.) NEW ORLEANS, LA.— Tudor Theatre (1.- 000), 7 days, 15c-50c, 4 Acts Vita. Vaud., Fox M'tone News. Weather, fair and hot. Rating— 115% JOLIET, ILL.— Rialto Theatre (2.300), 3 days, 35c-S0c, 2 Acts, Orchestra, "The Old Barn" (Educ), Pathe Sound News, Paramount News. Weather, warm and variable. Rating— 100% AD TIPS — This picture is a sure fire hit when exploited from the angle that it is first sound film in colors. Dix' name used in big type in ads also helps out. Scenic and Sound makes catch phrase. — Tudor Theatre, New Or- leans. Exploit as the first to combine the magic of Technicolor with sound and singing features. Feature Dix as having role of college-bred In- dian trying to dispel ignorance from his people. Bill this film as great Indian romance with technicolor showing the Indian as he is. Has appeal for everyone. — Rialto Theatre, Roy Ro- gan, Mgr., Joliet, 111. Red Wine (U.) BIRMINGHAM, ALA. — Trianon Theatre (650), 6 days, 15c-35c, "Collegians" (silent), Fox News. Weather, fair. , Rating— 98% AD TIPS — Exploited Nagel (local favorite), as star and comedy as modern life plus. Audi- ence appeal : high school age and over. — Tri- anon Theatre, George Steele, Mgr., Birming- ham, Ala. Rescue, The (U.A.) OKLAHOMA CITY, OKLA.— Criterion Theatre (1,700), 10c-3Sc-50c-75c. Fair weather. Rating— 100% Rescue, The — Cont. AD TIPS — Stress popularity of story and sea adventure. Appeal : all ages and classes. — Criterion Theatre, Oklahoma City, Okla. Sal Of Singapore (Pathe) MACON, GA.— Capitol Theatre (1,000), 2 days, 25c-50c, Comedy, News. Weather, fair. Rating— 100% AD TIPS — Play up adventure and romance in tropical settings; appeals particularly to high school and college ages. — Robert Mann, Mgr., Capitol Theatre, Macon, Ga. Saturday's Children (F.N.) SAN FRANCISCO, CAL.— Granada The- atre (2,900), 2Sc-S0c, Publix Presentation, Sing- er's Midgets, Comedy, "False Alarm," Fox News. Weather, rainy and cold. Rating— 125% WICHITA. KANS.— Miller Theatre < 1.- 987), 3 days, 25c-50c, Orchestra, "Our Gang" Comedy, "School Begins," News. Rating— 99% AD TIPS — Exploited with such phrases as: "Corinne Griffith in another Classified — "All about the H. C. L. (High Cost of Love)." Also fact that it is screen version of Pulitzer prize play. Audience appeal : Griffith fans and also general public, all ages and classes. — H. E. Jameyson, Pub. Director, Miller Theatre, Wich- ita, Kans. Scarlet Seas (F.N.) MINNEAPOLIS, MINN.— Lyric Theatre (1.238), 15c-25c-35c, 2 Vita. Shorts, M'tone News. Weather, fair. Rating— 125% NEW HAVEN, CONN.— Olympia Theatre (2,000), 7 days, 50c-60c-75c, Publix Revue, News, Shorts. Rating— 110% AD TIPS — Barthelmess played up heavily as hard-hearted hero who finds his soul and the undying love of a woman at the same time. Compson given secondary billing. Action and Scarlet Seas— Cont. romance of a sailor voyaging through Life's Scarlet Seas. This goes big here, the crowd eats up the reckless, passionate love stuff. Audi- ence appeal : adult. — E. C. Prinsen, Mgr., Lyric Theatre, Minneapolis, Minn. Shady Lady, The (Pathe) JOLIET. ILL.— Princess Theatre (960), 1 day, 15c-35c, Comedy, News. Weather, vari- able. Rating— 90% TAMPA. FLA.— Strand Theatre (800), 4 days, 15c-35c-40c, Comedy, Int'l News. Weath- er, fair and warm. Rating— 80% AD TIPS — Appeal to those who like under- world pictures. Play up the star and cast. Adult audiences. — Edwin Adler, Mgr., Strand Theatre, Tampa, Fla. Exploited Haver as having new role that of girl accused of crime. Featured scenes of Ha- vana underworld. Has appeal for young per- sons.— Princess Theatre, Patrick McManus, Mgr., Joliet, 111. Shakedown, The (U.) TOLEDO. O.— State Theatre (2,000). 15c- 35c-50c, M'tone News, Sound Song Act, Com- edy, Sound Cartoon. Rating — 75% MEMPHIS, TENN.— Pantages Theatre (1,- 900), 6 days, 15c-50c, Pathe News, 5 Acts Vaud. Weather, fair and warm. Rating— 90% AD TIPS — Exploited crook angle, with em- phasis that leading parts were taken by Murray and Little Jackie Hanlon. Audience appeal : general. — State Theatre, George Kreutz, Mgr., Toledo, O. Ship Comes In, A (Pathe) WICHITA, KAN.— Orpheum Theatre ( 1.- 700), 25c-40c, Loie Bridge & Co., Tab Shows, News, Comedy. Rating— 106% THE COUNTRY'S GREATEST CIRCUITS HAVE BOOKED "THE DONOVA CAST— MAKE THIS COLUMBIA PRODUCTION THE GREATES OWEN DAVIS Author FRANK It. CAPRA Director JACK HOLT as Inspector Killian DOROTHY REV1ER as Jean Rankin April 13, 19 29 1185 Ship Comes In, A — Cont. AD TIPS— Exploited Schildkraut in a grip- ping story of the life of a Russian immigrant. Also Louise Dresser, of "Mother Knows Best" fame. Audience appeal : all ages and classes. — H. E. Jameyson, Pub. Director, Orpheum The- atre, Wichita, Kan. Shopworn Angel, The (Par.) OTTAWA, ONT.— Regent Theatre (1,- 225). 6 days, 25c-60c,Metro M'tone Revue, M'tone News, Orchestra. Weather, mild with rain. Rating— 957c AD TIPS — Colorful romance of Broadway chorus lady and soldier boy with portrayal by Carroll that is wistful. Some would like to hear her sing. Reference to chorus rehearsal scenes won't do any harm ; ignore sad ending. Audience appeal : adults. — Regent Theatre, T. R. Tubman, Mgr., Ottawa, Out. Exploited talking sequences and Cooper with Carroll in leading roles. Also good boy and naughty girl who found love and ? Did they lose it ? Audience appeal : general, all ages and classes. — J. C. Hartman, Mgr., Nomar Theatre, Wichita, Kans. Show Folks (Pathe) ATLANTIC CITY, N. J.— Earle Theatre (2,200), 3 days, 25c-50c, 5 Vaud. Acts, Orches- tra, Pathe News. Weather, generally fair. Rating— 110% AD TIPS — Exploit Quillan and Basquette for good performance and dialogue. Play up inter- esting back-stage drama. Audience appeal : all ages and classes. — Earle Theatre, Vernon D. Sotners, Mgr., Atlantic City, N. J. Show Girl, The (F.IS.) VANCOUVER, B. C— Capitol Theatre (2,- 400), 6 days, 25c-65c, Presentation, "Miss In- formation," Fox M'tone News, Stage Band. Weather, fine. Rating— 987 Show Girl, The — Cont. AD TIPS — Exploited sparkling humor of McEvoy's best seller. Oozing with midnight to morning life in Broadway's hottest night clubs. Revealing intimate dressing room and parlor se- crets of a hotsy-totsy show queen. Audience appeal : younger set. — Capitol Theatre, Lloyd Dearth, Mgr., Vancouver, B. C. Shoiv People (M-G-M) WICHITA, KAN.— Miller Theatre (1,987), 3 days, 25c-50c, Orchestra, Comedy, News. Rating— 94% AD TIPS — Exploited Davies in "novel and unique comedy with Hollywood's greatest stars as extras." Also Haines, and inside of the pic- ture' making game. Audience appeal : all ages and classes. — H. E. Jameyson, Pub. Director, Miller Theatre, Wichita, Kan. Sim ha ( Capitol ) SAN FRANCISCO. CAE— St. Francis Theatre (1.430), 7 days, 25c-50c, "A Bird in the Hand" (Par.), Kinograms. Brombilla's Concert (Stolen Sketches). Weather, rainy and cold. Rating— 125% BALTIMORE, MD.— Little Theatre (267), 6 days, 35c-50c, Paramount News, Goofytone News (burlesque), Aesop's Fables. Weather, mild, with some rain. Rating — 1307 (second week) AD TIPS — Emphasized that picture "Actu- ally made in African jungles. Naked savages battle with beasts. Lions and tigers trapping their prey! It's all real — real — real!" Also that this picture is "a fitting successor to the cele- brated 'Chang.' " Audience appeal : all classes and ages but mostly the youths. — St. Francis Theatre, San Francisco, Cal. Sin Sister, The (Fox) DALLAS, TEX.— Majestic Theatre (2,680), 7 days, 25c-35c-60c, Interstate Vaud., M'tone News, Fable. Weather, fair. Rating— 957 Sin Sister, The — Cont. AD TIPS — Exploited Carroll who is best draw of the picture. Billed as a dramatic ro- mance of the far north. Audience appeal : all classes. — Majestic Theatre, Sid Henry, Mgr., Dallas, Tex. Singing Fool, The (W.B.) NEW YORK CITY, N. Y.— Harris Theatre (1,200), 7 days, $l-$2, 2 shows a day, 3 Sat. 6 Sun., Vita, shorts, thirtieth week. Weather, col and rain. , Rating— 70%. Sins Of Fathers (Par.) CANTON, O.— Valentine Theatre (850), 3 days, 15c-25c, Pathe News, Comedy. No stage presentation. Rating — 85% SCHENECTADY, N. Y.— Proctor's Theatre (3.000), 4 days, 25c-35c-50c, 5 Acts Vaud., Pathe News. Rating— 11 0% Exploit great Jannings in another of the great human characterizations that have made him famous. The bootleg angle may or not be good according to local sentiment. — Proctor's The- atre, Schenectady, N. Y. Sonny Boy (W.B.) OKLAHOMA CITY, OKLA.— Capitol The- atre (1,100), 25c-50c, 7 days, Fox M'tone. Weather, fair. Rating— 150' i TACOMA. WASH.— Blue Mouse Theatre (601). 7 days, 25c50c, 6 All-talking Shorts, Pathe Review. Weather, bad. Rating— 1157c TOLEDO, O.— Vita Temple Theatre (1,200), 7 davs, 25c-35c-65c, M'tone News, 2 Vita. Acts, Color Reel. Rating— 90' i MILWAUKEE, WIS.— Majestic. Theatre (1.500), 7 days, 25c-50c. No Presentation, Lau- rel & Hardy Comedy, M-G-M News. Weather, snow, sleet, rain, unsettled. Rating— 1407o FFAIR" BECAUSE ITS GREAT AUTHOR — GREAT DIRECTOR— GREAT LL-TALKING MYSTERY DRAMA EVER CREATED! AGNES AYRES as Lydia Rankin WILLIAM COLLIER, Jr. as Darid Cornish FRED KELSEY as Detective Carney WHEELER OAKMAN as Porter Adv.. 1186 .1/ o t i o n Pictu r e N eivs Sonny Boy — Cont. BALTIMORE, MD.— Warner's Metropoli- tan Theatre (1,500), 6 days, 15c-50c, Kinograms, Bobby Falson, Sammy Cohen, Original Hill Brothers (Vita. Shorts). Weather, mild with some rain. Rating— 100% ROCHESTER, N. Y.— Fay's Theatre (L- 250), 7 days, 25c-50c, "The Beau Brummels" (W. B.), "Friendship" (Fox), "Hold That Monkey" (Educ), Fox M'tone News. Weath- er, clear. Rating— 100% SALT LAKE CITY, UTAH.— Capitol The- atre (2,000), 7 days, 15c-60c, Fanchon & Mar- co's Stage Presentation, "Waltz Idea," Par. News. Weather, unsettled. Rating— 110% NEW HAVEN, CONN.— Roger Sherman Theatre (2,200), 7 days, 50c-60c-75c, Vita., Comedy, Stage Show. Rating— 115% PORTLAND, ORE.— Music Box Theatre (1,837), 7 days, 25c-50c, Para. All-Talking Comedy, "Music Hath Harms," Fox News, Vita. Acts. Weather, fair, mild. Rating— 100% AD TIPS — Davey Lee pulls them in; use his name and picture wherever possible. Stress fact that he talks. Audience appeal : general, with large percentage of children. — Majestic The- atre, Herbert Israel, Mgr., Milwaukee, Wis. Exploited Davey Lee and his success in "The Singing Fool." Lee's personal appearance in trailer announcement previous week did much to pull back those who heard him then. Audi- ence appeal : general. — Vita-Temple, Jack O'Connell, Mgr., Toledo, O. Emphasize that he sings, he talks, he charms, he'll make you laugh and cry and then say : See and hear Davey Lee in "Sonny Boy," with Bronson and Horton. Tell them Davey will steal your heart again in "Sonny Boy" as he did with Al Jolson in "The Singing Fool." Vitaphone Symphony Orchestra, 110 pieces. Au- dience appeal : to everyone, big and little. Davey Lee has faculty of charming all, he is far greater than Coogan was at the height of his career. — C. S. Langue, Mgr., Warners' Metropoltan Theatre, Baltimore, Md. Good business without exploitation. Lee, clever child, good for extra week. Audience ap- peal: general, especially parents; very satisfac- tory.— Music Box Theatre, Andrew Saso, Mgr., Portland, Ore. Exploited the fact of eight leading stars, with only three with new voices to the screen ; Vita, attraction, comedy drama. Audience appeal : all ages and classes. — Capitol Theatre, George F. Carpenter, Mgr., Salt Lake City, Utah. Linked film with "Singing Fool" which went over big here few months ago. Stressed Lee as greatest film find in years and reminded public of his appearance in "Singing Fool." In ads, stressed necessity of attending matinees to avoid crowds. Audience appeal : all ages and classes. — Fay's Theatre, Arch McCallum, Mgr., Rochester, N. Y. Speakeasy (Fox ) CLEVELAND, O.— Hippodrome (4,500), 7 days, 25c-50c, "Friendship" (Fox), "Whirls and Girls" (Educ), Fox News. Weather, storm first half, very warm last half. Rating— 130% SAN FRANCISCO, CAL.— Loew's Warfield Theatre (2,671), 7 days, 35c-65c, Fanchon- Marco Idea, "Fantasma," Presentation, Fox M'tone News, Peabody, Special Organist. Weather, rain and cold. Rating— 140% LOS ANGELES, CAL.— Criterion Theatre (1,652), 35c-50c-65c, Creatore Symphony, Chris- tie Talkie Comedy, "Post Mortems," Clark-Mc- Cullough M'tone. Rating— 175% Speakeasy — Cont. PORTLAND, ORE.— Fox Broadway The- atre (1,912), 7 days, 25c-60c, Fox News, Fan- chon & Marco "Gobs of Joy," Georgie Stoll, Violinist M. O. Rating— 95% NEW HAVEN, CONN.— Fox-Poli Theatre (3,000), 7 days, 60c-90c, Vaud. Rating— 130% AD TIPS— Advertised as "Best Yet All- Talking." Organist and presentation act with cuts, played up. Audience appeal : all classes. — Loew's Warfield Theatre, Dick Spier, Mgr., San Francisco, Cal. Advertised and played up heart of New York, Madison Square Garden — heavy on Easter Gift idea. Appeal general, brought up March fig- ures.— Fox Broadway Theatre, Floyd Maxwell, Mgr., Portland, Ore. Advertised with the phrase "Hear New York Talk." Also emphasized the records broken at the Roxy. Audience appeal : for all who like melodrama. — Hippodrome Theatre, Cleveland, O., Win. Watson, Mgr. Spieler, The (Pathe) LOUISVILLE, KY.— Mary Anderson The- atre (1,376), 7 days, 35c-50c, Two Sound Acts, Pathe Sound News. Weather, fair and warm. Rating — 75% AD TIPS — Just another carnival melodrama with several good scenes. Kohler does best work as menace in piece. Hale and Adoree have box office attraction. Audience appeal : limited to younger, less mature intelligence. — Mary Anderson Theatre, A. B. McCoy, Mgr., Louis- ville, Ky. Stark Mad (W.B.) GRAND RAPIDS, MICH.— Regent The- atre (1,850), 7 days, 35c-S0c, Vita. Shorts, M'tone News. Weather, warm, rainy. Rating— 90% AD TIPS — Stress all talking, Warner and Fazenda. Audience appeal : from high school age and up. — Regent Theatre, Frank Kleaver, Mgr., Grand Rapids, Mich. Stolen Kisses (W.B.) DES MOINES, IA.— Weather, warm, Strand Theatre (1,096), 20c-30c, "Now and Then" (Par.), Par. News. Rating— 90% AD TIPS— The fact that this is a talking picture was exploited above the fact that it is a star picture for McAvoy, who does very nicely, but does not register full strength here. — George Watson, Mgr., Strand Theatre, Des Moines, la. Strange Cargo (Pathe ) NORFOLK, VA.— Granby Theatre (900), 6 days, 25c-35c-50c, Vita. Acts, William Dema- rest, Jess Stafford and Orchestra, Archie Gott- ler, Sennett Comedy, News. Weather, fair and warm. Rating— 70% AD TIPS — Featured masterpiece of mystery with large cast of celebrated stage and screen stars, in unusual setting on yacht at sea. — Granby Theatre, Norfolk, Ya. Strong Boy (Fox) NEW YORK CITY, N. Y.— Roxy Theatre (6,205), 7 days, 50c-75c-$l-$1.50, Fox M'tone, effective Roxy stage show put the picture over. Weather, cool and rain. Rating— 112 1/2%. Syncopation (RKO) KANSAS CITY, MO.— Mainstreet Theatre (3,067), 7 days, 35c-60c, Master Ceremony Presentation, Pathe News. Weather, fair. Rating — 95% Syncopation — Cont. BALTIMORE, MD.— Weather, mild with some rain, Keith's Theatre (3,016), 6 days, 25c-65c, Int'L, Fox M'tone News, 5 acts RKO Vaud., with Trixie Friganza and Karyl Nor- man as headliners, Comedy. Rating— 120% SALT LAKE CITY. UTAH— Granada Theatre (2,600), 7 days, 15c-50c, Gus Edwards' Colored Revue. Weather, unsettled. Rating— 110% UTICA, N. Y. — Avon Theatre (1,600), 7 days, 40c, 2 Vita. Acts. Fox M'tone News. Weather, rain and warm. Rating— 100% AD TIPS — Musical notes plastered all over newspaper advertising, which included the sketch of a "red-hot" jazz band. The fact that the picture was a 100 per cent talkie also was featured. Audience appeal : all ages and classes. — Mainstreet Theatre, Kansas City, Mo., Lawrence Lehman, Mgr. Exploit as all jingles! All jazz! All joy! 100 per cent all talking, all singing, all playing, mammoth screen extravaganza, Waring's Penn- sylvanians in "Syncopation." The first great jazz revue of the talking screen. Drama — ris- ing on wings of golden melody ! With Dow- ney, Bennett, Watson and Perkins. New tunes, new songs, new dances, created by the world's foremost artists and made part of an entranc- ing story of the cabarets. Audience appeal : to all who like good music and good acting in a talking picture with a dramatic comedy. — Keith Theatre, J. Lawrence Schanberger, Mgr., Baltimore, Md. Exploited fact that it is full of color, charm and heart interest as well as being a brilliant and romantic musical extravaganza. Audience appeal : all classes. — Granada Theatre, Dave Schayer, Mgr., Salt Lake City, Utah. Synthetic Sin (F.N.) PROVIDENCE, R. I.— Majestic Theatre (2,400), 7 days, 15c-50c, Fox M'tone News, Royal Filipino Band on Vita. Weather, fair and warm. Rating — 95% (double feature) AD TIPS — Exploit as another whoopee story from "Flaming Youth" girl. Also play up comedy angle and fact that Colleen appears at her best. Mention Moreno as "great lover." And ience appeal : all classes. — Sol Brauning, Mgr., Majestic Theatre, Providence, R. I. Tenderloin (W.B.) NEWPORT NEWS, VA.— Rialto Theatre (873), 6 days, 35c-50c, comedy, Par. News. Weather, warm. Rating— 120% AD TIPS — Picture drew tremendous crowds here because it was the talkie to play Newport News. Dolores Costello also has large local following. Audience appeal : general. — Rialto, E. T. Crall, Mgr., Newport News, Va. Terror, The (W.B.) EVANS VILLE, IND.— New Grand Theatre (1,125), 7 days, 35c-60c, 2 Talkie Acts, Fox M'tone News. Weather, warm. Rating— 847o COLUMBUS, O.— Grand Theatre (1,200), 7 days, 25c-50c, Vita. Shorts, Fox M'tone. News. Weather, warm and fair. Rating— 125% AD TIPS — Stress mystery thrillers and cash in on fad for mysteries. Also play up all- talking angle. Audience appeal : all ages and all classes. — Grand Theatre, Earl W. Pepper, Mgr., Columbus, O. Tide Of Empire (M-G-M) LITTLE ROCK, ARK.— Capitol Theatre (1,400), 3 days, 15c-60c. Weather, clear. Rating— 100%. April 13, 1929 Tide Of Empire — Cont. NEW HAVEN, CONN. — Bijou Theatre (1,528), 7 days, 50c-75c, Fox M'tone, .Esop's Fables, News, stage band. Rating— 60% AD TIPS — Exploited as a combination of thrills, romance and adventure. Billed it as a screen adaptation of* Kyne's great novel. Fea- tured hundreds of thrills dealing with struggle for gold, a horse race and outlaws. Has appeal for almost everyone. — Princess Theatre. Pat- rick McManus, Mgr., Joliet, 111. Toilers, The (T.-S.) WINSTON-SALEM, N. C— Auditorium Theatre (1,600), 2 days. 35c-50c, 2 acts Vad., "Racing Blood" series (RKO), Pathe News. Weather, fair. Rating— 60% Trial of Mary Dugan (M-G-M) NEW YORK CITY, N. Y.— Embassy The- atre (596), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun, M-G-M shorts, 2nd week. Weather, •cool and rain. Rating— 151 4/5%. True Heaven (Fox) PROVIDENCE, R. I.— Majestic Theatre (2,- 400), 7 days, 15c-50c, Fox M'tone, Royal Fili- pino Band (Vita.). Weather, fair and warm. Rating — 95% (double feature) TAMPA, FLA.— Strand Theatre (800), 3 days, 15c-35c-40c, Comedy, Int'I News. Weath- er, fair and warm. Rating— 95% UTICA, N. Y. — Olympic Theatre (1,300), 4 days, 35c, Comedy, Fox News. Weather, rain and warm. True Heaven — Cont. Rating— 80% AD TIPS — While this is war story, there is not too much of it, and you can assure your patrons of mighty interesting love story, with very good acting by principals. Good for all classes. — Edwin Adler, Mgr., Strand Theatre, Tampa, Fla. Two Lovers (M-G-M) ANN ARBOR, MICH.— Majestic Theatre (1.050), 4 days, 10c-50c, "Running Ragged," Aesop's Fables, Par. News. Weather, cold, rain. Rating— 45% AD TIPS — An opportunity to stress some- thing for several classes of patronage. In the first place there is a love story that will thrill the younger set. Play it up, for Colman and Banky really present a beautiful lovers' tale. Then hit the more high grade patron with ex- ploitation on the historical settings and plot. Critical historians here were satisfied for the most part. F-'nally old and young will like the high adventure and action woven throughout the play. — Majestic Theatre, Ann Arbor, Mich. Weary River (F.IS.) AKRON. O— Strand Theatre 1,200), 7 days, 25c-50c, "Whirls and Girls," Par. News. Weather, changeable. Rating— 200% DES MOINES, IA.— Des Moines Theatre (1,600). 25c-50c, 7 days, Vita. Act, Par News. Weather, warm. Rating— 110% WINSTON-SALEM, N. C— Auditorium Theatre (1,600). 4 days. 35c-50c, "The Toy Shop" (T.-S.), Pathe News. Weather, fair. Rating— 100% 1187 Weary River — Cont. SYRACUSE, N. Y.— Strand Theatre (1,- 700), 7 days, 25c-40c, 2 Vita. Acts, Orchestra, Fox M'tone News. Weather, Fair, one day rain. Rating— 150% WICHITA, KANS.— Palace Theatre (1,- 481), 7 days, 25c-50c, Talking Shorts, Ben Bernie, Fox M'tone News. Weather, Fair. Rating— 97% DALLAS, TEX.— Old Mill Theatre (1,400), 7 days, 20c-25c-35c, Vita. Acts, Dave Dryer, Frances Shelby, Pathe News. Weather, Fair. Rating— 110% AD TIPS — Exploit Barthelmess singing and playing "Weary River." Also play up as his first talkie. Audience appeal : general. — Strand Theatre, Walter McDowell, Mgr., Syracuse, N. Y. Used name of Barthelmess prominently in all advertising. Pointed out that in this picture "Weary River," the song, attained its popularity. Fact that it is romance of boy who came back by broadcasting from radio prison, is good. Be- cause of stories circulated that Barthelmess did not sing, there was no direct statement that he sings in ads, although audience urged to hear his voice for first time. Appeal : all classes and ages. — Strand Theatre, Ray Brown, Mgr., Ak- ron, O. Barthelmess' singing and the star's popularity were used to put this feature on. It was also tied up with church associations. The picture was an attraction for every type of audience. — Lionel Wasson, Mgr., Des Moines Theatre, Des Moines, Iowa. Exploited Barthelmess singing "Weary River" and the fact that the picture is First National-Vitaphone's first all-talking triumph. Audience appeal : general. — H. E. Jameyson, Pub. Director, Palace Theatre, Wichita, Kans. Exploited Barthelmess as high light. Sing- ing— Talking — Playing — His Way Deeper Into Your Heart, was the triple description offered SUPERTONE The REAL Tone of the REEL Voice Selected by WM. WRIGLEY, Jr., for His New TWO MILLION DOLLAR THEATRE at Catalina Island WHY NOT GIVE YOUR PATRONS The BEST SYNCHRONIZED DISC REPRODUCER THAT IS INTERCHANGEABLE 33 1/3 R. P. M. to 80 R. P. M. Bv Just a Touch A YEAR TO PAY! ,450°° Terms $725.00 Down $14.63 a Week For Houses Up to 1000 Seats (Graduating Scale for Larger Houses) IMMEDIATE DELIVERY dealerswanted SUPERTONE REPRODUCER CO., Inc. Write, Wire or Phone, Holly 5156 FRANK M. SANFORD, Pres. Ernest E. Van Pelt, Gen. Sales Mgr. 6276 Hollywood Blvd., Hollywood 1188 Motion Picture News Weary River — Cont. of Barthelmess. The picture was also billed as his supreme triumph and, by far, his most ap- pealing role, and the greatest picture of his career. The name of Compson was also played up. Audience appeal: all classes. — Old Mill Theatre, Al. R. Lever, Mgr., Dallas, Tex. Exploit Barthelmess in his first talking pic- ture and his best dramatic role. Play up ex- cellent dialogue by featured cast. Audience ap- peal : all ages and classes. — Stanley Theatre, Jos. Jordan, Mgr., Atlantic City. N. J. White Shadows (M-G-M) OTTAWA, ONT. — Avalon Theatre (990), 6 days, 10c-35c, "The Diplomats," Fox M'tone News. Weather, mild and rain. Rating— 90% AD TIPS — For scenic beauty and original appeal this feature is one in a thousand. A tropical romance that means something. Audi- ence appeal : all ages, all classes. — Avalon Thea- tre, Ambrose Nolan, Mgr., Ottawa, Out. Why Be Good (F.N.) HOUSTON, TEX.— Kirbv Theatre (1,654), 7 days, 15c-25c-50c, Vita. Shorts. Weather, warm and fair. Rating— 100% COLUMBUS, O.— Palace Theatre (3,200), 4 days, 2Sc-50c, 5 Acts Vaud. Weather, fair and warm. Rating— 100% SAN ANTONIO, TEX.— Aztec Theatre (2,- 500), 7 days, 25c-60c, Mel Ruick & Stage Band, Comedy, Fox News. Weather, fair and warm. Rating— 110% TACOMA, WASH.— Fox Colonial Theatre (965), 7 days, 25c-35c, "Caught in the Kitch- en," Pathe Comedy, Fox News. Weather, bad. Rating— 90% OTTAWA, CAN.— Centre Theatre (1,220), 6 days, 15c-40c, "Hot Sparks," Fox News, Or- chestra, Hodge-Podge. Weather, mild and rain. Rating— 90% AD TIPS— Moore and the tit! e are the best selling points. Modern youth theme may be ex- ploited to some advantage. Audience appeal : high school age up, but particularly- voting peo- ple.—Kirby Theatre, E. E. Collins, City Mgr., Publix Theatres, Houston, Tex. Colleen Moore and the good plot. — Palace Theatre, Burns O'Sullivan, Mgr., Columbus, O. Played the flaming youth angle. Audience ap- peal : general.— Fox Colonial, Doug. Kimberley, Mgr., Tacoma, Wash. A flaming youth theme in which the rich man's son and the shop girl overcome difficulties and prejudice. Moore is well up to the mark, and her name is a big draw. Audience appeal : all ages and all classes.— Centre Theatre, Don Stapleton, Mgr., Ottawa, Out. Wild Party, The (Par.) NEW YORK CITY, N. Y. — Rialto Theatre (1,960), 35c-50c-75c-85c-$l, 7 days. Par. shorts, selected news shots, Bow's first "talker" strongly played up, first week. Weather, cool and rain. Rating— 189 9/10%. SAN ANTONIO, TEX.— Texas Theatre (3.000), 7 days, 25c-60c, Publix Presentation, "Beaux Arts Frolic," Vita. Shorts, Para. News, Orchestra. Weather, fair and warm. Rating— 125% HOUSTON, TEX.— Metropolitan Theatre (2.512). 7 days, 15c-25c-60c, Publix Unit, Organ, Orchestra, Para. News. Weather, warm and fair. Rating— 140% BIRMINGHAM, ALA.— Alabama Theatre (2,200), 6 days, 25c-35c-60c, "Klever Cover Kapers," Spot Show, Para. News. Weather, fair. Rating— 98% Vincent Youmans, one of the most brilliant oj the young musical comedy composers, con- tributes ''Hits the Deck," his latest musical presentation, to the current Radio Picture pro- gram Wild Party — Cont. ROCHESTER, N. Y.— Eastman Theatre (3,400), 7 days, 35c-65c. Publix Unit, Julia Sanderson & Frank Crumit Songs (W. B.), Selected News. Weather, clear. Rating— 90% DALLAS, TEX.— Palace Theatre (2,350), 7 days, 25c-35c-60c, Vita. Act. Born & Law- rence, Para. News, Publix Presentation. "Blue Grass." Weather, fair. Rating— 100% MINNEAPOLIS, MINN.— Minnesota The- atre (4,025), 7 days, 30c-40c-75c, Publix Unit, Fox M'tone News, Stage Band, Organ. Or- chestra, added attractions for every day in the week in celebration of theatre's first birthday. Weather, fair. Rating— 115^% ATLANTIC CITY, N. J.— Virginia Theatre (1,222), 7 days, 40c-50c, Smith & Dale in "Knights in Venice" (Para.), Fox M'tone News. Weather, generally fair and moderate. Rating— 125% OMAHA, NEB.— Riviera Theatre (2,900). 7 days, 25c-60c, Publix Unit, "Step on It." Organ, Orchestra, Para. News. Weather, rain. Rating— 110'; BUFFALO, N. Y. — Buffalo Theatre (3.100), 7 days, 65c, Publix Stage Presentation, comedy, M-G-M. Fox M'tone News. Weather, fair and rain. Rating— 125% LOS ANGELES, CAL— Para. Theatre (3,595). 35c-50c-65c, Publix Unit, "Monte Carlo" & Milton Charles, Organist, Para. News. Rating— 140% "You know this 'Trader Horn' is a highbrow book ami they hud to try to find a hero with a forehead. Pie- ture ihe panic in Hollywood! Finding a pash actor with a forehead! What do you think I heard they had to do?" "I can't imagine." "I beard they got this Latin-looking lover, laid him out and shaved off enough of bis hair to make the fore- head!"— Blande Johaneson, \. Y. Mirror. Wild Party— Cont. AD TIPS — Bow' first talking picture is big exploitation angle. The title draws the regular Bow fans, but the fact that the little star's voice is heard is the best selling point. Appeal is to all classes, old young. Metropolitan The- atre.— Emil Bernsticker, Mgr., Houston, Tex. Exploited Bow (heretofore about a 125% draw) gone collegiate in hot number. General business in theatres all over town very poor. Audience appeal : all ages. — Alabama Theatre, Charles G. Branham, Mgr., Birmingham, Ala. Bow is one of best bets in pictures today. Play up film as her first talkie. Film will make March as he almost walks off with picture. Audience appeal : general, especially younger generation. — Texas Theatre, Al Fourmet, Mgr., San Antonio, Tex. Bow was exploited in first talking picture. The fact that the house was one year old was played up heavily in the advertising. The added attractions and having the stage band leader, the concert orchestra director, and the organist play the role of host (one for each day), with the staff and the members of the stage band and the orchestra mingling with the crowd, proved to be a big attraction. The photoplay appeal was from high school age up. — Murray Pen- nock, Mgr.. Minnesota Theatre, Minneapolis, Minn. Exploited Clara Bow together with the ex- pression, At Last — She Talks — and How. An exploitation stunt used in connection with the picture was that 25 barrels were placed o:i the street with a red sign on the outside saying, "Do Not Look Inside." Within each of these barrels was a cut out of Bow kicking up in the air. Each barrel had a flash light bulb and bat- tery within to light it up. Audience appeal : younger set. — Palace Theatre, Ernest W. Mor- rison, Mgr., Dallas, Tex. Tied up with florist shops and haberdash- eries on wild party idea. "Wild ties for wild parties" were displayed in store windows. Not only emphasized that picture was Bow's first talking film but stressed also that she had op- portunity to put more human touch into work this time. Called her the new Bow. Played her name all week to get local following. Au- dience appeal : high school age and up, all classes. — Eastman Theatre, M. J. Murphy, Mgr., Rochester, N. Y. Exploited successfully as Bow's first talker, and it got the business. Audience: all classes. — Riviera Theatre, Ray Jones, Mgr., Omaha, Neb. Star's name and fact that this is her first talking film has highest drawing power. Sig- nificance of title and lively action proved at- tractive. Play up large, supporting cast of screen beauties. Audience appeal : all ages and classes. — Virginia Theatre, Harry Klein, Mgr., Atlantic City, N. J. Exploit the great "It" girl Clara Bow as the star, and its thrilling background. Audience appeal: for all ages. — Vincent P. McFaul, Mgr., Buffalo Theatre. Buffalo. N. Y. Wild Orchids (M-G-M) BIRMINGHAM, ALA. — Empire Theatre (1,000), 6 days, 25c-40c, "Off to Buffalo." M- G-M News. Weather, fair. Rating— 103fr NEW YORK CITY. N. Y.— Capitol (4,620), 7 days, 35c-50c-75c-$l-$1.50. M-G-M and Fox M'tone News, Chester Hale stage production "Pastels," Dave Schooler, master of ceremonies and stage' band, picture held over for second week. Weather, cool and rain. Rating— 125 3/10%. Wings (Par.) O T T A W A , 0 N T .—Imperial Theatre (1,220), 6 days, ISc-SOc, "At the Ball Game," I'ar.-i N'ews, ( )dditics. Weather, mild and rain. Rating— 809v April 13 , 19 29 1189 Wings — Cont. VANCOUVER, B. C— Dominion Theatre (800), 6 days, 25c-50c, Vaude. Act, "The Mel- ody Kiddies," Organ Solo, Para. News. Weather, fine. Rating— 125% AD TIPS — Stood up very well in view of the fact that this was the third local run. It is the standard by which all war flying stories are judged. Still a great thriller, with pathos. Audience appeal : all classes. — Imperial The- atre, T. R. Tubman, Mgr., Ottawa, Ont. Found that names of Rogers and Bow good to exploit in connection with picture which had previous big publicity in this city. Featured thrilling flying scenes in war. Audience appeal : very general, many flying men interested. — Dominion Theatre, I. Akrev, Mgr., Vancouver, B. C. Wolf Song, The (Par.) WINSTON-SALEM, N. C— Carolina The- atre (2,600), 3 days, 35c-S0c, 4 Vita. Acts. Fox M'tone News. Weather, fair. Rating— 80% OMAHA, NEB., Rialto Theatre (2,247), 7 days. 25c-50c, "Post-Mortems," Para. News. Weather, rain. Rating— 75% MACON, GA.. Ritz Theatre (1,000), 3 days, 2Sc-3Sc-50c, Vita. Units, Para. News. Weather, fair. Rating— 105%. ATLANTA, GA.— Rialto Theatre, 2 Vita. Acts. Weather, fair. Rating — 60% (second run) PORTLAND, ORE.— Portland Theatre (3.068), 7 days, 25c-60c, Para. News, Publix "Stars" Show, Henry Busse, Cornetist, M. C. Weather, fair, mild. Rating— 100% NEW ORLEANS, LA.— Loew's State The- atre (3,285), 7 days, 4 shows daily, 25c-50c, 5 Acts Vaud., Fox M'tone News. Weather, fair and hot. Rating— 110% KANSAS CITY, MO.— Newman Theatre (2,000), 7 days, 25c60c, Publix Presentation, "Sammy" Cohen and Green's Fadettes, News. Weather, fair. Rating— 1C0' < SAN ANTONIO, TEX.— Empire Theatre (1,550), 7 days, 25c50c, Vita. Shorts, Fox M'tone. Weather, fair and warm. Rating— 95% TAMPA, FLA.— Tampa Theatre (1,600), 4 days, 25c-50c-60c, Talkie Acts, Par. News. Review. Organ. Weather, fair and warm. Rating— 100% CLEVELAND, O.— State Theatre (3,400), 7 days, 30c-60c, Publix Presentation, "Take Your Pick" (U.), Prodigal Pups (U.), Par. News. Weather, storm first half, very warm last half. Rating— 80% DES MOINES, IA.— Capitol Theatre (1,- 700), 25c-50c, 7 days, Publix Unit, Fox M'tone News. Weather, warm. Rating— 110% AD TIPS— Used big ads with Cooper and Velez as main points featuring picture as first singing romance of screen.— Rodney Toups, Mgr., Loew's State Theatre, New Orleans, La. Cooper and Velez played up in all advertis- ing and exploitation as being true lovers on the screen. Wild romantic phase of picture also featured. Audience appeal: all ages and classes.— Newman Theatre, Kansas City, Mo., Holden Swiger, Mgr. Feature Cooper and Velez on account of con- stant publicity they have received lately. Cooper is good advertising bet, also Velez, she being sure-fire comer. Audience appeal : all classes.— Lmpire Theatre, H. J. Thacher, Mgr., San An- tonio, Tex. A Metro sttirle! — Leila Hyams — icith a Cali- fornia bunny, a prize-winner by the way. Miss Hyams is now playing in "The Idle Riclt" tvith Bessie Love and Conrad Nagel. She will also play in 'The Wonder of Women" ]ont. Wolf Song- Emphasized Cooper and Velez, both popular stars. Audience appeal : for those who like heavy romance. — State Theatre, Cleveland, O., Sanford, Farkus, Mgr. Velez offers best exploitation feature ; histori- cal value of film should be played up; cast worthy of special mention. All classes. — A. N. Roy, Mgr., Tampa Theatre, Tampa, Fla. Talking, theme song and appearance of new star played up. Velez made hit, especially with younger audiences to whom this picture made big appeal. — Jess Day, Mgr., Capitol Theatre, Des Moines, la. Plugged theme son, "Yo Te Amo," with tie- ups in windows of music stores. Placed little value in star draw. Audience appeal : general. — Rialto Theatre, John Howard, Mgr., Omaha. Neb. Feature Velez and Cooper. Especially good for younger class. — Ritz Theatre, H. S. Amos, Mgr., Macon, Ga. Exploit Mex — appeal — Cooper and Velez — Whoopee nights — Theme song Yo-te-a-mo. Appeal, general. — Portland Theatre, Chas Pin- cus, Mgr., Portland. ( )re. Wolf Of Wall Street (Par.) VANCOUVER, B. C— Capitol Theatre (2.400), 6 days, 25c-65c, Technicolor Faster Fashion Parade, Johnny Marvin in Musical Novelties, M'tone News, Calvin Wrinter. His Capitolians. Weather, fair, some rain. Rating— 125%. AD TIPS— Exploited 100% all-talking pic- ture. Featured hero ruthlessly crashing to wealth and power, Wall Street lived by men who live there. Women loved and lost by czars of finance Also featured theme song, "Love Take My Heart." Audience appeal : young and older adult class. Appealed spe- Sunday Mid nit e Shows Popular In Chattanooga LIGHT successive Sunday midnight matinees with a full house for each performance was the record established by W. E. Brock, manager of the State, Chattanooga, Tenn., So popular did these midnight perform- ances become that several times the capacity of the theatre was taxed. Wolf Of Wall Street — Cont. cially here because of tremendous local excite- ment on stock exchange. Capitol Theatre, Lloyd Dearth, Mgr., Vancouver, B. C. Woman Disputed, The (F.N.) NEWPORT, NEWS, VA.— Palace Theatre (720), 3 days, 25c-35c, Comedy, Fox News. Weather, warm. Rating — 95% AD TIPS — Talmadge is, of course, the main exploitation feature of this picture. It would not be amiss to quote some of the "Big Time" reviewers on this picture in local readers. Ap- peal : adults. — Palace Theatre. Mrs. William Gordon, Mgr., Newport News, Va. Wright Idea, The (F.N.) ANN ARBOR, MICH.— Michigan Theatre (2,200), 3 days, 10c-50c. "Summer Saps," Int. News. Weather, hot, unsettled. Rating— 52% AD TIPS — The star is the thing in this pic- ture. Play him up. Also the fact that it is a breezy comedy sure to entertain. Audience ap- peal is general. — Michigan Theatre, Ann Arbor, Mich. Younger Generation, The (Col.) PROVIDENCE, R. I.— Strand Theatre (2,- 200), 7 days, 15c-50c, News. Weather, fair and warm. Rating — 95% (double feature) KANSAS CITY, MO.— Pantages Theatre (2,166), 7 days, 25c-50c-75c, Vaud., Pathe News. Weather, fair. Rating — 95' < MINNEAPOLIS, MINN. — Pantages The- atre (1,575), 7 days, 3 shows daily, 25c-50c-75c, 5 Acts Vaud, Pathe Sound News. Weather, fair. Rating— 80% UTICA, N.Y.— Olympic Theatre (1,300), 7 days, 35c. Comedy, Fox News. Weather, rain, warm. Rating— 70%. AD TIPS — Cuts and photographs of Cortez, Basquette and Hersholt featured, along with fact that picture was talkie. Audience appeal : all ages and classes. — Pantages Theatre, Kan- sas City Mo., Louis Charninsky, Mgr. Bill as fine talking picture with great cast. Feature Hersholt and Cortez. Play up story as being strong romantic tale of youth. Audi- ence appeal : general. — Ed. Reed, Mgr., Strand Theatre, Providence, R. I. Jazz age, -flaming youth, thrills, tears, laugh- ter played up. Hersholt, Basquette and Cortez given prominence in ads. Audience appeal : from high school age up. — E. C. Bostick, Mgr., Pan- tages Theatre, Minneapolis, Minn. AD TIPS— Played up as Hurst novel and name which is very appealing. Audience ap- peal : to all classes and all ages. — Evans Linton. Mgr.. Olympic Theatre, Utica, N. Y. Yellow Back (RKO) SYRACUSE, N. Y. — Keith's Theatre (2,600), 4-3 days, 35c-50c, Presentation, 6 Acts RKO Vaud., Pathe News, Comedy. Weather, fair. Rating— 110%. LOUISVILLE, KY.— Rialto Theatre (3,000), 3 days, 30c-50c. Julius Tannen, 4 RKO Acts, Pathe Review, Pathe News. Weather, good. Rating— 70%. AD TIPS — Exploit: Northwest police angle. Audience appeal : general. B. F. Keith's Thea- tre, John J. Burns, Mgr., Syracuse, N. Y. Advertise as good action picture of North woods. About all to exploit. Audience appeal: general. Rialto Theatre, J. H. Boswell, Mgr., Louisville, Ky. 1190 Motion Picture News Myers Launches A Big Drive For Indie Exhibitors (Continued from page 1170-c) Maine, North and South Dakota, Texas, Indiana, Wisconsin, Michigan, New Jer- sey, Maryland, Montana and Iowa. Within a short time Washington, one of the Cali- fornia organizations, Pennsylvania and Ohio will be added, it was said, which will bring the total to fifteen state organiza- tions. Before January 1, 1930, it is cx- pected that there will not be less than '2(> states in the association. The states forming the Allied have sub- scribed about $49,000 to date for the car- rying on of the work in behalf of the in- dependent exhibitor. With this financial support a drive is to be made immediately for additional membership. One of the first points where the Allied will operate is in New England. This drive will extend over five states, and organizers will be placed in the field as soon as they can lie obtained. 8-Year Myers Contract The contract which the Allied States As- sociation has with Mr. Myers is for a pe- riod of eight years. His salary fur the ]ir-t year will be $25,000, and in succeed- ing years will evidently be determined by the growth of the organization. Mr. Myers stated that there was no truth in the report that he and Al Steffes had been in touch with Wall Street capital with a view to securing finances for the flotation of a stock issue based on independent the- atre holdings. There has been a suggestion made through certain producer-distributor ex- ecutives that with the exhibitors of the country organized there would be a will- ingness on the part of a large group to be- come affiliated with the exhibitors as a pro- ducing and sales organization for them with sufficient financial backing to guaran- tee tlie independent exhibitors product that would make it possible for them to continue the operation of their theatres despite tlie attitude on the part of any merged producer- distributor organizations to deprive them of product. This offer is one of the matters that is being considered by the directors of the Allied States Asso- ciation. Just who the producer-exhibitor execu- tives are who made the suggestion of an affiliation was not disclosed, but it was stated that they were at present with one of the larger companies and not in accord with the present policy of the organization. Setay-Consolidaled Head Insured For 2 Million Insurance policies to the extent of $2,000,- 000 have been taken mil tor Eerberl .1. Yates, president of Setay Corp. and of Con- solidated Film Industries, Inc., by order of the Board of Directors of Setay. The poli- cies making up the $2,000,000 of business insurance were negotiated by Arthur W. Stebbins, president of Stebbins, Leterman and Gates, Inc., insurance brokers, and are divided among 7 different companies. Kans. Governor Wants Stricter Censoring DEMANDING that the Kansas censor board either "clamp down" on pictures or lose their jobs, Governor Reed is extremely wrought up about the censoring of films in his state, after having viewed a current release in a Topeka theatre. "I do not often go to a moving picture show," said the governor, "but there was a good deal in the picture which grated on my nerves. I am going to look at a few more pictures from time to time and if there are many more like this one there will be serious rea- son to consider an entire new censor board." Indications of a new reform wave are ripe in Kansas and Missouri. A Sun- day closing hill has been introduced in the Missouri legislature, while Wichita recently voted to retain its blue Sun- days. Michigan M.P.T.O. Hears Myers Talk On Organization (Continued from page 1170-c) among the producers and distributors. Their course was dictated by self-interest and guided by intelligence, and the efficiency achieved commands admiration, and has mine. "The problem of the exhibitor is to match that efficiency." In continuing his speech, before enterin0, on a discussion of tlie manner in which the Federal Trade suits against the Hays Film Boards and Arbitration Boards we're conducted, Myers stated that it was origi- nally intended that Mr. Richey should dis- cuss that matter, but at the' last minute tlie decision was reached that Mr. Myers should discuss them, because he preferred that "you should get more of an unbiased viewpoint of the actions than Mr. Richey might give you." This, naturally, brought a big laugh from the exhibitors assembled. Discusses Mergers .Mi-. Myers' remarks deviated from his speech as written for distribution to the press. He stated that he was certain that the decision which would be handed down in the Arbitration Board cases, after briefs were filed, would be favorable to the Hays organization, judging from the evidence that was presented at the trial. In his speech he stated, "Mergers are fast bringing about a degree of concentra- tion in tlie production and distribution of pictures, which has seriously curtailed and threatens to extinguish competition in those lira riches. "First National and Metro-Goldwyn- Mayer, whose competition was a source of protection to the exhibitor in tlie past, have passed into rival hands within a year, and there is a persistent rumor that United Artists will follow. "It may not seem amiss to point out that two of the companies mentioned were first organized in protest against the policies of those dominating the industry, and the pa- tronage of the exhibitors was solicited on the ground that those companies were 'not in the trust.' Also that the producer ac- quiring one of these concerns was formerly an 'independent' and the principal bene- ficiary of an action brought by the Govern- ment under the anti-trust law some eighteen years ago. The to-be-expected result of these mergers is curtailment of production, and many exhibitors in competitive terri- tory may be confronted with a shortage of product before they expect it, and before they are prepared to cope with it." In regard to the producers expanding their holdings in the exhibitor field, lie pointed out that the producers were in- tent on a purpose of exploiting the inde- pendent theatre owners and dominating all three branches of the industry — production, distribution and exhibition. In connection -with the sound and talk- ing picture, Mr. Myers said: "The introduction of sound and talking pictures has operated to the detriment of many exhibitors who were caught unpre- pared because information concerning the new development was confined to a favored tew, and the rank and file of exhibitors did not know whether they were confronted with a passing fad or a revolution. "They did not know what machines, if any, to install; and when a little informa- tion crept in they found that their more knowing competitors had pre-empted the supply of available machines for many months to come. " 'Many who bought machines in a good faith effort to keep up with the procession were unable to secure pictures, because of differences of opinion as to the ability of their installations to do justice to the product. "Moreover, the recording is done by two vastly different processes requiring differ- ent types of apparatus for their reproduc- tion. It is natural that both should be em- ployed until experience demonstrates a marked superiority of one over the other. However, for different producers to use dif- ferent methods results in a serious eco- nomic waste in requiring all exhibitors to equip themselves to reproduce both, and that has not seemed to me to be justifiable. Sees Liberal Policy "I am glad that the Allied States Asso- ciation was formed in time to contribute to the solution of some of these problems. "The liberalization of the policy of dis- tributing these pictures as a result of which pictures are generally furnished for repro- duction on all reputable machines followed closely on the protests of the Allied States Association and our application to the De- partment of Justice for relief. "Early this year, moreover, the Allied States Association requested the producers, through Mr. Hays, to spare the exhibitors the cost of installing both devices, while experimentation with the two processes con- tinued, by making all pictures available on both film and discs. "It is a matter of gratification to note that one of the great producers who has heretofore recorded on film exclusively, and who will in the future devote himself to sound and talking pictures, has an- nounced that his pictures will be recorded by both processes." Alter the meeting closed, Myers stated that he was making a hurried trip into Ohio to confer with exhibitor leaders. April 13, 19 29 1191 The Voice of the Screen News and Comment on All Phases of "Sound" Pictures Hamilton Back With Educational In New Series Of Talkies Lloyd Hamilton returns to Educational with the acquisition by the film company of a series of Hamilton talking comedies. "His Big Minute" is the first of six two- reelers in dialogue that the comedian will make under the supervision of Harry Ed- wards. Lloyd Hamilton Productions, Inc., an independent company, has been or- ganized to produce the shorts. The first of series has been authored by Gilbert Pratt; Gladys McConnell is leading lady, while Bert Woodruff, Ivan Christy and Fred Peters ai-e support. Western Electric system was used in recording. Supertone Is Newest Of Coast Reproducing Devices (Hollywood Bureau, Motion Picture News) Hollywood, April 11. — Supertone Repro- ducer Corp. is announced as the latest the- atre equipment for sound film reproduction. The company, with offices in Hollywood, is headed by Frank M. Sanford, president ; V. B. Milieu, vice-president; Tom While, chairman board of directors; Ernest Van Pelt, sales manager. The reproducer is said to be interchangeable to accommodate both regular phonograph records, or the regular records supplied with synchronized or talker pictures. Cost of installation is quoted at $1,450 for theatres seating up to 1,001), with payment spaced over period of a year. Chesterfield's First Talkie "The House of Secrets," first talking feature picture planned by Chesterfield, will be produced at Metropolitan Studios in the East. It is now in rehearsal with a cast of Broadway players under direct ion of Edmund Lawrence. Story is by Sydney Horler, and adaptation by Adelaide Leitz- bach. Cast includes Joe Striker. Marcia Manning, Elmer Grandin, Francis Verdi, Richard Stevenson, Harry Southard, Ed- ward Roseman, Herbert Warren. Walter Ringham, Bill Cavanaugh. Pathe Review In Sound Pathe is releasing the heretofore Silent Pathe Review in sound versions as well as silent, the sound to be known as Pathe Audio Review; it will be issued once per week. Terry Ramsaye is editor. Caesar Dialoging For Columbia Arthur Caesar is dialoging "The Flying Marine" for Columbia. John F. Natteford wrote the original and scenario and Al Rogell will direct. Columbia's io n sound department head. John Paul Livadary, who was recently signed to take euro of thf company's sound recording activities on the Coast J. P. Livadary Signed As Columbia Sound Executive The bead of Columbia's sound depart- ment in charge of sound operations on the West Coast is John Paul Livadary, who has just been signed to assume immediate com- mand. He comes to Columbia from Para- mount, where he was first affiliated as ex- periment engineer, doing research work for the perfection of sound devices and was later transferred to the production depart- ment as operating engineer and mixer, sub- sequently becoming head of the transmis- sion department. De Forest Phonofilms Installed At 14 Theatres Fourteen theatres joined the list of Phonofilm wired houses over the week-end by opening with the De Forest equipment. The houses were: the America, Sterling, Colo.; the Victoria, Wheeling, West Va.; the Colonial, Portsmouth. X. H.; the Ava- lon, Lawrenceville, 111.; the Strand, Allen- town, Pa.; the Hollywood, Pittsburgh, Pa.; the Illinois, Centralia, 111.; the Strand. West Frankfort, 111.; the Star, Stroudsburg, Pa.; the Roxania, Keys Rock, Pa.; the Palace, McGeehee, Ark.; the Rialto, Beaver Falls, Pa.; the Michigan, Flint, Mich.; the Capitol, Lynn, Mass. James J. Backer Co. has been appointed authorized distributor of De Forest Phonofilm in Oregon, Wash- ington and Northern Idaho. Pathe Silent Prints Available While presenting talking and sound fea- tures, Pathe is also servicing exhibitors whose houses are unwired with silent prints. Two versions may be had of "The King of Kings," likewise of 12 current vehicles and coming feature attractions. Talkies Won't Have Full Sway At Wired Erlaiiger Theatres Although A. L. Erlaiiger is having his chain of legitimate theatres wired with the Western Electric sound system, he em- phatically states that he has not the re- motest idea of turning over his houses to the exclusive presentation of sound films. He is equipping his circuit with sound in- stallations, he says, just to keep up to date with the newest electrical appliances. The work of wiring the chain of houses will be finished by August 1, it is thought. The Biltmore, in Los Angeles, will be the first Erlanger house to present sound, the time being early next month. Sound Apparatus Parts Lure Seattle Yeggmen One of the most mystifying robberies in the history of Seattle, Wash., occurred one night last week at the Bagdad, suburban house, when thieves entered the projection booth and carefully removed about $2,000 worth of parts from Movietone and Vita- phone projection equipment. Included in the loot was a large reproducing element, special lenses, and electrical devices, which Leroy V. Johnson, managing director, de- clared to be of such size that the thieves must have used a truck to transport their loot. Further mystery is added to the case by the fact that a similar robbery was reported just the day before from Fox-West Coast's Railto Theatre, in Tacoma, where precisely the same equipment was stolen. Sound Installations Installation of Biophone sound apparatus will be completed at Samuel Stern's Nassau Theatre, Greenpoint, Brooklyn, N. Y., by April 10. The Lyceum, in Bayonne, N. J., owned by Leon Rosenblatt, is being wired for sound. New M-G-M Traveling Unit M-G-M is becoming known as the com- pany of travelling units to various parts of the world to shoot pictures. The latest [dan is to send Tod Browning and a company of players to the West Indies to direct "The Sea Bat," a story of modern pirates, hi- jackers and rumrunners. Elliott Clawson is writing the film story. "Prince Of Hearts" — Talkie Silent version of "A Prince of Hearts," Imperial Production directed by Cliff Wheeler, has been completed, and talker version is now in rehearsal. Recording will be made via Qualitone. Cast includes Nor- man Kerry, George Fawcett and Barbara Worth. 1192 Motion Picture News The Voice Of The Screen Columbia Offering Two Series Of Short Dialogue Subjects Two series of talkie shorts — "Columbia Gems" and "Screen Snapshots" — will be a feature of Columbia's schedule of talk- films. Each group will contain 26 releases, to be released on alternate weeks. Besides dialogue they will have music and sound ef- fects, and will also offer playlets and talk- ing acts. The first series is now being made jointly by Columbia and Victor and present Victor talking and singing talent. The Vic- tor plant at Camden has been placed at the disposal of the film producing firm. Speedy Installation Of The Qualitone Device In Cal. (Hollywood Bureau, Motion Picture News) Hollywood, April 11. — A record for speed in installation of talker equipment in a the- atre is claimed by Qualitone Corp. when the Redlands theatre, Redlands, Cal., was completely equipped and showing talking pictures ten days after the contract for in- stallation was. placed. Bristolphone For Canada The agency for the distribution of Bristolphone in Canada and the maritime provinces has been acquired by Samuel Reichbach, of the De Luxe Film Corp. "U" Signs Caesar Arthur Caesar has been signed by Uni- versal to write an original dialogue feature based on life in Hollywood. Paul Fejos will likely direct. Installations In Line 'With W. E. Prediction THE most recent report from Electrical Research Products an- nounces that there are now 1.598 theatres in this country wired with Western Electric sound reproducing equipment, the majority of installa- tions being a combination of disc and sound-on-film. The rate of installations indicates that W. E. is keeping up with the Ot- terson prediction of approximately 250 per month before the summer of 1929. "U" Will Produce 52 All- Talk Comedy 2-Reelers ( Hollywood Bureau, Motion Picture News) Hollywood, April 11. — 'Universal will produce a total of 52 two-reel situation com- edies in all-dialogue for next season. Plans are now being formulated for several series to be made to total 52 pictures, with Arthur Lake slated to make one series of 12. Ben Holmes and Jack Foley are lined up to direct. "3 Live Ghosts" U. A. Talkie United Artists will produce Max* Mar- cin's "Thee Live Ghosts " as an all talker under direction of Thornton Freeland. Marcin arrived in Hollywood this week to prepare the adaptation and dialogue for the picture, and upon its completion will return to New York for the opening of his new play, "Humbug." Middleton Dialogue Editor George Middleton has been appointed dia- logue editor at Fox studios. Plan Vitaphone Branches For All Exchange Centers The Warner Bros., through Sam E. Mor- ris, vice-president of the film company, have announced their intention of estab- lishing Vitaphone offices in every distribu- tion center in the U.S. They will be in working order at the earliest possible time, it is said. The next two cities to have Vita- phone offices will be Minneapolis and Se- attle, bringing operating branches up to eleven. W. B. Salesmen Designate May As "Morris Month" The month of May has been set aside by the sales force of Warner Bros, as "Sam E. Morris Month. ' ' They are taking this meth- od of paying a personal tribute to the vice- president of their company and their aim is to amass play dates during that month. This is the fourth consecutive year that the sales force personnel has elected to demon- strate their loyalty in this manner. Sound In South America The sound craze has invaded South America. Max Glucksmann, the largest ex- hibitor in Argentine has decided to wire his houses with Western Electric sound sys- tem. E. E. Gregg, export manager for E. R. P. I., has received an order from Buenos Aires calling for the immediate wir- ing of five theatres, work on which is to be started befoi-e the end of March. The first house wired will be the Grandsplendid, Buenos Aires. New Mystery Talkie For Leni Paul Leni will direct another mystery picture for Universal from Moliere's "The Imaginary Invalid" as an all talker. Leni will produce this following completion of "Bargain in the Kremlin," now in prepar- ation. M-G-M Grabs Radio Tenor Donald Novis, the At water-Kent "dis- covery," has been placed under a five year contract by Metro-Goldwyn-Mayer. Xovis is the tenor singer who won a national radio contest for new talent, sponsored by At water-Kent. A Correction In April 6 issue of the News there was published a story to the effect that "a 4,000-seat motion picture and vaudeville theatre would be contained in the three million dollar office building of the New York Power and Light Co., Schenectady, X. Y." This was a misstatement as the lo- cation is Albany and not Schenectady. In the same issue, in an item dealing with the Proctor- Farash story, mention was made of the "new 3,000-seat Proctor house" in Schenectady and it Avas stated that the house was in construction. The fact is that the house has been in operation for some time. Two Synchronized Turn Tables for $500.00 Includes two high grade Pick / Ups and one Fader. Uses Standard Disk System. Is now being served by Warner Bros, and First National, as well as other producers. Fur- nished complete, ready to in- stall with your projectors, am- plifier and speakers. Built to last a life time. Bronze and steel gears submerged in oil. Absolute synchronization and quiet operation guaranteed Weight, 150 lbs. each unit. Amplifiers and Speakers at ad- ditional cost. Mellaphone Corporation Box 485 Rochester, N. Y. Factory: 33 South Water Street April 13 , 19 29 1193 Broadway Show Reviews By Fred Schader "The Shakedown" And A New Comic Are At The Colony The Colony bill for the week is headed by the Universal feature "The Shake- down," a part talking production, that is only a fair picture. Incidentally, Walter O'Keefe, who had been at the house for four weeks as Master of Ceremonies, has been replaced by Bert Frohman. O'Keefe had his first chance on Broadway at this house and, after the second week, demanded and received a tilt in his salary. After the fourth week he made another like demand and the house decided to let him go rather than meet the conditions he insisted on. Bert Frohman hasn't the comedy gift that O'Keefe possessed, but he makes up for this by putting over a number in great shape. Sammy Kahn and his band start the show with "Sweetheart of My Dreams,'' which is followed by the introduction of the new master of ceremonies, who tells a couple of gags and, in turn, introduces Hortense Ragland, who puts over "I Waul to Be Bad" rather nicely. She is followed by a good comedy stepping team in Stanley and Healy, after which Alvia Blake tries ''Down Among the Sugar Cane," putting the number over in typical honky-tonk speakeasy manner, and not getting any re- turn from the audience for it. Don and Jerry, an adagio team, followed and pulled down a neat hit, while Frohman proceeded to clean up with "Lonely Nights," which he sang with a lot of feeling. A Pathe Sound News and an Interna- tional silent with an Oswald Cartoon com- edy completed the show, which ran two hours and five minutes, of which the feature exhausted an hour and fourteen minutes. Testimonial Dinner For Carl Laemmle At M. P. Club On Tuesday evening, April 16th, the Mo- tion Picture Club will give a dinner in hon- or of Carl Laemmle. The Club is taking the occasion of the celebration of Carl Laemmle 's twenty-third year in the moving picture business and his twentieth as a pro- ducer to give him this honor. Mr. Laemmle is a charter member of the Motion Picture Club and one of its most active supporters. The dinner is held on the eve of the open- ing of "Show Boat." President Al Lichtman will preside. Harry Reichenbach will be the toastmaster and at the speakers' table will be the heads of the various film companies. Mary Eaton, one of the stage's lovely ladies, on the beach of "The Four Cocoanuts," the Marx Brothers starring vehicle for Paramount and of which she is the feminine lead. Left to right: Joseph Santley, Irving Berlin, Oscar Shaw, Miss Eaton and Robert Florey. Santley and Florey are co-directing, Oscar Shan is the juvenile lead and Irving Berlin is composing the musical score for the feature Minstrel Show With Mclntyre & Heath Heads Roxv Bill With "Hearts In Dixie" Von Sternberg's Contract Renewed Paramount exercised option on contract of Josef von Sternberg, director, for the coming six months. THE biggest "Mash" to date on the Roxy stage is presented for the current week. There is a regular minstrel first part with Mclntyre and Heath as the star names at the head of the show. The entire Roxy company, including the huge orchestra, is on the stage at one time, and that makes a spectacle worth going ;i long ways to see. The feature for the current week is the1 Fox production "Hearts in Dixie." Natu- rally tlie picture is attracting a decided negro element to the house. The -.how is running a little over two hours. The feature runs an hour and nine minutes. The minstrels forty-three min- utes, the Fox Movietone News ten minutes, and "Wake, Up, Chillun, Wake Up," with the Kentucky Jubilee Singers having a spe- cial stage production, takes three minutes, which is the same time allotted to the organ and vocal solo at the opening. Reine Valerie, with Lew White at the organ, sings "Can't Help Lovin' That Man" to open the show. This selection is followed immediately with The Roxy Min- strels. Mclntyre and Heath in one start their well remembered routine of "The Georgia Minstrels" and the two fall asleep on the railroad station after Heath has stated that he is going to have a minstrel show with .'550 people in it. Then the huge stage of the Roxy is revealed and tier upon tier of the company are shown seated in the min- strel fashion. There is a tremendous cloth of gold eye serving as the background for the company. In the trout semi-circle are Lon Haskell as interlocutor, with "Fat" Thompson and Bud Williamson as the first ends. The eight Kentucky Jubilee Singers, William Robyn, a nd Walker and Thompson fill the other chairs. Behind them come the 32 Roxyettes in one tier, the 24 ballet girls in the next, then the orchestra, and behind them, high up-stage is the ensemble numbering 56. There are about 225 people on the stage. After the brief introduction of the end men a couple of gags are pulled, these are fol- lowed by William Robyn singing "Silver Threads Among the Gold." Then the ballet in a fast number with a hand drill and then the Jubilee Singers in close harmony. Walker and Thompson have their inning with some soft shoe stepping, and then the wallop. Lon Haskell introduces Mclntyre and Heath as "the deans of American Minstrelsy" and a terrific hand results. The two veteran black-face comedians, each have a gag and then exit. The Roxyettes then execute a fast dance routine starting with '.'Alexander's Ragtime Band" and following "Darktown Strutters Ball." A quiet, but effective exit is provided for the two stars who walk off to the singing of "In the Gloaming" by the ensemble. They come back in one for the finish of the "Georgia Minstrels." It is a corking flash for this house and something of an innovation on Broadway. In the Fox Movietone News most effective scenes of the Gen. Fbch burial were dis- closed, and they made i a profound im- pression on the audience. 1194 Motion Picture News Broadway Show Reviews Victor Saville (sealed in the directors chair) and Warwick Deeping, English novelist (who stands directly behind Mr. Saville) watch a close-up scene being shot for "Kitty' at the RCA studios in New York. Round about are the unit technicians, script girl, etc. The "Kitty" com- pany was brought to America from England by World Wide Pictures to complete filming at the RCA plant. Mr. Deeping is author of the piece Screen Comedian Heads Publix Revue Shown With "Wolf Song" At Param't CAMMY COHEX, the comedy hit of the ^ screen version of "What Price Glory" and other comedy productions, is at the Paramount this week as the star of the C. A. Niggemeyer Publix Revue ' ' Say It With Flowers." Cohen is making a hit with his burlesque one man boxing bout and his trick falls. In addition to Cohen, the show has Lupe Velez in "The Wolf Song" for its first showing on Broadway at popular prices. A Paramount short talking comedy is also on the bill, together with a neat organ presentation by Mr. and Mrs. Craw- ford. The usual Paramount Newreels and Dave Rubinoff, with his directorial acro- batics, is back in the pit waving his baton at the musicians as though he would annihilate them. Dave is playing a selection of Broadway hits this week, starting with the march from "The Three Musketeers," "Why Do I Love You?", "Whoopee," "One Kiss," Standard VAUDEVILLE for Motion Picture Presentation THE FALLY MARKUS AGENCY Astor Theatre Building N. W. Cor. 45th St. & Broadway Lackawanna 7876 "Button Up Your Overcoat," and a violin solo done in the usual Rubinoff style. "Lover Come Back to Me," with the march from "The New Moon" finishing. The news follows. Then the Smith ami Dale comedy, "The False Alarm Fire De- partment," which got a number of great laughs. Mr. and Mrs. Crawford occupied the con- sole at the opposite sides of the orchestra pit and alternated in the playing of the following selections: "To Be in Love," "Coquette," "Mean to Me," "My Ange- linc" and "Precious Little Thing Called Love," the latter being done as a slow rag, a barcolle, and as a dance. It is effective and won a hand. The "Says It with Flowers" revue ran thirty-one minutes. It opens with the I wrlve Dave Gould girls as Beaux and Belles for a dance to the strains of Victor Herbert's "Sweethearts," with Maxine Hamilton following with a song and dance number that scored, especially true of the dance. She is a little red head, who matches up with Sammy Cohen in this respect, and she has a whale of a personality. An orches- tra selection by the stage hand is next. Then the girls are back for a "Hand and Foot" number at the conclusion of which they do a hand drill that won two rounds of ap- plause. The solid hit of the revue came with the Stone and Vernon Adagio Quar- tette. This girl and her three boys just about stopped the revue cold. The finale came along right atop of their hit with Cohen and Miss Hamilton doing a double number that finished off things nicely. In And Out Of Town C CAMILLA HORN, young leading lady / in United Artists productions, left the Coast on Monday, April 10, for New York, which she will reach Sunday morning, April 14. On Saturday, April 20, she is sailing on the S. S. New York for Germany. GRANT L. Cook, vice-president and treasur- er of Tiffany-Stahl, left Los Angeles on Monday, April 8, for New York where he will go into a huddle with department heads outlin- ing production for forthcoming season. EMIL JANNINGS leaves America for Ber- lin during May in quest of a vacation. "I am homesick," the Continental star says. JOINING the staff of recording experts at the Radio plant on the Coast are Hugh McDowell, Jr., and John Tribby who has just arrived there. Due to arrive soon are Gilbert Brown and James Maresca from New York. L">RANKIE DARRO, juvenile support in V "The Rainbow Man," came to New York town on Monday of this week as the guest of Eddie and Mrs. Dowling at their Bayside home. He will be introduced from the stage of the Selwyn during the film's premiere. THOMAS MEIGHAN , Warner star of Argyle Case." arrived in Netv York on Tuesday, April 10. from Hollywood. ANOTHER New York visitor during the week was Rowland V. Lee, Paramount director. He sails Friday night on the S. S. Roma for a three months' vacation, Mrs. Lee accompanying him. THE star of "Alibi," Chester Morris, arrived in New York Sunday on the 20th Century from Hollywood, and attended the premiere at the 44th St. Theatre. Also in New York for the premiere were Roland West, producer and director, and Mrs. West. G1 RET A GARBO, M-G-M star, stayed but a 1 few days in New York, following her re- turn from Sivedcn, and has already arrived on the Coast. LOUIS B. MAYER, M-G-M vice-president in charge of production, has returned to California, after a trip East. PERCY HEATH, "Close Harmony" adaptor, left Hollywood this week for New York enroute to Europe on a two-months' vacation. He sails on the He de France. A.M.P.A. Will Hold Meetings At The Motion Picture Club The Associated Motion Picture Adver- tisers held their regular Thursday luncheon meeting at the Motion Picture Club, Bond Building, New York City. All meetings will henceforth be held at the Club. A special program was arranged for this week's affair and a lanre leathering was present. "Drummond" At The Apollo Instead of the George M. Cohan Theatre, "Bulldog Drummond" will come to New York at the Apollo. April 13, 19 29 HOLLYWO OD LAWRENCE A> U REACH WALTER R. GREENE Wes'ern Representative Western News Editor Hollywood Office: Mezzanine Floor, Hotel Roosevelt Phone Granite 2145 Sound Wizards No Longer Held In Awe On Coast (Hollywood Bureau, Motion Picture News) Hollywood, April 11. — Electrical experts and sound engineers are no longer held in awe by executives and technicians in the coast studios. When the sound wave first struck Hollywood, the engineers were held in awe by everyone. They dictated what could be done with the newly installed electrical equipment, and arbitrarily de- clared certain things were impossible in adapting the apparatus to production re- quirements. For a long time, the sound engineers en- countered no opposition. What they said was law, and the producers accepted their statements as such. But the old slogan, "Let's try it," which has stood the test of years in film production, was finally put into effect by a few curious workers at vari- ous studios. To the surprise of the engi- neers, the studios started to accomplish im- provements in sound production that had been declared to be impossible with the recording equipment. Today the sound engineer is consulted on a certain result that is desired. If he says it cannot be done, the studio staff goes out and experiments in an effort to obtain what is required. In most cases they succeed. Last week, one producer had a problem in shooting a scene which would carry a char- acter in the picture down a long hallway. It was necessary to development of the story that the man be shown talking to him- self, with the words recorded. The sound engineers declared it could not be done but, after a few hours of experimenting, the mechanical staff rigged up a series of rub- ber-tired dollys; placed cameras and lights on the latter, and with the microphone sus- pended on a small crane, had the character walk the entire length of the hall in front of the moving dollys and obtained just the effect that was wanted. Out to Conquer The Films Mulino von Kluk, 17-year-old grand- daughter of the German war lord, has left Berlin society flat to try her luck in the movies. She has played in several minor parts in German films and has been chosen by Arthur Ziehm, former foreign sales man- ager for Metro-Goldwyn, for a role in "1813," a coming Continental attraction. A Correction In the issue of Motion Picture News, March 23, in the review of "The Younger Generation," the name of Frank Capra, the director, was omitted through error. Evelyn Brent, star of "Broadivay," the "U" talking motion picture, reinforces her strong position in the talking films with this new vehicle "Queen Kelly" To Have Separate Dialog Version (Hollywood Bureau, Motion Picture News) Hollywood, April 11. — Although reported that the entire silent version of "Queen Kelly," Gloria Swanson's current United Artists picture, would be scrapped and re- made, officials of the Swanson unit declare such is not the case, and the company will resume production on the dialogue version of the picture within the next week. It is understood that the new dialogue version was written by Leo Birinsky, and is quite different along story lines from the silent version which was written and di- rected by Eric von Stroheim. Paul Stein will direct "Queen Kelly" from now on, sound or silent. Mae Murray Will Star In 3 Tiffany-Stahl Talkies (Hollywood Bureau, Motion Picture News) Hollywood, April 11. — Mae Murray re- turns to Tiffany-Stahl on a starring con- tract calling for three all-talker and musical features yearly. Her first will be "Peacock Alley," to be followed by "Fascination" and "Broadway Rose." The fii-st is slated to go into production around first of July; Miss Murray will first complete scheduled vaudeville appearances in East. Dove In "Declasse" Remake "Declasse" will be remade as a talkie with Billie Dove starring by First National. It was made in silent form as a Corinne Griffith vehicle. John Francis Dillon will direct it as his first picture under a new contract with First National. Dillon just completed direction of "Careers," starcing Miss Dove. New M-G-M Device May Do Away With Sound-proof Booth (Hollywood Bureau, Motion Picture News) Hollywood, April 11. — Sound-proof cam- era booths, which have been used by pro- ducers since the introduction of sound pi-o- duction in the studios, are being discarded by M-G-M. When production of sound pictures first started, the camera booths were necessary to house the cameras so that the sound of the cameras in operation would not be picked up by the microphone. Sound en- gineers claimed that the cameras would have to be enclosed in such a booth to make certain that the camera hum would not In- recorded. Technicians at M-G-M, however, have built a box-like device that entirely covers the head of the camera; with inter-lining- of sound-proofing material that entirely eliminates any chance of camera sound be- ing- picked up by the microphone while scenes are being shot. By being able to discard the booth M (1-M has found it possible to eliminate delays occasioned by shifting of the cum- bersome booth from one spot to another for various camera set-ups. The sound-proofed camera cover enables the camera crews to move the camera on dialogue shots just as quickly as they did previously in the shoot- ing of silent pictures. Fox To Make All-Talkie With Alaskan Background (Hollywood Bureau, Motion Picture News) Hollywood, April 11. — Fox will produce an all-talker and sounder with an Alaskan background under title of "Frozen Justice." Allan Dwan will direct, with Lester Lornegan slated to have charge of the dialogue. It is probable that a Movietone truck will In- -hipped to Alaska with the director and staff to secure necessary snow scenes and scenic backgrounds. Technicolor Buys New Studio With the growth of color photography in Hollywood, Technicolor has been compelled to purchase another studio in addition to its present one on Cole Avenue. Their new property was formerly the Tremont Labo- ratories on Seward Street, which Dr. Her- bert T. Kalmus, president of Technicolor, bought last week, taking over the entire property and buildings of the Tremont lab. Lyon And Mason Ben Lyon and Shirley Mason will be fea- tured in "The Flying Marine" for Colum- bia under direction of Al Rogell. L196 Motion Picture News Dowling Plans The Production Of Both Talkies And Plays Eddie Dowling has decided to remain in (lie field of talking picture production. At the same time, he announces, he will not abandon the production of musical come- dies. He will occupy the position of co- producer with Sono-Art, with whom he made "The Rainbow Man." A new musical comedy by Elmer Harris will be presented by Dowling in Atlantic City on May 13 and will later, it is planned, occupy a house on Broadway, where "Rainbow Man" is soon to open. He will then make a talkie in June and will follow up with a third musical presentation for Broadway fall opening. He plans to return to Hollywood in October, where he will ob- tain a. theatre and a studio for the presen- tation of both pictures and plays. RKO Signs St. Clair Mai St. Clair has been signed to direct for RKO as soon as he finishes work on Harold Lloyd's current feature comedy. St. Clair recently left Paramount, after finish- ing a three year contract with the latter company. Ince Will Make "Hurricane" Ralph Ince has been signed by Columbia to direct "Hurricane," a special all-talker with Hobart Bosworth featured. Camilla Horn Loaned Camilla Horn is now enroute to Germany to be featured in "Atilla," a UFA pro- duction. Miss Horn is under term contract to United Artists, who loaned her to the German producing company. Montagu Love Weds Montagu Love, well known screen heavy, Avas married Saturday to Marjorie Hollis. The couple are enroute to Hawaii on a honeymoon trip. Mohley Leaves Paramount Milly Lou Mobley has resigned as head of the stenographic and secretarial depart- ment at Paramount studios, being suc- ceeded by Irene Wright. Fairbanks, Jr.-Crawford Nuptials Joan Crawford announced the date of her Avoiding to Douglas Fairbanks, Jr., as October 23rd next, ai a Beverly Hills Church yet to be selected. "The Woman" Will Be Silent With initial plans calling for complete dialogue in "The Woman From Hell," Fox has decided to make the picture without talk and release it as a silent production only. Mrs. Richard Talmadge Dies Mrs. Madge Frances Talmadge, wife of Richard Talmadge, screen actor and pro- ducer, died in Los Angeles after an illness of several months. Hollywood Larry Darmour, young president of Darmour Productions, who has announced his plans to make two series of sound shorts for RKO release Darmour Productions Starts '29-30 Program Next Week Having installed the RCA Photophone recording apparatus on the stages of his Hollywood studios, Larry Darmour, .presi- dent of Darmour Productions, begins his new program of two series of short subjects for the 1929-30 season. Both series — "Mickey McGuire" and "The Record Breakers," a new H. C. Witwer series — will be distributed through RKO, and will be made in sound and silent forms. Her Contract Approved Superior Judge Keetch approved the five year contract of Armida Vendrell with Warner Brothers as a feature player. Ar- mida was in the Gus Edwards vaudeville revue prior to Edwards' coming to the coast several months ago for M-G-M and appeared in the Gus Edwards short talkers made for the latter organization. Lloyd Ingraham In Ca»t Lloyd Ingraham, who was for many years a stage director and later a motion picture director, has been engaged to play one of the important character parts with Eddie Dowling in "Rainbow Man," the Sono-Art all-talking and musical production being filmed at the Metropolitan Sound Studios in Hollywood. Additions To Cast Loretta Young has been awarded a prominent role in "The Girl in the Glass Cage," the forthcoming First Nationsil- Vitaphone picture, and Matthew Betz has been assigned a heavy role. Ann Harding's First K. II. (iriffith will direct Ann Harding in "Paris Bound," her initial starring talker for Pathe. Material For Colleen "Footlights and Fools," a short story by Katherine Brush, has been purchased by .lohn McCorcnick for adaptation as a Col- leen Moore Vitaphone talker for First Na- t ional. Warns Film Colony Against Operations To Improve Voice Describing as "foolhardy" moves on the part of members of the film colony to undergo throat operations to improve their voices, Dr. H. J. Strathearn, medical adviser to Paramount Hollywood studio, tabooed all surgical operations of that na- ture. Only two immediate types of opera- tions can improve the voice — the removal of growths from the vocal cords and the eradication of scars in the same region — said the doctor. Any suggestions further than this are sheer theory, he went on to say. He warned against film players ven- turing into this dangerous domain and ad- vises "let well enough alone." Furthman Jumps To U. A. Roster, Getting Wage Boost (Hollywood Bureau, Motion Picture News) Hollywood, April 11. — Immediately upon completion of term contract with Para- mount as scenario writer, Jules Furthman signed with United Artists to write four scenarios for coming productions. It is understood he will receive $12,000 per script from United Artists. His weekly rate at Paramount was about $750 weekly. Josephine Quirk In Deal With T-S Josephine Quirk, author and playwright, has completed a deal with Tiffany-Stahl whereby she will produce a series of ten two reel adventure series. They will be all- talkers. George Mcintosh will play juvenile lead. de Sano and Menjou Marcel de Sano will direct Adolphe Men- jou in "Grounds for Divorce" for Para- mount. De Sano was first scheduled to di- rect Maurice Chevalier in his next musical for Paramount, but was switched to handle the Menjou picture. "Grounds for Di- vorce" will be the first talker for both Menjou .-iiiil De Sano. Ed Small's "Find" Marjorie King, one of Florenz Ziegf eld's "glorified girls" in "Show Boat," has been put under term contrad by Edward Small, with the latter planning to build her in his series of talkers and musicals for Columbia release. Big Plans For "Virginian" "The Virginian" will he produced by Paramount on epic proportions according to present plans. In addition to sound and dialogue, the picture will he made entirely in Technicolor. Hen Zeidman has the pic- ture in charge as associate producer. A Correction In a "fact box" which was included with a story on "Show Boat's" Miami premiere in the March L'.'Sd issue of Mono\ Picture News, the name of Harry Pollard, director of this picture, was omitted through error. (Hollywood Notes continued on [>aye 1218) April 13, 1929 1197 Opinions on Pictures The Voice of the City Sure-Fire Talker Melu (100% Dialogue Version) (Reviewed by Walter R. Greene) FROM every angle, this is sure-fire box office; and rates as one of the best dia- logue pictures produced to date by any com- pany. Combining the swift tempo of the silent drama with the advantage of dia- logue, it is an example of what can be ac- complished with the proper intermixture of stage technique with the silent picture for talkers. Recording is excellent. Willard Mack wrote both the story and dialogue. He also directed the picture and played one of the principal parts. In fact, Mack lived up to his reputation of a "master of melodrama" in each spot. "Voice of the City" is one of those stories that contains melodrama and sus- pense in abundance, together with a believ- able love theme. Bobby Doyle is framed for a murder and sent to prison. Johnny the Hop helps him from the outside in es- caping. Biff Myers, hard-boiled detective, figures Doyle will come back to the city to his sweetheart and sister, and starts shad- owing the latter two. Doyle, however, ap- pears at their apartment and is hidden in a sofa when Myers enters to do some ques- tioning. Johnny gets Doyle to his house and hides him in the attic. Then Wilkes, head of the gang responsible for framing Bobby, makes a play for Beebe, Bobby's sweetheart. Wilkes, pretending friendship for Doyle, endeavors to find his hiding- place. Johnny cautions Beebe against Wilkes. Wilkes again visits Beebe and declares his love for her. He is interrupted by the wife of one of his gang, who declares her husband is dying and wrote a note to Wilkes. The latter tries to chase her, but without success. At this point Doyle rushes in and accuses Wilkes of framing him in order to get Beebe. Wilkes draws a gun — the pair struggle, and a shot rings out. Wilkes falls, and Myers dashes out of a closet. He scans the gangster note and in- forms Doyle it is a confession that entirely clears him. Doyle and Beebe clinch tor the final fade-out. Drawing Power: Bill it as a talking melodrama par-excellence. Mack's name is the strongest on the picture and point out his record of many successful stage plays. One of the best talkers so far produced. Produced by Cosmopolitan Productions. Released by M-G-M. Story by Willard Mack. Directed by Willard Mack. Photog- raphy by Maxmillian Fabian. Running time, one hour and twenty minutes. Length, 8 reels. THE CAST D°>'le Robert Ames |iff Willard Mack Beebe Sylvia Fields W| mot James Farley Wrtkes John Miliar. Johnny Clarke Marshall £*?y •. Duane Thompson £elly- Tom McGuire 3?*rtha Alice Moe. Betsy Beatrice Banyard Bulldog Drummond Col man Over The Top (Reviewed by Edwin Schailert) < Editor Los Angeles Times Preview end Special Correspondent of Motion Picture News) STILL another silent star has gone over the top. Ronald Colman clicks decid- edly in "Bulldog Drummond," his first all- talker — also Samuel G-oldwyn's initial one hundred per cent dialogued production. Colman has a fine voice. He has an easy manner in the new medium. Furthermore, his personality brightens up. He looks as if he would be splendid in a light brand of comedy. He is much more like the Colman that is known to people in Hollywood than the rather serious individual who is familiar to picture fans. In a word, his real per- sonality comes out. "Bulldog Drummond" is weird melo- drama, having to do with kidnapping. There are a whole bushel basket of crooks and gorillas ruled over by a Svengali-like doctor, who has a vampish lady and a dress-suit desperado as cohorts. The engaging hero- ine's rich uncle is their principal victim. By virtue of the doctor's hokus-pokus, the gang is attempting to extort money from him. They add to the hokus-pokus some high power torturing. Colman is the hero- to-the-rescue. "Bulldog Drummond" represents a skil- ful use of audible dramatic resources. There are no huddles. The action is at times exceedingly lively. What's more, in settings and pictorial values the production is unquestionably one of the very best talk- ies to date. The eye is definitely pleased by the skilfully designed settings for which William Cameron Menzies is responsible. People will doubly approve this feature for its fine photographic quality — a quality which has been typical of many Goldwyn pictures. The only obtruding fault is that the story is not always told with smooth- ness and absolutely clarity. However, in class, the film registers very high, and it combines comedy with a good melodramatic suspense. Excellent perform- ances are given by Lilyan Tashman. Montagu Love, Lawrence Grant, Joan Ben- nett and others. F. Richard Jones directed. "Rube Minstrels" (Metro-Movietone Act — One Reel) THE Eight Victor Artists — Henry Burr, Billy Murray, Monroe Silver, Frank Banta, James Stanley, Carl Mathieu, Stanley Baught- nian and Sam Herman — blend their voices and personalities to make of this rural minstrel show a fairly entertaining piece. They sing "Hey, Hey, Farmer Gray" and parody it in Jewish and Irish fashion. Murray sings a song about "Where Do Mosquitoes Go in the Winter Time?" and Herman renders a clever xylophone solo. All of these boys have a ready made fol- lowing— their record fans — and the exhibitor should, as Metro suggests, make a bid for their presence by tie-ups with record stores. Disc recording is used. The comedy songs and the reputation of the performers contribute to make it a fairly strong sound short. — RAY- MOND GANLY. Children Of The Ritz Jazz Age Drama Has Lot Of Kick (Reviewed by Freddie Schader) DOROTHY MACKAILL and Jack Mul- hall are co-featured in this drama of the jazz age in which the young society bud marries the family chauffeur, just at the time that her dad goes broke and the chauf- feur has won $50,000 on a horse race. It is one of those stories that is made to order for this pair of players and they do deliver a couple of neat characterizations in it. Fair program production. Cornell Woolrich's $10,000 "College Humor" prize novel was adapted to the screen for this picture. It tells of a family of wealth, the sons and daughter of which are continually making whoopee in the night clubs of New York and especially playing 'the black and tan joints in the negro belt. Dorothy Mackaill as Angela Pennington is the wildest of the lot, and seemingly it is her delight to steam up the family chauf- feurs providing they are young and good looking. Jack Mulhall gets the job as chauf. and Angie makes a play for him, but he plays the chill for her for a couple of reels until he finally falls hook, line and sinker. Then when the family fortune dis- appears she is willing to marry him. So they wed and move into the Ritz. The girl has no idea of money values and soon the $50,000 that the chauf. has won on the races dwindles and they are broke. But he doesn't let his bride know this and nightly he sallies forth to drive a taxi. But his wife believes that he is cheating and that is why he is out all night. There is a row and when she finds out the true state of af- fairs a reconciliation and a happy ending. General atmosphere of the picture is jazzy and it will delight Mackaill-Mulhall tans. John Francis Dillion did nifty piece of work with a couple of corking cabaret dance scenes and Mackaill showing her stepping ability. Kathryn McGuire as the quiet sister of Angela gave a neat repressed performance and both Eddie Burns, Lee Moran and Doris Dawson scored. Drawing Power: General appeal. Will be sure to please the younger as well as the older generation. Produced by First National. Distributed by Warner Bros. Length, synchronized, 6,426 feet. Running time, seventy-one min- utes. Released March 3, 1929. Directed by John Francis Dillon. THE CAST Angela Pennington Dorothy Mackaill Dewey Haines JackMulhall Gil Pennington James Ford Mr. Pennington Richard Carlyle Mrs. Pennington Evelyn Hall Lyle Pennington Kathryne McGuire The Butler Frank Crayne Gerald Wilder Eddie Burns Margie Haines Doris Dawson L198 Motion Picture News The Trial Of Mary Dugan Great All-Talkie For Women (Reviewed by Freddie Schader) ttrpHE TRIAL OF MARY DUGAN" I proves that the stage play after all makes the best material for the talking pic- ture, especially if, as the case is here, the picture version is directed by its author. That Bayard Veiller, who wrote and di- rected this picture has done a good piece of work cannot be denied. The fact that eight of the nine principals in the cast are graduates of the speaking stage is also sig- nificant. The one exception was Norma Shearer, and she handled the scene where she is on the stand telling her story in truly remarkable manner. It is the story of a girl on trial for the murder of her protector. She protests her innocence from the time that the police arrest her, but the fact that the man was killed in her apartment makes it appear as though there is slim chance of her establish- ing her innocence. The witnesses for the prosecution, as they relate their stories, one by one build up a strong case against the girl. When the widow of the murdered man takes the stand, and there is no cross examination on the part of the girl's law- yer, the brother of the prisoner, who has just arrived in court, protests, with the re- Milt that the attorney withdraws from the case and the boy takes up the defense of his sister. The girl, in her own defense, relates the story of her association with four men as their mistress, the reason being that she needed the money to educate her younger brother, the one that was appear- ing in her defense. That is the strong meat for the average picture audience. In the end the boy handles her case in such man- ner that he traps the real murderer. Norma Shearer, as said before, handles the role of Mary Dugan in manner that will assure her of a future in the talkies. No mean measure of credit should be given Raymond Backett for his portrayal of the role of the brother. The boy's voice regis- ters nicely and he has a personality that gets over. H. B. Warner as the district at- torney does a fine piece of work and atones for several of those that he gave in recent pictures, while Lewis Stone as the attorney for the defense, who proves to be the real murderer, was equally smooth. Drawing Power: With the star and her supporting cast, plus a corking play well done on the screen from the picture angle and with talk, this is bound to appeal to and with talk, this is bound to appeal.. Produced and distributed by Metro- Goldwyn-Mayer. Length, approximately 10,000 feet. Running time, an hour and fifty three minutes. Release date not deter- mined. Play by Bayard Veiller. Adapted by Becky Gardiner. Directed by Bayard Veiller. THE CAST Mary Dugan Norma Shearer Edward West Lewis Stone District Attorney Galwey H. B. Warner Jimmy Dugan Raymond Hackett Dagmar Lome Lilyan Tashman Mrs. Edwar Hicc Olive Tell Marie Ducrot Adrienne D'Ambricpurt Police Inspector Hunt Dewitt Jennings Feme Arthur Mary Doran Judge Nash Wilfred North Dr. Welcome Landers Stevens Pauline Agguero Mary Dome May Harris Myra Hampton Police Captain Price Westcott Clarke James Madison Charles Moore Henry Plaisted Claude Allister The Leatherneck Sharpshooting On The Heart Range (Reviewed by Thomas C. Kennedy) HERE is one of those shows that hits the target marked "audience appeal" square in the bull's-eye, despite the fact that from the standpoint of theory and form the technic of the shooter is terrible. The picture admits the war is over, and so concerns the love affairs and adventures of three Marines who formed their buddy- ship during the Big Fight. The major portion of the play is told in flash-back, a device used to permit of some vocal se- quences, which, in effect, are little more than a prologue and an epilogue. The real guts of the offering are the tremendously appealing emotional scenes which come at the climax of the court martial, at which Tex Calhoun, splendidly played by William Boyd, is reunited witli the Russian girl he married while a member of an expedition- ary force in Vladivostock. A revolution conducted by an adventurer, driven by lust for Tanya, Calhoun's bride, and the rich properties in Manchuria owned by her father, separates the dashing Marine and his Russian wife. Fate — and the scenarist — send the Marines to China, and Calhoun and his two buddies go along. All this is revealed to the eyes of the spectator through a visual and audible presentation of a court martial, at which Calhoun is standing trial for the murder of Joseph Hanlon, one of his buddies. Cal- houn, Hanlon and the third member of the triumvirate had been A. W. 0. L., and-Cal- houn had returned, bringing the dead body of Hanlon and Schmidt, the other buddy, insane. Now the scene in which the crazed Schmidt regains enough of his reason to recognize Tanya, wandering about the street outside the American barracks, is most appealing, and the reunion of Cal- houn and the girl is even stronger. Still more powerful sentimentally and emotion- ally is the scene between Calhoun and Schmidt after the acquittal, which follows Tanya's testimony before the military court. The dialogue is by fits and starts inter- esting and just talk. The story as a M-hole is episodic and in spots long-winded. All of the flash-back scenes are silent, save for an excellently contrived musical score di- rected by Josiah Zuro, while the scenes at the court, from which the story cuts and returns, are very talkative. This is not the dialogue technic at its best. Nevertheless, all that can be forgotten, if not forgiven, because the show as a whole is one to make a very strong appeal to all classes and all sorts of people. It is a strong, romantic melodrama with the heart-throbs left in. Drawing Power: Should be an attrac- tion at any house. Produced by Ralph Block and distrib- uted by Pat he. Running time, one hour and seventeen minutes. Story by Elliott Clawson. Cameraman, John Mescall. Di- rector, Howard Biggin. THE CAST William Calhoun William Boyd Otto Schmidt Alan Hale Joseph Hanlon Robert Armstrong Ileckla Fred Kohler Tanya Diane Ellis l'etrovitch Paul Weigel Cook Jules Cowles Gunnery Sergeant Wade Boteler Colonel Joe Girard Captain Brand Mitchell Lewis Black Waters Grewsome Mystery Thriller (Reviewed by Freddie Schader) WORLD WIDE PICTURES is respon- sible for the first independently made and distributed all talking production in the market. It is entitled "Black Waters" and is based on a play, "The Fog," written by John Williard, which was produced in New York last season. Herbert Wilcox, the English producer, is the spon- sor for the production which was made in Hollywood with a cast selected there from those witli worth while screen names, and directed by Marshall Neilan. The picture is a mystery thriller which proves to be a rather grewsome affair without very much story punch. Had the picture, in produc- tion , been directed with an eye on the comedy possibilities, rather than on that of straight melodrama, it would have had a greater chance with the public. There is one thing in favor of the pro- duction and that is that it has about the best sound quality as far as the voice of the players are concerned as anything that has been done to date. The exhibitor who plays this one might be able to "•freak" the picture into attract- ing box office patronage by looking the pic- ture over carefully and with possibly some six or eight women planted in different parts of his audience cued to scream as cer- tain of the grewsome spots in the picture start his audiences talking about the hor- ror and the thrill that there is in watching it. Those screams in the audience will get laughs and send them out talking about women screaming and fainting at the pic- ture. That is the manner in which a couple of stage mystery thrillers were built up on Broadway and it might work in this case. The cast of names in the picture includes James Kirkwood, John Loder, Hallam Cooley, Frank Reicher, Lloyd Hamilton. Kobert Ames, Ben Hendricks, Noble John- son and Mary Brian. All but the last two have had stage experience and the result is that they know how to use their vocal powers. And Mary Brian, without the benefit of the stage manages to contribute a fairly satisfactory performance. Mar- shall Neilan directed with a view to get- ting as much mystery and murder as pos- sible into the film. However, one cannot but think that he went about making this pic- ture with his tongue in his cheek. Even at that Mickey showed that he could get away witli a talker. As to the story. It opens in a dress suit cabaret in San Francisco. The hero and heroine are watching the show, when they are apprised by notes that they will learn something to their interest it' they will be on the wharf at a certain street at mid- night. Neither know- that the other has received a note, so they sneak away only to meet again at the water's edge. Two others have also been summoned and finally all go aboard a schooner tied to the wharf. There is the girl and a boy friend who has accompanied her, also the man that she is in love with, a former mate aboard the schooner who has turned wandering evan- gelist, another man ami his valet. Six in all, and of that six four are murdered aboard the schooner before the action is cleared up. In addition there are two other murders, for the master of the schooner, who is the principal killer, is in turn killed April 13, 1929 1199 Black Waters — Cont. by his negro servant, who also dies as a result of the beating that the master has administered. But we forgot, there is si ill another murder, but that one doesn't take place aboard ship, but on the dock itself, for the negro at the very start of things manages to do lor the Swede watchman on the pier. Pleasant sort of a prospect, isn 't it ? But one has to give Jim Kirkwood credit for a real Jekyll and Hyde performance with a voice registry that is nearly perfect, and Frank Reicher is another that delivers, while John Loder, with his English enun- ciation, will prove a delight to many. Drawing Power: Only the fact that it is a talker and that there are some names will get them. Produced by Herbert Wilcox and dis- tributed by Wm-ld Wide Pictures. Length 7.500 feet. Running Time an hour and twenty-six minutes. Released April 1, 1929. From the play "The Fog,'' by John Wil- liard. Directed by Marshall Neilan. THE CAST "Tiger" Larabee James Kirkwood Kelly Charles John Loder Elmer Hal lam Cooley Randall Frank Reicher Temple Lloyd Hamilton Darcy Robert Ames Olaf Ben Hendricks Jeelo Nobel Johnson Eunice Mary Brian The Screen" "Jungle Kings And Queens Of (Educational — One Reel) THE famous Gay lion farm, at El Monte, California, makes good material for the movie cameras. This page of the "Our World Today" screen magazine gives some splendid shots of the proud jungle cats among which Mr. Gay unconcernedly strides as though they were household tabbies. A good stimulating subject. A lonely monastery in northern Greece, high atop a mountain, is the next subject in the array of scenes and then, for the sake of novelty, a marriage in Malacca (the region of Asian pygmies) is shown and this is unique as well as interesting entertainment for the Occidental thea- tregoer.—GEORGE J. REDDY. "The Big Shot" (Pathe — One Reel) AL FALFA leaves his cartoon home to travel to the African jungle in search of big game and there the lions, monkeys, ele- phants and other jungle folk make sport of him. Al, unable to drop any of the animals with his rifle, fires his weapon among an arena- ful of beasts watching a jungle field day and thus brings upon himself the wrath of the en- tire audience of animals. The result is the familiar shot of Al running down the road with innumerable animals in pursuit. Fair car- toon material.— RAYMOND GANLY. "Pathe Review No. 16" (Pathe — One Reel) T^HERE are some interesting scenes in this A new Pathe Review, the foremost of which is one that takes up most of the reel's footage and is entitled "All of Europe in Five Easv Minutes," a pleasure and convenient pleasure jaunt done in Pathecolor, and takuig you through some of Europe's most famous beauty spots. Perhaps the most beautiful of the scenes photographed is that of Windsor Castle in Eng- land; they are exceptionally attractive. The Potter's wizardry and skill is the theme of 'Plasmatics" and "Tahiti Bound" plays up the aesthetic dances. — RAYMOND GANLY Bebe's Idlest photo. Now with Ratlin Pictures and set fnr a number ol starring talkie features, Bebe Daniels is all ready tn pitch into work "Joy Tonic" (Educational — Two Reels) (Reviewed by Raymond Ganly) i ' T3 IG BO'S'" gi es on a fun rampage in this I J Jack White production and the result is two reels of enjoyment for the fans. Of all his latest comedies, it is one of the best for mingling gags and speed. Helping out the youngster are Lorraine Rivero. his nice little leading lady, Georg'a O'Dell, Glen Cavender and Paul W'eigel. As usual, Director Charles Lamont guided the kid through his paces. First seen as a circus imp, with the make-up of a clown. "Big Boy" is forced to abandon a medicine show when he bungles up the works and incurs the enmity of the show's proprietor. He goes to Lorraine's home and with her tries to cure her ailing uncle who is confined to a wheel chair. The kids try to dose the sick man with some of the synthetic liquids of the medi- cine show and they work on him so effectively and give him so much action that he un- consciously begins to use his legs and thus finds the road to recovery. So "Big Boy" is excused for his cut-ups and is allowed to stay in his girl friend's house. The gags are unloaded when the servants of the house try to catch the kid after he has tried his "treatment" on the old man. Here you have some snappy work, which will result in loud laughter from audiences. "Pathe News No. 16" (Pathe— One Reel) IMPRESSIYE newsreel shots of the funeral cortege of the late Marshall Foch and an oral interpolation about Foch by James G. Har- bord, Major General and Chief of Staff who served under the French commander, make a most impressive finale for this Pathe News is- sue. The scenes compiled are the occasion for a fine set of titles and synchronizing. Other items in this issue's table of contents are: Gen- eral Stephen Fuqua, new chief of the U. S. In- fantry at Fort Jay ; Pittsburgh's football team out for early practice ; "Cold Cash" Pyle's new- est "bunion derby" ; and the sailing of ex- Governor Pinchot, his wife and son for the South Seas. A pleasing reel for theatre patrons. —RAYMOND GANLY. "Pathe Review No. 17" (Pathe — One Reel) THE famous Bal Tabarin. Parisian cafe, a Pathechrome study in orchids, a study of the faces of glassblowers, and the attractive waters of the Mississauga form the subject matter of this Pathe Review, which, like its fellows, is interesting and suitable program fare. — RAY- MOND GANLY. "Taxi Dolls" (Pathe-Sennett — Two Reels) (Reviewed by Raymond Ganly) ABETTER-THAN-ORDINARY comedy. Jack Cooper, with Virginia Vance as the feminine lead, stars. Otto Fries and Jack Lloyd support. Del Lord directed. It has some good gags — one showing Cooper pushing along his stalled car and unconsciously adding all of the other cars on the street to his load— and the other showing the difficulties Cooper encounters when he mistakes a lady, who is the wife of his boss, for a mechanical doll. These two are the highlights of the com- edy. The other material is repetitious, slap- stick and sometimes ineffective gagging, but it has enough strength to get by with the majority. Cooper is a dumb taxi hack, whose boss is after him because he is not bringing in enough profits. After some pitiful efforts to capture trade, Cooper sees the mechanical doll walking the street and, mistaking it for a liquored dame, he takes her into the taxi. Unaware of the fact that the mechanical doll has been recovered by its owner, he mistakes Virginia Vance for it when she boards his taxi. When he lifts her off her feet and carries her to the inventor's house to collect a reward that has been offered, Virginia promptly faints and Cooper, discover- ing his em r, hears the bellowing voice of her hubby outside the door of the inventor's room where he had taken her. "Pink Pajamas" (Pathe-Sennett — Two Reels) C Reviewed by Raymond Ganly) ONEof those gay Billy Bevan- Vernon Dent roysternig adventures is offered in this new Sennett which also has Natalie Joyce and Alice Ward in its cast. The charming Natalie gets by mistake a pair of pink pajamas from Billy, who had ordered them for Alice, his wife. Natalie has them on when Billy enters her apartment in neighborly fashion and is forced, in a very short time, to hide in a closet when Vernon, Natalie's awfully jealous hubby, unexpectedly enters. Hubby's suspicions, lulled for a time, flare out anew at a game of bridge when the little note which .ompanied the pajamas falls into his hands. Then Vernon becomes certain that Billy has been undermining his domestic happiness and as a result the unfortunate Bevan is tossed into a mucky mess of tar as the comedy ends. It is not funny all the way through, but laugh highlights occur often enough to designate it an amusing laugh piece which practically all audiences will enjoy. Phil Whitman directed. "The Air Derby" (Educational — Two Reels) (Reviewed by George J. Reddy) THIS aviation short, starring Reed Howes, with Marjorie Dawes, is an interesting bit of screen entertainment. It has the virtue of presenting a live theme in these days of epic air flights. As usual, it shows Howes defeating the vil- lainy of airmen who would corrupt the morale of the government's air fleet. A few suspense- ful shots are launched throughout the story and on the whole it gets over in good shape. Audiences of children should eat it up and the more blase adults, too, may get a kick out of it. "Pathe Review No. 15" (Path*; — One Reel) THE childish and ofttimes unbelievable things people will do to achieve front-page notices in the daily press is the leading topic in the new Review, the theme being played up with shots of flagpole sitters, dance contestants, bunion derby racers, and the like. Some fine examples of Moorish architecture to be found in old Spain are displayed in "Moorish Splen- dor," about the best of the lot. Another sub- ject is that of jungle birds and beasts in the region of the Amazon. Interesting, but not as well edited as some of the preceding Reviews. —RAYMOND GANLY. 1200 Motion Picture News Short Talkies, Sound News And Novelties "Climbing The Golden Stairs" (Metro-Movietone Aet — Two Reels) (Reviewed by Raymond Ganly) THE most ambitious thing yet attempted in the line of sound revues. Sizing it up is a cinch — it's a winner all over. First of all it has been produced in gorgeous Technicolor and recorded on the sensitive disc with tonal quali- ties intact. Secondly, it offers Giarlie King, the star of "The Broadway Melody," as the leading personality and that should mean some- thing to all houses which have played that fea- ture because King is likely now to mean a lot at the box-office. Thirdly, it has sets that kayo the eyes and that sparkle all over with class. Fourthly, there are four sets of twins to offer novelty and there are songs by Gus Edwards sung by King and the attractive females with which he is surrounded. King is shown at the gate of Heaven trying to convince St. Peter that, although he is from Broadway, he and his fellow Broadwayites are not so bad and that the big street is quite a humane place after all. He sings a few ditties — "Heart of Broadway," "Climb the Golden Stairs," "It Takes a Cop to Cop a Girl" and "Hello Melody, Good-bye Jazz," with the lyrics for the four by Jimmy Brockman. King puts over his songs in good style. Sydney Jarvis is fairly good as St. Peter, while the twins — the Pearl Twins, the Clute Twins, the Aber Twins and the Bo Twins — do their stuff in passable stvle. "Pathe Audio Review No. 1" (Pathe — One Reel) TWO kid expert rope twirlers in what is practically a recorded vaudeville act of- fer the principal attraction in this Pathe Audio Revue. Another subject, one which appears in Pathe Silent Review No. 16 and which em- braces a brief cinematic jaunt through Europe is the next topic. This has been dressed up with sound and effects and it is a good subject whatever form, sound or silent, it takes. The Pathe Audio Review offers novelty for the fans. It should grow more attractive as time goes on.— RAYMOND GANLY. "Dancing Around" (Pathe Talkie — Two Reels) (Reviewed by Raymond Ganly) BEING another of George Le Maire's talkie comedies for Pathe, this subject offers some good fun. Joe Phillips is co-featured with the producer and in the cast are Olive Shea, Sue Conroy, Evelyn Knapp and Lucille Taylor, all good-lookers. Basil Smith was the director. A good job of recording has been done. Le Maire and Phillips are two Johniv'es out to entertain the girls at a night club — only Phil- lips, the smaller of the two and one who has the money — is loath to spend a great deal on his lady friends. The result is that he squabbles with Le Maire and picks up another pair of sirens and travels with them to the same night club where Le Maire is entertaining his two girl friends. There they have another squabble and it all finally ends when Phillips disguises himself as a revenue officer and raids the place. The humor is not as spontaneous nor as rapid-fire as that contained in "At the Dentist's," but it is good for quite a few laughs, just the same. "The Happiness Boys" (Metro-Movietone Aet — One Reel) H^HE "How Do You Do" boys — Ernie Hare 1 and Billy Jones — popular on radio and phonograph records alike — hit a nice comedy stride in this Metro sound short with their jokes and singing of "Hello, Everybody, Hello," "I Love to Dunk a Hunk of Sponge Cake" and "I'm Wild About Horns on Automobiles." Within the close-up their personalities are as strong as in their other mediums — the air and the phonograph. With their wide following, their clever line of patter and their renditions of jazzy hits, this release is bound to prove a hit. "The Happiness Boys" would prove to be a good puller in the marquee lights. Disc recording is used. No blemishes to this one, rather all complimentary remarks. — RAY- MOND GANLY. "Topical Bits" (Pathe— One Reel) THIS is an issue of the Topics of the Day series with talk. Instead of the printed jokes the spectator now sees characters wise- cracking out loud. If the story concerns Ould Moike or a Scotchman, then the Irishman and the Scotty are' both seen in make-up. Some of the repartee is funny, but, as is usually the case with all joke books, some of the wheezes fall pretty flat. However, a houseful of fun-craving fans should derive some enjoyment from this verbal assortment of humor. — RAYMOND GANLY. Chromotone Film Studios, Inc. NOW AVAILABLE First independent studios having facilities to produce both with SOUND ON FILM AND DISC (Disc recording at 33 1/3 and 80) Scores Written and Synchronized Natural Color Process Studio equipped with COMPLETE PRODUCTION FACILITIES AND STAFF CHROMOTONE FILM STUDIOS, INC. 122 Fifth Avenue Watkins 8536-7 "Pathe Sound News No. 13" (Pathe— One Reel) THIS issue of the talking newsreel with the rooster trademark is better in quality than most of the previous numbers. The recording is better than in the other instances and the grouping of subjects affords variety and inter- est. The first presentation is that of Senator Jones, author of the newest dry measure, who speaks fondly of his curb for thirsty wets. Next is a novelty showing the musical furniture in a Savannah home. The scene then changes to Washington on the steps of the Senate where Vice-President Curtis receives a dele- gation of Indians. The next number — and the finest in the point of recording — is that of the Dartmouth sing- ers rendering a mellow song. The grand old man of the boy scouts' movement — Dan Heard — is next seen and heard talking in his sincere fashion on the spiritual and character- moulding influences of scoutdom. A w e 1 1- balanced reel. — RAY- MOND GANLY. New York City "The Man Higher Up" (Metro-Movietone — Two Reels) (Reviewed by Raymond Ganly) A DIALOGUE play of the better sort, with vigorously competent performances by two actors well versed in screen and stage craft coupled with sensitive and sympathetic direc- tion and able presentation on the part of the sound recording mechanism, this old warhorse of the late Theodore Roberts makes a highly effective offering. It stands very favorably with "Confession," that other fine short subject re- leased by Metro, although it can be stated at once that it is not as penetrating in its emo- tional thrust. "The Man Higher Up" is a story of revenge. The tale presented is that of a doctor who has waited for years to wreak his revenge on the man who, three decades ago, sold the woman he loved into the white slave traffic. The doc- tor is face to face with his victim, who un- knowingly has come to him for mental treat- ment. Alone with the object of his hate, he tells him all and works on his fears so that the man drops dead through terror. Hobart Bosworth and Robert Edeson enact the two roles, the doctor and his victim re- spectively ; they are both splendid. William de Mille contributed first-rate direction. "Copy" (M-G-M Talker — 2 Reels) (Reviewed by Walter R. Greene) *■ '/^ OPY" is a short newspaper sketch in one scene. All the action and dialogue takes place in the city room of a metropolitan newspaper. It's a neat short, with both comedy and drama intermixed. Roscoe Karns, as the city editor, exposes an excursion steamboat line in a headline story. As a result, he is called on the carpet and told to lay off. Instead, he de- clares what was printed was the truth, and re- signs rather than kill the further campaign. For a climax, he discovers his wife missed the boat, and he is called back and told to continue his work, especially the campaign against the steamship line. The picture is from a sketch by Kendall Ban- ning and Harold Kellock ; with Norman Hous- ton directing. Larry Weingarten was produc- ing supervisor. "Copy" is a fine attraction for both first run houses, and am houses that are wired. "The Revellers" (Metro-Movietone Aet — One Reel) HERE you have one of the best male quar- tets extant — in pleasing close-ups and lots of melody. They sing three numbers — "I'm in Love Again," "De Gospel Train" and "Nola" — and, in doing so, they reveal their finely realized art. The boys can sing any type of song ; they can croon sadly, sing jovially, inject comedy into their work. It is surprising how easily they carry off the burden of a constant close-up through the entire reel. Displaying an imme- diately apparent feeling of good-fellowship, they go through willi their work witli ease. You only wish they could repeat some of their num- bers, so well are they rendered. "I'm in Love Again," one of their breezy, snappy, jazzy tunes, is sung as the lead-off and is followed by "De Gospel Train," a sort of spiritual in jazz style. The ever-popular "Nola" is given in an entirely different and effective style. Needless to say, the voices of this quartet record with very fine fidelity on the discs, the system used. One of the best sound shorts released to date. The exhibitor booking this can realize a lot of nice tie-ups with music stores. — R. GANLY. April 13, 1929 1201 MANAGER'S ROUND TABLE CLUB CHARLES E. LEWIS A National Association of Theatre Managers Meeting in MOTION PICTURE NEWS Every Week — for Mutual Benefit and Progress CONDUCTED BY AN EXHIBITOR FOR EXHIBITORS "Originality" IN this age of modern showman- ship the expression "Original- ity" should not be misconstrued to mean "Creative.'' While it is very nice to be able to originate or create something new for the ex- ploitation of pictures and theatres, still it is not the most important ele- ment essential to good theatre man- agement. When one stops to con- sider the tremendous amount of material being sent out for the various press agents, exploiteers ( ?) etc., on how pictures should be sold to the public, then one must surely wonder where all these ideas come from or get their first start. In my humble opinion the expres- sion "Originality" can correctly be applied to any theatre showman who possesses the ability to take suggestions from others and re- mould them to fit his own condi- tions, regardless how peculiar or unusual those conditions might be. He need not sit up all night think- ing of "new and original" ideas to put his house over. Let him just spend a few hours a day looking over what the "other fellow" is do- ing and seeing if he cannot make use of some of those successful sug- gestions himself. To my way of thinking, if a man can take an- other's views and juggle them so that they can be of use for his thea- tre, and can do so successfully, then that man is deserving of the title "Original" for what he has done. Table of Contents Boucher's Railroad Tie-up Guy Bryson sells "Night Club" with attractive front * * * "Talking Shorts" still pull- ing 'em. Nellis on Regional Com- mittee * * * "Wild Orchids" latest Sal- mon stunt. Langue & Simmons Sell / imes Sq. Moore uses Marathon Dancers for Ballyhoo. * Kids Klubs good matinee boosters Watch you r Service & Courtesy Rose uses Novel Bulletins Hickman "kicks in" from Marietta. ■\- * Emerson puts over great "Bellamy" Stunt A sample of Australian Newspaper Advt. Meet 18 "brand new" Club Members There are so few real "new" ideas in the business today that like many of tthe successful song hits we soon find that they were "lifted" from some other composition of the past. The same applies to ex- ploitation of pictures. If we were to investigate carefully some of the "so-called" original stunts we would probably find they are really old ideas brought a bit up to date. Yet, bringing an old idea up to date is in itself an achievement. No doubt, judging from my heavy mail, there will be many who will take exception to what I say on this subject. If so, let them come forth and speak their minds. We will give them just as much prominence as we give this little story, for after all we are but try- ing to improve everyone's mind on these subjects. But on the same point, it might be well to say that we should not "bootleg" ideas. It is not necessary that you tell the world that "so and so" was the creator of "such and such" an idea. But at least don't steal the credit for yourself. Play fair as many of our members and readers do. We often get a de- tailed report of a successful cam- paign executed by some member or reader, and most times they com- plete their story by saying who the original idea came from. Thai's gi >< >d sportsmanship in any country. If you can successfully adapt the other fellows ideas to your own use then you are just as original as the next man. C. E. L. 120_' Motion Picture News MANAGER!' ROUND TABLE CLUE Boucher Increases Business With Fine Railroad Tie-Up F. M. Boucher, manager of the Capitol Theatre in Winchester, Va., put across one cf the finest ideas in many a moon when he tied up with bus and railroad offi- — — — — — ^— — — — — — — ciais to run excursions to see "The Singing Fool" at the Capitol. The story also found its way to the front page of his local papers and cer- tainly did no harm in getting this kind of publicity for his house. The header on the front page story was worth it's weight in gold from an advertising viewpoint, herel it is: CROWDS CONTINUE TO JAM CAPITOL TO SEE "SINGING FOOL." How's that, boys? Try it yourself sometime if you want to learn how hard it is to break into such things as front pages. Some of the excursions sponsored by Mr. Boucher were from points almost fifty miles from Winchester and there is no denying that when you can advertise your theatre over a radius that large you are sure to promote some more stead) customers for your theatre. Tie-ups of this kind are favored by the bus, trolley and railroad companies because it stimu- lates travel and means money to them. Approach them in the right way and you are bound to get more than a fifty-fifty break on co-operation. Guy Bryson Makes Attractive Front On "Night Club" The more we talk about atmospheric fronts to sell the picture, the more, it seems, we hear about such exploitation. Here we offer, for any value it may hold for your own use, the front of the Egyptian Theatre, in Greenville, S. C, the Publix house in that town. Manager Guy Bryson (I wonder if he is any relation of the Bryson I used to know so well up in Minneapolis?) made the front of his house very attractive and at the same time directed lots of attention to the pic- ture "Night Club," which he was playing. You will note the absence of cheapness or over-dressing in the manner that Guy handled this layout and, if for no other reason, he should be complimented for the finished job. The lobby was hung with balloons, Japanese lanterns and confetti was strung all over. Black thread was used to form a net-work and the confetti was then hung across it. In the front of the confetti and balloons were hung a row of hat boxes, each one painted a different color and each one having a letter painted on it, the nine boxes spelling out the title of the picture. Colored crepe paper was pasted over each box and a 25-watt light placed on the inside. In the center of the lobby, two columns were used with a light on the top of each one flashing on and off. Then he used a cut-out of a girl (from the regular three sheet) fastened near the top of the left column while at the base of the right one was a large cut-out bottle, giving the im- pression that the girl was shot out of the bottle. A con- cealed baby spot throwing an amber light on both the girl and the bottle lent a very effective appearance to the whole layout at night. This entire idea could be brought down to a mighty inex- pensive layout for the smaller towns where cost is an important factor in such displays, but a little close study of the picture and description will show that it can be done if you will but take the time to try and work it out. Don't lose sight of this one, boys, it's good for many different pictures. "Talking Shorts" Worth Good Spots In Wired Theatres Here is how Manager Greene of the Schwartz Ava- lon Theatre in Brooklyn plays up his ''Talking Shorts" and when you stop them are better than features — — — — ^ — — — — t0 consider that some of these days then you must admire Greene's courage and judgment in displaying such fine showmanship. While only a recent member of the Club, Greene shows lots of indica- tions of becoming a real active and "peppy" Round Tabler. Keep up the good work and let all the other boys know what you are doing our there in Kings Highway. While on* the subject of talking shorts, have you noticed that most of the better theatres, already wired for sound, are giving them more than a passing share of prominence in their marquee displays, newspaper ads and other forms of exploitation. Talk- ing and sound, without a doubt, lends itself even bet- ter to these short subjects than to a great many fea- tures, so play up these attractions for all they are worth. Bear in mind that some theatres have already presented a full program of talking shorts as a variation in their policy and with fine results. You might even try it yourself and see if the idea don't click. Better to use several such subjects together with your newsreel and acts than a weak feature that might send them home crab- bing about the show. Don't lay down on this new angle that has been opened up to you and your theatre, take it for what it is worth — and. in my opinion, it is worth plenty. Nellis Will Serve On Regional Mem- bership Committee Another member to accept a post as Chairman of a Region- al Membership Committee is R. I.. Nellis connected with the Vonderschmitt A m u s e - ment Enterprises. lie is State "~ ""~"™~" ~~" ~~ Chairman for Indiana. Mr. Nellis has long been a steady contributor to the Round Table pages in the NEWS and, regardless of how busy he happens to be, he will always find the time to pass on any stuff that might be of some value to his brother members. I hope to meet Mr. Nellis personally before very long, and other mem- bers located in cities and towns of Indiana will hear more about him later on. Lots of luck, R. L. April 13, 19 29 1203 MANAGE Fi POUND TABLE CLUB "Wild Orchids" And Real Orchicls Make Effective Display Someone once said that if you get the attention of the ladies, the men will follow. Now we don't know wheth- er this has relation to the following story, but we do know that most of the fair sex crave flowers, and when these flowers happen to be orchids then the interest is way above normal. When the Rialto Theatre in Macon, Ga., recently played "Wild Orchids," Manager Salmon tied up with a large local florist who put up the setting pictured here. The floral display circled an attractive cut- out of Greta Garbo and Nils Asther, and the en- tire display was made up of ferns narcissus and some orchids that were worth between thirty and fifty dollars each. You will note that they are "telling the world" about those two expensive ones, and, properly lighted, this must have attracted plenty of attention at the Rialto Theatre. The small courtesy card at the bottom of the dis- play was a cheap price to pay for so fine a tie-up and many managers would do well to keep this idea in mind when they happen to be preparing to play any picture that lends itself to such exploitation. There is no questioning the beauty of an orchid and, combined with the price tags, we do not wonder that many of the onlookers stared with amazement and awe at this fine display. Another good point about such tie-ups and displays is that they lend dignity to any theatre whether large or small and leaves a good impression on every patron who happens to see the finished display. We should very much like to publish many stories of this kind, and especially if there are photos to illustrate them. Langue & Simmons Put "Times Square" Over Big In Bait. In preparing the campaign for the exploitation of the pic- ture, "Times Square," Man- ager Carroll Langue first got in touch with the Baltimore Post and arranged for a spe- ~"~ — — — — cjaj sjj0wjng Qf tjie picture to over twelve hundred newsboys. The boys paraded through the streets of the city to the theatre accompanied by a brass band and banners describing the event and the Post played it up big with plenty of advance notices and stories about the screen- ing. Langue played host to the youngsters and succeeded in lining up several of the candy shops, all of whom contributed enough candy, etc., to make each kid a present of a box. In conjunction with this he tied up with the local flying field who furnished a 'plane and took up the Gotham ex- ploiteer, Mike Simmons, who, from a spot 3,000 feet in the air, deluged the town with heralds announcing the coming of "Times Square" to Baltimore. He then lined up quite a few five and ten cent stores, together with radio and Victrola shops, to give full window displays. Besides all of the above, he also arranged, in conjunction with the Post, to broadcast the news on four separate occasions. Not satisfied with all you have so far read, Langue also prevailed upon the management of the most popular night club in town to run a "Times Square" night at the Club at which all showfolks playing in Baltimore at that time were invited to be present. Tied all together this entire stunt was carefully planned and put across in a mighty fine manner and Mr. Langue deserves a lot of praise for the way he both conceived and handled the whole idea. That the picture went over bigger than it would possibly have done under normal conditions is no surprise whatsoever. Marathon Dancers Helped Put Over "Canarv" In Worth It did not take Manager Marsline K. Moore very long to decide that his thea- tre could capitalize on the recent marathon dancing craze, so when the Worth Theatre, in Fort Worth, Tex., started their campaign on "The Canary Murder Case" Moore tied this exploitation together with the marathon dancers. Here is how he worked this latest one: The dancers who had been dancing about qoo hours at a local dance hall, danced their way out and on to a truck which Moore had drawn up at the door and they continued their dancing right on through the main streets of the city to the front of the Worth Theatre. The truck was appropriately dressed for the occasion and banner and signs told the story of what it was all about. Music was furnished for the dancers on another truck via an electric Deagan Lhiaphone, which was mounted on the truck and played by an organist hidden from view by the compoboard setting. This second truck also an- nounced the fact that the Celebration Week was in progress. The photograph will clearly show what an attractive affair this must have been and, backed up with the proper publicity, we can readily understand why all Fort Worth was talking about it. Please Take Note THE pages of the Club are open for the publication of photographs from both members and readers. These photos may be of theatre managers, theatre fronts, marquee displays, lobby settings, etc., etc. Due credit will be given those sending photos to the Club, pro- viding they attach the proper description and their own names and theatre addresses. Managers' Round Table Club. 1204 M o t i o 11 Picture N c w s MANAGER! ' ROUND TABLE: CLUB Kids Klub Matinee A Great Business Getter Everywhere Stimulating Saturday Kid- die Matinees was simplified and business great, when the Marine Theatre in Brooklyn passed out these Kids' Mati- nee Klub cards to the young- — ^ — — sters. You will note that the Klub is tied up with a serial "The Fire Detective," and if the youngsters holding these cards happen to attend all the show- ings of this serial then they are invited to attend a free show on the Saturday following the last chapter. We have long- been chain] lions of Kiddie mati- nees and playing for the youngsters' business on Saturday afternoon. From actual experience we have boosted such matinees to the tune of several hundred dollars every week. This one strikes us as being pretty good and. if prop- erly advertised, should draw the kids in bunches. And don't kid' yourself that the mamas and poppers don't come along very often with the kids to see the serial. They like a taste of it themselves, so make the play for them too. This same idea can be reconstructed into many different similar stunts but, whichever way you work it, get behind the idea and put it across very big. Charlie Maxfield, up at the Colonial, in Hartford, started one off with a free mad- ness and kept them coming forever after. Others have done something else, but all along the same lines. Get those kids and you are getting real extra business and many times it will be darned welcome business when you can finish off that weekly statement with black, instead of red ink. ,...r,., | I »imin .owidi Ju, ' "2 H MARINE TH EATRE KIDS' MATINEE KLUB EVERY SATURDAY AFTERNOON "THE FIRE DETECTIVE" ENTITLES — — TO THB f«EE K I OS' SHOW OK SATURDAY AFT , JUNE IS EPISODE 4 EPISODE 5 "Our Gang" Ties Up With Ice Cream Window Displays A tie-up involving the fa- mous "Our Gang" of Hal Roach's Rascals, an Ice Cream Company and some fine win- dow displays, should certainly prove effective in any town or ~ ~ — — — — ■ — city where such a tie-up is available. In this picture you will note that the arrangements were made with the Supplee Co., and through the tie-up they are going to dress 1,500 windows through the citv and suburbs of Philadelphia, Pa. There is no question but that this num- ber of window displays will create a lot in added interest in the "Gang" and theatres capitalizing on such publicity by running one or more subjects while the tie-up is in effect, will no doubt profit by it. Such co-operation can be arranged through mostt any local ice cream company if you want to boost the "gang" or if you think they need boosting. I, personally, have always believed that it paid to take advantage of every opportunity to make a tie-up that would direct attention to the theatre. The more they talk the more they will come and that is what we are plugging like the dickens for. Right? Front Displays On "The Barker" Still Coming In Strong If we had ever expected so many photos on decorated fronts for "The Barker" we would have waited and ran them all at one time, then you could make comparisons — But what's the use of my crying over spilt milk like a crab? Here are two corking good fronts and certainly as good as the others previously published. The one from the Ellany Theatre in El Paso, Texas, looks like it might carry a peach of a story with it, but unfortunately, we received the photo without any de- scriptive matter regarding same. However, we will gladly tell you the story if the Ellany manager will shoot it in to me right away. We would especially like to know where he got those animals, etc. Look this picture over carefully, it's good. The other photo is from the Florida Theatre, in Jacksonville, and shows a regular crew of clowns (it also looks like one of them is biting the dust) but if it created the talk in the town that appearance seems to bring forth, then it must have been O. K. Don't lose sight of that "Barker" in person standing at the entrance to the "big top." You managers who might be playing "Barker" right now are sure in luck with the Carnival and Circus season right along with it. Send us some more photos, boys, we will gladly use them right here on the Club pages. Just remember these are "your" pages, so if you want to tell the other boys what and how you are doing things, make use of them. MANAGERS' ROUND TABLE CLUB The Original Idea Ex- change and Sponsors of Inter - Communication Be- tween the Showmen of the World MEMBERSHIP OPEN TO ALL EXHIBITORS NO DUES OR INITIATION FEES OF ANY KIND April 13, 1929 1205 MANAGER!' KOUND TACLt CLUB mm Don't Forget The "Service — Courtesy And Attention" On the numerous little ex- cursions I have taken to points situated around New York City, I was rather surprised to note an air of indifference about many of the theatre at- ^ — " ~~ ~ ~ taches in the majority of the theatres visited. This, to my way of thinking, is a deplorable condition and is one of the chief causes of local patronage going out of the town for their entertainment. A manager who permits his help to grow lax and careless in their handling of his patrons has fallen down on one of the most important parts of his job. Service and attention are of great importance in this age of showmanship and those who neglect it are falling behind the parade. Oftimes this condition is like a slow moving illness, it creeps over the theatre without those within it noticing the affliction, but then along comes some outsider and to him the condition is magnified because he has not been around to watch its gradual approach. It is always a good point to keep in mind that a manager must walk into his theatre in about the same frame of mind as a patron. He should look things over and seek to learn whether his help is really on the job dispensing service, courtesy and attention be- cause the moment these factors are missing your patrons will feel that the theatre is not up-to-date. This goes whether you are running a wired house or any other kind of a house. Whether you are doing business or starving to death. Don't let that old, foolish notion settle in your head that if you are doing a good business you can get away with murder. You will learn, much to your sorrow, in a very short time that such an impression is all "wet." This little story was not intended as an editorial, a lecture or anything else but a heart-to-heart talk between us. Take it or leave it. C. J. Rose, district manager for the Mohawk Division of the Schine Circuit in New- York State, sent me something in a weekly theatre bulletin, which, while not entirely new, "™~ ^ ^ " is certainly an up - to - the - minute idea. In looking through some of the copies I find they are chock-full of good reading and interesting items that should appeal to every theatregoer fortunate enough to receive G. J. Rose Prefers "Bulletins" For Weekly Programs the weekly copy. Again, it gets away from the usual program, is quite inexpensive and its contents, if good, is entirely due to Mr. Rose's efforts and ability. Several of the bulletins con- tain personal messages from the manager and are signed ac- cordingly. We are selecting two of the copies, not for their outstanding news, but because they will reproduce better than the rest. This is just to give you an idea of what we are tell- ing you about. BUT, should you really be interested in Mr. Rose's bulletin, we suggest you write him direct and he will gladly send you some copies together with any other informa- tion as you might want to know, such as cost, equipment, time to turn out, and so forth. C. J. will gladly answer these or any other questions you might put to him. We hope to hear lots more from him in the very near future. The several man- agers on the Schine Circuit belonging to the Club all seem to be up-to-the-minute showmen, and their activities are always interesting to read. Write Your Own Caption! I I T„, Sn..c«T S„ U.„. T,. S.. A MARVELOUS ALL TALKINC SENSATION CONRAD NAG EL ROCHESTER THE A TRE GEORGE, JESSEL f . TALKING- SINGING ' „ PICTURE . rti ^ ■ COlt £ WADE FISHEtt I HURST KITAQOS JAPS GEORGIE JESSEL SKK BOY Here (ire three newspaper ads of the same size. W e will let you judge them yourself. They were nil the same size and came from the Aldine Theatre in Pittsburgh, Fays and Rochester Theatres in Rochester, N. Y. There are many good and bad points to be found. Let us know your opinion and criticism, Ed. A MONG the many interesting ar- tide in Next Week's issue, we will feature: Dick Kirshbaum's — Activities in Arlington Al Price's — Teaser program on "Canary Case." Culver Theatre's Summons for "On Trial" George Smith's "Last Warning" stunt * $ * * * And many other interesting items that will be of importance to the "live-wire" members. READ THE CLUB PAGES IN THE "NEWS" EVERY WEEK 1206 M o t i o n P i c t u r c N e zv s MAN AGE-ftf" ROUND TABLE CLUB "He Got What He Wanted" or "It Pays To Advertise" are both ap- propriate captions to use Wehrenberg Must Believe In "It Pays To Advertise" wi*h this story- Fred Wehr J enberg, owner of the Cin- — derella Theatre, in Melba, Mich., and the Virginia Theatre in So. St. Louis, also president of the M. P. T. O. of Eastern Mo. and Southern 111., decided to run ads in the St. Louis daily papers re- questing highwaymen to leave him alone as he was tired of being robbed. His ad read as follows: "Highwaymen — Holdup Men, Please Note: This is to notify you that I do not carry on my person the receipts of my various theatres. They are locked in time lock safes and taken to the bank in an armored car. I am tired of being held up. Signed, Fred Wehrenberg." A few days later (so the story runs) he routed a robber who attempted to hold him up while he was putting his car in the garage. The robber fled when Fred opened fire. It also says that he was robbed of $350 by two young bandits, but it is not certain whether that happened before or after the ad appeared. Figure it out for yourself 'cause it's the same no matter how you slice it. Ray Hickman Has "Extra, Extra, all about the big news . . . ." That's the , way we greet the little whisper .Finally Lome IhrU we finally wrung out of our With A Little News oId friend R&y c-. Hickman, from down in Marietta, Ohio. — ^ — Ray was one 0f me most shin- ing lights (?) on the Canadian cruise last summer and we well remember the life he injected into the party, but he has been so busy ever since that we could not get much out of him dur- ing the winter months. However, the summer weather is thawing him out and so we take pleasure in telling the whole world of Club members that Ray is right on the job, but is now selling sound where there was previously silence. (For better or worse.) He just installed a Bristolphone, and he tells us that business is rolling along great. Good news Ray and just try and drop us a line again soon, or we won't let you off the boat on the next Sun cruise, and that will be tough on you in case you happen to be kind of dry in the mouth??? Ray is still a regular reader of the Club pages and never misses a single copy of the NEWS. Atta boy, Roy. I've got a few more good stories to tell you up at Cedar Point next summer. Here's a Tonic For An Ailing B. O. With "Bellamy" Ted. Emerson, Publicity Di- rector for the Riviera Theatre, in Omaha, Nebr., pulled off one of the finest advance pub- licity stunts that was ever recorded for this city when he ran a guest screening of the "Bellamy Trial" and invited over a hundred members of the local bench, police force and Omaha Bar Association, and had them try to guess the guilty person in the picture. Interest was worked up to a fever heat by all those who> attended the showing and, just before the criminal was revealed in the court room scene, the picture was stopped and the house lights turned on. Ushers then passed through the audience handing out cards reading: "One of the wit- nesses whose testimony you have just heard committted the crime. In your opinion, who is the guilty person?" Not a single one of the hundred odd guests were able to guess who was the murderer, so Manager Ray Jones decided to continue the same stunt throughout the showing of the picture. At each performance, at that particular point, the picture was stopped and the same procedure was followed with the result that the entire town was buzzing with excitement over the whole idea. The only change that Jones made in the original idea was that he flashed on the screen the following: "Who do you think killed Mimi Bellamy? This brief pause is made to permit you to discuss the case with your neighbor." Then the film is continued. There is no reason why similar tie-ups cannot be ar- ranged in any city or town. Properly handled you could certainly induce the same officials in your city to turn out for a special screening, especially the press would be glad to co-operate with you. We consider this one of the best stunts brought to our attention in quite some time, and only hope that Emerson and Jones don't forget to keep us posted on their further activities, they are both worth watching. HOW AUSTRALIA PLAYS UP NEWSPAPER ADVERTISING! Australia claims that the rea- son their theatres are always doing a big business is because they advertise on a large scale. This seems to be borne out by- looking at the inside spread of a Friday paper from that coun- try. You will surely marvel at the great strides made in sunh advertising when you note the various ads on this spread. It is well worth more than a pass- ing notice from everybody in the business. We have received many other interesting items from Australia through Mr. Webb, of the Union Theatres, Ltd., of that country, who is a present in New York on busi- ness for his company. Their programs together with other advertising methods are far more advanced than one would ever suspect if they were to listen to some of the stories that reach our ears. With all respect to the American showman we are going to print quite a bit of Australian stuff in an early issue. It won't do you any harm to look it over carefully when it makes its appearance. .V^p.T^r in 1 Man/Titian . p £ iy on Min\K,H|J U tllllMI III 1 gojy^~"'-"ti'nitj «,MHI.i.ilHlJr ' I I HI II I I Mvmy IDO YOIUIIH! r iDiiunrY 1, mm 1 ! April 13, 19 29 1207 MANAGER!' ROUND TABLE CLUC Another Group Of "Live-Wires" HARRY M. LOWENSTEIN operates the Ritz and Palace Theatres in Ardmore, Okla., but this is not the important point to this introduction. We want our other members to know that Harry possesses all the qualifications of a corking manager, and his letters to the Club should make darned good reading for all of us. Start her rolling, Harry, we are all watching. MATTHEW BRIDGE, we want you to know, is the directing head of the Strand Theatre in San Pedro, Calif. This happens to be a straight picture house of the type that we like to give plenty of space to. Now if we could get Mr. Bridge's photo and a little story about how he sells his house in San Pedro, we would like to have the other members meet him, via the club pages, that way. * * * HARRY SILVER is the directing genius of the Palace Theatre in Hamilton, Ohio, and you will hear more about him very soon. He has already sent me a copy of his house program and it's the best of its kind that I have seen in many a moon, but don't stop there, Harry ; let us have your own photo so the boys can see what you are like and be sure and keep us posted on your activities. HARRY LEE MOLLER is still an- other Schine Circuit manager to get 'round the table. He manages the Ohio and Capitol theatres in Sidney, Ohio, for that outfit and we only hope he is as peppy with his Club contributions as some of the other Schine boys. We shall wait and see. How about it, Harrv? * * ♦ GEORGE A. NEVIN runs the Capitol Theatre in Ilion, N. Y., for the Kallett Theatres, Inc., and with a sound house to handle he ought to have some "nifties" to pass on to the other members. How about a starter with your photo to boot? But don't wait too long, we want to hear from you soon. * * * JAMES E. HELSDON is the busy manager of the Majestic Theatre in Ann Arbor, Mich., for the Butterfield Circuit, and adds another live-wire from that organ- ization to the Club lists. We only hope that Jimmy is as active as our other Butterfield members in sending us the "dope" on how he runs his house and sells the pictures. * * * OTTO W. SCHMIT runs the Paris Theatre in Santa Fe, New Mexico, and since we have not got any too many members from that region we would like Otto to sort of act as Club correspondent and send us the news about himself and the other man- agers down that way. Is that O.K. with you, Schmit? Shoot me the "dirt." * * * J. HOWARD JEFFREYS, manager of the Regent Theatre in Beaver Falls, Penna., a modern 1,100 seater running vaudeville and pictures, recently added his name to the Club rolls. We would like to make Mr. Jeffreys' better acquaintance via his photo and a little letter about show-news from his town. What do you say? * * * DAVID M. BROTMAN is the man- aging director of the Avaloe Theatre in Chicago and since he is a "big city" man- ager, he should certainly be in a position to pass on some interesting notes for his fel- low members. Come on, Dave. * * * CHARLES F. LOVELL hails from Oil City, Penna., where he runs the Venango Theatre, a snappy little Vitaphone house. We would like to know more about Charlie and his activities in Oil City, so please oblige. Thanks in advance. And you might also send us a photo. A. J. OBRESH is the directing head of the Capitol Theatre in Whiting, Ind., and with so many other Indiana managers to set him a good example we should not be sur- prised to find A. J. a mighty good member himself. But we will withhold further judgment until we see if he will let us have his photo and something of interest to pub- lish in these pages. O. K. ? NOTE: Those are just a few of the many new members of the Club, others will appear in succeeding issues. Mem- bers who have forwarded their applica- tions are requested to give us time to reach their names. WILL YOU BE NEXT?? APPLICATION FOR MEMBERSHIP IN "MANAGER'S ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Address Theatre City Policy Capacity State Honorary Chairman Chairman Wm. A. Johnston C. E. Lewis COME ON!! SHOOT IT IN— NOW!! D. V. MARQUIS, another southern manager to join the "crowd" handles the Ernada Theatre in Bartow, Fla., and while they are getting ready for sound he might let us know how he has been keeping things humming to date. Start your membership off right, D. V., and get to know the boys better. # * * J. J. DEMPSEY, manager of the Strand Theatre in Dorchester, Mass., for Publix has all the ear-marks of becoming a darn fine member. Already he has written us several interesting letters and sent us other items which you will soon find on these Club pages. We are glad to welcome such new managers as J. J. into the Round Tablers. * * * THOMAS J. BEGLEY, managing the Roxy Theatre in Philadelphia, Penna., an all-sound theatre. Right in the midst of so much theatrical activity is the reason why we believe Tom can pass on some good stuff for the rest of us. A photo of yourself would also look well on the Club pages. Shoot it along now. Thanks. HUGH McCULLOUGH is the man- aging director of the Orpheum Theatre in Marions, 111., and with a variety of attrac- tions such as Vaude. Pict. and Road shows he could give the rest of us some nice tips as to how he sells those different attractions in Marion. Start the ball a-rolling, Hugh, will you? * * * JOHN McMANUS is the manager of the big Leow Theatre in Dayton, Ohio, and a real showman if there ever was one. Johnny, your brother members are anxious to know how you are handling that 2,700 seater and selling it to Dayton. Will you oblige with a letter soon? Thanks. ROBERT ELLIANO hails from up "our" own territory. He is managing the Fine Arts Theatre in Westport, Conn. How about your house program and a little letter telling the members all about Westport and yourself, Bob? Atta boy. ♦ ♦ ♦ HAROLD E. RICE handles the Palm and Rialto Theatres in Pueblo, Colo., and he should be well qualified to pass some fine tips to the other Club members. We would like to start off with a letter from Harold on "sound" pictures and the way he presents them in his sound house. What say, H. E. ? ljnx Motion Picture N e tv s onal News from Corresponden L Li ' j= Theatre Deals Pending In Southeastern Area RB. WILBY, vice-president • Publix-Saenger Theatres of North Carolina, spent last week in North Carolina covering the terri- tory with his general maanger, H. F. Kincey. It is understood that they are contemplating renewing their activities in North Carolina and have already closed a deal with U. K. Rice for his Colonial theatre, Winston-Salem, N. C, and also closed with Wilbur Smith for the Lyric theatre, Wilson, N. C. It is understood that Mr. Rice will still be connected with the Colonial theatre in Winston - Salem and that the management will be under his direction. W. E. Armstrong, operator of the Manhattan, Rocky Mount, N. C, expects to open his new house there in the next sixty days with sound. The Charlotte, N. C, Film Club basketball team has again won the championship of the city league. R. G. Herndon has sold the Vamp, Barnwell, S. C, to H. J. Phillips. C. K. Wright is now operating the Eagle, High Point, N. C. T. B. Kehoe, of the Athens Show Shop, Newbern, N. C, has dressed up his theatre considerably and has also installed sound. W. H. Hendrix, who owns the Fairview and Central, Greensboro, N. C, and the Broadway and Grand, Reidsville, N. C, starts building a new theatre in Reids- ville about May 1. George W. Bailey, owner of the Carolina and Royal theatres, Wil- mington, N. C, has installed four American Sirocco blowers pur- chased from National Theatre Supply Co. Among visitors in Charlotte, N. C, last week were L. L. Drake, Ansonia theatre, Wadesboro, N.C. ; Charles Roth, Palace theatre, Greensboro, N. C. ; George Parr, Imperial Theatre, Lancaster, S. C. ; G. G. Mitchell, Imperial theatre, Newton, N. C. ; L. C. Sipe, Liberty theatre, Darlington, S. C. ; R. P. Rosser, Dixie Theatre, Aberdeen, N. C. ; A. M. Pinkston, Garden theatre, Anderson, S. C, and Francis White, Capital theatre, Ashcboro, N. C. Dr. John Stout, Stout's theatre, Danville, Ky., who has been ill, is able to be up and about again. Mr. and Mrs. H. A. Rohs, Rohs theatre, Cynthiana, Ky., were injured in an automobile wreck March 20. A. Mitchell, of the Dixie theatre, Russellville, Ky., will install sound device in about thirty days. Among out-of-town visitors in Birmingham the past week were William R Griffin of the Strand, Cullman, Ala.; Col. Thomas E. Orr of the Princess, Albertville, Ala.; Thomas E. Watson, of the Strand, Montevallo, Ala. Walter C. Alexander, formerly identified with equipment com- panies in Alabama territory, is now handling a sound unit picture show traveling outfit. I.oew's State theatre, New Or- leans, La., is celebrating this week its third anniversary. Leo the Lion, M-G-M's trade mark, came to Memphis, Tenn., last Saturday. C. W. Tipton, of the New, Manila, Ark., was a Memphis, Tenn., film row visitor last week. Other visitors included: B. H. Oliver, Mingo, Amory, Miss.; J. C. Kistler, Strand, Wilmot, Ark.; P. F. Engle, Strand, Clarendon, Ark. ; Mrs. Max Davitts, Dixie, Winona, Miss. ; M. A. Lightman, president, Arkansas Amusement Enterprises, El Dorado, Ark. Sound pictures made their debut Monday night at the Palace, Cov- ington, Tenn. The Strand, Tupelo, Miss., formerly affiliated with the Saenger Theatres, Inc., under a booking agreement, has severed that con- nection and hereafter will do its own booking. Attaches of the Memphis, Tenn., RKO office arrived there Wednes- day morning to discover a taxicab cosily nestling with its radiator where the door of the office should have been. R. J. Goodman, of the Rex, Starkville, Miss., will install sound equipment. Changes In Personnel Of "U's" Seattle Chain WHOLESALE transfers and changes in the personnel of executives of the eleven houses in Seattle operated by Universal Chain Theatres were announced last week by Karl L. Burk, during the visit here of Lewis Cohen, gen- eral manager of "U" chain. They are as follows : Chauncey Smith, manager of the Cheerior, is now manager of the Winter Garden ; Arthur Bishell from management of the Mission to the Cheerior; Cliff Talbot from management of the Woodland to the Mission; Raynold Wallace, "U" man from Los Angeles, in as manager of the Woodland ; Sol Strauss, another Californian, suc- ceeding Sid Schubach as manager of the Mandrona Gardens ; and Lee Holmes into the Portola, succeed- ing Herb Royster. L. K. Brin, former exchange executive in Seattle and manager of the Egyptian for Warner Broth- ers, was a Seattle visitor last week. He is contemplating a sales organ- ization in this territory to handle "Mastertone" film synchronizing devices. Harry Lawrence, head booker of the Seattle Paramount exchange, leaves this week for Portland, where he will take over the same position with the same company. He will be succeeded in Seattle by Dwight Spracher. Fred Neilson becomes assistant booker. William Lewis, special represen- tative for the manufacturers of Peerless reflecting arcs, landed in Seattle last week after a non-stop flight from San Francisco. He later visited Fred Mercv, at Walla Walla. Don Conley, formerly of War- ner Brothers and Metro-Goldwyn- Mayer, now occupies the booker's desk of the Seattle Columbia branch, succeeding Phil Harbel. who hereafter will cover Southern Washington for Columbia. Visitors on Seattle's row dur- ing the past week included Waldo Ives, of Mount Vernon and Ana- cortes ; Harry Ulsh, of Ellensberg ; Art Adamson, of Everett ; Guil Oman and E. A. Zabel, of Olym- pia; and "Cap" Lathrop, owner of a chain of houses in Alaska. Lou Golden, manager of the Fox, opening in Seattle, April 19, ar- rived last week from San Fran- cisco, where he has been manager of the Loew's Warfield. Sam Katz, executive of Publix; John Balaban, vice-president of Balaban & Katz ; Ralph E. Crabill, Pacific Coast manager for Publix ; and Herman Wobber, Western di- rector of distribution for Para- mount, arrived in Seattle last week for a two-day conference with Manager Robert Blair, of the Pub- lix Seattle. From here they left for a day at the Portland Theatre, Portland. M. D. Howe, general booking manager for Fanchon-Marco cir- cuit, spent few days in Seattle last week and operated Northwest offices to be presided over by Earl Simmons, who will be assisted by Alfred G. Keighley and Miss Alma A. Roscoe. Jim Loughborough, advertising manager of Fox-Wesco's Fifth Avenue and Coliseum, left la^t week for San Francisco, where he will follow same pursuits. His Seattle work is new being handled temporarily by Eddie Fitzgerald, publicity director. Live News Notes From Atlanta's Film Row LJ. DUNCAN has resigned • as Atlanta, Ga., branch manager of Tiffany-Stahl, and will be succeeded by Jack Groves. Mr. Duncan goes to Charlotte as branch manager for Pathe. Visitors to Atlanta's film row during the past week included H. W. McGeary, formerly prominent in Atlanta film circles, who stopped in on his way to Rockaway, New York; Mrs. F. L. Liggett, who op- erates theatres at McRac, Cohrane, 1 lawkinsville and Eastman, Ga. ; Frank Plaginos, of the State and Alamo, Gainesville, Ga. ; E. T. Hopkins, of the Colonial, I.aw- rcnceville, Ga. ; E. C. Fain, of the Grand, Talassee, Ala. ; W. T. Riggins, of the Strand, Jessup, Ga. ; M. H. Silverman, of the Grand, Chattanooga, Tenn. ; Wil- liam Griffin, of the Strand, Cull- man, Ala. ; Hugh Manning, of the Manning & Wink chain in North Georgia and East Tennessee ; T. F. Thompson, of the Palace, Cedartown, Ga. ; Joe Wheeler, of the Grand. Cedartown, Ga. ; K. S. Marton, of Arab, Ala. Cleveland, O., Items Of Interest To Exhibitors n^HE Marshall bill, proposed in 1 the Ohio state legislature by Senator L. L. Marshall to intro- duce local option in all cities and towns in Ohio on the Sunday movie question, was favorably reported on by the judiciary committee of the Senate, but has not been heard on the floor. William E. Burton is the new manager of Loew's Allen, succeed- ing Fred Clary, who left Cleve- land last week to become assistant manager of the Public Auditorium. The Stillman, Cleveland, went back to its old policy of continu- ous shows at 75c top last Sunday. M. A. Lebensburger, Inc., is the firm namei adopted by Maurice Lebenburger for the sale and dis- tribution of Pacent Reproducers in Ohio and Michigan. Walter Loewe has been appointed manager of the United Artists ex- change in Cincinnati. Keith's Palace and Keith's East 105th St. are both operating as sound houses now. Loew's, Akron, O., opens April 20th. Ed. P. Casanave states that the Lincoln, Cincinnati, is the first Ohio house to have both the sound- on-disc and the sound-on-film equipment for Movie-Phone. Other Movie-Phone installations include the Liberty, Middleport ; Park, Carrollton ; Community, Cadiz ; Jewel, Willard ; Jewel, Fremont ; and State, Urichsville. The Orpheum, Cleveland, has been purchased by the Ninth Street Theatre Co., Max Lefkowitz, president. Herbert Fischer, owner of the Victor, Akron, O., has sold the house to E. Moran. George Mock, owner and oper- ator of Mock's Girard, O., sold the house last week to Edwin J. Hall, and is planning a vacation. Abe Kramer and Myer Fine, of Variety Amusement Co., have pur- chased the Fairyland, Cleveland, O, from Sam Fine. Mrs. Nazera Zigiob, widow of George Zigiob, former theatre own- er of Lorain, has recently acquired the Dreamland. Many Idaho Theatres Installing Sound THE Egyptian, Boise, Idaho, opened last week with sound. Photophone is used. Another house opening last week with Photophone was the Majestic at Nampa, Idaho. The Orpheum, Twinn Falls, is reported to have Cineephone equip- ment installed. Photophone equip- ment is being installed at the Xnv Broadway, Idaho Falls. The Rex, Idaho Falls, recently opened with Pacent equipment. The present location of the American Theatre, in Idaho Falls, will be taken over by Demordant and Drinnen, operators of thea- tres at Blackfoot and Rexburg, Idaho, it is said. April 13, 19 29 1209 Newsy Notes Of Des Moines Film Trade DES MOINES exchange men were much interested this week when Felix Malitz, general sales manager for Ufa, presented his conception of several screens which should oceffpy the entire proscenium of the picture palace and make it possible to show sev- eral reels at the same time. Harold D. Barnes, manager of the Central State Corp., Burling- ton, Iowa, will have as his assist- ant' Harry Ward, formerly mana- ger of the Garden, Iowa City. The Royal, Spirit Lake, K. J. Livingston, manager, will soon in stall the Film-O-Tone equipment. Harry Hermann, salesman for Metro - Goldwyn - Mayer, resigned his position to go into business for himself. He will have charge of the Strand Theatre at Fort Dodge and is interested in a new company which has several theatre enter- prises in mind. Mr. Hermann came to Des Moines six years ago when W. E. Banford brought him here when he came from the Seattle office to act as branch manager. Jack Raper, formerly manager for Fox in Des Moines, is now managing the Vitaphone acts, etc., in this territory. Madeline McGreavy, secretary to the managers at the Capitol The- atre for the past three years and now officiating in that capacity for Jess Day, manager of the Capitol Theatre, was ill last week with the 'flu. She was presented with a lovely bouquet of roses from the theatre folks. S. Reif, from the Omaha office of Stern Brothers, is the new booker for Columbia Pictures in Des Moines. The Des Moines Motion Picture Theatre Operators Union received half a dozen new petitions for membership last week. W. P. Cuff, formerly with Uni- versal and Skouras, has been added to Columbia's sales force at the Des Moines office. Exhibitor Occurences In Milwaukee THE first meeting of the new board of directors of the Mil- waukee T. O. Ass'n was held April 3 at the Randolph Hotel, Milwau- kee. Meeting was devoted entirely to legislative affairs. The presi- dent, Fred Meyer, appointed a standing committee to serve for following year. Its members are H. J. Fitzgerald, chairman; Steve Bauer, vice-chairman ; Henry Gold- enberg, J. A. Highler and George Fischer. Members of Community The- atres, Inc., held their annual meet- ing last week, at which following- officers were elected: William F. Pabst, president; Charles W. Ne- bel, vice-president and general man- ager; H. B. Mortimer, secretary and treasurer. Capital stock of the corporation was increased from $175,000 to $250,000. Fred Brown, associated with Fox Midwesco in Milwaukee, has been transferred to Green Bay, where he will manage the three Midwesco houses, succeeding Louis B. Chris. Russell Leddy is taking over management of the Garfield. Sam Miller, booker for Brin, Inc., on temporary leave of ab- sence, is devoting his time to his Lyric Theatre, Gladstone, Mich. Al Bartlet, of the Miaramar, Milwaukee, is forming an organiza- tion of business associates to or- ganize a chain of theatres. Mr. Bartlet's idea is to use only stock- holders in the management of the theatres. Bob Johnson has been appointed manager of the Apollo and Jeffer- son, Janesville. The Plaza, Burlington, was re- cently reopened by Community Theatres. Pacent equipment is be- ing installed. Racine exhibitors paid Milwau- kee a visit tin's week. O. L. Wol- cott, of the Majestic; Frank Stef- fen, of the Rex ; Tom Norman, of the Capitol, and Harry Miller, of the Granada, were "among those present." Pacent equipment is being in- stalled in the Geneva, Lake Geneva. Sam Abrams and Julius Lann recently bought the Roosevelt cir- cuit from Goetz Bros. Change ef- fective April 1st. Three Kenosha theatres are involved — the Roose- velt, Vogue and Butterfly. A fire was discovered on the stage of the Pastime, Milwaukee, Sunday night during a severe thun- der storm. Patrons fled from the theatre into the downpour. Tiffany-Stahl Opens Branch In Toronto TIFFANY organization lias been completed in Canada with the establishment of Tiffany Pro- ductions of Canada, Limited, under a Canadian charter, with head of- fice at 277 Victoria street, Toronto, with Phil. Hazza in charge. Chas. Stephenson is Ontario manager. Annual Regal Week was held in Canada, April 8 to 13, under the auspices of Regal Films, Limited, Toronto. The Perkins Electric Company, Limited, Toronto, Montreal and Winnipeg, has secured the Can- adian agency for the Aniplitone sound equipment. With the wiring of both B. F. Keith's and the Centre theatres soon, Ottawa will have six syn- chronized screens — more than any other Canadian city. The Canadian Council on Child Welfare, Ottawa, has issued its second "White List" of approved moving pictures. Ernest E. Geyer, formerly with Famous and Publix, has joined headquarters staff of Famous Players Canadian Corp., Toronto. P. J. Nolan, proprietor of three Ottawa theatres, figured in the serious railway wreck near Bow- manville, Ontario; he came through uninjured. The Avalon, Ottawa, Ontario, has started a policy of daily matinees, programs being changed bi-weeklv. The season of the Theatrical Bowling League of Ottawa, On- tario, concluded with a victory for the employes of the Galvin theatre, the Galvin staff capturing the trophies presented by J. M. Frank- lin, manager of B. F. Keith's the- atre, and by Johnny Galvin. Following the wiring of the Im- perial, Ottawa, Manager Roy Tub- man raised prices 10 and 15 cents and also discontinued the services of the house orchestra. Roy McDonald, assistant man- lier 'of B. F. Keith's theatre, Ot- tawa, Ontario, for the past four years, has resigned to take a holi- day in his home at Halifax, N. S., before proceeding to Philadelphia, Pa., where he will continue in the theatre field. Film Row News From Pittsburgh, Pa. SPEAKING of hobbies, Jack Si- mons, manager of Loew's Al- dine, Pittsburgh, goes in for tropi- cal fish. He has an aquarium at home containing more than 1,000 fish, many of rare species. He also has a small aquarium in his office at the theatre. "Jimmie" Mover is the new as- sistant manager at Loew's Penn, Pittsburgh, succeeding Charles Katz recently made assistant dis- trict manager for the Loew Ohio theatres. W. M. Anderson, manager of the Eclipse, Waynesburg, Pa., recently made one of his periodical trips to Pittsburgh. Jack Graham, film salesman for past eight years with Pathe, has deserted the peddling of celluloid, and is now handling sales for the Photophone Pittsburgh office. Ben Sugarman, former Para- mount salesman, has joined the Columbia sales staff. "Jim" Thorpe, exchange man, who has been ill for the past year, ventured out one day the past week and came out to Film Row to say "hello." Harry Browarsky, of Associated Theatres, Northside, is back from an eight-week vacation trip to Cuba. Aaron Wayne, former Para- mount salesman, now looking after city territory for Pathe. Edwin Watson, owner of the Virginia, Fairmont, is organizing the Fairmont Theatre Co., to take over the Virginia as well as the Fairmont in the town. The Palace, Parkersburg, has been sold by Pete Thomas to W. K. Sheppanl. Recent Vitaphone-Movietone in- stallations include the Hippodrome, Northside, and the Richelieu, Bellefonte. Control of the Magnet, Minooka, has been acquired from H. M. Schleifer by Louis J. Paplow. William Jones, 17, of Chester, charged by police with having planned hold-up and robbery of Washington theatre, Media, was sentenced on March 28, to serve from 10 to 20 years in Eastern Penitentiary. Indiana Co. Acquires Fort Wayne Theatre A SECOND theatre, The Broad- way, Fort Wayne, Ind., has been taken over by Rialto Theatre Corp. George Heliotes, manager of the Rialto, will manage the new theatre, which was taken over from J. P. Mollet. Remodeling and re- decorating is planned. A new elec- tric marquee is to be installed shortly. The lease on the B. F. Keith, in Indianapolis, has been offered for sale by the United Theatres Co., of Cincinnati, O. The offer, made in a letter from Ben L. Heidingsfeld, secretary-treasurer of the Cincin- nati Co. to Union Trust Co., of Indianapolis, answers the question of whether the company entertains plans to reopen the house. Present lease, it is understood, has seventy- five years to run. Articles of incorporation have been filed by East Chicago Thea- tre Co., of Indianapolis, which has an initial capital stock of 7,500 shares of no par value common. Incorporators are Burrell Wright, Mary Hilt, Edward J. Boleman. Friscoite Charged With Theatre Bombings POLICE, on April 2, foiled a gang which has been terroriz- ing San Francisco theatres throw- ing noxious chemical bombs. Sigi Biagini is held on charges of ex- tortion and throwing "stench bombs" on complaint of James E. Nasser, business manager for the Castro and other San Francisco theatres. Friends of "Dick" Spier, who was made manager of Loew's Warfield, were glad to see him back in this city from Portland. Mrs. Paul Reardon, of Big Creek, was visiting in San Fran- cisco recently. Joe Richards, of the Sutter, San Francisco, has a new baby daught- er, Betty Imalia. G. Woods, Granada Theatre's iheatre's press agent, was recently married to Peggy Walker. 3 Nebr. Houses Join Wired List OOUND equipment has been in- kJ stalled in three theatres of World Realty Co. at Fremont, Co- lumbus and Kearney, Neb. The equipment is the Pacent device. John Howard, manager of the Rialto, Omaha, Nebr., recently in- stalled perforated rubber screen to aid the house's all-sound programs. The new screen is a Da-Lite Da- Tone. Lee Durham, previously with Fox and Metro-Goldwyn, has been engaged as salesman out of Colum- bia's Omaha office. New houses opened : Seamon, in Big Springs, Nebr. A. H. Leh- man opened theatre in Avoca Nebr. H. H. Ludeman has taken over la. The Grand, Independence, la., is now owned by E. W. Hageman! UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS "3IB'r- New York 1210 Motion Picture N e iv s 2 Idaho Houses Close Because Of Epidemic IT is reported here that the Mc- Cammon, Idaho, and the Rich, Montpelier, Idaho, have been closed due to a meningitis epidemic. D. T. Lane, secretary of Salt Lake Film Board Trade, is due back in Salt Lake City soon, after having attended the Government investigation meetings in N. Y. of the Board of Arbitration and Cre- dit Committees. R. L. Wicker of the Delta, Utah, is conferring with various Salt Lake City branch managers this week. Earl Steele of the Venice at Nephi, Utah, is spending a few days here also. Ed. Bluck, formerly of the Kiva, Durango, Colo., is visiting his son, Ross Buck, local RKO booker and is also incidentally visiting with his new and first grandson, "Jimmy." Albert Van Wagener of the Al- hambra, Pleasant Grove, Utah, has been booking Universal service in Salt Lake City this week. J. E. Ryan, operating the Li- berty, Brigham City, Utah, recently visited the local Film Row. Ben Winzler of the Liberty, Tremon- ton, Utah, was also on the Row. Ned Gorssman, exhibitor of Pocatello, Idaho, is in looking over product for his Capitol Theatre there. Louis Peery of the Egyptian and Ogden, Ogden, Utah, was among exhibitor visitors this week. The Capitol, in conjunction with a Salt Lake City newspaper, is now conducting their Opportunity Contest. Alberti, Master of Ceremonies at the Capitol, Salt Lake City, has left. J. Albert Erickson, violinist, is now in charge of the orchestra. Clarence Lees has been appointed assistant manager to George E. Carpenter at the Capitol, replac- ing D. K. Edwards, transferred to the Paramount Empress as man- ager. Carl A. Porter, formerly managing the Paramount Empress, has been transferred to the office staff of Marcus Enterprises. Current Albany-Troy Exhibitor News JOHN FRANKFURTER, and that's not boloney either, has notified Albany exchanges that he will shortlv reopen his theatre in Palenville, N. Y. Last week witnessed another change along Albany's film row when Amos Leonard, with Pathe as salesman, succeeded George Ames as World Wide local man- ager. Mr. Ames has returned to New Haven. The Strand, Sharon Springs, has changed ownership. Jacob Krahn has sold the house to B. B. Gustadt, who plans to renovate it. Out-of-town exhibitors along Albany's film row during the week included Henry Fricder, Hudson ; George Thornton, Saug- erties; John Murphy, Catskill ; Philip Eisenberg, Jeffersonville, and C. R. Didsbury, Walden. W. W. Farley, a head of Far- ash, Schenectady, who resides in Albany, had his entire family grouped about his table Easter, two of his daughters being home The Rialto and Strand, Pough- keepsie, are being operated by W. F. Garrison, acting as receiver. Nothing has yet been announced from Stanley headquarters as to probable opening of Albany's new- est residential motion picture house. Ferrton Lawlor, former film salesman, is meeting with much success as manager of new Del- mar theatre. Jake Golden, manager of Proc- tor's Fourth Street, Troy, made business trip to New York during week. Walter Powers, manager of the- atre in Watertown, spent last Sunday with friends in Oswego. Mr. and Mrs. W. J. Kelly, former manager of the Strand, Oswego, have returned from Boston. Fleischmanns is to have new $100,000 theatre to open about July 1. Max Silberman is back of project. Tom Stowell, manager of Har- manus-Bleecker Hall, Albany, ap- peared last week in home talent production. Theatre Happenings In Portland and Vicinity THE Grand, Meaderville, Mont., has been closed after a run of several years. Mgr. A. P. Martha gives as the reason "Sound in Butte," which is three miles away. W. Matt Skory, Montana man- ager of Universal, has contracted with W. A. Simons, owner-man- ager of Rialto, to install Vita- phonc-Movietone early in April. To supply the demand of a num- ber of nouses in Oregon, C. W. McKee has been named as Oregon distributor for De Luxe Master- phone. The technical staff have now completed installation in some 20 houses in this territory, and are now working on the Helig chain and the two Portland houses be- longing to Ike Geller. Hippodrome Theatre, Portland, has dispensed with their Western Vaudeville Association acts, and instead will use Pom Pom Musical Stock Company. They will con- tinue to show pictures. West Johnson is placing Pacent talkie equipment in the Vining, Ashland; the Arcade, Cottage Grove; the Venetian, Hillsboro; and the Liberty, Camas, Wash. Each theatre will be equipped with new Simplex projectors and Peer- less lamps. Fire Breaks Out In St. Louis Theatre PATRONS of the Criterion, St. Louis, Mo., were forced to de- sert the building when a fire start- ed in some rubbish in the basement shortly before noon Sunday, April 7. The damage was slight. Hec- tor M. E. Pasmezoglu operates the theatre. An 800-seat theatre will be part of the new Ducker Hotel build- ing to be erected in Popular Bluff, Mo., by Walter and Lee Ducker of that city. Plans are being pre- pared by N. S. Spencer and Son, Chicago, while construction con- tract has been awarded to George H. Gassman, Poplar Bluff con- tractor. The building will be six- story with basement and cover a site 100 by 104 feet. Actual con- struction will be started in May or June. The American, St. Louis, is in- stalling sound picture equipment this summer. On Sunday, April 7, the St. Lou- is Theatre; Grand and Delmar boulevard, operated by the Radio- Keith-Orpheum circuit, went on a talking picture-vaudeville basis via the Photophone. _ George Y. Henger, for the past six years assistant sports editor of St. Louis Times and president of St. Louis Sports Writers Associa- tion, has taken a position with publicity department of Skouras- Warner circuit. He will handle publicity for the Missouri Theatre, St. Louis. Tom McKean, president of Pro- gressive Pictures Corporation, dis- tributors in this territory for Goodall Reproducers, has sold such equipment to the Orpheum, Vandalia, 111. ; the Royal, Royalton, 111.; Curley Lawson house in Mount Olive, 111.; the Idle Hour, Festus, Mo.; the Wellston, Wells- ton, Mo.; the Barth, Carbondale, 111. Sunday Movies Score Victory In Missouri RESIDENTS of Webster 1 ^ Groves, Mo., bv a vote of 2,321 to 1,648, voted down a pro- posal for repeal of town's ordi- nance prohibiting Sundav amuse- ments. Sunday motion picture shows probably will be resumed in Monette, Mo., by the Rialto as re- sult of ruling by Circuit Jud^e Emory E. Smith, Cassville, Mo., April 4, holding town's anti- Sunday show ordinance unconsti- tutional. Because hunters frequently dis- turbed him on Sundays, Represent- ative F. E. Dubois of Texas County, Mo., a minister, has presented to Missouri General As- sembly a bill to prohibit Sunday amusements. First returns of referendum vote on daylight saving being con- ducted by St. Louis, Mo., Real Es- tate Exchange were three to one in favor of the plan. 377 ballots were sent out and of the first 200 to return 151 favored and 47 op- posed daylight saving. St. Louis, Mo., Chamber of Commerce plans to conduct another referendum. Directors of St. Louis Merchants Exchange has issued a statement expressing themselves as in favor of daylight saving. Baltimore House Starts Sound Policy THE Ritz Theatre, Baltimore, operated by Ritz Amusement Co., Louis Gaertner, general man- ager, has been wired for DeForext equipment and started its sound April 8. Two other Baltimore theatres soon to go into a sound policy are the Walbrook, operated by Thomas D. Goldberg, who is having a Royal machine installed, and the Crown, having Truetone installed. The latter is managed by Max Cluster. Charles Raymond has succeeded Howard Price Kingsmore as Loew's City Manager in Baltimore. The New, Baltimore, has been sold to Morris A. Mechanic, Bal- timorean. This is the last theatre property to pass from the control of the Whitehursts here. Mr. Mechanic plans to close the theatre about the middle of June and during the summer enlarge the seating capacity. An old blue law forbidding women "in tights" to be seen in shows in Easton, Md., and also for- bidding wrestling, boxing and tightrope walking, was repealed recently by an ordinance passed by the Town Council. If the Mayor does not sign the bill or does not veto it before April 15, it will au- tomatically go into effect. This ban probably does not apply to moving pictures as the Maryland Censor Board has full control over all pictures released in Maryland. Fred Klein has been succeeded by A. A. Jacobson at the United Artists' exchange, Washington, D. C. The Baltimore territory for World Wide exchange, Washing- ton, D. C, will be covered by C. E. Tyson, formerly with United Artists. There will not be any daylight saving for Baltimore this summer as one of the last things done in the legislature before it adjourned recently was an unfavorable re- port being given by the Baltimore City Delegation in the House on the bill. The Academy, Lynchburg, Va.( has been reopened after having been entirely remodeled and wired for sound. Joseph Brodie, proprietor of the Brodie, Baltimore, spent Easter Sunday in Atlantic City. Charles Tyson, who has been covering Baltimore territory for United Artists, has resigned. A theatre to cost about $80,000 is planned for Washington, D. C, by F. D. Geisler. The resignation of Max Rosen- berg has been handed in at the Washington, D. C. office of Uni- versal. Clarence Eiseman who has been in the Eastern Shore of Md. for M-G-M has resigned ; he becomes associated with the United Artists' EMPIRE FILM VAULTS INC. MODERATE PRICE FILM STORAGE J. *° 10 Container. $ .75 Qver 100 Container. $ 35 11 to 50 " 50 _ i 1 nn 51 to 100 " .40 Cases per month, 20 to 25 reels I. OO 723 Seventh Avenue, N. Y. Bryant 2180-2181-2182 April 13, 19 29 1211 STATEMENT OF THE OWNER- SHIP, MANAGEMENT, CIRCU- LATION, ETC., REQUIRED BY THE ACT OF CON- GRESS OF AUGUST 24, 1912, of Motion Picture News, published weekly at New York, N. Y., for April 1, 1929. State of New York, County of New York, ss. : ^ Before me, a Notary Public, in and for the State and county aforesaid, per- sonally appeared E. J. Hudson, 729 7th Ave., New York City, who, having been duly sworn according to law, de- poses and says that he is Assistant Pub- lisher of Motion Picture News, Inc., publishers of Motion Picture News, and that the following is, to the best of his knowledge and belief, a true state- ment of the ownership, management (and if a daily paper, the circulation), etc., of the aforesaid publication for the date shown in the above caption, re- quired by the Act of August 24, 1912, ■embodied in section 411, Postal Laws and Regulations, printed on the reverse of this form, to wit: 1. That the names and addresses of the publisher, editor, managing editor, and business managers are: Publisher, Motion Picture News, Inc., 729 Seventh Ave., New York City. Editor, Wm. A. Johnston, 729 Seventh Ave., New York City. Managing Editor, Oscar Cooper, 729 Seventh Ave., New V'ork City. Business Manager, E. J. Hudson, 729 Seventh Ave., New York City. 2. That the owner is: (If owned by a corporation, its name and address must be stated and also immediately thereunder the names and addresses of stockholders owning or holding one per cent or more of total amount of stock. If not owned by a corporation, the names and addresses of the individual owners must be given. If owned by a firm, company, or other unincorporated concern, its name and address, as well as those of each individual member, must be given.) — Motion Picture News, Inc., 729 Seventh Ave., New York, N. Y. ; Stockholder, The Angus Co., 7 West 10th St., Wilmington, Del. Stockholders: Angus Co., 7 West 10th St., Wil- mington, Del.; Bodell & Co., 32 Cus- tom House St., Providence, R. I.; James M. Heatherton, 239 West 30th St., New York, N.Y.; Muriel D. Heatherton, 239 West 30th St., New York, N. Y.; Wm. A. Johnston, 729 Seventh Ave., New York, N. Y.; J. A. Plummer, 215 Central Ave., Cranford, N. J.; Rowland ■Co., 560 Angell St., Providence R. I.; H. H. Young, 32 Custom House St., Providence, R. I.; J. M. Heatherton Corp., 239 West 30th St., New York, N. Y. Stockholders of J. M. Heather- ton Corp., 239 West 30th St., New York, N. Y.; Jas. M. Heatherton, 239 West 30th St., New York, N. Y.; M. D. Heatherton, 239 West 30th St., New York, N. Y.; L. N. Heatherton, 239 West 30th St., New York, N. Y.; H. A. Heatherton, 239 West 30th St., New York, N. Y. 3. That the known bondholders, mort- gagees, and other security holders own- ing or holding 1 per cent or more of total amount of bonds, mortgages, or ■other securities are: (If there are none, so state.) None. 4. That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if any, contain not only the list of stock- holders and security holders as they ap- pear upon the books of the company but also, in cases where the stockholder ■or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting, is given; also that the said two paragraphs contain statements embracing affiant's full knowledge and belief as to the circum- stances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and se- curities in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other per- son, association, or corporation has any interest direct or indirect in the said stock, bonds, or other securities than as so stated by him. 5. That the average number of copies •of each issue of this publication sold or distributed, through the mails or other- wise, to paid subscribers during the ;six months preceding the date shown Fla. Theatremen Enjoy 4-Day Fishing Trip MEMBERS of E. J. Sparks' fishing party have returned to Jacksonville, Fla., and are en- thusiastic over the fine outing they had. The party consisted of E. J. Sparks, his two brothers, P. S. Sparks and L. M. Sparks, of Texas ; Ty Cobb, Lord Henry Stubblefield, of Texas ; Stanley W. Hand, of the Electric Research Co., New York ; Harry B. Vincent, of Orlando; M. C. Talley, of Lake- land, Fla. ; W. A. Krause, of Jacksonville ; C. B. Ellis, manager RKO's Jacksonville exchange and R. A. Benjamin, Jacksonville archi- tect. The party spent four days fishing at Sand Key, Fla., catching about 2,000 pounds of fish, and spent three days in Cuba. Friends of Charlie Morrison, formerly manager of several Jack- sonville theatres, are glad to know that he is recuperating from a re- cent illness. Miss Josephine Simril, inspector at RKO, Jacksonville, was married in March to Roy McKenzie, of Jacksonville. A. C. Thornton, manager of the Park, Tampa, is a mighty busy boy these days, they having added a musical comedy show to their regular picture program. The Florida Legislature opened their 60-day session this week. One of the first bills to crop up takes a wallop at the show folks. The bill is sponsored by W. S. Cawthon, state superintendent of schools, and is called a "luxury tax." Accord- ing to his figures, if his bill is successful it will provide some- thing over seven million dollars for the schools of the state each year. He proposes to put a 10 per cent tax upon all luxuries. General Trade News In Okla. City Zone T ll 7 P. FLORENCE of the V\ • Macco, Magnolia, has in- stalled a new carrier air washer. Louie Vandiver has purchased the Washinp-ton, Lone Oak, Tex. A. Jules Benedict has been ap- pointed traveler for Pathe at Dallas, Tex. The new Heights, Houston, Tex., opens this month. The City Council has authorized moving picture shows in McAlcster, Okla., from one to six o'clock P.M. with a board of censors of three. Unknown persons placed a bomb in the Palace, Tulsa, Okla., Friday night, March 29th, which exploded resulting in $500 damages. No one hurt. C. L. Wood has been appointed manager for Dent Theatres, Inc., Paris, Tex. H. O. Everts has been appointed manager for Wes-Tex chain, Spur, Tex. above is (This information is required from daily publications only.) E. J. Hudson, (Signature of Assistant Publisher.) Sworn to and subscribed before me this 29th day of March, 1929. [Seal] Wm. V. Cunniff. Notary Public. New York County; N. Y. County Clerk's No. 351; N. Y. Register's No. 9278. (My commission expires March 30, 1929) The Ritz, Midland, Tex., has in- stalled sound equipment. Burt King will erect new thea- tre building at Stamford, Tex. Management of the Queen, at Palacious, Tex., will erect new- theatre at Palacious. G. A. Leskin is erecting new 600- seat theatre, at Woodsboro, Tex. R. A. Healy will erect new thea- tre, Ft. Worth, Tex., to be named Healy's Home Theatre. Marion, Edna, Tex., is being re- modeled. The Palace, Burknurnett. Tex., has been remodeled. S. B. Brock & Son have opened new theatre at Happy, Tex. Dent Theatres, Inc., has installed R. E. White as manager of Pharr, Pharr, Tex. The Palace, Mexia, Tex., is be- ing remodeled. Work has commenced on the $500,000 theatre by Dent Theatres, Inc., at El Paso, Tex. The Rialto, Arkansas Pass, Tex., is being remodeled. Oscar Korn is building new thea- tre at Fort Stockton, Tex. Sam Reed, of Lubbock, is now employed as organist for Crvstal Falls, Tex. The old Dreamland, Cuero, Tex., is being dismantled. Mrs. Bess Fairtrace has been named director of public relations for Publix at Dallas, Tex. H. Ford Taylor will open his theatre at Alpine, Tex., soon. Dent Theatres, Inc., will start work on their new theatre, at Mexia, Tex., soon. Carl Burton has been appointed booker for RKO at Oklahoma City, Okla. Mrs. Blanche Camp is new steno for Columbia at Oklahoma City, succeeding Mrs. Billie Duke, trans- ferred to Warner Bros, at Dallas Tex. Momand Enterprises have in- stalled Vitaphone in theatres at Wewoka, Pawhuska and Holden- ville, Okla. F. L. Stocker is branch manager for Columbia at Oklahoma City. Events In Schenectady And Syracuse, N. Y. TW< ) Schenectady neighborhood theatres, the first in the city to take the step, are being wired for talking pictures. The Barcli, operated by Farash, which runs all but one of the first-run houses here, and the Rivoli, an independent house, both of about 800 capacity, have installed the apparatus. Sanford Farkus, assisting man- ager of Loew's State Theatre, Syracuse, N. Y., has been pro- moted to manager of the Allen, Cleveland, O. Mr. Farkus will be replaced as Harry Weiss' assistant by Luther S. Williams, who comes from Stanley. Albert P. Kaufman, managing director of the New Empire, Syra- cuse, N. Y., left Saturday, March 23d, for a two weeks' sojourn in Atlantic City. During his absence the berth is being filled by Morris Fitzer. Situations Wanted ORGANISTS and SING- ERS, thoroughly trained and experienced in theatre work. Men and women now ready for good positions. Write salary, and other data. Ad- dress, Chicago Musical Col- lege, 64 E. Van Buren, Chi- sago. EXPERIENCED ORGAN- IST desires position in 6-day New Jersey wired theatre maintaining manager intelli- gent enough to use organ as "sound relief." Experienced as assistant manager and with sound reproducing. $75 to start. Liberty Sept. 1st. Box 245, Motion Picture News, 729 Seventh Ave., New York City. SITUATION WANTED : Card, poster and shadowbox man with four years' theatre experience, wishes steady job with theatre. Write Samuel V. Rondiez, 509 W. Second St., Grand Island, Nebraska. For Sale FOR SALE: 1,200 high class opera chairs. Good serviceable condition. Box 425, Motion Picture News, 729 Seventh Ave., New York City. SEVERAL THOUSAND brand new upholstered chairs. Sensational bargains. Also 3,000 new veneer chairs way below cost. C. G. Demel, 845 South State, Chicago. WANTED: Two Simplex Machines, reflector arcs pre- ferred. Must be in good con- dition and cheap for cash. Harlan Theatres, Harlan, Ky. It Pays to Advertise in the Classified Ad Section of the News. 1212 Motion Picture N c w s | COMPLETE RELEASE CHART . Productions are listed according to the names of Distributors in order that the Exhibitor may have m a short-cut toward such information as he may need, as well as information on pictures that are coming. H Features which are finished or are in work, but to which release dates have not been assigned, are listed in ||| "Coming Attractions" Uj COLUMBIA Title Star Rel. Date Length Reviewed Apache, The Alvarado-Livingston Nov. 19 — 581 8 feet Behind Closed Doors Valli-Glass Feb. 24. . . .5897 feet Driftwood Alvarado- M. Day Oct. 15 6267 feet Eternal Woman Borden-Graves Mar. 18 5800 feet April 6 Faker, The Logan-Delaney Jan. 2. . . 5651 feet *t§Lone Wolf 's Daughter Lytell-Olmsted Feb. 18 6339feet Mar. 9 (Silent Version) Feb. 18. . . 6214 feet Nothing to Wear Logan- Von Eltz Nov. 5 5701 feet Object— Alimony Wilson-Allan Dec. 22. . . .6266 feet Power of the Press Fairbanks, Jr.,-Ralston Oct. 31 6465 feet Quitter, The Lyon-Revier April 1 Restless Youth M. Day-Forbes Nov. 30 — 6085 feet Stool Pigeon Borden-Delaney Oct. 25 5792 feet Sideshow, The Prevost-Graves Dec. 11 ... , 5999 feet ♦(Submarine Holt-Revier Nov. 12. . . .8192 feet. (Silent Version) Nov. 12 •(Trial Marriage Kerry-Eilers Mar. 10 6639 feet (Silent Version) Mar. 10 *t§Younger Generation Hersholt-Basquette Mar. 4 — 8217feet (Silent Version) Mar. 4 7394 feet Length Reviewed 2 reels 2 reels Feb. 9 2 reels Dec 1 2 reels Feb. 16 2 reels 2 reels Feb. 16 Sept. 15 Mar. 23 Title Coming Attractions Star Rel. Date Length Reviewed *t§Bachelor Girl, The Logan-Collier-Todd. *(§Broadway Hoofer, The ♦t§Donovan Affair Holt-Revier »t§Fallof Eve *t§Father Love *t§Flying Marine, The Ralph Graves 7200 feet . . .Mar. 30 EDUCATIONAL Rel. Date Oct. 21.. 6 . 7.. 17 . 27. . 9.. 17. Title Star All in Fun Jerry Mandy Air Derby Reed Howes Jan. America's Pride Our World Today Oct. Auntie's Mistake Dorothy Devore Feb. Beauties Beware Jerry Drew Jan. Be IV" y King Lupino Lane Dec. Best Dressed Woman in World Our World Today Feb. Bumping Along Stone-Ruth Nov. 18 Cloud Patrol, The Reed Howes Feb. 24 Come to Papa "Big Boy" Oct. 14. Companionate Service Dorothy Devore Oct. 7. Delicious and Refreshing Adrienne Dore April 21 . Dominion of Diversity Hodge-Podge Feb. 24 Dumb— and How Thatcher-Young Jan. 27. Fisticuffs Lupino Lane Oct. 28. Fixer, The "Big Boy" Feb. 3. Follow Teacher "Big Boy" Dec. 16. Four Wheel Brakes Jerry Mandy April 7. Ginger Snaps "Big Boy" Mar. 24 Glorious Adventure Hodge-Podge Oct. 14. Going Places George Davis Jan. 13. Good Night Nurse Lupino Lane Apirl 28 Hay Wire Stone-Dale Nov. 4 Her Big Ben Gene Stone Mar. 10. Hold That Monkey Monty Collins Nov. 1 1 . Hot or Cold Al St. John Dec. 2 Howling Hollywood Davis-Dent April 21 . Husbands Must Play Wallace Lupino Jan. 6 In the Morning Vernon Dent Dec. 30 Jungle Kings and Queens of Screen. Our World Today Mar. 24 Lewis-Sonnenberg Wrestling Match . Special Reel Jan. 1 3 Kitty, Kitty Bradley-Thompson Lucky Duck Billy Dale Oct. 7. Magic City Our World Today Nov. 11 Making Whoopee Goodwin-Bradley Oct. 28. Meandering Thru the Menagerie. . . Hodge-Podge April 28. Misplaced Husbands Dorothy Devore Nov. 25 Moving Movie Show Hodge-Podge Mar. 31 . Murder Will Out Vernon Dent Dec. 16. Only Me Lupino Lane Jan. 20. Parlor Pests Collins-Dent Mar. 24 Patchwork of Pictures Hodge-Podge Nov. 18. Pep Up Cliff Bowes Feb. 24. Permanent Wave Railroad Our World Today Playful Papas Jerry Mandy Dec. 1 Question Marks Hodge-Podge Jan. Quiet Worker Jerry Drew Nov Served Hot Cliff Bowes Feb. Shifting Scenes Hodge-Podge Dec. Skywayman, The Reed Howes Nov. 18. Smart Steppers A. St. John Mar. 3 Social Prestige Monty Collins Dec. 23. Stage Frights George Davis Oct. 21 . Summer Saps Lupino Lane Mar. 17 Those Two Boys Collins-Dent Time to Expire Gene Stone Mar. 24 W king Fish Our World Today Jan. 13. Walat a Trip Vernon Dent Jan. 13. Whoopee Boys Monty Collins Feb. 10. Whse Wimmln Jerry Drew Mar. 31 . Wiives Don't Weaken Drew-Bradley Dec. 16 *t§Zipl Boom! Bang! (A. T.) McKee-Conlin-Glass 20 4. 10 16 1 reel Oct. 2 reels Mar. 30 .2 reels Jan. 12 .2 reels Nov. 10 .1 reel Mar. 30 .1 reel Nov. 3 .2 reels Mar. 30 2 reels Oct. 13 2 reels Oct. 6 .1 reel Mar. 16 .1 reel Mar. 23 1 reel Dec. 22 2 reels Oct. 27 2 reels Feb. 3 .2 reels Nov. 17 .1 reel Mar. 30 .2 reels Mar. 30 .1 reel Oct. 27 2 reels Mar. 30 2 reels Mar. 16 .1 reel Oct. 27 1 reel Feb. 2 2 reels Oct. 27 2 reels Nov. 10 2 reels Mar. 16 2 reels Mar. 30 . 1 reel Nov. 24 1 reel 1 reel Feb. 2 .1 reel Mar. 16 1 reel Sept. 15 1 reel Nov. 3 2 reels Oct. 13 .1 reel 2 reels Nov. 24 1 reel 1 reel Nov. 10 2 reels Dec. 15 .2 reels .1 reel Nov. 24 .1 reel Feb. 2 .1 reel Dec. 1 .1 reel Dec. 1 .1 reel Feb. 2 2 reels Oct. 6 .1 reel Jan. 19 . 1 reel Mar. 30 .2 reels Nov. 3 2 reels Mar. 30 2 reels Nov. 17 2 reels Oct. 6 2 reels Mar. 30 2 reels Mar. 30 Title Star Rel. Date *t§Broadway Blues Johnny Burke Mar. 10. *t§ Eligible Mr. Bangs E. E. Horton Jan. 13. . *t§L:on's Roar Burke-Bevan Dec. 9. . . *tSOId Barn Johnny Burke Feb. 3... *t§Right Bed, The E. E. Horton April 14. . *t§Whirls and Girls Gribbon-Clyde Feb. 24... FIRST NATIONAL Title Star Rel. Date Length Reviewed ♦(Adoration Billie Dove Dec. 2 6360 feet .. Jan. 19 *t§Barker, The Sills-Compson Dec. 30 7137 feet Dec. 15 Cheyenne Ken Maynard Feb. 3 5944 feet ♦(Children of the Ritz Mackaill-Mulhall Mar. 3. . . .6426 feet . . . . (Silent Version) Feb. 17. .. .6296 feet Companionate Marriage Bronson-Walling Oct. 21 6227 feet Crash. The Sills-Todd Oct. 7. . . .6225 feet Dancing Vienna Myon-Mars 5683 feet *t§Divine Lady, The Griffith-Warner Mar. 31 9914 feet Feb. 9 (Silent Version) April 14... 8993 feet Do Your Duty Charlie Murray Oct. 14 5976 feet Glorious Trail Ken Maynard Oct. 28 ... . 5886 feet *tHaunted House Kent-Todd Nov. 4 . . 5755 feet. . . Dec. 22 *t§His Captive Woman Sills-Mackaill Mar. 24. . . 7992 feet .. April 6 (Silent Version) Mar. 24 . 7692 feet . . Jan. 19 *t§Hot Stuff Alice White April 14 (Silent Version) Mar. 24 *t§LilacTime Moore-Cooper Nov. 8 *tLove and the Devil Sills-Corda Mar. 24 (Silent Version) Feb. 24 *t§Man and the Moment Billie Dove April 7 I Silent Version) Mar 17 *tNaughty Baby White-Mulhall Dec. 16. . . .6360 feet (Silent Version) 6406 feet *tOutcast : Griffith-Lowe Nov. 11. . . .6226 feet Phantom City Ken Maynard Dec. 23 5887 feet *tSaturday's Children Corinne Griffith April 14 (Silent Version) Mar. 10. . *tScarlet Seas Barthelmess-Compson Dec. 9. . *tSeven Footprints to Satan Conklin-Fazenda Feb. 17. . (Silent Version) Jan. 27.. ♦(Synthetic Sin Colleen Moore Jan. 6. . Ware Case, The Special Cast Nov. 25 . . ♦t§Weary River Barthelmess-Compson Feb. 10.. (Silent Version) April 7.. ♦(Why Be Good Colleen Moore Mar. 17. . (Silent Version) Mar. 3. Coming Attractions Title Star *t§Broadway Babies Alice White Mar. 9 8967 feet. Mar. 24 '28 6431 feet Feb. 9 Dec. 8 6727 feet 6237 feet... Jan. 5 5405 feet .5238 feet 6730 feet... Jan. 12 .6185 feet .7978 feet.... Feb. 2 .7565 feet 7692 feet Jam 26 Rel. Date Length Reviewed California Mail Ken Maynard *t5Careers (A. T.) Dove-Moreno-Myers *t§Dark Streets Milton Sills Drag Barthelmess-A. Day *t§Girl in the Glass Cage Dorothy Mackaill ♦(Hard to Get Mackaill-Burns *(§House of Horrors Todd-Hale-Fazenda (Silent Version) 6700 feet . . Sept. 22 Lawless Legion Ken Maynard 6 reels *t§Lilies of the Field Corinne Griffith tt ^Prisoners Corinne Griffilh Royal Rider, The Ken Maynard *t§Smiling Irish Skies Colleen Moore ♦tsSquall, The Joyce-Loy *f§Twin Beds Mulhall-Miller *t§Two Weeks Off Wells Fargo Express Ken Maynard 5453 feet 5376 feet. 7176 feet. 6828 feet 5356 feet 5560 feet 6395 feet . . Feb. 1 reel. . 1 reel Dec. . .2 reels Jan. . .2 reels . 2 reels Dec. 15 . .2 reels 15 12 ALL-TALKIE SHORTS Title Star Rel. Date ♦ISAsk Dad E. E. Horton Feb. 17.. •t5Boe«" Buzz, The Gribbon-Clyde April 7. . *.1lBride's Relations Burke-Gribbon Jan. 13.. * Means synchronized score, f Means sound effects. Length Reviewed 2 reels Feb. 16 .2 reels .2 reels Feb. 2 FOX FILMS FEATURES Title Star Rel. Date ♦(Blindfold O'Brien-Moran Dec. 9 (Silent Version) Dec. 9 . ♦(Blue Skies Twelvetrees-Albertson Mar. 17. . ♦(Captain Lash Victor McLaglen Jan. 6. . (Silent Version) Jan. 6 . *fDry Martini Astor-Moore Oct. 7.. (Silent Version) Oct. 7.. ♦tFour Devils Gaynor-Duncan 10 reels "■{Fugitives Bellamy-Terry Jan. 27. . . 5331 feet (Silent Version) Jan. 27 *tGreat White North Special Cast Dec. 30 ♦t§Ghost Talks, The (A. T.) Twel«etrees-Eaion Feb. 24 •1 Girls Gone Wild Caroi-Stuart Mar. 1 0 (Silent Version) Mar. 10 Homesick Sammy Cohen Dec. 16 Mar. 10 *1$ln Old Arizona (A. T.) Lowe-Baxter Jan. 20 ♦(Joy Street Moran-Stuart April 7 ♦ISMother Knows Best Bellamy-Dresser Oct. 28 *t§Mother Machree Bennett-McLaglen Oct. 21 *HMaking the Grade Lowe-Moran Feb. 17 ♦tMe Gangster Terry-Collyer Oct. 14 ♦(Not Quite Decent Collyer-Dresser Mar. 24 *tPlastered In Paris Cohen-Pennick Jan. 23 ♦(Prep and Pep Rollins-Drexel Nov. 18 ♦(Now Year's Eve Astor-Morton Feb. 24 ♦t Romance of the Underworld Astor-Boles Nov. 11 ♦(Riley the Cop McDonald-Drexel Nov. 25 (Silent Version) Nov. 25 Length Reviewed 5598 feet . . Jan. 5 ..Feb. 9 . Nov. 10 Oct. 13 "l ree| " ' *(§Hearts In Dixie (A. T.) Clarence Muse § Means voice (including dialogue and incidental songs). A. T. 6000 feet.. Mar. 9 . . 5153 feet ...6650 feet.. ..Mar. 2 ...8724 feet.. . Dec. 29 .10116 feet . Sept. 22 . . 6807 feet Mar. 17 '28 .... 5024 feet .6042 feet.. Oct. 27 ...5641 feet . Sept. 29 ...6806 feet.. . . Jan. 5 . . . .5958 feet .6162 feet.. Jan. 12 . . . 6132 feet . Dec. 8 . 5993 feet All Talkie. April 13, 1929 1213 Title Star Rel. Date *tRed Dance Del Rio-Farrell Dec. 2 *tF!ed Wine Collyer-Nagel Dec. 23. *tSunrise O'Brien-Gaynor Nov. 4.. *tSin Sister! Carroll-Gray Feb. 10 . . (Silent Version) Feb. 10 ♦tStrong Boy McLaglen-Joy Mar. 3 *t$Speakeasy (A. T.) Page-Lane Mar. 24 . Taking a Chance Rex-Bell Nov. 18. Length 9250 feet 6194 feet .8393 feet .6072 feet. 6053 feet 5150 feet 5775 feet 4876 feet Reviewed . June 30 '.Oct. 14 April 6 Mar. 23 Title Star 5531 feet 5563 feet Feb. 16 ►(Trent's Last Case Griffith-Day Mar. 31 *tShow People. Davies-Hain *t§Through Different Eyes Baxter-Lowe April 7 *1True Heaven # O'Brien-Moran Jan. 20 (Silent Version) Jan. 20 ♦tSValiant, The (A. T.) Churchill-Terry April 21 Coming Feature Attractions -|-jt|e Star Rel. Date Length Reviewed Backwash Farrell-Duncan Chasing Through Europe Stuart-Carol . . . . . . ■■■■■■■■■ ■ Christina Gaynor-Morton Mar. 30 . 6955 feet April 6 Cock-Eyed World, The Lowe-Danita-McLaglen Fatal Wedding, The Astor-Bard Fox Follies Special Cast Girl Downstairs. The O'Brien-Moran. Rel. Date Honeymoon ... ... Flash-Moran Dec. 29 . Lady of Chance Norma Shearer Dec. 22 Loves of Casanova Ivan Mosjoukine Feb. 16 Masks of the Devil John Gilbert Nov. 17 Morgan's Last Raid Tim McCoy Jan. 5 Napoleon Special Cast Oct. 27 Overland Telegraph Tim McCoy Mar. 2 Shadows of the Night Flash-Gray Oct. 6 Oct. 20 Spies Special Cast Dec. 8 Single Man. A Cody-Pringle Jan. 12 *tTrail of '98 Del Rio-Forbes Jan. 5. (Silent Version) Jan. 5 Mar. 24, '28 •fTide of Empire Adoree-Duryea Mar. 23 ... . 6552 feet *tWind, The Gish-Hanson Oct. 27 *t§ White Shadows in the South Seas.. Blue-Torres Nov. 10 West of Zanzibar Chaney-Nolan Nov. 24 *tWoman of Affairs Garbo-Gilbert Dec. 15 Feb. 23 Length 4823 feet .7126 feet 6179 feet .6575 feet 5264 feet 6893 feet 4815 feet .5448 feet 7453 feet 7999 feet 5596 feet . 8799 feet Reviewed Jan. 26 Dec. 1 Feb. 16 Nov. 17 Mar. 9 Feb. 9 Wild Orchids Garbo-Asther SHORT SUBJECTS Title Star Allah 'L Allah Ufa Oddities. 6721 feet .7968 feet. 6150 feet 8319 feet 9235 feet Nov. 17 Aug. 18 Jan. 5 Nov. 3 April 6 *t«Hurdy Gurdy "'.'.'.'.'.'.'.'.'.'.'. 'George Jessel All Parts Charley Chase Joy Street . . Eaton-Moran-Stuart Lost in the Arctic Special Cast Masked Emotions George O'Brien Ancient Art, An Ufa Oddities. Assorted Babies Ufa Oddities Big Business Laurel-Hardy On^Woman Idea, The. La Rocque-M.~bay . '. ^Booster, The Charley Chase Our Daily Bread Farrell-Duncan Playboy Nagel-Colly" Rel. Date Mar. 16.. Oct. 27.. Mar. 2 . Nov. 5.. April 20 . Nov. 24.. (Silent Version) Nov. 24 . Boy Friend Roach Stars Nov. 10 Reviewed Protection Burgess-Elliott-Page Call of the Cuckoo Max Davidson Oct. 1 5 River The " ' Farrell-Duncan 7313 feet . . . Jan. 5 Chasing Husbands Charley Chase Dec. 22 *t«Th'ey Had to See Paris Will Rogers Op Gentlemen Snore? Roach Stars. Oct. 13. Veiled Woman. The Tora-Alba Double Whoopee Laurel-Hardy May 18 Woman. The Astor-Bcles D.yi".9^u"?ie H!?..?idi,J.el. I SHORT SUBJECTS Title Alpine Pastoral, An Blue Grass and Blue Blood Details on Dogs Drifting Through Gascony. Ends of the Earth Glories of the Evening Harvest, The Historic Hungary King Cotton Low Necker Monument Valley Star Rel. Date Length Reviewed . . Variety Mar. 3 1 reel . . Variety Dec. 9 1 reel . . Variety Mar. 17 1 reel . . Variety Oct. 28 1 reel . . Variety Jan. 20 — 1 reel . . Variety Nov. 11 1 reel . . Variety Jan. 6 1 reel . . Variety Mar. 31 1 reel . . Variety Feb. 16 1 reel . . Marjorie Beebe Dec. 18. .. 2 reels Jan. 14 ...Variety Nov. 25 1 reel North of the Battery Variity Feb. 3... 1 reel Steeplechase Variety Oct. 14 — 1 reel Storied Palestine Variety Dec. 23 .... 1 reel MOVIETONE SHORTS Title Star Rel. Date Length Reviewed *t§Across the Seas Royal Hawaiians 1 reel *t§ At the Ball Game Joe Cook *t§Bath Between Clark-McCullough Feb. 17. . . 1870 feet *t|Bridge at Midnight Mary Duncan *t§Corpus Christie Raquel Meller Sept. 8 *t§ Diplomats. The Clark-McCullough Feb. 17. . . 3200 feet . . Jan. 12 *}§Dollsand Puppets Nancy Drexel *t§Everybody Loves My Girl Winnie Lightner *t§Family Picnic Raymond McKee June 30 *t§Friendship *t5George Bernard Shaw Interview June 30 *t§Going Home Kebtucky Jubilee Singers 1 reel *t§lnterview, The Clark-McCullough *t§Ladies' Man Chic Sales ♦tjMedicine Man, The Clark-McCullough 2 reels ♦tSMind Your Business Hugh Herbert *t§Napoleon's Barber Otto Mattiesen Feb. 17 2980 feet *t§Nightio Knights Clark-McCullough 2 reels *t§Old Tunes for New Dr. Sigmund Spa'ith 1 reel Mar. 2 *t§South Sea Songs and Dances Royal Hawaiians 1 reel *t§They're Coming to Get Me Chic Sales *t treasurer's Report Robert Benchley 1 reel *t§Serenade (Schubert) Harold Murray Sept. 8 *t§WaterBoy Kebtucky Jubilee Singers 1 reel ♦tSWhite Faced Fool Lionel Atwill Sept. 8 Early to Bed Laurel-Hardy Election Day "Our Gang" Fast Freight "Our Gang" Feed 'Em and Weep Roach Stars Foundations of Eold Ufa Oddities Going Ga Ga Kennedy-Davidson. Habeas Corpus Laurel-Hardy *tHoly Terror. The "Our Gang" Jungle Orphans Ufa Oddities Kisses Comes High Ufa Oddities. Oct. 6 Jan. 12 May 4 Dec. 8 May 16.. Jan. 5 Dec. 1 . Mar. 9. Mar. 30 Dec. Length .1 reel 2 reels 1 reel .1 reel 2 reels 2 reels 2 reels 2 reels Dec. 1 2 reels 2 reels 2 reels 2 reels 1 reel 2 reels Nov. 3 2 reels 2 reels 2 reels 1 reel .2 reels .2 reels Jan. 12 2 reels . 1 reel .1 reel 1 reel . .2 reels . .2 reels . 2 reels . 1 reel . .2 reels . 2 reels . .2 reels . 2 reels . 1 reel . 2 reels . 2 reels . .2 reels . 2 reels Oct. 13 . 2 reels July 28 . .2 reels . .1 reel . .2 reels . . 1 reel . .2 reels Sept. 29 . .1 reel Dec. 8 GENERAL PICTURES FEATURES Title Star Bachelor Club, The Talmadge- Worth Heroic Lover, The St. Leo-Bedford Wild Heart of Africa Special Cast Rel. Date Length Reviewed (Parthenon Pictures). GOTHAM FEATURES Title Star Head of the Family, The Russell-Corbin. Rel. Date Length ... 6250 feet. Thru the Breakers Livingston-Herbert 6420 feet *t§Times Square Day-Lubin 1 reels. . Reviewed METRO-GOLDWYN-MAYER FEATURES T'tle Star Rel. Date *f§Alias Jimmy Valentine Haines-Barrymore Jan. 26. . . (Silent Version) Jan. 26 . . AN at Sea Dane-Arthur Feb. 9 . . . *tBaby Cyclone Cody-Pringle Nov. 3 . . . •tBrotherly Love Dane-Arthur Oct. 13. Bushranger, The ... ...Tim McCoy . Nov. 17 Length 7803 feet 7142 feet 5345 feet 5053 feet 6053 feet Reviewed Nov. 24 Leader, The Ufa Oddities April 27. . *tLiberty Laurel-Hardy Jan. 26.. (Silent Version) Jan. 26. . Light of India. The Boyd-Godwin April 6 . Lonely Lapland Ufa Oddities Nov. 10. . Loud Soup Charley Chase Mar. 16. Madame Du Barry Nov. 17. . Manchu Love Sojin Jan. 12.. *tMovie Night Charley Chase May 11 . . Napoleon's Homeland Ufa Oddities Jan. 5 . ♦tNoisy Neighbors "Our Gang" Feb. 9.. (Silent Version) Feb. 9 . Off to Buffalo Charley Chase Feb. 16. . *tOI' Gray Hoss "Our Gang" Oct. 20 . (Silent Version) Oct. 20 . Pair of Tights Roach Stars Feb. 2. . Persian Wedding Ufa Oddities April 13., *tRuby Lips Charley Chase Jan. 19. . Savage Customs Ufa Oddities Nov. 24. . *tSchool Begins "Our Gang" Nov. 17. . Secret Boozehounds Ufa Oddities Feb. 16. . *tSpanking Age "Our Gang" Dec. 15 . Strange Prayers Ufa Oddities Dec 22. . *tThat's My Wife Laurel-Hardy Mar. 23 . (Silent Version) Dec. 29. . *tThin Twins Charley Chase April 13. . Two Tars Laurel-Hardy Nov. 3 . . Unkissed Man ,The Roach Slars April 27. . Uphill and Downhill Ufa Oddities Jan. 19 . *tWe Faw Down Laurel-Hardy Dec. 29.. When Money Comes Roach Stars.' Mar. 2. . Why Is a Plumber? Roach Stars Mar. 30. . ♦fWiggle Your Ears "Our Gang" April 6 . (Silent Version) April 6 Witch Doctor Ufa Oddities May 25 . Wives for Sale Ufa Oddities Oct. 27 . World's Playgrounds Ufa Oddities Oct. 13 . . •f Wrong Again Laurel-Hardy Feb. 00 . Coming Feature Attractions Title Star Rel. Date *t §Anna Christie Greta Garbo China Bound Dane-Arthur May 18 Deadline. The Flash-Lorraine-Gray Desert Rider Tim McCoy May 11 *t§Dynamite (A. T.) Conrad Nagel *t§Five O'Clock Girl. The (A. T.).. Davies-Arthur-King *t§Great Power, The (A. T.) Special Cast fptil 20 *t§Green Ghost. The *t§Hallelujah Colored Cast He Learned About Women Haines-Page-Percy *t§Last of Mrs. Cheney Conrad Nagel *t§Madame X Ruth Chatterton Man's Man, A Haines-Dunn May 25 *t§Marianne Davies-Shaw Masked Stranger, The Tim McCoy Mysterious Island, The Hughes-Daly-Barrymore Mar. 2 *t§Nize Baby Gordon-Holtz-Waldridge *t§Our Modern Maidens Crawford-Page-La Rocque *t §Pagan Novarro-Adoree-Janis April 27 7 reels Feb. 2 Redemption Gilbert-Nagel-Adoree Single Standard, The Flash-Gray-Lorraine Sioux Blood McCoy-Frazer 481 1 feet ... April 30 Single Standard. The Flash-Gray-Lorraine (Silent Version) * f SSpite Marriage Buster Keaton April 6 (Silent Version) 6500 feet . . Feb. 2 Thornier Chaney-Haver *tTrader Horn Harry Carey. . .2 reels . 1 reel . 2 reels . .2 reels . 2 reels . .2 reels . 2 reels . 1 reel . 2 reels 2 reels . .2 reels . 2 reels . 2 reels 1 reel 1 reel 1 reel Nov. 2 reels Length Reviewed 5220 feet *t§Trial of Mary Dugar, The (A. T.) *t {Bridge of San Luis Rey... . . . . . Damita-Alvarado '.'.Mar. 30 '.'.'. *tViking, The . Shearer- Warner-Hackett Starke-Crisp 8508 feet. (Silent Version) Mar. 30 Feb. 23 *t§Bellamy Trial, The Joy-Bronson Mar. 2... .8288 feet . Feb. 2 (Silent Version) Mar. 2... 7524 feet *t§Broadway Melody (A. T.) Page-Love-King 9372 feet . Feb. 16 Jp/eam of Love . . Crawford-Asther Dec. 1 ... .7987 feet. .. Jan. 5 "fDesert Nights Gilbert-Nolan Mar. 9. . 6177 feet (Silent Version) Mar. 9 Jan. 19 *t§Voice of the City (A. T.) Willard Mack April 13 . (Silent Version) *t§Where East is East Chaney-Velez-Taylor May 4 . *tSWhite Collars Nagel-Love-Hyams Wonder of Women, The Stone-Wood Nov. 17 6500 feet . Mar. 23 *t§Duke Steps Out Haines-Crawford! . . Mar. 16 , _, (Silent Version) Mar. 16 tFlying Fleet Novarro-Page Jan. 19. * Means synchronized score, f Means sound effects. SOUND SHORTS Star Rel. Date 3 Songs April 6 . 8 Victor Artists May 18 § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie 6236 feet 6201 feet 9044 feet . Feb. 16 Title Al Wohlman (□). At the Club (D).. Length 838 feet 897 feet Reviewed 1214 Motion Picture News Title Star Rel. Date Length Reviewed Bernard & Henry (D) 3 Songs Ap.il 13 685 feet Bernardo De Pace (D) 3 Mandolin Solos Jan. 18 1 reel Bernardo De Pace (D) Mandolin Solos May 4 690feet Bob Nelson (D) 3 Songs June 29 . . .824 feet Carl Emmy's Pets (D) Dog Act April 20 897 feet Confession (D) Ames-Nye Jan. 12 2 reels Craig Campbell (D) 3 Songs June 1 641 feet Ed and Lou Miller (D) 3 Songs June 29 . . 808 feet Elsa Ersi & Nat Ayer (F) 2 Songs Nov. 24 1 reel Ella Shi elds ( F) 2 Songs Oct. 27 ... 1 reel Emit Borneo (D) 3 Songs June 22 . . 627 feet :. . Frances White (F) 3 Songs Nov. 17 1 reel Fuzzy Knight (F) 2 Songs Oct. 13 1 reel Fuzzy Knight (D) 3 Songs June 8 608 feet George Dewey Washington (F) 2 Songs Oct. 27 .... 1 reel George Dewey Washington (F) 2 Songs Nov. 17 1 reel George Dewey Washington (D) 3 Songs Feb. 2 1 reel George Lyons (D) 3 Songs Feb. 9 . . 1 reel Gilbert-Sullivan Male Ensemble (D) Song Program June 22 . 661 feet Gus Edwards Internat'l Review (D). All-star Cast April 6 (T. Color) 1043 ft. April 6 Titel Star Rel. Date Length Footloose Fannie (Christie) Frances Lee Feb. 9 .... 2 reels . . . Footloose Wimmin (Christie) Bobby Vernon 2 reels. . . Reviewed Gobs of Love (Christie) Billy Dooley Dec. 15. Happy Heels (Christie) Billy Dooley Jan. 19. His Angel Child (Christie) Bobby Vernon Feb. 16 . . Home Girl, The Gilmore-Kruger Dec. 1 . . Hot Sparks (Christie) Bobby Vernon Nov. 3 . Ko-Ko's Dog Gone Inkwell Cartoon Oct. 20. . Ko-Ko's Parade Inkwell Cartoon Oct. 6. . Lay On, MacDuff (Christie) Jack Duffy Nov. 17 . . Loose Change (Christie) Jack Duffy Oct. 6 . Nifty Numbers (Christie) Frances Lee Jan. 5. . Off the Deck (Christie) Billy Dooley Feb. 23. . Papa Spank (Christie) Jack Duffy Feb. 2. . Picture My Astonishment (Christie). . Frances Lee Oct. 13 . . Reckless Rosie (Christie) Frances Lee April 6 . Rough Dried (Christie) Billy Dooley April 26. . Sappy Service (Christie) Bobby Vernon April 13. . She-Going Sailor, A (Christie) Billy Dooley Nov. 10. . S hould Scotchmen Marry? (Christie) Jack Duffy Dec. 22. . Gus Edwards Song Review (D). . . . Special Cast Jan. 5 (T. color) 1 reel Single Bliss (Christie) Jack Duffy 734 feet .793 feet . 1 reel 888 feet . 2 reels . 1 reel . . . 1 reel . . . 1 reel . 1 reel . 1 reel . .1 reel 1 reel Happiness Boys (D) 4 Songs May 25 Irving Aaronson's Commanders (D). .3 Band Nos June 1 Jan Gabo's Band (D) . . 3 Band Nos Feb. 9 Jan Garber's Band (D) 3 Band Nos May 11 Jimtown Cabaret (F) Miller & Lyles Feb. 16 Jimtown Speakeasy (F) Miller & Lyles Nov. 10 Johnny Marvin (F) 2 Songs Sept. 29 Johnny Marvin (F) 2 Songs Nov. 3 JosephRegan (F) 2 Songs Oct. 13 Joseph Regan(F) 2Songs Nov. 3 Leo Beers (F) 3 Songs Oct. 6 Locust Sisters (F) 2 Songs Oct. 6 Man Higher Up, The (D; Walthall-Edeson May 11 Marion Harris (F) 2 Songs Sept. 29 Marion Harris (F) 2 Songs Oct. 20 Marion Harris (F) 2 Songs Nov. 17 Marion Harris (F) 2 Songs Jan. 26 Mayor of Jimtown The (F) Miller & Lyles Oct. 13 Metro Movietone Revue No. 1 (F).. All-star Cast Nov. 3 (T. colon 2 reel Metro Movietone Revue No. 2 (F).. All-star Cast Nov. 24 (T. color) 2 reels Metro Movietone Revue No. 3 (F). All-star Cast Jan. 26 (T. color) 2 reels Nearly Divorced (F) Sherman-Chadwick Jan. 19 Odette Myrtil (F) 2 Songs Oct. 20 On the March (F) William O'Neal April 27 Ponce Susters (F) 2 Songs Oct. 20 Ponce Sisters (F) 2 Songs Nov. 10 Revellers, The (D) 3 Songs April 13 Robert Chisholm (D) 3 Songs May 25 Sardines A La Carte (D) Raymond Hitchcock June 8 Ship Ahoy (D) Soitalny Band Revue April 20 Song of the Roses (D) Gus Edwards Revue Feb. 2 Stepping Along Sunshine Sammy 1 reel. Mar. 30. Tight Places (Christie) Frances Lee Mar. 9 . Turn Him Loose (Christie) Bobby Vernon Mar. 16. Why Gorillas Leave Home (Christie). Bobby Vernon Jan. 12. 2 reels .2 reels. 2 reels. 2 reels. .2 reels. .1 reel . 1 reel . .2 reels. 2 reels. 2 reels. 2 reels. 2 reels . 2 reels. 2 reels. 2 reels. .2 reels. .2 reels. .2 reels. .2 reels. . 2 reels . .2 reels. .2 reels. SOUND SHORTS Title Star Rel. Date *t§BirdintheHand A (Christie A. T.) Lois Wilson Feb. 16.. *t§Bishop's Candlesticks, The (A. T.) . Walter Huston Feb. 23 . . (No Silent Version) *t§Boyhood Days Borrah Minnevitch Jan. 26 1510 feet (No Silent Version) Length Reviewed 2 reels Feb. 2 1911 feet 1926~feet *t§Blue Songs Ruth Etting .. Jan. .1 reol .1 reel .1 reel 1 reel 1 reel (No Silent Version) *f§Carnival Man, The Walter Huston VA reels. .. Mar. 16 "t§ False Alarm Fire Co. The Smith-Dale 1 reel Feb. 2 *tiiFraming of the Shrew The (Christie A. T.) Colored Cast April 27 2 reels Mar. tSHighlowbrow Donnelly-Shannon 2 reels Feb. t§His College Chums Orchestea Skit 2 reels f§Hot Lemonade (A. T.) Fazenda-Arthur 2"reel's"""""' *t§Humorous Lights (A. T.) Donald Ogden Stewart j reel *f§lf Men Played Cards as Women 1 696 feet Do ( A. T.) Special Cast 1 reel Mar. 2 j reei *t§lnspiration Schubert's Songs 1 reel ! ree| *i§lnstalment Collector, The Fred Allen 174 feet *t§" Happened to Him (A. T.) James Barton 766 ffip, *t§Jed's Vacation (Christie A. T.) Charles Grapewin April 13 2 reels *t§Just One Word (A. T.) Special Cast Jan. 26. .. .615 feet (No Silent Version) 1154 feet 2042 feet (T. color) 1 reel *t§Meet the Missue 'Christie A. T.) James Gleason Mar. 30 2 reels Mar. 16 Taking the Air (D) Biltmore Trio June 15 Tita Ruflo (D) "Barber of Seville" aria May 18 Ukelele Ike (F) 2 Songs Jan. 5 . Ukelele Ike (F) 2 Songs May 4 Van and Schenck (F) 2 Songs Sept. 29 Van and Schenck (F) 2 Songs Oct. 27. April April .1 reel . 465 feet . 1 reel . . 465 feet . i moi *t§Now and Then \ reel *t§Old Black Joe *t§Melancholy Dame, The (Christie A. T.) Colored Cast Feb. 2 . .. 2 reels Feb. 2 *t§Midnight Frolic, The Eddie Cantor 1 reel Mar. 16 *f§Moonshine (A. T.) James Barton Music HathCharms(ChristieA.TJ.Lolofed Cast Mar. 16 2 reels Special Cast Mar. 2 Fleischer Song Cartoon y2 reel Mar. 23 2 Sonqs Jan! 19 1 reel *t§Post Mortems (Christie A. T.) Raymond Grirfith Mar. 2 Van and Schenck (F) Van and Schenck (D) 3 Songs April 27 Vincent Lopez (D) 3 Piano Solos Feb. 16 Vincent Lopez (D) Piano Solos Nov. 10 Walt Roesmer & Capitolians (F) . . . . 2 Band Nos Oct. 6 Yvetle Rugel (D) 3 Songs June 15 .833 feet April 1 reel .1 reel 2 reels Marl .2 reels. PARAMOUNT Title Star Avalanche Jack Holt *t§Abie's Irish Rose Rel. Date Nov. 10.. 5. . 5 12 19 . 16 16 2 . 2 *t§Pusher-in-the-Face, The (A. T.) Hitchcock-Taylor Feb. 23. (No Silent Version) t§Ruth Etting Songs 1 reel. . . \ ree] ' *tSidewalks of New York Novelty 1 reel . . 702feet *t§That Party in Person Songs Jan. 5 805feet. (No Silent Version) *t§Traffic Regula.ions Donald Ogden Stewart 1 reel... *t§Two Little Chinese Maids Chang-Kuma Feb. 2 *t§When Caesar Ran a Newspaper (Christie A. T.) Hatton-Hardy Feb. 9 .... 2 reels Mar. 2 .Feb. 23 Rogers-Carroll Jan. (Silent Version) Jan. *tBehind the German Lines Special Cast Jan. Case of Lena Smith, The Ralston-Hall Jan. *t§Canary Murder Case, The (A. T.). Powell-Brooks Feb. (Silent Version) Feb. ♦t&Carnalion Kid The Douglas MacLean Mar (Silent Version) Mar. *f§Chinatown Nights (A. T.) W. Beery-Vidor-Oland Mar. 23 (Silent Version) Mar. 23 *f§Doctor's Secret, The (A. T.) Edeson-Chatterton Jan. 26 (No Silent Version) *t§Dummy, The (A. T.) Bennen-Chatterton Mar. 9 (No Silent Version) Hunting Tower Harry Lauder Nov. 3 His Private Life Menjou-Carver Nov. 7 ♦tHomecoming. The Hanson-Parlo *t5lnterference (A. T.) Powell-Brent-Brook Jan. 5 (Silent Version) Jan. 5 "tLooping the Loop Werner Krauss Mar. 16 Moran of the Marines Dix-Elder Oct. 13 *t§Manhattan Cocktail Arlen-Carroll Nov. 24 Marquis Preferred Menjou-Conklin Feb. 2 *t§Night Club (A. T.) Brice-Rooney Feb. 23 *tRedskln Richard Dix Feb. 23 (Silent Version) Feb. 23 Someone to Love Rogers-Brian Dec. 1 *t§Sins of the Fathers. .. . . Jannings-Chatterton Dec. 29 (Silent Version) Dec Length . 6099 feet. .10471 feet. .101 87 feet. . .8254 feet . .7229 feet. .7171 feet. . 5943 feet . 6290 feet . 7156 feet. 7081 feet .7145 feei . .5832 feet Reviewed "Nov. 17 ..Jan. 12 . . Dec. 8 .Jan. 19 . . Mar. 23 "Mar. 2 ..Feb. 9 5354 feet ... Mar. 9 Nov. 17 Nov. 24 OcL 27 *t§Shopworn Angel, The Cooper-Carroll Jan. 12. (Silent Version) Jan. 12. Sunset Pass Holt-Conklin Feb. 9.. Take Me Home Daniels-Hamilton Oct. 13. . Three Week Ends Bow-Hamilton Dec. 8. . *t§Varslty Rogers-Brian-Conklin Oct. 27. . (Silent Version) Oct. 27. . ♦(Wedding March, The Von Stroheim-Wray Oct. 6. . *jWoman from Moscow. The Negri-Kerry Nov. 3.. What a Night Daniels-Hamilton Dec. 22.. *t§Wolf of Wall Street, The (A. T.)..Bancroft-Baclanova Feb. 9. . (Silont Version) Feb. 9 . *t$Wolf Song Cooper-Velez Mar. 30. . (Silent Version) Mar. 30 . ♦fWlngs Arlen-Bow-Rogers Jan. 5 . (Silent Version) Jan. 5.. SHORT SUBJECTS Title Star Rel. Date Are Scotchmen Tight? (Christie) Jack Duffy Mar. 2. . Beaches and Scream Krazy Kat Cartoon Oct. 22 . B^eve It or Not (Christie) Frances Lee Nov. 24. . . Call Again E. E. Horton Oct. 20.. Come Easy, Go Slow Krazy Kat Cartoon Oct. 13. . Crazy Doings (Christie) Billy Dooley Mar. 23 . Dancing Town, The May-Skelly-Hayes Oct. 27. . * Means synchronized score, f Means sound effects. . 581 2 feet . 4690 feet .8104 feet. ..7487 feet. . 6S43 feet. ..6676 feet . 5444 feet. .6051 feet . .5506 feet . .3389 feet . 7643 feet. .7402 feet . .6323 feet . .7845 feet . .7724 feet . .7373 feet. .7112 feet . .5862 feet . .5614 feet . 5962 feet . .6348 feet. . 6063 feet .10659 feet . 6916 feet . 5378 feet . 6810 feet . .6396 feet . 6060 feet. . 7021 feet .12267 feet 12267 feet Aug. 26 '27 . Feb. . . Nov. . Jan. . Jan. '..Feb. . . Dec. . Dec. . . Feb. . Jan. Oct. 27 Dec. 15 Nov. 3 Coming Feature Attractions Title Star Rel. Date Length Reviewed Betrayal, The Jannings-Ralston-Cooper *t§Burlesque Carroll-Skelly-Review *t§Close Harmony (A. T.) Rogers-Carroll April 13 6500 feet Mar. 16 *f§Cocoanuts (A. T.) 4 Marx Bros.-Eaton-Shaw *t§Concert, The (A. T.) Emil Jannings *|§Darkened Rooms (A. T.) Brent-Powell *|§Divorce Made Easy (A. T.) MacLean-Prevost *fFour Feathers Wray-Arlen-Beery *t§Genius is Born, A. (A. T.) 0. P. Heggie *t§Gentlemen of the Press (A. T.). . Walter Huston *1 §Greene Murder Case The (A. T.). . Powell-Chatterton *t§Hole in the Wall, The (A. T.) Colbert-Robinson *Hinnocents of Paris, The (A. T.). . Maurice Chevalier *f§lnsidiousDr. Fu Manchu (A.T.).. Oland *)jjjealousy (A. T.) Jeanne Eagels *t§Lady Lies, The Huston-Colbert *t$Letter. The Jeanne Eagels 5886 feet. . ..Mar. 16 *t§Magnolia (A. T.) Rogers-Biian-Arthur *|§Man I Love. The (A. T.) Arlen-Brian *t§Marriage Holiday, The (A. T.).. . Chatterton-Brook-Powell *t§Nothing But the Truth (A. T.) . . . Richard Dix 8 reels *fSoul of France, The Special Cast Stairs of Sand W. Beery-Kohler-Conklin *t§Thunderbolt (A. T.) Bancroft-Wray-Arlen *t§T N T Harold Lloyd *t§Wheel of Life, The Dix-Ralston *t§Wild Party The (A.T.) Clara Bow 7 reels Mar. 30 *t§Wheel of Life, The Richard Dix *t§Wild Party Clara Bow *t§Woman Who Needed Killing, The (A. T.) Baclanova-Brook Mar. 23 Oct. 20 Nov. 10 Jan. 5 . . Dec. . . Mar. PATHE FEATURES Title Star Rel. Date Length *t§Annapolis Brown-Loff Dec 2 7957 feet (Silent Version) Nov. 18. . . .7008 feet Border Patrol, The Harry Carey Dec. 23 4598 feet f§Captain Swagger La Rocque-Carol Nov. 18 6124 feet (Silent Version) Oct. 1 4 .... 631 2 feet Celebrity Armstrong-Basquette Oct. 7 .... 61 45 feet Flying Buckaroo, The Wally Wales Nov. 26... 4751 feet Forbidden Love Lily Damlta Oct. 28 . . 6787 feet Forty-Five Calibre War Coloman-Loff Feb. 17 4790 feet *t§Geraldlne Quillan-Nixon Jan. 16. . . .5959 feet. (Silent Version) *t §Godless Girl, The Basquette-Prevost Mar. 31 ... . 9328 feet . (Silent Version) 9019 feet Hawk of the Hills Ray-Miller Mar. 17. . . .4840 feet ♦fSKIng of Kings, The Warner-Logan (Silent Version) April 29 '27 § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie. Length 2 reels. . . 1 reel . . . 2 reels. . 2 reels. . 1 reel . . 2 reels. . 2 reels Reviewed Reviewed . Dec 29 Aug. 11 Jan. 19 Feb. 16 Mar. 9 Sept.' 'i April 13, 19 29 1215 Title Slar Rel. Date *t§ Leathernecks, The William Boyd Feb. 24... i Silent Version) Love Over Night La Rocque-Loff Nov. 25. . . *t§Marked Money Junior Coghlan Dec. 5... (Silent Version) ftNed McCobb's Daughter Irene Rich Jan. 12. . (Silent Version) Dec. 2 . . * § Noisy Neighbors Quillan-Vaughn Jan. 27... *t§Office Scandal. The Phyllis Haver Mar. 3 . (Silent Version) ^ (Silent Version) *t§Sal of Singapore Haver-Hale Jan. 4. . (Silent Version) Ship Comes! n, A Dresser-Schildkraut June 4 .. *t§Show Folks Quillan-Basquette Dec. 16 . (Silent Version) Oct. 21 . *t§Shady Lady, A Phyllis Haver Jan. 20. . (Silent Version) Sin Town Allen-Fair Jan. 20... *t§Spieler, The Hale-Adoree Dec. 30 .. (Silent Version) Dec. 30 . . *t§Square Shoulders Junior Coghlan Mar. 3 . . (Silent Version) Mar. 3 *t§Strange Cargo (A. T.) Lee Patrick Mar. 31 Yellow Contraband Leo Maloney Oct. 28... SHORT SUBJECTS Title Star Rel. Date All Aboard Haines-Coombs Jan. 13.. Bargain Hunt. The Jackson-Hiatt-McKee Oct. 14... Big Game "Aesop Fables" Oct. 21 . . . Black Duck, The "Aesop Fables" Bridle Byways Sportlight Burglar, The Jackson-Hiatt-McKee Dec. 9 . . Button My Back Billy Bevan Camping Out Donald Haines Dec. 16. . . Campus Vamp The Sennett Girls Nov. 25 . . Caught in the Draft "Aesop Fables" Nov. 11... Circus Time Donald Haines Feb. 10 . . Clunked on the Corner Johnny Burke Jan. 6 Cop's Bride. The "Aesop Fables" Cure or Kill "Aesop Fables" Oct. 7. . . Day Off A "Aesop Fables" Dec. 9 Defensive Ends, The Football Sense Oct. 28 Defensive Half Backs, The Football Sense Oct. 7 . . Defensive Line, The Football Sense, The Oct. 21... *tDinner Time "Aesop Fable" Eagle of the Night (Serial) Frank Clarke Oct. 14. . . Fair Catch, The Football Sense Oct. 14. *tFaithful Pup "Aesop Fables" Fishing Fool, The "Aesop Fables" Dec. 2 Flying Hoofs "Aesop Fables" Dec. 23 . . Foolish Husbands Bevan-Dent Girls Will Be Boys Sportlights Getting Together Sportlight Oct. Grandma's House "Aesop Fables" Gridiron Demons "Aesop Fables" Oct. His New Stenographer Billy Bevan Dec. Hubby's Latest Alibi Billy Bevan Nov. Hubby's Week-End Trip Bevan-Dent Dec. Jim Jam Janitor. A Johnny Burke Nov. Knowing the Ropes Rice Sportlight Jan. Lad and His Laugh, A "Aesop Fables" Land o' Cotton "Aesop Fables" Jan. Laundry Man, The "Aesop Fables" Nov. *tSLincoln (Special reel) George Billings Feb. Mail Man, The "Aesop Fables" Dec. Matchmaking Mamas Burke-Eilers-Kemp Monkey Love "Aesop Fables" Oct. Muscle Marvels Sportlight Oct. No Children Haines-Coombs Mar. No Picnic Haines-Coombs-Dempsey Oct. No Sale Haines-Coombs Nov. On the Links "Aesop Fables" Nov. Players at Play Sportlight Jan. Polar Flight, A "Aesop Fables" Nov. *tPresto Changes "Aesop Fables" Queen Bee, The "Aesop Fables" Queen of the North Woods (Serial) Clair-Miller . May *tSkating Hounds "Aesop Fables" Smith Catalina Rowboat Race Jackson-Hiatt-McKee Oct. Jan. Nov. Length Reviewed Jan. 26 6898 feet 5737 feet 5490 feet Nov. 3 .601 5 feet.... Feb. 9 6070 feet 5998 feet 6291 feet .6511 feet 5735 feet 6349 feet 6988 feet .. Aug. 22 6902 feet 6586 feet . 6531 feet . 5808 feet 6132 feet 4554 feet 5600 feet 5816 feet June 23 Dec. 15 Mar. 30 Nov. 17 Mar. 2 Oct. 20 28 12 Feb. Nov. Dec. Oct. Snapping the Whip "Aesop Fable Spartan Diet "Aesop Fable *§Stage Struck "Aesop Fable Sweet Adeline "Aesop Fable Targets Sportlight Tauti Beauties Jack Cooper Taxi Scandal, A Jack Cooper Tiger's Shadow, The McConnell-Allan Dec. Under Dog, The "Aesop Fables" Watch My Smoke.JI Haines-Coombs . April Water Cure "Aesop Fables" . . . White Elephant, A "Aesop Fables" Jan. *T5 Winning Patterns Sportlight Wooden Money "Aesop Fables" Feb. TALKIE SHORTS Title Star *t§At the Dentist's Le-aire-Simon *t§Dancing Around LeMaire-Phillips *T§Her New Chauffeur Simon-Teasdale . *t§Wha» a Day Simon-Mallory Rel. Date Mar. 24 5477 feet April 6 7099 feet Feb. 23 5937 feet .. Oct. 2 Length Reviewed 2 reels 2 reels Oct. 8 .1 reel Oct. 27 .1 reel Mar. 16 1 reel Mar. 30 2 reels 2 reels Feb. 16 2 reels Dec. 22 2 reels Nov. 24 .1 reel . Dec. 1 2 reels Feb. 2 .2 reels Jan. 5 1 reel Mar. 30 .1 reel Oct. 6 1 reel Dec. 1 1 reel Oct. 27 1 reel Sept. 29 1 reel Oct. 20 1 reel 10 episodes Oct. 6 1 reel Oct. 27 1 reel 1 reel Dec. 8 1 reel Dec. 15 2 reels Mar. 16 .1 reel Feb. 9 .1 reel Oct. 20 1 reel Feb. 16 .1 reel Oct. 27 2 reels 2 reels Nov. 17 2 reels Dec. 8 2 reels Nov. 3 1 reel Jan. 12 1 reel ... Mar. 23 1 reel Jan. 5 1 reel Nov. 17 1 reel Feb. 2 2 reels 2 reels Mar. 30 .1 reel Oct. 27 1 reel Oct. 13 2 reels 2 reels Sept. 29 2 reels 1 reel Dec. 1 1 reel Feb. 2 .1 reel Nov. 10 1 reel 1 reel Feb. 9 10 episodes 1 reel 2 reels Oct. 13 2 reels Jan. 19 1 reel Dec. 8 1 reel 1 reel Jan. 26 1 reel 2 reels 2 reels Oct. 27 10 episodes 1 reel Mar. 30 2 reels Mar. 30 1 reel April 6 .1 reel Jan. 12 1 reel 1 reel Feb. 2 Length Reviewed 2 reels Mar. 23 2 reels .2 reels 2 reels Coming Feature Attractions Ti,le Star Rel. Date *f|Field College Sally O'Neil *T§Flying Fool, The ( A. T.) Boyd-Prevost-Gleason *HHigh Voltage (A. T.) Boyd-Prevost-Hale ^Listen Baby (A. T.) Eddie Quillan ^Mother's Boy Downey-Bennett May 12 Wans Bound Ann Harding Length Reviewed Title star Drifter The Tom Mix . . . Fury of the Wild Ranger Freckled Rascal Buzz Barton. Headin' for Danger Bob Steele Rel. Date Mar. 18 Jan. Mar. Dec. Hardboiled O'Neil-Tashman Fen. Hey Rube! Olmsted-Trevor Dec. His Last Haul T. Moore-Owen Nov. Jazz Age Fairbanks Jr.-M. Day Feb. King Cowboy Tom Mix Nov. Lightning Speed Bob Steele Oct. Love in the Desert Borden-Trevor . . Mar. Orphan of the Sage Buzz Barton Dec One-Man Dog Ranaer Mar. Outlawed Tom Mix Jan. Rough Ridin' Red Buzz Barton Nov. Red Sword Nixon-Collier Jr Feb. Sally's Shoulders Lois Wilson Oct. Singapore Mutiny Taylor-lnce Oct. Sinners in Love Olive Borden Nov. Son of the Golden West Tom Mix Oct. Stolen Love M. Day-O. Moore Dec. *f STaxi 13 Conklin-Sleeper Nov. Tracked Ranger Nov. Trail of the Horse Thieves Tom Tyler Jan. Tropic Madness Leatrice Joy Dec. 9 . Tyrant of Red Gulch Tom Tyler Nov. 25. . Vagabond Cub Buzz Barton Feb. 10... Voice of the Storm Sleeper-Dane Jan. 13. .. Yellowback, The T. Moore-Owen Jan. 20.. SHORT SUBJECTS Title Star Rel. Date Almost a Gentleman Al Cooke June 25 Beef Steaks Helium-Davis Dec. 30. . Casper's Week-End Hill-Duncan Dec. 9 Come Meal Al Cooke June 11 Length Reviewed 5265 feet 5940 feet .6262 feet. 5797 feet 6245 feet 6269 feet .4647 feet 6 . . .4899 feet 31 16 3. 23 11 10 26 21 17 23. 3. 21 4 17 7. 14 4. 1. 2. 18 4 13 4923 feet 4481 feet 6057 feet 4714 feet 6279 feet 6812 feet 6310 feet 6037 feet 6223 feet 5760 feet 4957 feet .4823 feet 6217 feet .4823 feet .4717 feet. Oct. 13 Oct. m Sept. 2P Oct. 10 Oct. 24 . Dec. 5 Dec. 19 Curiosities No. 2 Novelty Curiosities No. 3 Novelty Curiosities No. 4 Novelty Curiosities No. 5 Novelty Curiosities No. 6 Novelty Curiosities No. 7 Novelty Heavy Infants . Karr-Ross-Alexander June 11 Honey Balks Helium-Davis Dec. 2 . Horsefeathers Barney Helium Dec. 9. . Jessie's James Vaughn-Cooke Joyful Day Karr-Ross-Alexander Aug. 14. . Mickey's Babies Mickey Yule Aug. 7 . Mickey's Big Game Hunt Mickey Yule Dec. 23. . Mickey's in Love Mickey Yule June 4 . Mickey's Rivals Mickey Yule Mickey's Triumph Mickey Yule July 2 . Mickey the Detective Mickey Yule Oct. 28. . Mild But She Satisfies Alberta-Vaughn Oct. 14. . *t&Odd Facts Curiosities Okmnx Barney Helium Oct. 7 . Six Best Fellows . Alberta Vaughn Oct. 27. . Standing Pat Karr-Ross-Alexander July 9 . That Wild Irish Pose Alberta Vaughn Oct. 24.. Watch Your Pep Alberta Vaughn Oct. 7 . What a Wife Duncan-Hill Oct. 14.. Coming Feature Attractions Slar Rel. Date Length Reviewed 2 reels 2 reels 2 reels 2 reels .1 reel 1 reel .1 reel .1 reel 1 reel 1 reel 2 reels . June 16 2 reels .2 reels Sept. 29 .2 reels Oct. 20 .2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels Title Length Reviewed May 13 Big Diamond Robbery Tom Mix 'jForty-Ninth Street ...... .3 Moore Bros Idaho Red Tom Tyler April 21 Laughing at Death Bob Steele June 2 Little Savage Buzz Barton May 19 Pals of the Prairie Buzz Barton July 7 Pride of Pawnee Tom Tyler June 9 *t§Rio Rita Special Cast *t§Syncopation (A. T.) Downey-Warings Band *t§Viennese Charmer, The Betty Compson Woman I Love Morris-Kerry May 26 7628 feet Mar. 30 RAYART (S. R.) FEATURES Title Star Rel. Date Black Pearl, The Lee-Hallor Isle of Lost Men Tarn Santschi Oct Sisters of Eve Anita Stewart Oct. 1... Sweet Sixteen Foster-Olmstead Dec Coming Feature Attractions Title Star Rel. Date Anna Against the World Shirley Mason Brothers Keefe-Bedford-Rankin Shanghai Bound Irene Rich *t5Should a Girl Marry? Foster-Keith Some Mother's Boy . Carr-Ralston-Robards When Dreams Come True Lease-H. Costello Length 5100 feet 5800 feet 5650 feet 5991 feet Reviewed Length Reviewed F1LMTONE SHORTS Title Star Rel. Date Overture of 1812 (Tschaikowsky) . . Filmtone Harmonies Val and Ernie Stanton Songs . At the Night Club Gladys Read and Shaw's Hawaiians Dancing Colleens Tap Dancers Radio Franks. The Songs Leng.h Reviewed R K O FEATURES Title Star AlrLe9ion Lyon-Sleeper Amazing Vagabond Bob Steele Avenging Rider Tom Tyler....:. *t§Blockade Anna Q. Nilsson TSCircus Kid Darro-Brown r^m. —I r> . .. {Silent Version) Come and Get It Bob Steele Rel. Date Jan. 6.. April 7.. Oct. 7 .Dec. 16 Oct. 7 ' Means synchronized score. Feb. 3 f Means sound effects. Title About Trial Marriage . Appassionata At the South Pole Battle of Mons, The Beautiful Blue Danube. . . Behind the Altar Bondage Broken Barriers Cleanup, The Code of the Air. . . t Daughter of Two Fathers Devil Dogs Devil's Passion, The Dream Melody. The Escaped from Hell § Means voice (including dialogue and inciden Length .6361 feet. Reviewed 4808 feet .6408 feet. 6085 feet . 5264 feet Sept. 22 STATE RIGHTS FEATURES Star Disfr Rel. Date Length Reviewed Corliss Palmer Circle Pict Oct. 15 Leon Matl ot Franco Film . April 23 5600 feet Special Cast Pole Pict. Corp 8000 feet English Cast British New Era 5500 feet Mar. 23 Junkermann-Mara Aywon Wilhelm Dietarle Aff. European 6200 feet G erman Cast Ufa 6040 feet H. Costello-Glass Excellent 6000 feet Charles Delaney Excellent 5660 feet Harlan-Marlowe Bischoff Prod 5700 feet Japanese Cast Shockuchi Holmes-Alt Crescent 5600 feet Special Cast Arfa 5700 feet Roche-Shelby Excellent 5050 feet Muriat Esterhazy Aff. European 8 reels tal songs). A. T. after title means All Talkie. 1216 Motion Picture N e zv s Title Star Rel. Date Length Reviewed Faces of Children French Cast Zakoro 8000 feet Fortune's Fool Emil Jannings L. T. Rogers 61 00 feet Golden Dawn Warwick- Ward Conquest 6200 feet Hearts of Men Harris-Keefe Anchor 5400 feet Holy Sinner, The Special Cast Worldart Pict Into the Night Agnes Ayres Raleigh 5712 feet Jazzland Reynolds-Nye Carlos 5700 feet Krassin Russian Cast Amkino 7 reels Lash of the Czar Russian Cast Amkino 6290 feet Life of Beethoven German Cast Film Art Guild 7000 feet Little Wild Girl. The Lee-Landis Hercules 5300 feet Lookout Girl, The Jacqueline Logan Quality Dist. . Nov. . .6413 feet Lucrezia Borgia Conrad Veidt Mutual 7200 feet. . . Jan. 12 Man Who Cheated Life Veidt-Krauss Aff. European . . Feb. 8 6000 feet . Feb. 1 6 Marie Antoinette Foreign Cast Unusual 6000 feet Morgane, the Enchantress Ivan Petrovitch Franco Film. . April 8 6800 feet Mother of Mine Special Cast Zakoro Oct. . . 7200 feet Mountain Lovers Gaston Jacquet Conquest Jan. . 6500 feet Must We Marry' Garon-Eason Trinity 5400 feet Mystic Mirror, The German Cast Ufa 7000 feet No Babies Wanted Devore-Mong Plaza 521 5 feet Old Age Handicap, The Vaughn-Hughes Trinity Pict 5573 feet Sept. 15 On the Divide Bob Custer Syndicate Oct. 15 4657feet Orchid Dancer, The Cortez-Lagrange Franco Film April 15 7200 feet Passion Song, The Olmsted-N. Beery Excellent 5080 feet Peacock Fan The Dorothy Dwan Chesterfield 5400 feet President, The Mosjoukine-Vernon.. . E. L. Klein 8100 feet Jan. 26 Q Ships Special Cast New Era 6000 feet Reilly of the Rainbow Division Hall-Garon Crescent 6040 feet Reward of FaiMi, The French Cast Conquest 5927 feet Romance of a Rogue, The Warner-Stewart Quality Dist.. . Oct. . 6100 feet Sajenko the Soviet Susy Vernon Ufa 5921 feet Scarlet Youth Corliss Palmer Circle Pict Oct Shanghai Document Russian Cast Oct. 1 3 5000 f pet Silent Trail, The Bob Custer Syndicate 4315 feet Smoke Bellew Conway Tearle Firs* Division 6605 feet Somme, The Special Cast New Era 7000 feet South of Panama Carmelita Geraghty . . Chesterfield 6300 feet Ten Days That Shook the World Russian Cast Amkino Nov. 2. .7815 feet — Nov. 24 That Murder in Berlin German Cast Big 3 5700 feet Mar. 23 Thou Shalt Not Steal Lillian Harvey Ufa 6941 feet Three Comrades and One Inven- tion Russian Cast Amkino Oct. 13.. 6000 feet Thunder God Cornelius Keefe Crescent 5917feet Underground English Cast Ameranglo 7300 feet Untamed Justice Faire-Glass Biltmore 5770 feet U-Boat 9 Foreign Cast Jofa Prod 6500 feet West of Santa Fe Bob Custer Syndicate Nov. 15 .4852 feet Yellow Ticket, The Russian Cast Amkino Dec. 8 . . 6200 feet Coming Feature Attractions Star Rel. Date Lenqth Reviewed Special Cast Aff. European 7 reels Foster-Keefe-Lake Chesterfield . Robertson-Brinkley. . . Powers Cinephone . Special Cast Amkino 7000 feet Maria Albana Aff. European 6 reels . Lyon-Prevost Pioneer Nils Asther Aff. European 7 reels Special Cast Aff. European 7 reels Special Cast Bell Tone John Loder Aff. European 6 reels Fritsch-Vernon Ufa-Eastern Asther-Nolan Aff. European 6 reels Keith-Christy Chesterfield . Special Cast Ufa-Eastern . Mary Nolan Aff. European 7 reels . Special Cast Amkino 8775 feet . Eddie Dowling Sono-Art Prod Special Cast Amkino 6500 feet Wegener-Petrovitch Aff. European Special Cast Richmount . Derussa Aff. European 7 reels . M. Chekhov Amkino 7000 feet . Special Cast Ufa-Eastern 671 4 feet Title 8uying a Wife Circumstantial Evidence *f§Chopin's Passion Dancer of His Majesty, The . Duty to be Silent Exodus to the New World, The. Full Dressed Thieves German Underworld '.Great Power, The Great Unknown, The Guilty Her Viennese Lover Just Off Broadway Milak of the Snowlands Our Daily Bread Poet and Czar *t§Rainbow Man The (A. T.). Two Days Unholy Love Verdun Vera Miezewa (tentative) Water The When Duty Calls SOUND SHORTS Title Star *t§A! the Photographer's Harry Delf Elbee . . . *f§Meet the Family Harry Delf. . . . Rel. Date Length Reviewed Elbee SHORT SUBJECTS Title Star Rel. Date Length Reviewed Down Hawaii Way Jan. 1 1 reel Fatal Warning, The H. Costello-Graves Mascot 10 episodes Flaming Canyons Feb. I.lreel Kids and Pets Mar. 15 1 reel Sixty Minutes From Broadway Jan. 15. .1 reel Sunshine Mar. I. 1 reel Trailing the Western Sun Feb. 15. .1 reel TIFFANY-STAHL Title FEATURES Star Rel. Date Broadway Fever O'Neill-Drew Jan. 1 . . . *t§Cavalier, The Bedford-R. Talmadge Nov. 1 . . . Devil's Apple Tree, The Dorothy Sebastian Feb. 20 . . Floating College, The O'Neill-Collier, Jr Nov. 10. . . George Washington Cohen Jessel-Palmer Dec. 20 . . *§Ghetto, The George Jessel Feb. 1 . . . Gun Runner, The Cortez-Lane Nov. 20 . . *t§Lucky Boy Jessel-Quimby Feb. 2 . . Man in Hobbles, The Lee-Harron Dec. 20. .. *t§Marriage by Contract Miller-Gray Dec. 1 . . . *t§Molly and Me Brown-Bennett-Vaughn April Naughty Duchess, The Warner-Southern Oct. 10. . . Power cf Silence, The Belle Bennett OcL 20... Rainbow, The Dorothy Sebastian Feb. 15. . . *tS Reputation Keane-Standing Spirit of Youth Sebastian-Kent Feb. 20 . . Squads Right Gribbon-Stone Feb. 1 . . . *t§Toilers, The Ralston-Fairbanks. Jr Oct. 1 . . . Tropical Nights Miller-McGregor Dec. 10. . . SHORT SUBJECTS Title Star Rel. Date Gold Color Classic •tSHawaiian Love Call, The Color Symphony Dec 15. . . ♦{{Japanese Carnival, A Color Symphony Jan. 1. . . *t}ln a Persian Market Color Symphony OcL 1 . . *t5ln a Chinese Temple Garden Color Symphony Feb. 15. . . *tLove Charm, The Color Symphony Maude Muller Color Classic Length Reviewed .5412 feet. .. Mar. 16 .6775 feet ... Oct. 27 .6430 feet . Mar. 16 .5477 feet 5516 feet .8653 feet . . Jan. 12 5957 feet .7780 feet . Oct. 20 . 5271 feet 5554 feet .6114 feet 6 reels Mar. 23 Oct. 20 7256 feet 5449 feet Length Reviewed 1 reel 1 reel 1 reel 1 reel Nov. 17 1 reel 1 reel 1 reel Title Star Rel. Date Length *t§Melodie Color Symphony 1 reel No Women Allowed Color Classic 1 reel Tenderfoot Tourist, A Color Classic 1 reel Tom, Dick or Harry Color Classic 1 reel . ... *t§Toy Shop, The Color Symphony Nov. 1 1 reel *t § Way Down South Color Symphony 1 reel Coming Feature Attractions Title Star Rel. Date *t§Midstream Cortez-Windsor June 1 . . Miracle, The Southern-Pidgeon *t§Molly and Me Alberta Vaughn *t5My Lady's Past Bennett-Brown April 1 . . *t§New Orleans Cortez-Bennett June 20. . *t§Two Men and a Maid Collier-Jr.-Bennett June 15 . *t§ Whispering Winds Southern-McGregor May 1. . Reviewed Length Reviewed UNITED ARTISTS FEATURES Title Star *t§Awakenlng, The Banky-Byron ♦tBattle of the Sexes Bennett-Hersholt-Haver. *+{lron Mask, The Douglas Fairbanks. Rel. Date April 20. . Rel. Date Nov. 17.. Oct. 13.. Mar. 9.. (Silent Version) Mar. 9 . *t§Lady of the Pavements Boyd-Velez-Goudal Feb. 16. . (Silent Version) Feb. 16. . *tRescue, The Colman-Damita Jan. 12. . (Silent Version) Jan. 12 . *tRevenge Dolores Del Rio Nov. 3. . ♦tWoman Disputed, The Talmadge-Roland Oct. 29.. Coming Attractions Title Star *t§Alibi (A.T.) O'Malley-Busch *t§Bulldog Drummond (A. T.) Colman-Tashman-Love *t§Coquette (A. T.) Pickford-Brown-M. Moore (No Silent Version) *t§City Lights Charlie Chaplin ♦tEternal Love Barrymore-Horn-Varconi. . • Evangeline Del Rio-Drew •fHell's Angels Lyon-Hall-Nisson ♦tJLummox (A. T.) Aug. 3 Miracle Girl, The Lillian Gish *t§Queen Kelly Swanson-Byron July 13. *l5Say It With Music (A. T.) Harry Richman *t§She Goes to War Boardman-Rubens-Holland June 22. (Silent Version) June 22 *t§Song of Broadway, The Harry-Richman *t§This is Heaven Banky-Hall 7948 feet ♦tThree Passions Terry-Petrovitch June 1 . *t§Tin Pan Alley 'A. T.) N. Talmadge-Roland *t Venus Constance Talmadge Length .7972 feei .8180 feet .8855 feet 8659 feet .8329 feet 7495 feet. 7980 feet 7910 feet 6541 feet. 8041 feet Reviewed ..Jan. 12 Oct. 20 ..Jan. 26 . Mar. 16 ..Jan. 19 .'.Dec! 15 Nov. 17 Length Reviewed .8 reels Mar. 16 April Mar. 23 May 11 Jan. 26 Feb. 23 7948 feet April 6 UNIVERSAL FEATURES Tiile Star Rel. Date Length Anybody Here Seen Kelly? Love-T. Moore Sept. 9 6243 feet. Beauty and Bullets Ted Wells Dec. 16 4179 feet Body Punch, The Daughorty-Faire Oct. 28. .. 4786 feet Burning the Wind Hoot Gibson Feb. 10. .. .5202 feet. *t§Charlatan, The Special Cast April 14 (Silent Version) April 7 Clearing the Trail Gibson-Gulliver Oct. 7 5311 feet *t§Clear the Decks Reginald Denny Mar. 3 *t§Cohens and Kelleys In Atlantic City, The Sidney-Gordon-Price-Swain . . Mar. 17 7400feet (Silent Version) Mar. 17 7752 feet Crimson Canyon, The Ted Wells Dec 16 4179 feet Danger Rider, The Hoot Gibson Nov. 18. . . .5357 feet Eyes of the Underworld William Cody April 28 . 4208 feet Freedom of the Press Stone-Keith-M. Day Oct. 28 6474 feet Gate Crasher, The Glenn Tryon Dec 9 5597 feet *t§Glrl on the Barge, The Hersholt-O'Neil-McGregor Feb. 3 . . 7510 feet (Silent Version) Feb. 3 . . 6908 feet *t§Give and Take Sidney-Hersholt Dec. 23. . . 7089 feet (Silent Version) Dec. 23 . . . 6552 feet Grit Wins Wells-Collins Jan. 27. . . 4596 feet Harvest of Hate Rex-Perrin 471 9 feet Hero of the Circus Special Cast Dec 2 5606 feet Honeymoon Flats Lewis-Gulliver Dec. 30 . . 6057 feet How to Handle Women Tryon-Nlxon Oct. 14 5591 feet *t§lt Can't Be Done Tryon-Carol Mar. 24 Jazz Mad Hersholt-Nixon-Lewls Nov. 11... .6832 feet ♦HKid's Clever, The Glenn Tryon Feb. 17. . . .5729 feet King of the Rodeo, The Hoot Gibson Jan. 6 5509 feet *t§Last Warning, The Laura LaPlante Jan. 6. . . 7980 feet (Silent Version) Jan. 6 . . . . 7731 feet *t§Lonesome Tryon-Kent Jan. 20 . . 6761 feet (Silent Version) Jan. 20 . . . 61 42 feet ♦tMan, Woman and Wife Kerry-Starke-Nixon Jan. 13. .. 6589 feet (Silent Version) Jan. 13 . . 6674 feet *t§Melody of Love (A. T.) Pidgeon-Harris.Winton Dec 2... 6733 feet Michigan Kid Nagel-Adoree Oct. 21 ... 6030 feet One Rainy Night Laura La Plante Dec 9 Phyllis of the Follies M. Moore-A. Day Nov. 25 . . 5907 feet Price of Fear, The Cody-Thompson Oct. 28 . . 4230 feet *t&Red Hot Speed Denny-Day Jan. 27 . . 6621 feet (Silent Version) Jan. 27 . . 6621 feet Red Lips Nixon-Rogers Dec. 2. ...6957 feet *t§Shakedown, The Murray-Kent Mar. 10 . . 6753 feet Silks and Saddles Nixon-Walling-Nolan Jan. 20 . . 5809 feet Sky Skidder, The Al Wilson Jan. 1 3 . . . 4364 feet Slim Fingers Bill Cody Mar. 24. . . .4232 feet Smilin' Guns Hoot Gibson Mar. 31... 5270 feet Two Outlaws, The Rex (horset-Perrin Nov. 18 — 4616 feet Wild Blond Red (horse)-Perrin Feb. 10. . . .4497 feet Wolves of the City Dec 2 SHORT SUBJECTS Title Star Rel. Date All for Geraldine Sid Saylor Dec 5.. Reviewed Mar. 23 Dec. 22 ! Oct. 20 Dec. 29 July 14 Jan 12 '.Oci' 6 !NoV. 10 Oct. 27 July 7 Feb. 26 Length Reviewed 2 reels Nov. 17 1 reel Mar. 16 . 1 reel 2 reels. Means synchronized score, i Means sound effects. § Means voice (including dialogue and incidental songs) Alpine Antics Oswald Cartoon April 1 Alpine Antics Oswald Cartoon April 1 . And Morning Came Young-La Salle Dec. 19. . Atthe Front Arthur Lake 1 reel Feb. 16 Beyond the Smoke Edmund Cobb 2 reels Feb. 23 Bookworm Hero Lewis-Gulliver-Phllllps Dec. 17... 2 reels Boundary Battle. The Edmund Cobb Nov. 17 2 reels Oct. 27 Buster Trims Up Trlmble-Hardwlck and Dog Oct. 17 . 2 reels A. T. after title means All Talkie. April 13, 1929 1217 Title Fish Stories. Footprints Star Rel. Date Bull-oney Oswald Cartoon Nov. 28 . Calford in the Movies Lewis-Gulliver-Phillips Oct. 15. . Calford on Hoseback Lewis-Gulliver-Phillips Dec. 10. . *t§Charlatan, The Special Cast Mar. 24 Claim Jumpers, The Edmund Cobb Jan. 19.. Clean Sweep, A Bob Chandler Dec. 1 . Come on. Horace Arthur Lake Oct. 8 Cowboy Pluck Bob Curwood May 18... Cross Country Bunion Race, The . . Sid Saylor Nov. 7 . Crushed Hats Sid Saylor Jan. 30 Daring Dude, A - Bob Chandler Feb. 2 . Daring Chances Jack Hoxie Dec. 15... Days of Daring Bob Curwood April 13 Dead Game Art Acord Oct. 7... Dear Old Calford Lewis-Gulliver-Phillips Nov. 26 . Death's Head Bob Curwood Dec 8 . Diamond Master, The Lorraine-Stevenson Feb. 3 . Fantasie Laemmle Novelty Farewell Lewis-Gulliver-Phillips Feb. 4 . Farmyard Follies Oswald Cartoon Dec 24 . Fiery Fireman, The Oswald Cartoon Oct. 15.., Fighting Forester, The Edmund Cobb Oct. 20 Fighting for Victory Lewis-Gulliver-Phillips Nov. 12. Fighting Tenderfoot, A Bob Chandler Dec. 29 Final Reckoning, A (Serial) Lorraine-House April 15 Finishing School Young-La Salle May 8. . *f Fishing Fools Oswald Cartoon April 29 (Silent Version) April 29 . Young-La Salle Nov. 21 . . Laemmle Novelty Nov. 19. . Fun in the Clouds Arthur Lake Nov. 5... Have Patience Trimble-Hardwick and Dog Feb. 6 . . *tHen Fruit Oswald Cartoon Feb. 4 . Hold Your Horses Young-La Salle Jan. 7. . . Homeless Homer Oswald Cartoon Jan. 7. . Horse Tail, A Oswald Cartoon Dec 10.. In Line of Duty Edmund Cobb Feb. 23 . . *t§Junior Luck Lewis-Gulliver-Phillips May 13 Just Monkeys Laemmle Novelty Kicking Through Lewis-Gulliver-Philiips Oct. 1 . . Kidnapped Bob Curwood *t§King of the Campus Lewis-Gulliver-Phillips April 1 (Silent Version) April 1 Knight Watch The Arthur Lake April 22 Knockout Buster Trimble-Hardwick and Dog Mar. 6 Look Pleasant Sid Saylor Oct. 10... Love and Sand Arthur Lake Mar. 25... *fLumberjack Oswald Cartoon April 15 (Silent Version) April 15 . Magic Trimble-Hardwick and Dog May 1 Men in the Row (re-issue) Jack Hoxie Jan. 26... Mystery Rider, the (Serial) Desmond-Perdue Nov. 26 . . Newlyweds' Court Trouble Snookums-Perdue-Egan Oct. 31 . . . Newlyweds' Excuse Snookums-Perdue-Egan May 15 Newlyweds' Headache, The Snookums-Bartlett-McPhaill Jan. 23 . . Newlyweds in Society Snookums-Perdue-Egna April 17 . Newlyweds' Holiday Snookums-Perdue-Egan . ... Mar. 20 . . Newlyweds Lose Snookums, The Snookums-Perdue-Egan Nov. 28. . . Newlyweds' Need Help, The Snookums-Perdue-Egan Dec. 26. . . Newlyweds' Unwelcome, The Snookums-Perdue-Egan Oct. 3 . . . Newlyweds' Visit Snookums-Perdue-Egan Feb. 20. . . Night Watch, The Arthur Lake Out At Home Trimble-Hardwick and Dog Jan. 9 . . Paddling Co-Eds Lewis-Gulliver-Phillips Oct. 29 . Panicky Pancakes Oswald Cartoon Oct. 1 . . . Private Business Sid Saylor April 26 . Prodigal Pup, The Canine Cast April 8. . . Rag Doll Laemmle Novelty Feb. 11... Range of Fear, The Bob Curwood Jan. 12. . . Range Wolf Bob Curwood Feb. 9... Red Romance George Chandler May 4... «ed Warning Jack Hoxie Nov. 1 . Rider of the Sierras Edmund Cohb April 27... Riding for Love George Chandler April 6. . *t§Rivals, The Lewis-Gulliver-Phillips April 15 . (Silent Version) April 15 Rocks and Saddles Oswald Cartoon Nov. 12. . . Romeo of the Range Bob Curwood Oct. 6 Sailor Suits Sid Saylor Jan. 2... Saps and Saddles Bob Chandler Oct. 27. . . Secret Outlaw, The Bob Curwood Nov. 10. Seeing Sights Sid Saylor Mar. 27 . Shadows Laemmle Novelty Jan. 14. .. She's a Pippin Young-La Salle Mar. 13... Shooting the Bull Young-La Salle Oct. 24 . *tSick Cylinders Oswald Cartoon Feb. 18 . Sleeping Through Arthur Lake Dec. 31 South Polo Flight, A Oswald Cartoon Nov. 26. . Speeding Youth Lewis-Gulliver-Phillips Jan. 7 . . *fStaje Stunts Oswald Cartoon May 13... (Silent Version) May 13 ♦tStoambait Willie Oswald Cartoon . Swell Clothes Arthur Lake Dec. 5... Take Your Pick Young-La Salle Feb. 13. . . Teacher's Pest Trimble-Hardwick and Dog Nov. 14. . . There s a Will C. King-C. Doherty Dec 21... This Way Please Young-La Salle April 10 Tiges Girl Friend Trimble-Hardwick and Dog April 3. . This Way Please Young-La Salle April 10 . . Tiges Girl Friend Trimble-Hardwick and Dog ...April 3... Tracked Down Art Accord Jan. 5... Wash Line Romance Laemmle Novelty May 6 Watch the Birdie Tnmble-Hardwick and Dog Dec. 12. . . Wax Figures Laemmle Novelty Oct. 22. . . Whose Baby Arthur Lake Jan. 28 .. Winning Point, The Lewis-Gulliver-Phillips Jan. 21... Woman s Man, A Arthur Lake Dec 3 Wooden Soldier, The Laemmle Novelty Dec. 17. . . Yankee Clippers Oswald Cartoon Jan. 21... Coming Feature Attractions . Tille Star Rel. Date tSBargain in the Kremlin, The (A.T.) Joseph Schildkraut Length Reviewed eel Sept. 29 eels Oct. 6 eels Dec. 1 eels Dec. 22 eels Nov. 24 eels eels eels Oct. 13 eels eels eels eels Mar. 23 eels eels eels Dec. 15 episodes eel eels Feb. 2 eel eel eels eels Oct. 27 eels episodes Mar. 23 eels eel Mar. 30 eel eels Oct. 20 eel Oct. 27 eel Oct. 20 eels eel eel Dec. 22 69l eel eels eels eels Feb. 9 eels eels Feb. 9 eels Mar. 30 eels eel eels Feb. 9 eels eel Feb. 23 eel Mar. 23 eel eels Mar. 30 eels episodes eels Sept. 29 eels eels eels Mar. 30 eels eels Dec. 28 eels Dec. 1 eels eels eel Mar. 30 eels Feb. 16 eels Oct. 27 eel Oct. 13 eels eel Mar. 16 eel Jan. 12 eels eels Jan. 12 eels Mar. 30 eels eels Mar. 30 eels Mar. 1 6 eels eels eel Oc\ 20 eels eels Dec. 8 eels Oct. 16 eels Oct. 6 eels Mar. 23 eel Dec. 22 eels Feb. 9 eels eel eel Dec 8 eel Dec. 1 eels eel eel eel eel Nov. 18 eels Jan. 12 eels Oct. 20 eels eels Mar. 16 eel Mar. 16 eels eel eels eel eels Dec. 8 eel eel eels eel Nov. 17 eel Dec. 00 eel Jan. 00 Title *t§Drake Murder Case, The . . Erik the Great *t§Evidence Fallen Angels *t§Flaming Daughters Girl Dodger, The *t5Great Cinema Murder, The. *t§ Harmony Lane Hell Wrecker, The *t§His Lucky Day *t§King of Jazz. The (A.T.). . . Lariat Kid. The Man Disturber, The *t§Minstrel Man, The Navy Blues *t§One Rainy Night Play Goes On, The Plunging Hoofs Points West *t§Port of Dreams, The *t§Scandal Slar Rel. Date Length Reviewed Veidt-Philbin. . . . Laura La Plante . Kerry-Starke. . . . Arthur Lake. *t§Shannonsof Broadway. The (A.T.) *t§Show Boat *t§That Blonde *t§Under the Southern Cross Wagon Master, The Watch My Speed *f§You Can't Buy Love (A. T.) Eddie Leonard Hoot Gibson Reginald Denny Paul Whiteman and Band. Hoot Gibson Reginald Denny Tryon-La Plante Arthur Lake Laura La Plante James Murray Rex-Perrin Hoot Gibson Mary Philbin (Silent Version) Laura LaPlante (Silent Version) James Gleason La Plante-J. Schildkraut. . Laura La Plante Special Cast Ken Maynard Reginald Denny Hersholt-Crawford-Chase May 12 June 23 June 16 April 14 ...4344 feet Aug. 30 Apr. 21 May 5 April 21 Mar. 2 . Sept. 22 May 5 6500 feet ... Jan. 26 May 26 SOUND SHORTS Title Star Rel. Date Length §At the Night Club Brox Sisters Mar. 25 . .1 reel Reviewed *t§Bailey and Barnum Vaudeville Act Jan. 11 1 reel *t§Love Birds Pat Rooney and Family 2 reels *t§Three Brox Sisters Songs June 14 . . .1 reel . *t§Zimmerman and Granville Vaudeville Act Jan. 28 1 reel . Mar. 6 WARNER BROTHERS Title Star Rel. *t§Beware of Bachelors (D) Audrey Ferris Oct. (Silent Version) Dec. *t§Conquest (A.T.) (D) Blue-Warner-Wilson Dec. (Silent Version) Jan. *t§Fancy Baggage (D) Audrey Ferris Jan. (Silent Version) Feb. *t§Greyhound Limited, The (D) Monte Blue Feb. (Silent Version) Mar. *t§Hard-Boiled Rose (D) Loy-Collier-Brockwell Mar. (Silent Version) May *t§Home Towners, The (A. T.) (D). Bennett-Kenyon-Brockwell Nov. (Silent Version) Dec. *f §Kid Gloves (D) Nagel-Wilson Mar. (Silent Version) April *t§Land of the Silver Fox (D) Rin-Tin-Tin-Nye-Hyams Oct. (Silent Version) Nov. *t§Little Wild Cat. The (D) Ferris-Hall-Dawson Dec (Silent Version) Jan. *f§Midnight Taxi, The (D) Moreno-Costello Sept. (Silent Version) Oct. *t§Million Dollar Collar, The (D) . . Rin-Tin-Tin Jan. (Silent Version) Feb. *t§My Man (D) Fanny Brice Dec. (Silent Version) Jan. *t$One Stolen Night (D) Bronson-Collier Jr Mar. (Silent Version) April *t§On Trial (A.T.) (D) Frederick-Lytell Dec. (Silent Version) Dec. *t§Queen of the Night Clubs (A. T.) (D) Texas Guinan Mar. (Silent Version) April *f§Redeeming Sin, The (D) D. Costello-Nagel Feb. (Silent Version) April *t§Singing Fool, The (D) Jolson-Bronson-Dunn Sept. (Silent Version) April *t§Sonny Boy (D) Lee-Horton-Bronson April (Silent Version) May *t§Stark Mad (D) Warner-Fazenda Feb. (Silent Version) Mar. *t§Stolen Kisses (D) May McAvoy Feb. (Silent Version) Mar. *t§Terror, The (A.T.) (D) McAvoy-Horton Sept. (Silent Version) Oct. Date 27... 1... 22 . . 19... 26 .. 23... 9... 23 .. 30... 4... 3... 15... 23 ... 27... 13... 10... 8... 5... 1... 6... 12... 9... 15... 12... 16... 20 1 29 16 14 lb 6 29 13 13 18 2 2 23 4 8 20 Length 5778 feet 5278 feet .6779 feet. 4706 feet 6447 feet 5983 feet 6114 feet 4696 feet Reviewed ^ Feb. 16 8693 feet 4841 feet 6235 feet Oct. 27 5179 feet 5079 feet 5644 feet 5161 feet .5729 feet 5057 feet 5561 feet 4878 feet 9247 feet 6136 feet 5243 feet Jan. 29 ' Nov.' 24 Jan. 5 . . 8290 feet . . . 5455 feet Nov. 3 ...5424 feet . April 6 . 6921 feet . . . 6145 feet Feb. 23 . . 9551 feet . Sept. 29 . . 6001 feet . Mar. 16 . . .6681 feet . . .4917 feet . . .6273 feet . . 4917 feet ...7654 feet . . 5443 feet Aug. 25 May 19 *t§Barnum Was Right Blow for Blow . . Hoot Gibson. Born to the Saddle Ted Wells "tSBrasoart. The Jean Hersholt Brides Will Be Brides Laura La Plante t§Broadway (A. T.) Tryon-Brent-Kennedy *t.P„., . . ,. (Silent Version) Mar. 3 .HCollegiate (A.T.) Lewis-Gulliver-Phillips '&Ume Across Basquerte-Howes April 28 companionate Troubles Reginald Denny Crimson Hour The De Puttl Mosjuklne ts Dangerous Dimples Laura La Plante June 16 Doubling For Trouble Gibson-Gilbert * Means synchronized score, f Means sound effects. Coming Feature Attractions Title Star Rel. Date Length Reviewed *f§Argyle Case, The (A. T.) (D) Thomas Meighan *t§Desert Song, The (D) Boles-King *t§From Headquarters (D) Monte Blue April 27 (Silent Version) June 6 *t§Frozen River (D) Rin-Tin-Tin April 20 (Silent Version) May 26 *t§Glad Rag Doll, The (D) Dolores Costello *t$Glorious Betsy (D) D. Costello-Nagel 7441 feet May 5 *t|Green Goddess, The (A. T.) (D). George Arliss *f §Hearts in Exile (D) H. Costello-Kerry »t«Honky-Tonk (A.T.). (D) Sophie Tucker *t§ls Everybody Happy? Ted Lewis and Band *t §Madonna of Avenue A (D) Dolores Costello April 20 (Silent Version) May 25 D. Costello-O'Brien 9478 feet. . . Oct. 27 (Silent Version) 7752 feet Blue-McAvoy Feb. 16. .. .6921 feet. . . April 6 (Silent Version) May 11 *t$No Questions Asked (D) Ferris-Collier, Jr *t§On With the Show (A. T.) (D) . . Comoson-Brown-Fazenda *t§Sao, The (D) E. E. Horton *t§She Knew Men (D) Bronson-Lee-Olmsted •t§Time, the Place and the Girl The.(D)Olmsted. Withers-Kirkwood *t§Under a Texas Moon (A. T.) Blue-Armida VITAPHONE SHORTS Title Star Rel. Date Length Reviewed Ann Grey and Her Boy Friend Songs and Jazz Band Aug. 25 Banjomaniac Eddie Peabody Oct. 13 Bernie Cummins Orchestra Dance Numbers 1 reel Mar. 16 Bobby Folsom Songs 1 reel Mar. 2 Bit of Scotch, A Kitty Doner Sept. 22 Book Worm, The Harry J. Conley July 7 Bright Moments Benny-Mario Aug. 25 § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie. *t§Noah's Ark (D).. *t§No Defense (D). Length Reviewed 5729 feet 1218 Motion Picture N c ic s Title Star Rel. Date Length Reviewed California Songbirds. The Bell-Coates Sept. 1 Celeste Aida (Aida) Giovanni Martinelll July 7 Celeste Aida (Aida) Giovanni Martinelll July 7 Character Studies Florence Brady Sept. 1 Chips of the Old Block The Foy Family Sept. 22 Cougat & Company Violin, Songs & Dances June 16 Creole Fashion Plate, The Karyl Norman Sept. 29 Crooning Along The Croonaders Sept. 22 Cycle of Songs, A Florence Brady Sept. 1 Dead Laughter Sessue Hayakawa Death Ship, The Mitchell Lewis Aug. 25 Dixie Days Plantation Songs Aug. 25 Eleanor Paintor Songs H reel Mar. 16 Evening at Home with Hitchy Raymond Hitchcock Family Affair, A Arthur Byron Feminine Types Jean Barrios Florence Moore Song Program June 23 Friend of Father's Lydell-Higins-Leah Aug. 25 Give Us a Lift Flo Lewis 1 reel Feb. 16 Giving In. Deef-Hopper Jan. 12 Gus Arnheim & His Ambassadors. . Jazz Band June 23 Harry Delf Songs* Dances June 16 Hollywood Montmarte Orchestra. . . Jazz Band Sept. 29 Jesse Stafford Orchestra Jazz Band Indian Baritone, The Chief Caupolican Aug. 25 Ingenues, The Jazz Band June 23 In a Casting Office W. & E. Howard In Dutch Ulls & Clark In the Tropics The Paragons (Quartet) Feb. 23 Jack North, the Ban-Jokester Songs Jan. 19 Larry Ceballos Undersea Review. . . Songs and Dances Sept. 1 Lash, The Crane-Davidson-Tucker June 16 Mai Hallett & Orchestra Dance Numbers Feb. 23 Man of Peace, A Hobart Bosworth June 23 Max Schmeling Interview Mar. 16 Meet the Wife Frank Orth & Co Feb. 23 Men Among Men Fred Ardath Jan. 12 * Means synchronized score, f Means sound effects. § Means voice (inc Title Star Rel. Date Length Reviewed Miss Information Wilson-Horton June 30 Morrissey & Miller Night Club Revue June 16 Music Makers, The Howard Bros 1 reel Mar. 16 Myers & Hanford Songs & Dances June 23 Night Court, The William Demarest : June 16 Non-Support Burr Mcintosh June 16 Pagliacci John Charles Thomas Pair of Aces, The Timblin & Raymond 1 reel Feb. 16 Papa's Vacation Bennett-Caron Oct. 20 Phil Baker Accordion Solos 1 reel Mar. 16 Question of Today, The Audrey Ferris Aug. 25 Realization Herbert-Pam June 16 Regular Business Man, A Robert Ober Sept.15 Rigoletto— Quartet Gigli-Talley-de Luca-Gordon Sept. 29 Sharp Tools Ethel Grey Terry Oct. 13 Songs of Love Sanderson-Crumit \'2 reel Mar. 16 Soup Harry Delf Nov. 17 Terry and Jerry Songs and Gags Aug. 25 Three Brox Sisters Song Program June 23 Va Prononcer Ma Mort (La Julve).. Giovanni Martinelll' June 2 When the Wife's Away William Demarest Nov. 17 Winnie Lightner Songs Nov. 17 WORLD-WIDE PICTURES Title Star Rel. Date Length Reviewed *f§Black Waters Kirkwood-Brian Bondman, The Norman Kerry Mar. 1 7 .... 7 reels Honeymoon Abroad Monte Banks Feb. 2 6 reels *tMoulin Rouge Olga Chekova. Jan. 30... 9 reels Feb. 23 Pawns of Passion Olga Chekova Feb. 17. . . .8 reels Piccadilly Gilda Gray 9 reels Tommy Atkins Walter Byron Feb. 4 7 reels *t§Week-End Wives Thomas-Banks Woman in the Night, A Maria Corda Feb. 3 7688 feet Woman in White, The Blanche Sweet 7 reels fading dialogue and incidental songs). A. T. after title means All Talkie. Hollywood— Continued "China Bound" Titles Robert Hopkins has returned to M-G-M to write the titles for "China Bound," Dane-Arthur comedy directed by Chuck Reisner. Paramount Signs Stage Player Paramount has signed Juliette Crosby, leading woman from stage, to play a fea- tured part in "The Marriage Holiday." Miss Crosby is the wife of Arthur Horn- blow, Jr., scenario head for Samuel Gold- wyn. Wingart To East Earl Wingart, head of Fox studio pub- licity department for several months, left for the East Sunday. Wingart will join the New York publicity staff of Fox under Glendon Alvine. In "The Flying Fool" Marie Prevost and Russell Gleason will play the leading roles in support of William Boyd in "The Flying Fool" for Pathe. Another Role For Evelyn Evelyn Brent will have the feminine lead- ing role in Moran and Mack's first feature for Paramount. New Fox Musical Comedy Fox will make a short musical comedy, title still pending. Dave Butler will direct witli Lola Lane, Stepin Fetch i t and War- ren Hymer thus far cast for featured roles. Natteford Writing For Coluinhia Jack Natteford is writing original story and scenario of "The Flying Marine" for Columbia. Fox Resumes "Masked Emotions" Fox has resumed production on "Masked Eniut ions, ' ' with Kenneth Hawks directing. The picture was stopped several we'eks ago when George O'Brien suffered a broken toe. Printzlau With Paramount Olga Prinztlau has been added to Para- mount 's scenario staff. In Talkie Form, Too M-G-M will make a dialogue version of "The Bridge of San Luis Rey, " spotting dialogue, sound and music in the first and last reels of the picture. "Dynamite" Resumed Again Cecil B. DeMille will resume work on "Dynamite," his first all-talker for M-G-M in about ten days. Production was sus- pended two weeks ago. Clara's New Leading Man David Newell, stage actor, will play op- posite Clara Bow in the latter 's next all- talker for Paramount. The story, still un- titled, has a circus background and will be directed by Lothar Mendes. Paramount Writer Paramount has signed William Slavens McNutt to write originals and dialogue for all-talkers. U Changes Schedule Universal has decided to use Laura La Plante, (llenn Tryon and Eddie Leonard in two different vehicles instead of casting all three in "The Minstrel Man" as an- nounced. La Plante and Tryon will head the cast of "The Minstrel Man" and a new story called "Harmony Lane" will be used as Eddie Leonard's vehicle instead. Robert F. Hill will direct the Leonard picture, which is based on " 1 nderstander ' ' by Joseph Sterling, adaptation by J. G. Hawks and Robert E. Hill. New M-G-M Talker Short M-G-M will produce "The Music Murder Mystery" as a two reel talker sketch. Orig- inal story is by Jack Neville, with Norman Houston likely to direct. Larry Weingartea will supervise. Tyler In Carr Westerns Trem Carr will produce a series of west- ern all-talkers and sounders starring Tom Tyler, former FBO cowboy star. Tyler com- pleted his contract with FBO several months ago when the latter organization decided to abandon production of western pictures. Ina Claire In Hollywood Ina Claire arrived in Hollywood this week for the purpose of starring in the picture for Pathe. "Paris Bound." the scheduled story for her vehicle has been called off. Another story is to be selected. Viola Dana in Stage Role Viola Dana is leaving pictures for a legi- timate theatre engagement with the Duffy Players at the President Theatre, San Francisco. She opened there March 30th in the leading role of "Spite Corners." New Hollywood Visitors Judge William Travel's Jerome and A. W. Eriekson arrived in Hollywood this week to confer with Dr. Kalmus on next year's product for Technicolor. Both Jerome and Eriekson are members of the Executive Committee of Technicolor Motion Pictures Corporation. Toomis Gets Paramount Contract Regis Toomis has signed a 5-year con- tract with Paramount, and was assigned a prominent part in "The Wheel of Life," starring Richard Dix. Proved! In the research laboratory and in the studios EASTMAN Reprotone NEGATIVE JLHIS special film, tested by scientific methods that would detect even inaudible defects, is now in use in the studios. Giving sound reproduction faithful and pleasing to a degree hitherto unknown, it has proved it- self a distinct step forward in the sound art. A film that performs with notable success its specific function of reproducing EASTMAN KODAK COMPANY ROCHESTER, N.Y. ***** " U *1% ©t **** n lO*1^ i-ro'""' U"ck .<'th ,, 1,1 fro 1 Co"*1 0 0^S M«nb«. Motion Picture Frrf.r". .nd £ - tor. of Am*ri«. Inc ; W11.U H Ha»». April 20, 1929 [ cj r i i [ / / jj Reg. U. S. Patent Office CIGAR STORE INDIANS hit the dust long ago! So did the early experimental Talkies! UP-to-date houses NOW play M-G-M's Big ^ NEW Era Talkies ROAD-show Mcmb*. of Morton P,«u,e PtodW., *ndD....it»,.of>o< AavctK*. In The TALKIES of the Industry XXXIX ISS matter April 22, 1920. 'it tlw l\>.ii under ,ict of March I S 79 Published Weekly— p.i.OO a V PRICE 20 CENTS r remember this ad? it s a new world! CJ Flaming orange fountain pens. Purple raincoats. New York to Paris in 33/4 hours. €|A book called "The Story of Philosophy" sells 157,000 copies. Unthinkable five years ago. A brain- It wjis the first of a series of PARAMOUNT ads appearing in the trade papers over a fear ago. It explains why PARAMOUNT got the jump on the rest of the field and is delivering QUALITY talking Eiicture hits week after week. Why PARAMOUNT is far n the lead with the new type of talking picture — and get- ting further ahead by the minute! CLARA BOW ALL-TALKING "THE WILD PARTY" "CLOSE HARMONY ALL-TALKING SINGING DANCING PARAMOUNT VEW ERA TALKING PICTURE HEADQUARTERS URICE TALKING SINGING DANCING M. C. "Before ui) audience of Sex* York's social and professional elite, who expected to be shown, the 'Idol of Pari*1 stepped from behind tlie silver mesh curtains and in less than a minute demonstrated hi* ability as an entertainer of more than usual merit ... A charming personality, n delightful voice and a dynamic quality reminiscent of A I Jolsou at his elcctrie best, arc the attributes which will undoubtedly keep M. C. packing them in nt the Midnight Frolic.'* Yeir VorA Evening Post COMING IN AN ALL-TALKING I'lCTI ItE [Set' tomorrow'* Film Daily) HEVALIER raight from the gay boulevards and the famous :>lies Bergere he comes to you — the man whom illions have hailed as the world's greatest : tertainer! t eets who becomes the stage idol of the world. >estined now to become the idol of America h his first Paramount Picture. INNOCENTS OF PARIS With Sylvia Beecher, George Fawcett and all-star cast. A Richard Wallace Production (director of "The Shopworn Angel"). Photoplay and dialog by Ernest Vajda. From the story by C. E. Andrews. Adapted by Ethel Doherty. B. P. Schul- berg, Gen. Mgr. West Coast Prodvictions. PARAMOUNT WARNER BROS. SPECT/ CULAR SINGING SUCCESS NOAHS PHHHHHHHHHHB What Warner Bros. Promised ■ v ^m^r m m m m ARK Tops any picture ever made Warner Bros. Delivered , — --—-nTMiiMniMimifffflfflffli HHHHHIHHHHHHHHI Member of Motion Picture Producers and Distributors o£ America, Inc. — Will H. Hays, President Here's one: ANY THEATRE 1 MARY PICKFORDS first 100% Talk predicted, one of the greatest Big Busi show the line-up at the Detroit and New York, Syracuse, St. Paul, San Diego Sam Taylor Production from the United ArtistsP stage success by George Abbott nnA Ann Proton Bridaers. that will take OUT OF THE RED NG picture "COQUETTE" is, as we iess naturals ever produced. Photos Ainneapolis showings — Los Angeles, -and others report the same— "BIG!" Mcture— Yes Sir! Yes, Sir! The EXCLAMATION POINT of Sound Equipment Value RCA PHOTOPHONE IN THREE NEW MODELS At Record Low Prices for Standard Sound Apparatus The introduction by RCA Photophone, Inc. of a new type of sound reproducing equipment for theatres with a seating capacity of 750 or less, marks another milestone in the progress of sound pictures. New Type rfF" Models Combination Sound-on-Film ^ v m* g _ And Sound-on-Disc . . . .^OSf Off Sound-on-Film Only 1 750 Sound-on-Disc Only *3450 TERMS: 10% Down . . . 15% On Installation ... Balance in 12 Equal Installments Possessing all the life-like tonal quality of Photophone's standard equipment for larger theatres, these new models, known as Type MF," bring to houses of limited capacity the farthest advances in the field of sound reproduction and synchronization. The new equipment, which is available in combination of sound -on -film and sound -on - disc, or sound-on-film alone, or sound-on-disc alone sets new low price records for sound apparatus. Only the great research and manu- facturing facilities of RCA, General Electric and Westinghouse, jointly responsible for its per- fection, make possible these prices. Photophone, of course, will continue to market its present type of sound picture apparatus, in- cluding its type P-2 sound picture projector, which combines sound and picture mechanism in one machine, and the sound head attach- ment, designed for mounting on standard projectors. DELIVERIES FOR TYPE "F" MODELS START JULY 1ST Orders to be Filled in Order of Receipt Address All Inquiries to Commercial Department RCA PHOTOPHONE, INC Subsidiary of ltailio Corporation of Aiiu'Hea 411 FIFTH AVENUE, NEW YORK DENVER SAN FRANCISCO CHICAGO KANSAS CITV, MO. 81 7-1 Tth Street 235 Montgomery Street 1 00 W. Monroe Street Davidson Building U. S. National Bank ltuilding Kusa Building RoonillllO BEN HECHT swings a mean pen for RADIO PICTURES "FRONT PAGE" AUTHOR WRITES "UPPERWORLB" BEN HECHT IS THE GREATEST WRITER OE PUNCH DIALOGUE IN THE WORLD TODAY! . . . . Ben Hecht gave you the sensa* tional "UNDERWORLD." Now he has written "UPPER- WORLD" for Radio Pictures Radio's hard -flitting young aggregation of showmen invited Mr. Hecht to join its roster of great authors because he is A BOX-OFFICE SHARPSHOOTER as well as a literary genius ...... HE CARRIES A TERRIFIC MONEY SMASH IN HIS J^PEN! FIRST, LAST AND ALL THE TIME J "THE PLAY'S THE THING" and RADIO'S Master Showmen are Prepared to Prove Itl ...... * RKO DISTRIBUTING CORPORATION PICTURES You never saw in all your show experience such a box office rush as you will see when "Show Boat" comes to your town. You never saw such amazed and delighted audiences as you will see when "Show Boat" comes to your town. You never heard in all your life such thunderous applause as you will hear when "Show Boat" comes to your town. You never dreamed such entertainment could be con- ceived as you will see when "Show Boat" comes to your town. You never heard so many excitedly favorable com- ments as you will hear when your patrons have seen "Show Boat." You never knew that so much cleverness could be screened as you will know it when "Show Boat" comes to your town. You never knew there was so much money in the world as you will see when "Show Boat" comes to your town. Universal* Talking and Singing Triumph/ A HARRY POLLARD Production EDNA FERBER'S tremendous novel combined with the stars and hits of FLORENZ ZIEGFELD'S stage production — Helen Morgan, Jules Bledsoe, Aunt Jemima and the Ziegfeld Plantation Singers — a brilliant Universal cast headed by Laura La Plante, Joseph Schildkraut, Otis Harlan, Emily Fitzroy, Jane La Verne. Directed — Silent and Movietone — by Harry Pollard. Synchronized score by Joseph Cherniavsky. Proudly Presented by CARL LAEMMLE Member of Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President Proved! In the research laboratory and in the studios EASTMAN Reprotone NEGATIVE _I_RTS special film, tested by scientific methods that would detect even inaudible defects, is now in use in the studios. Giving sound reproduction faithful and pleasing to a degree hitherto unknown, it has proved it- self a distinct step forward in the sound art. A film that performs with notable success its specific function EASTMAN KODAK COMPANY ROCHESTER, N. Y. TRAVELTONE NOW DELIVERING SOUND on FILM and DISC We promise only what we can legally deliver We are the exclusive licensees under Nakken re-issue Patent No. 16,870 cov- ering non-infringing" amplification circuits for photo-electric cells for de- vices for reproducing sound from film in theatres. Can be attached to any projector. No booth changes required. Seeing and hearing is believing See and hear the marvelous Traveltone reproducing. Watch the Traveltone re -synchronizing attachment put a picture back "in -step" with the Sound by merely pressing a button. You will then see why 320 Traveltones have been sold in the past 16 days. No service charge. TRAVELTONE PRICES AND TERMS: EFFECTIVE APRIL 12, 1929 Type "A" Sound-on-Disc Only $2950 $7CC dOWn and.18,me7^hly Cash or / /V) P»J™»* <* *™ | ($io interest charge) Type "B" Portable Sound-on-Disc d> f\ k P" down and 18 monthly $3750 ^VJ|* payments of $180 Cash or 1 1L|A 1 \J M\J 'nterest charge) Type "C" Souud-on-Film and Disc $3885 $ 00 C down 18 monthly Cash or /\Y| PaymentS °f $185 \J (No interest charge) Type "D" Sound-on-Film only, with Amplifier d> k C\ P- down and 18 monthly ™$485 premso:$9,° ^w^y (No interest charge) ALL PRICES INCLUDE EQUIPMENT FOR 2 PROJECTORS: ALSO DOUBLE CHANNEL AMPLIFIERS To Insure Prompt Delivery, Order at Once. TRAVELTONE SALES CORP. 729 SEVENTH AVENUE NEW YORK, N. Y. Phone Bryant 2690 STAGE m ml I All Sound — All Dialogue- All Singing — A human interest drama with vaude- ville and minstrel life background. Written by Mr. Dowling Adapted for the screen by Frances Agnew Music and lyrics by Mr. Dowling and James F. Hanley collaborator with Mr. DowU ing in all former successes. O.E.GOEBEL - GEORGE W. WEEKS PRESENT EDDIE DOWLI NO - .1 STAR SCORES IN FIRST TALKING PICTURE Broadway critics unanimous in praise of first production* Read what they say: MORNING WORLD. "... Mr. Dowling's personal per- formance is in every way promising of brilliant success in the talking and singing films.11 TIMES. " . . . Those in the theatre laughed heartily at the fun, and . . . shed tears over the distressing state of affairs that surrounded Rainbow Ryan.11 AMERICAN. "... ought to rake in cash in the hinter- lands, where audiences prefer good, clean fun to the goofy sexy stuff. . . -11 EVENING WORLD. " . . . it is sure fire stuff for uni- versal appeal . . EVENING SUN. "... Mr. Dowling's . . . person- ality, his warm humanity is fulsomely projected. He is exceptionally good in light comedy.11 EVENING POST. "... makes a smashing box office success. . . DAILY NEWS. "... The Rainbow Man1 ought to color the box office with gold — and how!11 THE GRAPHIC. "Eddie Dowling brought The Rainbow Man1 and Frankie Darrow to Broadway last night and wowed them out of their seats. . . HERALD TRIBUNE. "... For its undeniable virtues the work of a small but entirely pleasant cast is almost completely responsible. . . -11 BROOKLYN EAGLE. "You may add to your list of talking (and singing) films worth seeing and hearing, 'The Rain- bow Man.1 11 MORNING TELEGRAPH. "... It will strike a re- sponsive chord on the heartstrings of the most hardened moviegoer. . . w in the RAINBOW MAN WITH MARIAN NIXON FRANKIE DARRO SAM HARDY LLOYD INCRAHAM DIRECTED BY FRED NEWMEYER A SONO-ART PRODUCTION ■a EVERY VICTROLA When you open your doors with Morton Downey in ((Mothers Boy" you are set to cash in on the most intensive exploitation and pub- licity campaign ever put behind a theatrical attraction. Already the entire nation has heard the golden voice of Morton Downey sing the song hits of "Mother's Boy" on the Hudson-Essex Challenger hour over the N. B. C. coast-to-coast hook-up of 33 stations. On Friday April 26th and for five consecutive Friday nights thereafter Morton Downey will again be heard over this same giant net work. On May 10th, simultaneous with the national re- lease of the picture Mr. Downey will sing the theme song of "Mother's Boy" in another tremendous national publicity hook-up. All the Advertising and publicity resources of the Victor Talking Machine Company are behind the picture with 9500 Victor dealers cooperating in a gigantic national campaign. In advance and during your showing every Victor Dealer, Music Store and Song Shop will ballyhoo "Mother's Boy" with Posters, Snipes, Window Cards, Heralds, Stills, Exploitation Records and Window Displays. All the iv or id is waiting to see and hear uMother)s Boy" IS A BALLYHOO FOR Pathe's Singing Talking Sensation Helen Chandler, Barbara Bennett, Beryl Mercer, Osgood Perkins. Story by Gene Markey. Original songs by Bud Green and Sam H. Stept. Directed by Bradly Barker. Supervised by Robert T. Kane. MOTHER'S BOY with MORTON DOWNEY Golden Voiced Idol of Broadway A talking Recorded by R. C. A. Photophone System Discs too Picture from a best-selling novel INTRODUCING- KITTY \V If FROM THE NOVEL OF KITTY BY WARWICK DEEPING AUTHOR OF xXSORRELL €/ -SON ff mm Posed by ESTELLE BRODY Directed by VICTOR SAYILLE with Estelle Brody John Stuart Marie Auld, Dorothy Cummin Charles O'Shaugnessy A Burlington Production A BRITISH INTERNATIONAL Picture, Studios Elstree, London Exteriors made at Henley on the Thames, London's fashion- able watering-place and one of England's famous beauty spots. Dialogue at the new R. C. A. Studios, New York Trade showings Soon "Exhibitor's Choice Selling" Physical Distribution thru Educatiofial - Volume XXXIX NEW YORK CITY. APRIL 20, 1929 No. 16 The Engineer and the Screen The Industry, To A Large Extent, Has "Gone Technical" By William A. Johnston THIS business, to put it tersely, seems to have turned technical. Witness this issue of Motion Picture News — as well as each monthly issue of The Showman with its wealth of theatre equipment information. Looking back over the years, it would ap- pear that the picture advertiser used to do what the theatre equipment advertiser is now doing so well — namely, giving to the exhib- itor complete and spirited information on all equipment product. The equipment adver- tising used to be hit or miss. Today it continuous and well planned. is The equipment concerns evidently believe that the theatre manager of today is alive to his equipment opportunities, to the box-office value of these; and so he is. So they meet him half way. The consequence is that equipment adver- tiser and trade paper unite to give continu- ously the up-to-the-minute information about all the equipment that so importantly these days makes the picture theatre an attractive place to the amusement seeking public. Theatres today are setting the pace for the show itself. As a matter of fact, thev alwavs have. The American picture never realized its possibilities till the better theatre showed the way. * * * * Of course, sound is now an added factor. You cannot put sound satisfactorily into any old kind of a theatre. The theatre must meet the requirements of sound. And just as pic- ture jrroje^tion has been steadily improved to its present excellence so must sound projec- tion be made to please the public ear. The best show cannot survive bad theatre oper- ation. * * * * The Engineer today is a dominant factor. If you don't believe that, talk to some of the production people — in this era of new entertainment brought about by sound. "We're in the hands of the engineers", direc- tors, players, writers will tell you. The motion picture studio is a sound laboratory, mostly — and the engineer plays a very big part in the making of pictures. And the theatre is likewise an engineering problem, because it must be adapted expertly to the proper reproduction of sound pictures. In all these problems, the matter of equip- ment figures very importantly. * * * * So the continuous, well planned advertis- ing campaigns of the equipment people be- come news of the first significance to the theatre owner and manager. Yes, the industry, to a large extent, has "gone technical". And, out of the changed conditions, is coming a greater entertainment era, whose ultimate possibilities no man can foretell. 1242 Motion F ic tur e N ezvs Sound Shorts And Musical Productions Pave Way For Publix Presentation Change Stage Acts Abandoned In Seven More Theatres In Favor Of All Sound Bills LINING up with last week's announcement that Publix was experimenting' on the west coast with straight sound pic- ture policies instead of stage shows and presentation acts, comes word this week that seven Publix houses in the Southeast, and as many more in different sections of the country, will be put on straight sound basis. Volume, variety and quality of sound short subjects available and scheduled for future release, and the fact that producers are going- in for musical comedy and opera, is seen as the reason for this decision made during- the five-day conven- tion of Publix division and district managers recently held in New York City. The names of the seven Publix theatres in the South which will be affected were announced by Willard C. Patterson, dis- trict manager in charge of operations in Atlanta and Birmingham, on his return last Tuesday from the convention. They in- clude the Howard, Atlanta; Alabama, Bir- mingham; Olympia, Miami; Florida, Jack- sonville; Florida, Tampa; Tivoli, Chatta- nooga, and the Tennessee, Knoxville. The last two have been using Keith vaudeville three days a week. Competitive Points Points chosen both on the west coast and in the south are highly competitive. In the wesl Publix is battling every inch of the way against Fox-West Coast Theatres and there is also keen competition at the sel- ected points in Atlanta and Birmingham. Publix had already tried the experiment in Atlanta, putting straight sound programs in the Howard and Atlanta last Fall. This policy was maintained for four months, when these .houses changed to stage band shows, but not the full Publix unit shows. At that time sound pictures has not yet attained their present degree of entertain- ment qualities. However, it was Sam Katz's opinion then that the trend of the industry foreshadowed the elimination of stage shows and if the move proves success- ful it is generally thought that the new policy will be extended to national scale. Warners Hollywood Drops Band, Revue HOLLYWOOD, April 18— For tlie first time since Warner's Holly- wood Theatre opened one year ago, both the pit orchestra and the Larry Ceballos stage revue have been eliminated, the change occurring dur- ing the run of ''The Desert Song, which had its world-premiere Monday night. Besides "Desert Song," only other attraction on the bill is a Vitaphone short presenting Phil Baker in "Spain. Pantages Admits $14,000,000 Deal With RKO Is On Final Negotiations Will Probably Be Completed Within Two Weeks Rumors that Radio-Keith-Orpheum was negotiating for the purchase of the Pan- tages theatre circuit were confirmed this week when Alexander Pantages declared in Hollywood that negotiations were under way, and that the deal involved $14,000,000. It will probably be completed in two or three weeks, he said, RKO two weeks ago took a verbal option of 30 days on all the Pantages theatrical properties. Pantages founded this circuit of theatres nearly 20 years ago. The completion of final negotiations is said to await the arrival of David Sarnoff, executive vice-president of Radio Corporation. Birmingham First Runs Prefer The Synchronized Films Films synchronized with musical score and full sound effects, but with very little dialogue, seem to be the general preference of theatres in Birmingham, Ala., and envi- rons. Showmen of the Alabama city believe in sound and feel that better sound pictures are now being made. Present box office fig- ures as compared with those of years ago when silent picture prevailed, show that sound has materially increased theatre grosses of the larger houses. The smaller houses in Birmingham have undoubtedly suffered from changes in pre- sentation policies during the past year: There are still, however, a strong demand from Alabamans for good silent pictures, it is reported. Install Sound At Once Keynote Of Pittsburg Meeting Buy Satisfactory Apparatus Is Advice; High Talkie Rentals Bring Rebuke Talking pictures and the immediate neces- sity of installing satisfactory sound equip- ment were practically the sole topics dis- cussed at the ninth annual convention of the M. P. T. 0. of Western Pennsylvania and West Virigina, held April 14-15, Pitts- burgh, Pa. Weather was bad but attend- ance heavy. In the purchase of sound equipment the point was stressed that exhibitors should install the most satisfactory apparatus and to do so as soon as possible. The question of high rentals for talkies was also brought up and it was agreed that at the present time they were prohibitive and needed ad- justment. Resolutions were also adopted that a strong drive be made for additional mem- bers, and that further effort towards a better understanding with exchangemen. October 7th was designated as Motion Pic- ture Day. The banquet on Tuesday night was a big success : Anthony Jim was elected president; William R. . Wheat, vice-presi- dent; Joseph Gellman, treasurer, and Fred Herrington, secretary. Over 200 Attend M. P. Club Dinner Honoring Laemmle In honor of his 23rd year in this industry, Carl Laemmle was tendered a dinner by the Motion Picture Club, New York City, on Tuesday evening, April 16. A capacity crowd, considerably over 200, were present. Harry Reichenbach acted as toastmastei- and during the evening introduced a num- ber of Universal officials, among whom were R. H. Cochrane, P. D. Cochrane, Paul Guliek, M. Van Praag, Lou Metzger, Ted Schlanger, Sydney Singerman and Siegfried. Hartmann. Speeches were made by Chas. O'Reilly, Al Lichtman, Arthur "Bugs" Baer, Nathan Burkan and Harry Hirschfield. Paul White- man and Dr. Paul Fejos were also among those present. Control Of Bennett Lab Passes To Consolidated All the outstanding stock of the Bennett Film Laboratories, Inc., of Hollywood, has been purchased by Consolidated Film In- dustries, Inc., Herbert J. Yates, president. Part of the stock was owned by the Agfa Film Co. and H. F. James. Nearly a mil- lion dollars is reported to have been in- volved in the deal. Consolidated 's sales for the first month of 1929 surpassed those of the corresponding 1928 quarter by 72 per cent. April 20, 19 29 Immediate Runs For"RainbowMan" In Five Big Cities * Chicago, Philadelphia, Boston, Detroit and Cleveland Openings Soon 1243 Plans for the immediate opening of ex- tended run engagements of Eddie Dowling in "The Rainbow Man" are set. The pic- ture, which opened at the Selwyn Theatre in New York on Tuesday night with as gala a gathering as has been seen at a picture premiere in Xew York in some time, is to be presented almost immediately in Chi- cago, Philadelphia, Boston, Detroit and Cleveland. These five towns will have the picture within the next month. Albert Griffith Gray, head of the road show department of Paramount-Famous- Lasky, had charge of the New York open- ing of the film and will book the road time. The out of town showing will be in legiti- mate theatres and it is believed that the picture will, through the mediums of these runs, pull a gross business in excess of $750,000. Important Names M. .1. Meehan and John J. Raskob are reported to be the backers of the Sono-Art Productions, which is an independent or- ganization. Meehan is noted as a friend of Dowling's and is said to have helped the star amass considerable of a fortune in the stock market by putting him in on Radio. Dowling counts among his staunehest friends former Governor Al. Smith, who not only made a talker introducing "The Rainbow Man'' but who appeared personally at the opening of the picture and received a tre- mendous ovation. Metro Will Make Silent Versions Of Its Talkie Product Indications that sound is not having everything its own way in Hollywood pro- duction centers and that the producers are not forgetting the market for silent pic- tures are had in the announcement this week by Irving G. Thalberg that silent ver- sions would be made of most of the 50 M-G-M dialogue pictures planned for the coming year. "We will produce a complete silent adap- tation as well as a talking version. This applies particularly to pictures having a foreign locale," said the Metro executive. This announcement by Mr. Thalberg fol- lows closely upon the heels of Fox's an- nounced intention of supplying silent pic- tures for the next two years, the majority of the pictures being already in stock. This is a precautionary move taken by the pro- ducers to provide for an emergency if the talkies lose public, popularity ; it also serves to tide them over until the time is ripe for the exclusive production of talkies only if that comes to pass. Pathe and Shubert Reported Negotiating Talkie Tie-Up; Stage Producers Hold Meeting Reported Chaplin Will See Deal Through (Hollywood Bureau, Motion Picture News) HOLLYWOOD, April 18.— It is re- ported here this week that terms have been submitted to Charles Chaplin for the sale of his holdings in the United Artists Corp., and that with Chaplin apparently agreeable, the deal is expected to be closed in a day or so. A group of executives of both com- panies are leaving for the east on Mon- day and financial arrangments for the United Artists Consolidated and Warner purchase are expected to be completed in New York City. John S. Woody, Prominent Film Executive Passes Succumbs To Illness Of Six Weeks; Burial in Los Angeles John S. Woody, long a prominent sales executive in the industry, died Wednesday at his home, 425 Riverside Drive, New York City, after an illness of six weeks. Funeral services will be held at the Camp- bell Funeral Church, Saturday, April 20, at 1 P. M. Burial will be in Los Angeles. Mr. Woody was 40 years old. He is survived by his widow, Lillian Woody, three sisters and one brother. At the time of his death, Mr. Woody was Assistant General Sales Manager of Fox. Previously he had been General Manager of Realart; President and General Man- ager of Associated Exhibitors, and also General Sales Manager for Selznick Pic- tures. He was a native of St. Louis, and had been in the picture business for seventeen years. He was a member of the New York Athletic Club, the Seattle Lodge of Elks, the Motion Picture Club and the Winged Foot Golf Club. Gold stone Soundproofing Stern Plant For Talkies (Hollywood Bureau, Motion Picture News) Hollywood, April 18. — Phil Goldstone has leased Stern Brothers studios and is sound- proofing the stages preparatory to produc- ing a series of feature talkers. It is re- ported that Goldstone will install both Bio- phone and Powers recording apparatus; with intention to lease the stages to other independent talker producers. Stern Brothers, producers ,of comedies for Universal for many years, are under- stood to have definitely retired from the motion pictui-e field. Theatrical Men See Their Only Chance For Continu~ ance In Entering Talker Production Field THE legitimate theatrical pro- ducer has become fully alive to the menace of the talking- picture, so much so that a series of meetings were held within the last few days by the managers to form- ulate a plan whereby they will be able to enter the talking production field on their own account. These meetings have been held in the of- fice of Winthrop Ames, and those mentioned as in accord with the production idea on the part of the managers are Sam H. Harris, Ar- thur Hammerstein, Arthur Hop- kins, L. Lawrence Weber, Crosby Gaige, Arch Selwyn and John Golden. Lee Shubert, it is said, is not a party to this combination. The Shubert interests are reported as going in on their own on a pro- position to produce their produc- tions in the talkers and are in nego- tiation with Pathe. On Tuesday', while the group above men- tioned were in session discussing their plans, Lee Shubert was in conference with Pat Casey and E. B. Derr, representing Pathe on the proposal that there be a tie- up between that picture organization and the theatrical firm. A Wired Circuit Both the Erlanger and the Shubert in- terests are working out plans for a circuit of wired houses for the presentation of talk- ing pictures. Their plans contemplate a regular route of from 10 to 25 weeks in key centers, towns like Boston, Philadelphia, Washington, Baltimore, Cleveland, Cincin- nati, Detroit, Buffalo, Indianapolis, Min- neapolis, St. Paul, Kansas City, Denver, Omaha and St. Louis being the type of cities where at least one legitimate house will be set aside and wired exclusively for the presentation of talker productions at a' legitimate house scale, which will play the attractions as road shows. Even prior to their getting into active production themselves the legitimate thea- tre operators believe that there' will be at least ten to twelve pictures from the bigger producing companies that will be available for those runs, which will be from four to (Continued on following page) 1244 M o t i o n P i c I u r c N e w s U. S. Protest European Film Quota Rulings Note To Seven Nations Asks Settlement Of Controversy ; France Stands Pat Reeeni developments in the motion pic- ture situation in Europe, particularly in Prance, where it is placed to reduce the quota materially, have prompted the State Department to take this matter up with the Various governments with a view to settling, once anil for all time, the treatment to be accorded American films. in the meantime a report lale this week from Prance indicates that the French gov- ernment will stand pat on their proposed •'! to 1 ratio instead of the present one of 7 to 1. All representatives of the various American companies, together with French who are vitally interested in the outcome of the act, are engaged in a serious discussion of the situation. Diplomatic representatives of the United States in France, Germany, Czechoslovakia, Austria, Hungary, Italy and Spain have been instructed by the department to take the situation up with the proper officials, pointing out to them the importance which the United States government attaches to the matter. L. M. Ash Julius Saenger Announces Ash-Gueringer Promotions A n n o u ncement of promotions of two of the higher executives of Saenger Theatres, Inc., was made recently by Julian II. Saenger, chairman of the board of the corporation. L. M. Ash, treasurer of the company, has been made a vice-presi- dent and W. It. Gueringer, a vice-president and assistant general manager, is now gen- era] manager, succeeding F. V. Richards, Jr., who was elected president two months ago. Saenger Amusement Company, which was organized in Shreve- port, La., in 191.'!, and lie has been treasurer since the organization. Mr. Gueringer, also a vice-president, who is the new general man- ager, has been with t lie company since 1917. Prior to that time he had been general manager of the Her- man Pichtenburg theatres, which was merged with the Saenger houses in 1017. W. H. Gueringer Bristolphone For Kunsky Bristolphone installations are being com- pleted in Krunsky's Detroit theatres — the Columbia, Strand, Alhambra, Linwood-La- Salle, Avalon and Grenada. Independents Shouldn't Worry, Says Cohn THEATRE mergers and combina- tions need cause fhe producer of quality pictures no worry, says Jack Cohn, Columbia Pictures execu- tive. In his opinion a closed booking system can never exist as long as there are good pictures. "Offer the exhibitor an outstanding vehicle," said Mr. Cohn, "and he will not only book it into any theatre, but he will also re- arrange his schedule so as to give it an immediate showing. In many cases he will shelve a picture for which he has already paid money, in order to make room for a good feature." Urge Exhibitors To Form Tie-Up With Music Week Data Gained From Milliken 1928 Survey Is Announced By National Committee Plans for an extensive tie-up with mo- tion picture theatres and National Music Week, May 5-11, are announced by the Na- tional Music Week Committee, 45 West 45th street, New York City. Specific ideas for such contact are avail- able as a result of an informal survey made last year by Carl E. Milliken, secretary of the Motion Picture Producers and Dis- tributors of America. [nformation w;is gained through theatre owners and local Music Week committees and inquiries were addressed to 1,200 towns. A conference between theatre managers or orchestra leaders and those musically in- terested, and the following scheme for co- operation is suggested: Noon hour concerts in the theatres, at popular prices, and possibly illustrated with some short musical film. A music knowledge contest based upon music played in the picture theatres, the music to he broadcast when feasible and prizes to he given from the stage. An essay contest, conducted by the schools, based upon a motion picture biography of a famous composer. A voting contest to determine what persons con- tribute most to gocd music in the community, with prizes. A contest to determine the best amateur music- ensemble in the community — male quartets, glee clubs, church choirs, et cetera, the winners to ap- pear as a feature of Music Week. Special music program on a certain ( veiling, dur- ing the week, one performance instead of two, with double admission, half of the program by the orchestra and half by local talent. Participation of the tticatre orchestra and other talent in concerts at local churches, schools, etc. The use in the Music Week show of song films, with community singing featured from the screen; a talk by the orchestra leader on a certain com- poser, illustrated by the orchestra; short addresses by local musicians and descriptive dances by pupils of local teachers; Saturday morning concert for school children; special presentations showing the history of America through its music and also other features of American music. 10 Best News Personalities In the current issue of Pat he Sound News, Karl Bickel, head of the United Press Assoc., gives a camera interview in which he announces his choice of the ten leading personalities in the world's news. Equity Launches Membership Drive On Film Players Gilmore Times Campaign With Large Number Of Stage Players In Work Hollywood, April 18.— That Actors Equity Association will immediately launch an intensive drive to gain one hundred per cent membership among film players i- in- dicated by the arrival of Prank Gilmore, president of Equity, in Los Angeles last week. Gilmore \s trip west came after a poll of the entire Equity membership on the coast had been taken to determine whether or not the members of the organization were in favor of Equity definitely extending their scope of activities to the film field. Results of the poll, said to be overwhelmingly in favor of Equity going after the picture field, were forwarded to Gilmore and other Equity officials in the East about a month ago. On account of the large numbers of stage players brought to the coast within the pasl several months, the total number of Equity members in Hollywood is said to total near- ly 800, which is double the number who were active members of the organization two years ago when Gilmore was last here. Pathe And Shubert In Deal For Talking Picture Tie-up? (Continued from preceding page) six weeks in each of the towns. They figure that, with but fifteen per cent of the regu- lar picture houses wired, the producers of the films will welcome the opportunity to play the legitimate theatres in order to increase their revenue return on the pic- ture. It is figured that the picture will get anywhere from $500,000 to $600,000 as its share of the gross business playing on a basis of 75-2.") per cent, with the picture house time still available after the legiti- mate runs have been played. To make this sort of a circuit possible there would only be necessary about ten pictures. The deal between Pathe and the Shubert-. if consummated, would mean that the Shuberts would be aide to book their films into the houses in smaller (owns where at present it is too expensive to lake the better road companies, and then they would be able to turn the product over to Pathe for distribution in the regular picture theatres. Arthur Hammerstein, speaking for the group of managers who are discussing the tie-up for talker production, stated that this group had negotiations under way Eor the use of the facilities of the RCA for their studios and recording devices. Tiffany-Stahl Leases The Entire 16th Floor In 729 The whole of the sixteenth floor in 72!) Seventh avenue, New York City, has been leased by Tiffany-Stahl and the company, now situated at 1540 Broadway, will move to their new quarters short lv before Mav 1. April 20, 19 29 1245 'Hearts In Dixie' Off At $86,380; 2d Week 4Wild Orchids' $69,040; 'Syncopation' Is Big At $29,600 Gala Premiere For "Show Boat" At Globe, N. Y. $11 Opening Night Crowd With Carl Laemmle And Coast Celebrities The long awaited Universal production of the Edna Ferber's novel, "The Show Boat," combined with a screen talking and singing prologue from the Florcnz Zeigfehl, Jr., stage production of the same novel, were presented by Carl Laemmle at the Globe on Wednesday night of this week. As representative a motion picture and Park Avenue audience as could be imagined were on hand for the premiere perform- ance. Paul Whiteman and his orchestra were an added attraction on the opening night. Carl Laemmle, together with Robert E. Welsh, his general manager at Universal City, were present from the Coast at the opening, at which all of the elite of film- dom in New York were present. The consensus of opinion after the open- ing was that the picture was the best that Universal had ever turned out, and that it was sure-fire as far as the box office was concerned. The regular scale at the Globe for the run of the picture will be $2.50 top. This is the first time that a production on the screen has come along with a regular $2.50 top for all night performances. Several have tilted their scale to that figure over the week- ends. Hoffman Starring Brown In 4 Independent Talkies I Hollywood Bureau, Motion Picture News) Hollywood, April IS. — Four weeks after disposing of his interests in Tiffany-Stah] Productions, M. H. Hoffman announce! I that he would produce a series of loin- talker features starring Joe E. Brown, stage and screen comedian. M. H. Hoffman Joe E. Brown Brown is under contract to Hoffman for a term of years, and a producing company is now in the process of organization. M. H. Hoffman has been a leading figure in both production and distribution of mo- tion pictures for many years. Joe E. Brown has been a popular comedian in musical shows for years; and has gained prominence in the motion picture field. "Madame X*' Premiere At A st or April 23 i i ir ADAME X," first feature I y I film to be directed by Lionel Barrymore, is the latest of the Metro-Goldwyn-Mayer all-dialogue pictures announced for Broadway premiere, being scheduled for Tuesday evening, April 24, at the Astor. "The Broadway Melody," now playing there, will be moved to the Sam H. Harris theatre, its first performance to be at the Monday matinee, April 22. (,iCoquette" Leads L, A. Houses Again Grossing $34,600 "Desert Song9' Big At $33,000 ; Also "Melody999 In 10th Week; 3 Below Normal (Hollywood Bureau, Motion Picture News) Hollywood, April 18. — Extended run pic- tures again dominated Los Angeles grosses the week ending Thursday, April 18. In its second week, "Coquette" was still a smash at the United Artists, turning in $34,600, and led the percenters to the tune of 275 per cent — about 5,0(10 under the previous week's terrific pace of 290 per cent. Next in line was "Broadway Melody," at Grauman's Chinese, which was big in its tenth week at $30,000— a rating of 185 per cent. At Warner's Hollywood, '•Desert Song" was also among the topnotchers, gathering $33,000 or 150 per cent in this picture's second weeks stand. "Iron Mask," a lift h-weeker at the Cart hay Cir- cle, pulled in $14,700, at a 115 per cent pace. Three pictures fell below the normal rat- ing of 100 per cent: "Speakeasy," at the Criterion, getting $9,000 for 90 per cent; "Tide, of the Empire," at Loew's State, grossing $24,000 for 88 per cent; and "The Letter," at the Paramount, almost making normal rating with a mark of 97 per cent. Students Get $9,000 In U "Miserables" Essay Competition In a national scholarship award essay contest sponsored by Carl Laemmle, presi- dent of Universal, in connection with show- ings in the United States of "Les Mis- erables," the French production released by U, $9,000 have been awarded high school students in various sections of the country. Coquette99 First Week Shotvs $46,700; "Wolf Song" Fair With $65,700 TEE Capitol was the only one of the weekly change houses that topped 100 per cent in business last week. And this house did it with a picture that had been held over. That makes the show- ing of $69,040.65 for the second week of "Wild Orchids" all the more remarkable. On the two weeks the picture played to $154,394.65. At the Roxy there was a sad box-office story. The house held "Hearts In Dixie" with a. huge minstrel first part on the stage with Melntyre and Heath as the stars. It was planned to keep the show and the picture for two weeks, but the business went down to $86,380 on the week, which brought about a hurried change of bill. The Paramount business also was off, with "The Wolf Song" having its first Broadway showing there at popular prices after a $2 run. The figures showed $65,- 700, which means that the house batted just a hove 90 per cent of its average business. The Strand, with "The Redeeming Sin," did $30,000, which was as good as could he expected with the picture. Hip Goes First Run The Hippodrome was added to the list of the New York first runs for a bi*ief period of two weeks. The opening attrac- tion was the RKO release "Syncopation," with Vincent Lopez and his band and a number of specialty acts. The box-office showing of $29,600 was good when it is considered that, the house plays to a 25- and 50-cent top through the week. The Colony held "The Shakedown," a rather weak sister, and played to $10,200, while at the little Cameo, where the sound installation was in its second week, the business for "The Godless Girl" dropped to $5,500. Mary Pickford, in "Coquette," which enjoyed its first week at the Rivoli, topped the grind houses in the matter of percent- age rating. With $46,700 in the till the house figured at 1(55 2/5 per cent. Clara Bow, in "The Wild Party" for its second week at the Rialto, came through with a rating of 113 3/5 per cent, because she drew $32,600. Three Hits In Two-A-Day Runs There are three outstanding hits among the pictures playing two-a-day runs in legit theatres. "The Broadway Melody" at the Astor remains the outstanding wallop of the street, and in its ninth week played to $24,018.75; the second wallop is "The Trial of Mary Dugan" at the Embassy, where $10,601.50 was registered, and the third is "Alibi," which came into the 44th Street on Monday of last week. In six days the picture drew $16,700, which rates it among the real hits. (Continued on folhnvmg page) 1246 Motion P ic t u r e N e w s RCA Announces Prices And Terms Of New Equipment Type F Installations For Small Theatres Ready Early In July Following' the recent announcement that a new type low-priced sound installation had been developed by RCA Photophone for theatres of 750-seating capacity or less, definite prices, terms, and delivery dates have been issued from New York by E. E. Bucher, Executive Vice-President of RCA Photophone, Inc. The new equipment, to be known as Type "F, " is for standard sound equipment in theatres with a seating capacity of 750 or less, and includes the following installa- tions leased upon a 10-year term : Type "F," combined sound-on-film and sound-on-disc equipment, Price $5,950; Type "F, " sound-on-film exclusively, Price $4,750; Type "F, " sound-on-disc installation ex- clusively. Price $3,450. Type "F" installations, it is declared, will consist of high-grade soundhead disc and film attachments, made under precision standards in the laboratories of the Radio Corporation, the General Electric Company, and the Westinghouse Electric and Manu- facturing Company. A high quality of sound reproduction is promised. Installations for Type "F" equipment will begin by July 1st, it is announced, and will continue at a rate of several hundred per month. The terms for the Type "F" equipment, now published by RCA Photophone, Inc., call for a 10 per cent payment on signing of contract, 15 per cent on installation, and the remaining 75 per cent payable in twelve equal monthly installments. No cash or quantity discounts will apply to Type "F." A reduction in service charge for theatres equipped with Type "F" installations, is also announced. The service charges for the first year will be at a rate of $95.00 per month; second year, $75.00 per month; remaining eight years $55.00 per month. RCA Photophone, Inc., it is made clear, will continue to market its present type of sound picture apparatus, which includes soundhead equipment designed for mount- ing on standard projectors, and the Type P-2 sound picture projector, which com- bines sound and picture mechanism in one machine. "Black Book," Ray-Miller Co-Stars, Begun By Pathe (Hollywood Bureau, Motion Picture News) Hollywood, April 18. — Pat lie lias started production on "The Black Book," ten- episode serial starring Allene Ray and Walter Miller. Each episode will be in two reels, with Spencer Bennett directing. Paul Panzer and Marie Mosquini have prominent roles. "The Black Book" will likely be the final serial Bennett will direct for Pathe, as present plans provide for his promotion to direction of features. Doug And Mary Admit Plan To Co-Star ( Hollywood Bureau, Motion Picture News) HOLLYWOOD, April 18.— Produc- tion of the often-planned picture to co-star both Mary Pickford and Douglas Fairbanks is closer to be- ing a fact than at any time during the past four years. Douglas Fairbanks admits that pre- parations are now under way on an all-talker screen version of "The Tam- ing of the Shrew" in which Miss Pick- ford and himself will appear together in the leads. Production plans call for the picture to start the first part of May, but the current negotiations for consolidation of United Artists units and merger with Warner Brothers may delay the picture for several weeks. 11 Out Of 13 On Param't Spring Schedule Talkies Wind-up Of Current Year's Releases Shows Distinct Dialogue Trend The distinct trend towards all-talking production is shown in a report from Para- mount studios that out of thirteen feature pictures scheduled for May, June and July, eleven are one hundred per cent dialogue. Of the other two, one, a .Tannings picture, will go out with synchronized score, and a Zane Grey special will be marketed in silent form. These practically complete feature releases for the current year, only two more in this group remaining unfin- ished at present. Included in this group for this season is "Gentlemen of the Press," "Betrayal," "A Dangerous Woman," "Innocents of Paris," "The Man I Love," "The Studio Murder Mvsterv," "Stairs of Sand," "Thunderbolt," "The Wheel of Life," "Magnolia," "Divorce Made Easy," and "Dangerous Curves." The last release for the current year will be an Adolphe Menjou picture bearing the tentative title of "Grounds for Divorce." Thirteen all-talking two reel short fea- tures and a like number of one reel sub- jects, of which eight are in the all talking classification, and five, synchronized, will also be released during the next three months. There will also be semi-weekly is- sues of Paramount News in silent form and thirteen one reel cartoons, seven "Inkwell Tmps" and five "Krazy Kats." World Wide Adds 2 New Managers To Sales Force With the appointment of 2 new sales managers by General Sales Manager Joseph Skirboll last week, the World Wide sales organization is now complete. S. B. Taube takes charge of the Toronto office, and starts active release on product at once. W. W. Bramberg begins operations at the Chicago office. 5000 Houses Wired Within Year, Says Joseph I. Schnitzer RKO Will Spend 2 Million On Sound Stages; Deal With P F L Denied Hollywood. — From information gathered in a survey made by his company, Joseph I. Schnitzer, president of RKO, recently stated that engineers had predicted 5,000 theatres would be wired for sound within a year. Installations were being made at the rate of 250 per month and more than 2,000 houses were already wired, he said, and further declared that RKO would spend a total of two million dollars on sound stages to provide for production planned next season. Mr. Schnitzer also denied that there was any RKO-Paramount deal pend- ing; that RKO had plans all prepared for next season and would go ahead on that basis. Upon his arrival in Los Angeles Mr. Schnitzer 's statement carried the following comment : "Conditions throughout the United States point to the fact that the season of 1929-30 will be unusually prosperous not only in the theatrical business but in virtu- ally every industry. ' ' The producers of Radio Pictures are preparing to contribute to and share in this prosperity with an ambitious program of production and distribution. ' ' Thirty motion pictures, all in full sound with music and dialogue, will be produced during the year. At least ten of these will be of roadshow magnitude. Approximately eight will be musical productions." Capitol Hold-over Does Best Week's Grind (Continued from preceding page) Of course, this week the excitement hinged on the arrival of "The Rainbow Man," Eddie Dowling's independently pro- duced talker at the Selwyn, where it opened on Tuesday night, and scored from a box- office viewpoint, and "The Show Boat," which arrived at the Globe on Wednesday night. The Globe reported an advance sale of $8,000 for the picture exclusive of the opening night. "His Captive Woman," in its second week at the Central went off to the extent of 25 per cent below average with $13,- 725.50, while the Criterion, with "The Let- ter," was also off, $8,372 were the figures at that house for the fifth week of the pic- ture. The hardest fall of the lot was regis- tered by "Christina" at the Gaiety, where the business was off almost 50 per cent as against the opening week. Last week's figures showed $7,854 as against $13,777 the first week. "The Singing Fool" is in its final week on Broadway. It has been playing for 31 weeks, between the Winter Garden and the Harris Theatre, and last week showed $11,- 102.75. At Warner's "The Divine Lady" for the third week returned $16,160.25. April 20, 19 29 1247 Lee Marcus. Vice-President and General Sales Manager of RKO ■4 4 ¥* ISTEN, my name won't mean I i a thing to the fellows that read any story you write, so you might just as well leave it off. Who am I to tell the world what's what in con- nection with the picture business? As a matter of fact, there is no more picture business. Right now, we are right in the middle of the legitimate show business, and as time goes on we are going to be more and more in it. The small fellow in the exhibitor ranks — the fellow who is fighting whether the picture shall cost him $7-5o,_ $io or $12.50 — is going to pass out of the business. "The exhibitor who says to the sales- man that tries to sell him a $7.50 picture, 'Get out of my theatre until you can come in with a $1,000 picture,' is the guy that is going to stay in the business and going to make money. Right now, there is more of an opportunity in the exhibiting field than there has been at any time in the past, but it's going to be the exhibitor with a vision that is going to make it." The Small Toivns Lee Marcus, general sales manager of RKO Pictures Corp.. was broadcasting. He had just hopped off a train from the Middle West, where he had held a re- gional meeting of exchange managers. He was filled with the picture of what is happening in the small towns in the cen- tral portion of our country. "Go and see one of the wholesale dry goods houses, have a talk with their executives, find out from them what is happening to the general stores in the small towns," he continued. "They'll tell you that within the last three years the general store has practically passed out of existence. The small town inhabitant is the one that is passing up his local shop, except for the purchase of pins, a spool of thread, or other small like neces- sities, and then going to the bigger town some fifteen, twenty or twenty-five miles "There Is No More Picture Business — And The $7.50 Exhibitor Is Passing With It" away in his car when he wants to do any real shopping. "Isn't it logical that what has happened in the merchandising field is to be re- flected in the theatre? "You can bet your life it is and that is exactly what I am pointing out. The little fellow in the little town must fight hard to hold on. The business is at the threshold of a new era. Showmen are the men that are going to come through with flying colors. The fellow that is running the drug store, undertaker's, or black- •S* "We are i?i the legiti-^ ^ mate show business today and the legitimate business as it was is o?i its way to the door with, its hat in its hand)* says Lee Marcus, one of the leading sales executives of the industry, in this remarkable and timely interview, which we believe will cause as much discussion and commejit as atiy article ever, printed in this field . smith shop, and has a picture house as a sideline is about washed-up. "You say that the passing of the small town theatre is going to make a dent in the financial structure of the picture busi- ness. Right there I show you where you are wrong. Take any one of the big com- panies. Where do they get the bulk of their business from? From about 1,200 accounts. Those accounts are responsible for from 75 to 85 per cent of the business that the distributor gets. And the cost of getting it is at a minimum. The other 25 or 15 per cent of the business comes from 6,500 additional accounts. Do you realize what it is costing to get that small amount of the entire revenue? Why, the cost of that business is almost prohibitive. "You realize, don't you, that with the coming of the legitimate show business into the film end of the game the legiti- mate theatre is doomed except in the big cities ? The legitimate end of the business will be on the screen and the pictures will play the theatres just as the legitimate attractions have for years been doing and still do — on a percentage basis. "The smart producers are announcing that they are curtailing their production programs for next year. When they an- nounce their plans for the season of 1931 you'll see that there will be a further cut in production and the smart ones will be those that will confine their activities to making ten or twelve pictures a year — but those will be PICTURES, and they will go out and get the money. "Listen, a few years ago anyone who said that a picture could go into the city of Chicago and play to an extended run at 75c top and take $150,000 out of the town would have been called nutty. But it has been done this year and the picture house booking are still to come atop of that. Legit On Screen "Don't forget, we are in the legitimate show business today and the legitimate business as was is on its way to the door with its hat in its hand. "I'll give you an illustration of what vision on the part of an exhibitor means. It was driven home forcibly to me within the last week through a booking in To- ledo. There is an exhibitor out there who operates what is known as the Vita- Temple. It has 900 seats. He has the toughest kind of opposition, chain the- atres are in the town, and they have a radio tie-up, and practically do what they will in the newspapers. "Yet this lone independent signed a contract for 'Syncopation' with our local manager at a figure that I wondered at in amazement when the contract came to my desk. I thought, after this date is played, I'll have a letter on my desk ask- ing for an adjustment. Instead of that. I am going to get more money than the guarantee called for, for with just 900 seats the house played to $2,400 at 60c top the opening day. All because that ex- hibitor had vision, he saw a picture that was going to get money, he was willing to take it at a price and go out and fight for business. That is the type of exhibi- tor who is going to stay in the business and make a lot of money out of it." 1248 Motion Picture New s This is the third of a series of articles dealing with the finding and solving of sound troubles in the picture theatre. Actual exper- iences of exhibitors form the basis of these articles. Next week's issue will tell how a house, built in the silent picture era and unfitted for sound because of poor acoustics, was, by certain con- struction changes, made into a first class auditorium for the ^ playing of sound pictures. Sound Troubles In Your Theatre? They Can Be Solved! Here Are Practical Aids Based on the Experiences of Exhibitors Who Have Overcome Obstacles to Proper Playing of Sound Pictures PRACTICAL experiences of ex- hibitors who have met and over- come troubles in the reproduction of sound pictures in their theatres con- tinue to be revealed in the nation-wide investigation now being conducted by Motion Picture News. If you have similar problems in your house, these experiences will guide you in the proper playing of sound, or will suggest short-cuts to the overcoming of difficulties which might otherwise prove baffling in your attempts to solve them. In Omaha exhibitors have constantly experimented with their horn towers in their endeavor to improve reproduction of sound pictures. One manager found that his patrons habitually sought the center, or third, aisle of his house when they desired to be seated. He found out for himself that it was difficult to hear when he was sitting in the side aisles. Horn Towers and "Sound Leaks" Investigations showed this manager that his loud speakers were all pointed in the same direction "cutting a swathe of sound" up the center aisle. By spreading and tilting the upper bank of three horns and also adjusting the position of the lower two horns, he easily corrected the trouble. Another manager found he was getting faulty reproduction from supposedly an excellent installation. He suspected "sound leaks" around his horn tower. Using ozite, the best sound absorbent he could find, he insulated all horn surfaces where they touch the screen. He then obtained a heavy velvet drop to com- pletely surround the horn towers, with an overlapping portion over the top to pre- vent sound from "escaping." He found that this greatly improved his reproduc- tion. Hums are not infrequent in sound apparatus, another exhibitor says. After searching for several weeks for a particu- larly annoying hum, he finally located the trouble in a generator on an oil puirjp in the basement of the theatre. He con- sulted engineers who put an AA ground on all his booth apparatus, and eliminated the trouble. Replacing Stiff Scenery Frank Masek, of National Theatre Supply Company, Cleveland, has met with almost every known difficulty in ad- justing theatres to sound equipment, and in practically every instance he has over- come the obstacles which are due to thea- tre construction, and foreign obstacles which are not connected with the installa- tion itself. Masek says that he has invariably found it necessary for theatres using sound to discard their stiff screens, and install sound screens. These are perfor- ated and are very flexible so as to offer no sound resistance. Reverberations he has overcome by the use of sound proof ma- terial such as ozite, on floors and walls of the stage and back stage. "Stiff scenery for stage use is also the cause of disastrous sound effects, as the sound hits these surfaces and bounces back into the auditorium. We have in- stalled soft drapes instead of stiff scenery with satisfactory results. "Where veneer seats are installed, we have found it expedienl to cover them with soft materials. This overcomes a ringing in the theatre. "Roaring in the theatre has been sub- dued by enveloping the speakers in sound- proof material. Even the record cabinets in the booth we cover to prevent warping, and scratching of the surface of records. "One of the new theatres in Cleveland found difficulty in projecting the sound clearly. The trouble was finally sifted down to the fact that the back of the seats were metal. Covering them with material rectified the trouble. "Organ chambers and boxes should be covered in order to prevent reverberation and echoes. Inexpensive coverings will satisfy this requirement. "Antique wall finishes are very ex- cellent for sound projection. The uneven surface serves to distribute the sound in a satisfactory manner. "One of the chief difficulties, we find, in securing good sound projection, is the location of the speakers. If placed in the center of the stage, we get much better results than if they are placed at the sides of the theatre. ""Dead spots, and echo spots in the thea- tres, we overcome by draperies." Keep House Clean In San Francisco it has been found by- sound theatres that two factors particu- larly have a lot to do with proper repro- duction. If the theatre is not clean, there is in- terference with sound waves. The weather, too, plays a big part — a harmful one, if it is not checkmated. For in- stance, when theatre doors swing open and a heavy wind comes in, there is de- cided interference with sound. Theatre managers in the Coast city are installing double doors, as well as doing everything possible to keep their houses even cleaner than before. The introduction of sound in the indus- try is causing readjustments and new con- ditions in the theatre field no less than in production and distribution. April 20, 1929 1249 Roy Jones, of the Gem Theatre, Des Motors, photographed in the attractive court of his successful suburban house HERE'S an exhibitor who is making a success with silent pictures, and in a difficult location, too! His house is only thirty minutes from down- town competition with its big wired the- atres. And he's in a city where several previous attempts to put over neighbor- hood houses in localities which had seemed favorable proved big failures. The exhibitor is Roy Jones, of Des Moines. The theatre is the Gem. And it's doing very well, thank you. But, of course, Mr. Jones does not sit down and wait for business to come in. He goes after it. and his success with silents is notable in this sound era. "Silents" Have Friends lie knows his people. He has talked with them dozens of times about sound pictures vs. silent pictures and vice versa. And he finds that there is a great deal of dissatisfaction with the talkies on the part of movie fans. Realizing that the new era pictures are yet in the stage of experimentation, and that the silents will probably be eventually eliminated, as the talkies continue to im- prove, Mr. Jones finds that one should not forget that silent pictures still have main- good friends. He feels that sound equipment is some- thing he may want for his theatre later, but right now he feels that he can well afford to wait before installing it. So, while he is playing silents, he's making money. Let's see how he does it. In the first place, Mr. Jones is another instance of the alert showman. "Keep your eyes open" is a brief summary of his plan of business success. "Fit your en- tertainment to the needs of your public" is another of his successful maxims. He has studied the situation until he has found out how to induce his patrons "Silents Have Friends", Says Jones — And Proves It In His Suburban Theatre to make a regular habit of coming to his Theatre. Three years ago he built and opened the house, which is attractive and modern in all its equipment. Loiv Admission Prices Previously, the suburban, or neighbor- hood theatre had not been a success in Des Moines. So there was considerable speculation as to whether Mr. Jones would overcome this "jinx." The big theatres downtown in Des Moines got nearly all the patronage. But Mr. Jones did succeed, because he knows his public and gives them what they want — and at the price they can pay. "Every theatre has its following," he Previous attempts to operate suburban theatres in certain localities had proved fail- ures, until Roy Jones came along and proved it could he done. And he is playing silent pictures against the competi- tion of downtown -wired houses. The story of his success is told here. One of the big factors is this: he knows his people and, even more importantly, he appeals to youth as the mainstay of his box-office patronage. If you win the youth of the neighborhood, you have won the whole family. J1 says. "One canot expect to cut out the big theatre in its following from the neighborhoods. However, one can make it easily possible for the theatre fans in your locality to attend your theatre, too. And there are a great many people who will find in your house the type of enter- tainment which they prefer to that of the larger house. "Serials attract a great many whom the larger theatres have not reached ; a sec- ond-run picture which is played closie after it has been advertised and shown at the downtown houses is desirable to those who missed it at the earlier showing', but probably one of the biggest aids is the fact that lower admission prices make it possible for a larger group of people to visit your theatre." The admission at the Gem is ten and twenty cents. Now, one of the prime ways in which Jones has made a success of the Gem is this : He makes every youngster in the neighborhood feel welcome at his theatre. Furthermore, he has developed to a high point the psychology of appealing to youth, and utilizing its services in hold- ing old patrons and developing new ones. His appeal to adults is through the inter- est and friendship of youngsters. - When a special picture is being ex- ploited, Mr. Jones distributes heralds to the school children. Each month, also, he prints his feature schedule for the four weeks. These programs are distributed to the homes of the neighborhood by boys who receive in pay admission tickets to the theatre. The Appeal To Youth His amateur nights are among the big- gest business getters for his house, and here, again, is the appeal to youth. For these performances, four acts are secured each week, and the young lady who ar- ranges them draws upon the college glee club quartette, the children in dancing school and a variety of sources. The ex- cellent programs :)icured indicate that there is much talent seeking recognition. The friendly spirit of the gem toward its i>atrons is aided by the fact that Mrs. Jones assists her husband in running the house. There is an air of hospitality about the theatre that has proved to be one of its biggest assets. The theatre itself is important. The mirror in the lobby, the tiled floor, the comfortable seats, the selection of good music are significant points. There is also the appeal of attractive surroundings. The court adjoining the Gem, Mr. and Mrs. Jones have fixed up with shrubs and flowers. And the court leads to an apartment back of the theatre where they live. Mr. Jones knows his public. The best proof in the world is that he is mak- ing a success of a neighborhood house in a city where others had failed. And then, there is the fact that every youngster feels sure of a welcome at the Gem. If a theatre manager likes folks, he can make his welcome felt without words. 3250 Motion P i c t u r e N e w s The De Luxe Idea In Advertising By David E Weshner Advertising Director, Stanley-Fabian Corp. FOR the past decade, ever since the motion picture has made show busi- ness an integral part of the com- mercial activities of all nations, advertis- ers in general have looked upon theatrical advertising as a step-child that had to be tolerated. It was the step-child Cinderella at the hearth ; a despised "something" to be looked down upon. The early type of motion picture ad- vertising, with its unrestricted exaggera- tions, placed it in a class with hoaxes. This, however, was to be attributed to the stage than the screen, for producer and exhibitor culled a page from the manual of the legitimate producer, in- stead, "of going on his own." The dis- tributors learned in short time, however, that they had their own "row to hoe." They broke away from the legitimate stage practices and began to advertise their product in their own manner. The "Stand Still" Parade But, in spite of this breaking away from the stage, the advertising product •did not keep pace with the ever- progressive strides of the cinematic prod- uct that was to be sold. Despite the growth of the industry to fourth or fifth place among the industries of America, despite the phenomenal strides made in photography, direction, lighting, story de- velopment, pantomime, and now in sound and talkie synchronization, motion pic- ture advertising was still carried on in the old manner. It was not until very recent days that motion picture advertising man- agers caught up with the tremendous strides made in merchandising of product. Surely this is food for thought ! Why hasn't motion picture advertising kept pace with the great development of cinema art? Has this "stand-still" parade been true of the entire industry or just the exhibition branch? The facts should be faced immediately ! That there is now a tremendous "de luxe" appeal in selling photoplays to the public is a fact that requires no argument. But, how did this come about? What is the psychology behind "de luxe" mer- chandising of photoplays? How much "de luxe" merchandising copy is to be found in theatre ads ? The past generation has witnessed a change in advertising concept. Leaders of agencies have been quick to sense the changes in the social status that have taken place within recent times and they have changed their "appeal" and "ap- proach" to dove-tail with these changes. Let us look at one prime social change. Whether we admit it or not, the recent World War has caused no end of eco- nomic differences. Prior to the conflict, the ordinary wage earner and his family expected little of life and its luxuries. So accustomed were they to eking out an existence that they had fallen into the groove of having it remain so. The war 1 Types of modernistic newspaper advertis- ing done by Stanley- Fabian Theatres — distinctive, original, appealing, OXOUE IP ' you reveled in Me per- formance of MILTON SILLS °y>DOI>OTHYMACHAlLl "I \* BARKER' \*£r YOU DONT JUf WANT TO PAY f2 to see it at the CENlVAl THCAlPe. NY CITY YOU WILL Sft U UfAR £m MILTON A 4ms and DOROTHY MtCKAILl ,:uiscaptiv£ WOMAN' ?»e OUISJAHUNC TALKING triumph of rue *LA» •••• Starts Saturday - J' ~~ONlHt STACf HEALYc CROSS E. WARTY MABf LINE KlLlffN MAY / brought prosperity to them. Wages soared high, money was plentiful, and the wage owner and laborer were cata- pulted out of the economic dregs into a new class of buyers. Mrs. O'Grady. like the Colonel's lady, now demanded a new fur piece, the daughter wanted a dress such as Miss So-and-So wore on the screen, whjle the son insisted on silk shirts and socks. A New Buying Class The merchants of the nation sensed this new buying class. High class shops and department stores, through the medi- um of the social formula, "went after" this new business. Since everything has to be conducted "according to Hoyle," the merchants made it a practice "to sell" their product by use of the engraved per- sonal invitations which tickled the vanities of every "exclusive" buyer. The formal invitations were printed — and are being printed — on good vellum stock with the selling approach funnelled as much as possible into lines that make it resemble a social invitation. And here is the real story ! Mrs. O'Grady, her husband, daughter and son, who were previously contented with any kind of cheapness, had their dreams full- filled. With "Papa's" salary doubled, tripled and quadrupled by virtue of his being a good mechanic, new vistas were opened to the family. Dreams became a reality and once accustomed to the things they bought they insisted on buying the same quality of stuff in spite of the fact that perhaps "Papa's" salary may have tabog- goned after the war. They may now buy at places that are "more reasonable" but the parade is still on. The merchants, once they realized this new buying class, changed the advertising concept. Competition for the new trade was keen. Recognized illustrators of reputation were called in and were paid four figure prices for illustrations that "would catch the eye" and "Sell" the merchandise. The practice became gen- eral. Department stores, shoe, gown and April 20, 1929 1251 millinery shops, and other stores appeal- ing to women made this change. Adver- tising mediums constantly hit the eyes of the buyers, beckoning them, cajoling them, selling them this, that, and every- thing. The New Appeal The new advertising appeal "banged'' away constantly. Campbell's soups and new Congoleum patterns, roof shingles and a new kind of living room cigarette lighter, the improved carburetor and the new Ford car, the ever-ready maccaroni and the special dishes for hastily prepared meals, the English cut ready-made clothes and the instant-quick cough remedy, the get-thin and get-fat medicinal proprie- taries, the reducing machines and the vio- let ray sun lamps, the sectional bookcases and the wrought iron floor and table lamps, and the hundred and one other articles that streamed constantly before one's eyes in looking over newspapers and magazines. The new advertising concept in the way of merchandising an article, by way of effective copy, and illus- tration is now in full bloom. The de luxe appeal is now international. World markets are sought in this man- ner, and, if the modern business trend means anything, the de luxe appeal has helped cut down the advertising of the personal contact men — the salesmen. The amusement world caught the de luxe spirit. Architects grasped the mod- ern tendency and new theatres were con- structed in accordance with the de luxe idea. The old nickelodeon gave way to palaces of dazzling splendor. Instead of This ad. and the one in the adjoining column icere part of a group layout in the modern style ^?AMA0OTWy^^f gWccoper lOVeOR^*™- $ N OF THE <>OfFN WITH »W, Am™f ioo chairs there were 5,000 upholstered seats. Foyers, lounges, mezzanines, men and women's rooms, tapestries from abroad, art pieces for embellishments, heavy tufted Suraks became the general rule. Ultra-courteous house staffs, well groomed ushers and attendants, doormen and flunkies now enter into the scheme of house management. Every man, woman and child that entered a de luxe house felt himself, or herself, socially elect. The opening of each new theatre brought the curiosity seekers until the new palace was accepted as such. The theatre sold itself to the patrons. But, thereafter, patrons came to see "the show." Twelve months pass, the theatre £ I'll 1. 1 VII SlIJLS and _ _ DOROTHY HtCMIll % TWO CUCAT STAPS. - W in Of 'THE BARKER' t > WOMAN PLAYING IN NEW YOPK _,. CJTY AT *2 PPICTiS- 50} _ HERE NOW of I f * r POPULAR PRICES l & flte J FIRST NATIONAL VITAPHONE PICTURE On THE STAGE' HEALY & CROSS 1\ A COLOR FL'L STAGE SPECTACLE ENTITLED BERMU DIANA Madelyn Killeen & Marty May An excellent example of the de luxe appeal in picture theatre advertising is probably getting by, but all sorts of efforts in the way of trick advertising, exploitation and sometimes ballyhoo are sometimes used in an effort to get them to come in. And therein lies the rub — the rub which has made the average ex- hibitor a blind mouse. He is too blind to see what is happening in his own indus- try, and cannot apply the same de luxe appeal to his advertising and exploitation. The Distributor Knows Let us forget the blind exhibitor for a moment and look at the wide-eyed dis- tributor. The distributor knows the ex- hibitor reads the trade papers of his industry. The distributor therefore spends thousands of good dollars on gorgeous inserts, intelligent art work, booklets and posters. He pays for ex- pert advertising and art knowledge and Making type and art work express the spirit of the picture "Daicn" devises a de luxe campaign which eventu- ally sells the exhibitor the product. Now let me see what the exhibitor does. He buys the product as a result of the de luxe appeal, puts the product into his de luxe theatre and trusts to the Powers-That-Be. Does he take a leaf out of the book of the distributor and re-sell the public in his newspaper adver- tising in the same manner that he himself has been sold on the product? In nine cases of the ten — NO ! Does he engage an advertising expert who can merchandise the show in the same man- ner as the distributor merchandises it to him ? The Public Angle Little enough thought has been given this problem. The public soon turns a cold shoulder to advertising that does not meet its approval, for it soon tires of con- stantly reading advertising that is simi- lar to that turned out ten years ago. The patron has learned to shop for his enter- tainment in the same way as he shops for the necessities of daily existence. The man who can sell the patron is the man who is going to sell tickets at his box- office. How can one appeal to a prospective entertainment seeker? The first requisite is to catch the eye. This is done, let us say, by the artist. The copy-writer then creates — I say creates — the word sub- stance which is to sell the entertainment. This copy must contain the spirit of the theatre wherein the picture or show is put on, must be dressed up with the same thought and attention that commercial advertisers give to their products. The commercial advertising expert knows how to dramatize the can of beans, the bottle of mustard or jelly, the wax flow- ers, the glass ware, the shoes and the hundred and one things in a manner that makes the reader want to possess such an item and therefore buys it. (Continued on page — ) Motion Picture N ezvs if you are a good manager here's your opportunity to be a better one <*■ c^ Now on hand — a new but very limited supply of copies of MOTION PICTURE THEATRE MANAGEMENT Harold B. Franklin's Great Book ^HIS practical manual is now in use daily by lead- ing theatre managers and theatre executives. It is an ever ready guide and counselor to the man who operates a motion picture theatre as well as a mine of information for the theatre worker who is prepar- ing for promotion to greater responsibilities and re- wards in this field of business activity. You Must Act Quickly to be Sure of Having Your Order Filled The Price is Five Dollars Order Your Copy Today Motion Picture News 729 Seventh Avenue New York City Enclosed herewith is — rheck — money order for $.">.0<) in full payment! for one ropy of Harold B. Franklin's great hook "Motion Picture Theatre Management." Name Street No City State April 20, 192 9 1253 Broadway Show Reviews By Fred Schader "Duke Steps Out" With "Crystals" Is Capitol Bill William Haines, in a pleasing little com- edy of the prize ring and college life, is hoiding forth at the Capitol this week. With the feature a stage show produced by Arthur Knorr, entitled "Crystals," is pre- sented, in which Dave Schooler and his Capitolians, together with Nick Long, Jr.; Evelyn Wilson, who is rapidly growing to he a favorite with the Cap's audiences; Joe Hart, Nayan Pearce and Boh, Bob and Bob- hie are the features. The feature, however, does as much to please the audience in entertainment as dor~ the stage show, which is the opposite of what is the case in some of the Broad- way houses as a usual thing. The overture for the week's program is "Scenes Napolitaines, " and a symphonic arrangement of "The Song I Love," which were well received. Capitol Magazine and Fox Moviefone News followed, U Releasing "Broadway" In 3 Different Versions The Universal special, '"Broadway," will be released in three separate and distinct versions. They will be : the all-dialogue English version, the all-silent version ami a special synchronized version tor foreign Movietone houses. Boh Carlisle and Roy Livingston are editing the two dialogue and synchronized Movietone versions while Eddie Kahn and Phil Kahn arc editing the silent version. Roxy Benefit At The Met Climax Of N.V.A. Jubilee A monster pageant of entertainment, fea- turing film, musical comedy, vaudeville, radio and dramatic talent, will be staged by S. L. (Roxy) Rothafel at the Metropoli- an Opera House, New York, this Sunday evening. In co-operation with Roxy in the preparation and presentation of the benefit show, whose purpose is to aid the N.V.A. Sick and Benefit Fund; arc the Allied Amusemenl Inter* sts. "Mother's Boy" Comes To Cohan May 6 i i "m ir OTHER'S BOY," Pathe sing- ly! ing-talking picture, .Morton Downey starring, opens for a Broadway run at the George M. Cohan Theatre on Monday, May f>, at $2 top. The theatre has been leased for eight weeks with a continuing op- tion. With the feature will be a pro- gram of Pathe talkie shorts. Two scenes from 'The Gay Caballero" and Frank Crumit, vaudeville, musical comedy and rec- ord star, who participates in them as the lead of this first of the Columbia-Victor Gems, a series of talking short subjects that will feature I ictor talent. "The Gay Caballero" is an operetta of dance, song and comedy palter played against a Spanish background Vincent Lopez and "Syncopation" At Hip Provide Very Delightful Program ry\ HE big New York Hippodrome has been 1 added to the ranks of the first-run tilm houses in New York for the balance of the season until the (iest presentation of the •• Pas-ion Play" takes possession of the house for the summer. The initial >creen attraction for the new policy is RKO's re- lease •"Syncopation," together with Vin- cent Lopez and his broadcasting orchestra and several specialty acts, as well as a group of Hi of Russell Markert 's dancers. The show runs a little more than two hours and fifteen minutes, and in addition there is about 12 minutes given over to the X. V. A. collection this week. In addition to the feature and the stage show a Pathe Sound News is shown. An organ specialty by Walter Wild is the opening feature of the program. This i- followed by Vincent Lopez, who in ad- dition to leading the orchestra acts as mas- ter of ceremonies. Lopez and his boys have seven numbers that they offer, includ- ing a piano specialty by the leader. The select ions ottered are ' ' The Precious Little Thing Called Love," "If I Had You," a jazz harp solo, a medley of popular hits, Lopez' piano bit, a descriptive arrange- ment, "A Day At Coney Island," "Tiger Rose ' ' for the finish. The sixteen Russell Markert Girls in a last routine of legomania follow, after which Lillian Roth is introduced for two numbers. She is a hot jazz singer and seemed to get over with the Hip crowd. A dancer on the bill in the next spot really stopped the show. This girl shows possi- bilities, and the chances are she'll be picked for a musical before long. "Syncopation" was put on immediately after the Markert Girls made their second appearance in a routine of buck dancing. The feature held the audience from the beginning. A Silk Fashion Show At The Roxy With Fox's 'Thru Different Eyes" IN the two hours and nine minutes that the show at the Roxy runs this week, S. L. Rothafel has jammed a lot of enter- tainment. The show was rushed in after it was found that the minstrel stage show and "Hearts In Dixie" feature was not a strong enough combination for a two weeks' run as it was expected tp be. The overture, selections from "Madame Butterflv," runs for thirteen minutes and received a hearty round of applause. The first of the divertissements is offered by the vocal ensemble of the house, it is the Pre- lude in C. Sharp Minor, and is sung against a beautifully lighted sky background. •'The French Fan," a ballet offering, is next, and the set alone wins a hand. The Roxyettes have the stage next and score. Eight minutes of Fox Movietone are next [Continued on following page) 1254 Motion Picture AT ems- Eastern Studio Notes Against the beautiful natural setting of sea and flowers, the two stars of UniversaVs ''Scandal" Laura La Plant e and John Boles, go through a love scene. Director Wesley Ruggles is seated in front of the camera "Meet The Missus" A Christie Talker Steals The Honors At The Paramount THE feature film, "The Hole In The Wall," at the Paramount this week is far overshadowed by a short Christie Talking comedy, "Meet The Missus." There is a difference as between night and day in the quality of the story, acting and the sound recording and reproduction be- tween the two. On the stage there is a Frank Cambria produced spectacle entitled "Pearls of Bagdad," highly colorful and very pretty from a singing standpoint, but the chances are that the unit will be unable to overcome the handicap of the feature film at the box office. The entire show runs two hours and nineteen minutes. Dave Rubinoff, with the oi-chestra, presents "I Wanna Be Loved By You" as it would be played around the world. It got a laugh here and there in the eight minutes that it took to play. The Paramount News, including a trailer for Richard Dix in "Nothing But The Truth," took the next eight minutes, while nine minutes following were given over to Jesse and .Mrs. Crawford with "Roses In The Rain," Crawford's own composition, which isn't so hot; "Do Something" and "Honey" being offered. Standard VAUDEVILLE for Motion Picture Presentation THE FALLY MARKUS AGENCY Aslor Theatre Building N. W. Cor. 45th St. & Broadway Lackawanna 7876 Nineteen minutes of solid laughs were accorded to "Meet The Missus," the Chris- tie talker, and this was followed by the Publix Unit. The stage production looks to be a very heavy one as far as the number of singers and dancers that it carries. There must be between thirty and forty in the unit. The setting is that of an Arabian mart. Walzer and Dyer, a vaudeville team, are dropped down into the center of the pro- ceedings as tourists to lend the comedy touch, which they manage to do very well indeed. Others featured in the unit are Jacques Cartier, Idrena, Arch Cannon, Gladys St. John, a ballet of twelve girls and a singing ensemble that numbers about eighteen. With 28 minutes devoted to this the show is rounded out with an hour and four min- utes of "The Hole In The Wall," a rather weak talking feature. Fashion Show At Roxy (Continued from preceding page) with some fairly interesting news shots. The wallop of the stage show is in the 'Jit minutes that have been given over to the "National Sports Silk Week." There are three sections to this. The first is a repre- sentation of a silk worm, by the ballet, that is most effectively worked out. This is followed by a display of the Silks of Japan, in kimona outfits, with about a score of professional models employed for the walk across the stage in displaying the creations. Then for the third and final scene the grounds of a country club are shown, with all of the girls in silken sports attire, and Joe Knkwood the champion trick shot golfer doing his stuff. Talkie Technique Is Being Developed Rapidly, Says Bell More efficiency in the production of sound pictures is claimed by Monta Bell, in charge of Paramount 's Long Island Studio* production. He enumerates greater pictorial quality, more action, a wider sweep of set-, increased emphasis on music, improved facility in the handling of camera and microphone jointly. Mr. Bell believes it is too early for any- one to decide how talkies should be made. He is certain that the first move for a pic- ture is to please the eye, the reproduction of dialogue being the second point to estab- lish. Breaking up the dialogue with action and bringing in freer movement into scenes increases naturalness, believes the producer. Prophesying a great increase in the num- ber of outdoor talkies, Mr. Bell stresses the importance of this type of picture. Powers Studio Producing At the Powers Cinephone studio in New York, "work has begun on "The Line-Up,' > featuring Viola Richard, former Hal Roach stai% and William Black; also in< work is ' ' Frank And Johnnie, ' ' original by Charles Beahan, who is also credited with the dialogue for the former picture. Both are being presented by Classic Pic- tures and are being recorded by Cinephone. Anne Maxwell At W. B. Assisting Abe Mass at the Eastern studio of Warners will be Anne Maxwell, who will read and arrange scripts for shorts. She was with Vitagraph in 1914 when they occupied the present site of the- Vitaphone studio in Brooklyn. Heads Columbia Eastern Plant Heading the Eastern studio activities of" Columbia as production manager at the Camden, N. J., plant will be Basil Smith, who is directing the series of 26 Columbia- Victor Gems. Marc Connelly With RCA The first of a series of comedy talkies has been completed at the Gramercy Studio. of RCA by Marc Connelly. "The Trav- eler" is the first skit. Dudley Murphy di- rected and arranged the script under the supervision of Richard Currier. RKO will release it. Sono-Art To Work In East Much of the footage of Eddie Dowling's. second talkie for Sono-Art will be made- in New York, according to a decision ar- rived at last week by Geo. W. Weeks, gen- eral manager of the company. Completes 2 Silent Versions Editing of silent versions of "The Let- ter," "The Hole in the Wall," and "Gen- tlemen of the Press" have been completed by Mort Blumenstock at the Paramount, Long Island studio. April 20, 1929 1255 The Voice of the Screen News and Comment on All Phases of "Sound" Pictures Depinet Reveals Dialogue Per Cent Of New Productions In a recent announcement from Ned Depinet, general sales manager of First National Pictures, an idea is given of what exhibitors may expect as to percentage of dialogue in forthcoming productions. One hundred per cent dialogue pictures are as follows: "Smiling Irish Eyes," "The Squall," "Twin Beds," "Hard To Get," "Careers," "Broadway Babies" and "The Careless Age." Others classified are: "Two Weeks Off," with about 75 per cent; "The Girl in tin- Glass Cage," with 65 per cent; "Prison- ers," about 50 per cent, and "The Man and the Moment," with 40 per cent. Most of these have theme songs in addition to dia- logue. Vallen Marketing A Device For Soundfilm Projection The Vallen Electrical Company has an- nounced a new screen framing device for installation with sound equipment. This device is constructed to permit manual or electrical operation of a frame that takes care of the difference in the dimensions of Movietone and sized motion pictures, thus doing away with changing lenses, etc. In order to facilitate the installation of this equipment in the East, J. L. Catb.ro, factory representative for the Eastern Dis- trict for the Vallen Electrical Company, will make his headquarters at the Hotel Laurelton, New York City. Rudy Vallee Newest Star Signing With RKO The featured lead in a forthcoming Radio Pictures musical production will be portrayed by Rudy Vallee, orchestra leader and tenor who has just "crashed in" among the top-notchers. The musical pro- duction in which he will star with his band will be a production promised "Rio Rita," "Hit the Deck" and other RKO coming pictures, it is announced. Title is un- decided. F. N. Leases Central The Central Theatre in New York has been leased by First National until July, 1930. The theatre seats 910 people. "His Captive Woman." a First National talkie, is now playing there. Newman Bristolphone Rep. Arthur Newman, film salesman, has been appointed by Budd Rogers to cover the Eastern territory for Bristolphone. Members Of Cast Will Broadcast "Alibi" FOR what is assumed to be the first time in the history of the indus- try "Alibi" an all-talking picture will be acted out by members of the original cast in a radio presentation during the Majestic Theatre of the Air program over station WABC, Sun- day evening, April 21, at 9 P. M. East- ern Standard Time. In all forty-seven stations will participate in the broad- cast. Chester Morris and Eleanor Griffith, United Artists stars in this picture, will enact the roles they play in the film now current at the 44th Street theatre, New York. Roland West, di- rector, and Jewel Carmen, will also be heard in parts. RCA Increasing Facilities Of N. Y. Gramercy Studios With the addition of new sound stages, mechanical department and laboratories to the New York Gramercy studios of RCA, it is planned to greatly increase the produc- ing facilities of the plant. Engineers are now installing machinery of the latest type. The main stages will be connected by wire with the building adjacent housing the re- cording equipment. The addition will con- tain the RCA Photophone Music Depart- ment, a large film cutting room, an elec- trical department, dressing rooms and a camera division. Cohn, Christies Supervisor, Heads Screen Writers Guild The Screen Writers Guild has elected Alfred A. Cohn editorial supervisor of the Christie Talking pictures, as president. Other new officers elected this week at the annual meeting were : Winifred Dunn, vice-president ; John F. Goodrich, secretary ; Harold Shumate, treasurer; and the fol- lowing directors: Grant Carpenter, Viola Brothers Shore, Louise Long, Vernon Smith, Julian Josephson, W. Scott Darling, and Sonya Levien. Educational Now Has First Lane Talk Comedy Ready The first of the series of six Lupino Lane talking comedies that Educational will re- lease is now ready for distribution. It is entitled "Ship Mates." The star is sup- ported by his brother, Wallace Lupino, Charlotte Merriam, stage and screen act- ress, Francis Martin and Tom Whitely. A phantom banjo plays an important part in the sound gags. The comedy is recorded on the Photophone system. Sound Is A Boon For Small Houses, Says P. A. Powers In a recent statement from P. A. Powers, president of the Powers Cinephone Corp.^ the value of sound to the small theatres throughout the country is emphasized. The little fellow can now compete with the big de luxe downtown houses, says Mr. Powers and, with the exception of the stage show, he can offer his patrons the same bill of fare, a high class sound installation turning the trick. There is no doubt but that sound is here to stay in Mr. Powers' opinion, and he stresses two facts to prove this — the in- creased attendance at theatres wired for sound and fact that producers will in future concentrate mainly on sound pic- tures. It will take but one year for the silent theatre to close its doors in defeat. The exhibitor whose house is not wired will be in a quandary when the present supply of silent films is exhausted and it is not possible for him, argues Mr. Powers, to keep pace with his fellows who are faring well because of sound. He warns against a sound installation not of the finest tonal quality, asserting that the public is keenly critical of sound films. Powers' Cinephone has decided that properly designed and constructed sound! apparatus is not in need of constant re- conditioning and that the servicing charge called for in sound equipment contracts is really an addition to the quoted price of the equipment. British Producers Contract For RCA Recording Device RCA sound motion pictures has been adopted by British film producers, the For- eign Department of RCA announcing that Photophone recording licenses have been executed with the British International Pic- tures. The British company has also con- tracted for 20 theatre equipments. Orders for RCA installations have also been placed by Suburban Super Cinema, Ltd., and Em- press Electric Theatres. Blanchard At Columbia The position of sound mixer and head of the control room at the Columbia Sound Studios on the West Coast has been filled by Harry Lester Blanchard, newly ap- pointed by John Paul Livadary, head of the Columbia sound activities, under whose su- pervision he will work. He was formerly associated with Warner Brothers as mixer and with Paramount as specialist on musi- cal production. M otion Pic t u r e X THE TREND IN THEATRE EQUIPMENT ADVERTISING Again Motion Picture News is selected as the exclusive medium to carry an advertising announce- ment of first importance to the ex- hibitor, and the most elaborate single advertising effort by one of the largest theatre equipment dis- tributing organizations in the world. The insert appears in this week's issue of Motion Picture News. Thus, again the buyer of ad- vertising on a large scale affirms the leadership of Motion Picture News as the foremost medium serving the motion picture theatre field today. When one trade paper year after year is accorded the distinction of election to carry exclusively such important advertising announce- ments as that which appears in the News this week, that trade pa- per has earned the confidence of the trade and the support of trade advertisers by reason of its con- sistent policies. Motion Picture ISeivs steadily has aimed to do just one thing. That being thtf effort, week in and week out, to convey to the motion pic- ture industry reliable information, to promote the welfare of each and every branch of the industry for the greatest good of a great business, and provide service that goes to the heart of the theatre man's prob- lems. For fifteen years Motion Pic- ture News has adhered to these poli- cies and for a like number of years it has held the respect and the con- fidence of leaders in all branches of the industry as a force of great influence for the good of the busi- ness. MOTION PICTURE NEWS ESTABLISHED LEADER IN EQUIPMENT ADVERTISING COMPLETE EQUIPMENT minimi FOR THE milium TH E AT RE One - * * * SOURCE One ♦ * ♦ * OUALITY One * * • • GUARANTEE A survey of the de- partments, special services and products through which the National Theatre Supply Company serves the American Exhibitor. OMPLETE SERVICE & ^^^^^^^^ At five o clock one Saturday afternoon not so many months ago, the telephone at the Omaha National Branch started to jingle. The Princess Amusement Company had just put out a tire in the booth of their Lincoln, Ne' braska house. Two projectors were destroyed. Sunday was their biggest day. Couldn't something be done? Something was done. Two new projectors were re' ceived by that theatre four hours later and their Sunday profits came in as usual . . . Through an accident in a Balaban and Katz Chicago house, a screen was de' stroyed. Their call for service came to the National Branch at 4:3,0 in the afternoon. Two hours later the factory in St. Louis had delivered a screen to the express com- pany. The show opened — with the new screen — at its regular time, n o'clock the next morning. ... A booth fire in a San Francisco Theater destroyed three mechan- isms but the show went on without a dollar's lost to the exhibitor. New mechan- isms were in operation in that house within 30 minutes after their rush call reached the National Branch in that city. (( These are a few incidents from the daily lives of National theatre experts who, from every principal city in the United States, keep the show going. The mettle of a theatre service, like the mettle of a man, is best judged when an emergency arises. But the function of National Service in emergency is only indicative of those underlying principles of theatre service that have made this company the ex- hibitor's logical source for complete theatre equipment. C[ An explanation of today's achievement and growth can not be had without a consideration ot those economic forces which have brought the National Theatre Supply Company into being. During the earlier stages of development, the motion pic ture industry was served with varying satisfaction through small individual dealers. The defects of this system be' came more and more apparent with the growth of the industry itself. Limited capital of the individual dealer prevent- ed economical purchasing and the reten- tion of staff experts to properly service the more technical lines of theatre equip- ment. The manufacturer was impeded by the uncertainty of these scattered outlets. The exhibitor found himself confronted with many real hazards in- volved in scattered equipment purchas- ing. (( These and other defects of such a distributing system all pointed defi- nitely to a future of cooperative dealer effort. It was thus in the interests of the three groups most directly concerned that the distributors of theatre equip- ment and accessories moved toward a com- mon footing. Cooper- ative distribution be- came an economic ne- cessity and when, two ontract fox (Theatre Cquipmettt years ago, the outstanding American dealers in theatre equipment merged into one all-inclusive National organiza- tion, a great step toward the welfare, prosperity and continued growth of the entire industry had been taken. (( NA- TIONAL COMPLETE SERVICE— a purchasing organization which opens the markets of the world to economical buying and makes possible reasonable consumer's prices. ... A far-flung dis- tributing power that selectively offers only theatre equipment and supplies of the highest proven quality for its exclu- sive distribution; that insures the manu- facturer against uncertain markets and constantly stimulates the perfection of new and improved equipment. ... A staff of experts for every phase of theatre equipping who anticipate tomorrow's equipment needs and sponsor constant improvement; who stand always ready to serve the exhibitor from every principal city in the United States. . . . A single source for every supply and equipment unit the modern theatre can use. ... A financing plan that covers the renovation of an old, or the complete equipping, of a new theatre. C[ These outstanding advan- tages of the new distributing regime were pre-destined to genuine success. Combined with the reliability of cor- porate management, they stand for National Service in its fullest sense — One Source, One Quality, One Guarantee. THE MAYFLOWER THEATRE Seattle, Wash. A FINE example of effective marquee brilliance and flood lighting. Com- plete equipment for this palatial house — from electric sign to stage curtain — was installed by NATIONAL THEATRE SUPPLY COMPANY V,- I Jf%-Vr ft \ THE ^ CAPITOL THEATRE J\fewark,J\f.J. OUTSTANDING for the beauty, comfort and economy of its seating. National Steel Furniture Chairs enjoy universal popularity with theatre owners and theatre architects. Distributed by NATIONAL THEATRE SUPPLY COMPANY HE KIGHT EQU I PM EMT COKKECTLY INSTALLED To the exhibitor, good equipment means more than a trade name. His satisfaction depends first, upon the manufacturer's quality; second, on correct installation, and third, on reliable maintenance al- ways at his command. (( National Serv- ice is all-inclusive. From the smallest ac- cessory to the projector, the pipe organ, lighting and stage equipment, National's stamp of approval assures the exhibitor quality, service, and economy. In build- ing its great line of theatre equipment, National has literally searched the world over. Every item or unit within the en- tire range of National Service, regardless of size, relative importance and price, has of necessity demonstrated its actual merit before it bears the National stamp of approval — before it is offered to the exhibitor through the 30 National branches. C[ For every phase of theatre equipment, the great importance of cor- rect installation is fully recognized and amply provided for. Specialists in the tech- nical field of auditorium and stage lighting give their personal attention to the problems pre- sented by each individual theatre. . . . Projection experts assure the high- est standards in modern projection efficiency. . . . Draperies, stage car- pets, stage rigging, receive the same superior service from men who have specialized in their own particular fields. (( When installation problems are those presented by a new theatre, National experts work hand in hand with the architect to guarantee the selection of equipment best suited to the demands of that theatre. From the time the four walls are up to the time the doors are opened to the first audi- ence, National experts are on the job. Before the installation of every phase and line of equipment, they have first consulted the architect — they have worked with him to heighten the artis- tic value of his design and decoration, and together they bring the complete theatre, at last, to the goal of its archi- tectural ideal. C[ Never before the or- ganization of the National Theatre Sup- ply Company has such a guarantee of excellence in theatre equipment and supplies and in their correct installation been possible. . . . And as to main- tenance service, each of the 30 National branches provides a complete- ly equipped department for rebuild- ing and repairing theatre equipment by modern factory methods. Day and night, emergency serv- ice is just around the corner from every American theatre. (> /HE LUKE OF ^THE BRIGHT- LIGHTS AS A PROFIT MAKER The "lure of the bright lights" is more than the sentimental subject of those popular ballads that touched the heart strings of the Late Eighties. The color- ful, unusual, and even exotic design of the modern theatre adapts it partial- larly to marquee brilliance and the flood light. A sharp relief against the more utilitarian architecture of its neighbor- ing buildings, the theatre at night, well lighted, has become lodged in the public mind as a symbol of entertainment and relaxation. C[ And this symbol is defi- nitely resultful and far-reaching. What other advertising media can fling its ap- peal, clear-cut and compelling, against the very sky itself? What other box office lure can pull a mile-distant eye to its "To- day's Feature" at the center of its bril- liance? C[ Up and down countless Broad- ways, the white bath of the floodlight, the flashing colors of electric sign and marquee, blaze their attractions on the minds of the world's pleasure seekers and bring them, night after night, into the theatre. (( The theatre owner who disregards the "lure of the bright lights" has left one of his strongest drawing cards unplayed. Like the technical field of stage light- ing, effective lighting of the theatre exterior is an art in itself . It demands the adaptation of lighting effects to its own individual design. It necessi- tates the ingenuity and skill of the lighting engineer. An electric sign, for example, may represent an invest- ment of thousands of dollars. The in- vestment is sound — it is profitable. It deserves the careful attention of men who know electric signs; whose en- gineering skill insures an installation that will produce the best effect with the least consumption of current. C[ Then there's the particular problem of the marquee. Upon its attractiveness depends no minor share of steady pat- ronage. Does its design strengthen or detract from the ideal of the theatre ar- chitect? Is its elevation haphazard, or scientifically planned for the greatest attractiveness at the greatest possible distance? C[ These are a few typical problems of exterior lighting for the so- lution of which National Service takes full responsibility. National Lighting Equipment is produced by the world's largest and most reliable electrical manu- facturers. Combine such standards of quality with the work of National light- ing experts and another important phase of good showmanship has been brought to higher stand- ards of resultful effect and economy. /Personal com fort and beauty win patronage The showman who is successful in lur- ing the American family from its com- fort-laden fireside is well aware of public complacency with the average necessities of life and the demand for surroundings of brilliance and luxury. He has care- fully considered these standards in rela- tion to his own profit and has deliber- ately set out, through the construction of palatial theatres, to make his patrons feel more prosperous, more sophisticated, and more comfortable in his auditorium than they can afford to feel in their own homes. (( The critical point of personal comfort in the theatre turns largely to the question of seating. Theatre seating has three prime virtues — beauty, utility and comfort. In the selection of opera chairs for exclusive distribution through National Service, every phase of theatre seating, with its various problems, has been carefully considered. National the- atre opera chairs range in design from exceptionally inexpen- sive veneer seats to elab- orate upholstered period models. All are built with expert regard for the artistic value of graceful proportion and pleasing deco- ration and are, above all, constructed for comfort. Beauty of design is made practical and enduring through the use of only the highest quality mate- rials throughout construction. Up- holstered models present an unlimited range of fabrics in velours, tapestries, real or imitation leather, in an endless procession of colors and patterns. (( But the matter of good seats in them- selves leaves still a large part of the com- fort problem to correct installation. The problem is complicated by the widely varying details of aisle contours, con- verging rows, exits, curving balconies, and other obstacles peculiar to theatre construction. National seating service starts from a rough sketch showing me- chanical requirements of the individual theatre and is developed to a detailed plan correctly designed to give the maxi- mum seating capacity consistent with comfort, safety, and attractive arrange- ment. Every mechanical requirement of elevation, side lines, floor slopes and distances are worked out to the best possible advantage. (( Thus it is that more than just good seats are entered on the exhibitor's contract. A con- tract for seats with the National Theatre Supply Company is its own assurance of a finished job that will be as complete and per- fect as the most up-to- the-minute technical knowledge and long practical experience can make it. TILITY AND ATMOSPHERE BLEND IN THE MODERN LOBBY While the importance of good auditor- ium seating as a basis for patron-good will can scarcely be exaggerated, it is only one of the stronger links in a non- severable chain of contributing factors. First impressions are frequently the ones that count most and before the theatre patron has approved the excellence of auditorium furnishings, he has been in- fluenced, either favorably or unfavor- ably, by his inspection of the theatre lobby. C[ The modern theatre lobby is as utilitarian in purpose to the exhibitor as it is appealing in spacious luxury to the patron. It serves three major ends: First, a sales office for seats, second, an advertising medium for present and future attractions, and third, a happy means of taking care of waiting crowds. d[ And so the showman places a special emphasis upon the design and furnish- ing of his lobby. So, too, National Serv- ice is particularly exacting in its pro- vision for lobby fur- nishings that will make the most, both of its every day possibilities and of the psycholog- ical appeal it can be made to exert toward steady patron- age. (( National lobby equipment starts with the ticket booth, fur- nished and designed in practically any style, or constructed specially for the individual theatre. . . . Complete equipment from ticket register and change-making machine to the ticket roll itself is planned for before Na- tional experts pass to the provision of lobby displays. (( Cognizant of their im- portance, National has searched the world over and gathered the best of them — from simple one-sheets to highly decorative combination photo and post- er displays. C[ Nor does National lobby equipment stop here. Attractive floor mattings enhance the appearance of the house and add to the life of the foyer and auditorium carpets by keeping them clean in bad weather. . . . Brass rails eliminate the confusion of waiting crowds and contribute to the efficiency of usher service. The ticket chopper at the foyer entrance conveniently disposes of purchased checks. . . . All of these are included in a completely equipped Nat- ional lobby. And to National drapery experts is left the work of adding that essential finishing touch to high vaulted ceiling, balcony rails, and windows. C[So the theatre lobby, practical as it is, covers the utilitarian equipment with a beauty that reflects the modern appointments of the rest of the house — turns this same beauty back again toward steady patron- age and larger profits. WW THE GRANADA THEATRE Chicago, III. A SPLENDID example of modern lobby decoration and equipment, features that must be included in every modern theatre. Instillation of equipment was made by NATIONAL THEATRE SUPPLY COMPANY C /he HE ORGAN JL PROVES ITS PERMANENCE No theatre musical feature has proven more versatile, more profitable, more permanent, than the pipe organ. There is something about the mellowness of its deep-throated stops, the unlimited possibilities of its full orchestral tone, that appeal emotionally to practically every one. (( Sound pictures entered the industry with a turmoil of sudden sue- cess that for a time cast its doubt upon the future of former musical attrac- tions. The value of the pipe organ could have stood no greater test and it has remained, perhaps, more firmly entrenched than before, as it con- tinues to pull its quota of patrons past the box office. ((Years before the pipe organ entered the theatre, the name 1 'Kilgen' 1 had meant unparalleled achieve- ment in the building of fine organs. It is only to be expected that these world famous artisans, passing their wealth of experience and exclusive improvement from generation to generation, should develop the pipe organ best adapted to modern theatre needs. Kilgen features today stand an unimpeachable standard of comparison. o R£H ESTRAPHONE Imagine a world famous symphony or- chestra playing the overture in your theatre . . . every tone exactly repro- duced, from the highest treble of the piccolo to the lowest bass note. . . . As the feature flashes to your screen, the hoofs, a bell, a fire siren-still the music con- tinues uninterrupted.CCThat'sOrchestra- phone. One instrument playing from a li- brary of standard records and operated by one person. The new standards of tone and volume that Orchestraphone set for the music swings smoothly into the theme entire world of reproducing instruments song. Perhaps it's a pipe organ, an en- have remained unduplicable. Improve- semble, a voice. . . . The same excellence ments, chiefly in the line of additional and of tone and volume supports your entire auxiliary equipment, have come constant- picture. It "cues" every scene as precise- ly to Orchestraphone owners; but the ly, as fittingly, as could any orchestra conduct- Sound effects creep the roll of distant or in thunder,the sudden clat- ter and beat of horses1 many exclusive advan- tages that originally spelled Orchestraphone excellence keep this in- strument decidedly in advance of its imitators. I THE J J \ PICCADILLY / THEATRE Chicago, III. THIS KILGEN, one of the world's larg- est pipe organs, is widely famous for its tonal excellence and its unlimited range of musical effects, including grand piano operated by remote control from the organ key-board. Kilgen Organs distributed by NATIONAL THEATRE SUPPLY COMPANY ■ Sir' THE I O WA THEATRE CedarT{apids, Iowa DOMINANT notes of restraint and dig- nity characterize the colorful stage curtain, draperies and house hangings of this thoroughly modern and successful theatre. Complete equipment for the Iowa was installed by NATIONAL THEATRE SUPPLY COMPANY . . . And just as exacting in their de- mand for artistic skill in the selection of colorful design and in their install- ation. C[ The fabrics of National thea- tre curtains and draperies are exclu- sively theatre fabrics. They are spe- cially selected and specially made to contribute solely and distinctively to theatre atmosphere. They come from the world's largest mills and from special National sources . . . endless in variety of color, pattern and design and with a range in price that gives the smaller theatre its right to beauty. (( Stage scenery has also benefitted appre- ciably through the purchasing and dis- tributing policies of this National de- partment. Three thoroughly modern scenery studios, located in different National distributing districts, are con- stantly at work on the production of special orders and on a comprehensive selection for "stock" scenery. These studios are staffed by highly skilled workmen of long experience in the pro- duction of theatrical scenery and by artists whose mural paintings have in same comfort, the same appealing beauty the past beautified some of the world's that build patronage for the city ex- finest public buildings and auditoriums, hibitor are now put to work on a smaller Scenery of so high a character has, prior scale to bring crowds to the smaller to the establishment of National house. (( Emphasizing, subduing, lend- Service, never been available for ing a distinctive charm of their own, immediate shipment from stock. Hence EAUTY AN D ECONOMY IN DRAPERIES FOR EVERY THEATRE In getting at theatre decoration as a box office attraction, it is significant to re- flect that the trend toward beauty and luxury in the theatre is not restricted to the de luxe houses on Broadway or State Street. There is no better vantage point than the National Scenery and Drapery Department from which to gauge the growing tendency of the smaller house to dress up its auditorium with beauti- ful stage curtains, hangings, and house draperies. The time has passed when only the larger theatres are financially capable of giving their patrons appoint- ments of refinement and luxury. C[ Hu- man nature does not change with a State line. The same theatre attractions, the curtains and draperies as finishing touches are just as important to the theatre as are the finish- ing touches an artist places on his canvas. here again, National Service brings an im- portant theatrical art within the immedi- ate reach of every ex- hibitor. R t XCLUSIVE ^CARPETING PLUS EXPERT INSTALLATION More than a year ago, the National Theatre Supply Company announced the organization of a separate depart- ment for theatre carpets. It was not just an expansion — nor was it simply the addition of another link in the complete service chain. It was distinctly a new service; one of which the exhibitor was badly in need; one that no dealer in general floor coverings, no manufac- turer, had been able single handed to attain. C[ Theatre carpeting, an integral and prominent part of auditorium deco- ration, must necessarily keep pace with the modern trend toward brilliance and luxury. A dealer's stock of theatre car- pets is nothing if not unlimited in color, pattern, and fabric. Further, a carpeting service that will adequately serve the theatre field must possess a marketing ability far-reaching enough to warrant purchasing in enormous quantities. C[ It must also maintain contacts with reli- able mills that are strong enough to assure the quick production of spe- cial orders, woven ex- clusively for the indi- vidual theatre. Before the organization of this department, nowhere in the United States was there a distributor who specialized exclusively in theatre floor coverings. C[ Today, through National Service, the exhibitor finds a wide selection of patterns and colors in high quality fabrics, always ready for immediate delivery from centrally located ware- houses. Thousands of yards of these carpets in various grades and prices as- sure not only a color and pattern that will harmonize perfectly with the thea- tre decoration, but a carpet that will come well within the range of true economy. (( This department has also brought into being several new and dis- tinct patterns for exclusive distribution and has arranged for their production with one of the world's largest makers of fine carpets. C[ On first thought, the question of carpet installation might seem one of minor importance. But the exhibitor who has formerly depended for this service upon the average distributor has, in many instances, observed that a poorly planned installation is not simply wasteful, but exorbitantly expensive. Theatre carpet specialists, like experts in theatre seating, must be experienced in the consideration of floor slopes, aisle contours, and similar obstacles common to auditorium construction. Good in- stallation means econ- omy and nowhere else can the exhibitor find the expert supervision that comes with a Na- tional carpeting job. HE MODERN JL STAGE NEEDS THE FINEST OF RIGGING While the average number of a theatre audience has little knowledge of the equipment essential to smoothly work- ing curtains or swift and silent scene changes it is, nevertheless, a source for a large share of his genuine entertain- ment. The perfection of modern rigging is a big factor in the attainment of real- istic and effective stage productions second only in importance to the de- velopment of stage lighting. ([ When it's National rigging, up goes the asbes- tos or front curtain — swiftly, silently as the projector plays its first title across the screen, or the ballet registers its first good kick for the evening. It matters little what scenic changes and effects the stage show or the vaudeville bill de- mand. . . . The solo danseuse may float gently to earth, perched on a great orange blossom as often as her manager will permit. . . . The song and dance team can hoof its fill before its favorite drop. ... It takes only a few seconds of noiseless movement to bring down the "Night Sky" before which the acro- batic Burling family works. When the final curtain sweeps down again to close the show or pauses a second for a curtain call, it has all happened because a stage hand has simply worked his endless pull line with one hand. (( That's rigging de luxe — National Rigging. . . . Steel battens, strong enough to carry twice their required burden. . . . Non-lubri- cating roller bearing sheaves Steel cable from batten to arbor, safe for a life- time of service. . . . Each set so perfectly counterweighted that the scenery is silently, rapidly, raised or lowered with but one hand. Draw curtains on silent steel tracks respond with almost un- believable precision to their automatic motor control, sturdy and fool-proof. . . . It's the kind of rigging that helps to put the show over — the kind that shares in the applause. (j[ The effective operation of National rigging is not, in any sense, limited to the million dollar house, Na- tional counterweight sets are well with- in the price range of the smaller theatre. The true economy of their long, labor- saving service, their precision of oper- ation, can scarcely be estimated in dol- lars and cents. National rigging service is as thorough in its completeness as its products are outstanding in perform- ance. (( National rigging experts are al- ways ready to plan the right sets for your stage and to install them correctly, assur- ing an efficiency in oper- ation that will lenda fur- ther touch of excellence to stage presentations. £ /he art of Flighting the interior effectively The proper lighting of the auditorium, like the effective lighting of the exterior, is an art in itself. It is subtly coordinated with the comfort of good seating — with the emotional appeal of the pipe organ— to build such an atmosphere of content' ment that even should the feature itself fail to click, the patron will carry a sen- suous thrill along with him for a while to bring him back again for more. ((Light flooding from coves and arches, from concealed spots and chandeliers, accen- tuate the fantastic motif sculptured across the vast central ceiling or shades into mysterious half shadows at its edge. Light — alluring and colorful — flows across the whole enclosure and melts along the proscenium frieze in a subdued glow of autumn tints. C[ The creation of atmosphere is certainly one of the fine things that the successful theatre does well, and not by accident. For effective lighting alone is the whole thought and the life work of entire staffs of creative artists, of highly skilled and specialized workmen, and of installation ex- perts. The fine, careful services of these men who design, make, and install lighting fixtures, compose an important unit in the National resources at the disposal of the American exhibitor. Auditorium, balcony, loge, foyer — each has its own lighting problems that only the skill and artistry of the lighting expert can solve. C[ For the theatre lobby and foyer — the spirit of hospitality . . . brilliance without glare . . . warmth and geniality with dignity. In the auditor- ium, the field of effect lighting and its control in relation to the stage introduce further complications for the engineer. . . . But throughout the entire theatre, National lighting specialists will create that elusive though vital something called Atmosphere . . . will work out the entire problem from conception to the final installation of fixtures. C[ The ex- hibitor or his architect may select chan- deliers of striking simplicity or elaborate period design. In either case, they will be the product of a famous manufacturer who, for 25 years, has specialized in the production of lighting equipment for the theatre and auditorium. A separate staff of artisans is maintained by this firm for the creation and construction of special designs where the architecture of the house demandsanewand whollyindi- vidual note. So through National Service, the possibilities of theatre lighting are moulded surely, expertly, econom- ically, to a practical al- lurement that spells box office attraction. THE AMERICAN THEATRE Roanoke, Va. ATTRACTIVE lighting fixtures add an . atmosphere of their own to this beautiful Grand Foyer. These fixtures were selected from the great lighting equipment line distributed through NATIONAL THEATRE SUPPLY COMPANY IGHTINC EFFECTS AMD METHODS OF CONTROL When in 1750 David Garrick set a row of candles on the stage of his Garrick Theatre, he started something. Some' thing that suddenly outgrew its child- hood crudity and entered the theatre lists as a new and promising art. (( Color and effect lighting have found an ad' mirable proving ground on the modern stage. David Garrick's candles have long since given way to multi-colored foots and borders, spotlights and olivettes. Emotional stimulant for the audience streams from the bridge behind the pro' scenium arch — the spot towers and trees in the wings — in the form of soft light and glowing color to heighten illusion or add to the sternness of real' ity. (( The development of effect light' ing on the stage has not left the audi' torium in the dark — or even in colorless light. Lighting effects have found a growing place in the motion picture theatre, particularly where organ fea' tures, vaudeville pro' grams, or stage shows are a part of the house policy. C[ Scarcely less wonderful than these lighting effects them' selves are their modem methods of control. Back in the wings, or in rare instances, in the projection booth, the modestly named Theatre Switch' board with its dimmers, places the intricacies of stage and auditorium lighting circuits under the control of one man. With an almost unbeliev' able precision, it provides for the "pre-setting" of eight, ten, or even more scenes, regardless of the complex' ity of their lighting demands. C[ The operator closes his master switch . . . Blue foots change to red — red borders to blue. ... Or out in the auditorium the flood of clear white sinks to soft color. . . . C[ In the development of effect lighting for the stage, provision for sup' plementary effects has not lagged be' hind. Permanent cloud effects move realistically across the sky of the at' mospheric house. . . . Through the con' tinued perfection of effect machines, un' limited novelties are projected from the booth to add their portion of success to stage novelty or organ feature. All these things are a part of the highly special' iz;ed department of National Stage and Effect Lighting. Through this service is offered the wealth of the world's electrical research laboratories and manufacturing concerns; and through its corps of National lighting engi' neers and installation experts, theatre effect lighting achieves its true effectiveness as a j§f "Of jfljjjjy versatile and intricate art. U F KESH AIR. FOR. YOUR THEATRE THE YEAR ROUND Fresh air in the theatre is another ines- timably important link in the chain that makes up personal comfort for, aside from its real value to health, it brings a pleasant relaxation and a mental relief essential to the whole-hearted enjoy- ment of the show itself. C[ In its re- quirements for good ventilation, the theatre again presents its peculiar en- gineering problems successful of so- lution only through the services of men who are thoroughly familiar with auditorium design and con- struction. The ventilating system, an integral part of the theatre itself, should be completely planned in the architect's layouts for a new theatre. (( National ventilating experts are al- ways available for consultation in the construction of plans for the new house and their advice is assurance against possible costly mistakes. These same National experts offer their services to the theatre already in operation where the ventilating problem has not been properly solved. Under their personal direction, the ventilating systems, re- gardless of the size of the theatre, will give the exhibitor the added and profit- able attraction of fresh air the year round. (The orchestra pit In the breathless instant before the first strains of the overture, the orchestra pit comes into its fullest glory as the center of all eyes. . . . Light from the attract- ively finished music stands must reflect no beams into the audience room, yet provide an even flood of illumination across their desks. Chairs must be sturdy in construction but of graceful and at- tractive proportion. Director's box, pit-rail and curtain, piano lights — all have their small share in the achievement and suc- cess of the modern orchestral feature. And after the overture, the spell and the fascination of the organ solo would be instantly marred by any mechanical failure of the lift as the console rises smoothly into the spot light. (( Through National Service, there is a style of music stand and piano light, there is a design of chair suitable for any theatre, regardless of its size or the prominence of its orchestral feature. 7)1 ROJ ECTIOM JL RELATING TO EQUIPMENT FOR SOUND The department of the theatre in which the advent of sound pictures has necessi- tated the greatest equipment revision has, quite naturally, been the projection booth. Good projection has been one of the exhibitor's fundamentals of success for years. The modern moving picture, with its reality of depth, shade and def- inition, divides the honors for its perfec- tion between the picture producer and the manufacturer of projection equip- ment and screen. (( Perhaps the fact that the sound film, as it first entered the booth, had a tendency to reduce projec- tion effectiveness, was responsible for a great deal of the uncertainty that en- veloped the average exhibitor before he decided to accept the "talkies11 for his own use. But if that is the case, he was not compelled to wait long for a solution to his difficulties. The leading manu- facturers of booth equipment, pioneering and progressive as always, came rapidly to the rescue with re- visions, improvements, and with totally new equipment that pro- vided for sound and re- tained— even increased — former standards of good projec- tion. C[ The now famous Model M Simplex Projector, the splendid Model H Motiograph, the Peerless High In- tensity Arc Lamp, all came as prac- tical solutions to the sound problem. Keeping pace with these advances, the American Silversheet Company has introduced their special sound screens. (( It is highly significant that these noteworthy advances have, in every in- stance, come from a National manufac- turer. In the production and perfection of this equipment, National has actively cooperated. The foresightedness of its management and equipment experts an- ticipated these needs of today when sound was just looming on the horizon and worked with the manufacturer toward their production. The National country-wide distributing system placed this needed new equipment immediately in the hands of the exhibitor. (j[ This is one of the many ways in which National Service works cooperatively with the manufacturer and the exhibitor toward the further progress of the entire theatre industry. But whether it's a question of best results with sound pictures— whether it's a new projector, a gener- ator, a rewind, an effect machine, or accessories — the best of booth equip- ment comes through National. Correct installation assures its highest efficiency; day and night emergency service keeps the show going — a service that never fails. THE GRANADA THEATRE Chicago, III. ONE of the finest projection booths in the country contributes its share in the success of this fine house. Sound pic- tures are a feature. Complete booth equip- ment was installed by ^ I NATIONAL THEATRE SUPPLY COMPANY FINANCING PLAN AN D A SERVICE TO ARCHITECTS One of the greatest advantages the exhi- bitor enjoys through one-source pur' chasing is the National Financing Plan. Inability to procure the finest of theatre equipment has become a thing of the past. There is no longer the worry and inconvenience involved in purchasing through six, ten, or a dozen different dealers, all with varying payment terms and under varying firm policies. The National financing plan is specific enough to eliminate the hazards of uncertain agreement but flexible enough to meet the requirements of any theatre owner. (( The relation of National Service to the theatre archi- tect becomes an integral part of this rigid guarantee of full satisfaction. National Service has no architectural department of its own. It is concerned entirely with the installation of theatre equipment, appointments, and acces- sories. But to the theatre architect, the counsel and service it offers is of inesti' mable value. From the time the four walls are up, National experts are on the job to assure the exhibitor that his en- tire equipment will be expertly installed and to assure the architect that his ideal will be perfectly reached through equip- ment best adapted to his plans. 9T» IKE PREVENTION — Practically every State in the Union specification. Your National representa- specifies definite provisions for theatre tive will see to it that this equipment fire prevention. Every insurance com- gives you not only full security from the pany makes its demands in the same standpoint of fire regulations but that regard. It is vitally essential that these it brings an adequate protection against demands be fully met, for if there is any- the fire itself. Property losses running thing worse than a theatre fire, it is one in which the exhibitor is left with no recourse. (( National fire prevention equipment is planned to meet every requirement of every State law and every insurance company into millions of dollars become the annual toll of theatre fires. Were the ac- companying loss of life left entirely out of con- sideration, fire preven- tion methods would still be a part of every good theatre's equipment. B V A 3 2 I A M O I T A 1/1 q-O 2 3 U Q O /I UPHOLDING THE NATIONAL SLOGAN AY and night, 30 National Branches, strategically lo- cated throughout the country, are ready to serve every need of the American exhibitor. A complete service, unparalleled in its expert provision for every phase of the- atre equipping and equipment maintenance. Backing the Na- tional Slogan, stand the world's most reliable and progressive manufacturers of theatre equip- ment and accessories. The super- ior quality of their products, their foresightedness in the production of new and advanced designs, the integrity of their firm policies, add their own unconditional guar- antee of satisfaction to the excel- lence and reliability of National Service. National Theatre Supply Co, Branches in all Principal Cities ONE SOURCE + ONE QUALITY + ONE GUARANTEE YUAQMO D Vjq<1 U 2 HT JAM OITAkl 1282 Motion Picture New A GAIN Orchestraphone Pioneers With Four Added Features ORCHESTRAPHONE, the first non-synchronous instrument per- fected for theatre use, has constantly remained the pioneer in the perfection of new and improved features. Now as always incompar- able in tone, volume and range of musical possibilities, Orchestraphone an- nounces four additional features that strengthen its undisputed position of leadership. One.— DUAL POWER AMPLIFYING UNITS with special controls when so ordered provide for increased volume through additional horns or for the retention of one system for emergency use. Two— FELT- LINED SERVICE COM- PARTMENTS allow the convenient handling (if records. Selections for the entire program may be previously arranged in order by the operator. Three— LONGER TONE ARMS allow the use of 16-in. records while convertible pick-up rests facilitate the convenient change to either size record. Four— A SERVICE LAMP acts both as a pilot light for the operator as he cues the pic- ture and as a service lamp for the inspection of the amplifying units. Free Demonstration At Any National Branch The Orchestraphone Company NATIONAL THEATRE SUPPLY COMPANY A pril 20, 19 29 1283 — — — and Announces The Development Of A New Synchronous Device OR more than a year, the Orchestraphone Company has been A engaged in the development of a new and different type of syn- chronous device. . . An instrument that in combination with any non- synchronous Orchestraphone model will set new standards for sound picture excellence. . . The new device is now perfected for all sound- on-disk-films and will be ready for immediate installation within a short time. Before you decide — See This Wonderful Patronage Builder! i ft Watch for Further Announcement I Ready for Distribution Soon 1134 W. Austin Street, Chicago, 111. NATIONAL THEATRE SUPPLY COMPANY 1284 M o t i on Picture News P AO DUCTS Or NATIONAL SERVICE Emergency Light and Power From Your Water Mains An Enslen Hydro-Electric Emergency Lighting Unit THE ENSLEN HYDRO-ELECTRIC EMERGENCY LIGHTING UNIT is a simple and fool-proof low pressure water-wheel driven electric generator that automatic- ally cuts into service the instant that the outside current fails. The Enslen unit will operate the projectors and arcs in times of emergencies. The show need never stop. Approved by the Dept. of Labor & Industry of Pennsylvania, and meets the National Code Standards NO BATTERIES USED. No service is necessary. No replacements. Installation the first and last cost. Absolutely dependable. For complete data see page Sweet's Catalogue Enslen Hydro-Electric Co., Inc. 1600 Broadway, N. Y. THE CANADIAN FAIRBANKS-MORSE CO., LTD. Main Office — 84-98 St. Antoine St., Montreal, Quebec Official Agents for Canada SOLD BY NATIONAL THEATRE SUPPLY CO. Hll NATIONAL THEATRE SUPPLY COMPANY April 20, 192 9 1285 IXODUCTS OF NATIONAL SERVICE ROCKBESTOS -the asbestos covered mire The above picture shows better than words the extreme flex- ibility of ROCKBESTOS MOTION PICTURE CABLE. And too there is nothing finer than Rockbestos insulation. Flame will not affect it. The outside covering is beautifully finished and it will not flake off. A high tribute to this super Motion Picture Cable is the fact that the leading makes of projectors, arc and spot lights and high intensitv lamps are all equipped with ROCKBESTOS MOTION PICTURE CABLE. It may cost more but replacements are fewer, therefore it is economical in the long run. When projectionists ask for ROCKBESTOS they get the best. Send for a copy of our new Motion Picture Cable Bulletin. It has in- formation of value to you. ROCKBESTOS PRODUCTS 5942 Grand Central Term. Bldg.. New Yurk O R P O R A T I NEW HAVEN, CONN. 903 Clark Bldg., Pittsburgh, Pa. On the Pacific Coast — C. Dent Slaughter N 224 Madison Term. Bldg. Chicago m NATIONAL THEATRE SUPPLY CO 1286 Motion Picture News i PRODUCTS OF NATIONAL SERVICE The IransVerteK in far off Africa KOFORIDUAH. OCANSEY'S STORES EiubLAtd 1912 IMPORT AND EXPORT MERCHANTS A J OCANSEV. Propn.i.r A BCUU1 MOTOR TRANSPORTS TRUCKS CARS ACCESSORIES AND TIRES SOLE DISTRIBUTORS IN THE COLD COAST FOR RL'GCLES MOTOR TRUCKS ip o box im HEAD OFFICE. ACCRA. COLD COAST. WEST AFRICA (Telephone iji> 19th January, 1929 Messrs. The Hertner Electric Oo. , 1900 W. 112th Street, CLEVELAND, OHIO. Dear Sirs, We are delighted to Inform you that 9lnce our Importation of May 1925 for one of your Model 75-75 Transverters, we have not had the occasion of any break down and can assure you that we have had every satisfaction with the machine both In performance and saving economically. We herewith enclose an order for 10 pieces Carbon brushes* to fit the transverter which please send immediately by post. Yours faithfully, for OCANSEY'3 STORES. J PROPRIETOR. Manufactured exclusively by THE HERTNER ELECTRIC COMPANY 12694 Elmwood Avenue CLEVELAND, OHIO, U. S. A. if 1 NATIONAL THEATRE SUPPLY COMPANY April 20, 1 9 2!) 1287 HI PRODUCT N AT 1 ONAL SB RV 1 CB The IransVerteK from Coast to Coast More Transverters are specified and sold than all other makes combined. Regardless of the size of the theatre, good projection is always of para- mount importance. The TRANSVERTER excels in actual current saved, in smoothness of operation, in freedom for the Projectionist , so that he may devote his entire at" tention to his more important duties. The letter shown on the opposite page, from Ocansey's Stores, Accra, Gold Coast, West Africa is typical of the fine service which Transverters are giving in every civilized country throughout the world. "// you Show Pictures you need the Transverter" Sold in the U. S. A. by The National Theatre Supply Co. Canadian Distributors Perkins Electric, Ltd. Whatever your projection needs may be, there is a TRANSVERTER especially designed to give you ideal service. Ask us for a FREE copy of the HERTNER HAND BOOK. It is a valuable treatise on TRANSVER- TERS and their use. Manufactured exclusively by THE HERTNER ELECTRIC COMPANY 2694 Elm wood Avenue CLEVELAND, OHIO, U. S. A. NATIONAL THEATRE SUPPLY COMPANY ifh 1288 Motion Picture News PRODUCTS F NATIONAL SERVICE The "The Sup** Reflector Arc Lamp Automatic HIGH INTENSITY REFLECTOR mm ARC LAMP A Necessity for the Perfect PROJECTION OF "SOUND" PICTURES Distinctive Peerless Features Automatic instantaneous arc striker. Heat resisting optical glass reflector. Single cranks control of all carbon adjustments. ^ Large roomy well ventilated lamphouse. 9" negative and 20" positive carbons accommo- I dated. [Only three moving parts in positive and negative heads. Ball thrust bearings used throughout. Instant accessibility of reflector for cleaning. Both positive and negative carbon holding units can be instantly removed. Large hardened steel gears throughout. Arc control entirely mechanical and removable as a complete unit even while lamp is in use. Positive carbon continuously rotated and fed. NOW USED BY HUNDREDS OF THE NATION'S GREATEST THEATRES The J. E* McAuley Manufacturing Co. 552-554 West Adams Street —Manufacturers— Chicago, 111. NATIONAL THEATRE SUPPLY COM PAN V rmi itiu *s y -i "i "i \* j i /-v -3 i i r -J m ri W I ■ PRODUCTS OF NATIONAL SEIWJCE RECORD - CABINETS FOR V IT APHONE RECORDS No. S-501— $55.00 N°- S-502— $65.00 No. S-503— $75-00 All steel cabinet equipped with 16 shelves each covered with green felt, cabinet finished in olive green baked-on enamel. This cabinet equipped with 20 shelves, 1 drawer having two needle cups and ample space for tools and other accessories. Shelves covered with green felt. Cabinet finished in olive-gTeen baked-on enamel. NO. S-504— $85.00 This cabinet equipped with 30 shelves, felt covered, with sepa- rating drawer in centre having four needle cups, also index for records. The door on this ca- binet slides in from top. Fin- ished in olive-gray enamel. NO. S-505-S95.00 This cabinet equipped with 40 shelves, felt covered, with sepa- rator in centre, index for rec- ords and drawer at bottom hav- ing four needle cups. Also fitted with a double wall spring hinge self-closing door. Finished in olive-gray enamel. This cabinet equipped with 25 shelves each covered with green felt. Also one drawer equipped with three needle cups and ample space for tools and accessories. This cabinet also has an index for each record. Finished in olive-green baked-on enamel. NO. S-506— $100.00 This cabinet is equipped with iO shelves, felt covered, index for records, separating drawer in centre, having four needle cups and two double-wall spring hinge self-closing doors. Fin- ished in olive-gray enamel. /c / SEE . THESE / CABINETS AT ANY OF THE (31) NA- TIONAL THEATRE SUPPLY COM- PANY'S BRANCHES, LOCATED IN ALL THE PRINCIPAL CITIES, OR FILL OUT THE ATTACHED COUPON AND MAIL DI- RECT TO US FOR FULL DE- SCRIPTIVE CIRCULARON THESE CABINETS AND BOOTH EQUIPMENT. NEUMADE PRODUCTS CORP. 440 WEST 42nd ST., N. Y. C. NATIONAL THEATRE SUPPLY COMPANY 1290 Motion P ic 1 11 r c N c w s SIMPLEX SUPREMACY - BUILT UPON— TWENTY-FIVE YEARS' EXPERIENCE IN THE SELECTION OF MEN. METHODS AND MATERIALS International 90 GOLD STREET Projector Corporation HEW YORK Hi NATIONAL THEATRE SUPPLY COMPANY I April 20, 19 29 1291 III PIXO DUCTS OF NATIONAL SERVICE l| MANUFACTURING ESSENTIAL EQUIPMENT WITH A COMPARATIVELY LIMITED DEMAND SIMPLEX SUPREMACY IS THE RESULT OF A THOROUGH UNDER* STANDING OF A HIGHLY SPECIALIZED FIELD i International 90 GOLD STREET Projector Corporation NEW YOUK NATIONAL THEATRE SUPPLY COMPANY I 1292 mi .1/ o t i o n P i c '. u r c X c %<.' PRODUCTS OF NATIONAL SERVICE Sgftof li«»lkfl Your Atti'«»c t i«»9B% brighten them plenty and economically — Belson lighting equipment will impart the glow of life and added brilliance to your theatre front, your outside billing, the interior decorations and your stage and musical presentations. The better results in brightness at lower current consumption are built in. It is THE light- ing equipment of Today, designed and manufactured by an organization which started in business 22 years ago. Belson equipment will mod- ernize your old theatre. It will assure your new house of top-notch lighting per- formance. Belson equipment is distributed through National Theatre Sup' ply Company — which is your guarantee that the equip' ment will be correctly in- stalled and properly serviced when you select Belson. Lights for Each and Every Theatrical Requirement Olivettes Footlights Covelights Exit Markers Baby Spots Borderlights Louvrelights Floodlights And all fixtures and attachments for them BELSON MANUFACTURING CO. 802 SIBLEY STREET CHICAGO, ILLINOIS ll NATIONAL THEATRE SUPPLY COMPANY April 20 . 19 29 1293 PRODUCTS OF NATIONAL SERVICE THE "PRESIDENT" WILL YOUR INCREASE PROFITS ! THE "PRESIDENT" MODEL EUBANK, North Carolina theatre man, took in $283.60 the first month with his National Peerless. Jones only operates his theatre two nights a week, but National Peerless Popeorn Profit pays the rent and more, too. Breck of Texas writes, "I take in $80 to $100 a week steady with National Peerless." Wirth, oper- ating in a Wyoming theatre, had sold $3,324.75, when he wrote and said, "There are other machines operat- ing here but none of them are making the sales that our National Peerless is." No theatre operator can afford to overlook the Extra Cash Profit he can so easily have from National Peerless Popcorn. LARGE PROFITS — SMALL INVESTMENT Men, women, boys, and girls crave popcorn — everybody buys it. And they go out of their nay to get the crisper, sweeter, fuller flavored, luscious corn popped by National Peerless machines. The National Peerless Popcorn Machine is standard theatre equipment — and should be in your theatre. Theatre locations are "the best in town" the year around for popcorn. The investment is small, the profits are large and sure. Frequently National Peerless machines have paid for themselves in thirty days. Cash in on this extra profit now. We will gladly furnish you a complete catalog showing the entire National Peerless line of fifteen models. "National Peerless is the best feature I have ever played. I have popped and sold more than three-quarter million bags of National Peerless Popcorn. This equipment has made me nearly as much cash profit as the theatre itself." (Signed) Park Robuck, Mgr., Ideal Theatre CONVENIENT TERMS- MAIL COUPON OR WRITE FOR NEW 32 PAGE CATALOG Distributed by National Theatre Supply Company Write your nearest branch Manufactured by National Sales & Manufacturing Co. 627 Keo Way Des Moines, la. Send National Peerless Popper Catalog ti Name , Address NATIONAL THEATRE SUPPLY COMPANY 1294 M o t i o 11 Picture News iJw^Aw Iti-Pre-Set Switch board a Westinghouse Achievement NOW— more than ever, modern theater design demands adequate switching facilities for changing the multi- plicity of lighting effects quickly and with absolute accuracy. The development, by Westinghouse, of the multi-pre-set theater switchboard definitely solved this problem. The design of this board is such that changes in lighting effects can be accurately set up in advance. After once being set, rapid changes can be made from one scene to another simply by the operation of a single switch for each change. Wherever lighting effects are to be set in advance, such as in theaters, lodges, schools, auditoriums, etc., Westing- NATIONAL THEATRE SUPPLY COMPANY April 2 0 , 19 29 1295 PRODUCTS OF NATIONAL SERVICE ^Westinghouse Meter Generator IT is sound business judgment for every theater manager to secure the best projection possible. It forms an indispensable part in the entertainment value of pictures and is an added appeal for patronage. Good projection depends upon a reliable source of direct current-in other words, the power behind the arcs must be steady. Westinghouse motion picture generators deliver a constant flow of power— assuring a clear, steady light on the screen. Ample capacity per- mits changeovers without interrupt- ing the run of the picture. Westinghouse Motor - Generator Equipment is supplied complete with all necessary accessories, including starters, control panels and ballast rheostats. ^National ^theatre ' Supply XSompati) W~ Offices in all - I I principal t'ities S Theater Equipment JB T 30453 NATIONAL THEATRE SUPPLY COMPANY 1296 Motion P i c t u r e N ews PRODUCTS OP NATIONAL SERVICE Throughout the World VITROHM DIMMERS for the Accurate Control of Lighting WHEREVER the complete and accu- rate control of lighting is a para- mount consideration, Ward Leonard Vitrohm (vitreous enamelled) Dimmers are specified. The World's Fair at Barcelona this year presents an outdoor lighting spectacle never before equalled. "Vitrohm" was, of course, specified for two huge banks, controlling the entire lighting effects. THE small order receives the same careful attention and service as the largest. Our engineering department is always ready to co-operate in the solu- tion of individual lighting control prob- lems. Write today. Full information on Vitrohm Dimmers to meet your require- ments will be sent at once, without charge or obligation. WARD LEONARD ELECTRIC COMPANY 31 SOUTH STREET, MOUNT VERNON, N. Y. NATIONAL THEATRE SUPPLY COMPANY April 20, 1929 1297 fl PRODUCTS OP NATIONAL SERVICE 'I 'The Super Reflector Arc Lamp" Out-Perform Out- Value Out-Last and Out-Sell (2 to 1) All Other Low Amperage Reflector Arc Lamps EERLESS Reflector Arc Lamps are the most conservatively priced reflector lamps obtainable. Their actual performance record, me- chanical superiority and dollar for dollar value make any other lamp extremely expensive. Service, after you have purchased, is assured you, and this regardless of where you are located, for Peerless Reflector Arc Lamps are sold and serviced from over forty-three (43) principal cities in the United States. Remember this. — There are more Peerless Reflector Arc Lamps in use than the combined total of all others put together; they are standard factory equip- ment on Simplex projectors; they are sold by the greatest sales organization in the country; they are made by the largest manufacturer of reflector arc lamps in the world and outsell all others two to one, and by these qualifications can never become an "orphan" on your hands. We ask you then — WHY HAVE LESS? DISTRIBUTED BY THE NATIONAL THEATRE SUPPLY COMPANY EXHIBITORS, ATTENTION! Write today for our New Catalog and information on our Special Offer. The J. E. Mc Auley Manufacturing Co. Chicago, Illinois V 552-554 W. Adams Street — Manufacturers — Hi NATIONAL THEATRE SUPPLY COMPANY 1298 Motion Picture News PRODUCTS OF NATIONAL SERVICE Good Light Gives Y our y^L Jolson, Eddie Cantor and other headliners, win their audience by being a part of it. Their personality fairly radiates throughout the theatre. Light will help you win your audience. Proper light enables actors to appear at their best. Light will also place your audience in a retentive mood. For light, just as music, can either soothe or stimulate. Ablaze of light in front of your theatre draws the crowds. Light inside your theatre brings them back. But it is colored light that gets the greatest applause. Colored light attracts people wherever it is used and the more Miracle of 1879 ~TL m Eloctric NATIONAL THEATRE SUPPLY COMPANY PRODUCTS OF N A 12<><> SBUVICB Tkeatre PERSONALITY! colorful it is the greater is its power to attract and hold attention. It is easy for you to create pleasing color effects by using the new small Mazda lamps illustrated above. Their size permits close socket spacing and their great variety of colors enables you to obtain any effect that you may desire. A combination of these small National Mazda lamps and the pearl gray inside-frosted National Mazda lamps will give you a lighting system that will harmonize with any setting. National Lamp AYorks specialists will gladly co-operate with the National Theatre Supply Company to help you get the lighting that will attract the crowds — and hold them. National Lamp Works of General Electric Co., Cleveland, Ohio. XT The Miracle of 1929 H NATIONAL THEATRE SUPPLY COMPANY 1300 .1 / o t i o n P ic t it r c A c w s PRODUCTS OF NATIONAL SERVICE The ALL STEEi A VALt-EN PRODUCT Let your picture provide ALL the sound effects Noise in the theatre has always been a source of distraction. Today, with "talkies", it is far worse; it spoils the show for someone each time it occurs. V ALLEN NOISELESS CURTAIN CONTROL EQUIPMENT is Silent, Sure, and Safe, -really guar- anteed. Every Stage is better qual- ified for finer entertainment when it is Vallen Equipped! Write for complete detailed information Vallen Electrical Company, Inc. Akron, Ohio, U. S. A. Ill Hoffmann & Soons RHEOSTATS RHEOSTATS Twenty-five of these rheostats were installed in Roxy Theatre 60, 180 Amps., 3 point R. C. type-3 Hoffmann & Soons Perfection Rheostats have proved themselves without peer, and are used 100 per cent on Loew's Circuit for years. Perfection Rheostats are installed as standard equipment by Roxy Theatre — New York City Paramount Theatre — New York City — Brooklyn, N. Y. Rialto Theatre — New York City Rivoli Theatre — New York City Loew's State Theatre — New York City Loew's State Theatre — Newark, N. J. Loew's Texas — Houston, Tex. Loew's 86th St. — 86th St., Brooklyn Astor Theatre — New York City Proctor's 86th St. — New York City Cohan Theatre — New York City PuDlix Theatre — Buffalo, N. Y. New Capitol — Binghamton, N. Y. Keith's Theatre ■ — Philadelphia Carman Theatre ■ — Philadelphia Proctor's Theatre — New Rochelle, N. Y. Proctor's Theatre — White Plains, N. Y. Fox's Washington — Washington, D. C. — St. Louis, Mo. — Detroit, Mich. — Brooklyn, N. Y. Keith's Circuit M. & S. Circuit Loew's Circuit What Price Glory— Road Shows Oriental Theatre, Detroit, Mich. Big Parade — Road Shows Beau Geste — Road Shows King of Kings — Road Shows Simplex Division, International Projector Corp. Vitaphone Companies Eastman Kodak Company U. S. Navy, and others SOLD BY ALL BRANCHES NATIONAL THEATRE SUPPLY CO. HOFFMANN & SOONS MFG. DIVISION 387 First Ave. New York City Contracting Electrical Engineers Moving Picture Theatre Electrical Specialists NATIONAL THEATRE SUPPLY COM PAN Y April 20, 19 29 1301 P RO DUCTS OF NAT 1 O NAL SERVICE Brenkert F'7 Master Brenograph S Vivid, brilliant colors, — with the life, the dramatic effects, which light imparts! Wonders in effects never made possible before. The Master Brenograph opens up en- tirely new possibilities for embel- lishment of your programs. All at a cost so small it will amaze you — so small that you can't be without it,— for it keeps your theatre at the head of the march of progress. Theatre owners and managers: Write today for descriptive folder on the New Brenkert Master Bren- ograph. In writing please state if you are owner, manager or opera- tor. mm Brenkert Light Projection Go. St. Aubin at East Grand Blvd. Detroit, Mich. Scene effects can be obtained from Effect Scene Bureau, 2010 Washington Boulevard Bldg.t Detroit. Write for New Illustrated Catalog NATIONAL THEATRE SUPPLY COMPANY 1302 Motion Picture A" c w s PRODUCTS OF NATIONAL SERVICE Ask the Operator — about CINEPHOR PROJECTION LENSES He knows the value of high grade lens equipment. Thousands are spent in talent and equipment to produce the best photography and all the beauty of the film may easily be marred by indifferent projection. Critical definition, a flat field, bril- liant illumination and maximum black and white contrast — these are char- acteristics of the CINEPHOR lens. The pictures are the theatre's stock in trade. Are they the best? ASK THE OPERATOR Bausch & Lomb Optical Co. 653 St. Paul St. Rochester, N. Y. BALLUNA LAMPS The original lamps with counter- balanced, ball bearing pedestal — rear operated effects — 100-150 am- pere burners — interchangeable lenses — long distance hoods and other features built to meet any condition by those with practical experience in the industry. Mestrum's combination lamphouse carriage and pedestal brace for Simplex projectors insures perfect rigidity and eliminates all vibration. Can be used with old-style, 3-point base or with new-style, 5-point base, especially with Movietone and Vitaphone. Installed quickly without machine work. SIMPLEX ANGLE ADJUSTING DEVICE A necessity for vaudeville and motion picture theatres — Per- mits quick raising or lowering of machine to alter position of picture at screen — Readily attached to any Simplex without cutting or drilling — Cannot slip. DESIGNED AND MANUFACTURED BY HENRY ME STRUM 817 SIXTH AVE. ESTABLISHED 1865 NEW YORK NATIONAL T eg TRE SUPPLY COMPANY April 20, 19 29 1303 mi PRODUCTS OF NATIONAL SERVICE Motiograph D e L u x e Model "H" equipped with Movietone - Vita- phone Sound Unit. Motiograph D e L u x e Model "H" equipped with Cinephone Sound Unit. Motiograph D e L u x e Model "H" equipped with Dramaphone Sound Unit. BETTER FOR ANY SOUND SYSTEM Motiograph D e L u x e Model "H" equipped with DeForest's Phono Film Sound Unit. Motiograph D e L u x e Model "H" equipped with Movie-Phone Sound Unit. THE MOTIOG MODELHWITH THE NEW CYLINDRICAL SHUTTER 6X% HEAT ON THE FILIM THE ENTERPRISE OPTICAE MFG. GO,, 564 w. Randolph st., Chicago, ill. 1304 .1/ c / i o n P i c t it r e N e w s PRODUCTS OF NATIONAL SERVICE OF COURSE YOU WANT THE BEST When in need of supplies for your Stage, please bear in mind that CLANCY'S THEATRICAL HARDWARE is not only the Most Highly Approved on the market, but is also furnished at the Cheapest Price consistent with Highest Quality and Enduring Service. BEST QUALITY AT ATTRACTIVE PRICES New goods are constantly being added to our lists, as it is our desire and purpose to show the greatest variety possible — in fact, be prepared to meet all demands. While we shall always maintain the excellent Quality of our goods, Attractive Prices will ever be the rule. Complete Catalog Sent Upon Request J. R. CLANCY, Inc., SYRACUSE, N. Y., U. S. A. OPERATE TWO PROJECTORS WITH ONE RECTIFIER Features 25 amps at each arc dur- ing change-over 30 to 40 amps for Spot- light Nothing to wear out Accessible Durable Small installation Cost Can be used on any A. C. Supply Low cost of operation No moving parts Advantages Less Initial Cost Saving of Current High efficiency 80-86% No special Booth required Readily accessible Lower Maintenance Cost No Special Wiring Required Fireproof Shockproof. No live parts exposed Noiseless No Oiling Easy to Operate Type M. P. 25-25 Your supply house can tell you all about this Rectifier FOREST ELECTRIC CORPORATION New and Wilsey Street Newark, N. J., U. S. A. NATIONAL THEATRE SUPPLY COMPANY in April 20, 19 29 1305 OF NATIONAL SERVICE YOU AFFORD TO BE WITHOUT Sound Accompaniment! When &6rimmk/^ Offers— Complete record library of 500 records 500 selections and complete cueing ser- vice on all feature pictures. Records and Cue Sheets as low as $ % J50 pet* weeh Same selection on both sides of each record insures long wear.— Special Hurries— Sound Effects — Furiosos— Mysteriosos, etc., etc. An appropriate record for every sort of motion picture scene. A cue sheet for all feature pictures — regardless of release date. Distributed through National Theatre Sup- ply Co. and all N. T. S. Co. Branches, or write direct for detailed information. Cabinet Capacity, 800 records S35.00 PANATROPES RADIO RECORDS PANATROPE-RADIOS Cue Box $10.00 Furnished with Library gratis ID THE BRUNSWICK-BALKE-COLLENDER GO. - Chicago - New York - Toronto Branches in All Principal Cities toJil.JiM^«jg,Jl.J>M«ll.l.l^«.lAl^JL^fll 1306 Motion P i c t u r c .V c tc s PRODUCTS OF NATIONAL SERVICE MOON PROJECTION ACCESSORIES Are Standard Equipment in AH Studios, Laboratories, Theatres and Film Celebrities Homes Everywhere Moon Automatic Re- 2. wind $60. Moon Speed Indicator 4. $37.50-$50. Moon Oil Retainers 6. $1.00. Moon Film Measuring Machine $35. Moon Film Splicer $35. Moon Magazine Light $5.00. JUST A FEW WHO ENDORSE AND USE MOON PRODUCTS STUDIOS PICK FORD-FAIRBANKS OHAS. CHAPLIN HAROLD LLOYD HAL E. ROACH PARAMOUNT METRO-GOLDWYN-MAYER FIRST NATIONAL MACK SENNETT R. K. O. WARNER BROTHERS DE MILLE FOX STUDIO EDUCATIONAL CHRISTIE FILM CELEBRITIES HAROLD LLOYD LOUIS B. MAYER DOUGLAS FAIRBANKS CHARLES CHAPLIN NORMA TALMADGE MACK SENNETT FRED NIBLO MARION DAVIE S and a hundred other famous people you know. I'OX-WKST COAST TRES, Inc. SID GRAUMAN METROPOLITAN MILLION DOLLAR LOEW'S STATE CRITERION RIALTO EXHIBITORS THEA- BOULEVARD FIGUEROA LOEW'S WARFIELD, S. F. FAR WEST THEATRES, Inc. TOWER CARTHAY CIRCLE AND OTHERS too numerous to mention LABORATORIES ROY DAVIDGE LABORATORY CONSOLIDATED FILM TECHNICOLOR LABORATORY ROTH ACKER- A LLER PARAMOUNT MOON iTd! c at o SC 0 M P A N Y BEVERLY HILLS CALIFORNIA tVve c^?etS \ald et ate ovet Cat? , UestbeUfeof 0zitedoub\es^enuodet lbe carpets^ frc^aod I d fnteed to It onte^eSt- Carpet Cu ^ rU^^0^C<;teet,cWlCaB0 NATIONAL THEATRE SUPPLY COMPANY April 20, 1929 1307 Halkor Sounill%creen Selected for Iroddna? Premier of Noak^i Arl4 at tke Winter Garden a screen measuring 27 x 33 Walker Soundscreens give the most efficient sound transmission obtainable and without sacrifice of definition or light Sold Exclusively Thru the National Theatre Supply Company ***w-.] Walker Screen Company 85*35th Street Brooklyn, N. Y. NATIONAL THEATRE SUPPLY COMPANY 1308 Motion Picture News PRODUCTS OF NATIONAL SERVICE Perlit, 1 SMOKING ROOM Style N-2 A standard style directional Perlite Sign of conservative and dignified design. Finished in bronze with black opal glass. CASHIER Style P-G 1 A simple and attractive Perlite design in a natural bronze finish frame. Can be furnished with or without top ornament. DIRECTIONAL SIGNS For EVERY THEATRE The selection and installation of correct direc- tional signs for your theatre makes a vital con- tribution to the attractiveness of your house and the convenience of your patrons. Perlite Signs are distinctive in design and through a wide range of styles adapt themselves to the decorative scheme of any theatre. They are illuminated by means of a standard bulb and through a specially sturdy construction, give years of attractive service. Perlite Directional Signs are thoroughly recommended and are distributed through the National Theatre Sup- ply Company. Orders for any standard inscrip- tion or for special designs and inscriptions may be placed at any National Branch. WILLEY SIGN COMPANY 1559 CHURCH STREET DETROIT, MICH. Style L-W 1 A popular Perlite design including top, side and bottom ornaments and finished in any inscription or color. Style N-l Another Perlite leader, distinctive for its attractive simplicity. A bronze finished sign, furnished with or without top ornament. ^THEATRE OWNERS who want real cleaning with a big saving in the cost of that important service, will read ivith interest the accompanying letter from Mr. Howard E. White, who buys for over two hundred Pacific Coast and inland theatres. Oar files contain many letters from en- thusiastic theatre owners. W rite us today for complete information. THE NATIONAL SUPER SERVICE GO. 815 Lafayette St. Toledo, Ohio West Coast Service Corporation One of The William Fox Organizations Los Angeles, California January 9, 1929. National Super Service Company, Toledo, Ohio. After considerable experimenting and several years of experience with vacuum cleaners, we came to the con- clusion that the Standard Super Service machine was the proper model of vacuum cleaner for use in our theatres. In the short time since we decided so, we have purchased about ten machines, and there is a possibility of this quantity being increased many times during the coming year * * * * In addition to our own circuit, we co-operate with other operating companies on the Coast, who are constantly in- quiring as to what we think most practical for use in thea- tres, and when we are satisfied with the results of our ex- perimenting and can see usefulness in articles, it behooves us to recommend them. Yours very truly, (Signed) HOWARD E. WHITE, Purchasing and Maintenance Dept. Ill NATIONAL THEATRE SUPPLY COMPANY April 20, 1929 PRODUCTS OF NATION A L SB R VICE 1309 III KNOWN WHEREVER PICTURES ARE SHOWN VAIL ABLE in al! styles and sizes. Warranted to meet every operating condition any time, any- where, any place. Year after year, BIO carbons have maintained their position of preeminence among all projection carbons— and have amassed an ever-grow- ing army of satisfied users. Today, more than ever BIO is recognized as the superior carbon required for perfect projection with talking pictures. Always specify BIO. M. a FELDER SALES CO., Inc. DISTRIBUTORS 1560 Broadway New York, N. Y. NATIONAL THEATRE SUPPLY COMPANY 1310 M otion P i c t it r c N e w s PRODUCTS OF NATIONAL SERVICE L obby displays sell the show Good lobby displays are the showman's most effective and least expensive means of selling his next feature. From one-sheet frames to elaborate displays of period de- sign, Menger, Ring & Weinstein Lobby Frames are outstanding for their attractive- ness and excellence of workmanship. There is a Menger, Ring & Weinstein lobby frame for every theatre. MENGER RING and WEINSTEIN, Inc. 306 West 42nd St. New York, N. Y. Represented throughout the United States by National Theatre Supply Co. Theatre Fans Distributed by National Theatre Supply Co. Noiseless — Efficient A compact, highly efficient unit — backed by American Blower's 48 years' experience in the manufacture of ventilating equipment. Operates noiselessly and delivers more air per revolution than any other fan of the same size in existence. AMERICAN BLOWER CORPORATION Detroit, Michigan CANADIAN SIROCCO CO., LIMITED Windsor, Ontario Branch Offices in Principal Cities American Rlower <$iSjy££2- VENTILATING, HEATING, AIR CONDITIONING. DRYING, MECHANICAL DRAFT ♦ ^M^Manu£acturer& of all Types of A>r -Handlmg^^^^ Equipment Since 1681 The Hulett Adjustable REEL ALARM Has a record of over 10 years of depend- able and unfailing service on thousands of projectors throughout the world. Indispensable to Sound Equipment. If you are not using this device on your projectors, send for literature. Price $5.00 Each Standard Factory Equipment on Motiograph and Superior Projectors. E. W. HULETT MFG. CO., 1772 Wilson Ave., Chicago, 111. Distributed by National Theatre Supply Company Hli NATIONAL THEATRE SUPPLY COMPANY PRODUCTS OF NATIONAL SERVICE NEW DE$IGN§ IN ORCHESTRA EQUIPMENT Open Type No. 1 LIBERTY Music Stands are more than the last word in modern construction. . . Their lighting equipment, the critical point in music stand design, is the result of extensive re- search and improvement. Liberty Music Stands, in all models, give absolute control of illumin- ation. No beams reflect through the audience, no glare obstructs the musician's vision, yet the whole €lesk is evenly illuminated from top to bottom and from side to side. The construction of Liberty Music Stands is based on a consideration both of con- venience to the musician and interest in the orchestra on the part of the audience. The design eliminates needless obstruction of vision between musician and conductor and audience and the orchestra personnel. Among the new designs in orchestra equipment now offered by the Liberty Music Stand Co. are models for every sized orchestra pit with a range of price that places the finest music stands within the easv reach of everv exhibitor. Closed Resonant Type No. 20 These three popular styles of Liberty Music Stands are representative of the tvide range in designs open to the selec- tion of exhibitor. Write for full in- formation to your nearest Natiotial Branch. LIBERTY MUSIC STAND CO. 1960 E. 116th Street CLEVELAND, OHIO Semi-closed Type No. 17 NATIONAL " LY COM 1312 Motion P i c t u r e N e w s HI PRODUCTS OF NATIONAL SERVICE II HORTON DRIVING MECHANISM for POWER'S PROJECTORS A SPEED FOR EVERY NEED Every shade of speed required by the operator is easily and instantly obtained by merely moving a conveniently placed control lever. Costs much less, gives wider speed range and lasts infinitely longer than variable speed motors. INSTALLATION SIMPLE The Horton device occupies same space and fastens into place with same screws used to fasten standard motor connection. HORTON VARIABLE SPEED PULLEY A Speed for Every Need FOR VENTILATING FANS Give your patrons the Healthful Comfort of EVERYDAY PERFECT VENTILATION TROPIC TO ARCTIC TEMPERATURE HORTON MANUFACTURING CO. MINNEAPOLIS, MINN. IMPROVED FOR SOUND! The Gold-E 'Framing Light Shield now features a new waffle-type cooling plate that dissipates heat and pre- vents film buckling and tension gate warping. The Gold-E Framing Light Shield saves the projectionist's eyesight, provides a perfect light source for framing, and now incorporates a new bottom plate that prevents the escape of light that otherwise is spilled downward. GOLD-E FRAMING LIGHT SHIELD Order from Your Nearest National Branch GOLD-E MFG. CO. 2013 Le Moyne St. CHICAGO, ILL. SLIDES for Advertising and Announcements, Songs and Choruses, both old and new, Novelties for the Organist, and Special Slides to your order. QUALITY SLIDE CO 6 EAST LAKE ST., CHICAGO Two Phones Randolph 3729 and State 5698 We also make Transparencies and Film Trailers DRESS UP FOR SPRINQ with ZAPON Lacquer A few cans of Zapou will dress your auditorium or lobby up for bigger Spring patronage ... A highly effective and most eco- nomical means of redecorating. Easily Applied No Offensive Odor The Zapon Company, Stamford, Conn. Vital to Success yet low in cost Is there anything more vital to the success of any mov- ing picture theatre than the quality of the light used to project the pictures on the screen? National Projector Carbons have successfully met the demand for a brilliant, steady and powerful light for projection since the beginning of the industry. Their leadership in quality and performance is a result of continuous technical research of the highest order plus fifty-three years experience in carbon manufacture. National Projector Carbons are one of the smallest items in your daily expense yet they are one of the most important factors in the successful operation of your theatre. That's why we sell them. ^National ^theatre Supply Company - ^Offices in all ^Principal Cities NATIONAL THEATRE SUPPLY COMPANY 1314 .1/ o t i o n Pici h r c N e iv s PRODUCTS OF NATIONAL SERVICE THE IDEAL ELECTRIC HEATER FOR THEATRE USE The Anderson-Pitt Focalipse Heater is a new arrival in the field of modern electrical appliances for theatre use. Entirely new principles of construction have made it an outstanding contribution to the electrical field. Its heat, instead of being localized and confined to a small spot, radiates over an evenly distributed and surprisingly large area. Two people seated side by side six feet from the Focalipse will be comfortably warm and the heat is uniformly distributed. The Anderson- Pitt Focalipse Heater is the ideal heater for use in ticket booth, projection room and dressing rooms, in fact in any space, large or small, where persons can be in the path of its heat 4 rays. The Anderson' Pitt Fo' calipse Heater is distrib' uted through the theatre field through the 30 Na~ tional Branches. Ask for full particulars and prices at your nearest branch. THE ANDERSON -PITT CORPORATION 209-211 GOODRICH PLACE, KANSAS CITY, MISSOURI III A MACHINED SOUND FILM REEL ALL PARTS RUNS TRUE and Replacable Balanced The Best Is the Most Profitable SAFEGUARD your Performance NATIONAL PRODUCTS GIVE SERVICE NATIONAL THEATER SUPPLY CO. Universal Film Splicing Machine MODEL No. 3 Pat. March 22:22 First-Class Results on New or Old Films Permanent Gauge No Adjusting FOR THEATRES, EXCHANGES LABORATORIES, SCHOOLS Price $6.00 GENERAL MACHINE CO., INC. 816-826 East 140th St, NEW YORK, N. Y. www> RadiOAW-Mat 2 i O- r TALK from your screen uu WITH your quickly tat a. to I TYPEWRITTEN MESSAGES. WHITE. AMBER or GREEN. U) o . Accept no substitute. L • is the Stationery of the Screen THE ORIGINAL PATENTED OLDEST AND BEST Demand Radio-Mats The International Slide Sold by all NATIONAL THEATRE SUPPLY STORES Radio-Mat Slide Co., IntL, Mfrs -167 W. 48th St., New York, N. Y. NATIONAL THEATRE SUPPLY COMPANY 1 April 2 0 , 19 2 9 1315 PRODUCTS OP NATIONAL SERVlCJr if FOR BETTER PROJECTION FROM coast to coast, Essannay products stand for better projection. These booth accessories are designed and manufactured by projec- tion experts who are actively familiar with the requirements of the modern booth. Their actual contribution to better pictures — their con- venience with the projectionist — are not restricted to the larger house. The installation of Essannay booth necessities is within the ready reach of every exhibitor. Strong Changeover Device The DeLuxe Strong Change-Over in every way fulfills the demands of present day pre- sentation for a quick and positive and un- noticeable change-over system in the pro- jection room. It brings continuous, unin- terrupted projection. Thousands of these systems are now in use in leading theatres throughout the country and are regarded as the only change-over device that success- fully meets modern projection demands. Strong Film Speed Indicator The Strong Film Speed Indicator has been perfected in answer to the need for a reliable ! device of this kind with a "sound" film. It records both the number of film feet per minute and the minutes consumed per thousand feet of film. Readings are guaranteed accurate. Dial in clear numer- als, read at a glance from any ang-le. AUTOMATIC SWITCH TERMINAL ' BLOCK 2 HEAVY DUTY COILS $20.00 EACH COMPLETE ESSANNAY ELECTRIC MANUFACTURING COMPANY MAYWOOD ILLINOIS NATIONAL THEATRE SUPPLY COMPANY 1316 Motion Picture AT ews mi PRODUCTS OF NATIONAL SERVICE Sound Picture* Are uppermost in every exhibitor's mind to- day — In keeping with the modern trend SILVERSHEE1 Now manufactures all types of sound screens AMERICAN SlLVERSHEEl COMPANY Saint Louis, U. S. A. Write direct or to the nearest branch of the National Theatre Supply Co. for details and prices Hi □asanas RFECT | HITS! Quality Projection is more vital today than ever before. That is why Richardson's 5th Edition Handbook of Projection is an absolute essential. The projectionist who is master of his art is in demand and makes real money. Put yourself in this class with Richardson's 1100 page, fully illustrated Handbook — a gold mine of information. Price $6.00 (If mailed add twenty cents for postage) At All National Theatre Supply Company Stores Patronage is the life blood of every theatre. Your success as a showman depends upon it. Here is a book that goes right to the heart of your greatest problem — "how to get 'em In." Barry and Sargent, two of the keenest men in theatre management and exploitation in the country tell you how in Building Theatre Patronage. Price $5.00 (If mailed add twenty cents for postage) Chalmerj Publishing Company 516-5™ Ave N.Y.City BUILDING THEATRE THE NEW IMPROVED GLOBE STEEL REEL For Use With Sound and Talking Films Capacity 2200 Ft. 14V2 Inch Diameter Designed to meet the demand for a reel especially adapted to the new and thicker "sound" film. Holds 2200 feet of film, is 14} i" in diam- eter and has the added feature of rounded edges. A quality reel throughout. Write for prices on Type No. HS-1522. THE GLOBE MACHINE & STAMPING CO. 1200-50 W. 76th St., Cleveland, Ohio The edges of the new GLOBE Reel are turned back and flattened. This smooth This smooth, J rounded construe- ]j— tion eliminates [ danger of cutting or tearing film caused by touching the edges when winding. Motion Picture News is the Leader in Equipment Advertising NATIONAL THEATRE April 20, 19 29 1317 PIVODUC T S« , OF; N i \T I O N AL SERVICE M| . _ _ I !_J^BlJg*iggBHB5£ZlL." -,-=-^-=81 "BEST" PROJECTION DEVICES GIVE BETTER RESULTS! These Products FIRE SHUTTER MAZDA ADAPTER NEGATIVE ADAPTER BESTERIOPTIGON BEST BABY SPOTLITE HEAT SHIELD ( for Simplex) are carried at every National Branch BEST DEVICES COMPANY CLEVELAND OHIO for — Bill Posting ARTHUR S. HOYT COMPANY 90 Wesr Broadway, New York City GRISWOLD FILM SPLICER The Best Little Splicer on the Market mtmm^. SIMPLE INEXPENSIVE ACCURATE E x t e nsively used in Labor- a t o r i e s, Ex- changes and Theatres. National Theatre Supply Company, Agents 8:15 P. M. ^Sunday The busiest moment of your busiest day! A yelp for help from the front — that dratted ticket chop- per is out of whack again. Only with much sweating and swearing is it coaxed into action, to function more or less efficiently — UNTIL THE NEXT TIME!! When will you stop fooling around with a cheap chopper that sprains the arm of your doorman, when it isn't as dead as yesterday's screen star? You can insure yourself against ( 1 ) clogging and jamming of tickets, and (2) slipshod mutilation. What you need is the NEWMAN STEEL- CLAD TICKET PERFORATOR— guaran- teed 100% efficient — in a choice of mahogany or verde green, at only $85.00. Write for descriptive folder. Railings Brass and bronze railings and velour-covered ropes, are among our specialties. You should be especially inter- ested in our new hand-ham- mered brass railings. Frames Kalamein and hollow bronze lobby frames in your choice of a score of NEW designs. Also Ave feature marquise, door hardware, signs, easels, wickets, ticket offices and speaking tubes. The Newman Mfg, Co. Norwood Station, Cincinnati Newman Fixtures are Distributed by National Theatre Supply Co. PRODUCTS OF NATIONAL SERVICE /I I - II PRODUCTS Blocs, Crystals, Blockettes teriinH'l VGRA.NT PLEASANT EFFECTIVE Distributed by the National Theatre Supply Co., HUNTINGTON La boratories , / n cor porated HUNTINGTON, INDIANA Supreme the world over for more than a half century TRADEMARK HCOISTERtO Thf standard by which all GELATINE is measured Order Transflex from Yc jr Nearest NATIONAL THEATRE SUPPLY STORE Color camples and quotations to d alers upon request CENTRAL IMPORT COMPANY 1656 So. Central Park Avenue CHICAGO, ILL. Sole distributors for the United States and Canada Changeable Theatre Price Bulletins SCALE OF PRICES ADULTS 50$ CHILDREN 25? UNDER IS YEARS Dataloid double wing letters and figures are used. We manufacture many sizes and styles. Write for more information. We also manufac- ture a complete line of Edgelite and Opal and Bronze Electric Indicator and admission signs. DAVENPORT-TAYLOR MFG. CO. 412 ORLEANS ST., CHICAGO, ILL. onotlier feature for motion picture mm ew% readers This advertising section published exclusively in Motion Picture News will be found of great value and interest to the 11,000 News readers. Today, as never before, equipment advertising is of foremost service to theatre owners in their constant effort to maintain their theatres abreast of the times. Motion Picture News is constantly serving its read- ers through featuring equipment each month in "The Showman" and semi-annually in "Theatre Building and Equipment Buyers Guide". The entire motion picture industry looks to Motion Picture News as the leading equipment paper. NATIONAL THEATRE SUPPLY COMPANY April 20, 19 2 9 1319 PRODUCTS OF NATIONAL SERVICE Just a reminder DUPLEX Measuring Machines Splicing Blocks Flange or Reel Rewinders and Dummies Will SERVE YOU BEST AND LAST LONGEST Obtainable at any office National Theatre Supply Company WERNER'S FILM COMPOUND and FILM LUBRICATOR MACHINE LENGTHEN FILM LIFE! An ideal means of preventing removal of emulsion from green films. Relieves wear on projector parts, eliminates a difficult projection problem and increases film life. No exchange, studio or theatre should be without a Werner Film Lubricator and Werner Film Compound. Price of Machine $16.50 Lubricating Compound Sticks — $7.50 per 100 Wax made especially for sound film WERNER MFG. CO. 4630 SEIBERT RD. ST. LOUIS, MISSOURI *SELSI* Heat Resisting Condensing Lenses Sussfeld, Lorsch & Schimmel Sole Wholesale Dis- tributors for the U. S. A. and Canada 153 West 23d St. New York THE BOOK THAT HAS BROKEN ALL SELLING RECORDS MOTION PICTURE PROJECTION By JAMES R. CAMERON With an Introduction by S. L. ROTHAFEL (Roxy) OVER 17,000 COP- IES SOLD SINCE MARCH, 1928 THE RE MUST BE A REASON 1280 Pages 500 Illustrations PRICE SIX DOLLARS Used throughout the industry as— "THE STANDARD AUTHORITY" rOki : Mm; Motion Picture News "In comparison with all other works on the market this book stands in a class by itself. The price is not a criterion of its worth.'* Society of Motion Picture Engineers, Progress Committee "A notable publication — Motion Pictuie Projection by Cameron is extremely complete, covering all phases of motion picture engineering.*' Smithsonian Institute, Washington, D. C. "VVe greatly appreciate what you have done to make the subject better understood." Bureau of Economics, Dept. of Pub'ic Instruction, Washington, D. C. "By far the most complete manual we know of. The most complete work of its kind." JUST PUBLISHED MOTION PICTURES WITH SOUND By JAMES R. CAMERON With an Introduction by WILLIAM FOX (Pres. Pox Eilm Corp.) Complete information on the making and showing of Sound Pictures and Sound Picture Equipment. MOVIETONE VITAPH0NE R. C. A.PH0T0PH0NE BRI ST0LPH0NE and all other systems in use today. ''Motion Pictures with Sound'' is a book measuring 7% x 5 inches, contains 400 pages of nothing but ''talk- ing movie" information, it is hound in heavy cloth with gold stampings. PRICE FIVE DOLLARS The most timely publication in the motion picture busi- ness today. SOO«D Both boohs are recommended and sold by all branches of NATIONAL THEATRE SUPPLY COMPANY NATIONAL THEATRE SUPPLY COMPANY Motion Picture News 1320 PI^ODUCTS OF NATIONAL SERVICE The Lens That Gives PERFECT DEFINITION THE Ross F.2.4 was brought to this country from Ross, Limited, Lon- don, in answer to a definite demand on the part of exhibitors for a more perfect projection lens than they had been able to obtain from the domestic market. The unusual depth of focus of the Ross Lens gives an exclusive stereoscopic effect. The picture stands out with a clarity and brilliance unobtainable with any projection lens but the Ross F.2.4 — and its effect is achieved at reduced amperage. Ross projec- tion lenses are free from coma and chromatic aberration. Their quality is uniformly dependable. ROSS F.2.4 PROJECTION LENS ROSS LIMITED, LONDON, ENGLAND NAT I EATR SUPPLY COMPANY April 20, 1929 1321 Motion Box Picture News Weekly Office Check-Up And Showmen's Ad. Tips In Figuring Percentage Rating On Pictures, The Normal Or Average Business Of The Theatre Is Taken As 100% Abie's Irish Rose (Par.) ALBANY, N. Y. — Mark Strand Theatre (2,000), 6 days, 35c-50c, 2 Vita Acts, Fox M'tone News. Weather, fair forepart, rainy last. Rating— 105% BOISE, IDAHO— New Pinney Theatre (1,- 200), 4 days. 15c-25c-35c-50c, "Don't Be Jealous," "Northern Patrol." Rating— 100% AD TIPS— Exploited the fact that 18,000,000 persons had seen and enjoyed the play and that they could not be wrong after five years ■on Broadway. Audience appeal : all classes. — Mark Strand Theatre, Thomas Clark, Manager, Albany, N. Y. Adoration (F.N.) CHATTANOOGA, TENN.— Rialto Theatre (800), 3 days, 25c-35c, "Fighting for Victory" (U.). Rating— 104% AD TIPS— Play up beautiful Billie Dove and Antonio Moreno in romance of love and jeal- ousy. Stress scenes in aristocratic Russia and dives of Paris giving Dove opportunity for full expression of ability. Appeal to adults. — Rialto Theatre, Chattanooga, Tenn. Alias Jimmy Valentine (M-G-M) SPRINGFIELD, OHIO — State Theatre (1,000), 7 days, 10c-15c-30c-50c. 2 M'tone Acts, Fox M'tone News. Weather, warm. Rating— 90% OKLAHOMA CITY, OKLA.— Circle The- atre (1,000), 3 days, 10c-20c-30c. Weather, warm. Rating— 100% SALT LAKE CITY, UTAH— Pantages Theatre (2,500), 7 days, 15c-75c, Vaud. and Fox and M-G-M News. Weather, unsettled. Rating— 98% AD TIPS— Exploited fact of it being Wm. Haines first all-talking picture. Audience ap- peal : particularly adults. — Pantages Theatre, <"irant Pemberton, Mgr., Salt Lake City, Utah. Alibi (U.A.) NEW YORK CITY, N. Y.— Weather, cold and rain, 44th Street Theatre (1,323), 7 days, $l-$2, two shows daily, three Sat. and Sun., first week, played to $16,700 in six days. No previous record on house takings, so that will be taken as a basis of 100% and future business based on it. Rating— 100% Awakening, The (U.A.) CEDAR RAPIDS, IOWA— Capitol The- atre (1,957), 3 days, 10c-50c, "The Studio" Pub- lix Presentation, (Par.) News. Weather, rainy. Rating— 90% Awakening, The — Cont. AD TIPS — Vilma Banky in a romantic love story is the keynote for effective exploitation. Audience appeal : all classes. The story gets both young and old. — Capitol Theatre, Herbert D. Grove, Mgr., Cedar Rapids, Iowa. Behind The German Lines (Par.) WINSTON-SALEM, N. C— Caroline The- atre (2,600), 3 days, 25c-50c-65c, Our Gang Comedy (M-G-M), 4 Vaud. Acts, Fox M'tone News. Weather, fair. Rating— 75% Bellamy Trial, The (M-G-M) TAMPA, FLA. — Tampa Theatre (1,600), 3 days, 25c-50c-60c, Aesop Fable, Talkie Act, Par. News, Organ Concert. Weather, fair and warm. Rating — 75% VANCOUVER, B. C— Capitol Theatre (2,- 400), 6 days, 25c-65c, Presentation, Norman Phillips in "The Revellers," M'tone News, Calv- in Winter and His Capitolians. Weather, un- settled with rain. Rating— 125% AD TIPS — Feature the mystery, the great trial scenes and the fact that the cast is prac- tically "all star." Play up the unique way of the opening, with the news reel snowing the crowds before the court and the principals ar- riving for the trial. This picture offers excep- tional exploitation angles along this line. Good for all classes. — A. N. Roy, Manager, Tampa Theatre, Tampa, Fla. Exploited the talkie and mystery angle and Saturday Evening Post serial, widely read. Who killed Mimi Bellamy? You'll never guess the solution in a thousand years. Audi- ence appeal : all classes. — Capitol Theatre, Lloyd Dearth, Mgr., Vancouver, B. C. Beware Of Bachelors (W.B.) CEDAR RAPIDS, IOWA.— Capitol The- atre (1,957), 3 days, 10c-50c, "Meet the Missus" (Par.), Par. News. Publix Presentation: "Bubbling Over." Weather, fair. Rating — 80% MILWAUKEE, WIS.— Alhambra Theatre (2,000), 5 days, 25c-50c, "The Lumberjack," "Ask Dad," "A Half Holiday," Int'l News. Weather, rainy. Rating— 35% ANN ARBOR, MICH.— Michigan Theatre (2,200), 3 days, 10c-50c, Stage Presentation, "Footloose Fannie" (Christie), Int'l News. Weather, cold, rainy. Rating— 45% AD TIPS— There are lots of opportunities for working out funny quips from the title. Emphasize the farce comedy angle. Audience appeal : is general. — Michigan Theatre, Ann Arbor, Mich. Blindfold ( Fox ) CEDAR RAPIDS, IOWA— Strand Theatre (1,400), 3 days, 10c-35c, Vita. Vaud., Pathe Sound News. Weather, fair. Rating— 90% AD TIPS — Feature the political and crook play angle. Also the star players, Lois Moran and George O'Brien. Audience appeal : mostly for the more mature. — Strand Theatre, Cedar Rapids, Iowa. Bridge Of San Luis Rey, The (M-G-M) HOUSTON, TEX.— Loew's State Theatre (2,700), 7 days, 25c-60c, 5 Acts Vaud., Fox M'tone News. Weather, fair. Rating— 100% AD TIPS— Popularity of the book draws a fine class of patronage which thoroughly ap- preciates the screen treatment. In addition, the cast, though without a "star," is an excellent one. Ernest Torrence and Raquel Torres may be exploited to advantage. Audience appeal: young people and adults, especially those who value good literature. — Loew's State Theatre, Houston, Tex. Broadway Melody, The (M-G-M) NEW YORK CITY, N. Y.— Weather, cold and rain, Astor Theatre (1,120), 7 days, $l-$2, two shows daily, three Sat. and Sun., M-G-M shorts. Tenth week. Rating— 163 1/10% MILWAUKEE, WIS.— Strand Theatre (1,- 297), 14 days, 25c-50c, No Presentation, "Fur- nace Trouble," Fox News. Weather, rainy. Rating— 120% BALTIMORE, MD. — Loew's Valencia The- atre (1,500), 6 days, 35c-50c, M-G-M News, "Nearly Divorced" (M-G-M Talkie Comedy). Second run after doing big business at the Stanley. Weather, clear, hot, then mild with some rain. Rating— 292% ROCHESTER, N. Y.— Piccadilly Theatre (2,259), 7 days, 25c-35c-60c, Twin Organs Novelty, Krazy Kat Comedy (Par.), Selected News. Weather, clear to rainy. Rating— 130% GRAND RAPIDS, MICH.— Majestic The- atre (1,150), 7 days, 35c-50c, Vita. Shorts, Or- chestra, Par. News. Rating— 120% SALT LAKE CITY, UTAH— Paramount- Empress Theatre (1,400), 15c-50c, Par. News and Vita. Acts. Weather, unsettled. Rating— 125% BUFFALO, N. Y— Century Theatre (2,- 900), 60c, 7 days, Fox M'tone News, Par. and M-G-M News, Comedy. Weather, fair and rain. Rating— 155% 1322 Motion Picture N ezvs Broadway Melody — Cont. TULSA, OKL A.— Majestic Theatre (1,200), 14 days, 35c-50c-7Sc-$l, News. Weather, rain. Rating— 125 MEMPHIS, TENN.— Loew's Strand The- atre (1,100), 6 days, 25c-40c, M-G-M Short Acts, M-G-M and Par. News. Weather, rainy. Rating — 115% (second week) LOS ANGELES, CALIF.— Grauman's Chi- nese Theatre (2,023), 75c-$1.00-$1.50, Vaud. Revue. Rating— 185% (10th week) PORTLAND, ORE.— United Artists The- atre (957), 7 days, 25c-60c, Fox News, Metro Acts. Weather, cold, snow and rain. Rating — 115% (second week) ALBANY, N. Y. — Leland Theatre (1,400), 7 days, 25c-35c, Fox M'tone News. Weather, fair forepart, rainy last. Rating — 115% (second week) BOSTON, MASS.— State Theatre (3,700), 7 days, 40c-75c, Presentation, Jack Sidney's Frolickers, Fox News, M'tone. Weather, cold, stormy. Rating— 110% PROVIDENCE, R. I.— Loew's State The- atre (3,500), 7 days, 15c-50c, Fox M'tone News, "Confession" (M-G-M). Weather, fair and rain. Rating — 95% (second week) KANSAS CITY, MO.— Loew's Midland Theatre (4,000), 7days, 25c-65c, Selected News. Weather, cloudy and unsettled. Rating — 135% (second week) NORFOLK, VA.— Granby Theatre (900), 6 days, 25c-35c-50c, M-G-M Act, "Confessions," Granby News, Comedy. Weather, fair and cool. Rating — 65% (account of hold-over week) COLUMBUS, O.— Broad Theatre (3,000), 7 days, 25c-50c, Short Talking Comedy, Fox M'tone News. Weather, rain, cool. Rating — 150% (second week) AD TIPS — Film was exploited as feature held over for second week's run. Stress on ro- mance and pathos of back-stage life and on novelty of first all-talking, all-singing, all- dancing feature was repeated. Film went over well on its own merits, with plenty of talk on the part of the public after one week's per- formance helping. Patrons were advised to at- tend matinees, if possible. Audience appeal : high school age and up, all classes. — Piccadilly Theatre, Herbert Chatkin, Manager, Rochester, N. Y. Exploited by newspaper insertion : "Thanks, Salt Lake!" "Never Such Happy Crowds," "Never Such Tremendous Enthusiasm," "Never Such Spontaneous Praise." All talking, sing- ing and dancing musical comedy-drama sensa- tion. Audience appeal : all types. — Paramount Empress Theatre, D. Edwards, Manager, Salt Lake City, Utah. Play up first musical comedy in the movies also the two good stars with this unusual all- talking singing and dancing picture. — Century Theatre, John Carr, Manager, Buffalo, N. Y. Exploited as first all-talkie, all-singing, all- dancing dramatic sensation. Half-page adver- tising spreads in all newspapers under caption, "It must be GREAT to be held over another week." Bares hearts of those in public eye. Song hits emphasized. Audience appeal, all classes. — Loew's State Theatre, Joseph Bren- nan, Manager, Boston, Mass. The fact that the picture went over so big the first week that it was held over and also the fact that it was playing at $2 at the Astor theatre, New York, was played up in advertis- ing the second week. Audience appeal : all classes and ages. — Loew's Midland Theatre, Walter Maloney, Manager, Kansas City, Mo. Explotiation continued, many musical tie-ups several music store windows. Universal appeal. — J. J. Parker, Manager, United Artists The- atre, Portland, Ore. A new star for Radio Pictures. Bebe. Daniels signs her name to a starring contract for four special productions which she will make under the RKO banner. Her attorney and Charles Sullivan, RKO vice-president at the studio, wit- ness the signing Broadway Melody— Cont. This picture held over for an extra week, having been shown previously at the Norva. Ads feature popular demand for extra week, emphasizing greatest singing, talking and danc- ing picture yet produced. — Granby Theatre, Norfolk, Va. The picture may be advertised as an all talk- ing, singing and dancing feature. The names of the songs used in exploitation are effective ; may be used in local tie-ups. Audience appeal : all classes and all types. Strand Theatre, Wm. E. Mick, Manager, Milwaukee, Wis. It it Broadway — popular numbers such as "Wedding of the Painted Doll," "You Were Meant For Me," and "Broadway Melody" be- ing used by dance orchestra, radio, etc., help. Might be good plan to "plug" these song num- bers week ahead of opening. — Broad Theatre, Columbus, Ohio. Sell them on the all talking, singing and dancing angle, calling attention to the fine music. If you can get them in on the opening the show will sell itself. Audience appeal: all ages, all classes. — Majestic Theatre, Grover Ranck, Manager, Grand Rapids, Mich. Canary Murder Case, The (Par.) JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c-50c, "Wiggle Your Ears" (M-G-M), 2 Acts. Weather, cold and stormy. Rating— 150% NORFOLK, VA.— Norva Theatre (1,800), 6 days, 35c-50c, Vita. Acts, Redmon and Wells; M'tone News ; Comedy, "Habeas Corpus." Weather, fair and cool. Rating— 85% AD TIPS — Feature murder mystery, with emphasis on play taken from Van Dine novel. Philo Vance, the detective, is worth good play. Ads feature "The Canary" shrinking in fear, with question: "Who Killed the Canary?" — Norva Theatre, Norfolk, Va. Exploited great detective story by Van Dine. Featured William Powell, Louise Brooks, James Hall and Jean Arthur. Used telegram display cards and ads. Gave two extra per- formances, one at noon and one at midnight on final day. Advertise it as all-talking sensation. Has appeal for all classes. — Rialto Theatre, Roy Rogan, Manager, Joliet, 111. Public sentiment is sometimes ex- pressed in strange but well chosen places: apropos of some of the ill fated tin pan apparatus that certain outlying theatres installed during the early "sound rush," a dilapidated auto of a popular make had displayed in big letters on its tonneau, "With Sound." Captain Lash (Fox) TACOMA, WASH.— Fox Colonial Theatre (965), 7 days, 25c-35c, Will Rogers "Prowling About France," Francis Lee in "Footloose Fanny," Fox News, Topics of the Day. Weather, disagreeable. Rating — 80% SAN FRANCISCO, CAE— Loew's War- field Theatre (2,671), 7 days, 35c-50c-65c, Fanchon-Marco Idea, "Beauties," "Ladies Man," talking comedy, Fox M'tone News, Eddie Peabody. Weather, unsettled. Rating— 100% AD TIPS — Played up that picture was acted in by Victor McLaglen and that all would en- joy it. Peabody, the comedy and presentation all played-up, as well. Good for all ages and especially adventurers. — Loew's Warfield The- atre, Richard Spier, Manager, San Francisco, Calif. Carnation Kid, The (Par.) CLEVELAND, OHIO— Palace Theatre (3,- 600), 7 days, 35c-75c, Six Acts Vaud., head- liner: Francis White, Fables, Topics of the Day, Pathe Review, Sportlight, Fox Variety, Pathe Sound News, Pathe, Fox, Par. News. Weather, unsettled, cold and rain. Rating— 80% ROCHESTER, N. Y.— Regent Theatre (1,- 510), 7 davs, 25c-35c-50c, Original Hillbillies (Vita.), All Tarts (M-G-M-), Selected News. Weather, fair to rainy. Rating— 78% AD TIPS— Used the fact that this was Doug- las MacLean's first all sound and talking com- edy-drama. Audience appeal : all who like un- derworld mistaken identity tale of thrills. — Palace Theatre, Frank A. Hines, Manager, Cleveland, O. Carnation idea was carried out in tieups with florists, carnation gifts to lady patrons and artificial carnations protruding through the bottonhole of a Douglas MacLean likeness used as a street car hanger. Theatre launched a Rochester Carnation Week in which it tied up with florists in window stunts and screen fea- tures. Ads stressed fact that film is MacLean's first talking picture. Stress laid on comedy ele- ment. Audience appeal : high school age up, all classes. — Regent Theatre, Martin Dryer, Manager, Rochester, N. Y. Children Of The Ritz (F.N.) ALBANY, N. Y.— Proctor's Grand Theatre (1,800), 3 days, 25c-75c, Vaud. Acts. Weather, fair. Rating— 90% BIRMINGHAM, ALA.— Ritz Theatre (1,- 800), 6 days, 25c-35c-60c, RKO Vaud., M'tone News. Weather, fair. Rating— 95% AD TIPS — Called attention that picture an- swers the question of what's wrong with the younger generation. — Proctor's Grand, Joseph Wallace, Manager, Albany, N. Y. Exploited stars as most popular team on screen in first sound picture. Audience appeal : all ages. — Ritz Theatre, Vernon Reaver, Man- ager, Birmingham, Ala. Chinatown Nights (Par.) JACKSONVILLE, FLA.— Florida Theatre (2,300), 3 days, 25c-60c, E. George Wood Stage Show "Cheer Up," Oklahoma Bob Albright & Co., Bird Sisters, Par. News. Weather, fair. Rating— 90% INDIANAPOLIS, IND.— Indiana Theatre (3,000), 7 days, 35c-65c Publix Unit and Stage Band, Pathe News. Weather, fair. Rating— 100% CLEVELAND, OHIO.— State Theatre (3,400), 7 days, 35c-60c, Movie Nights (M- G-M), Publix Unit, "Southern Belles," Par. News. Weather, cold, unsettled, with wind and rain. Rating — 83% April 20, 19 29 Chinatown ISights—Cont. BIRMINGHAM, ALA.— Strand Theatre (850), 6 days, 25c-50c, First Collegian Sound Picture, M'tone News. Weather, fair. Rating— 98% AD TIPS— Emphasized the cast in this pic- ture, and its type as a mystery thrill drama. Audience appeal : to all ages who like thrillers. — State Theatre, Sanford Farkus, Manager, Cleveland, Ohio. Combination of Florence Vidor's beauty, Wallace Beery's first talking picture, and Chinese tong war put this one over great. Ex- ploitation included dressing doorman and ushers in Chinese costumes. — Florida Theatre, Jack- sonville, Fla. Exploited Wallace Beery in sound and "Tong War," basis of story. Star is always good local draw, sound helped business. Audi- ence appeal : adult audiences. — Strand Theatre, C. D. Haug, Manager, Birmingham, Ala. Christina (Fox) NEW YORK CITY, N. Y.— Weather, cold and rain, Gaiety Theatre (808), 7 days, $l-$2, two shows daily, three Sat. and Sun., Fox Movietone shorts. Second week. Rating— 84 1/5% Close Harmony (Par.) BOSTON, MASS.— Olympia and Fenway Theatres (2,500 and 1,500), 7 days, 25c-75c, Mai Hallet and Orchestra, Vita., Fox M'tone News. Weather, cold and stormy. Rating— 100% and 95% DES MOINES, IOWA— Des Moines The- atre (1,600), 25c-50c, "High Low Brow" (Par.). "Toy Shop" (Tiffany), "Suicide Sheik's," Oswald (U.), Fox M'tone News. Weather, changeable. Rating— 110% SAN ANTONIO, TEX— Texas Theatre (3,000), 7 days, 25c-60c, Publix Stage Show "Blue Grass," Orchestra, Vita. Shorts and Par. News. Weather, warm and showers. Rating— 125% HOUSTON, TEX.— Metropolitan Theatre (2,512), 7 days, 25c-60c, Publix Unit, Vic In- sirilo, Houston Boy, M. C, Par. News. Weather, fair. Rating— 120% WICHITA, KAN.— Palace Theatre (1,481), 7 days, 25c-50c, Talking Shorts, Robert Bench- ley in "The Spellbinder," Phil Baker in "Spain," Fox M'tone News. Weather, unsettled. Rating— 100% BIRMINGHAM, ALA.— Alabama Theatre (2,200), 6 days, 25c-35c-60c, Venetian Nights, Spot Show, Par. News. Weather, fair. Rating— 95% DALLAS, TEX.— Melba Theatre (1,800), 7 days, 25c-50c, The Serenaders in "Red Hot Harmony" (Vita.), All Talking Comedy, "Ask Dad" (Educ), M'tone News. Weather, fair. Rating— 85% CHATTANOOGA, TENN.— State Theatre, (925), 6 days. 50c, Vita., Phil Baker and Brox Sisters. Weather, fair. Rating— 112% BUFFALO, N. Y.— Buffalo Theatre (3,100), 7 days, 65c, Vita. Skit, Comedy, Fox M'tone News, Vaud. Rating— 160% MINNEAPOLIS, MINN.— Minnesota The- atre (4,025), 7 days, 4 shows Daily, 30c-40c-75c, Public Unit, Stage Band, Concert Orchestra, Organ Novelty, Fox M'tone News, Shorts. Weather, fair. Rating— «4% AD TIPS— Buddy Rogers and Nancy Car- roll are greatest drawing cards among younger stars and exploit same. Cast is excellent, in- cluding Skeets Gallagher. Cast popular, dia- logue sparkling and melodies tuneful. Audience Close Harmony^-Cont. appeal: all classes, especialy younger set. — Texas Theatre, Al Fourmet, Manager, San Antonio, Texas. Play up Buddy Rogers talking, singing and playing five different instruments. This picture can also be praised for the fact that it is very well synchronized. It has an appeal of 100 per cent. — Lionel Wasson, Manager, Des Moines Theatre, Des Moines, la. Exploited as a Jazz Review, featuring Nancy Carroll and Buddy Rogers. Fea- tured the singing and dancing angle in the land of jazz music. Audience appeal: younger set.— Melba Theatre, Harl A. Wolever, Man- ager, Dallas, Tex. Exploited Buddy Rogers playing a number of instruments, and Nancy Carroll, together with the story of the jazz band leader who made good through failure. Audience appeal : all ages and classes. — H. E. Jameyson, Pub. Di- rector, Palace Theatre, Wichita, Kan. Exploited Nancy Carroll in song and Buddy Rogers in song and playing in the band, plus new type of stage story laid in picture palace. Results good. Audience appeal : all ages. Ala- bama Theatre, C. B. Brenham, Manager, Birm- ingham, Ala. Best selling points, in order of importance, are all-talking, all-singing picture, Buddy Rog- ers. Nancy Carroll, and the excellent stills. (The return of Vic Insirilo as band master after a serious illness ran the percentage up this week). Appeal of picture is general. — Me- tropolitan Theatre, Houston, Tex. Play up versatile Buddy Rogers and Nancy Carroll in singing, dancing and talking feature. Syncopated romance of "red hot" jazz. First all-talking picture. Excellent supporting cast in story with a kick. Appeal to younger class. - — State Theatre, Chattanooga, Tenn. Give this picture lots of publicity and lobby posters. — Vincent P. McFaul, Manager, Buf- falo Theatre, Buffalo. N. Y. The show was exploited as the hottest, mer- riest musical comedy film to be run in these parts for many a day. Buddy Rogers and Nancy Carroll are well received in Minneapolis by the paying public and the combination of talking, sound and jazz features were sufficient to urge many to come, see and go awav boost- ing. Audience appeal : the high school crowd was hit the hardest, though the film was from high school age to adult. — Minnesota Theatre, Murray Pennock. Manager. Minneapolis, Minn. Cohens And Kellys At Atlantic City (V.) SPRINGFIELD. OHIO— Majestic Theatre (950), 4 days, 10c-25c-35c, "Melancholy Dame" (Par.). Par. News. Weather, warm. Rating— 50% INDIANAPOLIS, IND. — Circle Theatre (2,500). 7 days, 25c-60c, Organlogue, Fox News. Weather, fair. Rating — 8S% Companionate Marriage (F.N.) COLUMBUS, O.— Majestic Theatre (840), 7 days 15c-25c, Short Comedy, Int'l News, Or- gan. Weather, rain, cool. Rating— 110% AD TIPS— Judge Ben B. Lindsey as author, great cast unforgettable entertainment with sub- ject for popular discussion. — Majestic Theatre, Johnny Jones, Manager, Columbus, O. Coquette (U.A.) NEW YORK CITY, N. Y.— Weather, cold and rain. Rivoli Theatre (2,200), 7 days, 35c- 50c-75c-85c-$l, Paramount short talking sub- jects. First week. Got away to a bad start on opening night through sound equipment breaking down. Rating 165 2/5% LOS ANGELES, CAL.— United Artists Theatre (2.100), 35c-50c-65c, M-G-M Revue "Climbing Golden Stairs." Rating — 275% (second week) 1323 Coquette — Cont. CLEVELAND, O.— Stillman Theatre (1,- 800), 7 days, 40c-75c, "That's My Wife" (M- G-M), M-G-M News, M-G-M M'tone Acts. Weather, cold and unsettled with wind and rain storms. Rating— 113% MINNEAPOLIS, MINN.— State Theatre (2.300) 7 days, 5 shows daily, 25c-35c-60c, Fox M'tone News, Selected Shorts, Stage Band, Or- gan. Weather, fair. Rating— 71^4% AD TIPS — Used full pages in newspapers to announce this as Mary Pickford's first talk- ing picture. Also had photos of Cleveland girl who won the Pickford trip to Hollywood to- gether with pictures taken while Miss Pick- ford's guest. Audience appeal : for all. — Still- man Theatre, Chas. Katz, Manager, Cleveland, Ohio. This being the first picture that Mary Pick- ford has appear in for some time, there was naturally quite a bit of appeal made to her fol- lowers. That the star was appearing in her first talking picture, in a role quite different than that she usually portrayed and that the film was an adaption from the stage play of the same name was featured in the advertising Pictures of the star mentioning the theatre and the film were placed in the more exclusive stores in the downtown district. — State Theatre, G. E. Greene, Manager, Minneapolis, Minn. Desert Nights (M-G-M) INDIANAPOLIS, IND.— Palace Theatre (2,800), 7 days, 25c-50c, Metro M'tone Acts, Fox M'tone and M-G-M News! Organlogue. Weather, fair. Rating— 100% TROY, N. Y.— Lincoln Theatre (1,000), 7 days, 25c-35c, Laurel-Hardy Comedy, Pathe Sound News. Weather, fair forepart, rainy last. Rating— 90% ROCHESTER, N. Y.— Eastman Theatre (3,400), 7 days, 35c-65c-75cL Publix Unit, Knights in Venice" (Par.), Selected News. Weather, fair to rainy. Rating— 78% THf Hora EWta/ers carried the story. In ads and stories, stressed the fact that Gilbert has stepped from white collar role to more heroic one of Afri- can engineer. Audience appeal : high school age and up, all classes. — Eastman Theatre, S. S. Solomon, Manager, Rochester, N. Y. Played up John Gilbert and the fact that he was appearing in a picture of desert love and romance. Audience appeal : all classes. — Lincoln Theatre, Benjamin Stern, Manager, Troy, N. Y. Desert Song, The (W.B.) LOS ANGELES, CAL. — Warner's Holly- wood Theatre (3,000), 35c-50c-65c, Phil Baker in 'Spain." Rating — 150% (second week) Divine Lady, The (F.JS.) NEW YORK CITY, N. Y.— Weather, rain and cold, Warner's Theatre (1,360), 7 days, two shows a day, three Sat. and Sun., Vita- phone shorts. Third week. Rating— 101 1/10% TROY, N. Y. — Troy Theatre (2,000), 4 days, 25c-40c, Vita. Act, Fox M'tone News. Weather, fair. Rating— 85% BOSTON, MASS.— Metropolitan Theatre ("4,350), 7 days, 35c-7Sc, Publix Presentation "Pearls of Bagdad," Par. News. Weather, cold and stormy. Rating— 110% SYRACUSE, N. Y.— Eckel Theatre (1,400), 7 days, 25c-35c, Presentation, 2 Vita. Acts, Orgaiilogue, Par. News. Weather, fair, rain one day. Rating— 75% KNOXVILLE, TENN.— Riviera Theatre (1,053), 6 days, 35c-50c, Vita., Presentations, Phil Baker and Paragons Harmony Quartet, Comedy, 'Hold 'Em Ozzie," Fox M'tone News. Weather, fair. Rating — 85% AD TIPS — Exploited love angle and Corinne Griffith. Audience appeal : high class. — Schine Eckel, Ralph W. Thayer, Manager, Syracuse, N. Y. The history angle played to the ut- most. School children urged to attend. Called "romance of history's most beautiful enchan- tress and England's greatest naval hero." Cor- inne Griffith, Victor Varconi, and H. B. War- ner exploited. Audience appeal : better class of people. — Riviera Theatre, Dave Whyte, Man- ager, Knoxville, Tenn. Doctor's Secret^ The (Par.) CEDAR RAPIDS* IA.— Capitol Theatre (1,957), 4 days, 10c-50c, "Boyhood Days," Fox M'tone News, Publix Presentation, "Hello, Hello," with Lewis and Dody. Weather, mostly stormy. Rating— 100% TACOMA, WASH.— Fox Rialto Theatre (1.350), 7 days, 10c-35c-50c-75c, Clark and Mc- Cullough in "Waltzing Around," Ella Shields, Fox M'tone News. Weather, disagreeable. Rating— 110% The happiest scene for Mary Dngan and her brother Jimmy (parts played by Norma Shearer and Raymond Hackett) in '"The Trial of Mary Dugan" (Metro), is the final clinch after the boy has saved his sister from the chair Doctor's Secret— Cont. BALTIMORE, MD.— Loew's Parkway The- atre (1,092), 6 days, 15c-35c, Fox M'tone News, "Songs of the Roses" (Gus Edwards M-G-M Revue), "Suicide Sheiks" (Oswald Cartoon), "The Holy Terror" (Our Gang Sound Com- edy), M-G-M News. Weather, clear, hot, then mild with some rain. Rating — 89% SAN FRANCISCO, CAL.— St. Francis Theatre (1,435), 7 days, 35c-50c-60c, "Meet the Missus," Fox M'tone News and Kinograms. Weather, changeable and unsettled. Rating — 100% (second week) AD TIPS — Exploited notable cast and the authorship. Audience appeal : general. — Fox Rialto, Doug Kimberley, Manager, Tacoma, Wash. The character of dencency shown in play was appealing. Advertised as "All-Talker" and that it was extended for a second week by popu- lar demand. This gave the impression it was extra good. Audience appeal : practically every- one, but especially those past their youths. — St. Francis Theatre, Eugene Karlin, Manager, San Francisco, Cal. Exploitation possibilities lie in the all star cast of stage stars, the title of the picture, the fact that it's 100 per cent talking, and a melo- drama. Audience appeal: general to all classes. ■ — Capitol Theatre, Herbert D. Grove, Man- ager, Cedar Rapids, Iowa. Driftwood ( Col.) SAN ANTONIO, TEX.— Princess Theatre (1,300), 4 days, 25c-35c, Comedy and Int'l News. Rating— 60% AD TIPS— Good, thrilling South Sea story. Exploit Alvarado and Day, if they have fol- lowing in your city. Richard Harding Davis' name as author of book also has box office value. Audience appeal : general. — Princess Theatre, J. S. McSween, Manager, San An- tonio, Tex. Duke Steps Out, The (M-G-M) CHATTANOOGA, TENN— Tivoli Thea- tre (1,900), 3 days, 40c-60c, Happy Lawson on stage, "Meet the Missus" (Par.). Rating— 112% OKLAHOMA CITY, OKLA.— Criterion Theatre (1,250), 7 days, l()c-25c-35c-50c-75c. Weather, warm. Rating— 150% CANTON, OHIO— Loew's Theatre (2,025), 4 days, 30c-50c, 5 Acts of Loew's Yarn!, Fox M'tone News, Topics of the Day. Weather, cold and rainy, except April 7, which set record as hottest day of year. Rating— 150% Duke Steps Out — Cont. BALTIMORE, MD.— Loew's Century The- atre (3,221) 6 days, 25c-65c, Fox and M-G-M M'tone News, Loew-Publix Unit "Rainbow Trail," with Richy Craig, Jr., Orchestra, Organ. Weather, clear, hot, then mild with rain. Rating— 117% SEATTLE, WASH.— Fox Fifth Avenue Theatre (2,750), 7 days, 25c-35-50c-60c, "Lib- erty," Fox M'tone News, Fanchon-Marco "Gobs of Joy" Stage Unit. Weather, clear. Rating— 120% AD TIPS — Play up William Haines in an- other great hit. Stress delightful comedy and romance of modern youth. Also play up Joan Crawford in leading feminine role, furnishing Haines excellent support. Story of modern youth and college life. Appeal to younger set but don't neglect older. — Floyd Smith, Manager, Tivoli Theatre, Chattanooga, Tenn. The big shot here is the chance to play up a sound picture with William Haines, Joan Crawford and Karl Dane in the cast. Also capitalized on fact that the film had been ad- apted from best-selling novel and Saturday Evening Post serial. Hint at roles by calling Haines "gentlemen prizefighter" and Joan ("raw ford as "modern co-ed." Audience appeal: this one is for the entire family. — Loew's The- atre, Russell Bovim, Manager, Canton, Ohio. Play up Haines and Joan Crawford ; feature college and prize ring angles ; picture will take care of itself in any company. — Fox Fifth Ave- nue, Tames (J. Clemmer, Manager, Seattle, Wash. Exploit William Haines, supported by Joan Crawford, and say it is gay, glorious youth — a romance of young blood — its throbs and thrills, with thrilling talking and sound sequences. Stress it as Haines' great successor to "Alias Jimmy Valentine." A speedy prize ring and college story. A film hit in sound. Audience appeal : practically everyone likes William Haines and they will all like this because it is Haines at his best. It went over big here. — Loew's Century, Charles Raymond, General Manager, Baltimore, Md. Dummy, The (Par.) DES MOINES, IOWA— Strand Theatre (1,095), 20c-30c, "Tight Places" (Par.), Car- toon (U.), Par. News. Weather, changeable. Rating— 110% AD TIPS— Ruth Chatterton and the fact that the picture is an all talkie are drawing points for this feature about which you can give little idea of the story while the title tells noth- ing. The picture had general appeal and did well against strong competition. — Strand The- atre, George Watson, Manager, Des Moines, la. Fancy Baggage (W.B.) BALTIMORE, MD.— Rivoli Theatre (1,- 981), 6 days. Fox M'tone and Pathe Sound News, "Bedtime" (Vita., Talkie Comedy), The Paragons (Vita. Talkie), "Now and Then" (Par. Miniature Musical Comedy). Weather, clear, hot then mild with rain. Rating— 30% CHATTANOOGA, TENN.— Tivoli The- atre (1,900), 3 days, 4c-60c, 4 Acts Keith Vaud., Par. News. Rating— 95% MINNEAPOLIS, MINN. — Lyric Theatre (1,238), 7 days, 7 shows daily, 15c-25c-35c. M'tone News, Vita., Shorts. Weather, fair. Rating— 137^% AD TIPS— Exploit Audrey Ferris and Myrna Loy in whirlwind story of rum runners. Same cast as "The Little Wild Cat." Appeal to mature audiences and younger set especially. —Tivoli Theatre, Chatanooga, Tenn. Exploit as a Warner Brothers' dialogue and musical picture of love thrills and laughs based on the story by Jerome Kingston with Audrey Ferris, Myrna Loy and George Fawcett. Tell April 20, 19 29 1323 Fancy Baggage — Cont. them : She stole from the one man she loved — she risked happiness to save the honor of her family. Audience appeal : to all who like good, clean comedy enacted by clever players. — Frank Price, Jr., Manager, Rivoli, Theatre, Baltimore, Md. The sound and talking features of "Fancy Baggage" were exploited. The comedy angle and the stars of*the film were featured equally. — Lyric Theatre, E. C. Prinson, Manager, Min- neapolis, Minn. Fazil ( Fox ) OTTAWA, ONT. — Avalon Theatre (990), 3 days, 10c-35c, "The Treasurer's Report," "Dam the Taxi Man," Fox M'tone News. Weather, fair and cold. Rating— 98% AD TIPS— This makes a much better sound picture than a silent film because of the inci- dental music in the synchronization. Fazil is a real tumult of passion and the harem scenes get the talk. Audience appeal: all men and women. — Avalon Theatre, Ambrose Nolan, Manager, Ottawa, Out. Four Sons (Fox) OTTAWA, ONT.— Rex Theatre (900), 3 days, 15c-20c, "Tiger's Shadow," Pathe News, "Edison Marconi Co." Weather, fair and cold. Rating— 95% AD TIPS — Mother love was never more pre- dominant than in this feature and the German theme is acceptable. This picture has plenty of action and color. Margaret Mann deserves a boost for her acting. Audience appeal : all ages and all classes. — Rex Theatre, P. J. No- lan, Manager, Ottawa, Out. Freedom Of The Press (V.) TULSA, OKLA.— Orpheum Theatre (2,500), 7 days, 35c-50c-75c, 5 Vaud. Acts, Screen Digest. Weather, rain. Rating— 95% Fugitives (Fox) BOISE, IDAHO— Egyptian Theatre (1,200), 2 days, 15c-25c-35c-50c, "Whirls and Girls" (Educ), M-G-M News. Weather, cold and damp. Rating— 100% CHATTANOOGA, TENN.— Rialto The- atre (825), 2 days, 25c-35c, Collegians in "Dear Old Calford," Comedy, "Turn Him Loose." Weather, fair. Rating— 89% \I) TIPS — Exploit Madge Bellamy in un- derworld drama of Broadway and South Sea. Adaptation of famous novel by Richard Hard- ing Davis. Appeal to adults. — Rialto Theatre, Chattanooga, Tenn. Geraldine ( Pathe ) INDIANAPOLIS. IND.— Indiana Theatre (3,000), 7 days, 35c-65c, Publix Unit and Stage Band, Pathe News. Weather, fair. Rating— 90% AD TIPS — Exploit Booth Tarkington's name as author of the story. Play has uni- versal family appeal. — Indiana Theatre, George D. Tyson, Advertising Manager, Indianapolis, Ind. Ghost Talks, The (Fox) TOLEDO, OHIO— State Theatre (2,000), 7 days, 25c-35c-50c, Short Topics, "Cafe Royal" and Friendship," Fox News, Sound Cartoon. Weather, cool and rainy. Rating— 75% AD TIPS — Exploited the film as a mystery thriller full of laughs, and that it is an "all- talker." Audience appeal : all classes. — State Theatre, George Kreutz, Manager, Toledo, O. Girl On The Barge (U.) CHATTANOOGA, TENN. — Tivoli Theatre (1,900), 3 days, 40c-60c, Par. News, 4 Acts Keith Vaud. Weather, fair. Rating— 106% TAMPA, FLA.— Strand Theatre (800), 4 days, 15c-35c-40c, Talkie Act, Int'l News Weather, fair and warm. Rating — 80% VANCOUVER, B. C— Pantages Theatre (1,700), days, 30c-50c, 5 Vaud. Acts, Local Movies. Weather, unsettled with rain. Rating— 100% AD TIPS— Exploit Sally O'Neill in beauti- ful romance on a river barge. Play up Jean Hersholt. Appeal to adults. — Tivoli Theatre, Floyd Smith, Manager, Chattanooga, Tenn. Play up the great storm scene, which is a real thriller. The excellent work of the cast is a feature. Good for all classes. — Strand Theatre, A. B. Heston, Manager, Tampa, Fla. Exploit powerful river drama by Rupert Hughes in Cosmopolitan story of a girl's hand- to-hand climb to safety. Audience appeal : all classes and strongly juvenile. — Pantages The- atre, Lloyd Pantages, Manager, Vancouver, B. C. Girls Gone Wild (Fox) SPRINGFIELD, MASS.— Fox Theatre (1,- 444), 7 days, 20c-50c, "Blue Skies," M'tone Shorts, Fox News. Weather, cold, snow. Rating— 100% KNOXVILLE, TENN.— Strand Theatre (967), 3 days, 25c-35c, Comedy and M-G-M News. Weather, fair. Rating— 75', AD TIPS — Not played up particularly ; Roxy's musical accompaniment emphasized. "Blue Skies" advertised as "a love story as beautiful as a rainbow, as dramatic as a cloud- burst." Audience appeal, general. — Fox The- atre, James Skifington, Manager, Springfield, Mass. Exploited Nick Stuart and Sue Carol as the new screen lovers in a "picture of modern, care- free young people, soaring on the wings of ad- venture. Audience appeal : all classes, especially University of Tennessee students. — Strand The- atre, John Hannon, Manager, Knoxville, Tenn. Glorious Betsy (W.B.) BOISE, IDAHO— New Pinney Theatre (1,200), 4 clays, 15c-25c-35c-50c, "A Laugh or Two," "A Garden of Songs," Vita. Acts. Weather, storming. Rating— 100% Godless Girl, The (Pathe) NEW YORKK CITY, N. Y.— Weather, cold and rain, Cameo Theatre (459), 7 days, 50c-75c, Pathe Sound News, sound cartoon. Second week. Rating— 92 3/5 °/< INDIANAPOLIS, IND. — Circle Theatre (2,500), 7 days, 25c-60c, Organlogue, Fox News. Weather, fair. Rating— 80% SPRINGFIELD, MASS. — Bijou Theatre (1,000), 7 days, 25c-50c, 4 Talking Shorts, Technicolor film, McGuire Comedy, Int'l News. Weather, cold, snow. Rating— 75% AD TIPS— Exploited as Cecil B. De Mille's sensational melodrama and first talkie. Fact that "master pioneer of motion pictures now turns hand to latest developments in films." Audience appeal: all classes. — Bij>>u Theatre, Al Anders, Manager, Springfield, Mass. Exploit as De Mille's first all talker, story of youth. Audience appeal : mostly young people. — Circle Theatre, George D. Tyson, Ad- vertising Manager, Indianapolis, Ind. Hearts In Dixie (Fox) NEW YORK CITY, N. Y.— Weather, cold and rain, Roxy Theatre (6,205), 7 days, 50c- 75c-$l-$1.50, Fox Movietone News, Mclntyre and Heath at the head of big minstrel first part ">r UbOM nittotit l/rfriidanl* Don OTP Srrrliu Aiinininnru Trlt£\TXB, I8lh and Gravwuil A«ci 100 per cent ALL TALKING VITAPHONE I'KODUCTIOS "ON TRIAL' WITH Bki - I.OIS Wll.-oN I'm . INI m- Fliday - Saturday April 5 ■ 6 . NY. Ihc »<■" d., .1 »!"■" IMS CULVER THEATRE ■ All. A CKAVl.SrNl> AVENULS Iudr, No *>>r11 5"6 |92« Supreme Court of Entertainment CULVER THEATRE OUR PATRONS COMPLAINT FAILURE TO ATTEND based upon courtroom trials, etc., to make this just as prac- tical. Such advertising generally starts them talking about your theatre and if you follow it up with equally as catch- ing material you will soon find that your house is getting to be a household word. It don't take very long if you only put your mind to it and keep plugging. If you think that all the "live-wire" exhibitors are here in America, permit us to dis- illusion you once and for all. Here we offer for your en- lightenment an exploitation ■~~ which matches up with many pulled over her. Just try and picture a A Live-Wire Tip From Budapest For U. S. A. Managers a so-called "corker" theatre in this country getting a "piece" of the Army to help put over a picture, You will note that the exhibitor, from Budapest, who engineered this one had a troop of soldiers galoping back of the sleigh and while we don't know how much of an impression it made on the folks over there, we do know it would create quite a stir over here. We have long been preach- ing that exhibitors out of this country follow our activities, etc., now we can reverse the expression and tell you to take a crack at this one and see if you can outdo it. The feature being ballyhooed is Emil Jannings in "The Patriot." Here Is One From G. A. Smith A New Club Member G. A. Smith, who just joined the Club, offers as a suggestion to the other mem- bers the idea which he used on "The Last Warning," at the Capitol Theatre, in Somer- ~ ~ ~~ "— ~™ "" ~~ — — ~ ~ ville. Mass. Perhaps the best way to describe this particular one is to quote from his first letter to the Club : I had three compoboard circles, each 48 inches in diam- eter. They were painted black and were lettered in white, which was covered with a shiny metallic preparation. One of them was hung on the right side of the theatre, another on the centre of the velour border and the third on the other side of the house. After the Vitaphone acts were over, the house lights were put out and the organist started playing very weird music while a green sport from the booth slowly crawled around the theatre for a few seconds, taking up the first circle and then moving slowly to the second and then to the third. A few girls he had planted in the audience let out gasps as the spotlight picked up the first circle. On the first circle was "Who Killed Woolford?" On the second "See The Last Warning" and on the third "Thurs., Fri. and Sat." G. A. tells us that he credited this stunt for a lot of extra business done on that picture, so we feel you might want to make use of it, boys. We hope Smith keeps up his great start and continues as a real active member. What do you say, Smith? And how about your photo so the rest of us' can see what you look like? Thanks in ad vance, but I m expecting it just the same. A MONG the many interesting articles to appear in Next Week's issue of the Club pages, we will feature the following: Tom McDonald's "April Fool" throw- away in L. A. *t* *K *K H. C. Lee's Activities in Bath, N. Y. * * * Club Membership Certificate Announce- ment. and many other items, all interesting to both members and readers alike. * * * Read the Club Pages Every Week. 1342 Motion P i c t it r e N c w s MANAGER!' KOLND TABLE: CLUE Meet Wally Allen Publicity Expert For The Olympia. This little story is just to give you an idea how Wallace Allen, the peppy Publicity man for the Publix Olympia Theatre, in New Haven, and a member of the Round Table ^— — Club, sells his house up in that New England city. Allen's activities for a long time were well known to us, but his recent entrance into the Club makes his work still more interesting. We do not hesitate to recom- mend any stunt or idea that Allen puts over to the other mem- bers or readers of these pages. TO HELP SOLVE mi SCREEN JURY BALLOT 1 find No. [ZT guilty of the murder in "THE LAST WARNING" OLYMPIA WEEK OF MARCH 14 ^ DOUGLAS 0 FAIRBANKS —SPEAKS IN._ "The IRON MASK" PLUS A PUBLIX REVUE # # U< . \ \ \< rVELTY Siio Uultl Ob«r Hirdy Corwd, "TWO T«T«" can do, then we will all look forward to his future contribu- tions with the thought that there will be some more valuable suggestions forthcoming. Will we be justified, Al? You ought to know, so keep the pot a boiling with plenty of more stuff. Lawrence Used Five Card Suite To Plug "Revenge" Sid Lawrence again shoots in his most recent stunt for kicking up some movie in- terest in Utica, N. Y. As you may recall, he is now managing the Avon Theatre ""™""^^~ — — ~~ in that city for the Schine Circuit, and he can always be depended upon to keep his customers on the jump with his new ideas and exploita- tion stunts. The latest one was on "Revenge" and, while the idea was old, he worked it right up to date. He distributed five different Kthu .:flEVEN0f playing cards on the picture each one representing a character in the picture. The idea was that any patron securing the entire set of five cards could gain a free admission to the show. Four of the cards were distributed in great quantities, while the fifth, or "key card," was put in odd places. The result was that he had hundreds of them looking for that fifth card to get the free admission, which would go with the set. In this case the 2 of spades was the "key." Please Take Note THE pages of the Club are open for the publication of photographs from both members and readers. These photos may be of theatre managers, theatre fronts, marquee displays, lobby settings, etc., etc. Due credit will be given those sending photos to the Club, pro- viding they attach the proper description and their own names and theatre addresses. Managers' Round Table Club. 1344 M o tion Picture News MANAGE-!?!' KOUND TABLE CLUB Gelabert Lines Up Many New Mem- bers In His District Lorenzo Gelabert, Chair- man of the Regional Mem- bership Committee for the Porto Rico territory has already started in his cam- paign to line up every ex- — ^ hibitor in his section and the first mail from him included eight new members already. Mr. Gelabert has been an active Club member for some time and can always be depended upon to keep the other members posted on what is going on theatrically in his part of the world. On the other hand, he is a regular reader of the Club pages and keeps in constant touch with what the American showmen are doing by watching their activities as described each week. His acceptance of the post as head of the Committee for the Round Table Club was a praiseworthy move on his part as he is quite a busy man. Here are the first new members from Porto Rico : EDUARDO E. VAZQUEZ, of the Cina Luna Theatre, in San Juan, P. R. LUIS M. GRANA, manager of the Carolina Theatre, in Carolina, P. R. J. RAMOS DEFONTAINE, of the Rialto Theatre, in San Juan, P. R. SR. JOSE PINERO, manager of the Victoria Theatre, in Rio Piedras, P. R. ENRIQUE RODRIQUEZ, "Tres Banderas Theatre," San Juan, P. R. JESUS DAVILA, "Amparo" Theatre, Caguas, P. R. JUAN SIERRA, JR., Cariba Theatre, Pta. Tierra, San Juan, P. R. LUIS R. ESTEVES, Star Theatre, Aguadilla, P. R. All of these new members will soon be heard from as to their activities in their country and it always makes inter- esting reading to learn how showmen outside of these United States sell the picture to their public. Future mail from Poto Rico will be looked forward to with much interest and we trust that both our old and new members down there will not forget to send us photos, not only of themselves, but of their theatres and exploitation stunts. FARRAOUT THEATRE ^ .....lL..J.I^Ul?'r,'* LON 4 CHANEY TDD BROWNING'S » 9m SB ' Warier bm\ i if B3fl)»lt S*ru.day. Sunday and Monday. February 23-24-2J Tuesday and Wednoday. February 26-27 i rajuiACLrT curjosty ulll » (ARHACLTI ltHL*J,--MTITnUOUS AIRMAN- LON CHANEY "WEST OF ZANZIBAR" THE AIR DERBY" an oyiarun Ottilia 1 "The UTTLE WILDCAT" AUDRET , JAMES 1 ROBERT , GEORGE FERRIS 1 MURRAY 1 EDESON 1 FAWCETT f HE MOST IMPORTANT FUTURE EVER SCREENED Palace Theatre "'""">,t ""■>\t Clara Bo* in "Three We Sun., flon.. 1 ek Ends" ues.. Dec. 30. M, Jan. 1 At Lasl! At Last! VITAPHONE and WIETONE January 2nd — Gala Opening AL JOLSON in "THE SINGING FOOL" EOTH'S Delicatessen R e s t a o r a n I B A R k E R Bakerv Amazing! Thrilling VITAPHONE PRESENTATION JAIflJAM 2nd! Jrd.'ltn 'and 5rh LOI'S T0GGER1 sua Vitaphone a^aaaaW^V Viiapbone htaphone vodvil "Sih'V";>'d"lee" tw-k. u* I Green Door Shops I m. r We are grouping this week four different house programs for the benefit of those who are constantly on the lookout to see what the "other fellow" is doing and perhaps improve their own programs accordingly. You will find that the four thea- tres selected offer a wide range of cities and houses. The San Mateo Theatre, in San Mateo, Calif., one of the Arkush Chain, used as neat a house organ as you will find anywhere, it is at- tractive from the front cover right through to the back page, tied in with the same program is that of the Peninsula Theatre, situated close by and also controlled by the same chain. The program of the Palace Theatre, in Torrington, Conn., is very suitable for the town and theatre. It carried much of in- terest to those living in and around Torrington, and is typical of this type of house. The particular issue printed here hap- (The Club will gladly slwzv other theatre programs as received. your program regularly. — Ed.) pened to come just previous to their inauguration of sound pic- tures and is therefore crowded with material for that policy. The Cameo Theatre, in St. Johnsville, N. Y., managed by George A. Miller, used a more or less standard class of pro- gram but with a layout clear enough to tell the public what they want them to know about the Cameo's attractions. You will note that one the inside spread, the current week's attractions are nicely played up and make a splendid appearance with the line cuts on either side. The Farragut Theatre ( Brooklyn, N. Y.) program is typical of the bigger city house organ and presents that theatre's pro- grams in a clear and concise manner. You will note that on the inside spread of this particular program, the bigger attraction is well-played up. You will also take note that the short subject received proper billing. Put us on your mailing list and see that we receive April 20, 192 9 1345 MANAGER!' ROUND TABLE CLUE Introducing Sixteen New Members A. M. ABBOTT, we want you to know, is the directing head of the Ki-he-kak (can you pronounce it?) Theatre in Pawhuska, Okla. ( Oklahoma is getting a break in this issue ; we've got a whole flock of new mem- bers from out there.) But listen, A. M., how about a photo of yourself and a letter telling us something about that theatre you are running? We will all appreciate it. J. VICTOR WILSON is the busy man- ager of the equally busy Fox-Poli Palace Theatre in Springfield, Mass., and it is in- deed a pleasure to enroll him on the Club membership lists. Mr. Wilson has long been identified with the show business, and we are in great hopes that he will become a real "active" member. A photo would help in- troduce him better to the other members. O. K., Wilson? .* * * MILTON H. KRESS, manager of the Grand Theatre in Columbus, Ga., would earn the thanks of practically every other mem- ber in the Club if he would keep us posted on what is going on theatrically down his way. Southern news has not been so plen- tiful in the past few months, as we have had to depend on a few "hard workers." But perhaps Milton will make up for it. Come through like a good fellow. ROBERT M. PASKOW manages the Ritz Theatre in Newark, N. J., for the Stanley-Fabian Circuit, and is knowledge of "sound" pictures qualifies him to become a real valuable member by writing us often on how he handles sound in his house. We would also like to show his picture to the other members if he will send us a photo. What do you say, Bob? Can we expect one soon ? * * * AL PRICE, — boys, make the acquain- tance of the manager of the Union Square Theatre in Cleveland, Ohio, and those of you who wanted to hear some news from that city can now rest assured that it will be forthcoming. Al is now our own cor- respondent on all items of interest happening theatricallv in Cleveland. O. K., Al? Atta baby ! JAY B. SMITH, a recent new member, is the manager of the Gravois Theatre in St. Louis, Mo., and at present running a straight sound policy. How he keeps the neighbors at home in his theatre, rather than let them go to the downtown houses, is one subject that we would all like to know. Can you supply the answers, Jay? Start right in. * * * • HARRIS LUMBERG, manager of the Bellevue Theatre in Niagara Falls, is still another showman to join the Club. Harris' theatre, by the way, is equipped with R. C. A. for sound, so we would certainly like to know how he is putting it over (in his the- atre, not the Falls). Get busy, H. L., and "dish us the news." WILL YOU be next:: APPLICATION FOR MEMBERSHIP IN "MANAGER'S ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Address Theatre City Policy Capacity State Honorary Chairman Chairman Wm. A. Johnston C. E. Lewis COME ON!! SHOOT IT IN— NOW!! HENRY FRIEDER runs the Play- house in Hudson, N. Y., and so many things humming around him we should not be sur- prised to find him a pretty good active mem- ber. Perhaps Henry will qualify with a return letter telling us something about Hudson. * * * GEORGE L. McGEE is the managing director of the Union Theatre in Union, N. J., for the Golding-Stern Group, and it is always interesting to know how theatres located so close to very large cities manage to hold their patronage in their home towns. George is doing it, so we are told, and he should pass the "dope" on to the rest of us. "Active Members" BKIXG an active member merely consists of taking the little time required to write us and explain how you've put over the different pic- tures, what new slant you have on the operation of your theatre, what local angles you have found profitable in creating good-will in the town. These and other items are what the members like to read about. This is not par- ticularly meant for any one member, but for all, old and new. G. B. DePAW runs the Capitol Theatre in Newark, N. Y., for the Schine Circuit, and chalks up another live-wire Schine man- ager for the Club. Our sincerest hope while introducing G. B. is that he develops into as active a member as his brother Schine man- agers. Meet your brother members via the Club pages by letting them know what you are doing up in Newark, will you, G. B.? Atta boy! * * * E. E. BAIR was really introduced sometime ago, together with his great tie-up on the opening of sound in East Liverpool, Ohio, but he only just recently joined the Club in an official way, so therefore this an- nouncement. But, brother members of the Club, be assured Mr. Bair is a live-wire, we know it and you will also know it as soon as you start reading about his numerous ac- tivities out there in the Midwest. LEON L. BERGER is still another Cleveland manager to join the "gang." He is managing the Moreland Theatre in that city, and we ought to make it a compe- tition between him and Al Price to see who sends us the most and best news about the theatres out there. How does that strike you, Leon and Al? Let's hear your opinion, anyway. PAUL WEINTRAUB of the Victoria Theatre in Ossining, N. Y., can certainly tell us some good news about Ossining other than that it is the home of the famous Sing- Sing Prison. We have often noted the Vic- toria while passing through that town, but now we have a real interest in it because Paul has "entered the fold"( sound relig- ious?). But come along with some news about the Victoria and Ossining, will you, Paul ? GORDON W. REAP handles the Ar- cade Theatre in Ft. Myers, Fla., for the Sparks Circuit, and now that he has been formally presented to the other members of the Club he should make it a point to keep us informed of all his doings down there in Florida. Make a start with your own photo and a letter about the Arcade's activities. Thanks- WENDELL WERNER has plenty to do in running the Rialto Theatre in Tell City, Ind., and chalks up another live-wire for that state. Now, W. W., you will have to follow the good example of your brother Indiana members by shooting us a photo of yourself, plus a letter on what is doing in Tell City. Your co-operation will be ap- preciated. M. E. KLARE is the managing director of the Strand Theatre in Sharpsburg, Pa., an Independent house. M. E. might send us his photo with a letter describing what he is doing in Sharpsburg and the Strand The- atre. How about it M. E. ? 1346 Motion Picture News onal News from Correspomten Exhibitor News From Southeast Region MEMPHIS film row visitors of past week include P. E. Mor- ris, Regent, Indianolo, Miss. ; W. H. Robinson, Liberty, Brownsville, Tenn. ; B. M. Herron, Capitol, Mi- lan, Tenn. ; W. E. Malin, Laura, Augusta, Ark. ; C. J. Rister, Dixie, Des Arc, Ark. ; L. F. Haven, Im- perial, Forrest City, Ark. ; J. A. D. Herrington, Pontotoc, Miss. K. H. Oliver has relinquished his holdings in the Mingo Theatre, Amory, Miss., which has passed into control of L. S. Hagar and James A. Owen. Moorehead, Miss., will have a new theatre, the Regent, remodeled from the former Strand, when P. E. Morris completes plans now un- der way. Morris now operates the Regent at Indianola, Miss. The new Orpheum, Memphis, Tenn., has begun its sound policy, went to two-a-day in its vaudeville policy, reduced its admission top from 60 to 50 cents and inaugu- rated use of reserved seats every day in the week except Saturday. The Strand, Wilmot, Ark., own- ed by J. C. Kistler, opened sound policy Monday with Moviephone equipment. The Royal, Arkadel- phia, Ark., owned by Cecil Gupp, opened in sound on Monday, using Pacent equipment. The Strand, Tupelo, Miss., will open next Monday with sound, as will R. J. Goodman's Rex, Stark - ville, Miss., both using Phototone synchronous equipment. P. E. Morris, owner of the Re- gent, Indianola, Miss., will open the former Strand, Moorehead, Miss., as the Regent, in the near future. The Mingo, Amory, Miss., has passed from ownership of K. H. Oliver to James A. Owen and L. S. Hagar. , L. J. Duncan has been appointed Pathe branch manager at Char- lotte, N. C, replacing E. L. Mc- Shane, resigned. The Uptown Theatre, Louisville, Ky., managed by Clarence Steurle, is celebrating its anniversary week. It was first neighborhood house in Louisville to be built especially for sound. S. J. Switow, vice-president of Switow Enterprises, Inc., reports that arrangements have been com- pleted for opening their $100,000 theatre at Lexington around April 15 or 16. Fred J. Dolle, president of the Fourth Avenue Amusement Co., was in New York City the first week in April. Leo F. Keiler, of the Strand Amusement Co., Paducah, is at present in Rochester, Minn., with his father, who is there under the doctor's care. Dr. W. T. Hayes, of the Dream- land Theatre at Providence, was a visitor to the Louisville exchange last week. A lone masked bandit brandish- ing a revolver nervously, held up three employees of the Alabama, Birmingham, Ala., Wednesday night and escaped with approxi- mately $325. In his eagerness to escape, the bandit overlooked ap- proximately $1,000, officials of the theatre said. William F. Brock, former man- mer manager of the State Theatre on the Publix circuit in Chatta- nooga, Tenn., has been transferred to Knoxville, Tenn., as manager of the million dollar house, the Tennessee Theatre, also a Publix house. W. E. Drumbar continues in his duties as city manager. Paul Grubb is Brock's assistant. David Whyte was recently transferred from as- sistant management of the Tennes- see to managership of the Riviera, where Dennis Dukes is his assist- ant. Riviera is sound house exclu- sively and is playing pictures for one week's run. John Hannon is manager of the Strand and Everett Freeman is his assistant. Hannon is also looking after the destinies of the Majestic and the Lvric Theatres. Albany Exhibitors War For Sunday Shows EXHIBITORS of Albany, N. Y., 125,000 Capital City of the Empire State, who have seen thou- sands of dollars fritter through their fingers each year, as resi- dents flock on Sundays to Troy and Schenectady, where Sunday movies have prevailed, have at last decided to fight for Sunday shows. This decision came last week after Mayor Thacher had issued an edict that no permits would be given for benefit shows given by motion pic- ture theatres on Sundays. Led by Charles Smakowitz, man- ager of the Mark Ritz Theatre, exhibitors of Albany will now form an association and work together in the hopes and expectations of bringing about a public demand for Sunday shows. Trailers will be run in all theatres and at least one newspaper in Albany has already taken up the cudgel for the exhib- itors. When everything was set for Sunday movies in the village of Delmar, N. Y., where a new the- atre opened only two weeks ago, the town board stepped in with a notice that Sunday shows would not be countenanced in the town. Jarvis Brothers, owners of the the- atre, at first planned to put up a fight, but later decided to abandon any such effort. Daylight saving, bane of exhib- itors, will become effective in New York State in 186 cities and vil- lages on Sunday, April 28, and re- main in operation until September 29. Under the present law every city and village is given the right to decide for itself whether or not it shall operate under daylight sav- ing. Theatre owners in Albany, Troy and Schenectady, N. Y., es- timated that daylight savings will cost them close to $40,000 this sum- mer in lost patronage. Harry Hellman, owner of the Royal and the Paramount Theatres in Albany, and one of the pioneers of the city, will sail for Euroupe on July 15, as the guest of his son- in-law, "Little Jack Little," the stage and radio star, and Mrs. Lit- tle. The Clinton Square in Albany, managed by John Garry, is being wired. Joe Saperstein, formerly one of the well known theatre managers in Albany, but who left several months ago to become general man- ager of the Berinstein houses in Ithaca, will move his family from Albany to Ithaca on May 1. Jake Golden, manager of Proc- tor's Fourth Street in Troy, is set- ting a hot pace these days in lobby decoration and showmanship. Jake Rosenthal is equipping his Rose in Troy with sound but de- clares that his admission prices will remain at 10 and 15 cents. He will do away with amateur nights. Mf. Rosenthal has a new piece of fur- niture in his office, a gift from his employees on his wedding anni- versary. Louis Saperstein has increased the admission prices at the wired American in Troy by five cents. Interior decorators started at work on the final stages of the new Stanley house being erected in Al- bany's residential section. The Methodist Church in Fort Ann needs a new bell and in rais- ing the money a committee is giv- ing a series of benefit pictures in that village. Uly S. Hill, managing director of the Strand in Albany and Troy, is dining on trout these days but not through his own efforts. His son is one of the best fishermen in this part of the state. Milwaukee, Wis., Has A Slow Week JAMES C. KEEFE has been appointed director of publicity for the Fox Midwesco circuit to succeed Cliff Gill. W. A. Aschmann has named his new state right exchange the "Film Arts Guild." Charles Koehler succeeds his brother, Harold, as booker in the Fox exchange. A large number of out-of-town exhibitors came to visit Milwaukee exchanges this week. Included were Miss Margaret Ashton, of the Vilas at Eagle River ; Francis Ka- dow, of the Mikado at Manitowoc ; A. Brunsgraber, of the Opera House at Jacksonport ; J. J. Ecker, of the Auditorium at Brillion ; Neil Duffy, of the Elite at Appleton ; Marvin Harris, of the Vander- Vaart at Sheboygan ; Mrs. M. Gil- man, of the Princess at Plymouth ; Frank Welter, of the Grand at Wausau ; Art Desormeaux, of the East Side at Madison ; Dan Kelli- her, of Elkhorn ; E. J. Breckler, of Fennimore ; Carl Beglinger, of Ap- pleton ; F. S. Wolcott, of Racine ; Charles Geulson, of Stoughton. Otto Meister of the bowling league broke his consistently low record on Tuesday last by rolling ??? Additional Fla. Houses Are Going Talkie THE Rivoli, in Ybor City, Fla., A is the latest Tampa house to go talkie. Equipment arrives this week and is being installed. Man- ager Darley made a flying trip to Atlanta and Jacksonville last week, booking the best of the talkie fea- tures for the house. Equipment arrived this week for the Seminole, Tampa's leading neighborhood house, and it will also enter the talkie field. The Franklin, on Franklin street, will also be wired as soon as the equipment can be supplied. Several changes this week in the Tampa houses. Edwin Adler, man- ager of the Strand, resigned and left for Nashville, Tenn., where he will manage the Yendome, Loew house. A. B. Heston was trans- ferred from the Franklin to the Strand as manager. James New- man, assistant manager of the Vic- tory, steps up to the management of the Franklin. Lew Newsome, assistant manager of the Strand, goes to the Victory in a like posi- tion and Charles Lankford is made assistant manager of the Strand. J. T. Home, owner and builder of the Park on W. Lafayette St., opened early in the year under the direction of A. Shimko, owner of Patio, St. Petersburg, has taken over the house and will operate it himself, with James Crain as man- ager. Mr. Home is a business man of Tuscaloosa, Ala. The Florida, de luxe Publix house of Jacksonville, Fla., is cele- brating its second anniversary. The Florida's personnel has changed since its last anniversary. A change in atmosphere under the new management is noticeable, the hard-working Al Weiss and his as- sistants having adopted a policy of pep and plenty of patronage is the result. Neal D. Witschen. Jacksonville business man, is reported to be planning the construction of a $30,- 000 negro theatre building on Da- vis and State corner. Seating ca- pacity will be 700, and building will house stores and business offices. Talkies Make Debut In Newport News, Va. THE talkies made their debut in Newport News last week at E. T. Crall's Rialto Theatre. The theatre experienced overflow7 crowds during the entire week as a result, and patrons were turned away from the box office for the first time in years. Mrs. William Gordon's Palace will follow with sound pictures this week. The Olympic Theatre, another in the Crall chain, has closed down for a period of two weeks, during which a new projection booth, mov- ing picture machines and sound equipment will be installed, thus making every first run theatre in Newport News a "talkie" house.. April 20, 19 29 1347 Past Week Eventful In New England TWO new committees have been appointed by the Boston Film board this month, credit and arbi- tration. Credit committee consists of John Scully, branch manager of Educational ; H. E. Elder, branch manager of WSrners, and J. Myers, manager of Ufa Eastern Division. On the arbitration committee the members are R. C. Cropper, branch manager of Pathe ; Thomas Spry, district manager of First National, and Harry Segal, branch manager of Royal Films. The arbitration committee ap- pointed for New Haven is com- posed of M. Joseph, J. R. Smith and Charles Stern, representing distributors, and Adolph Johnson, John Fishman and Arthur Ix>ck- wood, representing exhibitors. President Joseph A. McCon- ville of the Boston Film Board, was a visitor to New York during the week. Norman Fitz, former manager of the Riverside at Medford, has been appointed manager of the Strand at South Boston. The new State at Waterbury, Conn., has opened. The house seats 2,800 and is managed by Miss Julie Smith. It is operated jointly by- Hoffman Brothers, Stanley and Moe Mark interests. The Hyperion at New Haven has reopened. The Capitol at Winchendon, Mass., has incorporated with $75,- 000 capital. Incorporators are Joseph and Beatrice M. Mathieu of Winchendon and Fred P. Sharby of Keene, N. H. Master Motion Picture Bureau has moved into its new quarters at 50 Piedmont St. Soon after receipts of $4,000 had been removed from the Poli The- atre at Bridgeport, thieves broke open the safe, securing $125. Washington Amusement Enter- prises. Inc., has been organized in Boston and it is understood will operate Boston and suburban the- atres. The company has 400 shares without par value. Incor- porators include Joseph M. Can- nata, president ; Eleanor M. Moody, treasurer, and Norman A. Walker. The Central Theatre Corp. has been organized at West Hartford, Conn., with capital of $50,000. Max Heimon of Hartford is presi- dent and treasurer. Work is progressing on the new State at Portland, Me. Opening has been tentatively set for Julv 1st. Aaron Fox, vice-president of Fox, who arrived in Boston dur- ing the week for the purpose of assisting in making the charity concert and entertainment at the Boston Garden Sunday a success, declined to discuss the progress of the new Fox Theatre plans for Boston, although at the Hotel Touraine it was stated that every- thing is in readiness for removal as soon as orders arrive to that effect. Theatre transactions in New England during past week include the following: The Community, East Green- wich, sold by Ed Fay to Phil Smith; the Washington, Boston, sold by Archie Goodman to Charles Morse ; the Opera House, Bellows Falls. Vt, sold by R. A. Kiniry to Morris Pouzzner ; The Bingham, B;ngham, Mass., sold by Chas. McKenney to F. S. Hunnewell ; the Porter Square, Cambridge, sold by B. Perlman and P. Markell to J. Rudnick and E. Markell ; the Strand, Woonsocket, sold by George Demara to Daniel Frank- ian; the Opera House, Woodland, Me., sold by F. D. Johnson to E. W. Gilman; the Capitol, Danbury, taken over by Walsh & Griffing; the Town Hall, Lee, Mass., sold by Hollis M. Jones to W. A. Sher- rard (name has been changed to the Elmwood) ; the Allyn, Hart- ford, sold to Publix. Sound installations throughout New England during the past week included the following; RCA equipment at the Lancaster, Bos- ton ; Pacent equipment at the Al- hambra, Quincy, Mass. ; Vitaphone and Movietone equipment at the Premiere, Newburyport ; Western Electric equipment at the Regent, Wollaston, and at the Warre, Criterion and Liberty, Netoco houses in Roxbury ; Pacent equip- ment at the Palace, Stamford, Conn. Announcements have been made of new theatres to be erected in this territory during the past week. They are as follows : A new house for Stamford, to be erected by Joseph Chimbole, op- erator of the Lyceum in Stamford for the past 17 years. It will be of the community type and will be finished about Jan. 1 ; a new the- atre for Natick, contracts for which have been let to Walter H. Barker, Taunton, by Harris The- atre Corp. : a new house for Taunton, offers having been made, it is said, and options taken on the Winthrop Club property by a trust representing a group of theatres and hotels ; a new cinema for South Portland, owner not re- vealed, but Architects Edward Sales and Co., Portland, have been commissioned to do the plans ; a new theatre for Milford, N. H., Peter Latches, of Latches being the owner and the structure to cost about $100,000, house to be finished by the first of the year. The projected new Netoco at- mospheric theatre soon to go into construction in Mattapan, suburb of Boston, will be Chinese in arch- itecture and appointments. To- gether with the office and store building, which will house it, it will represent a real estate develop- ment of $2,000,000, it is said. The seating capacity of the new struc- ture will be 2,500 and Krokyn, Browne and Rosenstein, architects, indicate that it will be one of the finest theatres in New England. Vitaphone and Movietone will be installed and parking space will be provided free for autos. The Bijou Theatre, the smallest first run picture house in Spring- field, Mass., has found it impossible to run electric fans during the showing of a sound feature and Manager Al Anders keeps a close lookout for any extraneous vibra- tion that may work at variance with his delicate sound system. In other respects the Bijou is ideally fitted for sound films. The Fox-Palace, Springfield, Mass., will be closed for two or three weeks, probably sometime in July, to undergo extensive remod- eling and renovation that will fa- cilitate the showing of sound pic- tures. Okla. City And Texas Theatre News CHARLES E. BEIN is con- structing a new theatre at Harper, Texas. Oscar Korn is erecting a new theatre at Lubbock, Texas, which will be managed by Jack Wright. The Grand at Mineral Wells, Texas, has purchased Photo- talked sound equipment. The McAlpin Talking Picture Apparatus of Kansas City, Mo., will establish branch agency at Dallas, Texas. L. C. Griffith of the Griffith Amusement Co. is in New York City and rumor has it that a big deal is on foot. J. R. Brown and E. K. Caper- ton have purchased the La Vista at Hollis, Okla. Unknown thieves stole two truck- loads of stage scenery, valued at $20,000, from the Busby at McAl- ester, Okla., March 27th, leaving no clue as to their identity. The theatre, owned by the Hussey in- terests, was operated by R. & R., but had been dark for some time New incorporations include Lach- man-Carson Show Co., Inc., El Reno, Okla., capital, $3,000. In- corporators: David Lachman, An- drew Carson and W. B. Catto. The Strong City Amusement Assn., Strong City, Okla., capital, $1,000. Incorporators: T. H. John- son, Tom Gafrett and Henry Little, all of Strong City. The Palace,, Tulsa, Okla., is be- ing wired for the "talkies," being the fourth wired Tulsa motion pic- ture house. Davis Becomes Head Of Portland Board LESLIE E. DAVIS, manager of First National, Portland, Ore., Exchange, has been elected president of the Portland Film Board of Trade. The Helig-Hippodrome, of Port- land, Ore., the Ames of Portland, Kuhn's Theatre, Lebanon, Ore., the Dreamland, Ontario, Ore., the Dalles Theatre, The Dalles, Ore., have all been equipped with I >e- Luxe Masterphone. Sidney Tewksbury has been named as manager of the Portland Tiffany-Stahl office. The Mabrophone is the name of a Portland manufactured sound equipment and which has been in- stalled in the Nob Hill and Lincoln of Portland. The Granada at The Dalles, Ore., has installed Vitaphone equipment, having spent $25,000 in installation and repairs to the house. New T.-S. Manager Is Installed In Atlanta JACK GROVES, who succeeds L. J. Duncan as head of Tif- fany-Stahl's Atlanta branch, ar- rived in the city Thursday morn- ing and was installed in his new post by Ralph A. Morrow, com- pany's district manager. During an all-day session April 9 the Atlanta Joint Board of Ar- bitration disposed of practically all of the sixty cases which were on the calendar for consideration. The Grand Theatre at Richland, Ga., operated by E. C. Turner, has been sold to J. P. Mayo by E. A. Mayo, who owned the property. Changes in management and ownership of four- theatres in the Southeast have been reported, as follows : Strand at Mountain City, Term., from J. C. Rambo to Mrs. Rosinie Clark; the Euclid at St. Peters- burg, Fla., from E. J. Blaine to M. R. Noble ; the Reliance at Cler- mont, Fla., to Mrs. D. L. Morri- son, and the Grand at Reynolds, Ga., from G. H. Goddard to Ray Milkins. William K. Jenkins, newly ap- pointed Publix district manager, has been assigned to the territory formerly supervised by Montgom- ery S. Hill, who resigned recently to go with Publix-Saenger The- atres of North Carolina. Several changes in United Ar- tists sales personnel in the South- east were announced recently. R. J. Barnes has been transferred to the Charlotte office. Jack Emin- hiser has joined the Atlanta sales force. Wade Williamson has been assigned to the Florida territory. An average from 10 to 12 in- stallations of Pacent sound de- vices are being made weekly in the Southern territory, according to announcement this week by W. L. Brandenburg, sales representa- tive of Pacent, who has moved to the Walton Building, corner of Walton and Cone streets. Among the out-of-town exhibit- ors visiting Atlanta's film row last week were the following : Mrs. I. H. Dietz, of the Star at Covington, Ga. ; B.' P. Neal, of the Amuzu at Villa Rica, Ga. ; C. E. Daffin, of the Daffin at Tallahassee, Fla. ; M. P. Miller, of the Strand at Clinton and the Palace at Rog- erville, Tenn. ; Mrs. L. W. Hol- land, of the Madison at Madison, Ga. ; E. C. Fain, of the Grand at Tallassee, Ala.; George O. Hatch- er, of the Social at Social Circle, Ga. ; Roy E. Martin, head of the Martin chain of Columbus, Ga. ; W. G. (Billy) Evans, of the Kin- caid at Experiment, Ga. ; R. San- some, of the Rex, Griffin, Ga. ; James Lundy, of the Imperial at Bessemer, Ala. T. F. Thompson, who operates the Palace Theatre at Cedartown, Ga., served as an exhibitor mem- ber of the arbitration board this week as did also Joe Wheeler, man- ager of the Grand Theatre at Ce- dartown, Ga. UNIFORMS E£SE COSTUMES BROOKS "fllir 1348 M o t i o 11 Picture News Old Canadian Theatre Now Being Razed WORKMEN started April 15 on the razing of the old Rialto, Edmonton, Alberta, which is to make way for a moving pic- ture house of the same name to cost $125,000 and to seat 1,400. Manager W. J. Long announces that the theatre has been designed for talking presentations. New Ri- alto will be of concrete and brick and will be finished in June. Consolidated Theatres Corp., Montreal, has acquired control of the Princess, Montreal, through the purchase of majority stock interest held by D. W. Ogilvie. The recent storm between To- ronto and Ottawa, Ontario, played havoc with theatre presentations in Ottawa because of the non-ar- rival of film shipments, the railway lines between the two cities being blocked by two wrecks. B. F. Keith's Theatre did not receive one reel for more than 48 hours. The Centre failed to receive four short subjects until the third day. The house orchestra of the Gal- vin Theatre, Ottawa, Ontario, struck when Manager John Galvin ordered a reduction in the person- nel of the orchestra from seven to five musicians. Other employees of the theatre threatened to follow suit but the matter was dropped when the orchestra went back to work — ■ intact. Sums voted by the Ontario Leg- islature for Government operations during the coming fiscal year in- cluded $114,215 for the maintenance and expenditures of the Ontario Provincial moving picture studio at Trenton, Ontario, and $25,125 for the expenses of the Ontario Board of Moving Pictures Censors. This is apart from the revenue de- rived from the rental of Govern- ment pictures and from censorship fees. The fifth theatre in Ottawa, On- tario, to be wired is the Princess, the installation being the Strom- berg-Carlson Magnetic Pick-up Unit using discs. A. H. Coplan has been proprietor for the past 10 years. H. H. Thomas, Toronto, West- ern Division supervisor of Famous Players Canadian, just recovered from a severe illness, is now back to his duties. Clarence Robson, Eastern Division supervisor, is now enjoying a cruise through the West Indies. The Northern Electric Co., Ltd., Montreal, has issued an official statement regarding the talking picture situation in Canada. An- nouncement is made that "the Northern Electric Company is the exclusive selling, installing and serving representative of the West- ern Electric System of Sound Pic- tures in Canada. Only licensed ex- hibitors of Western Electric or Northern Electric equipment are privileged to play the productions of producers licensed by the West- ern Electric Company." The Canadian Sirocco Co., Ltd., Windsor, Ontario, has been granted a Dominion Federal charter with a capitalization of $50,000 for the purpose of manufacturing ventilat- ing apparatus, theatre exhaust fans and other equipment in Canada. J. B. Aylesworth, Harry R. McGlad- dery, J. L. Braid and G. C. Rich- ards have been named provisional directors of the Canadian company. Announcement has been made that the new plant of the Canadian Government Studio at Ottawa will be occupied in July under the con- tinued direction of Capt. Frank Badgley, M. C. T. R. Tubman, manager of the Regent and Imperial, Ottawa, On- tario, has been passing out the ci- gars because of the arrival of a baby girl in the Tubman household — their first. Cincinnati And Toledo Exhibitor Notes THE Grand Opera House, Cin- cinnati, O., under management of Milford Unger, devoted to legitimate attractions and musical comedies, has swung into the movie column, temporarily at least. L. B. Wilson, head of Coving- ton, Ky., chain, is to be named as executive head of Covington In- dustrial Club. Fire in the projection room of the Sigma, Dayton, O., burned a portion of the film, and did slight damage to the booth. Harry Turberg, co-manager of the Palace, Hamilton, O., is spend- ing a few weeks at French Lick, Ind. His wife accompanied him. The Electric, Irondale, O., closed for several months, has reopened under managership of O. S. Tay- lor, owner. Photophone equipment has been ordered for Keith's, Toledo, O., which, starting April 21, abandons its vaudeville programs for sum- mer. The Princess, Toledo, also will be wired so that talkers may be shown. It may be converted into a second run house. Three managers of four motion picture houses at Portsmouth, O., arrested for showing movies on Sunday, pleaded guilty to the charges in municipal court and were fined $25 and costs each. They were Francis McDonald, Robert C. Rislev, and Paul Ben- nett. Kenneth Hill of Alexandria, O., has taken over management of the Strand and Rex, Marysville, O. The McCullough Lake Park Co. has been incorporated at Lima as an amusement company operating theatres, playhouses, gardens, and opera houses. Capital stock is $25,000. George G. Holding, George Heukom and Charles A. Thatcher are incorporators. Fred Hollowell, formerly man- ager of the Ohio, Toledo, O., is now assistant to Jack O'Connell, manager of Vita-Temple. Ground has been broken for Kenton's, O., new theatre. The Kenton Amusement Co. will lease the $90,000 playhouse to Schine in- terests. Edward J. Wise has been named manager of The Uptown, which carries the slogan of Cleveland's largest theatre. Installation of sound pictures in the Radio-Keith-Orpheum Palace Theatre, Columbus, has left only one first-run house in Columbus unequipped for sound. That is the Majestic, an independent house with less than 1,000 seats. Not only are all other downtown houses now showing talkies, but the sound wave is spilling over into the neighborhood houses. The Majes- tic has no plans for installation of sound immediately, Manager Johnny Jones says. Canton, Ohio, is to have another exclusively first-run photoplay house with the formal reopening of the Valentine by Joe Calla, also manager of the Strand, one of the Botzum Brothers theatres. Pur- chased recently from the Bockius estate, the house has been operated by Calla under a policy that called for the showing of both first- and second-run films. The house is to be opened for- mally some time in May, com- pletely reconditioned and with the latest Movietone and Vitaphone projection equipment. The theatre is being completely redecorated recarpeted, and new air cushion chairs are being installed. Seating capacity is approximately 850. Governor Appoints A Kansas Censor "\JO sooner had Governor Clyde 1M M. Reed, of Kansas, recently elected, threatened to "fire" his en- tire motion picture censorship board if questionable pictures were not kept out of the state than he appointed Mrs. L. S. Bearce of Hiawatha, Kans., to succeed Mrs. W. H. Haskel of Kansas City, Kansas, on the board. That move was followed by an address of the governor at the First Methodist Church of Parsons, Kans., in which he threatened to "fire" seven sheriffs and equally as many county attorneys if things were not "cleaned up," basing the issue on his campaign on motion pictures, which, he admitted, he rarely attended. A capacity crowd attended the formal opening of the new Nomar Theatre, Wichita, Kans., last Wed- nesday night. The theatre, which is owned by the Stockman-Hartman Theatre Company, has a seating capacity of 800 and has a sound pic- ture policy. The cost of the house was $125,000. Harry Portman, who left Kan- sas City as an usher in the Em- press Theatre at a salary of $6 a week, returned to the old home town the other day as head of all Metro Goldwyn-Mayer interests in Europe. The Universal exchange in Kan- sas City will soon have a new 2- story building adjoining the First National exchange at Eighteenth and Wyandotte streets. Construc- tion starts in about two weeks. More Iowa Theatres In Wired Class HARRY WEINBERG, of the Central States Theatre Corp., is acting as distributor in Iowa for the Goodall Reproducer. Mr. Weinberg has installed the equip- ment at the King at Albia. Other Iowa houses which have contracted for the equipment are the theatre at Centerville owned by Leo Moore, the King Theatre at Ida Grove, the State at Holstein, the Beardsley at Red Oak, Clifford Niles of Oel- wein, who has a string of theatres ; C. H. Sartorious, of the Capitol at Hartley, and the Empress Theatre at Cherokee. Pacent machines have been in- stalled at the Opera House at Den- ison, the Isis Theatre at Webster City, the Harlan Theatre at Har- lan. Kehrberg Brothers of Sheldon, Iowa, are opening a new show house there. The theatre is ex- pected to open about June 1. This theatre will cost $70,000. RKO entertained a representa- tive group of film men this last week in spite of the fact that travel by Iowa roads has been much cur- tailed by the heavy rains. Among those who registered at the ex- change were H. B. Schultz of the Plaza at Fort Dodge, Thomas Col- lier of the Diagonal at Diagonal, R. V. Daman of the Lyric at Fort Dodge, F. R. Peake of the Pastime at Maquoketa, John Waller of the Lyric at Osceola. New velour, amounting to an ex- penditure of $1,700, has been hung along the back walls of the Des Moines Theatre, Des Moines, of which Lionel Wasson is manager for the Publix interests. The hangings are found to eliminate echoes which had detracted from the effectiveness of the sound equipment. A. J. Dieboldt of the Strand, at Waterloo, last week purchased stereopticon slides for his house. Ralph Pratt of die Fox The- atre at Washington purchosed Strong speed indicators from the Des Moines Theatre Supply Co. last week, as did Harry Weinberg of the King Theatre at Albia. Mr. Weinberg reports that the King Theatre is showing with sound equipment but that the sound equip- ment will not be used at the Rex Theatre, where it was first tried out. Paramount entertained a list of callers on business last week. F. W. Curtis of Redfield, H. G. Simp- son of Signourney were in to set in pictures. John Michael is completing a new screen palace at Leon, Iowa, which is going to be one of the finest houses in Southern Iowa, is the report. The new theatre will be ready for its opening very soon. While work on the new house is in progress Mr. Michael is showing in the temporary Strand. EMPIRE LABORATORIES INC. 723 Seventh Ave., N. Y. Quality Bryant 2180-2181-2182 DEVELOPING AND PRINTING MOTION PICTURE FILM April 20, 1929 1349 Situations Wanted ORGANISTS and SING- ERS, thoroughly trained and experienced in theatre work. Men and women now ready for good positions. Write salary, and c*her data. Ad- dress, Chicago Musical Col- lege, 64 E. Van Buren, Chi- cago. SOLO ORGANIST — Now employed in a deluxe theatre, seeks change. Available im- mediately. References finest. Box 490, Motion Picture News, New York City. ORGANIST soloist, male. Ten years experience Publix, Keith - Orpheum. Complete library. Features. Modern. Organist, 3200-54th St., Des Moines, la. DISC RECORDING OP- ERATOR, experienced in production of sound pictures, seeks employment. Is skilled in design, construction and upkeep of necessaiy appara- tus. Box 495, Motion Picture News, New York City. Wanted "WANTED Theatre Manag- ers, Assistant Managers, staff employees to learn modern theatre management. Ap- proved and specialized train- ing at the theatre that will aid to better positions. Catalog D free. Theatre Managers In- stitute, Elmira, New York. For Sale FOR SALE: 1,200 high class opera chairs. Good serviceable condition. Box 125, Motion Picture News, 729 Seventh Ave., New York City. It Pays to Advertise in the Classified Ad Section of the News. New Fox Wesco House Planned For Coast ANEW Fox-West Coast Theatre will be built on the present site of the Fox California, How- ard Sheehan, vice-president of the circuit, in charge of construction, announced recently. This new structure will cost half a million dollars. Additional grounds to those now occupied by the Fox California have been ac- quired. The Fox California will be completely razed. None of it will be salvaged for the new the- atre. Sidney Goldman, recently can- nected with Co-Operative Films Exchange, is now handling Elec- trolux Air Purifier and Cleansing Product. The 'Frisco office of Pathe was distressed for a few days over the illness of their district manager, Les Weir, who was stricken on his way from Portland to San Fran- cisco. Charles Kurtzman, San Francisco city manager for Publix Theatres Corporation, left for Los Angeles, where he is to assume a similar po- sition there, where Publix has two theatres. Frank L. Pratt has been ap- pointed manager of the new Marion Davies Theatre, opened in San Francisco. Ackerman & Harris Circuit of this city placed their order recently for one 28-foot American Silver- sheet sound motion picture screen. Walter Barusch, publicity agent for Ackerman & Harris, has taken over publicity work for several of the San Francisco houses besides. 3 Washington Houses In New Coast Deal THREE leading Bellingham, Wash., theatres have been merged under a single manage- ment with the forming of Pacific Bellingham Theatres, Inc., by owners of Mount Baker, American and Avalon. Ownership of the- atres remains unchanged. Dr. E. T. Mathes, owner of the Avalon, becomes general manager of the three, while Albert .1. Finkelstein of Seattle, will guide the policy and buy all pictures and attractions. $40,000 will be spent as soon as plans can be completed in reconstruction of the American. Manager Bob Blair of the Pub- lix, Seattle, announces April 19 as date for change in policy at his house, when the theatre will revert to talking picture policy. John McGill, veteran exhibitor of Port Orchard, Wash., last week leased his theatre in Annapolis, Washington, to Ernest J. Miller and Vernis Morrison for five years. Mr. McGill will continue to operate the Port Orchard. Syd McDonald, executive on Seattle staff of Fox West Coast, returned from a month's vacation last week, and brought with him a bride, formerly a resident of the Southland. Al Finkelstein and Al Rosenberg, operating DeLuxe Theatres, Inc., in Seattle, announce that their new picture theatre in Everett will be ready for grand opening about the first week of May. "Chuck" Charles will be the house manager. Seattle film row last week re- ceived a visit from C. F. Moe, chief projectionist and sound en- gineer for the Simond's theatre circuit of Montana. Charles McKee, general man- ager of the theatres in Oregon cities, operated by Calvin Heilig, spent a few days in Seattle last week. Arthur E. Jackson, engineer for the Radio Corporation of America, has been here for the last week with a corps of workmen installing the first Photophone apparatus in Seattle's New Orpheum Theatre. Al Brake, manager of West Coast's Colonial, Tacoma, has re- turned to Seattle with Mrs. Brake and is now assistant to Lew Golden, managing director of the Fox, opening next week. Papers filed in Olympia last week announce the incorporation of the Pacific Bellingham Theatres, Inc., for §50,000. Talk Censoring Starts Rumpus In Cleveland CENSORSHIP of films is re- ceiving unfavorable comment in Cleveland, following a recent ex- hibition at the Allen, when several feet of blank film were inserted where censor eliminations had been made, while the dialogue continued. Patrons did not know what had happened. Fred Holzworth, formerly man- ager of Loew's State, and recently manager of the Hilliard Square, Universal house, is now supervising the Hilliard Square, Detroit, and Oriental. Frank Greenwald has charge of the Cedar-Lee. Otto Braeunig, formerly with First National, and recently with World Wide, has returned to the First National sales force. The Bronx, Cleveland, owned and operated by Max Lefkowitz and associates, has been permanent- ly closed, following acquisition of the Orpheum. David Nolan has been appointed manager of the new Akron Loew Theatre which opens April 20th. Nolan was previously assistant manager at Keith's Palace, Cleve- land. Howard Price Kingsmore has assumed the reins of the local Loew houses as city manager, suc- ceeding William A. Haynes, who resigned. W. A. Finney, district manager, has been at the helm pending the appointment of Haynes' successor. New Indiana Theatre Firm Incorporates ARTICLES of incorporation have been filed by the Para- mount Theatre Co., of Lo- gansport, Ind. Corporation has an initial capital stock of $10,000. In- corporators are Elmer H. Brient, Gilbert B. Patterson, William H. Lindsay. Talkies have become so popular in Lafayette, Ind., since the in- stallation at the Mars, that the Fourth Avenue Amusement Co. an- nounces it will extend the talkies to the Luna, in Lafayette. Albert Sindlinger, representative of Young Amusement Co., owners of the Sipe and Indiana, in Koko- mo, Ind., was in the city to super- intend the opening of the Sipe with Vitaphone equipment. Mr. Sind- linger expects to remain in Koko- mo to handle advertising and pub- licity for the two theatrers and to manager the Sipe. Charles Milmar continues as secretary and treasur- er and local buyer of the two thea- tres, and will supervise the Indiana. A. J. Kalberer, of Fort Wayne, Ind., has been named manager of the Indiana, in Terre Haute, taken over recently by Fourth Avenue Amusement Co., of Louisville, Ky. B. J. Cought, manager of the Palace, Crown Point, Ind., has con- tracted for Moviephone equipment, which will be installed as quickly as possible. News Heard Along Salt Lake City's Film Row MANAGER CHARLES W. CLOGSTON, of the Play- house, Salt Lake City, has recov- ered from a short illness which kept him in a hospital for several days. The application of the Peery Estate to the Federal Radio Com- mission for a permit to construct a 1,000- watt radio station in Ogden was indorsed by members of the Weber county commission, recently, it is announced. Manager W. E. Shipley and Assistant Manager P. C. Peterson, of the Gem, Salt Lake City, are vacationing in California. Ed Ryan, owner of the Liberty, Brigham City, Utah, spent some time along the local row last week lining up some new product. S. H. Ruschmeire, of the Bonita, at Provo, was among exhibitor visitors to the local exchange row within past few days. Chromotone Film Studios, Inc. NOW AVAILABLE First independent studios having facilities to produce both with SOUND ON FILM AND DISC (Disc recording at 33 1/3 and 80) Scores Written and Synchronized Natural Color Process Studio equipped with COMPLETE PRODUCTION FACILITIES AND STAFF CHROMOTONE FILM STUDIOS, INC. 122 Fifth Avenue Watkins 8536-7 New York City 1350 Motion Picture X e w s .COMPLETE RELEASE CHART. Productions are listed according to the names of Distributors in order that the Exhibitor may have HI a short-cut toward such information as he may need, as well as information on pictures that are coming. IB Features which are finished or are in work, but to which release dates have not been assigned, are listed in II "Coming Attractions" AMKINO Title Star Rel. Date Length 2900 feet 7800 feet 7000 feet Reviewed Aelita (Revolt of the Robots) Russian Cast Mar. 23 Bear's Wedding Russian Cast May 20 Flames of the Volga Russian Cast Mar. 30 Jimmie Higgins Katorga Krassin Special Cast Feb. 19 Lash of the Czar Russian Cast Feb. 9 Prisoners of the Sea Russian Cast April 13 Shanghai Document, A Travelogue Oct. 13 Ten Days That Shook the World Russian Cast Nov. 2 Three Comrades and One Invention Russian Cast Oct. 13 Two Days Russian Cast Feb. 1 Village of Sin, The Yellow Pass, The Russian Cast Dec. 8 . 6600 feet 7000 feet 6800 feet 5000 feet 7000 feet 6000 feet 6500 feet COLUMBIA Title Star Rel. Date Apache, The Alvarado-Livlngston Nov. 19 . Behind Closed Doors Valli-Glass Feb. 24 . *t§Donovan Affair. The S. & D.) (A.T.) Holt-Revier April 11.. Driftwood Alvarado-M. Day Oct. 15 . Eternal Woman Borden-Graves Mar. 18 . Faker. The Logan-Delaney Jan. 2.. *t§Lone Wolf's Daughter (D) Lytell-Olmstead Feb. 18 . (Silent Version) Feb. 18. . Nothing to Wear Logan-Von Eltz Nov. 5. . Object— Alimony Wilson-Allan Dec. 22 . Power of the Press Fairbanks, Jr.,-Ralston Oct. 31 . Quitter The Lyon-Revier April 1 . Restless Youth M. Day-Forbes Nov. 30 . Stool Pigeon Borden-Delaney Oct. 25 . Sideshow. The Prevost-Graves Dec. 11 . *tSubmarine (D) Holt-Revier Nov. 12 i Silent Version) Nov. 12 •tTrial Marriage Kerry-Eilers Mar. 10 . i Silent Version) Mar. 10 *i§Younger Generation (D) Hersholt-Basquette Mar. 4 . (Silent Version) Mar. 4 Coming Attractions Title Star *t§Bachelor Girl, The Logan-Collier-Todd *t§Broadway Hoofer, The •t§Fall of Eve *t§Father Love (tentative) Holt-Revier-Chadwick *t§Flying Marine, The Lyon-Mason-Robards . Length 581 8 feet 5897 feet Reviewed 7200 feet Mar. 30 6267 feet 5800 feet . . April 6 5651 feet 6339 feet . Mar. 9 6214 feet .5701 feet 6266 feet 6465 feet 5671 feet 6085 feet 5792 feet 5999 feet 8192 feet 8192 feet Sept. 15 6639 feet 6506 feet .8217 feet . Mar. 23 7394 feet Rel. Date Length Reviewed EDUCATIONAL Title Star All in Fun Jerry Mandy Air Derby Reed Howes America's Pride Our World Today. Auntie's Mistake Dorothy Devore. . Beauties Beware Jerry Drew Be IVy King Lupino Lane Rel. Date Oct. 21.., Jan. 6 . Oct. 7.. Feb. 17... Jan. 27 . Dec. 9... Best Dressed Woman In World Our World Today Feb. 17 . . Bu it ping Along Stone-Ruth Nov. 18 . Cloud Patrol, The Reed Howes Feb. 24. . Come to Papa "Big Boy" Oct. 14. . Companionate Service Dorothy Devore Oct. 7. . Delicious and Refreshing Adrienne Dore April 21 Dominion of Diversity Hodge-Podge Feb. 24 . . Dumb — and How Thatcher-Young Jan. 27. . Fisticuffs Lupino Lane Oct. 28.. Fixer, The "Big Boy" Feb. 3 . Follow Teacher "Big Boy" Dec. 16 . Four Wheel Brakes Jerry Mandy April 7. . . Ginger Snaps "Big Boy" Mar. 24 .. Glorious Adventure Hodge-Podge Oct. 14.. Going Places George Davis Jan. 13. . . Good Night Nurse Lupino Lane Aplrl 28. . . Hay Wire Stone-Dale Nov. 4. . . Her Big Ben Gene Stone Mar. 10 . . Her Gift Night Billy Dale May 19 . Hold That Monkey Monty Collins Nov. 11... Hot or Cold Al St. John Dec. 2... Hot Times Al St. John May 26 Howling Hollywood Davis-Dent April 21... Husbands Must Play Wallace Lupino Jan. 6 . . In the Morning Vernon Dent Dec. 30 . Joy Tonic "Big Boy" May 5 Jungle Kings and Queens of Screen. Our World Today Mar. 24 . Lewis-Sonnenberg Wrestling Match. Special Reel Jan. 13 Kitty Kitty Billy Dale May 5 Lucky Duck Billy Dale Oct. 7... Magic City Our World Today Nov. 11 Making Whoopee Goodwin-Bradley Oct. 28 Meandering Thru the Menagerie . Hodge-Podge April 28 . Misplaced Husbands Dorothy Devore Nov. 25... Moving Movie Show Hodge-Podge Mar. 31 . . Murder Will Out Vernon Dent Dec 16 . . Only Hor Husband Jerry Drew May 19 Only Me Lupino Lane Jan. 20... Parlor Pests Collins-Dent Mar. 24 . Patchwork of Pictures Hodge-Podge Nov. 18 . . Pep Up Cliff Bowes Feb. 24 . . Permanent Wave Railroad Our World Today Length Reviewed 1 reel Oct. 27 .2 reels April 13 . 1 reel Oct. 6 2 reels Mar. 30 2 reels Jan. 12 2 reels Nov. 10 1 reel Mar. 30 . 1 reel Nov. 3 .2 reels Mar. 30 2 reels Oct. 13 2 reels Oct. 6 1 reel Mar. 16 1 reel Mar. 23 . 1 reel Dec. 22 . 2 reels Oct. 27 . 2 reels Feb. 3 2 reels Nov. 17 .1 reel Mar. 30 .2 reels Mar. 30 .1 reel Oct. 27 2 reels Mar. 30 2 reels Mar. 16 1 reel Oct. 27 1 reel Feb. 2 1 reel 2 reels Oct. 27 2 reels Nov. 10 2 reels 2reels Mar 16 .2 reels Mar. 30 1 reel Nov. 24 2 reels April 13 1 reel April 13 1 reel Feb. 2 1 reel Mar. 16 1 reel Sept. 15 1 reel Nov. 3 2 reels Oct. 13 1 reel 2 reels Nov. 24 1 reel 1 reel Nov. 10 2 reels 2 reels Dec. 15 2 reels 1 reel Nov. 24 1 reel Feb. 2 1 reel Dec. 1 Title Star Rel. Date Playful Papas Jerry Mandy Dec 1 . . . Question Marks Hodge-Podge Jan. 20... Quiet Worker Jerry Drew Nov. 4 Richest Street in the World Our World Today . . April 21 Served Hot Cliff Bowes Feb. 10 Shifting Srenes Hodge-Podge Dec 16 Skywayman, The Reed Howes Nov. 18 . Smart Steppers A. St. John Mar. 3 Social Prestige Monty Collins Dec. 23 Stage Frights George Davis Oct. 21 . . Summer Saps Lupino Lane Mar. 17 . . Those Two Boys Collins-Dent May 5 Time to Expire Gene Stone Mar. 24 Walking Fish Our World Today Jan. 13... What a Trip Vernon Dent Jan. 13. . . Whoopee Boys Monty Collins Feb. 10... Wise Wimmin Jerry Drew Mar. 31 . . . Wives Don't Weaken Drew-Bradley Dec 16. . . ALL-TALKIE SHORTS Title Star Rel. Date *HAsk Dad E. E. Horton Feb. 17... *t§Bee«' Buzz. The Gribbon-Clyde April 7. . . M; Bride's Relations Burke-Gribbon Jan. 13... *t5Broadway Blues Johnny Burke Mar. 10 . . ♦tJCold Shivers May 19 *tsEligible Mr. Bangs E. E. Horton Jan. 13 .. *t§His Big Minute Lloyd Hamilton May *t§ Lion's Roar Burke-Bevan Dec 9 *t§Old Barn Johnny Burke Feb. 3 *t§Rlght Bed, The E E. Horton April 14 . *t§Whlrls and Girls Gribbon-Clyde Feb. 24 .. *t§Zip! Booml Bang! (A.T.) McKee-Conlin-Glass Length Reviewed 1 reel Dec. 1 1 reel Feb. 2 2 reels Oct. 6 1 reel 1 reel Jan. 19 1 reel Mar. 30 2 reels Nov. 3 2 reels Mar. 30 2 reels Nov. 17 2 reels Oct. 6 .2 reels Mar. 30 2 reels . Mar. 30 .1 reel 1 reel .1 reel Dec. 15 2 reels Jan. 12 .2 reels .2 reels Dec. 15 Length Reviewed 2 reels Feb. 16 2 reels 2 reels Feb. 2- 2 reels 2 reels 2 reels Feb. 9 2 reels 2 reels Dec 1 2 reels Feb. 16 2 reels 2 reels Feb. 18 2 reels FIRST NATIONAL Title Star ♦fAdoration Bill ie Dove *t§Barker. The Sills-Compson. . . . Cheyenne Ken Maynard. . *tChildren of the Ritz Mackaill-Mulhall (Silent Version) . Rel. Date Dec 2 . . Dec 30 . Feb. 3 .. Mar. 3... Feb. 17... Companionate Marriage Bronson-Walling Oct. 21 . . . Crash, The Sills-Todd Oct. 7... Dancing Vienna Lyon-Mara *t§D!vine Lady, The Griffith-Warner Mar. 31 . . (Silent Version) April 14... Do Your Duty Charlie Murray Oct. 14. . . Glorious Trail Ken Maynard Oct. 28. . . ♦tHaunted House Kent-Todd Nov. 4. . . *t§His Captive Woman Sills-Mackaill Mar. 24. . . (Silent Version) Mar. 24 . . *t§Hot Stuff Alice White April 14. . . (Silent Version) Mar. 24... *t§Lllac Time Moore-Cooper Nov. 8. . . *tLove and the Devil Sills-Corda Mar. 24. . . (Silent Version) Feb. 24... *t§Man and the Moment Billie Dove April 7 .. (Silent Version) Mar 17... ♦tNaughty Baby White-Mulhall Dec 18... (Silent Version) *tOutcast Griffith-Lowe Nov. 11... Phantom City Ken Maynard Dec. 23. . . *tSaturday's Children Corinne Griffith April 14. . . (Silent Version) Mar. 10 . . *tScarlet Seas Barthelmess-Compson Dec 9. . . *tSeven Footprints to Satan Conklin-Fazenda Feb. 17 . . (Silent Version) Jan. 27... ♦tSynthetic Sin Colleen Moore Jan. 6. . . Ware Case, The Special Cast Nov. 26... *t§Weary River Barthelmess-Compson Feb. 10 . . (Silent Version) April 7 . ♦tWhy Be Good Colleen Moore Mar. 17 . . (Silent Version) Mar. 3 .. Length Reviewed* 6360 feet.... Jan. 19 7137 feet . . Dec. 15 5944 feet 6426feet April IS 6296 feet 6227 feet 6225 feet 5683 feet .9914 feet.... Feb. 9 8993 feet 5976 feet 5886 feet 5755 feet... Dec 22 7992 feet . April 6: 7692 feet . Jan. 19 Mar. 9 8967 feet Mar. 24 '28 6431 feet 6360 feet . Feb. 9 6406 feet 6226 feet . . Dec 8 5887 feet Jan. 5 6727 feet 6237 feet 5405 feet .5238 feet. 6730 f eet . . Jan. 1? 6185 feet 7978 feet ...Feb. 2 7565 feet 7692 feet Jan. 26 Coming Attractions Title Star Rel. Date Length Reviewed *t§Broadway Babies Alice White California Mail Ken Maynard ♦tSCareers (A. T.) Dove-Moreno-Myers *t§Dark Streets Milton Sills Drag Barthelmess-A. Day *|§Girl in the Glass l ag ■ Dorothy Mackaill ♦tHard to Get Mackaill-Burns *t§House of Horrors Todd-Hale-Fazenda (Silent Version) 6700 feet . Sept. 22 Lawless Legion Ken Maynard 6 reels *i|Lilies of the Field Corinne Griffith tt§Prlsoners Corinne Griffith Royal Rider, The Ken Maynard *t JSmiling Irish Skies Colleen Moore ♦tsSquall, The Joyce-Loy *t§Twin Beds Mulhall-Miller *«§Two Weeks Off Wells Fargo Express Ken Maynard Title 'tBIIndfold. FOX FILMS FEATURES Star Rel. Date O'Brien-Moran Dec 9 .. (Silent Version) Dec 9 . Length Reviewed 5598 feet Jan. 5> * Means synchronized score, f Means sound effects. § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie. April 20, 19 29 133! Title Star •tBIue Skies Twelvetrees-Albertson. *tCaptain Lash Victor McLaglen (Silent Version) Christina Gaynor-Morton *fDry Martini Astor-Moore *tFugitives Bellamy-Terry ♦tGreat White North Special Cast *t§Ghost Talks, The (A. T.) TweWetrees-l •fGirls Gone Wild. Carol-Stuart Homesick Sammy Cohen *t§ln Old Arizona (A. T.) Lowe-Baxter. . *tJoy Street Moran-Stuart. *tjMaking the Grade Lowe-Moran . *tMe Gangster Terry-Collyer *tPlastered in Paris Cohen-Pennick *tPrep and Pep Rollins-Drexel. *tNew Year's Eve Astor-Morton. . ♦tRed Dance. Del Rio-Farrell . *tRed Wine Collyer-Nagel. . *tSunrise O'Brien-Gaynor *tSin Sister Carroll-Gray. . . "Strong Boy McLaglen-Joy *t§Speakeasy (A. T.) Page-Lane Taking a Chance Rex-Bell tTrent's Last Case Griffith-Day . . ♦tTrue Heaven O'Brien-Moran Rel. Date Length Reviewed Mar 17 Jan 6 5453 feet '. '.Feb! 9 Jan 6 5376 feet Mar. 30. . 6955 feet April 6 Oct 7 7176 feet . Nov. 10 Oct. 7.. 6828 feet 10 reels Oct. 13 Jan. 27.. 5331 feet Jan. 27.. 5356 feet Dec 30 5560 feet Feb. 24 . . 6395 feet ..Feb. 23 ..Mar. 10.. Mar. 10 . 6000 feet Mar. 9 Dec 16 . . 5153 feet Mar. 10 . 6650 feet . Mar. 2 Jan. 20.. . 8724 feet . Dec. 29 ..April 7.. Oct 28 .10116 feet Sept. 22 Oct. 21.. 6807 feet Mar. 17 '28 Feb. 17.. . 5024 feet Oct. 14.. . 6042 feet Oct. 27 . .Mar. 24.. Jan 23 .5641 feet . . Sept. 29 Nov. 18. . . 6806 feet ..Jan. 5 Feb. 24 5958 feet Nov 11 . 6162 feet ..Jan. 12 Nov. 25. . 6132 feet . . . Dec 8 Nov. 25 . . .5993 feet Dec 2 9250 feet . June 30 Dec 23. . 6194 feet Nov. 4 . . .8393 feet Oct. 14 Feb. 10.. . 6072 feet Feb. 10 6053 feet Mar. 3 . 5150 feet . April 6 Mar. 24 5775 feet . Mar. 23 Nnv. 1ft 487R feet . Mar. 31 Anril 7 Jan. 20 5531 feet Feb. 16 Jan. 20 5563 feet ♦tSVallant. The (A. T.) Churchill-Terry April 21... Coming Feature Attractions Title Star Rel. Date Backwash Farrell-Duncan Chasing Through Europe Stuart-Carol Cock-Eyed World, The Lowe-Danita-McLaglen Fatal Wedding, The Astor-Bard Fox Follies Special Cast Girl Downstairs, The O'Brien-Moran *t§Hurdy Gurdy George Jessel Joy Street Eaton-Moran-Stuart Lost in the Arctic Special Cast Masked Emotions George O'Brien One-Woman Idea, The LaRocoue-M. Day Our Daily Bread Farrell-Duncan Playboy Nagel-Collyer , Protection Burgess-Elliott-Page River, The Farrell-Duncan *t§They Had to See Paris Will Rogers Veiled Woman, The Tora-Alba Woman, The Astor-Boles Length Reviewed 7313 feet . Jan. Title SHORT SUBJECTS Star Rel. Date Length Reviewed Alpine Pastoral, An Variety Mar. 3 1 reel Blue Grass and Blue Blood Variety Dec 9 1 reel Details on Dogs Variety Mar. 17 1 reel Drifting Through Gascony Variety Oct. 28 .... 1 reel Ends of the Earth Variety Jan. 20 1 reel Glories of the Evening Variety Nov. 11 1 reel Harvest, The Variety Jan. B....1 reel Historic Hungary Variety Mar. 31 1 reel King Cotton Variety Feb. 16... 1 reel Low Necker Marjorie Beebe Dec 18 2 reels Jan. 14 Monument Valley Variety Nov. 25 . . . 1 reel North of the Battery Vari !ty Feb. 3 .... 1 reel Steeplechase Variety Oct. 1 4 ... 1 reel Storied Palestine Variety Dec. 23.... 1 reel MOVIETONE SHORTS Title Star Rel. Date Length *t§AcrossJhe Seas Royal Hawailans 1 reel ""!>eb"i7" "1870 feet' Reviewed *t§At the Ball Game Joe Cook. *t§Bath Between Clark-McCullough. ♦tSBridge at Midnight Mary Duncan *t§ Corpus Christie Raquel Meller Sept. 8 *t§Diplomats. The Clark-McCullough Feb. 17. .. 3200 feet. . Jan. 12 *t§Dol!s and Puppets Nancy Drexel *t§Everybody Loves My Girl Winnie Lightner *t{Family Picnic Raymond McKee June 30 *t§Friendshlp *t§George Bernard Shaw Interview June 30 *t{Going Home Kebtucky Jubilee Singers 1 reel *t§ Interview, The Clark-McCullough ♦tjLadies' Man Chic Sales *t§Medicine Man, The Clark-McCullough 2 reels *t§Mind Your Business Hugh Herbert ♦tSNapoleon's Barber Otto Mattiesen Feb. 17 2980 feet *t§Nightie Knights Clark-McCullough 2 reels *t§Old Tunes for New Dr. Sigmund Spa'Jth 1 reel Mar. 2 *t§South Sea Songs and Dances Royal Hawai'ans 1 reel "t&They're Coming to Get Me Chic Sales ^Treasurer's Report Robert Benchley 1 reel *f§Serenade (Schubert) Harold Murray Sept. 8 *+§Water Boy Kebtucky Jubilee Singers 1 reel *t§White Faced Fool Lionel Atwill Sept. 8 GENERAL PICTURES FEATURES Title Star Bachelor Club, The Talmadge-Worth Heroic Lover, The St. Leo-Bedford Wild Heart of Africa Special Cast (Parthenon Pictures). Rel/Date Length Reviewed GOTHAM FEATURES Title Star Rel. Date Head of the Family, The Russell-Corbin Dec. Thru the Breakers Livingston-Herbert. *+§Times Square. . . , Day-Lubin Jan. Mar. 31 METRO-GOLDWYN-MAYER FEATURES Title star Rel. Date *+§Alias Jimmy Valentine (D) Haines-Barrymore Jan. 26... (Silent Version) Jan. 26 . . AH at Sea Dane-Arthur Feb. 9. "Baby Cyclone i D) Cody-Pringle Nov. 3... "fBrotherly Love iD) Dane-Arthur Oct. 13... Bushranger, The Tim McCoy Nov. 17 . . *t§Bridge of San Luis Rey ID) Damita-Alvarado Mar. 30 (Silent Version) Mar. 30 *t§Bellamy Trial, The (D) Joy-Bronson Mar. 2 (Silent Version) Mar. 2 "jBroadway Melody (A. T.) (D). . . Page-Love-King April 1 . . Dream of Love Crawford-Asther Dec 1 . . *tDesert Nights (D) Gilbert-Nolan Mar. 9 (Silent Version) Mar. 9... *t§Duke Steps Out (D) Haines-Crawford Mar. 16 (Silent Version) Mar. 16 "♦Flying Fleet (D) Novarro-Page Jan. 19 *t§Great Power, The (A. T.) Special Cast April 20 Honeymoon Flash-Moran Dec. 29 Lady of Chance Norma Shearu Dec. 22 Loves of Casanova Ivan Mosjoukine Feb. 16 Masks of the Devil John Gilbert Nov. 17 Morgan's Last Raid Tim McCoy Jan. 5 Napoleon Special Cast Oct. 27 Overland Telegraph Tim McCoy Mar. 2 *f§Pagan Di Novarro-Adoree-Janis April 27 Shadows of the Night Flash-Gray Oct. 6 . "tShow People Davies-Haines Oct. 20 . Single Man. A Cody-Pringle Jan. 12 . Spies Special Cast Dec. 8. . "tSSpite Marriage Buster Keaton April 6 (Silent Version) *tTrail of '98 (D) Del Rio-Forbes Jan. 5 . (Silent Version) Jan. 5 *tTide of Empire D) Adoree-Durvea Mar. 23 . *t§Voice of the City (A. T.) (D) Willard Mack April 13 . (Silent Version) *tWind. The (D) Gish-Hanson Oct. 27. . *t§White Shadows in the South Seas. Blue-Torres Nov. 10 . West of Zanzibar Chaney-Nolan Nov. 24 . *t Woman of Affairs : D) Garbo-Gilbert Dec. 15 . ** Wild Orchids (D) Garbo-Asther Feb. 23.. SHORT SUBJECTS Title Star Rel. Date Allah 'L Allah Ufa Oddities Mar. 16. . All Parts Charley Chase Oct. 27.. Ancient Art, An Ufa Oddities Mar. 2.. Assorted Babies Ufa Oddities Nov. 5 . Big Business Laurel-Hardy April 20 . ♦tBooster. The Charley Chase Nov. 24. . (Silent Version) Nov. 24 . Boy Friend Roach Stars Nov. 10. . Call of the Cuckoo Max Davidson Oct. 15. . Dec 22.. Oct. 13.. May 18 . Feb. 2 . Oct 6 Jan. 12 . May 4.. Dec 8.. Length Reviewed .7803 feet Nov. 24 7142 feet 5345 feet .5053 feet .6053 feet 5220 feet 7880 feet Feb. 23 8268 feet . . .Feb. 2 7524 feet .9372 feet . Feb. 16 79«7 feet . Jan. 5 7177 feet Jan. 19 6236 feet 6201 feet 9044 feet . . .Feb. 16 4823 feet 7126 feet . . .Jan. 26 6179 feet 6575 feet . Dec. 1 5264 feet 6893 feet Feb. 16 4815 feet 7 reels Feb. 2 5448 feet .7453 feet.... Nov. 17 5596 feet 7999 feet Mar. 9 .6500 feet Feb. 2 8799 feet Fab. 9 8799 feet Mar. 24 '28 .6552 feet April 13 6721 feet 7968 feet 6150 feet 8319 feet 9235 feet Nov. 17 . Aug. 18 Jan. 5 Nov. 3 April 6 Chasing Husbands Charley Chase Do Gentlemen Snore? Roach Stars. . Double Whoopee Laurel-Hardy. Dying Jungle Ufa Oddities.. Early to Bed Laurel-Hardy Election Day "Our Gang". . Fast Freight "Our Gang". . Feed 'Em and Weep Roach Stars. . Foundations of Eold Ufa Oddities May 16. Going Ga Ga Kennedy-Davidson Jan. 5. . Habeas Corpus Laurel-Hardy Dec 1 . "tHoly Terror, The "Our Gang" Mar. 9 . Jungle Orphans Ufa Oddities Mar. 30 . Kisses Comes High Ufa Oddities Dec 8 . Leader, The Ufa Oddities April 27. . "tLlberty Laurel-Hardy Jan. 26.. (Silent Version) Jan. 26 . . Ught of India. The Boyd-Godwin April 6 Lonely Lapland Ufa Oddities Nov. 10 . Loud Soup Charley Chase Mar. 16 . Madame Du Barry Nov. 17. . Manchu Love Sojln Jan. 12.. ♦tMovie Night Charley Chase May 11. . Napoleon's Homeland Ufa Oddities Jan. 5. . ♦tNoisy Neighbors "Our Gang" Feb. 9 . (Silent Version) Feb. 9 . Off to Buffalo Charley Chase Feb. 16. . *tOI' Gray Hoss "Our Gang" Oct. 20 . (Silent Version) Oct. 20 .. Pair of Tights Roach Stars Feb. 2 . Persian Wedding Ufa Oddities April 13 . "tRuby Lips Charley Chase Jan. 19.. Savage Customs Ufa Oddities Nov. 24. . "tSchool Begins "Our Gang" Nov. 17. . Secret Boozehounds Ufa Oddities Feb. 16. . *tSpanking Age "Our Gang" Dec. 15. . Strange Prayers Ufa Oddities Dec 22 . "tThat's My Wife Laurel-Hardy Mar. 23 . (Silent Version) Dec 29 . *tThln Twins Charley Chase April 13 . Two Tars Laurel-Hardy Nov. 3 . . Unkissed Man, The Roach Stars April 27. Uphill and Downhill Ufa Oddities Jan. 19. . *tWe Faw Down Laurel-Hardy Dec 29 . When Money Comes Roach Stars .' Mar. 2 . Why Is a Plumber? Roach Stars Mar. 30. . •tWiggle Your Ears "Our Gang" April 6 . (Silent Version) April 6 . Witch Doctor Ufa Oddities May 25 . Wives for Sale Ufa Oddities Oct. 27 . World's Playgrounds Ufa Oddities Oct. 13 . *t Wrong Again Laurel-Hardy Feb. 00 . Length Reviewed .1 reel 2 reels . 1 reel 1 reel 2 reels 2 reels 2 reels .2 reels Dec 1 2 reels 2 reels .2 reels .2 reels .1 reel .2 reels Nov. 3 2 reels .2 reels .2 reels .1 reel .2 reels .2 reels Jan. 12 .2 reels .1 reel .1 reel .1 reel .2 reels .2 reels 2 reels .1 reel .2 reels .2 reels .2 reels .2 reels . 1 reel .2 reels .2 reels .2 reels 2 reels Oct. 13 .2 reels July 28 .2 reels .1 reel .2 reels .1 reel .2 reels Sept. 29 .1 reel .2 reels .1 reel .2 reels .2 reels 2 reels .2 reels Dec 8 .2 reels .1 reel 2 reels .2 reels .2 reels .2 reels 2 reels .1 reel 1 reel 1 reel Nov. 3 2 reels ' Means synchronized score, "j" Means sound effects. Length Reviewed .6250 feet 6420 feet 6000 feet § Means voice (incl Coming Feature Attractions Title Star Rel. Date Length Reviewed *t§Anna Christie Greta Garbo China Bound Dane-Arthur May 18 Deadline, The Flash-Lorraine-Gray Desert Rider Tim McCoy May 11 *t§Dynamite (A. T.) Conrad Nagel *t§Five O'Clock Girl, The (A. T.).. . Davies-Arthur-King *t§Green Ghost, The *t {Hallelujah Colored Cast He Learned About Women Haines-Page-Percy *t§ldle Rich, The (D) Nagel-Love-Hymas *t§Last of Mrs. Cheney Conrad Nagel *t§Madame X Ruth ChaUerton Man's Man, A Haines-Dunn May 25 ading dialogue and incidental songs). A. T. after title means All Talkie. 1352 Motion Picture News Title Star *f§Marianne Davies-Shaw Masked Stranger, The Tim McCoy Mysterious Island, The Hughes-Daly-Barrymore. . *t§Nize Baby Gordon-Holtz-Waldridge . *t§Our Modern Maidens Crawford-Page-La Rocque. Redemption Gilbert-Nagel-Adoree Single Standard, The Flash-Gray-Lorralne Sioux Blood McCoy-Frazer Single Standard, The Flash-Gray-Lorralne (Silent Version) * f §Thunder Chaney-Haver *fTrader Horn Harry Carey *f§Trial of Mary Dugan, The (A. T.) (D) Shearer-Warner-Hackett. . ♦tViklng, The Starke-Crisp *t§ Where East Is East Chaney-Velez-Taylor Wonder of Women, The Stone-Wood Rel. Date Length Reviewed Mar. 2 .4811 feet . . .April 30 May 4 .10 reels April 13 .8508 feet... Nov. 17 . 6500 feet . . .Mar. 23 SOUND SHORTS Title Star Rel. Date Al Wohlman (D) 3 Songs April 6... AtthoClub (D) 8 Victor Artists May 18... Bernard & Henry (D) 3 Songs Ap.il 13 . . Bernardo De Pace (D) 3 Mandolin Solos Jan. 18. . . Bernardo De Pace (D) Mandolin Solos May 4... Bob Nelson (D) 3 Songs June 29 . . Carl Emmy's Pets (D) Dog Act April 20 . . Climbing the Golden Stairs Charles King (T. color).. Confession (D) Ames-Nye Jan. 12. . . Copy Roscoe Karns Craig Campbell (D) 3 Songs June 1 . . . Ed and Lou Miller (D) 3 Songs June 29 . . Elsa Ersi & Nat Ayer (F) 2 Songs Nov. 24. . . Ella Shields (F) 2 Songs Oct. 27... Emll Borneo (D) 3 Songs June 22 . . Frances White (F) 3 Songs Nov. 17... Fuzzy Knight (F) 2 Songs Oct. 13... Fuzzy Knight D 3 Songs June 8... George Dewey Washington (F) 2 Songs Oct. 27. . . George Dewey Washington (F) 2 Songs Nov. 17. . . George Dewey Washington (D) 3 Songs Feb. 2. . . George Lyons (D) 3 Songs Feb. 9.... Gilbert-Sullivan Male Ensemble (D) Song Program June 22. . . Gus Edwards Internat'l Review (D). All-star Cast April 6 (T. Gus Edwards Song Review (D) Special Cast Jan. 5 (T. Happiness Boys (D) 4 Songs May 25. . . Irving Aaronson's Commanders (D). . 3 Band Nos June 1 . . Jan Gabo's Band (D) 3 Band Nos Feb. 9. . . Jan Garber's Band (D) 3 Band Nos May 11. .. Jimtown Cabaret (F) Miller & Lyles Feb. 16. .. Jimtown Speakeasy (F) Miller & Lyles Nov. 10 . . Johnny Marvin (F) 2 Songs Sept. 29... Johnny Marvin (F) 2 Songs Nov. 3... JosephRegan (F) 2 Songs Oct. 13... Joseph Regan (F) 2 Songs Nov. 3 .. Leo Beers (F) 3 Songs Oct. 6 . . Locust Sisters (F) 2 Songs Oct. 6 . . . Man Higher Up, The (D) Walthall-Edeson May 11... Marion Harris (F) 2 Songs Sept. 29 . . Marion Harris (F) 2 Songs Oct. 20 . . Marion Harris (F) 2 Songs Nov. 17.. Marion Harris (F) 2 Songs Jan. 26 . . . Mayor of Jimtown The (F) Miller&Lyles Oct. 13... Metro Movietone Revue No. 1 (F).. All-star Cast Nov. 3 (T, Metro Movietone Revue No. 2 (F).. All-star Cast Nov. 24 (T Metro Movietone Revue No. 3 (F). . All-star Cast Jan. 26 (T Nearly Divorced (F) Sherman-Chadwick Jan. 19... Odette Myrtil (F) 2 Songs Oct. 20 . . On the March (F) William O'Neal April 27. . Ponce Susters (F) 2 Songs Oct. 20 . . Ponce Sisters (F) 2 Songs Nov. 10. . . Revellers, The (D) 3 Songs April 13... Robert Chisholm (D) 3 Songs May 25. . . Rube Minstrels 8 Victor Artists Sardines A La Carte (D) Raymond Hitchcock June 8 . . Ship Ahoy (D) Soitalny Band Revue April 20 Song of the Roses (D) Gus Edwards Revue Feb. 2. . . Stepping Along Sunshine Sammy Taking the Air (D) Biltmore Trio June 15.. . Tita Ruflo (D) "Barber of Seville" aria May 18 . . Ukelelo Ike (F) 2 Songs Jan. 5 . . . Ukelele Ike (F) 2 Songs May 4... Van and Schenck (F) 2 Songs Sept. 29 . . . Van and Schenck (F) 2 Songs Oct. 27. . . Van and Schenck (F) 2 Sonas Jan. 19. . . Van and Schenck (D) 3 Songs April 27. . . Vincent Lopez (D) 3 Piano Solos Feb. 16. . . Vincent Lopez (D) Piano Solos Nov. 10. . . Walt Roesner & Capitolians (F) 2 Band Nos Oct. 6 . . Yvette Rugel (D) 3 Songs June 15. . . PARAMOUNT Star Rel. Date Jack Holt Nov. 18... Rogers-Carroll Jan. 5 . (Silent Version) Jan. 5 .. ••Behind the German Lines Special Cast Jan. 12. . . ♦fSCanary Murder Case, The (A. T.) (F) Powell-Brooks Feb. 16... (Silent Version) Feb. 16. . *t§Carnation Kid, The (D) Douglas MacLean Mar. 2 . (Silent Version) Mar. 2 . . Case of Lena Smith, The Ralston-Hall Jan. 19.. *t§Chinatown Nights (A. T.) (F) W. Beery-Vidor-Oland Mar. 23. . (Silent Version) Mar. 23 . . *t§Close Harmony (A. T.) (F) Rogers-Carroll April 13.. •tSDoctor's Secret, The (A. T.) Edeson-Chatterton Jan. 26. . (No Silent Version) *t§Dummy, The (A. T.) (F) Bennett-Chatterton Mar. 9. . (No Silent Version) His Private Life Menjou-Carver Nov. 7.. *t§Holeinthe Wall, The (A.T.) (D) . .Colbert-Robinson April 27. . *tHomecoming, The (D) Hanson-Parlo Feb. 16 . Hunting Tower Harry Lauder Nov. 3.. •tSlnterference (A.T.) Powell-Brent-Brook Jan. 5.. (Silent Version) Jan. 5 . *t§Letter, The (A.T.) (D) Jeanne Eagels April 13. . ♦tLooping the Loop (D) Werner Krauss Mar. 16 . Moran of the Marines Dix-Elder Oct. 13., ♦tjManhattan Cocktail Arlen-Carroll Nov. 24. . Marquis Preferred Menjou-Conklln Feb. 2... *t§Night Club (A. T. (D) Brice-Rooney Feb. 23 . Nuthmg But the Truth (A. T.) Richard Dix April 20.. ♦tRedskin (T-color) (D) Richard Dix Feb. 23.. (Silent Version) Feb. 23. . * Means synchronized score, f Means sound effects. Reviewed Length .838 feet .897 feet 685 feet .1 reel 690 feet .824 feet .897 feet .2 reels April 13 .2 reels 2 reels April 13 Titel Star Rel. Date *t}Slns of the Fathers Jannings-Chatterton Dec 29. . (Silent Version) Dec. 9.. *t5Shopworn Angel, The Cooper-Carroll Jan. 12. . (Silent Version) Jan. 12.. Someone to Love Rogers-Brian Dec. 1 . . Sunset Pass Holt-Conklin Feb. 9 . . Take Me Home Daniels-Hamilton Oct. 13.. Three Week Ends Bow-Hamilton Dec. 8. . *t§Tong War (A. T.) (See Chinatown Nights) *t}Varslty Rogers-Brian-Conklln Oct. 27. . (Silent Version) OcL 27.. *t Wedding March, The Von Stroheim-Wray OcL 6. . ♦tWoman from Moscow, The Negrl-Kerry Nov. 3. . What a Night Daniels-Hamilton Dec. 22 . . *t§Wild Party, The (A. T.) (F) Clara Bow April 6. . *t Wings Arlen-Bow-Rogers Jan. 5. . (Silent Version) Jan. 5 . . *t§Wolf of Wall Street, The (A. T.) (D) Bancroft-Baclanova Feb. (Silent Version) Feb. *t§Wolf Song (D; Cooper-Velez Mar. 30 (Silent Version) Mar. 30 Length .7845 feet. .7724 feet. .7373 feet. 7112feet. .6323 feet. .5862 feet .561 4 feet 5962 feet Reviewed ..Feb. 2 ..Jan. 5 . . Dec. 8 .OcL ZT . Dec. 15 Nov. 3 9.. 9 . Oct. 20 Nov. 10 Jan. 5 . Mar. 30 . 6348 feet. . .6063 feet. .10659 feet . .6916 feet . .5378 feet . 7167 feet. .12267 feet .12267 feet. Aug. 26 '27 .6810 feet 6396 feet ...Dec .6060 feet Mar. .7021 feet SHORT SUBJECTS Title Star Rel. Date Are Scotchmen Tight? (Christie) Jack Duffy Mar. 2 . Auto Suggestion Krazy Kat Cartoon July 6. . Beaches and Scream Krazy Kat Cartoon Oct. 27. . Believe It or Not (Christie) Frances Lee Nov. 24.. Call Again E. E. Horton Oct. 20 . . oVo , l Come Easy, Go Slow Krazy Kat Cartoon Oct. 13 .. B08reet Cow Belles Krazy Kat Cartoon Jan. 5.. J ree Crazy Doings (Christie) Billy Dooley Mar. 23. . G07fLv» Dancing Town. The May-Skelly-Hayes Oct. 27.. Footlight Fannie (Christie) Frances Lee Feb. 9 . Footloose Wimmin (Christie) Bobby Vernon Dec. 8 . Fur Peace Krazy Kat Cartoon June 22 . Gobs of Love (Christie) Billy Dooley Dec. 15.. Gold Socks Krazy Kat Cartoon May 11.. Happy Heels (Christie) Billy Dooley Jan. 19 . Hospitalities Krazy Kat Cartoon Jan. 19.. Hat Aches Krazy Kat Cartoon June 8 . . His Angel Child (Christie) Bobby Vernon Feb. 16. . Home Girl, The Gilmore-Kruger Dec. 1 . . Hot Sparks (Christie) Bobby Vernon Nov. 3 . . Ko-Ko's Act Inkwell Cartoon Dec. 15. . Ko-Ko's All Wet Inkwell Cartoon June I.. Ko-Ko's Courtship Inkwell Cartoon Dec. 29 . °Bareet Ko-Ko's Dog Gone Inkwell Cartoon Oct. 20 . Ko-Ko's Focus Inkwell Cartoon May 18 . Ko-Ko in the Rough Inkwell Cartoon Nov. 3 . Ko-Ko's Magic Inkwell Cartoon Nov. 17 . Ko-Ko on the Track Inkwell Cartoon Dec. 1 . . Ko-Ko's Parade Inkwell Cartoon Oct. 6 . . Ko-Ko's Signals Inkwell Cartoon May 4 . . Lay On, MacDuff (Christie) Jack Duffy Nov. 17. . . ooc "kWrti'ii Liar Bird, The Krazy Kat Cartoon Nov. 24.. I9^b teet . . .April u Loose Change (Christie).. .. .* Jack Duffy Oct. 6... I ! Love Spats Jack Duffy April 27. . { „„ Nicked Nags Krazy Kat Cartoon Nov. 10. { [eB Nifty Numbers (Christie) Frances Lee Dec. 29. . I rlJ. Night Howls Krazy Kat Cartoon Dec. 22 . ' „ , 111," No Eyes Today Inkwell Cartoon Jan. 12 color 2 reels Noise Annoys Ko-Ko Inkwell Cartoon Jan. 26 .627 feet 1 reel .1 reel .608 feet . 1 reel .1 reel . 1 reel .1 reel .661 feet Color) 1043 ft. April 6 color) 1 reel .734 feet April 13 793 feet... 1 reel . 1 reel .1 reel .1 reel 1 reel .1 reel .1 reel Annoys -,n % reek ' 0B the Deck (Christie) Billy Dooley Feb. 23 '9r«ok Papa Spank (Christie) Jack Duffy... Feb. 2 'f Petty Larceny Inkwell Cartoon May 25. Jrqk . » Picture My Astonishment (Christie). Frances Lee Oct. 13 loan reei Reckless Rosie (Christie) Frances Lee April 6. { [ee\ Rough Dried (Christie) Billy Dooley April 20 , k'-rti'ii Sappy Service (Christie) Bobby Vernon April 13 ■lla lt i P She-Going Sailor, A (Christie) Billy Dooley Nov. 10 ' V rBel Should Scotchmen Marry? (Christie) Jack Duffy Dec. 22 . ' r.er „. Single Bliss (Christie) Jack Duffy Mar. 30 ,n2, [~| Stage Struck Susie Frances Lee May 4 it „i„,\ i Vo'oi Still Waters Krazy Kat Cartoon Dec. 3 . - Tight Places (Christie) Frances Lee Mar. 9 1 reel April 6 465* feet ^ 6 Why Gorillas Leave Home (Christle).Bobby Vernon Jan. 12. Turn Him Loose (Christie). Bobby Vernon Mar. 16. Length 2 reels. . . .1 reel . . 1 reel .2 reels. . . 2 reels. . . . 1 reel . . 1 reel . . . 2 reels . . . 2 reels . . . .2 reels. . 2 reels. .1 reel . . . 2 reels . . .1 reel . 2 reels . . . .1 reel . 1 reel .2 reels. . . 2 reels. . . .2 reels. . . .1 reel . .1 reel . . .1 reel . 1 reel . . . .1 reel .1 reel .1 reel . . . .1 reel . . . 1 reel . . . .1 reel . . 2 reels . . 1 reel .... 2 reels. . . .2 reels. . . .1 reel . . . .2 reels. . .1 reel . . .1 reel .1 reel . 2 reels . . . 2 reels. . . .1 reel . 2 reels. . 2 reels. . . 2 reels . . .2 reels. . . 2 reels. . . .2 reels. . . .2 reels. . . .2 reels. . 1 reel . 2 reels . . 2 reels. . . 2 reels. . . Reviewed 1 reel 465 feet 1 reel . . Title SOUND SHORTS Star Rel. Date Length Reviewed 'reel *t§Bird n the Hand, A (Christie) 1 reel 833 feet April 1 reel 1 reel 6 (A.T.(F)... ..Lois Wilson Feb. 16 . 2 reels . . Feb.2 *t§Bishop's Candlesticks The (A. T.) (D) Walt r Huston Feb. 23. . .1911 feet (No Silent Version) 1 reel *f§Boyhood Days (F) Borrah Minnevitch Jan. 26 . 1510feet Title Avalanche ♦tiAbie's Irish Rose 702 feet Length .6099 feet.. 10471 feet. . 10187 feet.. .8254 feet. . .7171 feet. 5943 feet 6290 feet .7156 feet.. .7229 feet. .7081 feet .71 45 fee. . .6500 feet 5832 feet Reviewed "Nov. 17 ..Jan. 12 . Dec. 8 . Mar. 23 "Mar." 2 '. Jan! 19 Mar. 16 Feb. 9 Jan. 5 1 reel Mar. 2 1 1 1 reels Mar. 16 1 reel Feb. 2 (No Silent Version) *t§Blue Songs (D) Ruth Etting (No Silent Version) *t§Carnival Man. The (F) Walter Huston Feb. 23 *t§False Alarm Fire Co., The (F). . . Smith-Dale Mar. 9 *t§Framing of the Shrew The (Christie A. T.) (F) Colored Cast April 27 *t§Highlowbrow (F) Donnelly-Shannon April 6 *t*His College Chum (F) Eddie Peabody 2 reels *t§Hot Lemonade (A. T.) (F) Fazenda-Arthur May 25 . 2 reels *t§Humorough Flights (A. T.) (F) . Donald Ogden Stewart April 13 1 reel • 1 If Men Played Cards as Women Do (A. T.) (F) Special Cast May 11.. *t§lnspiration Schubert's Songs. . .1 reel 2 reels Mar. 2 reels Feb. 1 reel 1 reel . 2 ree s. 615 feet .5354 feet . Mar. 9 .4690 feet ...Nov. 17 8104 feet 5812 feet .7487 feet. 6S43 feet .5886 feet 6676 feet .5444 feet. .6051 feet .5506 foet .3389 feet .8 reels. . . 7643 feet .7402 feet Nov. 24 OcL 27 . Mar. 16 Feb. 23 ..Nov. 3 Jan. 12 Jan. 26 Feb. Dec. *t§lnstalment Collector The (F) Fred Allen April 20 *t§lt Happened to Him (A. T.) (F).. James Barton May 25 *tSJed's Vacation (Christie A.T.) (F) . Charles Grapewin April 13 *t§Just One Word (A. T.) (D) Special Cast Jan. 26 (No Silent Version) *tJMeet the Missue (Christie A. T.) (F) James Gleason Mar. 30 *tSMelancholy Dame, The (Christie A. T.) (F) Colored Cast Feb. 2 *HMoonshine (A. T.) (F) James Barton April 20 *}§Music Hath Charms (Christie A. T.) (F) Colored Cast Mar. 16 *t$Now and Then (F) Special Cast Mar. 23 *t§Old Black Joe (D) Fleischer Song Cartoon April 6 *t §Post Mortems (Christie A. T.) (D) . Raymond Griffith Mar. 2 *t§Pusher-in-the-Face The (A. T.) (D) Hitchcock-Taylor Feb. 23 (Nn Silent Version) *t$Riith Etting Songs 1 reel ♦tSidewalks of New York (D) Novelty Feb. 2.... 1 reel *t§That Party in Person (D) Eddie Cantor Jan. 5 .805 feet N" Silent Version) * t§Traffic Regulations (F) Donald Ogden Stewart ,1 reel A. T. after title means All Talkie 2teels Mar. 16 2 reels Feb. 2 reels 2 reels 2 reels . lo reel Mar. 23 2~reels Mar. 9 .2 reels. Mar. 2 Feb. 23 § Means voice (including dialogue and incidental songs). April 20, 1929 1353 Title *t§Two Little Chinese Maids (F) *t§When Caesar Ran a Newspaper (Christie A. T.) (F) Hatton-Hardy Star Rel. Date Chang-Kuma Feb. 9 . Length Reviewed .1 reel Feb. 2 May 11 2 reels. Title Coming Feature Attractions Star Rel. Date Length Reviewed *tBetrayal, The (D) Jannings-Ralston-Cooper May 11 . *t§Burlesque Carroll-Skelly-Review *t§Cocoanuts (A. T.) 4 Marx Bros.-Eaton-Shaw *t§Concert, The (A. T.) Emil Jannings *t§Darkened Rooms (A. T.) Brent-Powell *f§Divorce Made Ejsy (A. T.) (F). MacLean-Prevost July 6. *t§Divorce Made Easy (A. T.) MacLean-Prevost *tFour Feathers Wray-Arlen-Beery *t§Genius is Born. A. (A. T.) 0. P. Heggie *t§Gentlemenofthe Press (A.T.) (F) Walter Huston May 4 (No Silent Version) *t§Greene Murder Case The (A.T.). Powell-Chatterton *t§lnnocentsof Paris, The (A. T.) (F). Maurice Chevalier May 25 *t§lnsidious Dr. Fu Manchu (A.T.).. Oland *t§Jealousy (A. T.) Jeanne Eagels *t§Lady Lies, The Huston-Colbert *t§Magnolia (A. T.) (D) Rogers-Brian-Arthur June 29 *t§Man I Love, The (A. T.) (F) Arlen-Brian May 25 (No Silent Version) *t§Marriage Holiday, The (A. T.).. . Chatterton-Brook-Powell *tSoul of France, The Special Cast Stairs of Sand W. Beery-Castle-Conklin June 8 *t§Studio Murder, The (A.T.) (F) , . . Eldridge-Oland-Conklin June 1. (No Silent Version) *t§Thunderbolt (A. T. (F) Bancroft-Wray-Arlen June 15 *t§T NT Harold Lloyd *t5Wheel of Life, The Dix-Ralston *t§Wheels of Life, The (A.T.) (F). .. Richard Dix June 22. *t§Woman Who Needed Killing, The (A.T.) (F) Baclanova-Brook May 18 PATHE FEATURES Title Star Rel. *t5Annapolis Brown-Loff Dec (Silent Version) Nov. Border Patrol, The Harry Carey Dec. tSCaptain Swagger La Rocque-Carol Nov. (Silent Version) Oct. Celebrity Armstrong-Basquette Oct. Flying Buckaroo, The Wally Wales Nov. Forbidden Love Lily Damlta Oct. Forty-Five Calibre War Coleman-Loff Feb. *t jGeraldlne Qui Man-Nixon Jan. (Silent Version) Jan. *t§Godless Girl, The Basquette-Prevost Mar. (Silent Version) Mar. (Silent Version) Hawk of the Hills Ray-Miller Mar. *t§King of Kings, The Warner-Logan Sept (Silent Version) Sept. *t§Leathernecks, The William Boyd Mar. rSilent Version) Love Over Night La Rocque-Loff Nov. *t§Marked Money Junior Coghlan Dec. (Silent Version) Nov. *tNed McCobb's Daughter Irene Rich Jan. (Silent Version) Dec * §Noisy Neighbors Quillan-Vaughn Jan. ♦HOffice Scandal, The Phyllis Haver Mar. (Silent Version) Mar. 'tSSal of Singapore Haver-Hale Jan. (Silent Version) Nov. Ship Comesl n, A Dresser-Schildkraut June *t§Show Folks Quillan-Basquette Dec. (Silent Version) Oct. *t§Shady Lady, A Phyllis Haver Jan. (Silent Version) Jan. Sin Town Allen-Fair Jan. *t§Spieler, The Hale-Adoree Dec. (Silent Version) Dec. *t§Square Shoulders Junior Coghlan Mar. (Silent Version) Mar. *t§Strange Cargo (A. T.) Lee Patrick Mar. Yellow Contraband Leo Maloney Oct. SHORT SUBJECTS Title Star Rel. Date All Aboard Haines-Coombs Jan. 13. . Baby's Birthday Jackson-Hiatt-McKee Jan. 20. . Back to the Soil "Aesop Fables" Mar. 3. . Bargain Hunt, The Jackson-Hiatt-McKee Oct. 14. . Big Burg, The "Aesop Fables" Mar. 24. . Big Game "Aesop Fables" Oct. 21 . . Big Shot, The "Aesop Fables" Black Duck, The "Aesop Fables" Mar. 17. . Bridle Byways Sportlight Mar. 31 . . Break of Day, The "Aesop Fables" Jan. 27. . Burglar, The Jackson-Hiatt-McKee Dec. 9 . Button My Back Billy Bevan Feb. 24... Calling Hubby's Bluff Billy Bevan Feb. 3. . Camping Out Donald Haines Dec 16. . Campus Vamp The Sennett Girls Nov. 25. . . Caught in the Draft "Aesop Fables" Nov. 11 . . . Circus Time Donald Haines Feb. 10... Close Figuring Sportlight Mar. 3.. Clunked on the Corner Johnny Burke Jan. 6. . Cop's Bride, The "Aesop Fables" Cure or Kill "Aesop Fables" Oct. 7. . Cycle of Erosion, The Educational Film Jan. 20. Day Off A "Aesop Fables" Dec. Defensive Ends, The Football Sense Oct. Defensive Half Backs, The Football Sense Oct. Title star Rel. Date Glaciers Educational Film Feb. 10.. Grandma's House "Aesop Fables" Feb. 24 . Great Ice Age of North America Educational Film Mar. 24 . Gridiron Demons "Aesop Fables" Oct. 28 . Head Hunters of Solomon Islands .. Educational Film Feb. 3. . His New Stenographer Billy Bevan Dec. 30 . Hubby's Latest Alibi Billy Bevan Nov. 4 . Hubby's Week-End Trip Bevan-Dent Dec. 2. . Jim Jam Janitor, A Johnny Burke Nov. 11 . Knowing the Ropes Rice Sportlight Jan. 6. . Lad and His Lamp, A "Aesop Fables" Mar. 10. . Ladies Must Eat Johnny Burke Mar. 3. . Land o' Cotton "Aesop Fables" Jan. 6 . Laundry Man, The "Aesop Fables" Nov. 4. . *t§Lincoln (Special reel) George Billings Feb. 10 . Mail Man, The "Aesop Fables" Dec. 30 . Matchmaking Mamas Burke-Eilers-Kemp Mar. 31. . .Jan. .Feb. 3 Oct. 14 Oct. 14 Mar. 10 Oct. 7 Nov. 18 Nov. 25 Jan. 20 Nov. 18 Masai, The Educational Film Mild or Mighty Sportlight Monkey Love "Aesop Fables" Muscle Marvels Sportlight No Children Haines-Coombs No Picnic Haines-Coombs-Dempsey No Sale Haines-Coombs On the Links "Aesop Fables" Pink Pajamas Bevan-Dent Players at Play Sportlight Polar Flight, A "Aesop Fables" *tPresto Changes "Aesop Fables" Queen Bee, The "Aesop Fables" Feb. 17 Queen of the North Woods (Serial). Clair-Miller May 12 Rodeo, The Star Cast Mar. 24 Shore Lines and Shore Development. . Educational Film Mar. 3 *tSkating Hounds "Aesop Fables" Smith Catalina Rowboat Race Jackson-Hiatt-McKee Oct. 21 Snapping the Whip "Aesop Fables" Jan. 20 Spartan Diet "Aesop Fables" Nov. 11 *§Stage Struck "Aesop Fables" Sweet Adeline "Aesop Fables" Feb. 3 . Targets Sportlight Nov. 25 Taxi Beauties Jack Cooper Dec. 23 Taxi Dolls Jack Cooper Taxi Scandal, A Jack Cooper Oct. 28 Taxi Spooks Jack Cooper Feb. 17 4^7 feet Tiger's Shadow, The McConnell-Allan Dec. 23 Under Dog, The "Aesop Fables" Mar. 31 Uncle Tom Star Cast Jan. 27 Watch My Smoke Haines-Coombs April 7. Water Cure "Aesop Fables" White Elephant, A "Aesop Fables" Jan. 13 *t§ Winning Patterns Sportlight Wooden Money "Aesop Fables" Feb. 10 Mar. 23 Date Length Reviewed 2... 18... 23.. 18... 14. .. 7... 25... 28... 17. .. 20.. 20... 31... 31... . . Dec. 29 ..Aug. 11 Jan. 19 Feb. 16 Mar. 9 Sept. 1 7008 feet .4598 feet .6124 feet 6312 feet 6145 feet 4751 feet .6787 feet .4790 feet .5959 feet 5587 feet . 9328 feet .9019 feet .9019 feet 4840 feet 10259 feet 10196 feet Apr 29 '27 .6965 feet . . April 13 6898 feet 5737 feet .5490 feet .5506 feet 6015 feet .. Feb. 9 6070 feet .5998 feet 6291 feet 6511 feet 6349 feet 6988 feet... Aug. 22 .6902 feet . . .June 23 .6566 feet Dec. 15 .6581 feet .5808 feet . . Mar. 30 .6132 feet.... Nov. 17 .4554 feet 5600 feet .. Mar. 2 .5816 feet. . . Oct. 20 .5438 feet 5477 feet. 7099 feet 5937 feet TALKIE SHORTS Title Star Rel. Date *t§At the Dentist's Le-aire-Simon Mar. 24. . *f§Dancing Around LeMaire-Phillips *t§Her New Chauffeur Simon-Teasdale *t§Wha» a Day Simon-Mallory Length Reviewed .1 reel .1 reel Feb. 16 .1 reel . 1 reel Oct. 27 .1 reel . 2 reels .2 reels Nov. 17 .2 reels Dec 8 .2 reels Nov. 3 .1 reel Jan. 12 .1 reel Mar. 23 .2 reels .1 reel Jan. 5 .1 reel Nov. 17 .1 reel Feb. 2 .2 reels .2 reels Mar. 30 .1 reel .1 reel .1 reel Oct. 27 .1 reel Oct. 13 .2 reels 2 reels Sept. 29 .2 reels .1 reel Dec. 1 .2 reels April 13 .1 reel Feb. 2 .1 reel Nov. 10 .1 reel .1 reel Feb. 9 .10 episodes .2 reels 1 reel 1 reel .2 reels Oct. 13 .1 reel Jan. 19 .1 reel Dec. 8 1 reel .1 reel Jan. 26 . 1 reel 2 reels .2 reels April 13 2 reels Oct. 27 .2 reels .10 episodes .1 reel Mar. 30 .2 reels 2 reels Mar. 30 1 reel April 6 .1 reel Jan. 12 1 reel 1 reel Feb. 2 Length Reviewed 2 reels Mar. 23 2 reels April 13 .2 reels 2 reels Coming Feature Attractions Title Star Rel. Date *t§Field College Sally O'Neil *t§Flying Fool, The (A. T.) Boyd-Prevost-Gleason *t§High Voltage 'A. t.) Boyd-Prevost-Hale *+§Listen Baby (A. T.) Eddie Quillan *t§Mother's Boy Downey-Bennett May 12. . . *t§Paris Bound Ann Harding Length Reviewed Title R K O FEATURES Star April 6 Feb. 23 . Oct. 2 Air Legion Lyon-Sleeper Amazing Vagabond Avenging Rider *t§Blockade *t§Circus Kid 9 28 7. Defensive Line, The Football Sense Oct. 21 ♦fDinner Time "Aesop Fable" Dogging It Sportlight Mar. 17 Eagle of the Night (Serial) Frank Clarke Oct. 14 Fair Catch, The Football Sense Oct. 14 *tFaithful Pup "Aesop Fables" Fire Detective, The (Serial) Mar. 3 Fishing Fool, The "Aesop Fables" Dec 2 Flying Hoofs "Aesop Fables" Dec. 23. Foolish Husbands Bevan-Dent Mar. 17. Forest People of Central Africa Educational Film Jan. 20 Girls Will Be Boys Sportlight Feb. 17. Getting Together Sportlight Oct. 28. Length Reviewed 2 reels .1 reel 1 reel 2 reels Oct. 8 .1 reel .1 reel Oct. 27 .1 reel April 13 .1 reel Mar. 16 .1 reel Mar. 30 1 reel .2 reels .2 reels Feb. 18 2 reels .2 reels Dec. 22 .2 reels Nov. 24 .1 reel Dec. 1 2 reels Feb. 2 .1 reel .2 reels Jan. 5 1 reel Mar. 30 .1 reel Oct. 6 .1 reel .1 reel Dec. 1 1 reel Oct. 27 . 1 reel Sept. 29 .1 reel Oct. 20 .1 reel .1 reel .10 episodes. Oct. 6 1 reel Oct. 27 1 reel .10 episodes 1 reel Dec 8 .1 reel Dec. 15 .2 reels Mar. 16 .1 reel .1 reel Feb. 9 .1 reel Oct. 20 Come and Get It Drifter The Fury of the Wild Freckled Rascal Headin' for Danger Hardboiled O'Neil-Tashman Hey Rubel Olmsted-Trevor Rel. Date Jan. 6... Bob Steele April 7... Tom Tyler Oct. 7... Anna Q. Nilsson Dec. 16... Darro-Brown Oct. 7 . . . (Silent Version) Bob Steele Feb. 3... Tom Mix Mar. 18. . . Ranger Jan. 6... Buzz Barton Mar. 31 . . . Bob Steele Dec. 16 . . Fen. 3... Dec. 23 . . . Length 6361 feet. Reviewed .4808 feet. .6408 feet. .6085 feet. 5264 feet 4899 feet' Sept. 22 His Last Haul . . T. Moore-Owen Nov. 11 . . Jazz Age Fairbanks Jr.-M. Day Feb. 10.. King Cowboy Tom Mix Nov. 26 . Lightning Speed Bob Steele Oct. 21 . . Love in the Desert Borden-Trevor Mar ,17 . Orphan of the Sage Buzz Barton Dec 23 One-Man Dog Ranger Mar. 3 . Outlawed Tom Mix Jan. 21.. Rough Ridin' Red Buzz Barton Nov. 4 Red Sword Nixon-Collier Jr Feb. 17.. Sally's Shoulders Lois Wilson Oct. 7. Singapore Mutiny Taylor-lnce Oct. 14. Sinners in Love Olive Borden Nov. 4. . Son of the Golden West Tom Mix Oct. 1 Stolen Love M. Day-O. Moore Dec. 2. . *t§Taxl 13 Conklin-Sleeper Nov. 18. . Tracked Ranger Nov. 4 . Trail of the Horse Thieves Tom Tyler Jan. 13.. Tropic Madness Leatrice Joy Dec. 9 . Tyrant of Red Gulch Tom Tyler Nov. 25. Vagabond Cub Buzz Barton Feb. 10. . Voice of the Storm Sleeper-Dane Jan. 13. . Yellowback, The T. Moore-Owen Jan. 20 . 5265 feet. .5940 feet .6262 feet .5797 feet .6245 feet 6269 feet .4647 feet. 4923 feet 4481 feet .6057 feet .4714 feet .6279 feet .6812 feet. . . Oct. 13 .6310 feet. . . Oct. 20 .6037 feet . . Sept. 29 .6223 feet .5760 feet 4957 feet .4823 feet .621 7 feet .4823 feet .4717 feet. SHORT SUBJECTS Title Star Rel. Date Length Almost a Gentleman Al Cooke June 25. . . .2 reels. Beef Steaks Helium-Davis Dec 30 .... 2 reels . . Casper's Week-End Hill-Duncan Dec. 9 — 2 reels . . . Come Meal Al Cooke June 11 — 2 reels. . . Curiosities No. 2 Novelty Oct. 1 0 .... 1 reel ... Curiosities No. 3 Novelty Oct. 24 .... 1 reel ... Curiosities No. 4 Novelty 1 reel .... Curiosities No. 5 Novelty Reviewed 1 reel * Means synchronized score, f Means sound effects. § Means voice (including dialogue and incidental songs). A. T. alter title means All Talkie. 1354 Motion Picture X ezvs Title Star Ret. Date Curiosities No. 6 Novelty Dec. 5 Curiosities No. 7 Novelty Dec. 19. Heavy Infants Karr-Ross-Alexander June 11 Honey Balks Helium-Davis Dec. 2 Horsefeathers Barney Helium Dec 9. Idaho Red Tom Tyler April 21 . . Jessie's James Vaughn-Cooke 2 reels Joyful Day Karr-Ross-Alexander Aug. 1 4 ... 2 reels Mickey's Babies Mickey Yule Aug. 7.2 reels Mickey's Big Game Hunt Mickey Yule Dec. 23. . . 2 reels Mickey's in Love Mickey Yule June 4. . . 2 reels Mickey's Rivals Mickey Yule 2 reels Mickey's Triumph Mickey Yule July 2.2 reels Mickey the Detective Mickey Yule Oct. 28. Mild But She Satisfies Alberta-Vaughn Oct. 14 **§Odd Facts Curiosities Qkmnx Barney Helium Oct. 7 Six Best Fellows Alberta Vaughn Oct. 27 Standing Pat Karr-Ross-Alexander July 9 That Wild Irish Pose Alberta Vaughn Oct. 24. Watch Your Pep Alberta Vaughn Oct. 7 What a Wife Duncan-Hill Oct. 14 Length Reviewed .1 reel .1 reel 2 reels June 16 .2 reels .2 reels Sept. 29 Oct! 20 Rel. Date Length Ufa 6941 feet Title Star Thou Shalt Not Steal Lillian Harvey. Three Comrades and One Inven- tion Russian Cast Amkino Oct. 13. 6000 feet Thunder God Cornelius Keefe Crescent 5917 feet Underground English Cast Ameranglo 7300 feet Untamed Justice Faire-Glass Biltmore 5770 feet U-Boat 9 Foreign Cast Jofa Prod 6500 feet West of Santa Fe Bob Custer Syndicate Nov. 15. .4852 feet Yellow Ticket, The Russian Cast Amkino Dec. 8 .6200 feet Reviewed Title Coming Feature Attractions Star Rel. Date Length J Buying a Wife Special Cast Aff. European 7 reels... 1 ree,s Circumstantial Evidence Foster-Keef e-Lake Chesterfield . Reviewed 2 reels Du,y t0 De Silen> Maria Albana Aff. European 6 reels. , i Exodus to the New World, The. . . Lyon-Prevost Pioneer 5ree s Full Dressed Thieves Nils Asther Aff. European 7 reels rrees German Underworld Special Cast Aff. European 7 reels *t§Chopin's Passion Robertson-Brinkley Powers Cinephone. Dancer of His Majesty, The. . . Special Cast Amkino. .7000 feet 2 reels §Great Power, The Special Cast. Bell Tone. 2 reels Great Unknown, The John Loder Aff. European 6 reels Guilty Fritsch-Vernon Ufa-Eastern Her Viennese Lover Asther-Nolan Aff. European 6 reels. . Length Reviewed *t§House of Secrets, The Special Cast Chesterfield Just Off Broadway Keith-Christy Chesterfield ^Forty-Ninth Street' 3 MooreBros " Milak of ,ne Snowlands Special Cast Ufa-Eastern Laughing at Death Bob Steele June 2 Our Daily Bread Mary Nolan Aff. European 7 reels LittleSavage Buzz Barton May 19 Poet and Czar Special Cast Amkino 8775feet Pals of the Prairie Buzz Barton . . .July 7 *t§Prince of Hearts, A Kerry-Worth Imperial Coming Feature Attractions Title Star Rel. Date Big Diamond Robbery Tom Mix May 13 June 9. Pride of Pawnee Tom Tyler *t$Rio Rita Special Cast *t§Syncopation (A. T.) Downey-Warings Band 7626 feet ♦tjjViennese Charmer, The Betty Compson. Woman I Love Morris-Kerry. . . Mar. 30 May 26 RAYART (S. R.) FEATURES Rel. Date Length 5100 feet Title Star Black Pearl, The Lee-Hallor Isle of Lost Men Tarn Santschi Oct 5800 feet Sisters of Eve Anita Stewart Oct. 1 5650 feet Sweet Sixteen Foster-Olmstead Dec 5991 feet Coming Feature Attractions Title Star Rel. Date Anna Against the World Shirley Mason Brothers Keefe-Bedford-Rankin Shanghai Bound Irene Rich *f§Should a Girl Marry? Foster-Keith Some Mother's Boy Carr-Ralston-Robards When Dreams Come True Lease-H. Costello Reviewed (Silent Version) Imperial *t§Rainbow Man The (A. T.). . Eddie Dowling Sono-Art Prod.. Two Days Special Cast Amkino 6500 feet Unholy Love Wegener-Petrovitch Aff. European Verdun Special Cast Richmount Vera Miezewa (tentative) Derussa Aff. European 7 reels . . Water The M. Chekhov Amkino 7000 feet When Duty Calls Special Cast Ufa-Eastern 6714 feet SOUND SHORTS Title Star *t§Al the Photographer's Harry Delf Elbee. *t§Meet the Family Harry Delf Elbee Rel. Date Length Reviewed SHORT SUBJECTS Rel. Date Length 1 reel Length Reviewed Title Star Down Hawaii Way Jan. 1 Fatal Warning, The H. Costello-Graves. . . Mascot 10 episodes Flaming Canyons Feb. 1 . . 1 reel Kids and Pets Mar. 15 Sixty Minutes From Broadway Jan. 15. Sunshine Mar. I. Trailing the Western Sun Feb. 15 Reviewed 1 reel 1 reel 1 reel 1 reel FILMTONE SHORTS Title Star Rel. Date Overture of 1 81 2 (Tschaikowsky) . . . Filmtone Harmonies Val and Ernie Stanton Songs At the Night Club Gladys Read and Shaw's Hawaiians Dancing Colleens Tap Dancers Radio Franks, The Songs Leng.h Reviewed STATE RIGHTS FEATURES TIFFANY-STAHL FEATURES Title Star Rel. Date Length Reviewed Broadway Fever O'Neill-Drew Jan. 1 5412 feet. . . Mar. 16 *t§Cavalier, The Bedford-R. Talmadge Nov. 1 ... .6775 feet . . Oct. 27 Devil's Apple Tree, The Dorothy Sebastian Feb. 20 6430 feet Mar. 16 Floating College, The O'Neill-Collier, Jr Nov. 10 5477 feet George Washington Cohen Jessel-Palmer Dec 20 *§Ghetto, The George Jessel Feb. 1 Gun Runner, The Cortez-Lane Nov. 20 .... 551 6 feet *t§Lucky Boy Jessel-Quimby Feb. 2 8653 feet Jan. 12 Man in Hobbles, The Lee-Harron Dec 20 5957 feet *t§Marriage by Contract Miller-Gray Dec 1 7730 feet — Oct 20 Title Star Dist'r Rel. Date Length Reviewed About Trial Marriage Corliss Palmer Circle Pict Oct. 15 *J§M^ynndl.Me -ri Brown-Bennett-Vaughn April Appassionata Leon Mathot Franco Film... April 23. .5600 feet Naughty Duchess. The Warner-Southern Oct 10 At the South Pole Special Cast Pole Pict. Corp 8000 feet P°w?,r of Silence, The Belle Bennett Oct 20 Battle of Mons, The English Cast British New Era Beautiful Blue Danube Junkermann-Mara Aywon Behind the Altar Wilhelm Dietarle Aff. European 6200 feet Bondage German Cast Ufa 6040 feet Broken Barriers H. Costello-Glass Excellent 6000 feet Cleanup, The Charles Delaney Excellent 5660 feet Code of the Air Harlan-Marlowe Bischoff Prod 5700 feet Daughter of Two Fathers Japanese Cast Shockuchi Devil Dogs Holmes-Alt Crescent 5600 feet Devil's Passion, The Special Cast Arfa 5700 feef 5500 feet .. Mar. 23 Feb. 15. Rainbow, The Dorothy Sebastian. *t§Reputation Keane-Standing Spirit of Youth Sebastian-Kent Feb. 20 Squads Right Gribbon-Stone Feb. 1 . *t§Toilers, The Ralston-Fairbanks, Jr Oct. 1 . Tropical Nights Miller-McGregor Dec 10. .5271 feet. . 5554 feet. . 6114 feet. 6 reels Mar. 23 7256 feet . 5449 feet Oct. 20 Title Gold SHORT SUBJECTS Star Rel. Date Length Reviewed Color Classic 1 reel. Dream Melody The Roche-Shelby Excellent 5050 feet *t§Hawaiian Love Call, The..'.'.!.' ! ! ! Color Symphony'.'.'.'.!'. ! "b'eeL'io! ! ! !l reel Escaped from Hell Muriat Esterhazy Aff. European 8 reels Faces of Children French Cast Zakoro 8000 feet Fortune's Fool Emil Jannings L. T. Rogers 6100 feet Golden Dawn Warwick-Ward Conquest 6200 feet Hearts of Men Harris-Keefe Anchor 5400 feet Holy Sinner, The Special Cast Worldart Pict Into the Night Agnes Ayres Raleigh 5712 feet Jazzland Reynolds-Nye Carlos 5700 feet Krassin Russian Cast Amkino 7 reels Lash of the Czar Russian Cast Amkino 6290 feet Life of Beethoven German Cast Film Art Guild 7000 feet Little Wild Girl. The Lee-Landis Hercules 5300 feet Lookout Girl, The Jacqueline Logan Quality Dist. . .Nov. . .6413 feet Lucrezia Borgia Conrad Veidt Mutual 7200 feet Man Who Cheated Life Veldt-Krauss Aff. European. Feb. 8 6000 feet Marie Antoinet'e Foreign Cast Unusual 6000 feet Morgane, the Enchantress Ivan Petrovitch Franco Film. . . April 8 . 6800 feet Mother of Mine Special Cast Zakoro Oct. . 7200feel Mountain Lovers Gaston Jacquet Conquest Jan. . .6500 feet Must We Marry' Garon-Eason Trinity 5400 feet Mystic Mirror, The German Cast Ufa 7000 feet No Babies Wanted Devore-Mong Plaza 521 5 feet Old Age Handicap, The Vaughn-Hughes Trinity Pict 5573 feet On the Divide Bob Custer Syndicate Oct. 15 4657 feet Orchid Dancer, The Cortez-Lagrange . .. Franco Film.. . April 15 7200 feet Passion Song, The Olmsted-N. Beery Excellent 5080 feet Peacock Fan The Dorothy Dwan Chesterfield 5400 feet President, The Mosjoukine-Vernon.. . E. L. Klein 8100 feet Q Ships Special Cast New Era 6000 feet Reilly of the Rainbow Division Hall-Garnn Crescent 6040 feet *t§Japanese Carnival, A Color Symphony Jan. 1 1 reel *t§ln a Persian Market Color Symphony Oct 1 1 reel Nov. 17 *t§ln a Chinese Temple Garden Color Symphony Feb. 15 1 reel *tLove Charm, The Color Symphony 1 reel Maude Muller Color Classic 1 reel *t§Melodie Color Symphony 1 reel No Women Allowed Color Classic 1 reel Tenderfoot Tourist, A Tom, Dick or Harry . . . *t§Toy Shop. The *t§Way Down South. . Color Classic 1 reel. Color Classic 1 reel . Color Symphony Nov. 1 1 reel . Color Symphony 1 reel. Jan. Feb. Coming Feature Attractions Title Star Rel. Date Length Reviewed *t§ Midstream Cortez- Windsor June 1 Miracle, The Southern-Pidgeon *t§Molly and Me Alberta Vaughn 8250 feet ^Silent Version) 7476 feet *t5My Lady's Past Bennett-Brown April 1 *t§New Orleans Cortez-Bennett June 20 Sept 15 *t§Two Men and a Maid. *tS Whispering Winds. . Collier-Jr.-Bennett June 15 Southern-McGregor May 1 Jan. 26 UNITED ARTISTS FEATURES Title Star Rel. Date Reward of Fai'h. The ! ! French Cast.'. .' .' .' ! Conquest'. 5927 feet *t§Alibi (A. T.) (D) O'Malley-Busch April 20 *t§Awakening, The (D) Banky-Baron Nov. 17 ♦tBattle of the Sexes (D) Bennett-Hersholt-Haver Oct. 13 Romance of a Rogue, The Warner-Stewart Quality Dlst.. . Oct. . 6100 feet Sajenko the Soviet Susy Vernon Ufa 5921 feet Scarlet Youth Corliss Palmer Circle Pict Oct Shanghai Document Russian Cast Oct 13 5000feet Silent Trail, The .. . Bob Custer Syndicate 431 5 feet *t§lron Mask, The (D) Douglas Fairbanks Mar. Length Reviewed 8 reels Mar. 16 7972 feet . . .Jan. 12 8180 feet . Oct. 20 *t§Coquette (A. T.) (D) Pickford-Brown-M. Moore (No Silent Versionl April Mar. 23 Smoke Bellew Conway Tearle Firs* Division 6605 feet Somme, The Special Cast New Era 7000 feet South of Panama Carmelita Geraghty . Chesterfield 6300 feet Ten Days That Shook the World Russian Cast Amkino Nov. 2 .. 781 5 feet ... . Nov. 24 That Murder in Berlin German Cast Big 3 5700 feet Mar. 23 * Means synchronized score, f Means sound effects. § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie *t§Lady of the Pavements (D) . *tRescue, The (O) (Silent Version) Mar. 9 Boyd-Velez-Goudal Feb. 16 (Silent Version) Feb. 16 Colman-Damita Jan. 12 (Silent Version) Jan. 12 8855 feet 8659 feet 8329 feet 7495 feet .7980 feet , 7910 feet Jan. 26 . Mar. 16 .Jan. 19 April 20, 1929 1355 Title Star Rel. Date Length Reviewed *f Revenge D Dolores Del Rio Nov. 3 . 6541 feet Dec. 15 *fWoman Disputed D) Talmadge-Roland Oct. 29 8041 feet . Nov. 17 Coming Attractions Title Star Rel. Date *t§Bulldog Drummond (A. T.) (D).. Colman-Tashman-Love Mar. 30 Length Reviewed 6767 feet April 13 rjCity Lights (D). . . Charlie Chaplin *tEternal Love (D) Barrymore-Horn-Varconi *+Evangeline D Del Rio-Drew *tHell's Angels (D) Lyon-Hall -Nisson **§Lummox A. T.) (D) Aug. 3 *t§Queen Kelly F . .• Swanson-Byron July 13 *t§She Goes to War F Boardman-Rubens-Holland June 22 (Silent Version) June 22 *t jSong of Broadway. The D Harry Richman ... »TjThis is Heaven D Banky-Hall 7948 feet . April 6 *ffhree Passions (D) Terry-Petrovitch June 1 ♦♦JTiri Pan Alley 'A. T.) N. Talmadge-Roland *tVenus (D) Constance Talmadge UNIVERSAL May 11 Jan. 26 Feb. 23 Ti;le FEATURES Star Rel. Date Anybody Here Seen Kelly? Love-T. Moore Sept. 9 . Beauty and Bullets Ted Wells Dec 16 . Body Punch, The Daugherty-Faire Oct. 28 . Burning the Wind Hoot Gibson Feb. 10 . *f JCharlatan, The Special Cast April 14 . (Silent Version) April 7 . Clearing the Trail Gibson-Gulliver Oct. 7 •t&Clear the Decks Reginald Denny Mar. 3 . *i§Cohens and Kelleys In Atlantic City, The Sidney-Gordon-Price-Swain . . Mar. 17. . (Silent Version) Mar. 17 . * §Come Across Basquette-Howes April 28 Crimsen Canyon, The Ted Wells Dec. 16.. Danger Rider, The Hoot Gibson Nov. 18 . Eyes of the Underworld William Cody April 28 . Freedom of the Press Stone-Keith-M.Day Oct. 28.. Gate Crasher, The Glenn Tryon Dec. 9 . *T&Girl on the Barge, The Hersholt-O'Neil-McGregor Feb. 3 . (Silent Version) Feb. 3 . ♦tSGIve and Take Sidney-Hersholt Dec. 23 . (Silent Version) Dec. 23 . Grit Wins Wells-Collins Jan. 27.. Harvest of Hate Rex-Perrin Length .6243 feet .4179 feet 4786 feet 5202 feet Reviewed 5311 feet .7400 feet 7752 feet Mar. 23 Hero of the Circus Special Cast Dec. 2 Honeymoon Flats Lewis-Gulliver Dec. 30... How to Handle Women Tryon-Nixon Oct. 14. . . x:iunema i PE SPLICE OF LIFE |.^ry .... SAL p.S R€ PRE SENTAT I V6 " ' m s RoseNPie i_D ^ BURR COMEDIES Hollywood, Cal. ^PF^ What hoTmy laddies! N his first dialogue picture Lupino Lane touches the high watei mark of a glorious comedy career. **SHII* MATES" is ai irresistible as a tidal wave. It has everything you look for in an ideal two-reel comedy. Ii is doubtful if any funnier short feature comedy has ever been made Of course, talking comedy leadership was conceded to Lane evei before he started. Heir to all the fun-making talents of one of tin world's oldest theatrical families — a beloved favorite on the stag< of two continents — then one of the greatest of screen comedy star: — you naturally expected him to step to the front with his first talk ng picture. But you must see and hear "SIIII* 3IATES" t< know how far he has exceeded your fondest expectations. A real broadside of laughs if there ever was one! And with i EiitlVitt iotiiil adds another big fighting squadron to tin greatest fleet of short features that ever mad°e money for wide awake showmen. First of a series of eight eading Architect Enthusiastically Endorses American Theatre Equipment Exposition Coliseum, Chicago, June 1 to 9, 1929 You'll see things you never saw before because ♦ ♦ . There is onl\ One i Glenn Tyrort, Evelyn Brent, Merna Kennedy, *T. E. Jackson, Otis Harlan, Robert Ellis, *Paul Porcasi, Leslie Fenton, George Ovey. from JED HARRIS' Stage Production of the play by GEO. ABBOT and PHILIP DUNNING A PAUL FEJOS Production Associate Producer CARL LAEMMLE, Jr. Two Negatives: one SILENT, one with DIALOG Color Scenes Photographed by Technicolor Process * of the original play cast NOTE: The tise of the name ''Broadway** in as- sociation with other film productions is un- authorized and has no connection with this, the original play by that name. ojid L NI JZver Con drama Eye j v-J J! s^ > • / ^y'HK most widely imitated ( / plav ever pictured— because it's the greatest melodrama ever conceived. Greatness ean be imitated, but it eannot be repro- ^ (lured. The living essence of any great work eludes the copyist. That" s the way it is with the ONE and ONLY "Broadway", the play that ran for two years on Broad- wav . . . and now the talking, sing- %-TSi illg picture that will continue living year after year as the greatest melo- drama ever produced. With the {Picture Gli/flKYH and madness— ^ gaycty and despair — ■ laughter and tears — gilded towers and grimy depths — love, hate, greed, fear, courage, ambition — EVERY HUMAN EMOTION is played on the strings of throbbing hearts in "Broadway/'' Here you have life in the raw — souls laid hare 'midst a background that has been the Mecca of ambitious youth and hungry age for decades. Here you have the living, breathing, pul- sating spirit of ItROADWA Y, made from the greatest money melo- drama the stage ever saw ! Mary Pickford HOLLYWOOD, CAL. March 22nd 1929. Motion Picture News, 729 Seventh Avenue, New York City. Gent le men : « Thank you 30 much for my copy of the 1929 iilue Book. I have always found this very comprehensive directory most useful,- in fact we refer to it constantly,- and I am . happy to have the latest edition. Sincerely yours, in wny?S Story, action, and Vitaphone score that make "Flaming Youth" look like an ad for Frigidaire. With Neil Hamilton. By Carey Wilson. A William A. Seiter production. Theme song "I'm Thirsty For Kisses, Hungry For Love" published by M. Witmark & Sons. f/t alt depends o*l FIRST NATIONAL Motion Picture News Volume XXXIX NEW YORK CITY, APRIL 27, 1929 No. 17 Main Street, Not Wall Street The Show Business Is Still The Show Business By William A. Johnston THE next three months will probably complete the largest group changes this industry has ever experienced. Consolidations were in order anyway: but the introduction of sound has changed and developed the groupings as no one anti- cipated. We have largely centered our attention so far upon sound as a new form of amusement. But the industrial situation now looms largest. Sound, it would now appear, has lifted the picture industry up bodily and put it down upon new industrial foundations. Sight, industrially, was one thing; sound is — vastly — another. Sight left our industry self-contained. Sound, allying us as it does with the electrical forces of the air, joins us, by the same token, to the industrial forces back of them; and these industrial forces are the most powerful in the world of today; the largest banking houses are most actively engaged in their developments. In other words the industry has new bosses, and the new bosses are the veritable kings of modern-dav industry. It is curious to recall that when radio first loomed upon the picture horizon we shud- dered at its shadow and regarded it as an enemy only. The wise minds said: don't fight this new entertainment; marry it. Well, the complete union seems to have been at last effected. Not only that but the bridegroom is taking his picture bride to a brand-new mansion and a lot of most in- fluential relatives. It is to these new relatives that this editorial is directed; we refer, of course to the gentle- men who own the wires, and the electric juice and the devices and patents of the new magic world of sound transmission. The advice is this: don't overlook the bride; give her the utmost consideration. She is as full of whims as. an April breeze. You can't tell what she is going to do; she doesn't know herself. You may make the finest paper plans for her only to find that she'll tear them into shreds. Your bride is the show business. She knows nothing about banking, or mergers, or economics — and you can't teach her. She is entirely self-centered. She has but one boss- — which is not your- self but the public. She will bow meekly to the public and take its orders verbatim. She knows its language — not yours. She's an actress. Give her a show, a beau- tiful theatre, a lot of advertising and standing room only and she'll cavort to beat the band. Give her a merger that makes stock certifi- cates but not audiences and she'll run out on you. I asked a wise showman what he thought r>f the present peculiar situation in our bus- iness. And he o-ave this crvntic answer: "bricks, mortar and showmanship". What he meant was this: that sound or silent, stao-e or screen, the show business is still the show business: fine theatres, shows to pt) in them, and showmen to run them. The show business is still on Main Street, not in Wall Street. 1380 Motion Picture News Wesco And Other Defendants Will File Bonds And Plead Not Guilty In Govt. Action Indictments Secured Last Week Include Several Charges ; Franklin Welcomes Trial BONDS are to be filed and not guilty pleas entered by Fox-West Coast Theatres, its president, Harold B. Franklin and nine film distributors when they are arraigned in a California Federal Court on a charge of violating the Sherman anti-trust law. All were indicted last week by a Federal Grand Jury at Los Angeles on charges presented by John H. Amen and J. V. Mayhugh, special assistants to the attorney general. "Freeze-outs, " illegal contracts and other unfair practices are alleged in the indictments. Evidence has been sought by the government since last •Tidy and over fifty witnesses will be on hand to testify. Recently the defendants sought a writ to halt a probe being made by the United States jury. The argument, concerning the availability of the defendants' records, re- sulted in a ruling favorable to the govern- ment which previous to this, through its agent, John Amen, had been refused privi- lege to examine West Coast Theatre rec- ords for what was termed " essential" evi- dence. The defendants in addition to Wesco arc : Paramount, United Artists, First National. Universal, Warner Bros., Fox, Pat he, M-G-M, and Vitagraph. In a recent statement from Harold B. Franklin, mention was made that he and his company were glad that an opportunity had arisen to determine application of the law to principles involved in zoning and clearance. Franklin says: "Clearance is, and must necessarily con- tinue to be, the backbone of the entire in- dustry, not only in the exhibition of pic- tures, but in the making of them as well. Without clearance there can be no de luxe (the big show house) places of amusement. Without clearance there could be no pro- duction on the vast scale that is today char- acteristic of the business. "Clearance is also a protection for the public, because it is through the encour- agement of the larger and finer theatres that the high standards of motion pictures have not only been set and maintained, but have been continually bettered. "We do not hesitate to say that without clearance or protection as between first run and subsequent showings, the whole in- dustry would have to be organized on a very much smaller scale." RCA Opens K. C. Office An office in Kansas City, Mo., has been .-tahlished by RCA. C. F.' Bamman of the X. Y. staff, is temporarily in charge. This is the fifth branch of the Photophone or- ganization to be established since the first of the year. Newsreel Censor Bill Confronts Pa. Gov. NEWSREELS will be exempt from censorship in Pennsylvania if Governor Fisher signs the Aron bill, which passed both branches of the legislature in the waning hours of the recent session. The measure, the only important bill affecting the film industry that passed from a score in- troduced, is now awaiting the signature of the Governor and friends of the bill say he has given assurance that he will sign it. Special Spring Meeting Called By Oklahoma T.O. Caution Urged In Dealing With Many Problems Sound Presents Members of the Theatre Owners of Ok- lahoma are urged to "use caution and dis- cretion in buying talking picture equip- ment and to not load up on pictures at prices which might prove burdensome" un- til they gather and talk it over with oth- ers at the annual convention of the organi- zation in Oklahoma City, Tuesday and Wed- nesday, June 11-12. In this notice sent out by W. Z. Spear- man, manager of the T. 0. . of Oklahoma, attention is called to the fact that on ac- count of so many vital questions facing exhibitors at the present time the date of the annual meeting has been changed from Fall to Spring for this year. Problems arising from the industry's change over to sound, high film rentals, closing of theatres part or all time, inter- changeability and other important ques- tions of the day will be brought up for dis- cussion. Stanley Co. Meets In N. Y. For Election Of Officers On April 18th the Board of Directors of the Stanley Co. of America assembled at the New York headquarters of the organi- zation and elected the following officers : I. D. Rossheini renamed as president, with H. M. Warner as chairman of the hoard; S. H. Fabian, vice-president; Al- bert Warner, vice-president; Morris Wolf, secretary; J. Sloane, assistant-secretary; J. J. Newman, treasurer; J. M. Brennan, as- sistant treasurer, and Samuel Carlisle, comptroller. Appointed to I he Finance Committee were Waddill Catchings, chairman; I. D. Rossheini, cx-officio, and H. M. Warner. Myers Delivers Scathing Attack On Babson Report Says Statistician Is Wrong In Declaring Movies Are Con- ducive To Crime In a formal statement made this week, Abrarn F. Myers, general counsel of the Allied States Association, forcibly chal- lenged a recent charge made by Roger W. Babson, statistician, that motion pictures were to be blamed for an alleged growing disregard for law and order. ' ' Such studies as I have made," Babson is quoted as say- ing, "lead directly to the movies as the basic cause of the crime waves of today." "Mr. Babson owes an apology to the in- dustry as a whole and to the smaller ex- hibitors in particular," Myers declared. "It is evident that the data offered by Mr. Babson in support of his indictment of the motion picture industry is utterly worthless. If the Babson market reports were based on such superficial research and faulty reasoning they would have none of the standing accorded them by the public today. . . . "I have seen many pictures and it has been my observation that virtue triumphs with almost monotonous regularity and happy endings are a habit. I sometimes wonder whether the pictures are sufficiently stimulating to exercise any influence on mo- tion picture audiences. If so, it must be in the direction of emulating screen heroes and heroines, and even then they might do worse. ' ' If Mr. Babson were to devote his genius and facilities to a good faith effort to dis- cover why it is that the theatre to which he objects shows the kind of pictures he does not like, he would be in a position to tell the public about some of the evils of compulsory block booking and zoning and their effect on the programs in the small neighborhood houses." Warners Makes Bid For Stock Of Stanley Company At a meeting held this week by the War- Oner Bros. Board of Directors it was voted to extend an offer to the minority stock- holders of the Stanley Co. of America to ex- change their common stock for Warner Bros. Pictures Inc. common on the common basis of three shares of common stock of Stanley for one share of common stock of Warners. At the present time, Warners owns 86 per cent of the entire Stanley out- standing stock. Details regarding the car- rying out of the offer are yet to he an- nounced. Gallop Heads AMPA Service Committee As Chairman The chairmanship of the Service Com- mittee of the AMPA has been accepted by Bruce Gallop, who succeeds Walter Eher- hardt, resigned. The committee serves as a contact between exploitation, publicity, advertising men, artists and others and the film companies and theatre organizations: 1381 Fans Thunder NO In Answer To L. A. Times' Question, "Shall Silent Pictures Be Dropped?" April 27 , 19 2 9 Wesco Head Sees Effect Of Sound On Stage Shows T alkie' Programs Practical But Questions Policy In De Luxe Theatre Under certain conditions, since the ad- vent of sound, stage attractions may be and have been done away with in motion pic- ture theatres with little or no effect upon the gross returns, says Harold B. Franklin, president of West Coast Theatres, in a re- cent statement. But he is doubtful, at this stage, to predict how far such a policy will go and believes it likely that many de luxe houses depending upon definite patronage will continue to provide stage entertain- ment in addition to screen fare. Mr. Franklin recalls the instance of the Carthay Circle and other theatres on the coast : "The first theatre that eliminated stage attractions, which had a nation-wide repu- tation for its prologues, was the Fox Car- thay Circle Theatre. This theatre has been operating without prologues for almost a year, with little effect on the gross business. "Encouraged with the success attained here, the Fox Criterion Theatre, Los An- geles, adopted a similar policy, resulting in one of the most successful seasons in the history of any theatre in Los Angeles. This same policy was extended by Fox West Coast Theatres to the operation of the United Artists Theatre in Portland, and now a new Fox Theatre is being opened in Seattle, which will show the best mo- tion pictures without any stage attraction whatsoever. "Of course, it is too early to say at this time that such policies can be established in all instances. So far the experiment has been made only in theatres that have shown the real outstanding product." Theatre Chains In Battle For Control Of Toledo Houses Rumors are rife of many probable changes in ownership for Toledo, 0., the- atres. Though official announcement has been withheld, it is known that the Publix chain has taken over the Princess. The Keith interests are said to have the inside track to taking over the Rivoli, with War- ner and Fox also in the bidding. Rumors also involve the Valentine and State, with possible erection of new houses by the Fox and Warner interests. Possible sale of the State is discounted by George Kreutx, manager. Exhibs Postpone Installations Cleveland neighborhood theatre owners, asked what plans they are making for sound installations, say they are waiting to put in sound equipment until Fall. Increased over- head, they claim, cannot be assumed during the Summer. It is forecast that many Cleve- land neighborhood houses will close this Summer. Columbia Profits Over $400,000, Is Estimate COLUMBIA PICTURES CORP. net profits for the fiscal vear will exceed $400,000, officials of the company estimate. This would be equal to $16 per share on 25,000 shares of no par value preferred stock, or $3.25 a share on 100,000 shares of common stock. Radio Discussion Reveals Advance Of The Televisor Jenkins Tells De Forest Device Is Where Radio Was In 1920 The progress of television was interest- ingly discussed in an interview between Dr. Lee De Forest and C. Francis Jenkins over radio station WABC, Sunday evening, April 21. The discussion was broadcast over the entire Columbia network, and touched upon the advance of the telivisor from the experimental stage until this day when it is estimated 20,000 persons are look- ing in on pictures broadcast over station WX3K. The "film pick-up" is in general use at the present time, it was pointed out, having I n found advisable to film the subjects in a motion picture studio and record them permanently on a film. One of the most interesting questions asked of Mr. Jenkins by Dr. De Forest was concerning the televisor's present status and Jenkins' answer was that he believed it had now reached a state of development comparable with that of sound broadcasting in 1920. As to size of images now possible to transmit it was stated that as many as a dozen persons could look in at one time. The major problem at the present, Mr. Jenkins said, was to produce a foolproof home televisor for the entertainment of the entire family circle, and was not sure whether it would be operated in conjunction with an ordinary broadcast receiver or not. A great deal depended upon the limiting of television to short wave channels ; however, present development of the radio will great- ly aid towards the perfection of the tele- visor, he added. Columbia Washington Mgr. Charles Schwerin has been placed in charge of the Washington exchange of Co- lumbia Pictures, succeeding W. G. Dutton, resigned. 80 A Of 7,200 Voters Protest Withdrawal Of Silents ; 567° Prefer Them To The Talkies By EDWIN SCHALLERT f Editor of The Los Angeles Times Preview and Special Correspondent of Motion Picture News) IN the annual survey made by the Los Angeles Times and Fox West Coast Theatres, this year's subject being talk- ies versus silents, a decided NO was in evi- dence among the poll of 7,216 voters in answer to the question, "Do you want silent pictures eliminated?," 80 per cent of them sending a negative reply; 56 per cent against 44 per cent preferred silents to talkies; 55 per cent did not like recorded music ; 51 per cent indicated that they cared more for pictures with music and effects than straight talkies ; 73 per cent told of their dislike for pictures part talk and part silent, and it was almost an even break on the question as to whether or not their interest for talkies was increasing or decreasing. The survey of the Annual Preview" on the subject of talking and silent picture pref- erences represents a combination of the opinions of the readers of the Los Angeles Times and patrons of the Fox West Coast Theatres, a certain number of ballots being allotted to film playhouses in this locality. Included in the aggregate is also a special vote of the student body of the University of Southern California, as well as of the class engaged in the motion picture course at that institution. The Times vote represents the result of including the ballots taken by blank cou- pons printed at intervals over a two weeks' period. It shows a stronger favor- ing of the silents than does either the West Coast or the University vote. This might be explained by the fact that it in- cludes a more limited number of so-called regular movie fans, but it is indicative, es- pecially in the remarks of a very discrim- inating few. The interest in the survey, as exhibited both by The Times readers and West Coast patrons, was unusually keen, and was high- lighted by varied expressions of opinions both for and against the innovation. The importance of the change to the mind of the public was thus amply indicated. Body Of John S. Woody Arrives In L. A. For Burial The body of John S. Woody, motion pic- ture executive, who died last Tuesday, ar- rived in Los Angeles Wednesday of this week for interment there. Mrs. Woody ac- companied the remains West, friends and relatives meeting her in Chicago and de- parting from the city Sunday night. 1382 W. Electric Making Talkies To Teach Exhibitors How To End Poor Sound Reproduction Otterson Tells Plan To Meeting Of Academy on Coast; Bad Results in Theatres Flayed ( Hollywood Bureau, Motion Picture News) HOLLYWOOD, April 24.— An imme- diate move of great importance to cheek the poor reproduction of sound pictures in theatres was disclosed to- night in a speech by J. E. Otterson, Presi- dent of Electrical Research Products, West- ern Electric subsidiary, before the Academy of Motion Picture Arts and Sciences. Otterson announced that Western Elec- tric will produce a series of talking pictures for the benefit of exhibitors and operators, presenting explanatory talks and demon- strations by experts and engineers detailing in full the proper operation of equipment, how to handle it for the best results and possible chances of trouble. The first subject is in production now. The footage will run as much as needed to give the necessary instruction. Other sub- jects of one or more reels will be made from time to time with films available to theatres free. Criticized Cliains In his speech, Otterson declared that the talking picture will survive only if high quality is maintained. He admitted a great loss in quality today in theatres and said it was due to the fact that theatres are not getting out of the talkies all that the studios put in. This was caused, he went on, by the apparent carelessness and indif- ference of operators. He explained that Western Electric had deliberately criticized the quality of sound reproduction in chain theatres, with the re- sult that the big chains had given special attention to the matter and obtained better results. Bad sound reproduction was flayed at the meeting of the Academy. A resolution, calling attention to the general poor repro- duction of sound in picture theatres, caused prolonged discussion. The resolution was referred to the Board of Directors for further action, after it was pointed out that producers and electric companies were do- ing their utmost to educate exhibitors and operators to secure better quality in repro- duction. Film Censoring Is Useless, Declares D. A. R. Chairman Events of the past year have proved further the uselessness of motion picture censorship and justify the ;mti censorship program of the D. A. R., according to the ;mnii:il report submitted by Chairman Mrs. Newton D. Chapman to the Continental Congress of the organization last week. Sound Track Perfected For Color Positives (Hollywood Bureau, Motion Picture News) HOLLYWOOD. April 24.— Techni- color research engineers have perfected a process permitting a sound track on Technicolor release prints for Movietone and RCA meth- ods, available to all producers desir- ing to use a sound track on all-color films. Several features have already been made in this manner. Others are planned by various companies. The sound track is made on a separate negative and not simultaneously on the color negative. Sound is put on the release prints later. Universal Plans Eastern Studios For Sound Films Several Long Island Sites Are Uniler Consideration; Plant Soon Ready Carl Laemmle on his trip east for the premiere in New York and Washington of "The Show Boat" decided, it is under- stood, that the Universal organization would have to have a sound studio plant in the east in order to meet the competition of other companies that are now producing in the vicinity of New York. A survey of the old Universal properties in New Jer- sey is said to have showed that they would not be desirable for the project, and Long Island was decided on as the future scene of U's future eastern activity. Three sites are under consideration at present. They are in the Astoria section and within easy access of New York. According to present plans one of the sites is to be decided on within the next few weeks and construction contracts are to be let. Several sound experts will come East from the coast to superintend the work of building the plant, which it is hoped will be ready for operation by next September. Publix Acquires 3 More Theatres In State Of Colorado Publix Theatres, Inc., have increased their holdings in Colorado by acquiring three more theatres. They recently closed negotiations with Harry T. Nolan of Den- ver, who heads a company which owns the Rex of Greeley, Colorado, and the Majestic and Avalon of Grand Junction, Colorado. .1/ o t i o n P i c t u r c Sews General Use Of Color Is Forecast For New Product Cheek-up Indicates That At Least 30 Features Will Be Technicolor ed Hollywood, April 25. — Fifteen feature productions are already lined up by coast producers to be released entirely or mostly in all-color via Technicolor process. In cheeking up on the more general use of color photography in next season's picture-, it Avas found that the fifteen pictures so far decided on for color represents only a part of the total number of releases intended for the coming year. That all color photography in features is becoming more general is an admitted fact. With the likelihood that more than thirty productions will be released in all-color dur- ing next season, the general trend seem- to indicate that color films will be the general trend, following in the path of sound and dialogue. In the present definite line-up of fifteen all-color productions, Warner Brothers in- tend making at least six, and lead producers on the total number of color productions. The Warner all-color productions include "Rainbow," "On With the Show," "Gold- diggers," "School Days," and two other features. Paramount is next in line with a total of four pictures in all-color. These include "The Virginian," "Rose of the Rancho," "Burlesque" and the next Moran and Mack comedy. M-G-M has already completed "Mys- terious Island" in all-color photography, but certain re-takes are necessary, which Mill hold release date till fall. This com- pany also has many color sequences in its current musical revue feature, and may produce its next scheduled musical via tech- nicolor. Universal used color photography for sev- eral sections of "Broadway," just com- pleted; and R.KO is planning production of "Rio Rita" in all-color. First National will utilize technicolor process for the entire filming of the musical "Sally"; while it is understood that the co-starring production "Taming of the Shrew," with Mary Pick- ford and Douglas Fairbanks, will carry all- color photography. More than half of the productions defin- itely lined up to be produced in color are either stage musicals or stories with the- atrical background. It is understood that Paramount will all-color "The Virginian" and "Rose of the Rancho," on account of the success of "Redskin," recently- re- leased. H. M. Warner And Quigley In N. Y. May 6 After Trip Arriving on the lie de France when she docks in New York on May 6 will be H. M. Warner, Warner Bros, president, and G. E. Quigley, vice-president of the Vita- phone Corp., who have been abroad for six weeks combining business with a vacation trip. Mrs. Warner and Mi's. Quigley ac- companied them. April 27, 19 2 9 1383 Trade Showing Via Radio Made In Minneapolis Tie-up Arranged And Outof Town Prospects Advised To Listen In The talkies recently made it possible for "Mike" Firsch, RKO exchange manager in Minneapolis, to "scoop" the Northwest with an interesting combination radio tie-up to the theatre-going public and picture prospects in out-of-town theatres when he arranged with station KSTP to broadcast the dialogue and musical feature "Synco- pation" on Monday night, April 15, from the Hennepin-Orpheum. He had previously written or wired exhibitors that the film would be on the air. Minneapolis and St. Paul newspapers ran stories about the broadcast in the radio sections and their sheets and Manager Frank Burke, of the Hennepin-Orpheum, states that the theatre received several phone calls as the result of this stunt. He believes that it is the first time a picture of this type has been put on the air. With the exception of the last two reels, in order to induce suspense, the film was broadcast in its entirety. Last Sunday evening, April 21, a portion of "Alibi," all talkie, was broadcast dur- ing the Majestic Theatre of the Air hour over Station WABC, with members of the original cast acting their roles. This broad- cast was very well handled, with perhaps just enough of an exciting sequence doled out to whet the interest of the listeners-in. W* E. Files Infringement Suit Against A Buffalo Exhibitor; Pacent Prepares His Defense Revolution Due In Theatricals, Says Schnitzer A revolution in theatricals is pending, according to Joseph L. Schnitzer, president of RKO productions, who returned this week from the Coast, where he has been in conference with William Le Baron on production plans. "Motion pictures are making terrific in- roads into the ranks of musical comedy stars," says Mr. Schnitzer. "If they've got ability as well as reputation we're out to get them for our productions. Unlike the legitimate producers we are not limited in the amount we can afford to put into a production. If it takes a million each to make such shows as 'Rio Rita' and others in line, we'll spend that million. We know we can get it back. ' ' Total W.E. Installations Reaches 1,680 WESTERN ELECTRIC theatre installations of sound equip- ment in the United States now total 1,680, according to a company re- port. The dual system of sound-on-disc and sound-on-film prevails in practi- cally all of the houses wired. 6th Sense Guides Milwaukee Patrons Managers Declare Do Not Choose To Spend Until "Hunch" Arrives; Want Strong Fare Milwaukee theatre managers are definite- ly convinced that no amount of exploitation and advertising is going to put over a weak picture and that you cannot force people to come into your theatre if you have noth- ing to offer. Three pictures were "jerked" from three down-town houses in one week, and a new picture slammed on cold. In each instance the new feature met with instant approval and the usual patronage swarmed back to the theatre. A sixth sense seems to warn theatre •'shoppers" that a picture will not afford sufficient amusement, regardless of glow- ing advertisements and seductive lights. "Beware of Bachelors" ran for five days at the Alhambra and business was grad- ually dwindling. Without warning "The Duke Steps Out" was put on and at its first evening's showing, the house was crowded. Question: How do theatre patrons know a strong picture from a weak by looking at the pictures outside? "Hearts in Dixie" had a good seven-day run at the Wisconsin; nothing outstanding, but a fair week. It was put on for a second week at the Merrill, and after two days was taken out, and "The Wild Party" substi- tuted without preliminary advertising. The response was astonishing. "Linda" just barely started at the .Ma- jestic when it died a natural death on its second day. "No Defense" was substituted and business picked up. T,"Na- ,°!4la- Ho"se Bombed Publix Gets Peeksville Site An explosive, alleged to have been hurled as a reprisal because the Palace, Tulsa, Okla., did not employ union labor, shattered 40 windows and blew three doors from their hinges in adjacent business houses. No one was hurt. T. G. Teeter is manager of the house and A. M. Cauble owner. Peekskill, N. Y., heretofore a field of op- eration for independent chains, will have a 1,500-seat Publix house in the future, as Publix Theatres has acquired a site on Brown Street, about 125 feet from the cor- ner of Division Street. The purchase was made from Mason-Bannister Corp. Action Also Brought By W. E. Against Toledo Firm For Alleged Infringement A FOLLOW-UP action on the patent issue between Western Electric and Pacent was brought this week when a suit, charging alleged infringements of patents, was file,d against Wallerstein, a Buffalo exhibitor, for use of Pacent sound reproducing apparatus. L. C. Pacent, presi- dent of the Pacent Reproducer Corporation, has issued a statement that defense has been arranged and has wired Wallerstein that he will be protected. Another suit for alleged infringement of patents was announced this week by J. E, Otterson, of Western Electric, as being brought against the Maiden-Toledo, Inc., and C. A. Fox, of Toledo, Ohio, charging unfair competition in making and selling sound picture apparatus in imitation of Western Electric equipment. At the same time suit is also being brought in the same court against the Xil- verphone Corp., of Toledo, for sale of the alleged infringing devices. To defend the suit against Wallerstein, Pacent has retained the well known lawyer Martin W. Littleton as chief counsel and Kenyon and Kenyon, patent attorneys. In the suit against Wallerstein, Western Electric states: "The same patents are in- volved as in the suit filed a few weeks ago against Pacent in the Southern District of New York. This suit, the first brought by Western Electric against a theatre for use of alleged infringing equipment, indicates the Western Electric Company belief that theatres using infringing equipment, as well as the manufacturer of such equipment', should be held responsible." Block Booking And Other Bills Before Congress The first of the block booking bills which were before Congress last session, spon- sored in the Senate by Senator Brookhart of Iowa and in the House by a number of Representatives, to be reintroduced was put in April 22 by Congressman Celler of New York, who at the same time reintro- duced his measure to repeal the fight film act. Among the bills submitted, were meas- ures by Representative Cannon of Mis- souri to prohibit the importation of inter- state transportation of motion or other pic- tures showing, directly or indirectly, cer- tain crimes and a bill by Representative Cochran of the same State to repeal the law prohibiting the interstate transporta- tion of prize fight films. Both of the meas- ures were before the last Congress. 1384 "Duke Steps Out" Takes 1929 Capitol Record With $91,529: "Thru Different Eyes" $108,087 "Hole In Wall" Bad With Only $58,200; "Weary River" Big At The Strand; Two New Hits THE record for 1929 to date at the Capitol was hung last week by "The Duke Steps Out," which played to $91,529.95, and was held over for the current week. Business along the street was not of extraordinary calibre, so the picture must have drawn strongly. The Roxy, with "Thru Different Eyes," the best Fox all-talker to date, played to $108,- 087.25, which is better than average, while at the Strand, Richard Barthelmess in "Weary River," got $46,700, which made this another holdover for the street. At the Paramount "The Hole in the Wall" fared rather badly with $58,200 as the return, about 20 per cent under the normal business of the house. The second week of "Syncopation" at the Hippodrome showed $22,370, while "The Chalatan" at the Colony came through with $10,270. The third week of "The Godless Girl" at the Cameo showed $4,976, while the two grind runs, "Coquette" at the Rivoli and "The Wild Party" at the Rialto, drew $39,990 and $28,600, respectively. "The Rainbow Man" and "The Show Boat" were two new arrivals for runs last week. The former played to $14,000 on nine performances, while the latter got $11,000 in eight. At the Globe there is something of a kick on the audiences' part from those who confuse the picture with the show and then demand their money back. That happens at every evening per- formance. "The Broadway Melody," with $23,- 988.75, and "The Trial of Mary Dugan," at $9,199.50, are the leaders in the per- centage column of the run attractions in legitimate houses. At the Central "His Captive Woman" is holding on with $13,- 216.7:>, and "The Letter," at the Criterion, finishes this week. Last week's receipts were $9,371, "Alibi," one of the new ar- rivals, hit $17,125 for its first full week, while "Christiana," at the Gaietv, dropped •off to $8,147.75. "The Divine Lady," for its fourth week at Warner's, drew $15,216.75, while "Noah's Ark," at the Winter Garden, got $25,506. The latter figure is not good for the house or the picture. "The Singing Fool" finished last week, after having played Broadway for 32 week-, tlie final week being $9,555.25. ( m die run the picture grossed over $1,000,01)1) in New York. New arrivals this week for runs in legiti- mate houses are ".Madame X," which opened al the Harris on Wednesday night, and "Innocents in Paris," which came to the Criterion on Friday night. "Desert Song" At N. Y. Warners On May 1st aryy HE desert song," the Vitaphoned operetta of the Warner Bros., will arrive in New York for its premiere there at the Warners Theatre on May 1st. It is the Warners first 100 per cent singing and talking picture. Carlotta King and John Boles are the stars. "Syncopation^Goes Over Big At Los Angeles Showing Among Long Runs "Coquette/9 " Desert Song" and "Iron Mask" Still In Lead < Hollywood Bureau, Motion Picture News) Hollywood, April 25. — " Coquette," in its third week at the United Artists Thea- tre, is still setting a fast pace for the other Los Angeles current film presentations, and last week grossed $29,800, a percentage of 225. Grosses and percentage ratings of other first runs were "Broadway Melody," in its eleventh week at Grauman's Chinese, $27,500, or 165 per cent; "The Iron Mask," in its sixth week at the Carthav Circle, $13,500, or 110 per cent; "The Barker," at Loew's State, $27,500, or 100 per cent; "Nothing But the Truth," at the Para- mount, $29,500, or 98 per cent; "Desert Song," in its third week at Warners Hollv- wood Theatre, $23,000, or 105 per cent ; "Syncopation," playing for six days at the Criterion, $14,400, or 170 per cent. Three five dollar openings are scheduled within a week. The number is a new record for the Coast. On May 3 the Criterion opens with "The Trial of Mary Dugan," the Biltmore follows on May 6 with ' ' Show Boat," and on May 9 the Carthav Circle ]ire-i'iit- "I'dack Watch," also known as "The Kyber Rifles." Racon Sues Macy The Racon Electric Co. has broughl suit in the Supreme Court, New York County, against the Macy Mfg. Co. el al, for alleged use of their formula in manufacture of product and has asked for both preliminary and permanent injunction against any alleged further use. The Macy Mfg., in their answer, deny all allegations and ask that the suit be dis- missed. T.-S. Moves Exchange Quarters in the Film Center Building in New York have been taken by Tiffany- Stahl's exchange. Phil Meyer is manager. Motion Picture X ews S.M.P.E. Spring Meet To Be Held In New York City Many Important Subjects At Hand And Record Crowd Expected The Spring meeting of the Society of Motion Picture Engineers will be held in New York City at the Park Central Hotel, May 6 to 9. Upon request the hotel man- agement will be pleased to send full par- ticulars regarding rates and registration. An unusually large gathering is expected. The tentative program of arrangements is as follows : MONDAY, MAY 6 10:00 A. M. — Organization meeting. Park Central. Committee reports. Convention business. 1:00-2:00 P. M. — Luncheon, Park Central. 2:00-5:00 — Program — papers of general interest, not requiring projection equipment. 8:30 — Park Central roof. Pre view of forthcoming soundjfilm productions. Informal dancing. TUESDAY, MAY 7 9:30 A. M. — Special busses leave Park Central for Bell Laboratories. 10:00 A. M. — Bell Laboratories Auditorium. Pro- gram devoted to papers and demonstrations of late developments in sound film production and projection apparatus. 1:00-2:00 P. M. — Luncheon, Bell Laboratories Cafe- teria. 2:00 P. M. — Demonstration of interesting research apparatus and sound film equipment — Bell Laboratories Auditorium. 2 :4S P. M. — Program — More papers and demonstra- tions of the same type as outlined for morning session. 4:45 P. M. — Television demonstration. 5 :30 P. M. — Busses leave Bell Laboratories for Park Central. Tuesday evening — free. WEDNESDAY, MAY 8 9:30 A. M. — Special busses leave Park Central for R. C. A. Photophone Projection room, 411 Fifth Ave- nue. 10:00 A. M. — Program devoted to papers and dem- onstrations of variable-area methods of recording and proj ection. 1:00 P. M.— Luncheon. 2:05-5:30 — Continuation of program. Possibly to be held at Photophone 138th Street Studios. 5:30 — Busses leave for Park Central. 7:30 — Banquet, Park Central roof. J. A. Crabtree, toastmaster, S. P. Grace, vice-president Bell Telephone Laboratories, will demonstrate the possibilities, humor- ous and otherwise, of inverted speech transmission and reception. Dancing afterward to music from Park Central orchestra. THURSDAY, MAY 9 9:30 A. M. — Busses leave Park Central for Para- mount-Famous Lasky Studios. Astoria, L. I. 10:15 A. M. — P. F. L. Projection room — program devoted to papers and demonstrations dealing with pro- duction problems. 1 :00-2:00— Luncheon — P. F. L. Cafeteria. 2:00-3:00 — Interesting points from papers presented by absentees. Round table discussion of motion picture engineering problems. 3:30-4:30 — Open forum — general business. 4:30-5:30 — Inspection of P. F. L. Studios. 5 :30 — Busses leave studio for Park Central. 8:30 — Bell Laboratories Auditorium. Popular pro- gram of newly-organized Acoustic Society of America. Adjournment, sine die. M. S. Rosenfield To Handle Burr's New Talkie Series Miss M. S. Rosenfield, who is well known in the domestic and foreign markets as a distributor of independent product, has signed a contract with C. C. Burr to dis- tribute his series of 2-reel all-talking com- edies known as the "Storm and Strife Series."' This series is now in production in Holly- wood. Botli the film and disc system are being used. April 27, 19 2 9 1385 What The Small Exhibitor Thinks Of The Exchange Man And His Methods 1HAVE read with interest the article headed "What the Exchange Man Thinks of the Small Town Ex- hibitor" and I must come to the defense of my brother small town exhibitors by retaliating with "What the Small Town Exhibitor Thinks of the Exchange Man." Under that head most small town ex- hibitors would be arrested for publishing their thoughts. However, I am not going to delve into that phase. More power to that exhibitor who knows the barber trade for I know that's where he makes his liv- ing. He isn't in the position of the ex- change man who has to open his mail every morning before he takes off his hat to know if he still has a job. Being A Showman Personally, I am a showman and don't know how to do anything else but be a showman. But, to be a showman, one has to know how to do everything. He has to be a financier and a janitor. He has to know how to paint a sign and paste a 24 sheet. He has to tell the newspaper man who has run a newspaper for 30 years how to run his newspapers. He has to tell the typesetter how to set up his ad. He has to tell his experienced projection- ist how to project. He has to educate very inexperienced people and make them into ushers and cashiers, doormen. He has to tell his musicians who have studied music all their lives what, where, when and how to play, while he himself don't know the difference from one note to the other. The only notes he knows are the ones the banker holds against him. That's a small town showman. Com- pare him with the big executive exchange manager who knows how to use flowery language and add one zero after his mini- mum price when he tries to sell one of these exhibitors a picture. Now, the ex- changemen get together and unanimously agree that the small town theatre owner doesn't pay enough attention to his busi- ness. I have just held a meeting of my- self and I unanimously agreed that they don't know what they are talking about. I am a small town exhibitor and have been accused of the same things that were stated in your article : not giving enough time to my business. Well, there are only 24 hours in a day and I am sorry but I can't give any more time than that. I By HENRY SOSNOSKY Oicner and Manager, Chisholm Theatre Co., Chisholrn, Minn. don't sleep nights figuring out what I am going to do tomorrow. My town is seven miles on a paved highway from the most up-to-date theatre in this part of the country. The theatre is in a town that is known the world over and people go there just for the ride. They have Yitaphone, Movietone and what not and their ad- mission is not much more than mine even though my pictures might be better. I am out fighting this competition every day and, since the novelty of the Vita- phone has worn off my business has im- proved considerably. ' 77/ /j- is a reply to an article in a recent issue of Motion Picture Newsy en- titled "What The Ex- change Man Thinks of The Small Town Exhib- itor As A Showman". Mr. Sosnosky gives his views in no uncertain terms, and states the case for the small exhibitor in, a vivid and effective ^ manner. Now, here is what the exchange men are sore about : They come into my thea- tre. I am out. He calls my house. I am not home. He waits a while. I don't show up. He goes in the candy kitchen. I am not there. He makes out his report, "Manager out." Just as he drives up the street I come in and the boy gives me the information that Mr. Exchange Man was just here He stayed in town about ten minutes. I was up to the Woman's Club trying to sell them the idea to patronize the home town theatre, using a scheme it -took me a few days and nights to figure out. The same salesman on his way back a week later steps in. It is eight o'clock in the evening. The manager is sure to ♦ ♦ be there at that time. Manager is out. Salesman makes report accord- ingly. Goes away saying, "That man is always out," or words to that ef- fect, that we showmen know how to use. Where was I? Up to the Elks' Lodge. I am an officer and have to be there. Elks can't meet in the morning. A few days later, I go down to my exchange center and happen to call on the branch manager of the office which was repre- sented by this certain salesman. "H'm," he says, "no wonder your business is rot- ten. Why, you're never in the theatre." This is just one incident, I have many others. The manager of a small town theatre does not belong in the theatre. He should be out visiting and making friends. He belongs to every lodge imaginable because in a small town the Elks are Odd Fel- lows, the Odd Fellows are Masons, the Masons are Knights of Pythias and they all belong to the Kiwanis Club. If I so desired I wouldn't have to eat one meal a week at home. There is always some club or lodge putting on something for the benefit of someone. The showman has to be there and the people of my town call me Barnum and Bailey. I get hooked for a ticket for everything that ever goes on in this town. I have even bought a ticket from a Girl Scout for a moving picture at the school house featuring Col- leen Moore before she had a hair cut or met Mac. I told a Catholic priest where he could get a good film to run in the church. Next Sunday some outfit is hav- ing a play at the school. They are using my spotlight and I had to buy two tickets. Dealing With Patrons Which reminds me that one other thing a showman has to be and that is — a dip- lomat. He has to know how to talk to John D. Vanderbilt in one breath and to Mrs. Tony Marine, who just came from the old country and can't talk English in the next breath. He has to explain to Mrs. Tony when a certain star became twins because he took the part of himself and his brother. He has to tell Mr. Vanderbilt why Liberty gave that picture three stars because it's rotten and while you are answering him the town halfwit (Continued on page 1406) 1386 Motion Picture News Actual experie?ices of exhibitors in overcoming sound troubles in tlieir theatres are detailed in this series of articles. Next week a prominent New York State exhibitor will set forth an original plan for "chasing echoes" and a theatre owner of the Middle W est will tell how necessary it is, in achieving proper sound re- production, to "listen with the other fellow's ears". How A "Silent" Theatre Was Revamped To Meet Sound Requirements Majestic, Springfield, Ohio, Solved Problem Of Bad Acoustics By Cutting Down Stage, Moving Cooling Plant, Treating Walls, Carpeting Aisles And Other Changes MANY theatres — those built some years ago when nobody dreamed that the talkies would come along and revolutionize the industry — have had to be revamped radically in order to give proper reproduction of sound. This is one of the most important problems that confronts the exhibitor who has a house of this description, it is disclosed in the nation-wide survey of "sound trou'bles" now being conducted by Motion Picture News. For instance, there is the Majestic Theatre at Springfield, Ohio. It is an old house, built fifteen years ago, with no specifications given, of course, to acous- tics, as all pictures were silent then, and it was not designed with the "hearing" factor in mind. But sound came along — and the Ma- jestic has had sound for a long time, as time goes dustry. in this rapidly-moving in- Revamping A Theatre On January i, 1928, the managership of the Majestic was assigned to Lee J. Rue ring. The situation when he took over the managerial reins was this : the house was playing straight silent features, with four Vitaphone acts. The sound and acoustics were very bad and patrons were continually complaining, either that they could not "hear the picture" at all or that the sound was too loud. Mr. Euering saw that something must be done to improve the showing of sound pictures. First, he called on engineers from Western Electric. Together with them, he worked out a plan for bettering the situation. The permission of the cir- cuit head, Phil Chakeres, was obtained for the making of structural changes and improvements in the house. The problem, in this case, was acous- tics. Study of the situation by the en- gineers and Mr. Euering showed that one origin of the trouble lay in the dimensions of the theatre itself. Measurements were made, and it was found that by cutting oft' twenty-five feet from the stage, the auditorium was made wider and not so deep. In order to do this, a false proscenium arch and stage were built in front of the old stage. This was made sound-proof with porous plaster and plaster board. But this change did not solve the prob- lem, by any means. The theatre seats also had to be brought into keeping with _the sound era. And this was done by cover- ing them with a special seat cover made of heavy cloth. Attention was then given to aisles. One of the chief difficulties hitherto had been interference with sound waves by feet noises. The aisles had been covered with linoleum. A spe- cial thick felt was placed over the lino- leum, and then carpets were laid down. The feet noises disappeared. Eliminating Noises The fight to eliminate noises went on. The cooling system, which is the pride of the Majestic in summer time and a very necessary adjunct to the comfort of the house,, was moved back under the foyer, thereby cutting down about 60 per cent of the roar of the motors. Another important change which was found necessary was the installation of new projection machines. From then on, all pictures and acts were cued, before being shown to the public. In this way. it was possible to tell just how many points faders and horns could be carried on. Thus the Majestic solved its sound problem. As a final word. Manager Euering says: "In my opinion, the repro- duction of sound in the talking picture theatre depends upon the manager or someone with a good sense of hearing, to determine the audience in the house, be- cause the sound can either be too loud or not loud enough." Certain it is that there must be silence in the theatre if sound pictures are to be heard properly. And the elimination of noise is not wholly a matter of structural changes or the chasing of echoes. There is the audience itself. Once upon a time, the title reader was a real nuisance to other patrons. Some people insisted on reading all sub-titles out loud — to the constant discomfort of neighbors. Now there are those who al- ways have something important to say to friends during film dialogue — and it is most disturbing. The situation in Ottawa, Ontario, can be taken as an average example in the Dominion. There were two angles to the problem. One annoyance came from those who talked during the show. The other annoyance came from those who were standing at the back of the house or in the foyer waiting for seats, for the sound films have certainly caused a great increase in patronage and wired theatres are taxed to their capacity and beyond every day. Talking Patron Nuisance Exhibitors in Ottawa found it neces- sary to take definite steps to shut down, as politely as possible, on the talkative patrons. T. R. Tubman, manager of the Regent and Imperial Theatres, both wired, for instance, placed framed signs in prominent positions in the lobbies and stairways, these notices being as follows : "SILENCE PLEASE— Help others enjoy our all-audible programmes by re- maining quiet." Manager Ambrose Nolan of the Ava- lon Theatre, Ottawa, went a step further. Not only did he place an illuminated box sign in the foyer but he ran. and is run- ning, a trailer at every performance. Both the sign and the trailer read as fol- lows : "Let your neighbors enjoy the per- formance. Absolute quiet please." At all three theatres these requests have been sufficient to cause patrons to think before they spoke and the result has been pleasant all around. Personal requests by ushers or other attendants have become unnecessary. April 27 , 19 2 9 1387 John J. Byrne, Manager of the National Theatre, Jersey City ONE of the most unusual develop- ments in community work on the part of the picture theatre has been put over, with great success, by John J. Byrne, manager of the National Theatre, Jersey City, a Stanley-Fabian chain house. And one of the most interesting phases of the idea is that it enables the theatre to reach 22,000 homes regularly through the county's leading newspaper — and by a direct appeal to women readers. Mr. Byrne conducts every Tuesday what is known as the "Laura Ivins Matinee." Miss Ivins is the Food Page Editor of The Hudson Dispatch, and her page is read avidly by the women of the community, as she is considered an au- thority on household economies, food and hygiene. Her average mail brings in ap- proximately 1,000 letters a week. A Theatre Hostess Each Tuesday the work of Miss Ivins is carried on, at the matinee arranged by Byrne at the National Theatre. Topics •of special interest to women are discussed. At these meetings Miss Ivins is the of- ficial hostess of the theatre and the presid- ing officer. She brings with her some prominent speaker whose subject women are interested in. Discussions are held immediately after the speaker is finished with the result that a splendid spirit of co-operation is engendered among vari- ous civic, educational and social organiza- tions of the city. The venture has brought together a union of the only local morn- ing newspaper and the theatre, and has received the enthusiastic endorsement of practically every civic body and woman's club in Hudson and Bergen counties. With the newspaper lending its every co-operation and carrying the message of the National Theatre's work and that of its food page editor to over thousands of Reaching 22,000 Homes By An Unusual Newspaper-Community Tie-Up homes in the county, the tremendous effectiveness of this work is immediately apparent. "The Laura Ivins Matinee" begins at 1.30 o'clock, when she meets the public at the theatre in a personal and informal way. Then, from 2.00 to 2.30 the pro- gram of interest to women is given. Aiding Hospital Fund A concrete instance of the way in which Byrne's idea has been turned to community betterment is this : on Tues- day, May 21, a gala matinee will be held at the National for the benefit of a local hospital building fund. Al Jolson in "The Singing Fool" will be the feature of the program. The theatre party will be under the auspices of Christ Hospital Auxiliary Surgical Dressings, units of which are established in churches of different de- nominations in Hoboken, Jersey City, and North Hudson. This event will definitely establish the Laura Ivins Matinee at the National The- atre on a permanent basis as a community service work open to the organizations of I ludson and Eastern Bergen Counties, to use to their advantage in various prac- tical ways. The National Theatre and The Hudson Dispatch are, of course, co- operating with Miss Ivins in this com- munity service project. Represented in the Surgical Dressings Association are the following churches : St. Stephens' Episcopal Church, Jersey City; Holy Innocents Episcopal Church, Hoboken; Old Bergen (Reformed), First Presbyterian and First Congrega- tional, Jersey City; Girl Scouts Unit of Grove Reformed Church, North Bergen ; Emory M. E., First Presbyterian and St. Paul's Episcopal Church, Jersey City. But this is not the only angle to the re- markably effective community work which Manager Byrne is doing. Recent- ly, he organized a Theatre Neighborhood Club. At the first meeting of this organi- zation, plans were discussed for the forming of string and brass bands, a sym- phony orchestra and the staging of a musical extravaganza once a year. Gives Benefit Shows Byrne, who has coached plays and shows in New York, is assembling to- gether the young talent of the city and giving benefit shows throughout the com- munity. At the big annual show professional talent will be called in, but the members of the Theatre Neighborhood Club will be the main attraction. Profits will go to charity. Younger members of the club are instructed in ensemble dancing and singing. The Club holds meetings once a month at the National Theatre after the evening- show. How The Hudson Dispatch carries the message of the Laura Ivins Mati- ness to its readers. This is gilt-edged co- operation between newspaper and the- atre in community work. The plan is described in detail in the accompany- ing article FOOD PAGE READERS The attention of readers of the Monday Food Page is directed to a special weekly Matinee Feature, at the National Theatre, Jer- sey City, to be known as the "LAURA IVINS TUESDAY MATINEE" Through this matinee, the work of Miss Ivins will be carried beyond the limits of newspaper work into the personal contact with her readers, and with those who may not yet be her readers. Each week, on Tuesday, Miss Ivins will have something of spe- cial interest to women at these Tuesday matinees. The "Laura Ivins Tuesday Matinee" feature will begin at 1.30, when she will meet the public in an informal and very personal way. at the theatre. Then, from 2.00 to 2.30, she will have a program of interest to women. Miss Ivins is an authority on matters pertaining to Household Economics, Foods, Hygiene, and subjects of particular interest to women. READ THE MONDAY FOOD PAGE and GO TO THE TUESDAY MATINEE 1388 Motion Picture News All Itocorcl^ Went Smash! WhT? HISTORY repeats itself. Yes, Hut the business man can't wait for history to produce unaided the peculiar set of cir- cumstances responsible for profitable enterprise. Leaders in commerce and industry find out the causes back of the result they want to duplicate in the present or the future and set about making history, business history of success and profit, repeat itself. They know how to make a new article sell because they have found out why an older product sold. THE need for a new evaluation of factors of art and busi- ness which make for success, for smashed box office records, is recognized by leaders throughout the film indus- try. This publication has undertaken the task of compiling the material, the basis of true analysis for thorough weighing of the factors which accounted for the success of every record- smasher released during the past 15 months. This will be presented in the otion Picture ecoril Sniii%liiOr Niimlier Listing every picture that made a theatre record during the past 1 5 months and telling everything to supply the vital facts connected with their success. April 2 7 , 19 2 9 1389 Motion Box Picture Office News Weekly Check-Up And Showmen's Ad. Tips In Figuring Percentage Rating On Pictures, The Normal Or Average Business Of The Theatre Is Taken As 100% Abie's Irish Rose (Par.) TROY, N. Y. — Troy Theatre (2,000), 4 days, 25c-40c, Vita, presentation, Fox M'tone News. Weather, rainy. Rating— 100% AD TIPS — Featured this as having been one of the biggest drawing cards in the history of the legitimate stage and that millions had al- ready approved of the picture version. Audi- ence appeal : all classes. — Troy Theatre, Walter Roberts, Mgr., Troy, N. Y. Adventurer, The (M-G-M) CHATTANOOGA, TENN.— -Rialto Theatre (825), 3 days, 25c-35c, "Collegians" and Com- edy. Rating— 92% AD TIPS— Play up Tim McCoy in story of South America. Appeal to adults. — Rialto The- atre, Chattanooga, Tenn. Alias Jimmy Valentine (M-G-M) JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c-60c, 2 Acts, Orchestra, M'tone News, Comedy. Weather, cool ; some rain. Rating— 110% AD TIPS — Exploit this as great picture of famous stage success. Exploit Haines in new comedy and romance. Talking scenes good. Feature suspense held up to final minute. Has a real appeal for everyone. — Rialto Theatre, Roy Rogan, Mgr., Joliet, 111. Alibi (U.A.) NEW YORK CITY, N. Y. — 14th Street Theatre (1,323), 7 days, 2 shows a day, 3 Sat. & Sun. Percentage basis on the first thirteen days of business including the $11 opening. Weather, rain and cold. Rating — 93% (second week) Annapolis (Pathe) ATLANTIC CITY, N. J.— Earl Theatre (2,- 200), 3 days, 2Sc-50c, 5 Acts Vaud., Orchestra, Pathe Sound News. Weather, cold and stormy. Rating— 1007c AD TIPS — Exploit as pleasing picture of youth and romance at Annapolis. Audience ap- peal : all ages and less discriminating audiences. — Earle Theatre, Vernon D. Somers, Mgr., At- lantic City, N. J. Awakening, The (U.A.) ANN ARBOR, MICH.— Majestic Theatre (1,050), 4 days, 10c-50c, "The 01' Gray Hoss" (Our Gang Comedy), Fables, Pathe Review, Par. News. Weather, cold and rainy. Rating— 70% AD TIPS— Exploit the fact that this is Vilma Banky's first star picture, and that it deals with Aivakening, The — Cont. a war story in which Wolheim takes a prom- inent lead. The mention might be made that many newspaper critics in the dramatic de- partment have labeled this as "Banky's best." — Majestic Theatre, Ann Arbor, Mich. Barker, The (F.N.) LOS ANGELES, CAL.— Loew's State The atre (2,418), 35c-50c-65c-75c-$1.00. Clark-Mc- Cullough in person. Fancho-Marco "Wheels Idea," Rube Wolf, Fox M'tone News. Rating— 100% Beau Broadway (M-G-M) LOUISVILLE, KY.— Rialto Theatre (3,- 000), 4 days, 30c-50c, Little Jack Little and 4 other RKO Acts, Pathe News and Pathe Re- view, N. V. A. Celebration. Weather, fair. Rating— 125% AD TIPS. — There are three good names to exploit in selling this picture — Cody, Aileen Pringle and Sue Carol. Together they make the picture seem above the average in appeal value. Audience appeal : all classes. — Rialto Theatre, J. H. Bosvvell, Mgr., Louisville, Ky. Behind the German Lines (Par.) TACOMA, WASH.— Fox Colonial The- atre (965), 25c-35c, 7 days, "Our Gang" Com- edy, Topics and Newsreel. Weather, fair. Rating— 80% AD TIPS — Played up animated maps. Audi- ence appeal : restricted. — Fox Colonial Theatre, Doug. Kimberley, Mgr., Tacomba, Wash. Bellamy Trial, The (M-G-M) UTICA, N. Y.— Avon Theatre (1,600), 7 days, 40c, 2 Vita. Acts, Fox M'tone News. Weather, rain and cold. Rating— 120% OTTAWA, ONTARIO.— Regent Theatre (1,125), 6 days, 25c-50c, Orchestra Overture, "Post Mortems," Fox M'tone News. Weather, rain. Rating— 95% BOSTON, MASS.— Loew's Orpheum The- atre (3,100), 7 days, 25c-50c, 5 Acts Vaud., Fox M'tone News, M G-M News. Weather, rain. Rating— 95% NEWPORT NEWS, VA.— Rialto Theatre (873), 6 days, 35c-50c, Laurel-Hardy Comedy, Par. News. Weather, rainy. Rating— 110% ATLANTIC CITY, N. J.— Strand Theatre (1,188), 6 days, 40c-50c, George Lyons, "The Singing Harpist;" M-G-M News. Weather, cold and stormy. Rating— 110% Bellamy Trial, The— Cont. AD TIPS. — Played up as great murder mys- tery melodrama ; emphasized all the action tak- ing place in a courtroom ; excellence of cast and novel character of picture, aside from its previous successful record, assured its success here. Audience appeal : general. — Rialto The- atre, E. T. Crall, Mgr., Newport News, Va. Impress upon patrons the advisability of see- ing this feature from the start so that the real dramatic effect may be obtained. This produc- tion is truly realistic. Audience appeal : all classes above public school age. — Regent The- atre, T. R. Tubman, Mgr., Ottawa, Ontario. Exploit as mystery drama and exploit grip- ping court sequences with dialogue. Audience appeal : all ages except children and all classes. — Strand Theatre, Andrew D. Mustard, Mgr., Atlantic City, N. J. Featured as first talkie mystery picture. Au- dience appeal : high school age and up, all class- es.— Loew's Orpheum Theatre, Vic Morris, Mgr., Boston, Mass. Betrayal, The (Par.) PORTLAND, ORE.— Portland Theatre (3.- 068), 7 days, 25c-60c, Par. News, "Bubbles" Publix stage show, Henry Busse, M. C, Eddie Magill, Vocalist. Weather, rain. Rating— 115% Bridge of San Luis Rey, The (M-G-M) CHARLOTTE. N. C— Imperial Theatre (1,185), 3 days, 35c-50c, Par. News, Par. Com- edy, "Rough Dried." Weather, fair. Rating — 90% CANTON, OHIO.— Loew's Theatre (2,125), 3 days, 30c-50c, 5 Acts of Loew's Vaud., News and Topics of Day. Weather, rain and cool. Rating — 85% DES MOINES, IOWA.— Strand Theatre (1.096), 4 days, 20c-30c, "Old Barn" (Educ. Talkie), Par. News. Rating— 120% NORFOLK, VA.— Loew's State Theatre (2,- 000), 6 days, 35c-50c, 5 Acts Loew's Vaud., M- G-M News. Weather, fair and warm. Rating— 75% WINSTON-SALEM, N. C— Carolina The- atre (2.600), 2 days, 25c-50c, 4 Vita Acts, Fox M'tone News. Weather, fair. Rating— 85% AD TIPS — Play this one as the picturization of Thornton Wilder's Pulitzer prize-winning novel. Make mention of the names of the cast, especially Damita, Walthall, Torres. The big- gest angle is, of course, the title itself. Audi- ence appeal : attracts those who have read the book ; not a good audience picture. — Loew's Theatre, Russell Bovim, Mgr., Canton, Ohio. Play up the fact that this was the best selling 1390 Motion Picture News Bridge of San Luis Rey — Cont. novel of the last year. The picture had general appeal and drew a high class type, many who had read the book. However, this is the type of picture which wins big protest for its dif- ference from the book. — Strand Theatre, George Watson, Mgr., Des Moines, Iowa. Exploit the book angle ; also the star, "Lily Damita." Audience appeal : general. — -Imperial Theatre, Dixon Williams, Jr., Mgr., Charlotte, N. C. Emphasized picture taken from novel of same name which had gained wide popularity. Ads carried line : "Novel sensation of 1928 now the picture sensation of 1929." — Loew's State The- atre, Norfolk, Va. Broadway Melody, The (M-G-M) LOUISVILLE, KY.— Loew's and United Artists' State Theatre (3,400), 7 days, 35c-50c, Organlogue, M-G-M News and Fox M'tone News, Two Sound Acts. Weather, warm — rain two days. Rating 130% (second week) MILWAUKEE, WIS.— Strand Theatre (1,- 297), 25c-60c, "Furnace Trouble," Fox News. Weather, fair. Rating— 135% (third week) BIRMINGHAM, ALA. — Empire Theatre (1,000), 6 days, 25c-50c, M-G-M News. Weath- er, fair in the main. Rating— 125% SPRINGFIELD, MASS.— Palace Theatre (2,484), 7 days, 30c-60c, Fox Vaud., Dave Ap- polon & Co., M'tone Special, "South Seas," Fox News. Weather, rainy. Rating— 180% BALTIMORE, MD. — Loew's Valencia The- atre (1,500), 6 days, 35c-50c, M-G-M News, "Nearly Divorced" (M-G-M Talkie Comedy). Second week at this house after one week at Loew's Stanley. Weather, cold, rainy; then clear, mild. Rating— 184% BOSTON, MASS.— Loew's State Theatre (3.700), 7 days, 40c-75c, Vaud., Fox News. Weather, rainy. Rating— 110% PORTLAND, ORE.— United Artists The- atre (957), 7 days, 25c-60c, Fox News, Metro M'tne Acts. Weather, rain. Rating— 120% (third week) LOS ANGELES, CAL. — Grauman's Chinese Theatre (2,023), 75c $1.00-$1.50, Vaud. Revue. Rating — 165% (eleventh week) ROCHESTER, N. Y.— Piccadilly Theatre (2,259), 7 days, 25c-35c-60c, Krazy Kats Com- edy (Par.), Selected News. Weather, rain. Rating— 120% MACON. GA. — Rialto Theatre (900), 6 days, 30c-45c, Fox M'tone News. Weather, fair. Rating— 150% OMAHA, NEB.— Rialto Theatre (2,247), 7 days, 35c-75c, Par. News. Weather, fair and partly rain. Rating— 140% NEW YORK CITY, X. Y.— Astor Theatre (1,120), 7 days, 2 shows daily, 3 Sat. & Sun., $1.00-$2.00, M-G-M Shorts. Tenth week. Weather, rain and cold. Rating— 162 4/5% RICHMOND, VA.— Colonial Theatre (1,- 800), 6 days, 2 Vita. Acts, Par. News, Comedy. Weather, cold and rain. Rating— 110% BUFFALO, N. Y.— Century Theatre (2,700), 7 days, 60c, M'tone News, Vita. Comedy. Weather, fair and warmer. Rating— 170% AD TIPS — The picture finished its third week, a fact that speaks for the merit of the picture. Steady daily hammering at newspaper advertising is putting it across as an all-talking, all-singing, all-dancing musical comedy in pic- Broadway Melody, The — Cont. tures. Audience appeal : all classes. — Strand Theatre, William E. Mick, Mgr., Milwaukee, Wis. Used straight M-G-M exploitation, all-talking, all-singing, all-dancing picture. Special man ahead of film. Audience appeal : all ages. — Empire Theatre, Tom Allen, Mgr., Birming- ham, Ala. Exploited as "Biggest immediate hit in annals of stage or films" — Stimulated curiosity by urg- ing public to come early in order to get seats. Success in New York referred to and described as "all-talking, all-singing, all-dancing drama of Great White Way." Needed little pushing, for public already knew about its success and worth. Audience appeal : all ages and all class- es.— Palace Theatre, Samuel Torgan, Mgr., Springfield, Mass. Our extensive campaign included street banner across important intersection, radio announcements, distribution of 5,000 books of matches, records of theme songs played in lobby week before opening with amplifier attachment on phonograph, and displays in windows or mu- sic departments of 14 stores. Tie-ups also ef- fected with 2 sporting goods houses, 2 auto agen- cies, 2 book stores, 1 radio shop, 2 ladies' ready- to-wear shops and 1 perfume department. Theme tunes played in 2 restaurants, 3 dance halls and by 1 radio band for two weeks previous to and during showing. Audience appeal : general. — Rialto Theatre, John Howard, Mgr., Omaha. Neb. Billed as a third-week run. Pathos and hu- man interest of back-stage life stressed, as well as complete all-singing, all-talking and all- dancing feature. Not necessary to add new stunts even after two weeks' run. Audience ap- peal : high school age up, all classes. — Piccadilly Theatre, Herbert Chatkin, Mgr., Rochester, N. Y. Exploit as greatest picture of its kind ever made. The real Broadway with all elements thrown in to make genuine drama. Bessie Love in a return to the screen, talking. — Rialto The- atre, Monty Salmon, Mgr., Macon, Ga. Play up dialogue and great climax scene : great cast and wonderful story. This will appeal to everyone and is surefire. Play it up big. — Colonial Theatre, Joel Levy, Mgr., Richmond, Va. Canary Murder Case, The (Par.) SPRINGFIELD. OHIO.— State Theatre (1,000), 7 days, 10c-50c, 2 M'tone Acts and Fox M'tone News. Weather, cool. Rating— 92% ATLANTIC CITY, N. J.— Stanley Theatre (1.999), 7 days, 40c-50c, "Words of Love" (Vita.), "The Champion Golfer" (Vita.), Par. News. Weather, cold and stormy. Rating— 100% AD TIPS.— Exploit as excellent talking screen drama with baffling mystery angle and strong cast. Powell can be advantageously plugged if "Interference" has been recently played. Audience appeal : high school age and over ; all classes. — Stanley Theatre, Joseph Jor- dan, Mgr., Atlantic City, N. J. Memphis Cold Towards Two-A-Day Policy THE two-a-day, reserved seat pol- icy, announced the beginning of last week at new Orpheum, Memphis, was short-lived, and expired at the end of the week. Three days earlier it had been announced that the policy would go back to continuous. Memphis gave the reserved seat pol- icy the cold shoulder, despite the fact that at the same time the price was reduced from 60 cents to 50 cents and sound film policy instituted the same week as well. Captain Lash (Fox) ATLANTA, GA.— Loew's Grand Theatre, 6 days. Weather, mixed. Rating — 65% (second run) AD TIPS.— Feature Victor McLaglen of "What Price Glory" fame. Story of rugged sailor with "a girl in every port" who meets a girl who is "different." Appeal to all classes. — Tivoli Theatre, Chattanooga, Tenn. Carnation Kid, The (Par.) DALLAS, TEX.— Old Mill Theatre (1.400), 7 days, 20c-25c-35c, 2 Vita. Presentations. Weather, fair. Rating— 90% LOUISVILLE, KY.— Mary Anderson The- atre (1,386), 7 days, 35c-50c, 2 Sound Acts, Pathe Sound News, Par. News. Weather, warm and rainy. Rating 75% AD TIPS — Exploited Douglas MacLean in his first talking picture with a great cast of talking stars. Copy used — Such Romance and Drama, Such Laughter and Thrills, Strange Happenings that Grip the Heart, Fascinating, Delightful, Entertaining. — Old Mill Theatre, A. R. Lever, Mgr., Dallas, Texas. Leave out the gang element as there have been enough of that kind of picture. Stress com- edy and talking angle. MacLean will go over in parts where he is liked. Audience appeal : all classes. — Mary Anderson Theatre, A. B. Mc- Coy, Mgr., Louisville, Ky. Case Of Lena Smith, The (Par.) JOLIET, ILL.— Princess Theatre (960), 3 days, 15c-35c, Comedy and News. Weather, fair and cool. Rating — 75% SPRINGFIELD, OHIO.— Regent Theatre (1.500), 4 days, 10c-50c, "Best Man," M-G-M News, Bert Smith Revue. Weather, cool. Rating— 60% AD TIPS — Exploit this as a much-talked- about picture with Esther Ralston. Used posters and ads with slogans "What Chance Has a Woman?" and other questions. Audience ap- peal : to women. — Princess Theatre, Patrick Mc- Manus, Mgr., Joliet, 111. Celebrity ( Pathe ) ANN ARBOR, MICH.— Majestic Theatre (1,050), 3 days, 10c-50c, A Smitty Comedy, "Spanish Craftsman," a Novelty, Pathe Review and Par. News. Weather, cold and rainy. Rating— 28% AD TIPS. — If your neighborhood likes the prize fight stories, it is a chance to play to them, for this picture will prove to entertain that class of patronage but practically no other. — Majes- tic Theatre, Ann Arbor, Mich. Charlatan, The (V.) NEW YORK CITY, N. Y.— Colony Theatre (1,960), 7 days, 50c-75c-$1.00, Pathe Sound Xews, Int'l News, Sam Kahn and Stage Band, Specialty Acts. Weather, rain and cold. Rating— 87 3/5% Children Of The Ritz (F.N.) SCHENECTADY, N. Y.— Proctor's Theatre (3,000), 3 days, 25c-35c-50c, 5 Acts Vaud., Pathe News. Weather, rain. Rating— 100% Christina ( Fox ) NEW YORK CITY, N. Y.— Gaiety Theatre (808), 7 days, 2 shows daily, 3 Sat. & Sun., Fox M'tone News, M'tone Shorts. Third week, business dropping off each week. Rating— 87 3/10% April 27 , 19 2 9 Clear The Decks (U.) JACKSONVILLE, FLA. — Imperial Theatre (1,200), 3 days, 15c-40c, 2 Vita. Presentations, Metro News. Weather, fair, rainy. Rating— 50% Close Harmony (Par.) OMAHA, NEB.— Riviera Theatre (2,900), 7 days, 25c-60c, publix Unit "Blue Revue," Par. News, Organ. Weather, fair. Rating— 115% NEW ORLEANS, LA.— Saenger Theatre (4,000), 7 days, 2Sc-60c, Publix, Presentation with Ray Teal on Stage, Fox M'tone News. Weather, warm (half rain, half clear). Rating— 90% PROVIDENCE, R. I.— Majestic Theatre (2,400), 7 days, 15c-50c. Weather, snow and rain. Rating— 110% TACOMA, WASH.— Fox Rialto Theatre (1.350), 7 days, 10c-75c. Marion Harris and Chic Sale M'tone Acts, Fox News. Weather, fair. Rating— 110% ROCHESTER, N. Y.— Eastman Theatre (3,- 400), 7 days, 35c-60c, Publix Unit, High Low- brow (Par.). Orchestra, Selected News. Weather, rain. Rating— 90% AD TIPS— Plugged strongly as first all-talk- ing, singing and dancing picture from Para- mount. Large cut-outs of Nancy Carroll and Buddy Rogers placed on marquee— Nancy danc- ing and Buddy playing sax. Amplifier horn concealed behind figures and connected with phonograph in theatre office filled the streets for a block in every direction with hot saxo- phone solos and also theme music of the pic- ture. Spot played on the cut-outs at night, at- tracting lots of attention with their life-like appearance. Local high school pep club mem- bers were guests at opening show to start talk among students. Audience: general. — Riviera Theatre, Ray James, Mgr., Omaha, Neb. Exploit the singing and dancing revue fea- tures with emphasis on Nancy Carroll and Buddy Rogers in their song hits. "Celluloid Musical Comedy" good catch phrase. — Saenger Theatre, New Orleans. Don't fail to stress musical abilities of Nancy Carroll and Buddy Rogers and play youth for all it can stand. Audience appeal : to everyone. —Majestic Theatre, Sol Braunig, Mgr., Provi- dence, R. I. Exploited youngsters of jazz in newspaper ads. Audience appeal : all classes. — Fox Rialto Theatre, Doug. Kimberley, Mgr., Tacoma, Wash. Along with bright newspaper ads stressing all-singing, all-dancing feature of the film, the theatre staged a Close Harmony Contest, with players of all imaginable instruments eligible to enter. Amateurs entered, attracted scores of friends. Care was taken to keep whole contest on high plane. Word of mouth advertising also was effective after show played over Sunday. Film was advertised as one bringin all the latest song hits. Audience appeal : all ages and classes.— Eastman Theatre, S. S. Solomon, Mgr., Rochester. N. Y. Cohens And Kellys In Atlantic City, The (U.) CHARLOTTE, N. C— Imperial Theatre (1.- 185), 3 days, 35c-50c, Fox M'tone News, Uni- versal Collegian Series, "Farewell." Weather, fair. Rating— 90% CLEVELAND, OHIO.— Keith's East 105th St. Theatre, (2,000), 7 days 25c-50c, 5 Acts Vaud. Weather, cold, clear. Rating— «5% Rudy Valtee, radio, record and favorite with Mew York audiences, has just completed a talkie short for Paramount at their Long Island stu- dio. He is also due at the iS. Y. Paramount this Saturday. Rudy will be justified in making "I'm on the Crest of the Wave" his favorite song Cohens And Kellys In Atlantic City, The — Cont. ATLANTA, GA.— Loew's Capital Theatre, 6 days, 10c-25c-35c-60c, Short Subjects, Loew's Vaud. Weather, mixed. Rating— 80% OTTAWA, ONTARIO— Rex Theatre (900), 3 days, 15c-20c, "The Sight Pest," Pathe Weekly. Weather, rain. Rating— 90' > AD TIPS — Used the fact of its being the first talking picture about the Cohens and the Kellys. Stressed the comedy angle. Audience appeal: for all who like the light entertainment and good fun. — Keith's East 105th St. Theatre, Henry Dykeman, Mgr., Cleveland, Ohio. Exploit talking angle and comedy, especially George Sidney. Audience appeal : general. — Imperial Theatre, Dixon Williams, Jr.. Mgr., Charlotte. N. C. Good for many a laugh as its title indicates, with original situations. The ladies will appre- ciate the gowns shown. Audience appeal : all classes. — Rex Theatre, P. J. Nolan, Mgr., Ot- tawa, Ontario. Conquest (W.B.) SPRINGFIELD. OHIO.— Majestic Theatre (950), 5 days, 10c-25c, 2 Vita. Acts. Par. News. Weather, cool. Rating — 60% Coquette (V. A.) TAMPA, FLA.— Victory Theatre (1,600), 9 days, 25c-50c-60c, Vita. Acts, Fox M'tone News. Weather, fair. Rating— 125% DALLAS, TEX.— Greater Palace Theatre (2,250), 7 days, 25c-35c-60c, Publix Presenta- tion, "Step On It" with Jimmie Ellard, Par. Cartoon Comedy, Par. News. Weather, fair. Rating— 110' { DES MOINES, IA.— Des Moines Theatre (1,600), 7 days, 25c-50c, Vita. Act, "Zip, Boom, Bang," Fox M'tone News. Weather, change- able. Rating— 150% CLEVELAND, OHIO.— Stilhnan Theatre (1.800), 7 davs, 40c-75c, That's My Wife (M- G-M), M-G-M M'tone, M-G-M News. Weath- er, cold, clear. Rating — 100' < (second week) 1391 Coquette — Cont. NORFOLK, VA.— Norva Theatre (1,800), 6 days, 35c-50c, Metro M'tone Acts, Our Gang Comedy, M'tone News. Weather, fair and warm. , Rating— 80% MINNEAPOLIS, MINN.— State Theatre (2,300), 7 days, 5 shows daily, 25c-35c-60c, Stage Band, Organ, M'tone News, Short Sub- jects. Weather, fair. Rating — 53x/2% (second week) LOS ANGELES, CAL.— United Artists The- atre (2,100), 35c-50c-65c, M-G-M Revue "Climbing Golden Stairs." Rating— 225% (third week) SYRACUSE, N. Y.— Loew's Theatre (3,- 000), 7 days, 25c-35c-50c, Presentation, 5 Acts Loew Vaud., M-G-M News, Orch. Weather, rain all but one day. Rating— 150% JACKSONVILLE, FLA.— Florida Theatre (2,200), 4 days, 25c-60c, Stage Band Show, Paramount News. Weather, fair. Rating— 105% ROCHESTER, N. Y.— Rochester Theatre (4.000), 7 days, 25c-35c-60c, 6 Acts, Mickey Mouse Comedy (Fox), 4 Syncopets (Vita.), Int'l News. Weather, rain. Rating— 145% MEMPHIS, TENN.— Loew's Palace The- atre (2,200), 25c-50c, Vita., Tal Henry and His Hotel Peabody Orchestra, M-G-M Comedy, "Our Gang" in "Election Day ;" Fox M'tone News. Weather, fair and warm. Rating— 135% NEW YORK CITY, N. Y. — Rivoli Theatre (2,200), 7 days, 35c-65c-75c-85c-$1.00, Para. News, Par. Short Talkers. Second week of grind run. Weather, rain and cold. Rating— 141 3/5% RICHMOND, VA.— Loew's Theatre (2,200), 6 days, 25c-35c-50c, 2 Vita. Acts, Fox and M- G-M News. Weather, rain and cold. Rating— 150' ! AD TIPS — Advertised this extensively with one-sheets as Mary Pickford's first talking pic- tures. Also displayed pictures of Cleveland's representative in the Pickford contest who was Mary's guest on the coast. Audience appeal : for all, but not particularly for young children. — Stillman Theatre, Charles Katz, Mgr., Cleve- land, Ohio. Featured Mary Pickford, of course. Alary Pickford's Voice Comes to the Screen, Hear the New Mary Pickford, a modern grown up Mary Pickford, with chic bobbed hair in a picture that will make motion picture history. See her lov- lier than ever before as an alluring little flirt, breaking hearts, playing with love ! Hear her perfect screen voice, marvelous, thrilling be- yond description. Audience appeal : all classes. — Greater Palace Theatre, Ernest W. Morrison, Mgr., Dallas, Texas. Exploit Mary Pickford, grown up and talk- ing, and it is an excellent talkie, too. with good cast and direction. Good for all classes. — Victory Theatre, George B. Peck, Mgr., Tampa, Fla. Mary Pickford in her first talking picture and the fact that it is really all talking brings enthusiastic results though there are some who still have difficulty to hear. The popularity of the stage play, a dramatic story, very fine dia- logue, make this a box office success, while Mary's Southern accent is a winner. — Des Moines Theatre. Lionel Wasson, Mgr., Des Moines, Iowa. Exploited Mary Pickford on basis of her own popularity, and emphasized "the perfect speaking voice." Also emphasized first ap- pearance here of the new Pickford, with bobbed hair and more sophistication. — Norva Theatre, Norfolk, Va. Mary Pickford was exploited prominently in advertising. The fact that this was her first talking picture, that the film was adapted from the stage play of the same name, and that it 1392 M o t i o it Picture AT e zv s Coquette — Cont. was strong enough to warrant being held over for second week, was biggest feature of adver- tising. Audience appeal : adult. — State The- atre, G. E. Greene, Mgr., Minneapolis, Minn. The mere mention that Mary Pick- ford talked in this film packed the house. Publicity was handled entirely through the newspapers, with no outside hookups whatever. Ads were run daily for full week before first performance. Little stress laid on plot of film, Pickford's "perfect screen voice" and her first all-talking film getting the plays. Advance stor- ies carried the information the theatre was one of 100 in country to show film's premiere. Au- dience appeal : all ages and classes. — Rochester Theatre, H. M. Addison, Mgr., Rochester, N. Y. Exploited Mary Pickford's first talking pic- turr; also initial appearance of star with hair bobbed. Audience reaction excellent, except to dialect, not true to type. Pickford should go great in talkies with her new hair dress, but should not attempt Southern dialect. Audience appeal : adults. — Florida Theatre, Al F. Weiss, Jr., Mgr., Jacksonville, Fla. Exploit Mary Pickford in first talkie and in new role. Audience appeal : general. — Loew's State Theatre, Harry Weiss, Mgr., Syracuse, N. Y. The Pickford personality and the fact it's her first all-talkie make enough attractiveness to bring in big crowds. — Loew's Palace Theatre, Ernest Emerling, City Mgr., Memphis, Tenn. Play up Mary Pickford and the fact it is her first all-talking picture. Give Johnny Mack Brown some play, too, for he is excellent in the part. Stress the famous stage success on Broad- way, in which Helen Hayes starred. Also that the dialogue is "southernly perfect." Use John St. Polis' name, and his acting ability. This will appeal to all ages and classes because of Mary, but is really for those who like drama. — Loew's Theatre, Harold W. Evens, Mgr., Rich- mond, Va. Crime And Punishment (State Rights) BALTIMORE, MD.— Little Theatre (267), 6 davs, 35c-50c, Kinograms, Harold Llovd in "I Do," "A Relic of the Past" (an old film play ) . Weather, cold, rainy, then clear, mild. Rating — 75% AD TIPS. — Emphasize this as the world's greatest novel now a greater picture ! The Mos- cow Art Theatre (finest actors known) in a smashing, beautiful study of human emotions. An adaptation of the celebrated novel by Feo- dor Dostoievsky. More weird and mystifying than Caligari . . . more dramatic and powerful than Resurrection . . . one of those rare films that is really a masterpiece. Audience appeal : particularly to the educated classes and to all who like film fare quite different from the usual. —Little Theatre, Clyde V. McKay, Mgr., Bal- timore, Md. Desert Love (RKO) LOUISVILLE, KY. — Rialto Theatre (3,- 000), 3 days, 30c-50c. Lasses White and four other RKO acts, Pathe Xews and Review Weather, rain one day. Rating— 100% Desert Nights (M-G-M) OMAHA, NEB.— Rialto Theatre (2,247), 7 days, 25c-50c, Our Gang in "Holy Terror," Par. News, "Now and Then" (Par.). Weather, fair. Rating— 75% JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c-60c, Stage Show combined with Or- chestra, Sennett Talking Comedy "Whirls and Girls" (Educ), News. Weather, fair and cool. Rating— 90% BALTIMORE, MD.— Loew's Parkwav The- atre (1,092), 6 days, 15c-35c, Fox M'tone News, Miller and Lyles, Elsa Ersi, Nat Ayer Desert Nights — Cont. (M-G-M M'tone Acts), "Holy Terror," Our Gang Sound Comedy. Weather, cold, rainy, then clear, mild. Rating— 84% BUFFALO, N. Y.— Lafayette Theatre (3.- 000), 65c, 7 days, Int'l News, Fox M'tone and Vita. Vaud. Weather, fair and warmer. Rating— 130% AD TIPS — Took advantage of Gilbert's tie- up with Lucky Strikes and put stickers on all packages of Luckies sold in seven large cigar stores for four days prior to opening and dur- ing week's run. Small stickers read : "John Gilbert smokes Luckies, too. See him in 'Desert Nights' at the Rialto starting Saturday, April 6." — Rialto Theatre, John Howard, Mgr., Omaha, Neb. Exploit John Gilbert as prince of romance. Feature story of romance in the desert with diamond as objective. Audience appeal: uni- versal.— Rialto Theatre, Roy Rogan, Mgr., Joliet, 111. Desert Song (W.B.) LOS ANGELES, CAL.— Warner's Holly- wood Theatre (3,000), 35c-50c-65c, Phil Baker in "Spain." Rating — 105% (third week) Divine Lady, The (F. N.) NEW YORK CITY, N. Y.— Warner's The- atre (1,360), 7 days, 2 shows dailv, 3 Sat. & Sun., $1.00-$2.00, Vita. Shorts. Weather, rain and cold. Rating— 95 1/5% (fourth week) KANSAS CITY, MO.— Mainstreet Theatre (3,067), 7 days, 3Sc-60c, Master Ceremony Pre- sentation, Pathe News. Weather, fair. Rating— 95% AD TIPS — The picture was featured as a wonder picture, and the fact that thousands of The Real Estate To Be Sold Is More Fully Described As Follows: A lot of land, bounded on the East by Pine Street, on the North by West Church Street, on the West by land of Laverne L. Bubb and on the South by other land now or formerly of the Fred M. Lamade Kstate. This lot is 74 feet f> inches in width on Pine Street, and in depth, of equal width, 140.55 feet. The above described premises has erected thereon a large, modern brick building used for theatre purposes. The Above Property to Be Sold Free From Liens and Encumbrances of Any Kind There Will Be Exposed to PUBLIC SALE the real estate and other property (including stage property, seats, modern organ recently installed, chandeliers, etc.) of The MAJESTIC THEATER situated at the Southwest corner of Pine and West Church Street, in the Third Ward of the City of \\ illiamsport. County of Lycoming and State of Pennsylvania, more fully hereinafter described. Said Sale to be held in Auditorium of Said Theater on Saturday, May 4, 1 929 at 1 0 o'clock a. m. Tin' Majestic Theatre has been continuously running and in operation for twenty years. It is the only theatre in Williams- port that has a stage upon which living actors appear. It is also equipped for moving pictures. It is centrally located in the business section of a city of approximately fifty thousand people, drawing from a large suburban population. The thea- tre is beautifully and thoroughly equipped and in excellent condition, having a seating capacity of about sixteen hundred people. Terms of Sale $10.(100 in cash at acceptance of offer bid. Balance with interest within thirty days on tender of a proper deed. Lycoming Trust Company Williamsport, Pa. Trustee April 27 , 19 2 9 1393 Divine Lady, The — Cont. dollars were spent in building a fleet of sail- ships for a great naval battle was played up in newspaper advertising. A sketch of the naval battle also was used in newspaper and lobby advertising. The love story angle also was brought out. Audience appeal : all ages and classes. — Mainstreet Theatre, Lawrence Leh- man, Mgr., Kansas City, Mo. Doctor's Secret, The (Par.) ALBANY, N. Y.— Mark Strand Theatre (2,- 000), 25c-50c, 6 days, 2 Vita. Presentations, Our Gang Comedy, Fox M'tone News. Weather, rainy. Rating— 100% SCHENECTADY, N. Y.— Proctor's Theatre (3,000), 4 days, 25c-35c-50c, 5 acts Vaud., Pathe News. Weather, cold, snow and rain. Rating— 98% AD TIPS — Exploited the name of Warner and Ruth Chatterton and called attention to the fact that New York flocked by the thousands to see this picture, and that the stamp of ap- proval has been placed throughout the country. Audience appeal : mature. — Mark Strand The- atre, Thomas Clark, Mgr., Albany, N. Y. Exploit as another of the successful Para- mount all-talkers, and tense melodramas, with all the leading players successful in previous talking pictures. That the play is dramatized from "Half an Hour" by J. M. Barrie, is a good slant. — Proctor's Theatre, Schenectady, N. Y. Dog Law (RKO) WICHITA, KAS.— Kansas Theatre (800). 3 days, 20c, Comedy News, Filmtone Acts. Weather, stormy. Rating— 95% AD TIPS— Exploited "Ranger," the dog star, in a vivid drama of a boy and his dog. Audience appeal : general. — Kansas Theatre, Mrs. Charles Barron, Mgr., Wichita, Kas. Duke Steps Out, The (M-G-M ) KANSAS CITY, MO.— Loew's Midland Theatre (4,000), 7 days, 25c-65c, M-G-M M'tone Acts, Sunshine Sammy and Al Her- man, Selected News. Weather, fair. Rating— 95% SAN ANTONIO, TEX.— Texas Theatre (3,000), 7 days, 2Sc-35c-60c, Publi x Presenta- tion "Bars and Stars," Vita. Specialties and Par. News. Weather, fair and warm. Rating— 100% MILWAUKEE, WIS. — Alhambra Theatre (2,000), 25c-50c, 9 days Cartoon, Laemmle Novelty, Comedy, Int'l News. Weather ,fair. Rating— 110% DES MOINES, IOWA.— Capitol Theatre (1,700), 7 days, 25c-50c, Publix Unit, "Blue Revue"; organ, Fashion News, Par. News. Weather, unsettled. Rating— 150% PROVIDENCE, R. I. — Loew's State Theatre (3,800), 7 days, 15c-50c. Weather, snow and rain. Rating— 90% CEDAR RAPIDS, IOWA.— Capitol The- are (1,957), 4 days, 10c-50c, Publix Presen- tation, "Butterflies," and Orville Rennie and Joy Boys, Fox M'tone News. Weather, fair. Rating— 100'; PORTLAND, ORE.— Fox Broadway The- atre (1,912), 7 days, 25c-60c, Fox News, Hardv- Laurel Comedy "We Faw Down," Fanchon- Marco's "Songs I Love Idea," George Stoll and Stage Band. Weather, rain. Rating— 100% LOUISVILLE, KY. — Loew's United Artists State Theatre (3,400), 7 days. 35c-50c, 2 Sound Acts and Organlogue, M-G-M News and Fox Dolores Cosletlo, If arner Bros, stellar actress, will, for the first time, take a fling at comedy in ''The Ghtd Rag Doll," a forthcoming Vita- phone special. This is how she looks in the title role Duke Steps Out, The — Cont. M'tone News. Weather, three days rainy; warm. Rating— 170% NEW YORK CITY, N. Y.— Capitol Theatre (4,620), 7 days, 35c-50c-75c-$1.00-$1.50, M-G-M News, Fox M'tone News, Dave Schooler and Stage Band, Arthur Knorr Stage Presentation "Crystals." Took house record for the year and was held over. No extra advertising splurge. W eather, rain and cold. Rating— 134 2/5% BUFFALO, N. Y.— Hippodrome Theatre (2,- 700), 7 days, 65c, Vaud., Fox M'tone and Fox Silent News, Vita. Weather, fair and warmer. Rating— 110% AD TIPS — It may be put over as a college picture, as a fight picture. Audience appeal : young folks and young-minded folks. — Alham- bra Theatre, Harrv Wren, Mgr., Milwaukee, Wis. Haines and Joan Crawford best selling points. Both names are great box office attractions. Neglect fight angle of picture and feature the college angle. Latter has general appeal while fight angle appeals to only certain class. Au- dience appeal : principally to women and younger generation. — Texas Theatre, Al Mourmet, Mgr., San Antonio, Texas. The fact that the story was a big hit as a Saturday Evening Post serial was played up in newspaper advertising. William Haines and Joan Crawford also were used in large half- tone cuts in advertising, as well as lobby dis- play. Audience appeal : all ages and classes. — ■ Loew's Midland Ijheatre, Walter Maloney, Mgr., Kansas City, Mo. Haines was the drawing card in this fea- ture with the popularity of the Post stories as aid. The star's popularity is enough to put it across, the stage show very good, and business built up through the week. Audience type and appeal, general. — Capitol Theatre, Jess Daly, Mgr., Des Moines, Iowa. Bill this as a typical Haines picture with comedy angles furnished by star and Karl Dane. Audience appeal: from high school age to octogenarians. — Loew's State Theatre, E. J. McCarthy, Mgr., Providence, R. I. Emphasized the serial story success in the Saturday Evening Post. Also exploited the stars, Haines and Joan Crawford. Audience appeal : this picture reaches all classes and mostly all ages. It was the best puller we have had since "The Jazz Singer" last fall. — Capitol Theatre, Herbert D. Grove, Mgr., Cedar Rap- ids, Iowa. Duke Steps Out, The — Cont. This picture is next to the house record set by "The Broadway Melody." We exploited the fact that it was based on Lucien Gary's fa- mous Saturday Evening Post story and featured the cast big. Also played it up as a story of college life, stressing it as the fastest moving filmization of modern youth presented since "Our Dancing Daughters." Would advise lay- ing off talkie exploitation, but worth advising public by producers of "Broadway Melody." Audience appeal : all classes, especially college. — Loew's-United Artists State Theatre, Louis- ville, Ky. Dummy, The (Par.) SYRACUSE, N. Y.— B. F. Keith's Theatre (2,600), 25c-35c-50c, Presentation, 6 Acts RKO Vaud., Pathe News. Weather, rain all but one day. Rating— 125% Eternal Woman, The (Col.) BALTIMORE, MD.— Hippodrome Theatre (2,500), 6 days, 20c-55c, Pathe News, Bert Smith Players in "The Circus Girl," with Vaud. and Chorus. Weather, cold, rainy, then clear, mild. Rating— 95% AD TIPS.— Exploit Olive Borden and Graves as players in story of thrilling adventure on land and sea, coupled with a beautiful and tender love story, making up a picture you can- not afford to miss ! Start off with : She loved him. She hated him. What did she do? Audi- ence appeal : to all who like plenty of action with a good romantic drama interspersed with comedy. — Hippodrome Theatre, Nat Keene, Mgr., Baltimore, Md. Fancy Baggage (W . B.) KANSAS CITY, MO.— Royal Theatre (900), 7 days, 25c-50c, Royal Featurettes, Don- ald Ogden Stewart and Jesse Crawford Organ Interpretation, Selected News. Weather, fair. Rating — 90% CANTON, OHIO.— Strand Theatre (711), 4 days, 25c-40c, No stage presentation, Pathe Sound News, Cartoon with Sound Accompani- ment, Colored Reel, Mack Sennett All-Talking Comedy and two M'tone Acts. Weather, cool and rainy. Rating— 120% AD TIPS. — Brief synopsis of story without revealing ending will do wonders with this pc- ture. Ask the queston : "Would you go to prison for five years for one million dollars?" Make mention of the talking sequences, bill it as a comedy-thriller and mention names of players. Audience appeal : good for the entire family. — Strand Theatre, Joe Calla, Mgr., Can- ton, Ohio. A sketch of a pretty, thinly clad girl sitting on top of a large trunk was used in newspaper advertising, along with the line, "You're right, it's hot!" Audience appeal: all ages and class- es.— Royal Theatre, E. S. C. Coppock, Mgr., Kansas City, Mo. Fugitives (Fox) SYRACUSE, N. Y.— B. F. Keith's Theatre (2,600), 4-3 days, 25c-35c-50c, Presentation, 6 Acts RKO Vaud., Pathe News. Weather, rain. Rating— 125% AD TIPS.— Exploit Madge Bellamy in un- derworld drama of Broadway. Good musical score. Audience appeal : adult. — B. F. Keith's Theatre, John J. Burns, Mgr., Syracuse, N. Y. Ghost Talks, The (Fox) OMAHA, NEB.— World Theatre (2,500), 7 days, 25c-60c, 6 Acts Pantages Vaud., Fox News, Clark and McCullough in "The Inter- view" (Fox). Weather, fair. Rating— 90% 1394 .1/ o t i o n P i e t u r e X e TV s Ghost Talks, The — Cont. KANSAS CITY, MO.— Pantages Theatre (2,166), 7 days, 25c-50c-75c, 5 Acts of Vaud., Pathe News. Weather, fair. Rating— 100% ATLANTIC CITY, N. J.— Virginia Theatre (1,222), 6 days, 40c-50c, "At the Dentist's" (Pathe). "Ship Ahoy" (Vita.), Fox M'tone News. Weather, cold and stormy. Rating— 75% AD TIPS.— Exploited as first all-talking spooky comedy and everyone liked it. Audience appeal : general. — World Theatre, Omaha, Neb. A large sketch of a characteristic negro in a brown derby with a freakish looking ghost at his back was used in newspaper advertising, the picture was played up as an all-talkie farce- comedy. Audience appeal : all ages and classes — Pantages Theatre, Louis Charninsky, Mgr., Kansas City, Mo. Exploit as hilarious farce comedy talking film. Play up Eaton and Twelvetree as stars and comedy antics of colored couple. Audience ap- peal : all ages and classes. — Virginia Theatre, Harry Klein, Mgr., Atlantic City, N. J. Girl On The Barge (U.) TOLEDO, OHIO.— State Theatre (2,000), 7 days, 15c-25c-50c, Collegians Comedy, Fox News, Sound Cartoon. Weather, cloudy and cool. Rating — 75% AD TIPS.— Exploited the stars and that the film was based on the story of Rupert Hughes. Audience appeal : all classes. — State Theatre, Harold Wendt, Ass't Mgr., Toledo, Ohio. Girls Gone Wild (Fox) LOUISVILLE, KY.— Alamo Theatre (950), 7 days, 30c-50c, Three Sound Acts, Fox M'tone News, "Bride's Relations*' (Educ). Weather, warm, two days rain. Rating— 100% UTICA. N. Y.— Olympic Theatre (1,300), 3 days, 25c-35c, Our Gang Comedy "Barnum & Ringling Bros.," Fox Variety, Fox News. Weather, rain and cold. Rating — 60% AD TIPS — Play up Sue Carol, as she ap- peals to flapper audiences. Russell in cop role can be mentioned and good supporting cast, but ^ OT JUST on our say-so are Gold Seal Registers con- sidered the best, but because they are used and endorsed by Fox, Roxy, Saenger, Stanley and thousands of other chain and independent exhibitors. GOLD SEAL Registers and Tickets AUTOMATIC TICKET REGISTER CORPORATION Subsidiary of the Consolidated Automatic Merchandising Corporation 723 Seventh Ave. New York Girls Gone Wild — Cont. chief thing to remember is that it's for the jazz generation. If you get a chance to book Sen- net's "Bride's Relation" don't overlook big ex- ploitation value of it. Audience appeal : gen- eral.— Alamo, John Blunk, Mgr., Louisville, Ky. . ,'" Give And Take (U.) AKRON. OHIO. — Allen Theatre (560), 7 days, 25c-50c;, Int'l News, Comedy. Rating— 85% AD TIPS — Played up thrills coincident to college youth trying to show dad how to run factory. Star names good here. — Allen Theatre, J. H. Allman, Mgr., Akron, Ohio. Godless Girl, The (Pathe) BOSTON-MASS.— Keith-Albee Theatre (1,- 800), 7 days, 25c-75c, 5 Acts Vaud., Pathe News. Weather, rainy. Rating— 115% NEW YORK CITY, N. Y.— Cameo The- atre (549), 7 days, 50c-75c, Pathe Sound News, Cartoon Comedy. Played three weeks at the house. Percentage average for the run 102 1/5, final week. Weather, rain and cold. Rating— 83 7/10% Greyhound, Limited, The (W.B.) ALBANY, N. Y.— Mark Ritz Theatre (1»- 146), 6 days, 25c-35c, 1 Vita. Presentation, Pathe M'tone News. Weather, rainy. Rating — 85% JOLIET, ILL.— Rialto Theatre (2.300). 1 day, 35c-60c, 3 Acts, Orchestra, Chicago Daily and Par. News, Comedy. Weather, fair and cool. Rating— 100% AD TIPS. — Endeavored to secure the inter- est of all railroad men of the city, this being a railroad center. Featured that it was a story of the rails. Audience appeal : all classes. — Mark Ritz Theatre, Charles Smakawitz, Mgr., Albany, N. Y. Exploit Monte Blue in drama of railroad. Feature speed of picture and sound accompani- ment with talking scenes. Bill it as story of pal who stole his friend's sweetheart. Audience appeal : to everyone. — Rialto Theatre, Roy Ro- gan, Mgr., Joliet, 111. Hard Boiled Rose (W.B.) SPRINGFIELD, OHIO.— Majestic Theatre (950), 5 days, 10c-25c, 1 Vita. Act, Talkie Comedy, Par. News. Weather, cool. Rating — 50% ATLANTIC CITY, N. J— Earle Theatre (2,200), 4 days, 25c-50c, 5 Acts Vaud., Orches- tra, Pathe Sound News. Weather, cold and stormy. Rating— 100% AD TIPS. — Capitalize names of Loy, Col- lier and Brockwell for past performances. Play up unusual plot, with many scenes laid in gambling establishment. Audience appeal : all ages except children and not too critical audi- ences.— Earle Theatre, Vernon D. Somers, Mgr., Atlantic City, N. J. Haunted House, The (F.N.) NEWPORT NEWS, VA.— Palace Theatre (720), 3 days, 25c-35c, "The Lion's Roar" (Educ), Fox News, Oswald Talking Cartoons. Weather, rainy. Rating— 100% AD TIPS. — Advertised picture as "creepiest mystery ever filmed. " Excellent bill with num- ber of unusual attractions, together with re- duced prices, got good crowds here. Audience appeal : general. — Palace Theatre, Mrs. Wil- liam Gordon, Mgr., Newport News, Va. Hearts In Dixie (Fox) OKLAHOMA CITY, OKLA. — Liberty Theatre (1,100), 7 days, 10c-25c-50c, Gus Ed- wards Review, M'tone News, Int'l News. Weather, fair. Rating— 100% SCHENECTADY, N. Y.— Strand Theatre (1,000), 7 days, 25c-35c-50c, Vita. Vaud., Fox M'tone News. Weather, rainy and cold. Rating— 100% AKRON, OHIO.— Strand Theatre (1,200), 7 days, 25c-50c, Par. Comedy. Rating— 105% AD TIPS. — Size of cast, novelty of all-col- ored cast, chorus, songs and heart interest all featured in cast. Negro melodits. — Liberty- Theatre, Oklahoma City, Okla. Appeal to human interest in this touching story of negro life in the old south. All talking, singing and dancing and negro cast are good angles. Should appeal to everyone. — Strand Theatre, Schenectady, N. Y. His Captive Woman (F.N.) NEW YORK CITY, N. Y.— Central Theatre (922), 7 davs, 2 shows dailv, 3 Sat. & Sun., $1.00-$2.00-$2.50, Vita. Shorts. Weather, rain and cold. Rating— 72%% (third week) Pointed out sensations at murder trial coupled with problems and love of policeman and beautiful prisoner as castaways on tropical island. — Strand Theatre, Ray Brown, Mgr., Akron, O. LOUISVILLE, KY.— Mary Anderson The- atre (1,376), 7 days, 35c-50c, 2 Sound Acts and Pathe Sound News. Weather, warm, two days rain. Rating— 110% TOLEDO, OHIO— Pantheon Theatre (922), 7 days, 25c-35c-65c, Comedy, "Broad- way Blues," Pathe News. Weather, cloudy and cool. Rating 125' r (second week) OKLAHOMA CITY, OKLA.— Empress Theatre (1,250), 7 days, 25c-50c, Pathe News, Talking Comedy. Weather, fair. Rating— 90% JACKSONVILLE, FLA.— Florida Theatre (2,300), 3 days, 25c-60c, Anniversary Week, Bennett Sisters on Stage, Par. News, Fox M'tone News. Weather, fair. Rating— 60% CHATTANOOGA, TENN.— Tivoli Theatre (1.900), 3 days, 50c-60c, 4 Acts Keith Vaud., "The Cop's Bride," Our Gang, Newsreel. Rating — 96% AD TIPS.— Milton Sills, Dorothy Mackaill and the talking are the three things to exploit in selling this picture. Both stars will draw and the dialogue will help keep the box office busy. The picture is satisfying and has a story that is liked. Audience appeal : all classes. — Mary Anderson Theatre, A. B. McCoy, Mgr.. Louisville, Ky. Sills and Mackaill played up as stars of "The Barker" in another triumph. Audience appeal : all classes. — Empress Theatre. Okla- homa City, Okla. His Private Life (Par.) SCHENECTADY. N. Y.— Proctor's The- atre (3,000), 3 days. 25c-35c-50c, 5 Acts Vaud., Pathe News. Weather, rainy and cold. Rating — 85% Hole In The W all. The (Par.) NEW YORK CITY, N. Y.— Paramount Theatre (3,666), 7 days, 40c-65c-75c-85c-$1.00, Par. News, Ben Black and stage band, Jesse Crawford, Organist; Frank Cambridge, Pub- lix Unit, "Pearls of Bagdad." Weather, rain and cold. Rating— 80 3/10% April 27 , 19 2 9 1395 Qoing Fasti The new supply of copies of MOTION PICTURE THEATRE MANAGEMENT Harold B. Franklin's Great Book YOUR opportunity to add this excellent and highly practical guide to your business library is distinctly limited. The supply on hand will hardly prove adequate to the demand which will be made upon it. The seasoned and experienced manager has as much need for a work so completely covering the subject of operation as the tyro ivorking his way up from a rung at the bottom of the ladder. This book is a treatise on every item connected with the maintenance of the theatre plant, the booking of pictures, the operating policy, program arrangement and pre- sentation, personnel training and organization — everything in fact that pertains to the conduct of the theatre. You Need This Book and You Can't Afford to Delay Placing Your Order The Price is Five Dollars Order Your Copy Today- Motion Picture News 729 Seventh Avenue New York City Enclosed herewith is — check — money order for $5.00 in fall payment for one copy of Harold B. Franklin's great book "Motion Picture Theatre Management." | Name I Street No. Citv State . 1396 M otion Picture X ews Hot Stuff (F.N.) NEW ORLEANS, LA.— Strand Theatre (1,750), 7 clays, 10c-40c. Fox M'tone News, Par. News, Comedy. Weather, warm (half rainy and half clear). Rating— 90% AD TIPS. — Alice White in a campus ro- mance that is education for the gayer ways of the younger generation. Hotter than "Show Girl" and naughtier than "Naughty Baby." Spirit of whoopee multiplied by two. — Strand Theatre, New Orleans. Iron Mask, The (U. A.) MILWAUKEE, WIS.— Garden Theatre (1,200), 25c-60c, Vita. Acts, Fox News. Weather, fair. Rating 90% (second week) CANTON, OHIO.— Loew's Theatre (2,125), 4 days, 30c-50c, 5 Acts of Loew's Vaud., Fox M'tone News and Topics of the Day. Weath- er, cool and rainy. Rating— 125% CLEVELAND, OHIO. — Allen Theatre (3,- 300), 7 davs, 30c-60c, Why Gorillas Leave Home (Par.), M-G-M M'tone. Weather, cold, clear. Rating— 105% LOS ANGELES, CAL.— Carthay Circle Theatre (1,650), 75c-$1.00-$1.50, Elinors Or- chestra, M'tone Shorts, Fox M'tone News. Rating— 110% (sixth week) ANN ARBOR, MICH.— Wuerth Theatre (777), 7 days, 10c-50c, Clark and McCullough in "The Honor System," a M'tone Act, and Fox M'tone News. Weather, cold and rainy. Rating— 105% AD TIPS.— Tie-up with Public Library for book display of French history and literature. Lots of display cards, one-sheets, newspaper stories. Audience appeal : for all. — Allen The- atre, W. E. Burton, Mgr., Cleveland, Ohio. Put this over as Fairbanks' newest picture, a sequel to "The Three Musketeers" and the fact that he talks. Audience appeal : general. — Gar- den Theatre, L. K. Brin, Mgr., Milwaukee, Wis. The name of Fairbanks and the fact that the picture is his debut in the field of talkies is the big angle for exploitation here. Make note of usual Fairbanks stunts and mention promi- nently the singing of the "Song of the Four Musketeers." Thrilling moments from French history woven into typical Fairbanks story. Audience appeal : a great family picture. — Loew's Theatre, Russell Bovim, Mgr., Canton, Ohio. Of course this picture will almost sell itself, but to break records, the high adventure of the "four" musketeers, it's being a sequel to the famous "Three Musketeers" of a few years ago, the clash and clang of saber and knife and the confusing sounds of the fight, and the fact that Fairbanks speaks, all should receive attention. Advertise honestly, though, that it is only a part talkie. Complaints come in if you do not. — Wuerth Theatre, Ann Arbor, Mich. $You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work- 460 pages of money-making facts. (Only $5.20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City Jazz Age, The (RKO) ATLANTA, GA.— Metropolitan Theatre, 6 days, Short Subjects, Fox M'tone, Stage Pre- sentation. Weather, mixed. Rating— 65% OTTAWA, ONTARIO.— B. F. Keith's The- atre (2,596), 6 days, 15c-60c, 6 Vaud. Acts. "Beauties Beware," Pathe Weekly, Aesop's Fables. Weather, rain. Rating— 70% AD TIPS. — Another modern youth theme without much tragedy and plenty of wholesome fun. The cast is strong. Audience appeal : all Classes. — B. F. Keith's Theatre, J. M. Frank- lin, Mgr., Ottawa, Ontario. Kid Gloves (W. B.) OKLAHOMA CITY, OKLA.— Criterion Theatre (1,750), 7 days, 10c-25c-35c-50c-75c, Lysle Talbot, Song Singing, Our Gang Com- edy, Par. Talking Unit, Stage Play by Na- tional Players "Take My Advice." Weather, fair. Rating— 95% Kid's Clever, The (V.) OMAHA, NEB. — Empress Theatre (1,000), 7 davs, 25c-50c, Musical Stock Co. Weather, fair.' Rating— 85% King Cowboy (RKO) WICHITA, KAN.— Kansas Theatre (800), 3 days, 20c, Comedy, News, Motio-tone Presen- tations. Weather, story. Rating— 95% AD TIPS.— Exploited Mix and Tony in a drama of Northern Africa, in which Tom for- sakes his horse for a camel, and his sombrero for an Arabian headdress. Audience appeal : general, since 'it's Tom Mix. — Kansas Theatre, Mrs. Charles Barron, Mgr., Wichita, Kan. Lady Of Chance, A (M-G-M) LOUISVILLE, KY. — Rialto Theatre (3,- 000), 4 days, 30c-50c, 5 RKO Acts, Pathe Re- view, Pathe News. Weather, warm and rainy. Rating— 100% AD TIPS. — Norma Shearer is the big thing to play up in this picture. She does some good acting and the story is very entertaining. Au- dience appeal : general. — Rialto Theatre, J. H. Boswell, Mgr., Louisville, Ky. Lady Of The Pavements (U. A.) WICHITA, KAN.— Miller Theatre (1,981), 3 days, 25c-50c, Miller Orchestra, News, Com- edy. Weather, unsettled. Rating— 94% BIRMINGHAM, ALA. — Strand Theatre (850), 6 days, 25c-50c, "Now and Then," Fox M'tone News. Weather, generally fair. Rating— 100% PORTLAND, ORE.— Tebbett's Oriental Theatre (1,600), 7 days, 25c-35c, Frazier Stock Co., "Stepping Mammas," Shelley at Wurlitzer. Pathe Sound News. Weather, rain. Rating— 110% AD TIPS.— Exploited Lupe Velez, William Boyd and first Griffith talking film. Audience appeal : high school age and over. — Strand The- atre, C. D. Haug, Mgr., Birmingham, Ala. Exploited Lupe Velez as the "Mad Cap of Mexico," with William Boyd. Catch line for the ads : She Was Too Good to Be a Bad Girl — And Too Bad to Be a Good Girl ! Audience appeal : general. — Miller Theatre, H. E. Jamey- son, Pub. Director. Wichita. Kan. Leatherneck, The (Pathe) TAMPA, FLA.— Strand Theatre (800), 4 days, 15c-35c-40c, Talkie Act, Comedy, Int'l News. Weather, fair. Rating— 100% CLEVELAND, OHIO.— Palace Theatre (3,600), 7 days, 35c-75c, Howling Hollywood (Educa.), Pathe Sound News, Pathe, Fox, Par. News, 6 Vaud. Acts. Weather, cold, clear. Rating— 100% OMAHA, NEB.— Orpheum Theatre (3,000), 7 days, 25c-60c, Pathe News, 5 Acts RKO Vaud. Weather, fair and partly rainy. Rating— 95% AD TIPS. — Star cast and the talking se- quences worthy of featuring, but the story it- self and the perfect way it is produced should be played up strongly. We gave it personal endorsement. Good for all classes and ages. — Strand Theatre, A. B. Heston, Mgr., Tampa, Fla. Boyd's first talker played up, also thrilling adventures among the marines. Audience ap- peal : general. — Orpheum Theatre, Omaha, Neb. Letter, The (Par.) OKLAHOMA CITY. OKLA.— Capitol Theatre (1,200), 7 days, 25c-35c-50c, Par. Talking Units, Eddie Peabody in "His College Chums," Giersdorf Sisters, Fox M'tone. Weather, fair. Rating— 100% MILWAUKEE, WIS.— Wisconsin Theatre (2,902), 7 days, 25c-75c, Presentation, "Color Creations" with five acts vaud., "Garden of Al- lah," Fox News. Weather, fair. Rating— 110% WICHITA, KAN.— Palace Theatre (1,287), 7 days, 35c-50c, Talking Acts, Geirsdorf Sis- ters, Eddie Peabody in "His College Chums." Fox M'tone News. Weather, unsettled. Rating— 100% BIRMINGHAM, ALA.— Alabama Theatre (2,200), 6 days, 25c-35c-60c, Spot Show, "School Daze," Eddie Peabody on M'tone, Par. News. Weather, generally fair. Rating— 96% BALTIMORE, MD.— Loew's Stanley The- atre (3,654), 6 days, 25c-60c, Fox M'tone and Para. News, Orchestra, Organ, Van and Schenck, Gus Edwards Revue (M-G-M M'tone Acts). Weather, cold, rainy, then clear mild. Rating— 98% OMAHA, NEB., Riviera Theatre (2.900). 7 days, 25c-60c, Publix Unit, Par. News. Weath- er, fair and partly rainy. Rating 85% NEW YORK CITY, N. Y. — Criterion The- atre (861), 7 days, 2 shows a day, 3 Sat. & Sun., Par. Talking Shorts. Weather, rain and cold. Rating— 69 7/10% (sixth week) AD TIPS. — Jeanne Eagles is sufficiently well known as a legitimate star to draw well and her name should be exploited in advertising the picture. Audience appeal : "Class" audience, elite patronage. — Wisconsin Theatre, W. O. James, Mgr., Milwaukee, Wis. Exploited Jeanne Eagles and daring story, stressing the fact that picture was for mature audiences and advising against children being brought to theatre. Audience appeal : mature ages. — Alabama Theatre, Charles G. Branham, Mgr., Birmingham, Ala. Exploited the praise of Eastern critics, to- gether with Jeanne Eagles, O. P. Heggie, and an all-star cast in what has been said to be the greatest talking picture ever made. Audience appeal : adults only. — Palace Theatre, H. E. Jameyson, Pub. Director, Wichita, Kan. Airplaine was used to drop 25,000 heralds on business section of towns within a 100 mile ra- dius of Omaha, two trips being made. Telegram from Jeanne Eagles in New York to Mayor Dahlman was delivered in mammouth envelope, six by four feet, by oldest postman in local serv- ice. Wire extended special invitation to Mayor to see picture. Forty-one downtown store win- dows painted with "Letter" copy in water-colors preceding opening. Large clock, 18 x 13 feet, erected on exterior of theatre with hand point- April 27 , 19 2 9 1397 Letter, The — Cont. ing to number of days left before "The Lettel " opens. Tie-up with stationery store. Private pre-view for press, local high school dramatic societies, community playhouse group from whom opinions were asked regarding picture. Audience appeal : limited to small group of drama enthusiasts. — Riviera Theatre, Ray Jones, Mgr., Omaha, Neb. Display this *s a talking thunderbolt. At last a stage play made into a speaking picture. It's daring ! A Paramount picture featuring Jeanne Eagles. Show half-tone cut of Miss Eagles against part of the letter (torn in half) reading: "My husband will be away for the night. I absolutely must see you. I . . . ex- pect you ... I am .... Audience appeal : to all who like a strong sophisticated sociological story with a gripping story and a powerful cli- max.— Loew's Stanley Theatre, Charles Ray- mond, Mgr., Baltimore, Md. Linda (State Right) MILWAUKEE, WIS. — Majestic Theatre (1,500), 25c-50c, 2 days, Jean Rubini, "Loud Soup," M-G-M News. Weather, fair. Rating— 60% AD TIPS — Exploit this as a backwoods melodrama. Use Warner Baxter's name as leading the cast. Audience appeal : usual pa- trons.— Majestic Theatre, Herb. Israel, Mgr., Milwaukee, Wis. Lonesome (U.) CEDAR RAPIDS, IOWA.— Strand The- atre (1,400), 3 days, 10c-50c, Vita. Yaud., Pathe Sound News. Weather, fair. Rating— 95% AD TIPS.— Feature Tryon as new star meet- ing with marked popular favor. Audience ap- peal : general, all classes, all ages. — Strand Theatre, Ray Swan, Mgr., Cedar Rapids, la. Love In The Desert (RKO) MACON, GA.— Ritz Theatre (1,000), 1 dav, 25c-35c-50c, 1 Vita. Unit, Pathe Sportlight, Par. Talkie Sketch. Weather, fair. Rating— 100% AD TIPS — Exploit as sheik of picture — desert romance. Olive Borden, Beery and Tre- vor draw well here. Special appeal to young folks.— Ritz Theatre, H. S. Amos, Mgr., Ma- con, Ga. Lucky Boy (T.-S.) TROY. X. Y.— Lincoln Theatre (1,000), 7 days, 25c-35c, Yita. Presentation, Comedy, Kinograms. Weather, rainy. Rating— 100' , AD TIPS.— Played up George Jessel in all newspaper advertising, Jessel being well known to the city on account of a recent per- sonal appearance in the neighboring city of Al- bany. Audience appeal : all classes. — Lincoln Theatre, Benjamin Stern. Mgr., Troy, N. Y. Man In Hobbles (T.-S.) OMAHA, NEB.— Empress Theatre (1,000), 7 days, 25c-50c, No Shorts, Musical Stock Co. Weather, fair and partly rainy. Rating— 90' ! Million Dollar Collar, The (W.B.) JOLIET, ILL.— Princess Theatre (960), 1 f Motion Picture News and The Showman you arc entitled to this service — Free Of Charge. It is a con- fidential service. Your inquiry will be held in stric t confidence, and all questions and answers published in this department will be identified by initials only. Send your questions regarding new building or rebuilding to the Theatre Construction Problems Department and you'll learn a little more about the service — real serv- ice— practical service — this publication is offering the motion picture industry and the exhibitors. Problems A new and advanced exhibitor service to be inau- gurated in The Showman for May, to be pub- lished in Motion Picture News issue dated May 4, will be conducted by Victor A. Rigaumont Theatre Architect A leader in his profession and a recognized author- ity on theatre design and construction, Mr. Rigaumont is ideally suited to the important work, which will be done through the medium of this new service department. MOTION PICTURE NEWS 729 SEVENTH AVE., NEW YORK CITY 141 iii M otion Picture X ews Shakedown, The — Cotit. SPRINGFIELD, MASS.— Bijou Theatre (1.000), 7 days, 25c-50c, "Red Hot Speed," second feature, Oswald Cartoon, Int'l News. Weather, rainy. Rating— 80% PORTLAND, ORE.— Pantages Theatre (1,- 800), 7 days, 2Sc-50c, 5 Acts Vaud. headed by "Labero" animal act, Collegians, Pathe Sound News. Weather, rain. Rating— 100' < BOSTON, MASS.— Keith Memorial The- atre (3,000), 7 days, 50c-$1.50, Lita Grey Chap- lin in person, Vaude., Pathe News. Weather, rain. Rating— 100% AD TIPS — Stressed as "one of season's very finest dramatic talking pictures." Exploited as human and moving drama of "shakedown kid" who turned soft. Audience appeal : gen- eral.— Bijou Theatre, Al Anders, Mgr., Spring- field. Mass. We exploited Jack Hanlon, the child star. Also the adventure phase of the picture and James Murray and Barbara Kent. Audience appeal: quite general, but mostly for the more mature. — Strand Theatre, Ray Swan, Mgr., Cedar Rapids, Iowa. Show Boat (LI.) SAN ANTONIO, TEX.— Aztec Theatre (2,- 500 ), 7 days, 35c-50c-75c, Mel Ruick and Stage Band, Comedy and Fox News. Weather, fair and warm. Rating— 200% DALLAS, TEX.— Capitol Theatre (1.(144). 7 days, 15c-25c-50c-75c. Weather, fair. Rating— 200% OMAHA, NEB.— World Theatre (2,500), 7 days, 25c-60c, Miss Lee Morse With Stage Presentation. Weather, fair and partly rainy. Rating— 400% NEW YORK CITY, N. Y. — Globe The- atre (1,418), 7 days, two shows dailv, three Sat. & Sun., $l-$2-$2.5(). Opened Wednesday night at $11 top. First week's play not as strong as expected because of conflict with Ziegfeld show. Got $11,000. At the scale the house can gross $26,500 for 16 performances. Weather, rain and cold. AD TIPS. — Exploited fact that it is a pictur- ization of Edna Ferber's famous Cosmopolitan story which has been acclaimed a masterpiece. Billed as the most stupendous production of the year. Unusually heavy newspaper billing as tie-up with newsstands, department stores that dressed special Show Boat windows, Ice Cream manufacturers who featured a Special Show Boat Brick Ice Cream. This showing was the Western premiere for this picture. An unusually elaborate lobby display depicting the Show Boat was used. This attraction is going now into its third week. Audience appeal : especially the adult patrons, including the most sophisticated. — Capitol Theatre, Ray Stinnette, Mgr., Dal- las, Tex. Launched an extensive campaign with public pre-view one week before opening. Showboat float on motor truck equipped with electric cal- liope used in all parts of city for a week in advance of opening and during showing. Tunes plugged by local orchestras. Audience appeal : general.— World Theatre, Ralph Goldberg, Mgr., Omaha, Neb. Show Folks (Pathe) BALTIMORE, MD.— Rivoli Theatre (1.- 981), 6 days, 25c-50c, Fox M'tone and Pathe Sound News, Ben Bard in "Champion Golf- er," Brox Sisters in 'Heading South" (Vita.), "Dancing Around" (Pathe Talking Comedy). Weather, cold, rainy then clear, mild. Rating— 40% Al) TIPS — P'xploit as vivid glimpses of life and love on the stage. A talking picture with Eddie Quillan, Lina Basquette, Robert Arm- strong and Bessie Barriscale, headliners in Shoiv Folks — Cont. vaudeville. News acts,, new music, Bigtime per- formers. They're all in this great love romance. Audience appeal : this will appeal to every class and age with its drama, romance and heart throbs. — Rivoli Theatre, Frank Price, Jr., Mgr., Baltimore, Md. Show Girl (F.N.) OTTAWA, ONT.—Avalon Theatre (990), 3 days, 10c-35c, Mack Sennett Comedy 'Camp- us Carmen," M'tone News. Weather, rain. Rating— 100% AD TIPS — A Broadway chorine theme, some amusing home life stuff and a treatment of the Bright Lights Life that borders on the farcical. Withal a good leg show. Audience appeal : all but juveniles. — Avalon Theatre, Ambrose No- lan, Mgr., Ottawa, Out. Sim ha ( Capitol ) MINNEAPOLIS, MINN.— Lyric Theatere (,238), 7 days, 7shows daily, 15c-25c-3Sc, Vita, acts, News, comedv. Weather, fair. Rating— 175% BOSTON, MASS.— Tremont Temple The- atre (3.000), 6 days, 25c-75c, Road Show. Weather, rainy. Rating — 95% (third week) AD TIPS — Exploit this picture as the film shot by Osa and Matin Johnson in Africa. Play up the killing of lion by the natives of the Lumbwa Tribe and charge of frightened elephants directly at camera. Front of Lyric was built over to represent a jungle. Heads of wild animals, cut from cardboard, were plastered on the marquee. A neat tie up was arranged through a newspaper that had run "Safaria," a story by the Johnsons. Picture has universal appeal. — Lyric Theatre, E. C. Prinsen, Manager, Minneapolis, Minn. Singing Fool, The (W.B.) NEW YORK CITY, N. Y.— Harris The- atre (1,101), 7 days, two shows daily, three Sat. and Sun., $l-$2. 32nd and final week on Broadway in a legitimate house. Ran for 26 weeks in the Winter Garden balance of run at the Harris. Weather, rain and cold. Rating— 48 1/5% Sin Sister, The (Fox) HOUSTON, TEX.— Majestic Theatre (2,- 250), 7 days. 25c-60c, 5 acts Vaud.. Fox M'tone. Weather, hard rain opening day ; fair. Rating — 100% AD TIPS — Nancy Carroll ad title sold pic- ture. Appeal is to young people and mature audience. — Majestic Theatre, Houston, Tex. Sins Of The Fathers (Par.) OTTAWA, ONT. — Imperial Theatre (1.- 200), 6 days, 10c-50c, Chic Sale in "The Star Witness" and Reinald Werrenrath. Weather, rain. Rating— 98% Humor — Not In Sub- titles— But on Marquee HOLLYWOOD, April 18.— One of the best laughs created recently was occasioned by the exhibitor who advertised "Mother Knows Best" on his marquee. Finding that he did not have enough room for the complete lettering, the sign finally appeared as follows : "Ma Noz Best" Sins Of The Fathers — Cont. ROCHESTER, N. Y.— Regent Theatre (1.- 510), 7 days, 25c-50c, "The Mayor of Jim- town" (M-G-M), Selected News.. Weather, rain. Rating— 98% SYRACUSE, N. Y.— Eckel Theatre (1,400), 7 days, 25c-35c, Presentation, Collegian talkie. Organlogue. Weather, rain all but one day. Rating— 75% AD TIPS — Live ads put this film over. Special attention was paid to the German daily newspaper here, large displays being run all week as a bid for Emil Jannings followers. In English newspapers, pathos and human inter- est were stressed. Janning's name was played big all week. No outside hookups were used. Audience appeal : particularly German-Ameri- cans, but all classes and all ages. — Regent The- atre, Martin Dryer, Mgr., Rochester, N. Y. Something Always Happens (Par) EVANSVILLE, IND.— Alhambra Theatre (610), 2 days, 20c-30c, comedy, "Grandpa's Boy." Weather, rain and cool. Rating — 100% Sonny Boy (W.B.) CHARLOTTE, N. C— Broadway Theatre (1,200), 6 days, 35c-50c, Educ. Comedy "High Strung," Vita. Presentations, "Paul Tremaine's Orchestra," "Phil Baker," "Jack Goldie" and "Miss Marcell." Weather, fair. Rating— 90% DALLAS, TEX.— Melba Theatre (1.800), 7 days, 25c-35c-50c, Vita. Act, The Neal Sis- ters in "Blondes That Gentleman Prefer," Tal Henry and his North Carolinans. Laurel & Hardy in talking comedy "That's My Wife," M'tone News. Weather, fair. Rating— 100% CHATTANOOGA, TENN.— Tivoli The- atre (1,900), 3 days. 50c-60c, Ruth Etting, Screen Novelty "Old Black Joe." Rating— 100% CANTON, O.— Strand Theater (711. 25c-40c, 3 days and scheduled for indefinite run. No stage presentation. Pathe Sound News, all-talk- ing comedy and sound cartoon with sound ac- companiment. Weather, cool and rainy. Rating— 250% BOSTON, MASS.— Scollav Square Theatre (3,000), 7 days, 25c-75c, 5 Acts Vaude., Com- edy, "Meet the Missus," Par. News. Weather, rainy. Rating— 90% JACKSONVILLE, FLA.— Palace Theatre (2,000), 7 days, 25c-50c, Four Vita. Presen tations, Fox News. Weather, rainy, fair. Rating— 90% BUFFALO. N. Y.— Great Lakes Theatre ( 3.- 000), 7 days, 65c-85c, Fox M'tone and Silent News, Vita. Comedy and Presentations. Rating— 125% AD TIPS — Go strong on this one and the name of Davey Lee. Call him Warner Brothers "million dollar kid" and point out the fact that he sings, talks and charms. Call attention to his success in "The Singing Fool" and that this is his first all-starring picture. Make mention of Vitaphone sound accompani- ment. Ran special show for kiddies, at ten cents admission, on Saturday morning and packed the house. Good for another one the next Saturday. Mention Betty Bronson and Edward Everett Horton. Audience appeal : every member of the family will like this one. — Strand Theatre, Joe Calla, Mgr., Canton, O. Exploit Davey Lee as the Original Sonny Boy of Al Jolson's "Singing Fool." Play up fact that Davey Lee sings and talks. A social morning matinee was given tor children and brought a capacity house. Audience appeal : children and women patrons. — Melba Theatre. Harl A. Wolever, Mgr., Dallas, Tex. April 27 , 19 2 9 1401 Sonny Boy — Cont. Feature Davey Lee in all ads. Play up suc- cess in "The Singing Fool." Emphasize the fact he sings, talks and stirs the heart strings as no other juvenile has done. Play up excel- lent supporting cast, including Edward Hor- ton, Betty Bronson and Gertrude Olmstead. Ap- peal to children and parents. — Tivoli Theatre, Chattanooga, Tenn. Played up «Davey as "wonder boy of screen" and the Sonny Boy of Jolson's "Singing Fool." Audience appeal: younger element, families. — Capitol Theatre, Walter Merkel, Mgr., Spring- field. Mass. This Vitaphone production sold to Jackson- ville on basis of Davey Lee's discovery by Al Jolson and his work in "The Singing Fool." Novelty of child star. Audience appeal: all classes.— Palace Theatre, John L. Crovo, Mgr., Jacksonville, Fla. Speakeasy (Fox) ALBANY, N. Y. — Leland Theatre (1,400), 6 days, 35c, Sennett-Educational comedy, "The Bride's Relations," Metro presentation, "The Music Shop," Fox M'tone, News. Weather, rainy. Rating— 200% PROVIDENCE, R. I.— Victory Theatre (1,600), 7 days, 15c-50c. Weather, snow and rain. Rating— 90% SPRINGFIELD, MASS.— Fox Theatre (.444), 7 days, 20c-S0c, M'tone, Clark and McCullough, Johnny Burke, "Skies Are Blue," Fox News. Weather, rainy. Rating— 2257c MINNEAPOLIS, MINN.— Pantages The- atre (1,575), 7 days, 3 shows daily, 25c-50c- 75c, 5 acts Vaud. Pathe Sound News Weather, fair. Rating— 120% UTICA, N. Y.— Stanley Theatre (3,500), 4 days, 25c-35c-50c, 3 Vaude. Acts, Fox M'tone News. Weather, rain and cold. Rating— 125% ROCHESTER, N. Y.— Fay's Theatre ( 1,- 250), 7 days, 25c-50c, Professor Moore and Or- chestra (Vita.), Gertrude Lawrence in talking and singing act (M'tone), Fox News. Weather, rain. Rating— 98% LOUISVILLE, KY.— Strand Theatre (1,- 785), 7 days, 35c-50c, Four Sound Acts, Fox M'tone News. Weather (three days rainy), warm. Rating— 95% MEMPHIS, TENN— Loew's Strand The- atre (1,100), 25c-40c, Vita. "Ain't It the Truth," M-G-M and Par. News. Weather, fair and warmer. Rating— 140% AD TIPS— Played this picture heavily in all newspaper advertising, featuring actual scenes at race track, subway and Madison Square Garden. The fact that the picture had gone over heavily in New York City was also mentioned. Audience appeal : all classes. — Le- land Theatre, Alec Sayles, Mgr., Albany, N. Y. Crash as thriller story of underworld, with intimate flashes of New York's highly touted night club life. Audience appeal : all ages and classes. — Victory Theatre, Matt Reilly, Mgr., Providence, R. I. Exploited in exceptional manner as an ex- ceptional picture, this 100 per cent all-talking screen offering drew the crowds. Manner in which house featured the love and adventure angle in advertising made public wonder what it was all about. So much so they paid to find out. Henry B. Walthall, Paul Page and Lola Lane were only stars mentioned in advertise- ments. That last two were stage stars was emphasized. Audience appeal : adult. — Pan- tages Theatre, E. C. Bostick, Mgr., Minneapo- lis, Minn. Introducing Frank Ross, whom Paramount took from his Long Island real estate business, to appear in talking pictures because of his tenor voice. Here he is seen in his home office Speakeasy — Cont. "Ads" read : "Hear New York City talk ! Dynamic love story actually produced in 'whoopee' district of New York." Believe title of film big drawing card. Audience appeal : adults, especially those who like melodrama. — Fox Theatre, James Skiftington, Mgr., Spring- field, Mass. Campaign played up the Madison Square Garden fight with sound and the actual New York scenes. — Stanley Theatre, Bernard Dep- kins, Jr., Mgr., Utica, N. Y. Ballyhooed without outside hookups as great- est talking film ever made, newspaper ads throughout week carrying the bid : "Hear New York Talk." Stress was laid chiefly on actual reproduction of noises of the city, newspaper office and race track rather than on the plot. Star's names not featured at all, simply run as incidentals. Name "Speakeasy" spread prom- inently as best description of modern tone of film. Audience appeal, all ages and classes. — Fay's Theatre, Arch McCallum, Mgr., Roches- ter, N. Y. This picture has some novel sound shots of actual scenes in New York City and they are worth playing up, especially the one taken at Madison Square Garden. It has a good plot and the new actors, Lola Lane and Paul Page have good speaking voices. Henry B. Walthall is the only familiar face in the picture and he can be advertised as doing some good talkie work. Audience appeal : all classes. — Strand Theatre, C. C. Atkinson, Mgr., Louisville, Ky. All-talking underworld and crime stories have their attraction, but this one's title proves its strongest box-office point. — Loew's Strand The- atre, Ernest Emerling, City Mgr., Memphis, Tenn. Spieler, The (Pathe) PORTLAND, ORE.— Blue Mouse Theatre (657), 7 days, 25c-35c, Fox News, Vita. Acts. Weather, rain. Rating— 85% UTICA, N. Y.— Gaiety Theatre (1,700), 4 days, 25c-50c, 5 Keith Vaude. Acts, Int'l News. Weather, clear and cold. Rating— 115% Spite Marriage (M-G-M) SAN ANTONIO, TEX.— Princess The- atre (1,300), 3 days, 25c-35c, comedy and Int'l. News. Weather, fair and warm. Rating— 100% TAMPA, FLA.— Strand Theatre (800). 3 days, 15c-35c-40c, comedy, Talkie Act, Int'l. News. Weather, fair. Rating— 100% HOUSTON, TEX.— Loew's State Theatre (2,700), 7 days, 25c-60c, 5 acts Vaud., Fox M'tone. Weather, hard rain opening day ; fair. , Rating— 100% Spite Marriage — Cont. MACON, GA.— Ritz Theatre (1,000), 2 days, 25c-35c-50c, 2 Vita. Units and Par. News. W'eather, fair. Rating— 90% AD TIPS — Saturday's rain storm didn't give this good comedy a fair chance. Keaton in straight comedy burlesque without slapstick best selling point. — Loew's State Theatre, Houston, Tex. We featured Keaton and the fact it was a sound picture. Also went strong on the "Laffs and Thrills." Catch lines of "You won't know whether to laugh or gasp — and you will do both," were used to good advan- tage. Good for all classes and ages. — A. B. Heston, Mgr., Strand Theatre, Tampa, Fla. Take advantage of drolleries of Keaton for exploitation. Picture brimful of mirth and laughs, and is up to the Keaton standard. Fun clean and wholesome. Audience appeal : prin- cipally men and children. — Princess Theatre, J. S. McSween, Mgr., San Antonio, Tex. AD TIPS — Play up comedy element — ■ Buster Keaton at his best. — Ritz Theatre, H. S. Amos, Mgr., Macon, Ga. Square Shoulders (Pathe) TACOMA, WASH. — Pantages Theatre (1,500), 25c-75c, 5 acts of Vaud., "Collegians" and Sound News. Weather, fair. Rating— 60% AD TIPS — Used kid end of picture for dis- play advertising. Audience appeal restricted — C. D. Miller, Mgr., Pantages, Tacoma, Wash. Stark Mad (W.B.) NEW ORLEANS, LA.— Tud«»r Theatre (1,100), 7 days, 10c-60c, 4 Vita, acts and Fox M'tone, News. Weather, warm; half rainy and half clear. Rating— 100% CLEVELAND, O.— Cameo Theatre ( 1,- 200), 7 days, 25c-50c, "Wiggle Your Ears" (M-G-M), AI-G-M acts, M-G-M News. Weather, cold, clear. Rating— 60% RICHMOND. VA.— Byrd Theatre (1,660), 6 days, 15c-25c-50c, Vita. Acts, Pathe Sound News. Weather, rain and cold. Rating— 100% AD TIPS— Featured the thrills and chilli of this thriller, playing up Warner and Wal- thall, Jacqueline Logan and Louise Fazenda. A million dollar cast in a spine twister. — Tu- dor Theatre, New Orleans, La. The ads played up great cast headed by H. B. Warner. Also that it is real sound, and tells an unusual story of more than usual ap- peal. It will appeal to all ages and classes. — W. G. Coulter, Mgr. Steamboat Bill, Jr. (U.A.) ANN ARBOR, MICH.— Michigan Theatre (2,200) ,4 days, 10c-50c, "Morocco Bound," Unit Show, Fox News. Weather, cold, rainy. Rating — 65% AD TIPS — Exploit the unusual combination here of Torrence and Keaton as a comedy team. There is romance on the old Mississippi and its stern wheelers ; play it up and they'll come in. Audience appeal: is general and juvenile. — Michigan Theatre, Ann Arbor, Mich. Strange Cargo (Pathe) NEW ORLEANS, LA.— Orpheum The- atre (2,200), 7 days, 25c-50c, 5 acts RKO Vaud., with Pathe Sound News and Fables. Rating— 100' ! CLEVELAND, O.— Hippodrome Theater (4,500), 7 days, 25c-50c. Weather, cold, clear. Rating— 70% 1402 Motion Picture News Strange Cargo Cont. AD TIPS — Featured as sound sensation of the age with cast of fourteen great players. Picture of a thousand thrills. — Vic Meyer, Mgr., Orpheum Theatre, New Orleans. The mystery angle of this was advertised extensively. Audience appeal : for any one who likes thrillers and are not over-sensitive. — Hippodrome, William Watson, Mgr., Cleve- land, O. Stolen Love (RKO) CANTON, O.— Valentine Theatre (850), 3 days, 10c-25c, no stage presentation, Pathe News and comedy. Weather, rainy and cool. Rating— 90% AD TIPS— Bill this one as a real thriller. The film version of Helen Livingston's novel, "Shadows of the Night." Use the names of the players. Audience appeal : all classes. — Valen- tine Theatre, Joe Calla, Mgr., Canton, O. Strong Boy (Fox) GRANBY THEATRE (900), 6 days, 25c- 35c-50c, comedies, "A She-Going Sailor" and "Wives For Sale" (Edu.), "Jungle Kings and Queens," Granby News. Weather, fair and warm. Rating — 65% BALTIMORE, MD.— New Theatre (1,- 600), 6 days, 25c-50c, Fox M'tone and Fox Silent News, Robert Edeson in "Friendship" (Fox M'tone talkie short), "Blue Grass and Blue Blood," "Squadrons of the Sky." Weather, cold, rainy, then clear, mild. Rating— 120% AD TIPS— Exploit this as the laugh sen- sation that broke all Roxy Theatre records. Another William Fox riot of fun. Featuring Victor McLaglen and Leatrice Joy, and the funny fellow Clyde Cook. With sound effects. A baggage room Romeo. A newsgirl Juliet. Audience appeal : all railroad workers will go wild about this. Send letter to office of rail- road company in your city and have them post it on bulletin boards. McLaglen and rest of cast are fine in this comedy romance of a bag- gage smasher. — Morris A. Mechanic, Mgr., New Theatre, Baltimore, Md. Featured Victor McLaglen in hard-boiled attitudes, with no special exploitation. "The Hercules of Strong-Arm Love" featured in ads. — Granby Theatre, Norfolk, Va. Syncopation ( RKO ) OMAHA, NEB.— Orpheum Theatre (3,- 000), 7 days, 25c-60c. 5 acts RKO Vaud., Pathe News. Weather, fair. Rating— 90% TOLEDO, O.— Vita-Temple Theatre (1,- 200), 25c-35c-65c, comedy, "Dancing Around," M'tone News, Sound specialties. Weather, cloudy and cool. Rating— 95% TROY, N. Y.— Proctor's Theatre (2,000), 3 days, 25c-50c, Vaud. Weather, rain v. Rating— 150% DALLAS, TEX. — Majestic Theatre (2,- 680), 7 days, 25c-35c-60c, Interstate Vaud., M'tone News, Fables. Weather, fair. Rating— 95% MINNEAPOLIS, MI NN. — Hennepiu-Or- pheum Theatre (2,900), 7 days, 3 shows daily, 25c-50c-75c, 6 acts Vaud, headlined by Irene Franklin. Weather, fair. Rating— 61% BIRMINGHAM. ALA.— Ritz Theatre (1,- 800), 6 days, 25c-35c-60c, RKO Vaud., M'tone News. Weather, generally fair. Rating— 105% LOS ANGELES, CALIF.— Criterion The- atre (1,652), 6 days, 35c-50c-65c, Fox M'tone "Friendship," Fox M'tone News, Synchronized Cartoon. Rating— 170% Syncopation — Cont. GRAND RAPIDS, MICH.— Regent The- atre (1,850), 7 days, 35c-50c, M'tone News, Vita. Shorts. Weather, poor. Rating— 90% NEW YORK CITY, N. Y. — Hippodrome Theatre (4,200), 7 days, 25c-50c-75c, Pathe Sound News, Vincent Lopez and stage band, 16 Markert Girls, two specialty acts, Average for the two weeks 88 per cent, final week. Weather, rain and cold. Rating — 75Vi% ((second week) AD TIPS — Featured Fred Waring's Penn- sylvanians to the extreme. Billed as the screen's first musical extravaganza, with Bobby Watson, Barbara Bennett, Osgood Perkins and Morton Downey. Featured the musical angle and de- scribed as Lavish Drama — Golden Melody — Gay and Glorious Broadway brought to you in a pageant of Jazz and Joy. All-talking, All-sing- ing, All-playing. Audience appeal : all classes, and especially the younger set and lovers of music. — Majestic Theatre, Sid Henry, Mgr., Dallas, Tex. Exploited Broadway show brought direct to Birmingham, featuring Waring's Pennsylva- nians Audience appeal, all ages. — Ritz Theatre, Vernon Reaver, Mgr., Birmingham, Ala. Exploited this picture as 100 per cent all- talking, all-singing, all-playing screen extrava- ganza. Front of theatre was decorated with :t glittering multi-colered disc, bearing name of picture. Wiring from theatre to disc carried musical features of picture onto the street. Pic- ture was broadcast over KSTP and received considerable attention from listeners. News- papers carried stories upon the broadcast. Audi- ence appeal : high school age up. — Hennepin- Orpheum Theatre, Frank Burke, Mgr., Minne- apolis, Minn. Exploited Fred Waring's Pennsylvanians by linking them with the title in ads and posters. Also that the film is based on theatrical iife. Audience appeal: all classes except young child- ren.— Vita-Temple Theatre, lack O'Connell, Mgr., Toledo, O. Used extra newspaper space with heavy lobbv display and with radio playing hits from "Syn- copation" in lobby for several days before pic- ture was run. Audience appeal : all classes. — Proctor's Theatre, Jacob Golden, Mgr., Troy, N. Y. Fred Waring and his band are your best bet here. Play 'em hard. Chance for music store tie-ups, etc., audience appeal : all classes. — Regent Theatre, Frank Kleaver, Mgr., Grand Rapids, Mich. Terror, The (W.B.) OKLAHOMA CITY, OKLA.— Rialto The- atre (1.000), 3 days, 15c-20c-25c. Vita. Acts. "The .Pullman .Porters," ."Papas Vacation," Weather, fair. Rating— 100% Three Week Ends (Par.) SCHENECTADY, N. Y.— Proctor's The- atre (3.000), 4 days, 25c-35c-50c, 5 acts Vaud., Pathe News. Weather, fair and warm. Rating— 100% Tide of Empire (M-G-M) TROY, N. Y.— Troy Theatre (2,00), 3 days, 25c-40c, Vita, presentation, Fox M'tone News. Weather, rainy. Rating— 75% SAN ANTONIO. TEX.— Empire Theatre (1,550), 7 days, 25c-35c-50c, Vita, specialties and Fox M'tone. Weather, fair and warm. Rating— 75% TAMPA, FLA. — Tampa Theatre (1,600), 3 days, 25c-50c-60c, talkie act, Par. News, Fable, Sound song novelty, Organ. Weather, fair. Rating— 60% Tide Of Empire^— Cont. WICHITA, KAN. — Miller Theatre (1,981), 3 days, 25c-50c, Miller Orchestra, News, Laurel and Hardy in "Wrong Again." Unsettled and stormy weather. Rating— 99% AD TIPS — Kyne's name is good exploitation bet. Film has great love theme running through it, and adapts itself to playing up historic events it chronicles. Renee Adoree is worth featuring, as she is fine box-office value. Audience appeal : all classes. — Empire Theatre, H. J. Thacher, Mgr., San Antonio, Tex. You can play this one up strong as a real thriller and history of the gold rush, presented in a monster way. Feature the author of the story, Peter B. Kyne, and the cast. Good for all classes and ages. — A. N. Roy, Mgr., Tampa Theatre, Fla. Asked the audience to live and love with Renee Adoree in one of Peter B. Kyne's best- known novels of the California gold rush. Audi- ence appeal : mature. — Trov Theatre, Walter Roberts, Mgr., Troy, N. Y. Exploited Renee Adoree and Collier, Jr., in Kyne's great novel of the West. CaCtch line: Yellow Gold ! Red Love ! Adventure ! Let the current of this tale of love, hate, sacrifice and pathos carry you to new fields of romance. — H. E. Jameyson, Publicity Director, Miller The- atre. Wichita, Kan. Trent's Last Case (Fox) ROCHESTER, N. Y— Keith Palace The- atre (3,200), 3 days. 35c-65c, Six Acts, Over- ture, Pathe News. Weather, rain. Rating— 100% AD TIPS — Film was billed as a straight mystery play. Emphasis laid on thrills and anticlimaxes — rather than on stars. Audience appeal : all ages and classes. — Keith Palace The- atre, E. L. Lake, Mgr., Rochester, N. Y. Trial Marriage (Col.) JOLIET. ILL.— Princess Theatre, 1 day, 15c- 35c, Comedy and News. Weather, cool and rainy. Rating— 60% UTICA, X. Y.— Olympic Theatre (1,300), 4 days, 25c-35c. Snookums and Newlyweds Comedy, Fox News. Weather, rain and cold. Rating— 60% MEMPHIS, TENN.— Pantages Theatre (1,- 900), 25c-50c, Pathe Sound News, Five Acts. Weather, fair and warm. Rating— 105% AD TIPS — Exploit this picture as screen adaptation of stage play with same title. Fea- ture it as sensation that crowded newspapers for months. Has appeal for young persons. — Prin- cess Theatre, Patrick McManus, Mgr., Toliet, 111. Trial Of Mary Dngan, The (M-G-M) NEW YORK CITY, N. Y.— Embassy The- atre (596), 7 davs, two shows a day, three Sat. & Sun, M-G-M Talking Shorts. Weather rain and cold. Rating— 118^ (fourth week) Voice of the City (M-G-M) LITTLE ROCK. ARK.— Capitol Theatre (1,400), 3 days, 15c-50c, Sound Comedy and News. Rain. Rating— 115% CHATTANOOGA, TENN. — State Theatre (900), 6 days, 40c-50c, Sound Program. A1 Vb- bot and Green's Faydettes. Rating — 96% MEMPHIS, TENN.— Loew's State The- atre (2,600), 25c-50c, Fox M'tone News, Five Acts. Weather, fair and warm. Rating— 150% April 27, 19 2 9 1403 Voice of The City — Cont. NEW ORLEANS, LA— Loew's State The- atre (3.285), 7 days, 25c-50c, 5 acts Loew Vaud., with Fox M'tone News and Organ. Weather, warm (half rain, half clear). Rating— 110% CLEVELAND. O.— State Theatre (3,400), 7 days, 30c-60c, "When Money Conies (M-G-M), "Koko's Act" (Par.), Par News, Publix Unit, "Varieties of ?929." Weather, cold, clear. Rating— 90% WINSTON-SALEM, N. C— Carolina The- atre (2 600), 3 days, 25c-50c-65c, Laurel-Hardy Comedy (M-G-M), Fox M'tone News, Four Acts, Vaude. Weather, fair. Rating — 85% AD TIPS— Stressed this as a great mystery thrill drama. Audience appeal : for all who like mystery and thrills.— State Theatre, Sanford Farkus, Mgr., Cleveland, O. Featured Willard Mack in this great drama ot the metropolis in an all-talking film.— Rodney Toups, Mgf., Loew's States Theatre, New Or- leans, La. Exploit Willard Mack in underworld picture that is different. Play up one of most outstand- ing dialogue casts in "history of talking pictures, including Sylvia Fields and Robert Ames. Don't neglect romantic side. Appeal : adults.— State Theatre, Chattanooga, Tenn. Weary River (F.N.) CANTON, O.— Palace Theatre (1,906), 7 days, 30c-50c, 5 acts of Keith-Albee Vaud., with Sunny McDonald as Master of Ceremonies, Pathe Sound News and Overture. Weather, cool and rainy. Rating— 175% PROVIDENCE, R. I.— Strand Theatre (2,- 200), 7 days, 15c-50c. Weather, snow and rain. Rating— 100% ATLANTA, GA. — Rialto Theatre, 6 days, 10c-25c35c-60c, Vita Acts. Weather, mixed. Rating— 60% SCHENECTADY, N. Y— State Theatre (1,700). 7 days. 25c-35c-50c. Vita. Vaude., Fox M'tone News. Weather, rain, snow and cold. Rating— 110% MEMPHIS, TENN. — New Orpheum The- atre (2,600), 25c-50c, Aesop's Fables, Pathe Sound News, Four Acts. Weather, fair and warm. Rating— 150% NEW YORK CITY, N. Y.— Strand The- atre (2,900), 7 days, 50c-75c-$l, Pathe Sound and Fox M'tone News, Vita. Short Subjects. First week at popular prices after $2 run. Held over for a second week. Weather, rain and cold. Rating— 134*2% AD TIPS— The song "Weary River," and Barthelmess' singing, are the best angles, and the song is worth plugging to the limit. As Barthelmess' first talker, and story of prison life and regeneration, is also good. — State The- atre, Schenectady, N. Y. Theme song of the film, together with the natural appeal of a story of how a convict sang his way out of prison is enough to pull plenty of them in. — New Orpheum, L. R. Pierce, Mgr., Memphis, Tenn. The star, Richard Barthelmess, is the "magic name" here, and the one which two weeks after "The Barker" broke all house rec- ords, enabled us to shatter records of two years' standing. Played to exceptional business all week, despite adverse weather conditions. Played strong on the name Barthelmess and theme song, "Weary River." First talking sequence for Barthelmess and Betty Compson. Called atten- tion to similarity of story with that of popular Snodgrass. Dressed ushers in prison garb, and had orchestra and stage entertainers in same attire whenever possible. Audience appeal : high school age and above. — Palace Theatre, Marc Wolff, Mgr., Canton, O. Weary River — Cont. Cash in on popularity of Barthelmess and exploit playing and singing of theme song. Audi- ence appeal : general to adults. — Ed Reed, Mgr., Strand Theatre, Providence, R. I. Why Be Good (F.N.) SYRACUSE, N. Y.— Strand Theatre (1,- 700), 7 days, 30c-40c. Presentation, Strand Debutante Orch., 2 Vita. Acts, Fox M'tone. Weather, rain all but one day. Rating— 110% AD TIPS — Exploit Colleen Moore in new type of picture. Flaming youth theme may be used. Audience appeal : general. — Strand The- atre, Walter McDowell, Mgr., Syracuse, N. Y. Wild Orchids (M-G-M) ATLANTA, GA.— Loew's Grand Theatre, 6 days. Weather, mixed. Rating — 75% (second run) Wings (Par.) WICHITA, KAN.— Nomar Theatre (800), 7 days, 25c, Vita Acts, News and Review. Rating— 100% AD TIPS — Exploited this as the ace of the air pictures, starring Clara Bow, Buddy Rog- ers and Dick Arlen. A powerful story of love and war. Audience appeal : all ages and classes. — Nomar Theatre, J. C. Hartman, Mgr., Wichita, Kan. Wild Party, The (Par.) EVANSVILLE, IND.— Loew's Victory The- atre (2.300), 4 days, 15c-25c-40c-50c, M-G-M News, Comedy, Oddities. Weather, rain and cool. Rating— 114% JACKSONVILLE, FLA.— Florida Theatre (2,300), 4 days, 25c-60c, Anniversary Program, Bennett Sisters on Stage, Par. News. Weather, fair. Rating— 110% MILWAUKEE, WIS. — Merrill Theatre (1.- 167), 5 days, 25c-50c, "Family Group," Fox News. Weather, fair. Rating— 200% GRAND RAPIDS, MICH. — Majestic The- atre (1,150), 7 days, 35c-50c, Orchestra, Par. News, Vita. Shorts. Weather, poor. Rating— 100% UTICA, N. Y.— Stanley Theatre (3,500), 4 days, 25c-35c-50c, 9 Vaude. Acts, M-G-M and Fox M'tone News. Weather, rain and cold. Rating— 150% BOSTON, MASS.— Olympia and Fenway Theatres (2,500 and 1,500), 7 days, 25c-75c, Vita. Features, Fox M'tone News. Weather, rainy. Rating— 125% AKRON, O.— Colonial Theatre (1,147), 7 days, 25c-50c, Par. Comedy. Rating— 135% NEW YORK CITY, N. Y.— Rialto The- atre (1,960), 7 days, 50c-75c-$l, Par. News, Par. Short Talkers. Weather, cold and rain. Rating— 99 3/5 (third week) AD TIPS— Clara Bow's name in bright lights and a cut out or two in front of the the- atre brought them in. Bow's first talkie in an all-talking, all-whoopee picture. Clara Bow here has a big following, and her name is enough to bring in good business. Audience ap- peal : all classes with a strong tendency to the "flapper" type. Merril Theatre, Wm. E. Mick, Mgr., Milwaukee, Wis. Exploited Clara Bow's first talking picture and whoopee made by Clara and gang of it girls. Red-head cut-outs placed all over town. Picture gave customers the biggest kick of any- thing in long while. — Florida Theatre, Jackson- ville, Fla. Wild Party, The — Cont. Clara Bow's name of course with hear her for the first time — high speed story of college partying, playing life — a real party for every- one.— Colonial Theatre, L. B. Cool, Mgr., Akron, O. All we have to do in this town is to tell them Clara Bow is in town and she does the rest. Audience appeal : all ages, all classes. — Majestic Theatre, Grover Ranck, Mgr., Grand Rapids, Mich. Clara Bow's first talkie worthy of exploita- tion. Audience appeal : all ages and classes. — Fenway Theatre, Albert Fowler, Boston, Mass. Exploited it as Clara Bow's first all talking picture and in addition as her best starring pic- ture.— Stanley Theatre, Bernard Depkins. Jr., Mgr., Utica, N. Y. Wolf Song, The (Par.) EVANSVILLE, IND. — Loew's Victory Theatre (2,300), 3 days, 15c-25c-40c, M-G-M News Comedy. Weather, rain and cool. Rating— 89% LITTLE ROCK, ARK.— Royal Theatre (1,- 000), 6 days, 15c-50c, 3 Vita, acts and Par. News. Rain first half, fair last half week. Rating— 85% MINNEAPOLIS, MINN.— Minnesota The- atre (4,025), 7 days, 4 shows daily, 30c-40c-75c, Publix Unit, "Vanity Fair," stage band con- cert orchestra, organ offering, M'tone News, Robert Benchley in all-talking short, Elinor Glyn in an all-talking short. Weather, fair. Rating— 653/4% BALTIMORE, MD.— Loew's Century The- atre (3,221), 6 days, 25c-60c, Fox and M-G-M M'tone News, Loew-Publix Unit, "Fore," headed by Richy Craig, Jr., orchestra, organ, "Washline Romance" (M-G-M Oddity), "Loud Soup" (Charley Chase Comedy). Weather, cold, rainy, then clear, mild. Rating — 100% JACKSONVILLE, FLA.— Florida Theatre (2,200), Stage Band Show, Fox M'tone News, Par. News. Weather, rainy, fair. Rating— 100% BUFFALO, N. Y.— Buffalo Theatre (3,100), 7 days, 65c, Para. Comedy, Fox M'tone, and Vita. News. Weather, fair and warmer. Rating— 145% AD TIPS — Exploit Gary Cooper and Lupe Velez as lovers in real life and on the screen in a Paramount talking picture. Hear Lupe sing alluring love songs to Gary. Audience ap- peal : to those who like an atmpospheric west- ern pioneer story with a gripping love theme. — Charles Raymond, Gen. Mgr., Loew's Cen- tury Theatre, Baltimore, Md. The stars of the film, Lupe Velez, Gary Cooper and Louis Wolheim, were heavily ad- vertised, with the first two mentioned being em- phasized. Picture was exploited as "Screen's First Musical Romance." Ballyhoo gave the impression that film was that of a bold lover and a passionate maid. Audience appeal : high school age up. — Minnesota Theatre, Murray Pennock, Mgr., Minneapolis, Minn. Clever exploitation stunts of Lupe Velez and Gary Cooper brought this picture up to scratch. Lively stage show also helped. Audi- ence appeal : general audience. — Florida Theatre, Al F. Weiss, Jr., Mgr., Jacksonville, Fla. Woman From Moscow, The (Par) ANN ARBOR. MICH. — Michigan Theatre (2,200), 3 days, 10c-50c, stage presentation, "Are Scotchman Tight?" (Christie), Int'l News. Weather, cold, rainy. Rating — 40% AD TIPS — It is a chance to point out in this picture the fact that Poli Negri, as a foreign born star, familiar with the customs and ways of the continent, gives the convicing touch of reality to Russian and Parisian scenes of this story. The team of Negri and Norman Kerry should be emphasized as another of the "screen's lovers." — Michigan Theatre, Ann Arbor, Mich. 1404 Motion Picture News The Voice of the Screen News and Comment on All Phases of "Sound" Pictures Educational Execs In N. Y. To Discuss New Sound Moves Discussing additional talkie plans for the future this week in New York are Jack White, director-in-chief, and E. H. Allen, general manager of the Educational produc- tion facilities on the Coast, and Charles Lamont and Stephen Roberts, senior di- rectors of the company. They are gathered together at the Educational home office in conference with eastern executives for the first time and will discuss thoroughly the sound situation. Five of the Educational all-talkie comedy series have already been launched, making their appearance within four months. Messrs. White, Roberts and Lamont were guests this week at the luncheon of the A. M. P. A. at the Motion Picture Club in New York. Metropolitan Plant Engineer Perfects Recording Tricks Double exposures in sound permitting the playing of dual roles, with both characters talking, single lap dissolves in sound and a process permitting continuously dissolving scenes moving from long to medium shot to close 1 1 1 > with no pauses or break in the recording of the sound, are several of the new sound developments worked out by Lodge Cunningham, a Metropolitan Studio engineer. U Distributing Product In Both Disc And Film Form Disc recording dor Universal features and shorts also available in sound-on-film form has been decided upon by Universal to ac- commodate many exhibitors whose houses have not as yet been wired for the repro- duction of the latter type of films. "Scandal" will be the first Universal disc release and will be followed bv "Come Across," "You Can't Buv Love/' "His Lucky Day," "Evidence." "One Rainy Night," "College Love," and a disc ver- sion of "Show Boat." Among the U shorts, the "Collegians" will presently be avail- able on discs and the Oswald cartoons will be had in disc form as well. 14 Sound Stages Available At Paramount Coast Plant (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — With four new >ound stages completed and available Mon- day, Paramount west coast studios now have a total of fourteen stages available for production of dialogue features. He Paid Penalty Of Hasty Installation HURRIED sound installations are dangerous. One well known ex- hibitor installed a prominent sound reproducing device in his the- atre and opened before all the adjust- ments were completed. As a result, patrons were severe in their criticism and stayed away from the theatre. So, when the adjustments were made in the machine, and everything was in 100 per cent working order, this ex- hibitor held Open House and all were invited to come in at the nominal charge of ten cents. Thus they were convinced that the sound was all right, and the business was saved. Paramount Takes Sono-Art Feature For Distribution Paramount announced this week that it would, distribute the Sono Art picture, "The Rainbow Man," starring Eddie Dowl- ing and now running at the Selwyn The- atre, New York City, at top prices. Instances have been rare where Para- mount has undertaken the distribution of an independent production. About a year ago arrangements were completed to handle the Douglas MacLean picture, "Carnation Kid," and several years previous distribu- tion for the Harold Lloyd features was af- fected. Talkies Great Break For Stage Talent, Says Santley Describing the advent of the talkies as the best thing in the world for the stage player, Joseph Santley, talkie director for Paramount at Astoria, is enthusiastic over the new medium. As the stars of the stage are drawn towards the talking screen, other stage players are given an opportunity to take their places in Broadway productions. "With the era of the talkies and sound pictures will come a lessening of demand for screen players and a proportionate in- crease for stage talent," says the director. Pathe Increases Number Of LeMaire Talkies To 14 The series of talkie comedies being pro- duced by George LeMaire for release through Pathe has been extended to 14. They will be issued as "LeMaire Com- edies," eight releases featuring the pro- ducer actor in ;i personal appearance, and ''Manhattan Comedies," six subjects fea- turing other comedians than LeMaire. Both series are being directed by LeMaire, Ed- ward Manson assisting. Elstree Studio Starts Talkies For Release Here By World Wide The two recently completed sound stages at the Elstree Studio in England went into work last week when "The Informer," co- starring Lars Hanson and Lya de Putti, adapted from the Liam 0 'Flaherty story, directed by Arthur Robinson, and "Black- mail," with Ondrea, adapted from Charles Bennett's play, entered production. They are followed by " The Wrecker, " presenting Joseph Stryker and Carlyle Blackwell. E. A. Dupont is preparing a talking special and Syd Chaplin will also go to work shortly on "The Humming Bird," John Maxwell, chairman of British Inter- national to whom the Elstree plant belongs, estimates that about 15 dialogue films will be produced this year and from I'D to U.~> next vear. World Wide will release them in the U. S. Sound Stages Should Be Run Independently Say Metro Executives The solution of the talkie production problem will be found in sound stages op- crated as independently as theatres, Metro- Goldwyn-Mayer Coast executives believe. They are now planning to install this sys- tem along at the Culver City studio's seven new stages. Each stage will house a complete techni- cal equipment that will include scenic disks, painting frames, property rooms and di- rect generative plants. Powers Cinephone Offers Complete Disc Equipment Complete disc equipment for reproduc- tion of sound picture is now being offered by Powers Cinephone in addition to their sound-on-film device and the dual system playing both discs and sound-on-film. The disc out tit i> synchronized to play all stand- ard systems of disc recorded sound pictures. For theatres up to 1,500 seating capacity the disc installation complete will be marketed at $2,500. Complete sound-on- film Powers Cinephone for the same sized theatres is $5,000. Dual installation includ- ing sound-on-film with synchronous disc at- tachment is listed at $6,000. Qualitone Issuing Booklet Describing The Device An illustrated brochure, describing the Qualitone system and containing scenes of theatre installations and close-ups of the various parts of the machine, are now being distributed by Samuel Freedman. April 27 , 19 2 9 1405 Broadway Show Reviews By Fred Schader The Final Week For The Colonv Has Its Best Show House Closes For Two Weeks After Whieh U. Will Install Runs The final week of the present policy at the Colony Theatre under the direction of Universal witnessed one of the best shows that has been given there since the first of the year. It was a show that was built up for a flash with a dancing: troup of 12 girls, a vocalist, and an adagio team. Of course, Sam Kahn and his band were re- tained, but Sam showed himself rather a faulty showman this week. Kahn, in addition to directing his band, acted as master of ceremonies, and evi- dently because it was the final week for him at the theatre he undertook to kid the rest of the show. It was in bad taste and decidedly unprofessional, especially as he got laughs at the expense of the others on the bill, and his remarks coming with their introductions did not help the other play- ers. Incidentally it would not be a bad idea for Sammy to look himself over occasion- ally, especially his trousers, and those are little things that real showmen look to be- fore appearing in public. The orchestra offered "Indian Love Call" as the opener, this being followed by the Twelve Dancing Models lor a neat routine. Buddy Truly sang "When The World Is At Rest " in approved song plugging man- ner. Natalie and Donnell is their adagio offering brought the house down, and the girls on again for a clog routine cleaned up. A comedy number by the orchestra did not fare so well, but the dancing team with a pantomime waltz at the finish again caught the fancy of the house. A short Pathe Sound News with only two shots shown and "Scandal," a Universal talking- feature with Laura LaPlante starred, completed the bill. The Colony closes on Sunday night and will be dark for several weeks while certain alterations are made. The house on re- opening will undoubtedly house Universal specials for runs. "Leatherneck" Opens For Run At The N. Y. Cameo "The Leatherneck," Pathe 's sound and talking film starring William Boyd, follows "The Godless Girl" into the New York Cameo Theatre, opening for a run on Satur- day, April 20. Hark! Spring Has Came To The Roxy Also "Girls Gone Wild" A Jazzy Film RIGHT at the trail end of a record breaking siege of rain which lasted sixteen days and broke a record that had been existing for nine years, S. L. Rothafel brought the spirit of spring to the stage of the Roxy Theatre. Possibly he figured that the public would welcome the sight of color and blooms even though they he artificial and the chances are he was right. With the spring flavored stage entertainment a Pox silent production "Girls Gone Wild" is shown. It is a rather jazzy affair, proving to be light entertainment. The stage enter- tainment ran a minute over the hour, while the feature took fifty-eight minutes, which pulled the show through in a little less than two hours. Lew White at the organ and Renie Val- erie, the songstress, ottered "Lover Come Back To Me" at the opening of the show, winning a nice hand with it. The orchestra offered a real treat in its rendition of "The Rhapsody in Blue" and you have never really heard a Gershwin classic played un- til you have heard the Roxy musicians per- form it. And what a hand they received at its conclusion. Its reception should war- rant Roxy repeating the number in the near future. Fourteen minutes for these two uints, with the orchestra selection taking- ten of them. "The Music Box" was the title of the first of the divertissements. It was a nov- elty charmingly presented and admirably performed by Florence Rogge, Jenny Lela- roff and Leo Pernikoff as three mechanical figures atop of an old fashioned music in- strument. The '.V2 Roxyettes next offered "Black and Gold," a number that from a costume viewpoint was as pretty as any- thing' hut it was rather ragged in execution on the part of the girls at the first perform- ance on Monday. It should have won a big hand, but as it was the audience just passed it by. A series of five "Woodland Sketches" was next presented in which the ballet and the vocal ensemble were all used. Roxy utilized a transparent wood drop in one and presented his offering behind it thus the illusion of Spring in the woods was carried out. The Fox Movietone news took the next twelve minutes of the bill. It was followed by "Voices of Spring," a really delightful spectacle. This ran eighteen minutes and proved to be the best liked bit of entertainment of the entire program. It is skillfully conceived, beauti- fully presented and colorful to the extreme. The feature finished a show, with Sue Carol and Nick Stuart co-featured players. "Nothing But The Truth" With Dix And "Say It With Music" Big Hits A CRACKER JACK comedy talking fea- ture and a very flashy Publix stage unit made the bill at the Paramount for the current week a highly entertaining one. The feature was Richard Dix in "Nothing But The Truth" which is all-talkie, and the stage unit was the John Murray Anderson produced "Say It With Music" revue. The entire show ran two hours and -sixteen minutes. "Chanson Russe" was the title of the orchestra] offering under the direction of Dave Rubinoff, running eight minutes, with the inevitable violin solo by the leader. In the news reel there were three shots from Paramount News and the Fashion Revue in Technicolor which showed June Collyer in a most favorable light. Her beauty and coloring brought murmurs of approval from the audience. There were two other fashion flashes. The combination took seven minutes. Jesse Crawford at the Wurlitzer offered two numbers. One "Am I A Passing Fancy" appears to be a ballad with real possibilities, and "The Cradle of Love" had a swing to it. Six minutes for the two. The "Say It With Music" presentation ran thirty-five minutes. Had the interpo- lation by Ben Black and the orchestra of the Dempsey-Tunney fight incidient in Chi- cago been eliminated it would have helped the show. As it was this rather aged theme slowed matters considerably. Incidentally Charles Irwin, who is featured with the unit, needs be tamed a bit. He gives the impression that if the audience doesn't like him they can go to the devil. Scenically the unit is a beauty. There are twelve Foster Girls, Henry Garden, Sammy Krevoff, Sad- ler and Rose and Wainwright Sisters in the offering. The latter would not be missed. Stadler and Rose walked off with the hit honors. The feature ran an hour and seventeen minutes and in addition there was a trailer for next week's picture and one announcing the engagement of Rudy Vallee at the house. Seems that Paramount is overdoing the trailer advertising just a little. 1406 M otion Picture N ews In And Out Of Town SAM E. MORRIS, Warner Bros., vice- president, is now back in New York after a business trip to Toronto visiting the War- ner exchange there. TOM BRADY, Canadian representative of Pathe, recently dropped in at the home office in New York, where he conferred with General Sales Manager Phil Reisman and other executives. SAILING this Friday on the Majestic is Jesse L. Lasky, Paramount executive who will spend several months abroad looking over current plays and players and story material. TERRY RAMSAYE, editor of Pathe Sound News, Pathe Audio Review and other Pathe products, returned to New York this week after a trip to Indianapolis where he lectured before the Indiana Endorsers of Photoplays Association. AT the world premiere at the Apollo in New York on May 2 zvill be both Ronald Col- man and Samuel Goldwyn. The latter, Mrs. Goldwyn, Arthur Hornblow. Jr., and Mrs. Hornblow, arrived on April 17; Colman follows them on the 22d. AL L. GLASS MAN of Salt Lake City is an out-of-town exhibitor who recently vis- ited the New York office of Warners. He is the owner of the American Theatre in Salt Lake City and the Ogden in Ogden, Utah. CLIVE BROOK, Paramount star who ar- rived from Hollywood last Thursday, sailed that night for Europe on the Majestic. He zvill vacation for three zveeks in England. He was accompanied by his wife and their children. Faith and dive. CHESTER MORRIS, star of the United Artists film, "Alibi " and Roland West, director of the production, left New York, April 22, for Hollywood. They were accom- panied by their wives. "Eternal Love" Following "Coquette" Into The Rivoli "Eternal Love,'' U. A. release contain- ing John Barrymore and Camilla Horn, and directed by Ernst Lubitsch, follows "Coquette" into the New York Rivoli. This is the star's second film with Miss Horn and the director's tenth American-made production. "Donovan Affair" At Roxy "The Donovan Affair," Columbia's talk- ing special with Jack Holt and Dorothy Revier, conn'- to the Roxy in New York for a run beginning April 27. Standard VAUDEVILLE for Motion Picture Presentation THE FALLY MARKUS AGENCY Astor Theatre Building: N. W. Cor. 45th St. & Broadway Lackawanna 7876 What The Small Exhibitor Thinks Of Exchangemen (Continued from page 1385) comes out and says: "Gee, what a swell show, I wish they woulda killed that other cop, too. Mr. Exchange Man, did someone ever come out and accuse you of cutting your show ? Listen to this. "We were showing . At the end of the picture a man jumped up from his seat and said in a loud voice: "Hey, what's the idea, trying to get us out of here so that you can get more people in? Finish that show." His wife helped him out. Then a few others started in the chorus. That took quick thinking. I immediately got the press sheet and read the synopsis of the story to them and they were satisfied and the show went on. The man in ques- tion is educated and assistant cashier at the bank I deal with. He received a very nice letter from me together with seventy- five cents in cash, his admission. He wrote me back a letter apologizing and included a deposit slip for that amount of money. However, he enclosed a piece of paper on which was written the following: "Ten reels of pictures at fifteen minutes to a reel is two hours and a half. My wife and I saw a whole show in one hour and forty minutes." That also had to be explained. The biggest man in the industry today is the small town exhibitor. He who is always out when the big town exchange man comes to sell him something. I, for one, thank God I am out as much as I happen to be. I am never around the theatre but these high powered conven- tion artists have sold me enough pictures to last me for a long, long time, and I have never bought one picture or made one deal outside of my office located in the basement of my theatre. Canadian Educators Want Stricter Admission Statute The National Council of Education has called upon the Canadian Government to prohibit the admission of children under 16 years of age from all moving picture the- atres in the Dominion, as is now required in the Province of Quebec. Restrictions on film posters have also been demanded while the Government is asked to admit educa- tional films duty free. Jolson Film Comes To N. Y. And B'klyn Strands May 4 "The Singing Fool," the Warner Bros, release starring Al Jolson which terminated a 30-week run on Broadway on April 21st, will arrive at the Strand in New York and the Strand in Brooklyn on May 4. Paramount Starts Special "Glorifying the American Girl," Para- mount's musical production, went before the cameras at the Long Island studio last week with Mary Eaton in the role of lead- ing woman. A late addition to the cast u a - Ka\ c Kenaud. Joins F. N. Scenarists .John 1''. Goodrich has been added to the scenario staff of First National Studios. Eastern Studio Notes Radiant Pictures — New Brand Radiant Pictures, the joint production venture of RCA Photophone, Al Boasberg and Louis Brock, one and two-reel shorts, distributed by RKO Distributing Corp., are going into production at the RCA Gram- ercy Studio. "Bugs" Baer has been signed to do the dialogue for the six shorts, alter- nating with Al Boasberg, who will do the remaining six as well as direct all of the series, "Headwork, " by Baer, "Your Own Home Town," by Boasberg, featuring Russ Brown, are the first two. Rogers And Hart Rogers and Hart, otherwise known on Broadway as Dick Rogers and Larry Kent, composers, are going into talkies beginning with a two-reeler of their own authorship which S. J. Kaufman will direct at the Long Island Paramount plant. Le Maire Busy In N. Y. At the Pathe Studio in New York City, where talkie production is going apace, George Le Maire is now producing ' ' Go Easy, Doctor" as his fifth al-talking com- edy, Le Maire and Louis Simon co-starring. Also in the cast are Maurice Quinlivan, Marita Mackay, Althea Clark, Miriam Stuart, Lillian Bond, Lillian Williams, Gladys Hart. New Vitaphone Short "The Family Ford," a Vitaphone com- ery sketch with Jim and Marian Harkins, was completed last week at the Warners Eastern Studio in Brooklyn under the di- rection of Murray Roth. The cast also in- cludes Hope Eden, Marie Dolan, Joe Kava- nagh and Harry Lester. Swedish Talking Comic El Brendel, Swede comedian, is making a short talkie for Warners at their Eastern Vitaphone studio. He is assisted by Flor Bert and E. Frederick Hawley in the sketch which has been called "Beau Night." Hurley To Direct For Vitaphone Arthur Hurley, stage director, has been signed by Warners to assist Bryan Foy, director-in-chief of the Eastern Vitaphone studio, in the direction of dialogue and action in Vitaphone shorts. Schipa In Paramount Short A singing short subject was recently made by the operatic tenor, Tito Schipa, at the Long Island Paramount studio. He sang a group of three songs in formal dress and then two operatic arias in costume. Joseph Santley directed and Joseph Ruttenber di- rected. New Folsom Vita. Act Bobby Folsom, musical comedy and vaudeville star, has finished "Typical Types," a new Vitaphone song sketch in which she sings two character songs written for her by Neville Fleeson. Pathe Signs Kenneth Wehh Morton Downey's second all-dialogue and singing picture, tentatively titled "My Lady's Man," will he produced at the New York studio of Pathe by Kenneth Webb, who has just been signed by the company. Gene Markov wrote the story. Webb is director and playwright. April 27. 19 2 9 HOLLYWO OD LAWRENCE A. URBACH WALTER R. GREENE Western Representative Western News Editor Hollywood Office: Mezzanine Floor, Hotel Roosevelt Phone Granite 2145 Producers Will Have To Watch Their Step With Service Films (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — Film producers are likely to find it more difficult in the future to obtain co-operation of the United States government in production of pic- tures dealing with the army, navy, marines and air service. One of the requisites demanded by the government is that the men in the services not be depicted in an unfavorable light. This ruling will be enforced more strictly than ever, it is said. The tightening up comes as the result of reported complaints on incidents shown in a few recent pic- tures, wherein enlisted men were not en- tirely shown at their best. It is understood that film companies will hereafter take the entire risk in producing a picture built around any one of the four services. Col. Joy Off On Trip To Cover All Censor Boards (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — Col. Jason Joy, head of the public relations department of the Producers' Association, left last week on a trip that will cover every censor board in the United States and Eastern Canada to contact the various censor bodies and get their reactions on the new vogue of talking pictures. He will also get their views on censorable material in talkers. Joy will be away from his office about six weeks. M-G-M Signs Morgan To Write Originals And Adapt (Hollywood Bureau, Motion Picture News) Hollywood, April 18. — Byron Morgan has signed to write original stories and adapta- tions for the coming year for M-G-M. The year's contract with Morgan for originals indicates that M-G-M executives forsee the need for screen material, even though announcement has been made that all product for next season would carry talker versions. Paramount Buys 2 Stories (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — Paramount has purchased screen and dialogue rights to "Illusion," by Arthur Train, and "Broth- ers," by Edwin Burke. Dorothy Arzner will direct Charles Rogers and Nancy Car- roll in the first named, while William Well- man is slated to direc-t "Brothers," with Evelyn Brent and Chester Morris featured. No Necessity Of Being Scary About This Title (Hollywood Bureau, Motion Picture News) A COAST film producer had an original story carrying the title of "Alibi," which had been pur- chased a few years ago but never made. When Roland West's picture under that title was recently released, the pro- ducer did a little checking to see what title change he would have to make. After a very brief investigation, he discovered that the title had already been used for five film features; three plays; and fifteen magazine stories at various times in the past ten years. When he found that out, he refused to waste any more time. Baclanova Wins Suit To Break Contract With Rosen (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — -Baclanova, Rus- sian film actress, scored in her legal battle with Al Rosen, film agent, when Superior Judge Hazlett ruled she was free from her five year contract with the manager. Bac- lanova contended she signed the contract under the impression that it was for one year, and pleaded ignorance of the English language. Rosen showed, however, that he was instrumental in obtaining a live year contract with her from Paramount. Fox Halts Work On Injun Film After Spending $90,000 (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — After expending more than $90,000, Fox definitely abandoned production of an all-Indian picture which J. Robert Flaherty was filming among the Arizona tribes. Decision was made to definitely shelve the picture and stop production upon the Fox announcement that no further silent pictures would be made by that company. T.-S. Temporarily Using Outside Soundfilm Stages ( Hollywood Bureau, Motion Picture News) Hollywood, April 25.— Tiffany-Stahl is recording talking sequences of their current pictures at both Educational and Mack Sen- nett Studios. The Tiffany-Stahl sound stages are expected to be completed by July I. W. B. To Do "Fortune Teller" (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — Warner Brothers will produce "The Fortune Teller" as an all talker for next season. Miirnau & Flaherty To Produce Sound Pictures Together (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — F. W. Murnau, former Fox director, and J. Robert Fla- herty, producer of "Moana" and "Nanook of the North," are reported to have organ- ized a company for the purpose of produc- ing a series of 12 sound features in different parts of the world. Flaherty is well known for his produc- tions made during the past several years in out-of-the-way spots; and is understood to have a number of locations never before photographed spotted as likely subjects for the series. Murnau was brought to the country by Fox a few years ago after he had gained considerable reputation in Ger- many. While with Fox, he directed "Sun- rise" and "Four Devils." RKO Assembles Girl Troupe For Musical Comedy Work (Hollywood Bureau, Motion Picture News) Hollywood, April 25.— RKO will be the first film producing company to assemble a permanent troupe of chorus and dancing girls for use in musical comedy productions during the coming year. Pearl Eaton has been brought to the coast studio to direct the chorus and stage the dance numbers for the various musicals RKO intends making for next year. About 100 girls will be carried in stock for the film chorus. Adolphe Menjou Will Star In "Concert" After All (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — Adolphe Menjou will star in "The Concert." Several months ago the picture was prepared with the idea of Menjou playing the starring part, but a switch was made and Emil Jan- nings slated to do the production. When Jannings was given an indefinite leave of absence by Paramount, production executives then re-adapted "The Concert" to fit Menjou 's talents. "Show Boat" Opening At Biltmore, L. A., On May 6 (Hollywood Bureau, Motion Picture News) Los Angeles, April 25. — "Show Boat" will open in Los Angeles at the Biltmore Theatre, Los Angeles, May 6th for a run at $2 top with two performances daily. Uni- versal is planning to spend about $5,000 weekly for advertising and exploitation during the engagement. 1408 .1/ o t i o n I' i c t it v e N e zv s Paramount Plans "Maytime," Another Sclmlberg Remake (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — "Maytime," fa- mous operetta, will be produced by Para- mount as a film musical for next season release. A picture version of the light opera was made several years ago by B. P. Schulberg for Preferred Pictures. "Maytime" is the third re-make of a Preferred picture planned by Paramount; all three of which were produced by Schul- berg when he headed that company. The other two acquired are "The Virginian" and "The Broken Wing." Coast Pow-Wow Still On Over Colleen's Contract (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — With one picture remaining on her program for First Na- tional, contract discnss;ons concerning Col- leen Moore are continuing, it is understood, between Jack Warner and John McCor- mack. Thev have been at it for several weeks and do not appear to be getting to- gether on terms. Metro Acquisitions Edwin Justice Mayer, playrieht and scenarist, w ill he given a directorial assign- ment by M-G-M during the next few weeks. Sally Starr, feminine lead in "College Days," directed by Sam Wood, has just been signed to a long-term Metro contract and Wells Root has been added to the M-G-M scenario staff, and will write dia- logue for forthcoming product inns fur that company. "U" May Let Mary Philbin Go It is understood that Universal will not exercise option on contract with Mary Phil- bin when it expires in October. The com- pany announces, however, that Miss Phil- bin will appear in two talkers up to time of contract expiration. Moran And Mack Moran and Mack'- initial talker comedy feature for Paramount will lie released under title (if "Backstage Blues." Arthur Housman has a comedy role in the story, adapted from an original by Octavus Roy Cohen. George Abbott will direct and Lawrence Leslie will have a principal role. Anthony Signed By W. B. T)e Leon Anthony, son of Walter An- thony, has been signed by Warner Brothers to write titles and dialogue. Hollywood Mix Joining Circus, Leaving Films Flat TOM MIX and Tony are deserting the films and the stage for cir- cus life, the star having signed at a reputed salary of $15,000 to join the Sells-Floto show in Boston, May 27, at the close of his present vaude- ville tour. The star announced his new affiliation while appearing at the To- ledo-Paramount in Toledo, O. He indi- cated that he does not intend to return to motion pictures. Snookums Will Star In "Sunny Jim" Series For U (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — Little Sunny Mc- Keen, discovered by the Stern Bros, and heralded by them into a miniature box-office star as the Snookums of "The Newlyweds And Their Baby" series of shorts which Universal is releasing, has been engaged by Universal and will portray the starring role in the new "Sunny Jim" series of two- reelers planned by the company. Gus Meins is to direct and there are to he both sound and silent versions. Original Operetta Will Be Produced By Paramount ( Hollywood Bureau, Motion Picture News) Hollywood, April 26. — Paramount will produce the first original operetta written for motion pictures, and liberetto is now being prepared by Guy Bolton. Ernst Lubitsch will direct the production, which will contain singing, dancing, talk, and spe- cial effects. Barrymore's "General Crack" Lowell Sherman and Gustav von Seyf- fertitz have been added to cast of Warner's "General Crack." John Barrymore is starred, with direction by Alan Crosland. Marion Nixon, placed under contract by Warners, will be featured in Warner and First National Vitaphone films, her first assignment being in "General Crack." Thieves Reap Harvest Dolores Costello reported the loss of a $.">,()00 brooch from her dressing room at Warner Studios. Jhe police are investi- gating the disappearance. A few hours be- fore the report of Miss Costello 's loss, Jane Winton informed police a thief had entered her home and walked off with jewelry worth about $5,000. Old "U" Films Will Be Re- Made As Talkie Productions (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — Universal is plan- ning to produce all talkers of "The Three Godfathers" and "The Flirt" for next sea- son release. "The Three Godfathers" was originally made by the company in 1916, and rated one of the best -tone- of that year. "The Flirt" is from the story by Booth Tarking- ton and was last produced by Universal in 1922. Warners To Make "School Days" Over Again In Talk (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — Warner Brothers will produce Gus Edwards' "School Days" as an all-talker via Vitaphone for release next season. "School Bays" was originally produced and released by Warner- several years ago. Paramount's ""Dangerous Curves'' Kay Francis has been imported from the Broadway stage to play a supporting role in Clara Bow's next starring production, "Dangerous Curves," an all-talker. Lothar Mendes will direct. Other players are Richard Arlen, David Newell, Rita La Roy, Anders Randolph, Charles D. Brown, Jack Luden, T. Roy Barnes, May Boley and Joyce Compton. The story is by Lester Cohen and deals with a circus. Arthur's Contract Renewed M-C-M ha- renewed option on contracl of George K. Arthur for an additional six months. Arthur has been teamed with Karl Dane in feature comedies, but the series will not be produced for next season re- lease. Arthur will go into featured talker casts in support of M-G-M stars and has been cast for a butler role in "The Last of Mrs. Cheney," starring Norma Shearer. RKO's "49th Street" Eugene Walter, well known playwright, is writing the dialogue for "Forty-ninth Street," which Mai St. Clair will direct for RKO. Tom, Owen and .Matt Moore will be featured in the picture, an all talker. Green To Direct For Burr Howard J. Green has been signed by ('. C. Burr to direct a talker t'prt f from "The Squawk," a play by .John Mc- Dermott. The play appeared in Los An- geles a few months ago, being produced by McDermott to enhance the picture rights. Bill Hart Says He'd Return William S. Hart, former western star for Triangle and Paramount, admitted last week that he would be willing to return to the screen in talkers if any offers were fort hcoming. Warners Sign Caesar Arthur Caesar has been signed by War- ner Brothers on a long term contract to write original talkers and dialogue. (Continued on page 1428) The Future of Waning Stars An Article Of Vital Interest To Everybody In Hollywood In Next Week's Issue April 27, 19 2 9 1409 Opinions on Pictures Nothing But The Truth A Hit And That's The Title (Reviewed by Freddie Schader) RICHARD DIX proves that lie is "there" with both feet as a star of the talkies as he was of the silent pictures in "Nothing- But The Truth." And this picture serves to introduce a new film find in Helen Kane, a singing comedienne, who should prove to be the Mable Nonnand of the soundies. Gosh how that gal can troup and how she can pull laughs from an audi- ence. You'll have to see her to appreciate her value. Right here and now let it be said that for laughs "Nothing But The Truth" is the 100 per cent laugh produc- ing talkie, and it should be a B. 0. wow. In it Richard Dix shows that the years that he spent on the stage are standing him in good stead in these days of the talking pictures. He walks through this character- ization in a manner that must have de- lighted even William Collier, Sr., who cre- ated the role on the stage and acted as dialog director in the making of the pic- ture. Surrounding the star there is a crack- erjack cast, every member of which gives a good, consistent performance. Dorothy Hall, an ingenue from the stage plays oppo- site the star and proves to be most appeal- ing. She is a blonde beauty and Dix and she appeared to be splendidly matched. Louis John Bartels and Ned Sparks to- gether with Berton Churchill were the com- edy trio who made life miserable for the star by compelling him to tell the truth for twenty-four hours, while Helen Kane and Wynne Gibson as a couple of cabaret en- tertainers, looking for an angel to back their musical comedy were a scream. The original play by James Montgomery has been followed very closely in the screen version and the laugh lines that were in the original repeat with the same effective- ness from the screen. Victor Schertzinger wlm directed held closely to the stage action and planted his punches with nice timing. The story deals with four associates in a broker's office who bet one qf their num- ber that he cannot tell the truth for twenty- four hours. From the moment that the bet starts the trio who are holding one end accompany the victim and make his life miserable. Drawing Power: Dix's first talking pic- ture. A great comedy with a great cast. Produced and distributed by Paramount Famous Lasky. Prom the play bv James -Montgomery, directed by Victor Schertz- inger. Length: Talking, 7,250 feet; running time an hour and seventeen minutes. Re- leased April 20, 1929. THE CAST Robert Bennett Richard Dix h. M. Burke. Berton Churchill rrank Connelly Louis John Bartels Uarence \ an Dyke Ned Sparks Sabel Jackson Wynne Gibson Mabel Jackson Helen Kane Gwen Burke Dorothy Hall W*s; M- I?"rke Madeline Cray Ethel Clark Nanc Ryan Scandal Society Drama With Talk (Reviewed by Freddie Schader) rp HIS is a society drama with several * talking sequences that help to carry the picture along. There are a couple of shots of a polo match that are in sound that are zippy. Laura LaPlante, the star, however, does not particularly click as to voice and in this production appears to have taken considerable weight unto her- self. From a box office standpoint the pic- ture will get by nicely without causing any distinct furore. It rates about the same as a fair program picture would in the silent days. It is the tale of a former society girl who, when her family met reverses, took up stenography. She has the post in a fashion- able hotel at a society resort and there meets a former sweetie, but while she gets a thrill out of the meeting she decides to marry a wealthy batchelor who is a polo player. Later in her husband's absence the former sweetie calls on her at a late hour and while with her, his wife, for he also married, is murdered. He returns home and finds her dead, but rather than reveal where he was to establish an alibi, he re- mains silent, is found guilty and then the polo player's wife establishes his innocence. .Inst when it appears that her husband is going to turn her out of doors, she decides to attend the polo match where lie is play- ing and her appearance convinces him of her innocence and there is the happy end- ing. Laura LaPlante has the role of the steno- wife, while Huntley Gordon is the polo playing husband. He fails to ring true in the earlier talking sequences, but toward the finish of the picture redeems himself. John Boles has the role of the lover, and also a song. But he speaks his lines with about as much inflection as might be ex- pected from a musical comedy tenor. The heavy element is in the hands of Jane Win- ton who delivers a rather clever charac- terization of a present day jazz vamp. Wesley Ruggles directed the picture and Tom Reed supplied the dialog. Ruggles did a nice piece of work in his direction and his polo stuff was particularly nice. Drawing Power: Average audiences, with nothing to offend. The LaPlante, Gordon and Boles names should attract some busi- Produced and distributed by Universal Pictures. Length: Sound, 6,47") feet. Re- leased .May 4, 1929. Running time, an hour and twelve minutes. Released April '_.'!. L929. Dialogue by Tom Reed. Directed by Wesley Ruggles. THE CAST Laura Hunt Laura I. a Plant Burke Innes Huntley Cordon Maurice John Boles Vera Jane Winton Girls Gone Wild Light Younger Generation Whoopee (Reviewed by Freddie Schader) O OUTH and jazz, bootleggers and gang- ^ sters, society and shootings, all mixed into one make for a rather jazzy entertain- ment of the younger generation with Sue Carol and Nick Stuart as the co-featured players in "Girls Cone Wild." It's the kind of a picture that the youngsters will like and while the older folk may be slightly entertained they wont get any great kick out of it. Prom a box office standpoint its greatest power is in the title, but there is little chance of a word of mouth build-up afterwards. The story deals with a young society Miss who likes to speed her car, hand the cops a horse laugh and have her dad tix her tickets for her. That's the role assigned to Sue Carol. Nick Stuart is one of boys at the University that she attends. He's the best "all around everything" and stands high in Sue's affections until she finds out that his dad is the motor cycle cop that is insistent on taking her to court. That night there is a street dance in one of the tough neighborhoods and Sue and one other of her boy friends attends. Sue is in the arms of a bootlegger dancing when a rival mob steps in and bumps him off. That is the signal for Nick on the out- skirts of the crowd to get busy and save the day. Just as he is about to drive the girl off in the car the killers hop into it and order him to "step on it." A motor cop chases them and they fire back, then after losing the cop they throw Nick out of the car and take Sue along. Of course, it was Nick's dad that was bumped off his bike, and the kid gets his gun and follows the mob to their hideout, getting there in time to save the girl, and there you have it. Sue Carol gives a corking performance as the jazz flapper, while Nick is oke as the boy friend. William Russell, who lately passed away, plays his dad and gave one of the best performances that was his in recent years. Roy D'Arcy and Matthew Betz show up as the rival gangsters with effectiveness, while the balance of the cast is nil that could be asked for. The picture is a silent one and that will possible keep it out of some of the high spots. Drawing Power: A jazz feature that will appeal to the youngsters. Sue Carol and Nick Stuart worth while in it. Produced and distributed by Fox Films, Inc. Length, 5232 feet. Released, April 20, 1H2!). Directed by Lew Seiler. THE CAST Babs Hohvorthy Sue Carol Buck Brown Nick Stuart Dan Brown William Russell Tony Morelli Roy D'Arcy Boots Leslie Fenton Mrs. Ilolworthy Hedda Hopper Speed Wade John Darrow Augie Sten Matthew Betz Judge Elliott Edmund .Breese Grandma Minna Ferry Hilly Louis Natheaux Tom Hohvorthy Lumsden Hare > 1410 Motion Picture Ar e iv s The Man I Love Arlen-Brian Talker Clicks (All Talker Version) (Reviewed by Walter R. Greene) "D ES1DES being an all around good piece of entertainment, "The Man I Love" demonstrates that both Richard Arlen and Mary Brian will be even more popular in the talkers than they have been in the silent celluloids. The picture has a prizefight background and also carries a decidedly human romance, with enough audience in- terest to satisfy to the fullest extent. The story, an original all-talker by Her- man Mankiewicz, has been nicely assembled. It opens with Arlen in the role of a second- rate prizefighter, Dum Dum, with aspira- tions to reach top money via a terrific right wallop. Arlen falls in love with Celia, a song plugger in a music store ; and they are married in the second reel. In New York, Dum Dum succeeds in get- ting McCarthy (Pat O'Malley) to manage him, and starts into the big money. Bacla- nova, as Sonia Barondoff, enters and starts an affair with the fighter. He falls hard. His wife leaves him just as a match is ar- ranged with the champion. But the loving spouse, is near the ringside on the night of the fight, cheering Dum Dum to his knock- out victory. After the fight she tells him although she loves him dearly, it is best she go and let him continue his ring career. But Arlen hops the train with his wife and retires from the ring. Arlen is excellent as the fighter, and Mary Brian's voice as recorded is just as sweet, clear, and unaffected as she herself appears in her portrayals. Harry Green, as Arlen 's Jewish manager, scores effectively. In fact, after a sample of his comedy in the first two reels, further comedy seems to fall flat in comparison. Baclanova is again the Russian countess with a decided accent. She also sings a couple of Russian songs with much gusto. In fact, it appears that Paramount has a distinct type on their hands in Baclanova, and her work in pic- tures will be decidedly limited. This is her third appearance in a few months in which she plays the same identical role. Pat O'Malley gets over nicely. Balance of the cast is of unusual merit. ' ' The Man I Love ' ' is box office — no ques- tion of that. It carries all the glamor and atmosphere of the realm of fistiana, but still has plenty of human interest through- out. Shots of the ring battles, with the roar of the crowds makes the bouts thor- oughly realistic. Direction by William Wellman is of unusual excellence.. Drawing Power: It's a cinch to satisfy. Richard Arlen and Mary Brian appear in their first talker — and go over big. Cast is fine; and the picture ranks high. Produced and released by Paramount. Story and dialogue by Herman Minkiewicz. Adapted by Percy Heath. Directed by Wil- liam Wellman. Photography by Benry Ger- rard. Associate Producer, David Selznick. Length, approximately 6,600 Eeet. Release date, indefinite. THE CAST Dum Dum Brooks Kichard Arlen Celia Fields Mary Brian Curly Bloom Harry Green D. J. McCarthy Pat O'Malley Sonia Barondoff .Baclanova Lew I.ayton Jack Oakie Carlo Vesper Leslie Kenton Champ Mahoney Charles Sullivan O. K. O'Hcarn William Vincent C-at'-man Robert Perry "Broadway Blues" (Educational — Two Reels) ( Revieived by Ray mond Ganly) THIS Mack Sennett all-talkie comedy doesn't go after the laughs as heavily as "The Bride's Relations," for instance, and de- serves a classification somewhere between fair and good. Johnny Burke stars in a story of a small-time vaudevillian who wise-cracks his way to a grand contract with a Broadway the- atrical magnate. Burke is good enough with what he has to say and it is only in the thinness of the dialogue that the comedy falls clown. Good support is had from Thelma Hill, Andy Clyde, Dave Mor- ris, Rose Gore, Myrtle Vane, Rube Kane and Irving Bacon. Burke gets them all into the parlor in his little hick home town where the big theatre mogul was forced to seek shelter. He gives them a line on his talent and after subjecting them to a painful five minutes or so the theatri- cal man tells him he's so rotten that he's good. This parlor sequence is not rousingly funny and what gets the majority of the laughs is the old gag of an explosive cigar brought into play here. Mack Sennett directed, and having a hand in the story and dialogue were John E. Waldron, Earl Rodnev, Hampton Del Ruth and Harry McCov. "The Nightwatchman's Mistake" (Pathe-Sennett — Two Reels) (Reviewed by Raymond Ganly) JOHNNY BURKE, as stellar performer in this Mack Sennett comedy, garners quite a few laughs. His material consists of a mixture of bedroom farce and slapstick and Daphne Pol- lard and other girls lend a deal of attractiveness to proceedings laid in a girls' boarding school and having such embellishments as a pantsless professor running around the grounds, the in- vasion of the school by a skunk and the con- sequent halt to the secret party of the students. In addition to Burke are Irving Bacon and Andy Clyde ; they worked under the direction of Harrv Edwards, who in turn was supervised by J. A." Waldron. The comedy gets rough in spots, too much so, in fact. Such scenes could very easily be de- leted and never be missed. Certainly the pro- ducers do not want the accusation of vulgarity hurled at them, but that is what comes about when they rely on such comedv to net laughter. ''Delivering The Goods" (Universal-Stern — Two Reels) (Reviewed by Raymond Ganly) THE type of humor pervading this Stern short is the old-fashioned and forced kind that sets out to get a laugh by hook or by crook, but drefly by the slap-stick route. It sets forth the latest escapade of Buster Brown, Mary Jane and Tige. They are first shown delivering groceries from Buster's father's store and later in the absence of Mr. Brown they take over the store's management. The age-stricken gags of smashed eggs inside a pants pocket, of pepper causing everyone to sneeze, of a mad dog false-alarm make their en- trance, create just a feeble impression and de- part with little laughter in their wake. It has all the identification marks of a punk comedy. Samuel Newfield assumed the burden of di- recting it. "Cleaning Up" (Universal — One Reel) A HORACE IN HOLLYWOOD reel thai doesn't make much headway up the laugh ladder with the result that it can be tabbed "just fair." Arthur Lake is seen as the janitor bov around the studio who had informed the folks back home that he was "cleaning up" in I lollvwood and who gets into a devil of a mess when the home town's mayor arrives to give him the glad hand. With the help of some of the sympathetic players. Arthur keeps up the deception, bis girl friend vamping the uncle. Luke-warm comedy directed by Doran Cox. "Crystal Champions" (Pathe Sportlight — One Reel) THIS is a remarkably fine Grantland Rice Sportlight. It is so good; in fact, that It should grab a medal for general excellence. It is a treat for the eye, with beautiful photo- graphic handling of underwater shots of swim- mers and all the rhythm of poetry in the grace- ful and artistic feats of the fish-like humans. Johnny Weismuller, Helen Meany, Martha Norelius, Pete Denjardines and Newton Perry are the water artists performing with perfect skill the captivating tricks of the swimming sport. Just to gaze at them pulsating with rhythm beneath the crystal clear waters of Crys- tal Lake, Fla., where they were photographed is to appreciate how near perfection is their art. There's humor in this short, too, showing one of the swimmers catching turtles under water. All of the shots are good. If space permitted, a lot of additional good things could be said about it. Its qualities can all be sum- marized into the legend : "a great little picture." An effective synchronization and oral infor- mation from a heard and not seen speaker give it added strength.— RAYMOND GANLY. "Under the Southern Cross" Addition of Sound to Maori Pieture (Reviewed by Walter R. Greene) MUSICAL synchronization and vocal chor- uses of native songs spotted throughout the picture has been nicely done by Universal. The picture is practically in the same shape as reviewed in silent form in Motion Picture A'rre.v issue of January 26, except for editing and titl- ing to snap up the action. When the picture was first produced early last year, the wave of sound and talking pic- tures had not hit the industry, and the produc- tion was made in silent form in New Zealand. During the story, various sequences showed groups of natives singing their tribal songs, but records were not taken at the time the picture was filmed. Universal was able to obtain the services of Miss Bathie Stuart, a former resi- dent of New Zealand, to train a chorus in various native songs, and these were recorded via movietone for spotting in their proper places in the picture. The Maori songs add greatly to the interest and value of the picture from an audience standpoint. "Skating Hounds" (Pathe Sound Cartoon — One Reel) IF you want your patrons, both young and old, to laugh long and loudly, then this "Aesops Fables" in sound is entirely qualified to turn the trick. It is amazing how sound has pepped up these short subjects. Before it ar- rived they very often climbed high in the enter- tainment world, but now in their guise of sound and effects they offer about all the laughs any fan would want. All of the animals have their particular sound and their individual noises score very effectively. The comedy deals with old Al and his adventures on the ice skates. Plenty of gags are mixed up with the animal end of the cartoon and with the fine synchroni- zation it cannot but go out and grab the laughs. —RAYMOND GANLY. "Close Shaves" (Universal-Stern — Two Keels) (Reviewed by Raymond Ganly) \ THIN portion of gags are allotted Sid £\ Savior in this new release from the Stern Bros, studio. He and another jobless chap temporarily take care of a barber shop while its owner is cooling his heels in jail. They do not know how to manipulate the razors nor please the customers and finally follow the bar- ber to jail when they become embroiled in an argument over a fair customer's handbag. Occasionally a genuine sprinkle of humor bobs up, but for pretty much the greater por- tion of the reels the fun is slow. Francis Corby is credited with the direction. April 27, 19 2 9 MANAGERS' ROUND TABLE CLUB Charlejs E.Lewis (JAaitsna/z and £c/itat. Csrf ch/ational C^ffocLCition. tJhotVmen. C^/feetin^- ir, MOTION PICTURE NEWS Changes Hands THE Dundee, Omaha, Neb., suburban house, was sold last week by W. W. Troxell to C. A. Brown, officer of the Western Newspaper Union, who incorpor- ated the Dundee Amusement Co. Outstate changes in theatre man- agement include the following: The State in Lennox, S. D., sold to E. J. Matthews by Arthur Thomas. Ben Berger has taken over the Strand in Sioux Falls, S. D., from Brown & Gallagher. H. D. Beebe has sold the Rialto in Nelson, Neb., to J. H. McClure. Irving Stone is the new proprietor of the Strand in Fort Dodge, la. UNIFORMS ™ll COSTUMES ™~ BROOKS £ April 27, 1929 1419 Regional News From The Southeast THE Princess, South Main Street second-run house, Mem- phis, went into voluntary bank- ruptcy last week, and William Shapiro, its chief backer, this week organized the Shapiro Amusement Co. and started again, with the an- nouncement that he intended to lease and operate a number of smaller houses. The Ritz, Memphis neighbor- hood house, was the first house leased. Reports this week indi- cated the Shapiro company would make an effort to lease the Prin- cess, which is being operated under the referee in bankruptcy by Ross A. Mathews, attorney, who was named receiver. Incorporators _ of the new company, besides Shapiro, are Howard B. Cranford, Gus J. Shapiro, Mrs. Y. W. Shapiro and Joseph Shapiro. E. F. Barnes last week was in the manager's office at Loew's Pal- ace, under City Manager Emer- ling. Barnes came to Memphis from Houston, Texas, where he was at the head of the Horwitz chain of movie theatres. He is a former newspaperman. W. W. Dailard began his duties Monday as advertising and pub- licity manager for the new Or- pheum, Memphis, taking over the duties carried on by Leonard A. Gneier, who left the Orpheum to return to Chicago three months ago. The State, new $100,000 house at Lexington, Ky., owned by the Switow Enterprises of Louisville, opens Saturday, April 20. It has been equipped to play sound pic- tures. A. N. Miles, of the Eminence, Eminence, Ky., paid a visit to the Louisville exchange last week. Mrs. A. C. Pattie, of the Grand, Frankfort, Ky., was a visitor last week to the Louisville exchange. Within another week the Ala- bama, Birmingham, goes "straight sound." The Dixie Theatre, Raeford, N. C, formerly operated by E. G. Prophal, is now being operated by W. T. Walters. W. H. Marion has sold the Broadway Theatre, Mt. Airy, N. C, to S. W. Williamson, for- merly with the Majestic Theatre, Camden, S. C. F. E. Manley has taken over the operation of the Lyric Theatre, Shelby, N. C, formerly operated by Beam and Plummer. D. M. Eaves has sold the Rivoli, Columbia, S. C, to Geo. B. Hendrickson. Change effective on April 8th, 1929. The Carolina, Apex, N. C, is now under the management of J. A. Dearen. This theatre was for- merly operated by Lassiter and Cash. J. W. Medlin has sold the the- atre in Westminster, S. C, to Boone C. Brock. S. H. Lyles, Jr., of the Western Carolina Theatres, has sold the Swain Theatre, Bryson City, N. C, to Messrs. H. R. and C. R. Brown- ing. L. J. Duncan has been made Pa the manager at Charlotte, N. C, replacing E. L. McShane, resigned. Among visitors in Charlotte last week were D. Holt, of the Troy, Troy, N. C. ; U. K. Rice, of the Colonial, Winston-Salem, N. C. ; S. W. Williamson, of the Broad- way, Mt. Airy, N. C. ; C. E. Car- penter, of the Imperial, Kings Mountain, N. C. ; J. M. Highsmith, of the Trio, Robersonville, N. C. ; E. Q. Benbow and John Banner, of the Grand, Mt. Airy, N. C. ; C. A. Peeler, of the Lenoir Amuse- ment Co., Lenoir, N. C. ; W. E. Stewart, of the Pastime and West- more, Concord, N. C, and F. C. Stough, of the Davidson, David- son, N. C. Equipment for the projection of sound pictures is being installed this week at the Crescent Theatre in Dalton, Ga., and is expected to b'? ready for the first "talkie" in about six days. J. C. Wink announces that sound equipment is to be installed in six theatres of the Manning & Wink circuit in Dalton, Calhoun Cartersville, Ga., and in Etowah and Athens, Tenn. K. C. Film Row Starts Dreaming; Of Golf Tt will be on Monday, May f>, that annual spring golf tourna- ment of Kansas City's film colony will arrive. Duffers and stars, young and old, are swinging mash- ies and niblicks in backyards preparing for the event, which will be played at the Oakvvood Golf Club, Kansas City. Oscar Morgan, Paramount branch man- ager, is chairman of the tourna- ment committee. When Landon Laird of the Kan- sas City Star staff returned from Dallas, Tex., by airplane with E. S. C. Coppock, manager of the Royal. Kansas City, it was an occasion for news stories and news reels. Operations have descended upon Kansas City's Film Row in the last few days. William Warner, branch manager of First National, underwent an operation for sinus trouble, while Mrs. Edward Ber- horst, wife of the First National branch booker, underwent an op- eration for appendicitis. El-Fated Theatre In Montreal Condemned npHE Laurier Palace, Montreal. where 79 children lost their lives in January, 1927, through fire and panic, has now been ordered torn down as unsafe. Relatives of the victims have received an aggre- gate of $19,750 from the City of Montreal as compensation. Fire practically destroyed the Goldfields Theatre in Timrnins, mining town of Northern Ontario, the loss being $40,000. Military staff officers of the Can- adian Denartment of National De- fence, Ottawa, are considering talking pictures as an instructional method in drill movements and proper words of command for the training of the Canadian Militia. The theme song has now invaded the realm of commercial motion pictures. The Canadian Steam- ship Lines, Limited, has offered a cash prize for a theme song to ac- company its scenic film, "Rivers of Romance," presented at the Capi- tol, Montreal, during the week of April 21, with improvised non- synchronous music until the theme song is selected. Manager Sam Binder, of the Empress Theatre, Edmonton, Al- berta, has secured a further jump in business by the addition of an Edmonton-made news reel to the regular bill and by staging a movie baby contest. The Regent, Winnipeg, Mani- toba, was closed from April 17 to 20 for the completion of the sound installation. The Pantages, Toronto, largest house in the Dominion, introduced sound pictures on April 27, to be followed two days later by a syn- chronized screen in its nearest rival, Loew's Theatre, Toronto. Rochester & Syracuse Theatre Notes SS. SOLOMON, formerly of ' Brooklyn, has been named house manager of the Eastman Theatre, downtown, Rochester, N. Y., Publix 3,400-seat house. Until now, Eastman policies and programs have been handled by Melvin J, Murphy, city manager of the three Publix theatres in Ro- chester. Eugene Curtis, director of pub- licity for Publix in Rochester, last week was transferred to the home office in New York. Donald Chambers, of the home office, was transferred to Rochester. A new daylight screen, one of the three in use in American the- atres, has been added to the equip- ment of the Rochester, downtown 4.00()-seat house. The theatre also has increased its back-stage light- ing 1,000 candlepower and installed new border lights. The Board of Trustees of the village of Geneseo, N. Y., has passed an ordinance carrying out the desire expressed by voters at a special election which makes Sun- day motion pictures legal in the village. Publix officials in Rochester are considering the advisability of shifting to Saturday opening. The advantage sought is a day's time for unit companies to jump to De- troit, where the Publix houses will be shifted to Saturday openings. Secrecy surrounding the shift in management of the New Empire Theatre at Syracuse, N. Y., is causing no little comment in Syra- cuse circles. One month ago Man- ager Albert P. Kaufman announced that he was going to Atlantic City for a two weeks' vacation. At the time Morris Fitzer, manager of the Rivoli, stepped into his place without any announcement. Capitol In Allentown, Pa., Formally Opened HP HE new Capitol, Allentown, Pa., was formally opened to the public with two performances on the night of April 4. It is a small but ornate house seating 400, and is being operated by the Capi- tol Amusement Company, of which the principal backers are Rubin Mainker, Al Mainker and Alex Mainker. The Comerford Amusement Co., of Scranton, Pa., has engaged W. Lampert & Son, architects, Ro- chester, N. Y., to draw plans for the large theatre, store and apart- ment building they are planning to erect in the Public Square, Wilkes- Barre. Lieutenant Governor Arthur H. James, owner of a number of the- atres in the vicinity of Wilkes- Barre and legal advisor to the Comerford chain of movie theatres, was among the guests of honor at the annual "gridiron" banquet given in the Penn Harris Hotel, Harris- burg, by the Pa. Legislative Cor- respondents' Association. The Rialto, Allentown, Pa., re- opened on April 15, after having been closed for a period of about one week to permit the completion of improvements that cost $100,000. C. Floyd Hopkins, Harrisburg representative of the Wilmer & Vincent Theatres, took an active part in the campaign to raise $333,- 000 for the support of the Harris- burg welfare and charitable organi- zations. A formidable business rival of the picture houses in Harrisburg was removed on April 20 when the Morgan Wallace Players stock company discontinued a long en- gagement in the Majestic theatre six weeks in advance of the time for which its lease of the house ex- tended. Alfred E. Seward, organist, has severed his connection with the Rialto Theatre, Lewistown, to en- ter concert work. All three theatres of Franklin introduced sound pictures in the last two weeks of April. They were presented for the first time at the Ritz on the night of April 16. The Orpheum put in Vita- phone, which was operated for the first time on April 18, and a few days later the Park introduced talkies. Charles E. Newbaker, owner of the Strand and Standard Theatres, Steelton, who is also sheriff of Dauphin county, with Mrs. New- baker, entertained fifty guests at a dinner party in Strand Hall, on April 4. C. Floyd Hopkins, representative of the Wilmer & Vincent Theatre Company, in Harrisburg, stated in a newspaper interview that the Majestic theatre, the oldest play- house in the city, and occupying a very valuable site facing the capi- tol grounds, is for sale. Mr. Hop- kins said that no deal for the structure has yet been closed. EMPIRE FILM VAULTS INC. MODERATE PRICE FILM STORAGE ii \l so- Cont^er'::::::::- :" it °ver 100 c°nt»i"«-« * -as SI to 100 " !40 Cases per month, 20 to 25 reels 1.00 723 Seventh Avenue, N. Y. Bryant 2180-2181-2182 1 420 Motion P i c t u re News Situations Wanted ORGANISTS and SING- ERS, thoroughly trained and experienced in theatre work. Men and women now ready for good positions. Write salary, and other data. Ad- dress, Chicago Musical Col- lege, 64 E. Van Buren, Chi- cago. ORGANIST soloist, male. Ten years experience Publix, Keith - Orpheum. Complete library. Features. Modern. Organist, 3200-54th St., Des Moines, la. YOUNG MAN, 32. desires to connect with organization making sound devices. Assistant to executive. Much business experience ; s o m e technical knowledge. Adapt easily. Box 500, Motion Pic- ture News, New York City. THEATRE MANAGER at liberty, just closed six-year engagement managing eight theatres; knows business from A to Z. Business producer, salary or percentage, Ameri- can, Christian, twenty years' experience. Address : Man- ager, P.O. 3734, West Palm Beach, Fla. For Sale FOR SALE: 1,200 high class opera chairs. Good serviceable condition. Box 425, Motion Picture News, 729 Seventh Ave., New York City. Theatre Wanted THEATRE WANTED— Will buy or lease, responsible party; knows the business; state full particulars. Ad- dress: Manager. P.O. 3734 West Palm Beach, Fla. Minn. Townships Vote On Sunday Shows SUNDAY shows were recently defeated at Lake Crystal. Minn. The result of a recent vote in Hutchinson, Minn., showed 398 votes for Sunday shows against 338. The voters of Litchfield at a re- cent election indorsed the Sunday show policy. A. L. Merritt, of Oconto, Wis- consin, has invented a low price synchronizing device which is known as the Merritone. The Mer- ritt Svncophone Co. has been in- corporated at $20,000. Texas And Oklahoma Regional Events THE Texas M. P. T. O. will hold special session at Baker Hotel, Dallas, Texas, May 6 and 7, to consider sound and other subj ects. The East Theatres will erect a new hotel and theatre at Marshall, Texas. M. S. White will open his new Oak at Dallas, Texas, about May 1, 1929. S. G. Howell and H. O. Howell opened their new neighborhood the- atre, the Parkway, at Dallas, Texas, with sound equipment. Miss Beulah Nesmith has been appointed manager of the Duke- dun at LaFeria, Texas. John F. Loveridge has been ap- pointed manager of the Majestic at Fort Worth. E. E. Lutz has opened his Wink at Wink, Texas. Griffith Amusement Co . have opened their new Ritz at Welling- ton, Texas. Mr. and Mrs. George L. Shaw- are the proud parents of a nine pound husky young son, who ar- rived at the Shaw residence March 17. Mr. Shaw is owner and man- ager of the Lantex at Llanc, Texas. The Kooler Air Engineering Co. has been organized at Dallas, Texas, and will equip theatres with Kooler Air systems in Texas and Oklahoma. Oscar Korn is erecting a new theatre at Pecos, Texas. Phototalker sound equipments have been installed in the Victoria at Victoria, Norman at Cuero, Grand at Mineral Wells and the Rochester at Rochester, Texas. The Pettit at Hominy. Okla., will install sound equipment soon. The Griffith Amusement Co. has purchased new chairs for their theatres at Ardmore, Blackwell, Guthrie, Maud, Stillwater, Nor- man, Hobart, Okla., and Welling- ton, Texas. Cincinnati Legit. House Goes Movie fT,HE Grand Opera House, Cin- cinnati, O., which plays regu- lar road attractions, but which re- cently closed its legitimate season to play a short engagement of pic- tures, will continue to show pic- tures, booked independently, throughout the summer. The Lincoln, Cincinnati, O., has installed Movie-Phone. The two attempts to change the censorship laws in Ohio are definitely dead for many months to come, the Ohio General Assembly having adjourned early in April without making any change in the existing laws. Instituting a summor policy, the Regent, Springfield, O., has dis- continued vaudeville, and will sub- stitute musical revues. The Bijou, New Philadelphia, ()., established 18 years ago, has been sold by the owner, H. S. Her- ron, The house will hereafter be operated by John W. Mathias. Construction on the new $150,- 000 Ohio Theatre, Piqua, O., is progressing rapidly, and present in- dications point to the house bt in<_; opened early this summer. C. F. Pfister, manager of the Mayflower, Troy, O., is arranging to install Yitaphone and Movietone, at an approximate cost of $10,000. Installation is expected to be com- pleted within 90 days. Henry F. Eger, Columbus, O., previously associated with William M. James in the conduct of his chain of theatres, has been named manager of the Palace, Dayton, O. James Slancicus has purchased the Ideal, Mingo Junction, O., from Charles Papoulias. Igniting of a film in the booth of the Hippodrome, Newport, Ky., just across the river from Cincin- nati, caused damage to the projec- tion booth estimated at $1,000. The audience left the theatre quiet- ly, upon assurances of Manager C. Mervis that there was no danger. The last traces of the old Jeffer- son, Hamilton, O., have dis- appeared, with the final demolish- ing of the walls which remained after the house was destroyed by fire two years ago. The Jefferson was one of the ace houses in the Jewel Photoplay chain. The Marion, at Marion, O., for- mer unit of the Marion Photoplay Co., now in receivership, will be operated by the Young Amusement Co. under a lease effective May 1. No deal has been made for the Grand and Orpheum at Marion, also in receivership. Washington, D. C, T. O. At Meet THE Washington, D. C, M. P. T. O. held its regular monthly meeting April T5 in the office of Julian Brylawski, president. Bry- lawski was not present due to ill- ness and a sum of money was ap- propriated to send him flowers. It was decided at the meeting that the Washington organization should co-operate with the Gov- ernment to run trailers for Na- tional Health Week at all theatres. By arrangements also made at the meeting, with John Birdsall, secre- tary of the Musicians' Union, the Rialto, Washington, will be al- lowed to cut its orchestra from seventeen to twelve men. Thus about $1,000 a week will be saved. Suddenly stricken with appendi- citis, an operation was performed on Josephine Keith Shellman, 12 year old daughter of J. M. Shell- man, motion picture editor of the Baltimore Sun, Tuesday morning, April 23, at the University Hos- pital, Baltimore. The operation was performed by her uncle, Dr. Nathan W'inslow. William Dutton, who resigned recently as exchange manager of Columbia, Washington, D. C, has been succeeded by Charles F. Schwerin, temporarily, who ex- pects to be several months in Washington. The Palace, Baltimore, Md., which has been used as a burlesque and movie house, may be used to house important talking produc- tions by the Erlanger interests. Ford's Opera House, Washing- ton, D. C., operated by J. Louis and John T. Ford after they gave up Ford's Theatre there, where Lincoln was assassinated, may be bought for $312,812 by the Gov- ernment. The marriage of C. F. Win- chester, house manager of the Fox, Washington, D. C, to Miss Cor- inne Dyer, of that city, was cele- brated the other day. Changes In Personnel Of Houston Mgrs. CHESTER FRIE DM A N . formerly with the Paramount, New York, is house manager of the Metropolitan, Houston, and assistant to Emil Bernstecker, gen- eral manager. Stockton Leigh, formerly con- nected with the Keith vaudeville circuit, is now publicity director for the Majestic, a Houston Karl Hoblitzelle theatre. Eddie Barnes, director of pub- licity for the Horwitz Theatres, Houston, for three years, and man- ager of one of them, has accepted the managership of Loew's Yen- dome, Memphis, and left April 13 to assume his new duties. The Broadway, Harrisburg, a Houston suburb, opened April 20 under the management of Mr. and Mrs. W. J. Hill. A $10,000 pipe organ is being installed. The the- atre seats about 400. The Crown, a small 5 and 15 cent theatre owned by Abe Silver- berg, is installing sound equipment. Organist will be retained Regent, Milwaukee, To Undergo A Change FRED C. SEEGERT is closing his Regent, at 40th and North Avenue, Milwaukee, within another month. At this time the theatre will be rebuilt into a structure which will house 22 bowling alleys, recreation rooms, four stores, and general lounges. It will be known as the Regent Recreation building. Mr. Seegert is planning space for a theatre in the building, but will not operate this for the present. At a later date, if it seems advisable, he will install the theatre. The building will be completed in the early fall. Burglars attempted to smash the safe of the Tivoli, Milwaukee, on Sunday night but were not success- ful in opening the door. Out-of-town exhibitors who vis- ited Milwaukee this week included Len Brown, of the Capitol at Madison: Charles Guelson, of the Badger at Stoughton ; P. M. Cain, of Sheboygan Falls ; Dan Kelliher. of Elkhorn ; A. C. Accolla, of the Bonham at Prairie du Sac. The Garrick Theatre has been leased by the Film Arts Guild, starting April 27th. New Mgr. At Evansville Ind., American MAURICE DAVIS, for sev- eral years connected with Skouras and other theatrical in- terests in St. Louis, has taken over the management of the Amer- ican in Evansville, Ind., for South- ern Amusement Co., which recently purchased the American from Phil- lip and Morris Holzman. The house is being thoroughly re- modeled. Western Electric talking picture equipment is being installed and the house is expected to re- open before the end of the month. John K. Jennings, owner, and Harry Kornhlum, manager, of the Rosedalc, Evansville neighborhood house, are at present looking over devices on the market in anticipa- tion of installing talking picture equipment. April 2 7 , 19 2 9 1421 COMPLETE RELEASE CHART Productions are listed according to the names of Distributors in order that the Exhibitor may have a short-cut toward such information as he may need, as well as information on pictures that are coming. Features which are finished or are in work, but to which release dates have not been assigned, are listed in "Coming Attractions" AMKINO Star Rel. Date Length Russian Cast Mar. 23 2900 feet Russian Cast May 20 7800 feet Russian Cast Mar. 30 7000 feet Title Aelita (Revolt of the Robots).. Bear's Wedding Flames of the Volga Jimmie Higgins Katorga • ■ • • • • • Krassin Special Cast Feb. 19 Lash of the Czar Russian Cast Feb. 9 Prisoners of the Sea Russian Cast April 13 Shanghai Document. A Travelogue Oct. 13 Ten Days That Shook the World Russian Cast Nov. 2 Three Comrades and One Invention. Russian Cast Oct. 1 3 Two Days Russian Cast Feb. 1 Village of Sin. The Yellow Pass, The Russian Cast Reviewed 7000 feet 6800 feet 5000 feet 7000 feet 6000 feet 6500 feet Dec. 8 6600 feet COLUMBIA 7lt|e Star Rel. Date Length Reviewed Apache, The Alvarado-Livingston Nov. 19 5818feet Behind Closed Doors Valli-Glass Feb. 24. . . .5897 feet *f§Donovan Affair, The (F. & D.) (A. T.) Holt-Revier April 11 . . . .7200 feet. . . . Mar. 30 Oriftwood . . . . Alvarado-M. Day Oct. 15 — 6267 feet Eternal Woman Borden-Graves Mar. 18 — 5800 feet — April 6 Faker, The Logan-Delaney Jan. 2 5651 feet *fSLone Wolf's Daughter (Dl Lytell-Olmstead Feb. 18 . 6339 feet . Mar. 9 (Silent Version) Feb. 18. . . .6214 feet Nothing to Wecr Logan-Von Eltz Nov. 5 — 5701 feet Object— Alimony Wilson-Allan Dec. 22 .. 6266 feet Power of the Press Fairbanks, Jr., -Ralston Oct. 31 — 6465 feet Quitter The Lyon-Revier April 1 — 5671 feet Restless Youth M. Day-Forbes Nov. 30 6085 feet Stool Pigeon Borden-Delaney Oct. 25 — 5792 feet Sideshow, The Prevost-Graves Dec. 11 — 5999 feet Holt-Revier Nov. 12. .. .8192 feet (Silent Version) Nov. 12 . . .8192 feet . . Sept. 15 . Kerry-Eilers Mar. 10. . . .6639 feet (Silent Version) Mar. 10 . . .6506 feet Hersholt-Basquette Mar. 4 . . 8217feet . . Mar. 23 (Silent Version) Mar. 4. . . .7394 feet Title Star Rel. Date Parlor Pests Collins-Dent Mar. 24. . . Patchwork of Pictures Hodge-Podge Nov. 18... Pep Up Cliff Bowes Feb. 24... Permanent Wave Railroad Our World Today Dec. 9 . Playful Papas Jerry Mandy Dec 1 . . . Question Marks Hodge-Podge Jan. 20... Quiet Worker Jerry Drew Nov. 4... Richest Street in the World Our World Today April 21 Served Hot Cliff Bowes Feb. 10... Shifting Scenes Hodge-Podge Dec. 16 .. Skywayman, The Reed Howes Nov. 18... Smart Steppers A. St. John Mar. 3 . . Social Prestige Monty Collins Dec. 23... Stage Frights George Davis Oct. 21 . . . Summer Saps Lupino Lane Mar. 17. .. Those Two Boys Collins-Dent May 5. . . Time to Expire Gene Stone Mar. 24. . . Walking Fish Our World Today Jan. 13. . . What a Trip Vernon Dent Jan. 13... Whoopee Boys Monty Collins Feb. 10. . . Wise Wimmin Jerry Drew Mar. 31 . . . Wives Don't Weaken Drew-Bradley Dec 16. . . ALL-TALKIE SHORTS Title Star Rel. Date MjAsk Dad I F E. E. Horton Feb. 17 *t§Bees' Buzz, The (F) Gribbon-Ciyde April 7 ... *tiiBride's Relations (F) Burke-Gribbon Jan. 13... *t§Broadway Blues (F) Johnny Burke Mar. 10... *t§Cold Shivers (F) McKee-Hutton May 19. . . *j|Eligible Mr. Bangs (F) E. E. Horton Jan. 13 . *+5His Big Minute (F) Lloyd Hamilton May 5 . . *t$Lion's Roar (F) Burke-Bevan Dec. 9... *t SOId Barn F Johnny Burke Feb. 3 *t!>Right Bed. The (F) E. E. Horton April 14 *t§Ship Mites(F) Lupino Lane April 21... Whirls and Girls (F) Griobon-Uyde Feb. 24 *t§Zlp! Boom! Bang! (F) McKee-Conlin-Glass Mar. 17 *tSubmarine (D) . ♦tTrial Marriage *t§Younger Generation (D) Title Coming Star Attractions Rel. Date Length Reviewed *t§Bachelor Girl, The Lcgan-Collier-Todd — •j§Broadway Hoofer, The •t§Fall of Eve *t§Father Love (tentative) Holt-Revier-Chadwick . *f§Flying Marine, The Lyon-Mason-Robards . EDUCATIONAL Title Star Rel. Date All In Fun Jerry Mandy Oct. 21 . . Air Derby Reed Howes Jan. 6 . America's Pride Our World Today Oct. 7 . Auntie's Mistake Dorothy Devore Feb. 17 . Beauties Beware Jerry Drew Jan. 27. . Ber/yKing Lupino Lane Dec. 9 . Best Dressed Woman In World Our World Today Feb. 17.. Bumping Alung Stone-Ruth Nov. 18 . Cloud Patrol. The Reed Howes Feb. 24. . Come to Papa "Big Boy" Oct. 14 Companionate Service Dorothy Devore Oct. 7. . Delicious and Refreshing Adrienne Dore April 21 . . Dominion of Diversity Hodge-Podge Feb. 24 . Dumb— and How Thatcher-Young Jan. 27. Fisticuffs Lupino Lane Oct. 28. Fixer, The "Big Boy" Feb. 3 . . Follow Teacher "Big Boy" Dec. 16. . Four Wheel Brakes Jerry Mandy April 7 . Ginger Snaps "Big Boy" Mar. 24 . Glorious Adventure Hodge-Podge Oct. 14. . Going Places George Davis Jan. 13 . Good Night Nurse Lupino Lane April 28 Hay Wire Stone-Dale Nov. 4 . Her Biq Ben Gene Slone Mar. 10. . Her Gift Night Billy Dale May 19 Hold That Monkey Monty Collins Nov. 1 1 . . Hot or Cold Al St. John Dec. 2 . Hot Times Al St. John May 26.. Howling Hollywood Davis-Dent April 21 . . Husbands Must Play Wallace Lupino Jan. 6 . In the Morning Vernon Dent Dec. 30. . Joy Tonic "Big Boy" May 5 . Jungle Kings and Queens of Screen. Our World Today Mar. 24 . Lewis-Sonnenberg Wrestling Match. Special Reel Jan. 13 .. Kitty Kitty Billy Dale May 5 . Lucky Duck Billy Dale Oct. 7.. Magic City Our World Today Nov. 11 . Making Whoopee Goodwin-Bradley Oct. 28.. Meandering Thru the Menagerie Hodge-Podge April 28. . Misplaced Husbands Dorothy Devore Nov. 25. . Moving Movie Show Hodge-Podge Mar. 31 . . Murder Will Out Vernon Dent Dec 16. . Only Her Husband Jerry Drew May 19 . Only Me Lup.no Lane Jan. 20.. * Means synchronized score, f Means sound effects. .Lilac Time (D) *tLove and the Devil . ^Man and the Moment *tScarlet Seas (D).. *jSeven Footprints to Satan Synthetic Sin (D) Ware Case, The rWhy Be Good (D) . ... o . *f§Hot Stuff I D I Length Reviewed . .1 reel Oct. 27 .2 reels April 13 . 1 reel Oct. 6 2 reels Mar. 30 . .2 reels Jan. 12 . 2 reels Nov. 10 . .1 reel Mar. 30 . . 1 reel Nov. 3 . .2 reels Mar. 30 . 2 reels Oct. 13 . 2 reels Oct. 6 . .1 reel Mar. 16 . .1 reel Mar. 23 . . 1 reel Dec. 22 . 2 reels Oct. 27 . 2 reels Feb. 3 . 2 reels Nov. 17 .1 reel Mar. 30 2 reels Mar. 30 . 1 reel Oct. 27 . 2 reels Mar. 30 . 2 reels Mar. 16 . . 1 reel Oct. 27 . 1 reel Feb. 2 1 reel April 20 2 reels Oct. 27 2 reels Nov. 10 .2 reels 2 reels Mar. 16 2 reels Mar. 30 1 reel Nov. 24 2 reels April 13 .1 reel April 13 .1 reel Feb. 2 1 reel Mar. 16 .1 reel Sept. 15 1 reel Nov. 3 2 reels Oct. 13 .1 reel , .2 reels Nov. 24 .1 reel .1 reel Nov. 10 .2 reels Length Reviewed 2 reels .1 reel Nov. 24 .1 reel Feb. 2 1 reel Dec. 1 . 1 reel Dec. 1 . 1 reel Feb. 2 2 reels Oct. 6 1 reel April 20 .1 reel Jan. 19 1 reel Mar. 30 2 reels Nov. 3 2 reels Mar. 30 .2 reels Nov. 17 2 reels Oct. 6 2 reels Mar. 30 .2 reels Mar. 30 . 1 reel . 1 reel .1 reel Dec. 15 .2 reels Jan. 12 .2 reels 2 reels Dec. 15 Length Reviewed 2 reels Feb. 16 2 reels 2 reels Feb. 2 2 reels 2 reels 2 reels Feb. 9 2 reels 2 reels Dec. 1 2 reels Feb. 16 2 reels 2 reels 2 reels Keb. 18 2 reels FIRST NATIONAL Title Star Rel. Date •Adoration D Billie Dove Dec. 2 *t§Barker, The (D) . . . Sills-Compson Dec. 30 Cheyenne Ken Maynard Feb. 3. . ^Children of the Rilz (D) Mackaill-Mulhall Mar. 3 (Silent Version) Feb. 17. . Companionate Marriage Bronson-Walling Oct. 21 . . Crash, The Sills-Todd Oct. 7.. Dancing Vienna Lyon-Mara *t§Divine Lady, The D Griffith-Warner Mar. 31 (Silent Version) April 14 . Do Your Duty Charlie Murray Oct. 14 . Glorious Trail Ken Maynard Oct. 28.. *tHaunted House iD> Kent-Todd Nov. 4.. *f§His Captive Woman (D) Sills-Mackaill Mar. 24 (Silent Version) Mar. 24 . Alice White April 14 (Silent Version) Mar. 24. . Moore-Cooper Nov. 8 Sills-Corda Mar. 24 (Silent Version) Feb. 24. . Billie Dove April 7 (Silent Version) Mar 17.. ^Naughty Baby D White-Mulhall Dec. 16. . (Silent Version) *t Outcast (D).. Griffith-Lowe Nov. 11 Phantom City Ken Maynard Dec. 23.. ^Saturday's Children (Di Corinne Griffith April 14 (Silent Version) Mar. 10. . Barthelmess-Compson Dec. 9 Conklin-Fazenda Feb. 17.. (Silent Version) Jan. 27. . Colleen Moore Jan. 6 . Special Cast Nov. 25 t§Weary River (D). Barthelmess-Compson Feb. 10 (Silent Version) April 7 Colleen Moore Mar. 17 (Silent Version) Mar. 3 Length Reviewed 6360 feet . Jan. 19 7137 feet Dec. 15 5944 feet 6426 feet April 13 6296 feet 6227 feet 6225 feet 5683 feet 9914 feet Feb. 9 8993 feet 5976 feet 5886 feet 5755 feet Dec. 22 7992 feet . April 6 7692 feet ...Jan. 19 Mar. 9 8967 feet Mar. 24 '28 6431 feet 6360 feet Feb. 9 6406 feet 6226 feet Dec. 8 5887 feet 6727 feet. 6237 feet . . .Jan. 5 5405 feet 5238 feet 6730 feet Jan. 12 6185 feet 7978 feet Feb. 2 7565 feet 7692 feet . . . Jan. 26 Title tjBroadway Babies (A. T.) (D). Rel. Date Length Reviewed Coming Attractions Star Alice White California M'ail Ken Maynard *t§Careers (A. T.) (D) Dove-Moreno-Myers *t§Careless Age. The (A. T.) *t§Dark Streets (D) Milton Sills Qrag Barthelmess-A. Day (Dl. Colleen Moore *nSquall, The (A. T.i (D) Joyce-Loy I iiTwin Beds (A. T.) (D) Mulhall-Miller •HjTwo Weeks Off iD> Wells Fargo Express Ken Maynard A. T. after title means All Talkie 6700 feet . 6109 feet Sept. 22 . .2 reels Dec. 15 § Means voice (including dialogue and incidental songs) D Means disc. F Means soand-on-film. 1422 M o ti on Picture News Title FOX FILMS FEATURES Star 5598 feet... Jan. 5 Rel. Date Length Reviewed ♦(Blindfold O'Brien-Moran Dec. 9 (Silent Version) Dec. 9 ♦(Blue Skies Twelvetrees-Albertaon Mar. 17 *fCaptam Lash Victor McLaglen Jan. 6 5453 feet Feb. 9 (Silent Version) Jan. 6 Christina Gaynor-Morton Mar. 30 *fDry Martini Astor-Moore Oct. 7 (Silent Version) Oct. 7 *tFour Devils Gaynor-Duncan 10 reels Oct. 1 3 ♦(Fugitives Bellamy-Terry Jan. 27 5331 feet (Silent Version) Jan. 27 5356 feet ♦tGreat White North Special Cast Dec. 30. . . .5560 feet ♦t§Ghost Talks, The (A. T.) Twel«etrees-Eaton Feb. 24. . . .6395 feet. . . Feb. 23 . .5453 feet . 5376 feet. . 6955 feet . 7176 feet. .6828 feet. April 6 Nov. 10 Title Star Rel. Date Length tSSound Your A (F) 3 reels *T§South Sea Songs and Dances Royal Hawaiians 1 reel. *t§Stewed, Fried and Boiled (A. T.) (F) Robert Benchley 2 reels ♦HThey're Coming to Get Me Chic Sales ♦treasurer's Report Robert Benchley i reel *t§Waltzing Around (A. T. (F) Clark & McCullough 2 reels *r§Water Boy Kebtucky Jubilee Singers 1 reel ♦tsWhite Faced Fool Lionel Atwill t§Why Be Serious? (F) Will Mahoney Revleweu Sept. 8 GENERAL PICTURES FEATURES Title •tGirls Gone Wild ?C»!£S«:.< EM'" -i™.^" "ii;;' » Bachelor Club.The (Silent Version) Mar. 10 Homesick Sammy Cohen Dec. 16 .. ♦t§Hearts In Dixie (A. T.) Clarence Muse Mar. 10. . ♦({In Old Arizona (A. T.) Lowe-Baxter Jan. 20. . ♦(Joy Street Moran-Stuart April 7. . ♦({Mother Knows Best Bellamy-Dresser Oct. 28.. ♦j§Mother Machree Bennett-McLaglen Oct. 21.. ♦({Making the Grade Lowe-Moran Feb. 17. . ♦(Me Gangster Terry-Collyer Oct. 14. . ♦(Not Quite Decent Collyer-Dresser Mar. 24. . ♦tPlastered in Paris Cohen-Pennick Jan. 23.. ♦tPrep and Pep Rollins-Drexel Nov. 18.. ♦(New Year's Eve Astor-Morton Feb. 24. . ♦(Romance of the Underworld Astor-Boles Nov. 11 . . ♦(Riley the Cop McDonald-Drexel Nov. 25. . (Silent Version) Nov. 25. . ♦(Red Dance Del Rio-Farrell Dec. 2.. ♦(Red Wine Collyer-Nagel Dec. 23. . ♦fSunrise O'Brien-Gaynor Nov. 4. . ♦(Sin Sister Carroll-Gray Feb. 10. . fSilent Version) Feb. 10. . ♦(Strong Boy McLaglen-Joy Mar. 3 6000 feet. .5153 feet.. .6650 feet.. .8724 feet.. Mar. 9 Star Talmadge- Worth Rel. Date Length Reviewed Mar. 2 Dec. 29 Heroic Lover, The St. Leo-Bedford. Wild Heart of Africa Special Cast (Parthenon Pictures). 10116 feet Sept. 22 .6807 feet. Mar. 17 '28 .5024 feet .6042 feet... Oct. 27 .5641 feet . 6806 feet . .5958 feet . 6162 feet.. .6132 feet.. .5993 feet. . 9250 feet . .6194 feet. . .8393 feet.. .6072 feet.. 6053 feet.. 5150 feet.. . Sept. 29 Jan. 5 Jan. 12 . Dec. 8 June 30 ! Oct 14 GOTHAM FEATURES Title Star Rel. Date Head of the Family, The Russell-Corbin Dec. Thru the Breakers Livingston-Herbert Jan. *t§Times Square Day-Lubin Mar. 31 . . . METRO-GOLDWYN-MAYER FEATURES Length 6250 feet .6420 feet 6000 feet Reviewed Title Star Rel. Date (Silent Version) 5526 feet April 6 ♦(§Speakeasy (A. T.) Page-Lane Mar. 24 Taking a Chance Rex-Bell Nov. 18.. ^Trent's Last Case Griffith-Day Mar. 31 . . *(§Through Different Eyes Baxter-Lowe April 7. . ♦({Through Different Eyes Baxter-Lowe April 7. . ♦(True Heaven O'Brien-Moran Jan. 20.. (Silent Version) Jan. 20.. ♦({Valiant. The (A. T.) Churchill-Terry April 21 . . Coming Feature Attractions Title Star Rel. Date Backwash Farrell-Duncan Chasing Through Europe Stuart-Carol Cock-Eyed World. The Fatal Wedding, The .5775 feet . . .Mar. 23 4991 feet . April 20 26. 26. 9. 3. 13. 17. *(§Alias Jimmy Valentine (D) Haines-Barrymore Jan. (Silent Version) Jan. All at Sea Dane-Arthur Feb. ♦tBaby Cyclone (D) Cody-Pringle Nov. ♦(Brotherly Love (D) Dane-Arthur Oct. • 487b feet Bushranger, The Tim McCoy Nov. *(§Bridge of San Luis Rey (D) Damita-Alvarado Mar. 30. . (Silent Version) Mar. 30 . ♦t§Bellamy Trial, The (D) Joy-Bronson Mar. 2. . (Silent Version) Mar. 2 *t§Broadway Melody (A. T.) (D) Page-Love-King April 1 . Dream of Love Crawford-Asther Dec 1 ♦(Desert Nights (D) Gilbert-Nolan Mar. 9 .5531 feet .5563 feet Feb. 16 Length .7803 feet .7142 feet 5345 feet .5053 feet .6053 feet .5220 feet 7880 feet .8268 feet 7524 feet .9372 feet 7987 feet .7177 feet Reviewed . Nov. 24 Feb. 23 Feb. 2 Feb. Jan. Length Reviewed (Silent Version) Mar. 9 Jan. 19 Lowe-Danita-McLaglen .' .' .' .' .' .' .' .' ^ .\" .\" ^ i." ! *t §Great Power, The (A. T.) Astor-8ard Honeymoon (§Duke Steps Out (D) Haines-Crawford Mar. 16 (Silent Version) Mar. 16. tFlying Fleet (D) „ Novarro-Page Jan. 19 Special Cast April 20 Flash-Moran Dec. 29 6236 fee> 6201 feet 9044 feet April 20 Feb. 16 Fox Follies 1 Spscial Cast \^L°lC^Lv. ZZSSXSS. Girl Downstairs, The O'Brien-Moran „. , , ♦t IHurdy Gurdy George Jsssel "asks 3f ne D°v!' JohnGilbert Nov. 17 Joy Street Eaton-Moran-Stuart Lost in the Arctic. Masked Emotions George O'Brien One-Woman Idea, The LaRocaue-M. Day Special Cast '/. '.'. '. '. '.'.'.'. '.'.'.'.]'.'.'.'...'..'.'.'.'.'.'. '.'.'.'.'.'.'.'.'.'.'.'. Napoleon Loves of Casanova Ivan Mosjoukine Morgan's Last Raid *. Tim McCoy. Dec. Feb. Jan. 26 Jan. Special Cast Oct. Overland Telegraph Tim McCoy *t| Pagan (D) Novarro-Adoree-Janis. 5.. 27.. Mar. 2 . April 27. . Dec 1 Feb. 16 Our Daily Bread Playboy Nagel-Collyer . Protection Burgess-Elliott-I River, The Farrell-Duncan. ♦t§They Had to See Paris Will Rogers Veiled Woman, The Tora-Alba Woman, The Astor-Boles . . . FarreN Duncan Shadows cf the Night Flash Gray Oct. 6 731 3 feet... Jan. 5 Length Reviewed SHORT SUBJECTS Title Star Rel. Date Length Reviewed Alpine Pastoral, An, Variety Mar. 3 1 reel Blue Grass and Clue Clood Variety Dec. 9 1 reel Details on Dogs Variety Mar.17 1 reel Drifting Through Gascony Variety Oct. 28 1 reel Ends of the Earth Variety Jan. 20 .... 1 reel Glories of the Evening Variety Nov. 11 1 reel Harvest, The Variety Jan. 6 1 reel Historic Hungary Variety Mar. 31 1 reel King Cotton Varety Feb. 16 1 reel Low Necker Marjorie Beebe Dec. 18 2 reels Jan. 14 Monument Valley Variety Nov. 25 — 1 reel. North of the Battery Varilty Feb. 3.. Steeplechase Variety Oct. 14 Storied Palestine Variety Dec. 23 MOVIETONE SHORTS Title Star Rel. Date ♦({Across the Seas Royal Hawaiians 1 reel ♦({At the Ball Game Joe Cook ♦tsBath Between Clark-McCullouah Feb. 17. . . .1870 feet *t§Belle of Samoa, The (A. T. (F) Moran-Clark & McCullough 2 reels *t§Beneath the Law (A. T. (F) Clark & McCullough 2 reels ♦({Bridge at Midnight Mary Duncan ♦t§Corpus Christie Raquel Meller Sept. 8 ♦({Diplomats, The Clark-McCullough Feb. 17. . . .3200 feet. . . Jan. 12 ♦({Dolls and Puppets Nancy Drexel ♦({Everybody Loves My Girl Winnie Lightner ♦t{Family Picnic Raymond McKee June 30 Forget-Me-Note (F) 3 reels *t§Friendship (A. T.) (F) Gallagher-Edeson 2 reels ♦(^Furnace Trouble (A. T.) (F) Robert Benchley 2 reels ♦({George Bernard Shaw Interview June 30 ♦UGhosts Mutt & Jeff Cartoon 1 reel ♦({Going Home Kebtucky Jubilee Singers 1 reel *t§Happy Birthday fA. T.) (F) *(§ln Holland (A. T.) (F) Clark & McCullough 2 reels ♦t{ Interview, The Clark-McCullough ♦tJKnife, The (A. T.) (F) Lionel Atwill ♦t§Knights Out (A. T.) (F) Clark & McCullough 2 reels ♦tiLadles' Man Chic Sales *tShow People Davies-Haines Oct. 20. Single Man. A Cody-Pringle Jan. 12 Spies Special Cast Dec. 8. *t§Spite Marriage Buster Keaton April 6. (Silent Version) 6500 f eet . ♦(Trail of '98 (D) Del Rio-Forbes Jan. 5. (Silent Version) Jan. 5 ♦(Tide of Empire (D) Adoree-Durvea Mar. 23 ♦(§Voice of the City (A.T.) (D) Willard Mack April 13. (Silent Version) ♦(Wind, The (D) Gish-Hanson Oct. 27. ♦({White Shadows in the South Seas.. Blue-Torres Nov. 10. West of Zanzibar Chaney-Nolan Nov. 24 . ♦tWoman of Affairs (D) Garbo-Gilbert Dec. 15 ♦(Wild Orchids (D) Garbo-Asther Feb. 23 4823 feet .71 26 feet 6179 feet .6575 feet 5264 feet 6893 feet .4815 feet 7 reels Feb. 5448 feet .7453 feet .5596 feet 7999 feet 7047 feet Feb 8799 feet ...Feb. .8799 feet Mar. 24 .6552 feet Nov. 17 Mar. 9 April 13 .6721 feet .7968 feet 6150 feet 8319 feet 9235 feet SHORT SUBJECTS Clark & McCullough 2 reels .3 Songs Herbert & Bard 2 reels Clark & McCullough 2 reels Otto Matieson 3 reels ♦tSNig'htlo Knights Clark-McCullough 2 reels ( §Old Tunes for New (F) Dr. Sigmund Spaeth ♦t$On the Beach at Atlantic City (Fj Friedland & Revue Richard Bonelli 1 reel *t§Medicine Man. The (A. T.) (F). iJMiller & Farrell F) t^MInd Your Business (F) ' .Music Fiends, The (A. T.) (F). Napoleon's Barber (A. T.) (F). ♦tjPagliacci Prologue (F) i?Royal Hawaiian Singers (F) Song Program Savage Customs Ufa Oddities *t§Schubert's Serenade (F) ~ ♦({Serenade (Schubert) Harold Murray Sept. 8 * Means synchronized score, f Means sound effects. § Means voice (including dialogue and incidental songs) Title Star Rel. Date Allah 'L Allah Ufa Oddities Mar. 16. . All Parts Charley Chase Oct. 27. . j raei" Ancient Art, An Ufa Oddities Mar. 2 . 1 reel Assorted Babies Ufa Oddities Nov. 5 . 1 ree| ' Big Business Laurel-Hardy April 20. . ♦(Booster, The Charley Chase Nov. 24. . (Silent Version) Nov. 24. . Boy Friend Roach Stars Nov. 10. . Call of the Cuckoo Max Davidson Oct. 15.. Chasing Husbands Charley Chase Dec. 22. . Do Gentlemen Snore? Roach Stars Oct. 13. . Double Whoopee Laurel-Hardy May 18. . Dying Jungle Ufa Oddities Feb. 2.. Early to Bed Laurel-Hardy Oct. 6 . . Election Day "Our Gang" Jan. 12.. Fast Freight "Our Gang" May 4. . Feed 'Em and Weep Roach Stars Dec. 8. . Foundations of Eold Ufa Oddities May 16. . Going Ga Ga Kennedy-Davidson Jan. 5. . Habeas Corpus Laurel-Hardy Dec 1 . . ♦(Holy Terror, The "Our Gang" Mar. 9 . Jungle Orphans Ufa Oddities Mar. 30 . Kisses Comes High Ufa Oddities Dec. 8. . Leader, The Ufa Oddities April 27. . ♦fLiberty Laurel-Hardy Jan. 26.. (Silent Version) Jan. 26.. Light of India. The Boyd-Godwin April 6 . Lonely Lapland Ufa Oddities Nov. 10 . Loud Soup Charley Chase Mar. 16 . Madame Du Barry Nov. 17.. Manchu Love So|ln Jan. 12.. ♦(Movie Night Charley Chase May 11 . . Napoleon's Homeland Ufa Oddities Jan. 5. . ♦(Noisy Noises "Our Gang" Feb. 9 . (Silent Version) Feb. 9 . Off to Buffalo Charley Chase Feb. 16. . ♦tOI' Gray Hoss "Our Gang" Oct. 20. . (Silent Version) Oct. 20. . Pair of Tights Roach Stars Feb. 2 . . Persian Wedding Ufa Oddities April 13 . (Ruby Lips Charley Chase Jan. 19.. Nov. 24.. ♦(School Begins "Our Gang" Nov. 17. . Secret Boozehounds Ufa Oddities Feb. 16 . T Nov. 17 Aug. 18 Jan. 5 .Nov. 3 April 6 Reviewed 1 reel after title means All Talkie. Length . 1 reel .2 reels 1 reel . 1 reel .2 reels .2 reels 2 reels .2 reels Dec 1 .2 reels .2 reels .2 reels 2 reels .1 reel 2 reels Nov. 3 .2 reels . 2 reels 2 reels .1 reel .2 reels .2 reels Jan. 12 .2 reels 1 reel .1 reel .1 reel .2 reels .2 reels 2 reels 1 reel .2 reels 2 reels .2 reels .2 reels . 1 reel 2 reels 2 reels .2 reels .2 reels Oct. 13 .2 reels July 28 .2 reels .1 reel .2 reels 1 reel .2 reels Sept. 29 D Means disc. F Means sound-on-film. April 27, 19 2 9 1423 Title ♦fSpanking Age... Strange Prayers . . *tThat's My Wife. Star Rel. Date "Our Gang" Dec. 15 . Ufa Oddities Dec 22 . Laurel-Hardy Mar. 23 . (Silent Version) Dec. 29 . *tThin Twins Charley Chase April 13.. Two Tars Laurel-Hardy Nov. 3 . Unkissed Man, The Roach Stars April 27. Uphill and Downhill Ufa Oddities Jan. 19 *tWe Faw Down Laurel-Hardy Dec. 29. . When Money Comes Roach Stars .' Mar. 2 . Why Is a Plumber? Roach Stars Mar. 30. . *tWiggle Your Ears "Our Gang" April 6 . « (Silent Version) April 6. Witch Doctor Ufa Oddities May 25 . Wives for Sale Ufa Oddities Oct. 27 World's Playgrounds Ufa Oddities Oct. 13 •fWrong Again Laurel-Hardy Feb, 23 Length Reviewed 2 reels .1 reel .2 reels .2 reels .2 reels .2 reels Dec. 8 2 reels 1 reel .2 reels .2 reels .2 reels .2 reels 2 reels 1 reel .1 reel .1 reel Nov. 3 .2 reels Titel star Rel. Date Van and Schenck (F) 2 Songs Jan. 19 . Van and Schenck (F) 2 Songs Mar. 9 Van and Schenck (D) 3 Songs April 27 Vincent Lopez (D) Piano and Orchestra Feb. 16 Vincent Lope: (D) Piano Solos Nov. 10 . Walt Roesncr & Caoitolians (F)... . 2 Band Nos Oct. 6 . William O'Neal (D) 3 Songs Feb. 23 Yveite Rugel (D) 3 Songs June 15.. PARAMOUNT Length Reviewed .1 reel 1 reels 833 feet . . April 6 1 reel 1 reel 1 reel 1 reel 702 feet Coming Feature Attractions Star Rel. Date Title *t$Anna Christie China Bound Dane-Arthur May 18 Deadline. The Flash-Lorraine-Gray Desert Rider Tim McCoy *t§Dynamite (A. T.) Conrad Nagel *t§Five O'clock Girl, The (A. T.).. . Davies-Arthur-King *t$Green Ghost, The *t§Hallelujah Colored Cast Title Star Rel. Date Avalanche Jack Holt Nov. 10 . *f§Abie's Irish Rose (D) Rogers-Carroll Jan. 5 . (Silent Version) Jan. 5 . HBehind the German Lines D Special Cast Jan. 12 *t§Canary Murder Case, The (A. T.) (F)... Powell-Brooks Feb. 16 . (Silent Version) Feb. 16. . Mar. 2 . (Silent Version) Mar. 2 . Case of Lena Smith. The Ralston-Hall Jan. 19.. May 11 *t§Chinatown Nights (A. T.) (F) W. Beery-Vidor-Oland Mar. 23. . (Silent Version) Mar. 23 .. *t§Close Harmony (A. T.) (F) Rogers-Carroll April 13. . *T§Doctor's Secret, The i,A. T.) (F) . Edeson-Chatterton Jan. 26 (No Silent Version) Length Reviewed Greta Garbo *f ^Carnation Kid. The (D) Douglas MacLean 6 reels April 20 Length 6099 feet 10471 feet 10187 feet 8254 feet .7171 feet .5943 feet 6290 feet .7156 feet .7229 feet .7081 feet .7145 fee. .6500 feet 5832 feet Reviewed Nov. 17 .Jan. 12 . . Dec. 8 Mar. 23 Mar. 2 Jan. 19 Mar. 16 Feb. 9 He Learned About Women '.'.'.'.'.WW Haines-Page-Percy '. W'.'.'.'.'.'.W.W.W'.W'.W.W.WW.W.W.'.'.'.W.'.'.WW *t§Dummy, The (A. T.) (F) Bennett-Chatterton Mar. 9.... 5354 feet ....Mar. 9 *t§ldle Rich. The (D) Nagel-Love-Hymas *t§Last of Mrs. Cheney Conrad Nagel *t§MadameX Ruth Chatterton 8806 feet April 20 Man's Man, A Haines-Dunn May 25 *r§Marianne Davies-Shaw Masked Stranger, The Tim McCoy Mysterious Island, The Hughes-Daly-Barrymore Mar. 2 *t§Nize Baby Gordon-Holtz-Waldridge *t§Our Modern Maidens. (No Silent Version) His Private Life Menjou-Carver Nov. 7 4690 feet *f§Hole in the Wall (A. T.) (D) Colbert-Robinson Mar. 23 . . 5850 feet (Silent Version) ♦tHomecoming, The (D) Hanson-Parlo Feb. 16... Hunting Tower Harry Lauder Nov. 3 . . *t§lnterference (A. T.) (F) Powell-Brent-Brook Jan. 5 (Silent Version) Jan. 5. Nov. 17 April 20 Redemption Gilbert-Nagel-Adoree Crawford-Page-La Rocque. ... ......... ....WW .....W.W. ..... *t§Letter, The (A. T.) (D) Jeanne Eagels April 13. (Silent Version i .8104 feet .581 2 feet 7487 feet 6S43 feet 5886 feet. Nov. 24 Oct. 27 .Mar. 16 Single Standard, The.'.'.'. '.'.'.'.'.'.'.'.WW Flash-Gray-Lorraine. '.'.'.'.W.'.'.W.W.'.'.'.'.'.W.'.'.W.'.'.'.'.'.W.W.W.W.'.'.W. pooping the Loop (O) Werner Krauss Mar. 16 Sioux Blood McCcy-Frazer 4811 feet April 30 Single Standard, The Flash Gray-Lorraine ^Manhattan Cocktail Arlen-Carroll (Silent Version) M?[?ULS. ^.r,e 'uTi^V Menjou-Conklin .Haunr *t§Night Club (A. T. (D) Brice-Rooney . . . *f§Thunder Chaney-Haver. . . *+Trader Horn Harry Carey £.d !■"? J *t§Trial of Mary Dugan, The (A. T.) *fRedskin (T Moran of the Marines Dix-Elder Oct. 13 .. Nov. 24... Feb. 2... Feb. 23... Richard Dix April 20. . . (D). Shearer-Warner-Hackett 10 reels ♦tViking, The Starke-Crisp 8508 feet *t§Where East Is East Chaney-Velez-Taylor May 4 — 6500 feet Wonder of Women, The Stone- Wood April 13 Nov. 17 Mar. 23 SOUND SHORTS Title Star Rel. Date Al Wohlman (D) 3 Songs April 6 . At the Club (D) 8 Victor Artists May 18 Bernard & Henry (D) 3 Songs Ap.il 13 . Bernardo De Pace (D) 3 Mandolin Solos Jan. 18 . Bernardo De Pace (D) Mandolin Solos May 4 Bob Nelson (F) 3 Songs Mar. 16 Bob Nelson (D) 3 Songs June 29 Carl Emmy's Pets (D) Dog Act April 20 Climbing the Golden Stairs Charles King (T. color) Confession (A. T.) (D) Ames-Nye Jan. 12 Copy Roscoe Karns Craig Campbell (D) 3 Songs June 1 . Duci de Kerekjarto Dj 2 Violin Solos Feb. 23 Ed and Lou Miller (D) 3 Songs June 29 . Elsa Ersi & Nat Ayer (F) 2 Songs Nov. 24 . Elsa Ersi and Nat Ayers \J) 2 Songs Mar. 23 . Ella Shields (F) 2 Songs Oct. 27 . Eml! Borneo (D) 3 Songs June 22 . Frances White (F) 3 Songs Nov. 17. . Fuzzy Knight (F) 2 Songs Oct. 13.. Fuzzy Knight (D) 3 Songs June 8 . George Dewey Washington (F) 2 Songs Oct. 27 . George Dewey Washington (F) 2 Songs Nov. 17. . George Dewey Washington (D) 3 Songs Feb. 2 . George Dewey Washington (D) 3 Songs Mar. 23 George Lyons (D) 3 Songs Feb. 9.. Gilbert-Sullivan Male Ensemble (D) Song Program June 22 Gordon and Squires (D) 3 Songs Mar. 2 Gus Edwards Internat'l Review (D). All-star Cast April Gus Edwards Song Review (D) Special Cast J Length Reviewed .838 feet .897 feet 685 feet .1 reel 690 feet . 1 reel . 824 feet 897 feet . .2 reels April 13 . 2 reels . 2 reels April 13 641 feet . .1 reel 808 feet 6676 feet . 5444 feet . 6051 feet . 5506 feet . 3389 feet. . 8 reels. . . . 7643 feet . 7402 feet . 7845 feet . 7724 feet. . 7373 feet . 7112 feet . 6323 feet . 5862 feet . 5614 feet . 5962 feet Feb. 23 Nov. 3 Jan. 12 Jan. 26 the Truth (A. T. color) (D) Richard Dix Feb. 23 (Silent Version) Feb. 23 *t§Sins of the Fathers Jannings-Chatterton Dec. 29 (Silent Version) Dec. 9 *T§Shopworn Angel, The (D) Cooper-Carroll Jan. 12 (Silent Version) Jan. 12 Someone to Love Rogers-Brian Dec 1 Sunset Pass Holt-Conklin Feb. 9 Take Me Home Daniels-Hamilton Oct. 13 Three Week Ends Bow-Hamilton Dec. 8 *tjTong War (A. T.) (See Chinatown Nights) *t§Varsity (D) Rogers-Brian-Conklin Oct. 27 (Silent Version) Oct. 27 -iWedding March, The (D) Von Stroheim-Wray Oct. 6 *t Woman from Moscow, The Negri-Kerry Nov. 3 What a Night Daniels-Hamilton Dec 22 *t§Wild Party, The (A. T.) (F) Clara Bow April 6 (Sil ent Version) 6036 feet *(Wings Arlen-Bow-Rogers Jan. 5. . .12267 feet (Silent Version) Jan. *t§Wolf of Wall Street, The (A. T.) (D) Bancroft-Baclanova Feb, (Silent Version) Feb. Feb. Dec. .Feb. Jan. 5 Dec. 8 Oct. 27 Dec. 15 6348 feet 6063 feet 10659 feet .6916 feet .5378 feet 7167 feet Nov. 3 Oct. 20 Nov. 10 Jan. 5 . Mar. 30 5 ... 1 2267 feet Aug. 26 '27 1 reej *t§Wolf Song (D) Cooper-Velez. 1 reel 1 reel 627 feet .1 reel 1 reel 608 feet 1 reel .1 reel .1 reel 1 reel 1 reel 661 feet 1 reel 6 (T. Color) 1043ft. April 6 5 (T. color) 1 reel 9. Mar. 30. 734 feet April 13 .793 feet . 1 reel 888 feet 2 reels 1 reel . .1 reel . 1 reel . 1 reel . 1 reel . 1 reel 1 reel . 1 reel .1926 feet. . . 1 reol ... . .1 reel . . . . . 1 reel . 1 reel ... 1 reel Happiness Boys (D) 4 Songs May 25 Irving Aaronson's Commanders (D). .3 Band Nos June 1 Jan Garber's Band i D) 3 Band Nos Feb. 9 Jan Garber's Band (D) 3 Band Nos May 11. Jimtown Cabaret (F) Miller & Lyles Feb. 16 Jimtown Speakeasy (F) Miller & Lyles Nov. 10 Johnny Marvin (F) 2 Songs Sept. 29 Johnny Marvin (F) 2 Songs . . Nov. 3 JosephRegan (F) 2 Songs Oct. 13. Joseph Regan (F) 2 Songs Nov. 3 Keller Sisters and Lynch i'D'i 3 Songs Mar. 30 Leo Beers (F) 3 Songs Oct. 6 Locust Sisters (F) 2 Songs Oct. 6 Man Higher Up, The (D) Walthall-Edeson May 11 Marion Harris (F) 2 Songs Sept. 29 Marion Harris (F) 2 Songs Oct. 20 Marion Harris (F) 2 Songs Nov. 17 Marion Harris (F) 2 Songs Jan. 26 Mayor of Jimtown The (F) Miller & Lyles Oct. 13 Metro Movietone Revue No. 1 (F).. All-star Cast Nov. 3 (T. color) 2 reels Metro Movietone Revue No. 2 (F).. All-star Cast Nov. 24 (T. color) 2 reels Metro Movietone Revue No. 3 (F). . All-star Cast Jan. 26 (T. color) 2 reels Metro Movietone Revue No. 4 All Star Cast April 27 (T. color) 2 reels Nearly Divorced (F) Sherman-Chadwick Jan. 19. . . .2 reels Odette Myrtil (F) 2 Songs Oct. 20 . . . 1 reel On the March (F) William O'Neal April 27 . 1696 feet . . Ponce Susters (F) 2 Songs Oct. 20 ... 1 reel Ponce Sisters (F) 2 Songs Nov. 10 1 reel Revellers, The (D) 3 Songs Mar. 2 Revellers, The (D) 3 Songs April 13 Robert Chisholm (D) 3 Songs May 25 Rube Minstrels (F) 8 Victor Artists Mar. 9 Sardines A La Carte (D) Raymond Hitchcock June 8 Ship Ahoy (D) Spitalny Band Revue April 20 Song of the Roses (D) Gus Edwards Revue Feb. 2 Spitalny and His Orchestra (D) Band Nos. andjRevue Mar. 16 Stepping Along (D) Sunshine Sammy Mar. 30 Taking the Air (D) Biltmore Trio June 15 TitaRuflo (D) "Barber of Seville" aria May 18 Ukelele Ike (F) • 2 Songs Jan. 5 April 13 Ukelele Ike (F) 2 Songs. Van and Schenck (F) 2 Songs Van and Schenck (F) 2 Songs May 4 Sept. 29 Oct. 27. (Silent Version) Mar. 30 . SHORT SUBJECTS Title Star Rel. Date Are Scotchmen Tight? (Christie) Jack Duffy Mar. 2. . Auto Suggestion Krazy Kat Cartoon July 6.. Beaches and Scream Krazy Kat Cartoon Oct. 27. . Believe It or Not (Christie) Frances Lee Nov. 24.. Call Again E. E. Horton Oct. 20.. Come Easy, Go Slow Krazy Kat Cartoon Oct. 13.. Cow Belles Krazy Kat Cartoon Jan. 5. . Crazy Doings (Christie) Billy Dooley Mar.23. . Dancing Town, The May-Skelly-Hayes Oct. 27. . Flying Yeast Krazy Kat Cartoon Feb. 16.. Footlight Fannie (Christie) Frances Lee Feb. 9.. Footloose Wimmin (Christie) Bobby Vernon Dec. 8. . Fur Peace Krazy Kat Cartoon June 22 . Gobs of Love (Christie) Billy Dooley Dec. 15.. Gold Socks Krazy Kat Cartoon May 11.. Happy Heels (Christie) Billy Dooley Jan. 19 . . Hospitalities Krazy Kat Cartoon Jan. 19.. Hat Aches Krazy Kat Cartoon June 8. . His Angel Child (Christie) Bobby Vernon Feb. 16. . Home Girl, The Gilmore-Kruger Dec. 1 . . Hot Sparks (Christie) Bobby Vernon Nov. 3 . Joint Affair, A Krazy Kat Cartoon Mar. 16 Ko-Ko's Act Inkwell Cartoon Dec. 15. . Ko-Ko's All Wet Inkwell Cartoon June 1 . . KoKo Beats Time Inkwell Cartoon Feb. 9.. Ko-Ko's Courtship Inkwell Cartoon Dec. 29. . KoKo's Crib Inkwell Cartoon Mar. 23 Ko-Ko's Dog Gone Inkwell Cartoon Oct. 20. . Ko-Ko's Focus Inkwell Cartoon May 18. . KoKo's Hot Ink Inkwell Cartoon Mar. 9 . Ko-Ko in the Rough Inkwell Cartoon Nov. 3. . KoKo's Knock-down Inkwell Cartoon April 20 Ko-Ko's Magic Inkwell Cartoon Nov. 17. . Ko-Ko on the Track Inkwell Cartoon Dec. 1 . . Ko-Ko's Parade Inkwell Cartoon Oct. 6 . KoKo's Reward Inkwell Cartoon Feb. 23 KoKo's Saxophonies. . . • ' Inkwell Cartoon April 6. . Ko-Ko's Signals Inkwell Cartoon May 4. . Lay On, MacDuff (Christie) Jack Duffy Nov. 17. . Liar Bird, The Krazy Kat Cartoon Nov. 24. . Lone Shark, The Krazy Kat Cartoon April 13.. Loose Change (Christie) Jack Duffy Oct. 6. . Love Spats Jack Duffy April 27 . Nicked Nags Krazy Kat Cartoon Nov. 10 . Nifty Numbers (Christie) Frances Lee Dec. 29 . Night Howls Krazy Kat Cartoon Dec. 22 . No Eyes Today Inkwell Cartoon Jan. 12. . Noise Annoys Ko-Ko Inkwell Cartoon Jan. 26. . Off the Deck (Christie) Billy Dooley Feb. 23. . Papa Spank (Christie) Jack Duffy Feb. 2 . Petty Larceny Inkwell Cartoon May 25. . Picture My Astonishment (Christie). Frances Lee Oct. 13. . Reduced Weights Krazy Kat Cartoon Feb. 2 .6810 feet. 6396 feet . 6060 feet . 7021 feet. .Dec 1 Mar. 9 ; Means synchronized score, f Means sound effects. 1 reel .174 feet April 13 . 766 feet 1 reel April 13 1154 feet 2042 feet . (T. color) 1 reel 2 reels 1 reel April 6 . .1 reel April 6 465 feet . .1 reel . 465 feet . 1 reel . .1 reel § Means voice (including dialogue and incidental songs). D Means disc. F Means soand-on-Alm. Length .2 reels. . . .1 reel .1 reel .2 reels. . . . 2 reels . . . .1 reel. . . . .1 reel 2 reels. . . 2 reels. . . .1 reel. . . . .2 reels. . . .2 reels. . . .1 reel .2 reels. . . 1 reel .2 reels. . . .1 reel 1 reel .2 reels. . . 2 reels. . . .2 reels. . . 1 reel. . . . .1 reel .1 reel . . . 1 reel .1 reel 1 reel . 1 reel .1 reel . . . 1 reel 1 reel . . . .1 reel .1 reel .1 reel .1 reel . . . 1 reel .1 reel .1 reel 2 reels. . . .1 reel 1 reel. . . . 2 reels. . . .2 reels. . . .1 reel .2 reels. . . .1 reel .1 reel .1 reel 2 reels. . . .2 reels. . . .1 reel .2 reels. . . 1 reel Reviewed A. T. after title means All Talkie. 1 424 .1/ o t i o n Pict it r e N ews Title Star Rel. Date Reckless Rosie (Christie) Frances Leo April 6. . Rough Dried (Christie) Billy Dooley April 20. .. Sappy Service (Christie) Bobby Vernon April 13. . Sheepskinned Krazy Kat Cartoon Mar. 30 She-Going Sailor, A (Christie) Billy Dooley Nov. 10 . Should Scotchmen Marry? (Christie) Jack Duffy Dec. 22 . Single Bliss (Christie) Jack Duffy Mar. 30. . Stage Struck Susie Frances Lee May 4.. Still Waters Krazy Kat Cartoon Dec. 3.. Tight Places (Christie) Frances Lee Mar. 9. . Torrid Toreadors Krazy Kat Cartoon April 7.. Turn Him Loose (Christie) Bobby Vernon Mar. 16. . . Vanishing Screams Krazy Kat Cartoons Mar. 2.. Why Gorillas Leave Home (Christie) Bobby Vernon Jan. 12. . . Length 2 reels. . . 2 reels. . . .2 reels. . . 1 reel .2 reels. . . .2 reels. . . .2 reels. . . .2 reels. . . .1 reel. . . . .2 reels. . . 1 reel 2 reels. . . 1 reel 2 reels. . . Reviewed PATHE FEATURES Title SOUND SHORTS Star Rel. Date Length Reviewed *t§After Seben (A. T.) (F) James Barton May 18 *t§Apartment Hunting (A.T.) (F). Special Cast Mar. 9 *f SBird n the Hand, A (Christie) (A. T. (F) Lois Wilson Feb. 16.. *t§Bishop's Candlesticks The (A. T.) (D) Walt r Huston Feb. 23 . (No Silent Version) *t§Booklovers (tentative) (A. T.i Special Cast June 15 *t§Boyhood Days (F) Borrah Minnevitch Jan. 26. . (No Silent Version) *t§Blue Songs (D) Ruth Etting Jan. 5. . (No Silent Version) *t§Carnival Man. The (F) Walter Huston Feb. 23 . t^Crooning Melodies iA. T.i (F) Giersdorf Sisters Mar. 16 *tDaisy Bell (D) Song Cartoon June 1. Special Cast May 4 Special Cast June 22 Smith-Dale Mar. 9 . Ruth Etting Mar. 16 Special Cast June 15 2 reels 2 reels .2 reels Feb.2. .1911 feet 2 reels 1510feet *tJDear Teacher (A. T.) (F) . . .r . . *t5Dear Vivian (Christie A. T.) (F) *t§False Alarm Fire Co., The (F). . tSFavorite Melosies (A. T.) (F).. . *i§Florida Nightmare, A (A. T. (F). *t§ Framing of the Shrew The (Christie A. T.) (F) Colored Cast April 27 . *t§Highlowbrow (F) Donnelly-Shannon April 6 *t§His College Chums (A. T. (F) . Eddie Peabody April 13 *t§Hot Lemonade (A. T.) (F) Fazenda-Arthur May 25 *t§Humorough Flights (A. T.) (F). . Donald Ogden Stewart April 13 . *t5lf Men Played Cards as Women Do (A. T.) (F) Special Cast May 11. *t§lnspiration Schubert's Songs *t§lnstalment Collector The (F) Fred Allen April 20 ♦tilt Happened to Him (A. T.) (F).. James Barton May 25 . *t§Jed's Vacation (Christie A. T.) (F). Charles Grapewin April 13.. *t§Just One Word (A. T.) (D) Special Cast Jan. 26 . (No Silent Version) *t§Kisses (A. T.) (F) Special Cast Feb. 9 *t§Knights in Venice (A. T.) (F) Special Cast Mar. 23 *t§Meet the Missue (Christie A. T.) (F) James Gleason Mar. 30 *t§ Melancholy Dame, The (Christie A. T.) (F) Colored Cast Feb. 2 . *t§Moonshine (A. T.) (F) James Barton April 20. . *tMother Pin a Rose on Me Song Cartoon July 6 *t§Music Hath Charms (Christie A. T.) (F) Colored Cast Mar. 16. . *f5Now and Then (F) Special Cast Mar. 23 *nOH in the Stilly Night (Christie A. T.) (F) Special Cast June 8 *t§Old Black Joe (D) Fleischer Song Cartoon April 6 . *t§Post Mortems (Christie A. T.) (D) Raymond Griffith Mar. 2. . *f§Pusher-in-the-Face The (A. T.) (D) Hitchcock-Taylor Feb. 23 . . (No Silent Version) *t§Ruth Etting Songs *t§Schubert's Friends (D) Famous Composer Series April 27 *t ^Schubert's Inspiration (D) Famous Composer Series Mar. 30. tSSchubert's Masterpiece (D) Famous Composer Series May 18 *t§Schubert's Songs (D) Famous Composer Series Feb. 23 >: Schubert's Unfinished Sym- phony (Di Famous Composer Series June 29 *tSidewalks of New York (D) Novelty Feb. 2. . *t§That Party in Person (D) Eddie Cantor Jan. 5.. (No Silent Version) *t5Traffic Regulations (F) Donald Ogden Stewart *t§Two Americans ( A. T.) (F) Walter Huston June 1 *HTwo Little Chinese Maids (F). . . Chang-Kuma Feb. 9. . *t .(Vital Subjects (A. T.) (F) Butterworth June 8 *t§What Is It? (A. T. (D) Elinor Glyn Feb. 16.. *t§When Caesar Ran a Newspaper (Christie A. T.) (F) Hatton-Hardy May 11.. ♦ Yankee Doodle Boy, A (D) Song Cartoon Mar. 2. . *tYeOlde Melodies (D) Song Cartoon May 4 . *t§Ziegfeld Midnite Frolic (A.T.') (F) Eddie Cantor May 4 .1 reel Mar. 2 . 1 1 S reels Mar. 16 1 reel 1 reel 2 reels 2 reels 1 reel Feb. 2 1 reel 1 reel 2 reels Mar. 9 2 reels Feb. 2 1 reel 2 reels .1 reel .1 reel. . . 1 reel . . 1 reel . . 2 ree s. . 615 feet 2 reels 1 reel Title Star Rel. Date *t§Annapolis (F) Brown-Loff Dec. 2 . (Silent Version) Nov. 18. . Border Patrol, The Harry Carey Dec. 23. . *tCaptain Swagger (F) La Rocque-Carol Nov. 18 (Silent Version) Oct. 14.. Celebrity Armstrong-Basquette Oct. 7. . Flying Buckaroo, The Wally Wales Nov. 25. . Forbidden Love Lily Damita Oct. 28. . Forty-Five Calibre War Coleman-Loff Feb. 17. . *t§Geraldine (F) Quillan-Nixon Jan. 20 (Silent Version) Jan. 20 . *t§Godless Girl, The (F) Basquette-Prevost Mar. 31 *T$Godless Girl, The Basquette-Prevost Mar. 31 . . (Silent Version) Mar. 31 . . (Silent Version) Hawk of the Hills Ray-Miller Mar. 17 . . *t§King of Kings, The Warner-Logan Sept. 30 . (Silent Version) Sept. 30 . *t§Leatherneck. The (F & D) William Boyd Mar. 24 . (Silent Version) Love Over Night La Rocque-Loff Nov. 25 . *t§Marked Money (F) Junior Coghlan Dec. 5 (Silent Version) Nov. 11.. *tNed McCobb's Daughter (F) Irene Rich Jan. 12. .. (Silent Version) Dec. 2 .. *t§Noisy Neighbors Quillan-Vaughan Jan. 27.. *t§0/fice Scandal (F) P.ivllis Haver Mar. 3... (Silent Version) Mar. 3 . *t§Sal of Singapore (F) Haver-Hale Jan. 4 . (Silent Version) Nov. 4 . Ship Comes In, A Dresser-Schildkraut June 4... *t§Show Folks (F) Quillan-Basquette Dec. 16 . (Silent Version) Oct. 21... *t§Shady Lady. A (F) Phyllis Haver Jan. 20 . (Silent Version) Jan. 20 Sin Town Allen-Fair Jan. 20.. *t§Spieler, The (F) Hale-Adoree Dec. 30 (Silent Version) Dec. 30. . *t§Square Shoulders (F) Junior Coghlan Mar. 3 (Silent Version) Mar. 3 . *t§Strange Cargo (A. T.) (F) Lee Patrick Mar. 31 Yellow Contraband Leo Maloney Oct. 28. . SHORT SUBJECTS Title Star Rel. Date All Aboard Haines-Coombs Jan. 13. . . Baby's Birthday Jackson-Hiatt-McKee Jan. 10. . Back to the Soil "Aesop Fables" Mar. 3. . Bargain Hunt, The Jackson-Hiatt-McKee Oct. 14. . Big Burg, The "Aesop Fables" Mar. 24 . Big Game "Aesop Fables" OcL 21. Reviewed Dec. 29 ..Aug. 11 ! Jan. 19 ..Feb. 16 Mar. 9 Sept. .Sept. Length 7957 feet .7008 feet . 4598 feet 6124 feet . .6312 feet. . 6145 feet. .4751 feet. . 6787 feet. .4790 feet 5959 feet . 5587 feet 9328 feet .9328 feet . 9019 feet .9019 feet .4840 feet .10259 feet 10196 feet Apr. 29 '27 6965 feet April 13 6898 feet .5737 feet 5490 feet . .5506 feet 6015 feet . Feb. 9 .6070 feet 5998 feet .651 1 feet .6511 feet 6349 feet 6988 feet ... Aug. 22 .6902 feet .. June 23 6566 feet Dec. 15 .6581 feet 5808 feet Mar. 30 .61 32 feet ...Nov. 17 . 4554 feet. 5600 feet .581 6 feet 5438 feet . 5477 feet 7099 feet .5937 feet Mar. 2 Oct. 20 April 6 Feb. 23 Oct. 2 2 teels Mar. 16 2 reels Feb. 2 .2 reels 1 reel Big Shot, The "Aesop Fables" 1 reel Length Reviewed 2 reels .2 reels .1 reel .2 reels Oct. 8 .1 reel 1 reel Oct. 27 April 13 2 reels. .2 reels 2 reels •2 reel Mar. 23 .2 reels Mar. 9 .2 reels. 1 reel Mar. . 1 reel .1 reel 1 reel 1 reel 1 reel . 1 reel . . 805 feet .1 reel Feb. 2 reels 1 reel Feb. 1 reel 1 reel 23 .2 reels 1 reel 1 reel 2 reels Mar. Coming Feature Attractions Title Star *tBetrayal, The (D) Jannings-Ralston-Cooper May 11 . *t§Burlesque Carroll-Skelly-Review *t§Cocoanuts (A. T.) 4 Marx Bros.-Eaton-Shaw ♦tSConcert, The ( A. T.) Emil Jannings *t5 Darkened Rooms (A. T.) Brent-Powell *t§Divorce Made Easy (A. T.) (F). MacLean-Prevost July 6 *tFour Feathers Wray-Arlen-Beery ♦tjGenius is Born. A. (A. T.) O. P. Heggie *t§Gentlemen of the Press (A.T.) (F) Walter Huston May 4 (No Silent Version) * t §Greene Murder Case The (A. T.). Powell-Chatterton ' (Grounds for Divorce Adolphe Menjou *t§lnnocentsof Paris, The (AT.) (F) Maurice Chevalier May 25 *t§lnsidiousDr. Fu Manchu (A.T.).. Oland *t§Jealousy (A.T.) Jeanne Eagels * t§Lady Lies, The Huston-Colbert *t5Magnolia (A. T.) (D) Rogers-Brian-Arthur June 29 *|§Man I Love, The (A.T.) (F) Arlen-Brian May 25 (No Silent Version) *|§Marriage Holiday, The (A. T.)... Chatterton-Brook-Powell •♦Soul of France, The Special Cast Stairs of Sand W. Beery-Castle-Conklin June 8 *(§Studio Murder, The (A.T.) (F). . . Eldridge-Oland-Conklin June 1 ( No Silont Version) *t§Thunderbolt (A. T. (F) Bancroft-Wray-Arlen June 15 . *t}T NT Harold Lloyd ♦tJWheol of Life, The Dix-Ralslon *f§Wheel of Life, The (A.T.) (F). . Richard Dix June 22 ♦({Woman Who Needed Killing, The (A.T.) (F) Baclanova-Brook May 18.. * Means synchronized score, f Means sound effects. Black Duck, The "Aesop Fables" Mar. 17 Bridle Byways Sportlight Mar. 31 Break of Day, The "Aesop Fables" Jan. 27 Burglar, The Jackson-Hiatt-McKee Dec. 9 Button My Back Billy Bevan Feb. 24 Calling Hubby's Bluff Bil ly Bevan Feb. 3 Camping Out Donald Haines Dec. 16 Campus Vamp The Sennett Girls Nov. 25 Caught in the Draft "Aesop Fables" Nov. 11 Circus Time Donald Haines Feb. 10 Close Figuring Sportlight Mar. 3 Clunked on the Corner Johnny Burke Jan. 6 Cop's Bride, The "Aesop Fables" 1 reel Mar. 30 Cure or Kill "Aesop Fables" Oct. 7 1 reel Oct. 6 Cycle of Erosion, The Educational Film Jan. 20 Day Off A "Aesop Fables" Dec. 9 Defensive Ends, The Football Sense Oct. 28 Defensive Half Backs, The Football Sense Oct. 7 Defensive Line, The Football Sense Oct. 21 *tDinner Time D & F) "Aesop Fable" Dogging It Sportlight Mar. 17 Eagle of the Night (Serial) Frank Clarke Oct. 14. Fair Catch, The Football Sense Oct. 14. • Faithful Pup (D & F) "Aesop Fables" Fire Detective, The (Serial) Mar. 3 Fishing Fool, The "Aesop Fables" Dec. 2 Fight Game, The "Aesop Fables" April 28 Flying Hoofs "Aesop Fables" Dec 23. Foolish Husbands Bevan-Dent Mar. 17 Forest People of Central Africa Educational Film Jan. 20 Girls Will Be Boys Sportlight Feb. 17. Getting Together Sportlight Oct. 28 Glaciers Educational Film Feb. 10 Grandma's House "Aesop Fables" Feb. 24. Great Ice Age of North America Educational Film Mar. 24 Gridiron Demons "Aesop Fables" Oct. 28 Head Hunters of Solomon Islands . Educational Film Feb. 3. His New Stenographer Billy Bevan Dec. 30 Hubby's Latest Alibi Billy Bevan Nov. 4 Hubby's Week-End Trip Bevan-Dent Dec. 2 Jim Jam Janitor, A Johnny Burke Nov. 11 Knowing the Ropes Rice Sportlight Jan. 6 Lad and His Lamp, A "Aesop Fables" Mar. 10 Ladies Must Eat Johnny Burke Mar. 3 Land o' Cotton "Aesop Fables" Jan. 6 Laundry Man, The "Aesop Fables" Nov. 4 *t§Lincoln (Special reel) (D & F) ... George Billings Feb. 10 Matchmaking Mamas Burke-Eilers-Kemp Mar. 31 Masai, The Educational Film Jan. 6. Mild or Mighty Sportlight Feb. 3 Monkey Love "Aesop Fables" Oct. 14 Muscle Marvels Sportlight Oct. 14 Night Watchman's Mistake, The Johnny Burke April 28 No Children Haines-Coombs Mar. 10 No Picnic Haines-Coombs-Dempsey Oct. 7 . No Sale Haines-Coombs Nov. 18 No Vacation Haines-Coombs Jan. 13. On the Links "Aesop Fables" Nov. 25. Pink Pajamas Bevan-Dent 2 reels April 13 Players at Play Sportlight Jan. 20.... 1 reel Feb. 2 Polar Flight, A "Aesop Fables" Nov. 18. .. .1 reel Nov. 10 *t Presto Changes (D & F) "Aesop Fables" 1 reel Queen Bee, The "Aesop Fables" Feb. 17 . . .1 reel Feb. 9 Queen of the North Woods (Serial). Clair-Miller May 12. . . .10 episodes Rodeo, The Star Cast Mar. 24 — 2 reels Shore Lines and Shore Development. Educational Film Mar. 3 — 1 reel > I Skating Hounds iD&F) "Aesop Fables" April 28 — 1 reel Smith Catalina Rowboat Race Jackson-Hiatt-McKee Oct. 21 . . 2 reels Oct. 13 Snapping the Whip "Aesop Fablos" Jan. 20 ...1 reel Jan. 19 Spartan Diet "Aesop Fables" Nov. 11 1 reel Dec. 8 § Means voice (including dialogue and incidental songs). A. T. alter title means All Talkie. D Means disc. F Means sound-on-Mm. Rel. Date Length Reviewed April 20 April 20 .1 reel Mar. 16 .1 reel Mar. 30 .1 reel 2 reels .2 reels Feb. 18 .2 reels .2 reels Dec. 22 .2 reels Nov. 24 .1 reel Dec. 1 .2 reels Feb. 2 .1 reel 2 reels Jan. 5 .1 reel. .1 reel Dec. 1 .1 reel Oct. 27 .1 reel Sept. 29 .1 reel Oct. 20 1 reel .1 reel 10 episodes. Oct. 6 1 reel Oct. 27 1 reel .10 episodes 1 reel Dec. 8 1 reel 1 reel Dec. 15 .2 reels Mar. 16 .1 reel .1 reel Feb. 9 . 1 reel Oct. 20 .1 reel .1 reel Feb. 16 .1 reel 1 reel Oct. 27 .1 reel 2 reels .2 reels Nov. 17 2 reels Dec. 8 .2 reels Nov. 3 1 reel Jan. 12 .1 reel Mar. 23 .2 reels .1 reel Jan. 5 .1 reel Nov. 17 . 1 reel Feb. 2 .2 reels Mar. 30 .1 reel .1 reel .1 reel Oct. 27 .1 reel Oct. 13 2 reels 2 reels 2 reels Sept. 29 2 reels 2 reels .1 reel Dec. 1 Mar. 23 April 2 7 , 192 9 1425 Title Star Rel. Date *$Slage Struck iD & F) "Aesop Fables" Sweet Adeline "Aesop Fables" Feb. Targets Sportlight Nov. Taxi Beauties Jack Cooper Dec. Taxi Dolls Jack Cooper Taxi Scandal, A Jack Cooper Oct. Taxi Spooks Jack Cooper Feb. Tiger's Shadow, The McConnell-Allan Dec. Under Dog, The "Aesop Fables" Mar. Uncle Tom Star Cast Jan. Water Wonders Sportlight April Watch My Smoke Haines-Coombs April Water Cure * "Aesop Fables" White Elephant. A "Aesop Fables" Jan. *t§ Winning Patterns (D & F) Sportlight Wooden Money "Aesop Fables" Feb. 10 . Young Hopefuls Sportlight April 28 TALKIE SHORTS Title Star Rel. Date *t§At the Dentist's (D A F) LeMaire-Simon Mar. 24 *t§ran ing Around iD&F) LeMaire-Phillips *1§HerNew Chauffeur (D & Fi Simon-Teasdale *t§Vmat a Day (D & F) Simon-Mallory 13 Length Reviewed 1 reel .1 reel Jan. 26 1 reel 2 reels .2 reels April 13 2 reels Oct. 27 .2 reels .10 episodes .1 reel Mar. 30 .2 reels 1 reel April 20 2 reels Mar. 30 1 reel April 6 .1 reel Jan. 12 1 reel .1 reel Feb. 2 1 reel Title star Toots' Big Idea Duncan-Hill Watch Your Pep Alberta Vaughn What a Wife Duncan-Hill Rel. Date Mar. 31 Oct. 7 . Oct. 14.. Length 2 reels .2 reels . . 2 reels. . . Reviewed Coming Feature Attractions Title Star Rel. Date Length Reviewed Big Diamond Robbery Tom Mix May 13 *t§Forty-Ninth Street 3 Moore Bros Laughing at Death Bob Steele June 2 Little Savage Buzz Barton May 19 Pals of the Prairie Buzz Barton July 7 Pride of Pawnee Tom Tyler June 9 *t§Rio Rita Special Cast *t§Syncopation (A. T.) Downey-Warings Band 7626 feet Mar. 30 *t§Viennese Charmer, The Betty Compson Woman I Love Morris-Kerry May 26 Length Reviewed 2 reels Mar. 23 2 reels April 13 2 reels 2 reels Title Coming Feature Attractions Star Rel. Date Length Reviewed *t5Field College Sally O'Neil *t§Flying Fool, The (A. T.i iD & F). Boyd-Prevost-Gleason *t§High Voltage lA. T.i (D & F) Boyd-Prevost-Hale *t§Listen Baby (A. T.) (D&Fi Eddie Quillan *t§Mother's Boy (D & F) Downey-Bennett May 12 *t§Paris Bound Ann Harding Title Air Legion RKO FEATURES Star Rel. Date Lyon-Sleeper Jan. 6.. Amazing Vagabond Bob Steele April 7.. Avenging Rider Tom Tyler Oct. 7 . *t§Blockade Anna Q. Nilsson Dec. 16. . *t§Circus Kid Darro-Brown Oct. 7 . . (Silent Version) Come and G et 1 1 Bob Steele Feb. 3 . . Drifter The Tom Mix Mar. 18 . Fury of the Wild Ranger Jan. 6 . Freckled Rascal Buzz Barton Mar. 31 . Headln' for Danger Bob Steele Dec. 16. . Hardboiled O'Neil-Tashman Fen. 3 . . Hey Rube! Olmsted-Trevor Dec. 23. . His Last Haul T. Moore-Owen Nov. 11.. Jazz Age Fairbanks Jr.-M. Day Feb. 10.. King Cowboy Tom Mix Nov. 26 . Lightning Speed 8ob Steele Oct. 21 . Love in the Desert Borden-Trevor Mar, 17. . Dec 23 . Mar. 3 . Jan. 21.. Nov. 4 . Feb. 17 . Oct. 7.. Oct. 14.. RAYART (S. R.) FEATURES Title Star Rel. Date Anne Against the World Mason-Mower Aoril 15 Black Pearl, The Lee-Hallor Jan. 1 . . Brothers Keefe-Bedford Feb. 1 City of Purple Dreams Bedford-Frazer Oct. 1 Devil's Chaplain, The Keefe-Faire Mar. 15 Isle of Lost Men Tarn Santschi Oct Shanghai Rose Irene Rich Mar. 1 Ships of the Night Logan-Rankin-Sojin Dec. 15... *t§Should a Girl Marry? (D) Foster-Keith Nov. 1 Sisters of Eve Anita Stewart Sept. 15 Some Mother's Boy Carr-Ralston-Robards Feb. 15 Sweet Sixteen Foster-Olmstead Dec Two Sisters Dana-Lease April 1 . When Dreams Come True Costello-Lease Jan. 15 FILMTONE SHORTS Title Star Rel. Date 6361 feet Overture of 1812 (Tschaikowskyi I D iFilmtone Harmonies Nov. 1 ■ ■ • • Val and Ernie Stanton (D) Songs Nov. 1 . f°0°|ee| At the Night Club (D) G. Read & Shaw's Hawaiians Nov. 1 Dancing Colleens (D) Tap Dancers Nov. 1 Radio Franks, The < D) Songs Nov. 1 Length Reviewed 5261 feet 6092 feet 5937 feet 5451 feet 5800 feet 6539 feet 5940 feet 6525 feet 5675 feet 5901 feet .5991 feet . 6242 feet Length Reviewed 6408 feet 6085 feet 5264 feet . Sept. 22 Leng.h 400 feet 400 feet 400 feet 400 feet 400 feet Reviewed 4899 feet STATE RIGHTS 5265 feet 5940 feet .6262 feet 5797 feet 6245 feet 6269 feet 4647 feet Orphan of the Sage Buzz Barton. One-Man Dog Ranger Outlawed Tom Mix Rough Ridin' Red Buzz Barton. . . . Red Sword Nixon-Collier Jr Sally's Shoulders Lois Wilson Singapore Mutiny Taylor-lnce Sinners in Love Olive Borden Nov. 4. . Son of the Golden West Tom Mix Oct. 1 . Stolen Love M. Day-O. Moore Dec. 2 *t§Taxi 13 Conklln-Sleeper Nov. 18 Tracked Ranger Nov. 4 . Trail of the Horse Thieves Tom Tyler Jan. 13 . Tropic Madness Leatrlce Joy Dec. 9 . Tyrant of Red Gulch Tom Tyler Nov. 25. . Vagabond Cub Buzz Barton Feb. 10.. Voice of the Storm Sleeper-Dane Jan. 13.. Yellowback, The T. Moore-Owen Jan. 20. . SHORT SUBJECTS Title Star Rel. Date Actualities Curiosities Jan. 30 Almost a Gentleman Al Cooke June 25. . Beefsteaks Helium-Davis Dec. 30 . Big Hearted Toots Duncan-Hill Feb. 3 Birds and Beasts Curiosities Feb. 13 Casper's Night Out Duncan-Hill Mar. 3 Casper's Week-End Hill-Duncan Dec. 9 Come Meal Al Cooke June 11 4481 feet .6057 feet .4714 feet FEATURES Title Star Dist'r Rel. Date Length Reviewed About Trial Marriage Corliss Palmer Circle Pict Oct. 15 Appassionata Leon Mathot Franco Film. ...April 23. .5600 feet At the South Pole Special Cast Pole Pict. Corp 8000 feet Battle of Mons, The English Cast British New Era 5500 feet Mar. 23 Beautiful Blue Danube Junkermann-Mara Ay won ■ 'iiiiv • ; Behind the Altar Wilhelm Dietarle Aff. European 6200 feet • -™rl . Bondage German Cast Ufa 6040 feet Broken Barriers H. Costello-Glass Excellent 6000 feet Cleanup, The Charles Delaney Excellent 5660 feet Code of the Air Harlan-Marlowe Bischoff Prod 5700 feet Daughter of Two Fathers Japanese Cast Shockuchj Devil Dogs Holmes-Alt Crescent 5600 feet Devil's Passion, The Special Cast Arfa 5700 feet Dream Melody, The Roche-Shelby Excellent 5050 feet Escaped from Hell Muriat Esterhazy Aff. European 8 reels Faces of Children French Cast Zakoro 8000 feet Fortune's Fool Emit Jannings L. T. Rogers 6100 feet Golden Dawn Warwick-Ward Conquest 6200 feet Hearts of Men Harris-Keefe Anchor 5400 feet Holy Sinner, The Special Cast Worldart Pict Into the Night Agnes Ayres Raleigh 571 2 feet Jazzland Reynolds-Nye Carlos 5700 feet Krassin Russian Cast Amkino 7 reels Lash of the Czar Russian Cast Amkino 6290 feet Life of Beethoven German Cast Film Art Guild 7000 feet Little Wild Girl, The Lee-Landis Hercules 5300 feet Linda Baxler-Foster-Beery Firsi Division 6775 feet 6279 feet. 6812 feet 6310 feet 6037 feet .6223 feet .5760 feet 4957 feet 4823 feet .6217 feet 4823 feet .4717 feet. Oct. 13 . Oct. 20 . Sept. 20 Length Reviewed 1 re„l Livingston in Africa English Cast 2 reels .2 reels Amer .-Anglo 5799 feet Lookout Girl, The Jacqueline Logan Quality Dist . . . Nov. .6413 feet Lucrezia Borgia Conrad Veidt Mutual 7200 feet 2 ree|s ' Man Who Cheated Life Veidt-Krauss Aff. European . . Feb. 8 . 6000 feet Oct. Oct. Dec 5 Dec. 19. Mar. 27 June 11 . Dec. 2 Dec. 9. April 21 Curiosities No. 2 Novelty Curiosities No. 3 Novelty Curiosities No. 4 Novelty Curiosities No. 5 Novel'y Curiosities No. 6 Novelty. Curiosities No. 7 Novelty Faces Curiosities . Curiosities Heavy Infants Karr-Ross-Alexander Honey Balks Helium-Davis Horsefeathers Barney Helium Idaho Red Tom Tyler Jessie's James Vaughn-Cooke Joyful Day Karr-Ross-Alexander Aug. 14 . Mickey's Babies Mickey Yule Aug. 7. Mickey's Big Game Hunt Mickey Yule Dec. 23 . Mickey's Brown Derby Mickey Yule . Mickey's Explorers Mickey Yule Feb. 17 Mickey's Great Idea Mickey Yule Jan. 30 Mickey's in Love Mickey Yule June 4 . Mickey's Menagerie Mickey Yule Mar. 17 Mickey's Rivals Mickey Yule Mickey's Triumph Mickey Yule July 2. . Mickey the Detective Mickey Yule Oct. 28 Mild But She Satisfies Alberta-Vaughn Oct. 14 Neigh, Neigh, Spark Plug Barney Helium Mar. 24 Novelties Curiosities Feb. 27 *t§Odd Facts Curiosities Okmnx Barney Helium Oct. 7 . . Onenta Curiosities Mar. 13 PotPourri Curiosities Jan. 17 Kummin' Thru the Rye Barney Helium Jan. 27 Seeing's Believing Curiosities Jan. 2 Six Best Fellows Alberta Vaughn Oct. 27 Smile, Buttercup, Smile . . . Duncan-Hill Jan. 6 Standing Pat Karr-Ross-Alexander July 9. . Sunshine s Dark Moment Barney Helium Feb. 24 That Wild Irish Pose Alberta Vaughn Oct. 24. . * Means synchronized score, j M.cns sound cfted*. 1 reel 2 reels 2 reels 2 reels 1 reel Marie Antoinette Foreign Cast Unusual 6000 feet Morgane, the Enchantress Ivan Petrovitch Franco Film April 8. 6800 feet Mother of Mine Special Cast Zakoro Oct. . . 7200 feet Mountain Lovers Gaston Jacquet Conquest Jan. . .6500 feet Must We Marry' Garon-Eason Trinity 5400 feet 7000 feet Jan. 12 Feb. 16 , . I Mystic Mirror, The German Cast Ufa. { ree No Babies Wanted Devore-Mong Plaza 521 5 feet , "„ Old Age Handicap, The Vaughn-Hughes Trinity Pict 5573 feet Sept. 15 \ ll\ On the Divide Bob Custer Syndicate Oct. 15 4657 feet . , Orchid Dancer, The Cortez-Lagrange ... Franco Film.. . April 15 7200 feet j Passion Song, The Olmsted-N. Beery Excellent 5080 feet Peacock Fan The Dorothy Dwan Chesterfield 5400 feet President, The. Mosjoukine-Vernon.. . E. L. Klein 8100 feet Jan. 26 Q Ships Special Cast New Era 6000 feet: Reilly of the Rainbow Division . . Hall-Garon Crescent 6040 feet Reward of Fai'h, The French Cast Conquest 5927 feet Romance of a Rogue, The Warner-Stewart Quality Dist... Oct. . .6100 feet Sajenko the Soviet Susy Vernon Ufa 5921 feet Scarlet Youth Corliss Palmer Circle Pict Oct Shanghai Document Russian Cast Oct. 13 5000 feel Hindu Cast Amer.-Anglo 8065 feet Silent Trail, The Bob Custer Syndicate 4315 feet Smoke Bellew Conway Tearle Firs* Division 6605 feet Somme, The Special Cast New Era 7000 feet South of Panama Carmelita Geraghty — Chesterfield 6300 feet 1 reel . .2 reels June 16 . .2 reels . .2 reels Sept. 29 . 2 reels Oct .2 reels .2 reels 2 reels 20 2 reels ' Sh]raz 2 reels 2 reels 2 reels 2 reels i „ ' " ' Ten Days That Shook the World Russian Cast Amkino Nov. 2 * reels Tl., m , ...... rj...i... nn,m-.., r^.i Rin i .2 reels 2 reels That Murder in Berlin German Cas» Big 3. Thou Shalt Not Steal..... Lillian Harvey Ufa. . . 7815 feet 5700 feet 6941 feet Nov. 24 Mar. 23 2 reels 1 reel o .„„,. Three Comrades and One Inven- ' tnm Russian Cast Amkino Oct. 13 6000 feet Thunder God Cornelius Keefe Crescent 5917feet Underground English Cast Ameranglo 7300 f9et Untamed Justice Faire-Glass Biltmore 5770 feet U-Boat 9 Foreign Cast Jofa Prod 6500feet { West of Santa Fe Bob Custer Syndicate Nov. 15. .4852 feet 2 ™g|s Yellow Ticket, The Russian Cast Amkino Dec. 8 . 6200 feet. Coming Feature Attractions Title Star Rel. Date Lenqth Buying a Wife Special Cast Aff. European 7 reel« . . . . . . . Circumstantial Evidence Foster-Keefe-Lake Chesterfield 5200 feet *f§Chopln's Passion Robertson-Brinkley. . . . Powers Clnephone § M :ans voles ('.nc lud'.r.g dli'cgze '•nd ir.c'.l:n'.cl scn^s). A. T. cll:r tills mrsns All Talk':?. D Means disc. F Means sound-on-hlm. 2 reels 1 reel 1 reel 2 reels 2 reels .2 reels 2 reels .2 reels Reviewed 1426 Motion P i c t u re News Reviewed Title Star rtel. Date Length Oancer of His Majesty, The. . . Special Cast Amkino 7000 feet Duty to be Silent Maria Albana Aff. European 6 reels Exodus to the New World, The. . . Lyon-Prevost Pioneer Full Dressed Thieves Nils Asther Aff. European 7 reels German Underworld Special Cast Aff SGreat Power, The Special Cast Bell Tone Great Unknown, The John Loder Aff. European 6 reels Guilty Fritsch-Vernon Ufa-Eastern Her Visnnsss Liver Asther Nolan Aff Euro psan 6 reels Wwa Men and a Maid Collier Jr.-Bennett =*t§House of Secrets, The Special Cast Chesterfield Just Off Broadway Keith-Christy Chesterfield Milak of the Snowlands Special Cast Ufa-Eastern Our Daily Bread Mary Nolan Aff. European 7 reels. . Poet and Czar Special Cast Amkino 8775 feet *t§Prince of Hearts, A Kerry-Worth Imperial (Silent Version) I mperial *t§Rainbow Man The (A. T.).. . Eddie Dowling Sono-Art Prod Two Days Special Cast Amkino 6500 feet Coming Feature Attractions Title Star Rel. Date *t§Midstream Cortez-Windsor June 1 Miracle, The Southern-Pidgeon European 7 reels *t§Molly and Me Alberta Vaughn 8250 feet (Silent Version) 7476 feet *t§My Lady's Past Bennett-Brown April 1 *t§New Orleans Cortez-Bennett June 20 June 15 *t§Whispering Winds Southern-McGregor May 1 Length Reviewed UNITED ARTISTS FEATURES Title Star Rel. Date t§Alibi (A. T.) (D) O'Malley-Busch April 20 . *t§Awakening, The (D) Banky-Baron Nov. 17. Unholy Love Wegener-Petrovitch . . Aff. European *tBattle of the Sexes (6) ...... ... . . Bennett-Hersholt-Haver. . . . Oct. 13 Verdun Special Cast Richmount Vera Miezewa (tentative) Derussa Aff. European 7 reels Water The M. Chekhov Amkino 7000 feet When Duty Calls Special Cast Ufa-Eastern 6714feet SOUND SHORTS Title Star Rel. Date Length *t§Asleep at the Switch (A.T.) (D) Roseland Mar. 15 1 reel — *}§A1 the Photographers (A. T.) (F) Harry Delf Elbee 2 reels . *t§Club Alabam (A.T.) (F) Abbie Mitchell Intl. Dist. Corp 1 reel. . . . *tClyde Doerr & His Saxophone Sextet (F) Jazz Nos Intl. Dist. Corp 1 reel . . *tGalloping Gaucho Mickey Mouse Cartoon Disney Cartoon Corp Feb. 1.1 reel . . . . *t§Hoak (A. T.) (F) Frawley & Smith Inctl. Dist. Corp 1 reel *ti)Join the Party ( A. T.) (D) Roseland Mar. 1.1 reel *t§Little Friends of All the World (F) Junior Dunkan Bray Dec. . 1 reel . . (Silent Version) Bray Dec. ..1 reel . *t§Marionettes, The No. 1 (F). .Novelty Intl. Dist. Corp 1 reel *t§Marionettes, The No. 2 (F) . Novelty Intl. Dist. Corp 1 reel *t§Meal Hound, The (A. T.) (F) The Nugents Intl. Dist. Corp 1 reel *t§Meet the Family (A. T.) (F).. Harry Delf Elbee 2 reels . *t§Miser, The (A. T.) (F) Bransy Williams Intl. Dist. Corp 1 reel *tOpry House Mickey Mouse Cartoon. Disney Cartoon May 1 reel *t§Party, The (D) Safrus 1 reel *tPlane Crazy Mickey Mouse Cartoon. Disney Cartoon. Mar. .1 reel Radio Franks & Four Bach- elors (F) Song Program Intl. Dist. Corp 1 reel . . *tSteamboat Willie Mickey Mouse Cartoon. Disney Cartoon.Jan. .1 reel . . *t§This and That (D) Safrus 1 reel . . . *t§Ticket Please (D) Safrus 1 reel . . *nrrip to the Zoo, A (F) Animal Cast Intl. Dist. Corp 1 reel . *t§Varieties (D)... Safrus 1 reel Reviewed Length Reviewed .8 reels Mar. 16 .7972 feet ...Jan. 12 .81 80 feet ...Oct. 20 *t§Coquette (A. T.) (D) Pickford-Brown-M. Moore April Mar. 23 (No Silent Version) *t§lron Mask, The (D) Douglas Fairbanks Mar. 9 8855 feet. . (Silent Version) Mar. 9 8659 feet . *t§Lady of the Pavements (D) Boyd-Velez-Goudal Feb. 16 8329 feet. . (Silent Version) Feb. 16. . . .7495 feet . *tRescue, The (D) Colman-Damita Jan. 12 7980 feet . . (Silent Version) Jan. 12 7910 feet . *tRevenge (D) Dolores Del Rio Nov. 3 6941 feet . *tWoman Disputed (D) Talmadge-Roland Oct. 29 . . .8041 feet . Jan. 26 '. Mar. 16 Jan. 19 Dec. 15 Nov. 17 Length 6767 feet Coming Attractions Title Star Rel. Date *t§Bulldog Drummond (A. T.) (D). . .Colman-Tashman-Love Mar. 30 *t§City Lights (D) Charlie Chaplin *tEternal Love (D) Barrymore-Horn-Varconi May 11 Jan. 26 *tEvangeline (D) Del Rio-Drew *tHell's Angels (D) Lyon-Hall-Nisson *t§Lummox (A. T.) (D) Aug. 3 *t§Queen Kelly (F) Swanson-Byron July 13 *t§She Goes to War (F) Boardman-Rubens-Holland June 22 (Silent Version) June 22 *t§Song of Broadway, The (D) Harry Richman *t§This is Heaven (D) Banky-Hall 7948 feet *tThree Passions (D) Terry-Petrovitch June 1 *t§Tin Pan Alley (A. T.) N. Talmadge-Roland *fVenus (D) Constance Talmadge UNIVERSAL FEATURES Title Star Reviewed . April 13 Feb. 23 . April 6 Rel. Date ITSwariraes iuj. sa mis ree Anybody Here Seen Kelly? Love-T. Moore Sept. 9. . *t§Vaudev.lle(D)..... Safrus 1 reel Beauty and Bullets Ted Wells Dec. 16.. . _ . Body Punch, The Daughorty-Faire Oct. 28 .. 1 reel Burning the Wind Hoot Gibson Feb. 10. . *t§When the Clock Struck 12 (A. T.) (F) Welch-Malcomb Intl. Dist. Corp. Length .6243 feet. .4179 feet .4786 feet .5202 feet. Reviewed Length 1 reel 1 reel 1 reel 1 reel 1 reel SILENT SHORTS Title Star Rel. Date Aladdin Bonzo Bonzo Cartoon Roseland Jan. 15 Bonzolina Bonzo Cartoon Roseland Jan. 1 Booster Bonzo Bonzo Cartoon Roseland Mar. 15 Detective Bonzo Bonzo Cartoon Roseland Mar. 1 Down Hawaii Way Color Novelty Castle Jan. 1 Fatal Warning, The (Serial) H. Costello-Graves. . Mascot 10 episodes Flaming Canyons Color Novelty Castle Feb. 11 reel Kids and Pets Color Novelty Castle Mar. 15 1 reel Love's Witchcraft Ufa Short Ufa-Eastern . Feb. 11 reel Nature's Tiny Tragedies Ufa Short Ufa-Eastern . Jan. 15 1 reel Peculiar Households Ufa Short Ufa Eastern .. Jan. 1.1 reel Polo Bonzo Bonzo Cartoon Roseland Feb. 1.1 reel Salt Water Millinery Ufa Short Ufa-Eastern . Mar. 15 1 reel Sixty Minutes from B'way Color Novelty Castle Jan. 15 Spook Bonzo Bonzo Cartoon Roseland Feb. 15 Sunshine Color Novelty Castle Mar. 1 Tally-Ho Ufa Short Ufa-Eastern. Mar. 1 Trailing the Western Sun Color Novelty Castle Feb. 15 We Parents Ufa Short Ufa-Eastern . Feb. 15 *t§Charlatan, The. Reviewed .5311 feet 5740 feet 7400 feet 7752 feet 1 reel 1 reel .1 reel .1 reel. 1 reel . 1 reel TIFFANY-STAHL FEATURES Oct. 27 Mar. 16 Jan. 12 Title Star Rel. Date Length Reviewed Broadway Fever O'Neill-Drew Jan. 1 5412 feet Mar. 16 *t§Cavalier, The Bedford-R. Talmadge Nov. 1 6775 feet. Devil's Apple Tree, The Dorothy Sebastian Feb. 20 6430 feet. Floating College, The O'Neill-Collier, Jr Nov. 10. . . .5477 feet. Gun Runner, The Cortez-Lane Nov. 20 5516 feet. *t§Lucky Boy Jessel-Quimby Feb. 2. . . .8653 feet. Man in Hobbles, The Lee-Harron Dec. 20 *t§Marriage by Contract Miller-Gray Dec. 1 7780 feet ^Mollyand Me Brown-Bennett-Vaughn April 8250 feet (Silent Version) 7476 feet Naughty Duchess, The Warner-Southern Oct. 10 5271 feet Power cf Silence, The Belle Bennett Oct. 20 5554 feet Rainbow, The Dorothy Sebastian Feb. 15 6114 feet *t§Reputation Keane-Standing Spirit of Youth Sebastian-Kent Feb. 20 Squads Right Gribbon-Stone Feb. 1 *t§Toilers, The Ralston-Fairbanks. Jr Oct. 1 7256 feet Tropical Nights Miller-McGregor Dec. 10 5449 feet. Special Cast April 14 (Silent Version) April 7 Clearing the Trail Gibson-Gulliver OcL 7 *t§Clearthe Decks Reginald Denny Mar. 3 (Silent Version) 5792 feet *f;Cohens and Kelleys In Atlantic City, The Sidney-Gordon-Price-Swain. . . Mar. 17 (Silent Version) Mar. 17 *t§Come Across Basquette-Howes April 28 Crimson Canyon, The Ted Wells Dec 16. Danger Rider, The Hoot Gibson Nov. 18 Eyes of the Underworld William Cody April 28 Freedom of the Press Stone-Keith-M. Day Oct. 28. Gate Crasher, The Glenn Tryon Dec. 9 *t§Girl on the Barge, The Hersholt-O'Neil-McGregor Feb. 3 (Silent Version) Feb. 3 *t§Giveand Take Sidney-Heroholt Dec. 23 (Silent Version) Dec 23 Grit Wins Wells-Collins Jan. 27 Harvest of Hate Rex-Perrin Hero of the Circus Special Cast Dec 2 Honeymoon Flats Lewis-Gulliver Dec. 30 How to Handle Women Tryon-Nixon Oct. 14 *f§lt Can Be Done Tryon-Carol Mar. 24. Jazz Mad Hersholt-Nixon-Lewls Nov. 11 *t§Kid's Clever, The Glenn Tryon Feb. 17 King of the Rodeo, The Hoot Gibson Jan. 6 *t§ Last Warning, The Laura LaPlante Jan. 6 (Silent Version) Jan. 6 *t§Lonesome Tryon-Kent Jan. 20 (Silent Version) Jan. 20 *tMan, Woman and Wife Kerry-Starke-Nixon Jan. 13 (Silent Version) Jan. 13 *t§Melody of Love (A. T.) Pidgeon-Harris.Winton Dec. 2 Michigan Kid Nagel-Adoree Oct. 21 One Rainy Night Laura La Plante Dec. 9 Phyllis of the Follies M. Moore-A. Day Nov. 25 Mar. 23 4179 feet .5357 feet 4208 feet .6474 feet 5597 feet .7510 feet 6908 feet 7089 feet .6552 feet 4596 feet 4719feet. 5606 feet. 6057 feet 5591 feet .6090 feet .6832 feet .5729 feet. 5509 feet 7980 feet .7731 feet .6761 feet. 6142 feet 6589 feet .6674 feet 6733 feet. 6030 feet Dec. 22 Oct. 20 Dec. 29 July 14 Jan. 12 Oct. 6 Nov. 10 Oct! 27 July 7 7Ton'**! ' 0c, 20 Plunging Hoofs......... ...........Rex-Perrin April 14 6 reels Mar. 23 '.Oct. 28 SHORT SUBJECTS Star Price of Fear, The Cody-Thompson Oct. 28 . *t§Red Hot Speed Denny-Day Jan. 27 . (Silent Version) Jan. 27. . Red Lips Nixon-Rogers Dec 2.. *t§Shakedown, The Murray-Kent Mar. 10. . Silks and Saddles Nixon-Walling-Nolan Jan. 20 . Sky Skidder, The Al Wilson Jan. 13. . Slim Fingers Bill Cody Mar. 24. . Smilin' Guns Hoot Gibson Mar. 31 . . Two Outlaws, The Rex (horse)-Perrin Nov. 18. . Wild Blood Red (horse)-Perrin Feb. 10 . Wolves of the City Dec 2.. *f§You Can't Buy Love (A. T.) Hersholt-Crawford-Chase May 26 . 5907 feet 4344 feet 4230 feet 6621 feet. 6621 feet. 6957 feet 6753 feet 5809 feet 4364 feet 4232 feet 5270 feet 4616 feet. 4497 feet Feb. 26 Rel. Date Length Reviewed Title Title Gold Color Classic 1 reel "♦{Hawaiian Love Call, The Color Symphony Dec 15 1 reel ♦{{Japanese Carnival, A Color Symphony Jan. 1 1 reel *t§ In a Persian Market Color Symphony OcL 1 1 reel Nov. 17 *t5ln a Chinese Temple Garden Color Symphony Feb. 15 1 reel Little Vagabond Color Classic Feb. 1 1 reel •tLove Charm. The Color Symphony 1 reel Lover's Paradise Color Classic Jan. 15 .1 reel Maude Muller Color Classic 1 reel *t§Melodie Color Symphony 1 reel No Women Allowed Color Classic: 1 reel Tenderfoot Tourist, A Color Classic 1 reel Tom, Dick or Harry Color Classic 1 reel *t{Toy Shop, The Color Symphony Nov. 1 1 reel Twinkle Toes Color Classic Mar. 1 1 reel t§ Way Down South Color Symphony 1 reel * Means synchronized score, f Means sound effects. § Means voice (including dialogue and incidental songs). D Means disc. F Means sound-on-Hlm. SHORT SUBJECTS Star Rel. Date All for Geraldine Sid Saylor Dec. 5. . Al pi ne Antics Oswald Cartoon April 1 . . Alp no Antics Oswald Cartoon April 1 . . r ) Morning Came Young-La Salle Dec. 19. . A' the Front Arthur Lake Feb. 25 . . Q >yond the Smoke Edmund Cobb Mar. 23 . . Bookworm Hero Lewis-Gulliver-Phllllps Dec. 17.. Boundary Battle, The Edmund Cobb Nov. 17. . Buster Trims Up Trlmble-Hardwick and Dog Oct. 17.. Bull-oney Oswald Cartoon Nov. 28 . Calford in the Movies Lewis-Gulliver-Phllllps Oct. 15. . Calford on Horseback Lewis-Gulliver-Phillips Dec. 10. . Claim Jumpers, The Edmund Cobb Jan. 19 . Clean Sweep, A Bob Chandler Dec 1.. Length Reviewed .2 reels Nov. 17 .1 reel Mar. 16 . 1 reel 2 reels 1 reel Feb. 18 2 reels Feb. 23 2 reels 2 reels Oct. 27 2 reels 1 reel Sept. 29 2 reels Oct. 6 2 reels Dec. 1 2 reels Dec. 22 2 reels Nov. 24 A. T. after title means All Talkie. April 2 7 , 19 2 9 1427 Title Star Rel. Date Length Reviewed Title Star Rel. Date Length Reviewed Close Shaves May 22 Come on, Horace *rtn4r Lake . . Oct. 2 reels *t§Broadway (A. T.) Tryon-Brent-Kennedy. Bob Curwood May 18 ..SidSaylor Nov. 7 . Lewis-Gulliver-Phillips May 27 I Silent Version) May 27 . Sid Saylor Jan. 30. . Bob Chandler Feb. 2 . Jack Hoxle Dec. 15 . . Bob Curwood April 1 3 . ArtAcord Oct. 7 . . Lewis-Gulliver-Phillips Nov. 26 Death's Head • Bob Curwood Dec 8 Delivering the Goods Trimble-Hardwick and Dog May 29 Diamond Master, The Lorraine-Stevenson Feb. 3 Cowboy Pluck Cross Country Bunion Race, The. *t§Cross Country Run Crushed Hats Daring Dude, A Daring Chances Days of Daring Dead Game Dear Old Calford. 2 reels. 2 reels .2 reels Oct. 13 (Silent Version) Mar. *t§College Love (A. T.) Lewis-Gulliver-Phillips *t§Companionate Troubles Reginald Denny .5729 feet 2 reels Crimson Hour, The De Putti-Mosjukine. Fantasie Laemmle Novelty 1 reel. Farewell Lewis-Gulliver-Phillips Feb. 4 Farmyard Follies Oswald Cartoon Dec. 24 Fiery Fireman, The Oswald Cartoon Oct. 15 Fighting Forester, The Edmund Cobb Oct. 20 Fighting for Victory Lewis-Gulliver-Phillips Nov. 12 Fighting Tenderfoot, A Bob Chandler Dec. 29 Final Reckoning, A (Serial) Lorraine-House April 15 Finishing School Young-La Salle May 8 *f Fishing Fools Oswald Cartoon April 29 (Silent Version) April 29 Fish Stories Young-La Salle Nov. 21 . Footprints Laemmle Novelty Nov. 19. Fun in the Clouds Arthur Lake Nov. 5 (Silent Version) Feb. 4 Have Patience Trimble-Hardwick and Dog Feb. 6 *tHen Fruit Oswald Cartoon Feb. 4 *tHold 'Em Ozzie Oswald Cartoon Mar. 4 (Silent Version) Mar. 4 Hold Your Horses Young-La Salle Jan. 7. Homeless Homer Oswald Cartoon Jan. 7 Horse Tail, A Oswald Cartoon Dec. 10 In Line of Duty Edmund Cobb Feb. 23. *t|Junior Luck Lewis-Gulliver-Phillips May 13 Just Monkeys Laemmle Novelty Mar. 11 Kicking Through Lewis-Gulliver-Phillips Oct. 1 . Kidnapped Bob Curwood Mar. 16 *f§King of the Campus Lewis-Gulliver-Phillips April 1 (Silent Version) April 1 Knight Watch The Arthur Lake April 22 Knockout Buster Trimble-Hardwick and Dog Mar. 6 Look Pleasant SidSaylor Oct. 10 Love and Sand Arthur Lake Mar. 25 *tLumberjack Oswald Cartoon April 15 (Silent Version) April 15 Magic Trimble-Hardwick and Dog May 1 . Men in the Row (re-issue) Jack Hoxie Jan. 26 . Mystery Rider, the (Serial) Desmond-Perdue Nov. 26 Newlyweds' Court Trouble Snookums-Perdue-Egan Oct. 31 . . Newlyweds' Excuse Snookums-Perdue-Egan May 15 Newlyweds' Headache, The Snookums-Bartlett-McPhaill Jan. 23. , Newlyweds in Society Snookums-Perdue-Egna April 17 . Newlyweds' Holiday Snookums-Perdue-Egan Mar. 20 . Newlyweds Lose Snookums, The . . Snookums-Perdue-Egan Nov. 28. . Newlyweds' Need Help, The Snookums-Perdue-Egan Dec. 26 . Newlyweds' Unwelcome, The Snookums-Perdue-Egan Oct. 3 Newlyweds* Visit Snookums-Perdue-Egan Feb. 20 .2 reels . 2 reels .2 reels . .2 reels . 2 reels Mar. 23 .2 reels .2 reels 2 reels Dec, .2 reels .10 episodes 15 27 22 Nght Watch, The Arthur Lake 1 reel. Oiut At Home Trimble-Hardwick and Dog Jan. 9. . Paddling Co-Eds Lewis-Gulliver-Phillips Oct. 29 . Panicky Pancakes Oswald Cartoon Oct. I . . Phantom Riders Feb. 16.. Private Business Sid Saylor April 26 . Prodigal Pup, The Canine Cast April 8 . . Rag Doll Laemmle Novelty Feb. 11.. Range of Fear, The Bob Curwood Jan. 12 . Range Wolf Bob Curwood Feb. 9 . . Red Romance George Chandler May 4 . Red Warning Jack Hoxle Nov. 1 . Rider of the Sierras Edmund Cobb April 27 . Riding for Love George Chandler April 6 . *t§Rivals, The Lewis-Gulliver-Phillips April 15. . (Silent Version) April 15.. Rocks and Saddles Oswald Cartoon Nov. 12. . Romeo of the Range Bob Curwood Oct. 6 Sailor Suits Sid Saylor Jan. 2 . Saps and Saddles Bob Chandler Oct. 27 . Secret Outlaw, The Bob Curwood Nov. 10 Seeing Sights Sid Saylor Mar. 27. . Shadows Laemmle Novelty Jan. 14 . She's a Pippin Young-La Salle Mar. 13., Shooting the Bull Young-La Salle Oct. 24 *tSick Cylinders Oswald Cartoon Feb. 18 . (Silent Version) Feb. 18 . Sleeping Through Arthur Lake Dec. 31 South Pole Flight, A Oswald Cartoon Nov. 26 . Speeding Youth Lewis-Gulliver-Phillips Jan. 7 . *tStage Stunts Oswald Cartoon May 13 . (Silent Version) May 13 .2 reels Feb. . .1 reel . . 1 reel . 2 reels . 2 reels Oct. . .2 reels . .10 episodes. Mar. 23 . 2 reels . .1 reel Mar. 30 . .1 reel . .2 reels Oct. 20 . .1 reel Oct. 27 . .1 reel Oct. 20 . . 1 reel . .2 reels . 1 reel 1 reel . .1 reel . .2 reels Dec. . 1 reel . . 1 reel . .2 reels 2 reels 2 reels Feb. 9 2 reels . 2 reels Feb. 9 . 2 reels Mar. 30 . 2 reels . 1 reel . 2 reels Feb. 9 . 2 reels . 1 reel Feb. 23 . 1 reel Mar. 23 . 1 reel . 2 reels Mar. 30 2 reels .10 episodes . .2 reels Sept. 29 . .2 reels . .2 reels . 2 reels Mar. 30 . .2 reels .2 reels Dec. 28 .2 reels Dec. 1 .2 reels .2 reels Mar. 30 2 reels Feb. 16 2 reels Oct. 27 .1 reel Oct. 13 2 reels .2 reels .1 reel Mar. 16 .1 reel Jan. 12 2 reels .2 reels Jan. 12 .2 reels Mar. 30 1 reels 2 reels Mar. 30 2 reels Mar. 16 2 reels 2 reels .1 reel Oc». 20 2 reels .2 reels Dec 8 2 reels Oct. 16 2 reels Oct. 6 2 reels Mar. 23 1 reel Dec. 22 2 reels Feb. 9 2 reels .1 reel 1 reel .1 reel Dec. 8 1 reel Dec. 1 2 reels .1 reel . 1 reel *t§Dangerous Dimples Laura La Plante June 16 Doubling For Trouble Gibson-Gilbert *t§Drake Murder Case, The Erik the Great Veidt-Philbin *t§Evidence Laura La Plante Fallen Angels Kerry-Starke *t§Flaming Daughters Girl Dodger, The Arthur Lake *t§Great Cinema Murder, The *t§Harmony Lane Eddie Leonard Hell Wrecker, The Hoot Gibson *t§His Lucky Day Reginald Denny May 12 *t§King of Jazz, The (A. T.) Paul Whiteman and Band Lariat Kid, The Hoot Gibson June 23 Man Disturber, The Reginald Denny May 19 *t§Minstrel Man, The Tryon-La Plante Navy Blues Arthur Lake *t§One Rainy Night Laura La Plante June 16 Play Goes On, Tne James Murray Points West Hoot Gibson Aug. 30 *t§Portof Dreams, The Mary Philbin (Silent Version) *t§Scandal Laura LaPlante May 5 (Silent Version) April 21 ♦HShannonsof Broadway, The (A.T.) James Gleason *t§Show Boat La Plante-J. Schildkraut 13 reels. . . *t§That Blonde Laura La Plante May 5 *t§Under the Southern Cross Special Cast 6500 feet. Wagon Master, The Ken Maynard Watch My Speed Reginald Denny Apr. 21 Mar. 2 Sept. 22 .April 20 Jan. 28 SOUND SHORTS Title star Rel. Date Length Reviewed *t§At the Night Club Brox Sisters Mar. 25. . . .1 reel *t§Bailey and Barnum Vaudeville Act Jan. 11 1 reel *f§Love Birds Pat Rooney and Family 2 reels *t§Three Brox Sisters Songs Jan. 14 1 reel Mar. 6 *t§2immerman and Granville Vaudeville Act Jan. 28 1 reel Reviewed Feb. 16 .1 reel .1 reel . 1 reel 1 reel 1 reel Nov. 18 2 reels Jan. 12 2 reels Oct. 20 .2 reels .2 reels 2 reels Mar. 16 .1 reel Mar. 16 .2 reels. *tSteamb«at Willie Oswald Cartoon.'. 7. 7 " 1 reel *tStripesand Stars Oswald Cartoon May 27. ( Silent Version) May 27 *fSuicide Sheiks Oswald Cartoon Mar. 18 . „ „. „ (Silent Version) Mar.18 Swell Clothes Arthur Lake Dec. 5 Take Your Pick Young-La Salle Feb. 13 Teachers Pest Trimble-Hardwick and Dog Nov. 14. Television George SidSaylor Feb. 27 There's a Will C. King-C. Doherty Dec. 21 This Way Please Young-La Salle April 10 J'Ses Girl Friend Trimble-Hardwick and Dog April 3 This Way Please Young-La Salle April 10 Tige s Girl Friend Trimble-Hardwick and Dog April 3 Tracked Down Art Accord Jan. 5 Two-Gun Morgan Feb 28 Wash Line Romance Laemmle Novelty '. . May 6 Watch the Birdie Tnmble-Hardwick and Dog. . .. Dec 12 Wax Figures Laemmle Novelty Oct. 22 Whose Baby Arthur Lake Jan. 28 Winning Point, The Lewis-Gulliver-Phillips Jan. 21 Woman s Man. A Arthur Lake Dec 3 Wooden Soldier. The Laemmle Novelty Dec. 17 Yankee Clippers Oswald Cartoon Jan. 21 . . Coming Feature Attractions Star Rel. Date *t5Bargain In the Kremlin, The (A.T.) Joseph Schildkraut *t§Under a Texas Moon (A. T.) *t$Barnum Was Right Blow for Blew .. HootGib;on June 23 Born ,0 the Saddle Ted Wells ... 4126 feet *t Braggart, The Jean Hersholt WARNER BROTHERS Title Star Rel. Date Length ♦tJBeware of Bachelors (D) Audrey Ferris Oct. 27 5778 feet. (Silent Version) Dec 1 5278 feet *t§Conquest (A.T.) (D) Blue-Warner-Wilson Dec. 22. . . .6779 feet. (Silent Version) Jan. 19. . . .4706 feet ♦tSFancy Baggage (D) Audrey Ferris Jan. 26 6447 feet (Silent Version) Feb. 23. . . .5983 feet *t§From Headquarters (D) Monte Bluo April 27 (Silent Version) June 6 *t§Frozen River (D) Rin-Tin-Tin April 20 (Silent Version) May 26 *t{Greyhound Limited, The (D) Monte Blue Feb. 9. . . .6114 feet (Silent Version) Mar. 23. . . .4696 feet *t§Hard-Boiled Rose (D) Loy-Collier-Brockwell Mar. 30 (Silent Version) May 4 *t§Home Towners, The (A. T.) (D). Bennett-Kenyon-Brockwell Nov. 3 8693 feet Oct. 27 (Silent Version) Dec. 15 4841 feet *t }Kid Gloves (D) Nagel-Wilson Mar. 23 ... . 6235 feet (Silent Version) April 27 ♦tSLand of the Silver Fox (D) Rin-Tin-Tin-Nye-Hyams Oct. 13 51 79 feet (Silent Version) Nov. 10. . . .5079 feet •tJLIttle Wild Cat, The (D) Ferris-Hall-Dawson Dec. 8. .. .5644 feet. .. Jan. 29 (Silent Version) Jan. 5 5161 feet *t§Madonna of Avenue A (D) Dolores Costello April 20 (Silent Version) May 25 ♦({Midnight Taxi, The (D) Moreno-Costello Sept. 1 ... .5729 feet. .. .Nov. 24 (Silent Version) Oct. 6 5057 feet *t§Million Dollar Collar, The (D). . .Rin-Tin-Tin Jan. 12. .. .5561 feet (Silent Version) Feb. 9. . . .4878 feet *t§My Man (D) Fanny Brice Dec. 15. .. .9247 feet. .. Jan. 5 (Silent Version) Jan. 12. . . .6136 feet *t§No Defense (D) Blue-McAvoy Feb. 16 6921 feet April 6 (Silent Version) May 11 *t$One Stolen Night (D) Bronson-Collier Jr Mar. 16 (Silent Version) April 20 •tfjOn Trial (A.T.) (D) Frederick-Lytell Dec. 1 (Silent Version) Dec. 29 *t§Queen of the Night Clubs (A. T.) (D) Texas Guinan Mar. 16 (Silent Version) April 14 ♦tfjRedeeming Sin, The (D) D. Costello-Nagel Feb. 16 (Silent Version) April 6 *t§Slnging Fool, The (D) Jolson-Bronson-Dunn Sept. 29 (Silent Version) April 13 *t§Sonny Boy (D) Lee-Horton-Bronson April 13 (Silent Version) May 18 *t§Stark Mad (D) Warner-Fazenda Feb. 2. .. .6681 feet . (Silent Version) Mar. 2 4917feet. . *t§Slolen Kisses (D) May McAvoy Feb. 23 6273 feet.. (Silent Version) Mar. 4 4917 feet . *f §Terror, The (A. T.) (D) McAvoy-Horton Sept. 8 7654 feet.. (Silent Version) Oct. 20. . . .5443 feet. . Coming Feature Attractions Title Star Rel. Date Length Reviewed *t§Argyle Case. The (A. T.) (D) Thomas Meighan t§Desert Song, The (D) Boles-King May 11 13 reels April 20 ...5243 feet . . . .8290 feet . ..Nov. 3 .... 5455 feet ...5424 feet . ..April 6 ..6921 feet.. . Feb. 23 ...6145 feet . . 9551 feet. . . .Sept. 29 . . . .6001 feet. . ..Mar.18 Aug. 25 f b *t§Glad Rag Doll, The (D) Dolores Costello n *t$Glorious Betsy (D) D. Costello-Nagel ; "e s *t§Green Goddess, The (A. T.) (D) . Georqe Arliss ... ~ ree s *t§Hearts in Exile (D) H. Costello-Kerry 2 Dec 3 «t5Honky-Tonk (A. T.y (D) Sophie Tucker. . . 1 reel 1 reel .7441 feet... May 5 Title .2 reels .1 reel Nov. 17 1 reel Dec. 00 .1 reel Jan. 00 Length Reviewed *t§Hottentot, The (A. T.) Horton-Miller 7 reels. . . tgls Everybody Happy? Ted Lewis and Band *|§Noah's Ark (D) D. Costello-O'Brien 9478feet. (Silent Version) 7752 feet . *t?No Questions Asked (D) Ferris-Collier, Jr *f§On With the Show (A. T.) (D). . Compson-Brown-Fazenda •tSSap, The (D) E. E. Horton *t§She Knew Men (D) Bronson-Lee-Olmsted •tsTime, the Place and the Girl The.(D)Olmsted. Withers-Kirkwood . Blue-Armida April 2 Oct. 27 V1TAPHONE SHORTS Title Star Rel. Date Length Reviewed Brides vVi l Rfi Rrijoc ■ n 1ersJ?,011 Ann Grey and Her Boy Friend Songs and Jazz Band Auj. unaes Will Be Brides Laura La Plante Banjomaniac Eddie Peabody 0:t. * Means synchronized score, f Means sound effects. § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie. D Means disc. F Means sound-on-Slm, 1428 Motion Picture News Title Star Rel. Date Length Reviewed Bernie Cummins Orchestra Dance Numbers 1 reel Mar. 16 Bobby Folsom Songs 1 reel Mar. 2 Bit of Scotch. A Kitty Doubt Sept. 22 Book Worm, The Harry J. Conley July 7 Bright Moments Benny-Mario Aug. 25 California Songbirds, The Bell-Coates Sept. 1 Celeste Aida (Alda) Giovanni Martlnelll July 7 Celeste Aida (Aida) Giovanni Martlnelll July 7 Character Studies Florence Brady Sept. 1 Chips of the Old Block The Foy Family Sept. 22 Cougat & Company Violin, Songs & Dances June 16 Creole Fashion Plate, The Karyl Norman Sept. 29 Crooning Along The Croonaders Sept. 22 Cycle of Songs, A Florence Brady Sept. 1 Dead Laughter Sessue Hayakawa Death Ship, The Mitchell Lewis Aug. 25 Dixie Days Plantation Songs Aug. 25 Eleanor Paintor Songs 14 reel Mar. 16 Evening at Home with Hitchy . Raymond Hitchcock Family Affair, A Arthur Byron Feminine Types Jean Barrios Florence Moore Song Program June 23 Friend of Father's Lydell-Higins-Leah Aug. 25 Give Us a Lift Flo Lewis 1 reel Feb. 1 6 Giving In Deef-Hopper Jan. 12 Gus Arnheim & His Ambassadors. . Jazz Band June 23 Harry Delf Songs & Dances June 16 Hollywood Montmarte Orchestra. . . .Jazz Band Sept. 29 Jesse Stafford Orchestra Jazz Band Indian Baritone, The Chief Caupolican Aug. 25 Ingenues, The Jazz Band June 23 In a Casting Office W. & E. Howard In Dutch Ulls & Clark In the Tropics The Paragons (Quartet) Feb. 23 Jack North, the Ban-Jokester Songs Jan. 19 Larry Ceballos Undersea Review Songs and Dances Sept. 1 Lash, The Crane-Davidson-Tucker June 16 Mai Hallett & Orchestra Dance Numbers Feb. 23 Man of Peace, A Hobart Bosworth June 23 Max Schmeling Interview Mar. 16 Meet the Wife Frank Orth & Co Feb. 23 Title Star Rel. Date Length Reviewed Men Among Men Fred Ardath Jan. 12 Miss Information Wilson-Horton June 30 Morrissey & Miller Night Club Revue June 16 Music Makers, The Howard Bros 1 reel Mar. 16 Myers & Hanford Songs & Dances June 23 Night Court, The William Demarest June 16 Non-Support Burr Mcintosh June 16 Pagliacci John Charles Thomas Pair of Aces, The Timblin & Raymond 1 reel Feb. 16 Papa's Vacation Bennett-Caron Oct. 20 Phil Baker Accordion Solos 1 reel Mar. 16 Question of Today, The Audrey Ferris Aug. 25 Realization Herbert-Pam June 1 6 Regular Business Man, A Robert Ober Sept.15 Rigoletto — Quartet Gigli-Talley-de Luca-Gordon Sept. 29 Sharp Tools Ethel Grey Terry Oct. 13 Songs of Love Sanderson-Crumlt Yi reel Mar. 16 Soup Harry Delf Nov. 17 Terry and Jerry Songs and Gags Aug. 25 Three Brox Sisters Song Program June 23 Va Prononcer Ma Mort (La Julve). . Giovanni Martinelll June 2 When the Wife's Away William Demarest Nov. 17 Winnie Lightner Songs. Nov. 17 WORLD-WIDE PICTURES Rel. Date .April 1... ..Mar. 17 . Feb. 2 . Length .7500 feet. .7 reels. . . .6 reels. . . * Means synchronized score, f Means sound effects. Title Star *f§Black Waters Kirkwood-Brian Bondman, The Norman Kerry Honeymoon Abroad Monte Banks *t§Kirty (D & F) Brody-Stuart *tMoulin Rouge Olga Chekova Jan. 30 Pawns of Passion Olga Chekova Feb. 17 Piccadilly Gilda Gray Tommy Atkins Walter Byron Feb. 4 Whirl of Life, The Lerch-George Week-End Wives Thomas-Banks Woman in the Night, A Maria Corda Feb. 3 Woman in White, The Blanche Sweet 7 reels § Means voice (including dialogue and incidental songs). A. T. aftsr title means All Talkie D Means disc. F Means sound-on-dlm. Reviewed ..April 13 9 reels Feb. 23 8 reels 9 reels 7 reels 7000 feet .7688 feet Hollywood— Continued Joins "Irish Eyes" Cast Edward Earle has been added to the cast of "When Irish Eyes Are Smiling," star- ring Colleen Moore. "Rainbow" Principals "Rainbow," all Technicolor film musical comedy, will be the starring vehicle for Vivienne Segal when she takes up her con- tract with Warner Brothers. John Boles, Joe E. Brown and Rudy Cameron are the other principals set. Small's Columbia Release "Whatta You Say?" will be produced by Edward Small for Columbia release. Jimmy Hall has been borrowed from Para- mount by Small for the leading role. It is an original by Howard J. Green. New Title For "White Collars" "Idle Rich" will be the release title of Md-.M's all-talker production of "White Collars." Davies-Crawford Sister Act Marion Davies and Joan Crawford, M-G-M stars, are rehearsing a typical sister act for insertion as a specialty number in M-G-M feature musical revue now in pro- duction. Hanneford In Pathe Series Poodles Hanneford, noted circus and stage clown acrobat, has been signed by Pathe to star in a series of 24 two reel sound comedies. Selwyn Starts Rehearsals Edgar Selwyn has started rehearsals on his first talkfilm assignment for M-G-M, "Eva the Fifth," a musical comedy. Cast includes Bessie Love, Raymond Hackett and Mary Doran. Matiesen In "Queen Kelly" Otto Matiesen has been signed for an important part in the sound version of "Queen Kellv, " Gloria Swanson's current feature for United Artists. Revnes To Handle "Paris Bound" Maurice Revnes, formerly story contact man with Benjamin Glazer at Pathe Stu- dios, has been promoted to the post of pro- duction supervisor, and will handle "Paris Bound," starring Ann Harding, as his first picture. Walker Now Writing Dialogue Harley M. (Beanie) Walker, for the past 12 years official titler of Hal Roach come- dies, is now dialogue writer for the new series of Roach all-talking two-r^el come- dies. Walker is said to be the oldest title writer in pictures in point of service. Helene Chadwick Returning Helene Chadwick returns to motion pic- tures after a Ion? retirement in the cast of Paramount's "The Greene Murder Case." Littlefield With Barthelmess Lucien Littlefield has been signed for "The Drag," Richard Barthelmes cur- rent production. This makes the fifth talk- ing picture in a row for Littlefield. His last was "The Girl in the Glass Cage." Strayer Signed For "Eve" Frank Strayer has been signed by Colum- bia to direct* "The Fall of Eve," an all talker from the stage play by Anita Loos and John Emerson. DeMond Tec-Art Executive Maurice DeMond, president and founder of the famous Breakfast Club, has been elected vice-president and member of the executive board of Tec-Art Studios. Here- tofore DeMond 's business interests have been confined to commercial outlets only. Earl Baldwin With Pathe Earl Bakhvin, scenario writer under con- tract to M-G-M for the past four years, left that organization recently, and im- mediately signed with Pathe to write an or- iginal dialogue feature under supervision of William Conselman. Baldwin wrote sev- eral short sketches for M-G-M talker-. Clift Directing In England Denison Clift, now in England, has started production on "The City of Play." which he will direct for Gainsborough. His cast includes Pat Aherne, Chili Bouchier, James Carew, Rene Clama, Olaf Hytten and Andrews Engelman. Estelle Taylor Estelle Taylor is due back in Hollywood shortly. Her stay will be short, depending on the outcome of pending deals with stu- dios. If these fail to materialize she will close the Los Feliz Boulevard home and then return East Long-Term Torres Contract Raquel Torres, a year ago unknown, has been placed under long term contract by M-G-M for featured roles. F. N. Will Feature Valli Virginia Valli will be featured by First National in "The Isle of Dead Ships." Noah Beery has also been signed for the same production. Proved! In the research laboratory and in the studios EASTMAN Reprotone NEGATIVE J_HIS special film, tested by scientific methods that would detect even inaudible defects, is now in use in the studios. Giving sound reproduction faithful and pleasing to a degree hitherto unknown, it has proved it- self a distinct step forward in the sound art. A film that performs with notable success its specific function of reproducing EASTMAN KODAK COMPANY ROCHESTER, N. Y. f R Organ What HiKiittAfodf 8^ £>xhibiio*s / £££ WaitinaFor/ ^* A permanent music feature for the average exhibitor. TheAfefvStyfe39-R is a musical, artistic and structural achievement, making it possible tor the average exhibitor to offer his pa- trons the highest tune of performance at a minimum cost. The/Ve^5///e^£ /?Rjou pass judgment- before you buu anu musical equipment of amj ti/pe whatsoever, von owe it to uours elf and your patrons to <#et complete informa- tion on this wonderful instrument?. Robert Mafai Organ Go, New York. 1560 Broidway Chicifo 624 So.Michifcarv. Los Angeles 1914 So Vermont SanFrancisco 168 Golden Gate r ROB El' lMoktA ORGAN C Send me vuithoi1; obligation full det^ n New Style 3§'R Name Theatre In This Issue: "The Showman Section" M ixtl oh Fichus Reg. U. S. Patent Office the TALKIES of BROADWAY! ^BIGGER AT $2 THE A. NEW ERA TALKIES On Every Main Stem it's Metro-Goldwyri'Mayer To\. XXXIX No. 18 as second-class matter April 22, 1926, at the Past Office at Xcw York, under act of March 3, 1879 Published Weekly — $3.00 a Year New York May 4, 1929 PRICE 20 CENTS ttim : V an ideal and not down to a price Factories, North Tonawanda, New York BUFFALO CLEVELAND CHICAGO DETROIT CINCINNATI KANSAS CITY LOS ANGELES NEW YORK PHILADELPHIA PITTSBURGH SAN FRANCISCO ST. LOUIS ' > 1 1 1 1 1 • < i • i in-ill mi11 iiilll """ liiiilli Wurlitzer Factory N. Tonawanda, M. 7. THE LAST WORD in Sport Crowds World's Baseball Series, Yankee Stadium, N. Y. W nder wood & Underwood) • t t • THE LAST WORD in Tuthing Picture Crowds Criterion Theatre $2 Talking, Singing Hit MAURICE CHEVALIER "INNOCENTS OF PARIS" Selwyn Theatre $2 Talk**ng, Singing Hit EDDIE DOWLING "THE RAINBOW MAN" 1 HUH Paramount Theatre JEANNE EAGELS in "THE LETTER" Rialto Theatre "CLOSE HARMONY" Loew's State RICHARD DIX in "REDSKIN" Five Big Paramount Hits on Broadway Now! PARAMOUNT OWNS BROADWAY "HEAVEN'S GIFT TO I ; THE TALKIES!" — New York Graphic If/ The Last Word in Personality MAURICE CHEVALIER talking and singing in INNOCENTS OF PARIS With SYLVIA BEECIIER and GEORGE EAWCETT RICHARD WALLACE Production SMASHING 9 2 HIT AT CRITERION THEATRE, N. Y. "Chevalier will become the idol of the American screen within the year 1929 ! If there ever w as a dom- inating, captivating, fascinating personality, he is it!" — New York Daily News • • • "Chevalier is the jolliest thing that has happened to Hollywood in a month of rainy Sundays. His suc- cess is genuine and immediate." — New York Telegram • • • "A fascinating personality. Loaded with charm. He has terrific 4It', as the girls in the lobby agreed." — New York Mirror • • • "Chevalier won the hearts of the audience with his singing and talk- ing. — AW' York Times "'Innocents of Paris' is gorgeous entertainment becauseof that star. W hat a star ! Whatever he says and does, the audience is with him — man, woman and child!" — New York Journal t • • "Chevalier is a box office wow. The audience applauded the Parisian Jolson. You'll not be able to keep the fans out of your theatre." — Motion Picture News • • • "The American public is going to take to him like a duck takes to water." — Neiv York American • • • "Chevalier is an entirely brilliant singing comedian. He is one of the great performers of the current theatre." — New York Herald-Tribune 1 A PARAMOUNT HEAVEN'S GIFT TO THE TALKIES! WARNER BROS SPEC 4« PLAY IT DAY AN ' DATE WITH BW Now Playing WARNER BROS. THEATRE TWO-A-DAY AT $2.50 TOP 1ILAR SINGING SUCCESS / ) can't go wrong on "The Desert Song." It's there. — Daily M irror. nther long stride in the revolutionizing of the motion care. — Evening World. is the real thing. — Morning World. ;,eat success. The most ambitious screen piece put to utc as yet. — Daily News. ajrely effective as entertainment. — Herald Tribune. lemendous step forward. — Evening Journal. jat Warner Bros.Promised Warner Bros. Delivered Member of Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President VILMA BANKY i i whose voice is heard for the first time * // This is Heaven with James Hall her first a success That's going to be glad news to millions of Vilma Banky's fol- lowing. Her beauty and her marvelous work on the screen has won friends wherever her pictures have played. Add to these box office assets the fact that now they can hear her speak for the first time and what you've got is a picture to sell the public that's sure to get the big business. DAILY REVIEW "It is quite the finest picture Miss Banky has ever done. Her greatest production. One of the really fine presentations of the new talking offerings. Superbbox office for any and all theatres." EX. HERALD "Permit me to elbow my way to the ballot box and cast one loud vote in favor of 'This is Heaven.' A thoroughly entertaining picture that ought to make a great hit throughout the country. The picture is on the right side of my entertainment ledger.Vilma Banky's voice quite fascinating." FILM DAILY "The Banky personality in this effort takes on a further hold and will, we are certain, annex new friends. Vilma Banky very appealing. A most pleasurable entertainment." SAMUEL GOLDWYN Presentation— An Alfred Santell Production Regardless of whether they are ALL TALKING- PART TALKING- SYNCHRONIZED UNITED ARTISTS PICTURES Top the Field What is a Record Smasher? Exhibitors will tell you \ Photoplay Editors will tell you Hollywood will tell you Box Office Grosses Will Tell You IN Next Week's Record Smasher Issue OF Motion Picture News Master Craftsman of the American Theatre Writes for RADIO PICTURES ABBOTTS DIALOGUE TO ENRICH "RINGSIDE" Because he gave "Coquette" to the stage . . « Because he co*authored and directed "Broadway" . . . Because these were but two of a series of brilliant dramatic triumphs undimmed by any note of mediocrity, George Abbott was destined to give to RADIO PICTURES his sensational melodrama of the New York fight racket "RINGSIDE" (In collaboration with Ted Paramore and Hy Daab) Actor director author he stands unchallenged AMERICAN MASTER OF STAGECRAFT, who now contributes to a program where showmanly merit alone shall count* Percy Hammond, eminent drama critic of New York Herald •Tribune wrote of Mr. Abbott; "It is my impression, as a drama' lover of many year's devotion, that Mr. Abbott is the most trustworthy man in the AmerU canTheatre today . . . He blends faithfulness with cunning and he employs no devices that are not legitimate." FIRST, LAST AND ALL THE TIME ! "THE PLAY'S THE THING" and RADIO'S Master Showmen are Prepared to Prove It! PICTURES RKO DISTRIBUTING CORPORATION GREAT NAMES 9 JPio/ieeruiq in tkis qreat nciv art »ec: r ft" ?rtt*G DELL Telephone Laboratories— Western *-* Electric — leading producers — pro- gressive exhibitors— together these bring to you Sound Pictures! Calling upon fifty years' experience in the telephone art, Western Electric pro- duced the first practical system (used by Vitaphone and Movietone) for recording and reproducing Sound Pictures. Producers have standardized on Western Electric equipment and are successfullv Western SOUND meeting the technical difficulties natural o to a new and revolutionary art. Discriminating exhibitors, eager to pro- vide the best in entertainment, have in- stalled the Western Electric Sound System. The success of Sound Pictures is history now. Continuing progress is certain. Make sure of enjoving it. Go to the theatres showing these great producers' pictures with the sound equipment recognized as the world's standard. \Electric SYSTEM AND/^ laorldj lea deny makers of - - - Trans- Attn nttc Telephone Equipment Telephoto \lachines Public Address Systems If you want to hnowab ., lyrio Sidney M. Nutt, Princess Theatre, Hot Springs — ' RECORD FOR MY e) HOUSE. RINGING FOOL' HELD RECORD UP TO DATE. Word of mouth advertising putting it over. Lots of people said best show ever in city. Sidney Meyer, Capital Theatre, Miami — " 'Show Boat1 is doing business QJ I thought unbelievable. With majority of tourists gone and most inclement, rainy season, picture has ACTUALLY DOUBLED HOUSE RECORD. Theatre has been playing to holdout business from 9:30 A. M. until 11:30 P. M.'1 f~Yohn Hamrick, Music Box Theatre, Seattle — "Actual sale 'Show Boat' \J premier 559 seats at $2.50. Only five passes to newspaper critics. TREMENDOUS SUCCESS. Big applause and overflowing enthusiasm. 'Show Boat' in front rank of entertainment. Please accept my sincere praise.' 1 Presented by CARL LAEMMLE BOA! .f Branny poi^w^tnn m> noi>t < tmo.v om" i:n^\t Fi:nni:n9s tremendous novel. With a brilliant Universal east ... in action and dialogue . . . headed by Laura La Plante, Joseph Schildkraut, Otis Harlan, Alma Rubens, Emily Fitzroy, Jane La Verne and hundreds of others. Directed, Silent and Movietone, by Harry Pollard. A DO BROADWAY RUN- PATHE Opens May 7 at the George M- Cohan Theatre New Yo r k at $2.00 Now— Booked at Broadway's Palatial Showhouse the Paramount on Completion of its run at the Cohan MOTHER'S BOY with MORTON DOWNEY Broadway's Golden Voiced Tenor Helen Chandler, Barbara Bennett, Beryl Mercer, Osgood Perkins. Story by Gene Markey. Original songs by Bud Green and Sam H. Stept. Directed by Bradly Barker. Supervised by Robert T. Kane. PATHE You're Right, Mr. Zukorf (J To you is credited the statement that the advent of the talk* ing picture has placed all producers-distributors back at the starting line. And since we are all starting from scratch, the organization now producing the best all-talking productions will be on top of the heap tomorrow. C| The truth of your statement is now being demonstrated by our experience with "THE DONOVAN AFFAIR" our first all-talking picture. Owning no theatres and possessing no theatre affiliations, we have always had to depend upon the sheer quality and box-office merit of our pictures for first- runs and big circuit bookings. RE than the usual interest created by publication of plans for a new motion picture theatre attaches to the announcement during April that Warner Bros, had completed arrangements to build a new house in New York City, the site selected being the north side of 51st Street, on Broadway. The announcement by Major Albert Warner, vice-presi- dent of the company, revealed that with completion of plans for this theatre there would open on Broadway the first picture house to be erected for the express purpose of presenting talking pictures to New York. While all of the picture theatres along Broadway have sound appa- ratus installed, and, indeed, one of them, the Roxy, in- cluded provision for this equipment in the original plan--, nevertheless, the new Warner Theatre will be the first to be planned and built on Broadway for the express pur- pose of featuring sound picture presentations. The plans drawn for the new theatre, which as yet has not been given the name under which it will be dedicated and operated by Warners, are by Thomas W. Lamb, architect, of New York. According to the plans, filed on April 8th, the building will be a two-story structure, to occupy an irregular plot 175 x 200, at Nos. 217-233 W. 51st St., No. 234 W. 52 St., the building to cost approxi- mately $300,000. The main entrance will be on Broad- way through the center portion of the existing building between 51st and 52nd St. As shown in the perspective illustrated above, the exterior architecture will be of Nouveau Arte with spa- cious arrangement for electrical display featuring War- ner Bros. Yitaphone trade-mark. The lobby also will be treated in Nouveau Arte design and the oval-shape grand foyer will be in French Baroque with an impressive stairway leading to the mezzanine May 4, 1929 1459 lounge under the grand foyer will be done in Jacobean design, the ladies' cosmetic rooms in Nouveau Arte, tine ladies' retiring room in Spanish Renaissance and the men's smoking room in Indo-Chinese. THE auditorium will have a seating capacity of 1,500 persons, and will consist of an orchestra floor and one balcony. The decorative scheme to be carried out in the auditorium will follow the French Baroque style of architecture. Special attention will be given the acoustical properties with particular stress on the peculiar requirements of amplified sound. Experience is producing evidence indi- cating that there is a difference between the acoustical effects of amplified sound and the sound from a natural source. In the main this difference is due to the fact that there is a stationary source of sound in the case of repro- duced music and speech while the speakers or musicians on the stage either move about the set or alter from time to time the direction in which they throw their voices. With amplified sound, therefore, there is a constant which emphasizes acoustical faults having definite locations in the room or auditorium. The appointment of Thomas W. Lamb as the architect for the new theatre confers a unique distinction upon this well known specialist in the theatre field. The present "Broadway district," in which is located the most im- portant regular picture theatres of New York City, reaches Exterior of the New Theatre to Be Built by Warner Bros., as Revealed in an Archi- tect's Sketch, Published for the First Time Here. The Theatre Will Be the First on Broadway to Be Built Especially for the Exhibition of Talking Pictures from Times Square to 53rd Street. Within these boundaries there are the Rialto, Paramount, Loew's State, Embassy, Strand, Rivoli, Roxy, Capitol. Warner and the Colony, all of which were built for motion picture presen- tations. Of these ten theatres six were designed by Thomas W. Lamb. These are the Strand, the first large capacity de luxe picture theatre to be built in this country, the Rialto, the Rivoli. Capitol. Loew's State and the Embassy. Now another, the eleventh picture theatre on Broadway to be built after plans by this architect, is announced. THOUGH the new Warner playhouse is to be built primarily for the exhibition of sound pictures, the plans call for a stage equipped with an extensive lighting plant and stage apparatus equal to the requirements of elaborate productions. The decision of Warners to build a moderate sized house as the company's new representative among the 15 roadway theatres in all probabilities was influenced by other factors than considerations regarding the size of the auditorium for the present type of sound picture Nevertheless current speculation regarding the effect of the new type of entertainment on theatre design was heightened when the announcement of the new theatre was made. Opinion has been divided, among theatre men at least, regarding the adaptability of the sound picture to the large capacity theatre. Frequent demonstrations at the large picture theatres has proved that the sound systems can be made to provide sufficient volume to fill the largest theatres thus far built. However, the opinion has been expressed that the intimate house is better suited to the new style of entertainment now in development under the name of the "sound picture." THE instance of the new Warner theatre hardly can be accepted as proof that there is to be a trend toward the smaller house due entirely to the sound films. Other con- siderations enter into this particular case. The location, the fact that the site for a large type theatre, which rumor repeatedly has associated with the present site of the Strand, which is one of the Warner circuit theatres, and many other equally important factors may explain the decision to build the new house on the scale of the 2,000 seat auditorium. It is quite likely, however, that the new theatre will be the focal point of much interest by theatre men through- out the country, and size as well as other features of the house will be under consideration by those who will study the new Warner for indications as to the future trend in the rpotion picture theatre. 1460 Motion Picture News SEATTLE'S NEW THEATRE Architectural Style of Auditorium and Lobby of Recently Completed Fox Theatre May 4 , 19 29 1461 1462 Motion Picture News 3i r AVow 6"j,9« Installation . Fox Broadway Theatre, Portland, Ore. NEW DEVELOPMENTS IN ELECTRICAL DISPLAYS Elaborate Effects Feature Theatre Name and Special Attractions in Three Noteworthy Signs of Recent Installation THE trend in electrical displays advertising theatre names and particular attractions is decidedly in harmony with every other phase of motion picture develop- ment— it becomes more elaborate, more intricate in plan and more ingenious in design. Three of the most recent examples of elaborate electric signs are illustrated on this and the adjoining page. All three emphasize the value which is placed upon this form of theatre advertising by showmen and as well illustrate newer ideas being worked out by manufacturers and de- signers of the electrical display form of advertising. Above is shown the huge Neon installation recently erected at the Fox Broadway Theatre in Portland, Ore. This unusual installation employs more than 700 feet of Neon tubing. The letters "F" and "B" in the large sign over the entrance are about 20 feet in height. The same material is used to outline architectural features of the building, an arrangement which suggests an idea which may be expected to find increasing favor in theatres of the future. One of the most unusual as well as one of the most elaborate signs which have been erected on Broadway is illustrated on the adjoining page in the photograph of the installation at the Astor theatre for the run of "The Broadwjiy Melody." The coloring is particularly note- worthy, the various letters in the main title being colored in pastel shades. These letters are controlled by a device which combines a flasher and a dimmer. The lights brighten from a very dim illumination to a very bright lighting, then flashing off completely. AX< >THER of the great achievements in display light- ing is shown in the photograph of the "Noah's Ark" built across the entire front of the Winter Garden on Broadway. Langdon McCormick, electrical engineer and scenic ar- tist, is responsible for the dazzling effects produced by a sign which has set all Broadway talking. This, the largest electric sign on any Broadway theatre is almost a full city block in length. A pictorial repro- duction of the Ark dominates the display. Other lights superimposed on it covey the illusion of a driving rain storm. What is probably the outstanding effect, are the illu- minated clouds of steam rising from the marquee and the top of the sign, giving the impression of leaping flames. The electric sign is 210 feet in length and contains 28,000 bulbs. May 4 , 19 29 1463 SIGNS ON BROADWAY Above is a viezv of the huge sign exploiting the engagement of "Noah's Ark," at Warner's Theatre, New York City. Inset shows the battery of flood- lights on the roof of a building across the street. The sign presents a vivid spectacle at night. A rain effect is accomplished by incandescent lighting. Below — The spectacular display at the Astor Thea- tre, New York, featuring "The Broadway Melody." The large letters spelling the title are in a variety of pastel shades and brighten from a very dim in- candescence to blazing brightness — an effect accom- plished by a device combining a dimmer and a flasher. 1464 M o t i o n P i c t it r c News Right — Study of detail of deco- ration for proscenium arch of the new Netoco Seville Thea- tre, East Boston. ERECTED at an ap- proximate cost of $1,000,000, by the New England Theatres Operat- ing Corporation, the Seville Theatre is Greater Boston's first atmospheric house, and the initial completed work in a group of six playhouses in this style included in the present building program of this company. The theatre was opened to the public on Sunday, February 17th, and is prov- ing a popular resort of resi- dents of Boston proper and many of the nearby suburban towns. It has a seating capacity of 1725, and was designed by Krokyn, Browne and Rosenstein, architects, of Boston. The construction is of the stadium type, and features the dissymmetrical wall treatment which characterizes many of the atmos- pheric theatres built in accordance with the original con- ception embodied in this type of theatre. While the atmospheric theatre has become fairly famil- iar, especially in the larger cities, Boston up to the present time has lacked one of these highly popular amusement places. It remained for the New England Theatre Operating Corp., to take the initial step in this direction. The New Netoco Seville Theatre at Central Square, East Boston, which opened its doors to the public Sunday, Feb. 17th, is the first atmospheric theatre in Greater Boston. As, its name denotes, the New Seville is Spanish in architecture and appointments-. It bids fair to be a revelation to East Boston people who for the past few months have seen workmen periodically going in and out of the gap in the line of buildings in the street, and have watched with awakened interest this gap gradually being filled under skilled hands with the outlines of a unique theatre. An exhaustive search of books on Spanish architecture was conducted by Samuel Pinanski, Netoco's president, aided by his staff of technical experts, lie fore the plans for the Seville were drawn up. Every line, and every detail of decoration is therefore authentic. Personal visi- tations to atmospheric theatres all over the country were also conducted to note all modern improvements that could be incorporated int othe Seville plans. ATMOSPHERIC THEATRE IS INTRODUCED TO BOSTON BY NETOCO SEVILLE Above — Left and right, views of sidcwall treatment in this atmospheric theatre, showing the dissymetrical design. KROKYN, BROWNE & ROSENSTEIN ARCHITECTS The floor of tiles and the walls of stucco, carry out the predominating Spanish note. Wall lights spaced so as to give soft clear illu- mination, have as their bases, copies of Spanish family shields. Three log- gias equipped with antique Spanish benches open off which odds much to the the foyer. One of these loggias contain a fireplace which adds much to the coziness of the atmospher - Three large vomitories lead from the foyer to the stadium, as well as an emergency exit to Border Street. A thirty-four foot marquee overhanging the sidewalk announces in electric lights, the current attractions. The outside lobby is spacious, with a large ticket booth, and advance ticket sales parlor. A small vestibule stands be- tween the lobby and the Grand Foyer which itself is 88 feet long and 24 feet wide. The foyer of almost severe simplicity is relieved by tastefully characteristic touches. ENTERING the auditorium, which is 134 feet long and 88 feet wide, one is immediately struck with the rare beauty of the theatre. Box^ loges, and balcony were designedly omitted, for the -Seville, is of the Stadium type. 1725 seats, upholstered , in red ^ Jacquard velour, occupy the floor, which gradually elevates toward the hack of the house into the stadium. The walls represent various types of Spanish homes, tastefully juxtaposed so that they blend one into another to form a continu- ous panorama. In this respect, the architect made judi- cious use of pillars and wrought iron balconies, and various types of Spanish lanterns. On the walls are painted coats of arms of the Spanish nobility. This interior is a pleasing harmony of architecture, color, luxurious hangings and furnishings, intended not to im- press the patron with its gorgeousness, but to rest the tired eye, and prepare it for the forthcoming pleasure of the show. The lighting effects enhance the quiet beauty of the whole architectural and decorative scheme, defy- ing words for description. The lighting in the main May 4, 19 29 1465 auditorium is indirect, being thrown out from flaming- cornices. Any of the primary colors can be thrown on at will, flooding up over the ceiling from behind these intricately designed decorations. The artificial sky created against the ceiling has an effect all its own with stars that twinkle and a moon that shines electrically. With the aid of an ingenious mechanical contrivance, fluffy clouds can be made to float across the heavens. The stage, thirty feet deep, with the latest type switch- board, and the latest type chromium reflector border lights, is large enough to accommodate the most lavish presentation. Full Vitaphone and Movietone sound equipment have been installed. Two double unit ampli- fiers assure sufficient volume. The asbestos curtain car- ries a typically Spanish scene. The screen is framed in black velvet hangings. Spacious parking areas are located near the theatre. Three shows daily with two changes a week have been adopted as the policy. The theatre is under the supervi- sion of Samuel Soule, district manager of Netoco. George W. Kinnally has been appointed house manager. OFFICIALS of New England Theatres Operating Corporation announced this month completion of plans for the projected new Netoco atmospheric theatre soon to be started in construction at Mattapan, a populous suburb of Boston. THE Mattapan project, a large office and store build- ing represents a real estate development of $2,000,- 000, according to the announcement. The seating capacity of the auditorium will be 2,500. Krokyn, Browne and Rosenstein are the architects. The main entrance of the theatre will be marked by a huge pagoda rising high above the doorway. Many in- novations in point of service are planned among which will be a sunken pit in the mezzanine where there will be a dance floor and refreshment booths. Here dancing will be in order at the convenience of the patrons till mid- night. Organ and orchestra pit will be on separate plat- forms which may be raised or lowered at will. All the latest mechanical inventions including Vitaphone and Movietone will be used for presentation of the best pic- ture programs. Spacious parking area with free auto parking are included in the plans. The auditorium will be of the stadium type. In contrast to the architectural styles of the company's Seville and the Chinese atmospheric theatre for Matta- pan, Netoco now has under construction at Natick, Mass., a formal type of playhouse in the Colonial style. This will be called the Colonial Theatre. The Colonial will have a seating capacity of 1,500 per- sons and will be housed in a building providing ten store fronts. Provision has been made for large parking areas adjoining the theatre. John Edmund Kelley, of Boston, is the architect. Viezv of the foyer of the Seville Theatre, at Central Square, East Boston, Mass. 1466 A _| 1-,: l ^KS^y Motion Picture News THE LEROY THEATRE PROVIDENCE CAMERA VIEWS SHOW DIG- NIFIED DESIGN AND DECORA- TION OF THIS THEATRE BUILT AS A MEMORIAL BY RELATIVES OF LEROY PAYNE. On the left, proscenium arch of the Leroy Theatre, one of the largest picture playhouses in Rhode Island — prior to the building of the New Loew's State in Providence, the largest in the state. Below, a view of the mezzanine prome- nade, built around a large well opening into the main lobby. The furnishings include many unusual period pieces selected for their suitability to the gen- eral decorative scheme of the theatre. ay 4, 19 29 1467 CONI OLI DIXINC Another Triumph in Motion Picture Progress A new secret process perfected through four year's research and presented only after the most complete chemical and microscopic examinations as well as practical operating tests have demonstrated its worth. CONSOLIDIZEO FILM (Magnified 600 Diameters) Note the smooth, J fine textured sur- § face — highly resis- tan t to scratching NON-CONSOLIDIZED FILM (Magnified 600 Diameters) Note the granular, uneven surface Amazing Results CONSOLIDIZING prolongs the life and preserves the brilliancy of the print for at least 50% more showings. Oil does not penetrate CONSOLIDIZED Film and any surface accumulations may easily be removed. It does not increase rigidity. It avoids excessive drying and undue moisture absorbtion. It protects the perforations. CONSOLIDIZING overcomes the objec- tions to all former processes and means uninterrupted projection and better screening. Look for the CONSOLIDIZED Label CONSOLIDIZED NEW YORK Consolidated Film Industriesjnc. HOLLYWOOD 1468 Motion Picture New THE country over ... in of America's largest cities ... an offi- cial census discloses that 75% of all theatres are "American" equipped. And a roll call of the acknowledged large- scale exhibitors would show an even higher percentage. For it never has been disputed that the preeminent operators . . . those at the very top in the field are exclusive users of "Ameri- can" chairs. These figures speak for themselves. They tell a story of built- in quality, beauty and comfort that theatre owners and managers are daily turning into a profit. Theatre Chair ^Builders to the r Illustrated above is Chair No. 6146, of which 2610 were in st a I led in the Universal Theatre, Brook- lyn, John Eberson, Arch- itect. A beautiful chair with dark walnut finish wood parts, red uphol- stered Moroccoline seat and two-tone Jacquard Velour upholstered back. Two-tone metal finish on standards with aisle lights built in. Easy and silent seat movement is made certain by the use of noise- less ball bearing hinge. ^American Tuhlic for Over 50 Years American Seating Company May 4, 19 2 9 1469 Talking Pictures Demand Quiet Comfort This drawing of a typical Carrier System shoivs the Carrier method by tvhieh conditioned air is diffused gently downward over the audience at low velocity, as contrasted ivith the noisy, drafty ventilation produced by buzzing fans or the blow- ing of air through a few grilles above or below the stage or in the side walls. System of Theatre Cooling WITH the nation-wide acceptance of talk- ing pictures and the installation of sound equipment in large and small theatres alike, the neighborhood house now can provide entertain- ment nearly on a par with that of the de luxe metropolitan theatre. The bid for patronage, then, is once more based upon comfort condi- tions and beauty of surroundings equally as much as upon the quality of the entertainment. And now the element of noise enters into the problem of providing adequate comfort for patrons. Noisy heating, cooling and ventilating equipment, formerly merely a source of annoy- ance to patrons, no longer can be tolerated by houses featuring talking pictures for which, of course, absolute quiet is a vital necessity. Patrons will hesitate to return to a theatre where the dialogue is accompanied by the objectionable rush of air and the rumble of a noisy fan. The Carrier System for Air Conditioning, well- known for its remarkable quietness of operation, meets this demand for absolutely quiet equip- ment and provides, in addition, a scientifically healthful, properly and thoroughly conditioned atmosphere. Carrier conditioned theatres, there- fore, are best equipped to meet the public de- mand for healthful comfort as well as high quality entertainment. There is still lime to install a Carrier System in your theatre before sum- mer. Or, if you are contemplating the construction of a new house, by all means acquaint yourself with this accepted system, which is providing health- ful comfort in an ever widening list of progressive theatres in this country and abroad. Ask for a visit from one of our engineers, also the Book, "Theatre Cooling and Conditioning." Carrier Engineering Corporation Offices and Laboratories NEWARK, NEW JERSEY New York Philadelphia Boston Chicago Cleveland Washington Kansas City Los Angele* 1470 Motion P i c t u re N e ws What The True Basis Of Building Promotion Should Be* By William A. Starrett THERE is a legitimate and alluring field of endeavor for those interested in archi- tecture and huilding in connection with the financing of huilding projects. One such idea is that of financing buildings by the issue of so- called "leasehold bonds." In the State of New York, and I believe in two other states in the Union, securities that are founded on leaseholds are not accepted by fiduciary institutions as in- vestments for trust funds, thus limiting the use of this method of financing, which is, when soundly planned, about the best and most ad- vanced form of real estate security. Now the true basis of promotion is really the putting together of two valuable components of a creative enterprise. We have on the one hand a piece of land, either vacant or encumbered by obsolete buildings that must be destroyed in order that the land may realize its economic value ; and we have on the other hand a brilliant conception of a great improvement which might be made,— the land to be worth so much and the building to be erected to be worth so much. The sum of those two will be so much; and no matter what its costs, within those reasonable limits that we here discuss, there has been an increment the minute the key turns in the doorway it is opening. Therein lies the lure to the promoter and the legitimate profit in the thing we are here considering. Here is a thing builders and architects are tremendously con- cerned in, because we help to create that happy combination by bringing together an unproductive or absolutely unimproved piece of land and the highest possible improvement for that piece of land. It would be an impertinence in the presence of real estate experts to suggest a short cut in the matter of appraisals, for we have all used land appraisals of other generations and running down even to very modern times; — that method of calculation which compares what another piece of land cost with that of land under consideration, without reference to the earning power of the newer project. Out of such a circumlocu- tion of appraisal, we finally come to the solemn moment when the apraiser grudgingly says that our project is worth only about so much. However, I dare to pronounce a bit of dictum as a short cut for the whole thing, by saying that land is worth what it can be made to produce. If you want to<(be very meticulous in your definition, you may go> on to say : "What it can be made to pay over a period of years" ; but it is all said in those few words ;— land is worth what it can be made to pro- duce,— its earnings. The difference that must be recognized is the difference be- tween cost and value. Cost is the sum of those actual outlays of cash necessary to produce and complete the whole; that is cost of the operation. The value of the operation is the com- plete thing,— the cost increased by creative effort that has been put into the operation by the work of the builder and the architect. Promoters are of so many different kinds that one must almost define it every time he uses the word. Considering that type of promoter whom I should describe as reckless, but who * From an article by the vice-president of Starrett Brothers, New York, and a noted authority on building, reprinted in part with permission from The Architectural Forum. calls himself a conservative, we think of him as reaching down into the very bowels of the building business, and with prospective values and deferments in payment, he ponders on that as a possible ground upon which to build his slender project. He thinks of engaging the efforts of the architect and builder, and then reaches over the shoulders of both and proposes to engage the profit and the support of all the subcontractors involved. Here is the way that thing works, speaking for my own part of the country. Take items like structural steel, elevators and perhaps one or two other major items, and you find concerns vending those materials are able to take any part of the financing they say they will take. It is also to be observed that they carefully scrutinize the terms, and prices generally run correspondingly high. Beyond that, there is in the whole industry running down the line, a tendency to lean on the architect and the general con- tractor for advice, or rather for assumption of advice, concern- ing the taking of securities. There are 50 or 60 or sometimes as many as 75 subcontractors that enter into the making of a large, complicated, metropolitan structure. You have a great army of those people, ready to take any kind of paper offered, as a portion of their profit. Now what happens? If I could show you into the treasury departments of a dozen of the lead- ing builders of this country, you would find a very sinister state of affairs. You would find there men who promised to take anything in the way of paper and deferments, who are suddenly confronted with the fact that, after all, arithmetic on their books will not produce dollars, — and this is one of the fruitful sources of bankruptcy. WE all know, in this swift transition that has passed through the business, that borrowing is necessary for metropolitan development, and indeed it has become one of the fundamentals sources of our strongest outlets for capital. Insur- ance companies for years made loans when skyscrapers were early being introduced ; they did it with a considerable amount of what they then thought was risk. It has turned out, to course, as we know now, that there was no risk to it. Nevertheless, there is every credit due to those early institutions for the cour- age and forward-looking point of view that made possible the financing of these earlier constructions. I want to say that there is a responsiblity there that I think has never been squarely met by the so-called orthodox lending institutions, and that is this responsibility : When an owner (and let's call him also a promoter, because we are also speak- ing of that) has found a project meritorious, creative, needed and necessitous, if you please, and goes to an orthodox lending institution, and is told that his estimates are too high and that the architects' fees ought to be cut, and that his allowances for this and that and the other thing should all be pared down to arrive at a figure which is not only the cost but something below the cost ; then when the loan is made on that basis, with no creative vision, and the owner is forced to the very edge of his financial scheme (and it is not without historical record that often an enterprise entered into hopefully by people in- tending to avail themselves of loans, has actually been wrecked (Continued on page ???) lay 4, 1929 1471 THE STRONGEST ENDORSEMENTS OF THE Fulco Projector come from men BEST QUALIFIED BY EXPERIENCE TO PASS JUDGMENT THEY KNOW THE ART FROM A - Z FULCO PROJECTOR (Ernemann Design) FITTED WITH SOUND UNIT (f>nlfc< u Stale JTlirotrc iC'txtuH £.£. Fuitoo Compaq. for =»ay jra.ri. a»d ■>■. • 1 u . . , i ■- •^ul(»a«ot free '-Co riral Mrlf soda I praJucad &j Edlaee. u» to IM pHHl t/pe of projection *fcai 1 tea (Ml rtM of im a. PftOJECtOB. 1 pro- ■MttM II tt« aaal 1 &»»• MM, aod aloca AiC fnCJXTCSS ara »• l»a tall t la our <■..-«!' i» " Ira, Uwli oparatioa tiai pro*aa tna ■ ■.parlorlty. It li tu fim projaetlof MfJfclM l&at t*i MM Mil DMty >° u* rtUl p^rta. and *1U ball »*ano«a Mtefe gl«a to tt I004 Ufa aod a**y running qmllilae. TM aauy ipx lal d**ic*« that ii»ia o*»o addal to tdla a^uipnaai, milch ar* told at tna rtguUr price. »ir tpra/ U»t IMpi tna ftio coal at tna aparlur* toe UgAly racovaad ll'jCO PACJBCTOItf for toaatr* MR. THEO. M. NEWMAN Vice-President Golden Stale Circuit MR. NEWMAN S LETTER PROJECTION ROOM Parkside Theatre, San Francisco E. E. FULTON CO. C. H. FULTON, President F. A. VAN HUSAN, Vice-Pres. & Sales Mgr. A. G. JARMIN, Treasurer EXECUTIVE HEADQUARTERS 1018 S. WABASH AVENUE CHICAGO, ILL. BRANCHES 1018 S. WABASH AVE., CHICAGO, ILL. 115 W. 45th ST., NEW YORK, N. Y. 3403 OLIVE ST., ST. LOUIS, MO. 151 SEVENTH ST., MILWAUKEE, WIS. 340 N. ILLINOIS ST., INDIANAPOLIS, IND. 255 GOLDEN GATE AVE., SAN FRANCISCO. CALIF. 146 WALTON ST., ATLANTA, GA. 65 BROADWAY, BOSTON, MASS. ROOM 5, FILM EX. BLDG., 1914 S. VERMONT, LOS ANGELES, CALIF. FACTORY 2001 S. CALIFORNIA AVE. CHICAGO, ILL. 1472 Motion Picture N e ws URE5ZEi[RniilD|j Always a Box Of f ice Attraction STARS COME AND GO, and with them their host of admirers; but the theatre owner, who wisely uses plentiful light, has one star upon which he can always depend as a drawing card. Light is a great magnet. It attracts patron- attention to your theatre. It creates patron-con- centration on what you have to offer them by way of entertainment. It makes the path to your box office an easy one to find. Good lighting is dependent upon good lamps. When you use Edison MAZDA* Lamps, you get lamps that are of a known standard of quality. Examine your lighting. Write today for your copy of the new free bulletin, "The Lighting of Theatres and Auditoriums". You will find in it many valuable ideas for the proper lighting of your particular type and size of theatre. Just drop a line to the Edison Lighting Institute, Edi- son Lamp Works of General Electric Company, Harrison, N. J. Edison MAZDA Lamps represent the latest achievements of MAZDA Service through which the benefits of world-wide research, experiment and development in the Laboratories of General Electric Company arc given exclusively to lamp manufacturers entitled to use the name MAZDA. *M.VZDA — the mark of a researcli service. EDISON MAZDA LAMPS GENERAL E LE CTRI C May 4, 19 29 1473 in the Summer battle /or Profits you needQuiet fooling Quiet Mutilation TTOT weather months are just around the corner. Will they spell "Profits" or "Loss" to you? The new quiet 1929 Arctic Nu-Air Cooling and Ventilating System is definite insurance against the pro- verbial "summer slump." Here is a system that transforms your theater into a cool retreat on the hottest days, an attraction more appealing than entertainment itself. "Quiet Cooling" — "Quiet Venti- lation," your customers sense the effect without being conscious of its source. Customers made comfort- able means patronage, and patron- age means profits. The Arctic Nu- Air System is a profit builder, a dividend producer and what's more you pay for it as it earns for you. Investigate Our Easy Payment Plan 19 2 9 FEATURES 1 Tremendous Capac- ity. 2 Extreme Slow Speed Without Affecting i lie Capacity. 3 Remote Hydraulic Air Volume Control. 4 "Tim ken" Bearing Equipped. 5 Positive Directional Control ot Air De- ne Equipped. 5 Positive Directional Control ot Air De- livery. 6M u 1 1 i - B e 1 1 s on V- Grooved Pulleys. 7 Warm Air Ventilator and Fuel Saver. Insuring year-round cooling, ventilating anil heating service at lower power and fuel costs. The speed of the blower can be increased to full capacity or retarded to one R. P. M. by the touch of your finger. T^HE "Talkies" have revolution- ized theater equipment. The new "slow speed" Arctic Nu-Air Cooling and Ventilating Systems (operating at but 182 to 236 R.P.M.) conform to every requirement made necessary because of "sound" pictures. No slapping noises, no sounds of rush- ing air, no disturbing air currents to distract attention from the picture or annoy your patrons. Built on honor and sold through performance the 1929 Arctic Nu-Air System has received the endorsement of theater men and ventilating en- gineers throughout the country. Hundreds of orders have been re- ceived for early installation. Tried, tested and proven, it has no equal in efficiency, low initial cost or operating expense. Our Guaranty Protects You Before You Do Anything on Ventilation or Cooling Get the Facts on ARCTIC NU-AIR +' - H ARCTIC NU-AIR CORPORATION, NORTHWESTERN TERMINAL, MINNEAPOLIS, MINN. Sales Offices in Principal Cities REMOTE HYDRAULIC AIR VOLUME CONTROL m- Because of the patented, remote hydraulic air volume control you can obtain de- grees of air volume, and degrees of coolness never possible before. You can positively adjust inside con- ditions to outside temper- atures. It also guarantees power savings that mean new net profits. ARCTIC NU-AIR CORPORATION 2101 Kennedy St. N. E. Minneapolis, Minnesota. Gentlemen: Without obligation on my part, please give me detailed information covering the new features of the 1929 ARCTIC NU-AIR COOL- ING and VENTILATING SYSTEM. Name . Street and Number- City .State. Seating Name of Theater Capacity- 1474 Motion P i c t u r c N e ws The S.M.P.E. Meeting THIS coming week, May 6th to 9th, will witness the first meeting in New York City of the Society of Motion Picture Engineers. I Heretofore the annual meetings of this increasingly important body have been held in Washington, Hollywood, Lake Placid and other points away from the swivel chair centre, and yet they have always been generously attended. Now that the technical men are to come to the industry's business headquarters many an executive will find an opportunity to sit in at these instructive sessions, and we predict that the New York meeting will go down in the Society's history as its most memorable and useful. We note that fully two thirds of the program is devoted to the problems of sound pictures; so there are few picture folk of consequence who will not find time to listen to those important technical papers and discussions. There has never been an organization within the industry which we can regard with more pride and respect than this Society of Engineers. Starting in 1916 — at a Motion Picture Expo- sition if we recall correctly — the Society has steadily forged ahead with spirit, intelligence and dignity, and to its practical labor the American industry owes vastly more than is commonly realized. TTT A T W. A. J. Introducing Two New Features WITH the current issue of the monthly The Showman Section, this publication inaugu- rates two new and highly important ser- vice features, and in order that these rather revo- lutionary departments in motion picture trade publications may be used to their full advantage by the exhibitors, the editors take occasion here to urge upon readers the value to be derived from a continued study of the new features, which with this issue become a regular monthly service of The Showman Section. On the second page following Sound Data this there appears the first issue In New Form of the Sound Equipment and Operation Pages. As will be- come immediately manifest these pages fill a want that has arisen in the wake of the revolutionary development called "sound pictures." The purpose of the Sound Equipment and Operation Reference Pages is to supply technical data concerning every element included in the make-up of sound repro- ducting apparatus and present such data in a form convenient and usable for reference purposes. In- vestigation and a survey, in the conduct of which hundreds of exhibitors were directly queried, which has been carried on by the editors during the past several months revealed that throughout the field there exists an urgent demand for technical in- formation prepared in a manner to keep theatre men advised on the progressive ideas which de- velop and the fundamentals involved in the re* production of synchronized pictures. In answer to this demand, this publication has arranged to present in the form of Sound Equipment and operation Reference pages complete studies of the many subjects involved. Another department for which Construction a real need has existed for many Problems years is the Theatre Construction Problems service feature which is inaugurated with this issue. In order to make possible the proper carrying out of the idea involved here it was necessary to engage the ser- vices of a specialist in theatre architecture. That has been done. And the efforts to provide a reli- able, competent and readily available source of information on such important questions as re- modeling or rebuilding, new building or renov- ation, it is firmly believed are more than com- pensated for in the added service this publication is enabled now to perform for the exhibitors through the "Solving Your Theatre Construction Department'' conducted by Mr. Victor A. Rigau- mont, theatre architect. May 4, 1929 ! A Vallen Product Trade Mark T he Vallen A utomatic M ask Providing, Screen Surface Reduction for Sound! PAT. APPLD. FOR ATTACHES TO SCREEN FRAME Folds Back—Out of Sight When Not in Use Power unit here when elec tricelif controlled. Adjustable f'ange for align me mask to tilt of screen. Reverse Side of Mask When Closed- Showing Mechanism and Disposition of Curves MASK IN USE There are of course, many make - shift ways of reducing your screen surface. The thinking, Exhibitor, however, will not spend thousands to install better sound devices and hamper their Effectiveness by neglect of proper auxiliary equipment. The Vallen Automatic Mask accomplishes any reduction your sound system M requires, — from left side only, or, any other desired directions. It is Simple, Vp> Positive, Hand-operated, or Remote Controlled Electrically . Vallen v[ Guaranteed, of course! For Price, Delivery. Further Details — Write VALLEN ELECTRICAL COMPANY, INC. AKRON, OHIO, U. S. A. 1476 Motion Picture News EQUIPMENT deference PACES OPERATION K by JOHN F. RIDER o o MOTION PICTURE NEWS REPRODUCTION OF SOUND AND SCENE HP HAT the development of equipment whereby sound and scene may be synchronized in motion picture form has heralded a new era in the motion picture industry, cannot be denied. . . . Many do not like the present-day talkie," not because the sound is wearing upon the mind of the observer, but because the character of reproduction is not what is expected. If this be the case, the solution is development- greater perfection. Now, in connection with the interpretation of greater perfection, we must consider a certain phase of the industry, the capabilities of the personnel, and not the capabilities of the equipment. True that the present state of apparatus development is not the ultimate— that whatever is required for the ultimate cannot be attained— but practical exposition in the form of reproduction under the correct conditions has shown that very excellent results may be obtained. In general, the equipment required for the reproduction work is not new to the men who have been asso- ciated with the telephone and radio fields, but to the men of the motion picture industry invested with the right to operate the "talkie" equipment, the required appurtenances are of enigmatical nature. This is not strange because the subjects involved expand over quite an area and cover various scientific fields. The con- version of light into electricity and electricity into sound are of widely different nature, yet both are in- volved in the 'talkies." The process of sound magnification in electric form plays a tremendously important role and is a study in itself, entirely different from the aforementioned, but an inherent part of all systems. Say what you will, radio is an allied subject not so much because some of the equipment used in the talkies is found in radio, but because the radio receiver of today has created a standard of reproduc- tion, classed as a criterion where the "talkies" are involved. The reproduction of the scene is beyond these data sheets, since we at the receiving end have no control of the size of the picture. That the proportion is altered is order to accommodate the sound track is beyond our control. What we are interested in is the dissemination of data pertaining to the equip- ment employed for the reproduction of sound. No matter who the man, he can secure better performance from any device if he comprehends the performance of that device, if he understands the function of every part of the device. We need say very little about servicing, other than that it is necessary with all systems and the man who does not understand his equipment, cannot effect repairs. The effect of an interrupted program be- cause of sound equipment failure and inability to service, speaks for itself. . . . Hence these Reference Pages. . . . o o MOTION PICTURE NEWS SUBJECT MATTER [ J J i 'THE subjects to be discussed in these reference pages will cover the items employed in the reproduction of talking and sound pictures. In addition to technical details of these devices, information pertain- ing to the underlying principles of operation, will be discussed at length. The subject matter is divided into main classifications with subhead. Each classification bears a designating number and the subheads are identified by the presence of the lead figures in its designation. An idea of what is meant by these designating numbers can be gleaned by an analysis of the contents of these reference pages, which follow : 100. ACOUSTICS and INSTALLATION 100.1 Reverberation and structures 100.2 Seating arrangements 100.3 Volume of house 100.4 Absorption and material 100.5 Wiring 200. AMPLIFIERS and PRINCIPLES 200.1 Transformer coupling 200.2 Resistance coupling 200.3 Impedance coupling 200.4 Voltage amplification 200.5 Power amplification 200.6 Output circuits 200.7 Impedance relation 300. LOUD SPEAKERS and DESIGN 300.1 Dynamic (Moving Coil) 300.2 Cone (Electro-magnetic) 300.3 Expotential 300.4 Response 300.5 Utility 400. PHOTO-ELECTRIC CELLS 400.1 Types 400.2 Underlying principles 400.3 Utility 400.4 Amplifiers 500. PHONOGRAPH PICK-UPS 5001 Design 500.2 Response 500.3 Application 600. SOURCES of OPERATING POTENTIAL 600.1 Batteries 600.2 Generators 600.3 Rectifier systems 700. VACUUM TUBES and PRINCIPLES 700.1 AC and DC types 700.2 Voltage amplifiers 700.3 Power amplifiers 700.4 Application 800. MISCELLANEOUS May 4, 19 29 1477 EQUIPMENT |)EFEblNCE PACES OPERATION K by john f. rider O O MOTION PICTURE NEWS No. 800. GENERAL SYSTEMS THE systems developed for talking movies are numerous but the arrangements employed at the reproduc- ing end differ very little insofar as types of equipment are concerned, other than the distinction be- tween the synchronized and the non-synchronized arrangements, and the use of disc and film. In the former classification we find th? latter t\\ o arrangements, whereas in the second classification, non-synchronized we deal with the disc record, as thesource of sound. With respect to the film as a source we find three popular systems, although one of these- has as yet found limited application and is closely allied with the other two because it utilizes either systems. Photographic records of sound may be of two types, constant density and varying width or constant width and varying density, depending upon the arrangement employed when the original record is made. These two constitute two of the systems where the record is a part of the film carrying the scene. The third arrangement is a separate film for the sound track, employing either one of the two methods mentioned. The method of producing the sound record is to modulate a light beam by means of a shutter of special type actuated by electric impulses secured by amplifying the sound present when the original negative is made. The disc system involves the recording of the sound vibra- Photographic records of sound. Constant tions in the form of groove, the vibration of the cutting tool width, variable density at top. Below, con- being governed by the electrical impulses passed to it from slant density, variable width the amplifying equipment connected to the pickup microphone. The photo-electric cell converts the light passed through the film to the cell into electricity by virtue of the electronic emission of certain chemicals in these cells, which become active when light is impinged upon them. The cell contains a collector ring and when correctly connected electrically, an electric current flows between the source of electrons and the collector ring and through whatever other external equip- ment may be connected into this circuit. This current causes a voltage drop across a certain part of the external circuit and these voltage variations are applied to the amplifying tube. In the disc systems, an armature is caused to vibrate in an electro-magnetic field, the vibrations corre- sponding with the recording. The movement of the armature causes the generation of a voltage in certain bobbins of wire contained within the pick-up unit. Courtesy Bell Telephone Laboratories o o MOTION PICTURE NEWS SPEECH AND MUSIC FREQUENCIES I No. 800.1 N order to comprehend data pertaining to the sound equipment employed in talking movie installations, it is necessary to comprehend the term "frequency" as applied to the operation of these devices. Granting satisfactory synchronization, the paramount item is perfect reproduction of the original record. Reproduction, however, is governed by the faithful retainment of the relation between the fundamental tone and the overtones produced by the voice or the instruments at the original recording and secured at the reproducing end from the source of sound, be it the film or a record. Generally speaking, the tones produced by a human voice or a musical instrument or a number of musical instruments, are complex and consist of a number of frequencies, the fundamental and a number of overtones or harmonics. Now, while such waves are known to be complex, all sounds produced do not consist of the same number of overtones. Neither is the amplitude or the strength of the fundamental and the overtone frequencies the same for all sounds. This difference makes possible recognition of instruments and voices. In other words, the difference between the relative amplitude of the fundamental and the overtone frequencies produced by a piano and a harp, makes possible the distinction between these two instruments, or that produced by two different men or women makes possible distinction between them. However, recognition of the sound produced originally and recorded upon the film or disc is governed by how well the equipment utilized at the reproducing end will retain the relation between the amplitudes of these frequencies during the process of amplification and loud speaker operation. This phenomenon is the important item mentioned as the frequency characteristic of the amplifying system and the speaker system. For the men who are not aware of the fact, every part of the amplifier equipment is associated with the reproduction. Magnification is not the sole function of the amplifying equipment. It must magnify or amplify without distorting, that is, altering the amplitudes of the various frequencies in the sound, by overamplifying some and underamplifying others. In other words, accentuating certain fre- quencies and attenuating other frequencies. Design of "talkie" equipment is in certain respects better than that of equipment employed in radio receiver installations and the average range in the talkies" is from 40 to approximately 8,000 cycles per second or, expressed in different terms, from 40 vibrations per second to approximately 8,000 vibrations per second. This range of vibrations covers the range of sound vibrations produced by the voice and the musical instruments used. Not that the voice can produce this range when speaking or that any one instrument will produce this range of frequencies, but this range is necessary because the minimum funda- mental frequency and the maximum overtone frequency extends over this range. 1478 Motion Picture News ANNOUNCING TALKAFILM A PLATTER PHOTOTONE PRODUCT Talkaf ilm is the latest product of the Platter Phototone Laboratories— a complete syn- chronous device reproducing sound from disc and film. In line with our policy of releasing only proved devices. Talkafilm was announced only after we were sure that in it we were offering the best at a lower cost than is asked for any device of equal merit. Shipments start in May. Already scores of orders are on our books. Get your reservation in at once. Mail the coupon for details and name of our nearest distributor. (We maintain offices in all principal cities.> THE PHOTOTONE CO., NORTH VERNON, IND. THE rilOTOTOVi: CO. North Vernon. Indiana Give me full particulars concerning your neiv Talkafilm device, including disc and sound-on-film attachments. NAME OF THEATER STREET AND ADDRESS. CITY AND STATE. SIGNED BY May 4, 1929 1479 Indicating Meters Needed to Expedite Repair When Things Go Wrong Proper Metering Takes Guess Work Out of Operation of the Complicated Wiring Systems Required for Theatre Sound Apparatus ABOUT three weeks ago, we had occasion to view a very popular talkie. The run was perfect and the intermission appeared years long to the enthusiastic audience. The stipulated period passed and everyone settled com- fortably for the remaining half of the picture. . . . but no picture! Another ten minutes elapsed and the buzz of con- versation grew louder. . . . Still no pic- ture. ... A very weak announcement issues from the screen that due to a slight difficulty, the pictuer will be delayed for another few minutes. . . . Another ten minutes elapses. . . . and still no picture. ... A few people applaud and some stamp their feet, a sacrilege in the big Broadway house. ... To make a long story short, the picture was out for 52 minutes, rather, the talkie equipment was out for 52 minutes. In that time, many people left the house, totally disgusted with the talkie equipment. Now, we believe that the units em- ployed in this house were of the highest calibre, yet a similar interruption occurred a week later, this time for 19 minutes. We have viewed many talkies and experi- enced the above on more than one occa- sion. We hold no brief against an in- terruption, since such things will occru, but we cannot imagine the reason for a 52 minute break, even a 19 minute break. The service problem does not present itself when everything is operating and functioning in a normal manner. It be- comes important when something goes wrong, and it is at this time, that the de- sign of the equipment displays its influ- ence. We have had occasion to analyze some of the apparatus designed for use in talking movie installations and one significant fact is ever present, namely, that the design engineer overlooks the fact, that service will be necessary at some future date, and that the man who will be called upon to effect the repair is less familiar with the apparatus. The simplest of equipment sold to a movie house involves the expenditure of several thousand dollars, yet, a few sim- ple, inexepnsive meters, which would guide the operator during periods of trouble are invariably omitted. After all is said and done, the best of service men, repair men or operators, particularly the latter classification, are not listed among the ranks of clairvoyants. At the moment of break, they must hunt within the in- nards of the equipment . . . and keep, perhaps two thousand people waiting. A By John F. Rider man who is familiar with the apparatus at hand will operate much faster than he who finds the units foreign. A service bulletin will advise probable faults, but while the actual trouble is singular with respect to numbers, it is necessary to hunt through various systems. After years of experience with equip- ment of this type, we believe we are safe in saying when a device fails, it more frequently opens some circuit, rather than cause a break in operation by virtue of a short within the faulty device. The only exception to this is the condenser in the system. The usual defect is a rupture, which action shorts the circuit. Under the circumstances, meters should be in- cluded at stragetic points to indicate an open or a short. The design of talkie equipment is such that the same meter, properly located will indicate both condi- tions, that is, if the meter indication is properly interpreted. By this we do not mean that only one meter is required. Several may be used to excellent advan- tage. As a matter of fact such indicating devices find extensive application when the unit is functioning properly, since the indications may be interpreted to show correct or incorrect operating voltages. THE performance of a complete am- plifying equipment is to a large ex- tent governed by the operating voltages. The satisfactory design of the circuit ele- ments is taken for granted. Hence it is im- portant to know the correct operating voltages. Now, we recognize fully, that units sold to picture houses are fully as- sembled and it is difficult to make internal changes. We should not say internal changes, since the addition of a meter does not require a change ; a break in a circuit which is again completed when the meter is inserted. However, most of the equipment is paneled and if it is im- possible to locate the meters on the face of the panel, they should be located in the rear. We recognize that in many cases, the insertion of these meters will help little, assuming that the complete system is per- forming satisfactorily and that the break when it does occur, takes place in a dif- ferent part of the system. But even so isolation of the trouble in the obscure part of the system is expedited because certain parts of the arrangement are immediately eliminated as possible sources. This is possible because the meters where used indicate normal operation, hence the mind is free to tackle the remaining sections. We also realize that meters are furnished with complete systems, but examination of the locations of these instruments shows that their function is to facilitate than to indicate current continuity. They do indicate circuit continuity, since they are in the circuit, but the number used is insufficient. IN what is to transpire, we do not wish to imply that the equipment shown is unsatisfactory, because just the reverse is actually the case. We have had occa- sion to use and handle these amplifiers and know them to be very satisfactory, but we cannot help but stress the fact, that if something went wrong it would take quite some time to locate the fault. This is equally true with all other ampli- fiers, hence all are in the same class. Let us take a typical amplifier and power sup- ply system, such as that shown in figure 1. (Wiring diagram appears on page 1482.) If we divide the installation as shown, the upper half comprises the amplifying equipment and the lower half the power supply equipment. Although none is shown, let us assume a meter is in each plate circuit of the output tubes. This meter indicates the plate current drawn by each tube and for best operation of the output coupling unit, the choke coil which feeds the speekers, the D.C. plate current fed to each tube, should be equal. As is evident in the wiring diagram the 227 tube has its own filament circuit and this is true of the 227s and 250s. Assum- ing satisfactory input line voltage and proper filament transformer design, fila- ment voltmeters are unnecessary. Furth- ermore, if one tube of a group of two connected to the same circuit, does not light, it is simple to locate the fault, being in the tube, the wiring to the socket or the socket contacts. The same is true of the single 227. With respect to the two meters in the plate circuits of the 250s (these meters are not in the circuit, but we assume that they are, since plate current meters are usually employed in the output circuit) they indicate several conditions. First, the value of plate current consumed by each tube. Second, that the potential is being applied to the plates of the tubes. (Continued on page 1482) 1480 Motion Picture News lag EtJ B E e tl Is Back of National Service — thirty branches located in strategic sections of the country, ready to serve every need of the American Exhibitor. — day and night maintenance service, to "keep the show going." — the service of expert installation men for every phase of theatre equipment, assuring the application of equipment best suited to the individual theatre's needs. — products of the highest quality, which have demonstrated their actual merit before being offered. 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Exhaustive tests and elaborate precautions by our engineering department make it possible for us to make this all-important statement. Gears and bearings are of the finest material, which insures you against the trouble and expense of fre- quent gear replacement. AMPLIFICATION— Full Double Channel sys- tem. Two (2) complete units are the standard equip- ment of all KINETONE Models. All built into rack and panel combination, a feature typical only of the highest price equipments. OPERATION — Any operator can be taught to operate and take care of KINETONE in less than one hour. INTERCHANGEABILITY -KINETONE is interchangeable with all standard devices using the disc method of operation. You can play the pictures of all producing organizations. INSTALLATION— Because of the essential sim- plicity and perfection of KINETONE, actual instal- lation can be made very quickly. REPRODUCTION-GIANT DYNAMICS- specially designed for, and so perfectly matched with entire system, as to reproduce naturally and with fidelity, the entire range of frequency from the highest soprano to the lowest bass notes without distortion. SERVICE -A Service Department is maintained to assure complete practical aid in case of any un- forseen difficulty. Model KI Model KN Model KE For Theatres under 1000 seats For Theatres up to 1200 seats For Theatres seating over 2000 $1195 $2000 $1500 Note: With all Reproducer Systems, we will supply the un- equalled all steel non-synchronous equipment — Cinetone — for an additional $200.00. 9 Months To Pay The balance of the purchase price. DELIVERY is now being made in ac- cordance with the receipt of application. Preference is naturally being given to the earliest orders. OUR SOUND-ON-FILM DEVICE WILL BE AVAILABLE AT A REASONABLE ADDITIONAL COST TO ALL KINETONE EXHIBITORS IN 60 DAYS. S. & S. ENTERPRISES, Inc. 46 CHURCH ST., BOSTON, MASS. PHONE HANCOCK 8680 1482 Motion Picture News TYPICAL AMPLIFIER AND POWER SUPPLY SYSTEM Third, that potential is being secured from the power supply. Fourth, overload- ing of the output tubes, if this phenome- non takes place. Fifth, an idea of circuit conditions in the grid and filament cir- cuits of the output tubes. However, these exist only when everything is operating normally. Suppose that these meters show zero plate current instead of the required value. Only one fact is evident, namely that plate potential is not to be applied to the plates of the tubes. The reason for the lack of plate potential, as evidenced by the meters is enigmatical. The possible sources of trouble are numerous. . . . Let us see. FIRST, is the possibility of damaged meters, which condition is very un- likely unless the meters are subjected to an overload. Second is an open in the lead between the power supply device and the lead supplying the plate potential to these tubes. Third is an open in the plate choke, that is each half of the plat choke. This, too, is very unlikely. Not that an open is unlikely, but, rather, that it would not take place simultaneously in both halves of the choke winding. Fourth, is an open in the power supply, at least in the part supplying potential to the output tubes. Fifth, is a damaged rectify- ing tube or a burned-out filament in the rectifying tube. Sixth, is damaged output tubes, but this is very unlikely, since a deactivated filament will not cause zero plate current. Seventh, is a ruptured fil- ter condenser in the power supply filter system. This will short the rectifying tubes and plate voltage will not be avail- able. A glance at the plates of the recti- fying tubes will show this short. Eighth, is an open between the B minus of the power supply device and the B minus of the output stage. Ninth, is a possible break in the B minus lead in the power supply. As is evident the possible points of trouble are numerous. Also, that the power supply device or system plays a prominent role as the possible source of trouble. Why not incorporate one meter in the power supply system to indicate normal operation regardless of conditions external of the power supply device. Such a meter would greatly expedite iso- lation of the trouble by removing a part of the system or the entire system from the realm of doubt. For example a D C current meter between the first filter choke and the output tube plate potential lead would indicate normal or abnormal current flow and once adjusted for normal operation would show the condition of the rectifying system and operation of the complete power device. The range of the meter would be such as to provide for proper operation in the event that the rectifying tube should be shorted by a ruptured filter condenser. Assuming lack of plate current indica- tion with the output stage meters and sat- isfactory indication on the power supply current meter, showing normal operation of the power supply device, the length of time required to locate the trouble will be reduced appreciably. By a simple appli- cation of the process of elimination, the trouble must be external of the power supply device. In this instance it is lim- ited to three points. One, the lead be- tween the supply device and the amplifier. Two, the connection between the B minus of the amplifier and the B minus of the power unit and, three, the connections be- tween the plate choke and the tube plates or the meters. Suppose that the first filter choke is "open." The power supply meter will read zero, and the output tube plate cur- rent meters' deflection can be discounted until the power supply system is checked. The example, or rather the type of power supply device we have selected is some- what more complicated than the usual, in that the D. C. plate potential leads are peculiarly located. If at some point in the external amplifier system, the load is withdrawn, the power supply meter read- ing will increase, showing that the drain upon the system has been reduced. In the conventional arrangement a filter con- denser shunts the rectifying system out- put. This condenser is the first to "blow," in which case the plate current meter in the power supply system will read zero in conjunction with a similar reading, in the plate circuit of the output tubes. Un- der these circumstances, the reading on the output tube plate meter will have little significance until the trouble in the power supply system, as evidenced by the meter reading, is rectified. IN the power system shown in figure I, it might be well to place another meter between the two chokes feeding plate volt- age to the 227 and the 226s. By so doing, it is possible to rapidly check the location of a fault in the power supply. If an open takes place at some point beyond the first meter, i.e., the meter nearest the rectifying system, meter number 1 will indicate, whereas meter number 2 will show zero. If an open takes place be- tween the first meter and the power sup- ply input, both meters will show zero. If one of the filter condensers should "blow" or puncture due to excessive potential, the reading of the meters will show the ap- proximate position. So much for that. Now, in many cases, the amplifiers used on the installation are of different types, the "gain" in each unit amplifier being a variable. If all the amplifiers are actuated by one power supply device, each plate voltage lead should be metered to show the flow of current from the power supply to the individual units, and two current meters in the power supply unit are satisfactory. Under certain condi- tions, one meter is satisfactory in the power supply device. If on the other hand, the individual amplifier units are operated from individual power supply units, each power supply device should be metered. We place much stress upon the power supply device, because we have {Continued on page 1500) ay 4, 1929 1482 7h 'AUDAK PICK-UP The foundation of success in modern theatre management lies in the realistic reproduction of music and dialogue. SOUND-ON- RECORD ... it doesn't mean a thing to your audiences . . . but the QUALITY of the sound you give them means EVERYTHING! Your pick-up, the heart of your reproduction system must be the very best, else your entire sound system is a flat failure that will be reflected in your box-office receipts. AUDAK, with an international reputation in the acoustical field, offers to theatres the most powerful and the most life-like Pick-up available to-day, a perfectly balanced instru- ment which transmits every chromatic shade of meaning in voice or music. The AUDAK Chromatic Pick-up is in such wide use among your own confreres because it reproduces NATURALLY! Investigate. The AUDAK COMPANY, 565 Fifth Avenue, New York Creators of Electrical and Acoustical Apparatus Since 1915 1484 Motion Picture News H Solving Your Theatre Construction Problems Conducted by Victor A. Rigaumont Theatre Architect s m mm. Modernizing Old Time Theatre Dear Mr. Rigaumont: What do you think can he done with an old- time theatre which has a great big stage? The old fashioned top gallery is useless because it is difficult to get people to go up there. . How would it be possible to improve this house at a reasonable cost? Enclosed sketch will give you an idea of the conditions. M. A. H. Answering M. A. H. : Here are my suggestions for improving your theatre. You can keep the proscenium arch where it is and go into the stage about twelve feet. There is nothing else you need to do to the stage or the dressing rooms, because they seem to be adequate. Now for the auditorium. Without any doubt, the two balconies should be removed and the old main floor resloped, less steeply. By constructing one new balcony with a clear span, you will get rid of the first floor columns. I believe that your lobby could be shortened by moving the wall twenty-five feet and thus adding this space to the audi- torium. These plans would give you, practically, a new theatre with a little less than 1,000 seats on the first floor and 550 seats in the balcony. You would have just about the same number of seats that you now have, but these new seats will be all good seats, whereas the majority of your present seats are not of much use due to the steepness of the gallery and the horseshoe shape of the balcony. Effectiveness of Ornament Dear Mr. Rigaumont: Is it necessary to have a great deal of plaster ornament in a theatre to make it attractive? Does this form of decoration add much to the cost of the building? T. J. McC. Answering T. J. McC. : There seems to be an impression among many theatre operators that a lot of orna- ment makes a house all it should be in the way of attractiveness and perhaps beauty. Of course, ornamentation is a question of' good taste. It may be overdone very easily and a great many of these so-called ornate theatres remind me of a buxom cook all dolled up in her employer's clothes and wearing her jewels. The use of ornamentation in a theatre, or anywhere else, is not a question of quan- tity, of profusion or of copying some orna- ment that did artistic duty in some Italian Palace or in some Spaniard's Alcazar. It is a question of allocating this ornament with simplicity and good taste. The ma- jority of people really appreciate good taste and they can not be forced into lik- ing over-ornamentation and shoddiness. Where certain owners have striven to imi- tate and outdo one another in the way of "flash" decorations, they have accom- plished effects which remind one of an out- door amusement park like Coney Island. While decoration is important it is far more vital that a theatre have good circu- lation, fine sight lines, ample seating capac- ity and restful atmosphere which re- fleets culture. And by the way this is by far the most economical kind of theatre to build — and incidentally, the hardest to design. Importance of Emergency- Light and Power Plant Dear Mr. Rigaumont: Do you recommend the installation of an emergency light and power plant? S. W. Answering S. W. : Certain State Regulations make it man- datory to install an emergency light plant so that, in case of failure of current, the exitways, stairs, and auditorium will be lighted and thus avoid the creation of any panics with their consequent danger of in- jury to patrons. A house plunged into in- definite darkness is uncontrollable and a menace to safety. It is generally advisable to install an emergency light plant, whether or not it is required by law. Every conscientious theatre owner has the safety of his patrons at heart. This precaution may save a lot of grievance caused by possible lawsuits in case of injuries. In addition to safety reasons, it is often- times advisable to have an emergency light plant because, in some localities, the source of power is somewhat erratic. It is not un- common for the power to fail altogether and the picture "go dark" for a certain length of time. This often means that you have to refund considerable money to natur- ally impatient patrons. And that money can never be obtained again. When installing an emergency light plant, it is therefore quite advisable to put in a large enough unit that can take care of your projection machines as well as certain of your house lights. With this emergency light and power you will be protected from stoppage of your show on account of out- side power and light failure. The cost of these plants vary with the type of machine purchased. There are sev- eral good ones on the market which have the approval of the State Authorities and which are highly thought of contrivances. Thev are really an investment. Specialist in Theatre Architec- ture Edits New Depart- ment VICTOR A. RIGAUMONT, one of our most prominent theatre archi- tects, takes the attitude of practicallv "adopting" each undertaking and "father- ing" it through from preliminary survey to dedication. The fact that he is one of | the three theatre architect members of the American Institute and has twenty— one years' experience behind him, attests to his rank as a designer of edifices in gen- eral and motion picture theatres in par- ticular. He has designed several millions of dollars worth of buildings for such well known picture interests as Rowland & Clark, James B. Clark, Schine Enter- prises, M. A. Shea, Harry Bernstein, John Stahl, Robert Coyle and other oper- ators. Rigaumont maintains offices in Xew lYork and Pittsburgh residing with his wife and daughter in the latter city. He was born in New York City, June 8, 1889, where he received his elementary education, which was followed by attend- ance at Saham College of England, Car- negie Institute of Technology in Pitts- burgh and the Atelier Umbdenstock, Ecole des Beaux-Arts in Paris. He has traveled extensively in this country and abroad. 2 Cents — 2 Minutes — and YOU have invested all the time and money necessary for expert advice regarding your theatre construction problems — whether that means the estimated cost of a new theatre of a certain size or to be erected on a cer- tain plot — anything, barring questions regarding projection room design and equipment, you may wish to know about rebuilding or new building. Just write out your question, stating briefly the information you desire, and read your next issue of The Showman section. The answer, given in straight- forward style, by an expert and a spe- cialist in theatre architecture, will be printed in this department, identified by the initials of the name you sign to the request for information. It is a confidential, 20th century service of- fered you by Motion Picture News. May 4, 19 2 9 1485 SALES OFFICES Baltimore, Md. Boston, Mass. Buffalo, N. Y. Chicago, HI, Detroit, Mich. Kansas City, Mo. Los Angeles, Calif. Minneapolis, Minn. New York, N. Y. Oklahoma City, Okla. Philadelphia, Pa. Portland, Oregon San Francisco,Calif . Seattle, Wash. seats them . (or less7 than ECENT figures show that, in the first two years of operation, "% it has cost Roxy less than one cent each to seat his patrons in ^ ^* the finest and most luxurious theatre chairs ever built. Each chair in the Roxy (a 6,200 seat house) has brought in close to $1800 apiece since this magnificent theatre opened — a convincing tribute to the box office appeal of Heywood-Wakefield theatre seating During the past two years Heywood-Wakefield chairs have been ordered in thousands and thousands by Publix, Balaban and Katz, Pantages, Palace-Orpheum, Schine, and others. Their costs to seat each patron in de luxe style have been astoundingly low, too If it costs Roxy, Publix, and others so little to seat their customers in these super- de-luxe chairs, then practically every exhibitor, who needs to, can afford to reseat with a comfortable, money-making theatre chair. Ask your nearest Heywood-Wakefield sales office to tell you the advantages of RESEATING. HEYWOOD ^WAKEFIELD Theatre Seating Division I486 .1/ o t i o » Picture N e w s Construction Problems Continued Possibilities of Plot 54 by 132 Gentlemen: I am writing you to inquire regarding a new theatre which there is a possibility that may be built here in ... A lot that is 54 feet wide by 132 feet deep, we want to know how many seats would be possible to be put in a theatre on a site of this size, which would be modern, yet not cost too much money. If it is in your power to give any data regarding this propo- sition, that is, to cost and seating capacity, we the undersigned, will certainly appreciate same. The theatre would have one balcony. You may have in mind some theatre to refer to, and as I feel there is nothing lost by finding out all possible angles to any proposition like this, we certainly will be pleased to hear from you at an early date. Certainly enjoy reading the News, and always look forward to receiving same. R. J. M. Answering R. J. M. : At this writing' we do not happen to have a copy of the Building Regulations of your State, but assuming that these are the same as the usual Safety Code of the majority of States, your proposition would work out as follows. The exits would be at the extremities of the lot. The lobby, rest rooms, stairs to balcony would be at the front and a 20 foot stage at the rear. There would be about 725 seats on the main floor and about 360 seats in the balcony, giving you a total of 1,085 seats. There would be a mezzanine lounge with rest rooms for the balcony. The projection booth would be large enough to permit the installation of sound equipment. Due to the small size of the lot, it will not be possible to provide for any stores, unless you want to cut down the seating capacity. Of course, the seating capacity can be enlarged if you make the balcony bigger but this would mean more cost due to a larger building and may not be desir- able in your case. As to the cost of this structure, it is be- lieved that in your locality it may be con- structed for about $85,000.00, ready for your equipment. You can economize in the neighborhood of $10,000.00 should the stage loft not be run up now and the finishing of the dressing rooms underneath the stage be postponed to another time. Of course, you realize that construction costs vary in certain localities and it may be possible to further economize if your labor costs are lower than in the average town. The above seating capacity is calculated on the basis of a center aisle and two wall aisles. If only two aisles are utilized, you will be able to increase the seating capacity by about 47 seats or obtain a total of 1,132 seats. Stage in Picture Theatre Dear Mr. Rigaumont: Do you advise building a stage in connection with a new theatre, even though we only in- tend to show pictures at present? If so, how deep would you make it? A. P. K. Answering A. P. K. : Yes, indeed. The operating policies of the theatre today are so uncertain that it is too much of a gamble to construct a the- atre without a stage. Xo one can tell what tomorrow will bring forth, although we know that sound pictures are now the key- stone of the amusement business. Neverthe- less, the human element of vaudeville and other attractions may never be eliminated entirely. Besides, it is most advantageous to the owner to be in a position to put something else on the stage besides pictures. In theatre seating not over 1,500, a 25 foot stage back from the asbestos curtain is desirable and practical. Theatres of larger seating capacities will require larger stages because of the ever changing policies con- cerning revues, ballets and novelties in ad- dition to their vaudeville. An efficient arrangement is to construct a Class "B" Platform Stage, without build- ing the high loft and gridiron, but provid- ing foundations for these now, as a precau- tionary measure in case at any time you may decide to put in a full working Class "A" stage which permits the use of scen- ery. Theatre on Lot 82 by 180 Ft. Dear Mr. Rigaumont: We contemplate a new theatre in the town of . . . and are considering a lot on the main street with an alley in the rear and one at the side of this property. We would like to have an attractive but in- expensive theatre. Can you tell how many seats can be obtained, with a balcony and a twenty- five foot stage. We thought it might be pos- sible to introduce some stores in the depth of the lobby and, perhaps, above these we could have one floor of offices. The lot has a dimension of 82 feet wide and 180 feet long. J. E. L. Answering J. E. L. : The state in which you are located is very strict in the matter of exits and entrances. However, you are happily situated with a street on one side and alleys op the side and rear. With a twenty-five foot stage, you will be able to obtain 1,000 seats on the main floor and almost 600 seats in the balcony, giving you a total of 1,600 seats which in your locality would be just about right. You will be able to obtain a nice lobby and on each side thereof you will have room for a store. On the second floor you could have about eight offices. The layout I have in mind would con- sist of a nice stairway leading to the mez- zanine underneath the balcony, in which the rest rooms for the balcony would be lo- cated. The rest rooms for the main floor would be in direct connection with the main floor. The dressing rooms for the actors would be underneath the stage, which would, of course, be fireproof. Should Architect Supervise Dear Mr. Rigaumont: Is there any advantage in having an Archi- tect make ? set of plans without supervising the construction? N. B. N. Answering X. B. X. : There is no advantage to this method of procedure. In fact, there is a distinct dis- advantage. If it is the question of saving money, then the policy is penny-wise and pound foolish. That is, unless by some ex- traordinary stroke of good fortune, you are able to obtain a contractor who has been through the mill in theatre construction many times before. The majority of Theatre Architects would really not consider merely the creating of plans, because they know from experience, regardless of the quality of their drawings and specifications, that their knowledge is essential in assisting the Contractor in the execution of the work so that the Owner will be satisfied 100 per cent, always. The True Basis Of Sound Promotion By William A. Starrett (Continued from page 20) through the very paucity of the loan, where a proper forward-looking, optimis- tic view of the merit of the project would have given a better loan, without one par- ticle of disparagement of the value of that loan or its security), then, I say, the lender has much to answer for. Of course we know that out of that situation we have evolved the "invest- ment banker." He has been the subject of all kinds of speculation. We have even had one or two go to the wall, but it is no more an indication of unsound- ness of investment banking than the fail- ure of a single bank is an indication of 1 the unsoundness of our banking system. W hat really happened was this : — that out of this lethargic situation of old time lending there was created an institution that would come in with vision and fore- sight and see the potential value of put- ting together the vacant land and the ■ completed structure. That situation pro- duced, our investment banker has rend- , ered an inestimable service to architec- | ture and the building industry. Cities everywhere have been benefited by the I splendid vision and foresight of those in? vestment bankers ; and if we can point to an occasional failure, we can also point to a great number of successes. Building Promotion A New Business This business of promotion is also new; just think of it! We can all hark back to those days, here in Chicago, when a 15- story building was really a city wonder. The evolution and metamorphosis of the whole industry have precluded the possi- bility of getting down to a code of stand- ard practices, but I think the time has come, and in fact enough has been de- veloped out of the many great metropoli- tan structures that have already been built, for us all to find out what the standards. — at least the major standards, — of practice should be. It starts with questions of credit, questions in which hankers can help, questions in which real- tors and bankers can take a sympathetic interest. Their attitude toward the high ethics of these two professions will in the end tend to stabilize the business. \\ e want promoters. A promoter is a most valuable factor in the economic forward- progress of this country. The wrong kind of promoter is just as wrong as you want to make him, and the good legitimate producer, who sees the values to be cre- ated by putting together the unimproved land and sound, well-thought-out build- ing projects, is an asset and an institution of great value to us. May 4, 1929 1487 In the last months See the Circuits Using Pacent : Stanley Co. of America Coston s. & s. Universal Chain Saenger Midwest Theatre Corporation And 16 others Pacenl has led The Way < < < In Number of Installations In little more than sixteen weeks Pacent has installed five hundred Reproducer Systems throughout the United States. In December Pacent installed the first Pacent System in New Jersey. Since that time five hundred additional installations have been completed all the way from Maine to California. Thirty sales and service depots have been established throughout the United Stales and Canada and are working to co-operate in every way possible with the exhibitor. That Pacent has assumed the lead is best proved by the nation-wide acceptance of Pacent Reproducer Systems as the standard by which others are judged. Pacent will continue to lead the way in equipment, in engineering, in service, in dollar for dollar value, in fair and square, business-like deal- ings with exhibitors. PACENT REPRODUCER CORP. FILM CENTER BUILDING, New York, N. Y. Louis Gerard Pacent, President Tel.: Chickering 7948-49-50-51-52 31 Sales and Service Representatives in Principal Film Centers in United States and Canada vm £^fl SYSTEM Stt^3 1488 Motion /'/(•/ n r e X e ws WHEN "The Broadway Melody" opened at the Astor Theatre, in New York, there was much critical com- ment regarding the vastly improved quality of the sound which came from the screen, many of the reviewers and trade observers drawing comparisons between results at the current presentation and those of "Alias Jimmy Valentine," which preceded "Broadway Melody" at the Astor. Since it was not generally known that an engineer of the Metro-Goldwyn-Mayer company had overhauled the theatre for the purpose of improving acoustical conditions, in the in- terim between the closing of "Jimmy Valentine" and the open- ing of "Broadway Melody," it was quite natural that the majority opinion concerning improvements in the quality of the sound gave consideration only to recording. Only about three weeks ago a similar change for the better l)oth in the volume, quality and distribution of the amplified sound was noted by patrons of the Capitol Theatre — located just a few blocks north of the Astor on Broadway and treated for acoustical faults by the same engineer who had wrought the improvement in results at the Astor. Here then were two practical demonstrations of the ad- vances which have been made in producing better results with- out great structural changes in architecture or decoration of the auditorium ; for to the casual observer there were no altera- tions apparent in the make-up of those auditoriums. Just how much work was involved in this program so suc- cessfully carried out to improve the acoustics of the Astor and Capitol ? And how was the improvement accomplished ? The answers to these questions were sought of the man responsible for the work. We found him at the Metro-Gold- wyn-Mayer studios in New York, busy with the many details and responsibilities of his job as Chief Sound Engineer of the company's eastern production, but quite willing to make time for a full explanation of the theory and practice he applied to the solution of acoustical difficulties overcome at the Astor, the Capitol and the Embassy Theatres in New York. Mr. Wier first stressed the importance of good reproduction in the theatres to the continued popularity of sound pictures. "Unless in our theatres we satisfy a demand for good quality of sound, a demand which will become more exacting as time goes on and the public becomes more critical, the people will go back to their radio sets and their interest in sound pictures will diminish," he said. "What the exhibitor must guard against," he continued, "is the fault of poor distribution of sound. He must protect his theatre investment by eliminating conditions which result in poor distribution. For those patrons who occupy seats in a section of the house where the quality of the sound is not good will judge the whole theatre by their Uniform Distribution of Sound In The Motion ] Picture Playhouse An Interview With Harry D. Wier Chief Sound Engineer, Metro-Goldwyn-Mayer Eastern Studio experience on that one occasion and the theatre will sutter lost patronage as these people form preferences for some other theatre where they consider the hearing conditions and the quality of the shows are superior." There are only a small percentage of the motion pic- ture theatres now in existence, he said, which will not lend themselves to acoustical treatment capable of pro- ducing entirely satisfactory results in sound amplification. Each theatre is an individual problem to be studied as an individual case and the faults corrected in accordance with the particular conditions existing therein. Reverberation, the reflection of sound waves striking a re- flective surface and thus recurring in those sections of the auditorium to which they are directed, is, of course, the most common source of acoustical troubles connected with the repro- duction of- sound. Much of this trouble can be overcome by changes in the tilt or position of the speaker horns, as will be evident from the following account of what^Mr. Wier did to improve the sound conditions at the Astor, the Capitol and the Embassy Theatres. A study of conditions, which included checking the distribu- tion in all parts of the house, at the Astor Theatre showed that sound was being reflected from certain points in the wall sur- faces and also was traveling up over the stage behind the proscenium arch and then reflecting downward. Here was a combination of conditions which resulted in blurred effects, particularly at times when the reverbration from above the stage was greatest. THE stage treatment included the construction of a sort of huge cone, built around the horns at the rear of the screen. This was faced with a velour and the back was covered with Ozite. Soft materials were used to construct the stage setting for the presentation of "The Broadway Melody." The horns were set at a different tilt to avoid direction toward reflective surfaces in the auditorium. The wall at the rear of the house continued to give trouble despite efforts to adjust the horns at angles which would not throw the sound beams toward it. The trouble here, finally, was corrected by hanging drape — and old velour drape was used — to cover the offending spot. Now the location or readjustment of speakers with a view to reducing reverberation, is a job for a patient person. There is no established technic which can be employed to simplify the job. One must use the "cut and try" method, moving the speakers ever so slightly — the slightest tilt or change in posi- tion will greatly affect the results — and then check, by hearing, conditions in all parts of the house. It is possible to locate the surfaces causing the greatest amount of sound reflection by moving the horns about, directing them to different portions of the auditorium. With the points of greatest offense thus located the fine adjustment then may be made. The Capitol Theatre offered greater difficulties because at the Capitol the stage must be cleared for the presentations. Here, too, was a case which demonstrates that special con- ditions obtain with regard to acoustics for the sound pictures fay 4. 19 2 9 1489 nd the average stage performances The difference, of ourse is found in the fact that the full stage is used i the' average presentation, with speakers or singers tkins different positions. The sound installation re- tries the sound source to one spot and any dead spots r reverberation points in the auditorium, therefore, are mphasized because the condition is constant. By directing one (ff the horns to several parts of the Capitol, Mr. Wier found that there was a great mount of sound reflection from a wood paneling at the :ar of the orchestra pit. The elevator pit was installed at he Capitol long after the theatre was built, and therefore id not figure in the original acoustical calculations of le architect. The hanging of sound absorbent mate- ials over the paneling and the readjustment of two orns to avoid direct beam projection at reflective sur- ges at the top of the proscenium arch, constituted radically all the work done at the Capitol. The Embassy Theatre is a house of the small intimate •pe. There is a comparatively low ceiling — about 50 bet. When the sound apparatus was installed it was le opinion of many that the ceiling would require re- ecoration and treatment with special sound-absorbent laterials. In order to satisfy others as well as himself lat the greatest trouble with reverberation was not to b solved in this manner only, Mr. Wier erected a rough -affolding and covered the ceiling with heavy aterials, insulating the sound from direct contact ith the ceiling. The sound apparatus was started id the effect of reverberation continued. The real sources of trouble then were located at the rear all and the direction of the horns. There is a very shallow age at the Embassy and the horns, therefore, are suspended ose to this surface. Padding generously applied to the rear all surface and the readjustment of the horns sufficed to < rrect the conditions interfering with good sound reproduc- 1 m at the Embassy. Readjustment of horn position and the use of sound ab- :rbent materials on the stage and over wall surfaces of high :rlective character may be all that will be required to correct iverberation in many theatres. However, Mr. Wier was care- 1 to make emphatic the point that engineers have as yet < veloped no general law applicable to all cases, and that a seat many theatres where trouble exists cannot be treated suc- tssfully by such methods. "The makers of the sound equipment," he said, "have been ished to the limit of their capacity to supply the demand for i filiations. Under these conditions and in view of the com- 1 ratively new development offering many new problems the I e Embassy Theatre in New York. The low ceiling and depth of the auditorium presented problems for the sound engineer Auditorium of the Capitol Theatre, New York City. Though one of the largest of the motion picture houses, built years before the present development of talking pictures, the quality of reproduction and distribu- tion of sound measures up to high standards manufacturers of the equipment have done remarkably well. Their organizations had to be expanded greatly and the time required to develop a large organization of men specially trained in this particular work has been a handicap to them. But now they are catching up with their work and with their bigger organizations functioning smoothly it is certain that much will be accomplished in the improvement of installations both new and old. TI exhibitor who has installed sound should make a care- ful check of his house, making it his business to listen to the reproduction from all sections of the theatre and make a note of any deficiencies he discovers. He then should call the con- dition to the attention of the maker of the equipment and re- quest that a technical man be sent to check the condition and correct it or suggest the remedy." Some added difficulties are presented in cases where reflec- tion is found in wall or ceiling surfaces which do not lend themselves to the addition of drapes, because of the decorative scheme. The long stretches of unbroken wall or ceiling space are difficult to handle. The long narrow type of auditorium usually gives a great deal of trouble, because it is almost im- possible to set the horns or speakers in such position as to avoid direct projection at the sidewall or ceiling. The audi- torium having ceilings and walls with surfaces broken by decorative motifs, such as coffered ceilings, offer many opportunities to add sound absorbent material. This mate- rial lends itself to decorative treatment — reference here, of course, is to fabrics, not to acoustically treated plastering — only when it is painted. The soft material is covered with scrim, which acts as the support for the decoration. Fre- quently this painted scrim will give almost as much reflection as the original wall. Mr. Wier told of the experience he had at* the recording studio when painted drops were used for sky effects. The surface was so reflective that it was impossible to obtain good results recording from the sets where this material was used. He experimented with dying the porous material which is used for projection screens in the theatres and found he could obtain a good sky blue effect. He therefore intro- duced this material for settings, hanging heavy sound absorbent material behind the sound porous fabric. It is not' difficult to conceive of this same procedure prov- ing very effective in treating theatre wall surfaces. 1490 Motion Picture N e u All Racon Horns carry Racon labels. All others are imita- tions. |^(VAN Horns Mean Phenomenal Success for Theatre Owners Phenomenal success? Yes, and without evasion or mental reservation. For the Racon tone is a faithful reproduction of master musicians, famous orchestras, and public speakers. It has no successful imitator. Theatre owners who thought all horns were alike — and not satisfied, naturally — have been amazed at Racon performances under all con- ditions. No weak or flat sounds— no jarring, unnatural imitation of the human voice or musical instrument. The reasons? Mainly, one-piece construction, PATENTED non-vibratory material and origi- nal perfect design that combine to electrify audiences and swell theatre owners' bank ac- counts. Are you posted on the surpassing Racon Dynamic Units for exponential Horns? Giant Dynamic Horn Unit 4320 Air Column 10 feet Depth 34 inches Bell 40 in. by 40 in. Weight 45 pounds Specialists in Acoustic Chambers FACTORIES 18 to 24 Washington Place, New York Slough, Bucks, England, and 105 Sherbourne St., Toronto, Canada • WRITE FOR CATALOG INCANDESCENT "JQieglights for Sound Photography THESE new Kliegs, in which high-candle-power incandes- cent lamps are used for the light source, furnish brilliant evenly diffused light high in actinic qualities, permitting photog- raphy with clearness of detail, full color values, sharp definition, and freedom from sound inter- ference. They are absolutely noiseless in operation and cause no disturbance in the recording of sound photography; are ef- ficient in light control and utiliza- tion; afford complete command over the direction, diffusion, and divergence of the light beam; are light in weight; can be easily and quickly handled; operate on the service line, whether a. c. or d. c. They are modern in every respect, and adapted to present-day studio conditions. 1* Klieg-Sun: /or high-in- tensity floodlighting; one oj several different types of units available. Write for Bulletin No. 101 which fully de- scribes and illustrates these new Kliegl stu- dio lights and explains how they are used in motion picture and sound photography. KU EG I. BROS Universal Electric Stage Lighting Ccinc 321 West 50th Street N EW YORK. N Y. Theatres operated by these chains are us- ing Littleford Horn Towers for their sound installations: Publix Theatres Corp.; W. S. Butter- field Theatres, Inc.; Keith-Albee - Orpheum Circuit; Comerford Theatres, Inc. ; I. Libson Circuit. HERE THEY ARE! New Western Electric Horns mounted in the Big Size Littleford Horn Tower. Size 77" x 77" and adjustable in height from 12 to 18'. Horns can be easily in- stalled, correctly adjusted, and readily moved about the stage of your theatre. Towers are carried in stock ready for immediate delivery. Write for complete information. LITTLEFORD BROS. 504 E. PEARL ST. CINCINNATI, OHIO May 4, 19 29 1491 Theatre Building Business Map Including Analysis of Key City Attendance Averages OSTOIf 1 — i Very light new construc- tion Light new construction Above Average Business i i Average Business Moderately heavy con- struction Under Average Business Heavy new construction The map of the United States shown here is divided into seven terri- tories, with colored shading indicating the division of new proposed theatre building as represented for the period from March 15th to April 15th. This new construction is represented in valuation of dollars and cents rather than number of projects. The shading is in four densities: solid, which represents the greatest value of proposed theatres ; heavy stipple, which is second in valuation of new construction ; medium, which areas represent conservative build- ing ; and the very light areas, where the investment in new theatre pro- jects is very light. The information used in compiling the statistics visualized by the map was obtained through several reliable sources, and the map is to be considered as very nearly accurate in representing com- parative theatre building activities in various sections of the country. The circles shown on the map are located in key cities and illustrate averages of theatre attendance during tthe period from March 15th to April 15th, 1929. The diagrams indicate the relative attendance at the first-run theatres in these cities during the period covered. These are given by "averages," with symbols to indicate "Above Average" and "Under Average" box office returns. The term "average" as applied in this survey indicates satisfactory box office returns, based upon theatre expectancies, which, in turn, are governed by past earnings under similar or nearly similar conditions. These attendance statistics were compiled from an analysis of the Key City Reports, published weekly in Motion Picture News, and other sources of information gathered by this publication. IT IS very encouraging to note that the schedule for new theatre projects continues to run at a relatively heavy figure. This thirty-day report, which includes the period of March 15th to April 15th, makes the third month that ap- proximately fifteen million dollars' worth of new building is announced. When it is recalled that our January report showed an even heavier schedule for new building, it can be seen that openings of new theatres will be on a heavy scale this Fall and Winter and that the sale of new equipment for this build- ing will begin to be felt within the next few months. The actual figures for this thirty-day report are as follows : $I3>945>°oo will be invested in 45 new projects which to- gether will have a seating capacity of 68,070. Seven of these projects will cost between $500,000 and a million and four will cost over one million dollars. The average cost per the- atre figures out to be approximately $310,000 with a seating capacity of 15 13 and cost per seat of $205. These averages in- dicate that fine theatres are to be built though the seating ca- pacity indicates that the theatres in general will be of moder- ate size. Possibly the second situation has some bearing on the size of theatres as it has been found that moderate sized houses lend themselves more readily to talking pictures than the enormous theatres which were practical with silent pic- tures. The territorial reports for new building in this report show the following figures : North Atlantic leads all other territories with a building ap- propriation of $3,660,000 to be invested in eight new theatres, five of which will cost between $500,000 and a million dollars. These theatres will in the aggregate have a seating capacity 1402 Motion Picture News of 17,220. The average cost per theatre in this territory is to be $457,500 with a seating capacity of 2153 and an average cost per seat of $212. This is the second time that the North Atlantic States have taken first rank among all territories in the four Showman reports for this year. FlOR the first time in the two years' compilation of hu:l."'ing reports published in "The Showman." the South VWt—n Territory takes rank as a leader. For here $3,590,000 is to be invested in 13 new theatres which will have a total seating capacity of 16,300. Two of these theatres will cost over a mil- lion dollars. $276,150 is the average cost per theatre which will seat 1254 with an average cost per seat of $220. Confirming the general reports that the West Coast is show- ing renewed activities in theatre building, is this month's Show- man figures of $2,900,000 to be invested in 13,000 seats for six theatres, one of these theatres to cost over a million dol- lars. The average cost per theatre for this territory is $483,- 300, which is the highest figure for all territories included in this report. The seating capacity per theatre is 2170 with a cost per seat of $223. The Western States show $1,900,000 to be invested in four theatres which together will seat 6,700. One of these theatres will cost between $500,000 and a million and one will cost over a million dollars. The average for this group are $475,000 per theatre, seating 1675 an^ costing $283.50 per seat. The Middle States, which, in the past, have generally ranked first or second in our building reports, show only a medium amount of new building with the report of $1,660,000 to cover cost of 11,450 seats to be included in nine theatres. One theatre will cost between $500,000 and a million dollars. The averages for this group are $184,450 per theatre, seating 1273, with an average cost per seat of $145. The Southeastern territory reports only five new theatres, which, together, will cost $235,000 and seat 3,400. The aver- age cost per theatre will be $47,000 and seat 680 with a cost per seat of $69. Neither New England nor Canada report any new building for this period, though it will be recalled that in our past re- ports both of these territories have shown some substantial programs. The individual states which are the leaders for building honors for this thirty-day report are : California in first place with the six projects which in the aggregate will cost $2,900,000 and seat 13,000. New York ranks second with five projects to cost $2,710,000 and seat 12,420. Arizona shows remarkable activities in theatre building with four theatres to cost $1,900,000 and seat 6,700. Alabama will have one large theatre to cost $1,500,000 and seat 3,000, while Texas is scheduled for three new theatres, which, together, will cost $1,475,000 and seat in the aggregate 5.350. Theatre equipment business has been setting new sales rec- ords according to reports obtained from key centers with the exception of Omaha, Buffalo, Cincinnati and San Francisco. This equipment business is exclusive of the sale of sound equip- ment, which, of course, is gaining momentum each month as manufacturing facilities of various sound equipment manufac- turers are being increased. THE most recent reports covering general business condi- tions over the country combine to indicate spotty business prevailing, conflict and contrast between the high level of trade in some lines and in others sub-normal returns, as figured on a comparative basis with last year, being a striking feature ot the news from all sections. A very prominent part, how- ever, is played by weather conditions, which figures im- portantly as a business influence in the reports. A very similar situation existed in the motion picture theatre business during the period of this report. Unseasonal weather, including a heat wave that set new records for early April, and a cold spell covering several days of rain, were factors which asserted themselves in the gross returns for theatres in many cities during the March 15 to April 15 period. The mid-summer days which occurred on April 5 and 6 crippled theatre business in New York, Philadelphia, Balti- more, Boston and other cities. Within the period there also fell that week of low ebb in theatre business, Holy Week. Many of the towns did far better than average business for the week, but a high average for Holy Week is still considerably below the mark necessary to give high rating to a period of only four weeks duration. The Easter week business was highly- satisfactory in most cities. Here, again, unfavorable weather set itself against the full realization of potential returns at theatres in several cities. Kansas City, Des Moines, Minnea- polis, and other key towns were hit by bad weather during Easter week. Taken as a whole, the map shows fundamentally sound and prosperous conditions existing in theatre business in the picture field. The current map shows seventeen cities at Average, two at Above Average, and four at Under Average. In view of the handicaps which affected business in all lines of business, the attendance averages at the picture theatres for the period were most satisfactory. The most favorable factor was the quality of the attractions which were current releases for the key city theatres during the period March 15 to April 15. A very high general average dis- tinguished the releases for those weeks, and at least one, "The Broadway Melody," has earned its place among the most sensa- tional box office attractions of all time. THE records which were turned in by this picture, the pioneer musical comedy offered in the new sychronized scene and sound form, include such striking accomplishments as the record of being the first attraction to play a hold-over engage- ment at the Midland Theatre in Kansas City ; a new record in gross returns at popular prices for the Aldine Theatre, Pitts- burgh ; a new high mark for week's gross at the Stanley Thea- tre, Baltimore, followed by the feat of setting a new record for a week's run at the Valencia, where the picture played as a second run. Other pictures which set up local records during the four weeks are "Weary River," "The Wild Party," "The Iron Mask," "The Duke Steps Out" (the latter was released late in the period and had too few bookings to its credit to achieve a higher place in the list below), "Syncopation," "Close Har- mony." Among the sensational performers was "The Cohens and Kelleys in Atlantic City." However, this is a type of picture which usually experiences a very checkered career as a key city, first-run attraction. "Cohens and Kelleys" ran true to type. It did a smashing business in several towns, but was unable to climb above the average class in others — the reason, of course, being that several of the theatres it played are con- stantly selling a type of attraction differing greatly from the broad comedy in which "Cohens and Kelleys" specializes. The Clara Bow vehicle, "The Wild Party," has won wide favor with the many fans of this star, and it made several excellent showings — the Mastbaum, in Philadelphia, for example, had its biggest week since the inaugural week of the house, with "Wild Party" as the attraction. "Close Har- mony" also earned laurels and handsome profits for several theatres. The film was especially well spotted at the Newman, in Kansas City, the home town of Buddy Rogers, star of the play, and the scene of a finely executed campaign featuring this angle. Chicago also held "Close Harmony" in high favor, the result being that for the first time an attraction at the Chicago Theatre was moved over to the Oriental as the feature of the bill at that house. The list of pictures as compiled on the records at key city first-run theatres, in which classification special or long run showings are not included, for the period March 15 to April 15 is as follows : 1. "The Broadway Melody" 6. "Why Be Good?" 2. "Weary River" 7. "The Duke Steps Out" 3. "Tbe Iron Mask" 8. "Syncopation" 4. "The Wild Party" 9. "Speakeasy" 5. "Close Harmony" 10. "Cohens and Kelleys" Max 4, 19 29 1493 NO BRAZING NO CLAMPS NO SCREWS NO PAINT ON ALL-WELDED REELS ALL- WELDED SOUND REELS THE LIFE TIME REEL Protect and Perfect your Performance With the ALL-WELDED REELS If your dealer can't supply you — Write us A REEL FOR EVERY REQUIREMENT No. 10A — 10 in. Reel (Formed Sides) . . 2 in. Drum — For 1,000 feet of film No. 10B — 10 in. Keel (Straight Spokes) 2 in. Drum — For 1,000 feet of film (No. 10B Not Illustrated) No. 11A — 11 in. Reel — Special 5 in. Drum — For 1,000 feet of film No. 14A — 14 in. Reel — Powers 4 in. Drum — For 2,000 feet of film No. 15A — 15 in. Reel — Standard 5 in. Drum — For 2,000 feet of film UNIVERSAL ELECTRIC WELDING CO. 37th Ave & ioth st. LONG ISLAND CITY SYNCHRONOUS NON-SYNCHRONOUS ™ Portable and metal equipments for theatres, road shows, amusement parks and all other places where talking pictures and the finest orchestrations, band music and theme effects are desired. Supertone compares favorably with any device in the world. Recommended for theatres of all sizes. Price under all others. Write for catalogue, price list and full details. ADSWIN CORPORATION 727-7th AVENUE NEW YORK, N. Y. MARQUEE BANNERS and VALENCES— FOR SOUND OR TALKING PICTURES FUTURE OR ADDED ATTRACTIONS VERTICAL WALL AND STREET BANNERS FLAGS AND PENNANTS— FOR EVERY PURPOSE SPECIALTY ■ IDEAS FOR ADVERTISING AND EXPLOITATION HENRY JACKSON Manufacturer 141 FULTON ST. NEW YORK Phone Cortlandt 0950 ROCKBESTOS -the asbestos covered wive ROCKBESTOS MOTION PICTURE CABLE is used exclusively on the Brenograph because of its high quality and extreme flexibility. Write jor Bulletin on M. P. Cable. ROCKBESTOS PRODUCTS CORPORAT I ON NEW HAVEN, CONN. NEW YORK CHICAGO PITTSBURG On the Pacific Coast — C. Dent Slaughter 1494 Motion Picture News Q Your Cuing Problems Solved! A year's service of and all the records Our proposition would be sensa- tional if it contained no more than the service outlined above. But it goes much farther than that. It is the first intelligent answer ever made to the query of the small ex- hibitor— "How can I cue my pic- tures to make them as gripping as the big productions of the houses having synchronizing equipment?" Three in One One reason why the answer is so emphatic and complete is because United Cue Service was created by three great institutions interested in the sight-sound problems of the small exhibitor. No one such or- ganization could have achieved so perfect a result. Briefly, here's the whole story of the service : A special cue sheet will be sent you for every picture you will show. Records listed on these cue sheets will already be in your cue sheets you need! hands, many of them especially written and es- pecially recorded for the sole pur- pose of accom- panying moving pictures. These special themes cover every pos- sible situation. Theyfit the mov- ing picture tem- po better than any stock rec- ords you can buy — because they were especially written for the purpose by com- posers who are skilled in the art of motion picture synchronization. Still other records available at slight extra cost give you the in- Several accompaniment records are supplied for each situation that can arise in any picture — making it pos- sible to play different music each time a certain type of situation is shown on the screen cidental sounds you need — bells, whis- tles, sirens, trains, motors, gun-fire, bugle calls, crashes, etc. You know in ad- vance that the serv- ice is exactly what you need because it was created and is vouched for by Cameo Music Serv- ice Corporation; makers of Thematic Music Cue Sheets; the Phototone, and the Gennett Record Division of the Starr Piano Company. A whole year's cu- ing— complete with thematic records — only $228. Less than year service, if de- sired. Write for de- tails. Simply address United Cue Service, North Vernon, Indiana. A postal card will do. UNITED CUE SERVICE For Non-Synchronous Machines antl \on-s> nchronized Pictures May 4 , 19 29 1495 New and Improved Equipment A Review of the Latest Developments in Theatre Engineering Automatically Controlled Mask Reduces Screen to Sizes Required for Talkies / New Type Lamp Hoods For Theatre Color Lighting tar— One of the most simple fH£s-°"^tk as we^ as tne cneaPest ways to get color effects and make the ordinary i^£sSS0A white lamps colored, is A^£i\_ ) through the use of color 1 hoods, which snap over the I J plain white bulbs in the Vfe^. J f o ri t 1 i g h t s, proscenium ^ — lights. clusters, border lights, outside signs, etc., transmitting the desired color through natural glass, which has a higher light transmission value than anything else. One of the most popular uses of the color hoods is for Cove Lighting. Thea- tres like the theatres of Chicago have after concluding a series of investiga- tions and tests, decided to use Reco Color Hoods for Cove Lighting. The illustration shows a new type of j hood. This is the Reco Full Hood which I can be had in a variety of colors to meet i every need, and manufactured by the . Reynolds Electric Company of Chicago. Market Turntable Units For Synchronized Reproducers Disc record turntables with synchron- izing attachments for all types of pro- jectors are offered on the market by the Mellaphone Corporation, of Rochester, N. Y. The turntables are geared directly to the projector by means of a shaft, and can be installed within two hours accord- ing to an announcement by the companv. The turntables are built to play the stand- ard i6-inch disc records with an electri- cal pickup. The units are sold in pairs including pick-ups and attachments to gear them in synchronization with the projectors. They may be installed to em- ploy the amplifiers and speakers of non- synchronous installations, thus converting- such systems to the synchronous type. Mellaphone synchronous disc turntable at- tached to Simplex projector. EXHIBITORS employing sound pic- tures have found, in most cases, that the picture surface of the screen they have regularly used for silent drama must be reduced in order to properly accommo- date "talkies." The extent of this reduc- tion, and the direction in which it is re- quired, depends largely upon the sound system in use. More often, however, we have found this reduction necessary on the left side, facing screen. There are, of course, many make-shift ways of reducing screen surface. How- ever, the thinking exhibitor will not spend the thousands of dollars required to in- stall sound devices of better manufacture and then hamper their effectiveness by neglect of proper auxiliary equipment — for it would be no better policy than offering the best in silent films via a hand- driven projector. The Vallen Automatic Mask accom- plishes any reduction the particular sound system employed requires ; that is, reduc- tion from left side only, or, reduction from top to bottom. The mask is attached to the screen frame. Its operation is simple and posi- tive and may be accomplished by hand line or remote control electrically. When employing the Vallen Mask the radius, or curves, painted at corner of screen, may be preserved in any dimension from twelve to five inches, the radius on mask being easily adjusted to requirements. The device itself folds back out of sight when not in use. Introduce Amplifier Especially Designed for Talkie Voice Reproduction A RECENT addition to the line of amplifiers manufactured by the Radio Receptor Co.. X. Y., makers of Powerizer Amplifiers, is a unit especially designed for voice reproduction. This is one of the first amplifiers to be offered using the new fUX-245 power tube, and was designed for use with talking motion pictures. The new tube requires a plate potential of only 250 volts, as against 425 volts for the UX-210 so that more efficient and cheaper design may be accomplished. The plate impedance of the UX-245 is much lower making it easier to design an effi- cient output transformer, this is especially noticeable on the low frequencies. The Powerizer line of amplifiers incor- porates the UX-171, 210, 245 and 250 power tubes in both straight and push-pull arrangement. All of these amplifiers use nickel-iron alloy cores in the audio trans- formers, employed with an advanced technique for the most modern applica- tion of the latest developments in this field of engineering. The model PXP-171-250 is built in two sections so that if two UX-250 tubes in push-pull arrangement do not give sufficient power output, more PXP boxes may be added, each one carrying its own bank of speakers. Five PXP-250 boxes may be driven by one PXP-171. 3-stage amplifier Model PXP-250 amplifier 1496 Motion Picture News Announce Development of New Process to Increase Life of Prints Durable Protective Coating for Emulsion Claimed for "Consolidizing" ANEW film process employing a secret formula and a method for coating the emulsion side of film which the sponsors guarantee will in- crease the life of an average print by at least fifty per cent, has been announced by the Consolidated Film Industries, Inc. This new method, to be known as Con- solidizing, engineers of the company say is based on a formula which differs radi- cally from those which hitherto have been utilized to protect the emulsion side of motion picture film. The Consolidizing process will be ap- plied to new prints only and will be ex- clusive with the company's laboratories. The guarantee that the new treatment will prolong the life of prints at least fifty per cent, officials said, is based on proved results obtained in a series of exhaustive tests made at the Consolidated labora- tories over a period of several months. Explaining the process in general terms, experts of the company said that the treatment consists of applying a chemical compound to the emulsion side of the film as soon as new prints have been made. The coating formed over the emulsion assures durable protection which preserves the moisture contained in the emulsion of a print in new condi- tion and protects the emulsion from oil, dust and scratching. The processing eliminates the buckling which is the re- sult of drying out of the emulsion from repeated subjection to the intense heat of the light beam in the projector, and dry, heated atmospheres of projection booth and other places in which it is de- posited in the course of shipping and handling between exchanges and the the- atres. EVER since investigation definitely established the causes mainly re- sponsible for deterioration of motion pic- ture prints, engineers and chemists have carried on extensive experimentation to develop an efficient protective agent or process to preserve the necessary moisture in the emulsion, and protect it from oil, which penetrates and stains the emulsion, and dust particles which cause abrasions. The tremendous saving to the industry resulting from such an accomplishment has long been a challenge to the techni- cian and the laboratory worker. With the introduction of sound film using the film track method, the neces- sity for such a process has become more pressing. Because to the sensitivity of sound reproduction by the light process the slightest damage to the film is trans- lated immediately to the reproducer, caus- Actual photographs of film magnified 600 diameters, emulsion side, hefore (left) and after (right) application of new process which applies a protective coating over emulsion ing extraneous noises and distortions de- structive to the natural quality of the re- production. So important has become the necessity of keeping sound track film absolutely free from dust and oil spots that extra precaution is urged on all pro- jectionists and those who handle film. One technician suggested the adoption of the slogan, borrowed from another field and made nationally famous by advertis- ing, that "a clean film never Squawks." The protective coating formed by the Consolidizing method is absolutclv trans- parent, adding nothing to the density of the film. As a matter of fact due to the preservation of moisture and protection of the emulsion against oil stains, engi- THE possibility of replacing the old and worn-out equipment of Euro- pean motion picture houses by American projectors, generators, etc., is worth the serious consideration of Ameri- can exporters of these items, in the opin- ion of N. D. Golden, Asst. Chief of the Commerce Department's motion picture section. In a bulletin which has just been issued, Mr. Golden points out that many obstacles have to be met in introducing this type of equipment into Europe. It is claimed, for example, that American projectors are too complicated for easy operation, and that they will not take old films as well as foreign machines. The real difficulty, however, he states, arises from the fact that parts and repairs can not be obtained as readily as for foreign makes. Notwithstanding these difficulties, the superiority of American projectors, not only in construction but in the results obtained, makes it possible to sell them if neers of the company said experiments proved that added brilliance is imparted to the projected image from a film treated by the process. AFTER completion of the treatment the coating over the emulsion par- takes of the nature of the celluloid sup- port insofar as its durability, transpar- ency, flexibility and elasticity is concerned. Thus the emulsion is encased in a pro- tective shell formed by the celluloid sup- port on one side and the coating on the other. Since oil will not penetrate the coating, the engineers of the company say that no cleansing fluids are necessary to clean prints that have been treated by the process. They recommend the use of a piece of velvet or chamois to wipe the film clean of dust or oil, but add that no dis- solving agents for oil or dust are re- quired. The materials used in the proc- ess are not inflammable and therefore film processed by this method is not more in- flammable than any film not so treated. It is estimated that if this process will prolong the life of average prints fifty per cent, the minimum claimed for it by Consolidated, the annual saving to the industry on the item of positive prints may amount to $10,000,000 or even more. sufficient sales effort is employed. In 1928 more than 2,000 American projecting ma- chines of the 35 and 16 m.m. type were sold in European markets, a figure which was double that of 1927. England is by far our largest market, taking 952 ma- chines last year as compared with 267 for France, 184 for Spain, 180 for Bel- gium and 131 for Germany. The last- named country is the chief European pro- ducer of motion-picture equipment. American exporters have obtained the greater part of their European business with little effort on their part. It is prob- able that the growing popularity' of sound pictures in Europe will greatly enhance the possibilities of the market from the standpoint of American exporters of mo- tion-picture machinery. Besides the standard projectors for use in theatres, European countries offer a rapidly growing market for the sale of amateur portable projectors, the bulle- tin points out. Needed Replacements Point To Europe As Possible Heavy Buyer of Equipment May 4, 1929 1497 THE TEN POINTS of Vitrohm Dimmer Superiority 1 Vitreous enamel insulation. 2 110-step control; all steps equally effec- tive in even, flickerless light reduction. 3 Greater lamp load capacity for space oc- cupied. 4 Unit space engineering; each plate in the dimmer bank is replaceable immediately by one of a different capacity to com- pensate for lamp load change. 5 Continuous duty operation at full rated load on any step without excessive heating. 6 Dimmer units enable banking to any desired capacity. 7 All moving parts, including contact but- tons, ground or machined, thus insuring smooth and easy action. 8 Resistive elements of plates permanently and completely protected from disinteg- ration. 9 Cost of systems employing Vitrohm Dimmers the same or less than that of other equivalent lamp load systems. 10 37 years of experience and knowing "how." Ward Leonard Vitrohm Theatre Dimmers are most frequently specified for installa- tions where the lighting control must be dependable and accurate. Listed here are 10 reasons for Ward Leonard supremacy. Only with Vitrohm Dimmers do you get all of these essential features. Send your dimmer specifications to us for estimate. 37 years of experience is fully at your disposal. small bank of dimmers, with color master control, arranged for wall mounting. WARD LEONARD ELECTRIC CO. MOUNT VERNON, N.Y. 1498 Motion Picture News Largest Mobile Color Equipment Will Light Half Square Mile at World's Fair I W THAT is probably the largest and leading up a gently sloping hillside, wi' WHAT is probably the largest and most elaborate mobile color lighting equipment ever built has been installed at Barcelona, Spain, for use in lighting the World's Fair, which will run from May to December. The equipment was built in the United States and cost $250,000. Those who visit the Barcelona Exhibition will see a spectacle of outdoor color lighting never before approached, according to lighting engineers who inspected the apparatus prior to crating. The main avenue of the Exposition, leading up a gently sloping hillside, will be made the center of attraction and in- terest. The effect will be that of a mam- moth staircase a half mile long illuminated with slowly moving waves of color. Blue will start first in the color cycle from the National Palace, on top of the hill, and move slowly down. When the blue has gone 100 metres it will slowly blend with red, the next color in the cycle. Green follows, blending part way down with white light, the last color in the moving color pattern which requires twelve min- utes to produce. Each wave of color trav- HUB PRODUCTS FROM SERVICE TO SOCKET Don't Grope in the Dark Install Hut>o4ite Stage Floor Pockets HUB-O-LITE is a step ahead of all other floor pockets because it is equipped with a pilot light which automatically illuminates when the cover is opened, and it remains burning until it is closed. Hub-o-lite also has another advantage over all others. In addition to the regular designation discs, each re- ceptacle is provided with a colored jewel which glows whenever the door is opened — thus giving a positive light indication to the operator placing the plugs. Besides these refinements and improvements, Hub-o- lite Pockets are well built. They are sturdy, durable, and automatically foolproof with the wiring entirely concealed by a partition. They are provided with 50 and 100 ampere plugs and receptacles. Write for specifications and prices. We design and build everything required for the finest theatre lighting systems. Write us about your light- ing problems or requirements. We will gladly help you. Footlights Border Lights Stage Pockets Cove Lighting Exit Signs Complete Theatre Lighting Equipment Factory and General Offices 2219-2225 West Grand Avenue Telephone Seeley 6440-1-2 Down Town Chicago Sales Offices Toledo. Ohio Suite 323—155 N. Clark St Phone State 7966 New York City 1457 Broadway Phone Wisconsin 4843 1220 Madison Ave. Phone Adams 5518 Milwaukee, Wis. 123 Second St. Phone Grand 1533 Spot Lights Service Boards Panel Boards Usher Signals Directional Signs Flood Lights els down the hillside from the National Palace to the entrance to the Exhibition, a distance of 600 metres. The color panorama also takes in five cascades and three fountains, which are illuminated in a fascinating, ever chang- ing cloak of color, the effects running through the entire spectrum. Three other outdoor exhibitors, designated as ele- ments E, J, and G will be included in the motion color effect. 120 specially built lighting standards are employed on the Avenue de America, the main avenue of the exhibit. Numer- ous color screens, or "Blenders," also come into play to complete the moving light effects. The color in motion lighting spectacle, running through an automatic cycle of 12 minutes, is secured by means of a huge motor driven iVtrohm dimmer bank, de- signed and built by Ward Leonard Elec- tric Co., Mount Vernon, N. Y., for the World's Fair. This equipment, the larg- est of its kind ever made, is the heart of the Mobile color lighting installation. All the color in motion effects are automatic- ally produced, controlled, and repeated. In addition to this automatic equipment there is a Westinghouse 20 scene, pre-set, manually operated board, the largest of its type ever constructed. It uses 118 Vitrohm dimmer plates and Westing- house reactors. The hand-operated equip- ment will be used to produce additional color effects. When the color in motion cycle has run its course down the hill and avenue, entirely new effects can be had by means of the manually operated equipment. The color lighting apparatus handles a lamp load of 5,232,000 watts. In the automatic, motr driven equip- ment 76 motors are employed to drive 84 Vitrohm dimmer plates through their cycles. Controlling the starting and stip- ping of the motors is a Flasher which controls 28 separate lighting circuits. Synchronous Supertone Unit Announced By Adswin Co. Synchronous attachments to convert non-synchronous installations of the Su- pertone system now installed to the syn- chronous type of reproducer and also available as original unit equipment from the company distrihuting this reproducer have been placed on the market by the Adswin Corporation, New York City. The Supertone non-synchronous ma- chine has been on the market some time and is represented in installations of this type at many theatres throughout the country. Now available to the owners of such equipment is the apparatus to con- vert these machines to reproduce syn- chronized sound with pictures recorded by the disc system. The company also will market a Supertone synchronous system complete as original equipment for theatres not now equipped with sound apparatus. May 4, 19 29 1499 10- It iv out I belong I now I Get the Facts/ KOOL-AIRE Healthful Atmospheric Conditioning The Cooling Sensation OF THE THEATRE INDUSTRY NOW BEING INSTALLED BY LEADING THEATRES AND THEATRE CIRCUITS. You Cannot Afford To Buy a Cooling Plant Without Investigating K00LERAIRE DROPS TEMPERATURES 10 TO 19 DEGREES The Low Cost of Installation and Operation Will Amaze You A 1,500 SEAT THEATRE CAN BE COOLED FOR $20.00 PER WEEK NO ENGINEER REQUIRED A ▲ Learn About KOOLerAIRE Today MAIL THIS COUPON! FACTORY 2101 Kennedy Street, N. E Minneapolis, U. S. A. KOOLER AIRE ENGINEERING CO. Division of ARCTIC NU-AIR CORPORATION GENTLEMEN: Without obligation on my part, please send me complete details and information covering "KOOLERAIRE" and its operation. Name SALES OFFICES 1911 Paramount Building New York, N. Y. Address City IState_ Seating Capacity- 1500 Motion Picture N ews As Originators of pre - selective remote control for theater lighting — We know exactly the requirements of stage and auditorium lighting con- trol. For ten years we have made a great many installations that have taught us from every practical angle, the right design and construction down to the last screw. No other system can approach the © Majo'- System and we can prove it. We are years ahead — in creative thought — in experience — in standardization — in number of installations — in service — in known results Get the facts — free. Don't experiment. &rank C/ldam In All Sizes For All Theatres ELECTRIC COMPANY Offices in Thirty-One Cities ST. LOUIS Standard VAUDEVILLE for Motion Picture Presentation THE FALLY MARKUS AGENCY Astor Theatre Building N. W. Cor. 45th St. & Broadway Lackawanna 7876 ATIONAL CREEN ERVICE Indicating Meters Needed To Expedite Repairs (Continued from page 1482) found this unit to be the most prolific source of trouble. The magnitude of al- ternating potential involved in the entire system is greatest in the power supply device, particularly so when high pow- ered tubes are employed. Alternating po- tentials of 1000 and 1500 volts are quite common. Furthermore, failure of the power supply disrupts the entire service. At this stage many will say that a rapid test with a continuity tester or a volt- meter enables satisfactory determination. In this connection, however, few men fancy messing around comparatively high potential live wires. 500 volts of A.C. provides a nasty shock. Supplementing this, we have the necessity of checking the many individual circuits, many of which are in satisfactory condition and are eliminated when metered, since the meters show the condition of the circuit All long circuits between the control room and the speakers should be me- tered. This is somewhat difficult, since the signal voltage fed to the speakers is alternating of small magnitude. In this case, some sort of an indicating system is necessary for testing when a constant fre- quency signal is fed into the speaker. Metering Speakers What has been said about the amplifier power supply, is true of the speaker power supply, particularly the types of speakers which employ the conventional rectifying systems. These units are inher- rent to the complete speaker and a long cable feeds the input. This cable should be metered to indicate continuity. We advocate the abundant use of meters or indicating decives because we have found them to be invaluable when trouble of some sort enters the picture, and we do not mean the film. The public is peculiar. The more you give them, the more they want. When everything is running well, they are satisfied, although not necessarily appreciative . . . but when something is wrong ... ! x c z d . . ! Provide for that emergency. The cost is small. The purpose of this article is not to tell the individual operator what he must do. Rather to impress upon him that he should take every step necessary to ex- pedite repair when it is necessary. Some of the readers of these pages may feel that indicating devices belong in other parts of the installation. . . . We nod as- sent and say "go ahead, place them where you choose, but be certain that they are of aid." . . . We are not selling electrical meters, but we feel certain that they should be more plentiful than they are at 1 present. UNIFORMS 'attaches COSTUMES ~™ BROOKS May 4, 19 2 9 1501 istinction man well dressed draws a second look. A theatre with ood seating brings return patronage. That clothes take the man is a proverbial truth. That comfortable mating is vital to the success of your theatre is just as No one thing contributes more to theatre popu- rity than beautiful, substantial and comfortable seat- ig. Successful, surely is the theatre which seats its atrons comfortably. So definitely has Steel Furniture ompany established its leadership in theatre seating mipment that the distinction of equipping the finest leatres in the world goes to Steel. In Steel theatre seat- :g you have distinction in design and craftsmanship ade possible by years of concentrated 9tudy — Strength ?yond all normal requirements — Low prices made pos- ble through volume production and large resources — planning service at your disposal. Write for com- ete information on the advantages of Steel theatre seating. Do it now. No obligation to you. STEEL FURNITURE CO. j R A N D RAPID S , MICHIGAN 1502 -1/ o t i o n Picture N e ivs Exhibitor Meetings Planned as Feature of Equipment Exposition at Chicago TO bring together all the elements of the vast motion picture industry in an exposition typifying the tre- mendous advance of the business is the aim and ideal of the men behind the first annual American Theatre Equipment Exposition to be held in The Coliseum, Chicago, June I to 9, 1929. Theatre men will be enabled — for the first time since the advent of sound — hear and compare various devices in the field of sound reproduction. Regu- BUILT On MERIT DRAPERIES STAGE FURNISHINGS SCENERY and RIGGING Tell Us Your Problem! NOVELTY SCENIC STUDIOS 340 W. 41st St. New York City larly scheduled demonstrations of the various makes of equipment and methods of reproduction will be held under actual theatre conditions in one of the large halls of the Coliseum which will be reserved solely for that purpose. Manufacturers of sound reproducing equipment will maintain exhibition booths in the main hall of the Coliseum. There the theatre executives can examine in detail and at leisure the equipment in which they are most interested. Sales representatives will be in attendance — ready to give complete information re- garding prices, specifications, terms and the like. The movement to call meetings of the various state organizations which are affi- liated with the Allied States Association at Chicago during the exposition dates is being sponsored by Abram F. Meyers, president and general counsel of the Allied States Association of Motion Pic- ture Exhibitors, according to officials of the organization sponsoring the exposi- tion. W. G. Newbould, general manager of the American Theatre Exposition Cor- poration, says that his organization will be more than glad to co-operate in every possible way with any associations which will hold their meetings in Chicago at the same time as the exposition is being held. In discussing his plans for bringing these meetings to Chicago, Mr. Newbould said : "The American Theatre Equipment Exposition is being held solely for the benefit of motion picture theatre owners Two Synchronized Turn Tables for $500.00 Includes two high grade Pick Ups and one Fader. Uses Standard Disk System. Is now being served by Warner Bros, and First National, as well as other producers. Fur- nished complete, ready to in- stall with your projectors, am- plifier and speakers. Built to last a life time. Bronze and steel gears submerged in oil. Absolute synchronization and quiet operation guaranteed Weight, 150 lbs. each unit. Amplifiers and Speakers at ad- ditional cost. Mellaphone Corporation Box 485 Rochester, N. Y. Factory: 33 South Water Street and managers from all sections of the country. It is truly national in its char- acter. The principal objective of my asso- ciates and myself is to make the exposi- tion the Mecca of every individual and every group interested in. the progress and prosperity of this billion dollar in- dustry." The general public also will be invited to view the forthcoming exhibition. Ac- cording to the present plans of several of the producers of sound reproduction equipment, the general public will be wel- come at all of these demonstrations — al- though they will be held primarily for the benefit of the theatre owners and managers. The Proper Control of Light On Your Screen Picture films vary as well as current condi- tions. Tour projectionist can adjust his arc current to always give you a clear, bright picture if you equip with PERFECTION. Current saving also is a result of PERFEC- TION equipment, for he need not use full current till the actual projection is started. RHEOSTATS RHEOSTATS FOR PERFECT PROJECTION USE REMOTE CONTROL RHEOSTATS USED BY ALL THE LEADING THEA- TRES THROUGHOUT THE COUNTRY Sold by Your Theatre Supply Dealers HOFFMANN & SOONS 387 First Avenue New York City Mfg. Division Contracting Electrical Engineers — Moving Pic- ture Theatre Electrical Specialists THE NEW YORK Stop at a new high- class hotel, amid refined residential surroundings removed from the noise and congestion, yet only seven minutes to Times Square, the heart of the shopping and theatrical districts. The rooms are large many within view of the Hudson River and Pali- sades. Each room has circulating ice water, private tub and shower. RATES Single Room with Bath. $4 .00- 16.00 day. Double Room with Bath. $6 0O-$8.00 day. Larger suites if desired. Reductions for protracted < visits. May 4 , 19 2 9 1503 DM Da-Lite Da-Tone X Sound Screens are universally used in all Vitaphone and Movietone installations* They produce a beautiful picture. They permit perfect sound reproduction. They can be washed without removal from the frame. These three virtues make it supreme over all other types. For your sound installation insist on a Da-Tone X — the original PERFORATED SCREEN — and be secure in your projection and in your possession as well. For full particulars write direct or to the ELECTRICAL RESEARCH PRODUCTS, INC., 250 WEST 57TH STREET, NEW YORK, N. Y. The Da-Lite Screen Company 922 West Monroe Street Chicago, 111. jlAfETY I MNTKOl 'RHVENTS I I '"IRES I L_ I ~ ■ENTRY ■\tzry »NTROi REVENTS 1 L M ■ ENTRY 1 AFETY ONTROt I SEVFJUTS I L M ■J ' SENTRY SAFETY CONTROL Aids Good Projection One of the biggest assets SENTRY SAFETY CON- TROL brings to good projection is the utter freedom it gives the projectionist. The man in charge of projection in a booth equipped with SENTRY SAFETY CONTROL knows he is free from the menace of film-fires. A marvelous advantage at a nominal cost! The positive fire preventer Can be attached to any projector Costs only a few cents a day. SENTRY SAFETY CONTROL PREVENTS FILM FIRES SENTRY S A F ETY CONTROL. FIRE Si Sntry Safety Control Corporation. 13th and Cherry Sts., Philadelphia. 1560 Broadway, New York ' And ah Branches of National Theatre Supply Company 1504 Motion Picture News For the new COLFAX THEATRE South llend. Ind. ► WIJIIJIACK STAGE SWITCIIIIOAKBP QThe selection of your stage switchboard is an important matter. In it you are investing a fairly large sum of money. You are buying a piece of equipment from which you have a right to expect years of satisfactory trouble-free service. Just as a prudent investor carefully looks into the security be- hind the bonds and stocks offered to him, so should the exhibitor carefully examine the construction details and performance records of stage switch- boards before he buys. Qln building stage switchboards, Wurdack engineers are guided by 33 years of experience in the manufacture of current control equipment. From years of develop- ment work, innumerable laboratory tests and countless practical observa- tions, they have evolved a stage switchboard that is unsurpassed for completeness, sturdiness, compact- ness, flexibility, ease of operation and efficiency. QWe invite you to get the facts about the Wurdack Stage Switchboard. We want you to com- pare it, feature by feature, with any other. If you do this, you will under- stand why so many Wurdack Stage Switchboards are now being specified for new theatres. Our bulletin, now on the press, will be sent you for the asking. T^^T "ELECTRIC MFG. CO. SAINT MM IS DISTRICT OFFICES ATLANTA MIAMI CHICAGO TULSA HOUSTON TAMPA FT. WORTH OMAHA INDIANAPOLIS KANSAS CITY LOUISVILLE MINNEAPOLIS NEW ORLEANS SAN ANTONIO Corrections to Sound Catalogue In the Sound Equipment Catalogue published in The Showman section, issue of April 6, errors occurred in the matter pertaining to the two equipments listed below. In order to furnish the correct data in the same form as that followed in the Catalogue, the full data is reprinted below with the necessary corrections. Movie-Phone Disc Reproducer MOVIE-PHONE (Disc Reproducer) Price: $1,000 (1,000 seats or less) $1,200 (up to 2,000 seats. capacity). Terms: Sold on terms. Delivery: Immediate. Service available from company when required, extra charge. MOVIE-PHONE CORPORATION 724 S. Wabash Ave., Chicago, 111. COLUMBIA THEATRE- PHONE (Non-synchronous Disc Repro- ducer) Price: $850 f. o. b. Bridgeport, Conn. , for reproducer. Company furnishes cueing service at cost of $1.00 per cue sheet or on yearly basis of $123.50. Record library of 180 records, 360 selections, sold at cost of $204.25 f. o. b. Bridgeport. COLUMBIA PHONOGRAPH CO., INC. 1819 Broadway, New York City 2 New Important Features in this Issue Sound Operation Reference Pages Solving Theatre Construction Problems Use Reco Color Hoods for Cove Lighting Furnished in six beau- tiful colors, Ruby, Green, Blue, Amber, Daylight Blue, and Cove Blue. Write lor "Profits from Color" ELECTRIC COMPANY 2628 W. Congress St. Chicago, 111. No. 7214 Pyramid Ruscus Tree, natural prepared, green 4'/2 feet high, for indoor or outdoor use, including pot, each $12.50. Write today for copy of our Spring Catalogue l\o. 7 with illustrations in colors of Artificial Flowers, Plants, Vines, also Natural Prepared Trees, Plants, etc. Mailed Free FRANK NETSCHERT, INC. 61 Barclay Street New York, N. Y. WORLrk TICKETS XJ AND SIMPLEX TICKET REGISTERS ARE A PERMANENT GUARANTEE OF Service — Accuracy — Quality SATISFIED USERS ARE OUR BEST ADVERTISEMENT WORLD TICKET & SUPPLY CO., Inc. 1600 Broadway New York May 4, 1929 1505 SAMUELS IHL5TEEL CURTAIN. TRACK EXCLUSIVELY NEW The Curtain is supported at intervals of ten inches by TWO Rubber Wheels rolling on TWO Parallel Treads. TWICE the Strength with HALF the Drag at the Same Price. AUTOMATIC DEVICES COMPANY 739 HAMILTON ST. ALLENTOWN, PA. Also Manufacturers of A. D. C. Automatic Curtain Control and Stabitarc Generator. TAKE NO CHANCES— WITH ELECTRIC POWER FAILURE ENSLEN HYDRO -ELECTRIC EMERGENCY LIGHTING UNITS Guarantee Sufficient Power to Operate Projection Machines and Lights EMERGENCY— Approved by the Depart- m e n t of Labor and industry at Harrisburg, Penna., on January 10th 19 22. Ap- proval No. 276. Send for descriptive Booklet. Enslen Hydro-Electric Co., Inc. 1600 Broadway, New York, N. Y. NO BATTERIES — NO REPLACEMENTS Your Theatre needs the attraction of individually designed UNIFORMS .... and it costs no more to buy from America's largest uniform makers: the house with the largest experience, creators of uniforms for the finest theatres in the country, famed for originality of ideas as well as speed of service. Let us sub- mit estimates and original designs for uniforming the entire staff of your theatre! T)rowniiig King & Co. UNIFORM DEPT: 260 Fourth Avenue, New York or any of our stores in 26 principal cities from coast to coast. PROGRAM Cowrs BVJLl) BOX OFFICE RECEIPTS Write for Samples, IheHeimeftan (b, Cincinnal'f,Q 1506 Motion Picture News Good Lighting Is The Life of your business Certainly every effect on stage or auditorium would be lost without light. Profitable effectiveness comes only with the use of better lighting equipment. Specify Major for your theater. Major Equipment Company 4603 Fullerton Avenue Chicago, Illinois Atlanta Ga. Baltimore, Md. Boston, Mass. Buffalo, N. Y. Cincinnati, Ohio Cleveland, Ohio Dallas, Texas Denver, Colo. Detroit, Mich. Indianapolis, Ind. Jacksonville, Fla. DISTRICT OFFICES: Kansas City, Mo. Omaha, Nebr. Seattle, Wash. Los Angeles, Calif. Philadelphia, Pa. St. Louis, Mo. Memphis, Tenn. Pittsburgh, Pa. Tulsa .Ok la Minneapolis, Minn. Salt Lake City.Utah Toronto, Ont^ New Orleans La. San Francisco.Calif. Vancouver, B. C. New York, N. Y. Winnipeg, Man. Westinghouse Establishes Lighting Institute Depicting the application of electric light to all phases of life, commerce and industry, the Westinghouse Lighting In- stitute will be opened in Grand Central Palace, New York City, the latter part of May. This permanent institute for the advancement of the art of modem lighting will he conducted under the auspices of the Westinghouse Lamp Company. The opening of the institute will be coincident with the opening of the con- vention of the National Electric Light Association in Atlantic City and the in- auguration of Light's Golden Jubilee. The mark of differentiation of this in- stitute of applied lighting from that of an ordinary exhibit is that it is a perma- nent institution that will be an ever- changing demonstration of modern prac- tices of artificial illumination. In this institute, the industrial engi- neer may present his plans for the erec- tion of a manufacturing plant, receive advice, and check his own lighting speci- fications, verifying his calculations by ac- tual measurement and observation. Here the architect may study and visualize through scaled models the floodlighting of prospective buildings and monuments. It will be a meeting place for students of technical* schools and colleges, lighting engineers from the public utilities, design- ers of lighting fixtures, editors of tech- nical and business magazines, merchandis- ing managers of central stations, and dealers in lamps and equipment. Seek Theatre-Type Cooling For Public Buildings During recent times ventilation ami cooling of buildings have attracted the greatest attention through their applica- tion to motion picture theatres, where greater opportunities to attract popular attention have been afforded the engi- neer than in any other type of building. It is also notable that advances in the sys- tems and apparatus for ventilation and cooling have had their greatest test in the motion picture theatres, so that at the present time it might be said that the cinemas have led the way in the matter of refrigeration particularly. It is interesting to note in recent an- nouncements that an engineering com- pany which for the past fifteen years has specialized in theatre ventilation and cool- ing is being called on to give the same type of installation to prominent buildings outside of the theatre field. Reference here is to the Typhoon Fan Company which has been engaged to install systems in the new Tammanv Hall Building in New York City, the Grand Central Pal- ace, New York City and the House of Representatives building in Havana, ( ul>a, The latter is to be a replica of the United States Capitol in Washington. May 4, 19 29 1507 Advertisers Index for the May 4 Showman Section The following list of advertisers in the Showman Section has been prepared for the convenience of readers and while care has been taken to make it correct it cannot be guaranteed against possible errors or omissions. Adam Electric Co., Frank 1500 Adswin Corp 1493 American Seating Co 1468 Arctic Nu-Air Corp 1473 Audak Co 1483 Automatic Devices Co 1505 Automatic Ticket Register Corp.. 1507 Bausch & Lomb Optical Co 1509 Brooks Costume Co 1500 Browning, King & Co 1505 Carrier Eng. Corp 1469 Consolidated Film Industries 1467 Dalite Screen Co 1503 Edison Lamp Works of G. E 1172 Enslen Hydro & Elec. Co 1505 Fulton Co., E. E 1471 Greystone Hotel 1502 Hennegan Co 1505 Hertner Electric Co 1509 Heywood-Wakefield Co 1485 Hoffmann & Soons 1502 Hub Electric Co 1498 International Proj. Corp 1510 Jackson, Henry 1493 Kliegl Bros. Universal Elec. Stage Lighting Co 1490 Kooler Aire Eng. Corp 1499 Littleford Bros 1490 Major Equipment Corp 1506 Markus Agency, The 1500 Mellaphone Corp 1502 Morrison Hotel 1509 National Screen Service 1500 National Theatre Supply Co 1480 Netschert, Inc., Frank 1504 Novelty Scenic Studios 1502 Pacent Reproducer Corp 1487 Phototone Co 1478 Racon Electric Co 1490 Reynolds Electric Co 1504 Rockbestos Products Corp 1493 Sentry Safety Control Corp 1503 S. & S. Enterprises, Inc 1481 Steel Furniture Co 1501 United Cue Service 1495 Universal Elec. Welding Corp 1493 Vallen Electric Co 1475 Ward Leonard Electric Co 1497 World Ticket & Supply Co 1504 Wurdack Elec. Mfg. Co 1504 York Safe & Lock Co 1509 Gold Seal, of course: t » - ♦ . ♦ ♦ this time — eleven 5*unit ticket registers for handling admissions at the world's convention largest hall, Atlantic City, N* J* Gold Seal Registers are standard equipment in the houses of the biggest exhibitors all over the country — Fox, Stanley. Roxy. Keith-Proctor, Saenger and many others. Now for this gigantic new enterprise in Atlantic City, with a capacity of 41.000 — Gold Seal Registers have been chosen as the fastest, safest and best! GOLD SEAL Registers and Tickets Automatic Ticket Register Corporation Subsidiary of Consolidated Automatic Merchandising Corporation Manufacturers of /$^$\ ■ Used Wherever GOLD SEAL Registers ('(j^§)l Tickets Are Sold 723 Seventh Ave. ^||>/ New York City 15o,x Motion Picture N e ws Selected List of Important Trade Publications Prepared for the Service of Theatre Owners, Managers and Theatre Architects Important publications issued by manufacturers in connection with the subjects listed in these columns will be sent free to readers upon request to this magazine. For your convenience a number is used to indicate each subject and a request blank provided. To obtain copies of publications on subjects in which you are interested simply insert on line provided in blank the number opposite that subject, fill in name and address and mail to Motion Picture News. AIR CONDITIONING (1) General outline of systems with illustrated descrip- tions of apparatus for atmospheric conditioning in theatres. CLEANING SYSTEMS (2) Apparatus used in central cleaning system for theatres. DECORATION (3) Furnishings for auditoriums, lobbies, lounges — decora- tive furniture and fixtures, fountains, shrubbery, dra- peries, etc. (4) Finishing materials for wall and ceiling treatments. FILM PROCESSING AND CLEANING (5) Descriptions of materials and apparatus used in proces- ses for film renovation, preservation and cleaning. HEATING AND VENTILATION (6) Types of ventilating and heating systems with dia- grams, illustrations and descriptions of apparatus. LIGHTING, DECORATIVE (7) Spotlight, effect projectors, automatic and remote con- trol color and effect machines for atmospheric theatres, cove lighting, lobby and rest room illumination, with specifications for uses and operation. LIGHTING FIXTURES (8) Decorative chandeliers, wall fixtures, directional signs, illuminated mirrors and fountains for theatres described and illustrated. LIGHTING, PROJECTION (9) Arc and incandescent lighting equipment, specifications for use and operation. LIGHTING, SIGN AND MARQUEE (10) Flasher equipment, color devices, etc., for front effects and advertising. LIGHTING, STAGE (11) Spotlights, effect machines, borders, foot lights, etc., and their uses in stage effects. LIGHTING CONTROL (12) Dimmer control, switchboards, panel boards, switches of various types for stage and auditorium lighting control. MOTOR-GENERATORS (13) Various designs of motor-generators specially designed for motion picture projection. (14) Power control, transformers, etc., for projection, speci- fications and illustration of apparatus. ORGANS AND ORGAN EQUIPMENT (15) Theatre organ of various types for large and small auditoriums. (16) Organ blowers, heaters, seats and accessories. PIT AND STAGE ORCHESTRA EQUIPMENT (17) Music stands, special designs for pit orchestras and stage band acts. PLUMBING FIXTURES (18) Radiators, equipment for wash room furnishing, etc.. illustrated. PROJECTION (19) Operating instructions, parts for machines (specify make and model). RIGGING, STAGE (20) Drapes, curtains, curtain control apparatus, automatic stage platforms, elevators, etc. SAFES (21) Descriptive literature illustrating types of safes espe- cially designed for theatre use. SEATING (22) Auditorium chairs, special designs illustrated, re-seat- ing arrangements, etc. SCREENS, MOTION PICTURE (23) Various types described, diagrams, illustrations of sur- faces, etc. SIGNS AND MARQUISE (24) Theatre advertising signs, marquise designs illustrated. TICKET VENDORS (25) Automatic ticket machines for motion picture theatres, change makers, canceling devices and registers. Sound Equipment (26) AMPLIFIER UNITS (27) HORNS AND AMPLIFIERS (28) HORN TOWERS (29) PICK-UPS (30) RECORD LIBRARIES FOR NON-SYNCHRONOUS DISC REPRODUCERS (31) RECORD CUEING SERVICES (32) SYNCHRONOUS DISC REPRODUCING UNITS (33) SYNCHRONOUS DISC AND FILM-TRACK RE- PRODUCERS (34) TRANSFORMERS AND VOLTAGE REGULATORS Request Blank Motion Picture News 729 Seventh Ave. New York City Please obtain for me free copies of trade pub' lications dealing with the following subjects: (Insert above numbers indicating subjects) Name Theatre Street May 4, 19 2 9 1509 Chicago's MORRISON HOTEL Corner Madison and Clark Streets Closest to Stores and Offices Tallest in the World The new Morrison, when com- pleted, will be the world's largest and tallest hotel — 46 stories high, with 3,400 rooms. Closest to Theatres and Railroad Stations Forty-six Stories High 1944 Rooms, $2.50 Up — all outside, with bath, running ice water, telephone, bed-head lamp and Servidor. A housekeeper is stationed on each floor. All guests enjoy the 'privileges of the hotel's garage. Wire or Write for Reservation Clearer projection . . . fewer empty seats << /""I LEARER pictures" . . . "no eye-strain" . . . V— ' these are reasons often given by movie pat- rons for attending the same theatre night after night. Their own words prove that even the feature film can't build sustained attendance unless projec- tion is of the finest type. For definition, flatness of fields, illumination, and maximum contrast between black and white, Cine- phors have proved their superiority in comparative tests before experienced operators and trained cri- tics. Every Cinephor is highly corrected . . . can be brought to a clear, sharp focus with greatest ease. A note from you will bring full information about Cinephor lenses. Bausch & Lomb experts will be glad to cooperate on your specific projection prob- lem. Bausch & Lomb Optical Co., 653 St. Paul St., Rochester, N. Y. . Bausch & Lomb CINEPHOR Projection Lenses for Motion Pictures Is this burglar spending your money? He has made another successful raid upon a moving picture theatre. The money he is spend- ing upon Wine, Women and Automobiles belongs to the owner of a theatre in a town a hundred miles away. Will he be spending your money next week? Not if you install a York Burglary Chest. ' ■ *Sx 1 York Safe . and Lock Company York, Pa. i EXCLUSIVE lransVerteK. FEATURES Type "C. P." Transverter delivers within 3% of the rated volt- age under all conditions and loads within the rating of the gen- erator. It is four oil bearing in type and is built with especial provision for ventilation. The motors, operating at 1200 r.p.m. are noted for their high efficiency and excellent power factor. Built close coupled, thereby requiring a minimum of floor space. "If you show pictures you need the TRANSVERTER" Canadian Distributor Perkins Electric, Ltd. Sold in the U. S. A. by The National Theater Supply Co. THE HERTNER ELECTRIC COMPANY 12694 ELMWOOD AVENUE 3 CLEVELAND, OHIO, U. S. A. Exclusive Manufacturers of the Transverter Motion Picture News WE ARE PLEASED TO ANNOUNCE THE SPRING MEETING OF THE I SOCIETY OF MOTION PICTURE ENGINEERS NEW YORK CITY MAY 6-9,1929 "Through the Society of Motion Picture Engineers knowledge has been increased, interest created and pride developed which have been a tremendous force for the advancement of the industry in its technical departments." INTERNATIONAL PROJECTOR CORPORATION MANUFACTURERS OF I SIMPLEX PROJECTORS NEW YORK, N. Y. May t, 19 29 1511 Two Towns Drop From Publix Unit Mid-West Route Radiotelegraph Network Plan By Warners And Associates May Be Television Forerunner Omaha and Des Moines Houses Revert To Sound Policy Discontinuing Shows The Rivoli Theatre, Omaha, and the Des Moines Theatre, Des Moines, are not to continue on the route of the Publix Unit shows. Each of the houses, heretofore classed as de luxe Publix theatres, will within the next two weeks install new "all sound" policies. Musicians and stage hands in both theatres have been given their two weeks' notices. In Omaha the house is to close for the purpose of remodeling the lobby and re- open on May 10, being renamed the Para- mount. The stage band policy will be aban- doned, and only the musicians retained in the pit, and that only if the Union can en- force its demand under a contract with the house that has to run until September 1. Through the dropping of these two towns the Publix Units will jump from Denver to Dallas, Tex. Several weeks ago the Publix houses in San Francisco and the North Pacific dis- continued the stage shows for sound. The report thai the shows were to be dropped from the Los Angeles Paramount were denied. Pathe Is Applying Color Process To Its Talkie Pictures The Pathe laboratories in France have (completed experiments that are said to prove the availability of the Pathe-chrome process to sound and dialogue films. The first shipment of sound films in the color process has left Havre for New York and the first subject to reach the screen will be "Mr. Pathe," the firm's crowing rooster trademark. O'Reilly Again Heads T. O. C. C. ; Slate Is Selected Charles L. O'Reilly comes back to his former job of president of the Theatre Owners Chamber of Gomlmerce of New York with his selection this week. Other officers were also selected for the new year to be elected with opposition at the May 29th meeting. Louis Geller is to be vice- president ; Sam Sonin, secretary and Human Rachmil, treasurer. Briefs Expected To Be Filed This Week On The U. S. Cases Defendant's briefs have been prepared by chief counsel Edwin P. Grosvenor in the arbitration and credit committee test cases brought by the government against ten distributors, the Hays Organization and Film Boards of Trade. Delay in printing has held up the government briefs but they are expected to be filed, in the New York Federal Court the latter part of this week. T. C.Assoc. Of N. C. Is Meeting June 17-18 THE summer convention of the Theatre Owners Asso. of N. C. will be held on June 17 and 18 at Wrightsville Beach, N. C, officers of the organization decided on April 22 at the Charlotte office of Mrs. Walter Griffith, the secretary. New Phonof ilm On Market For Smaller Houses Film And Disc Equipment Will Lease For Ten Years At $4975 Junior DeForest Phonofilm and Phono- disc equipment for theatres of 750 seating- capacity, or under, is announced by Gen- eral Talking Pictures Corporation. It will lease for ten years for $4,975 complete for both sound-on-film and sound-on-disc proj- ection. Either the Junior Phonofilm or Junior Phonodisc will be leased separately, with the price on the former set at $3,995 and the sound-on-disc device at $2745. The Junior model as far as the disc turn table and synchronizing device and sound boxes is concerned, is identical with those supplied with the standard model of De- Forest Phonofilm and Phonodisc, thus in- suring that the Junior model gives the same reproduction of sound. The dif- ference in the price has been accomplished through a modification of the volume ca- pacity of the amplification system and loud speakers. Both the amplification system and speaker system, however, remain iden- tical in design with the standard model. West Coast Action Awaits Return of Prosecutors Further development in the government's alleged conspiracy case against West Coast Theatres and nine other defendants in Los Angeles are not expected to take place until the return of John H. Amen and Joseph MacHugh, special assistants to the Attor- ney General. They both left the Coast last week for a two weeks ' visit to Washing- ton, D. C. Fast Mail Saves Day The new and improved airmail service to the West Coast saves a whole business day. With the completion of the new service the planes will make two through trips between the two Coasts every 24 hours.' Application Made For Thirty City Network To Cover Na- tion; Radio Firms Are Interested THE Federal Radio Commission lias had a plan laid before it for the creation of a radiotelegraph net- work which will connect about thirty cities throughout the country, which would mean that there would be available a new nation- wide hook-up. The fact that there are two motion picture producing organizations — t he Warner Bros, and First National — named as interested parties to the plan, with the association of several radio firms and banking interests, leads to the general belief that this may be the forerunner to the broadcasting of motion pictures by tele- vision. One of the Warner executives, when ques- tioned regarding the proposed link-up of radio short wave stations, stated that the project at present was one purely of a com- mercial nature. But, "that if we happen to have the vision to foresee the coming of television and are prepared with the radio wavelengths to broadcast it when it comes, it isn't a crime is it?" He refused to commit himself any fur- ther than that in regard to the purposes of the tieing up of the wave lengths as re- quested from the Federal Radio Commis- sion. A. C. Thomas, general counsel and secre- tary of the Warner Bros., appeared before the commission, and declared that his clients are definitely committed to spend $1,500,000 on the enterprise, contingent upon the granting of the applications by the commission. He explained that in ad- dition to the Warner Bros, and First Na- tional, Joseph Freed, president of the Freed-Eiseman Radio Co., and a number of members of the New York Stock Exchange, had agreed to contribute the money neces- sary for the development of the project. The cities proposed to be covered by the network were enumerated as follows: Chi- cago, St. Louis, Detroit, New York, Phila- delphia, Washington, Baltimore, Memphis, Atlanta, Tampa, New Orleans, Dallas, Salt Lake, San Francisco, Los Angeles, Port- land, Ore., Seattle, Cleveland, Buffalo, Co- lumbus, O., Cincinnati, Des Moines, Kansas City, Milwaukee, Minneapolis, Omaha, Indi- anapolis and Denver. This would give the organization a com- plete coverage of the entire country. Whether a granting of the application for rights to use the short wavelengths would permit the company to utilize the network for regular broadcasting of programs which would enable them to advertise their pic- ture product until such time that television became an actuality is a question. 1512 Motion Picture News Warner-U. A. Deal Near dose; Await Harry Warner's Arrival; Chaplin Reported Not Interested No V. A. Directors Meeting Called; Schenck, Doug and Mary Here; Warner To Buy 51 Percent Is Report THE long awaited deal between the Warner Brothers and the United Artists is drawing to a point where the final conferences are to be held next week on the arrival of Harry Warner from Europe. Joseph M. Schenck, Mary Pick- ford and Douglas Fairbanks arrived from the Coast via special car on Tuesday morn- ing. Samuel Goldwyn had preceded them East by a few days. Schenck on his ar- rival refused to issue a statement or to talk about the deal. Reports from authoritative sources as regards Charles Chaplin's atti- tude on the merger are that he's "not in- terested in any way." Up to Thursday none of the board of directors of United Artists were called for any sort of a meet- ing. The latter would indicate that the mat- ters pertaining to the deal have not as yet reached a point where there is anything formal that the directors can be asked to pass on. From the Coast this week came the re- port that the attorney for Doug and Mary has asked the California courts to dissolve the Pickford-Fairbanks Studio Company. This is taken as a certain indication that the United Artists Consolidated Company is an assured fact. The latest report is thaf the Warners have insisted on obtaining 51 per cent of the new United Artists Company by pur- chase. This may cause a hitch in the deal for a time. The original plan that Schenck had called for the disposing of but 50 per cent of the stock of the organization, which would leave the control divided. The War- ner demand for control may or may not throw a monkey wrench into the works. Those close to Chaplin in the East say that if a deal goes through he will not be a party to it, and will offer his pictures when completed in the open market to the distributor that bids the highest. Mary Pickford and Douglas Fairbanks, since their arrival in New York, have been exceedingly quiet, and there hasn't been a single bit of pictorial publicity in any of the daily papers regarding their arrival for two days following it. Harry Warner is reported as due in New York on Monday of next week from abroad, and with his arrival a series of conferences are expected at which the final details of the proposed merger will be thrashed out. A.M.P.A. Approve Curry The ascent of John F. Curry to the lead- ership of Tammany Hall was approved this week by the A. M. P. A., a unanimous pledge of esteem being tendered him at the M. P. Club, N. Y. W. E. Installations Reach Total of 1J38 WESTERN ELECTRIC sound systems installed in theatres of the United States have reached a total of 1838, according to the latest figures issued by the company. Fifty- eight new installations have been made since the publication of the last list which totaled 1,680. Practically all of the installations are film and disc, except for a very few. In the new list the bulk of the newly wired houses are in the East and Middle West. Seating capacities of the houses range from 600 to 4,000. First National Will Continue To Produce Silents Foreign Market And Smaller Theatres Among Reasons Stated By Rockett First National will continue to make a silent version of every picture on its pro- gram, according to an announcement made this week by Al Rockett, associate-execu- tive of the company. "While all our pictures are to be made as Vitaphone productions, with 100 per cent dialogue, we will continue to make silent versions of these with the same casts and directors," Rockett stated. "There are several reasons : one is the foreign field ; another is the fact that there are many of the smaller theatres in this and other Eng- lish speaking countries still unwired, and still another is that people who are deaf or hard of hearing must have considera- tion." Rockett also announced that singing and dancing pictures are to be increased in number on the present program. Imperial Talkie Shorts In Work For State Right Mart A schedule of short-length shorts in talkie form is now well under way by Imperial Pictures, Inc., which aims to distribute its product through the state rights market. One- and two-reel comedies, tabloid dramas, concert numbers and others are promised in the series. Reformers Rejoice Final obsequies over the killing of a measure which would have provided Balti- moreahs with Sunday amusements were re- cently celebrated at a dinner by the group which opposed it. Warner-Publix Deal Is Denied By Sam Katz Publix Gets Fifty Percent Of Fitzpatrick-McElroy Houses B. & K.-Cooney Deal Sam Katz has issued a denial of the re- port that negotiations were on that contem- plated the placing of the operation of the theatres controlled by Warner Brothers in- to the hands of Publix. Spyros Skouras, head of the Warner Theatres, it was said, was looking to consummate a deal of that nature. This was also denied. The War- ners are said to have extensive plans for the reorganization of the operation of the circuit, which includes all of the Stanley Circuit houses as well as their own the- atre holdings. During the week Publix, however, did obtain a 50 per cent interest in the chain of mid-west houses controlled by Fitzpat- rick and McElroy. This involves six the- atres. A newly-formed Delaware corpora- tion, known as Publix-Fitzpatrick-McElroyr Inc., with Sam Katz as president, will han- dle the operation. Balaban and Katz, which is a Publix sub- sidiary, is reported to have closed a deal whereby they will acquire the National Playhouses chain in Chicago through a deal with the Chicago Title & Trust Company, receivers for the Cooney chain. A deal with the Schoenstadts for their Piccadilly Theatre is also reported to have been closed. These transactions will give B. & K. the absolute control of the South Side situation in Chicago and add a total of four major houses to their Chicago city chain. RKO's Quarterly Report Shows Profit Of $608,209 RKO reports for the quarter ended March 31, 1929, $608,209 net income, after charges and taxes. This amounts to 34 cents per share on the 1,778,627 no par class A shares outstanding. The report is RKO's first quarterly statement. The figures are as follows : profit from operations, $181,373; profit from other sources, $486,836; total profit, $668,209; provisions for Federal taxes, $60,000; net income, $608,209. Powell A Star Now; Talk- Films Set For Him Are 4 (Hollywood Bureau, Motion Picture News) Hollywood. May 2. — William Powell will be sold as an individual star on next sea- son's Paramount program, and is scheduled to appear in a series of four talkers during the year, his first being "The Greene Mur- der Case." Paramoimt's Record Quarter The first quarter of 1929 showed a record net profit for Paramount-Famous-Lasky Corp., the amount being $2,565,000, after all charges and taxes. These figures amount to $1.16 per share on 2,206,505 shares of common stock outstanding. May 4, 1929 The Voice of the Screen Afews #w; "The Duke Steps Out," at the Capitol, having $78,118..'55 giving the house 114 7/10 per cent for the second week of the feature and "Nothing But The Truth," at the Paramount, with $79,300 for a per- centage of 109 1/2. The Roxy business went way off last week with "Girls Gone Wild" as the attraction getting $89,796, which gave the percentage rating of 87 3/5. The remainder of the octette of grind houses were all under 100 per cent average. "Weary River," which was in its second week at the Strand, got $33,000 for a rating ut' !).") per cent, which is not bad on the fort- night, the total business being $79,700, and the average percentage on the two weeks being 115. In its fourth and final week at the Rialto, "The Wild Party" played to $24,000 for a little better than 85 per cent. At the Colony, the final week of the weekly change policy, had "Scandal" as the attraction, and did $11,348, which was around 96 per cent. "The Leatherneck" was at the little Cameo to fair returns. A Record For $2 Offerings There are eleven pictures being offered in legitimate theatres on Broadway at a $2 top scale. This is a record for the street. Nine of them arc talking pictures. The two exceptions are "Christina," at the Gaiety which is about to leave, and "The Divine Lady," which finished a run at Warner's on Sunday night. Last week the former played to $7,850, while on the final eight days of its run the latter got $12,583.50. There were two new arrivals last week. They were "Madame X," at the Harris, in which M-G-M appears to have a solid hit, and "Innocents of Paris," by means of wliich Paramount introduced Maurice Chevalier to Broadway at the Criterion. In nine performances "Madame X" played to $10,300, while the Chevalier film in' three performances got $2,865. Of the run pictures, the leader still re- mains "The Broadway Melody," at the Astor, which plavcd to $23,989.50, while "The Trial of Mary Dugan," with $9,779.50 at the Embassy is second, and "Alibi," at the 44th Street with $18,320, comes along in third place. Their respec- tive percentages are 162 9/10, 125 2/5, and 105 2/5. At the Selwyn "The Rainbow Man" showed nicely with $12,286, while "Noah's (Continued on page 1528) Rembusch Out To Show Up Towns Blue Law IF Frank J. Rembusch, theatre opera- tor of Indiana, is successful, the business men of Columbus, Ind., will be brought to realize the hindrance they face in the town's blue law which was recently invoked against Rem- busch, his son Truman, projectionist at the Crump, Columbia, Ind., and Donald Wagner, employee of the theatre. The charge against Rembusch was operat- ing a theatre on a Sunday and in a campaign of defense, the theatre operator has filed charges against Columbus merchants in an effort to have the Sunday laws enforced to the letter. 2 New Films Are Up To Normal In L-A-Premieres * Coquette" , "Syncopation' "And Broadway Melody" Again Do Big Business ( Hollywood Bureau, Motion Picture News) Hollywood, May 2. — Extended run pic- tures continued to set the pace in Holly- wood for the week ending May 2. Two new pictures were in, "Saturday's Children," at the Paramount, which turned in a $28,- 000 gross, or a rating of 94 per cent, and "Voice of the City," at Loew's State, which got $28,700, or 108 per cent. r "Coquette" again led the percenters parade at United Artists, with another high mark of 200 per cent, or a $20,000 gross. At the Criterion "Syncopation" was a strong second with 147 per cent, or in cash terms, $14,500. The fourth week of "Desert Song" brought Warners Holly- wood slightly below average returns — $20,- 000, or 90 per cent. At the higher priced houses Grauman's Chinese led, with "Broadway Melody" in its twelfth week, for $26,500, or a rating of 160 per cent; "Iron Mask," in its sev- enth week at the Carthay Circle, got a 98 per cent rating with a return of $12,000. Roach Talkie Have No There will be no sil talkie series of 12 II M-G-M will release We Are," the first. Each week for twel new Roach talkie w has finished the 40 this year, four of t serve for September Shorts Will Silent Versions cut versions of the all- al Roach comedies that "Unaccustomed As is released on May 4. ve weeks thereafter a ill come along. Roach silent comedies set for hem being held in re- release. Pictures Do Not Breed Crime, Savs Columbia Teacher 500 Children Tested With Picture Classed As "Sensational" Charges made by reformers that motion pictures should be included among factors in juvenile crime and delinquency are re- futed in an extensive survey recently an- nounced by the Psychology Department of Columbia University. Dr. Joseph Holmes, head of the depart- ment, reports : " I am convinced that people who say the movies are demoralizing this generation cannot back up their vague generalizations Avith facts. I believe my studies in this field have proved the actual unimportance of the films as producers of young delin- quents." 500 children in public and other schools, ranging in age from seven to fourteen years, were subjects of the Holmes experi- mentation. Tests were conducted in various school auditoriums — not theatres. The medium picture used was of the "action" type which included a variety of sensational stuff vividly portrayed. Interrogation showed that the children reacted strongly against the evil characters. Others didn't even remember what it was all about except the fact that "he was sent to prison" or " ' ended up in jail." Juvenile delinquency experts, a Supreme Court Justice and a District Attorney and police officers, were among those who up- held Dr. Holmes' opinion. "The Duke" Steps To A Record At Atlanta's Capitol William Haines and Joan Crawford stepped out and grabbed a house record in Atlanta, Ga., where the Capitol's box-oflice grosses leaped to a new high mark with its showing of "The Duke Steps Out." The film was outstanding of all the other At- lanta runs and proved itself real box office in comparison with the response the others met with. Just a bit above average week was reported by the Keith's Georgia which had "Sonny Boy," while a tumble was taken by the Howard witli "The Letter." 8 New Firms Get Charters From N. Y. Secretary State \ewly incorporated motion picture com- panies, receiving charters from the depart- ment of state, Albany, New York, include t he following : Hardcl Productions, Inc., capitalization not stated. Harry Delf, William Stephens, Louis P. Ramlcll, New York City; N. S. R. Productions, Inc., capitalization not stated, Gerson H. Werner, Theresa F. Iirown, Jennie Cohen, New York City; Bollman-Grant, Inc., $10,000, James Wilson Young.. Bayport; Marian Mc- Aulitf, Brooklyn; Chester McLaughlin, Bron.xville; Proxima Productions, Inc., $50,000, Philip Schatz, Selma Pfaster, Beatrice Weis. New York City; Strath- inore Pictures, Inc., $5,000, Harriet E. Wagner. E. C. Wincgar, C. H. Jordan, New York City; Sound Film Distributing Corp., capitalization not stated, David Brill, Milton B. Klob, Morris Buchter, New York Citv. May 4, 19 29 1515 Motion Box Picture Office News Weekly Check-Up And Showmen's Ad. Tips In Figuring Percentage Rating On Pictures, The Normal Or Average Business Of The Theatre Is Taken As 100% Abie's Irish Rose (Par.) SCHENECTADY, N. Y.Proctor's Theatre (3,000), 4 days, 25c-35c-50c, 5 Acts Yaude., Pathe News. Weather, rain and cold. Rating— 110% AD TIPS— Widespread publicity and popu- larity of the stage play has laid the way for this fine screen interpretation, if taken advan- tage of. Charles Rogers has a good follow- ing and Carroll, Hersholt, MacDonald are worth lots of space as supporting players. Ex- ploit the talk and especially the song angle. [General appeal. Proctor's Theatre, Schenectady, ,N. Y. Alias Jimmy Valentine (M-G-M) OTTAWA, ONT. — Avalon Theatre (990), 3 days, 10c-35c, Fox M'tone News, "The Diplo- mats." Weather, fine. Rating— 100% Alibi (U. A.) NEW YORK CITY, N. Y. — 44th Street Theatre (1,323), 7 days, two-shows-a-day, three Sunday, $l-$2. Weather, rain and cold. Rating— 105 2/5% (Third Week) Air Circus The (Fox) ALBANY, N. Y. — Leland Theatre (1,400), 6 days, 35c, Movietone Act, Comedy, Fox Mov- ietone News. Weather, rainy fore part ; fair, | last. Rating— 90% Bellamy Trial, The (M-G-M) • TROY, N. Y.— Lincoln Theatre (1,000), 6 days, 25c-35c, 1 Vitaphone Act, Metro Com- edy, Kinograms. Weather, variable. Rating— 125% i GRAND RAPIDS, MICH. — Regent The- atre (1,850), 7 days, 35c-50c, Fox M'tone News, Vita. Shorts. Weather, fair. Rating— 90% AD TIPS— Distributed thousands of tabloids exploiting the baffling mystery angle. Asked audience not to divulge the secret to others who had not yet seen the picture. Audience ap- peal: all classes.— Lincoln Theatre, Benjamin | Stern, Mgr., Troy, N. Y. Betrayal, The (Par.) SEATTLE, WASH.— Publix Seattle The- atre (3,150), 7 days, 25c-35c-50c-60c, Publix "Singers Midgets" Stage Unit,, Par. News. Weather, fair. Rating— 85% SAN FRANCISCO, CAL.— Granada The- atre (2,900), 7 days, 35c-50c-60c, "Monte Carlo" (Pubhx Presentation), Comedv, "Sidewalks of New York" (Par.), Fox News. Weather, mild and unsettled. Rating— U5% Betrayal, The—Cont. AD TIPS— Played up star and that the picture was "human, dramatic, sympathetic." Adv. should show that there was both betrayal and love, as well as hatred. Audience appeal : all classes and especially the adults. Children were not especially catered to. — Granada The- atre, L. Levy, Mgr.. San Francisco. Beware of Bachelors (W . B.) SPOKANE, WASH.— Granada Theatre (600), 25c -35c, Comedy, News. Weather, fair. Rating— 78% Blockade, The (RKO) DALLAS. TEXAS.— Majestic Theatre (2,- 680), 7 days. 25c-35c-60c. Vaud., Movietone News, Fables. Weather, fair. Rating— 90% Bridge of San Luis Rey (M-G-M) COLUMBUS. OHIO.— Ohio Theatre (4.- 000), 7 days, 25c-50c, Loew's-Publix Stage Unit, Orchestra, Organ, Fox News. Rating— 100% MINNEAPOLIS, MINN. — Hennepin-Or- pheum Theatre (2.900), 7 days, 3 shows daily, 25c-50c-75c, 6 Acts Vaude. Weather, fair. Rating — 66% OMAHA, NEB.— Orpheum Theatre (3,000), 7 days, 35c-60c, Pathe News, 5 Acts RKO Vaude. Weather, rainy. Rating— 90% PORTLAND, ORE.— Broadway Theatre (1,912), 7 days, 25c-60c. Fox News, Fanchon & Marco's "Fantasma" Idea, Georgie Stoll m.c. and Broadway Syncopators. Rating— 105% AD TIPS— Stressing the fact that the Pulit- zer prize novel had been so deftly transferred to the screen that it retained all the features that made it a best seller, caused many of the skeptics to investigate with resultant benefit to the box office. For those who had not read the novel the point that film was of type in which passionate romance was given every opportun- ity to give the onlooker a thrill. Four stars given prominent billing. This being a sound and short dialogue film, the fact was men- tioned, but as the talking was not enough to emphasize, that angle was not played up. — Audi- ence appeal : from high school age up. — Henne- pin-Orpheum Theatre, Frank Burke, Mgr., Minneapolis, Minn. Broadway Melody, The (M-G-M) MILWAUKEE, WIS.— Strand Theatre (L- 297), 7 days, 25c-60c, Comedy, Fox News. Weather, fair. Rating— 110% (fourth week) Broadway Melody — Cont. BOSTON, MASS.— Loew's Orpheum The- atre (3,100), 25c-50c, 5 Acts Vaud., Fox Movie- tone News, M-G-M News. Weather, cold. Rating— 115% CHATTANOOGA, TENN.— State Theatre (925), 50c, Vitaphone Short, Fox Movietone News. Weather, mostly fair. Rating— 133% OKLAHOMA CITY, OKLA.— Capitol The- atre, 7 days, 25c-50c75c, Fox Movietone News, Phil Baker. Weather, rainy and cold. Rating— 150% BIRMINGHAM, ALA.— Empire Theatre (1,000), 6 days, 25c50c, M-G-M News. Weath- er, variable. Rating — 115% (second week) NEW YORK CITY, N. Y.— Astor Theatre (1,120), 7 days, two-shows-a-day, three Sat. and Sun., $l-$2, M-G-M Talking Shorts. Weather, rain and cold. Rating— 162 9/10% (Eleventh Week) BALTIMORE, MD.— Loew's Valencia The- atre (1,500), 6 days, 35c-50c, M-G-M News, "Nearly Divorced" (M-G-M Talkie Comedy), Oswald Cartoon, Fox M'tone News. Weather, clear, mild with some cold rain. Rating— 164% (Third Week) OMAHA, NEB.— Rialto Theatre (2,247), 7 days, 35c-75c. Weather, rainy. Rating — 300% LOS ANGELES, CAL. — Grauman's Chinese Theatre (2,023), 7Sc-$ 1.00-$ 1.50, Vaude. Re- vue. Rating— 160% (Twelfth Week) PORTLAND, ORE.— United Artists The- atre (957), 7 days, 25c-60c, Fox News. Weather, rain. Rating— 150% (Fourth Week) ROCHESTER, N. Y. — Piccadilly Theatre (2,259), 7 days, 25c-35c-60c, Krazy Kat Car- toon, Selected News. Weather, cold and rainy. Rating— 165% (Fourth Week) BUFFALO, N. Y.— Century Theatre (3,- 000). 60c, Fox M'tone and Vita., Fox Silent News, Comedy. Weather, warmer and rain. Rating— 210% (Fourth Week) CHICAGO, ILL.— McVickers Theatre (2,- 300), third week, 25c-50c-75c, Short Comedv, "The False Fire Alarm Co.," and M-G-M News. Weather, good. Rating— 95% SPRINGFIELD, O.— State Theatre (1,000), 10c-50c, Fox M'tone. Weather, cool. Rating— 100% AD TIPS — Go heavy on the advertising — it pays. Play up musical show and story. Elite trade. Songs, stars, musical comedy all draw- ing power. — State Theatre, Springfield, O- 1516 M o t i o n Picture News Broaduay Melody — Cont. We advertised extensively by one sheets, window cards, extra newspaper space and first all-talking, all-singing, all dancing sound pic- ture. Exploit Love and King and Anita Page was lovely beyond compare. Audience Appeal : all classes. — Capitol Theatre, Oklahoma City, Okla. Advertise as first "all-talking, all-singing and all-dancing picture. Play up musical comedy on the screen. Romance and pathos of life back stage. Song hits emphasized and featured in local music stores. Appeal to all classes and ages. — State Theatre, Chattanooga, Tenn. Continued extensive campaign with many tie- ups and novel exploitation stunts. On opening days of second week gave away 750 sachets of B'Lovc perfume to women patrons. Perfume was gone by 1 p. m. Holding picture for third week. Getting free space daily from Hearst's Bee News. Audience appeal : general. — Rialto Theatre, John Howard, Mgr., Omaha, Neb. Film exploited without outside hookups as real life back stage with all its humor and pathos. Stress laid on all-singing, all-dancing character. Audience appeal : high school age and up, all classes. — Piccadilly Theatre, Herb- ert Chatkin, Mgr., Rochester, N. Y. Canary Murder Case, The (Par.) ALBANY, N. Y.— Mark Strand Theatre (2,- 000), 6 days, 35c-50c, 2 Vitaphone Acts, Com- edy, Fox Movietone News. Weather, variable. Rating— 140% AD TIPS— Got out tabloid and distributed thousands of these stressing that the picture was a mystery drama and in newspaper advertise- ment asked all to be present at the beginning of the show in order to better appreciate the situa- tions as they develop. Audience appeal : ma- ture.— Mark Strand Theatre, Thomas Clark, Mgr., Albany, N. Y. Charlatan, The (U.) MILWAUKEE, WIS.— Alhambra Theatre (2,000), 7 days, 25c-50c, Laemmle Novelty, Snookum Comedy, Oswald Cartoon, Int'l News. Weather, fair. Rating— 80% Case of Lena Smith, The (Par.) SCHENECTADY, N. Y.— Proctor's The- atre (3,000), 3 days, 25c-35c-50c, 5 Acts Vaude., Pathe News. Weather, rainy and cold. Rating— 96' , Caught in the Fog (W . B.) OTTAWA, ONT.— Rex Theatre (900), 3 days, 15c-20c. Pathe Weekly, "Tiger's Shad- ow," "Fox Tales.' Weather, fine. Rating— 98% Cheyenne (F. IS.) VANCOUVER, B. C— Dominion Theatre (800), 3 days, 25c-50c, Presentation, Par. News, On the Stage, "Melody Kiddies," I. F. W. Ackery in step dance novelty. Weather, fine and warm. Rating — 60% (Double Feature) Children of the Ritz (F. IS.) VANCOUVER, B. C— Strand Theatre (1,- 800), 6 days, 25c-50c, Presentation, Fanchon & Marco Innovation, News, Jackie Souders and Band. Weather, fine and warm. Rating— 100% FORT WORTH, TEX.— Worth Theatre (2,500), 3 days, 20c-60c, "That's My Wife," Laurel-Hardy Comedy, Par. News. Weather, clear and cool. Rating — 85% Ronald Colman is the protecting hero as well as the dangerous sh-nlli in U. A.'s "Bulldog Drummond," which has its \. Y. premiere this week Chinatown ISights (Par.) TACOMA, WASH.— Fox Rialto Theatre (1,350), 7 days, 10c-35c-50c-75c, "Sound Your A" (Comedy), Fox News, Par. News. Weath- er, fine. Rating— 75% OKLAHOMA CITY, OKLA.— Empress Theatre (1,250), 7 days, 10c-25c-50c, Pathe News, Talking Comedy. Weather, rainy and cold. Rating— 100% WICHITA, KAN.— Palace Theatre (1,487), 7 days, 25c-50c, Gus Edwards Revue, Paul Tremaine and Orchestra, John Charles Thomas, and Fox M'tone News. Weather, unsettled. Rating— 100% Christina ( Fox ) NEW YORK CITY, N. Y.— Gaiety The- atre (808), 7 days, two-shows-a-day, three Sun- day, $l-$2, Fox M'tone Shorts and News. Weather, rain and cold. Rating— 84 1/5% (Fourth Week) Circus Kid, The (RKO) OMAHA, NEB.— Empress Theatre (1,000), 7 days, 25c-50c, Musical Stock Co. Weather, rainy. Rating— 90% Clear the Decks (U.) BOSTON, MASS.— Keith Memorial Theatre (3,000), 7 days, 50c-$1.50, 6 Acts Vaud., Pathe News. Weather, cold. Rating— 100% SYRACUSE, N. Y.— Strand Theatre (1,- 700), 7 days, 20c-30c-40c, Presentation, Strand Debutante Orch., Comedy, 2 Vita. Acts. Weath- er, rain. Rating— 100% AKRON, O.— Allen Theatre (50)5, 7 days, 25c-50c, Int'l News, "Their Purple Moment." Weather, four days clear, three, rain. Rating— 80' < MACON, GA.— Ritz Theatre (1,000), 1 day, 25c-35c-50c, Sportlight, Krazy Kat Car- toon, Vita. Unit. Weather, fair. Rating— 115% Close Harmony (Par.) TROY, N. Y.— Proctor's Theatre (2,000), 4 days, 25c50c, Vaud. Weather, rainy. Rating— 100% TAMPA, FLA.— Tampa Theatre (1,600), 4 days, 25c-50c-60c, Cartoon, Review Talkie Act, Par. News, Organ. Weather, fair and warm. Rating— 110% Close Harmony^— Cont. BOSTON, MASS.— Scollay Square Theatre (3,000), 7 days, 25c-75c, 5 Acts Vaud., Par. News. Weather, cold. Rating— 110% LITTLE ROCK, ARK.— Royal Theatre (1,- 000), 6 days, 4 shows a day. Weather, 2 days rain, 4 fair. Rating— 90% BALTIMORE, MD.— Loew's Century The- atre (3,221), 6 days, 25c-60c, Fox and M-G- M M'tone News, Loew-Publix Unit "Laces and Graces," headed by Richy Craig, Jr., Or- chestra, Organ, "Why Is a Plumber" (M-G- M Comedy), "Strange Hospitality," "Founda- tions of Gold" (M-G-M). Weather, clear, mild with some cold rain. Rating— 113% CANTON, O.— Loew's Theatre (2,125), 3 days, 30c-50c, 5 Acts, Loew's Vaude., Organ, Int'l News, Topics of the Day. Weather, cold and rain. Rating— 165% SALT LAKE CITY, UTAH— Capitol The- atre (2,000), 7 days, 15c-60c, Fanchon and Marco Stage Show. Weather, fair but cool. Rating— 115% AD TIPS— Exploit as a talking hit with Buddy Rogers and Nancy Carroll. A Para- mount Picture. The romance of a jazz band leader and his sweetie. Hear him play those hot tunes. Audience appeal: general appeal for all classes and ages, but particularly strong for the flappers and their sheiks. — Loew's Century Theatre, Charles Raymond, Gen. Mgr., Balti- more, Md. "Close Harmony" gives opportunity to play up another all-talking feature of life behind the scenes on Broadway. The cast also offers op- portunities with such names as Buddy Rogers and Nancy Carroll. Call attention to work of vaudeville stars and other well-known enter- tainers throughout development of back-stage story. Audience appeal : for the entire family. — Loew's Theatre, Russell Bovim, Mgr., Can- ton, O. Exploited by use of kite attached to airplane flying at 1,000 feet over city, also the fact that it is an all dialogue and all singing feature. Audience appeal : all classes and ages. — Capitol Theatre, Geo. E. Carpenter, Mgr., Salt Lake City, Utah. Exploited the stars, cast, musical comedy, girls with beauty, charm and grace. Love and gaiety. Want ads for apartments allowing music until 2 a. m. and signed "Close Har- mony," care Tampa Theatre, attracted atten- tion. All classes. — Tampa Theatre, A. N. Roy, Tampa, Fla. Conquest (W . B.) PROVIDENCE, R. I.— Majestic Theatre (2,400), 6 days, 15c-50c, Fox Movietone News. Rating— 90% Coquette (U. A.) SEATTLE, WASH.— Blue Mouse Theatre (950), 7 days, 25c-35c-50c, Vitaphone Acts, Fox Movietone News. Weather, fair. Rating— 175% KANSAS CITY, MO.— Loew's Midland Theatre (4,000), 7 days, 25c-65c, M-G-M Sound Act, Berbard & Henrie and The Revellers, Se- lected News. Weather, fair. Rating— 90% LOUISVILLE, KY.— Loew's and United Artists State Theatre (3,400), 7 days, 35c-50c, Two Sound Acts, Organlogue by Haden Read, M-G-M News, Fox M'tone News. Weather, rainy and cool. Rating— 100% BOSTON, MASS.— Loew's State Theatre (3,700), 7 days, 40c-75c, Stage Features, Metro Movietone Act, Fox Movietone News. Weath- er, cold. Rating— 125% day 4, 1929 1517 Coquette — Cont. PROVIDENCE, R. I— Loew's State The- tre (3,800), 6 days, 15c-50c, "Our Gang," Fox Movietone News. Weather, rain. Rating— 125% BIRMINGHAM, ALA.— Alabama Theatre 2,200), 6 days, 25c-35c-60c, "Bluer Than Slue," Spot Show, Par. News. Weather, vari- ble. Rating— 90% ■ CLEVELAND, OHIO.— Stillman Theatre 1,800), 40c-75c, 7 days, "That's My Wife" M-G-M), M-G-M News. Weather, cold, rain. Rating— 86% (third week) CEDAR RAPIDS, IOWA.— Capitol Theatre 1,957), 4 days, 10c-50c, Publix Stage Show, ox Movietone News. Weather, rainy. Rating— 100% jNEW YORK CITY, N. Y.— Rivoli The- 're (2,200), 7 days, 35c-65c-75c-85c-$l, Par. jews, Par. Talking Shorts. Weather, rain and [id. Rating— 112 4/5% (Third Week) SALT LAKE CITY, UTAH— Granada The- re (2,600), 11 days, 15c-50c. Weather, fair .id cool. 'Rating— 125% FORT WORTH, TEX.— Palace Theatre ■ ,500), 7 days, 20c-50c, "The Collegians," jita. Act, Fox M'tone and M-G-M News, i'eather, clear, cool. 'Rating— 150% LOS ANGELES, CAE— United Artists leatre (2.100), 35c-50c-65c, M-G-M Revue "limbing Golden Stairs." .Rating— 200% (Fourth Week) 'MACON, GA.— Rialto Theatre (900), 3 qys, 30c-45c, "Meet the Missus," Fox M'tone -;2ws. Weather, fair. Rating— 112^% CHICAGO, ILL.— United Artists' Theatre ,750), Second Week, 35c-50c-75c, Talking Sorts, M'tone News, Inkwell Imp Comedy, leather, good. 'Rating— 100% AD TIPS — Just tell them it's the new Mary ckford, grown up, minus curls, in a talkie, .japted from a wonderful stage play. Critics iviews and word-of-mouth advertising will lep the house jammed. Audience appeal: all (Isses of adults.— Blue Mouse Theatre, John kmrick, Mgr., Seattle, Wash. The picture was played up in newspaper ad- vising as representing a new era in talking I tures, as well as a new Mary Pickford. The |t that the picture was 100 per cent talkie also V s featured. Audience appeal : all classes and ;es.— Loew's Midland Theatre, Walter Ma- 1'iey, Mgr., Kansas City, Mo. pie best way to sell this picture is to a/ertise coming of the "new Marv" in an a -talking picture. Good line for ad is "Ro- r nee of Southern Belle who defies family and c.ivention for the man she loves." The fact tit it is Mary's first talkie will bring all her f is out. Audience appeal: general.— Loew's al United Artists' State Theatre, Col. Harry 1'' Long, Mgr., Louisville, Ky. Bill boards, window cards— display photos ten by Cleveland girl who, as winner of the p Hilarity contest, was Mary Pickford's guest /dience appeal: for all most especially for aiilts.— Stillman Theatre, Cleveland, Charles Hz, Mgr. •Aary Pickford in a new role of the grown- u sweetheart of the world. Her first talking T;Un7> <"l^ar.nes. a Message Straight to the Jr,art. Owing to the intense dramatic end- u of this picture no one will be seated dur- n the last 20 minutes of the performance — A hence appeal: all ages and classes.— Granada l;atre, Dave Schayer, Mgr., Salt Lake Citv, I h Cohens and Kellys in Atlantic City (U.) CANTON, O.— Palace Theatre (1,906), 3 days, 30c-50c, 5 Acts of K-A Vaude. Master of Ceremonies, Pathe Sound News. Weather, cool and rainy. Rating— 140% AD TIPS — Exploit this one as another of the ever-popular Cohen's and Kelley's series. "Ravishing beauties in bathing suits, etc., make good catchy lines and plenty of bathing beauty art in the ads. Feature fact that pic- ture actually was filmed at Atlantic City and that Bathing Beauty Parade is shown. Also fact that it is first of these series to have dia- logue. Audience appeal : not bad for the whole family. — Palace Theatre, Marc Wolf, Mgr., Canton, O. Dancing Vienna (F. N.) FORT WORTH, TEX.— Hippodrome The- atre (700), 4 days, 15c-30c, "Tight Places" (Par.) Comedy, Pathe News. Rating— 70% Desert Nights (M-G-M) MILWAUKEE, WIS.— Majestic Theatre (1,500), 7 days, 25c-50c, Our Gang Comedy, M-G-M News. Weather, fair. Rating— 65% ATLANTIC CITY, N. J.— Strand Theatre (1,188), 5 davs, 40c-50c, "Rubv Lips" (M- G-M), M-G-M- News. Weather, variable. Rating— 100% Desert Song (W . B.) LOS ANGELES, CAL.— Warner's Holly- wood Theatre (3,000), 35c-50c-65c, Phil Baker in "Spain." Rating— 90% (Fourth Week) Divine Lady, The (F. IS.) SPOKANE, WASH.— Audian Theatre (1,- 100), 35c-50c, Vitaphone Shorts, Movietone News. Weather, fair. Rating— 135% CHATTANOOGA, TENN.— Tivoli Theatre (1,900), 3 days, 40c-60c, Fox Movietone Short "The Interview," Par. News. Weather, rain one day. Rating— 99% CEDAR RAPIDS, IOWA.— Strand Theatre (1,400), 7 days, 10c-35c, "Nearly Divorced," Pathe Sound News. Weather, rainy, later fair. Rating— 100% NEW YORK CITY, N. Y, — Warner's The- atre (1,360), 7 days, two-shows-a-day, three Sat. and Sun., $l-$2, Vita. Shorts. Weather, rain and cold. Percentage based on final eight days of business. Rating— 78 3/5% (Fifth Week) SALT LAKE CITY, UTAH— Paramount- Empress (1,400), 7 days, 15c-50c, Fox M'tone News and Par. Sound Comedy. Weather, fair and cool. Rating— 115% ROCHESTER, N. Y.— Keith Palace The- atre (3,200), 7 days, 35c-65c, 6 Acts, Over- ture, Pathe News. Weather, cold and rainy. Rating— 100% "Show Boat" Big Hit In Omaha House ON the first three days of its two week run of "Show Boat," the World theatre, Omaha, Nob., smashed all previous records with 31,- 000 admissions. The house seats 2,500 and is showing the picture at regular prices, 25c-60c. Divine Lady, The — Cont. MACON. GA.— Ritz Theatre (1,000), 3 days, 25c-35c-50c, Par. News, Vita. Units Cat Cartoon. Weather, fair. Rating— 100% AD TIPS— Advertise this as the picture ver- sion of the book success. Also emphasize it as a historical novel of the love of Lord Nelson and Lady Hamilton. And don't forget Corinne Griffith's popularity as a star ; exploit her sing- ing. Audience appeal : all classes, all ages. — Strand Theatre, Ray Swan, Mgr., Cedar Rap- ids, Iowa. The play was stressed as $2 run fea- ture in New York showing here at popular prices. Bigger share of space in vaudeville and film ads in daily papers given to film through- out week. Historical angle of plot stressed as strongly as stars. Romance given plenty of play in ads. No outside hookups used._ Audi- ence appeal : all ages and classes. — Keith Pal- ace Theatre, E. A. Lake, Mgr., Rochester, N.Y. Doctor's Secret The (Par.) TROY, N. Y.— Troy Theatre (2,000), 25c- 40c, 4 days, 1 Vitaphone Act, Fox Movietone News. Weather, rainy. Rating— 90% VANCOUVER, B. C— Capitol Theatre (2,- 400), 6 days, 25c-65c, Presentation, Borrah Mi- nevitch, "Just One Word," Fox News and Fox Movietone News, Calvin Winter and Capitoli- ans. Weather, fine and warm. Rating— 125% Donovan Affair, The (Col.) KANSAS CITY, MO— Pantages Theatre (2,166), 7 days, 25c-50c-75c, 5 Acts Vaud., Pathe News. Weather, fair. Rating — 95% CLEVELAND, OHIO.— Palace Theatre (3,- 600), 7 days, 35c-75c,6 Acts Vaud., Pathe Sound News, Pathe, Fox, Par. News. Weather, cold, rain. Rating— 90% SPRINGFIELD, MASS.— Bijou Theatre (1,000), 7 days, 25c-50c, Int'l News, "Tropic Madness," second feature; Oswald Cartoon. Weather, rain. Rating— 100% UTICA, N. Y.— Olympic Theatre (1,300), 7 days, 25c-35c, Our Gang Comedy, Fox News. Weather, rain and clear. Rating— 80% AD TIPS— The fact that the picture is a mystery drama and a 100 per cent talkie was played up in newspaper advertising. Jack Holt also was featured as the star, along with 12 other noted artists in the cast. Audience appeal : all ages and classes. — Pantages Theatre, Louie Charninsky, Mgr., Kansas City, Ma Billed as 100 per cent talking picture with Jack Holt heard for first time on screen. In- terest was piqued by line reading : "Because of startling nature of this play and its amazing climax, no one will be admitted during last five minutes of picture." Donovans living in city and vicinity were sent passes. Audience appeal : general, especially to mystery lovers. — Bijou Theatre, Al Anders, Mgr., Springfield, Mass. Drifter, The (RKO) JOLIET, ILL.— Princess Theatre (960), 1 day, 15c35c, Comedy, News. Weather, fair and clear. Rating— 90% AD TIPS — Exploit Tom Mix as a rider of the clouds. Also feature this picture as regular Mix specialty with horses, flaming six-shooters and all. Audience appeal : to children. — Princess Theatre, Patrick McManus, Mgr., Joliet, 111. 1518 Motion Picture News Duke Steps Out, The (M-G-M) NEW YORK CITY, N. Y.— Capitol The- atre (4,620), 7 days, 35c-50c-75c-$l-$1.50, M- G-M and Fox M'tone News, Dave Schooler and Capitolians Stage Band, Arthur Knorr Unit "Crystals." Weather, rain and cold. Rating— 114 7/10% (Second Week) BALTIMORE, M D. — Loew's Parkway The- atre (1,092), 6 days, 15c-35c, Fox M'tone News, Van and Schenck (M-G-M M'tone Short), "Meet the Wife" (Laurel and Hardy M-G-M Talkie Comedy). Weather, clear, mild with some cold rain. Rating— 122% SAN FRANCISCO, CAL.— Loew's Warfield Theatre (2,671), 7 days, 35c-50c-65c, Fanchon- Marco Act, Fox News, Comedy (Talking), "Furnace Trouble." Weather, pleasant. Rating— 100% SYRACUSE, N. Y.— Loew's Theatre (3,- 000), 7 days, 25c-35c-50c, 5 Acts Loew Vaud., M-G-M News, Fox Movietone. Rating— 150% SPRINGFIELD, MASS.— Broadway The- atre (1,800), 7 days, 25c to 50c, Pathe News, Hal Roach Comedy, 3 Vitaphone Shorts. Weather, rain. Rating— 90% AD TIPS — Pleasing cuts of all stars drawn in adv. in triangle and circles. This attracted attention. Feature called "Romance of Laffs." Audience appeal : all ages and classes. — Loew's Warfield Theatre, Dick Spier, Mgr., San Fran- cisco, Cal. William Haines played up in "ads" as well as fact film was adapted from one of best-selling serials of time. Sunday "ad" read : "Based on life of Gene Tunney. He quit the prize ring bcause of a girl." Management sent smart tour- ing car through principal streets of city with young man dressed in "duke-like attire, attended by small Negro page wearing "sandwich flaps" of title of picture and theatre at which it was playing. Audience appeal : went over well with all kinds of audience. — Broadway Theatre, Charles H. Preston, Mgr., Springefild, Mass. Dummy, The (Par.) BIRMINGHAM, ALA.— Strand Theatre (850), 6 days, 25c-50c, "Collegians," Fox Mov- ietone News, Vitaphone Shorts. Weather, vari- able. Rating— 90% OTTAWA, ONT.— Regent Theatre (1,225), 6 days, 25c-50c, "Climbing the Golden Stairs," "Waltzing Around" and Fox M'tone News. Weather, fine. Rating— 90% VANCOUVER, B. G— Capitol Theatre (2,- 400), 6 days, 25c-65c, Presentation, Short Talkies, 'Sidewalks of New York," "Waltzing Around," Fox M'tone News, Calvin Winter and His Capitolians. Weather, fine and warm. Rating— 100% Fancy Baggage (W. B.) SPRINGFIELD, MASS.— Palace Theatre (2,484), 3 days, 30c-60c, Fox News, Vitaphone Short, Topics of the Day, Silent Short Com- edy. Weather, rain. Rating— 75% AD TIPS — Exploited as Vitaphone talkie about society "deb" who had to decide whether five years in jail were worth one million dol- lars. Cast stressed. Audience appeal : general. — Palace Theatre, Samuel Torgan, Mgr., Springfield, Mass. First Kiss, The (Par.) TACOMA, WASH.— Fox Colonial The- atre (965), 7 days, 25c-35c, Run in conjunction with "The Great White Way," Silent News and Topics. Weather, fine. Rating— 50% Teddie Walters of the Three Demons uho ap- peared at the AMPA Hollywood Masque Ball. Her act is touring the Publix circuit Frozen River (W. B.) BALTIMORE, MD.— Warner's Metropoli- tan Theatre (1,500), 6 days. 15c-50c, Kino- grams, Sanderson and Crummit in "Words of Love," Pat West in "Ship Ahoy," Tal Henry's Orchestra (Vita.), The Tonquin Valley (Scenic), "Delicious and Refreshing" (Educ). Weather, clear, mild with some cold rain. Rating— 85% CHICAGO, ILL— Orpheum Theatre (750), 7 days, 20c-35c-25c50c-50c-75c, Vita. Shorts and Pathe Silent Newsreel. Weather, good. Rating— 90% AD TIPS — Exploit as two big stars in one picture. Davey Lee in "Frozen River" with Rin-Tin-Tin. Love, romance and adventure. Warner Brothers' Vitaphone Production. Music by Vitaphone Symphony orchestra. Brought together — the wonder child of the talking screen, little Davey Lee of "The Singing Fool" fame and your old favorite of many thrilling screen adventures, Rin-Tin-Tin. Audience ap- peal : a superb attraction for the kiddies. Also a fine adventure romance for all classes and young as well as old. — Warners' Metropolitan Theatre, C. S. Langue, Mgr.. Baltimore, M LOUISVILLE, KY.— Strand Theatre (1,785), 7 days, 35c-50c, Three Sound Acts, I' ox Movietone News. Weather, rainy and cool. Rating— 757c Sonny Boy — Cont. AD TIPS — Advertising Al Jolson's protege is the best tip for this picture which has rea- sons for appeal for every type of audience. The Sonny Boy should take anywhere. The com- edy on the bill also took well. — Des Moines The- atre, Lionel Wasson, Mgr., Des Moines, Iowa. Davey Lee's presence in picture is big point to play up where "The Singing Fool" has been shown. Betty Bronson and Edward Everett Horton can be mentioned as grown up leads in farce comedy. Audience appeal: mostly women and children. — Strand, C. C. Atkinson, Mgr., Louisville, Ky. Tie-up with "Sonny Boy" Nut Butter man- ufacturers with full-page ad participated in by independent retail grocers, tie-up with Mar- nion roadster carrying child dressed as "Sonny Boy" through loop district during week, and "Sonny Boy" airplane, all helped to run up big week. — L. K. Pierce, Mgr., ( )rpheum, Memphis, Tenn. The most advantageous angle here is the name of Davey Lee. Also mention Betty Bronson, Gertrude Olmstead and Edward Everett Horton. Don't forget to make plain in ads, without revealing too much of plot, that the story is a bright and smart comedy, and not another "sad one," as the $1,000,000 kid's first appearance. Audience appeal : excellent for everyone in the family. — Strand Theatre, Joe Calla, Mgr., Canton, Ohio. Ballyhoo that it would make you "cry a little, laugh plenty." By combining pictures of Davey Lee and Jolson in the newspaper ad- vertisements the public were easily able to re- member the work of the juvenile star in the Jolson film and were thus enticed into the house to see what he could do without the support of the celebrated "mammy singer." Audience appeal: all ages and classes. — Minnesota The- atre, Minneapolis, Minn. — Murray Pennock, Mgr. Speakeasy (Fox) SALT LAKE CITY, UTAH.— Capitol The- atre (2,000), 7 days, 15c-60c, Fanchon & Mar- co's "Hotter Than Hot" idea. Weather, fair. Rating — 907- SPRINGFIELD, MASS.— Fox Theatre ( 1,- 444), 7 days, 20c-50c, Fox News, "The Belle of Samoa" and "Broadway Blues" (Educ), Movie- tone, Colored Classic. Weather, rain. Rating — 1107 (siecond week) SCHENECTADY, N. Y. — Strand Theatre (1,000), 7 days, 25c-35c-50c, Vitaphone Vaude., Fox Movietone News. Weather, rainy and cold. Rating— 100', Tampa Exhibitor Shows Cooperative Spirit AN exhibitor of Tampa, Fla.. re- cently displayed a fine spirit of cooperation with public school officials when he more than half way offered to come to the aid of a low finance situation. The schools of Tampa, being short of funds, may have to curtail the regu- lar term. To assist in financing a full term, the Tampa theatre, who are giv- ing morning matinees each Saturday for the school children, offered to turn over to the board one half of the gross receipts each week, asking in return that announcements of the shows would be made in the schools. The sentiment of the board, at their meet- ing recently, was against the plan, but they failed to take definite action either for or against it. Speakeasy — Cont. BALTIMORE, MD.— New Theatre (1,600) 6 days, 25c-50c, Fox Movietone and Fox Silent News, Clark and McCullough in "In Holland" (Fox Movietone Short), Royal Hawaiian Singers (Fox Movietone Short). Weather, clear, mild, with some cold rain. Rating— 1507o AD TIPS— Exploited the fact that this Fox Movietone all-talking picture reproduces the "voice of a great city." Audience appeal, pos- sibly particularly male, but enjoyable by all classes. — Capitol Theatre, George E. Carpen- ter, Mgr., Salt Lake City, Utah. The line, "New York City Talks," is a good one and can be backed up with the state- ment that the sounds are actually those of the metropolis and that the tight flashes were taken in the Madison Square Garden. There is no one in the picture worth starring but the three principals can be featured. — Strand Theatre, Schenectady, N. Y. * See and hear Broadway, Belmont Race Track, Madison Square Garden and describe what they will hear and see. Greatest spectacle of stage entertainment ever witnessed. It is mighty and gripping with Lola Lane, Paul Page and Henry B. Walthall. See and hear the city tell its most stirring drama of the breathless adven- tures of the pluckiest girl braving pitfalls to save her man. Audience appeal, to all who enjoy strong melodrama of under city life. — New Theatre, Morris A. Mechanic, Mgr., Baltimore, Md. Spieler, The (Pathe) ATLANTIC CITY, N. J.— Earle Theatre (2.200), 4 days, 25c-50c, 5 Acts Vaude., Or- chestra, Pathe Sound News. Weather, varia- able. Rating— 95 % Spite Marriage (M-G-M) SPOKANE, WASH.— Pantages Theatre (1,- 500), 50c-75c, 5 Acts Vaud. Weather, fair. Rating — 82' , KVANSVILLE, IND.— Loew's Victory Theatre (2,300), 3 days, 15c-25c-40c, M-G-M News, Comedy, Oddities, 5 Acts Vaudeville. Weather, moderate and fair. Rating— 105% DES MOINES, IOWA. — Strand Theatre (1,0%), 3 days, 20c-30c, "The Eligible Mr. Bangs" (Educ), "Alpine Antics" (Sound Car- toon), Par. News. Weather, varied. Rating— 100%, Stark Mad (W . B.) JOLIET, ILL. — Rialto Theatre (2,300), 3 days, 25c-50c, Vaud., Orchestra, Combined Show, Talking Short "A Modern Priscilla," Hobby Folsom, Movietone News. Weather, vari'able. Rating— 907 Stolen Kisses (W . B.) SALT LAKE CITY, UTAH— Victory The- atre (1,287), 7 days, 15c-5()c, Hal Roach Comedy and Fox Movietone News. Weather, fair and cool. Rating— 100% Streets of Sorrow (State Rights) BALTIMORE, MD.— Little Theatre (267), 6 days, 35c-50c, Par. News, Harry Langdon ir "Saturday Afternoo n," "The Butterfly." Weather, clear, mild, with some cold rain. Rating— 11 07o Strong Boy (Fox) TULSA, OKLA.— Orpheum Theatre (2,500), 7 days, 35c-50c-75c, 5 Orpheum Acts, Comedy. Weather, fair. Rating— 90% 1524 Motion Picture News Submarine ( Col. ) SPOKANE, WASH.— Pantages Theatre (1,- 500), 50c-75c, 5 Acts Vaud. Weather, rainy. Rating— 122% AD TIPS — Exploit drama of the sea. Two close friends separated by a woman. Dramatic scenes in sunken submarine. Jack Holt letting his friend remain at the bottom of the sea because of jealousy. Spectacular rescue. — Pantages The- atre, Nick Pierong, Mgr., Spokane, Wash. Sunset Pass (Par.) SPOKANE, WASH.— Egyptian Theatre (300), 25c, Comedy, News. Weather, rainy. Rating— 97% Syncopation (RKO) LOS ANGELES, CALIF.— Criterion The- atre (1,652), 35c-50c-65c, Fox Movietone "Friendship," Movietone News, Synchromzed- cartoon. Rating— 147% (Second Week) TOLEDO, OHIO.— Vita Temple Theatre (1,200), 7 days, 25c-35c-65c, Comedy, "Dancing Around," Movietone News, Sound Acts. Weather, variable, warm. Rating— 60% (second week) SAN FRANCISCO, CAL.— Loew's Warfield Theatre (2,671), 7 days, 35c-50c-60c, Fanchon & Marco presentation, "Ideas of Beauty" with Sunkist Beauties, Waring's Pennsylvanians, Fox Movietone and M-G-M News, Special banjo concert. Weather, mild and unsettled. Rating— 100% MILWAUKEE, WIS.— Garden Theatre (1,- 200), 7 days, 25c-50c, Hillbillies, Joe Wolf, Fox News. Weather, fair. Rating— 80% SAN ANTONIO, TEXAS.— Majestic The- atre (1,700), 7 days, 25c-35c-60c, 4 Acts Vaud., Fables, Fox Movietone. Weather, fair and warm. Rating— 100% AD TIPS— Public told this picture was "Ra- dio's first great melody show 1" And that it was an all-talkie. Both its comic and melodramatic scenes played up. Audience appeal, all classes and all ages.— Loew's Warfield Theatre, Dick Spier, Mgr., San Francisco, Cal. Feature Waring's Pennsylvanians. They are good box office feature because of their records and radio. Had great success in contest for a local "Miss Syncopation" in tieup with local newspaper, week before film showed. Also played records of musical numbers in film in lobby of theatre before film went on. Pictun has so many angles it adapts self to all kind; of exploitation. Audience appeal : general. — Majestic Theatre, Raymond M. Willie, Mgr., San Antonio, Texas. Synthetic Sin (F. IS.) SPOKANE, WASH. — Granada Theatre, (600), 25c-35c, Comedy, News. Weather, rainy. Rating— 104' i "Taxi 13" (RKO) ATLANTIC CITY, N. J.— Earle Theatre (2,200), 3 days, 25c-50c, 5 Vaud. Acts, Orches- tra, Par. News. Weather, variable. Rating— 95% SPRINGFIELD, OHIO.— Majestic Theatre (950), 10c -35c, 2 Movietone Acts, Par. News. Weather, fair. Rating— 40% Thru Different Eyes (Fox) NORFOLK, VA.— Granby Theatre (900), 6 days, 25c-35c-50c, "The Lion's Roar" (Educ), Yitaphone Acts, "World's Playground," News. Weather, fair. Rating— 100% Most charming and winning is Ethlyn Claire, rising young leading lady who plays in "Queen of the North Woods," new Pathe serial Thru Different Eyes — Cont. BUFFALO, X. Y.— Great Lakes Theatre (3,000), 65c-85c, Vitaphone Two-reeler, Fox Movietone News and Par. and M-G-M News. Weather, warmer and rain. Rating— 135% AD TIPS — Featured the murder mystery, and the all-talking picture. Emphasized the court scenes, which have proven specially pop- ular. The mystery angle was the big thing. — Granby Theatre, Norfolk, Va. Tommy Atkins (World Wide) VANCOUVER, B. C— Strand Theatre (1,- 800), 6 days, 25c-50c, Presentation, Fanchon & Marco "Gobs of Joy" idea, News, Jackie Sou- ders and Band. Weather, fair and warm. Rating— 125% OTTAWA, ONTARIO.— Centre Theatre (1,200), 6 days, 15c-40c, Orchestra Overture, "Confessions of a Chorus Girl," "Thoughts While Fishing," Fox Jv,"ews. Weather, fine. Rating— 80') AD TIPS — Featured premier showing first great British super-picture, made where the story's cast. British regiments and real desert tribes; picture made with co-operation of Brit- ish war office. Also featured Ray Lewis, Ca- nadian critic remarks. Audience appeal : young and old, with appeal to all Britishers, but strong American interest. — Strand Theatre, D. P. Dewees, Mgr., Vancouver, B. C. This feature will attract attention as a better type of British film production and special mili- tary nights proved popular. Audience appeal : all classes and all ages. — Center Theatre, Don Stapleton, Mgr., Ottawa, Ontario. Trail of 98 (M-G-M) SPOKANE, WASH.— Liberty Theatre (1,- 000), 35c-50c, Vitaphone Shorts, Comedy, Mov- ietone News. Weather, fair. Rating— 129>% OTTAWA, ONTARIO.— Imperial Theatre (1,200), 6 days, 10c-50c, "The Spellbinder," Vin- cent Lopez. Weather, fine. Rating— 95 % Trent's Last Case (Fox) LOUISVILLE, KY.— Alamo Theatre (900), 7 days, 15c-25c-40c, 3 Sound Acts, Fox Movie- tone News. Weather, cool and rainy. Rating— 90% Trial of Mary Dugan, (M-G-M) NEW YORK CITY, N. Y.— Embassy The- atre (596), 7 days, two-shows-a-day ; three Sat. and Sun., M-G-M Talking Shorts. Weather, rain and cold. Rating— 125% (Fifth Week) SALT LAKE CITY, UTAH— Pantages Theatre (2,500), 15c-75c, 7 days, Vaud. Weath- er, fair and cool. Rating— 115% AKRON, OHIO.— Loew's Akron Theatre (3,500), 7 days, 35c-50c-65c, Fox Movietone News, 5 Vaud. Acts. Weather, four days clear; three, rain. Rating— 200% LOS ANGELES, CAL.— Loew's State The- atre (2,418), 35c-50c-65c-75c-§l, Fanchon-Marco "Oddities," Rube Wolf, Fox Movietone News. Rating— 108% MACON, GA.— Ritz Theatre (1,000), 2 days, 25c-35c-50c, Par. News, Vitaphone Units. Weather, fair. Rating — 85% AD TIPS— Stressed fact Mack is Salt Lake's favorite dramatic actor of the legitimate stage, and who made the beginning of his big success and popularity here ; that he requested that the picture be premiered here, and that it is a pic- ture which holds audiences spell-bound from start to finish. Audience appeal : all classes. — Pantages Theatre, Grant Pemberton, Mgr., Salt Lake, Utah. True Heaven (Fox) JOLIET, ILL.— Princess Theatre (960), 3 days, 15c-35c, Comedy, News. Weather, vari- able. Rating— 100% CHATTANOOGA, TENN.— Rialto Theatre (800), 3 days, 25c-35c, Collegians, "Book- worm Hero," Comedy "Love Spats," M-G-M News. Rating— 96% AD TIPS — Exploit this as great love story. Featured George O'Brien and Lois Moran. Hilled it not as a war story but as a story that grew out of the great conflict. Audience appeal : general. — Princess Theatre, Patrick McManus, Mgr., Joliet, 111. United States Smith (Gotham) EVANSVILLE, IND.— Majestic Theatre (1,200), 2 days, 10c-15c-25c, Pathe News, Com- edy, Serial, Stock Co. Weather, moderate and fair. Rating— 116% Voice of the City (M-G-M) SEATTLE, WASH.— Fox Fifth Avenue Theatre (2,750), 7 days, 25c-35c-50c-60c, Fan- chon-Marco "Grotesque" stage unit, Fox M'tone News. Weather, clear. Rating— 100% HOUSTON, TEX. Loew's State Theatre (2,700), 7 days, 25c-60c, 5 acts Vaud., Fox Movietone News. Weather, fair. Rating— 85% AD TIPS— Play up all-talkie angle, big city element, dramatic punches, good work of stage players in cast, underworld angles. Audience appeal : adults who like melodrama and youth- ful element. — Fox Fifth Avenue, James Q. Clemmer, Manager, Seattle, Wash. Ware Case, The (F. N.) SPRINGFIELD, OHIO.— Regent Theatre (1,500). 5 days, 10c-50c, "Smith's Restaurant" Short, M-G-M News Reel, Bert Smith Revue. Rating— 60% May 4, 1929 1525 Warming Up (Par.) SPOKANE, WASH. — Egyptian Theatre (300), 25c, Comedy, News. Weather, fair. Rating— 89% \D TIPS— Exploiting baseball angle, with special appeal to sportsmen. Excitement of the diamond, thrills of the game and playing up Richard Dix as the hero. Audience appeal : all ages, particularly to lovers of baseball.— Egyp- tian Theatre, Spokanf, Wash., Duncan Inner- soiter, Manager. Waterhole (Par.) SPRINGFIELD, OHIO.— Regent Theatre ( 1,500), 5 days, 10c-50c, "Bicycle Flirt," M-G-M Xews, Bert Smith Revue. Rating— 50% Weary River (F. N.) SAN DIEGO, CAL. — Superba Theatre (735), 21 days, 40c-50c, Vitaphone Acts, Movie- tone News. Weather, good. Rating— 140% NEW YORK CITY, N. Y.— Strand Theatre (2,900), 7 days, 35c-50c-75c, Pathe Sound and Fox Movietone News, Vitaphone Shorts. Weather, rain and cold. Rating— 95% (Second Week) TULSA, OKLA.— Ritz Theatre (2,000), 7 days, 35c-50c, 2 Talking Acts, News. Weather, fair. Rating— 110% DALLAS, TEXAS.— Old Mill Theatre (1,- 400), 7 days, 20c-25c-35c, Vitaphone Acts. Whiting & Burt in "Story Songs," Hughes in Pan in "The Fall Guy," News. Weather, fair. Rating— 110% AKRON, OHIO.— Strand Theatre (1,200). 7 days, 25c-50c, Par. News, "Zip, Boom, Bang" ( Educ). Weather, four days clear, three rain. Rating— 95% AD TIPS— Two points were exploited. First the fact that it was a Richard Barthelmes-- and, secondly, that he talks and sings. The ad vertising got over the fact it was his first talkie, and that as a convict he "came back," working out his own salvation. Appeal: general. — Su- perba Theatre, Jack Rosenberg, Mgr., San Diego, Cal. What A ISight (Par.) SEATTLE, WASH. — Coliseum Theatre (1,650), 7 days, 25c-35c, Clark & McCullough Movietone Act, Fox Movietone N*ews. Weather, clear. Rating— 65% Why Be Good (F. N.) TROY, N. Y.— Troy Theatre (2,000), 3 days, 25c-40c. one Vitaphone Act, Fox Movie tone News. Weather, fair. Rating— 90% JOLIET, [LL. — Rialto Theatre (2,300), 3 days, 25c-50c, 2 Acts Vaud., including Mae Murray, color novelty "Toy Shop," Movietone Xews, Comedy. Weather, clear. Rating— 125% TAMPA, FLA.— Tampa Theatre (1,600), 3 days, 25c-50c-60c, Fable, Talkie Act, Par. Xews, Organ. Weather, fair and warm. Rating— 75 % DES MOIXES, IA.— Capitol Theatre (1,- /00), 7 days, 25c-500c, Publix unit "Volcano," ■ "She's Funny That Way," organ, "I'm Crazy About Horns on Automobiles" (orchestra spe- cial), Par. Xews. Weather, varied. Rating— 130% A I Boasberg, screen toil and uriter, ivho has been engaged by Radio Picture to write di- alogue jor and direct Radiant Picture series Why Be Good — Cont. AD TIPS — Exploited Colleen Moore as good, bad girl. Exploited story of girl who thought she was bad until her reputation almost lost the man she won through her youth, pep and gayety. Billed it as picture of youth. Appeal : general. — Rialto Theatre, Roy Rogan, Man- ager, Joliet, 111. Stress the star as the one big draw of the picture, as appearing in Her Greatest Whoopee Picture since "Flaming Youth." The story was billed as a story Right from the Shoulder, Right at Your Heart. The Real Low Down on Flaming Youth. The dancing angle of the picture is also played up and all billing made to appeal directly to the younger set.— Old Mill Theatre, A. R. Lever, Mgr., Dal- las, Texas. Wild Party, The (Par.) MILWAUKEE, WIS. — Merrill Theatre (1,167)), 7 days, 25c-50c, Metro Movietone Re- view, Charlie Chase Comedy, Fox News. Weather, fair. Rating— 100' i BOSTON, MASS.— Olympia and Fenway Theatres (2,500 and 1,500), 7 days, 25c-75c, Vitaphone, Fox Movietone News. Weather, cold. Rating— 120% SAN FRANCISCO, CAL.— Granada The- atre (2,900), 7 days. 35c-60c, Publix presenta- tion of all talkie and singing and dancing, Com- edy, "Humorous Flights" (Par.) Giersdorf Sisters, "Knights in Venice," all talkie on stage, Severi Orchestra, M-G-M News. Rating— 125% NEW YORK CITY. N. Y— Rialto Theatre (1,960), 7 days, 35c-65c-75c-85c-$l, Paramount News, Paramount Talking Shorts. Weather, cold and rain. Rating— 85 7/10% (Fourth Week) CANTON, OHIO.— Loew's Theatre (2,125), 4 days, 30c-50c, 5 Acts of Loew Vaud., Organ, Topics of Day and Fox Movietone News. Weather, clear and cool. Rating— 150% MEMPHIS, TENN.— Loew's Palace The- atre (2,200), 6 days, 25c-50c, Fox Movietone News, Vitaphone Short No Presentation. Weather, fair and warm. Rating— 110% This one is told by a booker at the Kansas City Fox branch: The other day an exhibitor expressed a desire to book "that one-reeler, 4De Tail in Dogs'." Of course he meant "Detail in Dogs." Wild Party, The — Cont. PORTLAND, ORE.— Portland Theatre (3,- 068), 7 days, 25c-60c, Para. News, Harry Lin- den, Orchestra Director ; Eddie Magill, Vocal- ist ; Par. Talking Acts, Smith & Dale "Knights in Venice," Donald Stewart, "Humorous Flights ;" "Yankee Doodle Boy," Musical Film Novelty. Weather, rain. Rating— 100% WICHITA, KANS.— Miller Theatre (1,981). 7 days, 25c-50c, "Belle of Samoa" (Fox Sound), Miller Orchestra, Clark and McCullough. First week of new sound installation. Weather, fair. Rating— 140% AD TIPS — Emphasized in each ad that "Our stage moves on the screen," and that everything was a talkie. Clara Bow played up as star. Audience appeal : all classes and ages, especially the idea of all talkie. — Granada Theatre, Leon Levey, Manager, San Francisco, Cal. It's just about an equal chance for exploita- tion here, between the name of the star, Clara Bow, and the title of the picture. Both can and should be used advantageously, along with the fact that it is Clara's first dialogue picture and that she has an exceptionally pleasing voice. Feature all-talking and collegiate angles, not for- getting the theme song "Wild Party Girl." Au- dience appeal : not for the real young members of the family. — Loew's Theatre, Russell Bovin, Mgr., Canton, Ohio. Exploit that Clara Bow invites you to "The Wild Party." Emphasize that" it is her first talking picture. Say you've had an eye full of "it." Come on down Monday and get an earful. The wildest party ever screened — wait until you hear Clara and her bunch of handpicked Hollywood beauties ! "It's" a wow ! Paramount's all talking picture by the author of "Flaming Youth." You don't know half of "It" until you hear Clara talk ! IT will burn you up. IT's a knockout. Audience ap- peal: all classes and all ages will enjoy hearing Clara Bow talk for the first time on the screen. — Loew's Stanley Theatre, Charles Raymond, General Manager, Baltimore, Md. Quite an intensive campaign was put forth on this picture, stressing the talking angle plus the "whoopee" idea. Visiting cards were dis- tributed over the city. On the front of the card was the name "Clara Bow," while on the reverse side was written "Sorry I missed you. Just called to invite you to "The Wild Party" at the Howard next week. — Howard Theatre, At- lanta, Ga. Exploited the fact that it is Clara Bow's first talking picture in which she also whistles very effectively. Audience appeal : youthful class especially. — Capitol Theatre, George E. Car- l>enter, Manager, Salt Lake City, Utah. Just say it is Clara Bow herself, and talking from the screen for the first time. Appeal to old as well as the college and younger sets. — Rialto Theatre, Monty Salmon, Manager, Macon, Ga. Wolf of Wall Street, The (Par.) EVANSVILLE, IND.— Loew's Victory The- atre (2,300), 4 days, 15c-25c-40c-50c, M-G-M Xews, Comedy, 5 Acts Vaud. Weather, mod- erate and fair. Rating— 120% Wolf Song, The (Par.) SALT LAKE CITY, UTAH— Victory The- atre (1,287), 7 days, 15c-50c, Fox Movietone Xews, Par. Talking Act. Weather, fair. Rating— 95% XORFOLK, VA.— Loew's State Theatre (2,000), 6 days, 35c-50c, 5 Acts Loew's Vaud., Milton Berle, with Montgomery, ventriloquist, special extra feature, M-G-M News. Weather, fair. Rating— 90% 1520 .1/ olio a P i c t h r c N e ws Wolf Song, The — Cont. TULSA, OKLA.— Majestic Theatre (1,- 200), 7 days, 35c-50c, News. Fox Talking Unit. Weather, fair. Rating— 98% CEDAR RAPIDS, IA.— Capitol Theatre (1,957), 3 clays, 10c-5()c, Publix stage show, Par. News. Weather, fair. Rating— 100% ROCHESTER, N. Y. — Eastman Theatre (3,400), 7 days, 25c-35c-60c, Publix Unit, East- man Ballett, Overture, Donald Ogden Stewart Comedy (Par.), Selected News. Weather, cold and rainy. Rating— 75% AD TIPS — Exploited Western romance angle also the "sound and dialogue" feature. Lupe Velez featured in costume, with romance of the old days on the frontiers. Gary Cooper also given a play in view of local success of recent pictures in which he appeared. — Loew's State Theatre, Norfolk, Va. Show was tied up with radio stations and broadcasting stunts to ballyhoo "Yo Te Amo," the film's theme song. Little stress was placed on Lupe Valez, although ads stressed fact she and Gary Cooper were appearing together for first time. Romance angle stressed strongly throughout week in ads and stories. Audience appeal : all ages and classes. — Eastman Theatre, S. S. Solmon, Mgr., Rochester, N. Y. Exploit as film in which Gary Cooper and Lupe Velez first met and fell in love. Play up vocal angles and plug theme song. Use theme song as concert previous week. Audience ap- peal : general. — Publix Seattle Theatre, Bob Blair, Manager, Seattle, Wash. It was played up that this picture was the "World's first musical film romance," and that certain love songs were sung in it. This ap- pealed to the people. The presentation and glee club programs brought forward in advs. Audience appeal: all classes, especially the youths. — Granada Theatre, Leon Levy, Man- ager, San Francisco, Cal. Exploit Gary Cooper and Lupe Velez, espe- cially fact that Lupe Velez sings. — Matt Rielly, Manager, Victory Theatre, Providence, R. I. The rollicking, romantic Southwest of 1840 brought to the screen with sound accompani- ment that should be exploited as out of the ordinary. With Lupe Velez to sing, and Gary Cooper and Louis Wolheim added to the cast, the chance for some flashy advertising is at hand. The title of the picture likewise offers some chance of exploitation, but don't forget the fact that Lupe Velez sings the theme song. Audience appeal : high school age and above. — Loew's Theatre, Russell Bovim, Manager, Can- ton, Ohio. Wolf Song, The — Cont. Exploited picture as a picturization of Har- vey Ferguson's tale of New Mexico and Taos. As Paramount's sensational musical love drama. Played up Gary Cooper and Lupe Velex strong, and the fact that Lupe Velex sings. Had local talent compete for a prize in singing the theme song. Audience appeal : all classes. — Greater Palace Theatre, Ernest W. Morrison, Manager, Dallas, Tex. Exploit Gary Cooper and Lupe Velez in first "singing romance." Play up theme song "Yo Te Amo" in music store windows stress- ing song by Miss Velez. Say new screen lovers in new kind of romance. Appeal to all classes. — Tivoli Theatre, Chattanooga, Tenij. Exploited Gary Cooper and Lupe Velez as the screens new lovers, supported by Louis Wolheim. Also a Victor Fleming production. Audience appeal: general. — Miller Theatre, H. E. Jameyson, Pub. Director, Wichita, Kans. Yellow-Back, The (RKO) SAN ANTONIO, TEX.— Princess Theatre (1,300), 3 days, 25c-35c, Comedy and Int'l. News. Weather, fair and warm. Rating — 90% AD TIPS— Great Royal Northwest Mounted picture. Feature this also that story is by James Oliver Curwood. Tom Moore and Tom Santschi worth giving good play. Fight climax one of best yet filmed. Audience appeal : all classes. — Princess Theatre, J. S. McSween, Manager, San Antonio, Tex. Younger Generation, The (Col.) BOSTON, MASS.— Modern and Beacon Theatres (1,800), 7 days, 25c-75c, Co-feature, "It Can Be Done" (Univ.), Pathe News. Weather, cold. Rating— 105% BALTIMORE, MD.— Rivoli Theatre (1,- 981), 6 days, 25c-5()c, Fox Movietone and Pathe Sound News, Paul Cunningham and Florence Bennett, Dave Bernie and Orchestra (Vitaphonc Talkie Shorts), "Highlowbrow" (Par. Talkie Comedy). Weather, clear, mild, with some cold rain. Rating— 75% PORTLAND, ORE.— Pantages Theatre (1,- 800), 7 days, 25c-50c, 5 Vaud. Acts headed by Johnny Harry, Pathe Sound News, 'Collegians" (U), M'tone Act Brox Sisters. Weather, cold, snow and rain. Rating— 100' I OKLAHOMA CITY, OKLA.— Liberty The- atre (1,100), 7 days, 10c-35c-50c, M'tone Units, M'tone News, Int'l News. Weather, warm. Rating— 75% Younger Generation, The— Cont. MILWAUKEE, WIS.— Merrill Theatre (j| 167), 7 days, 25c-50c, no presentation, "Ring- ling Barnum Co.," Fox News. Weather, rainy. Rating — 85% MEMPHIS, TENN.— Pantages Theatre (1,- 900), 6 days, 25c-50c, Pathe Sound News, five stage acts. Weather, rainy. Rating— 95' i AD TIPS— Emphasize the modern angle; "hear modern youth talk and tell." Jean Her- sholt is a popular actor, use his name, he has his own following. Audience appeal : all classes. — Merrill Theatre, Milwaukee, Wis Jean Hersholt and Lina Basquette proved popular account recent public appearance. — Pantages Theatre, J. J. Johnson, Manager, Portland, Ore. Advise exploiting this as a Columbia talk- ing picture from the famous stage play "It Is to Laugh" by Fannie Hurst. Directed by Erank R. Capra with a wonderful cast including Jean Hersholt, Lina Basquette and Ricardo Cortez. Audience appeal: just the picture for a Jewish religious holiday. This has a great moral, show- ing that money is not everything in life. It has a wide general appeal. — Rivoli Theatre, Frank Price, Jr., Mgr., Baltimore, Md. Wind The (M-G-M) SALT LAKE CITY, UTAH— Pantages Theatre (2,500), 7 days, 15c-75c, Vaud. Weather, fair. Rating— 90' c AD TIPS — Exploited fact that it is synchron- ized with sound, stating that the star, Lillian Gish, is seen in an entirely different role. The story is adapted from the sensational novel by that name. Audience appeal : practically all classes. — Pantages, Grant Pemberton, Manager, Salt Lake City, Utah. A Woman Of Affairs (Metro) ANN ARBOR, MICH.— Majestic Theatre ( 1,050), 4 days, lc-50c, Aesop's Fables (Pathe), Review (Pathe), Par. News. Weather, fair. Rating — 75% AD TIPS — Of course Michael Arlen as the author of the "Green Hat," the story from which picture is made, should be given publicity. But there are many who do not give a hang for Ar- len's conception of the way human beings react to a given situation. To them, one might say that the picture, in the opinion of many, is bet- ter done than the book, clearer in motive than the play, and at the same time achieves the drama of both. Garbo's acting is tremulous but certain, and Gilbert's is the best since "The Snob i" mention them both as doing such. The audience appeal is adult. — Majestic Theatre, Ann Arbor, Mich. Sophie Tucker. Step right up and meet her. She is soon to make her I itaphone debut in "Honky Tonk" May 4, 1929 1527 Broadway Show Reviews By Fred Schader Neat All Talk Program Shown At The Strand Rudv Vallee Debuts At Paramount With "Bright Light" And "The Letter" Corinne Griffith Through With Flying Colors In "Saturday's Children" Corinne Griffith is another of the screen stars that the producers won't have to worry about in front of the microphone. In "Saturday's Children" current at the Strand this week this star shows that she can handle dialogue advantageously. In ad- dition to the feature the Strand is showing three Vitaphone short subjects and a com- bination of Pathe Sound and Fox Movie- tone news weeklies. The show is running about two hours and ten minutes. Of this time the feature consumes an hour and twenty-eight minutes. The combined sound news reels opened the program running eight minutes, with the Pathe having slightly the best of it in subject matter on this occasion. It is fol- lowed by a trailer for "The Singing Fool" that is one of the best that has been shown to date. It is entertainment as well as ad- vertisement. Cutouts from aged Vitagraph productions are utilized and in talk the stars and the old pictures are announced, and then a few shots of "The Singing Fool" are shown as a matter of contrast. It was a comedy wow with the audience. McKay and Ardine offer their comedy crossfire talk ' ' Back From Abroad ' ' for six minutes, getting some laughs, and the team Dave Burnie and his Band offer "Here Comes The Showboat" with a showboat worked into it and play four numbers. Shaw and Lee, the comedians, were on for nine minutes just ahead of the feature. HT HE long-heralded Rudy Vallee and his ' Conneticut Yankees made their debut at the Paramount this week. With the advent of Rudy the Paramount stage band has been relegated to the pit with the other musicians and the eight-piece combination including Rudy seems actually puny on the Paramount stage. Rudy is "hot" right now as far as the flaps are concerned, but he won't hold at the big house with his little band. The Publix Unit for the week is the A. C. Niggemeyer production ' ' Bright Lights, " which has a cabaret scene into which Vallee fits nicely. It is the atmos- phere that he is at home in. On the screen "The Letter" is being offered for the first time at popular prices, and there is also a Pathe talking comedy "At The Dentist," in which George LeMaire and Louis Simon are featured, that proved to be a convulsion producer as far as the audience was con- cerned. The show, exclusive of the feature, runs an hour and ten minutes. The feature runs an hour and ten minutes. Because of this the usual overture was eliminated from the program, so one did not have to witness the contorting and goo-gooeyeing of the audi- ence by David Rubinoff, which was some- thing to be thankful for. The Paramount News opened the show running seven minutes, with several good shots of Pres. Hoover at the Associated Press luncheon, and of the race from Al- Fellow Americans Honor H. M. Warner In Berlin H. M. Warner, president of Warner Bros., was the guest of honor recently at a luncheon tendered in his honor in Berlin by the American Chamber of Commerce. George E. Quigley, Vitaphone vice-presi- dent who followed Mr. Warner, gave a short talk on the disc device. L. A. Blank Opens Office Leo A. Blank, nephew of A. H. Blank, has opened an Omaha office to handle the Good- all Reproducer in 12 states in the Middle West. He has also opened several branches and has a staff of 20 salesmen beneath him. The firm is known as the Leo A. Blank Co., Inc. bany to Xew York by outboard motor-boats. The next twelve minutes were given over to, the talking comedy, with Jesse Crawford following that for eight minutes during- which time he offered "Louise" the Maurice Chevalier number, "In The Bye and Bye Sweetheart" and "Down Among* The Sugar Cane" revealing in the final number that he cannot play jazz. "Bright Lights," the stage offering, runs thirty-nine minutes. It is a heavy unit carrying thirty-three people, although eight of these may be local additions to save rail- roading; this could readily be the case, as they have nothing to do except dress the scene in the cabaret. The presentation opens in one, showing; the exterior of a night club, with the usual 12 Gamby-Hale Girls and the Dave Gould sextette of dancing boys, all in evening- clothes, for the opening number. Then into full stage for the cabaret interior with the- seven boys of the Rudy Vallee band fur- nishing the music. This little combination actually looked lost on the sliding platform where they were placed. The first number- offered was a little sister act in close har- mony singing and dancing. Then the Three' Demons an adagio trio that stopped the show completely. James Clemons, a come- dian, who does a very good souse has a number that seems a little aged. It is "Goodbye Broadway, Hello Montreal," which has long outlived its popularity. "Broadway Melody" Man At Capitol With Great Talking Feature And Show CHARLIE KING, Broadway musical comedy favorite for years who stepped into screen stardom on the strength of his performance in "The Broadway Melody" is at the Capitol this week making a per- sonal appearance in "Shades of Blue," the Chester Hale stage production. The screen entertainment for the week has the Willafd Mack story "The Voice of the City," which Mack also directed as well as appeared in, and a Stan Laurel-Oliver Hardy comedy entitled "Unaccustomed As We Are" that had the audience howling with laughter. In all this week's show is as nicely balanced a program as the Capitol has had in months. And the business that the house is doing shows that it doesn't take the Broadway public long to learn where a good show is playing. The program runs about two hours and a half. The opening by the orchestra runs fourteen minutes and comprises "Capriceio Espagnol" and "Wedding of ' the Painted Doll." Both numbers were applauded. The Capitol Magazine had several shots from the M-G-M News and two from Fox Movietone . It only ran three minutes. "Shades of Blue" is one of the most colorful productions that the house has had. In addition to Charlie King there are two other individual hits scored. Estella Fretus with her tap dancing had the audience clamoring for more and Bert Nagel witbj his cat impersonations proved to be a howl, Dave Schooler and the Capitolians handled' several hot numbers and Schooler acted as accompanist to King, who was the closing- specialty offering of the presentation. He sang four numbers. The stage show ran thirty-eight minutes, with hit following hit all through it. "The Voice of the City" looks strong- enough to hold over for a second week. It runs for an hour and nineteen minutesv which is unusual for a talking feature. "Unaccustomed As We Are" the Hal Roach comedy held the final fifteen minutes; of the show and it was just one continual! howl of laughter from the start to the? finish. 1528 Motion Picture News In And Out Of Town 4 trpRADER HORN" (Alfred Aloysius 1 Smith), arrived in New York last Wed- nesday after a journey from Australia to Eng- land during which he visited Los Angeles and Honolulu. He is here to consult with M-G-M officials concerning the picturization of his story. While in California he made a one-reel talking film. GLEN DON ALLVINE, advertising and publicity director for Fox, has returned to New York from the West Coast. HENRY KING, United Artists director of "She Goes to War," is expected in New York next week to arrange for the pre- miere of his picture. SAMUEL ZIERLER, formerly associated with Excellent and Universal and who has produced "The Talk of Hollywood" at the Gramercy Studios of RCA, is now in New York in the interests of Prudence Pictures. SHAYLE GARDNER, actor in "Three Passions," has arrived in Nezv York from Europe to star in talking pictures in Hollyzvood. DEPARTING from New York this week was M. K. Jerome, song writer, who is joining the group of composers at the Warner Bros, studios on the Coast. ABE MONTAGUE, of Independent Films, franchise holder for Columbia in New Eng- land, is in New York for a brief stay to confer with Jack Cohn, Columbia treasurer. ARRIVING from the Coast this week was Gerald King, who is in New York on a visit. He is principal radio announcer at the Warner station, KFWB. MEYER FISCHER, of the Fischer Film Exchange, state rights distributor in Cleveland, was in New York from April 29 to May 3 for the purpose of lining up prod- uct for the coming season. His headquar- ters were at Castle Films. SIGMUND ROMBERG, composer, returned last Friday, April 26, on the Mauretania and was present at the "Desert Song" premiere at the Warner Theatre Wednesday night. Lubitsch Returns To Coast To Prepare For Operetta Ernst Lubitsch, his work in New York finished, departed this week for the West Coast, where he will begin preparations for the (liming of the original musical operetta he is going to make for Paramount with Maurice Chevalier starring. Laemmle Jr. To Supervise Paul Whiteman's Jazz Film Carl Laemmle, Jr., will assist in a super- visory capacity in the filming at Universal early in June of Paul Whiteman's ''The King of Jazz." Laemmle, Jr., has just finished supervising "Broadway." W.B.-F.-N.-Stanley Dance The first annual spring dance and gen- eral meeting of the Warner-First National- Stanley Club was held on the Roof Garden of the Pennsylvania Hotel in New York, May 2 at 7:30 P. M. Kennedy To Head Pathe Directors: Officers Re-elected Joseph P. Kennedy who, during the last year has acted in an advisory capacity to the Board of Directors of Pathe Exchange, Inc., accepted the chairmanship of the Board at the annual meeting of the Direc- tors Tuesday, April 30th. The following Directors were elected : Elisha Walker, Joseph P. Kennedy, George Armsby, C. A. Reynolds, R. C. Hunt, Jere- miah Milbank, Frank Callahan, Paul Fuller, Jr., J. J. Murdock, Lester D. Burton, Colvin W. Brown, Stuart Webb, E. B. Derr, C. J. Scollard and Lewis Innerarity. At the annual meeting of the Directors, the following officers were elected : Chair- man, Joseph P. Kennedy; President, J. J. Murdock; Executive Vice-President, Col- vin B. Brown; Vice-President, John C. Flinn; Secretary Lewis Innerarity and Treasurer John Humm. Chet Smith, Well Known In Trade, With Banking Firm Chester J. Smith, for a number of years connected with Motion Picture News and in the publicity field of the picture indus- try, has become affiliated with Gotham Loan Company, industrial bankers of 208 Broadway, N. Y., in capacity of Director of Public Relations. The company is at pres- ent preparing a plan to assist motion pic- ture exhibitors with the financing. of their down payments on sound reproducing equip- ment. Three Leading Pictures In New York City Last Week (Continued from page 1514) Ark," at the Winter Garden, got $23,133.75 in its seventh week, and "His Captive Woman," nearing the end of its run at the Central, showed $12,108.50. "The Show Boat," at the Globe, is prov- ing a bit of a disappointment. The house is scaled so that it can play to $26,784 on fifteen performances, but the first week of the big flash attraction got $17,212 at the house. The general belief is that with the withdrawal of the Ziegfeld stage show of the same title at the end of this week the picture's business will improve. Brenon Signs With Radio To Direct Special Feature A contract with Radio Pictures has been signed by Herbert Brenon, director, who with this neAv affiliation resumes an associa- tion with William LeBaron, RKO vice-pres- ident in charge of production under whom he worked when both were with Paramount. Brenon will direct an outstanding produc- tion on the Radio program, title unan- nounced. The Goldwyns Celebrate Their 4th Anniversary Their fourth wedding anniversary was celebrated this week at the Hotel Ambassa- dor, in New York, by Mr. and Mrs. Samuel Goldwyn. Samuel, Jr., the other member of the family, aged 2, is in Hollywood and was not present at the affair. Eastern Studio Notes McDonald Begins Shooting 2nd Topics Of Day Series The second series of the Topics of the Day in talk was shot by Director Charles I McDonald at the RCA studio in New York on Thursday and Friday of this week. Vitaphone Activities Warner Bros, continues to turn out Vita- phone shorts at a fast rate at their Brook- lyn studios. Bryan Foy is now at work on "Sympathy," a one-reeler by Murray Roth and Edmund Joseph. Cast includes Hobart Cavanaugh, Rella Winn, Harry T. Shannon, Regina Wallace, Leona Woodworth, Alan Goode, Fred Sumner, Wynne Gibson and Hugh Carel. Rayart Remaking Feature At the suggestion of numerous Rayart franchise holders Rayart is re-photograph- ing and re-synchronizing "Should A Girl Marry?" at the Biophone Eastern Studios in Fort Lee, N. J. Ben Pollack's orchestra is furnishing the synchronized score, while the talking sequences to be made by Phil Goldstone, will utilize a Broadway cast. Disc recording is being used. In "My Lady's Man" Supporting Morton Downey in his second Pathe all-talking vehicle, now being made in the East, is Colin Keith-Johnston, who has the role of Captain Brian Fitzroy, the heavy. He is the leading man also in "The Journey's End." Eddie O'Connor is also in the cast; he is credited with having ap- peared in the first talkie made at the Edi- son studio in 1913. Constance Bennett Constance Bennett, who has just arrived from France, will make her starring pic- tures for Pathe in the East, the plan to have her work on the West Coast having been abandoned. Negotiations are now pending for a stage play in which she will have the stellar role. RLA's Darktown Comedies Three all-colored talking comedies, "Darktown Court," with Sonny Lee, "Billy Fowler's Southern Serenaders," with Maude Mills, and "Cafe for Whites," have been completed by RLA Talking Pic- tures Corp. for the Lou Goldberg Produc- tions under the direction of Jess Smith. Radio Stars With Paramount Billy Hillpot and Harold (Scrappy) Lambert, radio pair, are making a one-reel talking picture at the Paramount Astoria studio. Their act contains music and pat- ter. Director is Joseph Santley. Palm Beach Four The Palm Beach Four, guitar ensemble, have just completed their first Vitaphone Short under the direction of Bryan Foy. Changes of Title Fox has changed the title of "King of the Kyber Rifles," all-talker, to "The Black Watch." Paramount has changed release title of "The Woman Who Needed Killing" to "A Dangerous Woman." May 4, 19 2 y 1529 HOLLYWO OD LAWRENCE A..URBACH WALTER R. GREENE Western Representative Western News Editor Hollywood Office: Mezzanine Floor, Hotel Roosevelt Phone Granite 2145 What Future For The Waning Star? Answer Is Seen In Actor's Recent Directorial Triumph ( Hollywood Bureau, Motion Picture News) HOLLYWOOD, May 2.— What's to become of the stars whose popu- larity is waning? Or those who ■can't fit into the talkie scheme of things as actors ? Hollywood started buzzing with these questions weeks ago. But only recently has an answer begun to appear on the horizon. The sensation created by "Madame X" has set a lot of wiseacres to figuring that direc- tion may be the way out for waning stars. The director of "Madame X" was, of «ourse, Lionel Barrymore. Nobody would claim for a moment that Barrymore is " through" as an actor. As a matter of fact, his polished diction and remarkable stage presence have shone in several talking pictures and put in the shade the faltering speech efforts of some others in the pictures with him. But Barrymore has now taken up direc- tion and turned out a great picture in "Madame X." All the wealth of his stage experience, plus his natural and inherited ability, are revealed in every foot of the film. Great as he was on the screen, he is perhaps even greater as a director. His screen experience is invaluable in the new talkie medium. Maybe Barrymore is an exceptional case. But it is a fact that more than one star in Hollywood, who, unlike Barrymore, is slip- ping, has taken a new slant on the indus- try since "Madame X" crashed through to success at the New York premiere. They are now figuring that they can turn to direction, if the public turns thumbs down on their acting. One keen Hollywood observer pointed out that the talkies offer a chance both to actors and directors, which the stage never could. In this way: speech recorded on the screen is there for all time. There are no "off days" in the talkies. This is not true on the stage. Sometimes casts, or individuals, given excellent performances one night, and then perform very unevenly the next —for any of a number of reasons. But, get their lines properly recorded mechan- ically, and there is evenness of performance unmatched in the run of a stage play. Stars who are slipping see new hope. I hey believe they can become directors— and with great success. This Screen Newcomer Had Confidence Plus ( Hollywood Bureau, Motion Picture News ) HOLLYWOOD, May 2.— Those on the inside are still laughing at the reported experience of a musical comedy star who recently pro- duced his own feature talkie in Holly- wood. News that it was a "natural" started the rounds after its first showing and shortly afterwards a prominent pro- ducer sent for the star, who finally visited him after a fourth invitation. "I understand you have a pretty good picture — if that is so perhaps we can distribute it for you," remarked the producer. The musical comedy star refused the proposition and when the producer told him "you cannot show your picture in the theatres today without a big company" the star got all "het up." "Is that so," he shot back, "I've bought a Broadway house for an eight- week guarantee and after it finishes the run there I'll play the picture in the big Times Square house of your com- pany for a week or two." Then he walked out. W. Beery Quits Paramount, Becomes A M-G-M Player (Hollywood Bureau, Motion Picture News) Hollywood, May 2. — Immediately upon expiration of his contract with Paramount, Wallace Beery, with Paramount for the past four years, signed a long term optional agreement with Metro-Goldwyn-Mayer to become a featured player. W. B. Place Carlotta King Under Five- Year Contract (Hollywood Bureau, Motion Picture News) Hollywood, May 2. — Carlotta King, one of the leads in Warners musical operetta, "The Desert Song," has been placed un- der five-year optional contract by M-G-M for featured roles in musical productions. Edwards Preparing A New Technicolor Talkie Short ( Hollywood Bureau, Motion Picture News) Hollywood, May 2. — Gus Edwards is pre- paring a two reel all-technicolor talker short for M-G-M, which will include several popular opera numbers. Operatic stars are reported signed to appear in the picture. Grauman Likely To Swing Along With U. A. In Picture Plans ( Hollywood Bureau, Motion Picture News) Hollywood, May 2. — As reported ex- clusively in last week's Motion Picture News, Sid Grauman, motion picture theatre showman, will enter the ranks of picture producers upon the completion of the deal for sale of his Chinese Theatre, Hollywood, to Publix. It is expected that he will produce at the United Artists studios, releasing through that organization, although announcement was made that he intends building a studio on a 150-acre tract between Culver City and Santa Monica. California loses one of its best showmen in Grauman, who started in the theatre business in San Francisco 28 years ago with his father. That he forged ahead most successfully is indicated by the fact he sold his Million Dollar and Metropolitan Thea- tres a few years ago to Paramount after building them ten and five years ago, re- spectively, and that he is now disposing of his Egyptian Theatre, built seven years ago, to West Coast at a profitable figure. Baker, Coldeway And Gates Transferred To New Posts ( Hollywood Bureau, Motion Picture News) Hollywood, May 2. — C. Graham Baker has been transferred from Warners to First National to assume duties of scenario edi- tor of the latter studios. Anthony Colde- wey, First National scenario head for the past several months, returns to resume charge of Warners writing department. Harvey Gates, scenario writer, has also been transferred from the Warner plant to First National. Academy Sound Projection Rooms Officially Dedicated (Hollywood Bureau, Motion Picture News) Hollywood, May 2. — Official inauguration of the new sound projection rooms of the Academy of Motion Picture Arts and Sci- ences in the Roosevelt Hotel took place Wednesday evening. Exhibits and demonstrations of the equip- ment, and a series of sound and dialogue reels were shown. J. E. Otterson, President of Electrical Research Products, Inc., gave a short address. 1530 Motion Picture N e urn Hollywood Sound Shows Don't Permit Speeding Up As Did The Silents (Hollywood Bureau, Motion Picture News) Hollywood, May 2. — The day of rushing film through a theatre projection machine at the rate of about six minutes a reel is past with the general introduction of talk- ers in the theatres of the country. With the sound or dialogue synchroniza- tion hooked up with a picture, the film must necessarily be run at the required speed of 90 in the theatres. Deviation from this speed to any appreciable degree would swing the sound through the machines so fast that the talk would be unintelligible to theatre patrons. Texas History Tempts D. W. Griffith S AN ANTONIO, Tex., May 2.— D. W. Griffith, the veteran movie di- rector, spending a few days here recently on his way to Los Angeles, de- clared that Texas history furnishes two dramas which enacted into films have as great possibilities as "The Birth of a Nation." The Life of Sam Houston, one time Governor of the Lone Star state, is one and The Alamo is another. Griffith added his conviction that eventually they will be made into films, declaring that he may consider them himself. EMBARRASSING MOMENTS When you think you have heard a burglar, and you find you have . . . be nonchalant . . . LIGHT A MURAD. ©.P. LoriUud Co.. Est. 1760 2 Bill Boyds In Pictures Creates A Novel Situation (Hollywood Bureau, Motion Picture News) Hollywood, May 2. — Two prominent actors now in Hollywood both answer to the name of William Boyd. One is the William Boyd of numerous Broadway stage- productions and the other is the William Boyd, star of numerous screen vehicles. Both Boyds claim sole right to the name and United Artists, who have the stage Boyd, and Pathe, who geared the other Boyd to stardom, are up a tree. The pend- ing battle will likely be fought out in the Assoc. of M. P. Producers or the Hays- office. Rumbles of the battle were heard last week when U. A. announced the signing of the stage Boyd for a role in "The Locked Door" and immediately incurred the ire of Pathe. The latter took the matter up with U. A. executives without success and then lodged a complaint with their N. Y. office claiming that the new Boyd would encroach upon the screen popularity of the Pathe Boyd. The stage Boyd, however, argues that he was prominent in pictures himself about ten years ago. Both names, though alike, are their real names and the two are against changing them. It looks as if all the battling will be done by Pathe with U. A. moving in the matter only for protection of its interests. Al Santell, Leaving F. N., Aligns Himself With Fox (Hollywood Bureau, Motion Picture News) Hollywood, May 2. — Al Santell has defi- nitely left First National, and has signed to. direct one talker production for Fox. San- tell's contract with First National called for direction of four pictures yearly; with a lump salary and bonus for each produc- tion. It was reported that Santell did not receive the bonus due on his last picture, and did not care to continue until finances were adjusted. "Tin Pan Alley" Is Norma Talmadge's Next For U. A* (Hollywood Bureau, Motion Picture News) Hollywood, May 2. — The latest story an- nounced for Norma Talmadge is "Tin Pai> Alley,'' with Lewis Milestone scheduled to direct. United Artists have had several stories under consideration for Miss Tal- madge's next starring vehicle, but each m turn was discarded. Nothing can be learned as to what happened to the N. J. Locke opus, scheduled as her next. "U" After Rooney Family For New Series, Is Report (Hollywood Bureau, Motion Picture News) Hollywood, May 2. — I'niversal is negoti- ating with the Pat Rooney family to return to the coast for another series of two reel musical talker sketches. The Rooneys made a series of six for Universal early this year, and, upon completion, the company did not take up option on contract. (Continued on page 1550) May 4, 19 29 1531 Opinions on Pictures New Year's Eve No Box Office Holiday (Reviewed by Don Ashbaugh) (Silent Version) HAVE no illusions about this being one of the current "whoopee" pictures because of the title. It is a dank, cold drama, with tears aplenty, lots of worry over the poor heroine, with everything hotsy-totsy at the final fadeout. The plot is dragged forth for the thous- andth time and turned into a picture for Fox under Kenneth Hawk's supervision. It is just one of those so-so pictures, not so good, not so bad. Your audiences won't condemn, neither will they display any ecstatic enthusiasm. It will fill out in a program with plenty of other support. Mary, unable to find a job, is in despair Avhile her brother lies home. By chance Mary encounters the town's leading gamb- ler and is told to come to him. She refuses, and later finds a wallet containing ten $100 bills. The girl returns the money to the owner, Edward Warren, played by Charles Morton, who gives her one of the bills as a souvenir. She rushes to the toy store where, un- known to her, crooks pick her pocket. The toys are sent home and the landlady pays for them. When it is discovered the money is gone, the landlady orders Mary out. In desperation Mary calls the gambling king. In the meantime Morton has gone to the house of chance. The pickpocket who ac- quired the $100 bill has also gone there. An altercation results and the pickpocket shoots the gambler and takes his wallet. Morton discovers Mary in the apartment with the dead man but before they can escape the butler appears. He calls the police. In a whirlwind finish the pickpocket slips from a rope from the roof in an effort to escape, the gamblers attempt to take Morton "for a ride" and Mary, discover- ing the pickpocket's body, prevents this latter catastrophe. Drawing Power: Mary Astor may mean something to your public. Otherwise you'll have to depend on the title to draw them in on the supposition that it is a wild pic- ture. Produced and distributed by Fox. From Cosmopolitan magazine story "One Hun- dred Dollars" by Richard Connell. Adap- ted by Dwight Cummings. Directed by Henry Lehrman. Cameraman Conrad Wells. Length approximately 5,958 feet. Release date, Feb. 24, 1929. THE CAST Marjorie Ware Mary Astor Edward Warren, Jr Charles Morton Larry Harmon Earle Foxe Pearl Florence Lake Steve Arthur Stone Landlady Helen Ware Little Brother Freddie Frederick Little Girl Jane La Verne Edward Warren's Friend Sumner Getchel Landlady's Son Stuart Erwin Little Girl's Mother " Virginia Vance Saturday's Children Corinne Griffith Scores In Talker (Reviewed by Freddie Schader) CORINNE GRIFFITH is showing Broad- way at the Strand this week through the medium of "Saturday's Children" that she is one of the screen stars that doesn't have to worry about the talkies. Corinne talks and how! She handles her role in "Saturday's Children" with all the ease of an old stage trouper, getting over her lines in manner that is most convincing. Incidentally, she has a splendid supporting cast and in all the Pulitzer Prize Play of 1927 is presented most entertainingly. It isn't going to be an out and out box office wallop, but it is going to please the greater part of your audiences, and the fact that in this picture they have another of their screen favorites that is coming through in the talkies should be a lot for them. At that the story of the courtship, mar- riage, parting and reconciliation of this youthful pair of characters should attract audiences anywhere. The story of their troubles is so deftly told with so certain a quality of suspense that it holds the audi- ences. With it there is enough comedy to satisfy almost anyone. Grant Withers, who plays opposite the star, comes through with flying colors and he should be pretty well set for the future on the strength of his performance here. Alma Tell and Lucien Littlefield both con- tribute neat pieces of work, while Charles Lane and Mareia Harris lend considerable force to the playing of the story. Drawing Power: This could be worked up as the answer to the troubles of the average young married couple. It is a domestic comedy with a lot of laughs and a lot of truths. Nothing in it to offend any type of audience, but the story is better fitted to the smarter type of theatre goers than to the average run in the small neighborhood houses. Produced by First National and distrib- uted by Warner Bros. Length: silent, 6,742 feet. Released: March 10, 1929. Sound, 7,950 feet. Released: April 14, 1929. Running time: an hour and twenty-eight minutes. Directed by Gregory La Cava. THE CAST Bobhy Halvey Corinne Griffith Jim O'Neill Grant Withers Mr. Mengle Albert Conti Florrie Alma Tell Willie Lucien Littlefield Mr. Halvey Chas. Lane Mrs. Halvey Ann Schaetter Mrs! Gorlick Marcia Harris "Stage Stunts" (Sound Cartoon — One Reel) SOUND is Oswald's forte and in his latest cartoon vehicle synchronized with effective noises and tunes he makes progress with his laugh endeavors. The rabbit, a snake charmer, is in great calamity when his wooden horse swallows a bomb and with this gag the cartoon- ists have stretched out their reel, achieving for the most part genuine fun. — RAYMOND GANLY. Studio Murder Mystery Well Above Average (Reviewed by Walter R. Greene) (All Dialogue Version) ALTHOUGH the plot carries the regula- tion formula for a murder mystery, the picture has been nicely handled to get every possible bit of entertainment out of the story, and there is no question that it will do acceptable business for theatres generally. Murder mysteries seem to be riding on the crest of a wave of popularity right now, and this one will rate considerable draw on account of its studio background. The picture starts out in the usual man- ner for a murder mystery. A leading man is spotted to be killed, and naturally the greatest possible number of prospective murderers are developed in an attempt to deceive the audience. The leading man has a passion for making love to nearly every woman he meets, the building up results in his mysterious murder. The police round up four prospects, with Doris Hill, daugh- ter of the studio watchman, finally con- victed of the crime. But Neil Hamilton, the ace gag man of the studio, does not believe in the guilt of the girl, and sets out to solve the mystery. After a certain amount of suspense inter- mingled with breezy comedy, the real mur- derer is uncovered and the girl is freed to rush into a final clinch with the gag man. A well balanced cast has been assembled, with every one doing their part in an ex- cellent manner. Warner Oland turns in a fine performance as the director with a de- cided foreign accent. Neil Hamilton does well as the wise-cracking gag man and gets over nicely. Drawing Power: The angle of this one is the fact it presents the inside workings of a studio, which always carries appeal to audiences generally. Murder mysteries seem to be popular right now, and this one, al- though not a world-beater, stacks up as good entertainment and will be accepted as such. Rates to do much better than ave- rage business. Produced and distributed by Paramount. Story by The Eddingtons. Adaptation and dialogue by Frank Tuttle. Scenario by Ethel Doherty. Directed by Frank Tuttle. Length, approx. 6,500 feet. Release date, undetermined. THE CAST Helen Macdonald Doris Hill Tony White Neil Hamilton Dick Hardell Frederic March Borka Warner Oland Macdonald Guy Oliver Blanche Hardell Florence Eldridge George Chester Conklin Capt. Coffin Donald Mackensie Lt. Dirk Eugene Pallette Bob Jack Luden Tae Macdonald Gardner James Goff ' E. H. Calvert Bill Martin Lane Chandler Al Hemming Law ford Davidson Miss O'Brien Mary Foy 1532 Motion Picture N e zv s Our Modern Maidens Whoopee! 1 (Reviewed by Walter R. Greene) "f^UR MODERN MAIDENS" was pro- duced as a successor to "Our Danc- ing Daughters," "smash hit" of the past year. Although the production cannot hope to surpass the popularity of "Dancing Daughters," it will prove substantial box office material. The story is whirlwind in spots; and tedious in others. It is founded on the ad- ventures of jazz-mad, thrill-loving youths of today, and is covered with an extra- heavy layer of whipped cream. Neverthe- less, the picture will prove to be a good hour's entertainment, and will not be taken seriously by theatre patrons. Joan Crawford has the star role, with a featured supporting cast that would do justice to any super-special. Douglas Fair- banks, Jr., Rod La Rocque, Anita Page, Josephine Dunn and Eddie Nugent are the most prominent; and all excellent. M-G-M apparently went the limit on the settings — and they certainly are gorgeous to behold. The story opens with a wild auto ride by a group of college boys and girls in the wee small hours. The secret engage- ment of Billie (Joan Crawford) to Gil Jor- dan (Douglas Fairbanks) is planted in the first sequence. Billie recognizes Glenn Abbott (Rod La Rocque) on the train as a well-known engi- neer from South America. She boldly starts an acquaintance, inviting him to her home for a party. After plenty of high class vamping, Billie persuades Abbott to use his influence to have Gil appointed to a diplomatic post in Paris. In the meantime, Kentucky (Anita Page) falls in love with Gil, and the two become quite chummy. Abbott discovers the engagement of Gil and Billie and gives the latter an idea of his thoughts — then he disappears. Gil and Billie are married — and it is hard to recall a more pretentious or elaborate wedding ever staged in pictures. It was the last word. After the ceremony, Billie discovers the affair of Gil and Kentucky — gives them her blessing — and walks out the front door alone. Later, somewhere in France, she is found by Abbott who for- gives the past, and the two clinch for the finish. One of the highlights of the picture — which could have been extended — were imi- tations by Douglas Fairbanks, Jr., of John Barrymore; John Gilbert — and for a topper — his own father. / Drawing Power: Joan Crawford has stepped forward fast as a money-ranking star. Combined with her "draw," there is Rod La Rocque, Douglas Fairbanks, Jr., and Anita Page — quite formidable themselves. The elaborate production background is noteworthy. It rates to do substantial busi- ness in any spot. Produced and released by Metro-Gold- wyn-Mayer. Story and Continuity by Jose- phine Lovett. Directed by Jack Conway. Photographed by Oliver Marsh. Supervised by Hunt Stromberg. Release: indefinite. THE CAST Billie Brown Joan Crawford Glenn Abbott Rod La Rocque Gil Jordan Douglas Fairbanks, Jr. Kentucky Anita Page Reg Edward Nugent Ginger Josephine Dunn B. Bickering Brown Albert Grin The Time, The Place, And The Girl Make A Date Here (Reviewed by Walter R. Greene) (All-Talker) OR all-around entertainment, story con- *■ struction, and sustaining of audience interest, this is by far one of the best all- talkers that have come from Warners. It also brings out the fact that Warners have potential starring material in Grant Withers, who corrals 99 per cent of the acting honors, even though he stacked up against formidible opposition. Adapted from the old stage play by Frank R. Adams and Will Hough, the pic- ture moves at a steady and consistent pace; holding up in interest throughout. The dia- logue is humorous, wise-cracking and re- freshing, and adds greatly to the story. Opening in Stanton College, the story introduces Jim Crane (Grant Withers) as a football hero of the campus. Mae Ellie (Gertrude Olmstead), a college co-ed is madly in love with the egotistic gridiron hero. After planting the college back- ground, the story goes into a big baseball During the after-game celebration, Crane becomes friendly with Peter Ward, college alumnus in the bond business in New York. Ward promises the football player a job when he leaves college; also making the same promise to Mae Ellis, the girl. Crane decides to take up Ward's offer, and is put to work selling bonds. Mae appears, and becomes the secretary to Ward. Without effort, Crane receives the admirations of the women, but cannot seem to sell bonds to the men. Even though he cannot sell to the men, its a cinch for him to sell the women. Mrs. Ward makes a play for the young man and he tries to re- pulse her advances. Later, Mrs. Ward separates her husband from a twenty thousand dollar check, send- ing it to Crane to buy stock for her. Crane takes the money and portions it out to his previous women investors, sending the fake stock to Mrs. Ward. Jim and Mae then leave for the West, where Crane accepts a position as football coach. Withers' natural delivery of lines; un- assuming, yet forceful characterization, make him outstanding. Betty Compson, Gertrude Olmstead, John Davidson and Bert Roach turn in excellent performances. James Kirkwood appears in only one short sequence. Drawing Power: Its one of the comedy hits of the talker field. The cast is excel- lent with Compson, Olmstead, and Kirk- wood for draw purposes. After they see Withers in this one, his name will mean plenty. Produced and released by Warner Broth- ers. From play by Frank R. Adams and Will Hough. Adaptation and dialogue by Robert Lord. Directed by Howard Brether- ton. Photography by John Stumar. Foot- age, 6,100 feet. Release date undetermined. THE CAST Jim Crane Grant Withers Mrs. Ward Betty Compson Mae Ellis Gertrude Olmstead Professor James Kirkwood Mrs. Davis Vivian Oakland Mrs. Winter Grctchen Hartmaun Peter Ward John Davidson Bert Holmes Bert Roach Mrs. Parks Irene Haisman Not Quite Decent Easy To Forget (Reviewed by Walter R. Greene) (Sound, music synchronization, part dialogue) T IT'S a wonder that the studio executives *■ at Fox ever let this story get into pro- duction. In fact, there is so little plot, and it has been so crudely developed, that the efforts of Irving Cummings as director, and Louise Dresser and June Collyer as fea- tured players, were entirely wasted. The entire story is tipped off in the first reel, and then it is necessary to sit through the picture and watch the unfolding of a most uninteresting yarn. The producers ap- parently figured this one way below even program standard, and put sound effects and music in to help along. Then they went into dialogue for the final reel, which did not help to revive interest in the opus. What story there is concerns a "fat and forty" night club hostess, who protects her daughter from the clutches of a bright- lights rounder, finally making the girl see the light and sending her back home to the small-town sweetheart. All through the story, the daughter is kept in ignorance that the hostess is her real mother, and this even continues to the final fade-out. Cummings evidently struggled through the picture as best he could; and both Miss Dresser and Miss Collyer were called on to portray roles that never for an instant allowed them to warm up to a point any- where near their capabilities. Drawing Power: It's tough if this one comes to you on the regular program. Produced and released by Fox. Story by Wallace Smith. Scenario by Marion Orth. Directed by Irving Cummings. Photography by Charles Clarke. Length about 6 reels. Release date April 7, 1929. THE CAST Mame Jarrow Louise Dresser Linda Cunningham June Collver Jerry Connor Allan Lane Canfield Oscar Apfei A.1 Gergon paui Nicholson Margie Mariorie Beeber "The Newlyweds' Excuse" (Universal-Stern — Two Reels) (Revietced by Raymond Ganly) THE slapstick antics of the George McManus comic strip characters brought to the screen by Stern Brothers' "Newlyweds Family"' make this an average fun reel. It finds its occasion for laugh making in the fact that the Newlyweds are cleaning house and Snookums mischievously undoes their work. Their home a mess, they go to an auction where their darling again proceeds to play the inno- cent cut-up. The kid wrecks everything and his parent is forced to fork over all his jack to pay for the damage. "The Little Game Hunter" (Pathe Cartoon — One Reel) AL FALFA and his cat and mouse friends trip along the African veldts in this "Aesop" in search of big game and the usual laughable calamities befall the cartoon character. Good kiddie fare and for the adults, also. — RAY- M< >XD GANLY. "The Fight Game" (Pathe — One Reel) AN Aesop that's fair and one that presents the animals in a slugging fest with the regular cartoon tricks to enliven black and white flashes. Ordinary cartoon. — RAYMOND GANLY. May 4, 1929 1533 MANAGERS' ROUND TABLE CLUB Charle js E . Lewi $ Qhaltman. and ^c/itai- in Of emotional c/fffociation. c^1 zfhotVmen. c^\{eetinc^ MOTION PICTURE NEWS {vebif OVeek -^fot d\(utua/ Senefit and ^Plotyleff Conducted By An Exhibitor For Exhibitor? "Are We Managers?" I TRIED hard to think up a better caption for this little chat but had to fall back on the old re- liable. But, honest fellows, its a fact; I can't figure some of you boys out at all. Let's get together and talk things over. Are we man- agers or what are we? If we are to live up to all that the title implies then I can heartily recommend to a lot whom I know, that they alter their appearance and change many of their present tactics. To me, the position of manager of a theatre or theatres, is a big job and it has always given me much pleasure to make those I came in contact with realize that my posi- tion was an important and respon- sible one. Others that I have met, and visited, rather give the im- pression that they are "big shots" or the "smart guys" of the whole works. That's not playing the job or the game fair. We are mightly important parts of great or little machines, but regardless of the size cog we might represent in the gen- eral scheme of things, we should make that cog a perfect piece of the machine. Above all we should make it a point to impress upon everyone we meet that ours is a position of great trust and import- ance and one calling for unusual ability. This impression, particu- larly, should be brought into play when those in the business call up- on us. Other theatre managers, ex- change men, etc. They are the ones Table of Contents John Scanlon's Torrington A cfivities Round Table Club Chatter Lou Smith Submits A New Circular Matthews Puts Over Kiddie Stunt Harry Brown's "Syncopa- tion" Campaign Russell A. Bovim Offers A Good One Browning Puts One Over On The Cops * * * Tokay Theatre's Monthly Program Introducing More New Members ■\- * Coming: May, 18th. First Birthday Edition Of The Round Table Club who will readily recognize the qual- ifications essential to good theatre management before outsiders would and it is these men in the business who will either sing your praises wherever they go or knock you all over the map. Don't give them the latter opportunity. I know what I'm talking about be- cause I have drawn unpleasant opinions about several managers through conversation (or call it gossip) via other managers and ex- changemen. Surely the manager of a large chain store would not stop being a good manager because another in the same business called upon him. Then why should you, or any of us for that matter? Recently I dropped in to say hello to a brother manager whom I had not seen for several years. I was dumbfounded to find him with a two days' growth on his chin, his derby cocked on the side of his head and a sick looking cigar in his mouth, standing right plumb against the brass railing of his ticket office and passing wise cracks to the cashier. I was only with him a few minutes before I passed on my way, but I was depressed for the rest of the evening. Here was a man that I would have banked on one hundred per cent, and he cer- tainly looked like a plugged nickle to me and to any other person who entered his theatre. What brought about this strange transformation in this man? I don't know. And I have yet to find out, but you could never sell me the 1534 Motion Picture N e ws MANAGEKI KOtJND TAELIr CLUEB idea, if I were his boss, that he meant a good gosh-darn to the theatre. Let's snap out of this kind of stuff boys, and put up the front we ought to. We must make everyone, in and out of the business, respect us for, not only our ability, but our appear- ance as well. If you want to go into training to become the porter of your theatre, then start in the cellar, but not in the lobby. Right? C. E. L. Scanlon Is Doing Fine Exploiting In Torrington, Gt single week brought plenty before us a copy of one of ing the program and it was Among the many fine things accomplished by John J. Scan- lon of the Palace Theatre in Torrington, Conn., is the fact that he has made his house programs so newsy and popu- ~~ lar that skipping it for but a of inquiries and protests. We have the letters sent to the Palace regard- written by one of the leading wives TORRINGTON PALACE THEATRE 8KB SCHOOL -1928- Synchronized Scad Ami ■ M fxtaa • p.,...-. num "ABIE'S IRISH ROSr PUACE Mccors KSIC STORE of the town. Such popularity is very unusual and speaks vol- umes for Scanlon's ability to create so much interest in the house program. The conclusion of this letter reads: "My friends have the honest opinion that the Palace is correctly managed and as they say — 'the right kind of a place to go.' How's that for local comment on a theatre? Another of Johnny's achievements was the tie-up with the largest music store in town so thoroughly that they even paid for the heralds on "Abie's Irish Rose" and distributed them direct as well as through their own mailing list. In addition, they fixed up the fine window display which we picture with this article. Note the imprint on back of herald. John also distributed the schedule cards for the local high school baseball team and it made many more friends for the Palace. The youngsters hang on to these schedules and refer to them quite frequently. You will note that the theatre name appears very prominent on these cards. Scanlon also sent me a copy of the "Insurance'-' stunt used with "Syncopation" and which we have never seen before. We do not know whether this one is original with John or not, but we think it is good enough to reproduce and you can judge it for yourself. The cover and the inside spread are both effective. Scanlon also mentioned a good community stunt but cannot send it on because he only has one file copy of the program left which describes the tie-up. Have no fear, John, if requested we will gladly return any material sent to us here at Club headquarters. Shoot it along at once and we will let the other boys in on what you put over. And keep up the good work. We rather like the way you are doing things up there and we do not doubt that our friend Joe Quittner feels the same way about you. (How about it, Joe?) "Club Chatter" From Around The Round Table George Peck, manager of the Victory Theatre, in Tampa, Fla., did not let the grass grow under his feet when he started his "hot" campaign on "The Letter." He ran one-inch boxed "teaser" ads throughout his local papers and then brought the campaign to a climax with the mailing of several thousand "letters" to a selected list in his city. George has been putting over some peppy stuff and should keep ua posted all the time. Manager Gallagher, of the Capitol Theatre, in Winnipeg, Canada, pulled a unique stunt when he distributed "halved" heralds for a coming attraction throughout the city. One-half consisted of a reproduction of a still photo depicting a scene from the feature while the other half carried a printed an- nouncement. To those who brought the two halves forming the complete herald before a specified date, Gallagher presented them with a pass for two. . This one is worth trying anytime you are on the lookout for a new way to attract attention to your theatre. And it's not restricted to any particular feature. 'Don't lose sight of this one, boys. Reviving an old one with great success is the best way we can describe Tommy James' stunt on "The Broadway Melody" for his Capitol Theatre, in Atlanta, Ga. James placed four flat-top desks in a row, side by side, in his spa- cious arcade leading from the entrance to the theatre lobby. These desks were all "fenced off" with posts and ribbon and a pretty girl was stationed at each desk. On each one was a special telephone and the girls worked from 10 A. M. every morning until late evening calling up telephone sub- scribers and announcing the fact that "The Broadway (Continued on next page) My Thanks and Apologies / was rather delighted to see that Mr. Johnston announced my recent wedding through the Club columns, but I was more surprised to find, on my return to the Club headquarters, how many well- wishers I had among the members. So I take this means of thanking all of you who so kindly sent me those many messages of congratulations. But at the same time I must ask that those of you who wrote me during my absence from the office, and to the many contributors to the Club columns, that you bear with me until I get a chance to catch up with the terrific amount of correspond- ence which accumulated while I teas aicay. I will try to give every article and letter my personal attention ivithin the next few weeks, but don't let that delay keep you from continuing the great work you are all doing for the Club. Keep right on sending in those wonderful "stunts" and Vll eventually see that they are given the attention they deserve. C. E. L. .1/ a v 1 9 29 1535 MANAGE!?!' KOUND TABLE CLUB Melody" was being held over for a second week. The stunt was in effect for three days and thousands of people received the message. E. A. Crane has just been appointed managing director of the Hyde Park Theatre, in Tampa, Fla., and from information received at Club headquarters we have every reason to believe that he will make a big success for his latest undertaking. Mr. Crane has had a wide and varied career in the theatrical game in Washington, Detroit and Xew York and feels that he can cater to the public of Tampa with the type of show s they want to see. We wish him all the luck he deserves. A. N. Roy, manager of the Tampa Theatre in Tampa, Fla., pulled a big one for his kiddie matinee when he in- duced Nick Altrock and Al Schacht, famous comedian mem- bers of the Washington Baseball Club training here this spring, to appear upon the stage and give the kiddies their slow motion baseball act. This is the act they made famous on the vaudeville stages all over the country. How Roy was able to engineer this great stunt would be well worth learning. How about it, Roy? Send us the "dope." Sound pictures have clicked so big at the Avalon Theatre, in Ottawa, Canada (looks like our northern neighbor is getting a break in these columns this week), that they changed their policy from a two-a-week to full weeks. Manager and pro- prietor P. J. Nolan had to wait a while for his equipment and, consequently, suffered for a while, but now everything is "jake" and he's smiling again. Hey ! hey ! three cheers for the "talkies." Lou Smith Submits His Latest Advt. Circular To Club We are just in receipt of a letter from Lou Smith, man- ager of the Ritz Theatre, in Brooklyn, in winch he en- closed the circular we repro- duce herewith. Lou wanted , our candid opinion of this | circular and tells me that it is a very inexpensive piece of ad- I vertising material. Well, Lou, if you are not circularizing „ ^, v o u r neighborhood to J _ . « j death, then I really think ;/Tt\ ; this is as neat a piece of iVIilr ; material as I have -ecu in * ' quite some time. The make- J up is clear and attractive. RITZ THEATRE Wed.-Tl.urs. May 12 H**> Them Talk "Give & Take" GEORGE." SIDNEY & Jean HenKolt Big B way Hits Three Smashing Specials ; ano< the arrangement of the J shadow box effect certainly J makes the three attractions \ stand out without clashing. » We thought this would be j the better way of answer ICO', Camei, ASK DAD Sal May 3 4 All Talking Super Speeia Strange Cargo 14 Di.lirguished Sum On The Mom Shubert'. So, SEE & HEAR YOUR ENTERTAINMENT SOUND&TALKINGl PICTURED EE AT I RED* J ing Smith and at the same J time show the circular to { other members who might J be interested in something ' along these lines. But we » also pass on Lou's question ; to all of you. If you have ♦ some suggestion or criticism J to make about this piece of { advertising matter, let's t hear from you, or forever ■• hold your peace. You have been rather lax for the past few weeks Lou and we were wondering what was the matter. Now that you have started in your activities we shall expect to hear from your regularly. And, by the way, don't forget to place the Club on your program mailing list. We are constantly on the lookout for attractive programs. Sun.-Mon. M.y 5 6 Singing ■ Dancing - Talking "THE SPIELER" Willi Al.n Hale - Rente Adoree 100% All TalUf Comedy "B WAV BLUES' One of the greatest "kid" tie-ups brought to light in the past few years is that of the harmonica stunt and the latest theatre to cash in on it was the Central Theatre, in " " Newark, N. J. We are re- producing a picture of some of the youngsters gathered in front of the house with the announcement sign in the center. Matthews Gashes In On Kid Stunt To Fine Results You will also note that many of the kiddies are carrying the placards telling about the tie-up and its connection with the "Big Boy" comedies, which is part of this particu- lar stunt. Manager Bill Matthews and his assistant, Ray Klein, through a very intensive exploitation campaign made this well-known tie-up one of the most popular attractions that the theatre ever put over. Thousands of cards announcing the stunt and invit- ing the boys and girls to join the "Central Juvenile Musical Club" were distributed throughout the neighborhood. They also gave the stunt plenty of program and lobby space with the result that the idea went over big. Music store tie-ups were also effected on this campaign which helped it along still more. Those of our members and readers who are interested in this stunt can drop us a line and we will gladly forward all the dope on it. If you are crying about poor Saturday matinees, here is one to "pep" them up plenty, so stop the worry and cash in on the youngsters, they all mean busi- ness for your house. ONE YEAR OLD Within two weeks the M a n • AGERS' ROUND TABLE CLUB reaches its first birthday. To properly celebrate this great event we are preparing an unusually attractive edition which will contain some fine showman ideas and suggestions. Watch for the issue of May 18th, because IT'S OUR BIRTHDAY 1536 .1/ o t i o n Picture Xews MANAGER!' ROUND TABLE CLUE Harry Brown's "Syncopation" Campaign Showing throughout complete planning and careful execution, is the best way of describing Harry Brown's tremendous exploitation of RKO's "Syncopation" for the Capitol Theatre in Trenton, New Jersey. * Of the series of illustrations on Brown's campaign, we par- ticularly want to call your attention to the Chamber of Com- merce letter to all of its merchant members calling their atten- tion to the adoption of the "Syncopation Week" in Trenton and calling for one hundred per cent co-operation with the Capitol Theatre management in putting it over. You will also note in another of the illustrations that special Bulletins were used by the Chamber of Commerce to keep their large member- ship posted on the various activities of the "Syncopation" week and thus kept up the enthusiastic pep which was originally created by adopting the campaign. Napkins were placed in every restaurant in the city and over a week prior to the open- ing date. Stickers were used everywhere and on every con- ceivable kind of articles. Large streamers were used in store windows, hundreds of merchant members of the Chamber had their windows dressed in co-operation with the theatre exploita- tion department, window cards, (as pictured) were placed in practically every window in the city and suburbs. Every trolley car and bus carried the large sticker (shown with the window card and streamer) calling attention to the cars and buses carry- ing patrons to and from the stores for these special "Week's" events. Apparently, not a single bet was overlooked by Brown when he planned and engineered this fine campaign and it serves as a model for any theatre anywhere when it comes to SYNCOPATION WEEK' April 2\th M M., 1.1 SEE WINDOW DISPLAYS "SYNCOPATION' K.r.lh . Cop.tol Thru. SVNCOPATION TRENTON .OPATION W APRIL 25 to MAY 1 Adopted by Retail Merchants Division, Trenton Chamber of Commerce •*g*jw 'SYNCOPATION WEEK ml ttij mt TRENTON REEK Adopted by Retail Merchants' Division Trenton Chamber of Commerce SEE HEAR Radio's All Talking-All Singing-All Playing Picture "SYNCOPATION" F. KEITHS CAPITOL THEATRE Monday, Tuesday. Wednesday. April 29 30 May i These cuts illustrate the different material used by- Brown for the campaign described in the story on this page. ItUl HucUu »••»««. Tr,M,» CUtti -I C„„ TRENTON "SYNCOPATION WEEK" April 25 to May 1 SEE — Ui'. U TAmt Mlhtf* Ml PU^tKcMn HEAR "SYNCOPATION" Ke'itV. ("itpilol April 29-30, Ma) I demonstrating the value of local assistance with the Chambers of Commerce. These powerful organizations, if properly and carefully handled, can be worth their weight in gold, but you must learn to play with them, to help their various activities to such an extend that they will gladly tie-up with your theatre when you need them and can plan something which will be of some benefit to all the merchant members. Second Vk*-IW-!ra Ant- SecreUrr TRENTON CHAMBER Of^QM*JeJ*jCe STACY -TRENT HpTEX. ,[ /j TRENTON. NEW . Bcu-K J urn klini £ . - .4690 feet 5850 feet Nov. 17 April 20 Harry Lauder Nov. (F) Powell-Brent-Brook Jan. (Silent Version) Jan. April 13 ♦(Trader Horn *t§Trial of Mary Dugan, The (A. T.) Harrv Carev *t§Night Club (A. i-iarry uarey M - . »_ „ . _ *t§Letter, The (A. T.) (D) Jeanne Eagels (Silent Version) •(Looping the Loop (D) Werner Krauss Mar. 16. 1 the Marines Dix-Elder Oct 13 ♦tsManhatlan Cocktail Arlen-Carroll Nov. 24. Marquis Preferred Menjou-Conklln Feb. 2. 8104 feet . 581 2 feet 7487 feet 6S43feet 5886 feet Nov. 24 Oct. 27 Mar. 16 T. (D) . Brice-Rooney Feb. 23 (D). ♦tViking, The Starke-Crisp. *t§Where East is East Chaney-Velez-Taylor. Wonder of Women, The Stone- Wood Shearer-Warner-Hackett 10 reels April 13 May 4 8508 feet 6500 feet . Nov. 17 Mar. 23 SOUND SHORTS P Title Star Rel. Dale Al Wohlman (D) 3 Songs April 6 . At the Club (D) 8 Victor Artists May 18 Bernard & Henry (D) 3 Songs Ap.il 13.. Bernardo De Pace (D) 3 Mandolin Solos Jan. 18 . Bernardo De Pace (D) Mandolin Solos May 4 Bob Nelson (F) 3 Songs Mar. 1 6 Bob Nelson (D) 3 Songs June 29 . Carl Emmy's Pets (D) Dog Act April 20 . Climbing the Golden Stairs Charles King (T. color). Confession (A. T.) (D) Ames-Nye Jan. 12 Copy Roscoe Karns Craig Campbell (D) 3 Songs June 1 . Duci de Kerekjarto (D) 2 Violin Solos Feb. 23 Nothing But the Truth < A. T. Dix-Kane-Hall April 20 ♦(Redskin (T-color) (D) Richard Dix Feb. 23. (Silent Version) Feb. 23. *t5Slns of the Fathers Jannings-Chatterton Dec 29 (Silent Version) Dec. 9 *+§Shopworn Angel, The (D) Cooper-Carroll Jan. 12 (Silent Version) Jan. 12. Someone to Love Rogers-Brian Dec 1 . Sunset Pass Holt-Conklin Feb. 9 Take Me Home Daniels-Hamilton Oct. 13 Three Week Ends Bow-Hamilton Dec. 8 *t§Tong War (A. T.) (See Chinatown Nights) *)§Varsity (D) Rogers-Brian-Conklin Oct. 27 (Silent Version) Oct 27 1 reel *tWedding March, The (D) Von Stroheim-Wray Oct. 6 824feet *tWoman from Moscow. The Negri-Kerry Nov. 3 What a Night Daniels-Hamilton Dec. 22 *t§Wild Party, The (A. T.) (F) Clara Bow April 6. ( Sil ent Version) 6036 feet . ♦tWings Arlen-Bow-Rogers Jan. 5 . 12267feet (Silent Version) Jan. Length Reviewed 838 feet 897 feet 685 feet .1 reel 690 feet .897 feet .2 reels April 13 2 reels 2 reels April 13 .641 feet 6676 feet 5444 feet 6051 feet 5506 feet 3389 feet 7256 feet .7643 feet .7402 feet 7845 feet 7724 feet 7373 feet 7112feet 6323 feet 5862 feet 5614 feet 5962 feet Feb. 25 Nov. 3 Jan. 12 Jan. 26 April 27 Feb. Dec. Feb. Jan. Dec. 8 Oct. Dec. 6348 feet 6063 feet 10659 feet . 6916 feet . 5378 feet 7167 feet Nov. 3 Oct. 20 Nov. 10 Jan. 5 Mar. 30 . 808 feet . 1 reel . . 1 reel . . . 1 reel 627 feet . 1 reel . . 1 reel . . 608 feet . 1 reel . 1 reel . . 1 reel . . 1 reel .1 reel . 661 feet 1 reel Ed and Lou Miller (D) 3 Songs June 29 . Elsa Ersi & Nat Ayer (F) 2 Songs Nov. 24 . Elsa Ersi and Nat Ayers (F) 2 Songs Mar. 23 . Ella Shields (F) 2 Songs Oct. 27 . Emil Borneo (D) 3 Songs June 22 . Frances White (F) 3 Songs Nov. 17 . Fuzzy Knight (F) 2 Songs Oct. 13. Fuzzy Knight (D) 3 Songs June 8 . George Dewey Washington (F) 2 Songs Oct. 27 . George Dewey Washington (F) 2 Songs Nov. 17.. George Dewey Washington (D) 3 Songs Feb. 2 . George Dewey Washington (D) 3 Songs Mar. 23 . George Lyons (D) 3 Songs Feb. 9 . Gilbert-Sullivan Male Ensemble (D) Song Program June 22 Gordon and Squires (D) 3 Songs Mar. 2 Gus Edwards Internafl Review (D).. All-star Cast April 6 (T. Color) 1043 ft. April 6 Gus Edwards Song Review (D) Special Cast Jan. 5 (T. color) 1 reel Happiness Boys (D) 4 Songs May 25. . . .734 feet April 13 Irving Aaronson's Commanders (D). 3 Band Nos June 1 . Jan Garber's Band (D) 3 Band Nos Feb. 9 Jan Garber's Band (D) 3 Band Nos May 11 Jimtown Cabaret (F) Miller & Lyles Feb. 16 Jimtown Speakeasy (F) Miller & Lyles Nov. 10 Johnny Marvin (F) 2 Songs Sept. 29 Johnny Marvin (F) 2 Songs Nov. 3 JosephRegan (F) 2 Songs Oct. 13 Joseph Regan (F) 2 Songs Nov. 3 Keller Sisters and Lynch (D) 3 Songs Mar. 30 Leo Beers (F) 3 Songs Oct. 6 Locust Sisters (F) 2 Songs . Oct. 6 Man Higher Up, The (D) Walthall-Edeson May 11 • 1 reel *(§Wolf of Wall Street. The (A. T.) 5 .12267 feet Aug. 26 '27 793 feet . .1 reel . 888 feet . 2 reels . .1 reel . 1 reel . 1 reel . . 1 reel (D) . . . . . . Bancroft-Baclanova Feb. 9 . (Silent Version) Feb. 9 . *t§Wolf Song (D) Cooper-Velez Mar. 30 . (Silent Version) Mar. 30 . SHORT SUBJECTS Title Star Rel. Data Are Scotchmen Tight? (Christie) Jack Duffy Mar. 2 . Auto Suggestion Krazy Kat Cartoon July 6. . Beaches and Scream Krazy Kat Cartoon Oct. 27 Believe It or Not (Christie) Frances Lee Nov. 24 . Call Again E. E. Horton Oct. 20 Come Easy, Go Slow Krazy Kat Cartoon Oct. 13. . Cow Belles Krazy Kat Cartoon Jan. 5 . Crazy Doings (Christie) Billy Dooley Mar. 23 . Dancing Town, The May-Skelly-Hayes Oct. 27 Flying Yeast Krazy Kat Cartoon Feb. 16.. Footlight Fannie (Christie) Frances Lee Feb. 9. . Footloose Wimmin (Christie) Bobby Vernon Dec 8. . Fur Peace Krazy Kat Cartoon June 22 Gobs of Love (Christie) Billy Dooley Dec 15 Gold Socks Krazy Kat Cartoon May 11.. Happy Heels (Christie) Billy Dooley Jan. 19 . Hospitalities Krazy Kat Cartoon Jan. 19.. Hat Aches Krazy Kat Cartoon June 8. . 6810 feet 6396 feet 6060 feet 7021 feet Dec. Mar. 1 reel His Angel Child (Christie) Bobby Vernon Feb. 16 Marion Harris (F) 2 Songs Marion Harris (F) 2 Songs Marion Harris (F) 2 Songs Marion Harris (F) 2 Songs * Means synchronized score. Sept. 29 Oct. 20 Nov. 17 Jan. 26 . 1 reel . .1 reel . .1 reel . .1926 feet . . 1 reol . . . . 1 reel ... . .1 reel . . . 1 reel ... April 13 Home Girl, The . Gilmore-Kruger Dec. 1 Hot Sparks (Christie) Bobby Vernon Nov. 3 . Joint Affair, A Krazy Kat Cartoon Mar. 16 Ko-Ko's Act Inkwell Cartoon Dec. 15 Ko-Ko's All Wet Inkwell Cartoon June 1 . KoKo Beats Time Inkwell Cartoon Feb. 9 Ko-Ko's Courtship Inkwell Cartoon Dec. 29 KoKo's Crib Inkwell Cartoon Mar. 23 Length 2 reels . . .1 reel . . . 1 reel 2 reels. . . 2 reels . . 1 reel . . 1 reel 2 reels . 2 reels . 1 reel .2 reels. . . 2 reels . .1 reel . . . 2 reels . . 1 reel 2 reels . . 1 reel . . 1 reel .2 reels . . 2 reels. . . 2 reels. . . 1 reel .1 reel .1 reel . . . 1[reel . ... . 1 ,reel 1 reel Review ecj f Means sound effects. § Means voice (including dialogue and incidental songs). D Means disc. F Means soand-on-film. A. T. after title means All Talkie. 1546 .1/ o t i o ii P i c t h r c X e ws Title Ko-Ko's Dog Gone . Ko-Ko's Focus KoKo's Hoi Ink Ko-Ko in the Rough. KoKo's Knock-down. Ko-Ko's Magic Ko-Ko on the Track Ko-Ko's Parade KoKo's Reward KoKo's Saxophonies Slar Rel. Date Length Inkwell Cartoon Oct. 20 . . .1 reel. . . Inkwell Cartoon May 18 — 1 reel . . Inkwell Cartoon Mar. 9 ... 1 reel . . Inkwell Cartoon Nov. 3 1 reel .. Inkwell Cartoon April 20. . . 1 reel. . . Inkwell Cartoon Nov. 17 — 1 reel . . Inkwell Cartoon Dec. 1 — 1 reel . Inkwell Cartoon Oct. 6 — 1 reel ... Inkwell Cartoon Feb. 23 ... 1 reel . . Inkwell Cartoon April 6.1 reel . Ko-Ko's Signals Inkwell Cartoon May 4 — 1 reel . Lay On. MacDuff (Christie) Jack Duffy Nov. 17. .. 2 reels Liar Bird, The Krazy Kat Cartoon Nov. 24 . .1 reel Lone Shark, The Krazy Kat Cartoon April 13 — 1 reel Loose Change (Christie) Jack Duffy Oct 6... 2 reels Love Spats Jack Duffy April 27 . 2 reels. Nicked Nags Krazy Kat Cartoon Nov. 10 — 1 reel Nifty Numbers (Christie) Frances Lee Dec. 29 2 reels Night Howls Krazy Kat Cartoon Dec. 22 . .1 reel No Eyes Today Inkwell Cartoon Jan. 12 — 1 reel.... Noise Annoys Ko-Ko Inkwell Cartoon Jan. 26 1 reel Off the Deck (Christie) Billy Dooley Feb. 23 2 reels Papa Spank (Christie) Jack Duffy Feb. 2 2 reels Petty Larceny Inkwell Cartoon May 25 — 1 reel.... Picture My Astonishment (Christie). Frances Lee Oct. 13... 2 reels. Reduced Weights Krazy Kat Cartoon Feb. 2 1 reel Reckless Rosie (Christie) Frances Lee April 6... 2 reels. Rough Dried (Christie) Billy Dooley April 20 . 2 reels . . Sappy Service (Christie) Bobby Vernon April 13 2 reels. Sheepskinned Krazy Kat Cartoon Mar. 30 — 1 reel She-Going Sailor, A (Christie) Billy Dooley Nov. 10 2 reels . Should Scotchmen Marry? (Christie) Jack Duffy Dec. 22 2 reels . Single Bliss (Christie) Jack Duffy Mar. 30 2 reels Stage Struck Susie Frances Lee May 4 — 2 reels . . . Still Waters Krazy Kat Cartoon Dec. 3.1 reel . . Tight Places (Christie) Frances Lee Mar. 9 ... 2 reels . Torrid Toreadors Krazv Kat Cartoon April 7... 1 reel Turn Him Loose (Christie) Bobby Vernon Mar. 16 — 2 reels Vanishing Screams Krazy Kat Cartoons Mar. 2. Why Gorillas Leave Home (Christie). Bobby Vernon Jan. 12. SOUND SHORTS Reviewed Title *t§Divorce Made Easy (A. T.) F Slar Rel. Date . MacLean-Prevost July 6... *tFour Feathers Wray-Arlen-Beery. *HGenius is Born, A. (A. T.) 0. P. Heggie *t§Gentlemen of the Press (A.T.) (F) Walter Huston May 4. (No Silent Version) * ''^Glorifying the American Girl Mary Eaton *tjjGreene Murder Case The (A. T.K.Powell-Chatterton ♦(Grounds for Divorce Adolphe Menjou *t§lnnocentsof Paris, The (A.T.) (F) Maurice Chevalier May 25. *t§lnsidious Dr. Fu Manchu (A. T.). . Oland *t§Jealousy (A. T.) Jeanne Eagels *t§Lady Lies, The Huston-Colbert *t§Magnolia (A.T.) (0) Rogers-Brian-Arthur June 29 * §Man I Love, The (A. T.) (F). . . Arlen-Brian May 25 (No Silent Version) *t§Marriage Holiday, The (A. T.).. . Chatterton-Brook-Powell *f§Rainbow Man, The A. T. i . Dowling-Nixon-Darro **Soul of France, The Special Cast Stairs of Sand W. Beery-Castle-Conklin June 8 *t§Studio Murder, The (A.T.) (F) . . Eldridge-Oland-Conklin June 1. (No Silent Version) *t§Thunderbolt (A. T. (F) Bancroft- Wray-Arl en June 15. *t§T NT Harold Lloyd *+§ Wheel of Life, The Dix-Ralston *t§Wheel of Life, The (A. T.) (F). . Richard Dix June 22. *t§Woman Who Needed Killing, The (A.T.) (F) Baclanova-Brook May 18 Length Reviewed April 20 April 20 7 reels April 27 . Mar. 23 PATHE FEATURES Title Star *t§Annapolis (F) Brown-Loff Length 2 reels 2 reels Reviewed 2 reels Feb.2 .1911 feet 2 reels 1510feet .1 reel Mar. 2 .\V§Stage Struck (D & F) "Aesop Fables" Sweet Adeline "Aesop Fables" Feb. Targets Sportlight Nov. Taxi Beauties Jack Cooper Dec Taxi Dolls Jack Cooper Taxi Scandal, A Jack Cooper Oct. Taxi Spooks Jack Cooper Feb. Tiger's Shadow, The McConnell-Allan Dec. Under Dog, The "Aesop Fables" Mar. Uncle Tom Star Cast Jan. Water Wonders Sportlight April Watch My Smoke Haines-Coombs April Water Cure "Aesop Fables" White Elephant, A "Aesop Fables" Jan. SWinning Patterns (D & F) Sportlight Wooden Money "Aesop Fables" Feb. Voung Hopefuls Sportlight April Date II... e. .. 10... 3. 6 4 10 31 6 3 U 14 23 10 7 18 13. 25 Length Reviewed .2 reels Nov. 3 .1 reel Jan. 12 .1 reel Mar. 23 .2 reels .1 reel Jan. 5 . 1 reel Nov. 17 . 1 reel Feb. 2 .2 reels Mar. 30 .1 reel .1 reel .1 reel Oct. 27 .1 reel Oct. 13 2 reels April 27 2 reels 2 reels Sept. 29 2 reels .2 reels . 1 reel Dec. 1 .2 reels April 13 . 1 reel Feb. 2 .1 reel Nov. 10 .1 reel .1 reel Feb. 9 .10 episodes .2 reels .1 reel 1 reel April 27 2 reels Oct. 13 . 1 reel Jan. 19 1 reel Dec. 8 .1 reel .1 reel Jan. 26 1 reel 2 reels 2 reels April 13 2 reels Oct. 27 .2 reels 10 episodes. . . .1 reel Mar. 30 .2 reels .1 reel April 20 2 reels Mar. 30 1 reel April 6 .1 reel Jan. 12 . 1 reel 1 reel Feb. 2 1 reel Title SOUND SHORTS Star Rel. Date Length Reviewed 1§At the Dentist's (D & F) LeMaire-Simon Mar. 24 .... 2 reels Mar. 23 tSCrystal Champions Sportlight 1 reel April 27 *f§ Dancing Around (D & F) LeMaire-Phillips 2 reels April 13 *t§Go Easy, Doc or (D & F) LeMaire-Simon 2 reels *t§HerNew Chauffeur (D & F) Simon-Teasdale 2 reels *t§What a Day (D & F) Simon-Mallory 2 reels Coming Feature Attractions Title Star Rel. Date Wield College Sally O'Neil 1§Flying Fool, The (A. T.) (D & F) Boyd-Prevost-Gleason *t§High Voltage (A. T.) (D & F) Boyd-Prevost-Hale 1§Listen Baby (A. T.) fD & F) Eddie Quillan ft§Mother's Boy (D & F) Downey-Bennett May 12 Ft§My Lady's Man (A. T.) (D & Fj Morton Downey 'tSParis Bound Ann Harding Length Reviewed RKO FEATURES Rel. Date Jan. 6.. April 7 Oct. 7.. Dec. 16. . Oct. 7. . Title Star Air Legion Lyon-Sleeper Amazing Vagabond Bob Steele Avenging Rider Tom Tyler *t§Blockade Anna Q. Nilsson *t§Circus Kid Darro-Brown (Silent Version) Come and Get It Bob Steele Feb. 3 Drifter The Tom Mix Mar. 18 Fury of the Wild Ranger Jan. 6 Freckled Rascal Buzz Barton Mar. 31 Headin' for Danger Bob Steele Dec. 16 Hardboiled O'Neil-Tashman Fen. 3 . Hey Rubel Olmsted-Trevor Dec. 23. His Last Haul T. Moore-Owen Nov. 11 .Idaho Red Tom Tyler April 21 'a«Age Fairbanks Jr.-M. Day Feb. 10 King Cowboy Tom Mix Nov. 26 Lightning Speed Bob Steele Oct. 21 love In the Desert Borden-Trevor Mar 17 Orphan of the Sage Buzz Barton Dec 23 . One-Man Dog Ranger Mar. 3 'Outlawed Tom Mix Jan. 21 Rough Ridin' Red Buzz Barton Nov. 4 Red Sword Nixon-Collier Jr Feb. 17 Sally s Shoulders Lois Wilson Oct. 7 Singapore Mutiny Taylor-lnce Oct. 14 Sinners in Love Olive Borden Nov. 4 son of the Golden West Tom Mix Oct. 1 stolen Love M. Day-O. Moore Dec. 2 "Taxi 13 Conklin-Sleeper Nov. 18. rracked Ranger Nov. 4 Trail of the Horse Thieves Tom Tyler Jan. 13 Tropic Madness Leatrice Joy Dec. 9 . Tyrant of Red Gulch Tom Tyler Nov. 25 /agabond Cub Buzz Barton Feb. 10 Joice of the Storm Sleeper-Dane Jan. 13 Yellowback, The T. Moore-Owen Jan 20 Length .6361 feet. 5081 feet .4808 feet. 6408 feet .6085 feet 5264 feet Reviewed . Sept. 22 6. . . .4899 feet 5265 feet . 5940 feet .6262 feet 5797 feet 4783 feet 6245 feet 6269 feet 4647 feet 4923 feet 4481 feet 6057 feet .4714 feet 6279 feet 6812 feet 6310 feet 6037 feet 6223 feet .5760 feet 4957 feet 4823 feet 6217 feet 4823 feet .4717 feet. Oct. 13 Oct. 20 Sept.2P Ti'le star Rel. Date Curiosities No. 6 Novelty Dec. 5.. Curiosities No. 7 Novelty Dec. 19.. Don't Say Ain't Hill-Duncan July 21 . Faces Curiosities April 24 Follies of Fashion Curiosities May 21 Heavy Infants Karr-Ross-Alexander June II.. Here and There Curiosities May 7 His Wife's Secret Hill-Duncan May 26 Honey Balks Helium-Davis Dec. 2.. Horsefeathers Barney Helium Dec. 9.. Horse on Barney, A Helium-Davis April 21 Jessie's James Vaughn-Cooke Joyful Day Karr-Ross-Alexander Aug. 14.. Just a Stall Helium-Davis May 19 Mickey's Babies Mickey Yule Aug. 7. . Mickey's Big Game Hunt Mickey Yule Dec. 23. . Mickey's Brown Derby Mickey Yule May 12 Mickey's Explorers Mickey Yule Feb. 17.. Mickey's Great Idea Mickey Yule Jan. 30. . Mickey's Initiation Mickey Yule . July 7 Mickey's in Love Mickey Yule June 4. . , Mickey's Last Chance Mickey Yule Apr 14 Mickey's Menagerie Mickey Yule Mar. 17. . Mickey's Northwest Mounted Mickey Yule . June 9.. Mickey's Rivals Mickey Yule Mickey's Triumph Mickey Yule July 2. . Mickey the Detective Mickey Yule Oct. 28. . Mild But She Satisfies Alberta-Vaughn Oct. 14 . Neigh, Neigh, Spark Plug Barney Helium Mar. 24 . Novelties Curiosities Feb. 27.. Odds and Ends Curiosities June 4 . *r§Odd Facts Curiosities April 10 Okmnx Barney Helium Oct. 7... Orienta Curiosities Mar. 13 . Pace That Thrills. The Helium-Davis... June 16 PotPourri Curiosities Jan. 17.. Kummin' Thru the Rye Barney Helium Jan. 27 . Seeing's Believing Curiosities Jan. 2. . Six Best Fellows Alberta Vaughn Oct. 27.. Slide, Sparky, Slide Helium-Davis July 14 Smile, Buttercup. Smile Duncan-Hill Jan. 6 . Sparerib Reforms Hill-Duncan April 28 Standing Pat Karr-Ross-Alexander July 9. . Sunshine's Dark Moment Barney Helium Feb. 24.. That Wild Irish Pose ... Alberta Vaughn Oct. 24.. Toots' Big Idea Duncan-Hill Mar. 31 . . Watch Your Pep Alberta Vaughn Oct. 7. . What a Wife Duncan-Hill Oct. 14.. Who's the Boss? Hill-Duncan June 23 Length Reviewed .1 reel 1 reel 2 reels 1 reel 2 reels 2 reels June 16 1 reel 2 reels .2 reels .2 reels Sept. 29 2 reels .2 reels Oct. 20 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels .2 reels 2 reel 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels .1 reel 1 reel 1 reel 2 reels 1 reel 2 reels 1 reel 2 reels 1 reel .2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels Title t§Headwork i A. T.) j § Your Own Home Town (A. T.) SOUND SHORTS Star Rel. Date Length Reviewed Russ Brown Coming Feature Attractions Title Star Rel. Date Big Diamond Robbery Tom Mix May 13 *t§Forty-Ninth Street 3 Moore Bros Laughing at Death Bob Steele June 2 . . Little Savage Buzz Barton May 19 Pals of the Prairie Buzz Barton July 7. . . Pride of Pawnee Tom Tyler June 9... *t§Rio Rita Special Cast *t§Syncopation (A. T.) Downey-Warings Band *t§Viennese Charmer, The Betty Compson Woman I Love Morris-Kerry May 26... Length Reviewed 6114 feet 4781 feet 7626 feet . . Mar. 30 RAYART (S. R.) FEATURES Title Star Rel. Date Anne Against the World Mason-Mower Aoril 15 . Black Pearl, The Lee-Hallor Jan. 1 . Brothers Keefe-Bedford Feb. 1 City of Purple Dreams Bedford-Frazer Oct. 1 . . Devil's Chaplain, The Keefe-Faire Mar. 15. . . Isle of Lost Men Tarn Santschl Oct Shanghai Rose Irene Rich Mar. 1 . Ships of the Night Logan-Rankin-Sojin Dec. 15... *t§Should a Girl Marry? (D) Foster-Keith Nov. 1 . . . Sisters of Eve Anita Stewart Sept. 15 . . Some Mother's Boy Carr-Ralston-Robards Feb. 15 . . Sweet Sixteen Foster-Olmstead Dec Two Sisters Dana-Lease April 1 . When Dreams Come True Costello-Lease Jan. 15... FILMTONE SHORTS Title Star Rel. Date Overture of 1812 (Tschaikowsky) (D)Filmtone Harmonies Nov. 1. . Val and Ernie Stanton (D) Songs Nov. 1 . . At the Night Club (D) G. Read & Shaw's Hawaiians . Nov. 1 . Dancing Colleens (D) Tap Dancers Nov. 1 . Radio Franks, The (D) Songs Nov. 1 . Length Reviewed 5261 feet 6092 feet 5937 feet .5451 feet .5800 feet .6539 feet 5940 feet 6525 feet 5675 feet 5901 feet 5991 feet . 6242 feet Lenglh 400 feet. . 400 feet. . 400 feet . 400 feet 400 feet Reviewed STATE RIGHTS FEATURES T"l° Star Vctuaiities Curiosities SHORT SUBJECTS Rel. Date Reviewed f ■ iSl2 j x V Helium-Davis Dec. 30 ig Hearted Toots Duncan-Hill Feb. 3 lirds and Beasts Curiosities Feb. 13 .asper s N.ghtOut Duncan-Hill Mar. 3 nr/MW,eek End Hill-Duncan Dec 9 .unos esNo.2 Novelty Oct. 10 curiosities No. 3 Novelty Oct 24 curiosities No. 4 Nove W curiosities Nc 5 Novelty * Means synchronized score, f Means sound effects. Title Star Dist'r About Trial Marriage Corliss Palmer Circle Pict Oct. 15 Appassionata Leon Mathot Franco Film ...April 23 At the South Pole Special Cast Pole Pict. Corp Battle of Mans, The English Cast British New Era Beautiful Blue Danube Junkermann-Mara Aywon Behind the Altar Wilhelm Dietarle Aff. European Bondage German Cast Ufa Broken Barriers H. Costello-Glass Excellent Cleanup.The Charles Delaney Excellent Code of the Air Harlan-Marlowe Bischoff Prod Daughter of Two Fathers Japanese Cast Shockuchl Devil Dogs Holmes-Alt Crescent Devil's Passion, The Special Cast Arfa Dream Melody. The Roche-Shelby Excellent Escaped from Hell Muriat Esterhazy Aff. European Faces of Children French Cast Zakoro Fortune's Fool Emil Jannings L. T. Rogers Golden Dawn Warwick-Ward Conquest Hearts of Men Harris-Keefe Anchor Holy Sinner, The Special Cast Worldart Pict Into the Night Agnes Ayres Raleigh Jazzland Reynolds-Nye Carlos § Weans voice (including dialogue and incidental songs). A. T. alter title means All D Means disc. F Means sound-on-Mm. Rel. Date Length Reviewed 5600 feet 8000 feet 5500 feet . . . . Mar. 23 Length .1 reel 2 reels. . .2 reels. . . 2 reels. . . .1 reel .2 reels. . . 2 reels . . . .2 reels. . . . 1 reel .1 reel. . . . .1 reel . 1 reel 6200 feet 6040 feet 6000 feet 5660 feet 5700 feet 5600 feet 5700 feet 5050 feet 8 reels . 8000 feet 6100 feet 6200 feet 5400 feet 5712 feet 5700 feet Talkie. 1548 .1/ o t i o n Picture N e ws Title Star Rel. Date Length Krassin Russian Cast Amklno 7 reels Lash of the Czar Russian Cast Amkino 6290 feet Life of Beethoven German Cast Film Art Guild 7000 feet Uttle Wild Girl, The Lee-Landis Hercules 5300 feet Linda Baxter-Foster-Beery . Firsi Division 6775 feet Reviewed title Peculiar Households Polo Bonzo Salt Water Millinery Sixty Minutes from B'way Spook Bonzo. Star Ufa Short Ufa Eastern Rel. Date Length Jan. 1.1 reel Reviewed Livingston in Africa English Cast Amer.-Anglo 5799 feet Sunshine Color Novelty Castle Mar Lookout Girl, The Jacqueline Logan Quality Dlst ... Nov. ..6413feet r" Lucrezia Borgia Conrad Veidt Mutual 7200 feet Man Who Cheated Life Veidt-Krauss Aff. European . . Feb. 8 6000 feet Marie Antoinet'e Foreign Cast Unusual 6000 feet Morgane, the Enchantress Ivan Petrovitch Franco Film — April 8. 6800 feet Mother of Mine Special Cast Zakoro Oct . . 7200 feet Mountain Lovers Gaston Jacquet Conquest Jan. . .6500 feet Must We Marry" Garon-Eason Trinity 5400 feet Mystic Mirror, The German Cast Ufa 7000 feet No Babies Wanted Devore-Mong Plaza 5215 feet Old Age Handicap, The Vaughn-Hughes Trinity Pict 5573 feet On the Divide Bob Custer Syndicate Oct. 15. .4657 feet •Orchid Dancer, The Cortez-Lagrange Franco Film.. . April 15 7200 feet Passion Song, The Olmsted-N. Beery Excellent 5080 feet Peacock Fan The Dorothy Dwan Chesterfield 5400 feet President, The Mosjoukine-Vernon E. I_ Klein 81 00 feet Q Ships Special Cast New Era 6000 feet Reilly of the Rainbow Division. .Hall-Garon Crescent 6040 feet Jan. Feb. Bonzo Cartoon Roseland Feb. 1.1 reel Ufa Short Ufa-Eastern. . Mar. 15 1 reel Color Novelty Castle Jan. 15 .1 reel Bonzo Cartoon Roseland Feb. 15.1 reel 1.1 reel. Tally-Ho Ufa Short Ufa-Eastern . Mar. 1.1 reel. Trailing the Western Sun Color Novelty Castle Feb. 15. .1 reel. We Parents Ufa Short Ufa-Eastern. . Feb. 15 .1 reel Sept. 15 Jan. 26 TIFFANY-STAHL FEATURES Title Star Rel. Date Broadway Fever O'Neill-Drew Jan. 1.. *t§Cavalier, The Bedford-R. Talmadge Nov. 1. Devil's Apple Tree, The Dorothy Sebastian Feb. 20. . Floating College, The O'Neill-Collier, Jr. Nov. 10. . Gun Runner, The Cortez-Lane Nov. 20. . ♦ULucky Boy Jessel-Quimby Feb. 2. . Man in Hobbles, The Lee-Harron Dec 20. . ♦^Marriage by Contract Miller-Gray Dee. 1. Length .541 2 feet. .6775 feet. .6430 feet. .5477 feet. .5516 feet. .8653 feet. .5957 feet. .7780 feet. .8250 feet (Silent Version) 7476 feet Nov. 24 Mar. 23 Naughty Duchess, The Warner-Sou»hern Oct. 10 5271 feet. Power cf Silence, The Belle Bennett Oct 20 5554 feet. Rainbow, The Dorothy Sebastian Feb. 15 6114 feet. *t J Reputation Keane-Standlng Spirit of Youth Sebastian-Kent Feb. 20. Squads Right Gribbon-Stone Feb. 1 ♦tSToilers, The Ralston-Fairbanks. Jr Oct 1 7256 feet Tropical Nights Miller-McGregor Dec 10 5449 feet. Reward of Fai'h, The French Cast Conquest 5927 feet *f§Molly and Me Brown-Bennett-Vaughn April Romance of a Rogue, The Warner-Stewart Quality Dlst... .Oct. . 6100 feet Sajenko the Soviet Susy Vernon Ufa 5921 feet Scarlet Youth Corliss Palmer Circle Pict Oct Shanghai Document Russian Cast Oct. 13.. 5000 feet Shiraz Hindu Cast Amer.-Anglo 8065 feet Silent Trail, The Bob Custer Syndicate 4315 feet. •Smoke Bellew Conway Tearle Firs' Division 6605 feet Somme, The Special Cast New Era 7000 feet Soith of Panama Carmelita Geraghty. .. Chesterfield 6300 feet Ten Days That Shook the World Russian Cast Amkino Nov. 2. .7815 feet That Murder in Berlin German Cast Big 3 5700 feet Thou Shalt Not Steal Lillian Harvey Ufa 6941 feet Three Comrades and One Inven- tion Russian Cast Amkino Oct. 13.. 6000 feet Thunder God Cornelius Keefe Crescent 5917 feet Underground English Cast Ameranglo 7300 feet Untamed Justice Faire-Glass Biltmore 5770 feet U-Boat 9 Foreign Cast Jofa Prod 6500 feet West of Santa Fe Bob Custer Syndicate Nov. 15 4852 feet Yellow Ticket, The Russian Cast Amkino Dec. 8 6200 feet Reviewed . Mar. 16 .. Oct. 27 ..Mar. 16 Jan. 12 !6'cL 20 .6 reels Mar. 23 . Oct. 28 SHORT SUBJECTS Star Rel. Date Length Reviewed Title Coming Feature Attractions Star Rel. Date Length Reviewed Title Gold Color Classic 1 reel *t}Hawaiian Love Call, The Color Symphony Dec 15. *HJapanese Carnival, A Color Symphony Jan. 1 . *t5 In a Persian Market Color Symphony Oct 1 . *t8ln a Chinese Temple Garden Color Symphony Feb. 15. Little Vagabond Color Classic Feb. 1 . *tLove Charm, The Color Symphony 1 reel Lover's Paradise Color Classic Jan. 15 1 reel Maude Muller Color Classic 1 reel *t§Melodie Color Symphony 1 reel 1 reel 1 reel 1 reel Nov. 17 1 reel . .1 reel Buying a Wife Special Cast Aff. European 7 reels No Women Allowed Color Class c 1 reel Circumstantial Evidence Foster-Keefe-Lake. . . Chesterfield 5200 feet Tenderfoot Tourist. A Color Classic 1 reel •tSChopin's Passion Robertson-Brinkley. . . Powers Cinephone Jonj, Dick or Harry Co or Classic 1 ree . Dancer of His Majesty, The. . . Special Cast Amkino 7000 feet *t§Toy Shop, The Color Symphony Nov. 1. . . .1 reel . . . Duty to bo Silent Maria Albana Aff. European 6 reels Twinkle Toes^ Color Classic Mar. 1.1 reel... Exodus to the New World, The.. Lyon-Prevost Pioneer t§Way Down South Color Symphony 1 reel... Full Dressed Thieves Nils Asther Aff. European 7 reels _ . _ German UnJerworld Special Cast Aff. European 7reels Coming Feature Attractions {Great Power, The Special Cast Bell Tone TitI Star Rai DatB Lennth Great Unknown, The John Loder Aff. European 6 reels Tltle „ J Hel. Date Length Guilty . Fritsch-Vernon Ufa-Eastern *t§Midstream Cortez-Windsor June 1 Her Viennese Lover Asther-Nolan Aff. European 6 reels Miracle. The Southern-Pidgeon *t§House of Secrets, The Special Cast Chesterfield *t§Molly and Me Alberta Vaughn 8250 feet Just Off Broadway Keith-Christy Chesterfield (Silent Version) 7476 feet Milak of the Snowlands Special Cast Ufa-Eastern *t§My Lady s Past Bennett-Brown April 1 Our Daily Bread Mary Nolan Aff. European 7reels *1§New Orleans Cortez-Bennett June 20 Poet and Czar Special Cast Amkino 8775 feet *t§Two Men and a Maid Collier-Jr.-Bennett June 15 *t§Prince of Hearts, A Kerry-Worth Imperial *t§Whispering Winds Southern-McGregor May 1 (Silent Version) I mperial *t§Rainbow Man. The (A. T.). . .Eddie Dowling So no- Art Prod Two Days Special Cast Amkino 6500feet UNITED ARTISTS Unholy Love Wegener-Petrovitch . . Aff. European Verdun Special Cast Richmount FEATURES Vera Mlezewa (tentative) Derussa Aff. European 7 reels <,..- Water The M. Chekhov Amkino 7000 feet Reviewed Rel. Date When Duty Calls Special Cast. Ufa-Eastern ' 671 4 feet *t§Alibi (A. T.) (D) O'Malley-Busch April 20 Uta-Eastern b7l4 teet *t§Awakenino, The (D) Banky-Baron Nov. 17. *tBattle of the Sexes (D) Bennett-Hersholt-Haver Oct. 13. Length 1 reel Reviewed SOUND SHORTS Title Star Rel. Date *t§Asleep at the Switch (A.T.) (D) Roseland Mar. 15 *t§At the Photographers (A. T.) (F) Harry Delf Elbee 2 reels *t§Club Alabam (A. T.) (F) Abbie Mitchell Intl. Dist. Corp 1 reel *fClyde Doerr & His Saxophone Sextet (F) Jazz Nos I ntl. Dist. Corp 1 reel *tRevenge (D) Doiores Del Rio * ^Friend Husband (A.T.) Burr 2 reels G.illuping Gaucho Mickey Mouse Cartoon Disney Cartoon Corp Feb. 1.1 reel. . *t§Hoak (A. T.) (F) Frawley & Smith Inctl. Dist. Corp 1 reel . *t§Join the Party ( A. T.) (D) Roseland Mar. 1.1 reel *t§Little Friends of All the World (F) Junior Dunkan Bray Dec. . . 1 reel . (Silent Version) Bray Dec . . 1 reel . ^Marionettes, The No. 1 (F) . . Novelty Intl. Dist. Corp 1 reel . *t§Marionettes, The No. 2 (F) . Novelty Intl. Dist. Corp 1 reel. . *t§Meal Hound, The (A. T.) (F)The Nugents Intl. Dist. Corp 1 reel . *t§Meet the Family (A. T.) (F). . Harry Delf Elbee 2 reels *t§Miser, The (A. T.) (F) Bransy Williams Intl. Dist. Corp 1 reel . *i§Monkey Squawks (A.T.) Burr 2reels *tOpry House Mickey Mouse Cartoon.Disney Cartoon May .1 reel . * f 5 Party, The(D) Saf rus 1 reel . ' 'Plane Crazy Mickey Mouse Cartoon.Disney Cartoon.Mar. . . 1 reel *1§Radio Franks & Four Bach- elors (F) Song Program Intl. Dist. Corp 1 reel . *t§Signed, Sealed and Delivered (A. T.) Burr 2 reels *tSteamboat Willie Mickey Mouse Cartoon Disney Cartoon. Jan. . .1 reel . *1§This and That (D) Safrus 1 reel . *t|Ticket Please (D) Safrus 1 reel . •*rTrip to the Zoo, A (F) Animal Cast Intl. Dist. Corp 1 reel . *t§Varietles (D) Safrus 1 reel =*t§Vaudeville (D) Safrus 1 reel *t§Coquette (A. T.) (D) Pickford-Brown-M. Moore (No Silent Version) *t§lron Mask, The (D) Douglas Fairbanks Mar. 9 . 'Silent Version) Mar. 9 . *t§Lady of the Pavements (D) Boyd-Velez-Goudal Feb. 16. . (Silent Version) Feb. 16. . ♦tRescue, The (D) Colman-Damita Jan. 12. . (Silent Version) Jan. 12.. Nov. 3.. Oct. 29.. Length Reviewed 8 reels Mar. 16 7972 feet ...Jan. 12 8180 feet . . .Oct. 20 April 12 Mar. 23 *tWoman Disputed (D) Talmadge-Roland . .8855 feet .8659 feet. .8329 feet. .7495 feet. .7980 feet. .7910 feet .6541 feet .8041 feet Jan. 26 ..Mar. 16 ..Jan. 19 Dec. 15 Nov. 17 Coming Attractions Title Star Rel. Date Length Reviewed *t§Bulldog Drummond (A. T.) (D). . .Colman-Tashman-Love Mar. 30 6767 feet. . . April 13 *tJCity Lights (D) Charlie Chaplin ♦(Eternal Love (D) Barrymore-Horn-Varconi May 11 Jan. 26 *tEvangeline (D) Del Rio-Drew ♦tHell's Angels (D) Lyon-Hall-Nisson *t§Lummox (A. T.) (D) Aug. 3 *t§Queen Kelly (F) Swanson-Byron July 13 *t§She Goes to War (F) Boardman-Rubens-Holland June 22 (Silent Version) June 22 Feb. 23 *t§Song of Broadway, The (D) Harry Richman *t§This is Heaven (D) Banky-Hall June 22 ... .7948 feet April 6 *tThree Passions (D) Terry-Petrovitch June 1 *t§Tin Pan Alley (A. T.) N. Talmadge-Roland *fVenus (D) Constance Talmadge UNIVERSAL FEATURES Title Star Rel. Date M§When the Clock Struck 12 Anybody Here Seen Kelly? Love-T.Moore Sept. 9 (A.T.) (F) Welch-Malcomb Intl. Dist. Corp 1 reel Beauty and BuMets Ted We||s D(£. 16 SILENT SHORTS Title Star Rel. Date Aladdin Bonzo Bonzo Cartoon Roseland Jan. 15 Bonzolina Bonzo Cartoon Roseland Jan. 1 Booster Bonzo Bonzo Cartoon Roseland Mar. 15 Detective Bonzo Bonzo Cartoon Roseland Mar. 1 Down Hawaii Way Color Novelty Castle Jan. 1 Fatal Warning, The (Serial) H. Costello-Graves Flaming Canyons Color Novelty Castle Feb. 1 Kids and Pets Color Novelty Castle Mar. 15 Length 6243 feet .4179 feet .4786 feet 5202 feet Reviewed Length 1 reel .... 1 reel I reel 1 reel . . 1 reel Mascot 10 episodes 1 reel 1 reel Reviewed Love's Witchcraft Ufa Short Ufa-Eastern Nature's Tiny Tragedies Ufa Short Ufa-Eastern * Means synchronized score, f Means sound Feb. Jan. 1 reel 1 reel Body Punch, The Daugherty-Faire Oct. 28 Burning the Wind Hoot Gibson Feb. 10 *t§Charlatan, The Special Cast April 14 (Silent Version) April 7. Clearing the Trail Gibson-Gulliver Oct. 7. *t§Clear the Decks Reginald Denny Mar. 3. (Silent Version) 5792 feet *t}Cohens and Kelleys In Atlantic City, The Sidney-Gordon-Prlce-Swaln . . . Mar. 17. (Silent Version) Mar. 17 *tJCome Across (D & F) Basquette-Howes April 28 Crimson Canyon, The Ted Wells Dec. 16 5311 feet 5740 feet 7400 feet .7752 feet Mar. 23 •tfects. Danger Rider, The Hoot Gibson. Eyes of the Underworld William Cody. § Means voice (including dialogue and incidental songs). A. D Means disc. F Means sound-on-Hlm. Nov. 18 April 28 7. after title means All Talkie, .4179 feet 5357 feet 4208 feet Dec 22 May 4, 19 29 1549 -Title Star Rel. Date Freedom of the Press Stone-Keilh-M. Day Oct. 28. . Gate Crasher, The Glenn Tryon Dec. 9. . *f$Girl on the Barge, The Hersholt-O'Neil-McGregor Feb. 3 . (Silent Version) Feb. 3 . . ♦fsGive and Take Sidney-Henholt Dec. 23. . (Silent Version) Dec. 23 . Grit Wins Wells-Collins Jan. 27.. Harvest of Hate Rex-Perrin Hero of the Circus Special Cast Dec. 2. . Honeymoon Flats Lewis-Gulliver Dec. 30 . How to Handle Women Tryon-Nixon Oct. 14. . *t§lt Can Be Done Tryon-Carol Mar. 24. . Jazz Mad Hersholt-Nixon-Lewis Nov. 11.. *t§Kid's Clever, The Glenn Tryon Feb. 17. . King of the Rodeo, The Hoot Gibson Jan. 6. . ♦tSLast Warning, The Laura LaPlante Jan. 6. . (Silent Version) Jan. 6 .. *t§Lonesome Tryon-Kent Jan. 20.. (Silent Version) Jan. 20. . *tMan, Woman and Wife Kerry-Starke-Nixon Jan. 13. . (Silent Version) Jan. 13. . *t§Melody of Love (A. T.) Pidgeon-Harris.Winton Dec. 2. . Michigan Kid Nagel-Adoree Oct. 21.. One Rainy Night Laura La Plante Dec 9.. Phyllis of the Follies M. Moore-A. Day Nov. 25.. Plunging Hoofs Rex-Perrin April 14. . Price of Fear, The Cody-Thompson Oct. 28 . •tjRed Hot Speed Denny-Day Jan. 27. . (Silent Version) Jan. 27 . Red Lips Nixon-Rogers Dec 2... *t}Shakedown, The Murray-Kent Mar. 10... Silks and Saddles Nixon-Walling-Nolan Jan. 20. . . Sky Skidder, The Al Wilson Jan. 13. . . Slim Fingers Bill Cody Mar. 24 . Smilin' Guns Hoot Gibson Mar. 31 . . Two Outlaws, The Rex (horse)-Perrin Nov. 18. . . Wild Blood Red (horse)-Perrin Feb. 10 . . Wolves of the City Dec 2... *f§YouCan'tBuyLove!D&F)(A.T. Hersholt-Crawford-Chase May 26 SHORT SUBJECTS Title Star Rel. Date All for Geraldlne Sid Saylor Dec. 5. . Alpine Antics Oswald Cartoon April 1.. Alp ne Antics Oswald Cartoon April 1 . . And Morning Came Young-La Salle Dec 19 . At the Front Arthur Lake Feb. 25 . . . Beyond the Smoke Edmund Cobb Mar. 23... Bookworm Hero Lewis-Gulliver-Phillips Dec. 17. . Boundary Battle. The Edmund Cobb Nov. 17. . Buster Trims Up Trimble-Hardwick and Dog Oct. 17. . . Bull-oney Oswald Cartoon Nov. 28 . Calford in the Movies Lewis-Gulliver-Phillips Oct. 15. . Calford on Horseback Lewis-Gulllver-Phillips Dec. 10. . Claim Jumpers, The Edmund Cobb Jan. 19. . . Cleaning Up Arthur Lake Clean Sweep, A Bob Chandler Dec 1 . . . Close Shaves May 22 Come on, Horace Arthur Lake Oct. 8... Cowboy Pluck Bob Curwood May 18 Cross Country Bunion Race, The ... Sid Saylor Nov. 7. . . *t§Cross Country Run Lewis-Gulliver-Phillips May 27... (Silent Version) May 27. . . Crushed Hats Sid Saylor Jan. 30. . . Daring Dude, A Bob Chandler Feb. 2 . . Daring Chances Jack Hoxle Dec. 15... Oays of Daring Bob Curwood April 13. . . Dead Game Art Acord Oct. 7... Dear Old Calford Lewis-Gulliver-Phillips Nov. 26 . . Oeath's Head Bob Curwood Dec 8... Delivering the Goods Trimble-Hardwick and Dog . . May 29 . . Diamond Master, The Lorraine-Stevenson Feb. 3. . Fantasle Laemmle Novelty Farewell Lewis-Gulliver-Phillips Feb. 4. .. Farmyard Follies Oswald Cartoon Dec 24 . . Fiery Fireman, The Oswald Cartoon Oct. 15 Fighting Forester, The Edmund Cobb Oct. 20 . . . Fighting for Victory Lewis-Gulliver-Phillips Nov. 12... Fighting Tenderfoot, A Bob Chandler Dec 29. . . Final Reckoning, A (Serial) Lorraine-House April 15. . . Finishing School Young-La Salle May 8. . . *tFishing Fools Oswald Cartoon April 29 . . (Silent Version) April 29 . Fish Stories Young-La Salle Nov. 21... Footprints Laemmle Novelty Nov. 19. . . Fun in the Clouds Arthur Lake Nov. 5... (Silent Version) Feb. 4 ... Have Patience Trimble-Hardwick and Dog Feb. 6 . . *tHen Fruit Oswald Cartoon Feb. 4... *tHold 'Em Ozzie Oswald Cartoon Mar. 4. . . (Silent Version) Mar. 4 . . Hold Your Horses Young-La Salle Jan. 7 .. Homeless Homer Oswald Cartoon Jan. 7. . . Horse Tail, A Oswald Cartoon Dec 10 . . . In Line of Duty Edmund Cobb Feb. 23... *tSJunior Luck Lewis-Gulliver-Phillips Mav 13. . . Just Monkeys Laemmle Novelty Mar. 11 . . . Kicking Through Lewis-Gulliver-Phillips Oct. 1 . . . Kidnapped Bob Curwood Mar. 16... *t§King of the Campus Lewis-Gulliver-Phillips April 1 . . . (Silent Version) April 1 . Knight Watch The Arthur Lake April 22 . . Knockout Buster Trimble-Hardwick and Dog Mar. 6... Look Pleasant Sid Saylor Oct. 10... Love and Sand Arthur Lake Mar. 25 . . . ♦fLumberjack Oswald Cartoon April 15 (Silent Version) April 15 . . Magic Trimble-Hardwick and Dog May 1 . . . Men in the Row (re-Issue) Jack Hoxie Jan. 26. . . Mystery Rider, the (Serial) Desmond-Perdue Nov. 26. . . Newlyweds' Court Trouble Snookums-Perdue-Egan Oct. 31 . . . Newlyweds' Excuse Snookums-Perdue-Egan May 15. . . Newlyweds' Headache, The Snookums-Bartlett-McPhaill. . . Jan. 23. . . Newlyweds in Society Sncokums-Perdue-Egna April 17... Newlyweds' Holiday Snookums-Perdue-Egan Mar. 20 . . Newlyweds Lose Snookums, The . Snookums-Perdue-Egan Nov. 28. . . Newlyweds' Need Help, The Snookums-Perdue-Egan Dec. 26 . Newlyweds' Unwelcome, The Snookums-Perdue-Egan Oct. 3... Newlyweds' Visit Snookums-Perdue-Egan Feb. 20 . . Nght Watch, The Arthur Lake Oiut At Home Trimble-Hardwick and Dog Jan. 9. . Paddling Co-Eds Lewis-Gulliver-Phillips Oct. 29 .. Panicky Pancakes Oswald Cartoon Oct. 1 . Phantom Riders Feb. 16... Private Business Sid Saylor April 26 . Prodigal Pup, The Canine Cast April 8 . * Means synchronized score, f Means sound effects. Length Reviewed .6474 feet ...Oct. 20 5597 feet .7510 feet 6908 feet .7089 feet. . . Dec. 29 6552 feet 4596 feet.. . 471 9 feet . 5606 feet . 6057 feet .5591 feet . .6090 feet. . .6832 feet. . 5729 feet. . .5509 feet . .7980 feet . .7731 feet. . .6761 feet.. .6142 feet . .6589 feet . 6674 feet . .6733 feet.. .6030 feet.. Title Star Rel. Date Feb. 11 July 14 Jan. 12 !6ek 6 Nov. 10 Oct. .July 26 .5907 feet .4344 feet .4230 feet .6621 feet... Feb. .6621 feet .6957 feet ,6753 feet 5809 feet 4364 feet 4232 feet 5270 feet .4616 feet 4497 feet Length Reviewed .1 reel Jan. 12 .2 reels .2 reels Jan. 12 .2 reels Mar. 30 2 reels 2 reels Mar. 30 .2 reels Mar. 16 2 reels 2 reels .1 reel Oc'. 20 .2 reels .2 reels Dec 8 .2 reels Oct 18 2 reels Oct. 6 .2 reels Mar. 23 .1 reel Dec 22 .2 reels Feb. 9 .2 reels .1 reel .1 reel .1 reel Dec 8 .1 reel Dec 1 2 reels 1 reel 5a9 Do" Laemmle Novelty Range of Fear, The Bob Curwood Jan. 12. Range Wolf Bob Curwood Feb. 9 . Red Romance George Chandler May 4 Red Warning jac|< Hoxie Nov. 1 Rider of the Sierras Edmund Cobb April 27 Riding for Love George Chandler April 6 *t§Rivals, The Lewis-Gulliver-Phillips April 15 (Silent Version) April 15 Rocks and Saddles Oswald Cartoon Nov. 12. Romeo of the Range Bob Curwood Oct. 6 . Sailor Suits Sid Saylor Jan. 2. Saps and Saddles Bob Chandler Oct. 27. Secret Outlaw, The Bob Curwood Nov. 10 Seeing Sights Sid Saylor Mar. 27. Shadows Laemmle Novelty Jan. 14 She's a Pippin Young-La Salle Mar. 13. Shooting the Bull Young-La Salle Oct 24. *tSick Cylinders Oswald Cartoon Feb. 18. (Silent Version) Feb. 18. Sleeping Through Arthur Lake Dec. 31 South Pole Flight, A Oswald Cartoon Nov. 26. Speeding Youth Lewis-Gulliver-Phillips Jan. 7. *tStage Stunts Oswald Cartoon May 13. (Silent Version) May 13 1 reel •tSteam'itat Willie Oswald Cartoon 1 reel *tStripes and Stars Oswald Cartoon May 27. . . 1 reel (Silent Version) May 27 1 reel *tSuicide Sheiks Oswald Cartoon Mar. 18. ...1 reel (Silent Version) Mar.18 1 reel Swell Clothes Arthur Lake Dec. 5. . . .1 reel Nov. 18 Take Your Pick Young-La Salle Feb. 13 2 reels Jan. 12 Teacher's Pest Trimble-Hardwick and Dog Nov. 14 2 reels Oct 20 Television George Sid Saylor Feb. 27 2 reels There's a Will C. King-C. Doherty Dec 21 2 reels This Way Please Young-La Salle April 10 2 reels Mar. 16 Tige's Girl Friend Trimble-Hardwick and Dog April 3 1 reel Mar. 16 This Way Please Young-La Salle April 10 2 reels Tige's Girl Friend Trimble-Hardwick and Dog April 3 1 reel Tracked Down Art Accord Jan. 5.. ..2 reels Two-Gun Morgan Feb. 28 2 reels Wash Line Romance Laemmle Novelty May 6 1 reel Watch the Birdie Trimble-Hardwick and Dog Dec. 12 2 reels Dec 8 Wax Figures Laemmle Novelty Oct. 22 1 reel Whose Baby Arthur Lake Jan. 28 1 reel Winning Point, The Lewis-Gulliver-Philllps Jan. 21 2 reels Woman's Man, A Arthur Lake Dec 3 1 reel Nov. 17 Wooden Soldier, The Laemmle Novelty Dec. 17 1 reel Dec 1 Yankee Clippers Oswald Cartoon Jan. 21 1 reel Jan. 5 Coming Feature Attractions Title Star Rel. Date Length Reviewed *t5Bargain In the Kremlin. The (A.T.) Joseph Schlldkraut *t§Barnum Was Right Blow for Blow Hoot Gibson June 23 Born to the Saddle Ted Wells 4126 feet *t§Braggart, The Jean Hersholt Brides Will Be Brides Laura La Plante *t§Broadway (A. T.) Tryon-Brent-Kennedy (Silent Version) Mar. 3. . . .5729 feet *t§College Love (D & F) (A. T.) Lewis-Gulliver-Phillips *t§Companionate Troubles Reginald Denny Crimson Hour. The De Putti-MosjukJne *t§Dangerous Dimples Laura La Plante June 16 •2 reels Doubling For Trouble Gibson-Gilbert 2 reels *t§Drake Murder Case. The 2 reels Erik the Great Veidt-Philbln 2 reels Mar. 23 *f§Evidence (D & F) Laura La Plante 2 reels Failen Angels Kerry-Starke 2 reels *t$ Flaming Daughters 2 reels Dec. 15 Girl Dodger, The Arthur Lake 2reels April 27 *t§Great Cinema Murder, The .10 episodes *t§Harmony Lane Eddie Leonard 1 reel Hell Wrecker, The Hoot Gibson 2reels Feb. 2 * r §His Lucky Day (D & F) Reginald Denny May 12 Length Reviewed 2 reels Nov. 17 .1 reel Mar. 16 .1 reel 2 reels .1 reel Feb. 18 .2 reels Feb. 23 .2 reels .2 reels Oct. 27 .2 reels .1 reel Sept. 29 2 reels Oct. 6 .2 reels Dec 1 2 reels Dec. 22 1 reel April 27 2 reels Nov. 24 2 reels April 27 2 reels 2 reels .2 reels Oct. 13 .2 reels .2 reels 1 reel *t§ King of Jazz, The (A. T.) . .1 reel .2 reels .2 reels Oct. 27 .2 reels .10 episodes. Mar. 23 .2 reels .1 reel Mar. 30 1 reel *f sport of Dreams, The .2 reels Oct. 20 Paul Whiteman and Band. .1 reel Oct. 1 reel Oct. Lariat Kid, The Hoot Gibson June 23 Man Disturber, The Reginald Denny May 19 *f§Minstrel Man, The Tryon-La Plante Navy Blues Arthur Lake *r§One Rainy Night (D & F) Laura La Plante June 16 Play Goes On, The James Murray Apr. 21 Points West Hoot Gibson Aug. 30 Mary Philbin Mar. 2 (Silent Version) Sept. 22 f§Scandal (D & F) . Laura LaPlante May 5. . . .6475 feet . April 27 (Silent Version) April 21 1 reel * fjjShannons of Broadway. The (A.T.) James Gleason . 2 reels. . *t§Stiow Boat (D & F) . . .La Plante-J. Schildkraut 13 reels April 20 'reel *t§That Blonde Laura La Plarjte May 5 •1 reel *t§Under the Southern Cross Special Cast 6500 feet ... April 27 ■ 1 reel (Silent Version) Jan. 26 2 reels Dec. 22 Wagon Master, The Ken Maynard ■ 1 reil Watch My Speed Reginald Denny 1 reel SOUND SHORTS .2 reels Creels .... Feb. 9 Title Star 2 reels *|§At tne Night Club Brox Sisters .2 reels Feb. 9 .2 reels Mar. 30 2 reels .1 reel 2 reels Feb. 9 2 reels 1 reel Feb. 23 . 1 reel Mar. 23 1 reel 2 reels Mar. 30 2 reels .10 episodes .2 reels Sept. 29 .2 reels 2 reels 2 reels Mar. 30 2 reels 2 reels Dec. 28 2 reels Dec. 1 .2 reels .2 reels .1 reel Mar. 30 .2 reels Feb. 16 2 reels Oct. 27 1 reel Oct. 13 2 reels .2 reels 1 reel Mar. 16 Rel. Date Length Mar. 25 1 reel \\ Bailey and Barnum Vaudeville Act Jan. 11 . . .-.1 reel . . . *t§Love Birds Pat Rooney and Family 2 reels. Reviewed *t§Three Brox Sisters Songs Jan. *f5Zimmerman and Granville Vaudeville Act Jan. .1 reel Mar. 6 .1 reel WARNER BROTHERS Title Star Length 5778 feet. 5278 feet. 6779 feet. 4706 feet 6447 feet 5983 feet. Rel. Date *t§Beware of Bachelors (D) Audrey Ferris Oct. 27. (Silent Version) Dec. 1. *t§Conquest (A. T.) (D) Blue-Warner-Wilson Dec. 22 (Silent Version) Jan. 19. *t&Fancy Baggage (D) Audrey Ferris Jan. 26. (Silent Version) Feb. 23 . ♦f&From Headquarters (D) Monte Bluo April 27. . (Silent Version) June 6.. *i§Frozen River (D) Rin-Tin-Tin April 20 (Silent Version) May 26. *t§Greyhound Limited, The (D) Monte Blue Feb. 9. (Silent Version) Mar. 23 . *t§Hard-Boiled Rose (D) Loy-Collier-Brockwell Mar. 30 (Silent Version) May 4 . »f {Home Towners, The (A. T.) (D) . . Bennett-Kenyon-Brockwell Nov. 3 . (Silent Version) Dec. 15 .. *t SKid Gloves (D) Nagel-Wilson Mar. 23. . (Silent Version) April 27 § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie, D Means disc. F Means sound-on-Alm. Reviewed Feb. 16 6114 feet. 4696 feet . .8693 feet .4841 feet. . .6235 feet Oct. 27 1550 M o t i o 11 Picture N e zvs Tiile Star Rel. *t§Land of the Silver Fox (D) Rin-Tin-Tin-Nye-Hyams Oct. (Silent Version) Nov. 'fjUttle Wild Cat. The (D). Ferrls-Hall-Dawson Dec. (Silent Version) Jan. *t§Madonna of Avenue A (D) Dolores Costello April (Silent Version) May *t {Midnight Taxi, The (D) Moreno-Costello Sept. (Silent Version) Oct. *t {Million Dollar Collar, The (D) . . . Rin-Tin-TIn Jan. (Silent Version) Feb. •t§My Man (D) Fanny Brlce Dec. (Silent Version) Jan. *t§No Defense (D) Blue-McAvoy Feb. (Silent Version) May ♦tSOne Stolen Night (D) Bronson-Colller Jr Mar. (Silent Version) April •tSOn Trial (A. T.) (D) Frederick-Lytell Dec. (Silent Version) Dec. ♦tSQueen of the Night Clubs (A. T.) (D) Texas Guinan Mar. (Silent Version) April *t {Redeeming Sin, The (D) D. Costello-Nagel Feb. (Silent Version) April *t{Slnging Fool, The (D) Jolson-Bronson-Dunn Sept. (Silent Version) April •fJSonny Boy (D) Lee-Horton-Bronson April (Silent Version) May . Warner-Fazenda Feb. (Silent Version) Mar. . May McAvoy Feb. (Silent Version) Mar. Mc Avoy-Horton Sept. (Silent Version) Oct. Date 13... 10 .. 8. . . 5 .. 20... 25 . .. 1... 6... 12... 9... 15... 12... 16... 11 16 20 1 29 Length 5179 feet. 5079 feet. 5644 feet 5161 feet Reviewed . Jan. 29 5729 feet .5057 feet 5561 feet .4878 feet .9247 feet 6136 feet .6921 feet. . Nov. 24 Jan. 5 April 6 •t {Stark Mad (D) *t {Stolen Kisses (D) *t {Terror, The (A. T.) (D). ...5243 feet . . . 829C feat. . Nov. 3 5455 feet .... 5424 feet . . April 6 . . 6921 feet. . . Feb. 23 ...6145 feet ..9551 feet . . Sept. 29 ...6001 feet.. . Mar. 18 6681 feet .4917 feet .6273 feet .4917 feet 7654 feet .5443 feet Aug. 25 Coming Feature Attractions Title Star . Rel. Date Length Reviewed *t}Argyle Case, The (A. T.) (D) Thomas Melghan *t§Desert Song, The (D) Boles-King May 11 13 reels April 20 *t§Glad Rag Doll, The (D) Dolores Costello ♦HGIorious Betsy (D) D. Costello-Nagel 7441 feet May 6 *t{Green Goddess, The (A. T.) (D). George Arliss *t{Hearts in Exile (D) H. Costello-Kerry *t«Honky-Tonk (A. T.). (D) Sophie Tucker ♦({Hottentot, The (A. T.) Horton-Miller 7 reels April 2 t§ls Everybody Happy? Ted Lewis and Band *! {Noah's Ark (D) D. Costello-O'Brien. 9478 feet .... Oct. 27 (Silent Version) 7752 feet *t$No Questions Asked (D) Ferris-Collier, Jr *f{On With the Show (A. T.) (D). . Compson-Brown-Fazenda •tSSap, The (D) E. E. Horton *t{She Knew Men (D) Bronson-Lee-Olmsted •tSTime, the Place and the Girl The.(D)Olmsted. Withers-Kirkwood *t§Under a Texas Moon (A. T.) Blue-Armida VITAPHONE SHORTS ~ Title Star Rel. Date Length Reviewed Ann Grey and Her Boy Friend Songs and Jazz Band Aug. 25 Banjomaniac Eddie Peabody Oct. 1 3 Beau Night El Brendel Bernie Cummins Orchestra Dance Numbers... 1 reel Mar. 16 Bobby Folsom Songs 1 reel Mar. 2 Bit of Scotch, A Kitty Doner Sept. 22 Book Worm, The Harry J. Conley July 7 Bright Moments Benny-Mario Aug. 25 California Songbirds, The Bell-Coates Sept. 1 Celeste Alda (Aida) Giovanni Martlnelll July 7 Celeste Aida (Aida) Giovanni Martlnelll J*uly 7 Character Studies Florence Brady Sept. 1 Chips of the Old Block The Foy Family Sept. 22 Cougat & Company Violin, Songs & Dances June 16 * Means synchronized score, f Means sound effects. Title Star Rel. Date Length Reviewed Creole Fashion Plate, The Karyl Norman Sept. 29 Crooning Along The Croonaders Sept. 22 Cycle of Songs, A Florence Brady Sept. 1 Dead Laughter Sessue Hayakawa Death Ship, The Mitchell Lewis Aug. 25 Dixie Days Plantation Songs Aug. 25 Eleanor Palntor Songs }4 reel Mar. 16 Evening at Home with Hitchy Raymond Hitchcock Family Affair, A Arthur Byron \ Family Ford, The Jim and Marion Harkins " feminine Types Jean Barrios Florence Moore Song Program June 23 Friend of Father's Lydell-Higlns-Leah Aug. 25 Give Us a Lift Flo Lewis 1 reel Feb. 16 Giving In. Deef-Hopper Jan. 12 Gus Arnhelm & His Ambassadors. . Jazz Band June 23 Harry Delf Songs & Dances June 16 Hollywood Montmarte Orchestra. . . Jazz Band : Sept. 29 Jesse Stafford Orchestra Jazz Band Indian Baritone, The Chief Caupollcan Aug. 25 Ingenues, The Jazz Band June 23 In a Casting Office A W. & E. Howard In Dutch Ulls & Clark In the Tropics The Paragons (Quartet) Feb. 23 Jack North, the Ban-Jokester Songs Jan. 19 Larry Ceballos Undersea Review. . . Songs and Dances Sept. 1 Lash, The Crane-Davidson-Tucker June IB Mai Hallett & Orchestra Dance Numbers Feb. 23 Man of Peace, A Hobart Bosworth .' . J une 23 Max Schmeling Interview Mar. 16 Meet the Wife Frank Orth & Co Feb. 23 Men Among Men Fred Ardath Jan. 12 Miss Information Wilson-Horton June 30 Morrissey & Miller Night Club Revue June 16 Music Makers, The Howard Bros 1 reel Mar. 16 Myers & Hanford Songs & Dances June 23 Night Court, The William Demarest June 16 Non-Support Burr Mcintosh June 16 Pagliacci John Charles Thomas Pair of Aces, The Timblin & Raymond 1 reel Feb. 16 Papa's Vacation Bennett-Caron Oct. 20 Phil Baker Accordion Solos 1 reel Mar. 16 Question of Today, The Audrey Ferris Aug. 25 Realization Herbert-Pam June 16 Regular Business Man. A Robert Ober Sept. 15 Rigoletto— Quartet Gigli-Talley-de Luca-Gordon Sept. 29 Sharp Tools Ethel Grey Terry Oct. 13 Songs of Love Sanderson-Crumit Yi reel Mar. 16 Soup Harry Delf Nov. 17 Terry and Jerry Songs and Gags Aug. 25 Three Brox Sisters Song Program June 23 Typical Types Bobby Folsom Va Prononcer Ma Mort (La Julve).. .Giovanni Martinelll June 2 When the Wife's Away William Demarest Nov. 17 Winnie Llghtner Songs Nov. 17 WORLD-WIDE PICTURES Rel. Date April 1 . Mar. 17 . Feb. 2. Length .7500 feet. . .7 reels. . . . .6 reels. . . Jan. Feb. Title Star *t§Black Waters Kirkwood-Brian Bondman, The Norman Kerry Honeymoon Abroad Monte Banks *t§ Kitty (D & F) Brody-Stuart ♦tMoulin Rouge. . .< Olga Chekova Pawns of Passion Olga Chekova Piccadilly Gilda Gray Tommy Atkins Walter Byron Whirl of Life, The Lerch-George Week-End Wives Thomas-Banks Woman in the Night, A Maria Corda Feb. 3 7688 feet Woman in White, The Blanche Sweet 7 reels. . § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie. D Means disc. F Means sound -on- him. Revlewel ..April 13 Feb. 4 9 reels Feb. 23 8 reels 9 reels 7 reels 7000 feet HollyWOOd— Continued Damita, Baclanova, Prevost Fox has borrowed Baolanova from Para- mount tor a featured role in "The Cock- Eyed World." Marie Prevost has also been signed for the same. Joan's Talkie Debut Joan Crawford will make her talkie de- but for M-G-M as star in "Jungle" from Saturday Evening Post story by C. E. Scroggins. Sylvia Thalberg and Frank Butler are writing screen adaptation; Jack Conway slated to direct. Doran Contract Renewed M-G-M took up option on contract of Mary Doran, featured stock player, for an additional six months. Neilan To Direct Claire Marshall Neilan has been assigned to di- rect Ina Claire in her first starring talker for Patho. Arthur Richman is now writing original play. Richard Boleslavsky will assist in direction of dialogue. The Gleason's Pathe Comedy The Gleasons have. started their firsl two- reel talker comedy for Pathe under title of "The Garden of Eatin'." Cast also in- cludes Brooks Benedict, Jack Perry and Charles Hamilton. Ian Keith's Roles Switched First National has switched lan Keith to play opposite Dorothy Mackaill in "The Great Divide" instead of in "Marriage Circle," as first intended. New Christie Star Comedy Lois Wilson and Harrison Ford will be featured by Christies in "Advice to Hus- bands," a two reel talker comedy from sketch by Florence Ryerson. Nina Romano and Wanda Hawley are also in the cast, with direction by A. Leslie lVarce, "Is Everybody Happy" Dialogue Joseph Jackson and James Starr will write the dialogue for Warners Vitaphone production, "Is Everybody Happy.'" in which Ted Lewis will star. T.-S. Signs Leo Carilio Leo Carilio has been signed by Tiffanv- Stahl to be featured in four feature all talkers for that company for next season release. Two will be produced in Techni- color. New Hamilton Talkie Lloyd Hamilton has started production on the second of his two-reel talkie come- dies. Harry D. Edwards is producing the series of Hamilton comedies, with William Watson directing. Returns To Fox Harold Lipsitz has returned to Fox as assistant to Chandler Sprague, scenario de- partment head. In the interest of a n even greater motion picture industry EASTMAN KODAK COMPANY and J. E. BRULATOUR, INC. announce the completion of three new west coast service facilities: A RESEARCH LABORATORY Supervised by Kodak serviee engineers ready to advise on and solve loeal film problems A PRIVATE THEATRE Fully equipped for the projeetion of sound and silent pietures A REFERENCE LIBRARY Freely available, like the other faeilities, to all technicians and executives in the industry 6706 Santa Monica Boulevard HOLLYWOOD Swell the biff list of sound equipped houses that pluy Sducaticnals 3ulkinq T9cmedie >I.U K SENNETT TAI.KIX, ll»IKIIIKS tlarvajt (QctuAJL^) THE SPICE OF THE PROCRAM" EDUCATIONAL FILM EXCHANGES, Inc. LLQyQ HAMILTON TALKING COMEDIES E. W. HAMMONS, Pre) Member. Motion Picture Producers Mid Distributors of America. Inc.. Will M Hays. President In This Issue: Record Smasher Section ^ m m ^ M Reg. U. S. Patent Office The First Sell-out on 42nd Street since "The Birth of a Nation." It remained for Metro -Qoldwyn-Mayer to prove that a sensational picture can play at $2 on a side street and still do capacity business. Qreat companies do great things and you know MET RO- Gold wyn- IVIAYER is the Industry's Qreatest Company in Silents or Talkies. Vol XXXIX No. 19 22, 1926, at the Post Office at New Yo under act of March 3, 1879 Copyright, 1929, by Motion Picture News, Inc. Published Weekly — $3.00 a Year New York lay 11, 1929 PRICE 20 CENTS In the last months See the Circuits Using Pacent: Stanley Co. of America Coston S. & S. Universal Chain Saenger Midwesl Theatre Corporation And 16 others has led rhe Way < < In Number of Installations In little more than sixteen weeks Pacent has installed five hundred Reproducer Systems throughout the United States. In December Pacent installed the first Pacent System in New Jersey. Since that time five hundred additional installations have been completed all the way from Maine to California. Thirty sales and service depots have been established throughout the United Stales and Canada and are working to co-operate in every way possible with the exhibitor. That Patent has assumed the lead is best proved by the nation-wide acceptance of Pacent Reproducer Systems as the standard by which others are judged. Pacent will continue to lead the way in equipment, in engineering, in service, in dollar for dollar value, in fair and square, business-like deal- ings with exhibitors. PACENT REPRODUCER CORP. FILM CENTER BUILDING, New York. N. Y. Louis Gerard Pacent, President Tel.: Chickering 7948-49-50-51-52 30 Sales and Service Representatives in Principal Film Centers in United Stales and Canada [iif.wiw.iTittriiinTir^inriW^r An exhibitor sounded the keynote of this advertisement THE SIGNIFICANT FACT about Paramount' s current $2 all talking singing hits playing^J^ capacity on Broadway, at the Criterion anxl Selwyn Theatres MAURICE CHEVALIER IN INNOCENTS OF PARIS EDHIE HOWLING m THE RAINBOW MAN is that they are but two of 35 all-talking, singing hits released by Paramount, with 13 more coming between now and August 1st! PARAMOUNT TALKING PICTURE HEARQUARTERS PARAMOUNTtf?#fts the Mil -Jo hi Test . . . / / This is the time of year when wise showmen, with an eye to next season's buying, are conducting the "Bill-fold Test" to determine what company's pictures made them the most money in 1928-29. Td ML PRODUCTION/5 INC 9 e/TVENTH AVE. MEV/ YORK CITY Tut \ 1 1 of rue uovH o* UjUEl F*M. 10 little ushers, who slept most of the time, The boss booked United Artists Pictures, then there wer«9 9 little ushers hoping business would abate, Came ''Lady of the Pavements/' then there were 8 8 little ushers, doing the work of eleven, with "Doug" in "The Iron Mask/'then there were 7 * little ushers who with hard work could never mix, Up popped an "Alibi,"then there were O 6 little ushers on laziness did thrive, Mary came in "Coquette," and then there were 5 5 little ushers at their boss got very sore, Vilma Banky played "This is Heaven/' then there were 4 4 little ushers, as rushed as rushed could be on Barrymore's "Eternal Love/' then there were 3 3 little ushers, hoped the rush was nearly through, when Colman's "Bulldog Drummond"appeared, then there were 2 2 ftle ushers said from work they wouldn't run iut'She Goes to War"packed the house and then there was 1 — 1 little usher, almost down and out and done, Saw Brenon's "Lummox" coming next, then there was none. Big Business and Busy Times Always Come When You Play UNITED ARTl$T| PlCTC/Rtf Universal'* Singing and A HARRY POLLARD PRODUCTION The Biggest Record-Breaker of them a 1 1/ BOAT OF EDNAFERBER'S NOVEL IOO% Talking 100% P Entertainment r $2. BROADWAY HIT AT THE CENTRAL— NOW! * ALICE JOYCE * MYRNA LOY ★ LORETTA YOUNG * ZASU PITTS ★ RICHARD TUCKER Presented bv Richard A. Rowland, Play by Jean Bart. Sere. Vertion by Bradley Kin*. Directed by Alexander Korda Hdunting Theme Song "Gypiy Charmer" published by Af. rVitmark and Soni. FIRST NATIOBSAI VlTAWlD"' Motion Picture Wew§ Volume XXXIX NEW YORK CITY, MAY 11, 1929 No. 9 The Test Of Screen Talk "Good Entertainment" The Only Safe Yard Stick By William A. Johnston A PROMINENT producing company asked us recently what, in our opinion, was the proper amount of talk in a talking picture. Our reply was: Enough, but no more, to the sole end of good entertainment; and we suggested as the best example to date "Bull Dog Drummond" which has called forth the undivided praise of all the newspaper and trade paper critics. Here we have the skillful and delightful blending of both picture and stage craft; each one an admirable effort in itself, but— and this is the important point — neither form of dramatic expression aiming to overdo its true part. The result is a new species of entertain- ment that unquestionably outdistances either the picture or stage presentation of a story. Here, it seems to us, is the very crux of the problems of this new era of picture thea- tre entertainment. Its opportunities are vast; but so are its responsibilities. Last week I saw the stage version of "Show Boat" (considered by many to be the best show of the New York season ) just to compare it with the sound picture. There is no comparison. The picture makes the elaborate stage version look lame and inadequate; then two comedies, a Jack White and Lupino Lane, which put comedy pro- duction on a new and immeasurably higher basis; then at the Rialto a short novelty which had the audience moved with delight. Vast opportunities and the signs of them on all sides; but never before has there been such a call for quality production and pro- jection,— for the utmost skill in a new kind of technique. The advertising slogan "an all talking pic- ture" is full of dynamite. Exhibitors have used it so far with great success to bring the people in. And producers, aiming to inter- pret exhibitor demand, are inclined to jam a picture full of talk just for the sake of meet- ing a new and false trademark of entertain- ment. You don't see clothes advertised these days as "all wool and a yard wide." You would, in fact, avoid a house that indulged in such a slogan. The assertion arouses suspicion. You expect a good suit of clothes; you assume that goods are not shoddy. The sooner we replace the blatant claim of "all talkers" with advertising that tells the points of entertainment the more secure will be our new entertainment business from stu- dio to theatre. The gabby, noisy picture that does not en- tertain is costing all concerned a lot of money. Many a theatre in this country is striving to bring back patronage that was disgusted by pictures made only to talk. And it is not merely the pictures that are putting a black eye in sound picture enter- tainment. I am reliably informed that last week thirteen theatres threw out a mixed assortment of sound machines and replaced them with one of demonstrated quality and service. Whether the machines were at fault in themselves or whether it was a matter of inexpert installation or service I do not know, but I do know that the theatre man, like the studio man. these days, has got to be almighty careful about what kind of sound diet he gives the public. 1568 Publix All Sound Policy Wins In Southern Theatres; Big Grosses Despite Weather Innovation Inaugurated In 4 Cities Last Week Meets With Immediate Success With Best Biz In Weeks ATLANTA, OA., .May 9.— The final box-office check-up last Saturday night resulted in a strong vote fa- voring the all-sound policy initiated by Publix in tour major theatres in this im- mediate territory on April 29. In all four theatres — the Howard, Atlanta; Alabama, Birmingham; Tivoli, Chattanooga; Ten- nessee, Knoxville — the grosses shot above those of the several preceding weeks. The large grosses were rolled up despite most unfavorable weather conditions, wmch -truck the hardest blow in Birmingham, w hen a cloudburst virtually paralyzed busi- ness throughout Tuesday and Tuesday night. Atlanta suffered less than Birm- ingham in that respect, but a steady rain throughout the same period made inroads at all Atlanta box-offices. Not until J hurs- day diil the weather clear up, and imme- diately the business began to ouilcl ai both t he 1 low aril and Alabama. In all four theatres the opening on Mon- day drew the biggest Monday's business of many weeks. Following the bad setback on Tuesday and continued rains on Wednes- day, the theatres clicked right on through the rest of the week, all finishing in sub- stantial profits. All advance advertising through news- papers, billboards, screens and all other mediums, stressed the elimination of stage shows and presentation acts in favor of an all-sound picture policy with the "whole show on the screen." Hence the strong re- sponse l- taken to indicate highly favorable public reaction to the policy. Audience reaction to the programs was unmistakably enthusiastic, and comments id' reviewers in the local newspapers were equally friendly. Boiled down to the last analysis, it ap- pear- that the new policy, of itself, is en- tirely acceptable. And the product chosen to initiate the policy clicked. From now on it will he up to the product, the ar- rangement of the program, and the presen- tation. One factor accredited with contributing to the success of the new policy i< the new scale of admissions. In all four theatres affected the scale heretofore has been 35 and 60 cents — .'55 for matinees, 60 for eve- nings. Under the new policy the evening top i- reduced to 50 cents, which means more patrons to achieve the same gross. And the larger grosses chalked up by all lour theatre- making the all-sound experi- ment more than justify the reduction in evening admission. To what extent the public is willing to ac- cept tlie new policy was indicated repeat- This Mo. Town Howled Down Blue Sundays HERE'S one which towns that are under the oppressive yoke of Sunday closing laws might try: Several weeks ago an ordinance was passed in Monette, Mo., which pro- hibited Sunday shows. The populace, business men and all, let out such a yelp and threatened to "move out of such a damned town" that the or- dinance was adjudged unconstitutional by Judge Emory E. Smith in the cir- cuit court. Whether the "yelping" of citizens had any bearing upon the judge's decision is, of course, a matter of opinion. Any way, Monette now has its Sunday shows. RKO Trying To Revive Vaude In The South Delmar Trip Leads To Belief That New Circuit Will Be Placed In Operation A conference in New York last week be- tween .Jules Delmar, of the RKO Booking Office, and F. .1. Sparks, the Florida the- atre owner, is believed to forecast a re- vival of vaudeville in the south. Delmar returned to New York from an extended southern trip about a week prior to Sparks' trip north. Jules Delmar was the hooker in the old Keith offices of what was known as the "Delmar time" in the south. Several years ago the Publix houses discontinued vaude- ville. In an attempt to revive interest in vaudeville, Delmar made his trip south and in a number of states found that theatre owners were willing to listen. The season in Florida this w inter was so good that the general belief is that vaudeville will again he presented there next winter. Delmar, however, denied that there was any deal on with Spark- for his theatres and that the visits of the two were purely social ones. edly when the special trailer wherein Mr. Sam Katz speak- on "These Changing Times" received some hearty applause. In the opinion of a leading Atlanta news- paper reviewer, who ha- covered picture theatres for more than eight year-, "The p iblic is less concerned with policy than with product. What the people want is g kiiI entertainment, and if the new Publix policy provides such entertainment as made up the program at the Howard lasl week, the theatre-going public will like it." Motion Picture News Talkers Open Production Field To Independents Stage Producers Enter Ranks Thru Control Of Dialogue Rights; Big 3 Combine The theatrical managers and producer- are going to invade the talking picture pro- duction field either with or without the consent of the moguls of the film industry. They feel that their control of the dialogue rights to innumerable stage plays gives them the bulge on the picture producers, and with the aid of independent studios offering facilities for the production of talking screen entertainment they are going to make their entrance as producers in a short time. A combination of three names of world-wide fame is already underway. This trio represent the most aggressive and ingenious producing brains in the entire theatre field, either in America or abroad. At present the group who were reported as about to align themselves with RKO have not made a move as yet. Both Lee Shubert and A. H. Woods are likewise not com- mitted to any particular known producer of pictures as yet. But there are plans and deals being discussed. One thing that the producers of the stage feel is that they will have an outlet for their productions in the legitimate theatres of the country, so that they will be able to recoup their production costs, and then have the independent theatre owners in the picture field to go to in the event that huge producer-controlled chains don't book them. Within the next ten days or two weeks there will be an announcement on the part of the internationally known trio as to their picture production plans. The combination is strong enough in name value to command front-page space in all of the dailies of the country. New Brookhart Bill Gives Trade Comm. Power To Control Block and blind hooking again are at- tacked by Senator Brookhart of Iowa in a hill introduced in the Senate .May 7, hut the measure of last session has been amended so as to give the Federal Trade Commission comprehensive power to con- trol the motion picture industry. With the introduction of hi- hill, Brook- harl launched a verbal attack on Will H. Hays, whom be denominated as the "fixer" id' the industry, employed, he declared, for the purpose not of cleaning up the films hut of defeating hostile legislation. I'nles- something is done to curb the trust-making tendency in the industry. Brookharl asserted, competition will he -illid and the theatre will he doomed. "\o combination ever before represented such absolute control of an industry in the economic historv of the United States," h? charg .1/ ay 11, l ■> 2 9 1569 Tri-State T. O. Little Rock Meet Is Well Attended More Than 150 Theatremen Hear Discussions On Important Topics The convention of the Motion Picture Theatre Owners of Arkansas, Tennessee and Mississippi, held at Little Rock, Ark.. Sunday and Monday, April 28-29, was termed by all who attended as "the best convention ever." Over 150 attended. Highlights of the meet were the resolu- tions against Roger Babson. sound pictures and the two addresses of National Presi- dent "•Pete" Woodhull. The largest attendance ever for the tri- states unit was accounted for at the con- vention. The next meeting, in the Spring of 1930, will be held in Memphis, the next in Little Rock. Exhibitors registering at the convention were the following : O. F>. Fiske, Oak Grove, La.; W. J. Williams, Ice- land, Miss.; O. C. Hauber, Pine Blurt, Ark.; Sam Dudney, Ashdown, Ark.; M. J. Pruniski, North Little Rock, Ark.: B. M. Shepherd, Sheridan, Ark.; S. D. King. Bauxite, Ark.; J. E. Fondren, Kensett, Ark.; R. A. Wilson, Dewitt, Ark.; O. R. Elliott, Dewitt, Ark.; F. L. Clarke. Hazen, Ark.; M. S. McCord, Camden, Ark.; J. E. Burnett, Atkins, Ark.; E. H. Butler, Russellville, Ark.; G. M. Butler, Russellville, Ark.; L. B. SwafTord, England, Ark.: M. A. Light man, El Dorado. Ark.; C. J. Rister, l)es Arc, Ark.; W. E. Blume, Searcy, Ark.; W. E. Malin, Augusta, Ark.; W. R. KautTman, Benton, Ark.; D. E. Fitton, Harrison, Ark.; W. B. McReynolds, Malvern, Ark.; J. L. McReynolds, Malvern, Ark.; E. G. Ballinger, Cotton Plant, Ark.; W. M. Reeves, Little Rock, Ark.; John A. Collins, Paragould, Ark.. Lonnie McClurc Dardanelle. Ark.; H. I). Wharton. Warren, Ark.; Joe Griffey. Warren, Ark.; ('. H. Hummel. Carlisle, Ark.; C. H. McCroskey, Dermott, Ark.; Mrs. Lola Bell, Lomoke, Ark.; W. L. Landers, Batesville, Ark.; J. H. Moslev, Alicia, Ark.; R. A. Mosley, Alicia. Ark.; W. G McGee, Cave City, Ark.; Sidney M. Nutt. Hot Springs, Ark.; J. C. Ligon, Glenwood, Ark.; Cecil Culp, Arkadelphia, Ark.; J. A. Rinehart, Stutt- gart, Ark.; P. F. Engle, Clarendon, Ark.; F. M. Hor- ton, Hope. Ark.; J. F. Norman, England, Ark.; J. M. Kaufman. ( ilenwood. Ark.; L. F. Haven, Forest City. Ark. ; S. B. Johnson, Cleveland, Miss. ; J. A. West, Louisville, Miss.. Ed. M. Whaley, Parkesburg, Pa.; C. C. Stringtield, Danville, Ark.; W. A. Kraus, Clarks- ville. Ark.; Chas. Marshall Rogers, Ark.; T. J. Camp bell. Bald Knobb, Ark.; J. Earl Houseley, Hot Springs, Ark.; B. \'. McDougal, Monticello, Ark.; Reed James, Fordvce. Ark.; L. B. Clark, El Dorado. Ark.: (',. Carey. Paris, Ark.; T. W. Sharp. Little Rock, Ark.; T. A. Shea. McGehee. Ark.: Alvin Hodges, McGehee, Ark. Film and equipment people registered at the meeting were: II. R. Ilisey. First National, Memphis, Tenn.; Fred M. Jacks, First National, Memphis, Tenn.; J. A. (Buddy) Harris, Alexander Film Co., Little Rock, Ark.; Tom Heenan, Alexander Film Co., Colorado Springs, Colo.; E. F. Stein, Universal, Memphis, Tenn.: J. W. Talley, Pacent Co.. Memphis. Tenn.: W. M. Snetson. Pbonolilm Co., New Orleans, La.; N. J. Colquhoun, Metro, Memphis, Tenn.; Sol Davis, Home State Film Co., Dallas, Texas; T. W. Young. Jr., Fox, Memphis, Tenn.. J. Shanfeld, Moviephone, Chicago, III.; G. A. Turner. Moviephone, Chicago. III.; Al Lieburgh, Moviephone, Chicago, III.: M. L. Brown. Moviephone. Chicago, 111.; N. J. Porske, Photophone, Chicago, 111.; C. F. McGuire, Metro, Memphis, Tenn.: J. F. Willingham, Metro, Memphis, Tenn.; Roy Y. Litsey, Nhnro. Memphis. Tenn.; Phil Longdon, Para- mount, Memphis. Tenn.; R. J. Ingram, Columbia, Memphis. Tenn.: II. K. Kistler, Pathe. Memphis, Tenn.: J, Greig, Pathe, Memphis, Tenn.; B. F. Busby, Home State Film Co., Memphis, Tenn.: Lloyd D. Lawson, Ark Seating Co., Pine Bluff, Ark.; H. T. Spears, Metro. Memphis, Tenn.; P. M. Baker, RKO, Memphis, Tenn.; Wick Johnson, Buffalo Engineering Co., Dallas. Texas; Arthur DeStefano, National The- atre Supply Co., Memphis, Tenn.; Herman Hunt. National Theatre Supply Co., Memphis, Tenn.: C. F. Boneman. Kansas City, Mo.; S. A. Arnold. Advance Trailer Co.. Little Rock, Ark.. McAlpin, McAlpin Co., Kansas City. Ark.; C. M. Brashers, Pathe Cameraman, Pathe News little. Little Rock, Ark.; L. F. Daniels, Fox News. Cameraman, Little Rock, Ark.; Eli Whitney ( 01 1 ins. „\lc Al pi n Co.. Jont'sboro, Ark.; Weyer, New York, N. V. All-Over Tints For Talking Films New Laboratory Feat Announced At S.M.P.E. Meet Future Entertainment Visioned By Writer . » T UST a few years hence and the -I American public will want something more than talkies, so now is the time for the ambitious lover of wealth and fame to begin planning on other schemes," writes Bertha Mae Weyant of Kansas City to The Kansas City Star. "The next step no doubt will be the introduction of mechanical contrivances to resemble and substitute for human beings in making pictures the hidden power of which may be tapered down to such a point of perfection that it will enable them to perform some of the leadintr roles of the screen. Without a doubt mechanography will be largely em- ployed to supplant important movie characters and mechanical devices, hu- man in action, will become masters of daring stunts which so often have ex- posed many actors to unnecessary danger." J. C. Brady, T. O. Leader Here And In Canada. Dead Veteran Showman, 80 Years Old, Passes Away At His Home In Toronto Exhibitors and theatre owners in both the United States and Canada lost a vet- eran leader last Sunday when J. C. Brady passed away at his Toronto residence at the age of SO, after an illness of several months. He was president of the Motion Picture Theatre Owners of Canada, and vice-presi- dent of the Motion Picture Theatre Own- ers of America. Surviving him are his widow and an adult family, several of whom are in the Canadian motion picture field. Funeral services were held Wednes- day. When the motion picture theatre was in- troduced into Canada, Mr. Brady was one of the first theatre owners. Tie was promi- nent from the start in exhibitor organiza- tions, and was head of the committee in charge of legislative situations in Ottawa and the provinces. He led the Canadian contingent at all of the conventions of the M. P. T. O. A., and was national officer for several years. Roseland In Cleveland Deal Roseland Pictures has closed a deal with J. C. Fishman of Standard Film Exchange of Cleveland for the release of twelve Rose- land one-reel talkies in Ohio and nearby territorv. Tinted Sound-On-Film Prints One Of Several Important Developments Discussed At New York Session THAT projection of talking pictures in color tints psychologically appro- priate to the mood of the scene has been made possible by positive print dyes, giving a range of 16 hues and a neutral tone, developed by the Eastman Kodak Re- search Laboratories, was revealed as one of the most important recent scientific ac- complishments announced during the early sessions of the Spring Meeting of the So- ciety of Motion Picture Engineers which opened at the Park Central Hotel, New York City, last Monday morning and con- cluded Thursday evening. Announcement of the tinted positive film with dyes that do not stop light rays which activate the photo-electric cell employed in sound-on-fllm systems was made in the technical paper read by Lloyd A. Jones, head of the Physics Department of the Eastman Laboratories. The development described does not mean that natural colors will be used in talking pictures using the sound-track, but it in- troduces a new emotional range for the art of the sound motion picture, a development which under "careful study and experi- mentation may lead to the development of this (color) language or symbolism into a powerful emotional tool in the hands of the master motion picture dramatist," said Mr. Jones. The tints are more delicate than those used formerly with silent pic- tures, and afford double the number of all- over hues which were employed with silent films. By means of these tints the yellow brilliancy of sunlight, the blue of the sea, a warm pink suitable to romantic scenes, can all be reproduced. One hundred and sixty members were registered as the Spring Meeting of the Society was opened Monday morning at the Park Central. Papers dealing with various phases of sound pictures predomi- nated. A membership of 1,000 by next year was the objective in sight for the organization, L. C. Porter, of the Edison Lamp Works, said in his address opening the meeting. The London section, recently organized, has a membership of 80, he said. Major Edward Bowes welcomed the meeting The sessions Monday were held at the Park Central, Tuesday the society met at the auditorium in the Bell Telephone Laboratories; Wednesday at the H.C.A. Photophone headquarters; Thursday at the Park Central with the afternoon devoted to an inspection of the Paramount-Famous- Lasky Long Island Studios, and a joint meeting with the Acoustic Society of America at the Bell Telephone Laboratories auditorium at night. The annual banquet was lu Id Wednesday night at the Park Central. 1570 Motion P i c t 11 r e X c xv s Cooperation Between Fox-IVLG.M. Studios To Effect Great Savings In Production And Operation Thousands Annually Will Be Cut Off Expense Through Interchange Of Talent And Equipment HOLLYWOOD, May 8.— With execu- tives of the Fox and M-G-M pro- ducing organizations getting to- gether during the past ten days, close work- ing arrangements between the two studios being effected, will result in economies to- taling hundreds of thousands of dollars yearly. As a result of the conferences, the two producing organizations will co-operate to the fullest extent. Possibilities of pooling purchases of materials and supplies were discussed, with expectations that the two -linlici- will gradually combine their pur- chasing powers along these lines to result in saving thousands of dollars yearly. Early last week the M-G-M executives were taken on a detail inspection *)f the Fox Movietone Studios. They were made fa- miliar with the layout and equipment of the sound stages, and discovered several meth- ods and devices in talker production that could be used advantageously on the M-G-M lot. A few days later the Fox of- ficials were taken through the M-G-M plant, and found several devices that could be utilized in their own studio. As a result of the close co-operation be- tween the officials of both studios, it is cer- tain that there will be a more general in- terchange of ideas than in the past. When things get working smoothly, it is highly probable that the two companies will inter- change actors, writers and directors, be- sides utilizing sets, sound stages, and gen- eral production equipment. Sol Wurtzel, general manager of Fox Studios, visited the M-G-M lot Thursday, spending several hours with M-G-M offi- cials and making an inspection of the studios. When leaving, Wurtzel carried three or four blue-covered stories or scripts under his arm. Perhaps the scripts concerned current or future M-G-M productions, and were given to Wurtzel to either read or approve. Then, again, the blue-covered manu- scripts might have concerned stories under considcra lion for coming \-\t\ \ iict ures, with Wurzel seeking the advice of M-G-M pro- duction officials on the stories. Consolidated Acquires The Buchheister Plant Property The Buchheister Studios in New York lias been acquired by the Consolidated Film Industries, Inc., the entire Buchheister business being transferred to the Consoli- dated laboratories. Mr. Buchhheister has been made production manager of Consoli- dated's 10 M.M. personal service depart- ment. Dallas Mayor Abolishes Paid Film Censor THE paying position of motion pic- ture censor for Dallas was abol- ished recently by J. Waddy Tate, new mayor of Dallas, Texas. The board of appeals on censorship was also done away with. "Public morals and public taste have advanced to the point where they can be depended upon to reject the vicious and unwholesome," Mayor Tate ex- plained. Tenth U. A. Annual Meet Held; Board Of Officers Reelected The tenth annual meeting of stockhold- ers and directors of United Artists was held at the home office last Tuesday, the stockholders and directors reelecting Joseph M. Schenck president and chairman of the board and also reelecting the following: Dennis F. O'Brien, Harry D. Buckley, Arthur W. Kelly and Alexander Lichtman vice-presidents; Mr. Kelly, treasurer; Mary Rusk, assistant treasurer; Albert. H. T. Banzhaf, secretary; Sumner Taylor, assist- ant secretary, succeeding F. A. Beach. Directors, all reelected, include Joseph M. Schenck, Dennis F. O'Brien, Harry D. Buckley, Christopher Dunphy. Nathan Bru- kan, Bertram S. Xayfack, Albert H. T. Zanzhaf and James A. Mulvev. Fox Film Earnings $3,047,138 For 1st Quarter Of Year The net income for the tirst quarter of 1929 for Fox Film Corporation showed an increase of 109 per cent over the corre- sponding period of last year. For the first quarter of the present year, the company realized $3,047,138, after all charges and depreciation, but before federal taxes, com- pared with $1,451,842 for 1928 's first quar- ter. After making allowance for federal income taxes, the figures were equivalent to $2.93 a share on the 929,660 shares of Class A and Class B stock now outstanding, and compares with $1.78 a share on the 767,216 shares of Class A and Class B stock outstanding in the first quarter of 1928. The new figures do not include any revenue from the Fox Theatres enterprises, it was explained. New Finkelstein And Rubin House For Faribault, Minn. Finkelstein and Rubin will build an at- spheric theatre at Faribault, Minn., this spring if present plans are adhered to. The theatre which is to cost approximately > 1 .">! 1.(1(11 1 will be erected upon the Bonner location of the Grand Theatre. Producer Certain Of British Success With The Talkies Nation Has Unlimited Stage Talent To Draw From, Says Captain Ban field The British film producer may become a real rival of his American fellow with the possibilities opened up by the talking pic- ture, believes Captain George Banfield, head of British Filmcraft, Ltd., now in Xew York to make a survey of American talk- ing picture production methods. The talkies are just as new to American film moguls as they are to English produc- ers, states Captain Banfield. They have created a brand-new industry, new in tech- nique and fundamentals and still in a period of evolution. With experimenting in the new art form going on at all sides, contends the British producer, everyone is entering the new business on practically the same level. This condition of affairs tend- to remove many of the handicaps under w hich the British producer has had to labor heretofore. "I foresee a tremendous impetus to British film production and a great widen- ing of the market for British pictures in connection with the sound field." declared Mr. Banfield in an interview with a Motion Picture News representative. He spoke of his country's prospects in the new field, arguing that English stage talent offers a sufficient number of players with which to work, something that was not so with the old silent pictures. English Co. Alleges Breach Of Contract In Writ Against Fox A writ against the Fox Film Corpora- tion (Australasia) Limited, claiming 20,- »00 pounds ($100,000) damages in respect of alleged breach of contract for the supply of films, has been secured by Union Thea- tres, Limited. Messrs John Williamson and Sons, solicitors for Union Theatres, issued the writ, which, it is understood, wa- taken out owing to the Fox features. "Mother Knows Best," "The Air Circus," and others, having been supplied to Ilovis' tor exhibition in Sydney, Melbourne and else- where. Are Warners And Skouras Behind St. Louis Building? The film colony of St. Louis, Mo., is very much interested in a report that the Skouras and Warner Brothers are interested in a proposed 35-story office building to be erected on Locust Street either at Eighth or Ninth Street. The Victoria Bldg. site i- considered the most likely location it' t he project matures; it is situated on the north- west corner of Eighth and Locust Streets. A few years ago it was reported the Skouras Brothers planned a new first-run house for a Locust Street corner. M ay 11 19 20 1571 Paramount's New Record With "The Letter" And Rudy Vallee; "Bulldog Drummond" A $2 Hit Earnings Of Two Canadian Film Co.'s Boosted By Sound FP-L Canadian Shows Big Gain: jFired Opposition Hurts Montreal House The influence of the talkies on financial statements is well known in reports from three Canadian companies. Thanks to sound pictures, it is s;iieings who have reason to be loved and sympathized with. * * * MERVYN LEROY: The same old rule that I found in vaudeville and in musical com- edy, and that is found in drama, applies to mo- tion pictures. "A laugh and a tear, a bit of romance and the element of surprise." Well mixed, properly seasoned and served with relish, and you have box-office success, whether you are selling a drama, musical comedy or motion picture. * * * ALEXANDER KORDA: When a screen story is convincing enough to mnke the audience completely forget themselves, it is bound to be successful. Many elements enter into the mak- ing of such a screen offering. The story must be good, the artists must be capable and the di- rection must be intelligent. DR. WILLIAM M. MARSTON: The story must tell about emotional experiences common to the whole human race. The emo- tions depicted by the characters on the screen must be identical with those that every person alive has experienced time and time again. This does not mean that the actions of the screen characters must have been experienced by the audience, but the actions must be those which everyone would like to perform if he could. If we have a picture which arouses universally experienced and universally repressed emotions, then we know beforehand that we have a sure- fire box-office success. * * RENAUD HOFFMAN: It's the spirit of the company while making the picture that counts. If the company is congenial and feels the story the picture is almost certain to be a success. I can tell whether a picture is a suc- cess or not by watching the players off stage. If they chum together, laugh together, relax together, talk together, give each other helpful hints, then there's the proper spirit. That spirit tells in the picture. Without it no picture is assured of success. BOBBY NORTH: A study of all the box-office hits since "The Birth of a Nation" reveals no apparent single reason for this suc- cess. Some had fine acting, others were ex- cellent drama, still others impressed by their novelty features. Instead of finding something common to all of them it is discovered that they are all different. They all had an intangible something, an appeal, which was the reason for their success. A box-office picture then is one that appeals to the public. But appeal is too intangible to grasp and put into a picture. It comes through accident, or genius, and a little preparation beforehand. * * * NED MARIN: A box office hit is a pic- ture that luckily happens to hit the public fancy at a certain time. At some other time, the same picture might only be a fair success or even a failure. The mood of the public is fanci- ful. It doesn't know what it wants in screen entertainment until actually confronted with the picture. Divine the people's mood of the moment, add good story, direction, and player--, and then watch the money roll in at the box office. * * * RAY ROCKETT: The most important thing in turning out a "box-office picture" is a good story. The stories of successful pictures, if written as they were told on the screen, would be widely read. The public won't react to a weak story. Good direction is next in im- portance. Then comes the cast, which must per- form satisfactorily. * * * WILLIAM A. SEITER: I have yet to see a record-breaking picture in which I didn't reflect to a degree the emotions portrayed by the principal characters. If you recall the tre- mendous emotional pull of "The Birth of a Nation," "Over the Hill," "So Big," 'Stella Dallas," "Lilac Time," and "The Broadway Melody," you will find that each of these big successes carried the audience right through the experiences of the story characters. * * * CLARENCE BROWN: There is no formula for a box-office success, or even a broad set of rules that may be followed in whole or in part. If one is fortunate enough to catch that elusive and transitory quality known as "popular appeal," he has a powerful magnet. This appeal may come from the most unexpected and multiple quarters. May 11 , 1929 1593 Wm. Fox "THE VALIANT 99 WILLIAM K. HOWARD 1594 .1/ o t i o n Picture A c 7C s The Hollywood Angle On B. O. Success ROBERT F. HILL: My judgment of a picture in advance of public showing is based primarily on the experience I gained as an actor on the stage. The professional attitude and the public attitude are vastly different. What may appeal to the directors, the player or the pro- ducer may not have that quality that brings a reaction from the public. And, after all, it is the verdict of the public that tells the story. So, to sense that a picture will be a success one must know what the public wants and experience, especially on the stage, is invaluable in this respect. * * * HOOT GIBSON: 1 play a hunch when I spot a picture as a success before it is shown in the theatres. I've never tried to analyze that hunch exactly. But, stopping to think it over, there must be some reason for that hunch. First of all I suppose it is a feeling that comes when one realizes one has a good story, but 1 believe that the enthusiasm with which the di- rector and the players approach and carry out a picture counts most. * * * WILLIAM JAMES CRAFT: Recogni- tion of a box-office success before it is shown to the public depends upon a number of things. Some of these make themselves known before the picture is completed. For instance, you, know in advance whether or not you have a good story and a good cast. During production you can sense how things are going. There are certain situations that you know will appeal to the public's sense of humor or will move people emotionally. You learn from experience what kind of situations and characters can be trusted to move your audiences. * * * REGINALD DENNY: The actor senses whether or not a picture will "click." Naturally, he abuses his judgment largely on how he feels about his own role. If he feels that he has a good story and a part in which he can act naturally, then, of course, he believes he has a popular success. The picture can be trusted to reflect the spirit of those responsible for it. * * * KEN MAYNARD: A baseball pitcher knows when he has "something on the ball." It's the same way in making a picture. If you're making pictures, you've got to know what the great masses of people want — that is, if you want to go on making pictures. You get so that you instinctively realize if you've got a picture that will appeal to your public. You begin to form your judgment when you're considering your story. Has it got the punch, has it got exciting situations with real human beings in it? In other words, will it carry conviction? * * * GENE TOWNE: What makes a box office hit? Embarrassing questions No. 7,999,- 788. A good picture — and it must be talkie. In closing this terrific expose on how to make a box office hit, I wish to say that "Box office hits aren't born they are usually re-made." * * * CHARLES H. CHRISTIE: The added business that has been gained in hundreds of cases by an unusually good two-reel picture, etc., has often been the extra pull which shoved the week or the day over a record. The short fea- tures which have done this have had the elements of novelty, names to feature in electric lights, a good story, and good sound entertainment which usually takes the form of comedy. * * * RANDOLPH BARTLETT: A box office success is a production made with sympathetic understanding of the emotional assets and liabili- ties of human beings. . k fT^HE story today is the out- standing box-office asset," says Benjamin B. Glazer. "For many years producers have shouted 'the play's the thing' from the housetops, hoping the 'star-system' was fading but it became stronger until the unexpected advent of talking pictures. And even today, in 100 per cent dia- logue pictures many stars still retain their following. However the domin- ance of the star will not be as preva- lent as in the past. It will be story quality — interpreted by actors of abil- ity and staged by directors of talent." ALBERT S. ROGELL: If the public was able to tell the director just what it really likes, every picture he made would be a box- office success. Since, however, the average picture fan doesn't know what he'll like until he sees it, the director can only make what is generally appealing and what he himself likes, and hope that it will click. The picture must strike closely to life in both the story, the portrayal of the characters and the effectiveness of the direction. RICHARD WALLACE: W"hile there is no criterion for forecasting what will register with the public and what they will dislike, still the director with a feeling for the humor and pathos of life, who tells his stories simply and humorously will usually be liked by the fan public and patronized by them. In other words, one can't take the characters of a story or their lives either, too seriously, else we have a drab, tragic theme such as most people ex- perience. * * * J. GRUBB ALEXANDER: An intelligent story seems to me a first and prime requisite for every successful picture. Fans have al- ways been cheerful and willing in their accep- tance of a story which admittedly concerns itself with a non-existent realm. Bad direction or acting can make a bad picture of the best tale ever written for or adapted to the screen. * * * WILLIAM HAINES: I think the suc- cessful picture today is the picture that leaves the audience happy. However, I don't mean that all pictures should be comedies, though comedy is supposed to be my particular forte. Above all — the successful picture has to be interesting and entertaining. * * * RAYMOND L. SCHROCK: Honesty is not only the best but the only policy. Far fetched plots today bring laughter. Direct char- acterizations of human entities in human emo- tions and human problems — these the audience understands and loves. * * * EDWARD SEDGWICK: Giving the au- dience what it wants is the secret of the success- ful picture. Of course, knowing what the audi- ence wants is another problem, and we have to study, investigate, question, and keep abreast of the times to keep up with the public's desires. After all — so does the gas company or the grocer. * * * WILLARD MACK: Despite talking films and so on, motion pictures, to be success- ful, still have to be made on the theory that mov- ing pictures must move. What we can't lose sight of is that, though we have made the screen talk, that hasn't changed our audiences into four dollar audiences. I don't think that characters < night to talk in one single spot for more than five minutes at the most. Keep 'em moving. HOWARD J. GREEN: While it is im- possible to insure a picture's success, every suc- cessful picture possesses certain ingredients. Chief of these is that either the plot or the characters — or both — must give the audience some concern. If the reaction of the audience is that it does not care what happens or that the characters in the story fail to interest, all the king's horses, scenario writers and directors could not make a box-office success out of that picture. In other words, stimulation of interest is the backbone of every successful story. A smashing box-office hit is usually found in a vehicle that either in theme or treatment is a pioneer in the field. * * * HOWARD ESTABROOK: The high success of a picture depends upon more than the component factors usually listed. . . . these may be technically correct. . . . time and money may be spent. . . . still the picture does rise to outstanding success. A rare atmosphere surrounds certain pictures. . . . raises them far above the hard. . . . The indefinite thing that creates this result is — in one word — overtone. . . . the intangible something behind every word and action. . . . giving every moment increased meaning and power. . . . blending sympathy and simplicity into a perfect whole. . . . effortless. . . . yet smashing in its effect. . . . the spirit behind a picture. ... the faith- ful thought built it. . . . alone can create the overtone that lifts technical merit to super-box office success. * * * EDWARD H. GRIFFITH: Whether speaking or silent, I think the pictures which click at the box-office are those which make a vivid appeal to either the sentiment or the senses, and preferably both. People go to the theatre to be entertained. Do not think I tail to realize how much education and uplift can and should be contained in film offerings. But I think both sink most deeply in as they are skilfully camouflaged beneath the enter- tainment which is the first function of pictures. * * * INA CLAIRE: The picture I like best are those in which the players manage to make the onlookers feel a sense of reality. I think romance and adventure help, but the players must make the romance and adventure seem conceivable. I think it will be easier to achieve this illusion with talking pictures than with the silent drama, and I believe this is one reason the dialogue films have been invariably box- office successes. CHANDLER SPRAGUE: To the ques- tion "what makes a box-office success" I feel that the best answer is the public's response at the ticket office. To the question "what are the essentials of a box-office success I would classifv the answer thus: First — The popularity and the ability of the featured players. Second — the appeal of the story. Third — The record of the producing company in making prior box office successes. Fourth — The word of mouth adver- tising. * * * DAVID ROLLINS: The chief asset at the box office right now is talking pictures irre- spective of who is in the cast. This will sift down eventually and the chief assets will be such stars as have made good in talking pic- tures and thus have created a following the same as the stars of the silent drama. * * * CHARLES EATON: The diversity of opinion in my own family seems to coincide with the mass opinion. In other words what one prefers another might not so essentials boil down to just one thing — that good clean enter- tainment contributes most to success at the box office. May 11, 19 29 1595 4°^ KEN *** MAYNARD 1. Starts His Seventh Year of Uninterrupted Successful Portrayals of the Romantic West ! 2. With the First Talking Picture Ever Made by a WESTERN STAR ! ! 3 "THE WAGON MASTER" An All Dialogue, Sound and Song Production Featuring the Genuine OLD TIME COWBOY SONGS" —Which Will be a RECORD SMASHER For Every Exhibitor Who Plays It ! ! ! Producing and Starring for Universal Pictures 15''., Motion Picture News The Hollywood Angle On B. O. Success WILLIAM R. FRASER: Our experi- ence of the past has emphasized to us that above everything sincerity is the important note which must motivate a motion picture, whether it be comedy or drama. Then follows the other ingredients: the highest form of comedy, plus romance, action, mystery or thrills. The same situation will hold true in talking pictures as it does in the silent form. You have to first get over to your audience that they are seeing a chapter of life that might have been lifted out of their own private history. Give them realism, provided it is not too stark. * * * PAUL PAGE: The one best qualified to express an opinion on this point is the theatre manager. With the knowledge that I am not a box office expert, I have at least a personal opinion. I believe that the day when an in- fatuated public would flock to a theatre adver- tising their favorite star, irrespective of the ve- hicle that star appeared in or its quality passed out with the silent drama. I believe that, with the advent of talking pictures, which is the theatre after all, the same essentials which made the spoken drama on the stage a success will rule in talking pictures. * * * EDMUND LOWE: Strangely, when I began to alternate dressed up roles with the so- called hard-boiled and crook parts, my little following held strong. Therefore, I can only surmise that, aside from the story end of it and figuring on the human equation the masses lean toward humanness, realism and consistency on the part of their favorite players and all other players. * * * EDWARD EVERETT HORTON: Good comedy that the whole family can enjoy has a better chance at the box office than other types of films. Everybody likes to laugh. The audience leaves the theatre happy and, with broad smiles on their faces, tell their friends about. The old adage "laugh and the world laughs with you, etc.," most certainly can be ap- plied to the box office. * * * HOWARD BRETHERTON: Like world politics, the balance of power must be maintained in a motion picture. _ The balance of power in this case being the intelligent com- bination of drama and comedy. When a pic- ture can carry its audience through tense drama and suspense, deftly inject a comedy touch, and repeat this procedure until the logical denoue- ment is reached, it possesses one of the major requirements to "click" at the box office. * * * LLOYD BACON: A believable story with sound heart interest — enough suspense to hold your audience and enough comedy to please and a happy ending that your whole au- dience can guess. * * * AL JOLSON: Knowing what the public likes and giving it to them. Willingness to keep abreast of the times and to use modern methods of entertainment as represented by talking pictures — which are yet in their infancy. * * * LUTHER REED: Either intense plot or hearty laughter coupled with luck spells a box-office success. * * * MYLES CONNOLY: The essentials of a box-office success? Sobs, laughter — and luck. * * * BEBE DANIELS: For a box-office suc- cess, we must have a story that lends itself to constructive exploitation, advertising and pub- licity. A person has to know about or hear about a picture before he will go to see it. TODAY'S trend is toward more hu- m a n characterizations, Fred Niblo believes. "The one element every record breaking picture has is conflict — mental as well as physical — conflict of men's emotions and their re- actions. Extravaganza and elaborate production value once assured picture popularity but in these times intimacy applies to everything in films, from art settings to story structure." JULIAN JOSEPHSON: To my notion, the story is the essential thing. Given a good story, good dialog and powerful situations, the other elements of picture making are always available. Without the story, all the stars and directors in the world can't make a great smashing box-office success. They may save the picture, but that is the most that can be said. * * * ROBERT LORD: Talking pictures have as their crux excellent and suitable dialogue. If this is singing, the music must be first rate in every respect. A good story can be killed by dull or inconsequential dialog. Every line spoken must move the story swiftly along. The dialog must be carefully and painstakingly written and its efforts weighed. * * * TED LEWIS: My experience before the camera has been somewhat limited, but for years I have been an inveterate "fan." It seems to me that to be a success a motion picture should have what might be termed "color." It presents everyday happenings and everyday emotions in a colorful manner which gives them a glamour entirely apart from mere drab exist- ence. * * * JOHN ADOLFI: The depiction of true humanity is at the bottom of all successful box- office pictures — the story that deals with the joys and sorrows, the defeats and victories, of real people like ourselves. We cannot he thrilled or moved by something that is beyond our ken. * * * ARCHIE MAYO: Emotions which are understandable to the audience, and represent the feelings which they themselves would ex- perience in like circumstances, serve to heighten their interest to such an extent that they feel themselves an actual part of the story unfolded on the screen. * * * DOLORES COSTELLO: Sincerity is the essential quality of any box-office success. Not only must there be sincerity in the acting of the players, but the story itself must contain no unnatural action. If a character does something that the audience does not feel a person would do in real life, the illusion is destroyed, and with it the interest of the theatregoer. * * * LOLA LANE: I am confident that everyone goes to the theatre to be thrilled. I believe the public likes to be shocked, although I wouldn't go so far as to say that a picture should be risque. Efforts of film producers to exploit a picture beyond its worth are more likely to be the biggest factor in its failure than anything else. * * * SUE CARROLL: It is my judgment that so-called "youth" stories carry greatest appeal in film fare nowadays. * * * SALLY BLANE: In order for a pic- ture to be a box-office success, it must appeal, I think, to the masses instead of the classes. BERT GLENNON: Regardless of the sound situation, I believe the motion picture is about to enter a new era, and that the successful picture will be a symbol of the new era. That new era, it seems to me, is one of complete about face from the stories of crime and liquor-drinking flappers we have had. It is my guess that the biggest box office hit of the coming year will be a picture with a spirit- ual note in it. I do not mean a preachment but a story which has an essentially fine, spiritual theme running through it. * * * HENRY HOBART: The essentials of a successful sound picture are much the same as the requirements for a good silent movie. Story and cast. Cast and story. Those will always be the essentials of any dramatic enter- tainment. We have now, of course, the added aid of music to help make our pictures appeal- ing but unless the film is an out and out musical show, a human story with human people telling it, will be the requisites of a box office hit." * * * ALLAN DWAN: I do not believe any man can positively foretell that a picture will be a public success, nor can he make a list of certain things and say : "If you put these ele- ments in a picture, it will be a success." The factors of success are constantly changing. I believe the basis of success lies in clean enter- tainment. I know that the public will not ac- cept vulgarity to the point of obscenity. The public enjoys being entertained; we try to figure out what will entertain them. It is a guess — often a matter of luck when something is devised which meets with great public ap- proval. * * * VICTOR VOYDA: If anyone could give a "recipe" consisting of the basic elements of box-office success, every art would cease and art products could be simply manufactured with a factory system. The history of the theatre, literature, paintings, and the motion picture prove one thing, that when talented people pro- duced something with enthusiasm, it usually became a box-office success. I think there is only one recipe possible for box-office success, and that is: to make good pictures. * * * ALAN CROSLAND: The gift of surefire showmanship has never been the award of in- dividual merit, but rather it is a magic lightly bestowed by a fanciful fate. In seeking success it is the element of gamble that keeps the art of the motion picture vibrant and lucid. Success at the box office? Here are some of the at- tributes— a crafty blending of values, an in- stinctive sense of popular appeal, a definite qual- it> of entertainment, an uncanny ear attuned to the beat of the public pulse. In all these ele- ments or in none of them lies the secret. * * * GORDON RIGBY: To create a success- ful picture it is necessary to make the audience care for one or all of its characters, as well as make plausible its theme and development. To this end, that successful picture must have at least one positive quality that will awaken and compel the interest and sympathy of the audi- ence. How to find that element is the big ques- tion in the construction of a motion picture. * * * PAULINE FREDERICK: Seeing is be- lieving, but not in a motion picture. A motion picture must never deviate from the plausible if the audience is to take it to heart, and doing so assure its box office power. A plausible story, intelligently told, and well acted cannot miss at the box office. May 11, 19 29 1597 monte brice and j. waiter ruben wrote the original story and screenplay "the fleet's in" reported by exhibitors as the second biggest box-off iee record breaker of 1928. monte brice after four successful years with paramount now producing Hugh wiley "wildcat" series for pathe j. waiter ruben third year with paramount as writer of originals adaptations scenarios now preparing an ail talking feature "rose of the rancho" 1598 Motion Picture N e zv s The Hollywood Angle On B. O. Success LOUIS SARECKY: The .successful sound picture, to my mind, will be the one which gives us a motion picture story, full of action, spiced with dialogue that is brief and pithy, and played by folk we feel are human. That last essential is going to eliminate some players now on the screen and bring on other new ones, for the voice is the most "human" of all character- istics in the show world. * * * WILLIAM J. COWEN: The obvious essentials of a box-office hit in a sound picture are a delicate blending of motion picture and stage technique. I think there is something more, though. It is the spirit of the show. The audiences who have been brought to the thea- tres by the movies will not call great a motion picture that which is merely a stage play on the screen. They will want a new spirit in their new form of entertainment; the old "movie," with a new subtlety added. * * * MAL ST. CLAIR: Originality is going to be the key to box-office success in sound pic- tures. By originality in this case, I mean fresh stories and new music written directly for the screen. In my opinion the invasion of the Broadway theatre for material is going to be ended by the general trend of purchasing original stories. In the same way the music will be new music, composed for the particular film in which it is heard. * * * PAUL STEIN*. It is my belief that there are four prime elements: (1) Character- ization. Unless the characters who motivate the story are human and depicted in such a manner that they catch and hold the interest of an audience, the rest of these elements are useless. (2) Story. Naturally your characters must do things that interest the audience. (3) Background. After all, the screen offers "eye entertainment." (4) Novelty. On rare occa- sions, pictures succeed because of their novelty alone. * * * LON CHANEY: I think it takes these things — good direction, good story, good actors, good photography — and a hundred percent co- operation of everybody concerned in the making of it. The whole thing is this — interesting peo- ple in an interesting story properly told. * * * WILLIAM NIGH: The successful pic- ture today is one of two things — silence or sound. A good story, properly told in either medium, is still a good story. A good actor, acting in either pantomime or with speech, is still a good actor. Getting good stories of course is a problem, and one has to know what the public wants. * * * GEORGE HILL: I think the elements that go into a successful motion picture can all be summed up in the two words "common sense." Why? Because the public has common sense. It won't accept what it can't believe these davs. * * * WILLIAM BEAUDINE: The essentials of a good talkie are to a large extent similar to those for silent pictures. Pictorial beauty, proper story material, good tonal quality, smooth continuity and faithful characterizations are the technical and material requisites. * * * FRANK REICHER: Of course, it takes a varied group of elements to provide a one hundred per cent box-office sensation, but there is one ingredient that every picture must have if it is to be financially successful. That qual- ity is the Human Element. SINCERITY, above all things, is what counts in the production of a successful picture, declares Douglas Fairbanks. "The audience ap- preciates the energy, which anyone connected with the production of a pictur mts into it. Of course, the subject matter of a picure must pos- sess timeliness. A great piece of time- liness was Lloyd's 'Freshman,' released in the midst of a great football season. Then, take the case of Chaplin's pic- tures. In this case sincerity is the biggest factor, and I believe, a more enduring and reliable asset." FRANK CAPRA: In the first place, the thing that makes a box-office success is the fact that the people like the picture, so the answer is — make those pictures the people like. Try and do it. To me a box-office success is a picture in which the audience does most of the acting. Just what do I mean by that? There are certain fundamental truths that all people like to see vindicated. Truths that are intangible but nevertheless positive, the kind that keep us humans from becoming savages. By fundamental truths I mean such themes as the universal brotherhood of man, — the all con- quering power of love — the love of parents for their children, — the impregnable position of honesty, devotion to the ideals of courage, fear- lessness, faithfulness, — the ever-present and in- spiring quality of hope and that happiness can be attained without material success. Put "one of these fundamental truths into a motion pic- ture and let the audience do your acting and you've gotten pretty near to a positive box- office success. * * * JAMES TINLING: A picture that ap- peals to the masses rather than the classes. The appeal may come in a variety of ways, but the picture must show progress. This may be in photography, camera angles, treatment of theme or novelty of plot. I would put the factors responsible for a box-office success in the fol- lowing order: story, treatment, cast, voice qual- ity, photography. As for the kind of story, that is dependent on what is popular. JANET GAYNOR: I believe the chief requisite of a box-office success is a romantic theme, which, of course, must be deftly handled. The motion picture with a deeply romantic theme sways everyone. To the old people it means re-living the romantic period of a past long gone. Aside from a romantic theme it must have story value : be photographically ap- pealing; be portrayed by a cast the members of which are well known ; and with talking pictures the vogue, the players must have voices that destroy none of the illusions of the past. * * * LOIS MORAN: Sometimes an excep- tionally novel method of presenting the moti- vating idea of a motion picture will start word of mouth advertising of vast benefit. I believe most players, directors and producers will agree that the story comes first. Capable players, good direction, fine photography contribute their part. FARRELL MAC DONALD: Today the movie patrons, addicted to shopping for their screen fare, seek story, star and players in sup- port, together with directorial names, that mean something besides pulchritude. Any production that "sounds," good constitute chief box office essentials. GERRIT LLOYD: What makes drama is no more mysterious than what makes steel. Always the quality will be more variable because drama must be interpreted by human beings. Every play should be satisfactory to the ma- jority of an audience since it should have suffi- cient basic dramatic qualities to interest and entertain. Where these qualities are skilfully arranged and ably interpreted by director and players, the result is a successful play. And where the ingredients of a successful play are presented with a refreshing novelty of setting or treatment, the result is a sensation. * * * M. H. HOFFMAN: A personality suf- ficiently known to attract the public to the thea- tre. Having thus attracted the public into the theatre, the essential is entertainment and good entertainment must first be based on a good story and must have competent artists and competent direction. The type of story in greatest demand changes and generally goes in cycles. Generally speaking, like a paint- ing, a picture must have its shades and shadows of pathos and comedy to be successful. * * * JOHN ROBERTSON: Correct timing of the picture with what the public is interested in is one of the most important factors. A pic- ture that is the rage today might become a flop if held for a year and then released. | Witness the day of the underworld picture. Next year it will be something else. It all boils down to audience appeal. * * * JOE FARNHAM: Team work is the answer to the successful making of a picture. With the present method of manufacture it is seldom indeed that any one person can take credit for record-breaking success. The recipe is simple : perfect scenarization of a good story, supervision, selected cast, skilled camera- man and lighting expert and director, skilled laboratory men — then blend them all together for the final job of good editing. * * * HARRY RAPF: Simplicity is the answer. Complicated themes are the ones which bring about the most trouble for the producer. The surest way to make a successful picture is to fill it with human or heart interest, some com- edy relief, interesting characterizations by play- ers of ability and intelligent direction. The story should have a strong note of happiness. * * * SOL M. WURTZELL: Certain essen- tials found in every success are good casting, good story material, originality — not so much in theme, as only a handful of basic plots exist, but in treatment, minor crises, locale, and the like, and sincerity. You can't 'high-hat' the pub- lic. Other items, such as impressive settings, big casts, unusual locations and the like, often feature a successful picture. * * * LUMSDEN HARE: The average the- atre-goer is in search of entertainment that takes him or her mentally out of the train of thought which possesses them during their daily occupation — something that sets their im- agination into play and stirs their emotions. The drama of life is love. * * * DAVID BUTLER: A plausible story, with love interest, comedy and heart throbs is my recipe for a box office success — with intel- ligent direction and portrayal. May IT) 19 29 1599 JEAN HERSHOLT "BATTLE OF THE SEXES" "STUDENT PRINCE" ABIE'S IRISH ROSE BOX-OFFICE RECORD SMASHERS Starring in 100°/o Talking Paramount Production "THE GENIUS" Regards from LANE CHANDLER WHO PLAYED LEADS OR FEATURED PARTS IN FOUR RECORD SMASHERS Lead in Zane Grey's "OPEN RANGE" (Not a Kitchen Romance) The Texan in "The LEGION of the CONDEMNED" Lead in "RED HAIR" with Clara Bow Bill Talbot in "THE FIRST KISS" oooooa ooooooooo ooo<>o<>ck><><>ck>oo<^ Qary Cooper In Par amount's "Shopworn Anqel" Wolf SoNQj BETRAYAL" CHKK>O<)<>00<^^ 1600 Motion Picture News The Hollywood Angle On B. O. Success FREDERICK HAZLITT BRENNAN: There is but one basic essential to every box- office success — sincerity. A popular picture may, and generally does, contain other elements as well ; romance, suspense, absorbing action, and so on. Some will emphasize one of these qualities, or a combination of them, but we cannot lay our finger on any given element and say : "A box-office hit must embody this." * * * RAYMOND CANNON: The box-office value of originality is usually under-estimated. To break, with true originality, the monotony of ordinary program pictures, and to do it in an interesting manner, makes people talk. Furthermore, it makes them go back to the theatre. And that's box-office value. * * * NICK STUART: The clothes horse pictures, the bath tub dramas, sex and the like have gone into the discard. With the advent of talking pictures, with the definiteness of the human voice, the need for real acting and other ingredients, ability counts more than good looks. * * * WARNER BAXTER: The talking pic- tures demand talent as well as pulchritude and talent is going to prove the prime asset in the matter of success, financially, at the box-office, as well as artistically and vocally from the screen. * * * PAUL MUNI: I fully believe that good acting, good story material, near to flawless production, and of course good direction, the whole revealing a knowledge issuing from the fountain head of production, constitute box office assets and essentials. The present era of talking pictures must mean nothing else but that the voices of the players are, after all, the prime assets. * * * DAVID PERCY: At the moment the studio and organization I am connected with Fox-Movietone has scores of famous people under contract to appear in future productions. All over the land, there will be thousands of admirers eager and anxious to see them. Does not that, in itself, constitute box office essen- tials? * * * CHARLES SULLIVAN: If we have a plot so natural that every one in the audience can put himself or herself in the place of some favored member of the cast, we'll have a pic- ture that the audience will think is superlative. The people who have viewed the production will have enjoyed themselves, and word of the enjoyment will get around. * * * HUGH TREVOR: I can only judge what I think will be the box office success in sound pictures by what I like personally. To me personality will remain in the sound picture, as it was in the silent, the predominate drawing card. Of course there must be a story. * * * JOHN BARRYMORE: Art great enough, in every branch of picture making, to make people forget they are in a theatre, that is the only formula for box-office succes. * * * ANTHONY COLDEWEY: Tin enter- tainment value of the story to be told, the ex- pertness in telling it, and the ability of actors and actresses to rise to the situations and char- acterizations demanded of them, is the way to- ward breaking box-office records. JOSEPH M. SCHENCK: The producer must first consider his story. Does it fit the stars he has? Has it public appeal? Is it human? Does it pertain to life as understood by the present-age? Is the director capable of the type of story you have to produce? Get a good story. Furnish the plot with capable art- ists, be human in your treatment throughout and you are on the right road. * * * MONTE BRICE: Being engaged in making comedy pictures, the answer from my point of view is rather simple and brief. Laughs ! These laughs must be supplemented by personalities. The only trouble with this apparently simple solution is that humor, like morals, is a matter of geography. * * * WILLIAM BOYD: Even before the advent of talking pictures, producers were gradually losing sight of the very quality that has made the cinematic art the financial suc- cess that it has been. Today, under the dia- logue regime, this quality has been practically- lost sight of altogether. This necessary enter- tainment ingredient is MOTION! * * * WILLIAM COLLIER, SR.: If I were asked to declaim on this point anent the speak- ins: staee, I could give fairly interesting data although it would be a purely personal opinion. But this is about pictures and I am learning a lot these days and still have much to learn. However, I think that a poll of the people who buy tickets at theatres where pictures arc shown would best answer the questions asked. * * * RALPH BLOCK: There is really only only one recipe for a successful picture. Any subject that is important in a simple way to a great number of people, if treated with enough depth and vitality, will make a popularly suc- cessful picture. This applies even to Hokum — an easy word for something of importance — if it is treated in such a manner. * * * CHARLES FARRELL: The screen has served as a bit of an interlude in the lives of people who found watching a picture a sur- cease from care and worry and fatieue. I be- lieve that a screen production that will point a moral as well as adorn a tale, will be found to have the needed and asked for essentials. * * * WILLIAM KERNELL: A good story, clever lyrics and tuneful music, properly staged with plenty of good looking girls and talented singers and dancers. * * * GEORGE BROOKS: There is some in- definite quality in a highly popular production, some intangible but cumulative (.'motional effect, that draws the public to see that production, but as yet no analyst has been able to reduce this effect to a formula. * * * LEWIS SEILER: A big, enthusiastic, paid audience. Of course, in order to get an audience that qualifies in this way, there are many angles to be covered. In my opinion the story comes first — even before cast. With talk ing pictures gaining popularity by leaps and bounds, naturally quality of voice and repro- duction are new elements and uood photon raphv, strong story, capable players and the best di- rection of which a director is capable are out- standing assets. GEORGE O'BRIEN: Success in any phase of life is usually attained with the com- bined efforts of co-operative forces. Keeping up the morale of a troupe is quite essential in producing a successful picture. A good story often plays a big part in keeping up the morale. In my own experience I have found the camera-crew at the start of the picture as well up on the situations of an interesting story as the director and cast. The publicity and ex- ploitation departments take up the spirit in turn and find themselves not only boosting but bragging about their product. The producers very often delight the enthusiastic crew by allowing more time on the schedule and more money for the budget. The sales managers and salesmen learn of the enthusiasm put forth in the production and with an honest effort to satisfy the exhibitors they encourage him to preview their product, which results in a "Box- Office Success" ! The writer is not trying to advise how to run the motion picture business — but trying to answer a question, showing that cooperation is in a big way responsible if there is to be a "Box-Office Success." * * * CONRAD NAGEL: Much of course de- pends on the story but there are many other considerations. For instance, the actors often have saved the life of a poor story. All the elements that go to make up a picture must be the best. * * * JOAN CRAWFORD: Given a good story, able direction and capable actors, with the other essentials to the making of a picture in relative excellence, you hardly can fail to pro- duce a successful picture. Since we are playing to the great masses of the people I think that the simpler the story, the more human it is, the greater will be its appeal. * * * AL CHRISTIE: To make a short feature which has box office elements, you have to have first of all a good story. This still applies to talking short features the same as it did to good silent ones. Then you must still have action. Then you must have them played by good people. It doesn't matter whether they are stage or screen players. With the talking short features, music is the other added essential. * * * DE SYLVA, BROWN and HENDER- SON: Appealing music, adapted to an in- teresting story and adequate staging will pro- duce a successful talking picture. A stage musical can get along without it, but it is one of the chief esentials on the screen. * * * SAM TAYLOR: You've got to MOVE 'em! Why do they go to the theatre? To get an emotional kick. Give it to them. Make them cry or make them laugh. What's the best way to arouse their emotions? All right. Make your picture HUMAN. Easy, isn't it? Yes, so easy it's hard as blazes to do ! * * * MARCEL SILVER: Anion, color, en- thusiasm, good music and capable performers are necessary for a musical revue success on the screen. And I might add a dash of pageantry for seasoning. * * * CON CONRAD, SIDNEY MITCHELL and ARCHIE COTTLER: Beauty, talent and tuneful melodies that set your feet to pat- ting is the combination that will start a "big parade" to the box office. * * * DAVE STAMPER: Color, pageantry, music of high order, beauty and talent. May 11 , 19 29 1601 EVELYN BRENT Paramount-F amous-Lasky Corp. JOSEPH SCHILDKRAUT BREAKING RECORDS in SHOW BOAT" U nder Starring Contract to Universal "He With the Savoir Faire ff ARMAND KALIZ in THE LOVE MART" COMING RELEASE Monte: Mi Mi Mi! in "TWIN BEDS" 1602 Motion Picture N e zv s Personnel Of The Record Smashing Box Office Pictures Players, Directors, Writers, Editors, Supervisors, Cameramen and Other Makers of the 167 Group FOLLOWING is a list of those who had important parts in contributing to the success of the 167 Record Smashing Pictures ennumerated on Page i :»::;. Actors, actresses, directors, authors, sce- nario and dialogue writers, cameramen, supervisors and editors, title and continuity writers, and others, together with titles of pictures which proved to be of record box- office value, are included in the credits. ACTORS Ackroyd, Jack < "The Lion and the Mouse") Alborn, Al ("The Patent Leather Kid") Alderson, Erville i '"Fazil") Alexander, Richard ("King of Kings") Alexis, Dimitri ("The Red Dance") Allen, Alfred ("The Flying Fleet," "Hot News," "The Drag Net") Allen, Harry ("The Lovers") Allen, Hugh ("Annapolis") Allister, Claude ("The Trial of Mary Dugan") Allsworth, Frank ("East Side, West Side") Alvardo, Don ("'The Battle of Sexes," "Loves of Carmen") Amato, Pasquale ("Glorious Betsy") Anderson, Philip ("Redskin") Anderson, Robert ("White Shadows of the South Seas") Appel, Sam ("Revenge") Appleby, Fred ("Annapolis") Arlen, Richard ("Beggars of Life," "Ladies of the Mob," "Manhattan Cocktail," "Wings") Armetta, Henry ("Street Angel") Arthur, Johnny ("On Trial") Asther, Nils ("The Cardboard Lover," "Laugh, Clown, Laugh," "Loves of An Actress," "Our Dancing Daughters," "Sorrell and Son," "Wild Orchids," "The Cossacks") Auburn, Joy ("Mother Knows Best") Austin, Frank ("The Terror") Austin, William ("It," "Red Hair") Bailey, William Norton ("The Hit of the Show") Bakewell, William ("The Battle of Sexes," "The Iron Mask," "The Latest from Paris," "West Point," "Annapolis") Bancroft, George ("The Docks of New York," "The Dragnet," "Old Ironsides," "The Showdown," "Underworld," "The Wolf of Wall Street") Banthim, Larry ("Naughty Baby") Bard, Ben ("Dressed to Kill," "Seventh Heaven") Barraud, George ("The Bellamy Trial") Barry, Leon ("The Iron Mask") Barry, Wesley ("Wild Geese") Barrymore, John ("Tempest") Barrymore, Lionel ("Alias Jimmy Valen- tine," "The Lion and the Mouse," "Sadie Thompson," "West of Zanzibar") Barrels, Louis John ("The Canary Murder Case") Barthelmess, Richard ("Little Shepherd of Kingdom Come," "The Noose," "The Patent Leather Kid," "Weary River") 4 4 fT^ O my mind, the one greatest essential for box-office suc- cess of any picture is intel- ligence based on experience and under- standing. This includes (1) intelligence in the selection and the preparation of the story, with a complete apprecia- tion of Vitaphone possibilities. (2) Intelligence in the selection of a di- rector to fit that story, and on the part of the director himself in injecting drama into the story. (3) Intelligence in the selection of the actors — i. e., the casting and also on the part of the actors themselves in appreciating the characters they play and in studying their parts and then delivering the lines. — Al Rockett. Bastian, Jack ("Loves of Carmen") Baxter, Warner ("Ramona," "West of Zan- zibar," "In Old Arizona") Beck J. Emmett ("The Broadway Melody") Beery, Noah ("Beau Geste," "Beau Sa- breur," "The Godless Girl," "The Love Mart," "Two Lovers") Beery, Wallace ("Beggars of Life,' "Old Ironsides") Bela, Nicholas ("Adoration") Belcher, Charles ("Ben Hur," "King of Kings") Bellew, Cosmo Kyrle ("The Hit of the Show") Belmore, Lionel ("Rose-Marie," "Sorrell and Son," "King of Kings") Benedict, Brooks ("Speedy") Bennett, Joseph ("Shepherd of the Hills") Bennett, Richard ("The Home Towners") Bergman, Henry ("The Circus") Bertram, William (""Little Shepherd of Kingdom Come") Betz, Matthsw ("The Big City." "The Pat- ent Leather Kid," "Sins of the Fathers," "Shepherd of the Hills," "The Terror," "The Wedding March," "Telling the World") Billbrew, A. C. H. ("Hearts in Dixie") Blagoi, George ("Four Sons") Blue, Monte ("Conquest," "White Shadows of the South Seas") Blystone, Stanley ("Synthetic Sin," "Four Sons") Boland, Eddie ("Sunrise") Boles, John ("Fazil," "The Last Warning," "Shepherd of the Hills," "The Water Hole") Bonner, Frank ("Old Ironsides") Borheme, Carl ("Four Sons") Bosworth, Hobart ("The Big Parade," "The Chinese Parrot," "My Best Girl," "The Smart Set," "A Woman of Affairs," "An- napolis") Boteler, Wade ("Close Harmony," "The Toilers," "Warming Up") Boyd, William ("King of Kings") Bracy, Sidney ("Show People," "The Wed- ding March") Brady, Ed ("The Noose") Breese, Edmund ("Conquest," "The Per- fect Crime," "Sonny Boy") Brendel, El ("Wings") Brook, Clive ("The Devil Dancer," '"For- gotten Faces," "French Dressing," "In- terference," "The Perfect Crime," "Under- world") Brooke, Tyler ("Fazil,") Brooks, Alan ("King of Kings") Brooks Robert ("Hearts in Dixie") Brower, Robert ("Beggars of Life") Brown, Joe ("Dressed to Kill," "The Hit of the Show," "Take Me Home," "The Ghost Talks") Brown, John Mack ("Annapolis," "Our Dancing Daughters," "A Woman of Af- fairs") Brownlee, Frank ("Beggars of Life") Brunner, Cecil ("The Noose") Burdette, Jack ("The Street of Sin") Burns, Eddie ("Children of the Ritz," "The Chinese Parrot") Burton, Clarence ("Submarine," "King of Kings") Bushman, Francis X ("Ben Hur") Bushman, Francis X., Jr. ('"Four Sons") Butler, David ("Seventh Heaven") Butts, Billy ("Alias Jimmy Valentine") Byron, Jack ("Four Wralls, "Synthetic Sin") Byron, Walter ("The Awakening") Caldwell, Orville ("The Patsy") Callahan, Andrew J. ("Redskin") Calvert, E. H. ("The Canary Murder Case," "The Legion of the Condemned") Carewe, Arthur Edmund ("The Cat and the Canary," "Uncle Tom's Cabin") Carillo, Mario ("Hot News") Carle, Richard ("While the Cit\- Sleeps") Carlyle, Richard ("Children of the Ritz," "Hearts in Dixie") Carminati, Tullio ("The Patriot") Carr, Nat ("The Jazz Singer") Cavin, Jesse ("Revenge") Chadwick, Cyril ("Excess Baggage") Chandler, Lane ("The First Kiss," "The Legion of the Condemned," "Open Range," "Red Hair") Chaney, Lon ("The Big City," "Laugh, Clown, . Laugh," "London After Mid- night," "West of Zanzibar," "While the City Sleeps") Chapin, Jacques ("Beggars of Life") Chaplin, Charlie ("The Circus") Charsky, Boris ("The Red Dance") Chautard, Emil ("Adoration," "Lilac Time." "The Love Mart," "The Noose," "Seventh Heaven') Cherron, Andre ("King of Kings") Clark, Andy ("Beggars of Life") Clark, Harvey ("The Toilers," "Get Your Man") Clarke, Westcott ("The Trial of Mary Du- gan)" Cody, Lew ("A Single Man") Cogley, Nick ("Abie's Irish Rose") Cohen, Sammy ("What Price Glory") Colman, Ronald ("Beau Geste," "Two Lovers") Collier, William, Jr. ("The Lion and the Mouse") May 11, 19 29 1603 GEORGE DuCOUNT as minister in • "THE PATRIOT" An Emil Jannings RECORD BREAKER Present Releases: "MYSTERIOUS LADY" 'Fred Niblo Production 'MYSTERIOUS ISLAND' "THE BLACK WATCH" John Ford Production "HEARTS IN EXILE" Michael Curtiz Production "GREEN GODDESS" Al Green Production WILLIAM BAKEWELL "WEST POINT" "ANNAPOLIS" "LATEST FROM PARIS" BOX-OFFICE RECORD SMASHERS Current Releases "IRON MASK" (DOUGLAS FAIRBANKS) "HOT STUFF" (Leading Man Opposite Alice White) "ON WITH THE SHOW" "THE GOLD DIGGERS OF BROADWAY" All Vitaphone Feature Productions Just Signed for Four More LUCIEN LITTLEFIELD "MY BEST GIRL" "UNCLE TOM'S CABIN" "MOTHER KNOWS BEST" RECORD SMASHERS Now Playing a Featured Character Role in "THE GREAT DIVIDE" A First National Vitaphone Super-Feature 1MI4 Motion Picture News Personnel Of The Record Smashers ACTORS — Cont. Collins, Monte ("King of Kings") Collins, Pat C. ("The Racket") Conklin, Chester ("Hot News") Conklin, Heinie ("The Air Circus") Conklin, William ("Old Ironsides") Connelly, Edward ("Across to Singapore," "The Student Prince") Connelly, One-Eye ("The Barker") Connors, George Buck ("Open Range") Conti, Albert ("The Chinese Parrot," "The Devil Dancer," "The Legion of the Con- demned," "Show People") Conti, Gino ("Street Angel") Cooke, Clyde ("The Docks of New York") Cooper, Gary ("Beau Sabreur," "The First Kiss," "The Legion of the Condemned," "Lilac Time," "The Shopworn Angel," "Wings") Cooper, George ("The Barker," "Lilac Time," "Rose-Marie") Cording, Harry ("The Patriot," "Sins of the Fathers") Corey, Jim ("Open Range") Corrado, Gino ("The Iron Mask") Corrigan, D'Arcy ("Wild Geese") Corrigan, Emmett ("The Lion and the Mouse") Cortez, Ricardo ("Excess Baggage") Cosgrove, Luke ("The Duke Steps Out") Costello, William ("King of Kings") Cramer, Richard ("Manhattan Cocktail") Crayne, Frank ("Children of the Ritz") Crespo, Jose ("Revenge") Crisp, Donald ("The River Pirate") Crocker, Harry ("The Circus") Currier, Frank ("Across to Singapore," "Ben Hur," "The Enemy," "Telling the World") D'Albrook, Sidney ("King of Kings") Dane, Karl ("Alias Jimmy Valentine," "The Big Parade," "The Duke Steps Out," "The Enemy") D'Arcy, Corrigan ("The Last Warning") D'Arcy, Roy ("The Last Warning") Darrow, John ("The Racket") Daves, Delmer ("The Duke Steps Out") Davidson, Dore ("East Side, West Side") Davidson, Lawford ("The Patent Leather Kid") Davidson, William ("The Noose") Davis, George ("The Awakening," "The Circus") De Boar, William ("King of Kings") De Brulier, Nigel ("Ben Hur") "The Gaucho," "The Iron Mask," "Loves of an Actress," "The Patent Leather Kid," "Two Lovers,' "Wings") De Fas, Boris ("Tempest") De Grasse, Sam ("The Man Who Laughs," "Our Dancing Daughters," "The Racket," "King of Kings") De Kirby, Aaron ("Mother Knows Best") De Lacy, Phillipe ("Four Devils," "Love," "Mother Machree," "The Student Prince") Delaney, Charles ("The Air Circus," "The Cohens and the Kellys in Paris," "Show Girl") Delaney, Jere ("Lights of New York") Demarest, Drew ("The Broadway Melody") Demarest, William ("The Jazz Singer," "Sharpshooters," "The Butter and Egg Man") D'Ennery, Guy ("Lights of New York") De Ruiz, Nick ("The Man Who Laughs," "Old Ironsides") De Segurola, Andres ("The Cardboard Lover," "Glorious Betsy," "My Man," "The Red Dance") Devine, Andy ("Naughty Baby') Dickinson, Milton ("Street Angel") Dillon, Edward ("The Broadway Melody," "Lilac Time-") Dime, James ("King of Kings") Dix, Richard ("Redskin," "Warming Up") Dodge, Frank ("East Side, West Side") Donlin, Mike ("Beggars of Life," "Warm- ing Up") Dooley, John ("East Side, West Side") Dowling, Dan ("Lilac Time") Drew, Roland ("Ramona") Duane, Jack ("Redskin") Dugan, James ("Warming Up") Dugan, Tom ("Dressed to Kill," "Sharp- shooters," 'Sonny Boy," "Lights of New York") Dugan, William Francis ("The Hit of the Show") Duryea, George ("The Godless Girl") Eaton, Charles ("The Ghost Talks") Eaton, Jay ("The Noose," "Synthetic Sin") Edeson, Robert ("The Doctor's Secret," "The Home Towners," "The King of Kings") Edwards, Neely ("Show Boat," "Excess Baggage") Elliott, Robert ("Lights of New York") Ellsworth, Robert ("King of Kings") Emerson, Ralph ("The Enemy," "West Point") Engle, Billy ("The Cat and the Canary") Erwin, John ("The Barker") Erwin, Stuart ("Mother Knows Best") Esmelton, Fred ("The Chinese Parrot." "Two Lovers," "Manhattan Cocktail") Fairbanks, Douglas ("The Gaucho," "The Iron Mask") Fairbanks, Douglas, Jr. ("The Barker," "The Toilers," "A Woman of Affairs") Farley, James ("The Perfect Crime," "King of Kings") Farrell, Charles ("Fazil," "Old Ironsides," "The River," "The Red Dance," "Street Angel," "Seventh Heaven") Fawcett, George ("The Enemy,' "Love," "Tempest," "The Wedding March") Featherston, Eddie ("Old Ironsides") Fenton, Leslie ("The Dragnet," "The First Kiss," "The Showdown," "What Price Glory") Ferguson, Casson ("King of Kings") Fetchit, Stepin ("Hearts in Dixie," "Show Boat," "The Ghost Talks" Fielding, Romaine ("The Noose," "Shep- herd of the Hills") Finch-Smiles, Frank ("The Doctor's Se- cret") Fine, Budd ("King of Kings") Finlayson, Jimmy ("Show Girl") Finley, Redman ("King of Kings") Fischer, Robert ("Loves of An Actress") Fix, Paul ("The First Kiss') Forbes, Ralph ("Beau Geste," "The Enemy," "The Latest from Paris") Ford, Francis ("Uncle Tom's Cabin") Ford, Harrison ("Three Week Ends") Ford, James ('"Children of the Ritz," "Naughty Baby") Foxe, Earle ("Four Sons," "The River Pi- rate," "The Ghost Talks") Francis, Alec ("The Lion and the Mouse," "Shepherd of the Hills," "The Terror") Franke, Constant ("Four Sons") Franklin, Wendell ("Four Sons") Frederick, Freddie Burke ("The Crowd") French, Charles K. ("The Last Warning") Furberg, Hans ("Four Sons") Gallagher, Richard ("Skeets") ("Close Har- mony," "The Racket") Garcia, Allan ("The Circus," "The Drag Net") Gardner, Jack ("Wild Geese") Garvey, Edward ("East Side, West Side") Gastrock, Phil ("The Perfect Crime") George, John ("The Big City") George, Voga ("The Legion of the Con- demned") Gerard, Carl ("Ladies of the Mob") Getchell, Sumner ("The Flying Fleet") Giblyn, Charles ("The Noose") Gilbert, John ("The Big Parade," "The Cos- sacks," "Four Walls," "Love," "A Woman of Affairs") Gillingwater, Claude ("Little Shepherd of Kingdom Come") Girard, Joseph W. ("Redskin," "The Ter- ror") Godfrey, George ("Old Ironsides") Gorcey, Bernard ("Abie's Irish Rose") Gordon, Bobby ("The Jazz Singer") Gordon, Dick ("Synthetic Sin") Gordon, Huntley ("Our Dancing Daugh- ters") Gough, John ("The Street of Sin") Gowland, Gibson ("Rose-Marie") Grace, Dick ("Lilac Time") Gran, Albert ("Four Sons," "Mother Knows Best," "Seventh Heaven") Grant, Lawrence ("The Canary Murder Case," "Red Hair," "Serenade") Graves, Ralph ("The Flying Fleet," "Sub- marine" Gravina, Cesare ("The Man Who Laughs," "The Wedding March") Gray, Lawrence ("The Patsy") Green, Harry ("Close Harmony") Gribbon, Harry ("Rose-Marie," "Show People") Guertzman, Paul ("The Wolf of Wall Street") Hackett, Raymond ("The Trial of Mary Dugan") Haig, Douglas ("Sins of the Fathers") Haines, Robert T. ("The Noose") Haines, William ("Alias Jimmy Valentine," "The Duke Steps Out," "Show People," "The Smart Set," "Telling the World," "West Point," "Excess Baggage") Hale, Creighton ("The Cat and the Canary," "Rose-Marie") Hall, Ben ("Hot News") Hall, James ("The Canary Murder Case," "The Fleet's In," "Four Sons") Hall, Winter ("Ben Hur") Hamilton, Mark ("Little Shepherd of King- dom Come") Hamilton, Neil ("Beau Geste," "Hot News," "Mother Machree," "The Patriot," "The Showdown,' "Take Me Home," "Three Week Ends") Hardy, Sam ("Give and Take," "The But- ter and Egg Man") Harlan, Otis ("The Student Prince," "Show Boat," "Shepherd of the Hills") Hart, Sunshine ("My Best Girl") Hartigan, Pat ("State Street Sadie," "Ten- derloin") Haupt, Ulrich ("Captain Swagger," "The Iron Mask," "Tempest") Henderson, Del ("The Crowd," "The Patsy," "Show People") Hendricks, Ben, Jr. ("Synthetic Sin," "The Wild Party") Herbert, Holmes ("East Side, West Side," "The Terror") Hersholt, Jean ("Abie's Irish Rose," "The Battle of Sexes," "Give and Take," "The Student Prince") Hickman, Howard ("Alias Jimmy Valen- tine") Hildebrand, Rodney ("Mother Machree") Hilliard, Ernest ("The Noose") Hilton, Harlan ("Lilac Time") Hoffman, Otto ("The Terror") H olden, William ("Three Weekends," "Weary River") Holmes, Leon ("King of Kings") Holmes, Phillips R. ("The Wild Party") Holmes, Stuart ("The Man Who Laughs," "The Hawk's Nest") May 11 , 19 29 1605 "SUBMARINE" REPORTED BY EXHIBITORS AS ONE OF THE BIGGEST BOX-OFFICE SUCCESSES OF 1928 DIRECTED BY FRANK CAPRA Current Release THE DONOVAN AFFAIR" 100% Talking Under Contract to Columbia Pictures K.IIO Motion Picture News Personnel Of The Record Smashers ACTORS — Com. Holt, Jack ("Submarine," "The Smart Set," "The Water Hole") Holtz, Tenen ("The Cardboard Lover," "The Duke Steps Out," "The Latest from Paris," "Show People") Horton, Edward Everett ("Sonny Boy," "The Terror") Housman, Arthur ("Sins of the Fathers," "Sunrise," "The Singing Fool") Howes, Reed ("The Singing Fool") Hoyt, Arthur ("My Man") Hurst, Brandon ("Interference," "Love," "The Man Who Laughs," "The Wolf of Wall Street," "Seventh Heaven") Hurst, Paul ("The Cossacks") Imboden, David ("King of Kings") Ingram, Clifford ("Hearts in Dixie") Irving, George ("Wings," "The Drag net") Irving, William J. ("Red Hair") Jackson, Eugene ("Hearts in Dixie") James, Gardner ("The Flying 'Fleet," "Little Shepherd of Kingdom Come") James, Gladden ("Weary River") Jannings, Emil ("The Last Command," "The Patriot," "The Street of Sin," "Sins of the Fathers," "The Way of All Flesh") Jarvis, Richard ("Lilac Time") Jennings, Dewitt ("The Trial of Mary Du- gan") Jewel, Austin ("Wild Geese") Jiminez, Solidad ("In Old Arizona") Johnson, Ernest W. ("The Street of Sin") Johnson, Noble ("Redskin," "King of Kings") Johnstone, J. W. ("Take Me Home") Jolson, Al ("The Jazz Singer," "The Sing- ing Fool") Jonasson, Frank ("Old Ironsides") Kahanomoku, Duke ("Old Ironsides") Kaliz, Armand ("The Love Mart") Kane, Eddie ("The Broadway Melody") Karloff, Boris ("The Love Mart") Karns, Roscoe ("Beggars of Life," "Beau Sabreur," "Warming Up") Kashner, David ("Street Angel") Kearney, John ("East Side, West Side") Keaton, Buster ("Steamboat Bill, Jr.") Keith, Donald ("The Way of All Flesh," "Wild Geese") Kellar, Leon ("West Point") Kelly, John ("Dressed to Kill") Kelsey, Fred ("The Last Warning," "Naughty Baby," "On Trial," "Tender- loin" Kennedy, Ed ("The Chinese Parrot") Kent, Arnold ("Beau Sabreur," "The Shake- down," "Sins of the Fathers") Kent, Crauford ("The Wolf of Wall Street") Kent, Larry ( " The Heart of a Follies Girl" i King, Charles ("The Broadway Melody") King, Claude ("London After Midnight," "Red Hair," "Warming Up") Knox, Stuart ("Lilac Time") Kohler, Fred (' The Dragnet," "Forgotten Faces," "Old Ironsides," "Open Range," "The Showdown," "Underworld") Kolb, John ("The Patent Leather Kid") Kosloff, Theodore ("King of Kings") Kotsonaros, George ("Beggars of Life," "The Street of Sin") Kuwa, George ("The Chinese Parrot," "The Showdown") Lake, Arthur ("The Air Circus") Lake, Wesley ("Four Devils") Landis, Cullen ('"Lights of New York") Lane, Charles ("The Canary Murder Case," "Sadie Thompson") La Rocque, Rod ("Captain Swagger") Lawrence, Raymond ("Interference") Lederer, Otto ("The Jazz Singer," "King of Kings") Lederer, Pepi ("The Cardboard Lover") Lee, David ("The Singing Fool," "Sonny Boy") Leland, Hugh ("Legion of the Condemned") Leong, James ("The Devil Dancer") Leopold, Archduke ("Four Sons") Levett, Harold ("East Side, West Side") Lewis, George ("Give and Take") Lewis, Mitchell ("Ben Hur," "Beau Sa- breur," "The Docks of New Pork," "The Hawk's Nest," "Old Ironsides," "Tender- loin") Lewis, Tom ("Steamboat Bill, Jr.) Lewis, Walter ("Little Shepherd of King- dom Come") Liggett, Louis ("Street Angel") Linow, Ivan ("The River," "The Red Dance," "In Old Arizona") Littlefield, Lucien ("The Cat and the Ca- nary," "My Best Girl," "Mother Knows Best," "Uncle Tom's Cabin") Lloyd, Harold ("Speedy") Loder, John ("The Doctor's Secret") London, Tom ("King of Kings") Lopez, Augustine ("Redskin") Love, Montagu ("The Hawk's Nest," "The Last Warning," "The Noose," "Synthetic Sin," "King of Kings") Lowe, Edmond ("Dressed to Kill," "What Price Glory," "In Old Arizona") Lowe, James ('"Uncle Tom's Cabin") Luden, Jack ("Forgotten Faces," "Sins of the Fathers," "The Wild Party") Lukas, Paul ("Hot News," "Loves of An Actress," "Manhattan Cocktail," "The Shopworn Angel," "Two Lovers," "The Wolf of Wall Street") Lytell, Bert ("On Trial") MacDonald, Francis: ("The Drag Net," "The Legion of the Condemned") MacDonald, J. Farrell ("Abie's Irish Rose," "The Cohens and Kellys in Paris," "East Side, West Side," "Four Devils," "Sun- rise," "In Old Arizona") Mack, Bobby ("The Student Prince") Mack, Hughie ("Four Sons," '"The Wed- ding March") Mack, James T. ("The Home Towners," "Wild Geese") MacQuarrie, Albert ("The Gaucho") MacRae, Gordon ("East Side, West Side") MacSweeney, John ("Mother Machree") Mailles, Charles Hill ("The Bellamy Trial," "Give and Take," "Old Ironsides") Mandy, Jerry ("Underworld") Mann, Hank ("Fazil," "The Patent Leather Kid") Marba, Joe ('"Manhattan Cocktail") March, Frederic ("The Wild Party") Marcus, James ("Revenge," "Sadie Thomp- son") Mari, Joseph ("The Cossacks") Mark, Michael ("Four Sons") Mario, Tony ("The Racket") Marshall, Tully ("Alias Jimmy Valentine," "Conquest," "The Cat and the Canary," "The Perfect Crime," "Redskin") Martin, Duke ("Across to Singapore") Martindel, Edward ("The Singing Fool") Mason, Dan ("The Chinese Parrot") Mason, James ("Across to Singapore," "King of Kings") Mason, Leroy ("The Hit of the Show," "Revenge") Matrraw, Scott ("Two Lovers") McAllister, Paul ("Heau Geste," "Sorrell and Son") McBan, Mickey ("Sorrell and Son") McCollough, Philo ("Wanning Up") McDermott, Marc ( "Glorious Betsy") McDonald, Jack ("Show Boat") McDowell, Nelson ("Little Shepherd of Kingdom Come") McGuire, Tom ("Steamboat Bill, Jr.," "Lights of New York") Mcintosh, Burr ("The Last Warning," "Lilac Time," "The Racket") McKee, Robert ("King of Kings") McLaglen, Victor ("Beau Geste," "Loves of Carmen," "Mother Machree," "The River Pirate," "What Price Glory') McWade, Robert ("The Home Towners") Meeker, George ('"Four Sons") Meighan, Thomas ("The Racket") Menjou, Adolphe ("Serenade") Meyer, Torben ("The Last Warning," "The Man Who Laughs") Middleton, Charles B. ("The Bellamy Trial") Milar, Adolph ("Uncle Tom's Cabin") Milash, Bob ("Little Shepherd of Kingdom Come" Miles, Bob ("The Water Hole") Miljan, John ("Glorious Betsy," "The Home Towners," "Tenderloin," "The Terror") Mills, Frank ("The Hit of the Show") Miltern, John ("East Side, West Side") Mita, Ura ("The Devil Dancer") Molnar, Julius, Jr. ("The Man Who Laughs") Mong, William V. ("Telling the World," "What Price Glory") Moore, Charles ("The Trial of Marv Du- gan") Moore, Cleve ("Lilac Time") Moore, Matt ("King of Kings") Moran, Lee ("The Racket," "Show Girl") Moreno, Antonio ("Adoration," "It," "Syn- thetic Sin") Morgan, H. A. (Cupie) ("Beggars of Life") Morris, Johnny ("Beggars of Life," "The Street of Sin") Morse, Karl ("Underworld") Morton, Charles ("Dressed to Kill," "Four Devils," "Four Sons") Moses, Maj. Raymond G. ("West Point") Mower, Jack ("Uncle Tom's Cabin," "The Water Hole") Mulhall, Jack ("Children of the Ritz," "Naughty Baby," "The Butter and Egg man") Murdock, Henry ("The Patent Leather Kid") Murphy, Joe ("The Cat and the Canary") Murphy, Maurice ("Shepherd of the Hills") Murphy, Steve ("The Circus") Murray, James ("The Big City," "The Crowd," "Rose-Marie") Murray, John T. ("Fazil," "Sonny Boy") Muse, Clarence ("Hearts in Dixie") Nagel, Conrad ("Glorious Betsy," "London After Midnight," "State Street Sadie," "Tenderloin") Natheauz, Louis ("Four Walls," "Weary River") Neely, Neil ("The Cossacks," "West Point") Neill, James ("King of Kings") Nero, Curtis ("West of Zanzibar") Ness, Ole M. ( "The Hit of the Show") Nichols, George ("The Wedding March") Nicholson, Nick ("The Smart Set") Norris, Peter ("King of Kings") North, Wilfred ("The Trial of Mary Du- gan") Northrup, Harry (" The Last Warning") Norton, Barry ("Four Devils," "The Le- gion of the Condemned." "Mother Knows Best," "Sins of the 'Fathers,' "What Price Glory") Norton, Edgar ("The Man Who Laughs." "The Student Prince") Novarro, Ramon ("Across to Singapore," "Ben Hur," "The Flying Fleet," "The Student Prince") Noy, Wilfred ("The Doctor's Secret," "In- terference') May 11, 19 29 1607 Director William Beaudine HIS FOUR BEST TALKIES ONE OF THE 1928 RECORD SMASHERS 'THE COHENS and KELLYS in PARIS" A Universal Production Now Under Contract With First National SHOPWORN ANGEL" DIRECTED BY RICHARD WALLACE IS A NATION WIDE RECORD SMASHER *8 Just Finished "THE INNOCENTS OF PARIS" Paramount All-Dialogue Production Now Directing "MAGNOLIA" Another Paramount 100% Talking Picture Under Contract to Paramount ii 1608 Motion Picture News Personnel Of The Record Smashers ACTORS — Cont. Nugent, Edward ("The Bellamy Trial," "The Duke Steps Out," "The Flying Fleet," "Our Dancing Daughters," "A Single Man") Nye, Carroll ("The Flying Fleet," "While the City Sleeps") Nye, G. Raymond ("Tenderloin") Oakie, Jack ("Close Harmony," "The Fleet's In," "The Wild Party") Oakman, Wheeler ("While the City Sleeps," "Lights of New York") O'Beck, Fred ("The Patent Leather Kid") Ober, Robert ("The Big Parade") O'Brien, George ("East Side, West Side," "Sharpshooters," "Sunrise") O'Brien, Tom ("The Big Parade," "The Last Warning") O'Connor, L. J. ("Four Sons") O'Connor, Robert E. ("Dressed to Kill," "Four Walls," "The Noose," "The Sing- ing Fool") O'Donnell, Spec ("Hot News") Oland, Warner ("The Jazz Singer") Oliver, Guy ("The Docks of New York," "Old Ironsides," "Open Range," "Three Week Ends") Orlamond, William A. ("The Awakening," "Rose-Marie," "While the City Sleeps") O'Shea, Danny ("Manhattan Cocktail") Otton, Henry ("The Iron Mask") Owsley, Monroe ("The First Kiss") Packard, Clayton ("King of Kings") Padjan, Jack ("King of Kings") Pallette, Eugene ("The Canary Murder Case," "Lights of New York") Panzer, Paul ("Glorious Betsy") Paoli, Raoul ("Beau Sabreur") Partos, Gus ("Close Harmony," "Lone- some") Pasha, Kalla ("The Devil Dancer," "West of Zanzibar") Payne, Louis ("Interference") Pennell, R. O. ("Dressed to Kill") Pennick, Jack ("Four Sons") Percival, Walter ("The Big City," "Lights of New York") Perrin, Jack ("The Water Hole") Perry, Robert ("Beggars of Life," "Dressed to Kill," "The River Pirate") Peters, House ("Rose-Marie") Peters, John S. ("The Enemy," "The Stu- dent Prince," ""Four Sons") Phelps, Bud ("The Last Warning") Phillips, Eddie ('"Lonesome") Pierce, James ("Ladies of the Mob") Piatt, William ("Mother Machree") Ponder, Jack ('"Lilac Time") Potel, Victor ("Captain Swagger," "Little Shepherd of Kingdom Come") Powell, William ("Beau Geste," "Beau Sa- breur," "The Canary Murder Case," "The Dragnet," "Forgotten Faces," "Inter- ference," "The Last Command") Pretal, Camillus ("Abie's Irish Rose") Prince, John T. ("King of Kings," "Ra- mona") Prior, Herbert ("The Duke Steps Out") Prival, Lucien ("Adoration," "The Patent Leather Kid," "The Racket") Prouty, Jed ("The Broadway Melody," "Sonny Boy") Puffy, Charles ("'The Man Who Laughs") Puglia, Frank ("The Man Who Laughs") Quillan, Eddie ("The Godless Girl") Rabagliati, Alberto ("Street Angel") Ralli, Paul ("Show People," "The Water Hole") Rand, John ("The Circus") Randall, Bernard ("Show Girl") Randolf, Anders ("Four Devils," "The Jazz Singer") ttT N general, the theatre - going public is interested in roman- tic, wholesome stories, and a straightforward comedy. Gruesome plots that are not balanced by romance and clean comedy will never register well with the majority of theatre- goers. The thought to be borne in mind is that people go to the theatre for relaxation. If we can lift them out of their workaday worries and give them something that pleases they will leave the theatre and talk to their friends about the picture. Then we may say we have a box-office success." — William Le Baron. Rankin, Arthur ("Submarine," "The Wolf of Wall Street") Raymond, Jack ("Three Week Ends," "The Wild Party," "The Bellamy Trial," "The Butter and Egg Man") Reed, Donald ("Show Girl") Reicher, Frank ("Beau Sabreur," "Four Sons," "Sins of the 'Fathers") Requa, Charles ("King of Kings") Richards, Dick ("King of Kings") Ricketts, Tom ("Interference") Rigas, George ("Beau Geste," "Redskin") Roach, Bert ("The Crowd," "The Latest from Paris," "The Last Warning," "Tell- ing the World") Robards, Jason ("Wild Geese") Robinson, Earl ("The Air Circus") Roche, John ("Uncle Tom's Cabin") Rogers, Charles ('"Abie's Irish Rose," "Close Harmony," "My Best Girl," "Wings," "Get Your Man") Rogers, Walter ("Little Shepherd of King- dom Come") Roland, Gilbert ("The Love Mart") Rollens, Jacques ("Mother Machree") Rollins, David ("The Air Circus") Roman, Hugh ("Show Girl") Roper, Jack ("The Duke Steps Out") Rosenblatt, Cantor Joseph ("The Jazz Singer") Roubert, Matty ("Close Harmony") Rowland, Art ("Synthetic Sin") Rubin, Benny ("Naughty Baby") Russell, J. Gordon ("Uncle Tom's Cabin") Russell, William ("State Street Sadie") Ruth, Babe ("Speedy") Ruth, Marshall ("The Broadway Melody") Ryan, Maurice ("Annapolis") Ryan, Robert ("The Toilers") Sabato, Alfredo ("The River") St. Angelo, Robert ("King of Kings") Salm, Cliff ("The Patent Leather Kid") Sanford, Stanley J. ("The Circus," "The Iron Mask") Sarno, Hector ("King of Kings") Schaefer, Billy Kent ("The Enemy," "Warming Up") Schaefer, Edward ("King of Kings") Schildkraut, Joseph ("The King of Kings," "Show Boat") Schildkraut, Rudolph ("The King of Kings") Schumann-Heink, Ferdinand ("Four Sons") Seay, Billy ("My Man") Sedan, Rolfe ("The Iron Mask") Sedley, Henry ("The Racket," "The Ghost Talks") Semels, Harry ("The Drag Net") Semon, Larry ("Underworld") Shaw, Montague ("The Water Hole") Sherman, Lowell ("The Heart of a Follies Girl") Sherwood, Yorke ("The Cossacks") Short, Lew ("The Big City") Shumway, Lee ('"The Hit of the Show") Sidney, George ("The Cohens and Kellys in Paris," "Give and Take," "The Latest from Paris") Siegel, Bernard ("Beau Geste," "Laugh, Clown, Laugh," "Open Range," "Red- skin") Sills, Milton ("The Barker," "The Hawk's Nest") Simon, S. S. ("The Barker") Simpson, Russell ("Wild Geese") Sipperly, Ralph ("Sunrise") Sleeman, Phil ("Synthetic Sin") Smith, Gunboat ("Wings") Smith, Oscar ("Beau Sabreur," '"Close Har- mony") Sojin ("The Chinese Parrot," "The Devil Dancer," "The Hawk's Nest," "King of Kings") Somerset, Pat ("Mother Machree") Soussanin, Nicholas ("Adoration," "The Last Command") Sparks, Ned ("The Canary Murder Case") Sprotte, Bert ("Wild Geese") Stanley, Forrest ("The Cat and the Canary") Stanton, Will ("Sadie Thompson") Starkey, Bert ("Wild Geese") Steers, Larry ("Redskin," "Manhattan Cock- tail") Stevens, Charles ("The Gaucho," "The Iron Mask") Stevens, Landers ("The Trial of Mary Du- gan") Stockdale, Carl ("Shepherd of the Hills") Stone, Arthur ("The Patent Leather Kid") Stone, Doc ("The Circus") Stone, George ('"Naughty Baby," "The Racket," "State Street Sadie," "Seventh Heaven," "Tenderloin," "Weary River") Stone, Jack ("Lilac Time") Stone, Lewis ("The Patriot," "The Trial of Mary Dugan," "Wild Orchids," "A Woman of Affairs") Strange, Philip ("Loves of An Actress") Striker, Joseph ("King of Kings") Stuart, Donald ("Beau Geste," "Inter- ference") Stuart, Nick ("The River Pirate") Sturgis, Eddie ("The Big City," "Fazil") Sullivan, Charlie ("The Patent Leather Kid") Summerville, Slim ("The Chinese Parrot," "The Last Warning") Swain, Mack ("The Last Warning," "My Best Girl") Swickard, Josef ("Sharpshooters," "Get Your Man") Taylor, Stanley ("The Home Towners") Temoff, Serge ("The Devil Dancer") Thomson, Kenneth ("The Bellamy Trial," "The Broadway Melody," "King of Kings") Thorpe, Gordon ("The Iron Mask") Tollaire, August ("Four Sons," "What Price Glory") Tomlinson, Daniel ("The Crowd") Tooker, William H. ("The Devil Dancer," "The Bellamy Trial") Torrence, David ("Little Shepherd of King- dom Come") Torrence, Ernest ("Across to Singapore," "The Cossacks," "The King of Kings," "Steamboat Bill, Jr.") Trent, Jack ("The Chinese Parrot") Trento, Guido ("Street Angel") Trevor, Norman ("Beau Geste," "Sorrell and Son") Tryon, Glenn ("Lonesome") Tucker, Richard ("Captain Swagger," "The Jazz Singer," "Loves of An Actress," "My Man," "Show Girl," "Wings") May 11 , 19 29 1609 'delightful, human entertainment* U. S. Smith" one of twelve including "Companionate Marriage' a Photoplay which won Ap proval of the Critics as the "class" Entertainment of the Independent Market and which was the Leader in Gross — and Net— Revenues of the Gotham Product of the Season . . . Produced by Harold Shumate fa record - smasher R K O's H. C. Witwer's "Record Breakers Fontaine Fox's FAMOUS CARTOON Mickey McGuire 2 REEL COMEDIES 99 44 99 BOTH 100 PERCENT TALKIE AND SILENT VERSIONS LARRY DARMOUR PRODUCTIONS FOR STANDARD CINEMA CORPORATION 1610 Motion Picture News Personnel Of The Record Smashers ACTORS — Cont. Turner, Raymond ("The Love Mart," "Naughty Baby," "The Patent Leather Kid," "Synthetic Sin," "Weary River") Uraneff, Valim ("Fazil") Vavitch, Michael ("The Devil Dancer," "Glorious Betsy," "The Gaucho") Varconi, Victor ( "The King of Kings") Veidt, Conrad ("The Alan Who Laughs") Visaroff, Michael ("Four Devils," "The Last Command," "Tempest," "Ramona") Von Hartmann, Carl ("The Awakening") Von Janny, Tibor ("Four Sons") Von Seyffertitz, Gustav ("The Canary Mur- der Case," "The Docks of New York," "The Gaucho," "Little Shepherd of King- dom Come," "The Student Prince") Von Stroheim, Erich ("The Wedding March") Walker, George ("Redskin") Walker, Johnny ("Old Ironsides") Walling, Will ("The Jazz Singer," "The Noose") Walsh, Raoul ("Sadie Thompson") Walthall, Henry B. ("London After Mid- night," "Wings") Ward, Roscoe ("West of Zanzibar") Warner, H. B. ("Conquest," "The Doctor's Secret," "French Dressing," "The King of Kings," "Sorrell and Son," "The Trial of Mary Dugan") Warren, E. Alyn ("Manhattan Cocktail") Warren, Fred ("The Noose," "Synthetic Sin") Washburn, Bryant ("King of Kings") Washington, Edgar Blue ("Beggars of Life") Watson, Coy, Jr. ("The Smart Set") Westwood, John ("Shepherd of the Hills") White, Leo ("Ben Hur") Whitespear, Greg ("The Water Hole") Williams, Guinn ("My Man") Williams, Malcolm ("The First Kiss") Williams, Percy ("London After Midnight") Williams, Zach ("Hearts in Dixie") Wolheim, Dan ("Across to Singapore," "East Side, West Side," "Tenderloin," "The Racket") Wolheim, Louis ("The Awakening," "The Racket," "Sorrell and Son," "Tempest") Wood, Ernie ("Take Me Home") Wood, Freeman ("The Legion of the Con- demned") Woodruff, Bert ("The River," "Speedv," "Manhattan Cocktail") Yearsley, Ralph ("Little Shepherd of King- dom Come," "Rose-Marie") Young, Noah ( "Sharpshooters") Young, Tex ("The Water Hole") Zeliff, Skipper ("Uncle Tom's Cabin") ACTRESSES Adair, Alice ("The Wild Party") Adams, Claire ("The Big Parade") Adoree, Renee ("The Big Parade," "The Cossacks") Ahem, Lassie Lou ("Uncle Tom's Cabin") Alden, Mary ("The Cossacks," "Lad ies of the Mob") Allen, Ricca ("Close Harmony") Artega, Sophia ("Revenge," "Sadie Thomp- son") Arthur, Jean ("The Canary Murder Case." "Sins of the Fathers," "Warming Up") Ashton, Sylvia ("The Barker") Astor, Gertrude ('"The Cohens and Kellys in Paris," "The Cat and the Canary," "The Hit of the Show," "Synthetic Sin," "Uncle Tom's Cabin," '"The Butter and Fgg Man") Astor, Mary ("Dressed to Kill") Atwood, May ("The Noose") Baclanova, Olga ("The Docks of New York," "Forgotten Faces," "The Man Who Laughs," "The Street of Sin," "The Wolf of Wall Street") Banky, Vilma ("The Awakening," "Two Lovers") Basquette, Lina ("The Godless Girl," "The Noose," "Serenade") Beaumont, Lucy ("The Crowd." "Sonny Boy," "The Butter and Egg Man") Bellamy, Madge ("Mother Knows Best") Belmont, Gladys ("Redskin") Bennett, Belle ("The Battle of the Sexes," "The Iron Mask," "Mother Machree," "The Way of All Flesh," "Wild Geese") Besserer, Eugenie ("The Jazz Singer," "Lilac Time," "Two Lovers") Blythe, Betty ("Glorious Betsy") Boardman, Eleanor ("The Crowd") Bonner, Priscilla ("It") Borio, Josephine ("The Cossacks," "Fazil") Bow, Clara ("The Fleet's In," "It," "Ladies of the Mob," "Red Hair," "Three Week Ends," "The Wild Party," "Wings," "Get Your Man") Bradford, Virginia ("Two Lovers") Brent, Evelyn ("Beau Sabreur," "The Drag Net," "Interference," "The Last Command," "The Showdown," "Under- world") Brian, Mary ("Beau Geste," "Forgotten Faces") Brice, Fannie ("My Man") Brockwell, Gladys ("The Home Towners," "Lights of New York," "Seventh Heaven") Brody, Ann ("My Man") Bronson, Betty ("The Bellamy Trial," "Ben Hur," "Open Range," "The Singing Fool," "Sonny Boy") Brooks, Louise ("Beggars of Life," "The Canary Murder Case") Bruno, Jennie ("Street Angel") Bryant, Kay ("The Wild Party") Bryson, Winifred ("Adoration") Burgess, Dorothy ('"In Old Arizona") Busch, Mae ("Fazil," "While the City Sleeps") Byron, Marion ("Steamboat Bill, Jr.") Carewe, Rita ("Revenge") Carol, Sue ("The Air Circus," "Captain Swagger," "The Cohens and Kellys in Paris") Caron, Patricia ("The Home Towners") Carr, Mary ("Lights of New York" Carroll, Nancy ("Abie's Irish Rose," "Close Harmony," "Manhattan Cocktail," "The Shopworn Angel," "The Wolf of Wall Street," "The Water Hole") Carver, Kathryn ("Serenade") Cecil, Nora ("The Devil Dancer") Chapman, Edythe ("Synthetic Sin," "Shep- herd of the Hills," "Three Week Ends") Chatterton, Ruth ("The Doctor's Secret," "Sins of the Fathers") Christy, Ann ("Speedy," "The Water Flole") Clark, Estelle ("The Crowd") Clayton, Ethel ("Mother Machree") Clifford, Kathleen ("Excess Baggage") Collyer, June ("East Side, West Side," Coleman, Majel ("The King of Kings") Comont, Mathilda ("Loves of Carmen," "Ramona") Compson, Betty ("The Barker," " The Big City," "The Docks of New York," "Weary River") Compton, Joyce ("The Wild Tarty") Costello, Carmen ("The Man Who Laughs," "The Loves of Carmen") Costello, Dolores ("Glorious Betsy," "Ten- derloin") Costello, Helene ("Lights of New York") Cramer, Marguerite ("The Wild Party") Crawford, Joan ("Across to Singapore." "The Duke Steps Out," "Four Walls." "Our Dancing Daughters," "Rose-Marie," "West Point") Cross, Rhoda M. ("Give and Take") Crowell, Josephine ("The Man Who Laughs") Cummings, Dorothy (" The King of Kings," "Our Dancing Daughters") Daly, Jane ("West of Zanzibar") Daly, Marcella ("Two Lovers") D'Ambricourt, Adrienne ("The Trial of Mary Dugan") Daniels, Bebe ("Hot News," "Take Ale Home") Darr, Vondell ("On Trial") Daumery, Carry ("The Last Warning") Davies, Marion ("The Cardboard Lover,'" "The Patsy," "Show People") D'Avril, Yola ("The Noose") Dawson, Doris ("Children of the Ritz," "Little Shepherd of Kingdom Come," "Naughty Baby") Day, Alice ("The Smart Set") Day, Marceline ('"The Big City," "London After Midnight," "A Single Man," "The Wild Party") De Kirby, Annette ("Mother Knows Best") De La Motte, Marguerite ("The Iron Mask") Del Rio, Dolores ("Loves of Carmen," "Re- venge," "Ramona," '"The Red Dance," "What Price Glory") Dione, Rose ("Naughty Baby") Doraine, Lucy ("Adoration") Doran, Mary ("The Broadway Melody," "The Trial of Mary Dugan") Dore, Adrienne ("The Wild Party") Dome, Mary ("The Trial of Mary Dugan") Douglas, Marion ("Shepherd of the Hills") Dove, Billie ("Adoration," '"The Heart of a Follies Girl," "The Love Mart") Dresser, Louise ('"The Air Circus," "Moth- er Knows Best") Dressier, Marie ("The Patsy") Drexel, Nancy ("Four Devils") Du Brey, Claire ("The Devil Dancer") Duncan, Mary ("Four Devils," "The River") Dunn, Josephine ("The Singing Fool.'' "Heart of a Follies Girl," "Get Your Man," "Excess Baggage") Eddy, Helen Jerome ("Two Lovers") Ellsler, Effie ("Old Ironsides") English, Kay ("The Noose") Farley, Dot ("The King of Kings") Faye, Julia ("The King of Kings") Fazenda, Louise I " The Terror") Finch, Flora ('"The Cat and the Canary") Fischer, Margarita ("Uncle Tom's Cabin") Fitz-Gerald, Cissy ('"Laugh, Clown, Laugh") Fitzroy, Emily ("Love," "Show Boat") Flamma, Lucia ("King of Kings") Foster, May ("The Docks of New York") Franklin, Martha ("Serenade") Frederici, Blanche ("Sadie Thompson") Frederick, Pauline ("On Trial") Fuller, Dale ("Ben Hur," "The Cossacks," "Fazil," "The Wedding March") Gadsdon, Jacquelin ('"It," "Red Hair") Garbo, Greta ('"Love," "Wild Orchids," "A Woman of Affairs") Gaynor. Janet ("Four Devils," "Street An- gel," "Seventh Heaven," "Sunrise") George, Maude ("The Wedding March") G;raghtv, Carmelita ("My Best Girl") Giere, Helene ( "Loves of An Actress") Gish, Lillian (" The Enemy") Gordon, Grace ("Serenade") May 11, 1929 1611 ON THE HIGHEST PLANE OF AUDIENCE APPEAL "Dressed to Kill" "High School Hero" "Joe College" (Tentative Title, Now in Production for Pathe) William M. Conselman Producing for Pathe SHOWMANSHIP FOCUSED ON THE BOX-OFFICE Congratulations to Metro-Goldwyn-Mayer for having broken all records at Grauman's Chinese Theatre with the "Broadway Melody" Sid Qrauman If.lJ Motion Picture News Personnel Of The Record Smashers ACTRESSES — Cont. Gordon, Julia Swayne ("It," "The Smart Set," "Three Week Ends," "Wings") Gordon, Maude Turner ("Hot News") Gordon, Vera ("The Cohens and Kellys in Paris," "Four Walls") Goudal, Jetta ("The Cardboard Lover") Granstedt, Greta ("Close Harmony," "Ex- cess Baggage") Gray, Gilda ("The Devil Dancer") Grey, Virginia ("Uncle Tom's Cabin") Hall, Evelyn ("Children of the Ritz," "My Best Girl," "Our Dancing Daughters") Hamilton, Frances ("Naughty Baby") Hampton, Myra ("The Trial of Mary Du- gan") Harris, Marcia ("Take Me Home") Harris, Mildred ("The Heart of a Follies Girl") Haslert, Jessie ("Seventh Heaven") Haver, Phyllis ("The Battle of the Sexes," "The Way of All Flesh," "What Price Glory") Herman, Helena ("Street Angel") Hill, Doris ("Take Me Home") Hiesl, Betsy Ann ("Sorrell and Son") Holderness, Fay ("Lonesome") Holmes, lone ("The Hit of the Show") Hopper, Hedda ('"Wings") Horn, Camilla ("Tempest") Howard, Constance ("Mother Machree," "The Smart Set") Howard, Gertrude ("Hearts in Dixie," "Show Boat," "Synthetic Sin," "The Love Mart," "Uncle Tom's Cabin") Howell, Hazel ("Synthetic Sin") Howell, Yvonne ("Take Me Home") Hyams, Leila ("Alias Jimmy Valentine") Ingram, Amo ("The Wild Party") Irving, Mary Jane ("The Godless Girl") Jensen, Eulalie ("Little Shepherd of King- dom Come," "Uncle Tom's Cabin," "Mother Machree") Johnston, Julanne ("Synthetic Sin") Joy Leatrice ("The Bellamy Trial") Joyce, Alice ("Beau Geste," "The Noose" "Sorrell and Son") Joyce, Natalie ("Naughty Baby") Jurado, Elena ("What Price Glory") Kennedy, Merna ("The Circus") Kent, Barbara ("Lonesome") Kenyon, Doris ("The Home Towners," "The Hawk's Nest," "Interference") Key, Kathleen ("Ben Hur") Kingston, Natalie ("Street Angel") Kramer, Ida ("Abie's Irish Rose") Landis, Margaret ("The Latest from Paris") La Plante, Laura ("The Cat and the Ca- nary," "The Last Warning," "Show Boat") La Verne, Jane ("The Perfect Crime," "Show Boat") Lawson, Eleanor ("It") Lee, Etta ("The Chinese Parrot") Lee, Gwen ("Laugh, Clown, Laugh," "Show Girl," "Sharpshooters") Lewis, Vera ("The Home Towners," "The Iron Mask," "Ramona") Livingston, Margaret ("The Bellamy Trial," "The Last Warning," "Sunrise") Loff, Jeannette ("Annapolis") Logan, Jacqueline ("The King of Kings") Lorrain, Jean ("The Wild Party") Lortel, Ruth ("The Noose") Louie, Viola ("The King of Kings") Love, Bessie ("The Broadway Melody") Loy, Myrna ("State Street Sadie") Lynch, Helen ("Ladies of the Mob," "The Showdown," "Underworld") Lynn, Sharon ("Give and Take") MacCormac, Muriel ("The King of Kings") Mack, Baby ("Close Harmony") Mackaill, Dorothy ("The Barker," "Chil- dren of the Ritz") MacLeod, Janet ("Take Me Home") Mann, Margaret ("Four Sons," "The River") Manning, Eileen ("A Single Man," "Uncle Tom's Cabin") Marchal, Arlette ("Wings") Marstini, Rosita ("The Big Parade") Mattox, Martha ("The Cat and the Canary," "Little Shepherd of Kingdom Come") McAlister, Mary ("Loves of An Actress") McAvoy, May ("Ben Hur," "The Jazz Sing- er," "The Lion and the Mouse," "The Terror") McConnell, Gladys ("The Perfect Crime") McDowell, Claire ("Ben Hur," "The Big Parade," '"Four Devils") McGuire, Kathryn ("Children of the Ritz," "Lilac Time," "Synthetic Sin") Midgley, Fanny ("Naughty Baby") Midgley, Florence ("Sadie Thompson") Mills, Evelyn ("Alias Jimmy Valentine") Mix, Ruth ('"Four Sons") Moore, Colleen ("Lilac Time," "Synthetic Sin") Moran, Lois ("The River Pirate," "Sharp- shooters") Moran, Polly ("The Enemy," "London After Midnight," "Rose-Marie," "Show People." "Telling the World," "While the City Sleeps," "The Bellamy Trial") Morrisey, Betty ("The Circus") Morrison, Dorothy ("Hearts in Dixie") Mosq uini, Marie ("Seventh Heaven") Murphy, Edna ("My Man") Myers, Carmel ("Ben Hur," "Four Walls," "Sorrell and Son," "The Ghost Talks") Nash, Nancy ("Loves of Carmen") Negri, Pola ("Loves of An Actress') Nilsson, Anna Q. ("Sorrell and Son") Nissen, Greta ("Fazil," "The Butter and Egg Man") Nixon, Marian ("The Chinese Parrot") Nodalsky, Sonia ("East Side, West Side") Nolan, Mary ("Sorrell and Son," "West of Zanzibar") Norman, Josephine ("The King of Kings") Novak, Jane ("Redskin") Oakland, Vivian ("Uncle Tom's Cabin") O'Day, Dawn ("Four Devils," "Mother Knows Best," "Sins of the "Fathers") O'Day, Molly ("Little Shepherd of King- dom Come," "The Patent Leather Kid," "Shepherd of the Hills") O'Hara, Shirley ("The Wild Party") Olmstead, Gertrude ("The Hit of the Show," "Sonny Boy") O'Neil, Sally ("The Battle of the Sexes") Page, Anita ("The Broadway Melody," "The Flying 'Fleet," "Our Dancing Daugh- ters," "Telling the World," "While the City Sleeps") Palmer, Corliss ("The Noose") Pearson, Virginia ("The Big City") Percy, Eileen ("Telling the World") Peters, Janice ("The Noose") Philbin, Mary ("The Man Who Laughs") Pickford, Marv ("My Best Girl") Pierce, Evelyn ("Tenderloin") Pitts, Za Su ("Sins of the Fathers," "The Wedding March") Pollard, Daphne ("The Hit of the Show") Powers, Lucille ("Three Week Ends") Prevost, Marie ("The Godless Girl," "The Racket") Price, Kate ("The Cohens and Kellys in Paris," "Show Girl") Price, Nancy ("The Doctor's Secret") Pringle, Aileen ("A Single Man") Puter, Alice Mildred ("The Crowd") Rae, Rada ("Wild Geese") Ralston, Esther ("Old Ironsides") Ralston, Jobyna ("The Toilers," "Wings") Rand, Sally ("The King of Kings") Ray, Mona ("Uncle Tom's Cabin") Raymond, Frances ("Get Your Man") Revier, Dorothy ("The Iron Mask," "The Red Dance," "Submarine") Rich, Irene ("The Perfect Crime") Ridgeway, Fritzi ("The Enemy") Rivero, Lorraine ("Ladies of the Mob," "Redskin") Robson, May ("The King of Kings") Rosanova, Rosa ("Abie's Irish Rose") Rosing, Bodil ("The Fleet's In," "Ladies of the Mob," "Sunrise," "Wild Geese") Rubens, Alma ("Show Boat") Sebastian, Dorothy ("Our Dancing Daugh- ters," "A Woman of Affairs") Seddon, Margaret ("The Ballamy Trial") Selbie, Evelyn ("Wild Geese") Selwynne, Clarissa ("The Devil Dancer," "Glorious Betsy," "The Heart of a 'Fol- lies Girl," "My Man") Shearer, Norma ("The Latest from Paris," "The Student Prince," "The Trial of Mary Dugan") Smith, Vivian ("Hearts in Dixie") Southern, Eve ("The Gaucho," "Wild Geese") Standing, Joan ("Beau Sabreur") Stewart, Anita ("Wild Geese") Swanson, Gloria ("Sadie Thompson") Tapley, Rose ("It") Tashman, Lilyan ("French Dressing," "Manhattan Cocktail," "Take Me Home," "The Trial of Mary Dugan") Taylor, Avonne ("My Best Girl") Tell, Olive ("The Trial of Mary Dugan") Tennant, Barbara ("The Devil Dancer") Thomas, Virginia ("The Wild Party") Tichenor, Edna ("London After Midnight") Titus, Lydia Yeamans ("While the City Sleeps," "The Water Hole," "Two Lovers") Todd, Thelma ("The Noose," "Naughty Baby") Torres, Raquel ("White Shadows of the South Seas") Turner, Florence ("The Chinese Parrot") Twelvetrees, Helen ("The Ghost Talks") Valli, Virginia ("East Side, West Side") Velez, Lupe ("The Gaucho") Vernon, Dorothy ("Tenderloin") Veronina, Vera ("The Patriot") Vidor, Florence ("The Patriot") Wales, Ethel ("The Doctor's Secret," "The Perfect Crime") Walker, Charlotte ("Annapolis") Washington, Mildred ("Hearts in Dixie") White, Alice ('"Naughty Baby," "Show Girl") Whitney, Renee ("The Wild Party") Williams, Kathlyn ("Our Dancing Daugh- ters," "A Single Man") Wilson, Lois ("Conquest," "French Dress- ing," "On Trial") Winton, Jane ("The Patsy," "Sunrise") Wong, Anna May ("The Chinese Parrot," "The Devil Dancer") Worth, Lillian ("The Docks of New York") Wray, Fay ("The 'First Kiss," "The Legion of the Condemned," "The Street of Sin," "The Wedding March") Young, Loretta ("Laugh, Clown, Laugh") May 11, 1929 1613 RECORD SMASHING ORIGINAL SCREEN PLAYS 1 Q O O "THF SMART SFT 111L sJlVlrilil JJL1 "fAMFRAMAN" THE FLYING FLEET 1 9 2 7 "THE FAIR CO-ED" "ROOKIES" • BYRON ^MORGAN WRITING ORIGINAL STORIES FOR M-G-M "OUR DANCING DAUGHTERS" A BOX-OFFICE RECORD SMASHER PAUL LENI BROADWAY MELODY DIRECTED BIGGEST BOX-OFFICE RECORD SMASHER "THE LAST WARNING" IN THE HISTORY OF TALKING PICTURES "MAN WHO LAUGHS" BOX-OFFICE RECORD BREAKERS DIRECTED BY ■ — ■ HARRY BEAUMONT Under Contract to Universal 1614 Motion Picture News Personnel Of The Record Smashers ADAPTORS Doyle, Ray ("White Shadows in South Seas") Dunn, Winifred ("Submarine") Estabrook, Howard ("Dressed to Kill") Furthman, Jules ("The I M agnet") Garrett, Oliver H. P. ("Forgotten Faces") Goldbeck, Willis ("Lilac Time," "Wild Or- chids") Heath, Percy ("Close Harmony," "Red Hair") Harris, Ray ("Warming Up") Jackson, Marion ("Shepherd of the Hills") Jones, Grover ("Hot News") King, Bradley ("Weary River") Klein, Philip ("Fazil," "Street Angel") Le Baron, William ("The Perfect Crime") LeVino, Albert Shelby ("The Canary Mur- der Case," "The Shopworn Angel") Loring, Hope ("Get Your Man") Lowe, Edward T., Jr. ("Lonesome") McNeil, Allen ("My Best Girl") Russell, John ("Beau Geste") Ryerson, Florence ("The Canary Murder Case") St. John, Adela Rogers ("The Patent Leather Kid") Schrock, Raymond ("The Duke Steps Out") Sheldon, E. Lloyd ("The Wild Party") Thew, Harvey ("Give and Take") Van Every, Dale ("The Duke Steps Out") Whelan, Tim ("My Best Girl") Wilson, Carey ("The Cardboard Lover" ) Woods, Walter ("Old Ironsides") Younger, A. P. ("Old Ironsides") "Wild Geese") ART DIRECTORS Basevi, James (" The Big Parade") Borg, Carl Oscar ("The Gaucho") Day, Richard ("The Enemy," "Rose- Marie") Earle, Ferdinand P. ("Ben Hur") Gibbons, Cedric ("Across to Singapore," "Ben Hur," "The Big Parade," "The Big City," "The Cossacks," "The Crowd," "The Enemy," "Four Walls," "Love," "The Latest from Paris," "Laugh, Clown, Laugh," "Rose-Marie," "The Smart Set," "Telling the World") Gillespie, Arnold ("The Crowd, rhe Latest from Paris") Hall, Charles D. ("The Circus") Jackson, Horace ("Ben Hur," "Lilac Time") Libbert, Hervey ("The Toilers") Menzies, William Cameron ("Sorrel! and Son," "Sadie Thompson") Parker, Max ("The Hawk's Nest") Pye, Merrill ("The Smart Set") Sawley, George E. ("Wild Geese") Schulze, Jack | "My Best < rirl") Toluboff, Alexander ("The Cossacks," "Love") ASST. DIRECTORS Atkins, T. C. ("Hit of the Show") Bocquet, Harold S. ("The Enemy," "Our Dancing Daughters") Borzage, Frank ("The Street Angel") Brophy, Edward ("West Point") Brower, Otto ("Beggars of Life") Burns, Roy ("The King of Kings") Cowen, Wm. J. ('"The King of Kings," "The Gaucho") Crocker, Harry ("The Circus") Crook, George ("The Water Hole," "Get Your Man") Daumerry, John ("Tenderloin") f^fT^ HE producer must first con- sider his story. Does it fit X the stars he has? Has it public appeal? Is it human? Does it pertain to life as understood by the present-age? Is the director capable of the type of story you have to pro- duce? Get a good story. Furnish the plot with capable artists, b? human in your treatment throughout and you are on the right road." — Joseph M. Schenck. Foster, Lewis R. (" The Gaucho") Golden, Red ( "Show People," "Four Walls") Hathaway, Henry ("The Last Command") Hibbard, George ("The Patriot") Hill, Archie ("Red Hair") Hollingshead, Gordon ("Glorious Betsy") Humberstone, Bruce ("My Best Girl," "Two Lovers," "The Devil Dancer") Johnston, Richard ("Wings," "Legion of the Condemned") Jones, Paul ("'The "Fleet's In, Hot News") Keays, Vernon ("Excess Baggage") Keefe, Dan ("The First Kiss') Kerr, Charles ("The Perfect Crime") Kurland, Gilbert ("Uncle Tom's Cabin") Lee, Bob ("Docks of New York," "The Drag Net," "The Street of Sin") Lissner, Ray ("Sorrell and Son") Locke, Eric ("The Student Prince") Marin, Edward ("The Hawk's Nest") Messenger, Frank ("Uncle Tom's Cabin") O'Fearna, Edward ("Four Sons." "Mother Machree") Salm, Cliff ("The Terror") Saloman, A. M. ("Lights of New York") Schwartz, Harold ("Old Ironsides") Shaw, Frank ("The Lion and the Mouse") Stallings, Charles ("Ben Hur") Sutch, Bert ("Battle of the Sexes") Tate, Cullen R. ("Lilac Time") Thomas, Ivan ("Warming Up") Tinling, James ('"Fazil') Tummel, William ("Sadie Thompson") Urson, F. ("The King of Kings") Watt, Nate ("The Racket") Webster, George ("Cohens and Kellvs in Paris") Wallstenhulme, Charles ("Dressed to Kill") AUTHORS Abbott, George ("Four Walls") Anderson, Doris ("The Wolf of Wall Street") Anderson, Maxwell ("Whal I 'rice Glory") Aden, Michael ("A Woman of Allans") Baker, Graham ("The Air Circus") Barrie, James M. ("The Doctor's Secret") Barrows, Leslie S. ("The Singing Fool") B^ahan, Charles ('"Naughty Baby") Belasco, David ("Laugh, Clown. Laugh") Bennison, Andrew ("The Air Circus") Biro, Lajos ("Adoration, rhe Last Com- mand") Booth, Ernest ("Ladies of (he Mob") Branch, Houston ("The Showdown") Brice, Monte ("The Fleet's In," "Hot News") Browne, Eleanore ("The Red Dance") Browning, Tod ("The Big City," "London After Midnight") Burnett, Dana ("The Shopworn Angel." "Four Walls") Burnstine, Norman ( "S:ns of the 'Fathers") Ca-:fi:ld, Mark ("My Ma$") Carey, LucLn ("The Duke Steps Out") Carpenter, Edward Chas. ("The Love- Mart") Carr, Harry ("The W edding March") Chaplin, Charlie ("The Circus" i Child, Richard Washburn ("Forgotten Faces") C02, Charles Francis ("The River Pirate") Cohan, George M. ("The Home Towner-") Colton, John ("Wild Orchids") Conselman, William ("Dressed to Kill" I Cooper, Courtney Ryley ("Weary River") Cormack, Bartlett ("The Racket") Cowl, Jane ("Lilac Time") Crossman, Melville ("State Street Sadie." "Tenderloin") Cummings, Irving ("Dressed to Kill") Cushing, Tom ("Laugh, Clown, Laugh") Davies, Hubert Henry ("A Single Man") Dearden, Harold ("Interference") Deeping, Warwick ("Sorrell and Son") Deval, Jacques ("The Cardboard Lover") Devonde, Chester ("West of Zanzibar") Fabian, Warner ("The Wild Party") Fallon, Thomas ("The Last Warning") Faye, Randall H. (Sharpshooters") Ferber, Edna ("Mother Knows Best," "Show Boat") Forster, Meyer ("The Student Prince") Fort, Garrett ("Naughty Baby") Fox, John, Jr. ("Little Shepherd of King- dom Come") Frondaie, Pierre ('"Fazil) Garrett, Oliver H. P. ("The Drag Net") Gates, H. L. ("The Red Dance") Glyn, Elinor ("Red Hair," "Three Week Ends") Glazer, Benjamin ("The Street of Sin") Goodman, Daniel Carson ("The Battle of the Sexes") Gordon, Kilburn ("West of Zanzibar") Goulding, Edmund ("The Broadway Mel- ody") Grey, Zane ("Open Range," "The Water Hole") Gunning, Wid ("The Hawk's Nest") Hammerstein, Oscar ("Rose-Marie") Hammond, Edward ("The Ghost Talks") Harbach, Otto ("Rose-Marie") Harbaugh, Carl ("Steamboat Bill, Jr.") Hart, Frances Noyes ("The Bellamy Trial") Hecht, Ben ("Underworld") Henry, O. ("Alias Jimmy Valentine," "In Old Arizona") Herbert, Hugh ("Lights of New York") Harvey, Harry ("The Devil Dancer") Heilbron, Adelaide ("French Dressing") Hoffe, Monckton ("Street Angel") Hughes, Rupert ("The Patent Leather Kid") Jackson, Helen Hunt ("Ramona") Janis, Elsie ("Close Harmony") Johnston, Agnes Christine ("Show People") Kaufman, George ("Butter and Egg Man") Klein, Charles ( " The Lion and the Mouse") Lovett, Josephine ("Our Dancing Daugh- ters") Macpherson, Jeanie ("The Godless Girl." "King of Kings") Marcin, Max ("The Ghost Talks") Marion, Frances ("The Awakening") Markey, Gene ("Close Harmony") Maugham, W. Somerset ("Sadie Thomp- son") McEvoy, J. P. ("Show Girl") McGowan, John ("Excess Baggage") Merimee, Prosper ("Loves of Carmen") Mintz, Sam ("Warming Up") Morgan, Byron ("The Flying Fleet," "The Smart Set") Murfin, Jane ("Lilac Time") Neuman, Alfred ("The Patriot") Nichols, Anne ("Abie's Irish Rose") May 11. iv X u 1615 Alfred A. Cohn Adaptation and Continuity of "The Jazz Singer" NOW PRODUCTION SUPERVISOR AND WRITING DIALOGUE FOR ALL CHRISTIE- PARAMOUNT TALKING FEATURES AND SHORTS AT METROPOLITAN STUDIOS HOLLYWOOD SAM MINTZ WRITER THIRD YEAR with Paramount - Famous - Lasky ORIGINAL STORY "WARMING UP" RECORD BREAKER at Paramount Theatre, N. Y., and throughout the country 1616 Motion Picture News Personnel Of The Record Smashers AUTHORS — Com. Nicholson, Kenyon ("The Barker") Norris, Kathleen ("My Best Girl") O'Brien, Frederick ("White Shadows in the South Seas") Orczy, Baroness ("Two Lovers") Ostenso, Martha ("Wild Geese") Page, Mann ("Lonesome") Pertwee, Roland ("Interference") Pickett, Elizabeth ("Redskin") Pollock, Channing ("The Enemy') Praskins, Leonard ("Captain Swagger") Rice, Elmer ("On Trial") Riesenberg, Felix ("East Side, West Side") Rigby, L. G. ("The Toilers") Roth, Murray ("Lights of New York") Ruben, J. Walter ("The Fleet's In") St. John, Adela Rogers ("The Heart of a Follies Girl") Saunders, John Monk ("The Docks of New York," "The Legion of the Condemned," "Wings") Schrock, Raymond ("West Point") Shore, Viola Brothers ("The Hit of the Show") Stallings, Laurence ("The Big Parade," "Old Ironsides," "Show People," "What Price Glory") Strong, Austin ("Seventh Heaven') Sudermann, Herman ("Sunrise") Sullivan, C. Gardner ("Tempest") Taylor, Mary Imlay ("Conquest") Thomas, Elton ("The Gaucho") Thompson, Harlan ("Hot News") Tolstoi, Lyof ("The Cossacks," "Love") Tully, Jim ("Beggars of Life") Tupper, Tristam ("The First Kiss," "The River") Vajda, Ernest ("Loves of an Actress," "Manhattan Cocktail," "Serenade") Van Dine, S. S. ("The Canary Murder Case") Van Every, Dale ("Telling the World") Van Loan, H. H. ("The Noose") Vidor, King ("The Crowd") Von Sternberg, Joseph ("The Street of Sin") Von Stroheim, Erich ("The Wedding March") Wallace, Edgar ("The Terror") Wallace, Lew ("Ben Hur") Wead. Lt.-Com. Frank ("The Flying Fleet") Weaver, John V. A. ("The Crowd") Weems, Walter ("Hearts in Dixie") Williams, Ben Ames ("Across to Singa- pore") Woolrich, Cornell ("Children of the Ritz") Wren, Percival G. ("Beau Geste," "Beau Sabreur") Wright, Harold Bell ("Shepherd of the Hills") Wylie, I. A. R. ("Four Sons") Young, Rita Johnson ("Glorious Betsy," "Mother Machree") Younger, A. P. ("The Latest from Paris," "While the City Sleeps") Zangwill, Israel ("The Perfect Crime") Zuardo, Leon ("Sonny Boy") CAMERAMEN Andriot, Lucien ("River Pirates," "Loves of Carmen") Arnold, John ("The Big Parade," "The Cardboard Lover," "Rose Marie," "Show People") Barlatier, Andre ("A Single Man") Barnes, George ("The Awakening," The Devil Dancer," "Two Lovers," "Our Danc- ing Daughters," "Sadie Thompson") Bitzer, Billy ("The Battle of the Sexes") Branigan, Thomas ("The Devil Dancer") Clarke, Charles ("The Red Dance," "Sharp- shooters") Clarke, Daniel ("The Air Circus") Cronjager, Edward ("Warming Up") Daniels, William ("A Woman of Affairs," "Love," "The Latest from Paris," "The Trial of Mary Dugan," "Telling the World," "Wild Orchids") De Vina, Clyde ("Ben Hur," "White Shad- ows in the South Seas") Dubray, Joseph A. ("Wild Geese") Du Par, Ed. B. ("Lights of New York") Dupont, Max ("Wild Geese") Dyer, Elmer ("The Air Circus") Edeson, Arthur ("Patent Leather Kid," "In Old Arizona") Edouart, Farcio ("Interference") Fischbeck, Harry ("The Canary Murder Case," "The Fleet's In," "Manhattan Cocktail," "Serenade") Folsey, George ("Butter and Egg Man") Garmes, Lee ("Little Shepherd of Kingdom Come," "The Barker," "The Love Mart") Gaudio, Antonio ("The Gaucho," "The Racket") Gerrard, Henry ("Beggars of Life," "Inter- ference," "Legion of the Condemned," "Ladies of the Mob") Gerstad, Merrit ("Alias Jimmy Valentine," "London After Midnight") Gilks, Alfred ("The First Kiss," "Get Your Man," "Old Ironsides," "Red Hair") Glennon, Bert ("The Last Command," "The Patriot," "Street of Sin," "Underworld") Guissard, Rene ("Ben Hur") Haines, Bert ("Steamboat Bill, Jr.") Haller, Ernst ("French Dressing," "Naughty Baby") Haskins, Byron ("On Trial," "The Singing Fool") Hickox, Sid ("Lilac Time") Hilburn, Percy ("Ben Hur," "The Cos- sacks") Howe, James ("Four Walls," "Laugh, Clown, Laugh," "Sorrell and Son") Hunt, J. Roy ("Beau Geste," "Close Har- mony," "Forgotten Faces," "The Doctor's Secret," "Interference") Jennings, Dev ("Steamboat Bill, Jr.") Kesson, Dave ("My Best Girl") Kesson, Frank ("My Man") Klein, Ben ("The Chinese Parrot") Knechtel, Alvin ("Lilac Time") Kurrle, Robert ("Revenge," "Ramona," "Sadie Thompson") Lang, Charles ("The Shopworn Angel") Lumden, Walter ("Speedy") Lyons, Chet ("Mother Machree") Marlatt, Mark ("The Circus") Marley, Peverly ("The Godless Girl," "The King of Kings") Marsh, .Oliver ("The Enemy," "Sadie Thompson," "The Smart Set") Marshall, William ("Hot News") Martin, Robert ("Hit of the Show") McGill, Barney ("The Home Towners") McGill, Chick ("The Terror") Meehan, George ("The Ghost Talks") Mescall, J. J. ("Captain Swagger," "The Student Prince") Miller, Arthur ("Annapolis," "The Bellamy Trial") Miller, Ernest ("The Toilers") Miller, Virgil ("The Perfect Crime") Milner, Victor ("Loves of an Actress," "Sins of the Father," "The Showdown," "The Way All Flesh," "The Wild Party," "The Wolf of Wall Street") Mohr, Hal ("Jazz Singer," "Glorious Betsy," "Tenderloin," "The Last Warning," "The Wedding March") Morgan, Ira ("The Duke Steps Out," "The Flying Fleet," "Excess Baggage," "West Point") Nagle, George ("White Shadows in South Seas") Nervig, Conrad A. ("Wild Orchids") O'Connell, L. W. ("'Fazil") Palmer, Ernest ("Seventh Heaven," "Street Angel") Perry Harry ("Wings") Polito, Sol ("The Hawk's Nest," "Show Girl," "Shepherd of the Hills") Pollock, Gordon ("The Wedding March") Reynolds, Ben ("Sonny Boy") Roberts, Bob ("White Shadows in South Seas") Rosher, Charles ("My Best Girl," "The Tempest") Rosson, Harold ("The Docks of New York," "The Drag Net," "Abie's Irish Rose," "Open Range," "Three Week Ends") Schneidermann, George ("Four Sons") Schoenbaum, C. Edgar ("Beau Sabreur," "The Water Hole") Scholtz, Abe ("The Gaucho") Seitz, John ("Across to Singapore," "The Patsy") Sharp, Henry ("The Big City," "The Crowd," "The Iron Mask," "While the City Sleeps") Sorenson, B. ("The Wedding March") Strauss, Karl ("Ben Hur," "The Battle of the Sexes") Stumar, Charles ("Cohens and Kellys in Paris," "Uncle Tom's Cabin") Totheroh, Roland H. ("The Circus") Vale, Barney ("Conquest") Van Enger, Charles ("Give and Take") Van Trees, James ("Heart of a Follies Girl," "The Noose") Walker, Earle ("Wild Geese") Walker, Joe ("Submarine") Warrenton, Gilbert ("The Cat and the Canary," "Mother Knows Best," "Lone- some," "The Man Who Laughs," "Show Boat") Wells, Conrad ("Dressed to Kill") Wilson, Jack ("The Circus") Woolstenhulme, Charles ("Dressed to Kill") COMEDY CONSTRUCTIONISTS Towne, Gene ("The Butter and Egg Man," "Waterfront") CONTINUITY WRITERS Cunningham, Jack ("White Shadows in South Seas") Estabrook, Howard ("Dressed to Kill") Gardiner, Becky ("The Trial of Mary Du- gan") Harris, Ray ("Warming Up") Herbert, F. Hugh ("The Cardboard Lover") Howell, Dorothy ("Submarine") Hubbard, Lucien ("Rose-Marie") Kenyon, Charles ("Show Boat") Kraly, Hans ("The Student Prince," "Wild Orchids") Long, Louise ("Interference") Lowe, E. T., Jr. ("Lonesome") MacPherson, Jeanie ("The King of Kings") Mason, Sarah Y. ("The Broadway Melody") Meredyth, Bess ("Ben Hur," "A Woman of Affairs") Rigby, L. G. ("The Toilers") Schayer, Richard ("Across to Singapore," "Wild Orchids") Schrcck, Raymond ("The Duke Steps Out") Tuchock, Wanda ("Show People") Van Every, Dale ("The Duke Steps Out") Wilson, Carey ("Ben Hur") May 11, 1929 1617 "FOUR WALLS" JEWISH GANGSTER STORY "TWO LOVERS" MEDIAEVAL ROMANCE "THE DEVIL DANCER" A STORY OF TIBET AND INDIA / SCREEN PLAYS >\ / Alice D, G. Miller \ Continuity of "RED HAIR" A RECORD SMASHER Continuity of "GET YOUR MAN" A RECORD SMASHER Written by AGNES BRAND LEAHY Now Writing Continuity ZANE QREY'S "STAIRS OF SAND" HOWARD I GREEN WROTE "THE DONOVAN AFFAIR" AND IS NOW WRITING AN ORIGINAL ALL-TALKIE for BELLE BAKER 1618 Motion Picture N e w s Personnel Of The Record Smashers DIALOGUE WRITERS Baker, C. Graham ("The Singing Fool") Barry, Tom ("In Old Arizona") Brennan, Fred H. ("The Ghost Talks") Gleason, James ("The Broadway Melody") Houston, Norman ("The Broadway Mel- ody") Jackson, Joe ("The Racket," "The Terror," "Tenderloin") Pascal, Ernest ("Interference") Power, Francis ("Conquest") Reed, Tom ("The Last Warning," "Show Boat") Thompson, Harlan ("The Ghost Talks") Walter, Eugene ("Mother Knows Best") Weaver, John V. A. ("Close Harmony") Weems, Walter ("Hearts in Dixie") DIRECTORS Arzner, Dorothy ("Manhattan Cocktail." "Get Your Man," "The Wild Party") Bacon, Lloyd ("The Lion and the Mouse," "The Singing 'Fool") Badger, Clarance ("Hot News," "It." "Red Hair," "Three Week Ends") Beaudine, William ("Cohens and Kellys in Paris," "Give and Take") Barker, Reginald ("The Toilers") Beaumont. Harry ("The Broadway Melody," "Our Dancing Daughters," "A Single Man") Bell, Monta ("The Bellamy Trial") Berger, Ludwig ("Sins of the Fathers") Blystone, John G. ("Mother Knows Best," "Sharpshooters") Borzage, Frank ("The River," "Street Angel," "Seventh Heaven") Brenon, Herbert ("Beau Geste," "Laugh Clown, Laugh," "Sorrell and Son") Brown, Clarence ("A Woman of Affairs") Browning, Tod ("The Big City," "London After Midnight," "West of Zanzibar") Cabanne, Christy (Annapolis") Capra, Frank ("Submarine") Carewe, Edwin ("Revenge," "Ramona") Chaplin, Charlie ("The Circus") Christensen, Benjamin ("The Hawk's Nest") Conway, Jack ("Alias Jimmy Valentine," "The Smart Set," "While the City Sleeps") Cromwell, John ("Close Harmony") Crosland, Alan ("Glorious Betsy," "The Jazz Singer") Cruze, James ("The Duke Steps Out," "Old Ironsides," "Excess Baggage") Cummings, Irving ("Dressed to Kill," "In Old Arizona") Curtiz, Michael ("Tenderloin") D'Arrast, Harry D. ("Serenade") Del Ruth, Roy ("Conquest," "The Termr") De Mille, Cecil B. ("The Godless Girl," "The King of Kings") De Mille, William C. ("The Doctor's Secret") Dillon, John Francis ("Children of the Ritz," "The Heart of a Follies Girl," "The Noose") Dwan, Allan ("East Side, West Side," French Dressing," "The Iron Mask") Easbn, Reeves ("Ben Hur") Fejos, Paul ("Lonesome") Fitzmaurice, George ("The Barker," "Lilac Time," "The Love Mart") Fleming, Victor ("Abie's Irish Rose," "The Awakening," "The Way of All Flesh") Ford, John ("Four Sons," "Mother Ma- chrec") Foy, Bryan ("The Home Towners," "The Lights of New York") Franklin, Sidney ("Wild Orchids") Glennon, Bert ("The Perfecl ( rime") Goulding, Edmund ("Love") Griffith, D. W. ("The Battle of the Sexes") Griffith, Edward H. (Captain Swagger" i Hawks, Howard ("The Air Circus," "Fazil") Hill, George ("The Cossacks," "The Flving Fleet") Howard, William K. ("The River Pirate") Hubbard, Lucien ("Rose-Marie") Ince, Ralph ("The Hit of the Show") Jones, F. Richard ("The Gaucho," "The Water Hole") Lee, Rowland V. ("The First Kiss," "Loves of an Actress," "Wolf of Wall Street") Leni, Paul ("The Cat and the Canary," "The Chinese Parrot," "The Last Warn- ing," "The Man Who Laughs") Leonard, Robert Z. ("The Cardboard Lover") LeRoy, Mervyn ("Naughty Baby") Lloyd, Frank ("Adoration," "Weary River") Lubitsch, Ernst ("The Patriot," "The Stu- dent Prince") Mayo, Archie ("My Man," "On Trial," "State Street Sadie," "Sonny Boy") Mendes, Lothar ("Interference") Milestone, Lewis ("The Racket") Murnau, F. W. ("Four Devils," "Sunrise") Neilan, Marshall ("Take Me Home") Newmeyer, Fred ("Warming Up") Niblo, Fred ("The Enemy," "The Devil Dancer," "Ben Hur," "Two Lovers") Nigh, William ("Across to Singapore," "Four Walls") Pollard, Harry ("Show Boat," "Uncle Tom's Cabin") Pomeroy, Roy J. ("Interference") Reisner, Charles F. ("Steamhoat Bill, Jr.") Raboch, Alfred L. ("Ben Hur") Rogell, Al ("Shepherd of the Hills") St. Clair, Malcolm ("The Canary Murder Case," "The Fleet's In") Santell, Alfred ("Little Shepherd of King- dom Come," "Patent Leather Kid," "Show Girl") Schertzinger, Victor ("Forgotten Faces," "Redskin," "The Showdown") Sedgwick, Edward ("West Point") Seiler, Lew ("The Air Circus," "The Ghost Talks") Seiter, William A. ("Synthetic Sin") Sloane, Paul ("Hearts in Dixie") Smith, Clifford ("Open Range") Stiller, Maurice ("Street of Sin") Stone, Phil ("Wild Geese") Taylor, Sam ("My Best Girl," "Tempest") Van Dyke, W. S. ("White Shadows in the South Seas") Veiller, Bayard ("The Trial of Mary Du- gan")) Vidor, King ("The Crowd," "The Big Pa- rade," "The Patsy," "Show People") Von Sternberg, Josef ("The Docks of New York," "The Drag Net," "The Last Com- mand," "Underworld" J Von Stroheim, F.rieh ("The Wedding March") Wallace, Richard ("The Butter and Egg Man," "The Shopworn Angel") Walsh, Raoul ("Loves of Carmen," "In Old Arizona," "The Red Dance," "Sadie Thompson," "What Price Glory") Waters, John ("Beau Sabrcur") Wellman, William ("Beggars of Lite," "Legion of the Condemned," "Ladies of the Mob," "Wings") Wilde, Ted ("Speed} i Wood, Sam ("The Latest from Paris," "Telling the World") FILM EDITORS Adams, Edmund ( "The Racket") Atkinson, Frank ("Lonesome") Bauchens, Anne ("The King of Kings") Bennett, Hugh ("Little Shepherd of King- dom Come," "Patent Leather Kid," "Shepherd of the Hills") Bischoff, Bob ("Fazil") Blankie, Henry ("The Patriot") Booth, Margaret ("The Enemy," "Telling the World") Bossier, Robert ("The First Kiss") Clancy, Margaret ('"Four Sons," "Mother Machree") Cohn, Martin G. ("Wild Geese") Dennis, Jack ("The Noose." "River Pirate") Drough, Doris ("Get Your Man," "Red Hair") Gessler, Robert ("The Shopworn Angel") Halvey, Marie ("Laugh Clown, Laugh," "Sorrell and Son") Hall, Al ("Lilac Time") Hamilton, William ("( >ur Dancing Daugh- ters") Himm, Carl ("Speedy") Hively, George ("The Duke Steps Out," "Excess Baggage") Hubbard, Lucien ("Wings") Kern, Robert J. ("The Toilers") Killafer, Jack ("Conquest") Lawrence, Viola ("The Awakening") Lewis, Ben ("Across to Singapore," "A Single Man") Lewis, Helen ("The Drag Net," "The Last Command," "Docks of New York") Loring, Jane ("The Water Hole") Lovering, Otho ("Warming Up") Malarkay, Tay ("Hot News") Marks, Owen ("My Man," "Sonny Boy") Marsh, Frances ("Sins of the Fathers") Marton, Andrew ("The Student Prince") McLernon, Harold ("The King of Kings") McNeil, Allen ("Tempest") Nichols, George, Jr. ("Street of Sin" I Nosier, Lloyd ("Ben Hur") Pierson, Carl L. ("Rose-Marie") Pivar, Maurice ("Show Boat") Powers, P. A. ("The Wedding March") Reynolds, Harry ("The Big City," "Four Walls," "West of Zanzibar") Sewell, Blanche ("The Cossacks," "The Fly- ing Fleet," "The Trial of Mary Dugan") Shaffer, Alyson ("Beggars of Life," "Legion of the Condemned") Shea, William ("The Fleet's In") Smith, James ("The Battle of the Sexes") Stone, LeRoy ("Butter and Egg Man," "Naughty Baby") Sullivan, C. Gardner ("Sadie Thompson") Sullivan, Frank ("The Bellamv Trial," "West Point") Ware, Frank ("The Hawk's Nest") White, Merrill ("The Doctor's Secret") Wolf, Barney ("The Street Angel" ) Wrangell, Basil ("The Cardboard Lover," "The Latest from Paris") Wynn, Hugh ("The Big Parade." "The Crowd," "Show People," "A Woman of Affairs," "Love") Zimbalist, Sam ("Alias Jimmy Valentine," "While the City Sleeps," "The Smart Set") SUPERVISORS Bedard, Pierre (Sadie Thompson") Conselman, William ("Dressed t<> Kill ) Kohner, Paul ("The Man Who Laughs") Laemmle, Carl Jr. ("The Last W arning") Ostrow, L. L. ("Wild Geese") Reed, Theodore (" The Gaucho") May 11, 19 29 1619 In my simple childish way I contributed more or less to four on the Record Breakers list* High cost of advertising prevents my saying more* John F* Goodrich REBECCA and SILTON Company — Inc. — Agency Managing BETTY COMPSON MARIE PREVOST CLAIRE WINDSOR PATSY RUTH MILLER MARIAN NIXON JAMES HALL RUDOLF SCHILDKRAUT SAM HARDY JOSEPH SCHILDKRAUT JOHN HARRON JOHN BOLES GARDNER JAMES JEANETTE LOFF JOSEPHINE DUNN JOHN HOLLAND MATTY KEMP WALTER HIERS MYRTLE STEDMAN LINCOLN STEDMAN SALLY EILERS Associate IRA UHR Gladstone 6108 6912 Hollywood Boulevard SIDNEY LAZARUS Titles "HEAD MAN" One of the 1928 RECORD BREAKERS Now Writing Dialogue of WILEY'S "WILDCAT" STORIES tor PATHE 1620 M o t i o n Picture A e w s Personnel Of The Record Smashers SCENARIO WRITERS Alexander, J. Grubb ("The Chinese Par- rot," "The Man Who Laughs") Anderson, Doris ("The Wolf of Wall Street") Andrews, Del ("The Racket") Baker, C. Graham ("Sonny Boy," "Con- quest," "The Air Circus," "The Singing Fool") Barry, Tom ("In Old Arizona") Behn, Harry ("The Big Parade," "The Racket") Bennison, Andrew ("The Air Circus") Brennan, Frederick H. ("The Ghost Talks") Brice, Monty ("The 'Fleet's In") Burkhart, Addison ("The Home Towners") Campbell, J. L. ("French Dressing") Carr, Harry ("The Wedding March") Cohn, Alfred ("Cohens and Kellys in Paris," "The Jazz Singer," "The Last Warning") Coldeway, Anthony ("Glorious Betsy") Creelman, James ("The Red Dance") Cunningham, Jack ("White Shadows in South Seas") De Limur, Jean ("Legion of the Con- demned") De Mille, William ("Doctor's Secret") Doherty, Ethel ("Manhattan Cocktail," "The Showdown") Doyle, Ray ("White Shadows in South Seas") Duffy, Gerald ("Heart of a Follies Girl") Dunn, Winifred ("Patent Leather Kid") Estabrook, Howard ("Dressed to Kill," "The Shopworn Angel," "Forgotten Faces") Farrow, John ("The First Kiss," "Three Week Ends," "Ladies of the Mob") Fourney, Pauline ("French Dressing") Fox, Finis ("Revenge," "Ramona") Furthmann, Charles ("The Drag Net," "Un- derworld" ) Furthmann, Jules ("The Drag Net," "Abie's Irish Rose," "Docks of New York," "The Way of All Flesh") Garrett, Oliver H. P. ("Ladies of the Mob") Gates, Harvey ("The Terror") Geraghty, Tom (Beau Sabreur," "Naughty Baby," "Synthetic Sin") Glazer, Benjamin ("Beggars of Life," "The Barker," "The Love Mart," "Seventh Heaven") Goldbeck, Willis ("The Enemy") Goodrich, John F. ("The Last Command") Grey, John ("Speedy") Harbaugh, Carl ("Steamboat Bill, Jr.") Hawks, J. G. ("The Last Warning") Heath, Percy ("Three Week Ends") Heilbron, Adelaide ("Captain Swagger," "The Butter and Egg Man") Herbert, F. Hugh ("A Single Man") Herbert, Hugh ("Lights of New York") Hibbard, Enid ("Hit of the Show") Hill, Robert F. ("The Last Warning") Johnston, Agnes Christine ("The Cardboard Lover," "The Enemy," "The Patsy") Kenyon, Charles ("Show Boat") Klein, Philip ("Fazil," "Four Sons") Kraly, Hans ("The Student Prince," "The Patriot") Leahy, Agnes Brand ("Red Hair") Lee, Robert N. ("Underworld") Lee, Rowland V. "Loves of an Actress," "Underworld") Lighton, Louis D. ("Wings") Lloyd, Gerritt J. ("The Battle of the Sexes") Logue, Charles C. ("Heart of a Follies Girl") Long, Louise ("Interference," "Three Week Ends") Lord, Robert ("My Man," "Lion and the Mouse," "On Trial") Loring, Hope ("Interference," "Get Your Man," "My Best Girl," "Wings," "The Showdown") Lovett, Josephine ("Our Dancing Daugh- ters") Lowe, E. T., Jr. ("Tenderloin," "State Street Sadie") Macpherson, Jeanie ("The Godless Girl") Marion, Frances ("Love," "The Cossacks," "Excess Baggage") Markson, Benjamin ("The River Pirate") Mason, Sarah Y. ("Alias Jimmy Valentine") Mayer, Carl ("Sunrise") Meehan, Elizabeth ("Laugh Clown Laugh") Meredyth, Bess ("A Woman of Affairs," "Little Shepherd of Kingdom Come") Miller, Alice D. G. ('"Four Walls," "The Devil Dancer," "Two Lovers") Miller, Seton I. ("Fazil," "The Air Circus") Mintz, Sam ("Three Week Ends") Montagne, E. ("The Last Warning") Morgan, Byron ("The Smart Set") Neal, Lex ("Speedy") O'Donohoe, James ("The Hawk's Nest," "Show Girl," "The Noose") O'Hara, George ("A Single Man") Orr, Gertrude ("Mother Machree," "Loves of Carmen") Orth, Marian ("Mother Knows Best," "Street Angel," "Sharpshooters") Poland, Joseph ("Cohens and Kellys in Paris") Price, Ann ("The Smart Set") Reinhardt, John ("The River Pirate") Rigby, L. G. ("The Toilers") Rogers, Howard E. ("Speedy") Roth, Murray ("The Home Towners," "Lights of New York") Ruben, J. Walter ("The Fleet's In," "Open Range") Ryerson, Florence ("Hot News") Saunders, John Monk ("Legion of the Con- demned") Schayer, Richard ("The Flying Fleet," "Across to Singapore") Schofield, Paul ("Beau Geste") Schrock, Raymond L. ("West Point," "Tell- ing the World") Sekely, Bela ("The Man Who Laughs") Shane, Ted ("Across to Singapore") Sheldon, E. Lloyd ("Sins of the Fathers") Sprague, Chandler ("The Street of Sin") Stone, John ("Open Range") Sullivan, C. Gardner ("Tempest") Thew, Harvey ("Give and Take," "Uncle Tom's Cabin") Tollack, Max ("On Trial") Tuchok, Wanda ("Show People") Unsell, Eve ("Conquest" I Vajda, Ernest ("Serenade") Vidor, King ("The Crowd") Von Stroheim, Erich ("The Wedding March") Walsh, Raoul ("Sadie Thompson") Weaver, John V. A. ("The Crowd ) Willis, F. McGrew ("Annapolis") Wilson, Carey ("The Awakening," "Lilac Time") Woods, Lotta ("The Iron Mask," "The Gaucho") Young, Waldemar ("The Big City," "Lon- don After Midnight") Younger, A. P. ("Uncle Tom's Cabin," "Latest From Paris," "While the City Sleeps") TITLE WRITERS Ainslee, Marian ("A Woman of Affairs," "Love," "Our Dancing Daughters," "The Student Prince," "Wild Orchids") Anthony, Walter ("Uncle Tom's Cabin," "The Man Who Laughs") Benthall, Dwindle ("Little Shepherd of Kingdom Come") Boylan, Malcolm S. ("Sharpshooters," "Dressed to Kill," "River Pirate," "The Red Dance") Braxton, Harry ("The Toilers") Briant, Roy ("Open Range") Bristol, Edith ("Mather Knows Best") Caldwell, H. H. ("Ben Hur," "Loves of Carmen," "Seventh Heaven," "Street An- gel," "Four Sons," "Mother Machree") Colton, John ("The Enemy," "The Cos- sacks." "White Shadows in the South Seas") Cummings, Ruth ("A Woman of Affairs," "Love," "Our Dancing Daughters," "The Student Prince," "Wild Orchids") DeMond, Albert ("The Cohens and Kellys in Paris") Dix, Beulah Marie ("The Godless Girl ") Early, Dudley ("Heart of a Follies Girl") Farnham, Joe ("Across to Singapore," "Alias Jimmy Valentine," "The Bellamy Trial," "The Big Parade," "The Big City." "The Crowd," "The Duke Steps Out,-' "Four Walls," "The Flying 'Fleet," "London After Midnight," "West Point," "The Latest From Paris," "Laugh Clown Laugh," "A Single Man," "Telling the World," "West of Zanzibar," "While the City Sleeps") Fox, Finis ("Revenge," "Ramona") Geraghty, Jerry ("Naughty Baby") Geraghty, Tom ("Naughty Baby") Graham, Garrett ("The Noose") Hilliker, Katherine ("Ben Hur," "Loves of Carmen," "Seventh Heaven," "Street An- gel," "Four Sons," "Mother Machree," "The Awakening") Hopkins, Robert ("The Smart Set") Hughes, Rupert ("Patent Leather Kid") Jackson, Joe ("The Singing Fool," "My Man") Johnson,, Julian (Abie's Irish Rose," "Beg- gars of Life," "The Street of Sin," "Loves of an Actress," '"Forgotten Faces." "Sins of the Fathers," "Beau Sabreur," "Wings," "The Wedding March," "Docks of New- York," "The Patriot") Kernell, William ("Mother Knows Best," "The Air Circus") Krafft, John ("Annapolis") Lloyd, Gerrit J. ("Battle of the Sexes") Macpherson, Jeanie ("The Godless Girl") Mankiewicz, Herman J. ("The Drag Net," "Abie's Irish Rose," "The Barker," "The Last Command," "Serenade," "The Water Hole") Marion, George, Jr. ("Hot News," "Get Your Man," "Legion of the Condemned," "Ladies of the Mob," "Manhattan Cock- tail," "Warming Up," "Red Hair," "The Fleet's In," "Tempest," "Underworld, " "Show Girl," "Lilac Time") Mayer, Edwin Justus ("The Devil Dancer," "The Love Mart") McCosh, Rufus ("Little Shepherd of King- dom Come") Miranda, Tom "The Shopworn Angel," "The Racket") Newmark, Lucile ("The Cardboard Lover," "A Single Man") Perez, Paul ("Captain Swagger") Reed, Tom ("Lonesome," "Show Boat") Robinson, Casey ("The Hawk's Nest") Spence, Ralph ("Excess Baggage," "Show People") Starr, James A. ("My Man," "Sonny Boy") Sullivan, C. Gardner ("Sadie Thompson") May 11. 1929 1621 Bradley King Writing Screen Plays that register as Smash Hits 100% dialogue 11 * Now w * Frank "WEARY RIVER (Bradley King's All-Dialogue story- Starring Richard Barthebness, and playing at $2.00 in New York. I $40,000 one week, L. A. Paramount; Akron, Ohio 200%; Syracuse, N. V.. 150$ : Memphis, 150%; New York City, B «.«.r(l -» - S^.o ^ 134%. "Scarlet Seas"— 125%, 110%, etc. "The Squall" — (Preview sensation! To open in New York at $2.00) "Dark Streets" — Now in Production. "Drag"" — New Barthelmess Special, 100% Dialogue. ritin M o tio n Picture News "HAROLD TEEN" "OH KAY" "NAUGHTY BABY': 5? « BOX OFFICE RECORD SMASHERS And Watch for Another Record Smasher In "Broadway Babies" MERVYN LEROY Director Under Contract to First National-Vitaphone By Unanimous Vote! The Record Smasher of Reference Authorities — Motion Picture News BLUE BOOK The Next Edition Will Appear Early in the Fall Robert Hopkins Titles NOW DIALOGUING May 1 1 . 1 9 29 1631 The Voice of the Screen News and Comment on All Phases of Sound Pictures TEN POINTS FOR SOUND USERS TYPICAL questions which arise in the handling of sound reproduc- tion equipment in the theatre are answered in this article, upon expert information furnished to Motion Picture News. Ten different points are covered briefly and in the simplest possible form. Exhibitors having technical questions on sound equipment which they would like answered are invited to submit them to this publication. Replies will be given in the order questions are received, and in each case they will be based upon expert information. Names of exhibitors will not be used without their consent. No attention will be paid, however, to anonymous letters. 1 What difference should be made in volume between a filled and partly filled house? A partly filled house requires less sound energy to produce the impression of loudness than when the house is filled. The fader for the same suhject should he one or two steps lower for a partly tilled house. 2 Is there any standard speed for synchronized films? Ninety feet per minute is the standard, obtained when the regulating switch on the motor control cabinet is set at "Reg." For synchronized films no deviation should be made from this standard. 3 How can any adjustments be made then? They should be made in timing the program at rehearsal by shortening or lengthening parts of the show other than die synchronized subjects. 4 Can sound projection be affected by lubrication? Parts of the equipment and the film itself must be kept thoroughly clean to prevent the accumulation of dirt or hard- ened emulsion to prevent the danger of scratching or damaging the film. On the other hand excessive lubrication may cause dirty films and poor reproduction. One or two drops of oil are the most that can be used by small parts of the type used in projection and sound reproduc- tion equipment. 5 How should batteries be cared for? By reading the battery gravity daily and by charging the batteries at suffi- ciently frequent intervals to keep the gra- vity above the minimum value specified. Otherwise they run the risk of injury or exhaustion during a show. 6 What is the best safeguard against sound projection troubles? A projectionist who is competently trained in the operation and maintenance of sound production equipment. 7 How often should equipment be tested? For absolute certainty a daily test of each horn individually with speech or mu- sic is not too much. 8 If cue sheets are provided is a re- hearsal necessary? A rehearsal is always advisable to in- sure proper timing, the right points for change over, the proper fader settings,, the physical condition of the film and to see that each reel has sufficient leader. 9 When should the location of horns be changed? Unless some expert in acoustics is con- nected with the theatre, the advice of the engineers who have placed the horn and who are trained in these problems, should be followed implicitly. 10 Supposing horns have to be re- moved to make room for other features on the stage? Their position should be marked accu- rately before they are removed and the greatest care taken to see that when they are replaced they are moved exactly into their former position. Keeping Screen Clean George Watson, manager of the Strand Theatre, Des Moines, has a good hunch for the exhibitor showing with the new type of screen necessary with sound pic- tures, in the problem of keeping this screen clean. The cloth screen used by Mr. Watson has been up since the first of January, and he succeeded in remov- ing a coating of dust and dirt by the use of a small hand vacuum sweeper. "Use the soft brush," says Mr. Wat- son, "and work on the front of the screen first where you will find most of the dirt has collected. Be sure to start from the very top and go right down and work across the screen in this way. If you don't you will have a streak right down the screen where the sweeper overlaps its track. The back of the scree^ can then be cleaned off, using care in getting about the covering about the horns." A new type of rubber screen has solved the problem of cleaning screens for Jess Day at the Capitol Theatre. The old screen had to be cleaned about every couple of weeks, and it was necessary to have three, one in use, one being cleaned and one on the way back. A 24-Hour Sound Theatre It has only 288 seats. Admission prices are very low. It has a standard sound installation. And it is making money! We'll Tell You All About It in An Early Issue of Motion Picture News 1632 Motion Picture N c w s Broadway Show Reviews By Fred Schader "Not Quite Decent" Weak Talkie Film; Jannings Film Roxy Program Saved By Stage Show * i V[ OT QUITE DECENT" is about as poor an example of talking picture that has come along in months. Not only is the story weak, but the recording is atrocious. It must be the fault of the recording, for even Louise Dresser, the featured player, sounds badly and we know that her voice does register for she proved that in ' ' Moth- er Knows Best." With this feature head- ing the Roxy program it was necessary for the stage show to come to the rescue and save the day at the house. That is all too often the case at the Roxy — picture had and stage show good. Tht program runs about three minutes over two hours. An innovation is introduced by having Margaret McKee offer a whistling solo, ac- companied by the organ at the opening. "In a Monastery Garden" was selected as the number and Miss McKee, assisted by Lew White at the organ, fared very well indeed. Four minutes. The overture for the week is "II Guar- any, " which runs about six minutes and which the audience did not particularly care for. Scene K>pana is the title of the first of the stage offerings. It is a most colorful and effective picture that reminds one very much of the old spectacle that once held forth on the Hippodrome stage. Angelita Loyo, a Mexican soprano, and Rudolfo Hoyos, handle the vocal numbers, of which there are two, for the scene. The Roxy en- semble, ballet and the Roxyettes are all utilized for the offering. It runs fifteen minutes. The Fox Movietone ran seventeen min- utes with several travel scenes in sound in- cluded. In the up-to-the-minute news Al Smith received a terrific ovation, while Mayor Jimmy Walker was permitted to pass unnoticed as far as applause was con- cerned. The Divertissements running nineteen minutes were in three sections. The first, "Ballet Des Bulles," with Patricia Bow- man, and the ballet corps was a treat. It represented the dream of a girl asleep be- side a huge fountain, who dreams that the statues about the fount come to life and dance for her amusement. It ran nine min- utes. A spectacle setting for "I'm Marching Home to You," sung by Douglas Stans- bury, proved to be one of the real hits of the bill. The verse is sung by Doug seated in a dugout and then the male chorus comes marching on as doughboys. For the jinal chorus, Doug mounts a treadmill above the heads of the chorus and goes tramping on. It pulled a big hand. A novelty entitled "In Front and Be- hind the Curtain" had the 32 Roxyettes, first working with their backs to the audi- ence as though they were playing to an audience up-stage with those actually seated in the theatre getting the illusion that they were watching the show from back stage. It was a very effective piece of business. Gilbert At Capitol In "Desert Nights" And "Dreams Of Hawaii" Flash Revue THIS week should prove one thing, and that is whether John Gilbert is strong enough to stand up in a silent film at the box office against talking picture opposition all along the street. Gilbert in "Desert Nights" is the feature film attraction at the Capitol and with it is presented "Dreams of Hawaii," a Hash revue pro- duced by Arthur Knorr. The stage portion of thei entertainment far outshines the picture. Phil Spitalny is playing a return engage* 1 1 1 1 - 1 j t at the house as guest conductor, offer- ing "1812 Overture" and "01' Man River," the latter having the Paul Sisters doing a harmony chorus of the number. The news reel for the week run- rather longer than usual taking 1-1 minutes with shorts from the M-G-M and Paramount silent news reels and the Fox Movietone News. The revue, "Dreams of Hawaii," runs about 32 minutes. Eight Hawaiian musi- cians having been added to the stage band for the week. They also do a specialty. The Chester Hale girls deliver a hot hula at the opening and Evelyn Wilson is back again with her souse impersonation. Seems like that girl is in stock at the Capitol. Coscia and Verdi in their burlesque musical act were a comedy riot at the house. This team, especially the comedian, look like production material for a Broadway revue. King, King and King, a trio of hoofers also scored, while Dan McCarthy contributed a voodoo dance that was great as far as his make-up was concerned. In costuming the ensemble looked great and the set with a huge tropical moon and the ocean as a background was most effec- tive. "Fast Freight," a Hal Roach-Our Gang comedy also on the bill, managed to get laughs even though it was silent. Drags The Show At Paramount If it weren 't for Rudy Vallee and a Donald Ogden Stewart comedy the bill at the Paramount this week would be a sad affair. The Emil Jannings starring feature "Betrayal," proved to be very draggy. Fifteen minutes could be cut from the sec- ond half of the picture to advantage. Frank Cambria's "Castle of Dreams" a Publix Unit is not in the usual taste that the Cambria offerings are. Seems there is too much vaudeville for the unit. The show runs two hours and twenty-six minutes, including a specialty by Vallee that takes thirteen minutes. This brings the unit to forty-five minutes in all. A combination Paramount News and Fashion Revue opens for 10 minutes. It is followed by the Donald Ogden Stewart com- edy "Humorous Flights" for another 10 after which Jesse Crawford has eight min- utes at the organ playing "I Love To Hear You Singing" "Hawaiian Sandman" and "Honey." The latter two numbers are oke, but the first is far from catchy. The revue starts with trio doing a song introduction after which the chorus shows as Mother Goose Girls, and a specialty dancer offers "The Wedding of the Painted Doll." Eddie Allen and Doris Canfield run away with the hit honors of the unit with their comedy. Rudy Vallee in his specialty offers three numbers, ' ' Wearing My Heart Away," "Some Day" and "Onlv Girl In The World. ' ' J. L. Merrick Made Educational General Manager Of Sales From branch manager to general sales manager is the jump taken by J. L. Mer- rick, who this week stepped to the post of chief of Educational Film Exchanges, Inc., sales. The new home office executive left his desk at the Los Angeles branch last week. Before long he will leave New York for an extensive tour to make personal contact with Educational branches and ex- hibitors. Mr. Merrick originally started in the film game as an exhibitor, with a theatre in Montana. Rapee Europe Bound Erno Rapee, musical director of the Roxy Theatre, N. Y., was tendered a party wish- ing him "bon voyage" last Monday night by his Roxy orchestra. He sails Friday on the He de France for a short European vacation. Roxy was one of the party guests. May 11, 19 29 1633 Motion Box Picture News Weekly Office Check-Up And Showmen's Ad. Tips In Figuring Percentage Rating On Pictures, The Normal Or Average Business Of The Theatre Is Taken As 100% Alibi (U.A.) NEW YORK CITY, X. Y. — 44th Street Theatre (1,323), 7 days, $l-$2, 2 shows daily: 3 Sat. & Sun., Par. Shorts. Weather, rain and cool. Rating— 100 1/10% (second week) NEW ORLEANS, LA.— Loew's State The- atre (3,285), 7 days, 2Sc-50c, 5 Acts Loew Vaude., Fox Movietone News. Weather, fair and warm. Rating— 150% ROCHESTER, N. Y.— Rochester Theatre (4,000), 7 days, 25c-35c-60c, 6 Acts. "Ship Ahoy" (Vita.), Int'l News. Weather, cold and rainy. Rating — 90% AD TIPS. — Play was put over entirely on newspaper ads, all of which emphasized oppor- tunity to hear as well as see third degree gang warfare and song and speech in a metropolitan night club. Stars were not ballyhooed so much as plot. Talking angle stressed as strongest feature. Audience appeal : all ages and classes. —Rochester Theatre, H. M. Addison, Mgr., Rochester, N. Y. Awakening, The (V.) SALT LAKE CITY, UTAH.— Granada Theatre (2,600), 7 days, 15c-50c, Sennett All- Talking Comedy (Educ), Synchronized Vaude. Weather, mostly fair. Rating— 100% Behind The German Lines (Par.) SPOKANE, WASH.— Granada Theatre (600), 7 days, 25c-3Sc, Comedy, News. Weath- er, fair and warm. Rating— 67% Bellamy Trial, The (M-G-M) SPOKANE, WASH.— Pantages Theatre (1,500), 7 days, 50c-75c, 5 Acts Vaud. Weather, fair and warm. Rating— 127% SALT LAKE CITY, UTAH.— Pantages Theatre (2,500), 15c-75c, Vaude. Weather, mostly fair. Rating— 110'; WICHITA, KAN.— Miller Theatre (1,891), 3 days. 25c-35c-50c, Robert Bench'ley, "Lesson Number One," Cato at Organ, News, Pathe Review. Weather, unsettled. Rating— 100% Betrayal, The (Par.) BOSTON, MASS.— Metropolitan Theatre (435), 7 days, 35c-75c, Anita Stewart in person, Pubhx Presentation "Castle of Dreams," Par. News. Weather, fair, cool. Rating— 120% Betrayal, The — Cont. WINSTON-SALEM, N. C— Carolina The- atre (2,600), 3 days, 35c-50c-65c, 4 Vaude. Acts, Laurel-Hardy Comedy (M-G-M), M-G-M News. Weather, fair. Rating— 75% Blockade (RKO) SAN ANTONIO, TEXAS.— Majestic The- atre (1,700), 7 days, 25c-35c-60c, 5 Acts Vaud., Fables, Fox Movietone and Pathe News. Weather, fair and warm. Rating— 70% ROCHESTER, N. Y. — Keith Palace The- atre (3,200), 4 days, 35c-60c, 6 Acts, Overture, Pathe News. Weather, cold and rainy. Rating— 99% AD TIPS. — Newspaper ads relied upon to put film over. Modern note of bootleg warfare stressed in ads and advance stories. Care taken to emphasize thrill and adventure of film. Star not ballyhooed so strong as type of play. Audi- ence appeal : all ages and classes. — Keith Pal- ace Theatre, E. A. Lake, Mgr., Rochester, N. Y. Bine Skies (Fox) JOLIET, ILL.— Princess Theatre (960), 1 day, 15c-35c, Comedy, News. Weather, fair and cold. Rating— 90% BIRMINGHAM, ALA.— Trianon Theatre (650), 6 days, 15c-30c, "Collegians" (silent), Fox News. Weather, stormy and cold. Rating — 90% Bridge of San Luis Rey (M-G-M) MILWAUKEE, WIS.— Garden Theatre (1,- 200). 7 days, 25c-50c, "Meet the Wife," Fox News. Weather, rainy. Rating— 70% BALTIMORE, MD.— Loew's Century The- atre (3,221), 6 days, 25c-60c, Fox and M-G-M Movietone News, Loew's-Publix Unit "Say It With Flowers," headed by Richy Craig, Jr., Orchestra, Organ, Pathe Review "Surf and Sail" (Sportlight) , "Thin Twins" (Charley Chase Comedy, Ko-Ko Clown Cartoon. Weath- er, clear and mild with some rain. Rating— 98% SEATTLE, WASH.— Fox Fifth Avenue Theatre (2,750), 25c-35c-50c-60c-75c, 7 days, Fox Movietone News, Fanchon-Marco stage unit "Fantasma." Weather, fair. Rating — 85% SAN FRANCISCO, CAL.— Loew's Warfield Theatre (2,761), 7 days, 35c-65c, Fanchon and Marco "Idea," "India Summer," M-G-M and Fox Talking News. Weather, pleasant. Rating— 100% Bridge of San Luis Rey— Cont. MEMPHIS, TENN.— Loew's State Theatre (2,600), 6 days, 25c-50c, Fox Movietone News, 5 Acts Vaude. Weather, cool, rainy. Rating— 95% FORT WORTH, TEX.— Palace Theatre ( 1,- 400), 15c-50c, 3 days, "Collegians," 2 Vitaphone Acts, Fox Movietone News. Weather, clear. Rating— 155% LOS ANGELES, CAL.— Loew's State The- atre (2,418), 35c-50c-65c-75c-$l, Eddie Pea- body in Franchon & Marco Idea, Rube Wolf, Fox Movietone News. Rating— 125% AD TIPS. — Exploit this as the novel sensa- tion of last year is the film sensation of this year with Damita, Torrence, Torres, Alvarado and Walthall. Bill it as a Metro-Goldwyn- Mayer talking picture. Tell them Damita's dancing will prove an entrancing and beguiling thrill through the story. Audience appeal : to all who like a dramatic romance well told with an excellent musical accompaniment ; all church- going people wdl enjoy it. — Loew's Century Theatre, Charles Raymond, Mgr., Baltimore, Md. Bear down on the musical score of this film, as it is one of the most beautiful canned. We were fortunate enough to have the author, Thornton Wilder, lecture at a local university the week before the film went on. Wilder made an announcement about the picture to his audi- ence which started interest rolling. Having not spent an extra nickel on advertising, we were surprised at the business this one rolled up. — Palace Theatre, Harry Gould, Mgr., Fort Worth, Texas. Broadway Melody, The (M-G-M) SEATTLE, WASH.— Fox Theatre (2,600), 7 days, 25c-35c-50c-60c-75c, "The Bath Be- tween," Fox Movietone News, Sampietro and Master Melodists. Rating— 175% OKLAHOMA CITY, OKLA.— Capitol The- atre (1,250), 14 days, 10c-35c-50c, Fox Movie- tone. Weather, fair and cold. Rating— 125% (Second Week) BOSTON, MASS.— Orpheum Theatre (3,- 100), 7 days, 25c-50c, 5 Acts Vaude., Fox Mov- ietone News, M-G-M News. Weather, fair. Rating— 135% MILWAUKEE. WIS.— Strand Theatre (1,- 297), 25c-60c, "Furnace Man," Fox News. Weather, rainy. Rating— 120% (Fifth Week) OTTAWA, ONT.— Regent Theatre (1,225), 6 days, 25c-60c, "The Lash," Fox Movietone News, Orchestra. Weather, rain. Rating— 125% 1634 M o t i o n P i c t u r c N e w s Broadivay Melody, The — Cont. CLEVELAND, OHIO. — Allen Theatre (3,- 300), 7 days, 30c-60c, "Confession" (M-G-M), "So This Is Berlin" (Fischer), M-G-M News, M-G-M Movietone Act. Weather, Cold. Rating— «3% NEW YORK CITY, N. Y.— Astor Theatre (1,120), 7 days, $l-$2, 2 shows daily, 3 Sunday, M-G-M Shorts. Weather, rain and cool. Rating— 161 3/5% (twelfth week) BALTIMORE, MD.— Loew's Valencia The- atre (1,500), 6 days, 35c-50c, "Nearly Di- vorced" (M-G-M), M-G-M News. Weather, clear and mild with some rain. Rating— 130% (fourth week) BALTIMORE, MD.— Parkwav Theatre (1,- 092), 15c-35c, 6 days, "Nearly Divorced" (M- G-M), Fox M'tone News. Weather, clear and mild with some rain. Rating— 135' < WICHITA, KAN.— Palace Theatre (1,487), 7 days run, 25c-35c-S0c, Fox Movietone News, Vitaphone Act. Weather, unsettled. Rating— 140% SEATTLE, WASH.— Fox Theatre (2,450), 25c-35c-50c-60c-75c, "The Bath Between," Fox Movietone, Orchestra. Weather, fair. Rating — 100' < (second week) CHICAGO, ILL.— McVicker's Theatre (2,- 300), 7 days, 35c-50c-75c, "The Falls Fire Alarm Co.," 2 reel comedy short, M-G-M News. Rating— 85% (fourth week) BIRMINGHAM, ALA. — Empire Theatre 1,000), 6 days, 25c-50c, 3rd week of showing. M-G-M News. Weather, cool and stormy. Rating— 103% ASHEVILLE, N. C— Plaza Theatre (1,- 232), 6 days, 10c-40c-50c, "Treasure Island," Tiffany, and Par. News. Weather, extremely variable, including rain and cold. Rating— 150% SAN FRANCISCO, CAL.— Columbia The- atre (1,150), 2nd week, 7 days, 2 performances per day, 75c to $1.50, Medley of "Broadway Melody" hits, together with screen showings, Fox Movietone News, "Confession" (M-G-M), "Unaccustomed As We Are" (M-G-M). Weather, pleasant. Rating— 125' ! MINNEAPOLIS, MINN.— State Theatre (2,300), 7 days, 5 shows daily, 25c-35c-60c, Movietone News, Shorts, Organ Novelty. Rating— 75% DALLAS, TEX.— Melba Theatre (1,800), 7 days, 25c-35c-50c, Fox Movietone News. Weather, fair. Rating— 125% BUFFALO, N. Y.— Century Theatre (3,- 000), 65c, Par. News, Vita. Comedy, Fashion News. Weather, fair and warmer. Rating— 160% (fifth week) LOS ANGELES, CAL.— Grauman's Chinese Theatre (2,023), 75c-$l-$1.50, Vaud. Revue. Rating— 162% (thirteenth week) AD TIPS. — Once in a life time comes a pic- ture like "Broadway Melody" with "It." With aray of music hits, excellent co-operation is possible with music houses and radio stations. Audience appeal : all ages and all classes. — Re- Kent Theatre, T. R. Tubman, Mgr., Ottawa, Ontario. Had just finished exploiting this extensively for a 5-week road show run at $2 top. Bill- boards, window cards, heavy newspaper ads an- nouncing this as the first all-talking, all-dancing, all-singing picture. A great deal of reader space. Then we came back with big ads an- nouncing the popular priced run. Audience ap- peal : for all. — Allen Theatre, W. E. Burton, Mgr., Cleveland, Ohio. Feature this as an all-talking, all-dancing, all- singing wow and it will sell itself to the public like ice water in the Sahara. Ads cleverly ar- ranged to build up interest and the billboard Marion Davies visits the M-G-M set and talks things over with Kay Johnson and Cecil B. DeMille, leading lady and director of "Dyna- mite" Broadivay Melody, The— Cont. features made the local butter and egg men assemble at the State for a week's convention. We exploited this as the "Greatest of All Great Pictures." Space was given in ads to the two big songs of the film. We tied up strong with several music stores. Audience appeal : adult. — State Theatre, G. E. Greene, Mgr., Minneapo- lis, Minn. Play up this picture as the screen's first musi- cal comedy, all-talking, singing, dancing. Copy used — Anita Page, Bessie Love, Charles King, and a Galaxy of Musical Comedy Stars — Beau- tiful Girls — Gay Comedians. Bright Lights — Glitter of Broadway — Romance that is Differ- ent— Comedy — Pathos — Spectacle ■ — Massive Production — All in this Sensational Triumph of the Talking Screen. You'll Live — Love — Laugh — with every character — You'll Gasp at the Magnitude — The Color — and you'll Sing — Play — Hum — The Beautiful Theme Songs — "Broad- way Melody," "Wedding of the Painted Dolls" and "You Were Meant for Me." A tie-up with all music counters and dealers who featured the theme songs helped bring in the business. Au- dience appeal : all classes. — Melba Theatre, Harl A. Wolever, Mgr., Dallas, Texas. Brotherly Love (M-G-M) LOUISVILLE, KY. — Rialto Theatre (3,- 000), 3 days, 30c-50c, Siamese Twins on stage and 4 other RKO acts, Pathe Revue, Pathe News. Weather, rain one day. Rating— 120% Bushranger, The (M-G-M) FORT WORTH, TEX.— Hippodrome The- atre (700), 15c-25c, 3 days, "Uncle Tom," Pathe Comedy, Pathe News. Weather, clear. Rating— 60% Canary Murder Case, The (Par.) TROY, N. Y.— Troy Theatre (2,000), 4 days, 25c-40c, Vitaphone Act, Fox Movietone News. Weather, fair. Rating— 100% CANTON, OHIO.— Valentine Theatre (850), 5 days, 15c-25c, Pathe Sound News, Aesop's Fables, All-Talking Comedy. Weather, cool and clear. Rating— 110% Captain Careless (RKO) WICHITA, KAN.— Kansas Theatre (800), 3 days, 20c, News and Comedy, Fihntone Acts. Weather, unsettled. Rating— 94% Captain Lash (Fox) TAMPA, FLA.— Strand Theatre (800), 4 days, 15c-35c-40c, Comedy, Talkie Act, Int'l News. Weather, fair and warm. Rating— 100% Cardboard Lover, The (M-G-M) UTICA, N. Y. — Olympic Theatre (1,300). 3 days, 25c-35c, Fox News, Comedy. Weather, rain and warm. Rating— 80% Children Of The Ritz (F.N.) DES MOIXES, IOWA.— Strand Theatre (1,096), 7 days, 20c-30c, Drake Relay Movies, "Farewell" Collegians (U.), "Melody" (Tech- nicolor Novelty), Par. Xews. Weather, pleas- ant. Rating— 120% Chinatown Nights (Par.) LITTLE ROCK, ARK.— Capitol Theatre, 3 days, 15c-50c. Weather, rain. Rating— 100% LOUISVILLE, KY.— Mary Anderson The- atre (1,376), 7 days, 35c-50c, 2 Sound Acts, Par. Xews, Pathe Sound News. Weather, rain and cool. Rating— 100% SYRACUSE. N. Y.— Keith's Theatre (2,- 600 ) , 4-3 days, 25c-35c-50c, Presentation, 6 Acts RKO Vaude., Pathe News. Weather, rain. Rating— 100% COLUMBUS, OHIO.— RKO Palace Theatre (3,200). 7 days, 25c-50c, Little Jack Little, and 4 other Vaudeville Acts. Rating— 110% Christina ( Fox ) NEW YORK CITY, N. Y.— Gaiety Theatre (808), 7 days, $l-$2, 2 shows daily, 3 Sat. & Sun., Fox Movietone News and Shorts. Weath- rr, cihiI and rain. Rating— 76 2/5% (fifth week) Clear The Decks (V.) TOLEDO. OHIO.— State Theatre (2,000), 25c-35c-50c, "Collegians" Comedy, Fox News, Sound Specialties. Weather, cold and rainy. Rating— 90% MFMPHIS, TENN.— Pantages Theatre (1.- 900), 6 days, 25c-50c, Pathe Sound News, 5 Acts. Weather, cool, rainy. Rating— 95' > Close Harmony (Par.) JACKSONVILLE, FLA.— Florida Theatre (2,300), 4 days, 25c-60c, Stage Show, Sound Comedy, Par. News. Weather, fair. Rating — 80% Columbus, OHIO. — Loew's Ohio The- atre, 7 days, 5 shows, 4,000 seats, 25c-50c, Pub- lix L'nit, Organ, Orchestra, Fox Movietone News. Rating— 100% NEW YORK CITY, N. Y.— Rialto Theatre (1,960), 7 days. 35c-65c-75c-85c-$l, Par. News, Par. Short Talking Features. Opened with a heavy advertising campaign. Weather, cool and rain. Rating— 162 7/10% (first week) MEMPHIS. TKXX.— Loew's Palace The- atre ( 2.20(1 1, 6 days, 25c-50c, Fox Movietone Xews. Vitaphone Shorts. Weather, cool, rainy. Rating— 110% CEDAR RAPIDS, IOWA.— Capitol Theatre (1,957), 4 days. lOc-SOc, Vitaphone Short Sub- jects, Publix Stage Show, Fox Movietone News. Weather, rainy. Rating— 95% AD TIPS — Rogers and Carroll make a team that's worth boosting for plenty of money, and the musical end of the picture with its backstage setting and an original story do all one could expect in backing up the anticipation the pair of stars create. — Loew's Palace The- atre, Ernest Emerling, City Mgr., Memphis, Tenn. May 11 , 19 29 1635 Cohens And The Kellys In Atlan- tic City (U.) ASHEVILLE, N. C— Imperial Theatre (1,- 181), 3 days, 10c-20c-50c, Tajados Mexican Or- chestra and Guido Diero, accordion, Vitaphone, Fox Movietone News. Weather, rainy and cold. Rating— 95% VANCOUVER, B. C— Pantages Theatre (1.700), 6 days, 30c-50c, Presentation, 5 Vaude. Acts, Local Monies and Fox News. Weather, warm and showery. Rating— 1507c Coquette (U.A.) COLUMBUS, OHIO.— Loew's Broad The- atre, 7 days, 6 shows, 25c-50c, 3,000 seats, Fox Movietone News, M-G-M Shorts. Rating— 1007c HOUSTON, MASS.— Loew's State Theatre (3,700), 7 days, 40c-75c, Vaudeville, Fox Mov- ietone News, Metro Movietone Act. Weather, cool, fair. Rating— 125% PROVIDENCE, R. I.— Loew's State The- atre (3,800), 7 days, 15c-50c, "Our Gang," Marion Harris, Shorts. Rating— 115% (Second Week) SPOKANE, WASH.— United Artists The- atre, 7 days, 35c-50c, Vitaphone and Movie- tone. Weather, fair and warm. Rating— 142% EVANSVILLE, IND.— Loew's New Grand Theatre (1,125), 7 days, 15c-25c-40c-50c, Talkie Acts, Movietone News. Weather, rain and moderate. Rating— 120%, KANSAS CITY, MO.— Loew's Midland Theatre (4,000), 7 days, 25c-65c, Sound Pre- sentation, Gus Edwards, Doris Walker, Select- ed News. Weather, fair. Rating— 125% (Second Week) SEATTLE, WASH.— Blue Mouse Theatre (950), 14 days, 25c-35c-50c-75c, Vitaphone Acts, Fox Movietone News. Weather, clear. Rating— 150% NEW YORK CITY, N. Y.— Rivoli Theatre (2,200), 7 days, 35c-65c-75c-85c-$l, Par. News and Par. Short Talking Features. Weather, rain and cool. Rating— 93 4 5% (fourth week) SEATTLE, WASH— Blue Mouse Theatre (950), 35c-50c-75c, Vitaphone Acts and Fox Movietone News. Weather, fair. Rating— 110% (third week) CHATTANOOGA, TENN.— Tivoli Theatre (1,900), 3 days, 50c-60c, Comedy, "Wiggle Your Ears," Orchestra playing "Evolution of Dixie," Par. News. Weather, rainy. Rating— 118' < CHICAGO, ILL.— United Artists' Theatre (1,750), 7 days, 35c-50c-75c, Talking Shorts, Movietone News, Inkwell Imp Comedy. Weath- er, fair. Rating— 80% (third week) HOUSTON, TEX.— Metropolitan Theatre (2,512), 7 days, 25c-60c, Publix Unit, Par. News. Weather, cold and fair. Rating— 95' ! PORTLAND, ORE.— (967), 7 days, 25c-60c, Fox News, Gus Edwards Revue in Colors. Weather, fair and warmer. Rating— 125% LOS ANGELES, CAL. — United Artists' Theatre (2,100), 35c-50c-65c, M-G-M Revue "Climbing Golden Stairs." Rating— 150% (fifth week) Dancing Vienna (F.IS.) COLUMBUS, OHIO.— Majestic Theatre (800), 7 days, 15c-25c, Organ Presentation, Fox News, Short Comedy. Rating— 100% Dangerous Woman, A (Par.) CHICAGO, ILL. — Oriental Theatre (3,- 500), 6 days, 35c-50c-75c, Jack Osterman, The Broadway Star's Farewell Show, "Bright Lights," News. Weather, fair. Rating — 90% LITTLE ROCK, ARK.— Capitol Theatre, 3 days, 15c-50c. Weather, fair. Rating— 100% Desert Nights (M-G-M) TACOMA, WASH.— Fox Colonial Theatre (965), 7 days, 25c-35c, '"Hold That Monkey" (Educ), News, Topics. Weather, rainy. Rating— 75 % Desert Song, The (W.B.) NEW YORK CITY, N. Y.— Warner's The- atre (1,360), 7 days, $l-§2, 2 shows daily, 3 Sat. 6 Sun., Vitaphone Shorts. Opened at $11 top scale. Percentage based on 3 days business. W eather, rain and cool. Rating— 152 9 10% (first week) LOS ANGELES, CAL.Warner's Hollywood Theatre (3,000), 35c-50c-65c, Phil Baker in "Spain." Rating— 85 % Divine Lady, The (F.IS.) CANTON, OHIO.— Palace Theatre (1,906), 4 days, 30c-50c, 5 Acts of Keith-Albee Vaude., Pathe Sound News, All-Talking Comedy. Weather, clear and cool. Rating— 100% BALTIMORE, MD— Loew's Stanley The- atre (3,654), 6 days, 25c-65c, Fox Movietone and Par. News, Orchestra, Organ, George Dewey Washington (M-G-M Talkie short). Weather, clear and mild with some rain. Rating— 103%. SAN FRANCISCO, CAL.— California The- atre (2,358), 7 days, 35c to 60c, Imperial News- reel, Student Prince, Overture, "Old Black- Joe," (Par.) "Vacation Days," colored, Castle Films. Weather, pleasant. Rating— 125% BIRMINGHAM. ALA.— Ritz Theatre (1,- 800), 6 days, 25c-35c-60c, RKO Vaude., Fox Movietone News. Weather, cold and stormy. Rating— 98' i CHICAGO, ILL.— Chicago Theatre (4,800), 7 days, 35c-50c-75c, Publix Stage Show, Mov- ietone News. Weather, fair. Rating— 85% AD TIPS. — Names of the principal players offer good chance for exploitation, as does his- torical angle. Also can make profitable use of sound and dialogue accompaniment. Make some mention of plot details and use plenty of art (close-ups of stars) in ads. Audience appeal : adult. — Palace Theatre, Marc Wolf, Mgr., Can- ton, Ohio. Exploit the star, Corinne Griffith as screen's most gorgeous woman in a romance of love and intrigue, with H. B. Warner and Vic- tor Varconi. Emphasize that this is a stirring drama of the love drama of Lady Hamilton in England. See the greatest battle scenes of the Nile and Trafalga fought before your eyes. Audience appeal: all history students and lovers will enjoy this thoroughly. The spectacular sets and general atmosphere of the time will appeal to thousands of others. — Loew's Stanley The- atre, Charles Raymond, Gen. Mgr., Baltimore, Md. Doctor s Secret, The (Par.) OKLAHOMA CITY, OKLA.— Empress Theatre (1,200), 10c-25c-50c, 7 days, Pathe News, Talking Comedy. Weather, cold and fair. Rating— 100% Donovan Affair, The (Col.) BOSTON, MASS.— Keith-Albee Theatre (1,800), 7 days, 25c-75c, 5 Acts Vaude., Pathe News. Weather, fair, cool. Rating— 90% NEW YORK CITY, N. Y.— Roxy Theatre (6,205), 7 days, SOc-75c,$l-$1.50), Fox Movie- tone News. Part of the stage show held over from previous week. Weather, rain and cool. Rating— 94 3/10% Duke Steps Out, The (M-G-M) AKRON, OHIO.— Loew's Akron Theatre (3,500), 7 days, 3Sc-50c-6Sc, Georgie Lyons, singing harpist, M-G-M News and Fox Movie- tone News. Weather, mostly rain. Rating— 150% JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c-50c, 2 Acts, Movietone News, "The Bee's Buzz" (Educ), Orchestra. Weather, fair and cold. Rating— 125% WICHITA, KAN.— Miller Theatre (1,981), 3 days, 25c-35c-50c, Octavus Cohen's "Melan- choly Dame" (Par.), News, Cato at the Organ. Weather, unsettled. Rating— 94% ANN ARBOR, MICH.— Michigan Theatre (2,200), 4 days, 10c-50c, 2 Acts of Stage Pre- sentation, Our Gang Comedy, Fox News. Weather, cold. Rating— 70% The Dummy (Par.) ATLANTIC CITY, N. J.— Stanley Theatre (1,999), 3 days, 40c-50c, "Meet the Missus" (Par.), Ruth Etting (Par.), Fannie Ward, "The Miracle Woman," Par. News. Weather, generally fair. Faker, The (Col.) SAN ANTONIO, TEXAS.— Princess The- atre (1,300), 3 days, 25c-35c, Comedy and Int'l News. Weather, fair and warm. Rating— 75' , by the leading chain and inde- pendent theatres of the U. S. A. GOLD SEAL Registers and Tickets AUTOMATIC TICKET REGISTER CORPORATION Subsidiary of ihe Consolidated Automatic Merchandising Corporation 723 Seventh Ave. New York 1636 Motion Picture News Faker, The — Cont. AD TIPS.— Outside of Jacqueline Logan, featured star, best exploitation is mystery an- gle, and manner in which fake spiritualists are exposed. Spook angle of picture also lends self to exploitation. Audience appeal : general, es- pecially those who enjoy spiritualistic seances. — Princess Theatre, J. S. McSween, Mgr., San Antonio, Texas. Fancy Baggage (W.B.) SPRINGFIELD, OHIO.— Majestic Theatre (950), 4 days, 10c-35c, 2 Vitaphone Acts, Par. News. Weather, rainy. Rating— 95% ANN ARBOR, MICH.— Michigan Theatre (2,000), 3 days, 10c-50c, Stage Presentation, "Tight Places" (Christie Comedy), Int'l News. Weather, cold. Rating— 30% Ghost Talks, The (Fox) NORFOLK, VA.— Granby Theatre (900), 6 days, 25c-35c-50c, Vitaphone Acts, Charles Chase and Al Lyons and his Four Horsemen ; "Why Gorillas Leave Home," Silent Subject, and Granby News. Weather, mostly fair. Rating— 70% CANTON, OHIO.— Strand Theatre (711), 7 days, 25c-40c, Pathe Sound News, Pathe All- Talking Comedy, Cartoon with Sound, Color Symphony. Weather, clear and cool ; warm lat- ter half. Rating— 105% ROCHESTER, N. Y.— Fay's Theatre (1,- 250), 7 days, 25c-50c, split bill with "Kid Gloves" (W.B.), Winnie Lightner in songs (Vita.), Fox Movietone News. Weather, cold and rainy. Rating— 84% AD TIPS. — The title is suggestive of type of story, so make stir advertising play on names of principal players and fact that it is all-talking Warner Brothers Vitaphone mystery piece. Mention name of negroes who played in "Heart of Dixie" and be sure and add to advertisements warning not to reveal climax of picture to those who have not seen it. Audience appeal : good family picture, except for very young. — Strand Theatre, Joe Calla, Mgr., Canton, Ohio. Bold type was utilized in newspaper ads to put over its thrills. Comedy element also was stressed strongly in ads. 10,000 handbills were distributed in the better class neighborhoods of the city. Audience appeal : all ages and classes. — Fay's Theatre, Arch McCallum, Mgr., Ro- chester, N. Y. Geraldine (Pathe) ROCHESTER, N. Y.— Keith Palace The- atre (3,400), 3 days, 35c-60c, 6 Acts, Overture, Pathe News. Weather, cold and rainy. Rating— 98% Girl On The Barge (V.) SPRINGFIELD, MASS.— Bijou Theatre (1,000), 7 days, 25c-50c, "The Gate Crasher," second feature (U.), "Sick Cylinder," Comedy, Oswald Cartoon, Int'l News. Weather, fair, rainy. Rating— 65% (rirls Gone Wild (Fox) MILWAUKEE, WIS.— Wisconsin Theatre (2,902), 7 days, 25c-75c, 5 Acts Vaude., Con- testants for "Miss Wisconsin," Fox News. Weather, rainy. Rating— 110% Give And Take (U.) NEW ORLEANS, LA.— Orpheum Theatre (2,200), 7 days, 25c-50c, 5 Acts RKO Vaude., Pathe Sound News, Aesop's Fables (Pathe). Rating— 90% Glad Rag Doll, The (W.B.) BOSTON, MASS.— Fenway and Olympia Theatres (1,500 and 2,500), 7 days, 25c-75c, Vi- taphone Acts, Paramount Comedy, Fox Movie- tone News. Weather, fair, cool. Rating— 120% BALTIMORE, MD.— Warners' Metropolitan Theatre (1,500), 6 days, 15c-50c, Kinograms, "An Evening at Home with Hitchie" (Vita- phone), Born and Lawrence in "The Side Show" (Vitaphone), Zerdo's Mexican Orches- tra (Vitaphone). Weather, clear, mild, with some rain. Rating— 150% AD TIPS. — Exploit with words: Hear and see beautiful Dolores Costello in her latest and greatest all-talking Vitaphone production with Ralph Graves and Audrey Ferris, and a large supporting cast. A picture teaming with love, romance and passion. With charming "Dolores Costello the center of a vertitable whirlwind of feminine vindictiveness. With Vitaphone Sym- phony Orchestra. Audience appeal : Miss Cos- tello in comedy role proved very appealing to all classes. Here is a good story with Miss Costello doing excellent work that all who know her will enjoy. — Warner's Metropolitan Theatre, C. S. Langue, Mgr., Baltimore, Md. Godless Girl, The (Pathe) SPOKANE, WASH.— Liberty Theatre (1,- 000), 6 days, 35c-50c, Vitaphone and Movie- tone Acts. Weather, fair and warm. Rating— 87% AKRON, OHIO.— Colonial Theatre (1,147), 7 days, 25c-50c, Comedies, Paramount News. Weather, mostly rain. Rating— 100% NEW ORLEANS, LA.— Orpheum Theatre (2,200), 25c-50c, 5 Acts RKO Vaud., Pathe Sound News, Aesop's Fables (Pathe). Weath- er, fair and warm. Rating— 95% Godless Girl, The — Cont. DALLAS, TEX.— Old Mill Theatre (1,400), 7 days, 20c-25c-35c, Vita. Act, featuring Eddie Stanley ; Charlie Chase Comedy. Weather, fair. Rating— 110% SPRINGFIELD, OHIO.— State Theatre (1,- 000), 7 days, 10c-50c, 2 Movietone Acts, Fox Movietone News. Weather, rainy. Rating— 85% AD TIPS.— Featured the picture of Cecil B. De Mille's first dialogue and sound picture. Billed the picture as a sensational melodrama, gripping in stark realism — tingling with thrills — wild passions — and the tragedy of modern youth — mocking at love — laughing at life, with an all-star De Mille cast. Audience appeal : all classes.— Old Mill Theatre, Al R. Lever, Mgr.. Dallas, Texas. Hardboiled Rose (W.B.) MACON, GA. — Rialto Theatre (,900), 3 days, 30c-45c, 2 Talkie Sketchs and Pathe Re- view. Weather, fair. Rating— 125% Hearts in Dixie (Fox) DALLAS, TEXAS.— Majestic Theatre (2,- 680), 7 days, 25c-35c-60c, Interstate Vaude., Fables, Fox Movietone News. Weather, fair. Rating— 150% LOUISVILLE, KY.— Strand Theatre (1,- 786), 7 days, 35c-50c, 3 Sound Acts and Fox Movietone News. Weather, rainy for 5 days and nights. Rating— 75% UTICA, N. Y.— Stanley Theatre (3,500), 4 days, 25c-35c-50c, 3 Vaude. Acts, M-G-M and Fox Movietone News. Weather, clear and cold. Rating— 125% His Captive Woman (F.N.) SAN ANTONIO, TEXAS.— Aztec Theatre (2,500), 7 days, 25c-35c-60c, Mel Ruck Stage Band, Comedy, Fox News. Weather, fair and warm. Rating— 80% PROVIDENCE, R. I.— Strand Theatre (2,- 200), 7 days, 15c-50c, Smith and Dale, Par. News, Shorts. Rating— 80% COLUMBUS, OHIO.— RKO Palace, 7 days, 6 shows, 25c-50c, 3,200, 5 acts vaude. and N. V. A. Specialties. Rating— 100% SPRINGFIELD, MASS.— Broadway The- atre (1,800), 7 days, 25c-50c, 2 Vita. Acts, "Our Gang" Comedy, Pathe News. Weather, fair and rainy. Rating— 95% NEW YORK CITY, N. Y.— Central Theatre (922), 7 days, $l-$2-$2.50, 2 shows daily, 3 Sat. & Sun., Vitaphone Shorts. Weather, rain and cool. Rating— 60% (fifth week) MINNEAPOLIS, MINN.— Minnesota The- atre (4,025), 7 days, 4 shows daily, 35c-40c-75c, Publix Unit, Stage Band, Orchestra, Movietone News, Shorts. Weather, clear but cold. Rating— 79% CHATTANOOGA, TENN.— State Theatre (900), 7 days, 50c, Vitaphone Presentations, Fox Movietone News. Weather, rainy and cool. Rating— 102% ATLANTIC CITY, N. J.— Stanley Theatre (1,999), 4 days, 40c-50c, "Evening at Home With Hitchy" (Vita.), "Presto Chango" (Pathe Fables), Par. News. Weather, variable. Rating— 100% FORT WORTH, TEXAS.— Palace The- atre (1,400), 15c-50c. 4 days, 2 Vita. Acts, Fox Movietone and M-G-M News. Weather, clear. His Lobby A School Workshop! How An Enterprising Theatre Manager Made Community Work a Big Factor in Pulling His Theatre "Out of the Red." An Early Issue of The News Will Give You This Interesting Story Rating— 100% May 11, 19 2 9 1637 His Captive Woman — Cont. NEWPORT NEWS, VA.— Palace Theatre (720), 3 days, 35c-50c, Comedy, Fox News. Weather, fair. Rating— 105% MACON, GA.— Ritz Theatre (1,000), 3 days, 25c-35c-50c, 2 Vita. Units, Aesop Fable and Par. News. Weather, fair. Rating— 130% His Tiger Lady (Par.) SPRINGFIELD, OHIO.— Regent Theatre (1,500), 3 days, lOc-SOc, Motor Boat film, short film, M-G-M News, Lewis Mack Revue. Weather, rainy. Rating— 65% Hole in the Wall (Par.) LOS ANGELES, CAL.— Paramount Theatre (3,595), 35c-50c-65c, "False Alarm Fire Dept.," Publix Revue "Just Kids," Milton Charles Or- gan Recital, Par. News. Rating— 83% MACON, GA.— Ritz Theatre (1,000). 2 days, 25c-35c-50c, 2 Vitaphone Units and Par. News. Weather, fair. Rating— 85% Home Towners, The (W.B.) OKLAHOMA CITY, OKLA.— Rialto The- atre (750), 3 days, 15c-25c, 2 Vitaphone Acts. Weather, cold and fair. Rating— 100% NEWPORT NEWS, VA.— Rialto Theatre (873), 3 days, 35c-50c, Ko-Ko Cartoons, Par. News. Weather, fair. Rating— 112% Hot Stuff (F.N.) TOLEDO, OHIO.— Pantheon Theatre (922), 7 days, 25c-35c-65c, "Bees Buzz'" (Educ), Pathe News, Sound Specialties. Weather, cold and rainy. Rating— 140% (Second Week) BALTIMORE, MD.— Rivoli Theatre (1,- 981), 6 days, 25c-50c, Fox Movietone and Pathe Sound News, Serenaders in "Red Hot Har- mony" (Vitaphone), Mayfair Quintette (Vita- phone), "Bees Buzz" (Educ). Weather, clear and mild, with some rain. Rating— 85% House of Horrors (F.N.) LITTLE ROCK, ARK.— Capitol Theatre, 3 days, 15c-50c. Weather, rain. Rating— 90% Hunting Tower (Par.) SPOKANE, WASH.— Egyptian Theatre, 4 days, 300, 25c, Comedy, News. Weather, fair and warm. Rating— 71% Innocents Of Paris (Par.) NEW YORK CITY, N. Y.— Criterion The- atre (861), 7 days, $l-$2, 2 shows daily, 3 Sat. & Sun., Par. Shorts and Song Cartoon. Weath- er, rain and cool. Rating— 99 1/5 (second week) It Can Be Done (U) BALTIMORE, MD.— Keith's Theatre (3,- 016), 6 days, 25c-65c, Universal, Int'l and Fox Movietone News, with 4 Acts of RKO Vaude. Weather, clear and mild, with some rain. Rating— 75% JACKSONVILLE, FLA.— Imperial Theatre (1,200), 3 days, 15c-40c, 2 Vita. Acts, Metro News. Weather, moderate. Rating— 75% It Can Be Done — Cont. FORT WORTH, TEX.— Hippodrome The- atre (700), 15c-25c, 2 days, "Kidnapped" (U), "Sheepskin," Par. Comedy, Pathe News. Weather, clear. Rating— 70% Iron Mask, The (U.A.) LOS ANGELES, CAL.— Carthay Circle Theatre (1,650), 75c-$l-$1.50, Movietone shorts, Fox Movietone News, Elinors Orchestra. Rating— 76% OTTAWA, ONT.— Cntre Theatre (1.120), 6 days, 25c-60c, "The Night Court," Fox News. Weather, rain. Rating— 100% Jazz Singer, The (W.B.) OTTAWA, ONTARIO.— Avalon Theatre (990), 3 days, 10c-35c, "Uncle Tom," Fox Mov- ietone News. Weather, rain. Rating— 100% Kid Gloves (W.B.) BOSTON, MASS.— Scollav Square Theatre (3,000), 7 days, 25c-75c, 5 Acts Vaude., Com- edy, Par. News. Weather, fair, cool. Rating— 105% LOUISVILLE, KY. — Alamo Theatre (900), 7 days, 15c-25c-40c, 3 Sound Acts and Fox Movietone News. Weather, rainy most of week. Rating— 110% ROCHESTER, N. Y.— Fay's Theatre (1.250), 7 days, 25c-50c, split bill with "The Ghost Talks" (Fox), Winnie Lightner in songs (Vi- taphone), Fox Movietone News. Weather, cold and rainy. Rating— 84% Lady Of Chance, A (M-G-M) UTICA, N. Y.— Olympic Theatre (1,300), 4 days, 25c-35c, Collegians. Fox News. Weath- er, clear and cold. Rating— 85% Lady Of The Pavements (U.A.) ASHEVILLE, N. C— Imperial Theatre (1,- 181), 3 days, 10c-40c-50c, Tal Henry's Orches- tra and Mayfair quartet, both Vitaphone and Movietone News. Weather, fair and cool. Rating — 90% (second week) Last Warning (U.) VANCOUVER, B. C— Dominion Theatre (800), 3 days, 25c-50c, Presentation, Educa. Comedy, Par. News, "Double Whoopee," Par- ker Musical Comedy Company. Weather, warm and showery. Rating— 125% The Leatherneck (Pathe) TACOMA, WASH.— Pantages Theatre (1,- 500), 7 days, 25c to 75c, 5 Acts Vaude., News Topics. Weather, rainy. Rating— 87% OKLAHOMA CITY, OKLA.— Orpheum Theatre (2,100), 7 days, 10c-25c-35c-50c-75c, 4 Vaude. Acts, Aesop's Fables, Topics of the Day, Loie Bridge Quartet. Weather, fair and cold. Rating— 100% NEW YORK CITY, N. Y. — Cameo Theatre (540), 7 days, 50c-75c, Pathe Sound News, Cartoon Comedy. Weather, rain and cool. Rating— 114 1/2% PORTLAND, ORE.— Blue Mouse Theatre (657), 25c-35c, 7 days, Fox News, Vitaphone Acts. Weather, fair and wormer. Rating — 85% (second run) MINNEAPOLIS, MINN. — Hennepin-Or- pheum Theatre (2,900), 7 days, 3 shows daily, 25c-50c-75c, 6 Acts Vaude., headlined by the Watson Sisters. Weather, clear but cold. Rating— 49^% Letter, The (Par.) JACKSONVILLE, FLA.— Florida Theatre (2,300), 3 days, 25c-60c, Stage Show, Fox Movietone News, Par. News. Weather, un- settled. Rating — 85% NEW ORLEANS, LA.— Loew's State The- atre (3,285), 7 days, 15c-50c, 5 Acts Loew Vaude., Fox Movietone News. Rating— 110% TAMPA, FLA.— Victory Theatre (1,600), 7 days, 25c-50c-60c, 4 Vitaphone Acts, Fox Movietone News. Weather, fair and warm. Rating— 125% CANTON, OHIO.— Loew's Theatre (2,125), 4 days, 30c-50c, 5 Acts Loew's Vaude., Fox Movietone News, Topics. Weather, clear and cool. Rating— 100% NEW YORK CITY, N. Y.— Paramount Theatre (3,666), 7 days, 40c-65c-75c-85c-$l, Par. News, Rudy Valee and band special added attraction, Publix Unit "Bright Lights," George LeMaire-Louis Simon Comedy "At the Den- tists," (Pathe), Jesse Crawford, Organist. Weather, cool and rain. Rating— 122 1/5% DES MOINES. IOWA.— Des Moines The- atre (1,600), 7 days, 25c-50c, "Baby Blue," Gierdoff Sisters (Par.), "Ask Dad" (Educ), Jan Rubeni (Vita.), Fox M'tone. Weather, pleasant. Rating— 130% LITTLE ROCK, ARK.— Capitol Theatre, 3 day, 15c-50c. Weather, fair. Rating — 100% ROCHESTER, N. Y.— Piccadilly Theatre (2,259), 7 days, 25c-50c, Van and Schenck in dialogue (M-G-M), "Dear Teacher" (Par.), Organ Novelty, Selected News. Weather, cold and rainy. Rating— 105% UTICA, N. Y.— Avon Theatre (1,600), 7 days, 40c, 4 Vita.-Vaude. Acts, Fox M'tone News. Weather, clear, cold and rainy. Rating— 100% MACON, GA.— Rialto Theatre (900), 3 days, 30c-45c, Two Par. Units, Fox M'tone News. Weather, fair. Rating— 110% hotel NEW YORK Stop at a new high- class hotel, amid refined residential surroundings removed from the noise and congestion, yet only seven minutes to Times Square, the heart of the shopping and theatrical districts. The rooms are large many within view of the Hudson River and Pali- sades. Each room has circulating ice water, private tub and shower. RATES Single Eoom with 3a th, $4.00- $6.00 day. Double Eoom -with Bath, $6.0O-$8.00 day. Larger suites if desired. Reductions for protraoted. visits. 1638 .1/ o t i o n P i c t u r c X ew s Letter, The — Cont. CEDAR RAPIDS, IOWA — Capitol The- atre (1,957), 3 days, 10c50c, Publix Stage Show, Par. News. Weather, fair. Rating— 110% AD TIPS. — A great play, a well known star and an excellent cast are the exploitation fea- tures. Two thousand "letters" were mailed out to a selected list and they seemed to have been a real puller. For adult audiences. — Victory Theatre, George E. Peck, Mgr., Tampa, Fla. Curiosity is the point to play-up in build- ing patronage for this picture. It was devel- oped here by letters mailed out to the fans in which the contents of the letter was made to catch the interest. Jeanne Eagels as the star of "Rain" was also played up in the adver- tising. The picture did not appeal to the pro- gram run of fans, nor to the younger audiences but was well commended by those who follow the dramatic plays and by the fans of older age. — Des Moines Theatre, Lionel Wasson, Mgr., Des Moines, Iowa. Theatre began advertising this film five weeks in advance as biggest hit so far this year of its type. Rig ads run during week before play went on. In addition, 22,000 letters sent out to discriminating patrons and blotters distributed in downtown buildings. For lobby setup, auto- matic typewriters were mounted on small stage. All ground out "letters" which were distributed to patrons free. Jeanne Eagels given plenty of publicity, especially in connection with her success in Rain. One final little pull was car- ried in box at bottom of all ads : "While not offensive to adults, The Letter will neither in- terest or entertain children." Money invested in exploitation was well spent. — Piccadilly The- atre, Herbert Chatkin, Mgr., Rochester, N. Y. Lone Wolfs Daughter ,The (Col.) OTTAWA, ONTARIO.— Imperial Theatre (1,220), 6 days, 15c-50c, "Living the Life of Riley." "Music Hath Harms." Weather, rain. Rating — 85% AKRON, OHIO.— Strand Theatre (1,200), 7 days, 25c-50c, "The Old Barn" (Educ), Par. News. Weather, mostly rain. Rating— 75% NEW ORLEANS, LA.— Strand Theatre (2.000), i0c-30c, One Act Vaude, Par. News, Fox M'tone News, M-G-M News, Comedy. Weather, fair and warm. Rating— 90% Love In The Desert (RKO) KANSAS CITY, MO.— Pantages Theatre (2,166), 7 days, 25c-50c-75c, 5 Vaude. Acts, Pathe News. Weather, fair. Rating— 90% UTICA, N. Y.— Gaiety Theatre (1,700), 4 days, 25c-35c-50c, 5 Keith Vaude Acts, Int'l News. Weather, clear and cold. Rating— 110% Lucky Boy (T.-S.) NEW ORLEANS, LA.— Tudor Theatre (1.- 200), 25c-S0c, Four Acts Vita. Vaude. Weather, fair and warm. Rating— 78% BIRMINGHAM. ALA. — Strand Theatre (850), 6 days, 25c-50c, "Framing of the Shrew," M'tone News. Weather, cold and stormy. Rating— 90% Madame X (M-G-M) NEW YORK CITY, N. Y.— Harris The- atre (1,101), 7 days, $l-$2. Two Shows Daily, three Sat. and Sun, M-G-M Shorts. Weather, rain and cool. Rating — 92 3/10% (second week) A former screen actor who has developed into one of the foremost of the talking picture directors is Lionel Barrymore, ivho is seen above directing a scene from M-G-M's new fea- ture, "Madame X." Ruth Chatterton is on the right Making The Grade (Fox) CHICAGO, ILL.— Monroe Theatre (982), 7 days, 25c-50c, Three Reel Clark and McCul- lough Talkie. Rating— 90% NEWPORT NEWS, VA.— Palace Theatre (720), 3 days, 35c-50c. "The Honor System," Oswald Cartoon, Fox M'tone News. Weather, fair. Rating— 100% Man Who Laughs, The (U.) CEDAR RAPIDS. IOWA— Strand The- atre (1,400), 7 days, 10c-35c, Yitaphone Talk- ing Comedy, Pathe Sounds News. Weather, rainy, later fair. Rating— 95% Marquis Preferred (Par.) PROVIDENCE, R. II.— Majestic Theatre Movietone News, Par. News. Weather, un- (2,400), 7 days, 15c-50c, Karyl Norman, Robert Benchley, Shorts. Rating— 85% Midnight Taxi, The (W.B.) NEWPORT NEWS, VA.— Rialto Theatre (873), 3 days, 25c-35c, Comedy, Par. News. Weather, fair. Rating— 94% Million Dollar Collar, The (WB) TAMPA, FLA.— Strand Theatre (800). 3 days, 15c-35c-40c, Talkie Act, Comedy, Int'l News. Weather, fair and warm. Rating— 40% Molly and Me (T.-S.) BOSTON, MASS. — Modern and Beacon Theatres (1,800), 7 days, 25c-75c, Co-feature "Trial Marriage," Pathe News. Weather, fair, cool. Rating— 105' < Mother's Boy (Pathe) BUFFALO, N. Y.— Great Lakes Theatre (3,- 100), 65c-85c, Fox Silent and M'tone News, Comedy, Orchestra. Weather. fair and warmer. Rating— 140% My Lady's Past (T.-S.) BALTIMORE, MD.— Hippodrome The- atre (2,500), 6 days, 20c-55c, Pathe News, Bert Smith Players in "Why Girls Walk Home,'* with Vaude, and Chorus Comedy. Weather, clear and mild with some rain. Rating— 100',; My Lady's Past — Cont. AD TIPS— Emphasize that Belle Bennett is in this with Joe E. Brown. Tell them to see what romance a naughty reputation brings a discarded lady. Then ask the question. Can a woman forget or forgive the man who jilted her ? Audience appeal : proved quite a hit with our family trade. This story has a kick for young and old alike. — Hipixxlrome Theatre, Nat Keene, Mgr., Baltimore. Md. New Year's Eve (Fox) NEW ORLEANS, LA.— Strand Theatre (1,- 750), 7 days, 10c-30c, Par. News, Organ, Com- edy, Stage Act. Weather, fair and warm. Rating— 90% Noah's Ark (W.B.) BOSTON, MASS.— Majestic Theatre (3,- 000), 7days), 50c-$2.00. Weather, fair, cool. Rating— 125% NEW YORK CITY, N. Y.— Winter Gar- den Theatre (1,492), 7 days, $l-$2, Two Shows Daily, Three Sat. and Sun, Yitaphone Shorts. Weather, rain and cool. Rating— 59 4/5% (eighth week) CHICAGO, ILL.— Woods Theatre (1,159), 7 days, top prices, all seats reserved, Yitaphone Shorts, Hope Hampton Singing "Manon Les- caut" Scenes. Rating 80% (second month) Nothing But The Truth (Par.) EVANSVILLE, IND.— Loew's Victory The- atre (2,300), 3 days, 15c-25c-40c, 5 Acts Vaude., M-G-M News, Comedy. Weather, rain and moderate. Rating— 95% SPRINGFIELD, MASS.— Fox-Palace The- atre (2,484), 7 days, 30c-60c, Fox Vaude., 3 Yitaphone Acts, Fox News. Weather, fair and rain. Rating— 95% SALT LAKE CITY, UTAH.— Capitol The- atre (2,000), 7 days, 15c-60c, Fanchon and Marco Stage Presentation, Par. News. Weather, mostly fair. Rating— 115% SEATTLE, WASH.— Publix Seattle The- atre (3,150), 25c-35c-50c-60c, 7 days, Donald Ogden Stuart, James Barton (Par.), Par. News, Concert Orchestra and Soloists. Rating— 85% DES MOINES, IOWA— Capitol Theatre (1,700), 7 days, 25c-50c. "Crinoline vs. Jazz," Publix Stage Show, "Broadway Hits," Band Number, Banjo Numbers, Organ Song, Par. News. Weather, pleasant. Rating— 130' - NEW ORLEANS, LA.— Saenger Theatre (4,000), 25c-60c, Publix Presentation, Fox M'tone News. Weather, fair and warm. Rating— 100% ATLANTIC CITY. N. J.— Virginia The- atre (1,222), 7 days, 40c-50c. "Highlowbrow" (Par.), "Glories of the Evening" (Fox), Fox M'tone News. Weather, variable. Rating— 110' i CHATTANOOGA, TENN.— Tivoli The- atre (1,900), 3 days, 50c-60c, Color Classic "Melodies," Short "Moonshine," Par. News. Weather, Cool. Rating— 114% ROCHESTER, N. Y.— Eastman Theatre (3,- 400), 7 days, 25c-40c-60c, Publix Unit, Sound Shorts and Selected News. Weather, cold and rainy. Rating— 807c TACKSONVILLE, FLA.— Florida Theatre (2.300) 4 days, 25c-60c, Stage Show, Par. News. Weather, moderate. Rating— 807 May 11 , 19 29 1639 Nothing But The Truth — Com*. PORTLAND, ORE— Portland Theatre (3,- 068), 7 days, 25c-60c, Par. News, Harry Lin- den-Eddie Magill Vocalist, Par. Shorts, Fred Allen "The Installment Collector," Miss Ore- gon Beauty Pageant. Weather, fa;r and warmer. Rating— 115% BUFFALO, N. Y. — Buffalo Theatre (3,- 100), 65c, Par., M-G-M and Fox M'tone News, Publix Revue. Weather, fair and warmer. Rating— 1547* COLUMBUS, O.— Loew's Ohio Theatre (4,- 000), 7 days, 25c-50c, Loew's Publix Unit, Or- gan, Orchestra, Fox News. Rating— 100% AD TIPS— Richard Dix certainly gets across splendidly in his first talkie. Cast made up of stage personalities which register well on sound, also Helen Kane is a draw with the younger group who follow her records. Good all around entertainment with an attractive stage show.— Capitol Theatre, Jess Day, Mgr., Des Moines, Iowa. . Dix was ballyhooed strong m his first talk- ing picture. Helen Kane and her reputation on phonograph discs also given plenty of public- ity. All ads carried in bold type : "Could you tell the truth for 24 hours and get away with it? Don't bet on it." Comedy element was stressed in ads, advance stories and lobby post- ers Audience appeal: all ages and classes.— Eastman Theatre, S. S. Solomon, Mgr., Roch- ester, N. Y. Office Scandal, The (Pathe) KANSAS CITY, MO.— Mainstreet Theatre (3,065), 7 days, 35c-60c, Master Ceremony Pre- sentation, Pathe News. Weather, fair. Rating— 105% BOSTON, MASS.— Keith Memorial The- atre (3,000), 7 days, 50c-$1.50, George Jessel in person, Vaude., Pathe News. Weather, fair, cool. Rating— 110% One Stolen Night (W.B) OKLAHOMA CITY, OKLA.— Criterion Theatre (1,750), 7 days, 10c-25c-35c-50c-75c, "Framing of the Shrew" (Par.), Par. News. Weather, fair and cold. Rating— 100% On Trial (W.B.) SAN ANTONIO, TEXAS.— Empire The- atre (1,550), 7 days, 25c-35c-50c, Vitaphone Specialties and Fox Movietone News. Weather, fair and warm. Rating— 75% COLUMBUS, OHIO.— Grand Theatre. (1,- 200), 7 days, 25c-50c, Vitaphone Shorts, Fox News, Mack Sennett Comedy. Rating— 115% The Pagan (M-G-M) TAMPA, FLA.— Tampa Theatre (1,600), 3 days, 25c-50c-60c, Fable, Talkie Act, Par. News, Organ. Weather, fair and warm. Rating— 90% CLEVELAND, OHIO.— State Theatre (3,- 400), 7 days, 30c-60c, "Fast Freight" (M-G-M) "The Last Romance (Fischer), "Fishing Fools," Aesop's Fables, Par. NeVs, Publix Revue, "Carnival Cocktail." Weather, cold. Rating— 100% HOUSTON, TEX.— Loew's State Theatre (2,700), 7 days, 25c-60c, 5 Acts Vaude., Fox M'tone News. Weather, cold and fair. Rating— 105% BUFFALO, N. Y— Hippodrome Theatre (2,700), 65c, Fox M'tone News, Vita, and Pres- entations in Fashion News. Weather, fair and warmer. Rating— 130% Pagan, The Cont. DALLAS, TEX.— Greater Palace Theatre (2,350), 7 days, 25c-35c-60c, ' M-G-M, Publix Presentation, Volcano with Jimmie Ellard, Vita. Specialty Sammy Cohen. Par. News, Comedy, Organ Novelty With Billy Muth, Weather, fair. Rating— 100% AD TIPS — Ramon Novarro played up as the big draw and especially featured the fact that he sings. Publicity also reminded the public of the fact that Novarro was the star of "Ben- Hur" and "The Flying Fleet." Newspaper ads featured the tropic love angle with such de- scription as, Moonlit Lagoons — Whispering Palms — Love Untamed — Unashamed. Renee Adoree and Dorothy Janis are also stressed, the latter singing. Audience appeal : all classes. — Greater Palace Theatre, Ernest W. Morri- son, Mgr, Dallas, Tex. Parisian Love (State Rights) COLUMBUS, OHIO.— Majestic Theatre (800), 7 days, 6 shows, 15c-25c, Int'l News. Or- gan, Comedies. Rating— 100% Queen Of The Night Clubs (WB) JOLIET, ILL.— Rialto Theatre (2,300). 1 day, 35c-60c, 3 Acts, Fox Movietone News, "Zip, Boom, Bang" (Educ). Weather, fair. Rating— UQ7c JACKSONVILLE. FLA.— Palace Theatre (2,000), 7 days. 25c-50c, Four Vita. Acts, Fox News. Weather, moderate. Rating— 85% UTICA, N. Y. — Stanley Theatre (3.500), 3 days, 25c-35c-50c, 3 Vaude. Acts, M-G-M and Fox M'tone News. Weather, rain and cold. Rating— 135% Quitter, The (Col.) SAN ANTONIO, TEXAS.— Princess The- atre (1,300), 4 days, 25c-35c, Comedy, Int'l News. Weather, fair and warm. Rating— 50% Rainhoic Man, The (Sono-Art) NEW YORK CITY, N. V. — Selwvn The- atre (1,167). 7 days, $l-$2, Two Shows Dailv. Three Sat. and Sun, Star Making Personal Appearances. Weather, cool and rain. Rating— 111 3 10% (third week) Red Wine (T.-S.) FORT WORTH, TEX.-Majestic Theatre (1,200), 20c-60c, 7 days. Five Acts RKO Vaude., Fox M'tone and Pathe News, Aesops Fables. Weather, clear. Rating— 125% Revenge (U.A.) VANCOUVER, B. C— Strand Theatre (1.800), 6 days, 25c-50c, Presentation: Fan- chon and Marco Innovations, Fox News, Jack Souders and His Band on the Stage. Weather, warm and showery. Rating— 110' ! Red Suord, The (RKO) JOLIET, ILL.— Princess Theatre (960), 1 day, 15c-35c, Comedy, News. Weather, fair. Rating— 90% Saturday' s Children (F.N.) TAMPA, FLA.— Tampa Theatre (1,600). 4 days, 25c-50c-60c, Cartoon, Review, Talkie Act, Par. News, Organ. Weather, fair and warm. Rating— 25' i NEW YORK CITY, N. Y. — Strand The- atre (2,900), 7 days, 35c-50c-75c. Pathe Sound and Fox Movietone News, Vitaphone Shorts. Weather, rain and cool. Rating— 91 3/5% SYRACUSE, N. Y.-Strand Theatre (1,700), 7 days, 20c-40c, Presentation, Strand Debut, Orch., Fox Movietone, 2 Vita Acts. Weather, rain. Rating— 100% Scandal (U.) AKRON, OHIO.— Allen Theatre (550). 7 days, 25c-50c, Comedy, Int'l News. Weather, mostly rain. Rating— 73% Scarlet Seas (F.N.) ATLANTIC CITY, N. J.— Earle Theatre (2,200), 4 days, 25c-50c, 5 Acts Vaude., Or- chestra, Pathe Sound News. Weather, \ arable. Rating — 90% Seven Footprints To Satan (F.N.) FORT WORTH, TEX.— Hippodrome The- atre (700), 15c-25c, two days, "Crazy Doings," (Par.) Comedy, Pathe News. Weather, clear. Rating— 95% Shady Lady, The (Pathe) LOUISVILLE, KY. — Rialto Theatre (3,000), 4 days, 30c-50c. Grace Hayes and Four Other RKO Acts, Pathe Review and Pathe News. Weather, rainy and cool. Rating— 75% Shakedoivn (U.) MINNEAPOLIS, MINN.— Pantages The- atre (1,575), 7 days, 3 shows daily, 25c-50c- 75c, Pathe Sound News, 5 Acts Vaude. Weather, clear and cold. Rating— 60% IACKSONVILLE, FLA.— Imperial The- atre (1,200), 4 days, 15c 40c, Two Vita. Acts, Metro News. Weather, fair. Rating— 85% Shepherd Of The Hills (F.N.) JOLIET, ILL.— Princess Theatre (960), 2 days, 15c-35c, Comedy, News. Weather, fair and cool. Rating— 90' i Announcing the Consolidation of STEBBINS, LETERMAN & GATES, INC. Insurance Brokers 1540 BROADWAY New York City THE BEHRENDT-LEVY INSURANCE AGENCY, INC. Insurance Exchange Building 318 West 9th St. Los Angeles, Cal. For the Purpose of Giving COAST-TO-COAST SERVICE To their many clients having interests throughout the United States 1640 Motion Picture News Shopworn Angel, The (Par.) CANTON, OHIO. — Valentine Theatre (850), 3 days, 15c-2Sc, No stage presentation, Pathe Sound News, All-Talking Comedy, Aesop's Fables. Weather, warm. Rating— 110% VANCOUVER, B. C— Dominion Theatre (800), 3 days, 25c-50c, Presentation, Educ. Comedy, Par. News, On the Stage, Parker Musical Comedy Co. Weather, warm and showery. Rating— 100% AD TIPS. — Since radio broadcasting has put the theme song "Precious Little Thing Called Love" to good use, make strong play in ads that this is the picture affiliated with this tune. Name of Gary Cooper also is worth mention. Parisian background, etc. Audience appeal : high school age and above. — Valentine Theatre, Joe Calla, Mgr., Canton, Ohio. Should A Girl Marry? (Rayart) MINNEAPOLIS, MINN.— Lyric Theatre (1,238), 7 days, 7 shows daily, 15c-25c-35c, Movietone News, Vitaphone Shorts. Weather, clear but cold. Rating— 186^% Show Boat (U.) TACOMA, WASH. — Blue Mouse Theatre (601), 7 days, 25c-50c-75c. Weather, rainy. Rating— 100% (Second Week) SEATTLE, WASH.— Music Box Theatre (950), 7 days, 50c-75c-$1.00, No Shorts, No Newsreel. Weather, clear. Rating— 150% KANSAS CITY, MO.— Royal Theatre (900), 7 days, 25c-50c-75c, Publix Sound Pre- sentation, Selected News. Weather, fair. Rating— 150% (Second Week) OKLAHOMA CITY, OKLA.— Liberty The- atre _ (1,100), 10c-25c-35c-50c, 14 days, Fox Movietone News. Weather, fair and cold. Rating— 100% (Second Week) MILWAUKEE, WIS.— Alhambra Theatre (2,000), Premiere showing $2.50 top. Balance of week, 50c-75c. Weather, rainy. Rating— 420% CLEVELAND, OHIO.— Stillman Theatre (1,800), 7 days, 40c-75c, Prologue to Show Boat, M-G-M News. Weather, cold. Rating— 120% NEW YORK CITY, N. Y.— Globe Theatre (1,418), 7 days, $l-$2-$2.50. Two shows daily, three Sat. and Sun. Picture has been cut about 3,000 feet since opening. Weather, rain and cool. Rating— 86 4/5% (third week) SEATTLE, WASH.— Music Box Theatre (950), 50c-75c-$l, No Shorts or News. Rating — 120% (second week) DALLAS, TEX.— Capitol Theatre (1,044), 25c-50c-75c. The Capitol has established a double Dallas Record with this picture as it is the first time for any picture to hold up for four consecutive weeks at a first run theatre Show Boat — Cont. at any admission prices. Show Boat has estab- lished a length of run record and also a record in that it has been offered at much increased admission prices. Weather, fair. Rating— 125% (fourth week) PORTLAND, ORE.— Music Box Theatre (1,837), 25c-75c, Fox News. Weather, fair and warmer. Rating — 90% (second week) BIRMINGHAM, ALA.— Alabama Theatre (2,200), 6 days, 25c-35c-50c, Paramount News. Weather, cold and stormy. Rating— 105% AD TIPS. — The picture offers an unusual field for exploitation. First there is the cast, the members of which are all well known ; then the fact that it is the Edna Ferber story ; it has scenes from Ziegfeld's success of the same name, and the music that is heard throughout is all popular and easily converted into means of advertising the picture. Audience appeal : all types. — Alhambra Theatre, Harry Wren, Mgr., Milwaukee, Wis. Bill boards, window cards, department store tie-up with Show Boat dresses, each dress named after a character in the play. Big beaverboard cut-outs over the marquee. Audience appeal : for all. — Stillman Theatre, Charles Katz, Mgr., Cleveland, Ohio. Show Folks (Pathe) CANTON, OHIO.— Palace Theatre (1,906), 3 days, 30c-50c, 5 Acts Keith-Albee Vaude., Pathe Sound News, All-Talking Comedy. Weather, warm. Rating— 110% Simba (Capitol) TOLEDO, OHIO.— Vita-Temple Theatre (1,200), 25c-35c-65c, Fox Movietone News, Mr. and Mrs. Johnson in person. Weather, cold and rainy. Rating— 110% SYRACUSE, N. Y.— Empire Theatre (1,700), 7 days, 20c-40c, Presentation, Comedy, Personal Appearance of Martin and Osa John- son. Weather, rain. Rating— 125% AD TIPS. — Had Toledo Zoological Society to sponsor film. School officials were glad to make announcements to classes and did in To- ledo and surrounding towns. Interurban lines seized the opportunity to display cards in all cars. Jungle animal art got a good play in newspapers. If Mr. and Mrs. Johnson appear in person with the film, give them a play. They'll deliver and please the crowd with tales of their experiences. Audience appeal : all classes. — Vita-Temple Theatre, Jack O'Connell, Mgr., Toledo, Ohio. Singing Fool, The (W.B.) SAN ANTONIO, TEXAS.— Texas Theatre (3,000), 7 days, 25c-35c-60c, Publix Presenta- tion "Blue Revue," Vitaphone Specialties and Par. News. Weather, fair and warm. Rating— 125 % Singing Fool, The — Cont. ANN ARBOR, MICH.— Wuerth Theatre (777), 7 days, 10c-50c, Fox Movietone News, Kinograms. Weather, cold. Rating— 160% AD TIPS— For the flapper trade it can be exploited as having lots of night club whopee and Al Jolson's songs. For the more serious minded, as a smashing denunciation of the "tempermental marriage and equally thought- less divorce." And for everybody as the per- fect talkie. — Wuerth Theatre, Ann Arbor, Mich. Sin Sister, The (Fox) SEATTLE, WASH.— Coliseum Theatre (1,650), 7 days, 25c, Metro Movietone Shorts, Fox Movietone News. Weather, clear. Rating — 80% Sonny Boy (W.B.) ALBANY, N. Y.— Mark Strand Theatre (2,000), 6 days, 25c-50c, 2 Vitaphone Acts, Fox Movietone News. Weather, variable. Rating— 105% NEW ORLEANS, LA.— Saenger Theatre (4,000), 7 days, 25c-60c, Publix Presentation, Fox Movietone News. Weather, fair and warm. Rating— 110% HOUSTON, TEX.— Kirby Theatre (1,654), 7 days, 25c-60c, 4 Vita. Acts, Fox Movietone. Weather, cold and fair. Rating— 90% FORT WORTH, TEX.— Worth (2,500), 20c-60c, four days, "The Bishop's Candle- stick," "Movie Nights," M-G-M Comedy and Par. News. Weather, clear. Rating— 75% AD TIPS. — Don't make mistake we made in exploitation — that of giving the idea this is a sob story, a sort of echo of Al Jolson's "The Singing Fool." Sell this picture as a straight farce. Davey Lee charms fans of all ages. — Worth Theatre, Marsline Moore, Manager, Fort Worth, Texas. Speakeasy (Fox) SEATTLE, WASH.— Fox Fifth Avenue Theatre (2,650), 25c-35c-50c-60c-75c, "Off to Buffalo" M-G-M, Fox Movietone News, Fan- chon-Marco stage unit. Weather, clear. Rating — 85% NORFOLK, VA.— Loew's State Theatre (2,000). 6 days, 3Sc-50c, 5 Acts Loew's Vaude., M-G-M News. Weather, mostly fair. Rating— 100% BALTIMORE, MD. — New Theatre (1,600), 6 days, 25c-50c, Fox Movietone and Fox Si lent News, Clark & McCullough in "In Holland" (Fox Movietone Short), Royal Hawaiian Singers (Fox Movietone Short). Weather, clear and mild with some rain. Rating— 90% SYRACUSE, N. Y.— Eckel Theatre (1,400), 7 days, 25c-35c, Presentation, "Col- legians" (Univ.), Organlogue, Para. News. Weather, rain. Rating— 100% VANCOUVER. B. C— Capitol Theatre (2,400), 25c-65c, 6 days, Presentation: Vincent Lopez and His Band, "A Bird in the Hand" (Par.), Fox Movietone News, Capitol Silent News and Magazine, On the Stage : Calvin Winter and His Capitolians. Weather, warm and showery. Rating— 150% COLUMBUS, OHIO— Grand (1,200), four days, 25c-50c, "The Bees Buzz," Talking Short, Fox News. Rating— 150% Know Your Editor A former newspaperman, now a successful theatre manager, points out how exhibitors can gain and hold co-operation from their local newspapers. Watch For This Important Article May 11, 19 29 1641 Spies (M-G-M) MILWAUKEE, WIS.— Majestic Theatre (1,500), 7 days, 2Sc-50c, Al Lyons and Four Horsemen, M-G-M News. Weather, rainy. Rating— 60% SEATTLE, WASH. — Coliseum Theatre '(1,650), 7 days, 25c, Metro Movietone Acts and Fox Movietone News. Weather, fair. Rating— 75% Spite Marriage (M-G-M) CANTON, OFilO.— Loew's Theatre (2,125), 3 days, 30c-50c, ' Acts of Loew Vaude, Int'l News, Topics of Day. Weather, warm. Rating— 100% ATLANTIC CITY, N. J.— Strand Theatre (1 188) 5 days, 40c-50c, "Greater Events" (in Technicolor), M-G-M News. Weather, gen- erally fair. Rating— 110% CHATTANOOGA, TENN.— Rialto The- atre (800), 25c-35c, 3 days, Comedy, "AH Rugs," Metro News. Weather, cool. Rating— 100% Square Shoulders (Pathe) MEMPHIS, TENN.— New Orpheum The- atre, cool, rainy weather (2,600), 6 days, 25c- 50c, Pathe Sound News, Aesop's Fables, Five Acts. Rating— 90% Stark Mad (W.B.) SALT LAKE CITY, UTAH— Paramount Empress Theatre (1,400), 7 days, 15c-50c, Fox Movietone News, Chas. Chase Comedy. Weather, mostly fair. Rating— 100% MEMPHIS, TENN.— Loew's Strand The- atre (1,100), 6 days, 25c-40c, M-G-M News, M-G-M Comedy. Weather, cool, rainy weather. Rating— 75% Stolen Kisses (W.B.) JACKSONVILLE, FLA.— Imperial Theatre (1,200), 4 days, 15c-40c, 2 Vitaphone Acts, Synchronized Comedy, Metro News. Weather, fair. Rating— 80% CHATTANOOGA, TENN.— Rialto The- atre (800), 3 days, 25c-35c, Collegians, Com- edy '"Tight Places," Metro. News. Weather, rain. Rating— 96% Strange Cargo (Pathe) PORTLAND, ORE. — Tebbetts Oriental Theatre (1,600), 7 days, 5 shows, 25c-35c, Frazier Stock Co., "A Merry Mix Up," Glen Shelly, organist. Rating — 100% (second run) Strong Boy (Fox) JOLIET, ILL.— Princess Theatre (960), 3 days, 15c-35c, Comedy, News. Weather, fair and cold. Rating— 100% ANN ARBOR, MICH.— Majestic Theatre (1,050), 3 days, 10c-50c, "Button My Back" (Sennett Comedy), Fox Variety, Pathe Re- view, Par. News. Weather, cold. Rating— 60% Syncopation (RKO) PROVIDENCE, R. I.— Victory Theatre (1,- 600), 7 days, 15c-50c, Waring's Pennsylvanians, Chinese Maids and Pathe News, Shorts. Rating— 85% JACKSONVILLE, FLA.— Palace Theatre (2,000), 7 days, 25c-50c, 4 Vitaphone Acts, Fox News. Weather, unsettled and fair. Rating— 75% William Boyd, Pathe star of the talkie release, "The Leatherneck" is shoivn making love to Diane Ellis, playing the part of a Russian girl Syncopation — Cont. CLEVELAND, OHIO.— Keith's East 105th St. Theatre (2,300), 7 days, 25c-50c, "The Nightwatchman's Mistake" Pathe, Pathe Re- view, Pathe News. Weather, cold. Rating— 125% CLEVELAND, OHIO.— Hippodrome The- atre (4,500), 7 days, 25c-50c, "Dear Teacher" (Par.), "Chinese Maidens" (Par.), Fox Movie- tone News. Weather, Cold. Rating— 113% OTTAWA, ONTARIO.— B. F. Keith's The- atre (2,569), 6 days, 15c-60c, 5 Vaude. Acts, "The Eligible Mr. Bangs" (Educ), Pathe News Weekly. Weather, rain. Rating— 100% HOUSTON, TEX.— Majestic Theatre (2,250), 7 days, 25c-60c, 5 Acts Vaude., Fox Movietone. Weather, cold and fair. Rating— 110% Tempest, The (U.A.) OTTAWA, ONTARIO.— Rex Theatre (750), 15c-20c, "Diamond Master," Par. News, "Call of the Cuckoo." Weather, rain. Rating— 90% WICHITA, KANS.— Nomar Theatre (800), 2 days, 25c, News and Talkie Acts. Weather, unsettled. Rating— 95% Terror, The (W.B.) WICHITA, KANS.— Nomar Theatre (800), 4 days, 25c, News and Talkie Acts. Weather, unsettled. Rating— 100% Thru Different Eyes (Fox) ALBANY, N. Y. — Leland Theatre (1,400), 6 days, 25c-35c, Gus Edwards Revue, "Song of the Roses;" Chic Sale in "Marching On;" Fox Movietone News. Weather, variable. Rating— 95% SPRINGFIELD, MASS.— Fox Theatre (1,- 444), 7 days, 20c-50c, 3 Movietone Comedies, Fox News. Weather, fair and rainy. Rating— 1107o Trent's Last Case (Fox) SYRACUSE, N. Y.— Keith's Theatre (2,600), 4-3 days, 25c-35c-50c, Presentation, 6 Acts RKO Vaude., Pathe News. Weather, rain. Rating— 100% Trial Marriage (Col.) CLEVELAND, OHIO.— Palace Theatre (3,- 600), 7 days, 35c-75c, 6 Acts of Vaude., headed by Gilda Gray, Pathe Review, Pathe Sound News, Topics of the Day (Pathe), Pathe, Fox, Par. News. Weather, cold. Rating— 115% Trial Of Mary Dugan, The (M-G-M) NEW YORK CITY, N. Y.— Embassy The- atre (596), 7 days, $l-$2, two shows daily, three Sat. and Sun., Vita Shorts. Weather, rain and cool. Rating— 131 3/5% (sixth week) LOS ANGELES, CAL.— Criterion Theatre (1,652), 6 days, 35c-50c-65c, Gus Edwards Short Revue "Mexicana," Fox Movietone News. Rating— 174% True Heaven (Fox) SALT LAKE CITY, IT AH— Victory The- atre (1,287), 7 days, 15c-50c, Fox Movietone News, Vitaphone Acts. Weather, mostly fair. Rating— 100% Voice Of The City, The (M-G-M) TROY, N. Y.— Lincoln Theatre (1.000), 7 days, 25c-35c, 1 Vitaphone Act, Comedy, Kino- grams. Weather, variable. Rating— 100% ALBANY, N. Y.— Mark Ritz Theatre (1,- 146), 6 days, 25c-35c, 1 Vitaphone Act, Uni- versal Cartoon, Pathe Sound News. Weather, variable. Rating— 150% EVANSVILLE, IND.— Loew's Victory The- atre (2,300), 4 days, 15c-25c-40c-50c, 5 Acts Vaude., M-G-M Oddities, Comedy, News. Weather, moderate, rain one day. Rating— 110% NEW YORK CITY, N. Y. — Capitol The- atre (4,620), 7 days, 35c-50c-75c-$l-$1.5O, M-G-M News, Fox Movietone News, Charlie King special added attraction to stage show, "Unaccustomed As We Are" (M-G-M), "Shades of Blue" stage unit, Dave Schooler and Stage Band. Weather, cool and rain. Rating— 108 1/10% SYRACUSE, N. Y.— Loew's Theatre (3,000), 7 days, 25c-35c-50c, Presentation, 5 Acts Loew Vaude., Fox Movietone. Weather, rain. Rating— 125% PORTLAND, ORE.— Broadway Theatre (1,912), 7 days, 25c-60c, Fox News, Fanchon and Marco's "Futuristic Idea," Spectacular Of- fering, Stan and Laurel Comedy "Wrong Again," Georgie Stoll m.c. Weather, fair and warmer. Rating— 120% $You are reading this little ad be- cause the dollar sign caught your eye. It always works. By the same token "Building Theatre Patronage", Barry and Sargent's great book for showmen will catch business for you because it contains the patronage build- ing ideas that always work- 460 pages of money-making facts. (Only $5.20 mailed to your door) CHALMERS PUBLISHING CO. 516 Fifth Avenue, New York City Standard VAUDEVILLE far Motion Picture Presentation THE FALLY MARKUS AGENCY Astor Theatre Building N. W. Cor. 45th St. & Broadway Lackawanna 7876 1642 .1/ o tion Picture N e tv s Voice Of The City, The — Cont. FORT WORTH, TEX.— Worth (2,500), 20c-60c, three days, "Night Club," "Par. Revue and Par. News, Slide-a-Phone. Weath- er, clear. Rating— 75% Waterfront (F.N.) SPRINGFIELD, OHIO— Regent Theatre (1,500), 4 days, 10c-50c, Short, "Run Girl, Run," M-G-M News, and Lewis Mack Revue. Weather, rainy. Rating— 60% ROCHESTER, N. Y.— Regent Theatre (1,510), 7 days, 25c-50c, "That's My Wife" (M-G-M), "Undersea Review" (Vita.), Se- lected News. Weather, cold and rainy. Rating— 78% Weary River (F.N.) LOUISVILLE, KY.— Loew's and U. A. State Theatre (3,400), 7 days, 35c-50c, Or- ganlogue, Two Sound Acts, Fox Movietone News and M-G-M News. Weather, rainy most of week. Rating— 126% CHICAGO, ILL— Roosevelt Theatre (1,500), 35c- 50c- 75c, Fox Movietone News, Two Reel "Whirls and Girls" (Educ). Rating— 105% AD TIPS — This was exploited locally as First National's greatest talking picture. Bar- thelmess and the fact that it was his first talkie was played up in newspaper advertising. We resorted greatly to outside exploitation inas- much as the picture makes a splendid tie-up with music stores, who will be glad to have their panatropes installed in the lobby or play "Weary River" in their own stores. This pic- ture will back up anything you promise, so "get that opening and the mouth-to-mouth ad- vertising will carry on your business against the stiffest opposition. Audience appeal : all classes. — Loew's and United Artists State, Col. Harry E. Long, Manager, Louisville, Ky. Why Be Good? (F.N.) JACKSONVILLE, FLA.— Florida Theatre (2,300), 3 days, 25c-60c, Stage Show, Fox Movietone News, Par. News. Weather, fair. Rating— 65% ANN ARBOR, MICH.— Majestic Theatre (1,050), 4 days, 10c-50c, Our Gang Comedy, Pathe Fables and Review, Par. News. Weath- er, cold. Rating— 60% Wickedness Preferred (M-G-M) EVANSVILLE, IND.— Alhambra Theatre (610), 2 days, 20c-30c, Jack Duffy Comedy, Pathe News. Weather, rain and moderate. Rating— 100% Wild Party, The (Par.) TACOMA, WASH.— Fox Rialto Theatre (1,350), 7 days, 10c-25c-50c-75c, "Lesson No. 1," Movietone Acts, News. Weather, rainy. Rating— 160% KANSAS CITY, MO.— Newman Theatre (2,000), 7 days, 25c-60c, Publix Sound Presen- tations, Robert Benchley and Frances Shelley, Selected News. Weather, fair. Rating— 120% SEATTLE, WASH.— Publix Seattle The- atre (3,150), 7 days, 25c-35c-50c-60c, Giersdorf Sisters, "Installment Collector," Smith & Dale Shorts, Par. News, Arthur Clausen and Grand Orchestra. Weather, clear. Rating— 125% MILWAUKEE, WIS.-Merrill Theatre (1,- 167), 25c-50c, Metro Movietone Revue, Charley Chase Comedy, Fox News. Weather, rainy. Rating— 90% (Third Week) Eastern Studio Notes Two gentlemen of the press and a lady. W alter Huston, Millard If ebb and Kay Francis, who contributed in transferring the play, "Gentler- men of the Press,' to the screen for Paramount Wild Party, The — Cont. NORFOLK, VA.— Norva Theatre (1,800), 6 days, 35c-50c, Laurel and Hardy Comedy, "Wrong Again," Metro Movietone, Bernado de Pace, Fox News. Weather, mostly fair. Rating— 110% SAN FRANCISCO, CAL.— St. Francis Theatre (1,435), 7 days, 35c-60c, Comedy, Howard's Flytree, "A Knight in Venice" (Par.), Kinograms News. Weather, pleasant. Rating— 90% WINSTON-SALEM, N. C— Carolina The- atre (2,600), three days, 35c-50c, 4 Vita. Acts, Fox Movietone News. Weather, fair. Rating— 150% COLUMBUS, OHIO— Loew's Broad The- atre, (3,000), 7 days, 25c-50c, M-G-M Screen Vaude, Fox Movietone News. Rating— 100% Wolf Of Wall Street, The (Par.) JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c-50c, 2 Acts, Par. News, Vitaphone Short "The Champion Golfer," "Big Business." Weather, fair and cold. Rating— 125% Women's Wares (T.-S.) SAN ANTONIO, TEX.— Princess Theatre (1,300), 4 days, 25c-35c, Comedy and Int'l. News. Weather, fair and warm. Rating— 60% AD TIPS— Evelyn Brent and Bert Lytell, great names for exploitation, as both have box- office value. Feature gowns and lingerie worn by Miss Brent. Film has many style angles which can be exploited. Climax is unexpected and dramatic. Audience appeal : especially women. — Princess Theatre, J. S. McSween, Mgr., San Antonio, Tex. Yellow Pass, The (Amkino) BALTIMORE, MD.— Little Theatre (267), 6 days, 35c 50c, Paramount News, "The Ropin' Fool" (Will Rogers Comedy), "Modern Ger- many." Weather, clear, mild, with some rain. Rating— 95% Younger Generaton, The (Col.) TROY, N. Y.— Troy Theatre (2.000), 3 days, 25c-40c, 1 Vitaphone, Fox Movietone News. Weather, rainy. Rating— 95% ATLANTIC CITY, N. J.— Strand Theatre (1,188), 3 days, 40c-50c, William O'Neal (M-G-M), M-G-M News. Weather, variable. Rating— 90% BUFFALO, N. Y.— Lafayette Theatre (2,700), Int. Fox Movietone and Silent News, Vaude., Comedy. Weather, fair and wanner. Rating— 130% Harlem Folk On Screen Vitaphone recently shot a comedy starring Bur Harris and Frank Radcliffe, colored comedians, who acted under the di- rection of Murray Roth. Working At The RKO Studio James V. Maresca, former transatlantic supervisor for Radio Corporation, has been appointed supervisor of recording in RKO studios. Maresca was recently director and chief engineer of station WRNY, New York. C. D. White has joined the staff of Radio Pictures as production manager. The sound-proofing of all sound stages at the studio has now been completed, more than half a million dollars having been ex- pended on improvements. Studio Avorkmen were used to do the work, Carroll Clark taking charge of the plans. New Vitaphone Shorts Bryan Foy is continuing turning out short Vitaphone subjects at the old Vita- graph studio of Warner Bros., at a fast rate these days. He is now directing "The Familiar Face," by Russell Grouse, Hugh O'Connell in the leading role and Gran- ville Bates, Lionel Chalmers, William Shul- ley, Robert Buckner, Al Reese, Ralph Glover and Frank Rowan in support. An- other short, "The Gay Nineties," is being made by Foy with the assistance of Murray Roth. Edmund Joseph did the story and the cast includes Sidney Toler, Leneta Lane, Gertrude Ritchie, Larry Bolton. Spalding's 6 For Vitaphone Albert Saplding, American violinist, has begun six short Vitaphone pictures under the direction of Bryan Foy. His accompan- ist, with him for 16 years, is Andre Benoist. Old Virginny Dances The Blue Ridgers, mountaineers from the Blue Ridge Mts. of Virginia, apeared last week before the mike and cameras at the Vitaphone Brooklyn studio. They will be seen and heard in a number of songs and dances. Boasherg And Brock Al Boasherg and Louis Brock have ar- rived in New York from the West Coast, and will make a series of six one-reelers for RCA at the Gramercy studio of the latter. "Just Among Us Girls" is the title of a talkie short scheduled for production there soon. Casting New Elhee Film "The Stork Arrives," the third of the series of 18 two-reel talkie comedies writ- ten by Harry Delf, is now being cast by Delf, who plans to go into rehearsals shortly. He is directing them for Elbee Pictures. Dempsey's Court Jester Jack White and His Montrealers," with Billy and Mary Lee and Ruth Petty, re- cently completed a Vitaphone Short at the Eastern plant under the direction of Bryan Foy. White was Jack Dempsey's "court jester" during the training grind for the Carpentier and Tunney fights. May 11, 19 29 1643 HOLLYWO OD LAWRENCE A. URBACH WALTER R. GREENE Western Representative Western News Editor Hollywood Office: Mezzanine Floor, Hotel Roosevelt Phone Granite 2145 Coast Equity Aiding To Cast Talking Pictures Lack Of Familiarity By Studio Casters Makes Help Of Actors' Association Necessary Hollywood, May 9. — The studios have made the local office of Actors Equity As- sociation an unofficial call bureau for stag ! players since talkers have become the rule in film production. Admitting their ignorance of most stage players and their capabilities, the casting directors and studio officials are finding the Equity office and staff of inestimable assist- ance for information and suggestions on possible stage players for parts in talker pictures. At the present time very few dia- logue productions are cast by the studios without request for information or sug- gestions from the Equity office. In selecting stage players for talker ] pic- ture roles, the studio official or director re- members an actor who appeared locally in a stage play sometime during the past two years. Neither the actor's real or charac- ter name can be remembered, but an appeal is made to the Equity office to try and lo- cate the actor in question. In other in- stances a director is unable to locate the exact type for a dialogue part, and appeals to Equity. The latter is generally able to suggest three or four candidates, with one generally being engaged for the role. "Play Backs" Cost Far Too Much, So They're Canned (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — Elimination of the practice of "play backs" after each talker scene shot has been effected by all of the large coast producers. When talkers were first produced several months ago, it was the practice of the director and players to listen to the "play back" of . the sound recording immediately after each scene was shot. Murnau and Flaherty Are Negotitatng With Paramount (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — F. W. Murnau and Robert Flaherty, who plan production of a series of features in various parts of the world, are negotiating with Paramount for release of the series. Judge Favors Western Double's Plea ( Hollywood Bureau, Motion Picture News ) HOLLYWOOD, May 9. — Risking one's neck while performing as a stunt actor, is worth some- thing, according to the decision of Superior Judge Bowron. The judge awarded Jack Case, stunt cowboy, total judgment of $509.30 against Charles Rogers Productions, for a series of thrilling "falls" that entailed consider- able risk. The actor asserted he had been hired on a weekly salary basis, with the agreement that he was to be paid additional for stunts. Paramount Studio Filming 9 Features, Editing 5 Others Hollywood, May 9. — Nine all-talkies are being filmed at the Paramount West Coast Studios and five others are in process of editing, a survey of Paramount production activities reveals. All of the films will have silent versions, also. Three features head the list of those in work. They are "Burlesque," which will have both sound and color and Nancy Car- roll and Hal Skelly as its leads; "Back- stage Blues," featuring Moran ami Mack; and "Thunderbolt," George Bancroft's second talkie with Richard Arlen ami Pay Wray supporting. The other six features include Richard Dix in "The Wheel of Life"; Charles "Buddy" Rogers in "Magnolia"; Clara Bow in "Dangerous Curves"; William Powell in "The Greene Murder Case"; Adolphe Menjou in "The Concert"; Ruth Chatterton and ('live Brook in "The Mar- riage Holiday. ' ' Being prepared for release are "Stairs of Sand," with Wallace Beery, Chester Conklin and Jean Arthur; "The Studio Murder Mystery," with an all-star cast; "The Man I Love," co-featuring Richard Arlen and Mary Brian; "The Mysterious Dr. Fu Manchu," starring Warner (Hand, and "A Dangerous Woman," with Bacla- nova, Clive Brook and .Veil Hamilton in stellar roles. Every Dog Has Its Day Hollywood, May 9. — Flash, the dog who has appeared in several M-G-M pictures, has been signed by Publix for a tour of the de luxe presentation houses. Opening date was Saturday in Chicago, then routed East. Milton Bren, Hollywood agent, set the tour for the dog film actor. "Mary Dugan" Is Foremost Among New L. A. Films "Sara Luis Rey" Also Shows Up Well; "B'lvay Melody" And "Coquette" Still Good; Others Below Normal Hollywood, May 9. — Four films led the Los Angeles field in gate receipts last week, going well over the 100 per cent mark. "Mary Dugan" brought a 174 percent- age to the Criterion, or in b. o. figures .$15,000. This was for the first six days of the picture's run. Next in line, notwith- standing the fact that it has been playing the house for 13 weeks now, was "The Broadway Melody," which got the Grau- man's Chinese a percentage of 162 or $27,- 000. "Coquette," at the United Artists, stepped along to a 150 percentage or $20,- 000. "San Luis Key," at the State, took in $34,000, good for 125 percentage. Other film grosses w'ere: "Desert Song," in its fifth week at the Warners Hollvwood, $19,000 (85 per cent) ; "Hole in the Wall," Paramount Theatre, $25,000 (83 per cent); "The Iron Mask," last six days at the Circle, $8,000 (76 per cent). Select Pictures Will Pep Up Ince Film With Sound (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — Thomas luce's feature comedy, "The Galloping Fish," re- leased by First National several years ago, has been taken over by Selected Pictures and will be released with sound effects and musical score via the state rights market. It is understood that Charles Christie, of Christie Films, is interested in the com- pany. Officials include Ezra Skirboll, pres- ident ; Roy Purdon, vice-president, and Ernest Klein, secretary. C. Kakaleinikoff is preparing the musical score. U Plans First Talk Serial "Ace Of Scotland Yard" (Hollywood Bureau, Motion Picture News) Hollywood, May 9.— The first sound and talker serial will be produced by Universal under the title of "Ace of Scotland Yard," sequel to "Blake of Scotland Yard." Crauford Kent will be featured with the serial to run in ten episodes. Sound effects will he included throughout each episode. 1644 Motion Picture News Extra Ranks Thinned Greatly Since Birth Of Talking Films (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — Film extras are feeling the effects of the widespread pro- duction of talkers, according to the figures of Central Casting Corporation for the first four months of the current year. During those months, the average num- ber of daily placements for extra talent totaled approximately 600. Many of these extras were used, however, in silent pro- ductions that were being made to complete the season's releases of various companies. During the same period of 1928, the av- erage daily placement total of extras was 825, showing a reduction of 25 per cent in rxtra placements over last year. It is admitted that the daily average will probably drop below the 25 per cent mark when all film producers are producing talk- ers in preference to the silent films. At the present time, no silent pictures are in pro- duction, except silent versions of talkies. Badger Will Direct Irene Bordoni In F. N.'s "Paris" (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — Clarence Badger will direct Irene Bordoni in "Paris" for First National. Badger left last week for New York to see the stage musical with Miss Bordoni starred, and will immediately re- turn to the coast to prepare for production, Avhieh starts June 8th. Director Believes In Saving Gag Material (Hollywood Bureau, Motion Picture News J HOLLYWOOD, May 9.— It is re- ported that Fox stopped produc- tion on a current Clark and Mc- Cullough two-reel Movietone comedy with a reason new to Hollywood pro- duction circles. Instead of scrapping the picture, the director informed officials that the ma- terial so far shot was too funny to continue in view of that fact they had secured enough footage to cut into regulation two-reel footage. He further declared that the rest of the comedy situations in the story could be used much better in another picture with the comedy pair. With Roach And Metro Mauri Grashin has joined the Hal Roach scenario department as gag man and dia- logue writer. Grashin was formerly with the Shuberts as a comedy constructionist. Signing with M-G-M recently was Jack Benny, vaude. star who plays in the "M-G-M Revue of Revues." Forbstein F. N. Musical Director Leo Forbstein has been engaged as musi- cal director at First National Studios, where he will be in charge of musical num- bers and scoring for Vitaphone productions Muni Lead In "Frozen Justice" Fox has selected Paul Muni to play the lead in "Frozen Justice," all talker with Arctic background which Allan Dwan will direct. In "Magnolia" Paramount will use June Collyer for a featured lead in "Magnolia." Miss Collyer was borrowed from Fox for the part. Charles Rogers will have the principal male role, while Mary Brian will be fea- tured also. Walter McGrail, Anderson Lawlor, Henry B. Walthall, Wallace Beery and Mrs. George Fawcett will have prin- cipal roles. Richard Wallace will direct. Adaptation, dialogue and continuity are be- ing prepared by Dan Totheroh, Ethel Doherty and John Y. A. Weaver. Writers Signed By Columbia Norman Houston has been signed by Columbia to take entire charge of dialogue in future productions. Enid Hibbard and Gladys Lehman have just been added to the scenario department. New Schildkraut-LaPlante Vehicle Joseph Schildkraut and Laura La Plante, Universal stars in "Showboat," will be co- starred in "Evidence," an original story by Edward J. Montaigne. William Wyler will direct. Santell Will Direct Irene Bordoni Al Santell will direct Irene Bordoni in "Paris," a First National Vitaphone musi- cal. Miss Bordoni will sing the musical numbers in English, French, Italian and German, Requiem The wife of Maurice Revnes, Pathe pro- ducing supervisor, died recently in Paris, France, while on a trip abroad. The de- ceased was known on the stage as Sybil Carmen. (Continued on page 1648) WHEN EASTERN FILM EXECUTIVES OR OUT-OF- THE-CITY STAGE STARS COME TO HOLLYWOOD THEIR FIRST POINT OF CALL AND HEADQUARTERS WHILE HERE IS THE ROOSEVELT ROOMS, SINGLE, EN SUITE, AND KITCHENETTE APARTMENTS— EVERY MODERN CONVENIENCE Wire reservations direct to Eugene Stark, managing director ROOSEVELT HOTEL HOLLYWOOD'S FINEST JOSEPH M. SCHENCK, PRES. HOSTELRY May 11 , 1929 1645 Opinions on Pictures Mother's Boy An Example Of What A Talkie Shouldn't Be (Reviewed by Freddie Schader) THIS is a perfect example of how not to make a talking picture. The story is weak, the direction and acting terrible, the lighting worse and the sound recording atrocious. Outside of that it's a good picture, except when the operators in the booth at the Cohan Theatre got to talking it over in some of the scenes and over- shadowed the talk on the screen. How the executives of Pathe could have looked at this one and had the nerve to put it in a Broadway house at a $2 top scale will ever remain a mystery. Morton Downey, a former vaudeville and night club tenor, is the star of the picture. Downey has a voice for the singing of those Irish melodies and sentimental ballads, but one would never know it from this picture, so bad is the recording of his various sing- ing efforts. As for Downey's acting the less said the better, and before he again tries to appear before the camera he should go into training and take off a flock of weight. As little as Downey can act, his supporting east in some instances is worse. This is true of the leading lady, Helen •Chandler, who neither has look- nor can troupe and also of Barbara Bennett. Brian Dunlevy, who plays the star's brother, gets by, while Beryl Mercer, as an Irish mother, displays a fine English accent. The only •characterization in the entire picture that rang true was that contributed by John T. Doyle as the father. The story is that of a young New York hoy who is turned out of his home because the father believes he has tapped the sugar- bowl savings. The mother's heart breaks, but the boy goes forth and makes good in a, night club, is taken up by society and is about to open as the star of a revue when he receives word his mother is dying and throws his chance of a career to the winds to rush her to bedside. There are songs dragged in by main force every little while without reason or rhyme, until one becomes tired of them. Drawing Power: Possibly in Irish neigh- borhoods where one could stress Downey's singing. Produced and distributed by Pathe, Inc. Story and dialogue by Gene Markey, super- vised by Clark Robinson. Produced under the personal supervision of Robert T. Kane. Directed by Bradley Barker. Length, 7,423 feet. Running time: an hour and thirty-two minutes. Released: May 12, 1929. THE CAST Tommy O'Day Morton Downey Mrs. O'Day Beryl Mercer Bart O'Day John T. Doyle Harry O'Day Brian Donlew Kose Lyndon Helen Chandler Sturmberg Osgood Perkins Joe Bush Lorjn Raker Beatrix Townleigh Barbara Bennett Mrs. Apfelbaum Tennie Moskowitz Mr. Apfelbaum Jacob Frank Mr. Bumble Louis Sorin Ous LeGrand Robert 'Gleckler Duke of Pomplum Tyrrell Davis Dinslow Allan Vincent Evangelist Leslie Stowe Betrayal A Draggy Jannings Tragedy (Reviewed by Freddie Schader) AVERY draggy piece of screen enter- tainment is what the "Betrayal," the latest Emil Jannings Paramount release proves to be. The story in the first place leaves rather a bad taste in the mouth and is mainly for adult audiences. The direc- tion by Lewis Milestone is about as good as could be expected with the material that he had handed to him. The picture as a whole is pretty bad. It wouldn't have stood much of a chance in the days of the silent films and in this day of talk it looks like a dead one, that is, as far as the box office is concerned. It is the tale of a young artist who woos a rustic maid and then promises to return to her after a visit to the city. When he gets back she is being married to the mayor of the town. Later when she is happy with her husband and there are a couple of young sons, the artist continues to pay annual vis- its. Finally he tells the wife that he wants his son, which is the first she bore, so that he can educate him. But there is an acci- dent and the wife is killed and the former lover fatally injured. It is then that the husband learns that one of the children was fathered by another and at the dying man's bedside he insists that he shall be told which is which. To protect his own son the artist names the later arrival. In the end the distraught widower discovers which is his own and discovers that he loves them both equally well. Thus the story ends. From the time that the accident occurs until the end of the picture there is a slowness of tempo that makes the picture decidedly draggy. Fifteen minutes could have been cut from the last half of it to advantage. Gary Cooper and Esther Ralston are the featured players with Jannings as the star. The two youngsters are played by Douglas Haig and Jade Weller, both kiddies doing very well indeed. Drawing Power: .Tannings' name is about all that this one has. The tragedy may appeal in some localities where there is a large foreign population. Produced and distributed by Paramount Famous Lasky. Story by Victor Sehertz- inger and Nicholas Soussanin; adapted by Hans Kraly; directed by Lewis Milestone. Length synchronized, 6,492 feet ; silent fi,614 feet. Released May 11, 1929. THE CAST Poldi Moser Emil Jannings Vroni, his wife Esther Ralston Andre Frey Gary Cooper Hans : Jada Weller Peter Douglas Haig Andre's mother Bodil Posing Short Subjects "Cold Shivers" (Educational Talkie — Two Reels) (Revieived by William A. Johnston) HERE again is an excellent example of the new sound comedy treatment of an old theme. The haunted house comes forth with brand new appeal in a new dress of talk and sound effects. Jack White has maintained his high-speed action but sound adds many new thrills and laughs. Raymond McKee has satisfactory voice register and gives an excellent account of him- self in every way. The story is that of a rich uncle who an- nounces his death and then receives his relatives in his home on a stormy night to attend the read- ing of his will. Surrounding McKee in the principal roles are Lucille Hutton, Eva Thatcher, Al Yohmp- son, Robert Graves, Ray Turner and Floyd Schaeckelford. Stephen Roberts did the direct- ing. Dwight Warren was cameraman and John W. Murphy and Homer Ackerman sound recording men. "Ship Mates" (Educational Talkie — Two Reels) (Reviewed by William A. Johnston) IF we are to judge by the first Lupino Lane sound comedy, this well-known comedian will deliver a rattling good series. The sound comedy has already proven its capacity to fur- nish many new and fetching situations, and Lupino Lane's expert versatility is pretty sure to take full advantage of these novelties. In "Ship Mates" old situations furnish the background of the many laughs, but the new angle of sound gives it new mirth appeal even to the throwing of custard pies. Some brand new gags are introduced like the banjo incident, which is rendered possible only by sound. The situations center around the adventurous experience of a rookie on a battleship. Henry W. George directed a cast containing besides Lane, the following supporting players : Stanley Blystone, Wallace Lupino, Charlotte Meriam, Francis J. Martin and Tom Whitley. W. C. Smith and Tom Lambert supervised the sound recording apparatus and J. Turner at- tended to the photography. "In Spain" (Vitaphone Talkie — One Reel) (Reviewed by Freddie Schader) PHIL BAKER minus his accordion doing a straight comedy skit. It looks as though the material might have served for an "in one" scene in some revue that Baker had appeared in. It concerns Baker's trying to enter an arena in Spain to witness a bull fight. He is a day late, but when one of the bull fighters shows up he proceeds to give Baker a description of a bull fight. It is fairly funny although a little broad in spots. These spots may do for Broad- way but in some of the outlying towns they will be censorable. Running time seven minutes. In "Lummox" Robert Ullman, whose father, George Ull- man, managed the affairs of the late Ru- dolph Valentino, will have a role in "Lum- mox," the forthcoming United Artists production. The boy is five years old and his godfather was the deceased movie idol. Nordlinger Promoted By "U" Victor Nordlinger, casting director at Universal for the past two years, has been promoted "U" production supervisor. Nordlinger 's first assignment will be "The Drake Murder Case," which Edward Laemmle will direct. 1646 Motion Picture News "Oft In The Silly Night" (Christie-Paramount — Two Reels) (Reviewed by Waiter R. Greene) ALL the comedy and humor of Birming- ham's colored folk, described in the stories by Octavus Roy Cohen, is retained in this, the third of the series produced by Christie. The story unfolds the love of a chauffeur for the daughter of his employer. The girl is leader of tthe colored social set, and a'so se- cretly in love with her servant. Through an auto accident, each learns of the other's love, and climax things by gaining consent of the girl's father to their marriage. There is more than a thread of story to the picture, and plenty of laughs. Avrid Gil- strom directed, and turned in a thoroughly en- joyable piece of work. Action is not allowed to' lag, and interest is retained throughout. The dialogue and sound via Movietone is particu- larly clear. "Oft In A Silly Night" rates as a fine attrac- tion for key theatres and those houses whose audiences appreciate clean comedy without cus- tard pies and slapstick. "Playing False" (Universal — Two Reels) (Reviewed by Raymond Ganly) BOB GURWOOD stars in a miniature west- ern, with all the familiar habiliments that go with this type of film entertainment. It can be classified as an average release, redeemed by fast action shots. The direction was done by Walter Fabian The hero is settling an account with the villain of the piece, who has something on his friend. Officiating as the clerk of the town s leading lawyer, the villain has had many an opportunity to steal his master's funds. His guilt is discovered by Bob, but the latter is forced to make a getaway when the villain ac- cuses him of would-be robbery. In his flight, Bob meets the girl of the story, the lawyer's daughter, and is aided by her to escape. Upon learn. ng this and the fact that his treachery is known to his boss, the villain abducts the girl, is pursued and overpowered by Bob in a rather weak fist fight. Of course, Bob wins the girl, the villain confessing all and clearing his friend. Rather thin story material. "Don't Get Jealous" (Pathe-Sennett — Two Reels) (Reviewed by Raymond Ganly) IN this Mack Sennett comedy for Pathe, Vernon Dent again plays the husband fear- fully jealous of his wife's affections. The slick Billy Bevan and Carmelita Geraghty are the other two sections of the triangle. Carmelita being Dent's wife. Billy is a lady-killer who takes Carmelita out to a night club, just to show Dent that there's nothing to be jealous about. Dent follows him there after having been tricked by Bevan. Disguised as a waiter, he sees his wife enjoying Be van's attentions. The two boys get banged up considerably when the com- plications of the plot get agoing, and Dent is a sadder but wiser man at the finish. A gay, prattling air infests this Sennett effort and it is successful in its endeavors to stir the laugh pulse. Directed by Phil Whitman, who did his job under J. A. Waldron's supervision, it is good comedy fare. "Young Hopefuls" (Pathe Sportlight — One Reel) THE name of Grandland Rice immediately identifies a short as holding forth an en- tertaining ten minutes during its screening. This one is no exception. Its contents deals with the younger — the youngster — generation in the field of sport. Such attractive youngsters as Baby Stribling are seen doing some of their feats in their naturally winning manner. Their work and the good editing, photoplay and the general high calibre of the reel give it the ratine; of an excellent short.— RAYMOND GANLY. "Chaperones" (Universal-Stern — Two Reels) (Reviewed by Raymond Ganly) MIKE and Ike have just a wee bit better line of fun than is generally the case with their comedies. They seldom have a gag that can claim originality and in this effort, although they have a snappv tempo, their humor consists of things done in slapstick. Still, "'Chaperones" is an improvement over some of their others. On the average non-discriminating fans should find it agreeable. Mike and Ike, bringing their girls home, dis- cover that the latters' chaperone has stayed up the night through in order to give the night owls a clouting. In endeavoring to make a quiet entrance, the garden hose is accidently turned on, the surrounding houses are sprayed with water, the chaperone awakens, pies are thrown and everything is in a slapstick disorder. Dismissed, the boys later met their girls at a private jazz party where they are tracked by the chaperone. One of them secures her as his partner for an exhibition of Apache dancing. The dame gets tusseled up but she seems to enjoy it until she penetrates the disguises of Mike and Ike and then she parades off the scene with the girls. Samuel Newfield directed. The use of a new set wouldn't hurt these Stern comedies in the least. "On Guard" (Universal Movietone — Two Reels) (Reviewed by Raymond Ganly) rpHIS talking "Collegians" comedy, while not 1 up to the measure of its two immediate predecessors, is good fan fare. It pursues fur- ther the adventures of Ed Benson and Don Trent, but in this case the lines given the char- acters are quite juvenile and the whole piece does not smack of the savory collegiate flavor which the other two releases had. All the story does is work upon the old gaj of suspense. Ed is unable to play in the hockey game between Calford and Midvale. as the latter students have had him kidnapped. -The game goes on without him and Don is unable to carry the burden of attack with the result that Calford is far behind. June (Dorothy Gul- liver) also a captive of the Midvale students, escapes and frees Ed, the two of them rushing to the game in time to brace up Don, and through his and Ed's teamwork pull the game out of the fire. It is quite an appropriate bit for the fans to consume as it has the popular coating of dia- logue and a good synchronization. Nat Ross directed the old tried-and-true tale. "Television George" (Universal-Stern — Two Reels) (Reviewed by Raymond Ganly) THIS "Let George Do It" comedy contains some good fun patterned after the usual "dumb" comedy style of its star, Sid Saylor, who does effective work as a gamboling hus- band kissing the girlies in a television broad- casting room. His wife awaiting him at home sees his performance through her receiving set and hurries to the station to pummel her guilty better half and a rough and tumble fight is the result. As a prelude to the climax, Saylor puts over some good gags in various scenes showing him trying desperately to get away from the Missus who keeps him occupied with various jobs about the house. The number releases a high proportion of merriment. It will go over in neighborhood theatres. "Pathe Review No. 19" (Pathe — One Reel) A TOUR of Hollywood, a view of galloping horses on Montana ranges, characteristics and customs of the Kavirondos and scenes of toddling infants make up the diversified table of contents of this new Pathe Review, edited with its customary skill and presenting, once again, a well-conceived and presented screen chat of interesting and educational topics. — RAYMOND GANLY. "The Rivals" (Universal — Two Reels) (Reviewed by Raymond Ganly) JEALOUSY between two girls is the motif of this Collegian and as directed by Nat Ross and played by the cast, it is a highly suc- cessful story of young blood. June (Dorothy Gulliver) is the star of the Calford basketball team and when a blonde rival makes her ap- pearance and bids fair to outshine her, June petulantly resigns from the game. When she is rependant and anxious to return, her uncle takes her home because of her activities in sport and it appears to the school that she would rather pass them by than play on the same team with the blonde. The boys, however, learn what's what and they steal her away from uncle. June arrives in time to play in the game and ring up a su- perior score, subduing her jealousy and working hand in hand with her rival. It's livened up with some good dialogue and music and Dorothy Gulliver. George Lewis and Eddie Phillips and the un mown blonde are all good. "Go Easy Doctor" (Pathe Talkie — Two Reels) (Reviewed by Raymond Ganly) LAUGHS in bulk are to be had in this latest of the successful series of talkie shorts George LeMaire is producing for Pathe. Here they skillfully produce the giggles by means of both lines and action. Louis Simon is again seen in the role of a patient and LeMaire is again a doctor as was the case in "At the Den- tist's." That piece, if you remember, didn't do any plodding along the laugh route ; as a matter of fact it skimmed along in winning style and aroused many fun wavelets. "Go Easy, Doctor" realizes its share of success and can be labeled sure-to-please comedy material for any house. LeMaire's rough house treatment upon Simon is the structure upon which the comedy hangs. Simon had ducked into his office to dodge an- other fellow eager to give him a thrashing and LeMaire, thinking him a patient for his osteo- pathism, gives him the "works." The rough and tumble highlight goes over well. "Tomato Omelette" (Pathe— Two Reels) (Reviewed by Raymond Ganly) rt'< HE usual little boy and girl capers are ex- I ecuted in this new "Smitty" comedy by Donald Haines, Jackie Coombs and Betty Jane Graham, the leads, and their support. The fun is standardized and all the comedy does is live up to the old pattern of juvenile comedy reels. Its movement is labored and certainly not spontaneous and its plot slackens so much tint they've had to drag in one of those splattering, untidy fights as a finale. The "Smitty" and "Micky McGuire" reels are practically identical in the type of material, that they employ. Harry Edwards directed for the Amedee J. Van Beuren outfit responsible for its produc- tion. The story tells of Smitty's army started in opposition to Vera's "swell" boy friend. Kids in general should find it entertaining. Richard Carle, the stage actor, has a small part. "Stripes And Stars" (Universal Sound Cartoon — One Reel) SOUND lifts this Oswald, just about an av- erage cartoon, into the laugh realm and makes of it a bright reel that'll liven up pro- grams handicapped by dcadwood features. The rabbit is a porter delegated to capture a law- breaking bear terrorizing the police force. He gets his man and hauls him before his chief to collect the reward of a judgeship. Several really good ideas, the work of the nimble- witted cartoonists, decorate the affair and push it along to a laugh finis. Walter Lantz, billed as the director, is probablv chicflv responsible for its success.— RAYMOND GANLY. May 11 , 19 29 1647 "The Newlyweds Camp Out" (Universal-Stern — Two Reels) (Reviewed br Raymond Ganly) THE Newlyweds and Snookums wreck a car and entertain a horde of in-laws in this Stern Bros, comedy, geared with a few laugh wheezes, but, on the whole, a better vehicle for the trio than some of their previous efforts, "The Newlyweds' Excuse," for instance. Fran- cis Corby megaphoned the proceedings.^ The youngster is the troublesome darling who annoys his ijapa driving a second-hand automo- bile. Their car is wrecked when the gasoline tank explodes and, disconsolate, they return home where further troubles arrive in the guise of doting relations. The kid gets even with the in-laws when they lord it over the home, making life miserable for them during the night. Interspersed throughout the scenes are enough laugh occurrences to please the average movie- going crowd. "The Wicked West" (Universal Sound Cartoon — One Reel) THIS Oswald, presented with synchronized score and sound effects, proves highly en- tertaining, its cartoon work, apart from the musical advantage, being top-notch. I. Frelong directed. Oswald is a cowboy adventurer, who plays a grumpy bear a game of checkers, winning all his dough, because the bear took the advice of a kibitzing spectator. This highlight is well done ond scenes showing the rabbit doing a Ken Mavnard upon his horse are also funny. — RAYMOND GANLY. "Pathe Audio Review No. 5" (Pathe — One Reel) i . T} OUND-UP," and "Hicks," the two bits L\ of entertainment compressed into the length of this Pathe Review in sound offer an interesting ten minutes for the ears and eyes. In the first, scenes of wild horses roaming the Montana plains, are contained pictorial and in- teresting subject matter. It is the second piece however, that'll get the attention of thte fans. It portrays a typical night club entertainment. Don Dickerman presiding over the festivities and such celebrities as William Beebem, T< ny Sarg, Norman Rockwell and others among the guests. It is novel.— RAYMOND GANLY. "The Ball Park" (Pathe — One Reel) THE Aesop Fable folk congregate at the bill 1 grounds in this new conception of the Terry- ites. Old Al officiates as umpire and everything is going smoothly with him until a husky ape slams the pill, is forced out by a novel p;ece of ballplaying by the cat out-fielder, and takes out his wrath on Falfa when the latter declares him out. Lively, laughable, "The Ball Park" is a good Aesop and will entertain theatre audiences. — RAYMOND GANLY. "Pathe Review No. 18" (Pathe— One Reel) RURAL England again appears to good ad- vantage in the delicate Pathechrome views of Shropshire that are featured in this new Review. Fine photography is also in evidence in the scenes of a Canadian wheatfield, the soft shades of sunlight reflected on the wheat being particularly good. "Speed," in a jazzy tempo, of course, and "Dear Paris" also contribute their part to make an effective one-reeler. — RAYMOND GANLY. Thomson Estate Sold Frances Marion, scenario writer and widow of Fred Thomson, sold their Beverly Hills estate of 14 acres to L. S. Barnes, oil operator, for $540,000. "Pressing His Suit" (Pathe Topieal Quips— One Reel) ^pHOSE behind the Topxs of the Day in 1 Ta.k have got to be given credit for trying something new, even if their innovation does not pan out so well. This Topical Quins, No. 5 is different from other releases of tue scries as it presents the same characters throughout the reel and introduces its jokes through these two instead of jumping from gag to gag with each put over by a different group in appropriate make-up. A noticeable drawback to this new system is that the scene grows monotonous, the eye being forced to take in the same two figures — a boy wooing a girl — for almost a whole reel. If the lines were sprightly and real laugh- pullers, then this criticism would not be neces- sary, but they are not so in this case. There is no action and the characters just sit around ami talk. With the old style there was more variety. However, the Pathe boys deserve a hand for trying something new. W ith further experi- ment thev may, perhaps, hit upon just the right method.— RAY M O N D GANLY. "Pathe Audio Review No. 3" (Pathe — One Reel) WITH two silent subjects sychronized with music and effects and its other subject taken on the spot with the recording truck, this Audio Review provides a good line of entertain- ment, particularly the last-mentioned bit. This is "Pep!ta," exhibiting a fair Mexican dancer, and it is an exhilarating scene to watch her dance with Spanish grace. The other two, combined with this sound offering, make an ad- vantageous reel.— RAYMOND GANLY. Zane Grey Baek Zane Grey returned to the United States Friday after a nine months' expedition in the South Seas. Grey made a film record of his trip, which will likely be split up i>: a series of one reelers for Paramount release. Berlin Will Do "Mammy" Irving Berlin, now on the coast, has been engaged by Warners to write story, dia- logue and original songs for Al Jolson's next starring production, "Mammy." "Hot Times" (Educational — Two Reels) (Reviewed by Riymond Ganly) AL ST. JOHN as a goofy college freshie el. cits some real laughs in this Mermaid, done with a slapstick collegiate turn. Estelle Taylor ,s the oDject of Al's affections, Harold Goodwin, his bitter rival, and A. Thompson and Minnie Davenport, two elderly folk, who get mixed up in the fraternity fracas that comes about when Al defies Harold. Stephen Roberts did the direction for this one. Al is the goat, the butt of all the gags that Harold tosses at him, but finally at the frat party he retaliates and the guests as well as the college boys become involved in the fight. The comedy is rough in one or two spots, the only legitimate objection that can be raised against it. "Pathe Audio Review No. 2" (Pathe — One Reel) INCLUDING Nathalia Crane, of "Janitor's 1 Boy" fame, in a talkie interview, and syn- chronized silent shots of the waters of the Mississauga and the Bal Tabaran cafe, this Audio Review presents entertainment short, sweet and to the point. It is adequate for in- clusion o.i a sound program.— RAYMOND GANLY. "Pathe Review No. 21" (Pathe — One Reel) TI rOMEN should express a deep interest in VV the first portion of this Pathe Review which sets forth the latest in dainty feminine attire. These flashes come under the label of "Chic" and that's just the word to describe them. Other attractions in the Review are shots in color of Madrid, a typical old-world city, and "Riding Sky Trail," also in color. In this last item are several scenes fraught with great pictorial loveliness. On the whole, the Review is well balanced and interestnig. — RAYMOND GANLY. Change Of Title Paramount lias changed release title of ••The Woman Who Needed Killing" to "A I )angerpus Woman. A new Tin Pan Alley has sprung up in Hollywood. Nine former tenants of New York's Melody Lane are now habitues of the H arner Coast studio ivhere they are writing theme songs for Vitaphone releases. They are Ray Perkins, Norman Spencer, Joe Burke, Harry Akst, Grant (dark < below center), Al Dub in, Al Bryan and George Meyer 1648 Motion Picture News Hollywood Says "Why Be Good" Title Is His Own, Sues F. N. (Hollywood Bureau, Motion Picture News) Hollywood, May 9.— H. G. Coulter filed an injunction suit in Superior Court against First National for use of the name "Why Be Good" on a Colleen Moore production. Coulter, who asked $100,000 damages, asserted he wrote and produced a play under the title of "Why Be Good," and shortly after the film company announced the name as title for Miss Moore's picture. First National claims the title was chosen for the picture several months before Coulter's play was staged, and that a re- straining order would cost them $500,000. Judge Gates took the matter under advise- ment. TheScenesA ndDialogue Tell The Story (Hollywood Bureau, Motion Picture News) HOLLYWOOD, May 9. — "Twin Beds," new talkie production for First National, was shot by the director in a way that enables the film to be shown with or without the dialogue synchronization. The silent picture, containing the exact sequence of scenes of the talker, tells the com- plete story without the aid of titles. The sound dialogue records, also, can be run without the film, and tell the entire story in dialogue and music. Studio "Cabinet" Is Latest Wrinkle At Fox Coast Plant Nagel Divides His Time Between M-G-M And W. B. (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — Conrad Nagel, fea- tured player just signed to another year's contract by M-G-M, is in reality working for two companies, the arangement being the same that was in effect last year. Un- der the contract with M-G-M, Nagel is to work in a total of five pictures during the year for Warner Brothers ; with the bal- ance of his time available for M-G-M pro- ductions. Madame Alda A short feature is now being made by Madame Alda, opera star, at the Warner Bros, studio. Blanche Ring With Vitaphone A Vitaphone short has ben completed by Blanche Ring, musical comedy star, under Bryan Foy's direction. She was seen re- cently in "Houseboat on the Styx." More Warner Shorts The Hauser Brothers, Babe Bob and Jack, have completed a short talkie at the Warner plant under the direction of Murray Roth. Stuart Stewart To Vitaphone Post Stuart Stewart has been appointed cast- ing director of the Warner Bros. Vitaphone Studios and will have charge of all work in connection with the newly organized cast- ing offices. Nathan States Rights Producer Al Nathan is planning production of a series of two reel talker comedies that will be released on the state right basis. He has established headquarters at Tec-Art Studios. Fannie Hurst On The Coast Fannio Hurst, well known novelist, has been brought to the coast to assist in pre- paring the talker adaptation of "Lum- mox," claimed to be her current "best seller." United Artists will produce, with Herbert Brenon directing. Winifred West- over, divorced wife of William S. Hart, comes out of a nine-year retirement to play the lead. (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — Formation of a stu- dio "cabinet" composed of three execu- tives is announced by Fox. Chandler Sprague, scenario head; George Middleton, dialogue director, and Malcolm S. Boylan, title writer, compose the trio to direct the entire new Fox production schedule. Sol Wurtzel and Winfield Sheehan will act in advisory capacities to the "cabinet." "The Genius" To Be All- Talkie, Hersholt Starring ( Hollywood Bureau, Motion Picture News) HollyAvood, May 9. — Paramount has defi- nitely decided to make "The Genius" as an all-talker, and has signed Jean Hersholt for the feature lead. Edwin Knopf and Louis Gasnier will direct the picture. Rebuilding Wesco House (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — Reconstruction has already started on West Coast's Wilming- ton Theatre, Wilmington, Cal., which was partially destroyed by fire recently. The audience of more than 1,000 in the house when the fire started, filed out quietly and without injury to anyone. Damages are es- timated at $7,000. At Universal City Robert Ellis has been signed by Universal to play opposite Laura La Plante in "Evi- dence," an all talker. Victor Nord linger, former casting director for " U, " has been promoted to supervisor and will handle "Drake Murder Case." Perez' Titling Job For F. N. Paul Perez is titling "The Girl in the Glass Cage" for First National, also col- laborating on dialogue for "The Isle of Lost Ships." The Masquers' "Public Revel" The masquers will hold their "Public Revel" at Warner's Hollywood Theatre Saturday night, May 25, starting at 11.30 P.M. The Masquers is the actors' club in the film colony, rating on the coast the same as the Lambs and Friars in New- York. The organization promises that over 500 prominent actors will take part during the evening program. Nazimova Will Speak In 3 Languages In Talk Series- (Hollywood Bureau, Motion Picture News) Hollywood, May 9. — Nazimova will re- turn to the screen in a series of talkers for Edward Small. The Russian actress will enact her dialogue roles to register French, Russian and English; and part-talker ses- sions will be made in each of the three languages. "The Bed of Innocence" has been se- lected as Nazimova 's first. Story is by George Watters in collaboration with How- ard Estabrook. The English version is slated to carry full dialogue, while talk will be inserted in the French and Russian ver- sions only in those scenes between Nazi- mova and her leading man. Fox- Wesco Managers Will Hold 3 Regional Meetings (Hollywood Bureau, Motion Picture News) Los Angeles, May 9. — Fox West Coast Theatres will hold three regional meetings of theatre managers in Los Angeles, Port- land and San Francisco under personal su- pervision of Harold B. Franklin. First is scheduled for San Francisco April 15. Franklin and other officials then move to Portland for a meeting of mana- gers in that district on April 18, with final meeting for Los Angeles section slated for April 23rd. New Columbia Productions Columbia will produce "Flight," an air- plane story of the army. Frank Capra will direct, with Ralph Graves featured. How- ard J. Green wrote the original and dia- logue. "The Road to Broadway" will be directed by Erie C. Kenton as the first spe- cial to be made under Edward Small 's supervision. Howard Green and Gladys Lehman are collaborating on the dialogue. "Father and Son" has been definitely sel- ected as the title for the production here- tofore called "Father Love." Denny's New Film Merna Kennedy has been selected to play opposite Reginald Dennv in "Companion- ate Troubles," by Earle Snell and Gladys Lehman, his next starring talker for Uni- versal. William Austin, Virginia Sale, Greta Granstedt, Mary Foy and Otis Har- lan have been signed for comedy roles. Wil- liam Ja - I Irafl is directing. New Story For Alice White First National will produce "The Girl From Woolworths, " with Alice White starred. Story is an original by Adele Commandina ; William Beaudine slated to direct. Cast will include Charles Delaney as the lead. It will precede "No, No, Nanette" on the F. N. schedule. W. B. Sign Vivienne Segal Vivienne Segal will be featured in "Rainbow," a lilmusical Vitaphone pro- duction with Way Enright directing. John Bolles has also been signed for the pic- ture, which will be made entirely in Tech- nicolor. (Continued on page 1666) May 11 , 1929 1649 MANAGERS' ROUND TABLE CLUB Charles E.Lewis Qhactmcm and £c/itcrt- MOTION PICTURE NEWS £i)e>tjf QVeek ^foi. &\{u/ua/ benefit and ^Ijoefteff/ Conducted By An Exhibitor For Exhibitors in — > ' 'Just Some Facts" AT the rate the Round Table Club has been traveling- late- ly it would seem that, before very long, there will be mighty few "real" showmen not belonging to the organization. Each mail brings in another batch of applications, and they come from large and small theatres, well-known and un- known managers. All have appar- ently decided that they meet in the Round Table Club on a common footing where all men admit they were created equal and they must show the whole world whether they are better than their brother show- men. This is as it should be. No one will deny that somewhere there is hidden some managers with the "guts" in them to handle the biggest executive job that the show busi- ness offers. No one will, likewise, deny that somewhere there are the- atre managers making up news- paper ads that are far superior to some being made up by high priced men in the key cities. And certainly no one will deny that in some un- known theatres there exists men who are capable of operating the finest theatres in the land. How can we find these men? How can we know who they are? What means can we employ to bring them to the attention of the industry ? HOW? Through the MANAGERS' ROUND TABT.E CLUB. Table of Contents * * * Wanted: — Warm Weather Suggestions * * * McManas Sells 'Em In Dayton Tom Kane Sends His Pic- ture (?) Merton Osborne Works Great R.R. Tie-Up "Use The News" Is Mar- pole's Best Bet M. A. Baker Offers An In- expensive Front Brodie Makes Good Store Connection * * * Boucher's "Theatre Party" Idea Carky Sells "Fleet" With Great Campaign * * * Monty MacLevy Will Im- prove His Showmanship H. T. Kimmel Boosts "Ladies Matinees" * * Car fledge Pulls a Corker In His Theatre Dobiln Uses "Jury Notice" Effectively "Big Parade" of New Mem- bers is Still On That's the answer. Let them crawl out of their places of dark- ness, out of their obscurity, out of their corners and come right into center of activity, to be judged by what showmanship they possess. The Round Table Club has never boasted that they were instru- mental in helping any manager ad- vance himself because of the fact that he kept in touch with the whole industry through the Club columns. But that is no reason why anyone should believe that such was not the case. We have helped many a manager over the rough spots and watched them step higher, but to us it was just a natural occurrence; we were delighted, but we did not shout it from the housetops. Those men who so benefited will, no doubt, si Miie day do the shouting for us. The Round Table Club has been fittingly called the "Idea Ex- change" of the show business. The moving spirit of inter-communica- tion between showmen all over the country. The clearing house for exploitation and theatre operation. These are but a few of the titles that managers themselves have cre- ated in describing the Club. But we ire not selling titles, we are merely functioning in the capacity for which we were created. Truly, the spirit of the Round Table Club is without a precedent so far as our knowledge serves us, and mav we long continue to be "All for One and One for All." C. E. L. 1650 Motion Picture News MANAGER!' POUND TABLE CLUE "Hot Weather", Our Annual Oppo- sition Is Now Due With the coming of sum- mer and hot days, which in many cases mean cold re- ceipts, the thought occurs that we ought to start the old brain aworking to figure out various ways and means of combating this yearly trouble maker. Why not alter your general routine this summer and prepare for the com- ing of the warm weather rather than crying about it after it arrives and hits business between the eyes? Last spring and early summer many valuable suggestions were received and published through the Club columns pertaining to many different ways of fighting poor business during the summer months. This year we ought to make every possible effort to make it less troublesome than in the past. The Round Table Club pages would welcome some letters from members and readers telling of what they did last sum- mer to help keep the house out of the red. If there was any stunt or idea that you found successful why not shoot it in right away? We will gladly side-track some of the regular stuff to make room for this timely topic. Get busy boys and let's all pull together to see if we can't help one another make this summer a money-maker instead of a heart-breaker. But while doping out the above, don't, by any means, lose sight of some good old fashioned advice about the ap- pearance of your lobby, foyer and theatre auditorium. A change in color scheme in your lobby to a cool green, with plenty of greens, etc., plus a few fans (when the weather warrants it) will go a long ways towards giving the patrons a cool feeling when they enter the house. If you maintain a staff of ushers, a change to white duck trousers or skirts will also carry a good effect. Also keep in mind that the serving of cool drinks on those hot afternoons will put the customers in pretty good spirits even if the theatre is a little stuffy (for want of better ventilation, etc.). The above sug- gestion is surprisingly inexpensive and is heartily recom- mended. We will look forward to some good suggestions from our many members all in the spirit of the Club — -"One For All And All For One." Come on boys, we're waiting. McManus Knows How To Sell 'Em In Dayton, Ohio Here's A Program And Picture (?) Of Thos. J. Kane Thos. J. Kane, manager of the San Mateo Theatre in California for the Arkush Circuit made a "snappy'' comeback to our request for his photo. Says Tom — "Re- ^ ™~ ' garding my sending you a photo of myself ... I have hit upon a much simpler plan. I know most of the members know what Charlie Chase looks like, so all they have to do is look at Charlie Chase . . . He and I could pass as twins, same height, same weight, looks, mustache and everything, so that settles that." So now, boys, if you are at all interested in knowing what brother Kane looks like, just find Chase's picture, and there you are. Simple, eh wot? A mighty popular way to boost any picture locally is the way that Manager John Mc- Manus, of Loew's Dayton Theatre, an active member of the Round Table Club, ex- ' ploited "Alias Jimmy Valen- tine" out in Dayton, Ohio. John arranged a newsboy matinee through the Dayton Herald and secured a large announcement in that paper which in our own language means that McManus bagged some nice, free publicity for his theatre and the picture. As "Mac" puts it, "No one can make more noise . . . than a newsboy." and we are quite ready to agree with him. These youngsters were all boosters for the picture long after they saw the show as guests of the house. As part of his campaign on this picture, Mr. McManus also distributed hundreds of souvenir booklets on the pic- ture, placing them on tables in the leading hotels, restau- rants, doctor's offices, etc. He also tied up with the Hamilton Safe Co. for an elaborate window display, which included some fine stills and billing for the theatre. Although described here rather briefly, because of lack of space just at this time, the campaign was nevertheless care- fully and finely worked out. Mr. McManus deserves plenty of credit for himself and his theatre. Let's hear more from you, "Mac," and try to get a picture or two to better illus- trate your stunts. Thanks in advance. PENINSULA AND NEW SAN MATEO THEATRES Arkush Peninsula Theatres But on the serious side of his letter, Tom informs us that his theatre has adopted a newer style program, which as before combines both the San Mateo and the Peninsular Theatres in the same form. As this latest one differs from the one we recently showed on these pages, we are giving you the illustra- tion of the new one. This is printed on card stock and each week the color changes, you will also note that it has a hole punched in the top centre of the inside spread with the invita- tion to "Hang Me Up." We rather like this idea and cheer- fully recommend it to members and readers who want to make some sort of a change in their program make-up. We are certain that the cost is much less than the other style pro- gram and since the saving is not reflected in the program itself, then it is real sensible economy. Thanks kindly, Tom for your good wishes, I'll let you know about a year from now whether this marriage busi- ness is all that it's cracked up to be. (Here's hoping the new "Mrs." don't see this.) if ii ninimiiiiiiititi iniiniiiiiiiiitiiiiiiiitiiiiittfiitiiiintliiiitiiiitinilitiiiiiiiiiitiiiiiiiu iimiiiiiuti 1 1 ihiiii (111111 ■ ■ iniiiii iiuu iihiiim ninstuiiiiiitiiftunnniiniiintmniiiHtifmmimii^^g ! — NEXT WEEK— 1 FIRST I ANNIVERSARY I i EDITION I ! OF THE I MANAGERS' ROUND 1 J TABLE CLUB j May 11, 19 29 1651 MANAGER!' KOUND TABLE" CLUB From the Winter Garden ■» j a. {^i^U^^-na, To Theatre in Freedonia, N. Y., Merton Osborne Is we have finally hea;d fron; Cashing in On lY.rv. Merton Osborne, manager of Go-Operative Tieup that enterprising house. Mert _ has been busy working on the "" " sound picture angle which re- cently made its bow in the Winter Garden, so we can under- stand that he has been kept on his toes lately. He is, however, quite enthused over the installation and tells us that it is one fine installation. He has not been asleep and we want to call your attention to the card which we are reproducing on this page. This was one of Mert's latest tie-ups and one that brought plenty of free advertising and co-operation. The B. & E. Rail- PERFECTED | HEAP IT VITAPHONE AND MOVIETONE I\OH -The World'* Greatest Slars Speak lo You From Ihe Stiver Screen All Talking Comrty Sound and Musical Accompaniment Played b> the V ictor Orchestra P»ii>« Sound Remw NOW AT THE FREDONIA, N. Y. [M.hn... is<.nd25< Four Shows Daily— 2, 4, 7 & 9 p.m. I £■"■»*■ ^.'xk^ho, 6. & E. PASSHQLDERS FREE <™ ™™™o* BUFFALO & ERIE RAILWAY COMPANY 0£%,^00 road Co. carried these cards (which measure about 12 by 22 inches) in all their cars and in every ticket office on the route, which covered quite a large area. Mert tells us that the stunt is hitting on all cylinders and it is bringing in new people every day. Boiled down to plain facts this is the "two for one" idea brought up to date with a profitable tie-up. Another piece of good showmanship engineered by Mr. Osbone was to invite all the members of the Chamber of Commerce to a special private showing of "The Godless Girl," and on this one we are told that over 100 people were present who had never been in the theatre before. Who will deny that if these people were satisfied with the show and the theatre that they would become regular patrons of the house? Thanks, Mert, for your compliment to the Club and the great value you find it in the operation of your theatre, we hope you continue to use every bit of the Club news to good advantage and we are awaiting your promised letter telling us all about the Winter Garden and Freedonia. Don't put it off too long, and shoot your photo in with it. We insist on having it. "Use The News" Applies To This Idea Very Well Once again J. D. Marpole showed good judgment and showmanship. You will re- call that the Club paid Mr. Marpole quite a tribute for his fine work out in Lodi, Cal. J. D. showed the Motion Picture News with the story to his local editor who thought so well of what we had to say that he re- printed the entire story augmented by an introduction explaining the story, he introduced the article as follows: "The current issue of Motion Picture News, published in New York City, has just been received here. It contains a very interesting account of the Tokay Theatre's opening with talking pictures and pays a very high tribute to J. D. Marpole, manager of the theatre. The many patrons of the Tokay will be interested in this article :" here followed the story reprinted from the News. There are many good points in having your local papers re- print items regarding managers. First: it is another way to get some free space in the papers and, regardless of the per- sonal angle, the theatre is brought into it just the same. Second : it makes the manager stand out among the other folks who feel flattered that their local theatre manager should receive such recognition from the leading trade publication of this industry. Those of you who have had stories printed in the Club columns should certainly take advantage of this angle and see if you cannot get your own papers to publish them. But don't forget to credit the NEWS and the CLUB when so using the stories. An inexpensive, yet effec- M. A. Baker Makes tive' atmospheric front was ar- T T A T . ranged by Manager M. A. Up An Inexpensive Baker of the Colfax Theatre Atmospheric Front in South Bend, Ind., to exploit "The Iron Mask." The entire ' display, representing castle walls were built of beaverboard which incased the box office and display frames. You will note that display space on the frames was not sacrificed in making up this front. Above the box office you will see a regulation cut-out made from one of the exchange posters and which materially ados to the effect. So those of you who have come back at us because of expense in- volved in past atmospheric fronts suggested, try this one be- cause it is far more simpler than it even looks. The cutting out of the star and picture title is certainly far from a difficult task, and when the entire job is finished who will deny that it is a corker ? Another Store Tie- Up Which Created Real B. O. Business Mass., made a co-operative arrangement with a large local Another tine story tie-up was effected recently when Manager E. Brodie of the Palace Theatre in Haverhill, men's furnishing store. Through the tie-up, Mr. Brodie had the store make up a large and attractive window display with an assortment of shirts, everyone of which was tagged, "George Jessel — Lucky Boy Shirts." Plenty of stills and other valuable advertising material was used generously throughout this window display and be- sides Brodie sold the store an idea that resulted in their running a special box in all the newspaper ads reading — "See Our Win- dow! George Jessel "Lucky Boy" Shirts, Now on display — Don't Miss It— It's A Wow." Here is one, boys, that you can pull on a number of different pictures, providing you are smart enough to effect the proper store tie-up and co-operation. Even the extra newspaper advertising part of this stunt is not an imoos- sibility if you go about it in the right way. Why not chalk this one up for near future use, we are sure it will help along any picture you tie it up to. 1652 Motion Picture News MANACERT ROUND TABLE CLUB Boucher's "Theatre Parties" Prove Good Promoters Here is one member we really owe an apology to be- cause he has been in touch with us continually but we have always been waiting for time to build some of his stuff into a little story. BUT (there are always buts to these stories) we never got around to it. So, F. M., we must crave your forgiveness and assure you that it won't happen again. Really, Boucher, I find your letters so darned interesting that I am continually putting them aside for further readings. The latest letter from this \ W THEATRE FARTT AT THE. ^ &1CAPIITDL depart men I slalinq the number oj seats yen requite null jaue (>!> Gl I I NONOX Power Gft» & CU Co.. Inc. JOB PRINTING JUSTSO P.,nt Shop Free Aeroplane Rides to be Given by Avon Theatre In Connection with Shuwins nl "FLYING FLEET" Thursday. Frid.v. s,i„,.i, iKRANKLINil : Power Gas j C- W. SHAFFER j I -JiOv ■ '| ™V^iS- | J Oil Co 'So, k IV- ' I V ' $5 |Oul .>f theSkvll Learn To Fly! [jfttf L Frederic H. Toyloi H™"F 1 IrKI ftying cTubj fifty-'* : 1 : , usniie- !! Aif Minded- ! « Air-Minded-| • !; ; [Then Drw. lhcPiri;| S^Sb ( V MIRKHAltD fact that he worked it out with great care. The first great item that we call attention to is the two separate full page merchant tie-ups that L. J. engineered in two separate papers. This, in itself, is an achievement, because experience has taught us that when one paper co-operates on such an arrangement the other stays out of it. But in this case both papers got behind the idea with the theatre and the accompanying illustration shows to what success they put it over. A wealth of free publicity and thousands of inches of free space was the theatre's gain on this item alone. Just remember that this one angle would be suf- ficient to sell any theatre or picture in any man's town, but Carkey was not content to sit back and rest on only one angle. He tied up with the Watertown Flying Club and gave free rides to patrons of the theatre under certain conditions. This angle created another tremendous amount of interest in both the pic- ture and the theatre. Besides, the Flying Club had a three- minute speaker at the theatre every night for a week prior to the play dates and this also drummed up the attention of the theatre-goers and keyed them up to a high point. This speaker told them about the picture and the wonderful future of flying in this country. The entire marquee and lobby was decorated with miniature airplanes. He planted a Ford motor on the roof of his marquee to give out a noise like an airplane, which fur- ther added to the aviation atmosphere of the picture. 10,000 hand bills were mailed outside the city limits of Watertown. They uncovered the fact that a young man from Watertown had something to do with the filming of the picture and so played that angle up through the papers to a great extent. This is the type of exploitation that carried a terrific.) punch and shows showmanship of the highest calibre. Mr. Carkey deserves a whole lot of credit for what he accom- plished and we do not wonder for a single instant that the picture broke all records. More about L. J. later on. Watch for it. Monty MacLevy Joins Club To Im- Prove Showmanship This little story and photo will just serve, for the pres- ent, to introduce to you. Monty McLevy, manager of the Arcade Theatre in Lyn- brook L. I. "Mac" is another * of the young and peppy type of showmen who are rapidly coming into their own in this fast moving business of ours. Just to give you some idea about this latest Round Tabler we will give you a few facts about him. Monty is just 23 years old. Started in the show business by do- ing publicity and manag- ing a swimming pool in Freeport, L. I. Later he became assistant manager to Leonard Freund at the Marine Theatre in Brook- lyn, and he sure is a great booster of Freund's. Then he stepped into the pres- ent position he now occu- pies. Short but snappy advancement which should certainly continue until he has set himself into a fine berth as time and ex- perience accumulates. In addition to his managerial duties, Monty also looks after the publicity for the Plaza Theatre in Freeport, owned by the same company. Among the latest stuff that he has engineered was school tie- ups on "Simba" (seems like this was a school natural). Worked balloon matinees to good profit and attendance. He also used May 11, 19 29 1653 MANAGE!?!' KOUND TABLE CLUB the school baseball schedule with the theatre's compliments to good returns and they were well distributed by the team coach throughout the school. From a man of MacLevy's type we shall expect to hear great things, so we hope that we won't be disappointed. What do you say, Monty? "Ladies Matinees" Are B. O. Builders For H. T. Kimmel Stimulating business via Ladies Special Matinees has been the saving of many a theatre in the past few years, and I do not believe that any- one will argue the point that such stuff' is good for any theatre even if they are doing a fair business. H. T. Kimmel, Manager of the Victory Theatre in Salis- bury, N. C, used the card we are reproducing here to make his Ladies Matinees known to all the patrons. At the same Special Ladies' Matinee Ticket This ticket and ten cents will admit one lady to our Special Ladies' Matinee on Thursday afternoons i to 5 p. m. SPECIAL SELECTED PROGRAMS FOR LADIES VITAPHONE PICTURES Mon., Tues. & Wed. Matinee i0-30c NigHt 20-40c See the best and Sa-Oe tne. Difference VICTORY THEATRE Catering Especially to Ladies . SHOWS DAILY AT 1 . 3 . 5 - 7 - 9 p. m. Silent Pictures TKurs., Fri. & Sat. ADMISSION ioc & 25c ALL DAY Wkere can you equal it? time, you will note, he finds room on the neat card to let them known more about his policy. This card was printed on buff colored stock and measured 3x5 inches. If you have never worked a Ladies Special Matinee stunt before we certainly suggest that you investigate the advantages of such specials and see if you cannot make use of it to pep up business on some off afternoon, especially now with the warmer weather coming on. Mr. Kimmel also sends us a very attractive newspaper ad on "The Barker" which we had to pass up for this issue due to lack of space, but we hope to find room for it in an early issue. Cartledge Sends A Good One To Pep Up Business Manager James Cartledge got more than a good break of publicity on "The Letter," playing in the Fairfax Thea- tre down in Miami, Fla., when a huge letter contain- '■ ing an invitation to the Mayor and Councilmen to a private showing was carried on a bannered truck. As you will note from the pictures,, the invitation was of immense size and it was held up by two ushers on a flat bottom truck. The sign above the truck also added to the publicity stunt a great deal. Practically every newspaper in the city and surrounding towns picked up the story and gave it plenty of free space in prominent parts of their papers. Many of the papers used the photograph showing the mayor receiving the invitation. Some- how, we feel that this stunt could be used to mighty good ad- vantage in many other towns and cities and properly handled you should encounter very little difficulty in getting the mayor's co-operation. Why not place this one where it is handy for use in the near future? After all, with warm weather coming on and other little depressions in the business, something like this is apt to kick up no end of talk in the town. Cartledge was not content with this one part of his cam- paign for "The Letter" but also tied up with a stationery store resulting in a co-operative window display. This also created a lot of good talk in the town and backed up with! the Fairfax's advertising the picture was well sold in and around Miami. We always like to bring these stunts to the fore and especially if the managers take the little trouble to get a photograph of them. It goes much further in explain- ing the story than mere words could possibly do. Here's hoping Jimmy sends lis more like this one. What do you say J. C. ? We will watch the mails from now on. Paul Doblin Uses "Jury Notice" For Good B. O. Booster Paul Doblin makes his bow into the Club via his applica- tion and a couple of recent stunts used at the Hawthorne Theatre in Newark, N. J., a Stanley- Fabian housje. Paul, ~'— ~~ like ourself, is an "ex" of the Schwartz Circuit in New York and so we kind of feel like brothers under the skin (whatever that might be). But let us call your attention to the "jury notice" form used by Doblin to exploit "On Trial," and regardless of who originated this one we all must admit that it's a good gag in any man's town. It approaches, as close as any we have seen, the real "notice" and therefore must have attracted attention from all who re- ceived one. Look it over and see if you cannot make use of this or a similar idea in connection with some picture you are going to run in the very near future. If not, don't lose sight of it, so file it where you can find it when you need something like it. X u O B W 8 2. < ai t .,nj MR* I III VI Kl GOER NEWARK NEW JERSEY You am iiikcbv SUMMONED to attend a distncl conn 10 be held 10 lor the trial ol Gerald Strict I ON TRIAL lot murder at rl.e HAWTHORN E THEATRE in the City ol Neivark, beginning Sun- Match 24. 1929. each afternoon and evening lor rhree days only, as a Dated Newark, March 21. 1929 ARCHIE L MAYO. Dirtatr Marshal ol the Unned States lor District ol N. J. The marshal has no control over the jury lists and cannot excuse any person Irom jury duty. reby , j'oncd rhat lailure ro appca. •ON TRIAL" tvith Pauline Fredericks. Be -rcardless ol age or sex r will be punished by missing the great 100% all tall l.i tell, and Lois Wil nil he excused Still another stunt of Paul's was to distribute envelopes with playing cards on "Queen of the Night Clubs" and the face of the envelope informed the receiver that if it contained the "Queen of Clubs" they would be admitted free to the performance. There have been so many different kinds of playing card stunts that we were despairing of laying hands on a new angle to it, but this fills the want and should come in handy for many other members. Keep up the good start, Paul, and see if you can't become one of our regular "active" members. And being so close to New York we want you to stop in at the Club headquarters and say hello. (Bring your photo with you, Oak?) 1654 Motion Picture N e w s MANAGER!' ROUND TABLE CLUB Everybody's Joining The Club F. M. GERE is the hustling manager of the Glove, Hippodrome and Family The- atres, all located in Gloversville, N. Y. From the moment we received F. M.'s appli- cation we rather suspected that we had found what we like to term, an active member. You will read more about Gere in an early issue, but keep your eye on that town of his because he is constantly pulling fast ones. Keep us posted F. M. MARTIN H. ROGERS handles the Circle Theatre in Annapolis, Md. (looks like Md. is getting the breaks this issue) and being in a busy theatrical part of the country should qualify him to pass on some interesting dope to the rest of us. Start it off Martin with your own photograph plus a nice snappy letter enclosing some of your recent programs and newspaper ads. ! Thanks in advance. F. L. CLAWSON manages the Or- pheum Theatre in Ogden, Utah., and with the variety of policies which his house is running at present, F. L. should certainly be in a good position to pass on some val- uable tips for the other members. How about a starter with your own photo, Claw- son ? It would be a corking way to greet the rest of the Round Tablers right out in the open. Make it soon. EARLE M. HOLDEN handles the Florida Theatre in Daytona Beach, Fla, a first run sound house. What Earle should do first thing, is to make the better ac- quaintance of the entire Club membership by sending us his photo and a little letter telling us something about the Florida The- atre and Daytona Beach. What's the chances Earle? ♦ ♦ ♦ HARRY BROWN, JR., better known as the "Exploiteer" for the Keith Capitol Theatre in Trenton, N. J. has found his way to the Club pages recently with his great "Syncopation" campaign, but "through the window you must go" Harry so there- fore this second introduction. More about Harry soon on the other part of the Club news. * * # GEORGE J. RIESTER has his hands full handling the Ohio and Majestic The- atres out in Mansfield, Ohio, one of our last summer's stopping off spots. Now with talkies in both houses we would certainly like to know whether George is pulling any real fast ones to 'pull 'em in. Can you tell us something Riester ? FREDERICK W. DEMARA runs the Palace Theatre in Lawrence, Mass., for the Empire Company but before we can vouch for him we must coax a little letter out of him on how he is running that house of his and getting the customers to his Box Office. Hop on the band wagon Fred and shoot us some of the "dope." We are all anxious to know you better. THOMAS J. KANE manages the New San Mateo Theatre out in California and it seems kind of funny to start introducing Tom at this late day after all we have said about him in past issues. But the same alibi holds good here as for the others who were introduced after we have published some of their activities. But in the event you have not "met" Tom as yet, rest assured he is worth saying hello to any time. Shake hands, boys, with a real showman. ifc s{j % FRED E. WALTERS runs the Castle Theatre, a 1600 seater, in Irvington, N. J., for the Stanley-Fabian Circuit, and we have every reason to suspect that Fred can pass on some valuable tips to his brother mem- bers. For a starter we would like to know something about you personally and your photo as well. Can you accommodate us, Fred? afe $ $ J. D. O'REAR is kept busy managing the Colonial Theatre in Bethlehem, Pa., and clocks up another peppy showman from that state. For a better introduction to his many brother members we are going to ask J. D. to send us his photo and some information on his many activities. Will we get it, J. D.? Thanks in advance. WILL YOU BE NEXT 2 ? APPLICATION FOR MEMBERSHIP IN "MANAGER'S ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Theatre Address City Policy Capacity State Wm. A. Johnston C. E. Lewis Honorary Chairman Chairman COME ON!! SHOOT IT IN— NOW!! RUSSELL A. BOVIM has already been introduced to you via his story and picture in a recent issue of the Club pages, but since this is the regulation medium through which all new members say 'hello' to the old-timers, then Russ will have to stand for a second introduction. Not a bad break for him. Let's hear more about your activities in the Loew Theatre in Canton, Ohio, will you Russ? Thanks. 3f. * * WILLIAM P. MURPHY manages the Floral Theatre in Floral Park, N. Y. for a fast growing circuit on the Island, and we ■are sure interested to know how he is making out in the Floral. A nice starting-off letter, briefly outlining how you are selling the shows down there, together with your photo would serve as a perfect method of making the better acquaintance of all the other Club members. RINEY J. HIEHLE managing the Smoot Theatre in Parkersburg, W. Va. has already been made known to the Club be- cause he is related to Ed. Hiehle from Newark, Ohio, but this happens to be the regulation "entrance" for all new members, so through this portal you must pass Riney. How about our last request for some "dope" from that Smoot Outfit out there? No cheating Hiehle. We are waiting. HAROLD G. CUMMINGS is the man- ager of the Rialto Theatre in Roslindale, Mass., a modern theatre equipped to show the latest styles in sound and talkies. We have several other managers of the Netoco outfit on our rolls and we are hoping that Harold becomes one of the real active boys. We would like to show his photo, providing he will send us one. What do you say H. G.? E. W. HAFERKAMP, in association wih H. A. Hill, operates the Hollywood Theatre in Chicago, III. Their house is now equipped with a Dramaphone for the showing of sound pictures. Now what we would like to know, is : how are you selling your shows to the customers. Supply us with the info, and we will pass it on E. W. Is that fair enough? Then come on into the circle of Round Tablers. * * * A. D. NATELSON, we want you all to know, runs the Lakeside Theatre in Chi- cago, 111., and we crave a little attention from that "burg" right now, so A. D. will have to furnish us with some information on hew the L. & T. Circuit sells the pictures in that great city. Can we expect something from you soon? Thanks in advance Xatelson. RAYMOND E. SMITH manages the Amherst Theatre in Amherst. Mass for the Lawlor Brother Outfit and being in a college town should qualify him to tell the rest of us how he keeps them coming to his house. Sup|x)se you start off with a little letter ex- plaining how things are going up your way. That would be a good start. May 11, 1929 1655 onal News from Corresponden Panic Averted In Blaze At Toronto Theatre PROMPT action on the part of Manager ^Harvey Williams and attendants probably averted a serious situation at the Beach The- atre, Toronto, Famous Players, when fire broke out during a per- formance attended by approxi- mately 1,000 persons. The ushers jumped to their emergency posts, all exit doors were thrown open and the orchestra played its pre- arranged emergency selection while the people proceeded from the building in orderly fashion. Inmates of the Montreal Home for the Blind and of the School for the Blind were the guests of Manager George Rotsky at the Palace Theatre, Montreal, last week. F. G. Spencer Company, Lim- ited, St. John, N. B., operating 15 moving picture theatres in the Maritime Provinces of Canada, has floated a bond issue of $200,- 000, following the organization of this new company to take over the assets of F. G. Spencer and the Queen Realty Company, Ltd. The Princess, Montreal, Quebec, one of the few remaining legiti- mate houses in Canada, is being wired and will shortly become the Montreal home of United Artists productions, with other occasional special films. The Regina, Regina, Sask.. which was damaged to the extent of $50,000 by fire last winter, is being rebuilt. The theatre is con- trolled by Famous Players Can- adian Corp. Harris Theatres, Limited, has started erection of new moving picture theatre in Chatham, On- tario, M. Harris being the head of the organization, which is backed by Sarnia, Ontario, busi- ness men. A new Empress Theatre is be- ing built at Lloydminster, Sask., at a cost of $30,000 by Charles Coombes and Gordon Hudson, to replace the theatre which was de- stroyed by fire several months ago. The new house will seat 700 and will have a sound installation. It will open in July. Famous Players Canadian, Tor- onto, has acquired the Auditorium, Quebec City, where F-P had made arrangements for the erection of a big house. Three of the principal cities of Eastern Canada, Toronto, Mon- treal and Ottawa, stepped into Daylight Saving on April 28. Feeling that they were losing business to other nearby cities be- cause of the lack of an attractive local theatre, merchants of Gait, Ontario, are supporting a cam- paign to raise $150,000 for the erection of a moving picture the- atre and amusement center. Allan Holmes is organizer. There are rumbles of discontent among exhibitors in Canada over the increasing cost of sound pic- tures. Mention is made that the rental for synchronized news reels is approximately three times greater than for the silent weeklies. Some exhibitors complain that they are being "nicked" considerably for sound trailers. Legal tangles over sound film patent rights in Canada have ap- parently not yet been settled in spite of a court decision at Mont- real throwing out the priority claim of DeForest Phonofilm of Can- ada, Limited. The latter has now issued a public statement announc- ing that "the only Canadian pat- ents granted to date on devices for reproduction of sound on film are the DeForest patents which are held by the company." The warn- ing is issued that any theatre or person "operating or using equip- ment for reproducing sound on film in Canada infringing the DeForest patents without a license from the undersigned company will be pro- ceeded against to the full extent of the law." General Sound Equipment, Lim- ited, has been appointed exclusive Canadian licensee and distributor for DeForest Phonofilm. The King George at St. Cath- arines. Ontario, has been added to the list of wired houses. As a further step in the cam- paign of the Quebec Provincial Government against Sunday shows, arrangements have been made with the Canadian Post Office Depart- ment for the use of a stamp can- cellation postmark reading "Ob- serve Sunday" on all letters mailed in Quebec cities and towns. The whole interior of the Rideau, Smith Falls, Ontario, is being re- built bv Premier Theatres, Lim- ited, all but the four walls being torn down. The Rideau will be used exclusively as a moving pic- ture theatre. Seating capacity is being increased to 900. H. T. Scully, Boston Film Man, Dead HENRY T. SCULLY, formerly branch manager for United Artists exchange at Boston, later branch manager at New Haven, and special representative for Pathe, died at his home in New- ton, Mass., on Friday. He was for 15 years with the motion picture industry. He was a brother of John J. Scully, branch manager of Educational Films at Boston. He leaves a wife, five children, mother, three brothers and three sisters. The Maiden Auditorium at Maiden, Mass., one of the pioneer stock theatres of New England, having run stock continuously since 1903, announces that it will close stock May 11th and will re- open the theatre as a motion pic- ture theatre on May 19th. Sound equipment is being installed. Stanley James will continue as manager. The Town Hall at Holliston, operated by M. Sidman, has been closed temporarily. The Depot, at Manchester De- pot, N. H., has been closed, fol- lowing the death of its owner, M. Shapiro. Sound equipment is being in- stalled at the Weymouth at Wey- mouth, Mass. ; Capitol at Buzzards Bay, Mass., and the Webster and Athol. Movietone is being installed in the first two and Western Electric equipment in the last two. Broadway-Strand Theatre Co., Boston, has incorporated with 1,000 shares no par value. James H. Doyle, Philip Smith and Samuel Markell are the incor- porators. Contract has been awarded W. H. Barker, of Taunton, for the new theatre at East Central and Hayes Streets, Natick, for the Harris Theatre Corp. Lewis Newman, former assist- ant manager at the Washington Street Olympia, Boston, has been appointed manager of the Fields Corner. Harry Cox, former manager of the Fields Corner, has been appointed manager of the Capitol, Allston, where he suc- ceeds Walter League. Joseph A. Cronin is the new assistant man- ager at the Washington Street Olympia and is succeeded as chief of service by William Ferri. W in. Cuddy, Harry Smith, Jack Rice and Ed Urschel, of the booking department of Pathe, paid a visit to the Albany ex- change over the week end. En route the auto in which they were making the trip went off the side of Lebanon Mountain when side- swiped by a woman motorist and was headed for a lake at the bot- tom of the mountain when it brought up against a tree. No- body was hurt but the car was badly wrecked. George Hanscomb is manager of the talkies at the Netoco's new theatre, a 1,500-seat house in North Attleboro. A program of 16 weeks of stock is contemplated for the Empress Theatre at Danbury, Conn. Three widely known men in the film industry at New Haven are soon to sail for Europe and on May 6 will be tendered a compli- mentary dinner at Waverly Inn, Cheshire, on May 6th, by the New Haven film representatives. Thev- ars Lou Gordon, Samuel Webber and Samuel Rosen. Harold Browning, general man- ager of the Keith-Albee theatres in Boston, and Frank Eldridge, house manager of the B. F. Keith Memorial, Boston, have resigned. Bart Brady, manager of the Keith- Albee, Boston, has been appointed manager of the Keith Memorial. Steve Fitzgibbons is the new man- ager at the Keith-Albee. H. G. Stithington, who operates theatres in Stonington, Me., and Brooklyn, Me., recently paid a visit to Boston. Nate Hoffman plans to reopen the Regent, Arlington, Mass., with sound. The Gem, at Peak's Island, Me., has been sold by Leo O'Brien to Agger & Goffin. Salt Lake House Badly Damaged By Fire FIRE burned the stage and front end of the Rex, Salt Lake, last week. Al Hager, manager, estimated loss between $4,000 and $5,000. The final meeting of the Film Board of Trade at Butte, Mon- tana, held recently decided to con- tinue arbitration meetings each month. F. S. McDermond is reported making preparations to take over the Thorley to add to the chain in Southern Utah. W. E. Shipley and P. C. Peter- son of the Gem and Empire, Salt Lake, returned recently from Cuba. Exhibitor visitors include: T. M. Chesler, Bingham, Utah; J. W. Simmons, Orpheum, Oakley, Ida- ho; Mr. and Mrs. Littlejohn, Price, Utah ; R. L. Wicker, Delta, Utah ; Earl Steele, Nephi, Utah; Albert Van Wagenor, Pleasant Grove, Utah; Mrs. G. B. Dickinson, Mackay, Idaho ; Andy Murdock, Heber City; J. H. Parry, Goshen, Utah; A. Wurston of Preston, Idaho. John Ruger, Egyptian, American, Orpheum, Park City, Utah; J. E. Ryan, Liberty, Brig- ham City; Ben Winzler, Liberty Tremonton, Utah; Mr. and Mrs. Walter Mendenhall, Pinney, Baise, Idaho; W. M. Hanson and son, Rex, St. Anthony, Idaho. S. AL Feinstein has been ap- pointed branch manager of the Salt Lake RKO exchange in place of Fred Lind, promoted manager of Seattle exchange. Edwin J. Lustig has been ap- pointed branch manager of the Sheffield Salt Lake branch. The State, Salt Lake, Joe Law- rence, manager, has a non-lyn- chronized musical device developed by Salt Lake Electrical Supply Co. The sale of the Granada, for- merly the American, Salt Lake, bv W. T. Grant Co., of New York, A. L. Glasmann of Ogden to the was announced May 1st. The con- sideration was in excess of $500,000. The_ new owners will not take pos- session of the property until Janu- ary 1, 1930, or after, when they will remodel the building for their new Salt Lake store. With the renovation and embel- lishment of the old opera house, Richfield, can now boast of two first class motion picture houses. Western Theatres Incorporated, of Southern Utah, have purchased sound equipment for Cedar City and Milford houses. Verle McKay of the Elite The- atre at Mt. Pleasant, Utah, has closed his house for remodelling and installing sound. The Lyric, Richfield, operated by J. D. Johnstone, has just opened up, after having been remodeled. The Kinema, Richfield, Utah, operated by A. L. Stallings, has opened with sound. 1656 Motion Picture News Yeggs Almost Get Cash Of Seattle Pantages BANDITS who entered the Pantages, Seattle, last Mon- day morning as the receipts from the previous day were being pre- pared for the bank were foiled in their attempt to steal the $5,000 by the quick-wittcdness of employees who hurriedly threw the money sacks into the safe and turned the combination lock, at the same time telling the bandits that the police escort for the money was due at any moment. John Danz, head of Sterling Chain Theatres, Inc., last week an- nounced the appointment of John Falk to the Capitol house staff. F. C. Weskil, exhibitor of Idaho, passed through Seattle en route to Sand Point, Idaho, last week. Carrol Barney of Arlington, Washington, spent a short time on the Row last week. He announced the recent acquisition of the Bijou Marysville. A possible panic at the Gala, Seattle, was averted last week by the quick action of Mrs. M. L. Allerman, wife of the proprietor, who explained to audience that a slight fire in the projection room was causing the heavy cloud of smoke that issued into the audi- torium. Joe Bradt, operator of the Roy- croft was passing cigars on the Row last week in celebration of the arrival of a baby boy. Among exhibitor visitors the past week were Lon Brown, Sno- homish, A. Y. Pechio, Eatonville and M. W. Mattacheck, Hood River, Ore. Sidney Schubach, former man- ager of the Madrona Gardens, for Universal Chain Theatres, last week was appointed booker of the local RKO exchange. Dominic Constanti, exhibitor of Tacoma, spent a day in Seattle last week. Wisconsin Legislature Kills Censor Bill THE Wisconsin legislature re- cently killed a censorship bill, providing for a tax on films and a fine for the showing of banned films, the proceeds of which were to be used in paying salaries of the censors. Blue laws, which have long been dead-letter rulings in Wisconsin, have been repealed by the House, and are now being considered by the Senate. Madison's over-seated problem of theatres was considerably re- duced this winter by the closing of Fischer's Majestic and the Madi- son. The Miramar, Milwaukee, was sold by Al Bartelt to Jacob Ramer. Nate Blumberg has sold his in- terest in the M. A. J. theatre cir- cuit, the Parkway Amusement Co., and the Vander Bilt Realty Co. to Harry Perlowitz and John Lud- wig. Ed. Michaelson, Madison, bought the Majestic there from Brin The- atre Circuit. Charles Trampe is taking over the Princess and Majestic, Ply- mouth, from Mr. and Mrs. M. Gil- man. Herbert Swan is managing them. Sound equipment will be in- stalled in the Majestic. . • Two vacancies in the board of directors of M. P. T. O. of Wis., were filled by the appointment of C. L. Roser, Baraboo, and Henry Goldenberg, Milwaukee. Out-of-town exhibitors in Mil- waukee this week included H. J. Altschwager, the Rudolph, Colum- bus, and Dan Kulassewics, Rex at Bessmer, Mich. Construction of A. P. Desor- meaux's new East Side theatre, Madison, Wis., began Wednesday. Theatre is to seat 1,000 people, and will have the only atmospheric style of architecture in this local- ity. A large motor parking area will be provided. Claim for a lien for $25,000 against thte Stevens Point, Wis., property at Main and Union Street, upon which the Fischers Para- mount Theatres Corp. plans the erection of a three-story theatre and apartment building, has been filed in Stevens Point by Hooper and Janusch, architects, Chicago. Their claim, they say in the lien, is for labor and services rendered in the preparation of preliminary sketches and similar work, their last performance of such service being Aril 17, 1929, the claim for lien asser/ts. Fred Wk Janusch, president of the firm, signature is on the claim. 3 N.C. Theatres Under New Proprietorship THREE theatres in North Caro- lina passed into new control last week. The Piedmont Amusement Co., Winston-Salem, has sold the Pilot in that city to J. Bonner Sams. J. D. Massey has sold the Play- house, Salem, N. C, to R. W. Strickland. R. P. Rosser has sold the Dixie, Aberdeen, and the Carolina Ham- let, N. C, to the S. S. Stevenson Amusement Co. Stouch Brothers are opening their Davidson at Davidson, N. C, with sound. Invitations have been received to formal opening of High Point's suburban Ritz, with sound Equip- ment. North Carolina visitors in Char- lotte were Ken Finlay, of the Opera House, Goldsboro; R. H. Mason, of Mason's at Aberdeen and the Carolina at Hamlet ; George Stevenson, of the Carolina at Burlington ; S. S. Stevenson, of the Stevenson Theatres, Inc., of Henderson; D. Holt, of the Troy at Troy; C. A. Peeler, of the Uni- versal and Imperial at Lenoir ; Louis Mitchell, of the Lyric at Elkin, and G. G. Mitchell, of the Imperial at Newton. The Royal, Memphis neighbor- hood house at Trigg Avenue and Lauderdale Street, was open again Tuesday night after a freak wind- storm that Sunday morning ripped the projection booth from the rear of the building and caused a loss to the tune of $2,000. Fred Jahrries, New Castle The- atre, New Castle, Ky., was a visi- tor at the Louisville, Ky., exchange last week; also A. N. Miles, Emin- ence Theatre, Eminence, Ky. The Savoy, Louisville, of which Major C. B. Blake is manager, inaugurated sound policy, starting last Sunday. The many friends of Pete Cas- sanelli, former manager of the Li- berty Theatre at Bulan, Ky., will regret to hear of his death last week. The Auditorium, Winston-Salem, N. G, has changed its policy from feature sound pictures and stage vaudeville to summer stock, open- ing April 18 with the Sheltou-Amos Players for an indefinite engage- ment. Des Moines Branch Of RKO Has New Mgr. THE RKO office in Des Moines has a new manager in B. J. McCarthy who this week takes over the duties of the office. Mr. McCarthy comes from the Omaha office of RKO. Harry Frankel. who has been manager for RKO and before that for the F.B.O. exchange, is leaving this office to take over duties with the Talk-a- Phone Co. in Des Moines, of which he is president. Al. Shepard, owner and man- ager of the Princess, Livermore, Iowa, last week sold the house to S. E. Collins. Joe Hop, formerly owner of several theatres at Rock Island, 111., has been meeting a number of old friends while in this territory for Universal as playdate man. Paramount entertained a num- ber of callers this week in E. A. Dehoet of the Monroe at Monroe, F. P. Hageraman of the Grand at Independence and John Waller of the Lyric at Osceola. RKO was visited by several ex- hibitors setting in pictures this week. W. P. Kale of the Crown at Truro was caller early in the week, and H. P. Hageraman of the Palace at Waverly was a mid- week visitor. Mrs. W. R. Campbell, secretary to Manager Copeland of Para- mount entertained the girls of the Paramount office at her new home. The Temple at Mt. Pleasant in- stalled the new Gennett synchron- izer. The Star at Sioux City has been permanently closed. A temporary end to the Sunday movie fight at Lewis, Iowa, was made when fire gutted the theatre in an early morning blaze. The fire was of unknown origin. The building is owned by H. R. Johnson of Columbus Junction, whose loss is more than $4,000. The theatre equipment was owned by Ames and his loss is estimated at more than $1,000. No insur- ance was carried on the building or movie house equipment. Ames announced he will open another theatre in Lewis as soon as a suitable building can be ob- tained. The Strand at Sioux City opened with Dramaphone equipment. Jess Day, manager of the Cap- itol, Des Moines, announces that a new rubber screen is the latest in equipment at this theatre. Members of the stage band at the Capitol Theatre have been noti- fied that effective May 5 their ser- vices will no longer be needed at the theatre. Bandmen said that they hold a contract for their ser- vices at the theatre and that the agreement does not expire until September. Kansas Enforcing Its Ancient Blue Law OFFICIALS of Kansas towns are beginning to enforce the ancient Sunday closing law of that State as a result of an order re- cently from the attorney general's office of Kansas. R. L. Helvering of the Liberty, Maryville, Kas., and R. E. Berner, Isis, Waterville, Kas., have been fined $5 each. At first Governor Clyde M. Reed of Kansas, got "hard boiled" and demanded that the state censor board be more strict in passing on films. Consequently, the board took exceptions to two films. After see- ing them privately the governor in- structed the censors to reconsider their decision. The Municipal Corporations Committee of the Mo. House of Representatives has reported un- favorably on a proposed bill to create a censorship board and levy a 10 per cent tax on all amuse- ments. Many small town theatres of Missouri were dark this week as a result of flood waters preventing film shipments. Although the case probably will be appealed, it is believed in Kan- sas City that the decision of Judge Merrill E. Otis of the federal court, in upholding the rights of theatres and hotels to receive copyright mu- sic by radio from a central broad- casting station, has definitely set- tled that question. A petition is being circulated in conference between city officials, Independence, Mo., asking for a Chambers of Commerce and church groups to consider opening film theatres on Sunday. Secrecy surrounds the giving of two weeks' notice to the musicians of the Mainstreet, Kansas City. The management denies that the action is a fore-runner of giving over the theatre exclusively to talkies. A representative of the Musicians Association of Kansas City said the contract could be terminated only by the theatre's closing. The Globe theatre, Kansas City, which is undergoing a change in sound equipment, will be ready for re-opening next week, it was an- nounced. Dramaphone is being sub- stituted for Western Electric equip- ment. Among out-of-town exhibitors in the Kansas City market last week were: Mrs. O. L. Dusen- berry, Bertha Theatre, Ionia, Kas. ; C. M. Pattee, Pattee Theatre, Lawrence, Kas. ; Glenn Dickinson, Dickinson chain, Lawrence, Kas. ; F. G. Weary, Farris Theatre, Richmond, Mo. Remodeled Evansville Ind., House Reopens HP HE American, Evansville, Ind., * shut for several weeks for remodeling and talkie installation, reopened Thursday, May 2, under the new management of the South- ern Amusement Co. of St. Louis, with Maurice Davis in charge. Bernard Thomas, formerly man- ager of Loew's Vendome, Nash- ville, Tenn., last week took over the management of the New Grand, Evansville, which was recently ac- quired by Loew. May 11 , 19 29 1657 3 New Cinemas In As Many Florida Towns THREE new theatres have joined the ranks of Florida houses. G. M. Tobias opened a theatre for colored people in Clewiston this week. Weirsdale is to have a movie show. R. D. Douglas is building an airdome theatre there. Work is progressing rapidly on the Ritz, colored house at Jackson- ville, Fla., according to L. D. Joel, who will operate it. The house will have a seating capacity of approxi- mately 700. The Park, Tampa, announce a new policy which will be in opera- tion starting Sunday. A stock com- pany of 35 people will present stage successes, one bill a week. With the closing of the schools this week, the Tampa discontinued the Kiddies Saturday morning matinees. William Redmond, of Lake Wales, and George Stoniaris, the Royal, Wauchula were recent visi- tors to Jacksonville. C. B. Ellis, RKO manager is convalescing from recent illness. Cincinnati Exhib Head Hurt When Auto Skids LITERALLY and figuratively, John A. Ackerman, owner of the Glenway Theatre, Cincinnati, and president of the Cincinnati M. P. Exhibitors' Assoc., has very little to say these days. Acker- man sustained a badly fractured jaw, severe cuts about the head and face and possible internal injuries, when his automobile skidded and crashed into a bridge near Cincin- nati. The Empress, Cincinnati, bur- lesque house, will inaugurate a policy of pictures, beginning May 12. A court decision which will un- doubtedly establish a precedent in Ohio was handed down at Ports- mouth, Ohio, when a jury acquitted four projectionists who were on trial for violation of the Sunday laws, the case being heard in the municipal court. The Buzz, Dayton, O., suburban house, is the latest to install talkie equipment. The Palace, Hamilton, is install- ing a new cooling and ventilating system. The Virginia, North Baltimore, Ohio, is closed for redecoration and the installation of sound equipment, Manager H. O. Bishop claims. Angelo Papulias has disposed of the Scio, Ohio, to John Scio. The Trainor Opera House, Greenville, Ohio, has been leased to Chakeres Theatre Co., Spring- field, Ohio, Vitaphone and Movie- tone equipment will be installed, and the name of the house changed. The Broadway, Wellston, Ohio, operated by E. D. Jenkins, is be- ing redecorated, the projection booth enlarged, and sound equip- ment installed. C. F. Pfister, head of the Troy Amusement Co., Troy, Ohio, is installing sound equipment in the Mayflower. The Sunday fight is on in full blast at Troy, Ohio. Manager Ffis- ter, of the Mayflower, who was recently arrested and fined $25 and costs for Sunday operation, has agreed to keep the house closed hereafter. However, Pfister's at- torney will see to it that no other place of business is open on the Sabbath day. For the fourth time in as many weeks, Francis McDonald and Ronald Risley, Portsmouth, O., Theatre managers were fined by Municipal Judge W. R. Sprague for showing movies on Sunday in violation of state blue laws. Each was fined $50. A. E. Kaufman has plans under way at Montpelier, O., for a new vaudeville-movie theatre. The building will be 33 by 132 feet and will seat about 500 persons. The front will be of pressed brick and marble. New $260,000 House Going Up In Maryland A THEATRE is being built it Ocean City, Md., to seat 2,500 persons and to cost about $260,000. When completed the house will be operated by the Ocean City Amuse- ment Co., and managed by Warren Smith, Wilmington, Del. A new cooling system is to be installed in the Stanley Crandail Metropolitan, Washington. The Liberty and Hippodrome, Washington, D. C, operated by Sidney B. Lust, are having sound reproducers installed. The former Garden Theatre Co., Baltimore, Md., has been dissolved by a decree signed by Judge Eli Frank. J. Harry Gruver has been appointed receiver. Canton motion picture first-run houses are eliminating vaudeville from their programs for the sum- mer. C. A. Young is once more owner and manager of the Crescent and Capitol, Hicksville. Fred E. Johnson, manager of the C. & M. houses in Cambridge and Marietta, is spending a few weeks in Magnetic Springs, Ohio, recov- ering from a nervous breakdown. Harrv J. Rees and Peet Maikelta are managing the houses in his absence. Carl Hohage has inaugurated the Exhibitors Service Bureau to take care of any theatre service required either in Cleveland or in one of the surrounding towns. The staff of every Loew theatre in Geveland gathered on May 7th to participate in the presentation of a bronze tablet in memory of Marcus Loew's fifty-ninth birth- day. Walter Brandt steps into first place as manager of the Cleveland First National exchange. He suc- ceeds Carl Lesserman who returns to Chicago as branch manager. Gradwell Sears has been made western district sales manager of First National. George W. Erdmann, secretary of the Cleveland M. P. Exhibitors Assoc., spent week-end with his mother in Albany. The Imperial, Brunswick, Md., is being operated now by The Brunswick Theatres Corp. The Jefferson, Charlottesville, Va., has had sound mechanism in- stalled by F. W. Twyman, man- ager. Milton Road Crandail, 67, father of Harry M. Crandal, of the Stanley-Crandall Co., Washington, D. C, died at his home that city recently. Beside his son Harry, he is survived by his widow, another son and two daughters. Many Houses In Ga. & Other Areas Wired CHAMPION disc installations: G. L. Wynne's Alamo, New- nan, Ga. ; P. J. Henn's Haven, Canton, Ga. ; F. W. Zimmerman's Palace, San Marcos, Tex. ; E. D. Foy's Columbia, Dallas, Tex. ; W. N. Shelnutt's Gypsy, LaFayette, Ala. ; H. G. Jenkin's Palace, South Pittsburg, Tenn. ; F. W. Smith's Rose, Dublin, Ga. ; Elli- son Dunn's Olive, Donaldsonville, Ga. ; Low's Milan, Milan, Tenn. ; D. W. McGowan's Dreamland, Ocilla, Ga. ; the Selba, Central City, Ky. Fred M. Jack, manager of First National's Memphis exchange, was last week named manager of the Atlanta exchange, succeeding C. A. Clegg. W. G. ("Billy") Evans, recently resigned as manager of the Kincaid, Experiment, Ga., has joined the Rialto, Atlanta, as exploitation man. Cinephone sound-on-film and sound-on-disc equipment is being installed in the Lyric, Rocky Mount, N. C, operated by C. H. Arrington. Atlanta Film Row visitors dur- ing the past week include the fol- lowing: W. C. Sullivan, the Ocoee, Copperhill, Tenn. ; C. H. Simpson, The Princess, Millen, Ga. ; Mrs. L. W. Holland, the Madison, Madison, Ga. ; Mr. and Mrs. M. L. Curry, the Colonial, Milledgeville, Ga. ; George L. Wynne, the Alamo, Newnan, Ga. ; Mrs. F. T. Wood, the Strand, Washington, Ga. ; Joe Johnson, the Colonial, Jasper, Ala. D. W. McCowen, the Dreamland, Ocilla, Ga. ; F. L. Wadsworth, Jr., the Rose, Tuskeegee, Ala. ; L. W. Thomas, the Kincaid, Experiment, Ga. ; Mrs. W. M. Kimbro, who operates the Greenland, Greens- boro, Ga. : John B. Snider, who operates the Grand, Bessember, Ala. ; E. C. Smith, the Damn, Tal- lahassee, Fla. ; Roy S. Campbell, formerly of the Bohemia, Cleve- land, Tenn. ; Mrs. F. L. Liggett, who operates theatres at McRoe, Hawkinsville, Eastman and Coch- ran, Ga. Walter Price, last week joined First National's Sales Force. Ben Y. Cammack, formerly man- ager of Universal's local branch, paid a brief visit to Film Row last week, the first since his recent re- turn from a trip to Europe. At present he is residing in New York. 3 More Texas Houses Acquired By Dent TB. NOBLE, general man- • ager, announces that the Dent Theatres, Inc., have taken over the Queen, Capitol and Texas at Brownsville, Texas. Karl Hoblitzelle will build a new theatre at Beaumont, Texas, and report says that he will acquire or build theatres at El Paso and also in Oklahoma key towns. Dewey Denson has purchased the Joy at Foreman, Ark. Sam Bullman, former Dallas and Fort Worth theatre man, who died in Baltimore, was buried in Dallas, Monday. Mr. Bullman was once manager of the Dallas Ma- jestic, and also of the Ritz at Fort Worth. Griffith Bros, have opened their Ritz at Wellington, Texas. C. J. Callahan, manager. Milton Dureau, with Universal at Dallas, has been transferred to the Universal branch at Manila, Philippine Islands. The Majestic at Gainesville, Texas, is being remodeled for sound. J. E. Weaver has been appointed as manager of the Queen at Mart, Texas. F. D. Nance is appointed man- ager of Hall Industries Tlteatre at Sinton, Texas. East Texas Theatres will erect a new theatre at Henderson, Texas, soon. Seibert Worley purchased the- atre at Erick, Texas. The rebuilt Palace at San Saba, Texas, will reopen with sound soon. W. L. Knight is erecting a new theatre at Tahoka, Texas. H. G. Stein has opened his new theatre at Luling, Texas. The Orpheum at Oklahoma City is being equipped with RCA Photophone. Fox West Coast is said to be entering the Phoenix, Arizona, field. The company is reported to have offered to lease from the City of Phoenix a portion of the city hall block for 50 years at a yearly rental of $14,000. As part of the terms of the lease, Fox West Coast would agree to build a theatre or a theatre, store and office building. It is known that should the offer be accepted, construction will start at once. After playing stock for past seven months, The Palace, San Antonio, Tex., has reverted to pictures. The house is being wired. Corpus Christi, Texas, will get a $300,000 Movie theatre with a seating capacity of 2,000. Plans call for work of construction to start July 1 and to be finished by Jan. 1, 1930. The theatre will be one of the R. and R. chain in Southwest Texas. Scott Dunn, Dallas architect has been engaged to draw the plans. EMPIRE FILM VAULTS INC. MODERATE PRICE FILM STORAGE J, \° '° Container* $ .75 Qver 100 Containers $ .33 1 I to 5U •••••••••••■»#•••••••• .50 _ t 51 to 100 " .40 Cases per month, 20 to 25 reels 1.00 723 Seventh Avenue, N. Y. Bryant 2180-2181-2182 1658 Motion Picture News Delaware Theatre Is Bought By New Firm THE Parkway, Wilmington, has been turned over to the Park- way Co., Inc. The Parkway Co., Inc., formed to develop the thea- tre property further, is a corpora- tion formed under the laws of Delaware. E. Warren Smith, who pur- chased the theatre from the estate that formerly owned it, is the pre- sident of the new firm. _ The pur- chase price mentioned is $77,500. The new corporation has installed "talkie" apparatus. Other improve- ments were also made. Among di- rectors are William L. Todd. Mrs. Mary T. Gambrill, Mr. Smith, chairman, and George Isenberg, secretary and treasurer. The Wilmington, Del., Stanley theatres, the Arcadia, Aldine and Queen, now have men ushers, re- placing women ushers who have been in service for several years. The arrangement was recently at- tempted and has proven satisfac- tory. There were scores of men applicants for the positions when the proposed policy was announced. The fancy plastering and decora- tive painting is under way in the interior of the new State Theatre which Louis Handloff is erecting on Alain St., Newark, and work is being rushed for an early opening. All of the equipment for the new showhouse has arrived, including the apparatus for sound and talk- ing pictures and the $10,000 organ. The Savoy is the latest of the Wilmington theatres to install Vita- phone. Announcement is made of a new manager at the Opera House at Dover. He is Walter Q. Keen, who will be resident manager. Newsy Bits Of Doings In Denver Circles THE Victory, of Denver, recent- ly taken over from Publix by J. B. Melton, has been fully equip- ped with Rristolphone. Morgan Walsh, new Western Division Manager for Warner, spent the past week in Denver. With Mr. George Haldson, of the Warner home office he definitely made arrangements for the opening of a Vitaphone Exchange in Den- ver. Al H. Vincent, assistant of the Sheffield Exchange System office, of Denver, has returned to his desk after an attack of influenza and tonsilitis. Recent Denver exhibitor visitors were T. C. Palmer, of the Royal, Gering, Nebr. ; Mrs. Lee Mote, of the Acme, Riverton, Wyo. ; H. A. Gordon, of the Chief, Steamboat Springs, Colo. ; Thomas Love, of the Opera House, Hanna, Wyo. ; M. W. Kessey, of the Isis, Victor, Colo. ; H. C. Morehouse, of the Black Hills, Hot Springs, S. Dak. ; and Hobart Kincaid, of the Rialto, Florence, Colo. Theatres which will soon present sound motion pictures are: The Big Horn, Greybull, Wyo., and the Whiting, Thermopolis, Wyo. The first Traveltone sound equipment to be installed in the Denver Territory has just been put into the Hiawatha by A. J_. Hamil- ton owner. C. C. Perry, Publix Manager in Denver, denies the rumor which has been making the rounds t' i the effect that within thirty days the big Denver Theatre, a Publix house, would discontinue their stage presentations. The Orpheum Theatre of Den- ver will close for the summer sea- son. The Palm, Littleton, Colorado, has been sold by C. W. Kelly to J. R. Ruberson. 3 Pa. Theatre Firms Pool Their Interests TO meet conditions growing out of the general business de- pression in the anthracite regions of Pennsylvania, three theatre-own- ing groups in Shamokin are re- ported to be planning to pool their interests for the sake of economy. The Chamberlain Amusement En- terprises control the Victoria and Strand theatres ; J. J. Higgins, the Majestic, and the Arcadia Utili- ties Corporation, the Capitol thea- tre. Chester Tbarp and George Clark are the principal stockhold- ers of the Capitol. If the plan is effected it is said the Victoria will become the highest-priced house, from the viewpoint of admittance ; the Capitol, second, and the Majes- tic third, with the prospect of one of the houses closing during the summer. Though there has been revival this year of agitation for daylight saving in Reading, Pa., officials de- clare the city will remain on stand- ard time. Harrisburg also will stick to standard time. Because of improved business during April, the Orpheum, Read- ing, has continued the stock com- pany for at least three more weeks. The auditorium of the new town hall, Fleetwood, has been leased to the Equity Theatres, Inc., of Read- ing. Cyril Ainsworth, Director of the Bureau of Industrial Statistics of the Pennsylvania Department of Labor & Industry, has announced that the rules and regulations gov- erning safe construction of thea- tres and other buildings which the bureau was authorized to prepare under the terms of the "Fire and Panic" act of 1927, have been com- pleted. The St. Clair Corp., Norristown, which has announced it will erect a combined theatre, stores and apartments building in Pottstown, has selected H. Reingold and W. E. Groben, of Philadelphia, as architects. The theatre will seat 2,500. The Orpheum, Hummelstown, Pa., closed March 30. The Palace, Warrior's Run, and the Garden, Buttonwood, have been purchased from Steve Podsia- dilk bv the latter's son, A. Podsia- dilk, and A. Black. It is reported that the Summit, Harrisburg, idle for half a year, is soon to be reopened. The Park, Meadville, has been sold by the Meadville Theatre Corp. to the Park Building Co. New owners, local business men, took possession first of May. E. L. Keesling is the new man- ager of the Freeman, Northfork, W. Va. Richard Brown is the new man- ager of Warner's Liberty, East Liberty. "Dick" succeeds Harry Thomas, who has gone to Brad- dock to manage the Capitol for J. B. Clark. The first Pittsburgh Mellaphone installation has been made at the Cadogen, Cadogen, Pa. Pete Alderman has instituted spring cleaning and painting at his Pastime. A charter has been granted the Fairmont Theatres Co., Fairmont, W. Va., authorizing issuance of $375,000 capital stock. Incorpo- rators are: J. E. Watson, Jr., Rob- ert L. Watson. A. J. Colboran, Edward F. Holbert and L. H. Randall, Fairmont. Regional Items From Okla. Territory YALE THEATRE CORPO- RATION. Okmulgee, Okla.. capital stock $90,000, have incorpo- rated. Incorporators, C. Haniotis, Geo. Haniotis and W. J. Peterson. Simpson & Nelson Theatres, Inc., have purchased the Lvric and Spur and Palace, Anson, Texas. The Frederick Theatre Co.. will erect a new 950 seat theatre at Frederick, Okla., in the near fu- ture. Fred C. Gleich, 54, stage man- ager for 25 years of the Maesjtic, Houston, Texas, is dead. The Rialto, Beeville, Texas, was robbed Sunday. J. R. Predy has taken over the Texas, Austin, Texas, from J. T. Brown. D. C. Caraway has purchased the Cliff-Tex, Clifton, Texas. Joseph Mills and W. T. Chaney have leased the Texas, Graford, Texas. The Palace, San Saba, Texas, after having been destroyed by fire, has been rebuilt and opened April 22 — with sound. Construction on the new theatre at Marshall, Texas, commences soon. J. F. Jones, R. & R. manager at Sherman, has been transferred to Palestine, Texas, succeed M. L. Moore. E. F. Barnes has been appointed manager of Loew's Palace, Mem- phis, Tenn. H. S. Cole, exhibitor from Bon- ham, Texas, and brother of H. A. Cole, was in Dallas, Texas, last week closed a deal for Photo- Talker for early installation. G. L. Coleman opened his new Coleman Theatre at Miami, Okla., April 18. 1929. Ollie A. Bentley and M. E. Friss, minor stockholders brought suit In district court against A. H. Emen- heiser, L. M. Karcher and David Trent for $40,000 damages for alleged mismanagement and irregu- larities in connection with the lease upon which the theatre stands. Situations Wanted MANAGER, who is a real go-getter showman of proven ability, desires connection with circuit or independent house. Thoroughly experi- enced in house management. Pictures, vaudeville and exploitation. Unquestionable reference as to character and ability. Go anywhere. Live wire. Result producer. Sane- ly progressive. Address Show- man, care of Motion Picture News, 729 7th Ave.. New York City. ORGANIST— play all type pictures and please public, slide novelties, seven years. Two or three manual organ. Age 26, married. Best of ref- erences. Sound installation cause of this ad. Flovd Yurth, 809 Concert, Keokuk, Iowa. VITAPHONE -MOVIE- TONE expei'ienced projec- tionist, thoroughly u n d e r- stands all phases of sound equipment. Anything consid- ered. Non-union. Box 525, Motion Picture News. 729 7th Ave., New York City. Wanted WANTED TO LEASE : Theatre under 800 seats. Long Island preferred. Write full particulars. Box 530, Motion Picture News, 729 7th Ave., New York City. Upper New York State Theatre Notes KENNETH FRITCH, former Syracusan and recently of New York, has succeeded Luther Williams as assistant manager of Loew's State in Syracuse. Albert P. Kaufman, former managing director of both the Eckel and Empire, Syracuse, re- turned to Syracuse April 29 as Fox-Schine representative at the Eckel. Ralph W. Thayer, in charge of the Eckel, Syracuse, for the last eight months, retires to assume direction of the Orpheum in Oma- ha, Neb., May 1st, for RKO. John Donaldson, assistant man- ager of Keith's Theatre, was mar- ried to Miss Dorothy Cross of Fayetteville, April 23. C. F. Lawrence, manager of the Avon, Utica, N. Y., has been trans- ferred to the Eckel, Syracuse, N. Y. Al Kaufman replaces Mr. Lawrence at the Avon. UNIFORMS K COSTUMES BROOKS May 11, 1929 1659 COMPLETE RELEASE CHART Productions are listed according to the names of Distributors in order that the Exhibitor may have a short-cut toward such information as he may need, as well as information on pictures that are coming. Features which are finished or are in work, but to which release dates have not been assigned, are listed in % "Coming Attractions" AMKINO Star Rel. Date Length Russian Cast Mar. 23 . . .2900 feet Russian Cast May 20 . 7800 feet Russian Cast Mar. 30 . .7000 feet Title Aelita (Revolt of the Robots . Bear's Wedding Flames of the Volga Jimmie Higgins Katorga • • • •; ■ • • ■ • • i- Krassin Special Cast Feb. 19 tash of the Czar Russian Cast Feb. 9 Prisoners of the Sea Russian Cast April 13 Shanghai Document, A Travelogue Oct. 13 Ten Days That Shook the World Russian Cast Nov. 2 Three Comrades and One Invention. Russian Cast Oct. 13 Two Days Russian Cast Feb. 1 Village of Sin. The ■ ■ Yellow Pass. The Russian Cast Dec. Reviewed 7000 feet 6800 feet 5000 feet .7000 feet 6000 feet 6500 feet 8 . .6600 feet COLUMBIA Title Star Rel. Date Length Apache The Alvarado-Livlngston Nov. 19 — 5818feet Behind Closed Doors Valll-Glass Feb. 24. .. .5897 feet *t§Donovan Affair, The (F. & D.) (A.T.) Holt-Revier April 11 ...7200 feet Driftwood Alvarado-M. Day Oct. 15 . . .6267 feet Eternal Woman Borden-Graves Mar. 18 5800 feet Faker, The Logan-Delaney Jan. 2 . . .5651 feet *t$Lone Woif's Daughter (D) LyteU-OI instead Feb. 18 . .6339 feet (Silent Version) Feb. 1 8 .... 621 4 feet Nothing to Wear Logan-Von Eltz Nov. 5 5701 feet Object— Alimony Wilson-Allan Dec. 22 — 6266 feet Power of the Press Fairbanks, Jr.,-Ralston Oct. 31... 6465 feet Quitter The Lyon-Revier April 1 — 5671 feet Restless Youth M. Day-Forbes Nov. 30.... 6085 feet Stool Pigeon Borden-Delaney Oct. 25 — 5792 feet Sideshow, The Prevost-Graves Dec. 11 — 5999 feet ♦(Submarine (D) Holt-Revier Nov. 12 .. .8192 feet (Silent Version) Nov. 12 . . .8192 feet •tTrial Marriage Kerrv-Eilers Mar. 10 6639 feet (Silent Version) Mar. 10 ... . 6506 feet *f§Younger Generation (D) Hersholt-Basquette Mar. 4. .. .8217 feet (Silent Version) Mar. 4 . . . 7394 feel Reviewed Mar. 30 April 6 Mar. 9 Sept. 15 Mar. 23 Coming Attractions Title Star Rel. Date Length Title Star Rel. Date Parlor Pests Collins-Dent Mar. 24 . . Patchwork of Pictures Hodge-Podge Nov. 18 . . Pep Up Cliff Bowes Feb. 24... Permanent Wave Railroad Our World Today Dec. 9 . Playful Papas Jerry Mandy Dec. 1 . . Question Marks Hodge-Podge Jan. 20 . . Quiet Worker Jerry Drew . Nov. A... Richest Street in the World Our World Today April 21 . . Served Hot Cliff Bowes Feb. 10... Shifting Scenes Hodge-Podge Dec. 16... Skywayman, The Reed Howes Nov. 18. . Smart Steppers A. St. John Mar. 3... Social Prestige Monty Collins Dec 23 . Stage Frights George Davis Oct. 21 . . . Summer Saps Lupino Lane Mar. 17. . . Those Two Boys Collins-Dent May 5 . . . Time to Expire Gene Stone Mar. 24 . . Walking Fish Our World Today Jan. 13. . . What a Trip Vernon Dent Jan. 13... Whoopee Boys Monty Collins Feb. 10. . . Wise Wimmln Jerry Drew Mar. 31 . . . Wives Don't Weaken Drew-Bradley Dec 16. . . ALL-TALKIE SHORTS Title Star Rel. Date *t§Ask Dad (F) E. E. Horton Feb. 17... *t§Bees' Buzz. The (F) Gribbon-Clyde April 7. . *t§Bride's Relations (F) Burke-Gribbon Jan. 13. . . *t§Broadway Blues (F) Johnny Burke Mar. 10 *t§Cold Shivers (F) McKee-Hutton May 19 . *t§Eligible Mr. Bangs (F) E. E. Horton Jan. 13. . *t§His Big Minute (F) Lloyd Hamilton May 5 . *t§Lion's Roar (F) Burke-Bevan Dec. 9... *t§Old Barn (F) Johnny Burke Feb. 3. . . *t§Right Bed, The (F) E. E. Horton April 14. . *t§Ship Mates(F) Lupino Lane April 21 . . *t§Whirls and.Girls (F) Gribbon-Clyde Feb. 24 . *t§Zip! Boom! Bangl (F) McKee-Conlin-Glass Mar. 17. . FIRST NATIONAL Title Star Rel. Date *tAdoration (D) Billie Dove Dec. 2 *t§Barker, The (D) Sills-Compson Dec. 30 . Cheyenne Ken Maynard Feb. 3 . *tChildren of the Ritz (D) Mackaill-Mulhall Mar. 3 . (Silent Version) Feb. 17. Length Reviewed 2 reels . 1 reel Nov. 24 .1 reel Feb. 2 .1 reel Dec 1 1 reel Dec. 1 1 reel Feb. 2 2 reels Oct. 6 .1 reel April 20 1 reel Jan. 19 .1 reel Mar. 30 2 reels Nov. 3 2 reels Mar. 30 .2 reels Nov. 17 2 reel ; Oct. 6 2 reels Mar. 30 .2 reels Mar. 30 .1 reel .1 reel .1 reel Dec. 15 .2 reels Jan. 12 .2 reels .2 reels Dec. 15 Length Reviewed 2 reels Feb. 16 2 reels 2 reels Feb. 2 2 reels April 27 2 reels .2 reels Feb. 9 2 reels 2 reels Dec. 1 2 reels Feb. 16 2 reels .2 reels 2 reels Feb. 18 2 reels Reviewed *t§Bachelor Girl, The Logan-Collier-Todd '. Companionate Marriage Bronson-Wall.ng . Oct. 21 •t§Broadway Hoofer. The Crash- The •• Sllls-Todd Oct. , 7. •tSFall of Eve *t§Father Love (tentative) Holt-Revier-Chadwick *t§Flylng Marine, The Lyon-Mason-Robards EDUCATIONAL Length 6381 feet. . 7800 feet . 5944 feet.. 6426 feet. 6296 feet . .6227 feet.. .6225 feet . .5683 feet . 991 4 feet . .8993 feet . 6027 feet. . .5806 feet. . .5755 feet.. 7992 feet 7692 feet . Title Star All In Fun Jerry Mandy Air Derby Reed Howes America's Pride Our World Today Auntie's Mistake Dorothy Devore. Rel. Date Oct. 21.. Jan. 6 . Oct. 7.. Feb. 17 Beauties Beware Jerry Drew Jan. 27.. BtlVyKing Lupino Lane Dec. 9.. Best Dressed Woman In World Our World Today Feb. 17. . Bumping Along Stone-Ruth Nov. 18.. Cloud Patrol. The Reed Howes Feb. 24. . Come to Papa "Big Boy" Oct. 14.. Companionate Service Dorothy Devore Oct 7. . Delicious and Refreshing Adrlenne Dore April 21 . . Dominion of Diversity Hodge-Podge Feb. 24 . Dumb— and How Thatcher-Young Jan. 27.. Fisticuffs Lupino Lane Oct. 28.. Fixer, The "Big Boy" Feb. 3 . . Follow Teacher "Big Boy" Dec. 16 . Four Wheel Brakes Jerry Mandy April 7. . Ginger Snaps "Big Boy" Mar. 24 . Glorious Adventure Hodge-Podge Oct. 14.. Going Places George Davis Jan. 13 .. Good Night Nurse Lupino Lane April 28 . Hay Wire Stone-Dale Nov. 4.. Her Big Ben Gene Stone Mar. 10 . Her Gift Night Billy Dale May 1 9 . Hold That Monkey Monty Collins Nov. 11 . . Hot or Cold Al St. John Dec 2.. Hot Times Al St. John May 26 . . Howling Hollywood Davis-Dent April 21 . . Husbands Must Play Wallace Lupino Jan. 6 . In the Morning Vernon Dent Dec 30 . Joy Tonic "Big Boy" May 5.. Jungle Kings and Queens of Screen. . Our World Today Mar. 24 . . Lewis-Sonnenberg Wrestling Match. Special Reel Jan. 13. . Kitty Kitty Billy Dale May 5 . Lucky Duck Billy Dale Oct. 7. . Magic City Our World Today Nov. 11.. Making Whoopee Goodwin-Bradley Oct 28.. Meandering Thru the Menagerie Hodge-Podge April 28. . Misplaced Husbands Dorothy Devore Nov. 25. . Moving Movie Show Hodge-Podge Mar. 31 . . Murder Will Out Vernon Dent Dec 16. . Only Her Husband Jerry Drew May 19. . Only Me ; Lupino Lane Jan. 20.. * Means synchronized score, f Means sound effects. Length Reviewed . 1 reel Oct. 27 .2 reels April 13 .1 reel Oct. 6 .2 reels Mar. 30 2 reels Jan. 12 2 reels Nov. 10 . 1 reel Mar. 30 . 1 reel Nov. 3 .2 reels Mar. 30 .2 reels Oct. 13 2 reels Oct. 6 .1 reel Mar. 16 . 1 reel Mar. 23 1 reel Dec. 22 2 reels Oct. 27 2 reels Feb. 3 2 reels Nov. 1 7 . 1 reel Mar. 30 .2 reels Mar. 30 . 1 reel Oct. 27 2 reels Mar. 30 2 reels Mar. 16 1 reel Oct. 27 1 reel Feb. 2 1 reel April 20 2 reels Oct. 27 2 reels Nov. 10 Dancing Vienna Lyon-Mara Jan. 13 *t§Divine Lady, The (D) Griffith-Warner Mar. 31 . (Silent Version) April 14. Do Your Duty Charlie Murray Oct. 14 Glorious Trail Ken Maynard Oct. 28. *tHaunted House (D) Kent-Todd Nov. 4 *t§His Captive Woman (D) Sills-Mackaill April 7 (Silent Version) Feb. 3 *f§Hot Stuff (D) Alice White May 5 (Silent Version) April 21 *f§Ulac Time (D) Moore-Cooper Nov. 18 *fLoveand the Devil Sills-Corda Mar. 24 (Silent Version) Feb. 24 *t§Man and the Moment Billie Dove April 7 (Silent Version) Mar 17 *fNaughty Baby (D) White-Mulhall Dec. 16 (Silent Version) 6406 feet Griffith-Lowe Nov. 11 . . . .6622 feet Ken Maynard Dec. 23 5887 feet Corinne Griffith April 14 Reviewed Jan. 19 . Dec. 15 !' April' 13 Feb. 9 Dec. 22 April 6 Jan. 19 Mar. 9 8490 feet Mar. 24 '28 6431 feet 6360 feet . . .Feb. 9 *tOulcast (D) Phantom City *fSaturday's Children (D) Dec 8 (Silent Version) Mar. 10 . . *tScarlet Seas (D) Barthelmess-Compson Dec 9... *tSeven Footprints to Satan (D) Conklin-Fazenda Feb. 17. . (Silent Version) Jan. 27. . *tSynthetic Sin (D) Colleen Moore Jan. 6 . . Ware Case, The Special Cast Nov. 25.., *t§Weary River (D) Barthelmess-Compson Feb. 10.. (Silent Version) April 7.. *tWhy Be Good (D) Colleen Moore Mar. 17. . . (Silent Version) Mar. 3.. Coming Attractions Title Star Rel. Date *t§Broadway Babies (A. T.) (D) Alice White California Mail Ken Maynard April 7 . 6727 feet. .6337 feet. 5405 feet .5238 feet . 6852 feet .6185 feet. .7978 feet. .7565 feet .Jan. 5 Jan. 12 Feb." 2 7692 feet... Jan. 26 Length Reviewed 2 reels . '. '. '. '. '. *f§Careers (A. T.) (D) Dove-Moreno-Myers. 6700 feet 6109 feet *}§Careless Age, The (A. T.) *t§Dark Streets (D) Milton Sills *t§Drag (D) Barthelmess-A. Day *t§Girl in the Glass Cage (D) Dorothy Mackalll *t|Hard to Get (A. T.) (D) Mackaill-Burns *t§House of Horrors (D) Todd-Hale-Fazenda April 28 (Silent Version) April 7 Lawless Legion Ken Maynard Mar. 3. *t§Lilies of the Field (D) Corinne Griffith *t$Prisoners (D) Corinne Griffith May 19 (Silent Version) May 5 Royal Rider, The Ken Maynard May 5 *t§Smiling Irish Eyes (A.T.) (D).. . .Colleen Moore *tSSquall. The (A. T.) (D) Joyce-Loy May 26 • (Silent Version) Mav 12 *t§Twin Beds (A. T.) (D) Mulhall-Miller .' § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie. D Means disc. F Means soand-on-hlm. 2 reels Mar 16 .2 reels Mar. 30 . 1 reel Nov. 24 .2 reels April 13 .1 reel April 13 .1 reel Feb. 2 .1 reel Mar. 16 .1 reel Sept. 15 . 1 reel Nov. 3 2 reels Oct. 13 . 1 reel . 2 reels Nov. 24 .1 reel .1 reel Nov. 10 .2 reels 2 reels Dec 15 . Sept. 22 1660 Motion Picture News Title Star Rel. Date Length Reviewed Title Star Rel. Date *t§Two Weeks Off (D) Mackaill-Mulhall May 12 *t&Family Picnic Raymond McKee Length (Silent Version) April 28 Wells Fargo Express Ken Maynard Reviewed . June 30 Title FOX FILMS FEATURES Star Rel. Date Dec. 9... Dec. 9.. Length Reviewed 5598 feet Jan. 5 *tBlindfold O'Brien-Moran (Silent Version) •fBlue Skies Twelvetrees-Albertson Mar. 1 7 ♦tCaptain Lash Victor McLaglen Jan. 6 (Silent Version) Jan. 6 Christina Gaynor-Morton Mar. 30 *tDry Martini Astor-Moore Oct. 7 (Silent Version) Oct. 7 *tExalled Flapper Carol-Norton May 26 *tFar Call, The Morton-Hyams April 28 *tFour Devils Gaynor-Duncan 10 reels Oct .5453 feet. 5376 feet. 6955 feet 7176 feet. 6828 feet Feb. 9 April 6 Nov. 10 *tFugitives. ♦tGreat White North *t§Ghost Talks, The (A. T-). . . *tGirls Gone Wild Homesick *t§Heartsln Dixie (A. T.). *t§ln Old Arizona (A. T.).. *tJoy Street *t§Mother Knows Best *t§Mother Machree -•.I Making the Grade. Bellamy-Terry Jan. 27 5331 feet (Silent Version) Jan. 27 5356 feet. Special Cast Dec. 30 5560 feet . TweWetrees-Eaton Feb. 24 6395 feet . Carol-Stuart Mar. 24 ... . 5232 feet (Silent Version) Mar. 10 6000 feet. Sammy Cohen Dec. 16 5153 feet. Clarence Muse Mar. 10 6650 feet. Lowe-Baxter Jan. 20 8724 f eet . 13 ..Feb. 23 ..April 27 ..Mar. 9 "Mar. "2 Dec. 29 Forget-Me-Note (F) 3 reels. *t§Friendship (A. T.) (F) Gallagher-Edeson 2 reels *t§Furnace Trouble (A. T.) (F) Robert Benchley 2 reels *t§George Bernard Shaw Interview June 30 *t§Ghosts Mutt & Jeff Cartoon 1 reel *t§Going Home Kebtucky Jubilee Singers 1 reel *t§Happy Birthday (A. T.) (F) *t§ln Holland (A. T.) (F) Clark & McCullough 2 reels *tS Interview, The Clark-McCullough *t§Knife, The (A. T.) (F) Lionel Atwill *t§Knights Out (A. T.) (F) Clark & McCullough 2 reels *t§ Ladies' Man Chic Sales *t§Medicine Man, The (A. T.) (F). . Clark & McCullough 2 reels t§Miller & Farrell (F) 3 Songs t§Mind Your Business (F) Herbert & Bard 2 reels *t§Music Fiends, The (A. T.) (F).... Clark & McCullough 2 reels *t§Napoleon's Barber (A. T.) (F) Otto Matieson 3 reels *t§Nightie Knights Clark-McCullough 2 reels t§Old Tunes for New (F) Dr. Sigmund Spaeth *t§On the Beach at Atlantic City (F).Friedland & Revue *t§Pagliacci— Prologue (F) Richard Bonelli 1 reel t§Royal Hawaiian Singers (F) Song Program *t§Schubert's Serenade (F) *t§ Serenade (Schubert) Harold Murray Sept. 8 t§Sound Your A (F) 3 reels *t§South Sea Songs and Dances Royal Hawaiians 1 reel *t§Stewed, Fried and Boiled (A. T.) (F) Robert Benchley 2 reels *t5They're Coming to Get Me Chic Sales, Moran-Stuart May 5 *t§Treasurer's Report Robert Benchley 1 reel. Bellamy-Dresser Oct 28 Bennett- McLaglen Oct. 21 Lowe-Moran Feb. 17 Masked Emotions George O'Brien May 19 *tMe Gangster Terry-Collyer Oct. 14 *tNot Quite Decent Collyer-Dresser April 7 •tNew Year's Eve Astor-Morton Feb. 24 •tPlastered in Paris Cohen-Pennick Jan. 23 *fPrep and Pep Rollins-Drexel Nov. 18 ♦{Protection Elliott-Phillips May 1 2 ♦fRomance of the Underworld Astor-Boles Nov. 11 . ♦tRiley the Cop McDonald-Drexel Nov. 25. (Silent Version) Nov. 25. *tRed Dance Del Rio-Farrell Dec. 2. *tRed Wine Collyer-Nagel Dec. 23. ♦fSunrlse O'Brien-Gaynor Nov. 4. *tSin Sister Carroll-Gray Feb. 10. (Silent Version) Feb. 10. ♦fStrong Boy McLaglen-Joy Mar. 3. ...10116 feet.. . Sept. 22 . . .6807 feet Mar. 17 '28 ...5024 feet ...6042 feet.. ..Oct. 27 . . . .5958 feet ...5641 feet.. ..Sept. 29 ...6806 feet.. . . Jan. 5 *t§Waltzing Around (A. T. (F) Clark & McCullough 2 reels . *t§ Water Boy Kebtucky Jubilee Singers 1 reel . . *t§White Faced Fool Lionel Atwill t§Why Be Serious? (F) Will Mahoney Sept. 8 GENERAL PICTURES FEATURES 6162 feet. . .6132 feet.. .5993 feet. . .9250 feet . .6194 feet.. .8393 feet . .6072 feet.. .6053 feet.. .5150 feet . Jan. 12 . Dec. 8 June 30 Oct. 14 Title Star Bachelor Club, The Talmadge- Worth. Heroic Lover, The St. Leo-Bedford. . Wild Heart of Africa Special Cast Rel. Date Length Reviewed .'Parthenon Pictures). (Silent Version) 5526 feet *t§Speakeasy (A. T.) Page-Lane Mar. 24. Taking a Chance Rex-Bell Nov. 18. . •fTrent's Last Case Griffith-Day Mar. 31 . . *t§Through Different Eyes (A. T.). . .Baxter-Lowe April 14. . •ftrue Heaven O'Brien-Moran Jan. 20. . (Silent Version) Jan. 20 . *t§Valiant, The (A. T.) Paul Muni May 12 . ♦tVeiled Woman, The Tora-Vincenti April 14 . *fWoman from Hell, The Astor-Armstrong April 21 . . Coming Feature Attractions Title Star Rel. Date Backwash Farrell-Duncan *tBlack Magic Dunn-Holland June 2. . Chasing Through Europe Stuart-Carol June 9.. Chasing Through Europe Stuart-Carol Cock-Eyed World, The Lowe-Danita-McLaglen Fatal Wedding, The Astor-Bard Fox Follies Special Cast Girl Downstairs, The O'Brien-Moran *t§Hurdy Gurdy George Jessel Joy Street Eaton-Moran-Stuart Lost In the Arctic Special Cast One Woman Idea, The LaRocque-M. Day June 16. . Our Daily Bread Farrell-Duncan Playboy Nagel-Collyer Protection Burgess-Elliott-Page River, The Farrell-Duncan *t§They Had to See Paris Will Rogers SHORT SUBJECTS Title Star Rel. Date Alpine Pastoral, An Variety Mar. 3. . Azure Coast, The Variety May 26. . Blue Grass and Blue Blood Variety Dec 9. . Bonnie Scotland Variety July 21.. Call of the Deep Variety July 7.. Cup of Coffee, A Variety June 23. . Changing Seasons Variety June 9.. Desert Skyscrapers Variety Nov. 25 . Details on Dogs Variety Mar. 17. . Down The Mississippi Variety Aug 4. . . Drifting Through Gascony Variety Oct. 28. . Ends of the Earth Variety Jan. 20.. Glories of the Evening Variety Nov. 11. . Harvest, The Variety Jan. 6.. Historic Hungary Variety Mar. 31 . . King Cotton Variety Feb. 17.. Low Necker Marjorle Beebe Dec 18. . Magic Sands Variety May 12.. Monument Valley Variety Nov. 25. . Neapolitan Days Variety Sept. 2.. North of the Battery Vartlty Feb. 3.. Northwest Corner, The Variety Oct. 14. . Snowbound Variety Aug. 19 . Spanish Craftsman Variety Sept. 30. . Squadrons of the Sky Variety April 13. . Steeplechase Variety Oct. 14.. Storied Palestine Variety Dec. 23. . Through Forest Aisles Variety Sept. 16. . Vest Pocket Republics Variety April 28. . .5775 feet .4876 feet. .April 6 'Mar. 23 4991 feet. .5531 feet. .5563 feet. ..April 20 ..Feb. 16 GOTHAM FEATURES Title Star Rel. Date Head of the Family, The Russell-Corbin Dec. Thru the Breakers Livingston-Herbert Jan. *t§Times Square Day-Lubin Mar. 31. . METRO-GOLDWYN-MAYER FEATURES Star Title Length Reviewed Rel. Date *t§Alias Jimmy Valentine (D) Haines-Barry more Jan. 26. . (Silent Version) Jan. 26 . All at Sea Dane-Arthur Feb. 9.. *tBaby Cyclone (D) Cody-Pringle Nov. 3 . . *fBrotherly Love (D) Dane-Arthur Oct. 13. . Bushranger, The Tim McCoy Nov. 17. . *t§Bridge of San Luis Rey (D) Damita-Alvarado Mar. 30. . (Silent Version) Mar. 30 . *t§Bellamy Trial, The (D) Joy-Bronson Mar. 2. . (Silent Version) Mar. 2 . . *t§Broadway Melody (A. T.) (D) Page-Love-King April 1 . Dream of Love Crawford-Asther Dec 1 . . *tDesert Nights (D) Gilbert-Nolan Mar. 9 . . (Silent Version) Mar. 9 . *t|Duke Steps Out (D) Haines-Crawford Mar. 16. . (Silent Version) Mar. 16.. *tFlylng Fleet (D) Novarro-Page Jan. 19 *t§Great Power, The (A. T.) Special Cast April 20. . Honeymoon Flash-Moran Dec. 29.. Lady of Chance Norma Sheaier Dec 22. . Loves of Casanova Ivan Mosjoukine Feb. 16 Masks of the Devil John Gilbert Nov. 17. . Morgan's Last Raid Tim McCoy Jan. 5 ] reeJ Napoleon Special Cast Oct. 27 . . Overland Telegraph Tim McCoy Mar. 2 Length .6250 feet 6420 feet .6000 feet Length .7803 feet. 7142 feet. 5345 feet. 5053 feet. 6053 feet 5220 feet. 7880 feet Reviewed 8268 feet 7524 feet .9372 feet .7987 feet .7177 feet Reviewed ..Nov. 24 Feb. 23 Feb. 2 Feb. Jan. .731 3 feet . . . Jan. 5 6236 feet .6201 feet 9044 feet Jan. 19 April 20 Feb. 16 Length Reviewed 1 reel 1 ree *t§Pagan (D) Novarro-Adoree-Janis April 27. . . ■ ' ree Shadows of the Night Flash-Gray Oct. 6 . . . ] ree *tShow People Davies-Haines Oct. 20 ' reel Single Man. A Cody-Prlngle Jan. 12 ] reel, Spies Special Cast Dec. 8 . . . *t§Spite Marriage Buster Keaton April 6. .1 reel .1 reel 4823 feet 71 26 feet ... Jan. 28 .61 79 feet 6575 feet .. Dec 1 5264 feet 6893 feet . Feb. 16 .481 5 feet .7 reels Feb. 2 .5448 feet .7453 feet . . .Nov. 17 5596 feet 7999 feet . Mar. 9 7047 feet J ree| *tTrall of '98 (D) Del Rio-Forbes (Silent Version) 6500 feet . 1 reel ■ ) reel *fTlde of Empire (D) AdoVee-Durvea . 1 reel .1 reel .1 reel . 1 reel .2 reels Jan. .1 reel .1 reel .1 reel . 1 reel . 1 reel .1 reel .1 reel .1 reel .1 reel .1 reel .1 reel .1 reel Jan. (Silent Version) Jan. 5 5. Mar. 23. 8799 feet Feb. . . Feb. 8799 feet Mar. 24 '28 6552 feet MOVIETONE SHORTS Title Star Rel. Date Length *t§Across the Seas Royal Hawaiians 1 reel ♦HAt the Ball Game Joe Cook *t§Bath Between Clark-McCullough Feb. 17. . . .1870 feet *t§Belle of Samoa, The (A. T. (F) ■ Moran-Clark & McCullough 2 reels. . *t§Beneath the Law (A. T. (F) Clark & McCullough 2 reels. . *t§Bridge at Midnight Mary Duncan ♦HCorpus Christie Raquel Meller *t§Dlplomats, The Clark-McCullough Feb. 17 *t}Dolls and Puppets Nancy Drexel ♦tSEverybody Loves My Girl Winnie Llghtner * Means synchronized score. \ Means sound effects. Reviewed 3200 foot Sept. 8 Jan. 12 *t§Voice of the City (A. T.) (D) Willard Mack April 13 April 13 (Silent Version) *tWlnd, The (D) Glsh-Hanson Oct. 27. . . .6721 feet. . . Nov. 17 *t§ White Shadows In the South Seas. . Blue-Torres Nov. 10 7968 feet Aug. 18 West of Zanzibar Chaney-Nolan Nov. 24 6150 feet ...Jan. 5 ♦tWoman of Affairs (D) Garbo-Gllbert Dec 15. .. .8319 feet ...Nov. 3 *tWild Orchids (D) Garbo-Asther Feb. 23. . . .9235 feet. . . April 6 SHORT SUBJECTS Title Star Rel. Date Allah 'L Allah Ufa Oddities Mar. 16. . , All Parts Charley Chase Oct. 27. .. Ancient Art, An Ufa Oddities Mar. 2 ., Assorted Babies Ufa Oddities Nov. 5 . . , Big Business Laurel-Hardy April 20. . . •tBooster, The Charley Chase Nov. 24. . . (Silent Version) Nov. 24 . . . Boy Friend Roach Stars Nov. 10. . . Call of the Cuckoo Max Davidson Oct. 15... Chasing Husbands Charley Chase Dec 22. . , Do Gentlemen Snore? Roach Stars Oct. 13 . Double Whoopee Laurel-Hardy May 18. . . Dying Jungle Ufa Oddities Feb. 2... Early to Bed Laurel-Hardy Oct. 6 . . . Election Day "Our Gang" Jan. 12. . , Fast Freight "Our Gang" May 4... Feed ' Em and Weep Roach Stars Dec. 8 . . . Foundations of Eold Ufa Oddities May 16. . . Going Ga Ga Kennedy-Davidson Jan. 5. . . Habeas Corpus Laurel-Hardy Dec 1 . . § Means voice (including dialogue and incidental songs). D Means disc. F Means sound -on- film. Length Reviewed 1 reel 2 reels 1 reel 1 reel 2 reels .2 reels .2 reels .2 reels Dec .2 reels .2 reels 2 reels .2 reels 1 reel 2 reels Nov. 3 . 2 reels . 2 reels 2 reels 1 reel .2 reels .2 reels Jan. 12 A. T. after title means All Talkie. May 11, 19 29 1661 Tltie Star Rel. Date Length Reviewed ♦tHoly Terror, The "Our Gang" Mar. 9 — 2 reels Jungle Orphans Ufa Oddities Mar. 30 1 reel Kisses Comes High Ufa Oddities Dec 8. . .1 reel Leader, The Ufa Oddities April 27 — 1 reel ♦tLlber'ty Laurel-Hardy Jan. 26 — 2 reels (Silent Version) Jan. 26 2 reels Light of India, The Boyd-Godwln April 6 2 reels Lonely Lapland Ufa Oddities Nov. 10 . . .1 reel Loud Soup Charley Chase Mar. 16 . 2 reels Madame Du Barry Nov. 17 . . .2 reels Manchu Love Sojin Jan. 12 2 reels ♦tMovie Night Charley Chase May 1 1 .... 2 reels Napoleon's Homeland Ufa Oddities Jan. 5.1 reel ♦tNoisy Noises "Our Gang" Feb. 9 — 2 reels (Silent Version) Feb. 9. ... 2 reels Off to Buffalo. . . . * Charley Chase Feb. 16 — 2 reels *tOI' Gray Hoss "Our Gang" Oct. 20 — 2 reels Oct. 13 (Silent Version) Oct. 20 . . 2 reels July 28 Pair of Tights Roach Stars Feb. 2 2 reels Persian Wedding Ufa Oddities April 13 — 1 reel *tRuby Lips Charley Chase Jan. 19. . . .2 reels Savage Customs Ufa Oddities Nov. 24 — 1 reel *tSchool Begins "Our Gang" Nov. 17 — 2 reels Sept. 29 Secret Boozehounds Ufa Oddities Feb. 16 1 reel *fSpankiny Age "Our Gang" Dec. 15 — 2 reels Strange Prayers Ufa Oddities Dec 22... 1 reel *tThat's My Wife Laurel-Hardy Mar. 23 .... 2 reels (Silent Version) Dec. 29 .... 2 reels •tjhln Twins Charley Chase April 13 — 2 reels Two Tars Laurel-Hardy Nov. 3 2 reels Dec. 8 Unkissed Man .The Roach Stars April 27 — 2 reels Uphill and Downhill Ufa Oddities Jan. 19 — 1 reel *tWe Faw Down Laurel-Hardv Dec. 29 2 reels When Money Comes Roach Stars ' Mar. 2 — 2 reels Why Is a Plumber? Roach Stars Mar. 30 — 2 reels ♦tWiggle Your Ears "Our Gang" April 6. . . 2 reels (Silent Version) April 6 2 reels Witch Doctor Ufa Oddities May 25 1 reel Wives for Sale Ufa Oddities Oct. 27 1 reel World's Playgrounds Ufa Oddities Oct. 13 1 reel Nov. 3 •tWrong Again Laurel-Hardy Feb. 23 — 2 reels Titel Mayor ef Jimtown The (F) Metro Movietone Revue No. 1 (F). Metro Movietone Revue No. 2 (F). Metro Movietone Revue No. 3 (F) Star Rel. Date Length Reviewed Miller & Lyles Oct. 13 .1 reel All-star Cast Nov. 3 (T. color) 2 reels All-star Cast Nov. 24 (T. color) 2 reels All-star Cast Jan. 26 (T. color) 2 reels Metro Movietone Revue No. 4 All Star Cast April 27 (T. color) 2 reels Nearly Divorced (F) Sherman-Chadwick Jan. 19 2 reels Odette Myrtil (F) 2 Songs Oct. 20. . . .1 reel On the March (F) William O'Neal April 27 .... 1 696 feet Ponce Susters (F) 2 Songs Oct. 20 1 reel Ponce Sisters (F) 2 Songs Nov. 10 1 reel Revellers, The (D) 3 Songs Mar. 2 1 reel Revellers, The (D) 3 Songs April 13. .. .174 feet April 13 Robert Chisholm (D) 3 Songs May 25 . . . . 766 f eet Rube Minstrels (F) 8 Victor Artists Mar. 9 1 reel April J 3 Sardines A La Carte (D) Raymond Hitchcock June 8 . .1154 feet Shin Ahoy (D) Spitalny Band Revue April 20 . .2042 feet Song of the Roses (D) Gus Edwards Revue Feb. 2 (T. color) 1 reel Spitalny and His Orchestra (D) Band Nos. and Revue Mar. 16 2 reels Stepping Along (D) Sunshine Sammy Mar. 30 1 reel April |6 Taking the Air (D) Biltmore Trio June 15 1 reel April Ji Tita Rufto (D) "Barber of Seville" aria May 18. .. .465 feet Ukelele Ike (F) 2 Songs Jan. 5 1 reel Ukelele Ike (F) 2 Songs May 4. . . .465 feet *t§Unaccustomed As We Are (A. T.) Laurel-Hardy May 4 2 reels Van and Schenck (F) 2 Songs Sept. 29 1 reel Van and Schenck (F) 2 Songs Oct. 27 1 reel Van and Schenck (F) 2 Songs Jan. 19 1 reel Van and Schenck (F) 2 Songs Mar. 9 1 reels Van and Schenck (D) 3 Songs April 27 833 feet April 6 Vincent Lopez (D) Piano and Orchestra Feb. 16 1 reel Vincent Lopez (D) Piano Solos Nov. 10 1 reel Walt Roesner & Caoitolians (F) 2 Band Nos Oct. 6 1 reel Feb. 23 1 reel June 15.... 702 feet William O'Neal (D) 3 Songs. Yvette Rugel (D) 3 Songs. Coming Feature Attractions Title Star Rel. Date Length Reviewed *t§Anna Christie Greta Garbo China Bound Dane-Arthur May 18 6 reels April 20 Deadline, The Flash-Lorraine-Gray Desert Rider Tim McCoy May 11 *7§Evyan?hme Fifth' (A.' T.j WWW. . '. . Love-Ha^cketl-Doran . . '. '. '. *t§Five O'Clock Girl, The (A. T.).. . Davles-Arthur-King *t§Green Ghost, The *t§Hallelujah Colored Cast He Learned About Women Haines-Page-Percy PARAMOUNT Title Star Rel. Date Avalanche Jack Holt Nov. 10. . *t§Abie's Irish Rose (D) Rogers-Carroll Jan. 5. . (Silent Version) Jan. 5 . *tBehind the German Lines (D) Special Cast Jan. 12. . *t§Canary Murder Case, The (A. T.) (F) Powell-Brooks Feb. 16.. (Silent Version) Feb. 16. . *t§Carnation Kid, The (D) Douglas MacLean Mar. 2. . (Silent Version) Mar. Case of Lena Smith, The . . . . Ralston-Hall Jan. 19 W. Beery-Vidor-Oland Mar. 23 (Silent Version) Mar. 23 . . *t§Close Harmony (A. T.) (F) Rogers-Carroll April 13 *tJDoctor's Secret, The (A. T.) (F) . . Edeson-Chatterton Jan. 26 . (No Silent Version) Length .6099 feet.. 10471 feet. . 10187 feet . .8254 feet . .7171 feet. . .5943 feet . 6290 feet . 7156 feet . 7229 feet . .7081 feet.. .7145 feei . 6500 feet .5832 feet Reviewed "Nov. 17 ..Jan. 12 . . Dec 8 . Mar. 23 ..Mar.' 2 '.'.Jan! 19 .Mar. 16 . Feb. 9 *t§ldle Rich, f he (A. T.) (D) . Nag:! L;ve Hyams *t§Dummy. The (A. T.) (F) Bennett Chatterton Mar. 9 ... .5354 feet ... Mar. 9 *t|Lasf of Mrs. Cheney Norma Shearer. *t§Madame X Ruth Chatterton 8806 feet. Man's Man, A Haines-Dunn... May 25 April 20 *t§Marianne Davies-Shaw t (No Silent Version) His Private Life Menjou-Carver Nov. 7 4690 feet Nov. 17 *i§Hole in the Wall (A. T.) (D) Colbert-Robinson Mar. 23. . . 5850 feet . . April 20 (Silent Version). Masked Stranger, The Tim McCoy Mysterious Island, The Hughes-Daly-Barrymore *t§Nize Baby. Mar. 2 tHomecoming, The (D) Hanson-Parlo Feb. Hunting Tower Harry Lauder Nov. *t§Our Modern Maidens Crawford-Page-La Rocque Redemption. Gordon-Holtz-Waldrldge. '. WW W. W W W. W W WW '. ! ! ! ! ^Interference (A. T.) (F) Powell-Brent-Brook Jan. (Silent Version) Jan. Gilbert-Nagel Adorso *t§Letter, The (A. T.) (D) Jsar.ns Eagels Single Standard, The Flash-Gray-Lorralne Sioux Blood McCoy-Frazer 4811 feet April 30 .April 13. (Silent Version) •tLooping the Loop (D) Werner Krauss Mar. 16. .8104 feet . .581 2 feet. 7487 feet . 6S43 feet . 5886 feet. Nov. 24 Oct. 27 ..Mar. 16 Single Standard. The. Flash Gray-Lorraine. Mo™n s* 'h3 Marines Dix Elder Oct 13. (Silent Version). *t3 Manhattan Cocktail Arlen-Carrol Nov. ^4. *t§Thunder Chaney-Haver U?[?,ULS. pT'kTF't '/m Menjou-Conklin Feb. 2. ♦tTrader Horn Harry Carey *t§N|gMCIub (A.T.JD). ._. , Brice-Rooney . Feb. *t§Trial of Mary Dugan, The (A. T.) (D) Sheerer- Warner- Hacked 10 reels ♦tViklng, The Starke-Crisp. *t§Where East Is East Chaney-Velez-Taylor. Wonder of Women, The Stone- Wood May 4 8508 feet . 6500 feet April 13 Nov. 17 . Mar. 23 SOUND SHORTS Rel. Date April 6 May 18 . April 13 . Length .838 feet 897 feet Reviewed 690 feet 1 reel 824 feet 897 feet 2 reels April 13 2 reels 2 reels April 13 641 feet Title Star Al Wohlman (D) 3 Songs At the Club (D) 8 Victor Artists Bernard & Henry (D) 3 Songs Bernardo De Pace (D) 3 Mandolin Solos Jan. 1 Bernardo De Pace (D) Mandolin Solos May 4 Bob Nelson (F) 3 Songs Mar. 16 Bob Nelson (D) 3 Songs June 29 Carl Emmy's Pets (D) Dog Act April 20 . Climbing the Golden Stairs Charles King (T. color) Confession (A. T.) (D) Ames-Nye Jan. 12.. Copy Roscoe Karns Craig Campbell (D) 3 Songs June 1 . Duci de Kerekjarto (D) 2 Violin Solos Feb. 23. . Ed and Lou Miller (D) 3 Songs June 29 Elsa Ersl & Nat Ayer (F) 2 Songs Nov. 24. . Elsa Ersi and Nat Ay ers > F) 2 Songs Mar. 23 . . Ella Shields (F) 2 Songs Oct. 27.. Emll Borneo (D) 3 Songs June 22 . Frances White (F) 3 Songs Nov. 17 Fuzzy Knight (F) 2 Songs Oct. 13.. Fuzzy Knight (D) 3 Songs June 8 . George Dewey Washington (F) 2 Songs Oct. 27 . George Dewey Washington (F) 2 Songs Nov. 17 . George Dewey Washington (D) 3 Songs Feb. 2 . George Dewey Washington (D) 3 Songs Mar. 23 . George Lyons (D) 3 Songs Feb. 9 . Gilbert-Sullivan Male Ensemble (D) Song Program June 22 . Gordon and Squires (D) 3 Songs Mar. 2 Gus Edwards Internat'l Review (D).. All-star Cast April 6 (t. Color) 1043 fL April 6 Gus Edwards Song Review (D) Special Cast Jan. 5 (T. color) 1 reel Happiness Boys (D) 4 Songs May 25. .. .734 feet April 13 Irving Aaronson's Commanders (D). . 3 Band Nos June 1 Jan Garber's Band (D) 3 Band Nos Feb. 9 Jan Garber's Band (D) 3 Band Nos May 11 Jimtown Cabaret (F) Miller & Lyles Feb. 16 Jimtown Speakeasy 'F) Miller* Lyles Nov. 10 Johnny Marvin (F) 2 Songs Sept. 29 Johnny Marvin (F) 2 Songs Nov. 3 JosephRegan (F) 2 Songs Oct. 13 Joseph Regan (F) 2 Songs Nov. 3 Keller Sisters and Lynch (D) 3 Songs Mar. 30 Leo Beers (F) 3 Songs Oct. 6 Locust Sisters (F) 2 Songs Oct. 6 Man Higher Up, The (D) Walthall-Edeson May 11 6676 feet . 5444 feet. . 6051 feet. . 5506 feet . 3389 feet.. 7256 feet.. 7643 feet. . 7402 feet.. 7845 feet.. 7724 feet.. 7373 feet.. 7112 feet.. 6323 feet. . 5862 feet. . 5614 feet. . 5962 feet Nothing But the Truth (A. T.) Dix-Kane-Hall April 20. *tRedskin (T-color) (D) Richard Dix Feb. 23. (Silent Version) Feb. 23. ♦tSSins of the Fathers Jannings-Chatterton Dec. 29 (Silent Version) Dec. 9. *t§Shopworn Angel, The (D) Cooper-Carroll Jan. 12. (Silent Version) Jan. 12. Someone to Love Rogers-Brian Dec 1 . Sunset Pass Holt-Conklin Feb. 9. Take Me Home Daniels-Hamilton Oct. 13. Three Week Ends Bow-Hamilton Dec. 8 685 feet *t§Tong War (A. T.) (See Chinatown Nights) \™e} *f§Varsity (D) Rogers-Brian-Conklin Oct. 27. .. .6348 feet. (Silent Version) Oct 27. . . .6063 feet *t Wedding March. The (D) Von Stroheim-Wray Oct. 6 ... 1 0659 feet . *t Woman from Moscow, The Negri-Kerry Nov. 3 691 6 feet Whata Night Daniels-Hamilton Dec 22 5378 feet. *t§Wild Party, The (A. T.) (F) Clara Bow April 6. . . .7167 feet. (Silent Version) 6036 feet. ♦tWIngs Arlen-Bow-Rogers Jan. 5. . .12267 feet (Silent Version) Jan. *t§Wolf of Wall Street, The (A. T.) (D) Bancroft-Baclanova Feb. 9 6810 feet (Silent Version) Feb. 9 . . . . 6396 feet *t§Wolf Song (D) Cooper-Velez Mar. 30. . . .6060 feet . (Silent Version) Mar. 30. . . .7021 feet .Feb. 23 Nov. 3 Jan. 12 Jan. 26 W. April' 27 .Feb. 2 Dec 1 Feb. 2 Jan. 5 Dec 8 Oct. 27 Dec. 15 . .1 reel . 808 feet . , 1 reel . . . .1 reel. . . 1 reel . . .627 feet . . 1 reel . . . . 1 reel . . . 608 feet . 1 reel . . . . 1 reel . . .1 reel . . .1 reel. . .1 reel. . . . .661 feet .1 reel ..Nov. 3 .'.Oct. 20 Nov. 10 Jan. 5 . .Mar. 30 5. . . 12267 feet. Aug. 26 '27 Dec 1 Mar. 9 Title SHORT SUBJECTS Star Auto Suggestion Krazy Kat Cartoon. Beaches and Scream Krazy Kat Cartoon. Believe It or Not (Christie) Frances Lee Call Again E. E. Horton Come Easy, Go Slow Krazy Kat Cartoon. Cow Belles Krazy Kat Cartoon. Marion Harris (F) 2 Songs Marion Harris (F) 2 Songs Marion Harris (F) 2 Songs Marion Harris (F) 2 Songs Sept. 29 OcL 20. .Nov. 17 Jan. 26. . .793 feet . . 1 reel .... . 888 feet. . . .2 reels. . . . .1 reel. . . . . . 1 reel . . 1 reel . 1 reel . . 1 reel .... . . 1 reel 1 reel . . 1 reel .1926 feet. . . 1 reol . . 1 reel . . 1 reel . . 1 reel Flying Yeast Krazy Kat Cartoon. Fur Peace Krazy Kat Cartoon. Gold Socks. Hat Aches. April 13 Home Girl, The Gilmore-Kruger Hot Sparks (Christie) Bobby Vernon Joint Affair, A Krazy Kat Cartoon. Ko-Ko's Act Inkwell Cartoon Ko-Ko*s All Wet Inkwell Cartoon. . . . Ko-Ko's Courtship Inkwell Cartoon. KoKo's Crib Inkwell Cartoon. Rel. Date Leng Mar. 2.. .2 reels July 6.. .1 reel Oct. 27.. Nov. 24. . .2 reels Oct. 20.. .2 reels Oct. 13.. Jan. 5.. Mar. 23 . .. .2 reels Oct. 27 ... . 2 reels Feb. 16.. Feb. 9.. .2 reels Dec. 8.. .2 reels June 22.. .1 reel Dec 15.. 2 reels May 11.. Jan. 19.. .2 reels Jan. 19.. June 8.. Feb. 16.. 2 reels Dec. 1.. 2 reels Nov. 3... .2 reels Mar. 16.. Dec. 15.. .1 reel June 1.. .1 reel Feb. 9.. Dec. 29.. . 1 /eel Mar. 23.. .1 reel. Reviewed * Means synchronized score, f Means sound effects. § Means voice (including dialogue and incidental songs). D Means disc. F Means soand-on-ftlm. A. T. after title means All Talkie. 1662 Motion Picture A' e w s Title Star Rel. Date ko-Ko's Dog Gone Inkwell Cartoon Oct. 20. . . Ko-Ko's Focus Inkwell Cartoon May 18 . . KoKo's Hot Ink Inkwell Cartoon Mar. 9. Ko-Ko in the Rough Inkwell Cartoon Nov. 3 . . KoKo's Knock-down Inkwell Cartoon April 20 Ko-Ko's Magic Inkwell Cartoon Nov. 17. . . Ko-Ko on the Track Inkwell Cartoon Dec. 1 . Ko-Ko's Parade Inkwell Cartoon Oct. 6. . . KoKo's Reward Inkwell Cartoon Feb. 23 KoKo's Saxophonies . . . • ' Inkwell Cartoon April 6 . . . Ko-Ko's Signals Inkwell Cartoon May 4. . . Lay On. MacDuff (Christie) Jack Duffy Nov. 17 Liar Bird. The Krazy Kat Cartoon Nov. 24 . . Lone Shark, The Krazy Kat Cartoon April 13 . . Loose Change (Christie) Jack Duffy Oct 6. . Love Spats Jack Duffy April 27. . Nicked Nags Krazy Kat Cartoon Nov. 10 . Nifty Numbers (Christie) Frances Lee Dec. 29 . . Night Howls Krazy Kat Cartoon Dec. 22 . . No Eyes Today Inkwell Cartoon Jan. 12. . . Noise Annoys Ko-Ko Inkwell Cartoon Jan. 26 . Off the Deck (Christie) Billy Dooley Feb. 23 Papa Spank (Christie) Jack Duffy Feb. 2. . . Petty Larceny Inkwell Cartoon May 25 . . . Picture My Astonishment (Christie).. Frances Lee Oct. 13... Reduced Weights Krazy Kat Cartoon Feb. 2. . . Reckless Rosie (Christie) Frances Lee April 6 Rough Dried (Christie) Billy Dooley April 20 . Sappy Service (Christie) Bobby Vernon April 13 . Sheepskinned Krazy Kat Cartoon Mar. 30... She-Going Sailor. A (Christie) Billy Dooley Nov. 10 . Should Scotchmen Marry? (Christie) Jack Duffy Dec. 22. . Single Bliss (Christie) Jack Duffy Mar. 30 Stage Struck Susie Frances Lee May 4. .. Still Waters Krazy Kat Cartoon Dec. 3... Tight Places (Christie) Frances Lee Mar. 9 . . Torrid Toreadors Krazy Kat Cartoon April 7. . Turn Him Loose (Christie) Bobby Vernon Mar. 16... Vanishing Screams Krazy Kat Cartoons Mar. 2. . Why Gorillas Leave Home (Christie). Bobby Vernon Jan. 12. . . SOUND SHORTS Title Star Rel. Date A'ter Seben (A. T.) (F) James Barton May 18 . . Apartment Hunting (A. T.) (F).. . Special Cast Mar. 9 . . *f5Bird n the Hand. A (Christie) (A. T. (F) Lois Wilson Feb. 16... *r SBishop's Candlesticks The (A. T.) D) Walt r Huston Feb. 23... (No Silent Version) *t§Booklovers (tentative) (A. T.). . . Special Cast June 15 . *f §Boyhood Days (F) Borrah Minnevitch Jan. 26. . . (No Silent Version) *t§Blue Songs (D) Ruth Etting Jan. 5. . . (No Silent Version) *i§Carnival Man. The (F) Walter Huston Feb. 23 . . Crooning Melodies (A. T.) (F) Giersdorf Sisters Mar. 16. . . *tDaisy Bell (D) Song Cartoon June 1 . . *t§Dear Teacher (A. T.) (F) Special Cast May 4 . . *t§Dear Vivian (Christie A. T.) (F) . Special Cast June 22 . . *T§False Alarm Fire Co., The (F). . . Smith-Dale Mar. 9... f§Favorite Melosies (A. T.) (F) Ruth Etting Mar. 16 .. *t§Florida Nightmare, A (A. T. (F).. Special Cast June 15. . . *t§Framing of the Shrew The (Christie A. T.) (F) Colored Cast April 27. . . *t§Highlowbrow (F) Donnelly-Shannon April 6 . . His College Chums (A. T. (F). . Eddie Peabody April 13. . *t§Hot Lemonade (A. T.) (F) Fazenda-Arthur May 25 . . *f §Humorough Flights (A. T.) (F) ... . Donald Ogden Stewart April 13... *tSlf Men Played Cards as Women Do (A. T.) (F) Special Cast May 11... ^Inspiration Schubert's Songs *t§lnstalment Collector The (F) Fred Allen April 20 . . *t§lt Happened to Him (A. T.) (F).. . James Barton May 25. . . *t§Jed's Vacation (Christie A. T.) (F). Charles Grapewin April 13. .. *t§Just One Word (A. T.) (D) Special Cast Jan. 26. . . (No Silent Version) *t§Kisses (A. T.) (F) Special Cast Feb. 9. . . *t§Knights in Venice (A. T.) (F) Special Cast Mar. 23 . . *t§Meet the Missue (Christie A. T.) (F) James Gleason Mar. 30 . . *f§Melancholy Dame, The (Christie A. T.) (F) Colored Cast Feb. 2... *t§Moonshine (A. T.) (F) James Barton April 20. . . *tMother Pin a Rose on Me Song Cartoon July 6. . . *t§Music Hath Charms (Christie A. T.) (F) Colored Cast Mar. 16... *f§Now and Then (F) Special Cast Mar. 23 . . *T§Oft in the Stilly Night (Christie A. T.) (F) Special Cast June 8 . . . *t §Old Black Joe (D) Fleischer Song Cartoon April 6 . . . *t§Post Mortems (Christie A. T.) (D) Raymond Griffith Mar. 2... *T§Pusher-in-the-Face The (A. T.) (D) Hitchcock-Taylor Feb. 23... (No Silent Version) *t$Ruth Etting Songs *t§Schubert's Friends (D) Famous Composer Series April 27. . . *t§Schubert's Inspiration (D) Famous Composer Series Mar. 30 . . *rj)Schubert's Masterpiece (D) Famous Composer Series May 18. . . *t§Schubert's Songs (D) Famous Composer Series Feb. 23. . . *!ijSchubert's Unfinished Sym- phony (D) Famous Composer Series June 29 . . ♦(Sidewalks of New York (D) Novelty Feb. 2. .. *t§That Party In Person (D) Eddie Cantor Jan. 5. . . (No Silent Version) *t§Traffic Regulations (F) Donald Ogden Stewart *t§Two Americans (A. T.) (F) Walter Huston June 1 . . . *t§Two Little Chinese Maids (F). . . .Chang-Kuma Feb. 9. . . *t§Vital Subjetcs (A. T.) (F) Butterworth June 8. . . ♦tjjWhat Is It? (A. T. (D) Elinor Glyn Feb. 16... *' . When Caesar Ran a Newspaper (Christie A. T.) (F) Hatton-Hardy May 11... *t Yankee Doodle Boy, A (D) Song Cartoon Mar. 2... ♦tYeOlde Melodies (D) Song Cartoon May 4... *t$2Jegfeld Midnlte Frolic (A.T.) (F). Eddie Cantor May 4. . . Coming Feature Attractions Title Star Rel. Date *t§Backslage Blues (A. T.) Moran & Mack ♦(Betrayal, The (D) Jannings-Ralston-Coeper May 11... +t5Brothers|(A.J.) Morris-Brent *§Burlesque Carroll-Skelly-Revlew • • mitv (A- T.) 4 Marx Bros -En ton- Shaw * JConccrt. The (A. T.) Adolphe Menjou ■ jDangerous Curves (A. T.) Bow-Arlen *t|Darkened Rooms (A. T.) Brent-Powell Length 1 reel . . . .1 reel . . 1 reel 1 reel .1 reel 1 reel 1 reel 1 reel . . . 1 reel . 1 reel . . 1 reel . . . 2 reels . . .1 reel . . 1 reel 2 reels. .2 reels . . .1 reel . . . .2 reels. . . 1 reel .1 reel . 1 reel . 2 reels 2 reels . .1 reel . . . 2 reels. . 1 reel 2 reels 2 reels . .2 reels. . 1 reel 2 reels . . 2 reels. . . 2 reels . . .2 reels. . . .1 reel . . 2 reels . . 1 reel 2 reels. . . . 1 reel 2 reels. . . Reviewed Title Star Rel. Date Length Reviewed *t§Divorce Made Easy (A. T.) (F). MacLean-Prevost July 6 *tFour Feathers Wray-Arlen-Beery April 20 *t§Genlus is Born, A. (A. T.) O. P. Heggie *t§GentlemenofthePress(A.T.) (F) Walter Huston May 4 (No Silent Version) *t ^Glorifying the American Girl Mary Eaton *t §Greene Murder Case The (A. T.). . Powell-Chatterton *tGrounds for Divorce Adolphe Menjou *t§lnnocents of Paris, The (A.T.) (F) Maurice Chevalier May 25 April 20 *t§lnsidious Dr. Fu Manchu (A.T.).. Oland. *t§Jealousy (A. T.) Jeanne Eagels *t§Lady Lies, The Huston-Colbert *t§Magnolia (A.T.) (D) Rogers-Brian-Arthur June 29 *t§Man I Love, The (A.T.) (F) Arlen-Brian May 25 . 7 reels April 27 (No Silent Version) *t§Marriage Holiday, The (A. T.).. Chatterton-Brook-Powell *t§Rainbow Man, The (A. T.) Dowling-Nixon-Darro *+Soul of France, The Special Cast Stairs of Sand W. Beery-Castle-Conklin June 8 *t§Studio Murder, The (A.T.) (F) . . . Eldridge-Oland-Conklin June 1 (No Silent Version) *t§Thunderbolt (A. T. (F) Bancroft- Wray-Arl en June 15 *t§T N T Harold Lloyd *t§ Wheel of Life, The Dix-Ralston *t§Wheel of Life, The (A. T.) (F).. . .Richard Dix June 22 *t{Woman Who Needed Killing, The (A.T.) (F) Baclanova-Brook May 18 Mar. 23 PATHE FEATURES Length Reviewed 2 reels 2 reels 2 reels Feb.2. . . .1911 feet 2 reels 1510feet .1 reel Mar. 2 .M4 reels. 1 reel . . . 1 reel — 2 reels. . . 2 reels. . .1 reel .1 reel . . . 1 reel ... Mar. 16 Title Star Rel. Date *t§Annapolis (F) Brown-Loff Dec. 2. . (Silent Version) Nov. 18 . Border Patrol, The Harry Carey Dec. 23 . *tCaptain Swagger (F) La Rocque-Carol Nov. 18. . (Silent Version) Oct. 14.. Celebrity Armstrong-Basquette Oct. 7 . Flying Buckaroo, The Wally Wales Nov. 25 . Forbidden Love Lily Damlta Oct. 28 . Forty-Five Calibre War Coleman-Loff Feb. 17. . . *t§Geraldine (F) Quillan-Nixon Jan. 20 . (Silent Version) Jan. 20 . *t§Godless Girl, The (F) Basquette-Prevost Mar. 31 . . *t§Godless Girl, The Basquette-Prevost Mar. 31 . . (Silent Version) Mar. 31 . (Silent Version) Hawk of the Hills Ray-Miller Mar. 17 . . *t§King of Kings, The Warner-Logan Sept. 30 . (Silent Version) Sept. 30 . *t§Leatherneck. The (F & D) William Boyd Mar. 24. . (Silent Version) Love Over Night La Rocque-Loff Nov. 25 . . *t§Marked Money (F) Junior Coghlan Dec 5 . (Silent Version Nov. 11.. *tNed McCobb's Daughter (F) Irene Rich Jan. 12. . . (Silent Version) Dec. 2... *t§Noisy Neighbors Quillan-Vaughan Jan. 27... (Silent Version i Jan. 27, . *t§Office Scandal (F) Phyllis Haver Mar. 3. . . (Silent Version) Mar. 3.. *t§Sal of Singapore (F).." Haver-Hale Jan. 4 . (Silent Version) Nov. 4 Ship Comes In, A Dresser-Schildkraut June 4. . . *t§Show Folks (F) Quillan-Basquette Dec. 16.. (Silent Version) Oct. 21 . *t§Shady Lady, A (F) Phyllis Haver Jan. 20 (Silent Version) Jan. 20 Sin Town Allen-Fair Jan. 20 .. *t§Spieler, The (F) Hale-Adoree Dec. 30 . (Silent Version) Dec. 30 . . *t§Square Shoulders (F) Junior Coghlan Mar. 3 . . (Silent Version) Mar. 3 . . *t§Strange Cargo (A. T.) (F) Lee Patrick Mar. 31 . . (Silent Version) Mar. 31, . Yellow Contraband Leo Maloney Oct. 28. . . SHORT SUBJECTS Title Star Rel. Date Al I Aboard Haines-Coombs Jan. 13... Baby's Birthday Jackson-Hiatt-McKee Jan. 10. . Back to the Soil "Aesop Fables" Mar. 3. . Bargain Hunt, The Jackson-Hiatt-McKee Oct. 14. . . j "reel" "io. Burg, The "Aesop Fables" Mar. 24 . Big Game "Aesop Fables" Oct. 21 Length Reviewed 7957 feet 7008 feet 4598 feet 61 24 feet . . .Dec. 29 6312 feet .6145 feet. . . Aug. 11 Jan. 19 Feb. 16 Mar. 9 Sept. .Sept. Feb. 9 Feb. 2 .2 reels Mar. 9 2 reels Feb. 2 1 reel 2 reels . 1 reel . 1 reel . .1 reel . . .1 reel . . .2 ree s .615 feet 2 reels . . .1 reel . 4751 feet .6787 feet .4790 feet 5959 feet . 5587 feet 9328 feet .9328 feet . .9019 feet .9019 feet 4840 feet .10259 feet .10196 feet Apr. 29 '27 6965 feet . April 13 6898 feet .5737 feet 5490 feet . 5506 feet 6015 feet... .6070 feet . 5998 feet . 5735 feet . .6511 feet . . 6511 feet . 6349 feet . 6988 feet . 6902 feet . 6566 feet . .6581 feet . . . 5808 feet . .6132 feet . . 4554 feet . 5600 feet . .5816 feet . . 5438 feet . . 5477 feet.. 7099 feet 6134 feet 5937 feet . Aug. 22 June 23 Dec. 15 Mar. 30 Nov. 17 Mar. 2 Oct. 20 April 6 Feb. 23 Oct. 2teels Mar. 16 .2 reels Feb. 2 reels 2 reels . 2 reels Length Reviewed 2 reels 2 reels .1 reel 2 reels Oct. 8 .1 reel 1 reel Oct. 27 Big Shot, The "Aesop Fables" 1 reel April 13 2 reels M reel Mar. 23 .2 reels Mar. 9 2 reels. 1 reel .1 reel Mar. 2 Black Duck, The "Aesop Fables" Mar. 17 Bridle Byways Sportlight Mar. 31 Break of Day, The "Aesop Fables" Jan. 27 Burglar, The Jackson-Hiatt-McKee Dec. 9 Button My Back Billy Bevan Feb. 24 Calling Hubby's Bluff Billy Bevan Feb. 3 Camping Out Donald Haines Dec 16 Campus Vamp The Sennett Girls Nov. 25 Caught in the Draft "Aesop Fables" Nov. 11 Circus Time Donald Haines Feb. 10 j reei ' Close Figuring Sportlight Mar. 3 1 reel Clunked on the Corner Johnny Burke Jan. 6 1 ree|' ' Cop's Bride, The "Aesop Fables" 1 reel Cure or Kill "Aesop Fables" Oct. 7 ...1 reel Cycle of Erosion, The Educational Film Jan. 20 Day Off A "Aesop Fables" Dec 9 Defensive Ends, The Football Sense Oct. 28 Defensive Half Backs, The Football Sense Oct. 7 Defensive Line, The Football Sense Oct. 21 Dogging It Sportlight Mar. 17 Eagle of the Night (Serial) Frank Clarke Oct 14 Fair Catch, The Football Sense Oct. 14 Fire Detective, The (Serial) Mar. 3 Fishing Fool, The "Aesop Fables" Dec 2 2 ree|s Fight Game. The "Aesop Fables" April 28 ■ f Kmh.i Mnnfc "doenn Fahloc" flu. .1 reel .1 reel .805 feet . 1 reel Feb, 2 reels .1 reel Feb. .1 reel .1 reel 23 1 reel .1 reel 2 reels Mar, Length Reviewed * Meant synchronized score, f Means sound effects. Flying Hoofs "Aesop Fables" Dec 23 Foolish Husbands Bevan-Dent Mar. 17 Forest People of Central Africa Educational Film Jan. 20 Girls Will Be Boys Sportlight Feb. 17 Getting Together Sportlight Oct. 28 Glaciers Educational Film Feb. 10 Grandma's House "Aesop Fables" Feb. 24 Great Ice Age of North America Educational Film Mar. 24 Gridiron Demons "Aesop Fables" Oct. 28 Head Hunters of Solomon Islands. .. Educational Film Feb. 3 His New Stenographer Billy Bevan Dec 30 Hubby's Latest Alibi Billy Bevan Nov. 4 Hubby's Week-End Trip Bevan-Dent Dec 2 Jim Jam Janitor, A Johnny Burke Nov. 11 Knowing the Ropes Rice Sportlight Jan. 0. § Means voice (including dialogue and incidental songs). A. T. after title means All Talkie, D Means disc. F Means soand-on-Hlm. 1 reel Mar. 16 . 1 reel Mar. 30 1 reel 2 reels .2 reels Feb. 18 2 reels 2 reels Dec 22 . 2 reels Nov. 24 .1 reel Dec 1 2 reels Feb. 2 1 reel 2 reels Jan. 5 Mar. 30 Oct. 6 1 reel 1 reel Dec 1 .1 reel Oct. 27 1 reel Sept. 29 1 reel Oct. 20 .1 reel 10 episodes. OcL 6 1 reel Oct. 27 10 episodes 1 reel Dec 8 1 reel May 4 1 reel Dec 15 .2 reels Mar. 16 1 reel 1 reel Feb. 9 1 reel Oct. 20 1 reel 1 reel Feb. 16 .1 reel .1 reel Oct. 27 .1 reel 2 reels 2 reels Nov. 17 2 reels Dec 8 2 reels Nov. 3 1 reel Jan. 12 May 11, 19 29 1663 Title Star Rel. Date Lad and His Lamp, A "Aesop Fables" Mar. 10. . . Ladies Must Eat Johnny Burke Mar. 3 . . . Land o' Cotton "Aesop Fables" Jan. 6... Laundry Man, The "Aesop Fables" Nov. 4 . . . Little Game Hunter, The "Aesop Gables" Matchmaking Mamas Burke-Eilers-Kemp Mar. 31 . . . Masai, The Educational Film Jan. 6... Mild or Mighty Sportlight Feb. 3. . . Monkey Love "Aesop Fables" Oct 14... Muscle Marvels Sportlight Oct. 14. Night Watchman's Mistake, The Johnny Burke April 23 No Children Haines-Coombs Mar. 10 . . No Picnic Haines-Coombs-Dempsey Oct. 7. . . No Sale Haines-Coombs Nov. 18... No Vacation Haines-Coombs Jan. 13. . . On the Links "Aesop Fables" Nov. 25. . . Pink Pajamas _ Bevan-Dent Players at Play Sportlight Jan. 20 Polar Flight, A "Aesop Fables" Nov. 18 Queen Bee, The "Aesop Fables" Feb. 17. Queen of the North Woods (Serial). Clair-Miller May 12 Rodeo, The Star Cast Mar. 24 Shore Lines and Shore Development. Educational Film Mar. 3 Smith Catalina Rowboat Race Jackson-Hiatt-McKee Oct. 21 Snapping the Whip "Aesop Fables" Jan. 20. Spartan Diet "Aesop Fables" Nov. 11 Sweet Adeline "Aesop Fables" Feb. 3 Targets Sportlight Nov. 25 Taxi Beauties Jack Cooper Dec. 23 Taxi Dolls Jack Cooper Taxi Scandal, A Jack Cooper Oct. 28 Taxi Spooks Jack Cooper Feb. 17 Tiger's Shadow. The McConnell-Allan Dec. 23 Under Dog, The "Aesop Fables" Mar. 31 Uncle Tom Star Cast Jan. 27 Water Wonders Sportlight April 21 Watch My Smoke Haines-Coombs April 7 Water Cure "Aesop Fables" White Elephant, A "Aesop Fables" Jan. 13 Wooden Money "Aesoo Fables" Feb. 10. Young Hopefuls Sportlight April 28. SOUND SHORTS Length Reviewed .1 reel Mar. 23 .2 reels 1 reel Jan. 5 . 1 reel Nov. 17 1 reel May 4 2 reels Mar. 30 . 1 reel .1 reel 1 reel Oct. 27 1 reel Oct. 13 2 reels April 27 2 reels .2 reels Sept. 29 .2 reels .2 reels 1 reel Dec. 1 .2 reels April 13 .1 reel Feb. 2 . 1 reel Nov. 10 .1 reel Feb. 9 10 episodes .2 reels 1 reel 2 reels Oct. 13 .1 reel Jan. 19 1 reel Dec. 1 reel Jan. 1 reel 2 reels 2 reels April 13 2 reels Oct. 27 2 reels 10 episodes .1 reel Mar. 30 2 reels .1 reel April 20 2 reels Mar. 30 1 reel April 6 1 reel Jan. 12 1 reel Feb. 2 1 reel 26 Title *t§At the Dentist's D & F) *t§Crystal Champions *t§Dancing Around D & F) *|Dinner Time CD & F) *t Faithful Pup iD & F) *t§Go Easy, Doc or :D & F) *t§Her New Chauffeur fD & F) . . . *t§Lincoln (Special reel) (D & F). . *tPresto Changes (D & F) *rSkatina Hounds ! D & F) *§Stage Struck (D & F) Three Acts *ti>Pathe Audio Review *fi>Pathe Sound News *t§What a Day (D & F) Com Title *t$Field College *t§Flying Fool, The (A. T.) (D & F) . *t§High Voltage (A. T.) (D & F)... *t§Listen Baby (A. T.) (D & F). . . *t$Mother's Boy g or Huarr» Color Classic. ♦tSToy Shop, The Color Symphony. Twinkle Toes Color Classic. Nov. Mar. 1 reel. 1 reel . 1 reel. Coming Feature Attractions Title Star Rel. Date *t§Midstream Cortez-Windsor June 1. Dancer of His Majesty, The. . . Special Cast Amkino 7000 feet Duty to be Silent Maria Albana Aff. European 6 reels Exodus to the New World, The. . . Lyon-Prevost Pioneer . t §Way Down South Color Symphony 1 reel Full Dressed Thieves Nils Asther Aff. European 7 reels German Underworld Special Cast Aff. European 7 reels §Great Power, The Special Cast Bell Tone Great Unknown, The John Loder Aff. European 6 reels Guilty Fritsch-Vernon Ufa-Eastern Her Viennese Lover Asther-Nolan Aff. European 6 reels .fjlracle. The Southern-Pidgeon . *t§House of Secrets, The Special Cast Chesterfield *t§Molly and Me Alberta Vaughn 8250 ee Just Off Broadway Keith-Christy Chesterfield ..,„ . .. „ , (Silent Version) . 7476 feet Milak of the Snowlands Special Cast Ufa-Eastern I MLLn I' 8 Past - • - r!^nettDBrow^ April ol Our Daily Bread Mary Nolan Aff. European 7 reels *\ New °rleans^ M ,i ^ortiez-Benne" U ,Une ?2 Poet and Czar... Special Cast Amkino 8775 feet *t«Two Men and a MaW Collier-Jr.-Bennett June 15 *t§Prince of Hearts, A Kerry-Worth Imperial (Silent Version) Imperial *!§Rainbow Man The (A. T.).. .Eddie Dowling Sono-Art Prod Two Days Special Cast Amkino 6500 feet Unholy Love Wegener-Petrovitch . . Aff. European Verdun Special Cast Rich mount Vera Miezewa (tentative) Derussa Aff. European 7 reels Length Reviewed *t5 Whispering Winds Southern-McGregor May 1. UNITED ARTISTS FEATURES Title Star ^°rnT.!,.?. r,„. *t§Alibl(A:T.)(D),._, O'Malley-Busch April 20. When Duty Calls Special Cast Ufa-Eastern 6714 feet SOUND SHORTS Star Rel. Date Length Roseland Mar. 15. .1 reel *t§Awakening, The (D) Banky-Baron Nov. 17 *tBattle of the Sexes (D) Bennett-Hersholt-Haver Oct. 13 Title *f§Asleep at the Switch (A.T.) (D). *t§At the Photographers (A. T.) (F) Harry Delf Elbee 2 reels *t§Club Alabam (A. T.) (F) Abbie Mitchell Intl. Dist. Corp 1 reel ' Clyde Doerr & His Saxophone Sextet (F) Jazz Nos Intl. Dist. Corp 1 reel *T§Friend Husband (A.T.) Burr 2 reels 'Galloping Gaucho Mickey Mouse Cartoon Disney Cartoon Corp Feb. 1.1 reel. *f§Hoak (A. T.) (F) Frawley & Smith Inctl. Dist. Corp 1 reel *+§Join the Party (A. T.) (D) Roseland Mar. 1.1 reel *T§Little Friends of All the World (F) Junior Dunkan Bray Dec. . .1 reel (Silent Version) Bray Dec . . 1 reel . *t§Marionettes, The No. 1 (F).. Novelty Intl. Dist. Corp 1 reel *t§Marionettes, The No. 2 (F) Novelty Intl. Dist. Corp 1 reel *1§Meal Hound, The (A. T.) (F)The Nugents Intl. Dist. Corp 1 reel. *t§Meetthe Family (A.T.) (F).. Harry Delf Elbee 2 reels **§Miser, The (A. T.) (F) Bransy Williams Intl. Dist. Corp 1 reel *t §Monkey Squawks (A. T.) Burr 2 reels *tOpry House Mickey Mouse Cartoon. Disney Cartoon May . .1 reel *t§Party, The (D) Safrus 1 reel * tPlane Crazy Mickey Mouse Cartoon. Disney Cartoon. Mar. .1 reel *T§Radio Franks & Four Bach- elors (F) Song Program Intl. Dist. Corp 1 reel *t§Signed, Sealed and Delivered (A. T.) Burr 2 reels *tSteamboat Willie Mickey Mouse Cartoon. Disney Cartoon. Jan. .1 reel *t§This and That (D) Safrus 1 reel *t§Ticket Please (D) Safrus 1 reel ♦tTrip to the Zoo, A (F) Animal Cast Intl. Dist. Corp 1 reel *t§Varieties (D) Safrus 1 reel *t§Vaudeville (D) Safrus 1 reel *t§When the Clock Struck 12 (A.T.) (F) Welch-Malcomb Intl. Dist. Corp 1 reel Reviewed *t§Coquette (A. T.) (D) Pickford-Brown-M. Moore (No Silent Version) *t§lron Mask, The (D) Douglas Fairbanks Mar, (Silent Version) Mar, *t§Lady of the Pavements (D) Boyd-Velez-Goudal Feb. (Silent Version) Feb. *fRescue, The (D) Colman-Damita Jan. 'Silent Version) Jan. ♦fRevenge (D) Dolores Del Rio Nov. Rel. Date Length Reviewed .8 reels Mar. 16 7972 feet ...Jan. 12 8180 feet . . .Oct. 20 April 12 Mar. 23 9 . 9 16 16 12 . 12 3 *fWoman Disputed (D) Talmadge-Roland Oct. 29 8855 feet . 8659 feet . .8329 feet . 7495 feet . . 7980 feet . 7910 feet . 6541 feet . 8041 feet . Jan. 26 Mar. 16 Jan. 19 Dec 15 Nov. 17 Coming Attractions Title Star Rel. Date Length *t§Bulldog Drummond (A. T.) (D).. .Colman-Tashman-Love Mar. 30 6767 feet *t§City Lights (D) Charlie Chaplin *tEternal Love (D) Barrymore-Horn-Varconl May 11 Jan. 26 *tEvangeline (D) Del Rio-Drew *tHell's Angels (D) Lyon-Hall-Nisson *t§Lummox (A. T.) (D) Aug. 3 *t§Queen Kelly (F) Swanson-Byron July 13 *t§She Goes to War (F) Boardman-Rubens-Holland June 22 (Silent Version) June 22 *t§Song of Broadway, The (D) Harry Richman *t§This is Heaven (D) Banky-Hall June 22 Reviewed ..April 13 Feb. 23 *fThree Passions (D) Terry-Petrovitch . *t§Tin Pan Alley (A. T.) N. Talmadge-Roland. *tVenus (D) Constance Talmadge. June 1 7948 feet April 6 UNIVERSAL FEATURES Title Star Anybody Here Seen Kelly? Love-T. Moore Rel. Date .Sept. 9.. SILENT SHORTS Title Star Rel. Date Length Aladdin Bonzo Bonzo Cartoon Roseland Jan. 15 .1 reel Bonzolina Bonzo Cartoon Roseland Jan. 1.1 reel Booster Bonzo Bonzo Cartoon Roseland Mar. 15 .1 reel .... Detective Bonzo Bonzo Cartoon Roseland Mar. 1.1 reel Down Hawaii Way Color Novelty Caslle Jan. 1 . . 1 reel Fatal Warning, The (Serial) H. Costello-Graves . . Mascot 10 episodes. Flaming Canyons Color Novelty Castle Feb. 1. .1 reel Kids and Pets. Color Novelty Castle Mar. 15 1 reel Love's Witchcraft Ufa Short Ufa-Eastern . . . Feb. 11 reel Length .6243 feet .4179 feet .4786 feel 5202 feet Reviewed Reviewed 5311 feet .5740 feet Nature's Tiny Tragedies Ufa Short Ufa-Eastern. , .Jan. 15 .1 reel * Means synchronized score, f Means sound effects. % Means voice (including dialogue and incidental songs). D Means disc. F Means sound-on-film. Beauty and Bullets Ted Wells . . .Dec 16. Body Punch, The Daughorty-Faire Oct. 28 Burning the Wind Hoot Gibson Feb. 10 *t§Charlatan, The Special Cast April 14 (Silent Version) April 7 Clearing the Trail Gibson-Gulliver Oct. 7 *t§Clear the Decks Reginald Denny Mar. 3, (Silent Version) 5792 feet *t5Cohens and Kelleys In Atlantic City, The Sidney-Gordon-Price-Swain . . Mar. 17 (Silent Version) Mar. 17 *t§Come Across (D & F) Basquette-Howes April 28 Crimson Canyon, The Ted Wells Dec 16 41 79 feet Danger Rider, The Hoot Gibson Nov. 18 5357 feet Eyes of the Underworld William Cody April 28. . . .4208 feet. A. T. after title means All Talkie. 7400 feet 7752 feet Mar. 23 Dec. 22 May 11, 19 29 1665 Title Freedom of the Press Gate Crasher, The ♦tSGirl on the Barge, The. *t§Give and Take Grit Wins Harvest of Hate Hero of the Circus Honeymoon Flats How to Handle Women. *t§lt Can Be Done Jazz Mad *t§Kid's Clever, The . . . King of the Rodeo, The. *t§Last Warning, The. . . *t§Lonesome . ♦fMan, Woman and Wife. . *t§Melody of Love (A. T.). Michigan Kid One Rainy Night Phyllis of the Follies Plunging Hoofs Price of Fear, The •t§Red Hot Speed Red Lips *t§Shakedown, The Silks and Saddles Sky Skidder, The Slim Fingers Smilin' Guns Two Outlaws, The Wild Blood Wolves of the City *t § You Can't Buy Love (D & F) (A. T.) Star Rel. Date Stone-Keilh-M. Day Oct. 28.. Glenn Tryon Dec. 9 . Hersholt-O'Neil-McGregor Feb. 3 . (Silent Version) Feb. 3 .. Sidney-Henholt Dec. 23. . (Silent Version) Dec. 23. . Wells-Collins Jan. 27.. Rex-Perrin Special Cast Dec 2.. Lewis-Gulliver Dec. 30.. Tryon-Nixon Oct. 14.. Tryon-Carol Mar. 24 . . Hersholt-Nixon-Lewls Nov. 11 . . Glenn Tryon Feb. 17.. Hoot Gibson Jan. 6 .. Laura LaPlante Jan. 6 .. (Silent Version) Jan. 6 .. Tryon-Kent Jan. 20 . (Silent Version) Jan. 20. . Kerry-Starke-Nixon Jan. 13.. (Silent Version) Jan. 13 . Pidgeon-Harris.Winton Dec. 2 . Nagel-Adoree Oct. 21.. Laura La Plante Dec. 9 . M. Moore-A. Day Nov. 25 . Rex-Perrin April 14. . Cody-Thompson Oct. 28 . Denny-Day Jan. 27 . (Silent Version) Jan. 27 . Nixon-Rogers Dec. 2 . Murray-Kent Mar. 10 . Nixon-Walling-Nolan Jan. 20 Al Wilson Jan. 13 . Bill Cody Mar. 24 . Hoot Gibson Mar. 31 . . Rex (horse)-Perrin Nov. 18.. Red (horse)-Perrin Feb. 10. . Dec 2.. Hersholt-Crawford-Chase May 26. . 4596 feet 4719 feet 5606 feet 6057 feet 5591 feet 6090 feet .6832 feet 5729 feet 5509 feet .7980 feet .7731 feet .6761 feet .61 42 feet 6589 feet .6674 feet 6733 feet 6030 feet July 14 Jan. 12 !bcL B Nov. 10 Oct. 27 ..July 7 Length Reviewed .1 reel Jan. 12 . .2 reels .2 reels Jan. 12 , .2 reels Mar. 30 2 reels . 2 reels Mar. 30 . .2 reels Mar. 16 . .2 reels . .2 reels . 1 reel Oct. 20 . .2 reels . 2 reels Dec 8 .2 reels Oct. 18 2 reels Oct. 8 2 reels Mar. 23 . . 1 reel Dec. 22 ..2 reels Feb. 9 . .2 reels .1 reel . .1 reel . .1 reel Dec 8 . .1 reel Dec. 1 . .2 reels . . 1 reel . 5907 feet .4344 feet. .4230 feet .6621 feet .6621 feet. 6957 feet .6753 feet 5809 feet 4364 feet 4232 feet 5270 feet .4616 feet .4497 feet ..Feb. 26 Title All for Geraldine . . Alpine Antics Alp ne Antics And Morning Came. At the Front Beyond the Smoke. SHORT SUBJECTS Star Rel. Date Sid Saylnr Dec. 5.. Oswald Cartoon April 1 Oswald Cartoon April 1. Young-La Salle Dec. 19 Arthur Lake Feb. 25 . Edmund Cobb Mar. 23. . Bookworm Hero Lewls-Gulliver-Phllllps Dec. 17. Boundary Battle, The Edmund Cobb Nov. 17.. Buster Trims Up Trimble-Hardwick and Dog Oct. 17 . Bull-oney Oswald Cartoon Nov. 28 Calford in the Movies Lewis-Gulliver-Phillips Oct. 15 Calford on Horseback Lewis-Gulliver-Phillips Dec. 10 Claim Jumpers, The Edmund Cobb Jan. 19 Cleaning Up Arthur Lake Clean Sweep, A Bob Chandler Dec. 1 . Close Shaves May 22 . Come on, Horace Arthur Lake Oct. 8 . Cowboy Pluck Bob Curwood May 18 . Cross Country Bunion Race, The. . . Sid Saylor Nov. 7 . *t§Cross Country Run Lewis-Gulliver-Phllllps May 27 . (Silent Version) May 27. . Crushed Hats Sid Saylor Jan. 30 . Oaring Dude, A Bob Chandler Feb. 2 Daring Chances Jack Hoxle Dec. 15 . Oays of Daring Bob Curwood April 13 Dead Game Art Acord Oct. 7 Dear Old Calford Lewis-Gulliver-Phllllps Nov. 26 Death's Head Bob Curwood Dec 8 . Delivering the Goods Trimble-Hardwick and Dog May 29 Diamond Master, The Lorraine-Stevenson Feb. 3 Fantasle Laemmle Novelty Farewell Lewis-Gulliver-Phillips Feb. 4 Farmyard Follies Oswald Cartoon Dec 24 Fiery Fireman, The Oswald Cartoon Oct. 15. . Fighting Forester, The Edmund Cobb Oct. 20. . Fighting for Victory Lewis-Gulliver-Phllllps Nov. 12. . Fighting Tenderfoot, A Bob Chandler Dec. 29 . Final Reckoning, A (Serial) Lorraine-House April 15 . Finishing School Young-La Salle May 8 . *tFishing Fools Oswald Cartoon April 29 . (Silent Version) April 29 . Fish Stories Young-La Salle Nov. 21 . Footprints Laemmle Novelty Nov. 19 . . Fun In the Clouds Arthur Lake Nov. 5 . (Silent Version) Feb. 4 . Have Patience Trimble-Hardwick and Dog Feb. 6 . ♦tHen Fruit Oswald Cartoon Feb. 4 . "IHold 'Em Ozzie Oswald Cartoon Mar. 4 . (Silent Version) Mar. 4 . Hold Your Horses Young-La Salle Jan. 7 . Homeless Homer Oswald Cartoon Jan. 7 . Horse Tail, A Oswald Cartoon Dec 10. . In Line of Duty Edmund Cobb Feb. 23 . . *t|Junior Luck Lewis-Gulliver-Phillips Mav 13 . Just Monkeys Laemmle Novelty Mar. 11 . . Kicking Through Lewis-Gulliver-Phillips Oct. 1 . . Kidnapped Bob Curwood Mar. 1 6 . *t5King of the Campus Lewis-Gulliver-Phillips April 1 . (Silent Version) April 1 Knight Watch The Arthur Lake April 22 Knockout Buster Trimble-Hardwick and Dog Mar. 6 . Look Pleasant Sid Saylor Oct. 10.. Love and Sand Arthur Lake Mar. 25 . . *tLumberjack Oswald Cartoon April 15 . (Silent Version) April 15 . Magic Trimble-Hardwick and Dog May 1 . Men in the Row (re-issue) Jack Hoxie Jan. 26. . Mystery Rider, the (Serial) Desmond-Perdue Nov. 26. . Newlyweds' Court Trouble Snookums-Perdue-Egan Oct. 31 . . Newlyweds' Excuse Snookums-Perdue-Egan May 15.. Newlyweds' Headache, The Snookums-Bartlett-McPhalll. . . . Jan. 23 . Newlyweds in Society Snookums-Perdue-Egna April 17. . Newlyweds' Holiday Snookums-Perdue-Egan Mar. 20 . Newlyweds Lose Snookums, The. . . .Snookums-Perdue-Egan Nov. 28. . Newlyweds' Need Help, The Snookums-Perdue-Egan Dec 26.. Newlyweds' Unwelcome, The Snookums-Perdue-Egan Oct. 3 . . Newlyweds' Visit Snookums-Perdue-Egan Feb. 20 . Nght Watch. The Arthur Lake Oiut At Home Trimble-Hardwick and Dog Jan. 9. Paddling Co-Eds Lewis-Gulliver-Phillips Oct. 29. . Panicky Pancakes Oswald Cartoon Oct. 1 . . Phantom Riders Feb. 16 Private Business Sid Saylor .......'..'....'.'.April 26. Prodigal Pup, The Canine Cast April 8 * Means synchronized score, f Means sound effects. Length Reviewed Title Star Rel. Date . 6474 feet ... Oct. 20 Rag Doll Laemmle Novelty Feb. 11.. . 5597 feet Range of Fear, The Bob Curwood Jan. 12.. . 7510 feet Range Wolf Bob Curwood Feb. 9.. . 6908 feet Red Romance George Chandler May 4 . 7089 feet — Dec. 29 Red Warning Jack Hoxle Nov. 1 . 6552 feet Rider of the Sierras Edmund Cobb April 27. . Riding for Love George Chandler April 6. . *t§Rlvals, The Lewls-Gulllver-Phllllps April 15. . (Silent Version) April 15. . Rocks and Saddles Oswald Cartoon Nov. 12. . Romeo of the Range Bob Curwood Oct. 6 . . Sailor Suits Sid Saylor Jan. 2 . Saps and Saddles Bob Chandler Oct. 27 . Secret Outlaw, The Bob Curwood Nov. 10.. Seeing Sights Sid Saylor Mar. 27. . Shadows Laemmle Novelty Jan. 14.. She's a Pippin Young-La Salle Mar. 13 Shooting the Bull Young-La Salle Oct. 24. . *tSick Cylinders Oswald Cartoon Feb. 18 . (Silent Version) Feb. 18.. Sleeping Through Arthur Lake Dec 31 . South Pole Flight, A Oswald Cartoon Nov. 26 .. Speeding Youth Lewis-Gulliver-Phillips Jan. 7.. *|Stage Stunts Oswald Cartoon May 13. . (Silent Version) May 1 3 .... 1 reel ... ♦tSteamVat Willie Oswald Cartoon 1 reel *tStripesand Stars Oswald Cartoon May 27 1 reel (Silent Version) May 27.... 1 reel *tSuicide Sheiks Oswald Cartoon Mar. 18 1 reel (Silent Version) Mar. 18. . . .1 reel Swell Clothes Arthur Lake Dec. 5. . . .1 reel Nov. 18 Take Your Pick Young-La Salle Feb. 13 . 2 reels Jan. 12 Teacher's Pest Trimble-Hardwick and Dog Nov. 14... 2 reels Oct. 20 Television George Sid Saylor Feb. 27 — 2 reels There's a Will C. King-C. Doherty Dec. 21 ... .2 reels This Way Please Young-La Salle April 10. . . .2 reels Mar. 16 Tige's Girl Friend Trimble-Hardwick and Dog April 3 .1 reel Mar. 16 This Way Please Young-La Salle April 10. . . .2 reels Tige's Girl Friend Trimble-Hardwick and Dog. . . .April 3 — 1 reel Tracked Down Art Accord Jan. 5 — 2 reels Two-Gun Morgan Feb. 28. . . .2 reels Wash Line Romance Laemmle Novelty May 6.1 reel Watch the Birdie Trimble-Hardwick and Dog Dec. 12. . . 2 reels Dec. 8 Wax Figures Laemmle Novelty OcL 22 — 1 reel Whose Baby Arthur Lake Jan. 28 ... 1 reel Winning Point, The Lewis-Gulliver-Philllps Jan. 21 .... 2 reels Woman's Man, A Arthur Lake Dec 3 .1 reel Nov. 17 Wooden Soldier, The Laemmle Novelty Dec 17 1 reel Dec 1 Yankee Clippers Oswald Cartoon Jan. 21 .... 1 reel Jan. 5 Coming Feature Attractions Title Star Rel. Date Length Reviewed *t§Bargain In the Kremlin, The (A.T.) Joseph Schlldkraut *t§Barnum Was Right Blow for Blow Hoot Gibson June 23 Born to the Saddle Ted Wells 4126 feet *t§Braggart, The Jean Hersholt Brides Will Be Brides Laura La Plante *t§Broadway (A. T.) Tryon-Brent-Kennedy (Silent Version) Mar. 3 . . . . 5729 feet *t§College Love (D & F) (A. T.) Lewis-Gulliver-Phillips *t§Companionate Troubles Reginald Denny Crimson Hour, The De Putti-Mosjuklne *t§Dangerous Dimples Laura La Plante June 16 Doubling For Trouble Gibson-Gilbert *t§Drake Murder Case, The Erik the Great Veldt-Phllbln *t§Evidence (D & F) Laura La Plante Fallen Angels Kerry-Starke *t§Flamlng Daughters Girl Dodger, The Arthur Lake *t§Great Cinema Murder, The *t§Harmony Lane Eddie Leonard Hell Wrecker, The Hoot Gibson *r§His Lucky Day (D & F) Reginald Denny May 12 1 reel "HKing of Jazz, The (A. T.) Paul Whiteman and Band .1 reel Lariat Kid, The Hoot Gibson June 23 .2reels Man Disturber, The Reginald Denny May 19 2 reels Oct. 27 *f§Minstrel Man, The Tryon-La Plante Navy Blues Arthur Lake *t§One Rainy Night (D & F) Laura La Plante June 16 Play Goes On, The James Murray Apr. 21 Points West Hoot Gibson Aug. 30 *t §Port of Dreams, The Mary Philbin Mar. 2 (Silent Version) Sept. 22 ^Scandal (D & F) Laura LaPlante May 5 6475 feet April 27 (Silent Version) April 21 .1 reel *t§Shannons of Broadway, The (A.T.) James Gleason . 2 reels *t§Show Boat (D & F) La Plante-J. Schildkraut 13 reels April 20 1 reel *t§That Blonde Laura La Plante May 5 1 reel *f§Under the Southern Cross Special Cast 6500feet April 27 Length Reviewed 2 reels Nov. 17 1 reel Mar. 16 1 reel 2 reels .1 reel Feb. 18 .2 reels Feb. 23 2 reels 2 reels Oct. 27 2 reels 1 reel Sept. 29 2 reels OcL 6 2 reels Dec. 1 2 reels Dec. 22 1 reel April 27 2 reels Nov. 24 2 reels April 27 2 reels .2 reels .2 reels Oct. 13 2 reels .2 reels .2 reels 2 reels .2 reels .2 reels Mar. 23 .2 reels 2 reels 2 reels Dec 15 2 reels April 27 .10 episodes .1 reel .2 reels Feb. 2 . 2 reels 10 episodes Mar. 23 .2 reels . 1 reel Mar. 30 . 1 reel 2 reels Oct. 20 1 reel Oct. 27 .1 reel Oct. 20 .1 reel 2 reels Dec . 1 re<)l . 1 reel .2 reels 2 reels .2 reels Feb. 22 (Silent Version) Jan. 26 Wagon Master, The Ken Maynard Watch My Speed Reginald Denny SOUND SHORTS 9 Title Star Rel. Date 2 reels *t§ At the Night Club Brox Sisters Mar. 25 . 2 reels Feb. 9 2 reels Mar. 30 Length 1 reel . . *t§Bailey and Barnum Vaudeville Act . Jan. 1 1 .... 1 reel . . *t§Love Birds Pat Rooney and Family 2 reels Reviewed 2 reels *t§Three Brox Sisters Songs....!' '. Jan. 14 1 feel *t§Zimmerman and Granville Vaudeville Act Jan. 28 2 reels Feb 2 reels .1 reel Feb. 23 . 1 reel Mar. 23 .1 reel 2 reels Mar. 30 .2 reels .10 episodes .2 reels Sept. 29 .2 reels 2 reels 2 reels Mar. 30 .2 reels .2 reels Dec. 28 .2 reels Dec. 1 .2 reels 1 reel Mar. 1 reel WARNER BROTHERS Title Star Rel. Date *t§Beware of Bachelors (D) Audrey Ferris Oct. 27. . (Silent Version) Dec 1 *t§Conquest (A. T.) (D) Blue- Warner- Wilson Dec. 22 . (Silent Version) Jan. 19 . ♦tSFancy Baggage (D) Audrey Ferris Jan. 26 . (Silent Version) Feb. 23 . *t&From Headquarters (D) Monte Blue April 27. . (Silent Version) June 6 .. *t§Frozen River (D) Rin-Tin-Tin April 20. . (Silent Version) May 26. . Length Reviewed 5778 feet .' 5278 feet 6779 feet. . . Feb. 16 4706 feet 6447 feet 5983 feet 2reels *t§Greyhound Limited, The (D) Monte Blue Feb. 9. (Silent Version) Mar. 23. *t{Hard-Boiled Rose (D) Loy-Collier-Brockwell Mar. 30. (Silent Version) May 4 *t$Home Towners, The (A. T.) (D). .Bennett-Kenyon-Brockwell Nov. 3. (Silent Version) Dec 15 ♦t&KId Gloves (D) Nagel-Wilson Mar. 23. (Silent Version) April 27. § Means voice (including dialogue and incidental songs). D Means disc. F Means sound-on-hlm. . 1 reel Mar. 30 .2 reels Feb. 16 2 reels Oct. 27 .1 reel Oct. 13 .2 reels . .2 reels .1 reel Mar. 16 .6114 feet. 4696 feet . 8693 feet . .4841 feet. .6235 feet. Oct. 27 A. T. alter title means All Talkie. 1666 Motion Picture News *t {Little Wild Cat, The (D) •f {Madonna of Avenue A (D) *t§Midnight Taxi, The (D) • ;M, n Dollar Collar, The (D). Title Star Rel. Date Length Reviewed -/?«&«* M»rfon f/n//- Or/foii is different from all other organs. No technical description can convey the Wonderful range of musical possibilities and the amazing superiority in construc- tion. Before \jou pass judgment- before \ou bui| anu musical equipment of any ti/pe whatsoever, von owe it to ijours elf and your patrons to $et complete informa- tion on this -wonderful instrument. Robert Mnrtoi Organ Gfc New York. 15 60 Broidway Chicif o 624 So.Michifcaiv Los Angeles 1914 SoVermont SanFrancisco 168 Golden Gate HOBEK ^MORTOil ORGAN Ci\ Send me wi thorn obligation full detail on New Style >fy-k Name Theatre . Seating Capacity. Gty and State . . . . May 18, 1929 Reg. U. S. Patent Office METRO -COLD»VH- MAYER Picrwt 1 THE ROADWAY MELODY Thousands gather on Broadway while this famous sign is being repainted. PAINT FRESH PAINT AT THE ASTOR! Fourth month of "THE BROADWAY MELODY" at the Astor, N. Y. And it's just as Big as on its opening day! At $2 a steady sellout! 'THE TRIAL OF MARY DUGANT packing 'em in at the $2 Embassy. "MADAME X," the new Broadway $2 talking sensation. "THE IDLE RICH," another great talkie. No question jmy more who is the Top of the Talkies! You bet it's METRO- GOLD W^f^-M AYE R ol. XXXIX No. 20 L Los Angeles Entered as second-class matter April 22, 1926, at the Post Offict at New York, H. Y., under act of March 3, 1879 Published Weekly — $3.00 a Year Nezv York PRICE 20 CENTS Chicago A NEW TKICK. OP THE TRADE THAT 1/ BRINGING BROADWAY FRONTS TO MAIN JT. A NEW SERVICE that brings you posters — colorfui — forceful — impressive — the kind you have admired on Broadway — high powered sales displays at low-cost service charges. THIS system is so simple, anyone who can swing a brush will be able to produce posters of Broadway quality. And, at Main Street prices ! HOW ? * Through the use of this new service, we will bring to you bi-monthly, for each current release, miniature posters de- signed by a staff of the world's foremost theatrical artists, as well as a general service of poster designs for vaudeville programs, short subjects, and plans for shadow box displays. BY means of a posterscope, these miniatures can be projected on to cardboard of any desired size and outlines of the portrait or poster easily traced by your artist or sign man, and painted with the aid of a color combination chart supplied with the service. WHY don't you use this service- TO HERALD YOUR JHOW IN BROADWAY JTYLE, TO EVERY PAZ/ERBY/ WRITE AT ONCE « SR- ART ^eSKM JERVIICft IK 5I6NEWFIEL0 BLOC. FOR. FULL DETAIL «T ^SM£jL^ltKT BRIDGEPORT, CONN. DISTRICT AGENCIES BEING E/TABLI/HED^ APPLY NOW FOFk EXCLUriVE^TEKKITOSY' Adding Value to the Big Broadway Shows! PARAMOUNT TALKING and MUSICAL SHORTS 12 PARAMOUNT All-Talking / hits in May, June and July. A practical demonstration of what PARAMOUNT leadership means to you! Everybody Knows It! Paramount Gets in Lead On Its Dialog Product Exhibs Beginning to Size Up Companies — Ahead of All With Consistently Good Product NEW YORK, May 6 — As the time approaches for the announcement of 1929-30 season programs by all the big producer-distributors, exhibitors are beginning to take tabs on the various companies and their product in an effort to decide tentatively if not definitely, whose pictures they will buy beginning August 1. Unquestionably, Paramount leads in talking picture product. It has had more consistently good pictures with dialog than any other company, and the average exhibitor knows this full well. As a result, a big quota is ex- pected to get on the Paramount band wagon for 1929-30. Since Interference, its first all-talking picture, Paramount sales have soared, and those who figured the usual consistency of Paramount product, maintained for years on silents, would not obtain with talkies, have been fooled with The Letter, The Dummy, Nothing But The Truth, The Wild Party, Close Harmony, Innocents of Paris and others having followed Interference. Many others are due to be released between now and August 1 and on these the advance reports are excellent, the pictures including among others Jealousy and The Cocoanuts which confidential sales reports favor highly. J MAURICE CHEVALIER in "Innocents of Paris" $2 Talk- ing, Singing Success. »A DANGEROUS WOMAN." All-Talking, with Baclanova, Clive Brook, Neil Hamilton. "THE MAN I LOVE." All-Talk- ing, with Richard Arlen and Mary Brian, Baclanova. GEORGE BANCROFT in "Thunderbolt." Wray, Arlen. Bigger than "Wolf of Wall Street." RICHARD DIX in "The Wheel of Life." Esther Ralston. Big All-Talking drama. "DIVORCE MADE EASY." Al Christie's hit. Douglas MacLean, Marie Prevost. "GENTLEMEN OF THE PRESS." All-Talking with big Broadway cast. "THE RAINBOW MAN." Eddie Dowling's Sono-Art $2 Talking, Singing Success. "THE STUDIO MURDER MYSTERY." Bigger than "Ca- nary." Warner Oland and all- star cast. CLARA BOW in "Dangerous Curves." Richard Arlen. Bet- ter than "The Wild Party." CHARLES "Buddy" ROGERS in "A Man Must Fight." Mary Brian, Wallace Beery, June Collyer. "THE CONCERT." Starring Adolphe Menjou, Fay Compton. All-Talking Smash. PARAMOUNT - .hi I j /Season ! "FOR PERFECT RECORDING OIJTAN SOUND STUDIOS WITH High Quality of " recording now so es- sential in talking pictures, Metropolitan Sound Stu- dios have made available the very best for leading independent producers. Metropolitan has spared no expense in building and equipping sound studios where production facili- ties are of the highest cali- bre, and where trained staffs of engineers offer the most whole - hearted co-operation to the individ- ual producer. ttESULTS And Coming first talk- ing picture HAROLD LLOYD'S tor p*r*- mount. C a d d o ' s trem end- ous epic of the air. big special production HELL'S ANGELS JAMES CRUZE' THE SQUAWK SYD CHAPLIN produ c ed by C. C. Burr in a British Interna- tional pro- duction HOLLYWOOD HESE GREAT TALKING PICTURES HAVE ALL BEEN PRODUCED AT METROPOLITAN Eddie Dowling in THE RAINBOW MAN 5"iS'.Sf,' THE DONOVAN AFFAIR BLACK WATERS ing success. produced by Columbia British and Domin- ion, r e 1 e a s ed by World-Wide DOUGLAS MAC LEAN£^~ Made Easy" EDWARD EVERETT HORTON LLOYD HAMILTON THE MELANCHOLY DAME CHRISTIE TALKING PLAYS in "The Eligible Mr. Bangs" and other comedies for Edu- cational. "His Big Minute" and other talking comedies for Edu- cational. and other great Octavus Roy Cohen story hits from Christie. - - sensationally successful talking short features for Paramount. Arrangements can still be made with a limited number of responsible independents for high grade productions THE BEST RECORDING - AT A REASONABLE COST METROPOLITAN SOUND STUDIOS 1040 LAS PALMAS AVENUE HOLLYWOOD, CALIFORNIA Charles H. Christie, president H. W. Bergman, chief sound engineer William S. Holman, secretary-treasurer Leo Cahane, studio manager NEW LOW PRICE THE NEW IMPROVED GOETZ MOVIE-PHONE the proven talkie equipment low $500°° As Two Machines NOW DEPENDING UPON SIZE OF THEATRE AND SPECIAL EQUIPMENT DESIRED DEAL No. 1 — $500.00, 2 machines Disc units with tone arms, fader and volume control — but less amplifier— tubes, and speakers, for houses having adaptable non-synchronous equipment. Complete directions for self installation. Terms, $200.00 with orders, $300.00 on delivery. DEAL No. 2— $750.00, 2 machines Disc units complete with accessories including amplifier, tubes, and 3 speakers. Term, $300.00 with order, balance on delivery — For theatres up to 900 seats. DEAL No. 3 — $1,000.00, 2 machines Disc units complete with all ac- cessories including 5 speakers. Terms, 25% with order balance in easy payments — For theatres up to 3,000 seats. The same proven equipment now in successful operation in over 550 theatres throughout the country. Shipment made same day order received! Immediate installation — absolute guarantee against patent infringements. Sound on Film deliveries — Now! $1,000 Additional. GET IN TOUCH WITH YOUR NEAREST DEALER! OMAHA, NEBR.. 1506 Davenport Street, P. WINTROUB KANSAS CITY, MO., 115 West 17th Street. A| BURKE MILWAUKEE. WIS., 713 Wells Street, H. HART ORANGEBURG, SO. CAR., J. I. SIMS CHARLOTTE, NO. CAR., H. R. SCOFIELD NEW YORK CITY. 220 West 42nd Street, S. EFRUS BOSTON, MASS.. 45 Church Street, E. MARKELL MINNEAPOLIS, MINN., 3505 Colfax Avenue. South, B. F. BISHOP SLATON. TEX., O K Theatres. O. KORN ATLANTA, GA., Robert Fulton Hotel, E. F. TARBELL MEMPHIS, TENN.. Chisco Hotel, G. A. TURNER DES MOINES, IA., 513 Sixth Ave., DES MOINES RADIO SERVICE INDIANAPOLIS, IND., Colonial Theatre. L. E. GARRISON ST. LOUIS, MO., 2735 Cherokee Street, F. WEHRENBERG CLEVELAND, O., 419 Film Building. E .P. CASANAVE ABBEVILLE, LA., Frank's Chain Theatres. F. DeGRAAUW DETROIT, MICH., 412 Film Exchange Building, SHEAN & LEVY SAN FRANCISCO. CALIF., 209 Golden Gate Avenue. M. E. SEBASTIAN PHOENIX, ARIZ., Plaza Theatre, A. R. CAVANESS LA JUNTA, COLO., Frank Harvey ORDER DIRECT FROM GOETZ MOVIE-PHONE CORP. 724 South Wabash Avenue, Chicago PHONES HARRISON 8250-1 2 : sprite Small theatre xv ^ Can Nou) Have > THE BEST SOUND IN TOWN, ^Another Achievement Of Dr. Lee Deforest For theatres Of 750 Seating Capacity Or Lei EST LM and >ISC 5 The Tonal Quality Is The Same/ Deforest A cfi ieVem en ts1 iny One Of The Three At Moderate Down Payments And The Balance Over Sixty Weeks. PROMPT lATSTAJsZsAfTIONS — - 1 Gf/KRAi Talking Pier ores Cor*? 2.18 west 42. V1 STREE*., NEW YORK CITY, N\Y. 6 Walt Disney's NEWEST and ONLY MHC T7 T? L=4 ] Synchronized Sound Cartoons Recorded by POWERS CINEPHONE System Booked Solid and NOW PLAYING Over J** West Coast Theatres chain Including Extended Runs in Los Angeles and San Diego, Calif. The NTIRE Including Extended Runs in Philadelphia, and Newark, N. J. 'he Comer ford Chain-Fox and R.K.O. Theatres 2 KNOCKOUT SOUND SHORTS ON FILM AND ON DISCS "STEAMBOAT WILLIE" J "The OPRY HOUSE" "GALLOPING GAUCHO" 81 "WHEN THE CAT'S AWAY" "PLANE CRAZY" % "The BARNYARD BATTLE" "The BARN DANCE" f and SIX More to COME Warner Bros.-Stanley chain 723 7th Avenue * Bookings and BISNE Y CARTOONS £w York City 0 C AA for the Type 4 M.D.A. Pacent System— t\P*JylJ \J\J Synchronous Disc — no batteries — double channel throughout. For houses from 2.000 to 4,000 seats. FA CENT SOUND ON FILM ATTACHMENT >/. 000 extra per complete system PACENT REPRODUCER CORP. FILM CENTER BLDG., NEW YORK Louis Gerard Parent, President Phone: Chickering 7950-48-49-51-52 SYSTEM Sl£^3 Carl Laemmle presents CO "1 lie Jr.': Carl Laemmle Jr.' s first col- lege talking feature ♦..with the original 'Collegians'cast in all their glory... Sporting -speedy-jazz-excited youth ♦.♦dialog jingling with laughs ♦♦.ringing songs of the cam- pus (by the University of California Glee Club). The boys and girls are all there --George Lewis, Dorothy Gulliver, Eddie Phillips, Churchill Ross. Directed by Nat Ross* ^^^^^^^ lOO percent talking and singing / On the Desk of Every Studio Executive in Hollywood and Every Photoplay Editor in the ountry Motion Picture News BOOK Why exhibitors install the Western Electric Sound System IT is designed by the Bell Telephone Laboratories, the largest research organization in the world devoted to the problems of acoustic engineering. It is manufactured by the Western Electric Com- pany in the same factories and to the same standards of quality as is the telephone apparatus of the Bell System. It is the system by which the following producers are recording all of their productions: Warner Bros. Pictures, Inc. Fox Film Corporation Paramount Famous Lasky Corporation Metro-Goldwvn-Mayer Pictures Corporation United Artists Corporation First National Pictures, Inc. Universal Pictures Corporation Hal Roach Studios, Inc. Columbia Pictures Corporation Harold Lloyd Corporation Metropolitan Sound Studios, Inc. It insures the same quality of sound reproduction in the theatre tbat goes into the recording of all these productions in the studio. It has been in successful commercial operation in theatres for two years and nine months and is the system that has brought about the adoption of talk- ing pictures by the motion picture industry. It is installed and successfully operating in 2000 theatres throughout the world. It will give the same year in and year out service as does your telephone. It is installed under the supervision of experts selected from among the staff of telephone installers of the Bell System. It is maintained and serviced by a national or- ganization of experts skilled in the maintenance of telephone service. It offers the greatest freedom from breakdown and program interruption. It is adequately protected by a large group of fun- damental patents which insure the exhibitor kgainsj damages arising from patent infringement. It is leased upon a reasonable profit basis \vbi< li this Company is under contract not to exceed, thus protecting the exhibitor against excessive charges. It is leased upon a time payment plan that eases the exhibitors' financial problem. It is leased by a company tbat is financially strong enough to remain in business. It has proven its quality and drawing power at the box office and pays for itself. It is the only system that is giving your house the support of a nation-wide advertising campaign in popular magazines. It is the ivorUFs standard — the system by which all others are judged. Electrical Research Products Inc. 250 West 57th Street, New York, N. Y. Representing Westm SOUND \Etectric SYSTEM Member of Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President 75% of the Nation's Largest Theatres Are Equipped With 'American" Chairs THE country over ... in 10 of America's largest cities ... an offi- cial census discloses that 75% of all theatres are "American" equipped. And a roll call of the acknowledged large- scale exhibitors would show an even higher percentage. For it never has been disputed that the preeminent operators . . . those at the very top in the field are exclusive users of "Ameri- can" chairs. These figures speak for themselves. They tell a story of built- in quality, beauty and comfort that theatre owners and managers are daily turning into a profit. Theatre Ct>a?r 'Builders to the Illustrated abovt is Chair No. 6146, of which 2610 were installed in the Uni versalTheatre, Brook- lyn, John Eberson, Arch- itect. A beautiful chair with dark walnut finish wood parts, red uphol- stered Moroccoline seat and two-tone Jacquard Velour upholstered back. Two-tone metal finish on standards with aisle lights built in. Easv and silent seat movement is made certain by the use of noise- less ball bearing hinge. (^American "Public for Over jo Years American Seating Company 118 W. 40th St., New York City 10 E. Jackson Blvd., Chicago, 111. 77-D Canal St., Boston, Mass. 12 1 1 - K Chestnut St.. Philadelphia 150 Run Tests Prove Worth of d maintenance of more than $3,500,000 of sound equipment in use at theatre! under his administration for more tjpn a year — has prepared this monumental work on the new revolu- tiona^ development in motion picture ente/tainment. / a leader w r it es the leadiis The name of the author insures the accuracy, prac- / ticality and value of this the first complete working manual on operation and showmanship of the Sound Policy Theatre. "Since it is my hope to ren- der practical as well as general information, I ac- cordingly offer scientific detail together with matter of wider appeal. " from author's foreword Exhaustive Study of the Talkies I Now Printing! Ready for Delivery July 1 IF you are a theatre owner — theatre manager — projectionist — advertising specialist — it will pay you to wait for this book, the pages of which are a verit- able mine of information to serve every- one interested in the subject of sound. Distribution Exclusively by Motion Picture News CONTENTS I. Historical Survey 3 I. THE COMING OF SOUND. 2. THE GROWTH OF SOUND. II. The Theatre 3. STANDARD SOUND DEVICES. 4. OPERATION OF VARIOUS DEVICES. 5. ACOUSTICS. 6. OPERATING MANUAL. 7. MAINTEN- ANCE OF EQUIPMENT. III. The Studio 8. THE SOUND STUDIO. 9. COMMENTS ON PRODUCTION. IO. FUNDAMENTALS OF SPEECH, MUSIC, AND HEARING. IV. The Contributive Factors I I. ADVERTISING. 12. MUSIC. 13. THE SHORT SUBJECT. V. The Outlook 14. SOCIAL AND COMMERCIAL USE OF SOUND. 15. THE FOREIGN MARKET. l6. TELEVISION. 17. THE FUTURE. GLOSSARY OF TECHNICAL TERMS. )0ok on sound motion pictures "Nor is it the main func- tion of these pages to re- view or to classify things known, but to acquaint the industry with matters new and strange. " from author's foreword Replete with the latest in- formation concerning the practical application of sound in the theatre. Liberally illustrated with photographs, charts, tables and diagrams. Ultimate In Tone and Dependability and now Lower in Price CCA PUCTCPUCNE The Quality Sound System of the Screen It was inevitable that the manu- facturers responsible for the development of the screen's most highly perfected sound system should find a way to bring that system within the reach of every theatre. Production economies, resulting from increased demand, coupled with the engineering resource- fulness of the Radio Corporation of America, General Electric Company and the Westinghouse Electric & Manufacturing Com- pany, have now made this possible. Effective at once, cuts of $1,500 and $2,000 have been made on the prices of the equipment for ► Effective at once: Reductions of KI.500 to $2,000 for the famous RCA PHOTOPHONE TYPE B Equipment Now f 12,000 TYPE C Equipment Now #9,500 TYPE D Equipment Now #7,500 Synchronous disc attachment for above equipment, SI, 500 extra TYPE "E** Equipment For theatres of 750 seats and under Combination Sound-on- %r-(\rrs\ Film and Sound-on-Disc. 5V 50 Sound-on-Film Only s4750 Sound-on-Disc Only 83450 i theatres of from 750 seats to 5,000 seats. RCA Photophone's Type wFl Equipment for theatres of 750 seats and under already offers the greatest value of any sound apparatus in the field. The monthly service charges on all types of equipment have been proportionately reduced. Prepare for Fall business and give Summer business an extra pull, by placing your order for this superior sound equip- ment now. Contracts filled in order of receipt. Immediate ac- tion will mean installation with- in as quickly as thirty days. Address All Inquiries to Commercial Department RCA PHOTOPHONE, Ine Subsidiary of Radio Corporation of America 411 Fifth Avenue, New York Denver 817— 17th Street V. S. National Bank Bldg. San Franetsco 235 Montgomery Str Ruhs Building Chieago 100 W. Monro. Slr.-. l Room 1810 Kansas City, Mo. Davidson Illdg. otion Volume XXXIX NEW YORK CITY, MAY 18, 1929 No. 10 The Danger Line Overmuch Dialogue And The Foreign Market By William A. Johnston ONE of the most interesting reports on the sound picture situation to date comes from George Rotsky, manager of the Palace Theatre in Montreal. The Palace audience, he estimates, is two- thirds French. In this theatre and others of the chain in the Province of Quebec, titles of silent pictures have heretofore been run in French and English. Under the circumstances he faced the ad- vent of talking pictures with considerable trepidation. However, the die was cast — last Fall, and it now appears that talking pictures have not only proven a smashing success but the report even exceeds those we receive from many all-English speaking localities in the United States. We speak of the matter here, of course, because of its bearing upon what is unques- tionably the heaviest problem immediately facing the American film industry, namely its foreign trade, which, previous to the in- vasion of sound pictures, had been mounting till it exceeded forty percent of the total business done by the American film com- panies. It will be said that Canada is an adjacent country, that Montreal is a bilingual city: even so, however, you cannot argue away the fact that in Montreal and even in Havana the American talking picture holds to an amazing degree the interest of people of another tongue. We hesitate to argue the matter one way or another. We are content to submit facts, and our interest is confined to business angles only. We are aware enough of the fact that governments themselves will find this talking film problem even a greater one than that of the silent film, and the latter, assuredly, is disturbing enough. The plain business facts are there: American talking pictures have a far and away lead today. A number are big commer- cial successes. The American trade is al- ready reformed around the popular favor accorded the talking picture. The produc- tion forces are deep in it; so are the producers of theatre machines. It would appear that nothing can stop the sweep of the American sound picture. There is a grave lesson, however, in the Montreal situation for the American pro- ducers of sound pictures; and there is, equally, encouragement for the European producers, whether British. German or French. The lesson is this: not to put too much talk in the talking pictures. Let picture action, songs, sound effects, emotional exclamations accompanied by action and facial expression — let these express the story as much as is skilfully possible. I believe that the talking pictures which have succeeded most in Mr. Rotsky's theatre have been those in which talk was not relied upon too much to express the drama. Take "The Singing Fool" for instance. A clear and full understanding of the spoken lines is not necessary to gain the story and emotions of this picture. And. as we say, if the American picture can so be made intelligible to people of other tongues, the foreign-made picture can also be made expressive to the American public. The danger line is overmuch dialogue. 1694 Motion Picture News Picture Dates On Percentage Solution Of Sales Problems Since The Arrival Of Talkers All Exchanges Working Out Plans For Percentage System; B'way Long Run Films To Play On Tliat Basis THE playing of motion pictures on a percentage basis has arrived with a tremendous force since the advent of the talking pictures in the general mar- ket. The exhibitors who have been crying against the increased rental costs on talk- ers are willing to play them on percentage, and through this a general realignment of the sales system of the industry is about to come to pass. With the coming of the new season the chances are that the majority of contracts with exhibitors will be made on the basis of a guarantee and percentage for all dates on talking productions. At present all of the bigger talking successes that have been on Broadway for a run are playing the outlying towns and the smaller theatres on percentage. Metro-Goldwyn-Mayer, with the release of "Broadway Melody," "The Trial of Mary Dugan," "The Idle Rich," and "Wonder of Women" in June will add four additional pictures to those that are now playing on percentage. "The Fox Follies" is also to play on a percentage basis. The Warner Bros, are releasing "The Singing Fool" and "Noah's Ark" also on that basis, while Paramount are filling percentage dates with their talkers. Within the last week one of the nation- ally known detective agencies made an in- vestigation into this new method of play- ing pictures and are going to develop an organization of checkers for the accommo- dation of the exchanges throughout the country. The agency expects to have a local headquarters for checkers in each of the exchange centers. In working out the details of percentage playing it is possible that the motion pic- ture exchanges will develop a plan that will be similar to that which legitimate the- atres utilized for years in the playing of stage attractions. The theatres booked the attractions on a percentage basis, in some cases guaran- teeing the show first money. The producer of the show would provide the company, the paper, cuts and accessory advertising, while the house manager would provide his theatre, lights, stage hands and musicians, as well as the regular amount of news- paper advertising. Any amount of adver- tising over the regular appropriation would be shared on by both the house and the at- traction. It may take a year or even two before the percentage plan is fully worked out as applicable to the motion picture industry needs, but it is certain that the percentage form of playing pictures is coming in to stay. Publix May Purchase Saenger Interests THERE is a possibility that the Saenger circuit in the South may be purchased by Publix. Both Julian Saenger and E. V. Richards are in New York on the deal. Up until late Thursday afternoon there had been no closing, but it was admitted by inti- mates of both sides that the deal was in progress. From one source the information was given that this was the first of several big deals that Publix was to swing to obtain 100 per cent control in all of their partnership holdings. When this is completed, another deal, of far greater importance that might involve both Publix and Paramount, would be consummated. Warners are said to have offered $75 a share for the Paramount stock; this offer is said to have been topped by William Fox who offered $86 providing that Paramount could deliver 100 per cent control of all of their partnership affiliations. Theatre Men Win Special Election For Sunday Shows Three Week War In Iowa Town Brings Two To One Victory With Tradesmen's Help A three weeks' theatre war in Massena, la., during which 21 of the town's 540 citi- zens were arrested, ended last week when a spirited election resulted in defeat for Sun- day vaudeville, a victory for Sunday movies by a vote of 152 to 84. The election settles the controversy which recently arose when the Massena Theatre, allowed to operate on Sunday by a vote of the town council, introduced a vaudeville program. Nate Newton, retired farmer, filed information against Mr. and Mrs. Philip Griffith, owners of the theatre, and the vaudeville actors. They were arrested under an obsolescent blue law of the state, and fined $5 and costs each. Out of sympathy for the show people, Massena business men had themselves ar- rested for violation of the law prohibiting buying and selling on Sunday, were all fined. Later the special election was agreed up- on, deciding that the theatre could be oper- ated Sundays for the presentation of mo- tion picture shows. Vaudeville perform- ances will he limited to week days. Fox "Follies" Are Being Released In 35 Towns At Once Musical Talkie Won't Have Runs But Will Be Generally Issued May 25 The much heralded Fox "Follies" on the production of which more than nine months have been spent and which was heralded as certain to be a tremendous innovation in talking and singing pictures is to be re- leased simultaneously in 35 cities of the country on May 25. There will be no pre- release long runs for the production but instead it will go into the regular week stand grind houses. The picture was previewed on the Coast at both Riverside and Long Beach and, while considered a good picture of program cahbre, it was not considered up to the mark for special runs. It was stated that this picture would be the first of the Fox product to be shown on the Grandeur over- sized film, but while the Fox home office has prints of the production in both the regular and the oversized film is it quite certain that the regular size will be the one shown, even in the case of the Roxy, New York, where it is to play. A tremendous amount of money was ex- pended in the making of this picture with little of it showing on the screen. Scene after scene was shot that never saw the Hght of day other than in the studio pro- jection rooms. Fox wanted to be the first on the screens with a musical production, but both the Warners and M-G-M beat them to the punch. Studio Extras Are Now Up Against The "Wind Gause" Extra players receiving calls at the First National Burbank studios must go to the job with the understanding that the com- pany will not owe them anything if rainy weather ensues. This "wind clause" has just been added to First National contracts with extras, it deriving its name from the fact that a unit was recently held up be- cause the mike recorded a wind storm going on at the time. Qualitone Office In L. A. An office on the film row of Los Angeles has been opened by the Qualitone Corpora- tion, manufacturing talking picture projec- tion devices. The new branch is located on 1956 South Vermont Ave. Production headquarters will be maintained at 5360 Melrose Ave. Other branches have been opened in San Francisco and elsewhere with others scheduled to follow shortly. Publix Rebuilding DesMoines ? Des Moines theatrical circles are specu- lating that perhaps Publix is planning to begin reconstruction of the Des Moines The- atre, Iowa, announced a number of months ago, in the very near future. Publix officials were uncommunicative about the story. 1695 S. R. Kent To Remain With Paramount Under Contract; No Merger Deal", He Says May 18, 19 2 9 Court Dismisses 'Abie' Suit; Nichols 1 To Appeal Verdict Author Unsuccessful In Claim Of Infringement Brought Against Universal Judge Goddard, in the U. S. District I Court of the So. District of New York, on : Tuesday dismissed the suite of Anne Nichols, authoress of "Abie's Irish Rose," against Carl Laemmle and Harry Pollard and the Universal Pictures Corp. The : writer sued on the grounds that the Uni- versal production "The Cohens and ! Kelleys" was an infringement and asked for an accounting. • In dismissing the action, Judge Goddard declared that the Universal picture was not ; an infringement of Miss Nichols ' copyright and in his decision referred to several other plays of long standing that had their basic : plot inter-racial strife. The action was originally started in 1926. Had the contentions of counsel for Miss Nichols been successful in this action, the victory for them would have established a precedent that would have undermined the • very foundations of the present copyright law. Miss Nichols has announced she will ap- peal the verdict. Proctor Houses Bought By R.K.O. Price Not Stated The Radio-Keith-Orpheum interests pur- chased the holdings of the veteran show- man, F. F. Proctor, in the circuit of vaude- 1 ville theatres in New York bearing his name. The details of the purchase, whether it was outright or only involved an ex- change of stock of the Radio-Keith-Or- pheum Corp. are not stated. The addition of the Proctor houses to the RKO chain strengthens it materially in Greater New York and other parts of the State. The houses will be taken over by the new owners on August 1 of this year. F. F. Proctor made his debut as an owner of theatres by building a house in Albany, N. Y. in 1884, five years later he came to New York City and built Proctor's on West 23d Street. Later he had theatres on East . 58th and 125th Streets, and then took over the Fifth Avenue Theatre, which had been a legitimate house and converted it for stock and later vaudeville. U. A. Closes Deal With Terra-Films In Germany The deal recently closed between United Artists and Terra-films of Germany has caused considerable interest in the Euro- pean trade. The deal provides for a joined distributing organization of both concerns throughout Germany, the contract being in force since May 1st. All the United Artist product will in future be handled through these channels whilst some of the Terra pro- duct will get an American release thru U.A. Publix Leasing Theatres In Middle West PARAMOUNT FAMOUS LASKY CORPORATION has leased the Palace Theatre, Canton, Ohio, according to an announcement made by Marc Wolf, manager of the Palace, which was opened two years ago with a seating capacity of 2,000. The house is one of ten Indiana and Ohio thea- tres and operated by the Young Amusement Company. The transac- tion was carried out through the In- diana-Ohio Theatre Corporation, which, it is reported, will be headed by Sam Katz. This corporation is affiliated with Publix Theatres. Theatres included in the deal in ad- dition to the Canton house are located in Marion, O. and Gary, Anderson, Ko- komo and Indianapolis, Ind. Further announcements are to be made June 1, when it is undercstood the new owners will assume management. Steffes Control To Be Attacked At Convention W. M. Miller, Minn. Exhibitor, Launching Criticisms Of The Present Regime Minneapolis, May 15. — The control of the Minnesota M. P. T. 0. by W. A. Steffes will be the target of attack on the part of W. M. Miller, theatre owner of Cloquet, Minn., at the convention of the organization here on May 21-22. Steffes will find charges loosed by Miller hurtling about his head. Mil- ler states that the present administration is one where "mismanagement and favor- itism under Steffes have characterized the year." Miller attacked Steffes at the con- vention last year, and on this occasion he is demanding a thorough house-cleaning. He states that the organization is com- posed of 75 per cent slackers, 20 per cent willing workers, and 5 per cent active workers. He points out as especially sus- picious the fact that neither Finkelstein and Rubin or Publix have appeared before the arbitration board in two years. "There will be ample evidence that both the organization and its president and of- ficers have failed miserably in the prime purpose of their existence," says Miller. "I propose to call a halt on favoritism to Publix or any other circuit on the part of both the organization and its president." Abrahams Appointed A. P. Waxman has appointed Sanford M. Abrahams, member of the Warner press staff, as assistant to Tom Namac, publicity- advertising manager for Vitaphone shorts. "Paramount Will Remain In Business No Matter What Happens" His Manner Of Quashing Rumor Of Zukor Sellout 4 4 T AM under contract to Paramount I and I am not going to run out on any contract that I have made," is the manner in which S. R. Kent, general manager of Paramount, denied the rumor that he was to leave that organization and become identified with General Motors. The Kent rumor hit the street this week with one to the effect that Adolph Zukor had or was about to sell out his interests in Paramount and become identified with certain large banking interests downtown; that. Sam Katz was to head a combination of the Paramount-Warner-First National- Publix-Stanley interests; that Eugene Zukor was to become the head of Publix Theatres, and that there was to be a gen- eral realignment in the industry. In speaking of the "deals," Mr. Kent stated he was certain that Paramount would remain in business no matter what happened. He also laid to rest the report that the Paramount Thea- tre and Building were on the market with the remark that Adolph Zukor would as soon part with his heart as to relinquish title to the building which was built as a monument to the progress of Paramount and himself. "If there is a deal on with Radio-Keith- Orpheum I don't know anything about it, and if there was a deal the chances are that I would know. The same is true of any deal with Warner Brothers or anyone else." This was emphatic enough, but still he was asked whether there was any truth to the report that the only hitch that there was in the possibility of a deal between R-K-0 and Paramount was the fact that the former wanted to exchange R-K-0 stock, while the Paramount executives insisted that Radio Corporation stock would have to be the medium of exchange if there was to be a deal. Again came the reply, "If there is a deal I don't know about it, and it's pretty safe that there is no deal." "You know," continued Mr. Kent, "tak- ing over Paramount isn't like taking over some small lunch room around the corner. This is a mighty big institution and it rep- resents a lot of money, and, besides that, Adolph Zukor is not willing to step out of the picture for anyone. No matter what happens, Paramount will continue in busi- ness and be doing business at the same old stand. ' ' Warners Buy "The Gorilla" _ The Warner Brothers have purchased the dialogue rights to the stage play "The Gorilla" from the authors. 16% Motion Picture N ezvs Motion Picture News Survey « Quoted In Of f ical Report Of Gov't. Economic Committee Development Of Motion Pic- ture Industry Caused Shifting Of Trade According To Finding Laid Before President (Special Dispatch to Motion Picture News) WASHINGTON, May 15.— Official recognition of the theatre statis- tics gathered by Motion Picture News was made today in the Report of the Committee on Recent Economic Changes of the President's Unemployment Confer- ence, of which President Hoover is chair- man. The Committee recently completed a survey of all industries and business condi- tions of the country. The report, pointing out that the number of picture theatres in the United States is declining, says in part: "The development of the moving-picture business has been one of the causes for the shifting of trade, but it has also felt the effects. Accurate figures' for the num- ber of moving picture theatres in the United States are available only for 1926, 1927 and 1928. In 1926 the total number of motion picture theatres was 14,976. Quotes News' Survey "On March 1, 1927, the total number, according to a survey by the Motion Pic- ture News, was 15,119 and on March 1, L928, the number was 14,235. An inquiry among men familiar with the business re- sulted in an estimate for the number of theatres in 1920 as 15,000. The tendency, therefore, seems to have been for a slight decline, particularly during the last year, in the number of moving picture theatres. The theatres that were closed were chiefly mall theatres in small towns, and their disappearance was much more than offset by thr larger size of new theatres built. The Motion Picture News stated: "'This disappearing group is composed almost entirely of the 'shooting gallery type,' which have passed their era of use- fulness and are therefore giving place to the modern theatre either in the same town or in the nearby natural trading center. " 'The great increase in good roads and the use of the automobile is a decisive fac- tor in the change that is going on.' " The figures, as well as the accompanying comment which have now been adopted as authoritative by a highly important Gov- ernmental body, were incorporated in an article published on Page 1197 in the April 14, 1928, issue of Motion Picture News, following the completion of the survey con- ducted by this publication. The Commitfi n Recent Economic Changes is composed of the following: President Hoover, Postmaster General Brown, lie nick W. Dunlap, President Green of the American Federation of Labor; Julius Klein, Assistant Secretary of Commerce; John S. Lawrence, Max Mgr.'s Eviction Of An Alleged Rowdy Okayed A THEATRE manager can remove a person from his theatre for al- leged misconduct, an Indiana- polis, Ind., jury ruled in superior court in refusing to award $5,000 damages to a youth who alleged he was ousted rudely from a West Side film house. Defendants were Mr. and Mrs. Frank Bonas, operators of the Princess Thea- tre. Fox Taking Over Grauman's Chinese For $3,000,000 Schenck Sells His And U. A. Shares, Grauman To Do Likewise; Policy Same (Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Harold B. Frank- lin, president of the Fox-Wesl Coast Thea- tres has closed a deal with Joseph M. Schenck whereby the latter will sell his in- terests and those of United Artists in the Grauman Chinese Theatre. Grauman is also to dispose of his interest in the house. The reported price for the theatre and the property on which it stands on Holly- wood Boulevard opposite the Roosevelt Hotel, is $3,000,000. This seems somewhat high when one considers the fact that the building houses only the theatre and two small stores. Grauman undoubtedly is willing to leave the exhibiting field as far as this house is concerned because of the inroads that the Warner Bros. Theatre lias made on his business. The present Warner house has been doing a tremendous business since it opened and with a new theatre in the pro- cess of building Grauman possibly feels that the opposition will be too great for him to stand-off. Franklin in making the announcement of the taking over of the Chinese stated that the policy of extended runs at $2 top would be continued. The Egyptian, the former Grauman house on Hollywood Boulevard, is now also Fox- West Coast operated as a grind house. Mason, George McFadden, Adolph C. Mil- ler of the Federal Reserve Board, Lewis K. Pierson, John J. Raskob, Arch W. Shaw, Louis J. Taber, Daniel Willard, Clarence II. Woolley, Owen I). Younj> and Edward Kyre Hunt, secretary of the body. More than a hundred economists, statis- ticians and sociologists, under the direction of the National Bureau of Economic Re- search, aided the Committee in its work. IPs "Broadway" Opening At Globe After "Show Boat" The Million Dollar Talkie Makes Debut On May 27; "Show Boat9" Moves "Broadway," Universal 's $1,000,000 talkie production, is to have its world's premiere in New York at the Globe Theatre on May 27. Universal paid Jed Harris $255,000 for the screen rights to the stage production, and with the proviso that the picture would not be made until the run of the play had finished. Since then any num- ber of screen production and stage plays have utilized the night club theme for their plots. Because of this interest centers in the manner of reception that the picture will have at the hands of the public. In a measure the situation is parallel with that of "The Big Parade" and "What Price Glory." Tilt With Union Forces New Penn. Theatre To Close Because of differences between the man- agement and employes as the result of the recent installation of sound devices, the Wilmer & Vincent Theatre Co. closed its new million-dollar State Theatre in Har- risburg on May 11. It will remain closed until Fall by which time C. Floyd Hopkins, Wilmer & Vincent representative in Har- risburg, believes the difficulties will be ad- justed. In a published statement Mr. Hopkins said that the demands of the union em- ployes made it unprofitable to continue operating the theatre So. Cal. Theatre Owners Elect Officers For 1929 (Hollywood Bureau, Motion Picture News) Los Angeles, May 16. — At the annual election of officers of Motion Picture Thea- tre Owners of Southern California, the fol- lowing members were elected to office for the ensuing year. R. D. Whitson, president; L. L. Bard, vice president; Murray Haw- kins, treasurer; B. Benamjin, secretary. Board of directors include A. L. Sanborn. Russell Rogers, S. Lazarus, and C. A. Ferry. Wedding Bells Ring For M. P. Wear of Educational "Mike" P. Wear, of the Educational publicity department, this week forsakes the ranks of the bachelors, and on Satur- day, May 18, will wed Alice Bentley, stage actress. Mr. Wear is a former newspaper man from Wyoming. Lustberg Quits Excellent ■ lack Lustberg, sales manager and super- visor of exchange distribution for Excellent Pictures Corporation, has severed affiliation with that company to enter the film dis- tribution field independently. 1697 Five B'way Grind Theatres Drew Over 100% Last Week; "Singing Fool" Holds Over May 18, 19 2 9 Hot Weather Hurts Business On The Coast But Five Out Of Seven Houses Play To Better Than 100%; "Show Boat" Opens Big (Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Business in the Los Angeles and Hollywood houses was visibly effected by the warm weather which has been prevalent here for the past ten days. Still five out of the seven houses re- ported on did better than the 100 per cent average. "The Show Boat" opened at the Biltmore Theatre, in downtown Los Angeles, as a regular two-a-day attraction, and has been doing good business getting $15,000 on the week. The other downtown houses and attrac- tions are "The Pagan," at Loew's State. $31,000; Paramount, "Gentlemen of the Press," with the Publix Unit "The Perfect Girl," got $25,000; United Artists, with "Coquette" in its sixth week, played to $13,500; while the Criterion, playing "The Trial of Mary Dugan" in its second week, got $16,500. In Hollywood, Warner Brothers Theatre the last four days of the run there of "The Desert Song" brought $9,000. At Graiiman's Chinese, where "The Broadway Melody" is in its 14th week playing at $1.50 top, the returns were $25,- 500. This picture is due to leave within the nexjt two weeks to be followed by the "M-G-M Follies." ' ' The Black Watch, ' ' the John Ford pro- duction with Victor McLaglen as the star, opened fairly big at the Carthay Circle and drew $16,500. "Jango," African Hunt Film, To Have Broadway Premiere "Jango," a new feature-length African jungle picture shortly to be released by Davenport-Quigley Expeditions, Inc., will also be given its Broadway premiere in the near future. The film recently received the endorsement of the Belgian Counsul-Gen- ■eral, the British Counsul-General and the Belgian Ambassador, whose government sponsored the expedition. W. B. Are Pre-Releasing "Noah's Ark" On June 15 The Warner Bros, special Vitaphone production, "Noah's Ark," will be pre- released throughout the country on June 15. It has already been shown in New York, Los Angeles, Chicago, Boston, Philadelphia. Detroit and Atlantic City. Imperial Forms Subsidiary For Record Manufacturing Musical Disc Productions, Inc., has been formed by Imperial Pictures, Inc., Herman J. Weinberg president, as a subsidiary to manufacture musical records for theatre use. "Oath To Flag" Author Raps The Talkies FRANCIS BELLAMY, of Tampa, Fla., who composed the "oath to the flag," repeated daily by the nation's school children, takes a slap at the talkies in an article in a Tampa paper. He expresses great disappoint- ment in this new form of entertain- mnt through the fact that the record- ing was so poorly done at the perform- ances he has attended that much of the lines could not be understood. He strongly advocates the silent drama, with titles, which is understood by all. Musicians Draw Pay For 6 Months' Term Without Performing Omaha, May 17. — Honoring the contract with the Omaha Musicians association, Pub lix officials in Omaha last week agreed to continue the salaries of the 15 musicians formerly at the Riviera until September 1, though the men will not play in the re- named Paramount Theatre. The orchestra, which played both pit and stage, were given their notices three weeks ago when Publix decided to put the Riviera on an all-sound basis and change its name. The musicians will draw nearly one thou- sand dollars each week while vacationing with pay until the expiration of their pres- ent contract. The average individual weekly salary of the men is $65. Approximately 90 Houses For Butterfield In Mich. In the neighborhood of 90 theatres in the state of Michigan will be realized by the Butterfield Circuit by July 1, 1930, was the prediction made by W. S. Butterfield, who has just returned with his wife to Michigan from a three months' trip to Hollywood and Hawaii. The theatre magnate stated that about 90 per cent of his important houses are sound equipped. The Butterfield interests have finished pur- chase of land in Jackson and Muskegon and will erect two theatres, as well as closing a deal for a new house in Sault Ste. Mane. Madisoiiite Purchase Wis. Theatre At $125,000 Figure Flickering figures will be replaced by wax figures at the Madison theatre, Madi- son, Wisconsin. The theatre was sold re- cently to John Kelly, Madison, by the Fischer-Paramount theatre corporation for $ 12"),000. The transfer marks a new '•high" in theatre sales prices in Madison. Kelly will remodel the building and reopen it in the spring as a combination store and apartmenf building. "Desert Nights" A Silent Feature Withstood Sound Opposition; Six Of Run Films Top Average Business FIVE of the theatres playing a grind policy topped better than 100 per cent average in business last week. "The Singing Fool," at the Strand, by playing to a little better than $50,000, got a rating of 144 3/10 per cent, and the pic- ture has been held over for another week. The chances are that it will run three weeks. The interesting fact on the street was that "Desert Nights," the John Gil- bert silent feature at the Capitol, withstood sound opposition successfully and finished the week with $74,308.40 for 109 1/10 per cent. The remaining three are the Paramount, with a combination of "Betrayal" and Rudy Vallee, which got $81,000. The Rialto, with the second week of "Close Harmony," took $31,700, and the little Cameo, playing "Why Be Good," hit $6,800. "Why Be Good" is the first Colleen Moore starring picture which has failed to get a Broadway showing at one of the bigger houses. The Roxy, for the fourth week in succes- sion, has fallen way below average in busi- ness. Last week, with "Not Quite Decent" a talking feature, the house got $86,084, which is an 83 per cent average. "Co- quette," at the Rivoli in its fifth and final week, played to $24,300 for 86 1/10 per cent. 13 Two-A-Days In the legitimate houses, where there are 13 features showing twice daily, there are six films that remain in the hit class. All of these qualified with 100 per cent or bet- ter, with "The Broadway Melody," in its 13th week, leading them with $23,354.75 for 158 3/5 per cent; "The Desert Song," at Warner's, $18,683.75 for 110 7/10 per cent; "The Squall," at the Central on the first two days of its run, got $5,924.50 for 111 4/5 per cent; while "The Trial of Mary Dugan," at the Embassy, got $7,- 907.50; "The Rainbow Man," at the Sel- wyn, $13,398; and "Bulldog Drumtnond," at the Apollo, $21,200, nearly capacity at the house. "Mother's Boy," which came in last week, gat bad notice and immediately re- sorted to selling at cut rates and using a telephone campaign to boost business. On the week they managed to get about $7,000, which is under 30 per cent of what the house can hold. "Alibi," at the 44th St., played to $15,874; "The Show Boat," at the Globe," to $16,892, and "Madame X," at the Han-is to $17,791. "Christina," at the Gaiety, fared very badly with $6,481.50, while "Noah's Ark," at the Winter Garden, dwindled to $18,045. 1698 Motion Picture N c oi j "Don't Let 'The Sound-Panic' Make You Forget Other Phases," Says Woodhull To Exhibitors Sound Questions at M.P.T.O. Meetings Flying Around Thick As Hornets, He Declares CUT down on the conversation and get to work can be summarized as R. F. ("Pete") WoodhulPs advice to those exhiibtors who have worried them- selves into a panicky state of mind on the subect of sound. Recently returned from a several weeks' trip into convention terri- tories, the National President of the M. P. T. 0. A. was outlining his views on today's theatre problems to a member of the Mo- tion Picture News staff: "A lot of exhibitors," Woodhull de- clared, "are so worked up on the subject of sound installations and several other phases of the situation that there isn't any room in their minds for other important matters which concern every theatreman. Ninety per cent of the time given to con- ventions is taken up with discussion of sound. 'What machine shall I buy?' 'How much should I pay?' 'Will I go broke if I buy one?' 'Will the high film rentals for talking pictures and the cost of sound in- stallations and service charges bankrupt me?' are just a few of the questions shoot- ing around all sections of every exhibitor convention headquarters." Individual Problems The problems in the main are individ- ual ones, Woodhull thinks. "Do a little less talking about what to buy and what to pay and study your own case thor- oughly. What are the conditions in your town or city? Are you operating a small theatre adajcent to a big time town with a modern automobile road or other transit facilities connecting the two? If so, watch your step. It looks as though dark days were ahead for the small theatre that has to meet this kind of competition. Once the small towner gets a taste of the big time sound shows and flash acts it's difficult to keep hi in home when there is but a short distance to travel." "On the other hand there is the case of the theatre in a town of say, ten to twelve thousand population, far enough away from the lure of another city. Here is a differ- ent situation which might call for less hesi- tation on the part of the theatreowner. By virtue of distance his is the greater oppor- tunity to hold his patrons. Also, for the same reason, he can be said to have less need to hurry. "In both cases, however, I deplore haste. Haste as applied to the individual. The ex- hibitor must meet his own particular prob- lem before herding in a movement like a lot of sheep. There are plenty of things to consider. Not a great way into the future may witness many changes. Heavy pro- PtcTiOE. QUE iH.-s, V"»1 All OVgfl MHP Cyclones change to Sound Storms out Kansas way — As visualized by Cartoonist "Jolly Bill Steinicke" Governor Fisher Frees Newsreels From Censorship Prior to signing the new legislation in Pennsylvania which has freed all newsreels showing in that state from the toils of cen- sorship, Governor Fisher made the follow- ing statement at the State House, Harris- burg, Pa. : "The bill I am now considering is one which removes from censorship those reels known as newsreels which are used to de- pict current events. I can sign this bill in good conscience because experience has demonstrated the uselessness of censorship over such reels. I have never known or heard of an exhibition in violation of the law given under what was known as the newsreel. The movie industry itself, if it were ever open to criticism in this respect, has cleansed itself. We all know that it has been raised into a higher plane since it was organized on a large scale, anil lias been taken up from small irresponsible operators and consolidated in the hands of those who feel a moral responsibility for the performance that they give. In this view I am about to sign this bill so that in the future all operators of newsreels will be exempt from the censorship of the Penn- sylvania Board." duction of sound and talking pictures will eventually bring about a reduction in film rentals. The same rule applies to the neces- sai*y apparatus for sound reproduction. Weigh every detail of your own situation and if you can stand the gaff go to it. The sound picture is here to stay. But if you don't think you can carry the load, go slow." Co. Roadshowing Talkies In The West With Portable Device ( Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Roadshowing talk- ing pictures with portable apparatus in small towns through Utah has been launched by Shagnin Brothers Road Show Co. The Shagnins have arranged with Tif- fany-Stahl exchange to book the talker ver- sion of "Lucky Boy" on a flat rental basis per town. They book the combination of talker and portable reproducer into the small town theatres on a straight percent- age of the gross intake, and handle opera- tion of the equipment themselves. Eleven towns in Utah have been booked for showings of "Lucky Boy" by the Shag- nins. The brothers go into only those towns that do not have a wired theatre for sound pictures. "Queen Kelly" Shelved By Gloria Swanson (Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Gloria Swanson has temporarily shelved the talkie version of "Queen Kelly" and will make an all- talkie immediately from an original Ed- mund Goulding story, with the latter di- recting. All preparations for the "Queen Kelly" talkie are off. Bristolphone Inventor Is Preparing Smaller Model A small model Bristolphone system is be- ing perfected by Professor William H. Bristol, inventor of the device that the Consolidated Bristolphone is now market- ing. Mr. Bristol has been making a survey of the smaller theatre for the past several months, studying the requirements of these houses with regard to mechanical and acoustical needs. Movie-Phone Cost Reduced, 550 Installations Claimed A drastic reduction of the price of Goetz Movie-Phone disc and sound-on-film equipment has just been made effective, according to L. E. Goetz, general manager and national distributor for Movie-Phone. The corporation claims over 550 installa- tions throughout the country at the present &4 Governor Fisher (seated), of Pennsylvania, has just signed the newsreel Bill May 18, 1929 1699 Solving The Problem Of The Deaf Patron In The Sound ouse California Exhibitor Adopts Simple Plan Which Should End Protests To Newspaper Editors And Picture Producers THE rapid increase in production of talking pictures and proportionate fall in number of silent pictures which are being shown in theatres at the present time has brought forth many pro- tests from the deaf and partly deaf peo- ple. Newspapers have been literally del- uged with letters from individuals and organizations from all over the country and it has also been learned that produc- ers on the coast and elsewhere have re- ceived a like number of communications from the same sources. It is well known that the motion pic- ture in its silent form has been one of the chief forms of diversion and amusement for the deaf and the hard of hearing. Aside from reading it has, in reality, been the one form of recreation in which they could equally participate with the un- afflicted. 'Designed for eye-entertainment the motion picture made this possible. The Plan At last a simple plan, costing but very little, has come from a California man- ager whereby the deaf may enjoy dialogue and sound picture entertainment. It is a simple method of providing individual sound facilities for the afflicted. For those exhibitors who are confronted with this problem, the following plan of Bernie Loper's, manager of the Gateway and Bards Theatre, Glendale, is presented : The successful trial of Loper's plan came after several weeks of experimenta- tion following complaints he had received from several of his regular patrons that they could not enjoy the sound pictures because they were unable to hear them. Last week he invited a delegation from the Los Angeles League of Hard of Hearing to attend a special showing of "Close Harmony" at his theatre. The picture contained all of the elements of the newer vogue in sound films — dialogue, singing and music. The party of six deaf people sat enthralled and amazed at the clarity with which they received every sound from the film. "It was just wonderful," declared Mrs. Jane Bigelow, secretary of the league after the film finished. "I have tried var- ^ From an authoritative source it is learned that there are 10 million deaf and partly deaf people in the United States , of which 3 million are classified as children. Relatively , to a community, the number afflicted among theatre attenders would be com- paratively small. How- everthere is the good will angle which is always an important one to the the- atr emcm. At small cost Loper's plan suggests a \^ simple remedy. ious times through numerous contrivances to enjoy talking films but this is the first time that I ever heard every word and note without trouble. I think talking pic- tures are wonderful. Mr. Loper should be congratulated on his clever device. It will prove a boon to persons with im- paired hearing." The "device" is so simple that any the- atre manager can equip his theatre with similar facilities at very little cost. The Hook-Up The individual sets required for each seat so equipped consists of a pair of ear phones and an individual choke coil regu- lated by a dial. Through the latter the listener can adjust the volume to suit the needs of his own ears. Those phones are connected in series with a small micro- phone placed in front of the horns back- stage. Thus every sound is greatly ampli- fied before entering the microphone. Ex- periments will have to be made to find the most suitable place to locate this device for the best ear phone reception. The phones cost little as many second hand ones can be purchased cheap at radio stores. The choke coils can be pur- chased for a few cents at any 5 and 10 cent emporium. The house carpenter can wire the equipment through to the seats in a short time. Loper has converted the "crying rooms" in his two theatres into "deaf" rooms. He has installed a dozen extra chairs in each one and equipped them for his deaf patrons. Mothers with crying infants create no disturbance as the listen- ers are unable to hear the child's crying over the heavily amplified sound. Thus the "crying room" now serves a dual purpose. He has received numerous compliments from his deaf patrons. Many phone him ahead of time to make sure of having seats in the "deaf" section. His Hearing Revived The biggest achievement came when a retired minister who had been unable to hear a thing for fifteen years, enticed by the wide publicity Loper had received, gave the phones a try. He was able to amplify the sound to such a degree that he heard the entire picture in a satisfac- tory manner. He declared afterward that it was the first time he had heard music since he was stricken. Since Loper's initial success other the- atres on the west coast have taken up the idea and are following suit in providing facilities for their deaf patrons. As told, Loper's plan would seem to be practicable for any de luxe house which has a children's room, or other room which could be set aside for the use of deaf patrons. Also, the low cost of the earphones and other equipment would bring it within the reach of theatres without any great out- lay of money. Exhibitors who may have other plans for meeting the problem of the deaf pa- tron in the sound house are invited to submit them for publication in the News. The Loper plan appears to be the first simple, workable solution of the problem. 1700 Motion Picture News Turns His Lobby Into A School Display And \^ins Community THE "Community Idea" and its value as a builder of theatre good-will is again well expressed in a campaign w orked out by Gilbert P. Josephson, man- ager of the De Witt theatre, Bayonne. New Jersey. That his plan is a practical one is shown in the fact that when Josephson took over the management of this house the books were in the proverb- ial "red." To-day it is turning in an exceptionally fine profit. A New MetJwd Josephson's method of enlisting aid from a school and its students is a direct turn-about from the old system. Instead of seeking out the pupils to act as medi- ums in the distribution of programs or other theatre-attendance propaganda he accomplished the amazing result of bring- ing the school, and those interested in the school, to the theatre. Here is his plan, briefly set down : Josephson focussed his attention on the local vocational school as his campaign opener. Here was a thriving institution THE BAYONNE TIMES The Vocational Exhibit The high development of the vocational de- partment of our public educational system is comparatively recent, and it is therefore prob- able that there are many people of this city who are still not fully aware of the import- ance of this branch of the school's' activity. For thi3 reason it is pleasing to note that a number of products of the Bayonne Vocational School are on exhibition in the lobby of a local theatre, where they may be viewed by large numbers of people. And they deserve close attention, for they constitute substantial evi- dence that Bayonne is not laggard in practical educational progress. Academic instruction in this city has reached a high point of development. Bayonne's pub- lic school system easily ranks with the best in the state, and since New Jersey's reputa- tion as a commonwealth with an uncommon educational structure extends far beyond her own borders, it may be seen that the city's pride in its attention to the problem of the mental development of its younger genera- tions is entirely justifiable. But all over the country in recent years there has been a growing recognition of the importance of man- ual as well as intellectual training; and here, too, Bayonne has given hearty response. The exhibition in the theatre lobby is the material evidence of that response. It is a credit to the city In general and to the direc- tors of the Vocational School's work in par- ticular. in his community and he planned to show citizens just what work was being done in it. His first move was to devote the entire space of his lobby to the display of samples of all work turned out by students of the school. On Monday, Tuesday and Wednesday, the display idea was carried out. A full sized stairway built by the carpentry students was among the first exhibits. Then, a motor-driven lathe designed and built by the machine shop workers, and samples in tool-making, etc., from the same department. In another corner, two drafting tables were placed where two This theatre manager chose the V ocatio?ial School of his city as the means of arousing Com- munity Spirit. In every city, there are various in- stitutions and relief funds which will enthusiastically respond to co-operative ef- fort, and in practically all mstances reflect a bond of good feeling between these organizations and the the- atreman. Increased at- tendance is the net result. In illustration of how Josephson's campaign appealed to the editor of a Bayonne newspaper students could be observed working on machine assembly and architectural prob- lems. Other displays included samples of wood turning, cabinet-making, print- ing, photography, dress designing and making and many other activities. An Important Factor A most important factor which con- tributed its full share to the success of Josephson's plan was the Vocational School department of The Bayonne Tinies. Reporters from this newspaper covered the exhibition in the lobby and fired with Josephson's enthusiasm, the editorial page also carried a generous amount of space devoted to comment on the scheme. With his plan proceeding smoothly and local interest mounting from the effect Gilbert P. Josephson, of the DeWitt Theatre, Bayonne, IS. J., who took this house out of red ink to black. He is a member of the Stanley- Fabian organization of newspaper publicity and lobby display, Josephson next arranged to show a three- >reel motion picture filmed in the school. This was scheduled for Thursday, Friday and Saturday of the same week. During the forepart of the week students were stationed at the theatre with information bulletins and they stood ready to answer all questions relating to the school. The foregoing was the beginning of the extensive campaign waged by Josephson to acquaint the citizens of Bayonne with the facilities their own school had to offer. It brought the work of their own institu- tion to them in a manner which had never been accomplished before. The net re- sult was the building of a close relation- ship between theatre and community. Try This One Another act which endeared Josephson to the i>oor people of Bayonne happened last Christmas. He arranged to give away 3,000 stockings filled with candy, nuts and toys. This was also commented on editorially by the local newspaper and the whole town talked about the De Witt Theatre. In a forthcoming issue of Motion Pic- ture News another notable example of winning community good will by co-oper- ation with schools will be presented. In this instance, the theatre virtually put on a city-wide drive, in which were enlisted all the social and welfare organizations of the community, culminating in an ex- hibition, very extensive in scope, in the lobby of the theatre. The plan of campaign followed will be outlined in detail in this article which can- not fail to prove of vital interest to many exhibitors. May 18 , 19 2 9 1701 Motion Picture News Weekly Box Office Check-Up And Showmen's Ad. Tips In Figuring Percentage Rating On Pictures, The Normal Or Average Business Of The Theatre Is Taken As 100% Abie's Irish Rose (Par.) SAN DIEGO, CAL.— Fox Cabrillo Theatre (740), 7 days, 40c-50c60c, Mickey Mouse Sound Cartoon, Fox Movietone News. Weath- er, good. Rating— 125% AD TIPS — Book, window and music tie-ups only ; play's reputation sold the picture. — Fox Cabrillo Theatre, H. L. Hartman, Mgr., San Diego, Cal. Alibi (U. A.) NEW YORK CITY, N. Y. — 44th Street Theatre (1,323), 7 days, $l-$2, two shows a day, three Sat. & Sun. Paramount talking shorts. Weather, rain and fair. Rating— 92 9/10% (Fifth Week) SALT LAKE CITY, UTAH.— Granada Theatre (2,600), 11 days, 15c-50c. Weather, fair. Rating— 125% CHATTANOOGA, TENN.— Tivoli Theatre (1,900), 3 days, 50c-60c, "Eddie Peabody and His College Chums," Color Classic : "Toy Shop," News. Weather, fair. Rating— 105% AD TIPS — Exploit as "100 per cent spoken underworld thriller" and used local street car weekly tickets, says Dave Schayer, Mgr. Gran- ada Theatre, Salt Lake City. Picture appeals to most any class, he believes. The manager of the Tivoli Theatre, Chattanooga, Tenn., sees the film as appealing to adults and advises exploit- ing its smashing all-dialogue and its crook characters and night club life. Mention tin- original play, "Night Stick," he tells us. Bachelors' Club, The (General) BALTIMORE, MD. — Hippodrome Theatre (2,500), 6 days, 20-SSc, Pathe News. Bert Smith Players in "Please Get Married." with vaudeville and chorus. Comedy. Weather, clear and mild rain one day. Rating— 90% AD TIPS — Exploit Talmadge and Murphy in a Family Treat. Explain : "He was presi- dent of the Bachelors' Club, but when he met Dot he didn't care a jot, and married her just the same. See this season's greatest laugh riot." Audience appeal : to all who like plenty of wholesome fun of the brand Dick Talmadge has made popular. It went fine with our family trade.— Hippodrome Theatre, Nat Keene. Mgr., Baltimore, Md. Behind The German Lines (Par.) SALT LAKE CITY, UTAH. — Victory Theatre (1,287), 7 days, 15c-50c, Vitaphone Acts and Movietone News. Weather, fair. Rating— 100% Behind The German Lines — Cont. AD TIPS — Exploited as official and authen- tic war picture actually photographed on battle- fields. Audience appeal : practically any class that enjoys historic and sensational films. — Vic- tory Theatre, Ray Hendry, Mgr., Salt Lake City, Utah. Betrayal, The (Par.) NEW YORK CITY, N. Y.— Paramount Theatre (3,666), 7 days, 40c -65c-75c-85c-$l, Para. News and Technicolor Fashion Review. Donald Ogden Stewart comedy "Humorous Flights" a talkie, Rudy Vallee and Stage band, Frank Cambria's Publix L'nit "Castles of Dreams," Jesse Crawford organ specialty. Weather, rain and fair. Rating 112% Bellamy Trial, The (M-G-M) ANN ARBOR, MICH.— Majestic Theatre (1,050), 4 days, 10c-50c, Rice Sportlight, Pathe Review, Para. News. Weather, cool. Rating— 60' I AD TIPS— Exploit the fact that there is a mystery story so real that even the confirmed fans are made to believe it is all real and has actually happened. Audience appeal: adult. — Majestic Theatre, Ann Arbor, Mich. Black Pirate, The (U. A.) JOLIET. ILL.— Princess Theatre (960), 2 days, 15c-35c, Comedy, News. Weather, clear and cold. Rating — 85% AD TIPS — Exploited as being returned by popular demand. Billed it as an unforgettable spectacle with Douglas Fairbanks at his best. Audience appeal : for everyone, especially chil- dren.— Princess Theatre, Patrick McManus. Mgr.. Jolict, 111. Black Watch, The (Fox) LOS ANGELES, CAL.— Carthay Circle Theatre (1,650), 75c-$l.-$1.50, "Unaccustomed As We Are" (M-G-M), Fox Movietone News, Elinor's Orchestra. Weather, hot. Rating— 125% Blindfold (Fox) TACOMA, WASH.— Fox Colonial Theatre (965), 25c-35c, Fox News, Topics and Com- edy. Weather, raining early and then fair. Rating— 75% COLUMBUS, OHIO. — Majestic Theatre. (1,000), 7 days, 15c-25c, Pathe News, Organ. Rating— 85% AD TIPS — Radio, newspaper and billboards angles. Audience appeal : all classes. — Fox Co- lonial Theatre, Doug. Kimberley, Mgr., Ta- coma, Wash. Blindford — Cont. O'Brien's and Moran's popularity was stressed by the management of the Majestic Theatre, Columbus, O., as well as the repu- tation for underworld stories that the author of the story, Charles Francis Coe, possesses. Blockade (RKO) HOUSTON, TEX.— Majestic Theatre (2,- 250), 7 days, 25c-60c, 5 Acts Vaud., Fox Movie- tone News. Weather, fair and warm. Rating — 80(/'c AD TIPS — We advertised action, rum-run- ning story, and Nilsson in first talkie. — Majestic Theatre, Houston, Tex. Broadivay Melody, The (M-G-M) OMAHA, NEB.— Rialto Theatre (2,247), 7 days, 35c-75c, Paramount News. Weather, rainy. Rating— 140^ (Third Week) TAMPA, FLA.— Victory Theatre (1,600), 7 days, 25c-50c-60c, Fox Movietone News, Vita- pone Act. Weather, hot. Rating— 150% VANCOUVER, B. C— Capitol Theatre (2,- 400), 6 days, 25c-65c, Presentation, Two-Reel Talkie "The Lash," Fox Movietone News, Cal- vin Winter and His Capitolians. Weather, fine and bright. Rating— 165% SAN ANTONIO, TEX.— Empire Theatre (1,550), 7 days, 25c-35c-50c, Vitaphone Acts and Fox Movietone News. Weather, fair and warm. Rating— 150% MILWAUKEE, WIS.— Strand Theatre (1,- 297), 25c-60c, Comedy, Fox News. Weather, unsettled. Rating— 907 (Sixth Week) BIRMINGHAM, ALA.— Empire Theatre (1,000), 6 days, 25c-40c, Pathe Review, M-G-M News. Weather, variable and cool. Rating— 105% (Fourth Week) BALTIMORE, MD. — Loew's Valencia Theatre (1,500), 6 days, 35c-50c, M-G-M News, "Nearly Divorced" (M-G-M). Fifth conse- cutive week at this playhouse after one week at Stanley and with one week at Parkway. Weather, clear, mild rain one day. Rating — 867c NEW YORK CITY, N. Y.— Astor Theatre (1,120), 7 days, $l-$2, two shows a day, three Sat. & Sun. M-G-M talking shorts. Weather, rain and fair. Rating— 158 3/5% (Thirteenth Week) AKRON, OHI O — Loew's Akron Theatre (3,500), 7 days, 35c-50c-65c, Fox Movietone News, five vaudeville acts. Weather, rainy, cold. Rating— 180% 1702 Motion Picture News Broadway Melody, The — Cont. JACKSONVILLE, FLA. — Florida Theatre (2,300), 25c-60c, Stage Show, Para. News. Weather, unsettled. Rating— 110% BUFFALO, N. Y. — Century Theatre (3,000), 65c, Fox Movietone News, Comedy, Presentations. Weather, fair and warm. Rating— 160% (Fifth Week) LOS ANGELES, CAL. — Grauman's Chi- nese Theatre (2,023), 75c-$l.-§1.50, Vaudeville Revue. Weather, hot. Rating— 153% (Fourteenth Week) AD TIPS — Advertised it three weeks before it opened, going strong in the newspapers and utilizing store window displays, reports Lloyd Dearth, Mgr., Capitol Theatre, Vancouver, B. C, who believes that the picture appeals to ev- eryone and every class. Mgr. H. J. Thatcher, Mgr. of the Empire Theatre, San Antonio, agrees that the appeal of the film is for every- one. It has every angle, he says, and he gives each of the stars a boost. The music is bound to appeal to both old and young in his opinion. It has general appeal and should be played up as an all-talking, all-singing, all-dancing re- vue of back stage life, declares Mr. Wm. E. Mick, Mgr. of the Strand Theatre, Milwaukee, Wis. These same angles were stressed by Bert Hollowell, Mgr. of the Empire Theatre, Birm- ingham, Ala., when he played "Broadway Mel- ody." He also agrees that it has universal ap- peal. The all-singing, all-dancing and all-dia- logue angles are also recommended by Geo. B. Peck, Mgr. of the Victory Theatre, Tampa, Fla. He thinks the work of the cast is great and advises all to go strong on the peeps behind the scenes and the shots from the front as well. Universal appeal, says Mr. Peck. Kept up extensive exploitation and tie-ups, de- clares John Howard, Mgr. of the Rialto The- atre, Omaha, Neb. His campaign included win- dow displays and theme-tune plugging in local restaurants and dance halls. He also mailed out 5,000 postcards with appropriate copy and through a tie-up with nearby railroads distrib- uted 10,000 throw-aways within a vicinity of 100 miles of Omaha, the throw-aways also of- fering reduced raftes on wfeek-end trips to Omaha. The heavy advertising campaign of Manager D. J. Nolan, of Loew's Akron Theatre, Akron, Ohio, stressed the music ,love theme, the stars. The jazz sequence, The Wedding of the Painted Doll, was mentioned prominently in the billing as the screen's glittering best. It has universal appeal, declares Mr. Nolan. Bulldog Drummond (U. A.) NEW YORK CITY, N. Y.— Apollo Theatre (1,270), 7 days, two shows a day, three Sat. & Sun., $l-$2, Par. talking shorts. Weather, rain and fair. Rating— 100% (Second Week) Bridge Of San Luis Rey, The (M-G-M) MACON, GA.— Ritz Theatre (1,000), 3 days, 25c-35c-50c, Krazy Kat, two Vitaphone units and Par. News. Weather, fair. Rating— 85% ROCHESTER, N. Y.— Regent Theatre (1,510), 7 days, 25c-50c, "Songs of Roses" (M-G-M), "Dear Old Calford" (U), Selected News. Weather, clear to rain. Rating— 130% AD TIPS— The fact that the picture is a faithful screen record of the novel was em- phasized in the ads of Howard Amos, Manager of the Ritz Theatre, Macon, Ga., and Martin Dryer, Manager of the Regent Theatre, Ro- chester, N. Y. Mr. Amos also mentioned that the film was dressed with sound effects. In addition to advance stories and extra ad space, Mr. Dryer distributed 1,500 bookmarks to get The chorus in "Broadtvay," the Universal fea- ture film form a heart on the "Li" set. They shake their shoulders and limbs in the screened play of stage life which Director Paul Fejos brought to the screen Bridge Of San Luis Rey — Cont. readers and foooklovens jriteresrted. Special stories and a picture of Damita relating to the story of her romance with a German prince was carried in a German daily. Pictures and out out letters naming the film were displayed in the lobby a week in advance. Photos were placed in downtown windows and the cast was stressed in the advertising campaign that Mr. Dryer carried out. Canary Murder Case, The (Par.) ANN ARBOR, MICH.— Wuerth Theatre (777), 4 days, 10c-50c, Movietone short, and Fox Movietone News, Kinograms. Weather, cool. Rating— 100%. AD TIPS— Exploit the fact that Van Dine is said to have told Paramount that the picture is better than the book. Many of our. patrons thought so, too. Arranged pre-showing for police commissioners, officers and city officials and business men. Stopped show and handed out slips to fill in the name of character they thought was guilty. Gave ground for lots of exploitation. General appeal. — Wuerth The- atre, Ann Arbor, Mich. Captain Swagger (Pathe) ALBANY, N. Y.— Proctor's Theatre (1,- 800), 3 days, 35c-75c, Vaudeville Acts. Weath- er, fair. Rating— 90% AD TIPS— Exploited that this picture had life and love with rich, thrilling sound effects. Audience appeal, all classes. — Proctor's Theatre, Joseph Wallace, Mgr., Albany, N. Y. Carnation Kid, The (Par.) ATLANTIC CITY, N. J.— Stanley Theatre (1,999), 3 days, 40c-50c, "The Framing of the Shrew" (Par.), Bcrnie Cummins and his Bilt- more Orchestra (Vita.), Par. News. Weather, generally fair. Rating— 80r; AD TIPS— Exploit Douglas MacLean in his first talking comedy. Audience appeal : general. — Stanley Theatre, Jos. Jordan, Mgr., Atlantic City, N. J. Children Of The Ritz (F. N.) OKLAHOMA CITY, OKLA.— Empress Theatre (1,250), 3 days, 10c-25c-35c-50c, Pathe News and Vitaphone Comedy. Weather, fair and cold. Rating— 100% Chinatoivn ISights (Par.) ANN ARBOR, MICH.— Wuerth Theatre (777), 3 days, 10c-50c, two Movietone shorts, Fox Movietone News and Kinograms. Weather, cool. Rating— 57% Chinatown ISights — Cont. ROCHESTER, N. Y.— Piccadilly Theatre (2,259), 7 days, 25c-60c, "Wiggle Your Ears" (M-G-M), Jess Strafford and band (M-G-M), Organ, Pathe News. Weather, clear to rainy. Rating — 85% AD TIPS— Beery's first talkie. Play up the real Chinatown scenes and make 'em gory. It appeals to most patrons as there is plenty of suspense and the talking is good. — Wuerth Theatre, Ann Arbor, Mich. Thrills of underworld life given play in advance stories and ads, with no outside hook- ups. Stress laid on Beery's first talking film. Ads told public the film was a faithful trans- lation of Chinatown joss houses and tea rooms. Large character sketch by artist in all ads. Audience appeal : all ages and classes. — Pic- cadilly Theatre, Herbert Chatkin, Mgr., Rochester, N. Y. Christina ( Fox ) NEW YORK CITY, N. Y.— Gaiety The- atre (808), 7 days, $l-$2, two shows a day, three Sat. & Sun., Fox Movietone Shorts, Movietone News. Weather, rain and fair. Rating— 69 2/5% (Sixth Week) Circus Kid, The (RKO) CEDAR RAPIDS, IOWA.— Strand Theatre (1,400), 3 days, 10c-25c-35c, "Deadshot Dick" Short Comedy, Pathe Sound News. Weather, rainy. Rating — 95% AD TIPS — Feature picture of true circus life ; whole circus troupe taking part. Empha- sized thrills. Audience appeal : all classes, all ages. — Strand Theatre, Ray Swan, Mgr., Cedar Rapids, Iowa. Clear The Decks (U.) VANCOUVER, B. C— Pantages Theatre (1,700), 6 days, 30c-50c, Presentation, 6 Vaude- ville Acts, Local News Reel. Weather, fine and bright. Rating— 40% ROCHESTER, N. Y.— Rochester Theatre (4.000) , 7 days 25c-35c-60c, Six Acts, "Gallop- ing Gaucho" (S.R.), Int'l News. Weather, clear to rainy. Rating — 85% AD TIPS — Exploited strong comedy angle. All aboard for sailing the seas of merriment with R. Denny. A rollicking, rib-tickling farce that will make you laugh at a love-sick, sea-sick hero. Audience appeal : general. — Pantages Theatre, Llovd Pantages, Mgr., Vancouver, B. C. Denny was given the big play as the most important thing about the film in H. M. Addison's handling of the picture when it played his theatre, the Rochester, Rochester, N. Y. He billed it chiefly as a side-splitter and made mention that it was 40% in dialogue. Appeals to all ages and classes, believes this manager. Close Harmony (Par.) KNOXVILLE, TENN.— Tennessee Theatre (2.001) , 25c-50c, 3 days, Vitaphone Numbers, Organ, Par. News. Weather, rainy. Rating— 110% JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c-60c, 2 Acts, Educational Comedy, News. Weather, clear and cold. Rating— 115% NEW YORK CITY, N. Y.— Rialto Theatre (1,960), 7 days, 35c-65c-75c-85c-$l„ Paramount News, Paramount talking shorts. Weather, rain and fair. Rating— 110 2/5% (Second Week) ATLANTIC CITY, N. J.— Stanley Theatre (1,999), 4 days, 40c-50c, "Joe's Vacation" (Para.), Curiosities — In Sound, Paramount News. Weather, generally fair. Rating— 100% May 18, 1929 1703 Close Harmony — Cont. MACON, GA. — Rialto Theatre 6900), 3 days, 30c-45c, Pathe News, Universal Cartoon, Paramount unit. Weather, fair. Rating— 140% AD TIPS— Exploit this as an all-talking, all-song, all-dance romance. Names of Rogers and Carroll worth plugging. Feature it as mu- sical sensation with big time acts shown. Also feature romance. Audience appeal : universal. —Rialto Theatre, Joliet, 111. The team of Carroll and Rogers was played up by both the 'management of the Stanley Theatre, Atlantic City, N. J., and Monty Sal- mon, Mgr. of the Rialto Theatre, Macon, Ga. The former also exploited it as a big jazz revue screened with all singing and good danc- ing. He also played up the teamwork of Oakie and Gallagher. Mr. Salmon's idea was to emphasize the behind the footlights angle. He considers it great for youth. Cohens and Kellys in Atlantic City, The (U.) OMAHA, NEB.— World Theatre (2,500), 7 days, 25c-60c, Fox News, Fanchon & Marco "Rollin' On" with Gene Morgan as master of ceremonies. Stage show pulled up percentage. Weather, rainy. Rating— 115% AD TIPS — Exploitation of picture held down due to extensive campaign on opening week of Fanchon & Marco units. Advertised extensively in newspapers as all-talking com- edy riot, etc. — World Theatre, Ralph D. Gold- berg, Mgr., Omaha, Neb. Coquette (U. A.) KNOXVILLE, TENN.— Tennessee Theatre (2,001), 25c to 50c, 3 days, Vitaphone Numbers, Organ, Par. News. Weather, fair. Rating— 110% TACOMA, WASH.— Pantages Theatre (1,- 500), 7 days, 10c to 75c, 3 Acts of Vaudeville. Weather, rainy early and then fair. Rating— 100% SAN ANTONIO, TEX.— Texas Theatre (3,000), 7 days, 25c-35c-60c, Publix Presenta- tion "Volcano," Vitaphone Specialties and Par. News. Weather, fair and warm. Rating— 75% SAN FRANCISCO, CAL.— Granada The- atre (2,900), 7 days, 35c to 60c, Severi Orches- tral Program, Par. News. Weather, fair. Rating— 100% (Second Week) CANTON, OHIO.— Loew's Theatre (2,125), 7 days, 30c-50c, Vaudeville done away with for week. On screen, Fox Movietone News, Phil Spitalny in "Ship Ahoy," Movietone, and Hal Roach Comedy "Movie Night," Organlogue fea- turing "Coquette." Weather, clear and cool en- tire week. Rating— 150', SEATTLE, WASH.— Blue Mouse Theatre (950), 25c-35c-50c-75c, Par. Sound Comedy and Fox Movietone News. Weather, clear. Rating— 85% (Fourth Week) SAN DIEGO, CAL.— Plaza Theatre (600), 21 days, 40c-60c, Vitaphone Acts, News Reel. Weather, good. Rating— 65% BALTIMORE, MD— Loew's Stanley Th- atre (3,654), 6 days, 25c-65c, Fox Movietone and Par. News, Orchestra, Organ, "Al Wohl- man," (M-G-M talkie short). Weather, clear mild, rain one day. Rating— 134% NEW YORK CITY, N. Y.— Rivoli Theatre (2,200), 7 days, 35c-65c-75c-85c-$l, Par. News, Par. Talking Shorts. Weather, rain and fair. Rating— 86 1/10% (Fifth Week). ASHEVILLE, N. G— Imperial Theatre (1,181), 6 days, 10c-40c-50c, Two Vitaphone Acts, Movietone News. Weather, rain every other day. Rating— 100% Coquette — Cont. LOS ANGELES, CAL.— United Artists Theatre (2,100), 35c-50c-65c, M-G-M Revue: "Climbing Golden Stairs." Rating— 100% (Sixth Week) AD TIPS — Several methods of ballyhooing this film were utilized by various managers included among this week's reports. Al Fourmet, Mgr. of the Texas Theatre, San Antonio, Tex., played up Pickford in her role of the piquant flirt in his ads, boosting it as a literal stage production. For all ages and classes, he de- clares. A heavy advertising campaign a week in advance and an elaborate and early use of 24 sheets helped C. D. Miller, Mgr. of the Pantages Theatre, Tacoma, Wash., to sell the picture. A great picture for all classes, he asserts, although appealing mostly to women. The Granada Theatre, San Francisco, Cal., used a larger ad campaign than usual, playing up the fact that it was the star's first talkie. Such phrases as "intense, loving passionate," a "heart thrill every woman would regret not seeing" and "a golden voiced bob-haired grown up Alary" were used with good effect. Appeal to all classes and ages, in the opinion of the Granada management. Don't concentrate on the name of the star, advises Russell Bovim, Mgr. of Loew's The- atre, Canton, O. Go strong, he says, on the fact that it is a 100% talkie. He featured the theme song "Coquette" and also included the names of the other players in his ads. The star was exploited as appearing in a grown up role in her first talkie by John Hamrick, Mgr., of the Blue Mouse Theatre, Seattle, Wash., and the angle of its adaptation from the stage play was also stressed. Appeals to everyone but the kids, declares this manager. M. F. Anyon, Mgr. of the Plaza Theatre, San Diego, Cal., brought the idea into play of sending out postcards postmarked Holly- wood and showing the "new Mary Pickford." A letter on studio stationery was also sent out; it asked patrons to see the picture. Other ideas employed by Mr. Anyon were street car ads and the opportunity offered the fans to hear the star's voice. The fact that it was Mary's first talkie, that it contained Johnny Mack Brown of "Dancing Daughters," that Miss Pickford wears a boyish bob and makes use of flirty eyes were emphasized by Charles Raymond, Gen. Mgr. of Loew's Stanley The- atre, Baltimore, Md. He emphasized such lines as "see and hear Mary rise to emotional heights. You will sob with her, laugh with her and cry with her. A powerful drama of love's sacrifice." Dancing Vienna (F. I\.) UTICA, N. Y.— Gaiety Theatre (1,700), 4 days, 25c-35c-50c, 5 Keith Vaudeville ac.ts, Int'l News. Weather, rain and warm. Rating— 125% A Dangerous Woman (Par.) SALT LAKE CITY, UTAH.— Capitol The- atre (2,000), 7 days, 15c-60c, Fanchon and Marco Stage Presentation, Par. News. Weath- er, fair. Rating— 100% AD TIPS— Exploited as a "Melodrama of Jungle Passion," also 100 per cent talking. Au- dience appeal: practically all classes. — Capitol Theatre, George E. Carpenter, Mgr., Salt Lake City, Utah. Desert JSights (M-G-M) NEW YORK CITY, N. Y.— Capitol Theatre (4,260), 7 days, 35c-50c-75c-$l-$1.5O, M-G-M and Fox Movietone News, Hal Roach-Our Gang comedy, "Dreams of Hawaii" an Arthur Knorr stage production, Dave Schooler and stage band. Weather, rain and fair. Rating— 109 1/10% Desert Song, The (W. B.) NEW YORK CITY, N. Y.— Warner's Theatre (1,360), 7 days, $l-$2, two shows a day, three Sat. & Sun., Vitaphone shorts. Weather, rain and fair. Rating— 110 7/10% (Second Week) LOUISVILLE, KY. — Strand Theatre (1,735), 7 days, 35c-50c, Three sound acts and Fox Movietone News. Weather, rainy and cool. Rating— 140% LOS ANGELES, CAL.— Warner's Holly- wood Theatre (3,000), 35c-50c-65c, Phil Baker in "Spain." Weather, hot. Rating— 75% AD TIPS— Played up the fact that this is first Vitaphone operetta and then stressed the big musical hits of the piece. Also men- tioned prominently the fact that Boles is former musical comedy star and insisted that screen version of operetta was like stage play. Audience appeal : adult. — Strand, C. C. Atkin- son, Mgr., Louisville, Ky. Divine Lady, The (F. N.) PROVIDENCE, R. I.— Majestic Theatre (2,400), 15c-50c, 7 days. Weather, fair. Rating— 85% SEATTLE, WASH.— Fox Theatre (2,450), 25c-35c-50c-60c-75c, 7 days, Pathe Sound Com- edy, Fox Movietone News. Weather, clear. Rating— 110% JACKSONVILLE, FLA.— Florida Theatre (2,300), 3 days, 25c-60c, Stage show, Fox Movietone News, Par. News. Weather, stormy. Rating— 85%. AD TIPS— It is well to bill Corinne Griffith as the aristocrat of the screen, laying stress on her sartorial splendor in this film, to intrigue women. Likewise play up the fact that the star sings in this, advises Sol Braunig, Mgr., Majes- tic Theatre, Providence, R. I. Exploited names in cast, historical angle, beauty of scenes and production highlights, love interest. Audience appeal : everyone, reports the Fox Theatre, Lew Golden, Mgr., Seattle, Wash. Doctor's Secret, The (Par.) OTTAWA, ONT.— Avalon Theatre (990), 3 days, 10c-35c, "Boyhood Days," Fox Movie- tone News. Weather, mostly rain. Rating— 95% No question about it GOLD SEAL REGISTERS & TICKETS are the best! 10,000 users prove it! Automatic Ticket Register Corporation Subsidiary of Consolidated Automatic Mentiandisiug Corporation m?nUcf?5lUEer?1°f Used Wherever GOLD SEAL Registers (-(rlkv) Tickets Are Sold 723 Seventh Ave. New York City 1704 Motion Picture News Doctor's Secret, The — Cont. AD TIPS— This is a high-class all-talking feature in which the story is strong and very well acted, outdoor action being restricted to one incident. It is one of the most substantial pictures of its tyne. Audience appeal : adults. — Avalon Theatre, Ambrose Nolan, Mgr., Ottawa. Ont. Donovan Affair, The (Col.) OKLAHOMA CITY, OKLA.— Liberty The- atre (1,100), 7 days, 10c-25c-35c-50c, "Nearly Divorced," Movietone Act, Movietone News, Int'l News. Weather, fair and cool. Rating— 100% BALTIMORE, MD. — Rivoli Theatre (1,981), 6 days, 25c-50c, Fox Movietone and Pathe sound news, Eddie Cantor in "Ziegfeld's Midnight Frolic," Lester Allen in "The In- stallment Collector," Smith and Dale in "Knights in Venice" (Paramount talkie shorts). Weather, clear, mild, rain one day. Rating— 85% DALLAS, TEX.— Capitol Theatre (1,044), 7 days, 15c-25c-35c, Vitaphone Acts — Winnie Lightner and Arnhcim's Band, Collegians and Oswald the Rabbit in sound. Weather, fair. Rating— 105% ATLANTIC CITY, N. J.— Strand Theatre (1,188), 5 days, 40c-50c, "Fast Freight" Our Gang, "The Belle of Samoa," Clark and McCullough, M-G-M News. Weather, gener- ally fair. Rating— 110% NEWPORT NEWS, VA.— Palace Theatre (720), 4 days, 35c-50c, Comedy, Fox Movietone News. Weather, fair. Rating— 110% AD TIPS — Play up great mystery thriller, with climaxing drama. Audience appeal : all classes. — Liberty Theatre, Oklahoma City, Okla. Holt and Revier were presented in the ads as appearing in an all-talkie mystery drama from Owen Davis stage success with a prom- inent supporting cast, according to Frank Price Jr.'s recountal of his presentation of the pic- ture. He told his fans that it was direct from the Roxy in New York and advised them as follows : The management suggests that patrons try to arrive at the theatre to see the picture from the start due to its mysterious plot. Then he told them the starting time of the feature. In his opinion it appeals to all who like mystery films. The stars were also ex- ploited by Ray Stinnette, Mgr. of the Capitol Theatre, Dallas, Tex., and he also billed it as a 100% talkie. The cast, the smooth-running mystery, the laughs, and Holt's forcible role was stressed by Andrew D. Mustard, Mgr. of the Strand Theatre, Atlantic City, N. J. Prac- tically the same lines of exploitation were utilized by William Gordon when the film played at his Palace Theatre, Newport News, Va. Duke Steps Out, The (M-G-M) ALBANY, N. Y. — Leland Theatre (1,400), 6 days, 2Sc-3Sc, Comedy, Fox Movietone News. Weather, fair. Rating— 100% Duke Steps Out, The — Cont. UTICA, N. Y.— Avon Theatre (1,600), 7 days, 40c, 2 Vita-vodvil acts, Fox Movietone News. Weather, rain and warm. Rating— 95% AD TIPS — Exploited not only Haines but also Joan Crawford and Karl Dane, who have many followers in this city. Audience appeal : all classes. — Leland Theatre, Alex Savles, Mgr., Albany, N. Y. Fancy Baggage (W. B.) ROCHESTER, N. Y. — Fay's Theatre (1,250), 7 days, 25c-50c, "No Defense" (W.B.) (extra feature) Idle Chatter (Vita.), and "Serenade" (Movietone), Fox News. Weather, clear to rain. Rating— 84' ! AD TIPS — Photos of Ferris carried in ads to put over idea of fast moving comedy, with touch of mystery, built up around good star. Advance stories also stressed the comedy had its touches of drama. No outside hookups used. Audience appeal : older children and up, all classes. — Fay's Theatre, Arch McCalhun, Mgr., Rochester, N. Y. Fazil (Fox) OTTAWA, ONT.— Rex Theatre (750), 3 days, 10c-20c, Tiger's shadow, Little Rube. Par. News. Weather, mostly rain. Rating— 98% AD TIPS — Those who can play this as i sound picture should grab it even though it has had first run as a silent feature, because the music adds much to the theme. It is a colorful love-in-the-East story. Audience ap- ical : women of all ages and adult men. — Rex Theatre, P. J. Nolan, Mgr., Ottawa, Ont. Fugitives ( Fox ) UTICA, N. Y. — Olympia Theatre (1,300), 4 days, 25c-35c, "Mickey McGuire" - comedy, Fox News. W eather, rain and warm. Rating— 90% Gentlemen Of The Press (Par.) BALTIMORE, MD.— Loew's Centurv The- atre (3,221), 6 days, 25c-60c, Fox and M-G-M Movietone News, Loew-Fublix Unit "Pearls of Bagdad" headed Jacques Cartier, "Big Busi- ness" (Laurel-Hardy Comedy), Ko-Ko Car- toon, Pathe Review. Weather, clear, mild, rain one day. Rating— 85% AKRON, O.— Colonial Theatre (1,147), 7 days, 25c-50c, comedy, Par. News. Weather, rainy, cold. Rating— 100% BUFFALO, N. Y.— Buffalo Theatre (3,100), 65c, Vitaphone acts, Fox Movietone and Silent News, Comedy, and Publix Revue. Audience appeal : for all ages. Weather, fair and warm. Rating— 135% LOS ANGELES, CAL.— Paramount Theatre (3,595), 35c-50c-65c, Paramount News, Publix unit "Perfect Girl," Milton Charles, organist. Weather, hot. Rating— 83% Gentlemen Of The Press — Cont. DALLAS, TEX.— Greater Palace Theatre (2,350), 7 days, 25c 35c-60c, Publix Presenta- tion, Singers Midgets which consists of 35 Midget actors and 20 animals, Jimmie Ellarri and Billie Muth, Par. News. Weather, fair. Rating— 150' [ AD TIPS— Played up the fact that this is a newspaper story with something different, inter- estingly told and packed with good laughs, A. N. Roy, Mgr. of the Tampa Theatre, Tampa, Fla., declares. He estimates that the cast is worthy of special attention, that the drunk in the picture is sure fire for belly laughs and that he should be played up. Adult audiences of all classes will enjoy the film, believes Mr. Roy. The featuring of the newspaper angle is alsc advised by the Mgr. of the Tivoli Theatre, Chattanooga, Tenn., who tells exhibitors to men- tion the star reporter who was too busy to at- tend his dying daughter. The stars and dialogue should also be played up as well as the fact that the film is a picturization of a stage suc- cess with leading stage stars in the roles. At its pre-view showing the Chattanooga manage- ment invited all of the city's newspaper men to see the picture. He agrees with Mr. Roy that it contains appeals mainly for adults. A midnight screening for all newspaper folk was held by W. E. Burton, Mgr. of the Allen Theatre, when the film played in Cleveland, O. The show was held under the auspices of the Women's Press Club. Lunch was served in the theatre tea room and written opinions on the picture were obtained and later published in the newspaper ads. Mr. Burton thinks that the pic- ture appeals to a limited class — to those inter- ested in newspapers. Have advertisement appear as if it is break- ing through a newspaper. Exploit as a Para- mount all talking hit or drama behind the headlines with Walter Huston. Without ques- tion the finest all talking picture to date. Greater than anything the stage could offer. An amazing experience such as you have never had in a theatre before. Audience appeal: a 100% puller with all members of the news paper profession and the best inside news- paper stuff ever put on the screen which should appeal to many. — Charles Raymond, Gen. Mgr.. Loew's Century, Baltimore, Md. Exploit as an all talking drama of the newspaper world. Feature brilliant cast of Broadway stage stars. Billed as the Dramatic Sensation of the Season. Audience appeal : all classes, especially men patrons. — Greater Pal- ace Theatre, Ernest W. Morrison, Mgr., Dallas, Texas. Called it best of newspaper pictures and had good notices to back it up. Huston proved hit with women. Great human drama. Appeal : adult audiences. — Colonial Theatre, L. B. Cool, Mgr., Akron, O. Play this very good newspaper play in the highlights. Have the newspapers cooperate on some press stunt. — Buffalo Theatre, Vincent P. McFaul, Mgr., Buffalo, N. Y. Ghost Talks, The (Fox) UTICA, N. Y.— Stanley Theatre (2,500), 3 days, 25c-35c-50c, 3 Vaudeville acts, M-G-M and Fox Movietone News. Weather, clear and warm. Rating— 115% Girls Gone Wild (Fox) JOLIET, ILL.— Rialto Theatre (2,300). I day, 25c-60c, Fox Movietone News, 3 Acts. Comedy and Fable. Weather, clear and fair. Rating— 100% CLEVELAND, OHIO.— Palace Theatre (3.- 600), 7 days, 35c-75c, Sportlight (Pathe), Pathe Review, Pathe Fables, Fox Variety, Pathe Sound News, Pathe Par. and Fox News, 6 Acts Vaudeville, headed by Mae Murray. Weather, clear. Rating— 90% A Community Good-Will Campaign How a theatre turned its lobby into an exhibition of the activities of all the school and welfare organizations in the town, and won enduring good-will. An Early Issue of The News Will Tell You How It Was Done. May 18, 19 29 1705 Girls Gone Wild — Cont. ATLANTIC CITY, N. J.— Earle Theatre (2,200), 3 davs, 25c-50c, 5 acts vaudeville, •Ma'tchmaking Mamas" (Pathe), Pathe Audio Review, Orchestra, Pathe Sound News. Weather, generally fair. Rating— 100% ANN A.RBOR, MICH. — Majestic Theatre (1,050), 3 days 10c-50, selected short subjects, Par. News. Weather, cool. Rating — 45% SYRACUSE, N. Y. — Keith's Theatre (2,600), 4-3 days, 25c-35c-50c, Presentation, 6 acts RKO Vaudeville, Pathe News, Comedy. Weather, rain. Rating— 95',; AD TIPS— Both Managers Roy Rogan, of the Rialto Theatre, Joliet, 111., and Frank A. Hines, of the Palace Theatre, Cleveland, Ohio agree that the picture is for youth. Mr. Rogan featured its sound effects, music and Carol-Stu- art team and that it is a story of mad youth, while the same exploitation ideas were also carried out by Mr. Hines. Had a lot of fun advertising to come and see how girls act when they are supposed to have gone wild, and are not just naturally so. Audience appeal is general. — Majestic Theatre, Ann Arbor, Mich. Exploit Carol in jazzy feature. Audience appeal : flapper type. — B. F. Keith's Theatre, John J. Burns, Mgr., Syracuse, N. Y. Glad Rag Doll, The (W. B.) MILWAUKEE, WIS.— Garden Theatre (1,- 200), 7 days, 25c-50c, Mack Sennett Comedy, Vitaphone Short, Movietone News. Weather, unsettled. Rating— 125% BALTIMORE, MD.— Warner's Metropolitan Theatre (1.500), 6 days, 15c-50c, Kinograms. "An Evening at Home with Hitchy" (Vita.), Born and Lawrence in "The Side Show", Zerdo's Mexican Orchestra Vita.) Weather, clear, mild, rain one day. Rating— 125% JACKSONVILLE, FLA.— Palace Theatre (2,000), 7 days, 23c-50c, Four Vita, acts, Fox News. Weather, unsettled. Rating— 95% BUFFALO, N. Y.— Great Lakes Theatre (3,000), 65c 85c, Fox Movietone and Silent News, Vitaphone acts and Presentations. Weather, warm. Rating— 125% AD TIPS — Bring out the name of Costello; her name is well known ; she has a large follow- ing. Audience appeal : a large percentage of women. — Garden Theatre, L. K. Brin, Mgr., Milwaukee, Wis. Exploited Costello as star of picture. — Palace Theatre, John J. Crovo, Mgr., Jacksonville, Fla. One of the first comedy picture of this kind Miss Costello has ever played in, she is a good star and well known, play up the pub- licity.— Great Lakes Theatre, Buffalo, N. Y. The Godless Girl (Pathe) PROVIDENCE, R. I.— Victory Theatre (1,- 600), 7 days, 15c-50c. Rating— 80% AD TIPS — Play up the jazzy nature of this film. Posters in lobby also helped out here. Find these lobby displays to be good for busi- ness as folks read them and then buy a ticket. Trade on piquant title of "Godless Girl." — Matt Reilly, Mgr., Victory Theatre, Providence, R. I. Hard Boiled Rose (W. B.) SPRINGFIELD, MASS.— Palace Theatre (2,428), 3 days, 30c-60c, Fox Vaudeville (3 Acts), 3 Vitaphone Acts, Fox News. Weather, fair. Rating— 757c Ramon Novairo in his role of the South Sea islander in "The Pagan," new M-G-M feature filmed at Tahiti by W. S. Van Dyke and in ivhich the star has the titular part Hard Boiled Rose — Cont. AD TIPS — Cast stressed and sound classi- fication exploited in "ads." Not ballyhooed. Audience appeal : to those who like melodrama. — Palace Theatre, Samuel Torgan, Mgr., Springfield, Mass. Hearts In Dixie (Fox) BIRMINGHAM, ALA.— Ritz Theatre I 1.- 800), 6 days, 25c-35c-60c, RKO Vaudeville. Weather, variable and cool. Rating— 100% AD TIPS — Exploited story as true picture of South 50 years ago. Played up cast of real negroes, singing of spirituals and Stepin Fetch- it. Audience appeal : all ages. — Ritz Theatre, Vernon Reaver, Mgr., Birmingham, Ala. His Captive Woman (F. N.) TAMPA, FLA.— Tampa Theatre (1,600), 3 days, 25c-50c-60c, Two Vita, acts, Par. News, Organ concert. Weather, hot. Rating— 75% CANTOlN, OHIO.— Palace Theatre (1,900), 4 days, 30 and 50c. First week of new policy : all-sound screen program, instead of five acts of Keith-Albee vaudeville. Pathe News, Mack Sennett all-talking comedy, Educ. and Movie- tone act. Overture by orchestra. Weather, clear and cool. Rating— 150% HOUSTON, TEN. — Metropolitan Theatre (2,512), 7 days, 25c-60c, Publix Unit, Par. News. Weather, fair and warm. Rating— 907c ASHEVILLE, N. C— Plaza Theatre (1,232), 3 days, 10c-40c-50c, Two Vitaphone acts, Par. News. Weather, rain and warm. Rating— 100% ROCHESTER, N. Y.— Keith Palace Theatre (3,200), 7 days, 35c-60c, six acts, overture, Pathe News. Weather, clear to rainy. Rating— 105% AD TIPS — A nicely worked out trial scene, with cut-backs to the scenes described and the South Sea Island portion of the picture are the exploitation features. The stars and the cast deserve special mention. All classes. — Tampa Theatre, A. N. Roy, Mgr., Tampa, Fla. Any number «f good angles for advertising are offered by this film. All-sound production worth mentioning, along with names of Sills and Mackaill. Go strong on thrills, adventure along Broadway and then in the South Seas. Unusual climax that should not be revealed, etc. Audience appeal : high school age and above.— iPalafce Theatre, Marc Wolf, Mgr., Canton, Ohio. The talking angle, title, and recalling the work of Sills, and Mackaill in "The Barker," are best exploitation points. Picture will hold up to advance notices. Audience appeal is to young people and adults. — Metropolitan The- atre, Houston, Tex. Film was given play over good bill of vaudeville in newspaper ads, taking up more than two-thirds of the space. Rilled as "the His Captive Woman — Cont. last word in talking pictures," the play was billed as a thrilling love drama with two top- notch stars. Photos of Mackaill and Sill- were carried in ads. Shaded box carried testi- monals from New York newspapers. Film was found to be real puller. Audience appeal : all classes, high school age and up. — Keith Palace Theatre, E. A. Lake, Mgr., Rochester, N. Y. Hole In The Wall, The (Par.) MILWAUKEE, WIS.— Wisconsin Theatre (2,902), 7 days, 25c-75c, Fanchon and Marco "Ideas," Fox News. Weather, unsettled. Rating— 85% SYRACUSE, N. Y.— B. F. Keith's Theatre (2,600), 4-3 days, 25c-35c-50c, Presentation, 6 acts RKO, Pathe News, comedy. Weather, rain. Rating— 95% AD TIPS — This may be exploited as a mys- tery play. Colbert is known as a legitimate stage actress of note, and her name may well be played up. The picture can also be exploited from the angle of the novel and stage play on which it is based. Audience appeal : draws the type who read and are acquainted with stage- successes and popular books. — Wisconsin The- atre, W. O. James, Mgr., Milwaukee, Wis. Exploit as real thriller, revealing way some spiritualists work. Also White's first talkie. Audience appeal : those who like drama. — B. F. Keith's, John J. Burns, Mgr., Syracuse, N. Y. Hot Stuff (F. N.) OKLAHOMA CITY, OKLA.— Empress Theatre (1,250), 10c-25c-35c-50c, 7 days, Pathe News. Vitaphone Talking comedy. Weather, fair and cool. Rating— 150% CANTON, OHIO.— Palace Theatre (1,906). 3 days, 30c-50c, No vaudeville, but replaced by unit sound program. Overture, by Palace orchestra, Pathe Sound News, and three Movietone acts. Weather, cool and clear. Rating— 1257c LITTLE ROCK, ARK.— Capitol Theatre. 3 days, 4 shows a day, 15c-50c, Synchronized comedy. Weather, intermittent showers. Rating— 100% SAN ANTONIO, TEX.— Aztec Thpar.V (2,500), 7 days, 25c-35c-60c, Mel Ruick and stage band, Comedy and Fox News. Weather, fair and warm. Rating — 807c OMAHA, NEB.— Rialto Theatre (2,247), 7 days, 25c- 50c, Par. News, "Wrong Again" (M-G-M), Al Lyons and 4 Horsemen (WB). Weather, rainy. Rating— 100% MACON, GA.— Ritz Theatre (1,000), 3 days, 25c-35c-50c, Pathe Fable, Two Vitaphone units and Par. News. Weather, fair. Rating— 100 % AD TIPS — Played up title and star for good draw. Tie-ups with glove and perfume de- partments of two large stores, and had windows in two other stores. Audience appeal : gen- eral. Rialto Theatre, John Howard, Mgr. White in a campus romance, that's full of pep and interest from start to finish. Hotter than "Show Baby." Spirit of whoopee mul- tiplied by two, and then some. An exceedingly clever picture and one that is sure to please all seeing it. T. H. Boland, Mgr., Empress Thea- tre, Oklahoma City, Okla. Play up Alice White in her first talking pic- ture. Howard Amos, Mgr., Ritz Theatre. Macon, Ga. Play this one up as the collegiate story of a girl who wants to be bad without paying the piper. Star's, of course, is the name to play strong in the ads and lights, along with the fact that this fast-moving collegiate story is her first venture in the field of talkies. A 1706 Motion Picture Newi Hot Stuff — Cont. bright and swift little comedy that is good entertainment for everyone. Don't play the name too much, as it may detract the results, for this comedy is good enough to have a bet- ter title. Audience appeal : all ages and classes. Palace Theatre, Marc Wolf, Mgr., Canton, Ohio. Innocents of Paris (Par.) SAN FRANCISCO, CAL.— California The- atre (2,358), 7 days, 35c to 60c, Comedy, O. R. Cohen's colored cast in "Framing of the Shrew," Fox Talking News and Colored News Items. Weather, fair. Rating— 135% NEW YORK CITY, N. Y.— Criterion The- atre (861), 7 days, $l-$2, two shows a day, three Sat. and Sun., Par. talking shorts and song cartoon. Weather, fair and rain. Rating— 78 7/10% (Third Week) AD TIPS — Larger ads than usual with cut of Chevalier, who was especially played up in picture, who was star and life of it. Note made that he was giving his first Hollywood reproduc- tion and that it was "all-talking, singing, laugh- ing" picture. The star co-operated with the or- chestra, although he was on the screen. Audi- ence appeal : all classes and all ages. — California Theatre, Nat Holt, Mgr., San Francisco, Cal. Iron Mask, The (U. A.) OTTAWA, ONT.— Centre Theatre (1220), 6 days, 25c-50c, "The Night Court," Fox News. Weather, mostly rain. Rating— 75% (Second Week) AD TIPS— The attractive part of this pic- ture is that it is "more of Fairbanks in more of The Three Musketeers." Fairbanks is as athletic as ever and many incidents are breath- taking. Seldom is there a feature with more story color. Audience appeal : all ages. Centre Theatre, Don Stapleton, Mgr., Ottawa, Ont. Jazz Age, The (RKO) ATLANTIC CITY, N. J.— Earle Theatre (2,200), 4 days, 25c-50c, "The False Alarm Fire Company," 5 acts vaud., orchestra, Pathe Sound News. Weather, generally fair. Rating— 90% Kid Gloves (W. B.) SPRINGFIELD, MASS.— Palace Theatre (2,484), 4 days, 30c-60c, Fox vaudeville, "Dancing Husbands," 3 Vitaphone acts, Fox News. Weather, fair. Rating— 70% DES MONIES, IA. — Strand Theatre (1,096), 3 days, 20c-30c, "Reckless Rosy" (Par.), Par. News, "If I Had You" (song novelty). Weather, variable. Rating— 120% AD TIPS — Played up two featured perform- ers (Nagel and Wilson) in a story of "love and hate." "Ads" carried catch query : "What would you do if a gangster thrust a gun into your ribs and forced you to marry a girl you had never seen before?" Audience appeal: general. Palace Theatre, Springfield, Mass. Nagel is well known here and he was played up. Also the talkie draws. Story has general appeal. George Watson, Mgr., Strand Thea- tre, Des Moines, la. Lady Of The Pavements (U. A.) JOLIET, ILL.— Rialto Theatre (2,300), 3 days, 25c-50c, 2 acts, Vitaphone short with Phil Baker, Fox Movietone News. Weather, clear but cold. Rating— 110% CEDAR RAPIDS, IOWA— Capitol Theatre (1,957), 3 days, 10c-25c-50c, 'The 'Installment Collector," short comedy, Publix stage show, Par. News. Weather, rainy.. Rating— 85% Eddie Dotvling's friend, Al Smith, congratulates the neiv motion picture star for his work in "The Rainboiv Man," new Sono-Art production now on Broadway. The ex-governor of New York and recent presidential candidate intro- duces the Dmvling film via a talking reel at the Selwyn Theatre in New York where it is now appearing. Lady Of The Pavements— Cont. HOUSTON, TEXAS. — Kirby Theatre (1,451), 7 days, 25c-50c, 4 Vitaphone acts, Fox Movietone News. Weather, fair and warm. Rating— 90% DALLAS, TEXAS— Melba Theatre (1,800), 7 days, 25c-35c-50c, Vitaphone acts, Dave Bernie and Orchestra in "Here Come the Showboat," Frank Crumit in "One Man Glee Club," Elinor Painter and the all-talking comedy "The Lion's Roar," Fox Movietone News. Weather, fair. Rating— 100% AD TIPS — Velez sings Irving Berlin's "Where is the Song of Songs for Me." Also feature fact that the picture was directed by Griffith and includes Boyd in the cast. A tie- up with local music dealers was used featuring the theme song of the picture. Audience ap- peal : all classes. Melba Theatre, Had A. Wolever, Mgr., Dallas, Texas. Featured songs of Irving Berlin. Exploited Velez in title role. Advertised it as stirring romance of a heart-thief. Audience appeal : general. Rialto Theatre, Roy Rogan, Mgr., Joliet, 111. Velez in a colorful romance is the keynote to the advertising. Audience appeal : all classes, picture for adults mainly. Capitol Theatre, Herbert D. Grove, Mgr., Cedar Rapids, Iowa. Velez and the singing features were stressed in our advertising. Picture did not hold up well, though warm weather is responsible for a general slump in business. Audience appeal : young folks and adults. Kirby Theatre, Hous- ton, Texas. Leatherneck, The (Pathe) DALLAS, TEX.— Majestic Theatre (2,680)- 7 days, 25c-35c-60c, Interstate Vaud, Aesops Fables, Fox Movietone News. Weather, fair. Rating— 110% AD TIPS— Exploit fact that Boyd talks. Play up picture as a speedy story of the United States Marine Corps with romance the world over. Also play up the cast. The greater amount of publicity on this program was allot- ted to "Crockett's Kentucky Mountaineers," who headlined the vaudeville bill. Audience ap- peal : especially the men patrons. — Majestic The- atre, Sid Henry, Mgr., Dallas, Texas. Letter, The (Par.) ASHEVILLE, N. C— Plaza Theatre (1.- 232), 3 days, 10c-40c-50c, 2 Vitaphone Acts, Par. News. Weather, rain and cool. Rating— 110% Letter, The— Cont. SAN FRANCISCO, CAL.— St. Francis Theatre (1,435), 7 days, return engagement, 35c to 60c, Roy Octavus Cohen, all-talking, colored cast comedy, Kinograms, News. Weather, fair. Rating— 105% SEATTLE, WASH.— Publix Seattle The- atre (3,150), 25c-35c-50c-60c, 7 days, Par. Sound Shorts, Par. News, Musical Specialties. Weather, fair. Rating — 85% COLUMBUS, OHIO.— Loew's Broad The- atre (3,000), 7 days, 25c-50c, Vitaphone Shorts, Fox Movietone News, Laurel-Hardy Talkie. Rating— 115% AD TIPS — Advertised as "Triumphant Re- turn Engagement" and "Paramount's Greatest All-Talking Picture." The stars and players were mentioned. Audience appeal : to all classes and ages. — St. Francis Theatre, E. Karlin, Mgr. ; Lucas, Ass't Mgr., San Francisco, Cal. Exploit Eagels ; picturization of famous stage play ; tease on "letter" angle ; play up tropical angles ; use lines from film. Audience appeal : adults who appreciate good drama. — Publix Seattle Theatre, Bob Blair, Mgr., Seattle, Wash. Eagels' name alone is big box-office number. Played up dramatic incident of fight of mon- goose with deadly cobra exotic setting, and suc- cess of Broadway run. — Loew's Broad Theatre, Columbus, O. Lone Wolfs Daughter, The (Col) ALBANY, N. Y— Clinton Square Theatre (800), 6 days, 25c, Grantland Rice Sportlights, Par. News. Weather, fair. Rating — 85% AD TIPS— Featured heavily fact that Lytell was the star on account of his having played in stock in this city years ago and is a great favorite. Audience appeal : all classes. — Clin- ton Square Theatre, John Garry, Mgr., Al- bany, N. Y. Looping The Loop (Par.) NEWPORT NEWS, VA.— Rialto Theatre (873), 3 days, 35c-50c, Comedy, Par. News. Weather, fair. Rating— 94% AD TIPS — Circus sequences were played highly ; interesting descriptions of foreign shows and the like were run in local papers and pic- ture was exploited as accurate representation of European circus life. Audience appeal : mostly adults. — Rialto Theatre, E. T. Crall, Mgr., Newport News, Va. Love And The Devil (F. N.) DES MOINES, IOWA.— Strand Theatre (1,096), 4 days, 20c-30c, "Framing of the Shrew" (Par.), "When Summer Is Gone," Song Novelty. Weather, variable. Rating— 90% AD TIPS — This picture is just a fair attrac- tion and in playing up Sills you cannot say that this is one of his best. The story has gen- eral appeal but played against strong competi- tion this picture was not a strong draw. — Strand Theatre, George Watson, Mgr., Des Moines, Iowa. Madame X (M-G-M) NEW YORK CITY, N. Y.— Harris Theatre (1,101), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun., M-G-M Shorts. Weather, rain and fair. Rating— 89 4/5% (Third Week) Man's Man, A— Cont. WINSTON-SALEM, N. C— Carolina The- atre (2.600), 3 days, 25c-35c-50c, 4 Vitaphone Acts, Fox Movietone News. Weather, fair. Rating— 75% May 18, 19 29 1707 Mollie And Me (T.-S.) OKLAHOMA CITY, OKLA.— Orpheum Theatre, 10c-25c-50c, 7 days, 5 Acts Vaudeville, Fox News, Aesop's Fables, Topics of the Day. Weather, clear and cool. Rating— 85% HOUSTON, TEX. — Loew's State Theatre (2,700), 7 days, 25c-60c, 5 Acts Vaudeville (Blackstone), Fox Movietone News. Weather, fair and warm. Rating— 105% AD TIPS— Exploit as a singing, dancing, talking picture. Audience appeal: everybody will like the picture that sees it.— Orpheum The- atre, Oklahoma City, Okla. Best exploitation angles are Bennett, singing, and backstage story, although this type of story is being overdone. Audience appeal is general. —Loew's State Theatre, Houston, Texas. Mother's Boy (Pathe) NEW YORK CITY, N. Y.— Cohan Theatre (1,314), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun., Pathe Sound News and Magazine, Pathe George LeMaire Comedy. Reviews all bad. Resorting to cut rate sale of tickets to help picture. Weather, rain and fair. Rating— 48% AD TIPS— Exploited Downey, "Broadway's golden-voiced star." Sunday "ad" pointed out that picture was brought here at great expense and prices were not increase. Audience appeal : all classes and particularly to mothers and fami- lies.—Capitol Theatre, Walter Merkel, Mgr., Springfield, Mass. Nature And Love (Ufa) BALTIMORE, MD.— Little Theatre (267), 6 days, 35c-50c, Paramount News, "Friends" (Biograph 2 reeler made in 1912 with Mary Pickford, H. B. Walthall, Harry Carey and Lionel Barrymore, directed by D. W. Griffith), "Goofytone News" (Burlesque). Weather, clear, mild rain one day. Rating— 90% Naughty Baby (F. N.) SPRINGFIELD, MASS.— Broadway The- atre (1,800), 7 days, 25c-50c, 2 Vitaphone Acts and Paramount Talkie "If Men Played Cards as Women Do," Pathe News. Weather, fair. Rating— 90% (Double Feature) AD TIPS— Title good draw. White exploit- ed as fast stepping star of fast comedy. Entire bill stressed as "laughfest." — Broadway Theatre, C. H. Preston, Mgr., Springfield, Mass. Ned McCobb's Daughter (Pathe) TAMPA, FLA.— Strand Theatre (800), 3 days, 15c-35c-40c, Talkie Act, Int'l News, Great Events. Weather, hot. Rating— 38% AD TIPS— The star and the fact that this is a Theatre Guild success are the high-lights of this one. All classes.— Strand Theatre, A. B. Heston, Mgr., Tampa, Fla. Noah's Ark (W. B.) NEW YORK CITY, N. Y.— Winter Garden Theatre (1,492), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun., Vitaphone Shorts. Weather, rain and fair. Rating— 48 3/5% (Ninth Week) No Defense (W . B.) ROCHESTER, N. Y.— Fay's Theatre (1,- 250), 7 days, 25c-50c, "Fancy Baggage" (W.B.) (extra feature), "Idle Chatter" (Vita.) and "Serenade" (Movietone), Fox News. Weather, clear to rain. Rating— 84% AD TIPS — Thrills and stars were given equal play in exploitation of this film. Photo- graphs of Blue and McAvoy carried in ads. No Defense — Cont. Romance angle was stressed by questions car- ried in black type : The limited wrecked and her lover shielding the blame? Who was he shielding and why? Audience appeal: all ages and classes. — Fay's Theatre, Arch McCallum, Mgr., Rochester, N. Y. Nothing But The Truth (Par.) BIRMINGHAM, ALA.— Alabama Theatre (2,200), 6 days, 25c-35c-40c, "Dear Teacher," full sound presentation, Par. News. Weather, variable and cool. Rating— 95% CEDAR RAPIDS, IOWA— Capitol Theatre (1,957), 4 days, 10c-25c-50c, Publix Stage Show, Fox Movietone News. Weather, fair. Rating— 100% UTICA, N. Y.— Stanley Theatre (3,500), 4 days, 25c-35c-50c, 3 Vaudeville Acts, M-G-M and Fox Movietone News. Weather, rain and warm. Rating— 135% AD TIPS — Exploited picture as first all- talking production for Dix in story best suited to star. Audience appeal : all ages. — Alabama Theatre, Charles G. Branham, Mgr., Birming- ham, Ala. In our advertising we emphasized Dix in his first all-talking picture, and a comedy. Audi- ence appeal : all classes, young and old. — Capi- tol Theatre, Herbert D. Grove, Mgr., Cedar Rapids, Iowa. Not Quite Decent (Fox) NEW YORK CITY, N. Y.— Roxy Theatre (6,205), 7 days, 50c-75c-$l-$1.50, Fox Movie- tone News (Lew White at Organ, Margaret McKee, Rothfael starge show of four units. Weather, rain and fair. Rating— 83% BIRMINGHAM, ALA.— Trianon Theatre (650), 6 days, 15c-30c, Aesop's Fables, Fox News Reel. Weather, variable and cool. Rating— 90% AD TIPS — Exploited Dresser in a new mother role in story filled with heart throbs. Audience appeal : high school age and over. — Trianon Theatre, George Steele, Mgr., Birm- ingham, Ala. Office Scandal, The (Pathe) OMAHA, NEB.— Orpheum Theatre (3,000), 7 days, 25c-60c, Olsen & Johnson and 3 other RKO Acts, Pathe News. Weather, rainy. Rating— 125% LOUISVILLE, KY. — Rialto Theatre (3,- 000), 4 days, 30c-50c, 5 RKO Vaudeville Acts, Pathe Review and Pathe News. Weather, rainy. Rating — 80% AD TIPS — Haver's marriage and announced retirement from screen played up to advantage in advertisements. Picture exploited as clever newspaper story, but box office gross due to stage bill. Audience appeal : general. — Orpheum Theatre, Ralph Thayer, Mgr., Omaha, Neb. Haver and Hatton both were exploited. Hat- ton does some very good work as a city editor of newspaper. Haver gets crowd. Not neces- sary to tell what type of story but doesn't hurt if newspaper angle is mentioned. Audience ap- peal : general. — Rialto Theatre, J. H. Boswell, Mgr., Louisville, Ky. Pagan, The (M-G-M) OKLAHOMA CITY, Okla.— Criterion The- atre (1,750), 7 days, 10c-25c-35c-50c-75c, "The Little Spitfire," National Players; Par. News and Par. talking unit. Weather, clear and cool. Rating— 125% WINSTON-SALEM, N. C— Carolina The- atre (2,600), 3 days, 25c-35c-50c, "Melancholy Dame" (Par.-Christie), M-G-M News. Weath- er, fair. Rating— 100% Pagan, The— Cont. MACON, GA. — Rialto Theatre (900), 3 days, 30c-45c, Krazy Kat Comedy, "Dear Teach- er" (Par.), Fox Movietone News. Weather, fair. Rating— 125% LOS ANGELES, CAL.— Loew's State The- atre (2,418), 35c-50c-65c-75c-$l, Fanchon-Mar- co "Beach Nights Idea," Rube Wolf and Band, M-G-M News. Rating— 115% AD TIPS— Exploit as drama of romance and adventure in the south seas. Novarro brings them in.— Rialto Theatre, Monty Salmon, Mgr., Macon, Ga. Prep And Pep (Fox) VANCOUVER, B. C— Dominion Theatre (800), 3 days, 25c-50c, Presentation, Our Gang Comedy Stage Act "Bing Boys in Barcelonia." Weather, fine and bright. Rating— 60% NEWPORT NEWS, VA.— Palace Theatre (720), 2 days, 35c-50c, "The Family Picnic," Fox Movietone News. Weather, fair. Rating— 98% AD TIPS— Featured Drexel and Rollins; pretty flappers and peppy cadets. Audience ap- peal : chief appeal to younger set. — Dominion Theatre, I. Ackery, Mgr., Vancouver, B. C. Exploited fact that picture was filmed at Culver Military Academy, youth of cast, action of plot. Audience appeal : general. — Palace The- atre, Mrs. William Gordon, Mgr., Newport News, Va. Queen Of The Night Clubs (WB) CANTON, OHIO.— Strand Theatre (711), 7 days, 25c-35c-50c, Int'l News, Pathe Sound News, "Collegians," Series with Sound and Dia- logue and Sound Novelty "Dancing Around" (Pathe). Weather, clear and cool. Rating— 100% TOLEDO, OHIO.— Vita-Temple Theatre (1,200), 25c-35c-65c, 7 days, Sound Specialties, Movietone News. Weather, fair. Rating— 70% AD TIPS — Guinan bringing all the flavor of Broadway and the salty tang of her own sweep- ing jocularity in this new story of New York life. The name of Guinan is the big exploita- tion, followed by play on the bang-up court scene and excellent work of other members of the cast in this story of the playboys and play- girls of the great white way. Sound accom- paniment should be featured. Audience appeal : adult. — Strand Theatre, Joe Calla, Mgr., Can- ton, Ohio. Exploited Guinan and that the story was of Broadway night life with Texas reproducing scenes characteristic of her night club. Audi- ence appeal : all except children. — Vita Temple Theatre, Jack O'Connell, Mgr., Toledo, Ohio. Rainbow Man, The (Par.) PROVIDENCE, R. I.— Strand Theatre (2,- 200), 7 days, 15c-50c. Rating— 125% Standard VAUDEVILLE for Motion Picture Presentation THE FALLY MARKUS AGENCY Astor Theatre Building N. W. Cor. 45th St. & Broadway Lackawanna 7876 1708 Motion Picture News Rainbow Man, The-— Cont. NEW YORK CITY, N. Y. — Selwyn Theatre (1,167), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun., Par. Talking Snorts. Weather, rain and fair. Rating 100 3/10% (Fourth Week) AD TIPS— Billed Dowling as the home- town's pride but in other cities his musical com- edy reputation should be played up big and the fact that he sings the film's three song hits. Frankie Darro, too, should be played up strong in the billing. — Strand Theatre, Ed. Reid, Mgr., Providence, R. I. Redskin (Par.) TROY, N. Y.— Troy Theatre (2,000), 3 days, 25c-40c, 1 Vitaphone Act, Fox Movietone News. Weather, fine. Rating— 94% AD TIPS— Featured heavily the fact that Dix was the star in this picture. Audience ap- peal : all classes. — Troy Theatre, Walter Rob- erts, Mgr., Troy, N. Y. Saturday's Children (F. IS.) TROY, N. Y.— Lincoln Theatre (1,000), 7 days, 25c-3Sc, 1 Vitaphone Act, Fox Movietone News. Weather, fair. Rating— 100% TOLEDO, OHIO.— Pantheon Theatre (922), 7 days, 2Sc-35c-65c, Sound Vaudeville, Pathe News. Weather, fair. Rating— 110% CLEVELAND, OHIO.— State Theatre (3,- 400), 7 days, 30c-60c, Thundering Troupes (M-G-M), M-G-M Movietone Acts, Par. News, Publix. Weather, clear. Rating— 100% COLUMBUS, OHIO.— RKO-Palace Theatre (3,200), 7 days, 5 Acts Vaudeville, 25c-50c, Fox News. Rating— 100% AD TIPS— Exploited Griffith as the star of this picture. Audience appeal : mature. — Lincoln Theatre, Benjamin Stern, Mgr., Troy, N. Y. Exploited Griffith and her "million dollar" voice which made its talkie debut in this film. Audience appeal : all classes. — Pantheon Theatre, Langdon Kumler, Mgr., Toledo, Ohio. Stressed Griffith's name in large type. Audi- ence appeal : for all. — State Theatre, Sanford Farkus, Mgr., Cleveland, Ohio. Principal play in advertisements was on vaude- ville bill — however, Corinne Griffith was played up as special attraction in this film. RKO-Pal- ace Theatre, Columbus, Ohio. Scandal (V.) SPRINGFIELD, MASS.— Bijou Theatre (1,000), 7 days, 25c-50c, "King of the Rodeo," Short; Oswald Cartoon, Int'l News. Weather, fair. Rating— 70% BALTIMORE, MD.— Keith's Theatre (3,- 016), 6 days, 25c-65c, Universal, Int'l and Fox Movietone News, 4 Acts of RKO Vaudeville, headed by Jane and {Catherine Lee. Weather, clear, mild, rain one day. Rating — 80% Scandal — Cont. AD TIPS — Exploited as Laura La Plante's first talkie. Played up Boles's singing and sub- ject matter of picture. Audience appeal : high school age up. — Bijou Theatre, Al Anders, Mgr., Springfield, Mass. Exploit star, the Magnolia of "Show Boat," in a great talking picture. The absorbing drama of a society girl who became the central figure in a scandalous mystery. From the Cosmopoli- tan Magazine story by Adela Rogers St. Johns. Hear Boles, star of "The Desert Song," sing theme song. With Gordon and Winton. Au- dience appeal : this has an appeal for everyone ; mystery, romance, scandal in society and love. — Keith's Theatre, J. Lawrence Schanberger, Mgr., Baltimore, Md. Scarlet Seas (F. IS.) TAMPA, FLA.— Strand Theatre (800), 4 days, 15c-35c-40c, Song Cartoon, Vitaphone Act, Int'l News. Weather, hot. Rating— 100% CEDAR RAPIDS, IOWA.— Strand Theatre (1,400), 4 days, 10c-25c-35c, Short Comedy "Whirls and Girls," Vitaphone Vaudeville, Pathe Sound News. Weather, fair. Rating— 105% AD TIPS — The star is the big card with this one. You can play up the sea story with lots of action and atmosphere of the men who go down to the sea in ships. Adult audience. — Strand Theatre, A. B. Heston, Mgr., Tampa, Fla. Feature Barthelmess and Compson, popular screen lovers. A good follow for "Weary Riv- er." Audience appeal : all classes. — Strand The- atre, Ray Swan, Mgr., Cedar Rapids, Iowa. Seven Footprints To Satan (F.IS.) JOLIET, ILL— Princess Theatre (960), 3 days, 15c-35c, comedy and news. Weather, clear and cold. Rating— 80% ATLANTIC CITY, N. J.— Earle Theatre (2,200), 3 days, 25c-50c, 5 Acts Vaudeville; Vi/taphone Short Subject, Orchestra, Pathe Sound News. Weather, generally fair. Rating— 95% AD TIPS — Feature this as picture with 1,- 001 thrills. Use posters showing unusual make- up of cast. Has appeal for those who like the mysterious. — Princess Theatre, Patrick Mc- Manus, Mgr., Joliet, 111. Shakedown, The (U.) CLEVELAND, OHIO— Hippodrome The- atre (4,500), 7 days, 25c-50c, "Jed's Vacation" (Par.), Fox Movietone News. Weather, clear. Rating— 80% LOUISVILLE, KY.— Alamo Theatre (900), 7 days, 15c25c-40c, 3 Sound Acts and Fox Mov- ietone News. Weather, cool and rainy. Rating— 90% AD TIPS — Advertised this as a gang war picture with plenty of comedy. Audience ap- peal : general. — Hippodrome Theatre, Wm. Wat- son, Mgr., Cleveland, Ohio. Shakedown, The — -Cont. Exploited the human interest angle with defi- nite promises regarding the performance of nine-year-old Jack Hanlon. Also don't fail to mention Murray's first talkie. Audience appeal : general. — Alamo Theatre, John Blunk, Mgr., Louisville, Ky. Show Boat (U.) TACOMA, WASH.— Blue Mouse Theatre (601), 25c to 75c. Rating— 100% (Third Week) KANSAS CITY, MO.— Royal Theatre (900), 7 days, 25c-50c-75c, Selected News, Mov- ietone Sound Shorts. Weather, rainy. Rating— 125% (Third Week) • MILWAUKEE, WIS.— Alhambra Theatre (2,000), 2Sc-75c. Weather, unsettled. Rating— 300% (Second Week) BIRMINGHAM, ALA.— Strand Theatre (850), 6 days, 25c-40c, Fox Movietone News. Weather, variable and cool. Rating— 100% (Second Week) CLEVELAND, OHIO.— Stillman Theatre (1,800), 7 days, 40c-75c, Show Boat Prologue, M-G-M Movietone. Weather, clear. Rating— 90% SEATTLE, WASH.— Music Box Theatre (950), 50c-75c-$1.0O, No Shorts. Weather, clear. Rating— 110% (Third Week) CHATTANOOGA, TENN.— State Theatre (900), 6 days, 50c, Vitaphone Presentation, Fox Movietone News. Weather, clear. Rating— 126% NEW YORK CITY, N. Y.— Globe Theatre (1,418), 7 days, $l-$2-$2.50, 2 shows a day, 3 Sunday, Universal Shorts. Weather, rain and fair. Rating— 84% (Fourth Week) _ SYRACUSE, N. Y.— Eckel Theatre (1,400), 7 days, 35c-50c. Weather, mostly rain. Rating— 150% AKRON, OHIO.— Strand Theatre (1,200), 7 days, 50c-75c, Par. News. Weather, rainy, cold. Rating— 125% AD TIPS— Exploit fact that Ziegfeld hits of the show are in the prologue to the picture. Feature La Plante as winning the popularity contest in England. Fact that it was the big- gest and best road show on Broadway the past year. The book by Edna Ferber. Also caliope playing song hits of the show as it goes through the main streets. Audience appeal : all types and classes. — Eckel-Schine Theatre, C. F. Lawrence, Mgr., Syracuse, N. Y. Stressed that it was Edna Ferber's great novel with the benefit of Ziegfeld's musical show. Played up names of LaPlante and Schild- kraut. Used serial story tie-up with papers. — Strand Theatre, Ray Brown, Mgr., Akron, O. Found that the public expected more of a musical comedy effect, because of Ziegfeld's prologue advertising in advance. So overcame that with frank statements to relieve this situa- tion. Audience appeal : to older generation. — Illue Mouse Theatre, Med Edris, Mgr., Tac<>nn Wash. A large photograph of a night scene of the theatre, showing large crowds trying to battle their way into the theatre, along with the an- nouncement that the picture was in its third week and "it's all they say it is," was used in newspaper advertising. Audience appeal : all classes. — Royal Theatre, C. S. Coppock, Mgr., Kansas City, Mo. Advertise the cast, the members of which are all well known to picture patrons; it is an Fdna Ferber story which is also well known; the music is well known, use it in advertising; make use of the fact that the picture has scenes from Ziegfeld's success of the same name. Au- dience appeal : general, all classes. — Alhambra Theatre, Harry Wren, Mgr., Milwaukee, Wis. Independent vs. Chain An independent exhibitor goes into a town where a chain is intrenched, builds a fine theatre and puts it over with great success. Watch For This Article in An Early Issue of Motion Picture News May 18 , 19 29 1709 Show Boat — Cont. Exploited need for extended run, playing up Edna Ferber story and melodies from Ziegfeld show. Audience appeal : all ages.— Strand The- atre, C. D. Haug, Mgr., Birmingham, Ala. Tremendous campaign, including one-sheets, window cards, 150 store window tie-ups, Show Boat sundaes. Audience appeal: for all — Stillman Theatre, Charles Katz, Mgr., Cleve- land, Ohio. Exploit Ziegfeld name and his principals in prologue ; play up music ; feature names of fea- tured players; advertise as picturization of Edna Ferber book. Audience appeal : everyone. —Music Box Theatre, Robert Murray, Mgr., Seattle, Wash. Play up screen version of Edna Ferber's best seller and Ziegfeld's stage success. Feature Ziegfeld plantation singers, headed by Morgan and Bledsoe in prologue singing hits from stage version. Exploit LaPlante and Schildkraut in powerful drama of the Misssissippi river. Tie up with music and book stores. Appeal to all classes. — State Theatre, Chattanooga, Tenn. There is much to play up in this picture but the title itself is so well known that it is easy to advertise through that. The stars are also good draws and the bill is one which has gen- eral appeal. — Des Moines Theatre, Jess Day, Mgr., Des Moines, Iowa. Simba (Capitol) CANTON, OHIO.— Valentine Theatre (850), 7 days, 25c-40c, Chic Sale in All-Talking Comedy, Cartoon with Sound Accompaniment and Pathe Sound News. Weather, clear and cool. Rating— 17S% AD TIPS — First showing in Canton and this "animal story" of African jungles. Played at popular prices. Four years to make and two hours to show. Advertise the fact that it was not "staged" in any way, but represents real scenes shot in the jungles. Go strong on unusual animal close-ups, thrills. Audience appeal : all classes. — Valentine Theatre, Joe Calla, Mgr., Canton, O. Singing Fool, The (W. B.) OKLAHOMA CITY, OKLA.— Rialto The- atre (750), 7 days, 10c-20c-25c. Weather, clear and cool. Rating— 100% OTTAWA, ONT.— Regent Theatre (1.125), 6 days, 25c-60c, Orchestra Overture, Fox Mov- ietone News. Weather, mostly rain. Rating— 115% NEW YORK CITY, N. Y. — Strand Theatre (2,900), 7 days, 35c-S0c-75c, Fox Movietone and Pathe Sound News Reels, Vitaphone Short Subjects. First N, Y. run at popular prices. Weather, rain and fair. Rating— 144 3/10% (First Week) Single Man, A (M-G-M ) LOUISVILLE, KY.— Rialto Theatre (3,- 000), 3 days, 30c-50c, Gilda Gray in person and 4 other acts of RKO Vaude., Pathe Review and News. Weather, fair but cool. Rating— 110% AD TIPS — Advertised this picture as a gay and delightful comedy of the frothy sort with Cody. Pringle and Day providing the fun. Found that the audience liked it very much. Audience appeal : general. — Rialto Theatre, J. H. Boswell, Mgr., Louisville, Ky. Sin Sister, The (Fox) JOLIET, ILL.— Princess Theatre (960). 1 day, 15c-35c, Comedy and News. Weather, clear. Rating— 100% AKRON. OHIO.— Allen Theatre (550), 7 days, 25c-50c, comedy, Int'l News. Rating— 70% Sin Sister, The — Cont. AD TIPS — Exploit this as new Carroll vehi- cle. Bill it as story of north in which a snow- bound party learns the meaning of love. Ap- peal : general. — Princess Theatre, Patrick Mc- Manus, Mgr., Joliet, 111. Depended largely on title in advertising. Nancy Carroll given good play. Used lines on thrilling drama and frozen north. Appeal : all classes. — Allen Theatre, J. R. Allman, Mgr.. Akron. Ohio. Sonny Boy (W. B.) SYRACUSE, N. Y.— Strand Theatre (1,- 700), 7 days, 20c-30c-40c, Presentation, 2 Vita- phone Acts, Fox Movietone, Orchestra. Weath- er, mostly rain. Rating— 100% OMAHA, NEB.— Riveria Theatre (2,900), .7 days, 25c-60c, "Humorous Flight" (Par.), Par. News, Publix Unit with Jay Mills. Weath- er, rainy. Rating— 85% TROY, N. Y.— Troy Theatre (2,000), 4 days, 25c-40c, 1 Vitaphone, Fox Movietone News. Weather, fair. Rating— 100% KANSAS CITY, MO.— Newman Theatre (2,000), 7 clays, 25c-60c, Vitaphone Sound Shorts, News. Weather, rainy. Rating— 105% LITTLE ROCK, ARK.— Royal Theatre, 6 days, 4 shows a day, 15c-50c, 3 Vitaphone show- ings. Weather, intermittent showers. Rating— 100% SAN DIEGO, CAL.— Superba Theatre (800), 14 days, 40c-50c, 3 Vitaphone Acts, Fox Movietone News, Sportlight. Weather, good. Rating— 80% AD TIPS — Lee heralded as "Jolson's million dollar find;" also advertised as singing "Sonny Boy." Other names in cast played up also. Audience appeal : general, mostly kids. — Riviera Theatre, Ray Jones, Mgr., Omaha, Neb. Exploited the name of Lee, the new child star. Audience appeal : all classes. — Troy The- atre, Walter Roberts, Mgr., Troy, N. Y! Lee was given a big play in all advertising as the youngster who starred with Jolson in "Sing- ing Fool." The fact that he sings and talks in the picture also was featured in newspaper advertising. Audience appeal : all classes, es- pecially youngsters.— Newman Theatre, Holden Swiger, Mgr., Kansas City, Mo. • Used window cards in suburban districts. Distributed 7,000 small packages of gum with circulars to picked list. Heavy posting. 10,000 advance rotogravue circulars. Tie up with mu- sical stores. 24-5inch sare tier discs on taxi- cabs. 2,000 cookie tie-up with drug stores. Stressed Lee and his part in "The Singing Fool." Audience appeal : children and elderly people.— Superba Theatre, Jack Rosenberg, Mgr., San Diego, Cal. Exploit Lee. Recall that he is the youngster who played with Al Jolson. Audience appeal : all classes and ages.— Strand Theatre, Walter McDowell, Mgr., Syracuse, N. Y. •S peak easy ( Fox ) TACOMA, WASH.— Fox Rialto Theatre (1,350), 10c-25c-50c-75c, Movietone News. Re- vue and "The Music Fiends." Weather, rainy early, then fair. Rating— 100% SAN DIEGO, CAL.— Fox California The- atre (2,100), 7 days, 40c-50c-75c, Fanchon & Marco stage "Idea," ("Oddities"), Laurel & Hardy comedy and Fox Movietone News. Weather, good. Rating— 125% COLUMBUS, OHIO.— Neth's Grand Thea- tre (1.200), 7 days, 25c-50c, "The Rees Ruzz," Sennett Talking comedy, Fox Movietone News. Rating— 90% S peakeasy — Cont . OMAHA, NER. — World Theatre (2,500), 7 days, 25c-60c, "Family Picnic" (Fox), "Sick Cylinder" (U), Fox News, Fanchon & Marcos "Hollywood Studio" idea. Weather, rainy. Rating— 125% AD TIPS— Rillboard, radio tieup, morning and night, increased newspaper space, playing up romance angle. Perfect talking picture an- gle. Audience appeal : all classes.— Fox Rialto Theatre, Doug Kimberley, Mgr., Tacoma, Wash. Sold as New York City talkie ; strong pub- licity campaign to overcome possible unfavor- able reaction to title; ballyhoo at local fight coliseum on opening night. — Fox California Theatre, H. L. Hartman, Mgr.. San Diego, Calif. Advertised as "the voice of New York" and stressed typical New York atmosphere.— Neth's Grand Theatre, Columbus, O. Six special window displays depicting speak- easy atmosphere, beer keg with contents flow- ing out, etc. Two window cards placed in down- town district. Audience appeal : general. — World Theatre, Ralph I). Goldberg, Mgr., Omaha, Neb. Spite Marriage (M-G-M) SPRINGFIELD, MASS.— Rroadway The- atre (1,800), 7 days, 25c-50c, Vitaphone Shorts, Par. Short "If Men Played Cards as Women Do," Pathe News. Weather, fair. Rating — 90% (Double Feature) ANN ARBOR, MICH. — Michigan Theatre (2,200), 4 days, 10-50c, stage presentation (unit), Mermaid Comedy, Fox News. Weath- er, cool. Rating— 70% AD TIPS — Keatnn drawing card enough. Rilled as high-powered laugh-getter. Audience appeal : all ages and all classes. — Rroadway Theatre, C. H. Preston, Mgr., Springfield. Mass. This picture offers plenty of opportunities for advertising cracks on the title of this one. Work in the comedy angle, showing how noth- ing but the most perverted imagination could imagine a spite marriage being anything else hut tragically funny. Found that in newspaper advertising, the long faced cuts of Keaton drew attention. Appeal, however, seems to be some- what limited to male audiences. — Michigan Theatre, Ann Arbor, Mich. Squall, The (F. N.) NEW YORK CITY, N. Y.— Central The- atre (922), 7 days, $l-$2, 2 shows a day, 3 Sat. & Sun., Vitaphone Talking Shorts Opened on Thursday night; per centage based cm busi- ness for two days. Weather, fair. Rating— 111 4/5% Stark Mad (W . B.) ALRANY, N. Y.— Mark Ritz Theatre ( 1,- 146), 6 days, 25c-j5c, 1 Vitaphone, Comedy, Pathe Sound News. Weather, fair. Rating— 85% 1710 Motion Picture Neivs Stark Mad — Cont. DALLAS, TEX.— Old Mill Theatre (1,400), 7 days, 20c-25c-35c, Vitaphone acts, Mexican National Tipica Orchestra, and Morrisey & Miller Review. Weather, fair. Rating— 100% AD TIPS— Exploited the fact that patrons would see and hear every haunting scream, cry and whisper in this rair-raising mystery with Warner the star. Audience appeal : mature. — Mark Ritz Theatre, Charles Smakwitz, Mgr., Albany, N. Y. Exploit the cast as the screen's foremost talking stars, and play up the mystery angle and the fact, that it is all all-talkie. Audience appeal: all classes.— Old Mill Theatre, Al R. Lever, Mgr., Dallas, Tex. Strange Cargo (Pathe) LITTLE ROCK, ARK.— Capitol Theatre, 3 days, 4 shows a day, 15c-50c, Synchronized Comedy. Weather, intermittant showers. Rating— 75% OTTAWA, ONT.— B. F. Keith's Theatre (2,596), 6 days, 15c-60c, 5 vaudeville acts, "The Lion's Roar" (Edu ), Pathe Weekly, ^Esop's Fables. Weather, mostly rain. Rating— 100% •LOUSIVILLE, KY. — Mary Anderson Theatre (1,386), 7 days, 35c-50c, two sound acts, Pathe Sound News and Par. News. Weather, cool and rainy. Rating— 80% The cast as a whole must be played up with particular attention to the stage experience of all of them. Worth mentioning as all-talkie, perhaps. Audience appeal : adult. — Mary An- derson Theatre, A. B. McCoy, Mgr., Louis- ville, Ky. Syncopation (RKO) NORFOLK, VA.— Granby Theatre (900), 6 days, 25c-35c-50c, Vitaphone acts, Frank Orth and Marlowe and Jordan, Comedy, "Foot- light Fanny," Granby News. Weather, fair. Rating— 125% BUFFALO— Lafayette Theatre, (2,700), 65c, Int'l News, Vitaphone News and Vaudeville. Weather, fair and warm. Rating— 130% AD TIPS — Featured Waring's Pennsylva- nians, with newspaper ads tied with phono- graph record displays and other outside com- binations. Full emphasis laid on this orchestra to win. Audience appeal : all the younger gen- eration.— Granby Theatre, Norfolk, Va. Waring and his orchestra are very well known just let your city know. — William Ray- nor, Mgr., Lafayette Theatre, Buffalo, N. Y. Taxi 13 (RKO) OMAHA, NEB.-^Erhpres.s Theatre (1,000), 7 days, 25c-50c, No 'shorts, Musical Stock on Stage. Weather, rainy. Rating— 90% Thru Different Eyes— Cont. SEATTLE, WASH.— Fox Fifth Avenue Theatre (2,650), 25c-35c-50c-60c-75c, 7 days, Fox Movietone News, Fanchon-Marco Stage Unit. Weather, clear. Rating— 90% SPRINGFIELD, MASS.— Fox Theatre (1,444), 6 days, 20c-50c, 3 Movietone Comedies, Fox News. Weather, fair. Rating— 100% (Second Week) BALTIMORE, MD.— Weather clear, mild, rain one day, New Theatre (1,600), 6 days, 25c-50c, Fox Movietone and Fox silent News, Lionel Atwill in "The Knife," Fox talkie short, Big Boy in "Joy Tonic" (Comedy). Rating— 80% AD TIPS — Play up the court room angles, with the same story told by various parties; Thru Different Eyes (Fox) feature the two men in cast from "Old Ari- zona." Audience appeal : general. — Fox Fifth Avenue Theatre, James Q. Clemmer, Mgr., Seattle, Wash. Emphasize this as a Fox all-talking epic, with Baxter and Lowe of "In Old Arizona" fame, with Duncan and Fetchit. Use cuts of two pairs of eyes in ad, with captions : Was he a faithful husband of a philanderer? Was she a loving wife or a faithless wanton? Exploit as an all-talking courtroom drama with ele- mental passions vieing with a thrilling mys- tery of hate, love and vengeance. It shows three different versions of the fatal crime. Audience appeal : for everybody, because it is such a strong mystery drama done in a new and entertaining way. — Morris A. Mechanic, Mgr., New Theatre, Baltimore, Md. Tide Of Empire, The (M-G-M) CHATTANOOGA, TENN.— Rialto Theatre (800), 3 days, 25c-35c, Comedy "Magic," Car- toon "Koko in the Rough," News. Weather, clear. Rating— 104% ATLANTIC CITY, N. J.— Strand Theatre (1,188), 4 days, 40c-50c, 2 short subjects, M- G-M News. Weather, generally fair. Rating— 90% AD TIPS— Play up Kyne story of the thrill- ing days of '49. Old California and the passing of the Spanish Dons. Feature beautiful love story with Adoree and Duryea. Also Collier, Jr. Appeal to al classes. — Rialto Theatre, Chattanooga, Tenn. Exploit star as playing best role. Play up fast-moving action and many colorful and pic- turesque characters, with comedy and romance. Audience appeal : general.- — Strand Theatre, Andrew D. Mustard, Mgr., Atlantic City, N. J. Times Square (Gotham) • SYRACUSE, N. Y.— Empire Theatre (1,- 700), 7 days, 25c-40c, Presentation, Comedy, 2 Movietone acts, Fox Movitone. Weather, rain. Rating— 85 % Trial Marriage (Col.) KANSAS CITY, MO.— Pantages Theatre (2.166) . 7 days, 25c-50c-75c, 5 acts of vaude- ville, Pathe News. Weather, rainy. Rating— 110% SAN ANTONIO, TEX.— Majestic The- atre (1,700), 7 days, 25c-35c-60c, Larry Rich and orchestra and 4 vaudeville acts, Pathe News, Fables and Fox Movietone. Weather, fair and warm. Rating— 60% AD TIPS — Exploited in all advertising as a drama with those who play with love and lose, a sketch in newspaper space showing a young wife on her knees begging the mercy of a hus- band. Audience appeal : all classes, principally adult. — Pantages Theatre, Louie Charninsky, Mgr., Kansas City, Mo. Exploit picture as one of "Dancing Daugh- ters" type. Kerry and Filers also good box office attractions. Audience appeal : high school age and up. — Majestic Theatre, Raymond M. Willie, Mgr., San Antonio, Tex. Trial Of Mary Dugan (M-G-M) PROVIDENCE, R. I.— Loew's State (3,- 800), 15c-50c, 7 days. Rating— 100% KANSAS CITY, MO.— Loew's Midland Theatre (4,000), 7 days, 25c-65c, Movietone shorts, selected News. Weather, rainy. Rating— 90% MIILWAUKEE, WIS.— Merrill Theatre (1.167) , 7 days, 25c-50c, Fox News. Weather, unsettled. Rating— 105^ Trial Of Mary Dugan— Cont. NEW YORK CITY, N. Y.— Embassy The- atre (596), 7 days, $l-$2, two shows a day, three Sat. and Sun., M-G-M Shorts. Weather, rain and fair. Rating— 101 2/5% (Seventh Week) SYRACUSE, N. Y.— Loew's Theatre (3,- 000), 7 days, 25c-35c-50c, Presentation, 5 acts Loew Vaudeville, Orchestra, Fox Movietone. Weather, mostly rain. Rating— 100% LOS ANGELES, CAL.— Criterion Theatre (1,652), Gus Edwards M-G-M Revue, "Mexi- cana," Fox Movietone News. Weather, hot. Rating— 165% AD TIPS — Everyone seems to love court trials today. Exploit strength of cast and mys- terious element as to the identity of the mur- derer. Shearer's name will draw. Stress all- talking nature of film. — E. J. McCarthy, Mgr., Loew's State Theatre, Providence, R. I. Excerpts of various printed quotations of the dialogue in the picture were grouped about the three stars — Shearer, Stone and Warner in newspaper advertising. The fact that the stage play ran a year on Broadway also was played up. Audience appeal : all classes. — Loew's Mid- land Theatre, H. H. Maloney, Mgr., Kansas City, Mo. The picture should be advertised as an all- talking mystery ; the stage play has value, for it is well known and has played in the larger towns. Advertise the fact that the picture is based on the play. Audience appeal : the better type of patronage. — -Elite, Merrill Theatre, Writ E. Mick, Mgr., Milwaukee, Wis. Exploit Shearer in first talkie. Also feature long run of stage play. Audience appeal : all classes. — Loew's State, Harry Weiss, Mgr., Syracuse, N. Y. Trent's Last Case (Fox) CHATTANOOGA, TENN.— Rialto Theatre (800), 3 days, 25c-35c, Collegians "The Win- ning Point," Comedy "Crazy Doings," News. Weather, clear. Rating— 98% AD TIPS — Play up mystery drama. Feature all-star cast, including Raymond Griffith, Ray- mond Hatton and Marceline Day. Appeal to adults. — Rialto Theatre, Chattanooga, Tenn. Two Weeks Off (F. N.) KANSAS CITY, MO.— Mainstreet Theatre (3,067), 7 days, 35c-60c, Master of Ceremony Stage Presentation, Pathe News. Weather, rainy. Rating— 95% AD TIPS — Large head-sized cuts of Mac- kaill and Mulhall, with a background of a sea- side resort showing two lqvers under a large umbrella, were used in newspaper advertising. The line "Hear their voices together for the first time" also was used. Audience appeal : all classes. — Mainstreet Theatre, Lawrence Lehman, Mgr., Kansas City, Mo. Uncle Tom's Cabin (V.) OTTAWA, ONT.— Imperial Theatre (1,- 220), 6 days, 15c-50c, Coscia and Verdi Com- edy Novelty, Paramount News. Weather, mostly rain. Rating— 90% Voice Of The City, The (M-G-M) KNOXVILLE, TENN.— Riviera Theatre (1,053), 6 days, 25c-50c, McNeal Sisters and Mexican National Orchestra on Vitaphone. Weather, fair and rainy. Rating — 90% MILWAUKEE, WIS.— Majestic Theatre (1,500), 7 days, 25c-50c, Laurel and Hardy Comedy, Vitaphone Short, M-G-M News. Weather, unsettled. Rating— 120% May 18, 19 2 9 1711 Voice Of The City — Cont. JOLIET, ILL. — Princess Theatre (960), 1 day, 15c-3Sc, comedy and news. Weather, clear and fair. Rating— 90% SAN FRANCISCO, CAL.— Loew's War- field Theatre (2,671), 7 days, 35c to 65c, M- G-M (Silent News) and Fox Movietone, Fan- chon-Marco Presentation, "Sweethearts," and special acts. Weather, fair. Rating— 100% ROCHESTER, Y.— Eastman Theatre (3,400), 5 days, 25c-40c-60c, Publix unit, over- ture, Fair Days (Par.), Selected News. Weather clear to rainy. Rating— 82% NORFOLK, VA.— Loew's State Theatre (2,000), 6 days, 35c-50c, 5 acts Loew's vaude- ville, headed by Al Wohlman, regular Loew's screen extras Pathe News. Weather, fair. Rating— 110% COLUMBUS, O.— Loew's Ohio Theatre (4.- 000), 7 days, 25c-50c, Publix Unit, orchestra and organ presentation, Fox Movietone News. Rating— 100% BUFFALO— Hippodrome Theatre (3,000). 65c, Movietone News, Fox Silent News, com- edy vaudeville. Weather, fair and warm. Rating— 125% AD TIPS — Exploit this as love drama with action. Feature it as first picture to star Dane. Audience appeal : to outdoor workers. — Prin- cess Theatre, Patrick McManus, Mgr., Joliet, 111. Feature write-up as "Mack's Romance Drama with All-Star Cast," and that it was an all-talking picture. The stage acts were men- tioned as first rate. Audience appeal : all classes and ages. — Loew's Warfield Theatre, Dick Spier, Mgr., San Francisco. Advertise as the "greatest of all talkies," a gangdom picture. Audience appeal : general, all classes. — Majestic Theatre, Herbert Israel, Mgr., Milwaukee, Wis. Featured night life in New York, with ad- ditional emphasis laid upon Mack as author, director and actor. Ads laid stress on melo- dramatic feature, with promise to display true to life insight into the underworld. Audience appeal : general. — Loew's State Theatre, Nor- folk, Va. Sensational drama of big city, well-known stage stars in underworld roles, all-talkie. — Loew's Ohlio Theatre, Columbus, Ohio. Plenty of artist sketches and photographs used in extra large ad space to ballyhoo this film. Daily paper here is running serial story of plot. Sunday ad in that paper was full length, 6 columns, carrying photographs of stars and scenes from play and artist sketches of characters and action. All-talking angle stressed as a strong point. Window cards used in downtown districts and letters distributed in better class neighborhoods. Audience appeal : all ages and classes. — Eastman Theatre, S. S. Solomon, Mgr., Rochester, N. Y. One of the greatest of all mystery thrillers, with the well-known star Mack. Play up on all your posters— Hippodrome Theatre, Buf- falo, N. Y. Weary River (F. N.) OMAHA, NEB.— Orpheum Theatre (3,000), 7 days, 25c-60c, Al B. White RKO Unit, Pathe News. Weather, rainy. Rating— 110% NORFOLK, VA.— Norva Theatre (1,800), 6 days, 35c-50c, Metro Movietone revue, George Le Maire all-talking comedy (Pathe), Phil Baker in talking act, M-G-M News. Weather, fair. Rating— 95% AD TlPS^Played up big as Barthlemess' first talker. Star is a good draw here and packed 'em in with addition of dialogue and singing sequences. Appeal : general.— Orpheum Theatre, Omaha, Neb. Weary River — Cont. Featured Barthelmess in singing role, em- phasizing the appeal of the convict angle, with the "golden voiced prisoner" winning his way to freedom and the better life. Audience ap- peal : general. — Norva Theatre, Norfolk, Va. Why Be Good (F. N.) SALT LAKE CITY, UTAH.— Paramount Empress Theatre (1,400), 7 days, 15c-50c, Spec- ial Vitaphone Act and Movietone News. Weath- er, fair. Rating— 110% NEW YORK CITY, N. Y.— Cameo Theatre (549), 7 days, 50c-75c, Pathe Sound News, Sound Comedy, first Moore feature not to get a Broadway show at a big house. Weather, rain and fair. Rating 11454% . ATLANTIC CITY, N. J.— Virginia The- atre (1,222), 7 days, 40c-50c, "Sure Fire Dick" (RKO), "The Faithful Pup" (Fable), Fox Movietone News. Weather, generally fair. Rating— 90% AD TIPS — Exploited as Moore's first First National-Vitaphone picture, and as "Flaming Youth Afire." Audience appeal : all classes. — Paramount Empress Theatre, D. Edwards, Mgr., Salt Lake City, Utah. Exploit the star in a jazzy role. Audience appeal : general — Virginia Theatre, Harry Klein, Mgr., Atlantic City, N. J. Wild Orchids (M-G-M) VANCOUVER, B. C— Strand Theatre (1,- 800), 6 days, 25c-50c, Presentation Fanchon and Marco Innovation "Fantasma," Jackie Souders and His Band, Fox News. Weather, fine and bright. Rating— 125% AD TIPS — Advertised stage and screen com- bination as a sensation during the week. Used Garbo's name with effect, in a flaming romance of the tropics, backed by the names of Stones and Asther. Drew attention to the author of the stage success "Rain," John Colton. Audi- ence appeal : high school age and adults who like a lively love story. Would not appeal to all adults. — Strand Theatre, D. P. DeWees, Mgr., Vancouver, B. C. Wild Party, The (Par.) ALBANY, N. Y.— Mark Strand Theatre (2,000), 6 days, 35c-50c, Two Vitaphone presen- tations, Fox Movietone News. Weather, cool. Rating— 135% OKLAHOMA CITY, OKLA.— Capitol The- atre (1,200), 7 days, 10c-25c-35c-50c, Talking features, Born and Lawrence in "The Side Show," Neil Sisters in Blonds That Gentlemen Prefer." Weather, clear and cool. Rating— 125% BALTIMORE, MD.— Loew's Parkway The- atre (1,092), 6 days, 15c-35c, Fox Movietone News, "The Revelers" (M-G-M Talkie short), Carl Emmy's Pets (M-G-M) dog act), Lucky Rabbit Cartoon. Weather, clear, mild, rain one day. Rating— 103% LOUISVILLE, KY.— Loew's and U. A. State (3,400), 7 days, 35c-50c, Haden Read "Evangeline" Premiere Set For New Orleans 6iT]} VANGELINE," latest United H , Artists production, will make its premiere June 14, in New Orleans city at the Saenger. Dolores Del Rio, the star, and Edmond Carewe, the director, will both attend the first showing. Wild Party, The — Cont. Organlogue, Fox Movietone News and M-G-M News, two sound acts. Weather, cool and rainy. Rating— 138% ' AD TIPS— Exploited that this was Bow's first 100 per cent talkie and that it permitted the patrons to hear the "It" in Clara's voice. Audience appeal : all classes. Mark Strand Theatre, Thomas Clark, Mgr., Albany, N. Y. Bow's name, of course, and her for first time in talkies, high speed story of college life, and every minute full of pep and ginger. Capitol Theatre, Oklahoma City, Okla. Can sell easily by playing on star's popularity and pointing out that this is her first talking picture. Bow has the following and when you tell your customers that the story is a Fabian piece of the same general nature as "Flaming Youth" you're going to get business. Suggested line for ad "story of campus life with its at- tendant hours of high whoopee." Audience ap- peal : all classes, but cater to younger genera- tion. Loew's State, Col. Harry E. Long, Mgr., Louisville, Ky. Wings (Par) SAN ANTONIO, TEX.— Princess Theatre (1,300), 6 days, 35c-50c, Int'l News. Weather, fair and warm. Rating— 200% (Second Run) AD TIPS — Exploit greatest World War avi- ation film classic which it is. Battle scenes and airplane encounters are hair-raising. Bow, Ar- len and Rogers pull them into the theatre, too. Had great success in working with the schools and women's clubs in exploitation. Lobby dis- play of a broken airplane wing drew consider- able attention, too. Audience appeal : general. — ■ Princess Theatre, J. S. McSween, Mgr., San Antonio, Tex. Win That Girl (Fox) VANCOUVER, B. C— Dominion Theatre (800), 3 days, 35c-50c, Presentation "Katzen- jammer Kids at College," Special Organ Solo, Par. News. Weather, fine and bright. Rating— 60% AD TIPS — A rattling good picture for the younger folks particularly, and directed my ad- vertising in this direction, making appeal to varsity and school. Feature high comedy, with touch of pathos, and the fine pictures of football games. Audience appeal : younger element, but young-old folks will get a kick out of it. — Do- minion Theatre, I. Ackery, Mgr., Vancouver, B. C. Wolf Song (Par.) NEWPORT NEWS, VA.— Rialto Theatre (873), 3 days, 35c-50c, Comedy, Par. News. Weather, fair. Rating— 100% AD TIPS — Previous success of picture, with numerous singing sequences, were, high spots of advertising, which also featured sensational team of Cooper and Velez. Audience appeal : mostly all classes. E. T. Crall, Mgr., Rialto Theatre, Newport News, Va. Woman Of Affairs, The (M-G-M) SALT LAKE CITY, UTAH.— Pantages Theatre (2,500), 7 days, 15c-75c, Vaudeville. Weather, fair. Rating— 98% AD TIPS — Exploited "the two great lovers of the screen" and as "a film sensation you can- not afford to miss." Audience appeal : all adult classes. — Pantages Theatre, Grant Pemberton, Mgr., Salt Lake City, Utah. Women They T alk < About (W.B.) ANN ARBOR, MICH.-4tfidhigart Theatre (2,200), 3 days, 10c-50c, stage presentation, Dooley comedy, Int. News. Weather, cool. Rating— 29% X7\Z Motion P i c t u r c N e zv s The Voice of the Screen News and Comment on All Phases of Sound Pictures 288 Seat Sound House A Money Maker Detroit Theatre Runs 24 Hours Per Day And Cleans Up THERE had been an exhibitor meet- ing in Detroit. A number of the hoys had squawked their heads off over the cost of sound installation and the fact that sound pictures were costing a lot in rentals. Several of the boys figured that it was impossible for them to make their houses pay under the new condi- tions. Then after the meeting three or four of the theatre owners got into a dis- cussion regarding what is or isn't neces- sary to make a house pay. Into that discussion came the name of the Blackstone Theatre which is located downtown in Detroit. A 288-seat house that has both Vitaphone and Movietone installation. Some Conversation First Exhibitor: "I don't see how that Fellow can do it. lie has only 288 seats. The picture rentals mean an increase of about 1 50 per cent over what he former!) paid, yet he is going along." Second Exhibitor : "There is a catch to it somewhere. 1 know he can't make it pay. It stands to reason that no house with that little scaitng capacity can he made to pay when you figure the cost of the installation and the added cost of in- creased rentals." And, all the time, B. Wachnansy, who runs the Blackstone for Schfeiber, was standing in the background and listening. Finally he said : "Well, hoys, all that I can say is that it does pay and if you don't believe me come over to the house and look it over your- self." The Inquiring Reporter A staff representative of Motion Pic- ture News went over and looked the house over that night. It was jammed. Outside, the theatre did not seem particu- larly prepossessing. It hasn't the ap- proach that the Roxy in New York or the Detroit in Detroit has, hut it was jammed to the doors. "How do you do it?" was the question put to Wachnansy. "By giving the public what they want," was the quick answer. And the admission price that was fifteen cents in the old days is now tilted to a quarter and that is part of the answer. Likewise, in the old days the house ran from 7 A. M. until 1:30 A. M. the next morning. Now it never closes its doors, and Wach- nansy has worked cut a schedule to cover the time and minimize the ex- pense of operation. The admission scale is twenty cents from 6 A. M. until noon and a quarter from noon to 6 A. M., unless a special is being shown when the price is thirty cents. The average film rental for three days is $350. The operator expense which was in the neighborhood of from $200 to $225 has climbed to $fxx> a week, but still the house is paying. One thing that has been discovered is that the public will not stand for a bill of all shorts, even in talkies. It was tried out, with the house playing a seven reel short bill. There was a two reel and a single reel Vitaphone, a two and one reel Movietone and a Movietone News. But at the box office window there was a five to one walk away when they found out that the bill was all shorts. "They asked for the feature and on learning that there was none, walked away. The house is located on one of the main traffic stems of the town, where there is action all day and all night, and the night audiences are usually the same patrons night after night. For that reason the program is worked out so that there are two different bills shown. The night crowd don't get the talkers. Non-syn- chronized pictures are the bill for the showings between 1 A. M. and 6 A. M. Maybe those who attend during those hours come in to sleep and wouldn't want their slumber disturbed by the sound screen. But Wachnansy says that his reason for showing the silents during the early morning hours is to cut down on the expense of his operators, and that sounds logical. Especially since he changes his bill each night and, as he says, plays to the same people night after night. A Third Run House The Blackstone in its playing of sound pictures is the third run in the city. There is the first downtown run at the new Fox as far as the Fox Movietone pictures are concerned, and one of the Kunsky houses for the other sound and talking product. Then there is a neighborhood run in the upper part of the city. The first run gets 75c. the suburban 50c, and finally when the picture reaches the Blackstone the public sees it for a quarter. Wachnansy won't give out figures as to the business of the house. But he did state that Schreiber would, if he had to again consider the matter of sound in- stallation, do it all over again. The fact that 288 seats can be made to pay with sound pictures seems to be the answer to a question that is troubling a lot" of exhibitors right now. Of course this applies to a 24-hour locality. Trail Blazer of Sound Theatres How a Southern house has become the model sound institution of a hig circuit* You'll Read It in the News May 18, 192H 1713 HOLLYWO OD LAWRENCE A. URBACH WALTER R. GREENE Western Representative Western News Editor Hollywood Office: Mezzanine Floor, Hotel Roosevelt Phone Granite 2145 Publix Opposition To Fox-West Coast Seen In California Reported Surveying hide. Holdings With View To Taking Them Over (Hollywood Bureau, Motion Picture News/ Hollywood, May 16. — Publix is reported making an intensive survey of all inde- pendently owned theatres in California with the idea of lining up a chain in opposition to Fox- West Coast. Although Publix operates first runs in both San Francisco and Los Angeles, the circuit has no theatre holdings in the other large California cities or suburban districts. Fox West Coast controls one or more thea- tres in practically every key spot, with the report that Publix is now ready to invade the California territory on a big scale to compete witli the FWC houses. If Publix goes through with the plan to develop a chain in California, it is said that the organization will buy ;it leasi a half interest in independently-owned theatres, retaining the present owners on contract as managers of tin; individual houses. Hal Skelly Signs A Long- Term Paramount Contract Hal Skelly, stage actor now in the movie-, has signed a long-term contract to appear in Paramount films as a featured player. The first role he will play under the agree nient will be that of the law enforcing brother in ' ' The Woman Trap. Paramount South Sea Unit Paramount is sending J. B. Shakleford and George Dromgold to the South Seas to make underwater scenes for "The Lost God." Jeanne Gordon In Talkie Jeanne Gordon, the operatic singer, will make two talking shorts at the Warners' Eastern studio. "The Way Of A Sailor" M-G-M is planning to make "The Way of a Sailor," from original. The picture will have both talker and silent versions. A Correction THROUGH error, ' The Port of Mis- sing Girls" was omitted from the list of 167 Record Smashers published in last week's issue. The story, adaptation and screen play for this picture, which broke records at several important theatres, was written by Howard Estabrook. Hot Love Scene Causes Big Laugh And Dialog Is Cut (Hollywood Bureau, Motion Picture News) Hollywood, Mav 16.— Shortlv after John Ford finished "The Black Watch" for Fox. he left for Annapolis on another picture as- signment. When the picture was finally cut and previewed, Fox officials decided that a big love scene between Victor Mc- Laglen and Myrna Loy was necessary. The two players were called back, and Lumsden Hare assigned to direct a "hot" love sequence. On opening night at Carthay Circle Theatre, the love-making episode was a big laugh getter. Miss Loy's character name was Yasmini, but McLaglen pro- nounced it so that it sounded like "Yes, Minnie" — and the first-night audience howled. John Ford got word of the episode — and burned. Fox officials also decided that some- thing had to be done, and a new print of the particular scene was inserted the fol- lowing day. The scene still remains but there is no conversation between the two lovers. Richard Dix Is Deserting Paramount Star Roster (Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Paramount will not renew option on contract of Richard Dix when renewal comes up for consideration within the next two months. This ad- mission was made to Motion Picture News by a Paramount executive, together with the statement that Dix will star in one more talker before his departure from i lie Paramount fold. Arliss In "Disraeli" George Arliss is to appear in talking pic- tures and will enact his famed characteriza- tion of "Disraeli" for the Warner Bros. This production will follow the completion of "The Green Goddess," which is now in work. Al. Green will direct "Disraeli." It was made as a silent picture with the star some yeai's ago. Contract Stars At Paramount Dwindle To 5 Clara Bow The Only Feminine Name Represented; Co. After Stories Instead (Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Richard Dix and Adolphe Menjou expected to leave Para- mount upon completion of one picture each. Paramount 's total of contract stars work- ing in the Coast studios will be reduced to five. This is the smallest number of Para- mount Coast stars under contract for many years. The five players scheduled to appear in star series for next season include Clara Bow, George Bancroft, Maurice Chevalier, Charles Rogers and William Powell. It is interesting to note that Clara Bow, the com- pany's biggest money-maker, is the only feminine star in the group. It is understood that Paramount officials have decided that "the picture is the tiling," especially with the present popular- ity of talkers, and will proceed on that basis with the bulk of next season's productions. In reducing the list of contract stars, Paramount also has cut down the salary overhead considerably. It is said that Clara Bow, with a weekly check of $3,750, tops the group in money. Bancroft and Cheval- ier follow in order; with Powell and Rogers getting comparatively small salaries for their positions as stars. A year ago, Paramount had a star con- tract list totaling eleven players. Mary Brian Presented With A New Paramount Contract A new contract with Paramount was last week signed by Mary Brian. She recently completed two talking roles for this com- pany, in "The Man I Love" and "A Man Must Fight." In The "U" Fold Tom Reed will continue with Universal as dialogue writer tor additional period as the company exercised option on his con- tract. Isadore Bernstein has returned to "U" to write an original for Harry Jolson. Blue In Hospital Monte Blue, Warner contract star, Avas recently confined to Hollywood Hospital re- covering from operation for sinus trouble. 1714 Motion Picture News Did Casting Execs Do Right By These Two Leading Men? (Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Marion Davies has a different leading man in the sound and silent versions of her current M-G-M pro- duction "Marianne." Oscar Shaw, stage actor, plays opposite her in the silent ver- sion, while Lawrence Gray, film actor, will assume the same role in the dialogue film. When the picture was in preparation the producers sent to New York for Shaw to play the part. Upon his arrival on the Coast, the silent version of the film was started, with Shaw in his part. Last week studio officials admitted that Shaw had fin- ished in the silent version, and was return- ing East; with Gray, picture actor without stage experience signed to play the lead in the dialogue version of "Marianne," in place of Shaw. Harry Green Will Play Title Role In "Kibitzer" The title role in Paramount 's screen ver- sion of "Kibitzer," the Royale Theatre comedy by Jo Swerling and Edward G. Robinson, scheduled to start on the Coast around the middle of June. Green has ap- peared in several pictures in recent months. Edward G. Sloman is the director chosen to megaphone "Kibitzer." Paramount Selects 3 New Titles For Feature Films Three new titles for features have been decided upon by Paramount. "Magnolia" will in future be known as "A Man Must Fight." The Woman Trap" supplants "Brothers" while "The Genius" gives way to "Youth." Darmour Equipment Installed (Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Darmour Produc- tions, making several series of sound com- edies for R-K-O, have completed installa- tion of Photophone recording apparatus on the remodeled soundproof stages. Tests made last week were highly satisfactory and, even though the studio is directly on a street-car line, no noise interference Avas encountered from the outside traffic. New "U" Exec Offices (Hollywood Bureau, Motion Picture News) Hollywood, April 25. — New executive of- fices to be occupied by Carl Laemmle, Carl Laemmle, Jr., and Robert Welsh, general manager of production, are being con- structed at Universal Studios. The offices will be elaborately furnished, and grouped in one wing of the executive building for greater efficiency. Connie Talmadge Weds Constance Talmadge was married Wednes- day to Townsend Netcher, wealthy Chicago business man, at the home of Buster Keaton. Hollywood New Studio Entrant Is Stock Chorus Girl ANOTHER wrinkle brought about in studio circles by the sound picture is the stock chorine. KKO, planning eight to ten musical shows for the coming year, has gath- ered together 100 chorus girls who meet all the requirements. M-G-M Story Will Have The Opera As Its Theme ( Hollywood Bureau, Motion Picture News) Hollywood, May 16. — M-G-M is preparing a story for early production based on the field of opera. It is intended to work in several operatic numbers by name sing- ers. Fox-West Coast To Designate "Official" Previewing House (Hollywood Bureau, Motion Picture News) Hollywood, May 16. — Only one Los Angeles theatre will be designated as an "official" feature pre-view house by Fox- West Coast Theatres, according to present plans of Harold B. Franklin, president of the theatre circuit. It is hoped that the selection of one house for showing all feature pre-view will help to eliminate many of the past evils of pre- views in various theatres. Fox- West Coast admitted that the injudicious advertising of pre-views by various theatres in the past had tended to undermine the confidence of the theatre-going publi.c The pre-view evil has been constantly growing in and around Los Angeles. EMBARRASSING MOMENT^ When you trail rice in the hotel lobby ...be nonchalant . . . LIGHT A MURAD. ©P. Lonllard Co.. Est. l"60 May 18, 1929 1715 Gentlemen Of The Press A Good Newspaper Story Well Told (Reviewed by Freddie Schader) THE "Ward Morehouse play "Gentlemen of the Press" has been made into a screen talkie by Paramount. They have held much to the play in the matter of cast and dialog. Walter Huston, star of the play, is starred in the film version. The story lends itself nicely to screen handling and the result is a picture that will get good notices from the reviewers because of its faithful newspaper atmosphere and a play from the public because they'll like it. The dialog is well recorded and there is a good comedy relief running through the tale. The story in brief is that of a newspaper man so intense in his work and the desire to make good that he has time for nothing else in life. That is except an occasional bat and innumerable "affairs" with dames. One of these affairs is the background for this tale. The principal figure of the cast, a star man who has a "by line," falls for a dame. He does it on the night that his daughter marries another newspaper man in Portchester. The father quits the game to become press agent for a mugg who really gets to believe what his press agent writes about him. But the call of the game is too strong and he kicks over the good job to go back to the desk and handle news as is news. It's a man's story to be sure, but there is enough in it to make the girls like it too. Huston does a very good piece of work as does also Charlie Ruggles as a souse. Katherine Francis as the heavy vamp clicks like a house afire. Boy, how that dame can vamp is just nobody's biz. Betty Lawford handles the role of the newspaper- man's daughter charmingly and makes it stand out, while Norman Foster is good enough juvenile for the role assigned him. Lawrence Leslie looks and acts the part of a hardboiled news hound, while Harry Lee as one of the copy desk on the dog- watch, manages to slip over a bit that you watch. Drawing Power: It will fit with all classes and will give them a little inside of how a news shop really works. The loeal reviewers will like it and with their help it might be possible to work up a milk- man's matinee for the newspaper men of the town that should get a good space break. Produced and Distributed by Paramount Famous Lasky. From the play by Ward Morehouse. Adapted by Bartlett McCor- mack. Directed by Millard Webb, dialog staged by John Meehan. Length in dialog 7167 feet. Running time an hour and nine- teen minutes. Released May 4, 1929. THE CAST Wickland Snell Walter Huston Myra May Katherine Francis Charlie Haven Charles Ruggles Dorothy Snell Betty Lawford Ted Hanley Norman Foster Mr. Higginbottom Duncan Pen warden "Red" Lawrence Leslie The Wagon Master A Good Maynard Western (Reviewed by Don Ashbaugh) (Silent Version) KEN MAYNARD 's latest western offers plenty of diversion for the film fans. It can be safely recommended to managers whose audiences prefer neither the subtle drama of the eternal triangle nor the senti- mental drama. The plot is constructed around the diffi- cult journey of a wagon train loaded with freight from one lonely outpost to a still lonelier one. The journey is made more difficult through the machinations of the villain, played by Thomas Santschi. He owns the rival freight company and expects to profit by the failure of the honest haul- ers. He orders his gang to stop anything on wheels that attempts to go through the pass." The major portion of the picture is built around this fact. Maynard is just right as the hero. He is good looking, and the way he rides brings rounds of gasps and applause from the watchers. Next to Maynard comes Tarzan, his horse, who really does the best acting of anyone in the cast. There is a thrilling whip duel, a breath- taking stopping of runaway horses, and some very excellent desert scenery. The most blase audience will enjoy Manyard's riding stunts. Universal is planning to incorporate a numlber of dialogue sequences and several of the old cowboy songs in this picture for the sound version. In silent form it proved good entertainment. The addition of sound should make it almost a super-western. Drawing Power: With the addition of the song sequences it can be billed as the first sound western feature. Maynard 's fol- lowing will flock to it while the youngsters will talk about it for weeks. Produced by Ken Maynard. Released by Universal. Story and scenario by Marion Jackson. Directed by Harry J. Brown. Titles by Leslie Mason. Photographed by Ted McCord. Length and Release Date undetermined. THE CAST The Rambler Ken Maynard gue Edith Roberts Bill HoUiste'r Frederick Dana Jack Lynch Tom Santschi Jacques Frazelle Al Ferguson Billie Hollister Jack Hanlon Buckeye Pete R'U'e D"nn Stuttering Sam White Horse Grasshopper Jim Frard< Rice "Fish and Feathers" (Pathe-Sportlight — One Reel) SPORTSMEN will revel in this Grantland Rice flash into ways and means of snaring trout, quail and wild duck. Dave Newell, popu- lar fiction author, figures in the subjects shown and he introduced a most interesting method of fishing— from horseback. The work of dogs in pointing and otherwise aiding their masters in bagging quail is also shown and this number has all the appeal of nature and the sagacity of the dogs to give it added kick. The system of wooden decoys to drop the wild duck is the final number shown and it is just as interesting as that which went before.— RAYMOND The Valiant A Tear Compelling Prison Drama (Reviewed by Freddie Schader) i